روزنامه گسترش تجارت شماره 170
روزنامه گسترش تجارت شماره 170
ﺭﻭﺯﻧﺎﻣﻪ ﺗﺨﺼﺼﻰ ﺻﺒﺢ ﺍﻳﺮﺍﻥ
ﺍﺻﻨﺎﻑ ﺍﺯ ﺛﺒﺎﺕ ﻗﻴﻤﺖﻫﺎ ﺩﺭ ﺑﺎﺯﺍﺭ ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀﺎﻥ ﻣﻰﮔﻮﻳﻨﺪ
ﺁﺭﺍﻣﺶ ﺑﺎﺯﺍﺭ ﺩﺭ ﻣﺎﻩ ﻣﻬﻤﺎﻧﻰ ﺧﺪﺍ
ﭘﻨﺠﺸﻨﺒﻪ
4ﺧﺮﺩﺍﺩ 1396
28ﺷﻌﺒﺎﻥ1438
25ﻣﻪ2017
ﺻﻔﺤﻪ 3
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ﺳﺎﻝ ﺩﻭﻡ ﺷﻤﺎﺭﻩ 170ﭘﻴﺎﭘﻰ 4 319ﺻﻔﺤﻪ ﻗﻴﻤﺖ1000 :ﺗﻮﻣﺎﻥ
ﺍﺻﻼﺡ ﺳﺎﺧﺘﺎﺭﻯ ﺍﻗﺘﺼﺎﺩ
ﺑﺎ ﻛﺎﻫﺶ ﻫﺰﻳﻨﻪ ﺩﻭﻟﺖ
ﺗﺠﻤﻴﻊ ﺍﻧﺠﻤﻦ ﻃﺮﺍﺣﺎﻥ
ﺑﺮﺍﻯ ﻫﻤﺮﺍﻫﻰ ﺑﺎ ﻧﺴﺎﺟﻰﻫﺎ
ﺻﻔﺤﻪ 2
ﺻﻔﺤﻪ 2
ﺳﻬﻢ 7/6ﺗﺮﻳﻠﻴﻮﻥ ﺩﻻﺭﻯ ﺻﻨﻌﺖ ﺳﻔﺮ ﺍﺯ ﺍﻗﺘﺼﺎﺩ ﺟﻬﺎﻧﻰ
ﺑﻬﺒﻮﺩ ﺷﺎﺧﺺﻫﺎﻯ
ﺍﻳﺮﺍﻥ ﺩﺭ ﮔﺮﺩﺷﮕﺮﻯ
ﺑﺎﺯﺭﺳﻰ ﻭ ﻧﻈﺎﺭﺕ ﺑﺮ ﺑﺎﺯﺍﺭ ﺩﺭ ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀﺎﻥ ﺗﺸﺪﻳﺪ ﻣﻰﺷﻮﺩ
ﻗﻴﻤﺖ 13ﻗﻠﻢ ﻛﺎﻻ ﺯﻳﺮ ﺫﺭﻩﺑﻴﻦ ﻧﻬﺎﺩﻫﺎﻯ ﻧﻈﺎﺭﺗﻰ
ﻣﺠﻤﻊ ﺟﻬﺎﻧــﻰ ﺍﻗﺘﺼﺎﺩ ﺩﺭ ﮔــﺰﺍﺭﺵ ﺩﻭﺳــﺎﻻﻧﻪ 2017ﺧﻮﺩ ﺻﻨﻌﺖ
ﮔﺮﺩﺷــﮕﺮﻯ ﺭﺍ ﻳﻜﻰ ﺍﺯ ﺯﻣﻴﻨﻪﻫﺎﻯ ﻣﻄﻠﻮﺏ ﺍﻳﺠﺎﺩ ﺍﺷــﺘﻐﺎﻝ ﺩﺭ ﻛﺸــﻮﺭﻫﺎ
ﻋﻨﻮﺍﻥ ﻭ ﺍﻋﻼﻡ ﻛﺮﺩﻩ ﺍﺳــﺖ ﺑﻪ ﺍﺯﺍﻯ ﻭﺭﻭﺩ 30ﮔﺮﺩﺷــﮕﺮ ،ﻳﻚ ﺷﻐﻞ ﺍﻳﺠﺎﺩ
ﻣﻰﺷــﻮﺩ .ﺍﻳﻦ ﮔﺰﺍﺭﺵ ﻧﻪ ﻓﻘﻂ ﺍﻳﺮﺍﻥ ﺭﺍ ﺩﺭ ﺭﺗﺒﻪ ﻧﺨﺴﺖ ﺍﺭﺯﺍﻥﺗﺮﻳﻦ ﻣﻘﺼﺪ
ﮔﺮﺩﺷﮕﺮﻯ ﺟﻬﺎﻥ ﻗﺮﺍﺭ ﺩﺍﺩﻩ ،ﺑﻠﻜﻪ ﺍﺯ ﺑﻬﺒﻮﺩ ﺩﻳﮕﺮ ﺷﺎﺧﺺﻫﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ
ﺳﺮﻣﻘﺎﻟﻪ
ﻛﺸﻮﺭﻣﺎﻥ ﺧﺒﺮ ﻣﻰﺩﻫﺪ .ﺑﺮﺍﺳﺎﺱ ﺷﺎﺧﺺ ﻛﻠﻰ ﻗﺎﺑﻠﻴﺖ ﺭﻗﺎﺑﺖﭘﺬﻳﺮﻯ ﺩﺭ
ﺻﻨﻌﺖ ﺳﻔﺮ ﻭ ﮔﺮﺩﺷﮕﺮﻯ ،ﺍﻳﺮﺍﻥ ﻧﻮﺩ ﻭ ﺳﻮﻣﻴﻦ ﻛﺸﻮﺭ ﺩﺭ ﺑﻴﻦ 136ﻛﺸﻮﺭ
ﺟﻬﺎﻥ ﺍﺳــﺖ ﻛﻪ ﺑﺮﺧﻰ ﻛﺸــﻮﺭﻫﺎﻯ ﻣﻨﻄﻘﻪ ﺧﺎﻭﺭﻣﻴﺎﻧﻪ ﻭﺿﻌﻴﺖ ﺑﻬﺘﺮﻯ
ﻧﺴــﺒﺖ ﺑﻪ ﺍﻳﺮﺍﻥ ﺩﺍﺭﻧﺪ .ﺍﻳﺮﺍﻥ ﻧﻴﺰ ﻣﻰﺗﻮﺍﻧﺪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺑﺮﺟﺎﻡ ﺑﺮﺍﻯ ﺗﻮﺳﻌﻪ
ﺁﻥ ﺩﺭ ﺳﺎﻝﻫﺎﻯ ﺁﻳﻨﺪﻩ ﻫﺪﻓﮕﺬﺍﺭﻯ ﻛﻨﺪ.
ﺻﻔﺤﻪ 2
ﭼﻬﺮﻩﻫﺎ
ﻣﻄﺎﻟﺒﺎﺕ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ
ﻧﺨﺴﺘﻴﻦ ﺩﻓﺘﺮ ﻧﻤﺎﻳﻨﺪﮔﻰ
ﻣﺸﻜﻠﻰ ﺑﺎﺑﺖ ﺗﻨﻈﻴﻢ ﺑﺎﺯﺍﺭ
ﻭ ﭘﻴﮕﻴﺮﻯ ﻫﻮﺷﻤﻨﺪﺍﻧﻪ
ﻳﻚ ﺑﺎﻧﻚ ﺍﻳﺮﺍﻧﻰ ﺩﺭ ﺍﺭﻭﭘﺎ
ﻣﺎﻩ ﺭﻣﻀﺎﻥ ﻧﺪﺍﺭﻳﻢ
ﺻﻔﺤﻪ 2
ﺻﻔﺤﻪ 2
ﺻﻔﺤﻪ 3
ﺍﺯﺷــﻨﺒﻪ 6ﺧــﺮﺩﺍﺩ ،ﻣﺎﻩ ﻣﺒــﺎﺭﻙ ﺭﻣﻀﺎﻥ ﺁﻏﺎﺯ ﻣﻰﺷــﻮﺩ ﻭ
ﻣﺴﻠﻤﺎﻧﺎﻥ ﺍﻳﺮﺍﻥ ﻫﻢ ﻣﺎﻧﻨﺪ ﺳﺎﻳﺮ ﻛﺸﻮﺭﻫﺎﻯ ﺟﻬﺎﻥ ﺑﻪ ﻣﻬﻤﺎﻧﻰ
ﺧﺪﺍ ﻣﻰﺭﻭﻧﺪ .ﻳﻜﻰ ﺍﺯ ﺷــﺎﺧﺺﻫﺎﻯ ﺑﺎﺭﺯ ﺍﻳﻦ ﻣﺎﻩ ﺁﻣﺎﺩﻩﺳﺎﺯﻯ
ﻣﻘﺪﻣﺎﺕ ﭘﻴﺶ ﺍﺯ ﺷﺮﻭﻉ ﺍﻳﺎﻡ ﺭﻭﺯﻩﺩﺍﺭﻯ ﺍﺳﺖ .ﺑﺮﻫﻤﻴﻦ ﺍﺳﺎﺱ
ﺍﺳــﺖ ﻛﻪ ﺍﺯ ﺣﺪﻭﺩ ﻳﻚ ﻫﻔﺘﻪ ﻣﺎﻧﺪﻩ ﺑﻪ ﺁﻏﺎﺯ ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺗﻘﺎﺿﺎ
ﺑﺮﺍﻯ ﺑﺮﺧــﻰ ﺍﺯ ﺍﻗﻼﻡ ﭘﺮﻣﺼﺮﻑ ﺍﻳﻦ ﻣﺎﻩ ﻣﺎﻧﻨــﺪ ﺑﺮﻧﺞ ،ﺭﻭﻏﻦ،
ﺷــﻜﺮ ،ﮔﻮﺷــﺖ ﻣﺮﻍ ،ﮔﻨــﺪﻡ ﻭ ﺣﺒﻮﺑﺎﺕ ﺍﻓﺰﺍﻳــﺶ ﻣﻰﻳﺎﺑﺪ ﻭ
ﺍﻳﻦ ﻭﻇﻴﻔﻪ ﺩﻭﻟﺖ ﻭ ﺍﺻﻨﺎﻑ ﺍﺳــﺖ ﻛﻪ ﺑــﺮﺍﻯ ﻛﻨﺘﺮﻝ ﺑﺎﺯﺍﺭ ﺩﺭ
ﺍﻳــﺎﻡ ﺍﻓﺰﺍﻳﺶ ﺗﻘﺎﺿﺎ ﻭﺍﺭﺩ ﻣﻴﺪﺍﻥ ﺷــﻮﻧﺪ .ﺩﺭﺣﺎﻟــﻰ ﺑﻪ ﺍﻳﺎﻡ ﻣﺎﻩ
ﻣﺒﺎﺭﻙ ﺭﻣﻀﺎﻥ ﻧﺰﺩﻳﻚ ﻣﻰﺷــﻮﻳﻢ ﻛﻪ ﺑﺎ ﺍﺑﻼﻍ ﺷﻴﻮﻩﻧﺎﻣﻪ ﻃﺮﺡ
ﻧﻈﺎﺭﺗــﻰ ﻭﻳﮋﻩ ﺍﻳﺎﻡ ﺍﻳﻦ ﻣﺎﻩ ﺷــﺎﻫﺪ ﻧﻈﺎﺭﺕ ﻭ ﺑﺎﺯﺭﺳــﻰ ﻫﺮﭼﻪ
ﺑﻴﺸــﺘﺮ ﺍﺯ ﺳﻮﻯ ﻭﺍﺣﺪﻫﺎﻯ ﻧﺎﻇﺮ ﺩﺭﺑﺎﺭﻩ ﻗﻴﻤﺖ 13ﻗﻠﻢ ﻛﺎﻻﻯ
ﭘﺮ ﻣﺼﺮﻑ ﺧﻮﺍﻫﻴﻢ ﺑﻮﺩ.ﺑﻪ ﮔﺰﺍﺭﺵ ﺳــﺎﺯﻣﺎﻥ ﺻﻨﻌﺖ ،ﻣﻌﺪﻥ ﻭ
ﺗﺠﺎﺭﺕ ﺍﺳــﺘﺎﻥ ﺗﻬﺮﺍﻥ ،ﺷــﻴﻮﻩﻧﺎﻣﻪ ﻃﺮﺡ ﻧﻈﺎﺭﺗﻰ ﺑﻪ ﻭﺍﺣﺪﻫﺎ ﻭ
ﺍﺩﺍﺭﺍﺕ ﺑﺎﺯﺭﺳــﻰ ﻭ ﻧﻈﺎﺭﺕ ﺍﻳــﺎﻡ ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀﺎﻥ ﺑﻪ ﻣﻨﻈﻮﺭ
ﻧﻈﺎﺭﺕ ﺑﺮ ﻋﻤﻠﻜﺮﺩ ﻭﺍﺣﺪﻫﺎﻯ ﺗﻮﻟﻴﺪﻯ ،ﺗﻮﺯﻳﻌﻰ ﻭ ﺧﺪﻣﺎﺗﻰ ﺩﺭ
ﺍﺳﺘﺎﻥ ﺗﻬﺮﺍﻥ ﺍﺑﻼﻍ ﺷﺪﻩ ﺗﺎ ﺩﺭﺑﺎﺭﻩ ﺍﻗﻼﻡ ﺍﺳﺎﺳﻰ ﻣﻮﺭﺩ ﺗﻘﺎﺿﺎﻯ
ﻣﺮﺩﻡ ﻛﻪ ﺷﺎﻣﻞ 13ﻗﻠﻢ ﻛﺎﻻﻯ ﺩﺳﺘﻪﺑﻨﺪﻯ ﺷﺪﻩ ﺍﺳﺖ ﺷﺎﻫﺪ
ﺑﺎﺯﺭﺳﻰ ﻭ ﻧﻈﺎﺭﺕ ﻫﺮﭼﻪ ﺑﻴﺸﺘﺮ ﻭﺍﺣﺪﻫﺎﻯ ﻣﺮﺑﻮﻁ ﺑﺎﺷﻴﻢ ﻭ ﺩﺭ
ﺻﻮﺭﺕ ﺭﻭﻳﺖ ﻫﺮﮔﻮﻧﻪ ﺗﺨﻠﻒ ﺍﺯ ﺳــﻮﻯ ﻓﺮﻭﺷــﻨﺪﮔﺎﻥ ﻳﺎ ﺍﺭﺍﺋﻪ
ﮔﺰﺍﺭﺵﻫــﺎﻯ ﻣﺮﺩﻣﻰ ﺑــﺎ ﻧﻈﺎﺭﺕ ﺩﻗﻴﻖ ﻛﻨﺘــﺮﻝ ﺑﺎﺯﺍﺭ ﺻﻮﺭﺕ
ﮔﻴــﺮﺩ .ﺍﻗــﻼﻡ ﻣﻮﺭﺩ ﺗﻘﺎﺿــﺎ ﺩﺭ ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀــﺎﻥ ﻟﺒﻨﻴﺎﺕ،
ﭘﺮﻭﺗﺌﻴﻦ ،ﺑﺮﻧﺞ ،ﺭﻭﻏﻦ ،ﻗﻨﺪ ،ﺷــﻜﺮ ،ﺧﺮﻣﺎ ،ﻣﻴﻮﻩ ،ﺳــﺒﺰﻳﺠﺎﺕ،
ﺷــﻴﺮﻳﻨﻰﻫﺎﻯ ﭘﺮﻣﺼــﺮﻑ ،ﺁﺵ ،ﺣﻠﻴﻢ ،ﺯﻭﻟﺒﻴــﺎ ﻭ ﺑﺎﻣﻴﻪ ﺍﻋﻼﻡ
ﺷﺪﻩ ﺍﺳﺖ؛ ﺑﺮﺍﺳــﺎﺱ ﺍﺑﻼﻏﻴﻪ ﺷــﻴﻮﻩﻧﺎﻣﻪ ﻃﺮﺡ ﻧﻈﺎﺭﺗﻰ ﻭﻳﮋﻩ
ﺍﻳــﺎﻡ ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀﺎﻥ ﺩﺭ ﺍﺳــﺘﺎﻥ ﺗﻬﺮﺍﻥ ﺩﺭﺑﺎﺭﻩ ﺍﻗﻼﻡ ﻣﻮﺭﺩ
ﺗﻘﺎﺿﺎ ﺑﺎ ﺑﻴﺸــﺘﺮﻳﻦ ﻇﺮﻓﻴﺖ ﺑﺎﺯﺭﺳــﻰ ﻭ ﻧﻈﺎﺭﺕ ﺍﻧﺠﺎﻡ ﺧﻮﺍﻫﺪ
ﺷــﺪ .ﻫﺮﮔﻮﻧﻪ ﺗﺨﻠﻒ ﺍﻋﻢ ﺍﺯ ﮔﺮﺍﻧﻔﺮﻭﺷﻰ ،ﺩﺭﺝ ﻧﺸﺪﻥ ﻗﻴﻤﺖ،
ﺻﺎﺩﺭ ﻧﺸــﺪﻥ ﻓﺎﻛﺘﻮﺭ ﻭ ﺗﺨﻠﻒ ﺩﺭﺑــﺎﺭﻩ ﻓﺮﻭﺵ ﺍﻗﻼﻡ ﻣﺮﺑﻮﻁ ﺑﺎ
ﺑﺮﺧﻮﺭﺩ ﻭﺍﺣﺪﻫﺎ ﻭ ﺍﺩﺍﺭﻩﻫﺎﻯ ﺑﺎﺯﺭﺳﻰ ﻭ ﻧﻈﺎﺭﺕ ﺍﻳﺎﻡ ﻣﺎﻩ ﻣﺒﺎﺭﻙ
ﺭﻣﻀﺎﻥ ﺭﻭﺑﻪﺭﻭ ﺧﻮﺍﻫﺪ ﺷﺪ ﻭ ﺩﺭ ﺷﻴﻮﻩﻧﺎﻣﻪ ﻣﺮﺑﻮﻁ ﺁﻣﺪﻩ ﺍﺳﺖ
ﺷﻬﺮﻭﻧﺪﺍﻥ ﻭ ﻫﻤﻮﻃﻨﺎﻥ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺩﺭ ﺻﻮﺭﺕ ﻣﺸﺎﻫﺪﻩ ﻫﺮﮔﻮﻧﻪ
ﺗﺨﻠﻒ ﺍﻗﺘﺼﺎﺩﻯ ﻣﺮﺍﺗﺐ ﺭﺍ ﺑﻪ ﺷﻤﺎﺭﻩ ﺗﻠﻔﻦ 124ﺍﻋﻼﻡ ﻛﻨﻨﺪ.
ﺗﺠﺎﺭﺕ
ﻛﻼﻥ
ﭘﻨﺠﺸﻨﺒﻪ
4ﺧﺮﺩﺍﺩ 1396
28ﺷﻌﺒﺎﻥ1438
25ﻣﻪ 2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /170ﭘﻴﺎﭘﻰ319
2
ﺳﺮﻣﻘﺎﻟﻪ
ﻣﻄﺎﻟﺒﺎﺕ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ
ﻭ ﭘﻴﮕﻴﺮﻯ ﻫﻮﺷﻤﻨﺪﺍﻧﻪ
ﺣﻤﺎﺳــﻪ ﭘﺮﺷــﻮﺭ ﻣــﺮﺩﻡ ﺩﺭ
ﺍﻧﺘﺨﺎﺑﺎﺕ ﺣﺪﻧﺼــﺎﺏ ﺟﺪﻳﺪﻯ ﺩﺭ
ﺍﻧﺘﺨﺎﺑﺎﺕ ﻭ ﭘﺸــﺘﻮﺍﻧﻪ ﻭ ﺳــﺮﻣﺎﻳﻪ
ﻋﻈﻴــﻢ ﺳﻴﺎﺳــﻰ ﺑــﺮﺍﻯ ﻧﻈــﺎﻡ
ﻣﻘﺪﺱ ﺟﻤﻬﻮﺭﻯ ﺍﺳــﻼﻣﻰ ﺍﻳﺮﺍﻥ
ﻭ ﺩﻭﻟﺘﻤــﺮﺩﺍﻥ ﺑﻮﺩ ﻛﻪ ﺩﺭ ﺍﻳﻦ ﺑﻴﻦ
ﺳﻴﺪﻣﺤﻤﻮﺩ ﻧﻮﺍﺑﻰ
ﻣﻰﺗﻮﺍﻥ ﺗﺸــﻜﻞﻫﺎﻯ ﻣﺮﺩﻡ ﻧﻬﺎﺩ ﻣﻌﺎﻭﻥ ﻭﺯﻳﺮ ﺻﻨﻌﺖ،
ﺭﺍ ﺑﻪﻋﻨــﻮﺍﻥ ﺗﻨﻬﺎ ﺗﺮﻳﺒﻮﻥ ﺭﺳــﻤﻰ
ﻣﻌﺪﻥ ﻭ ﺗﺠﺎﺭﺕ
ﻭ ﺣﺎﻣــﻰ ﺣﻘﻮﻕ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ
ﺩﺭ ﻛﺸــﻮﺭ ﻛﻪ ﺩﺍﺭﺍﻯ ﻧﻘﺶ ﻣﻮﺛﺮﻯ
ﺍﺳﺖ ،ﺩﺍﻧﺴﺖ .ﺩﺭ ﻗﺎﻧﻮﻥ ﺣﻤﺎﻳﺖ ﺍﺯ ﺣﻘﻮﻕ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ
ﻇﺮﻓﻴــﺖ ﺧﻮﺑﻰ ﺑﺮﺍﻯ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺍﻧﺠﻤﻦﻫﺎﻯ ﺣﻤﺎﻳﺖ ﺍﺯ
ﺣﻘــﻮﻕ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ﭘﻴﺶﺑﻴﻨﻰ ﺷــﺪﻩ ﻛﻪ ﻣﻰﺗﻮﺍﻧﻨﺪ
ﺑﺎ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﻇﺮﻓﻴﺖﻫﺎﻯ ﻗﺎﻧﻮﻧﻰ ﻭ ﺟﺎﻳﮕﺎﻫﻰ ﻛﻪ ﻗﺎﻧﻮﻥ
ﺑــﺮﺍﻯ ﺁﻧﻬﺎ ﻣﺸــﺨﺺ ﻛﺮﺩﻩ ،ﻧﻘﺶ ﺑﺴــﻴﺎﺭ ﻣﻬﻤﻰ ﺩﺭ ﺍﺭﺍﺋﻪ
ﺧﺪﻣﺖ ﺑﻬﺘﺮ ﻭ ﺑﻴﺸﺘﺮ ﺑﻪ ﻣﺮﺩﻡ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻨﺪ .ﺿﻤﻦ ﺍﻳﻨﻜﻪ
ﺑﺎﻳــﺪ ﺑﻪ ﻫﻤﻪ ﻣﻄﺎﻟﺒــﺎﺕ ﻣﺼﺮﻑﻛﻨﻨﺪﻩ ﺗﻮﺟﻪ ﻛﻨﻴﻢ .ﺍﻣﺮﻭﺯ
ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ﻣﻄﺎﻟﺒﺎﺕ ﻣﻨﻄﻘﻰ ﺧﻮﺩ ﺭﺍ ﻣﻄﺮﺡ ﻣﻰﻛﻨﻨﺪ
ﻭ ﻣــﺎ ﻧﻴﺰ ﻭﻇﻴﻔﻪ ﺩﺍﺭﻳﻢ ﺑﺮﺍﻯ ﻋﻤﻠــﻰ ﻛﺮﺩﻥ ﺍﻳﻦ ﻣﻄﺎﻟﺒﺎﺕ
ﺑﺎ ﻧﮕﺎﻫﻰ ﻛﺎﺭﺷﻨﺎﺳﺎﻧﻪ ﻭ ﻫﻮﺷﻤﻨﺪﺍﻧﻪ ﺩﺭ ﺳﻄﺢ ﻭﺳﻴﻊ ﻭﺍﺭﺩ
ﻋﻤﻞ ﺷــﻮﻳﻢ ﻭ ﺣﻘﻮﻕ ﺁﻧﻬﺎ ﺭﺍ ﭘﻴﮕﻴﺮﻯ ﻛﻨﻴﻢ .ﺍﻧﺠﻤﻦﻫﺎﻯ
ﺣﻤﺎﻳﺖ ﺍﺯ ﺣﻘﻮﻕ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ،ﺍﻧﺠﻤﻦﻫﺎﻯ ﻣﺴﺘﻘﻞ،
ﻏﻴﺮﺳﻴﺎﺳــﻰ ،ﻏﻴﺮﺩﻭﻟﺘــﻰ ﻭ ﻏﻴﺮﺍﻧﺘﻔﺎﻋــﻰ ﻫﺴــﺘﻨﺪ ﻛــﻪ
ﺩﺭﺁﻳﻨﺪﻩ ﻧﺰﺩﻳﻚ ﺍﻣﻴﺪ ﺍﺳــﺖ ﺑﻪ ﺩﺭﺟــﻪﺍﻯ ﺍﺯ ﺗﻮﺍﻧﻤﻨﺪﻯ ﻭ
ﺍﺳﺘﻮﺍﺭﻯ ﺑﺮﺳﻨﺪ ﻛﻪ ﭘﺎﺳﺨﮕﻮﻯ ﻧﻴﺎﺯﻫﺎ ﻭ ﻣﻄﺎﻟﺒﺎﺕ ﺑﻪ ﺣﻖ
ﻣﺼﺮﻑﻛﻨﻨــﺪﮔﺎﻥ ﺩﺭ ﭼﺎﺭﭼــﻮﺏ ﻗﺎﻧﻮﻥ ﺣﻤﺎﻳﺖ ﺍﺯ ﺣﻘﻮﻕ
ﻣﺼﺮﻑﻛﻨﻨــﺪﮔﺎﻥ ﺑﻮﺩﻩ ﻭ ﺿﺮﻭﺭﺕ ﺩﺧﺎﻟﺖ ﻧﻬﺎﺩ ﺩﻭﻟﺘﻰ ﺩﺭ
ﺍﻳــﻦ ﺯﻣﻴﻨــﻪ ﺭﺍ ﺑﻪ ﺣﺪﺍﻗﻞ ﺑﺮﺳــﺎﻧﻨﺪ .ﺩﺭ ﺍﻳﻦ ﻣﻴﺎﻥ ،ﻫﺪﻑ
ﺳــﺎﺯﻣﺎﻥ ﺣﻤﺎﻳــﺖ ﻣﺼﺮﻑﻛﻨﻨــﺪﮔﺎﻥ ﻭ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ
ﺍﺯ ﺗﻮﺟــﻪ ﺑﻪ ﻧﻬﺎﺩﻫــﺎﻯ ﺣﺎﻣﻰ ﺣﻘــﻮﻕ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ
ﻭ ﺗﺸــﻜﻞﻫﺎﻯ ﻏﻴﺮﺩﻭﻟﺘــﻰ ﺩﺭ ﻭﺍﻗــﻊ ﺍﻳﺠــﺎﺩ ﻳــﻚ ﺭﻭﻧﺪ
ﺗﺼﻤﻴﻢﺳــﺎﺯﻯ ﺁﺯﺍﺩ ﻭ ﺑــﺪﻭﻥ ﺩﺧﺎﻟﺖ ﻫﻴــﭻ ﻧﻬﺎﺩ ﺩﻭﻟﺘﻰ
ﺍﺳــﺖ ﺗﺎ ﺍﻳﻦ ﻧﻬﺎﺩﻫﺎﻯ ﻣﺮﺩﻣﻰ ﻓﻌﺎﻝ ﺷــﻮﺩ ﻭ ﺍﺭﺯﺵﻫﺎﻳﻰ
ﻛﻪ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺑﺮﺍﻯ ﺟﺎﻣﻌﻪ ﻭ ﻛﺸﻮﺭ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻨﺪ ،ﻧﻬﺎﺩﻳﻨﻪ
ﺷــﻮﺩ ﻭ ﺩﺭ ﺭﻭﻧﺪ ﺗﺼﻤﻴﻢ ﮔﻴﺮﻯﻫﺎ ﻭ ﺗﺼﻤﻴﻢﺳﺎﺯﻯﻫﺎ ﻣﻮﺭﺩ
ﺗﻮﺟﻪ ﻗﺮﺍﺭ ﺑﮕﻴﺮﺩ ﺗﻮﺟﻪ ﺟﺪﻯ ﺑﻪ ﺣﻘﻮﻕ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ
ﺑﻪﻋﻨﻮﺍﻥ ﻳﻜﻰ ﺍﺯ ﻻﺯﻣﻪﻫﺎﻯ ﺯﻧﺪﮔﻰ ﺍﺟﺘﻤﺎﻋﻰ ﻭ ﻣﻨﺎﺳــﺒﺎﺕ
ﺍﻗﺘﺼﺎﺩﻯ ﺩﺭ ﻛﺸــﻮﺭ ﺿﺮﻭﺭﺗﻰ ﺍﺟﺘﻨﺎﺏﻧﺎﭘﺬﻳﺮ ﺍﺳﺖ ﻭ ﺑﺎﻳﺪ
ﻛﺎﺭﻛﺮﺩ ﺍﻧﺠﻤﻦﻫﺎﻯ ﻣﻠﻰ ،ﺍﺳﺘﺎﻧﻰ ﻭ ﺷﻬﺮﺳﺘﺎﻧﻰ ﺑﻪ ﻧﺤﻮﻯ
ﺑﺎﺷــﺪ ﻛﻪ ﺩﺭ ﺗﺼﻤﻴﻢﺳﺎﺯﻯﻫﺎ ﻧﻘﺶ ﻣﻮﺛﺮ ﻭ ﻣﺸﻬﻮﺩﻯ ﺍﻳﻔﺎ
ﻛﻨﺪ .ﻫﺮﭼﻨﺪ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﻇﺮﻓﻴﺖ ﺩﺍﻧﺸــﮕﺎﻩﻫﺎ ﻭ ﻧﺨﺒﮕﺎﻥ
ﺑﺮﺍﻯ ﻧﻬﺎﺩﻳﻨﻪ ﺷــﺪﻥ ﻭ ﺍﺭﺗﻘﺎﻯ ﻓﺮﻫﻨﮓ ﻋﻤﻮﻣﻰ ﻧﺴﺒﺖ ﺑﻪ
ﺍﻫﻤﻴﺖ ﻭ ﺟﺎﻳﮕﺎﻩ ﺗﺸﻜﻞﻫﺎﻯ ﺣﺎﻣﻰ ﺣﻘﻮﻕ ﻣﺼﺮﻑﻛﻨﻨﺪﻩ
ﻧﻴﺰ ﻣﻬﻢ ﺗﻠﻘﻰ ﻣﻰﺷﻮﺩ .ﺳﺎﺯﻣﺎﻥ ﺣﻤﺎﻳﺖ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ
ﻭ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺑﻪ ﺗﻨﻬﺎﻳﻰ ﻧﻤﻰﺗﻮﺍﻧﺪ ﺣﻘﻮﻕ ﺷــﻬﺮﻭﻧﺪﻯ
ﺭﺍ ﻧﻬﺎﺩﻳﻨﻪ ﻛﻨﺪ ﻭ ﺑﺮﺍﻯ ﺗﻌﻤﻴﻖ ﺍﺛﺮﺑﺨﺸــﻰ ﺍﻳﻦ ﺗﺸــﻜﻞﻫﺎ
ﺿﺮﻭﺭﻯ ﺍﺳــﺖ ﻛﻪ ﺑﺎ ﺑﻴﺸــﺘﺮﻳﻦ ﻇﺮﻓﻴﺖ ﺑﻪ ﻣﻴﺪﺍﻥ ﻋﻤﻞ
ﺑﻴﺎﻳــﺪ .ﻫﻤﭽﻨﻴﻦ ﻧﻘﺪﻯ ﺑــﺮ ﭘﺨﺶ ﺑﺮﺧﻰ ﺗﺒﻠﻴﻐﺎﺕ ﺧﻼﻑ
ﻭﺍﻗﻊ ﻭ ﺍﻏﻮﺍﻛﻨﻨﺪﻩ ﺩﺭ ﺭﺳــﺎﻧﻪﻫﺎﻯ ﻫﻤﮕﺎﻧﻰ ﺑﻪﻭﻳﮋﻩ ﺳﻴﻤﺎﻯ
ﺟﻤﻬﻮﺭﻯ ﺍﺳــﻼﻣﻰ ﻭﺍﺭﺩ ﺍﺳﺖ ﺑﻪ ﻧﺤﻮﻯ ﻛﻪ ﺑﺮﺍﺳﺎﺱ ﻣﺎﺩﻩ
7ﻗﺎﻧــﻮﻥ ﺣﻤﺎﻳﺖ ﺍﺯ ﺣﻘﻮﻕ ﻣﺼﺮﻑﻛﻨﻨﺪﻩ ﻭ ﺁﻳﻴﻦﻧﺎﻣﻪ ﺁﻥ،
ﺗﺒﻠﻴﻐــﺎﺕ ﺧــﻼﻑ ﻭﺍﻗﻊ ﻭ ﺍﻏﻮﺍﻛﻨﻨﺪﻩ ﻭ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺑﺰﺍﺭﻯ ﺍﺯ
ﻛﻮﺩﻛﺎﻥ ،ﻣﺮﺩﺍﻥ ﻭ ﺯﻧﺎﻥ ﺑﺮﺍﻯ ﺗﺒﻠﻴﻎ ﻳﻚ ﻛﺎﻻ ﻣﻤﻨﻮﻉ ﺍﺳﺖ؛
ﺍﻣﺎ ﻣﺘﺎﺳــﻔﺎﻧﻪ ﻣﺎ ﺷــﺎﻫﺪﻳﻢ ﺑﺮﺧﻰ ﺗﺒﻠﻴﻐﺎﺕ ﮔﺴــﺘﺮﺩﻩ ﻭ ﺑﺎ
ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﻓﻀﺎﻯ ﺭﺳﺎﻧﻪ ﻭ ﻓﻀﺎﻯ ﺗﺒﻠﻴﻎ ﺷﻬﺮﻯ ﺑﻪ ﺩﻭﺭ ﺍﺯ
ﻭﺍﻗﻌﻴﺖ ﺳــﻌﻰ ﺩﺍﺭﻧﺪ ﺑﺎ ﺍﻏﻔﺎﻝ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ﺳﻬﻤﻰ ﺭﺍ
ﺩﺭ ﺑﺎﺯﺍﺭﻣﺼــﺮﻑ ﺑﺮﺍﻯ ﺧﻮﺩ ﺩﺳــﺖ ﻭ ﭘﺎ ﻛﻨﻨﺪ ﻛﻪ ﺍﻳﻦ ﻧﻮﻉ
ﺗﺒﻠﻴﻐﺎﺕ ﻭ ﺭﻭﺵ ﻣﻌﺮﻓﻰ ﻣﺤﺼﻮﻝ ﺍﻳﻦ ﺷﺮﻛﺖﻫﺎ ﻣﺒﺘﻨﻰ ﺑﺮ
ﺗﺤﺮﻳﻒ ﻭﺍﻗﻌﻴﺖ ﺍﺳــﺖ ﻭ ﻗﺎﺑﻠﻴﺖ ﻃﺮﺡ ﺩﺭ ﻣﺤﺎﻛﻢ ﻗﻀﺎﻳﻰ
ﻛﺸﻮﺭ ﺭﺍ ﺩﺍﺭﺩ.
ﻣﺠﻤﻊ ﺟﻬﺎﻧﻰ ﺍﻗﺘﺼﺎﺩ ﺩﺭ ﮔﺰﺍﺭﺵ ﺩﻭﺳـﺎﻻﻧﻪ 2017ﺧﻮﺩ ﺻﻨﻌﺖ ﮔﺮﺩﺷـﮕﺮﻯ ﺭﺍ
ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ ﻳﻜﻰ ﺍﺯ ﺯﻣﻴﻨﻪﻫﺎﻯ ﻣﻄﻠﻮﺏ ﺍﻳﺠﺎﺩ ﺍﺷـﺘﻐﺎﻝ ﺩﺭ ﻛﺸـﻮﺭﻫﺎ ﻋﻨـﻮﺍﻥ ﻭ ﺍﻋﻼﻡ ﻛﺮﺩﻩ
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ﺍﺳﺖ ﺑﻪ ﺍﺯﺍﻯ ﻭﺭﻭﺩ 30ﮔﺮﺩﺷﮕﺮ ،ﻳﻚ ﺷﻐﻞ ﺍﻳﺠﺎﺩ ﻣﻰﺷﻮﺩ .ﺍﻳﻦ ﮔﺰﺍﺭﺵ ﻧﻪ ﺗﻨﻬﺎ
ﺍﺯ ﺍﻳﺮﺍﻥ ﺩﺭ ﺭﺗﺒﻪ ﻧﺨﺴـﺖ ﺍﺭﺯﺍﻥﺗﺮﻳﻦ ﻣﻘﺼﺪ ﮔﺮﺩﺷﮕﺮﻯ ﺟﻬﺎﻥ ﻧﺎﻡ ﺑﺮﺩﻩ ﺍﺳﺖ،
ﺑﻠﻜﻪ ﺍﺯ ﺑﻬﺒﻮﺩ ﺩﻳﮕﺮ ﺷـﺎﺧﺺﻫﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ ﻛﺸﻮﺭﻣﺎﻥ ﺧﺒﺮ ﻣﻰﺩﻫﺪ .ﺻﻨﻌﺖ ﮔﺮﺩﺷﮕﺮﻯ ﺩﺭ ﺍﻳﺮﺍﻥ
ﭘﺲ ﺍﺯ ﺍﻣﻀﺎﻯ ﺑﺮﻧﺎﻣﻪ ﺟﺎﻣﻊ ﺍﻗﺪﺍﻡ ﻣﺸـﺘﺮﻙ )ﺑﺮﺟﺎﻡ( ﻭ ﻟﻐﻮ ﺗﺤﺮﻳﻢﻫﺎﻯ ﻫﺴـﺘﻪﺍﻯ ﺭﺷـﺪ ﻣﺜﺒﺘﻰ ﺭﺍ
ﺗﺠﺮﺑﻪ ﻛﺮﺩ .ﺑﺮﺍﺳﺎﺱ ﺷﺎﺧﺺ »ﺩﺭ ﺍﻭﻟﻮﻳﺖ ﻗﺮﺍﺭ ﺩﺍﺷﺘﻦ ﺻﻨﻌﺖ ﮔﺮﺩﺷﮕﺮﻯ« ﻣﺠﻤﻊ ﺟﻬﺎﻧﻰ ﺍﻗﺘﺼﺎﺩ،
ﺭﺗﺒﻪ ﺍﻳﺮﺍﻥ ﺩﺭ ﺑﻴﻦ 136ﻛﺸـﻮﺭ ،ﺍﺯ 130ﺩﺭ ﺳـﺎﻝ ﮔﺬﺷـﺘﻪ ﻣﻴﻼﺩﻯ ﺑﻪ 117ﺩﺭ ﺳـﺎﻝ 2017ﻣﻴﻼﺩﻯ
)ﺳـﺎﻝ ﺁﻳﻨﺪﻩ( ﺍﺭﺗﻘﺎ ﭘﻴﺪﺍ ﻛﺮﺩﻩ ﺍﺳـﺖ .ﻳﻌﻨﻰ ﺩﺭ ﻣﻘﺎﻳﺴـﻪ ﺑﺎ 2ﺳـﺎﻝ ﮔﺬﺷـﺘﻪ ،ﺍﻛﻨﻮﻥ ﺍﻳﺮﺍﻥ ﺑﺮﺍﻯ
ﮔﺮﺩﺷـﮕﺮﻯ ﺍﻫﻤﻴﺖ ﺑﻴﺸﺘﺮﻯ ﻗﺎﺋﻞ ﺍﺳﺖ .ﺩﺭ ﺣﺎﻟﻰ ﻛﻪ ﺑﺮﺍﺳﺎﺱ ﺷﺎﺧﺺ ﻛﻠﻰ ﻗﺎﺑﻠﻴﺖ ﺭﻗﺎﺑﺖﭘﺬﻳﺮﻯ
ﺩﺭ ﺻﻨﻌﺖ ﺳـﻔﺮ ﻭ ﮔﺮﺩﺷﮕﺮﻯ ،ﺍﻳﺮﺍﻥ ﻧﻮﺩ ﻭ ﺳﻮﻣﻴﻦ ﻛﺸﻮﺭ ﺩﺭ ﺑﻴﻦ 136ﻛﺸﻮﺭ ﺟﻬﺎﻥ ﺍﺳﺖ ،ﺑﺮﺧﻰ
ﻛﺸـﻮﺭﻫﺎﻯ ﻣﻨﻄﻘﻪ ﺧﺎﻭﺭﻣﻴﺎﻧﻪ ﻭﺿﻌﻴﺖ ﺑﻬﺘﺮﻯ ﻧﺴﺒﺖ ﺑﻪ ﺍﻳﺮﺍﻥ ﺩﺍﺭﻧﺪ .ﺍﻳﻦ ﺩﺭ ﺣﺎﻟﻰ ﺍﺳﺖ ﻛﻪ ﺍﻳﺮﺍﻥ
ﻧﻴﺰ ﻣﻰﺗﻮﺍﻧﺪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻟﻐﻮ ﺗﺤﺮﻳﻢﻫﺎ ،ﺑﺎ ﺍﻭﻟﻮﻳﺖﺑﺨﺸـﻰ ﺑﻪ ﮔﺴـﺘﺮﺵ ﺻﻨﻌﺖ ﮔﺮﺩﺷـﮕﺮﻯ ،ﺑﺮﺍﻯ
ﺗﻮﺳﻌﻪ ﺁﻥ ﺩﺭ ﺳﺎﻝﻫﺎﻯ ﺁﻳﻨﺪﻩ ﻫﺪﻓﮕﺬﺍﺭﻯ ﻛﻨﺪ.
ﺳﻬﻢ 7/6ﺗﺮﻳﻠﻴﻮﻥ ﺩﻻﺭﻯ ﺻﻨﻌﺖ ﺳﻔﺮ ﺍﺯ ﺍﻗﺘﺼﺎﺩ ﺟﻬﺎﻧﻰ
ﺑﻬﺒﻮﺩ ﺷﺎﺧﺺﻫﺎﻯ ﺍﻳﺮﺍﻥ ﺩﺭ ﺻﻨﻌﺖ ﮔﺮﺩﺷﮕﺮﻯ
ﻣﺠﻤﻊ ﺟﻬﺎﻧﻰ ﺍﻗﺘﺼﺎﺩ ﭘﻴﺶﺑﻴﻨﻰ ﻛﺮﺩﻩ ﺩﺭ ﺳﺎﻝﻫﺎﻯ 2011
ﺟﻬﺎﻥ ﺭﻭ ﺑﻪ ﺍﻓﺰﺍﻳﺶ ﺍﺳﺖ ،ﺻﻨﻌﺖ ﺳﻔﺮ ﻭ ﮔﺮﺩﺷﮕﺮﻯ ﻣﻰﺗﻮﺍﻧﺪ
ﺗﺎ 2031ﻣﻴﻼﺩﻯ ) (1390-1410ﺑﻪ ﺟﻤﻌﻴﺖ ﻃﺒﻘﻪ ﻣﺘﻮﺳﻂ
ﻣﺤﺮﻙ ﺭﺷﺪ ﺑﺎﺷﺪ ﻭ ﺍﻳﻦ ﻇﺮﻓﻴﺖ ﺭﺍ ﺩﺍﺭﺩ ﻛﻪ ﻧﻘﺶ ﻛﻠﻴﺪﻯ ﺩﺭ
ﺟﻬﺎﻥ 3ﻣﻴﻠﻴﺎﺭﺩ ﻧﻔﺮ ﺍﺿﺎﻓﻪ ﻣﻰﺷﻮﺩ ﻛﻪ ﺑﺨﺶ ﻋﻤﺪﻩ ﺍﻳﻦ ﭘﺪﻳﺪﻩ
ﺍﻳﺠﺎﺩ ﻓﺮﺻﺖﻫﺎﻯ ﺷــﻐﻠﻰ ﺑﺎ ﻛﻴﻔﻴﺖ ﺑﺎﺯﻯ ﻛﻨﺪ .ﻣﺠﻤﻊ ﺟﻬﺎﻧﻰ
ﺍﻗﺘﺼــﺎﺩ ﻫﻤﭽﻨﻴﻦ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺍﻳﻨﻜﻪ ﺑﻪ ﻃﻮﺭ ﻣﻌﻤﻮﻝ 30ﺩﺭﺻﺪ
ﺩﺭ ﻛﺸــﻮﺭﻫﺎﻯ ﻧﻮﻇﻬــﻮﺭ ﻭ ﺩﺭ ﺭﺍﺱ ﺁﻧﻬــﺎ ﭼﻴــﻦ ﻭ ﻫﻨﺪ ﺍﺗﻔﺎﻕ
ﺻﺎﺩﺭﺍﺕ ﺧﺪﻣــﺎﺕ ﺟﻬﺎﻥ ﻭ ﮔﺴــﺘﺮﺩﻩﺗﺮﻳﻦ ﻃﻴﻒ ﻣﺤﺼﻮﻻﺕ
ﻣﻰﺍﻓﺘﺎﺩ .ﺑﻨﺎﺑﺮﺍﻳﻦ ﺑﺎﺯﺍﺭ ﺳــﻔﺮ ﺟﻬﺎﻥ ﻛﻪ ﺩﺭ ﺩﻫﻪﻫﺎﻯ ﮔﺬﺷــﺘﻪ
ﺻﺎﺩﺭﺍﺗﻰ ﺩﺭ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﻛﺸﻮﺭﻫﺎﻯ ﻧﻮﻇﻬﻮﺭ ﻣﺮﺑﻮﻁ ﺑﻪ ﺻﻨﻌﺖ
ﺩﺭ ﺍﻧﺤﺼﺎﺭ ﺷــﻤﺎﻝ ﺍﻣﺮﻳﻜﺎ ﻭ ﺍﺭﻭﭘﺎ ﺑﻮﺩ ،ﺍﻛﻨﻮﻥ ﺩﮔﺮﮔﻮﻥ ﺷــﺪﻩ
ﺍﺳﺖ .ﺑﺎﺯﺍﺭ ﻛﺸﻮﺭﻫﺎﻯ ﺩﺭ ﺣﺎﻝ ﺗﻮﺳﻌﻪ ﻭ ﻧﻮﻇﻬﻮﺭ ﻧﻪ ﺗﻨﻬﺎ ﺍﺯ ﻧﻈﺮ
ﮔﺮﺩﺷــﮕﺮﻯ ﺍﺳــﺖ ،ﺍﻳﻦ ﺻﻨﻌﺖ ﺭﺍ ﻳﻚ ﻣﻮﺗﻮﺭ ﺍﺷــﺘﻐﺎﻝﺁﻓﺮﻳﻦ
ﺟﺬﺏ ﮔﺮﺩﺷــﮕﺮ ﺑﺰﺭﮔﺘﺮ ﻣﻰﺷﻮﺩ ،ﺑﻠﻜﻪ ﺑﺎ ﺍﺭﺍﺋﻪ
ﺑﻰﻧﻈﻴﺮ ﺩﺍﻧﺴــﺘﻪ ﺍﺳــﺖ .ﺗﻮﺟﻪ ﺑﻪ ﺻﻨﻌﺖ ﺳﻔﺮ
ﺭﻭ ﺑﻪ ﺍﻓﺰﺍﻳﺶ ﺧﺪﻣﺎﺕ ﮔﺮﺩﺷﮕﺮﻯ ﺍﺯ ﺳﻮﻯ ﺍﻳﻦ
ﻭ ﮔﺮﺩﺷــﮕﺮﻯ ﻭ ﺗﻘﻮﻳــﺖ ﺯﻳﺮﺳــﺎﺧﺖﻫﺎﻯ ﺁﻥ
ﻣﻰﺗﻮﺍﻧــﺪ ﺑﺮﺍﻯ ﺍﻳــﺮﺍﻥ ﻛﻪ ﺍﺯ ﻣﺸــﻜﻞ ﺑﻴﻜﺎﺭﻯ
ﻛﺸﻮﺭﻫﺎ ،ﺑﻪ ﺟﺬﺍﺑﻴﺖ ﺁﻧﻬﺎ ﺑﻪﻋﻨﻮﺍﻥ ﻳﻚ ﻣﻘﺼﺪ
ﺳﻬﻢ ﺻﻨﻌﺖ
ﺑﻪﻭﻳﮋﻩ ﺑﻴﻜﺎﺭﻯ ﺟﻮﺍﻧﺎﻥ ﺭﻧﺞ ﻣﻰﺑﺮﺩ ،ﺑﺴﻴﺎﺭ ﻣﻔﻴﺪ
ﮔﺮﺩﺷﮕﺮﻯ ﻧﻴﺰ ﺑﻪ ﻃﻮﺭ ﻣﺮﺗﺐ ﺍﺿﺎﻓﻪ ﻣﻰﺷﻮﺩ.
ﮔﺮﺩﺷﮕﺮﻯ
ﺑﻪ ﮔﺰﺍﺭﺵ ﺍﻳﺮﻧﺎ ،ﺑﺮﺍﺳﺎﺱ ﺍﻳﻦ ﮔﺰﺍﺭﺵ ،ﺭﺷﺪ
ﺑﺎﺷﺪ.
ﺻﻨﻌﺖ ﺳــﻔﺮ ﻭ ﮔﺮﺩﺷــﮕﺮﻯ ﺩﺭ ﺳــﺎﻝﺟﺎﺭﻯ
ﺻﻨــﺪﻭﻕ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﭘﻮﻝ ،ﻧﺮﺥ ﺑﻴﻜﺎﺭﻯ ﺍﻳﺮﺍﻥ
ﺍﺯ ﺍﻗﺘﺼﺎﺩ
ﻣﻴﻼﺩﻯ ﺑﺮﺍﻯ ﺷﺸﻤﻴﻦ ﺳﺎﻝ ﭘﻴﺎﭘﻰ ﺑﺮ ﺍﻗﺘﺼﺎﺩ
ﺩﺭ ﺳــﺎﻝ 2015ﻭ 2016ﻣﻴﻼﺩﻯ ﺭﺍ ﺑﻪ ﺗﺮﺗﻴﺐ
ﺟﻬﺎﻧﻰ ﻣﻌﺎﺩﻝ
ﺟﻬﺎﻥ ﺗﺎﺛﻴﺮ ﻣﺜﺒﺖ ﮔﺬﺍﺷــﺘﻪ ﻭ ﺍﻧﻌﻄﺎﻑﭘﺬﻳﺮﻯ
10/8ﻭ 11/3ﺩﺭﺻﺪ ﺍﻋﻼﻡ ﻭ ﺑﺮﺁﻭﺭﺩ ﻛﺮﺩﻩ ﺍﺳﺖ
7/6ﺗﺮﻳﻠﻴﻮﻥ
ﺧــﻮﺩ ﺭﺍ ﺩﺭ ﺭﻭﻳﺎﺭﻭﻳﻰ ﺑﺎ ﺑﻰﺛﺒﺎﺗﻰ ژﺋﻮﭘﻠﺘﻴﻜﻰ ﻭ
ﺍﻳﻦ ﺭﻗﻢ ﺍﻣﺴﺎﻝ ﺑﻪ 11/2ﺩﺭﺻﺪ ﺑﺮﺳﺪ.
ﺩﻻﺭ ﺑﻮﺩ ﻭ
ﻧﺎﭘﺎﻳﺪﺍﺭﻯﻫﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ ﻧﺸــﺎﻥ ﺩﺍﺩﻩ ﺍﺳﺖ .ﺑﺮ
ﺑﺮﺧﻰ ﻛﺸﻮﺭﻫﺎﻯ ﻫﻤﺴﺎﻳﻪ ﺩﺭ 2ﺳﺎﻝ ﮔﺬﺷﺘﻪ
ﺗﻮﺍﻧﺴﺘﻪﺍﻧﺪ ﻭﺿﻌﻴﺖ ﺻﻨﻌﺖ ﮔﺮﺩﺷﮕﺮﻯ ﺧﻮﺩ ﺭﺍ
ﮔﺮﺩﺷﮕﺮﻯ
ﻫﻤﻴﻦ ﺍﺳﺎﺱ ،ﺳﻬﻢ ﺻﻨﻌﺖ ﺳﻔﺮ ﻭ
292ﻣﻴﻠﻴﻮﻥ
ﺩﺭ ﺳــﺎﻝ ﺟﺎﺭﻯ ﻣﻴــﻼﺩﻯ ﺍﺯ ﺍﻗﺘﺼــﺎﺩ ﺟﻬﺎﻧﻰ
ﺑﻪ ﻃﻮﺭ ﭼﺸــﻤﮕﻴﺮﻯ ﺑﻬﺒﻮﺩ ﺑﺨﺸﻨﺪ ﻭ ﺳﻬﻢ ﺁﻥ
ﺷﻐﻞ ﺍﻳﺠﺎﺩ ﻛﺮﺩﻩ
ﻣﻌﺎﺩﻝ 7/6ﺗﺮﻳﻠﻴــﻮﻥ ﺩﻻﺭ ﺑﻮﺩ ﻛﻪ 10/2ﺩﺭﺻﺪ
ﺩﺭ ﺗﻮﻟﻴﺪ ﻧﺎﺧﺎﻟﺺ ﺩﺍﺧﻠﻰ ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﺩﻫﻨﺪ.
ﺗﻮﻟﻴﺪ ﻧﺎﺧﺎﻟﺺ ﺩﺍﺧﻠﻰ ﺟﻬﺎﻥ ﺭﺍ ﺗﺸــﻜﻴﻞ ﺩﺍﺩ ﻭ ﺍﺳﺖ؛ ﻳﻌﻨﻰ ﺍﺯ
ﺟﻤﻬــﻮﺭﻯ ﺁﺫﺭﺑﺎﻳﺠﺎﻥ ﻳﻜﻰ ﺍﺯ ﻛﺸــﻮﺭﻫﺎﻳﻰ
ﻫﺮ 10ﺷﻐﻞ
ﺑﺮﺍﻯ 292ﻣﻴﻠﻴﻮﻥ ﺷﻐﻞ ﺍﻳﺠﺎﺩ ﻛﺮﺩ .ﻫﻤﭽﻨﻴﻦ
ﺍﺳــﺖ ﻛﻪ ﺷــﺎﺧﺺ ﻛﻠﻰ ﺭﻗﺎﺑﺖﭘﺬﻳﺮﻯ ﺳﻔﺮ ﻭ
ﺳﺎﻝ ﮔﺬﺷــﺘﻪ ﻣﻴﻼﺩﻯ ﺍﺯ ﻫﺮ 10ﺷﻐﻞ ﺍﻳﺠﺎﺩ
ﮔﺮﺩﺷــﮕﺮﻯ ﺁﻥ ﺩﺭ ﻣﻘﺎﻳﺴﻪ ﺑﺎ 2ﺳﺎﻝ ﭘﻴﺶ13 ،
ﻳﻚ ﺷﻐﻞ ﺭﺍ
ﺷــﺪﻩ ﺩﺭ ﺟﻬﺎﻥ ،ﻳﻚ ﺷــﻐﻞ ﺭﺍ ﺻﻨﻌﺖ ﺳــﻔﺮ
ﭘﻠﻪ ﺑﺎﻻﺗﺮ ﺭﻓﺘﻪ ﻭ ﺍﺯ 84ﺑﻪ 61ﺭﺳﻴﺪﻩ ﺍﺳﺖ.
ﺻﻨﻌﺖ ﺳﻔﺮ ﻭ
ﺟﻤﻬﻮﺭﻯ ﺁﺫﺭﺑﺎﻳﺠﺎﻥ ﺗﻮﺍﻧﺴﺘﻪ ﻓﻘﻂ ﺩﺭ ﻣﺪﺕ
ﻭ ﮔﺮﺩﺷــﮕﺮﻯ ﺍﻳﺠﺎﺩ ﻛﺮﺩﻩ ﺍﺳــﺖ .ﺑﺮﺍﺳــﺎﺱ
ﺍﻳﻦ ﮔــﺰﺍﺭﺵ ،ﺗﻌــﺪﺍﺩ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﺟﻬﺎﻥ ﺩﺭ ﮔﺮﺩﺷﮕﺮﻯ ﺍﻳﺠﺎﺩ 2ﺳــﺎﻝ ﺯﻳﺮﺳــﺎﺧﺖﻫﺎﻯ ﺣﻤﻞﻭﻧﻘــﻞ ﻫﻮﺍﻳﻰ،
ﻛﺮﺩﻩ ﺍﺳﺖ
ﺳــﺎﻝﺟﺎﺭﻯ ﻣﻴﻼﺩﻯ ﺑﺎ 2/6ﺑﺮﺍﺑﺮ ﺷﺪﻥ ﻧﺴﺒﺖ
ﺯﻣﻴﻨﻰ ﻭ ﺑﻨﺪﺭﻯ ﻭ ﻧﻴﺰ ﺯﻳﺮﺳــﺎﺧﺖﻫﺎﻯ ﺧﺪﻣﺎﺕ
ﺑﻪ ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ ﻣﻴﻼﺩﻯ ﺑﻪ 1/2ﻣﻴﻠﻴﺎﺭﺩ ﻧﻔﺮ
ﮔﺮﺩﺷــﮕﺮﻯ ﺧﻮﺩ ﺭﺍ ﺑﻪﻃﻮﺭ ﭼﺸﻤﮕﻴﺮﻯ ﺑﻬﺒﻮﺩ
ﺭﺳــﻴﺪﻩ ﺍﺳــﺖ .ﺗﻌﺪﺍﺩ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﺟﻬﺎﻥ ﺩﺭ
ﺑﺨﺸﺪ؛ ﺑﻪﻃﻮﺭﻯ ﻛﻪ ﺭﺗﺒﻪ ﺁﻥ ﺩﺭ ﺯﻳﺮﺳﺎﺧﺖﻫﺎﻯ
ﺳــﺎﻝ 2015ﻣﻴﻼﺩﻯ ﻣﻌــﺎﺩﻝ 46ﻣﻴﻠﻴﻮﻥ ﻧﻔﺮ
ﺣﻤﻞﻭﻧﻘﻞ ﻫﻮﺍﻳﻰ ﺍﺯ 84ﺑﻪ ،77ﺯﻳﺮﺳﺎﺧﺖﻫﺎﻯ
ﺑﻮﺩ .ﻣﺠﻤﻊ ﺟﻬﺎﻧﻰ ﺍﻗﺘﺼﺎﺩ ﭘﻴﺶﺑﻴﻨﻰ ﻛﺮﺩﻩ ﺗﻌﺪﺍﺩ ﮔﺮﺩﺷﮕﺮﺍﻥ
ﺣﻤﻞﻭﻧﻘﻞ ﺯﻣﻴﻨﻰ ﻭ ﺑﻨﺪﺭﻯ ﺍﺯ 65ﺑﻪ 49ﻭ ﺩﺭ ﺯﻳﺮﺳﺎﺧﺖﻫﺎﻯ
ﺧﺪﻣــﺎﺕ ﮔﺮﺩﺷــﮕﺮﻯ ﺍﺯ 93ﺑﻪ 89ﺑﻬﺒﻮﺩ ﭘﻴﺪﺍ ﻛﺮﺩﻩ ﺍﺳــﺖ.
ﺟﻬﺎﻥ ﺗﺎ ﺳــﺎﻝ 2030ﻣﻴﻼﺩﻯ ) (1410ﺑــﻪ 1/8ﻣﻴﻠﻴﺎﺭﺩ ﻧﻔﺮ
ﻫﻤﭽﻨﻴﻦ ﺍﻳﻦ ﻛﺸﻮﺭ ﺑﺎ ﺑﻬﺒﻮﺩ ﺟﺎﻳﮕﺎﻩ ﺧﻮﺩ ﺩﺭ ﺯﻳﺮﺷﺎﺧﺺﻫﺎﻯ
ﺑﺮﺳﺪ.
ﺿﺮﻭﺭﺕ ﺗﻮﺟﻪ ﻭﻳﮋﻩ ﺑﻪ ﺻﻨﻌﺖ ﮔﺮﺩﺷﮕﺮﻯ
ﺑﻬﺪﺍﺷــﺖ ﺍﺯ 44ﺑــﻪ ،37ﭘﺎﻳــﺪﺍﺭﻯ ﻣﺤﻴﻄــﻰ ﺍﺯ 94ﺑﻪ 81ﻭ
ﻣﺠﻤﻊ ﺟﻬﺎﻧﻰ ﺍﻗﺘﺼﺎﺩ ﺩﺭ ﮔﺰﺍﺭﺵ ﺍﻣﺴــﺎﻝ ﺧﻮﺩ ﺗﺎﻛﻴﺪ ﻛﺮﺩﻩ
ﺁﺯﺍﺩﻯﻫﺎﻯ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺍﺯ 107ﺑﻪ 77ﺭﺷــﺪ ﭼﺸﻤﮕﻴﺮﻯ ﺭﺍ ﺩﺭ
ﺍﺳــﺖ ،ﺩﺭ ﺩﻭﺭﻩﺍﻯ ﻛﻪ ﻧﺮﺥ ﺑﻴﻜﺎﺭﻯ ﺩﺭ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﻛﺸﻮﺭﻫﺎﻯ
2ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﺗﺠﺮﺑﻪ ﻛﺮﺩﻩ ﺍﺳﺖ.
ﺟﺎﻳﮕﺎﻩ ﺻﻨﻌﺖ ﮔﺮﺩﺷﮕﺮﻯ ﺩﺭ ﺍﻳﺮﺍﻥ
ﺁﻣﺎﺭ ﻭ ﭘﻴﺶﺑﻴﻨﻰﻫﺎﻯ ﻣﺠﻤﻊ ﺟﻬﺎﻧﻰ ﺍﻗﺘﺼﺎﺩ ﺩﺭ ﺣﺎﻟﻰ ﻋﻨﻮﺍﻥ
ﻣﻰﺷﻮﺩ ﻛﻪ ﺯﻫﺮﺍ ﺍﺣﻤﺪﻯﭘﻮﺭ ،ﻣﻌﺎﻭﻥ ﺭﻳﻴﺲﺟﻤﻬﻮﺭﻯ ﻭ ﺭﻳﻴﺲ
ﺳــﺎﺯﻣﺎﻥ ﻣﻴﺮﺍﺙ ﻓﺮﻫﻨﮕﻰ ،ﺻﻨﺎﻳﻊﺩﺳــﺘﻰ ﻭ ﮔﺮﺩﺷﮕﺮﻯ ﻛﺸﻮﺭ
ﺍﻭﺍﺧﺮ ﺍﺭﺩﻳﺒﻬﺸــﺖ ﺍﻣﺴــﺎﻝ ﺩﺭ ﻣﺼﺎﺣﺒﻪ ﺑﺎ ﻳﻚ ﭘﺎﻳﮕﺎﻩ ﺧﺒﺮﻯ
ﺩﺍﺧﻠــﻰ ﮔﻔﺖ :ﭘﺲ ﺍﺯ ﺭﻭﻯ ﻛﺎﺭ ﺁﻣﺪﻥ ﺩﻭﻟﺖ ﺭﻭﺣﺎﻧﻰ ﻭ ﺍﻣﻀﺎﻯ
ﺑﺮﺟﺎﻡ ﺭﺷــﺪ ﺻﻨﻌﺖ ﮔﺮﺩﺷﮕﺮﻯ ﺍﻳﺮﺍﻥ ﺳﺮﻋﺖ ﮔﺮﻓﺖ ﻭ ﺍﻛﻨﻮﻥ
ﺍﻳﺮﺍﻥ ﻳﻜﻰ ﺍﺯ 10ﻣﻘﺼﺪ ﻧﺨﺴﺖ ﺩﻧﻴﺎ ﺑﺮﺍﻯ ﮔﺮﺩﺷﮕﺮﻫﺎﺳﺖ.
ﺍﺣﻤﺪﻯﭘــﻮﺭ ﺍﺿﺎﻓﻪ ﻛــﺮﺩ :ﺩﻭﻟﺖ ﺗﻤﺎﻡ ﺗﻼﺵ ﺧــﻮﺩ ﺭﺍ ﺑﺮﺍﻯ
ﺗﻮﺳﻌﻪ ﺯﻳﺮﺳﺎﺧﺖﻫﺎﻯ ﮔﺮﺩﺷﮕﺮﻯ ﺑﻪ ﻛﺎﺭ ﮔﺮﻓﺘﻪ ﺍﺳﺖ .ﺗﺎ ﺳﺎﻝ
92ﺩﺭ ﻛﻞ ﻛﺸــﻮﺭ 125ﻫﺘﻞ ﭼﻬﺎﺭ ﻭ ﭘﻨﺞ ﺳﺘﺎﺭﻩ ﺩﺍﺷﺘﻴﻢ ﻛﻪ
ﺩﺭ ﻃﻮﻝ 3ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ 30ﻫﺘﻞ ﺑﻪ ﺍﻳﻦ ﺗﻌﺪﺍﺩ ﺍﺿﺎﻓﻪ ﺷﺪﻩ
ﺍﺳــﺖ ﻭ 25ﻫﺘﻞ ﺩﻳﮕــﺮ ﻧﻴﺰ ﺗﺎ ﭘﺎﻳﺎﻥ ﺳــﺎﻝ 96ﺑﻪ ﺍﻳﻦ ﺗﻌﺪﺍﺩ
ﺍﺿﺎﻓﻪ ﻣﻰﺷــﻮﺩ .ﺑﻪ ﮔﻔﺘﻪ ﻭﻯ ،ﺑﺤﺚ ﺑﺎﺯﺳــﺎﺯﻯ ﻧﺎﻭﮔﺎﻥ ﻫﻮﺍﻳﻰ
ﻭ ﺑﻮﻡﮔــﺮﺩﻯ ﻧﻴﺰ ﺑﻪ ﻛﻤﻚ ﺗﻮﺳــﻌﻪ ﺻﻨﻌﺖ ﮔﺮﺩﺷــﮕﺮﻯ ﺁﻣﺪﻩ
ﺍﺳــﺖ .ﻭﻯ ﺍﻓﺰﻭﺩ :ﺳﺎﻝ ﮔﺬﺷــﺘﻪ 237ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ﺻﺎﺩﺭﺍﺕ
ﺻﻨﺎﻳﻊﺩﺳــﺘﻰ ﺑﻪ ﻏﻴﺮﺍﺯ ﻓــﺮﺵ ﻭ ﺯﻳﻮﺭﺁﻻﺕ ﺩﺍﺷــﺘﻴﻢ ﻛﻪ ﺍﮔﺮ
ﺗﺠﺎﺭﺕ ﭼﻤﺪﺍﻧﻰ ﻭ ﺧﺮﻳﺪﻯ ﻛﻪ ﺍﺯ ﺳــﻮﻯ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺧﺎﺭﺟﻰ
ﺍﻧﺠــﺎﻡ ﻣﻰﺷــﻮﺩ ﺭﺍ ﺑﻪ ﺁﻥ ﺍﺿﺎﻓﻪ ﻛﻨﻴﻢ ﺍﻳــﻦ ﻣﺒﻠﻎ 3ﻳﺎ 4ﺑﺮﺍﺑﺮ
ﺍﻓﺰﺍﻳﺶ ﺧﻮﺍﻫﺪ ﺩﺍﺷﺖ.
ﺑﺮﺍﺳــﺎﺱ ﮔﺰﺍﺭﺵ ﻣﺠﻤــﻊ ﺟﻬﺎﻧﻰ ﺍﻗﺘﺼﺎﺩ ،ﺷــﺎﺧﺺ ﻛﻠﻰ
ﻗﺎﺑﻠﻴﺖ ﺭﻗﺎﺑﺖ ﺩﺭ ﺻﻨﻌﺖ ﺳﻔﺮ ﻭ ﮔﺮﺩﺷﮕﺮﻯ ﺑﺮﺍﻯ ﺍﻳﺮﺍﻥ ﺍﺯ 97
ﺩﺭ ﺳــﺎﻝ 2015ﻣﻴﻼﺩﻯ ﺑﻪ 93ﺩﺭ ﺳﺎﻝ 2017ﻣﻴﻼﺩﻯ ﺑﻬﺒﻮﺩ
ﻳﺎﻓﺘﻪ ﺍﺳــﺖ .ﺷــﺎﺧﺺ ﺍﺧﻴﺮ ﺧﻮﺩ ﺍﺯ 14ﺯﻳﺮﺷــﺎﺧﺺ ﻣﺤﻴﻂ
ﻛﺴﺐﻭﻛﺎﺭ ،ﺍﻣﻨﻴﺖ ،ﺑﻬﺪﺍﺷﺖ ،ﻣﻨﺎﺑﻊ ﺍﻧﺴﺎﻧﻰ ﻭ ﺑﺎﺯﺍﺭ ﻛﺎﺭ ،ﺁﻣﺎﺩﮔﻰ
ﺑﻪ ﻟﺤﺎﻅ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﻭ ﺍﺭﺗﺒﺎﻃﺎﺕ ،ﺩﺭ ﺍﻭﻟﻮﻳﺖ ﻗﺮﺍﺭﺩﺍﺷﺘﻦ
ﺳــﻔﺮ ﻭ ﮔﺮﺩﺷــﮕﺮﻯ ،ﺁﺯﺍﺩﻯﻫﺎﻯ ﺑﻴﻦﺍﻟﻤﻠﻠــﻰ ،ﺭﻗﺎﺑﺖﭘﺬﻳﺮﻯ
ﺑﻪ ﻟﺤــﺎﻅ ﻗﻴﻤﺖ ،ﭘﺎﻳﺪﺍﺭﻯ ﻣﺤﻴﻄﻰ ،ﺯﻳﺮﺳــﺎﺧﺖﻫﺎﻯ ﻫﻮﺍﻳﻰ،
ﺯﻳﺮﺳــﺎﺧﺖﻫﺎﻯ ﺯﻣﻴﻨــﻰ ﻭ ﺑﻨــﺪﺭﻯ ،ﺯﻳﺮﺳــﺎﺧﺖ ﺧﺪﻣــﺎﺕ
ﮔﺮﺩﺷــﮕﺮﻯ ،ﻣﻨﺎﺑﻊ ﻃﺒﻴﻌﻰ ﻭ ﻣﻨﺎﺑﻊ ﻓﺮﻫﻨﮕﻰ ﺗﺸــﻜﻴﻞ ﺷــﺪﻩ
ﺍﺳــﺖ .ﻋﻼﻭﻩ ﺑﺮ ﺑﻬﺒﻮﺩ ﺯﻳﺮﺷﺎﺧﺺ ﺩﺭ ﺍﻭﻟﻮﻳﺖ ﻗﺮﺍﺭﺩﺍﺷﺘﻦ ﺳﻔﺮ
ﻭ ﮔﺮﺩﺷــﮕﺮﻯ ﺩﺭ ﺍﻳﺮﺍﻥ ،ﻭﺿﻌﻴﺖ ﻛﺸــﻮﺭﻣﺎﻥ ﺩﺭ ﺯﻳﺮﺷــﺎﺧﺺ
ﻣﺤﻴﻂ ﻛﺴــﺐﻭﻛﺎﺭ ﺩﺭ ﻣﻴﺎﻥ 136ﻛﺸــﻮﺭ ﺍﺯ 119ﺩﺭ ﺳــﺎﻝ
2015ﻣﻴﻼﺩﻯ ﺑﻪ 79ﺩﺭ ﺳﺎﻝ 2017ﻣﻴﻼﺩﻯ ﺍﺭﺗﻘﺎ ﻳﺎﻓﺘﻪ ﺍﺳﺖ.
ﻫﻤﭽﻨﻴﻦ ﻭﺿﻌﻴﺖ ﺍﻳﺮﺍﻥ ﺩﺭ ﺯﻳﺮﺷــﺎﺧﺺﻫﺎﻯ ﺍﻣﻨﻴﺖ ﺍﺯ 96
ﺑﻪ ،87ﻣﻨﺎﺑﻊ ﺍﻧﺴــﺎﻧﻰ ﻭ ﺑﺎﺯﺍﺭ ﻛﺎﺭ ﺍﺯ 114ﺑﻪ ،105ﺁﻣﺎﺩﮔﻰ ﺑﻪ
ﻟﺤــﺎﻅ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﻭ ﺍﺭﺗﺒﺎﻃﺎﺕ ﺍﺯ 98ﺑﻪ ،94ﺁﺯﺍﺩﻯﻫﺎﻯ
ﺑﻴﻦﺍﻟﻤﻠﻠــﻰ ﺍﺯ 116ﺑــﻪ ،109ﺯﻳﺮﺳــﺎﺧﺖﻫﺎﻯ ﻫﻮﺍﻳﻰ ﺍﺯ 93
ﺑــﻪ ،89ﺯﻳﺮﺳــﺎﺧﺖﻫﺎﻯ ﺯﻣﻴﻨــﻰ ﻭ ﺑﻨــﺪﺭﻯ ﺍﺯ 76ﺑﻪ 75ﻭ
ﺯﻳﺮﺳــﺎﺧﺖﻫﺎﻯ ﺧﺪﻣﺎﺕ ﺟﻬﺎﻧﮕــﺮﺩﻯ ﺍﺯ 119ﺑﻪ 116ﺑﻬﺒﻮﺩ
ﭘﻴﺪﺍ ﻛﺮﺩﻩ ﺍﺳﺖ .ﺩﺭ ﺯﻳﺮ ﺷﺎﺧﺺ ﺭﻗﺎﺑﺖﭘﺬﻳﺮﻯ ﺑﻪ ﻟﺤﺎﻅ ﻗﻴﻤﺖ،
ﺍﻳﺮﺍﻥ ﺩﺭ ﺳــﺎﻝﻫﺎﻯ ﮔﺬﺷــﺘﻪ ﻭ ﺁﻳﻨﺪﻩ ﻣﻴﻼﺩﻯ ﺭﺗﺒﻪ ﻧﺨﺴﺖ ﺭﺍ
ﺩﺭ ﻣﻴﺎﻥ 136ﻛﺸــﻮﺭ ﺑــﻪ ﺩﺳــﺖ ﺁﻭﺭﺩﻩ ﻭ ﺍﺭﺯﺍﻥﺗﺮﻳﻦ ﻣﻘﺼﺪ
ﮔﺮﺩﺷﮕﺮﻯ ﺷﻨﺎﺧﺘﻪ ﺷﺪﻩ ﻛﻪ ﺧﻮﺩ ﻳﻚ ﻣﺰﻳﺖ ﻧﺴﺒﻰ ﺍﺳﺖ.
ﺳﺨﻦ ﺁﺧﺮ...
ﺩﺭ ﺣﺎﻟﻰ ﻛﻪ ﺑﺮﺍﺳﺎﺱ ﺷﺎﺧﺺ ﻛﻠﻰ ﻗﺎﺑﻠﻴﺖ ﺭﻗﺎﺑﺖﭘﺬﻳﺮﻯ ﺩﺭ
ﺻﻨﻌﺖ ﺳﻔﺮ ﻭ ﮔﺮﺩﺷﮕﺮﻯ ،ﺍﻳﺮﺍﻥ ﻧﻮﺩ ﻭ ﺳﻮﻣﻴﻦ ﻛﺸﻮﺭ ﺩﺭ ﻣﻴﺎﻥ
136ﻛﺸﻮﺭ ﺟﻬﺎﻥ ﺍﺳﺖ ،ﺑﺮﺧﻰ ﻛﺸﻮﺭﻫﺎﻯ ﻣﻨﻄﻘﻪ ﺧﺎﻭﺭﻣﻴﺎﻧﻪ
ﻭﺿﻌﻴﺖ ﺑﻬﺘﺮﻯ ﻧﺴﺒﺖ ﺑﻪ ﺍﻳﺮﺍﻥ ﺩﺍﺭﻧﺪ.
ﺍﻣﺎﺭﺍﺕ ﻣﺘﺤﺪﻩ ﻋﺮﺑﻰ ﺑــﺎ ﺭﺗﺒﻪ ،29ﻗﻄﺮ ﺑﺎ ﺭﺗﺒﻪ ،47ﺑﺤﺮﻳﻦ
ﺑﺎ ﺭﺗﺒﻪ ،60ﺭژﻳﻢ ﺻﻬﻴﻮﻧﻴﺴﺘﻰ ﺑﺎ ﺭﺗﺒﻪ ،61ﻋﺮﺑﺴﺘﺎﻥ ﺳﻌﻮﺩﻯ
ﺑــﺎ ﺭﺗﺒــﻪ 63ﻭ ﻋﻤﺎﻥ ﺑﺎ ﺭﺗﺒــﻪ 66ﺩﺭ ﺟﺎﻳﮕﺎﻩ ﺑﻬﺘﺮﻯ ﻧﺴــﺒﺖ
ﺑــﻪ ﺍﻳﺮﺍﻥ ﻗﺮﺍﺭ ﺩﺍﺭﻧــﺪ .ﺩﺭ ﺣﺎﻟﻰ ﻛﻪ ﺍﻳﺮﺍﻥ ﺩﺭ ﺯﻳﺮﺷــﺎﺧﺺ ﺩﺭ
ﺍﻭﻟﻮﻳﺖ ﻗﺮﺍﺭ ﺩﺍﺷــﺘﻦ ﺳﻔﺮ ﻭ ﮔﺮﺩﺷﮕﺮﻯ ﻧﻤﺮﻩ 3/6ﺭﺍ ﺑﻪ ﺩﺳﺖ
ﺁﻭﺭﺩﻩ ﺍﺳــﺖ ،ﻧﻤﺮﻩ ﺍﻣﺎﺭﺍﺕ ﺩﺭ ﺍﻳﻦ ﺯﻳﺮﺷــﺎﺧﺺ 5/1ﺑﻮﺩﻩ ﻭ ﺩﺭ
ﺭﺩﻳﻒ ﻛﺸﻮﺭﻫﺎﻳﻰ ﺍﺳــﺖ ﻛﻪ ﺍﻫﻤﻴﺖ ﺑﺎﻻﻳﻰ ﺑﻪ ﺗﻮﺳﻌﻪ ﺻﻨﻌﺖ
ﮔﺮﺩﺷﮕﺮﻯ ﻣﻰﺩﻫﻨﺪ .ﻫﻤﭽﻨﻴﻦ ﺩﺭ ﺯﻳﺮﺷﺎﺧﺺﻫﺎﻯ ﺣﻤﻞﻭﻧﻘﻞ
ﻫﻮﺍﻳﻰ ﻭ ﺧﺪﻣﺎﺕ ﮔﺮﺩﺷﮕﺮﻯ ﻧﻴﺰ ﺍﻣﺎﺭﺍﺕ ﺑﻪ ﺗﺮﺗﻴﺐ ﺑﺎ ﺑﻪ ﺩﺳﺖ
ﺁﻭﺭﺩﻥ ﻧﻤﺮﻩﻫﺎﻯ 5/8ﻭ 5/4ﻭﺿﻌﻴﺖ ﺑﺴــﻴﺎﺭ ﺑﻬﺘﺮﻯ ﻧﺴــﺒﺖ
ﺑــﻪ ﺍﻳﺮﺍﻥ ﺩﺍﺭﺩ .ﺍﻳــﺮﺍﻥ ﻧﻴﺰ ﻣﻰﺗﻮﺍﻧﺪ ﺑﺎ ﺗﻮﺟﻪ ﺑــﻪ ﻟﻐﻮ ﺗﺤﺮﻳﻢﻫﺎ
ﻭ ﭘﻴﻮﺳــﺘﻦ ﺁﻥ ﺑﻪ ﺑﺎﺯﺍﺭ ﺟﻬﺎﻧﻰ ،ﺑﺎ ﺍﻭﻟﻮﻳﺖ ﺑﺨﺸﻰ ﺑﻪ ﮔﺴﺘﺮﺵ
ﺻﻨﻌــﺖ ﮔﺮﺩﺷــﮕﺮﻯ ،ﺑﺮﺍﻯ ﺗﻮﺳــﻌﻪ ﺁﻥ ﺩﺭ ﺳــﺎﻝﻫﺎﻯ ﺁﻳﻨﺪﻩ
ﻫﺪﻓﮕــﺬﺍﺭﻯ ﻛﻨﺪ .ﻫﻤﭽﻨﻴﻦ ﺩﺭ ﻗﺎﻧﻮﻥ ﺑﺮﻧﺎﻣﻪ 5ﺳــﺎﻟﻪ ﺷﺸــﻢ
ﺗﻮﺳــﻌﻪ ﺍﻗﺘﺼﺎﺩﻯ ،ﺍﺟﺘﻤﺎﻋﻰ ﻭ ﻓﺮﻫﻨﮕﻰ ﻛﺸــﻮﺭ ،ﻧﺮﺥ ﺑﻴﻜﺎﺭﻯ
ﺩﺭ ﺳــﺎﻝ 1396ﻣﻌﺎﺩﻝ 12ﺩﺭﺻﺪ ﺑﺮﺁﻭﺭﺩ ﺷﺪﻩ ﻭ ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯ
ﺷــﺪﻩ ﺍﺳﺖ ﺩﺭ ﺳﺎﻝ 1400ﺑﻪ 6/8ﺩﺭﺻﺪ ﺑﺮﺳﺪ .ﺑﺮﺍﺳﺎﺱ ﺍﻳﻦ
ﺑﺮﻧﺎﻣــﻪ ،ﻗﺮﺍﺭ ﺍﺳــﺖ ﺍﺭﺯﺵ ﺗﻮﻟﻴﺪ ﻧﺎﺧﺎﻟﺺ ﺩﺍﺧﻠــﻰ ﺍﺯ 2ﻫﺰﺍﺭ ﻭ
95ﻫــﺰﺍﺭ ﻣﻴﻠﻴﺎﺭﺩ ﺭﻳﺎﻝ ﺩﺭ ﺳــﺎﻝ 1395ﺑﻪ 3ﻫــﺰﺍﺭ ﻭ 78ﻫﺰﺍﺭ
ﻣﻴﻠﻴﺎﺭﺩ ﺭﻳﺎﻝ ﺩﺭ ﺳــﺎﻝ 1400ﺑﺮﺳــﺪ .ﺑﺎﻳﺪ ﻣﻨﺘﻈﺮ ﺷﺪ ﻭ ﺩﻳﺪ،
ﺻﻨﻌﺖ ﺳﻔﺮ ﻭ ﮔﺮﺩﺷﮕﺮﻯ ﺩﺭ ﭘﺎﻳﺎﻥ ﺑﺮﻧﺎﻣﻪ ﻳﺎﺩﺷﺪﻩ ﻛﻪ ﻫﻤﺰﻣﺎﻥ
ﺑﺎ ﭘﺎﻳﺎﻥ ﻛﺎﺭ ﺩﻭﻟﺖ ﻳﺎﺯﺩﻫﻢ ﺍﺳﺖ ،ﭼﻪ ﺳﻬﻤﻰ ﺍﺯ ﺗﻮﻟﻴﺪ ﻧﺎﺧﺎﻟﺺ
ﺩﺍﺧﻠﻰ ﻛﺸﻮﺭ ﺭﺍ ﺑﻪ ﺧﻮﺩ ﺍﺧﺘﺼﺎﺹ ﺧﻮﺍﻫﺪ ﺩﺍﺩ.
ﻋﺪﻝﺑﻨﺪﻯ ﻛﺎﻻ ،ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻰ ﺷﺪ
ﺍﻳﺮﻧﺎ :ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ ﺍﻋﻼﻡ ﻛﺮﺩ ،ﺑﺎ ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻰ ﺷــﺪﻥ ﺗﻤﺎﻣﻰ ﻓﺮﺁﻳﻨﺪﻫﺎﻯ ﺍﻣﻮﺭ
ﮔﻤﺮﻛﻰ ،ﺍﺯ ﺍﻳﻦ ﭘﺲ ﺛﺒﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﻓﺮﻡ ﻋﺪﻝﺑﻨﺪﻯ ﺩﺭ ﻟﺤﻈﻪ ﺗﻨﻈﻴﻢ ﺍﻇﻬﺎﺭﻧﺎﻣﻪ
ﻭﺍﺭﺩﺍﺕ ﺍﻟﺰﺍﻣﻰ ﺍﺳــﺖ .ﺯﻣﺎﻧﻰ ﻛﻪ ﻛﺎﻻﻯ ﻭﺍﺭﺩﺍﺗﻰ ﻳﻜﻨﻮﺍﺧﺖ ﻧﺒﺎﺷــﺪ ﻳﺎ ﺑﻪ ﻋﺒﺎﺭﺗﻰ
ﺑﺴﺘﻪﺑﻨﺪﻯ ﻛﺎﻻ ﺍﺯ ﻧﻈﺮ ﻇﺎﻫﺮ ﻭ ﻣﺤﺘﻮﻳﺎﺕ ﻳﻜﺴﺎﻥ ﻧﺒﺎﺷﻨﺪ ﻭ ﻳﺎ ﺍﻳﻨﻜﻪ ﻛﺎﻻ ﺑﻪ ﻃﻮﺭ
ﺑﺎﺯ ﻭ ﻗﺎﺑﻞ ﺭﻭﻳﺖ ﻭﺍﺭﺩ ﻭ ﺑﻪ ﮔﻤﺮﻙ ﺍﻇﻬﺎﺭ ﻧﺸــﻮﺩ ،ﺍﺯ ﻓﻬﺮﺳــﺘﻰ ﺑﻪ ﻋﻨﻮﺍﻥ ﻓﻬﺮﺳﺖ
ﻋﺪﻝﺑﻨﺪﻯ) (Packing Listﺍﺳﺘﻔﺎﺩﻩ ﻣﻰﺷﻮﺩ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﺍﻳﺮﻧﺎ ﺍﻳﻦ ﻓﻬﺮﺳــﺖ ﺷﺎﻣﻞ ﺍﻃﻼﻋﺎﺗﻰ ﭼﻮﻥ ﺗﻌﺪﺍﺩ ﺑﺴﺘﻪ ،ﺗﻌﺪﺍﺩ ﺍﺭﻗﺎﻡ
ﻫﺮﺑﺴﺘﻪ ﻧﻮﻉ ﺑﺴﺘﻪﺑﻨﺪﻯ ،ﺍﻧﺪﺍﺯﻩ ﻛﺎﻻ ،ﻭﺯﻥ ﺧﺎﻟﺺ ﻭ ﻧﺎﺧﺎﻟﺺ ﻣﺸﺨﺼﺎﺕ ﺳﻔﺎﺭﺵ،
ﻓﺎﻛﺘﻮﺭ ﻭ ...ﺍﺳــﺖ .ﺑﺮﺍﺳﺎﺱ ﺍﻋﻼﻡ ﺭﻭﺯ ﭼﻬﺎﺭﺷﻨﺒﻪ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ ،ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺍﻳﻨﻜﻪ
ﻭﺍﺭﺩﻛﻨﻨﺪﮔﺎﻥ ﻣﻠﺰﻡ ﺑﻪ ﺍﺭﺍﺋﻪ ﻓﻬﺮﺳــﺖ ﻋﺪﻝﺑﻨﺪﻯ ﻫﺴﺘﻨﺪ ﻭ ﺍﻳﻦ ﻓﻬﺮﺳﺖ ﺍﺯ ﺍﺳﻨﺎﺩ
ﻣﻬﻢ ﺍﺭﺯﻳﺎﺑﻰﻫﺎ ﺑﻪ ﺷــﻤﺎﺭ ﻣﻰﺭﻭﺩ ،ﻭﺍﺭﺩﻛﻨﻨﺪﮔﺎﻥ ﺑﺎﻳﺪ ﺩﺭ ﻟﺤﻈﻪ ﺗﻨﻈﻴﻢ ﺍﻇﻬﺎﺭﻧﺎﻣﻪ
ﻭﺍﺭﺩﺍﺕ ﻓﺮﻡ ﻋﺪﻝﺑﻨﺪﻯ ﺭﺍ ﺑﻪ ﻃــﻮﺭ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺛﺒﺖ ﻛﻨﻨﺪ.ﺗﻨﻈﻴﻢ ﻋﺪﻝﺑﻨﺪﻯ ﺩﺭ
ﭘﻨﺠــﺮﻩ ﻭﺍﺣﺪ ﺗﺠﺎﺭﺕ ﻓﺮﺍﻣﺮﺯﻯ ﺑﻪ ﺍﻳﻦ ﺻﻮﺭﺕ ﺍﺳــﺖ ﻛﻪ ﺗﻤﺎﻣﻰ ﺍﻇﻬﺎﺭﻛﻨﻨﺪﮔﺎﻥ
ﺑﺎﻳﺪ ﺍﻳﻦ ﻓﺮﻡ ﺭﺍ ﺩﺭ ﺑﺨﺶ ﺍﺳــﻨﺎﺩ ﺳــﺎﻣﺎﻧﻪ ﺗﻜﻤﻴﻞ ﻛﻨﻨﺪ ﻭ ﺩﻳﮕﺮ ﻣﺎﻧﻨﺪ ﮔﺬﺷــﺘﻪ
ﻧﻤﻰﺗﻮﺍﻧﻨﺪ ﺍﺳﻨﺎﺩ ﻛﺎﻏﺬﻯ ﺭﺍ ﺑﺎﺭﮔﺬﺍﺭﻯ ﻛﻨﻨﺪ .ﺑﻨﺎﺑﺮﺍﻳﻦ ،ﺯﻣﺎﻧﻰ ﻛﻪ ﺗﻨﻮﻉ ﺑﺴﺘﻪﺑﻨﺪﻯ
ﻳﺎ ﺍﻳﻨﻜﻪ ﻣﺤﺘﻮﻳﺎﺕ ﺑﺴــﺘﻪﻫﺎ ﻣﻐﺎﻳﺮ ﻳﺎ ﻣﺨﺘﻠﻒ ﺑﺎﺷﻨﺪ ،ﺍﺭﺍﺋﻪ ﻓﻬﺮﺳﺖ ﻋﺪﻝﺑﻨﺪﻯ ﺑﻪ
ﮔﻤﺮﻙ ﺿﺮﻭﺭﻯ ﺍﺳﺖ ﻛﻪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺷﺪﻥ ﺍﻳﻦ ﻓﺮﻡﻫﺎ ،ﺑﺎﻳﺪ ﺍﻃﻼﻋﺎﺗﻰ
ﻣﺎﻧﻨﺪ ﺷــﻤﺎﺭﻩ ﻛﺎﻧﺘﻴﻨﺮ ،ﻛﺪ ﺗﻌﺮﻓﻪ ،ﺗﻌﺪﺍﺩ ﻭﺍﺣﺪ ﻛﺎﻻ ،ﺷــﻤﺎﺭﻩ ﺑﺴﺘﻪ ﺷﻨﺎﺳﺎ ﻭ ﻭﺯﻥ
ﻧﺎﺧﺎﻟﺺ ﻭﺍﺣﺪ ﻛﺎﻻ ﺩﺭ ﺳــﺎﻣﺎﻧﻪ ﺛﺒﺖ ﺷﻮﺩ .ﻫﻨﮕﺎﻡ ﺛﺒﺖ ﺍﻃﻼﻋﺎﺕ ﺩﺭ ﺍﻇﻬﺎﺭﻧﺎﻣﻪ ﺑﻪ
ﺍﻧﺘﺨﺎﺏ ﻭﺍﺣﺪ ﻛﺎﻻ ﺑﺎﻳﺪ ﺗﻮﺟﻪ ﻛﺮﺩ ﻭ ﻧﻮﻉ ﻭﺍﺣﺪ ﻛﺎﻻ ﺭﺍ ﻣﺘﻨﺎﺳﺐ ﺑﺎ ﻣﺎﻫﻴﺖ ﻛﺎﻻﻯ
ﺍﻇﻬﺎﺭﻯ ﻭ ﺍﻃﻼﻋﺎﺕ ﻣﻮﺟﻮﺩ ﺩﺭ ﻓﻬﺮﺳﺖ ﻋﺪﻝﺑﻨﺪﻯ ﺍﻧﺘﺨﺎﺏ ﻛﺮﺩ .ﻫﻤﭽﻨﻴﻦ ،ﺑﺎﻳﺪ
ﺷﻤﺎﺭﻩ ﺑﺴﺘﻪ ﻣﺘﻨﺎﺳﺐ ﺑﺎ ﺷﻤﺎﺭﻩ ﺩﺭﺝ ﺷﺪﻩ ﺭﻭﻯ ﻫﺮ ﺑﺴﺘﻪ ﻭﺍﺭﺩ ﺷﻮﺩ؛ ﺍﮔﺮ ﺑﺴﺘﻪﻫﺎ
ﺑﺪﻭﻥ ﺷــﻤﺎﺭﻩ ﺑﺎﺷﻨﺪ ﺷﻤﺎﺭﻩﻫﺎﻯ ﭘﻴﺶﻓﺮﺽ ﺑﺮﺍﻯ ﺑﺴــﺘﻪﻫﺎ ﺍﻧﺘﺨﺎﺏ ﻣﻰﺷﻮﺩ .ﺑﻪ
ﻫﻤﻴــﻦ ﺗﺮﺗﻴﺐ ،ﻫﺮ ﺭﺩﻳــﻒ ﺍﺯ ﻋﺪﻝﺑﻨﺪﻯ ﺑﻪ ﺗﻔﻜﻴﻚ ﻛﺎﻧﺘﻴﻨﺮ ،ﺗﻌﺮﻓﻪ ﻭ ﺷﻨﺎﺳــﻪ
ﺍﺭﺯﺵ ﻭﺍﺭﺩ ﻣﻰﺷﻮﺩ .ﺣﺎﺻﻞ ﺿﺮﺏ ﻓﻴﻠﺪ » ﺗﻌﺪﺍﺩ ﻭﺍﺣﺪ ﻛﺎﻻ« ﺩﺭ ﺗﻌﺪﺍﺩ ﺑﺴﺘﻪﻫﺎﻯ
ﻓﻴﻠﺪ »ﺷــﻤﺎﺭﻩ ﺑﺴﺘﻪ« ﻧﺸﺎﻥﺩﻫﻨﺪﻩ ﺗﻌﺪﺍﺩ ﻭﺍﺣﺪ ﻛﺎﻻﻯ ﻋﺪﻝﺑﻨﺪﻯ ﺷﺪﻩ ﺩﺭ ﻫﻤﺎﻥ
ﺭﺩﻳﻒ ﺍﺳﺖ.
ﻭﻳﮋﻩﺗﺮ ﺍﺯ ﺧﺒﺮ
ﻧﺨﺴﺘﻴﻦ ﺩﻓﺘﺮ ﻧﻤﺎﻳﻨﺪﮔﻰ
ﻳﻚ ﺑﺎﻧﻚ ﺍﻳﺮﺍﻧﻰ ﺩﺭ ﺍﺭﻭﭘﺎ
ﺍﻳﺮﻧﺎ :ﺩﺭ ﺍﺩﺍﻣﻪ ﮔﺸــﺎﻳﺶﻫﺎﻯ ﺑﺎﻧﻜﻰ ﭘﺲ ﺍﺯ ﺑﺮﺟﺎﻡ،
ﻧﺨﺴﺘﻴﻦ ﺩﻓﺘﺮ ﻧﻤﺎﻳﻨﺪﮔﻰ ﺑﺎﻧﻚ ﺳﺎﻣﺎﻥ ﺩﺭ ﺍﺭﻭﭘﺎ ﭘﺲ
ﺍﺯ ﺩﺭﻳﺎﻓــﺖ ﻣﺠﻮﺯ ﺍﺯ ﺑﺎﻧﻚﻫﺎﻯ ﻣﺮﻛﺰﻯ ﺍﻳﺮﺍﻥ ﻭ ﺍﻳﺘﺎﻟﻴﺎ
ﺩﺭ ﺷﻬﺮ ﺭﻡ ﺍﻓﺘﺘﺎﺡ ﺷﺪ .ﺑﻪ ﮔﺰﺍﺭﺵ ﺑﺎﻧﻚ ﺳﺎﻣﺎﻥ ،ﺩﻓﺘﺮ
ﻧﻤﺎﻳﻨﺪﮔﻰ ﺍﻳﻦ ﺑﺎﻧﻚ ﺩﺭ ﺷﻬﺮ ﺭﻡ ﺑﺎ ﻫﺪﻑ ﺍﺭﺍﺋﻪ ﺧﺪﻣﺎﺕ
ﻣﺸﺎﻭﺭﻩ ﺗﺎﻣﻴﻦ ﻣﺎﻟﻰ ﻭ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ،ﺑﺎﻧﻜﻰ ،ﺣﻘﻮﻗﻰ
ﻭ ﻫﻤﭽﻨﻴــﻦ ﺍﻳﺠــﺎﺩ ﺷــﺮﺍﻳﻂ ﻭ ﻣﻌﺮﻓــﻰ ﺯﻣﻴﻨﻪﻫﺎﻯ
ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺩﺭ ﻛﺸــﻮﺭﻣﺎﻥ ﺑــﻪ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﺍﻥ
ﺍﺭﻭﭘﺎﻳﻰ ﺑﻪﻭﻳﮋﻩ ﺍﻳﺘﺎﻟﻴﺎﻳﻰ ﺭﺍﻩﺍﻧﺪﺍﺯﻯ ﺷــﺪﻩ ﺍﺳــﺖ .ﺑﻪ
ﮔﻔﺘــﻪ ﻣﻨﺼﻮﺭ ﻣﻮﻣﻨــﻰ ،ﻣﺪﻳﺮ ﺭﻭﺍﺑــﻂ ﻋﻤﻮﻣﻰ ﺑﺎﻧﻚ
ﺳــﺎﻣﺎﻥ ،ﺍﻳﻦ ﺑﺎﻧﻚ ﺩﺭ ﻓﻀﺎﻯ ﻣﺜﺒﺖ ﺍﻳﺠﺎﺩ ﺷﺪﻩ ﭘﺲ
ﺍﺯ ﺍﺟــﺮﺍﻯ ﺑﺮﺟﺎﻡ ﻭ ﺑﺎ ﺗﻜﻴﻪﺑﺮ ﺗﺠﺮﺑﻪﻫﺎﻯ ﮔﺬﺷــﺘﻪ ﻭ
ﺑﺎ ﻫﺪﻑ ﺗﺴــﻬﻴﻞ ﻓﻌﺎﻟﻴــﺖ ﺻﻨﻌﺘﮕــﺮﺍﻥ ﻭ ﺑﺎﺯﺭﮔﺎﻧﺎﻥ
ﻛﺸﻮﺭﻣﺎﻥ ،ﺑﺮﺍﻯ ﺍﺭﺍﺋﻪ ﺧﺪﻣﺎﺕ ﺑﻬﺘﺮ ﻣﺎﻟﻰ ﻭ ﺍﻋﺘﺒﺎﺭﻯ،
ﺍﻳﻦ ﺩﻓﺘﺮ ﺭﺍ ﺍﻳﺠﺎﺩ ﻛﺮﺩﻩ ﺍﺳﺖ.
ﺍﺻﻼﺡ ﺳﺎﺧﺘﺎﺭﻯ ﺍﻗﺘﺼﺎﺩ ﺑﺎ ﻛﺎﻫﺶ ﻫﺰﻳﻨﻪ ﺩﻭﻟﺖ
ﻭﺯﻳﺮ ﺍﻣﻮﺭ ﺍﻗﺘﺼﺎﺩﻯ ﻭ ﺩﺍﺭﺍﻳﻰ ﺑﺎ ﺗﺮﺳﻴﻢ ﻧﻘﺸﻪ ﺭﺍﻩ ﺳﺎﺯﻣﺎﻥ
ﺍﻣــﻮﺭ ﻣﺎﻟﻴﺎﺗﻰ ﺩﺭ ﺳــﺎﻝ ،1396ﺍﺻﻼﺡ ﺳــﺎﺧﺘﺎﺭﻯ ﺍﻗﺘﺼﺎﺩ
ﺭﺍ ﻧﻴﺎﺯﻣﻨﺪ ﻛﺎﻫﺶ ﻫﺰﻳﻨﻪ ﺩﻭﻟــﺖ ﻭ ﺍﻓﺰﺍﻳﺶ ﺩﺭﺁﻣﺪ ﻣﺎﻟﻴﺎﺗﻰ
ﺩﺍﻧﺴﺖ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﺗﺎﺭﻧﻤﺎﻯ ﻭﺯﺍﺭﺕ ﺍﻣﻮﺭ ﺍﻗﺘﺼﺎﺩﻯ ﻭ ﺩﺍﺭﺍﻳﻰ ،ﻋﻠﻰ
ﻃﻴﺐﻧﻴﺎ ﺍﻓﺰﻭﺩ :ﺍﻋﺘﻤــﺎﺩ ﻣﺮﺩﻡ ﻭ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﺭﻓﺘﻪﺭﻓﺘﻪ
ﺑﻪ ﺳــﺎﺯﻣﺎﻥ ﺍﻣﻮﺭ ﻣﺎﻟﻴﺎﺗﻰ ﺍﻓﺰﺍﻳﺶ ﻳﺎﻓﺘﻪ ﻛﻪ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺩﺭ
ﻧﺸﺴﺖﻫﺎﻯ ﺷــﻮﺭﺍﻯ ﮔﻔﺖﻭﮔﻮﻯ ﺩﻭﻟﺖ ﻭ ﺑﺨﺶ ﺧﺼﻮﺻﻰ
ﻣﺸﻬﻮﺩ ﺍﺳﺖ.
ﻃﻴﺐﻧﻴﺎ ﺑــﺎ ﺗﺎﻛﻴﺪ ﺑﺮ ﺍﻳﻨﻜــﻪ ﺗﻨﻬﺎ ﺭﺍﻩ ﺍﻳﺠــﺎﺩ ﺍﺻﻼﺣﺎﺕ
ﺳــﺎﺧﺘﺎﺭﻯ ﺩﺭ ﺍﻗﺘﺼﺎﺩ ﻭ ﺭﻫﺎﻳﻰ ﺍﺯ ﺍﻗﺘﺼــﺎﺩ ﻧﻔﺘﻰ ،ﺍﻓﺮﺍﻳﺶ
ﺳــﻬﻢ ﺗﺎﻣﻴﻦ ﻣﻨﺎﺑــﻊ ﺑﻮﺩﺟــﻪﺍﻯ ﺩﻭﻟﺖ ﺍﺯ ﻃﺮﻳــﻖ ﺍﺭﺗﻘﺎﻯ
ﺩﺭﺁﻣﺪﻫﺎﻯ ﻣﺎﻟﻴﺎﺗﻰ ﺍﺳــﺖ ،ﮔﻔﺖ :ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﺑﺎﻳﺪ ﺩﺭ 2
ﺟﺒﻬــﻪ ﺗﻼﺵ ﻛﻨﻴﻢ ﻛﻪ ﻧﺨﺴــﺘﻴﻦ ﺁﻥ ،ﻛﺎﻫﺶ ﻫﺰﻳﻨﻪﻫﺎﻯ
ﻏﻴﺮﺿﺮﻭﺭﻯ ﺩﻭﻟﺖ ﺍﺳــﺖ ﻛﻪ ﺍﻳﻦ ﻛﺎﺭ ﺍﺯ ﺭﺍﻩ ﻛﻮﭼﻚﺳــﺎﺯﻯ
ﺩﻭﻟﺖ ﻭ ﺭﻫﺎﻳﻰ ﺍﺯ ﺗﺼﺪﻯﮔﺮﻯﻫﺎﻯ ﺯﺍﻳﺪ ﻭ ﺍﻓﺰﺍﻳﺶ ﺑﻬﺮﻩﻭﺭﻯ
ﺍﻣﻜﺎﻥﭘﺬﻳﺮ ﺍﺳــﺖ .ﻭﻯ ﺍﻓﺰﻭﺩ :ﺟﺒﻬﻪ ﺩﻭﻡ ،ﺣﺮﻛﺖ ﺑﻪ ﺳﻤﺖ
ﺗﺎﻣﻴﻦ ﺩﺭﺁﻣﺪﻫﺎﻯ ﺩﻭﻟﺖ ﺍﺯ ﺭﺍﻩ ﺩﺭﺁﻣﺪﻫﺎﻯ ﻣﺎﻟﻴﺎﺗﻰ ﺑﻪﻋﻨﻮﺍﻥ
ﻣﻬﻢﺗﺮﻳﻦ ﺑﺮﻧﺎﻣﻪ ﺳﻴﺎﺳﺖﻫﺎﻯ ﺍﻗﺘﺼﺎﺩ ﻣﻘﺎﻭﻣﺘﻰ ﺍﺳﺖ ﻭ ﻫﻤﻪ
ﺑﺎﻳــﺪ ﺍﻳﻦ ﺭﺍ ﺑﺪﺍﻧﻴﻢ ﻛﻪ ﺑﺪﻭﻥ ﺍﺗﺨﺎﺫ ﭼﻨﻴﻦ ﺳﻴﺎﺳــﺘﻰ ﺑﺮﺍﻯ
ﺍﻓﺰﺍﻳﺶ ﺳﻬﻢ ﺩﺭﺁﻣﺪﻫﺎﻯ ﻣﺎﻟﻴﺎﺗﻰ ﺩﺭ ﺗﻮﻟﻴﺪ ﻧﺎﺧﺎﻟﺺ ﺩﺍﺧﻠﻰ،
ﺩﺳــﺘﻴﺎﺑﻰ ﺑﻪ ﺭﺷﺪ ﺍﻗﺘﺼﺎﺩﻯ ﻣﺴﺘﻤﺮ ﻭ ﭘﺎﻳﺪﺍﺭ ،ﺑﻪ ﻫﻴﭻ ﻭﺟﻪ
ﻣﻤﻜﻦ ﻧﻴﺴﺖ.ﻭﺯﻳﺮ ﺍﻣﻮﺭ ﺍﻗﺘﺼﺎﺩﻯ ﻭ ﺩﺍﺭﺍﻳﻰ ﺍﺩﺍﻣﻪ ﺩﺍﺩ :ﺍﻟﺒﺘﻪ
ﮔﻔﺘﻨﻰ ﺍﺳﺖ ﺳﺎﺯﻣﺎﻥ ﺍﻣﻮﺭ ﻣﺎﻟﻴﺎﺗﻰ ﺑﺎ ﻋﻤﻠﻜﺮﺩ ﻣﺎﻓﻮﻕ ﺗﺼﻮﺭ
ﺧــﻮﺩ ﻭ ﺗﺤﻘﻖ ﺑﻴــﺶ ﺍﺯ 97ﺩﺭﺻﺪ ﺩﺭﺁﻣﺪﻫــﺎﻯ ﭘﻴﺶﺑﻴﻨﻰ
ﺷﺪﻩ ﻣﺎﻟﻴﺎﺗﻰ ﺩﺭ ﺳﺎﻝ ،1395ﻣﺎﻧﻊ ﻛﺴﺮﻯ ﺑﻮﺩﺟﻪ ﺍﺣﺘﻤﺎﻟﻰ
ﺩﻭﻟﺖ ﺩﺭ ﭘﺎﻳﺎﻥ ﺳــﺎﻝ ﺷــﺪ .ﻭﻯ ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﻧﻘﺸــﻪ ﺭﺍﻩ ﻭ
ﺑﺮﻧﺎﻣﻪ ﻛﺎﺭﻯ ﺍﻣﺴﺎﻝ ﺍﻳﻦ ﺳــﺎﺯﻣﺎﻥ ﭘﻴﺎﺩﻩﺳﺎﺯﻯ ﻛﺎﻣﻞ ﻃﺮﺡ
ﺟﺎﻣــﻊ ﻣﺎﻟﻴﺎﺗﻰ ﺑﻪﻋﻨﻮﺍﻥ ﻣﻬﻢﺗﺮﻳﻦ ﻃﺮﺡ ﺍﻗﺘﺼﺎﺩﻯ ﻛﺸــﻮﺭ
ﺍﺳــﺖ؛ ﺑﻪ ﮔﻮﻧﻪﺍﻯ ﻛﻪ ﺍﻣﻜﺎﻥ ﺑﻬﺮﻩﻣﻨﺪﻯ ﺍﺯ ﻳﻚ ﺑﺎﻧﻚ ﺟﺎﻣﻊ
ﺍﻃﻼﻋﺎﺕ ﺍﻗﺘﺼﺎﺩﻯ ﻣﻮﺩﻳﺎﻥ ﻣﺎﻟﻴﺎﺗﻰ ﻓﺮﺍﻫﻢ ﺷﻮﺩ ﻭ ﺑﻪ ﻛﻤﻚ
ﺁﻥ ﺑﺘﻮﺍﻥ ﺍﻇﻬﺎﺭﻧﺎﻣﻪﻫﺎﻯ ﻣﺎﻟﻴﺎﺗﻰ ﺭﺍ ﺑﺎ ﺳــﻬﻮﻟﺖ ﻭ ﺍﻃﻤﻴﻨﺎﻥ
ﺑﻴﺸــﺘﺮﻯ ﺍﺭﺯﻳﺎﺑﻰ ﻛﺮﺩ ﻭ ﺗﻤﺮﻛﺰ ﺍﺻﻠﻰ ﺭﺍ ﺑﺮ ﻣﻮﺩﻳﺎﻥ ﺩﺍﺭﺍﻯ
ﺭﻳﺴﻚ ﺑﺎﻻ ﮔﺬﺍﺷﺖ.
ﺗﺠﻤﻴﻊ ﺍﻧﺠﻤﻦ ﻃﺮﺍﺣﺎﻥ ﺑﺮﺍﻯ ﻫﻤﺮﺍﻫﻰ ﺑﺎ ﻧﺴﺎﺟﻰﻫﺎ
ﻣﺸــﺎﻭﺭ ﻭﺯﻳﺮ ﺻﻨﻌــﺖ ،ﻣﻌﺪﻥ ﻭ ﺗﺠــﺎﺭﺕ ﺩﺭ ﺍﻣﻮﺭ ﺻﻨﺎﻳﻊ
ﻧﺴــﺎﺟﻰ ﻭ ﭘﻮﺷــﺎﻙ ﮔﻔﺖ :ﺭﺷﺪ ﺻﻨﻌﺖ ﻧﺴــﺎﺟﻰ ﻧﻴﺎﺯﻣﻨﺪ
ﺑﻴــﺶ ﺍﺯ 10ﺍﻧﺠﻤﻦ ﻃﺮﺍﺣﻰ ﻭ ﻣﺪ ﺑﺎ ﺯﻣﻴﻨﻪ ﺭﻗﺎﺑﺘﻰ ﺍﺳــﺖ
ﺗــﺎ ﺑﻨﮕﺎﻩﻫﺎﻯ ﺗﻮﻟﻴــﺪﻯ ﺑﺘﻮﺍﻧﻨﺪ ﺍﺯ ﺧﺪﻣــﺎﺕ ﺍﻳﻦ ﺍﻧﺠﻤﻦﻫﺎ
ﺍﺳــﺘﻔﺎﺩﻩ ﻛﻨﻨﺪ .ﮔﻠﻨﺎﺯ ﻧﺼﺮﺍﻟﻠﻬــﻰ ،ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ ﺧﺒﺮﻧﮕﺎﺭ
ﭘﺎﻳﮕﺎﻩ ﺧﺒﺮﻯ ﮔﺴــﺘﺮﺵ ،ﺑﻪ ﻣﺤﻮﺭﻫﺎﻳﻰ ﻛﻪ ﻧﻴﺎﺯ ﺍﺳــﺖ ﺩﺭ
ﺩﻭﻟﺖ ﺩﻭﺍﺯﺩﻫﻢ ﺭﻭﻯ ﺁﻧﻬﺎ ﺗﻤﺮﻛﺰ ﺑﻴﺸﺘﺮﻯ ﺷﻮﺩ ،ﺍﺷﺎﺭﻩ ﻛﺮﺩ
ﻭ ﮔﻔــﺖ :ﺩﺭﺣﺎﻝﺣﺎﺿﺮ ﺗﻮﺟﻪ ﺑــﻪ ﻣﺤﻮﺭﻫﺎﻳﻰ ﻛﻪ ﺑﻪ ﻛﺎﻫﺶ
ﻗﻴﻤﺖ ﺗﻤﺎﻡﺷــﺪﻩ ﻭ ﺭﻗﺎﺑﺖﭘﺬﻳﺮ ﻛــﺮﺩﻥ ﻣﺤﺼﻮﻻﺕ ﻛﻤﻚ
ﻣﻰﻛﻨــﺪ ،ﺿﺮﻭﺭﻯ ﺍﺳــﺖ.ﺑﻪ ﮔﻔﺘــﻪ ﻧﺼﺮﺍﻟﻠﻬﻰ ،ﺑﺨﺸــﻰ ﺍﺯ
ﻣﻮﺿﻮﻉ ﺑﺎﻻ ﺑﻮﺩﻥ ﻗﻴﻤﺖ ﺗﻤﺎﻡﺷــﺪﻩ ﻣﺤﺼﻮﻻﺕ ﺑﻪ ﺍﻗﺘﺼﺎﺩ
ﻛﻼﻥ ﻛﺸﻮﺭ ﻣﺮﺑﻮﻁ ﺍﺳﺖ ،ﺑﻪ ﻋﺒﺎﺭﺗﻰ ﺩﺭﻳﺎﻓﺖ ﻫﺰﻳﻨﻪ ﺗﺎﻣﻴﻦ
ﺍﺟﺘﻤﺎﻋــﻰ ﻭ ﻣﺎﻟﻴﺎﺕ ﺑﺮ ﺍﺭﺯﺵﺍﻓــﺰﻭﺩﻩ ﺍﺯ ﺑﻨﮕﺎﻩﻫﺎﻯ ﺗﻮﻟﻴﺪﻯ
ﻭ ﺻﻨﻌﺘــﻰ ﺑﺮ ﻗﻴﻤﺖ ﺗﻤﺎﻡﺷــﺪﻩ ﻣﺤﺼﻮﻻﺕ ﺍﻳــﻦ ﺑﻨﮕﺎﻩﻫﺎ
ﺗﺎﺛﻴﺮﮔﺬﺍﺭ ﺧﻮﺍﻫﺪ ﺑﻮﺩ.
ﺍﻳﻦ ﺩﺭ ﺣﺎﻟﻰ ﺍﺳــﺖ ﻛﻪ ﻣﺎﻟﻴﺎﺕ ﺍﺭﺯﺵﺍﻓــﺰﻭﺩﻩ ﺭﺍ ﺑﺎﻳﺪ ﺍﺯ
ﻣﺼﺮﻑﻛﻨﻨﺪﻩ ﻧﻬﺎﻳــﻰ ﺩﺭﻳﺎﻓﺖ ﻛﺮﺩ .ﻣﺸــﺎﻭﺭ ﻭﺯﻳﺮ ﺻﻨﻌﺖ،
ﻣﻌﺪﻥ ﻭ ﺗﺠﺎﺭﺕ ﺩﺭ ﺍﻣﻮﺭ ﺻﻨﺎﻳﻊ ﻧﺴــﺎﺟﻰ ﻭ ﭘﻮﺷــﺎﻙ ﺍﺩﺍﻣﻪ
ﺩﺍﺩ :ﺑﺨﺶ ﺩﻳﮕﺮ ﺍﻓﺰﺍﻳﺶ ﻗﻴﻤﺖ ﺗﻤﺎﻡﺷﺪﻩ ﻣﺤﺼﻮﻝ ﻣﺮﺑﻮﻁ
ﺑﻪ ﺑﻨﮕﺎﻩﻫﺎﻯ ﺗﻮﻟﻴﺪﻯ ﺍﺳــﺖ ﻛﻪ ﺍﻳــﻦ ﺑﻨﮕﺎﻩﻫﺎ ﺑﺮﺍﻯ ﻛﺎﻫﺶ
ﻗﻴﻤﺖ ﺗﻤﺎﻡﺷﺪﻩ ﻣﺤﺼﻮﻝ ﺧﻮﺩ ﺑﺎﻳﺪ ﺑﻪ ﺑﻬﺮﻩﻭﺭﻯ ﻭ ﻛﻴﻔﻴﺖ
ﻣﺤﺼﻮﻻﺕ ﺗﻮﺟــﻪ ﻛﻨﻨﺪ .ﻫﺮﭼﻨﺪ ﺩﻭﻟﺖ ﻧﻴــﺰ ﺩﺭ ﺑﻬﺮﻩﻭﺭﻯ
ﺑﻨﮕﺎﻩﻫﺎﻯ ﺗﻮﻟﻴﺪﻯ ﺳﻬﻢ ﺩﺍﺭﺩ.ﻭﻯ ﺍﻓﺰﻭﺩ :ﺩﺭ ﺻﻨﺎﻳﻊ ﻧﺴﺎﺟﻰ
ﻭ ﭘﻮﺷــﺎﻙ ﻫﻢ ﺗﻮﺟﻪ ﺑﻪ ﻣﻮﺿﻮﻉ ﻣــﺪ ﻭ ﻃﺮﺍﺣﻰ ﺍﺯ ﺍﻭﻟﻮﻳﺖ
ﺑﺮﺧﻮﺭﺩﺍﺭ ﺍﺳــﺖ ،ﺑﺮﺍﻯ ﺍﺭﺗﻘﺎﻯ ﺍﻳﻦ ﺣﻮﺯﻩ ﻧﻴﺎﺯ ﺑﻪ ﻛﻤﻚﻫﺎﻯ
ﺩﻭﻟــﺖ ﻭ ﺑﻨﮕﺎﻩﻫﺎﻯ ﺗﻮﻟﻴﺪﻯ ﺍﺳــﺖ .ﻣﺸــﺎﻭﺭ ﻭﺯﻳﺮ ﺻﻨﻌﺖ،
ﻣﻌﺪﻥ ﻭ ﺗﺠﺎﺭﺕ ﺩﺭ ﺍﻣﻮﺭ ﺻﻨﺎﻳﻊ ﻧﺴــﺎﺟﻰ ﻭ ﭘﻮﺷﺎﻙ ﺑﺎﺑﻴﺎﻥ
ﺍﻳﻨﻜﻪ ﺍﺭﺗﻘﺎﻯ ﻣﺪ ﻭ ﻃﺮﺍﺣﻰ ﻧﻴﺎﺯ ﺑﻪ ﻫﻤﺮﺍﻫﻰ ﺻﻨﺎﻳﻊ ﻧﺴﺎﺟﻰ
ﻭ ﺑﻨﮕﺎﻩﻫــﺎﻯ ﺗﻮﻟﻴﺪﻯ ﻭ ﺩﻭﻟﺖ ﺩﺍﺭﺩ ،ﮔﻔﺖ :ﻭﺯﺍﺭﺕ ﺍﺭﺷــﺎﺩ ﻭ
ﻓﺮﻫﻨﮓ ﺍﺳــﻼﻣﻰ ﻃﺮﺍﺣﻰ ﻣﺪ ﻭ ﻟﺒﺎﺱ ﺭﺍ ﺩﺭ ﻗﺎﻟﺐ ﻛﺎﺭﮔﺮﻭﻩ
ﻣــﺪ ﻭ ﻟﺒﺎﺱ ﺩﺭ ﺩﺳــﺘﻮﺭ ﻛﺎﺭ ﺧﻮﺩ ﻗﺮﺍﺭ ﺩﺍﺩﻩ ﺍﺳــﺖ ﺍﻳﻦ ﺩﺭ
ﺣﺎﻟﻰ ﺍﺳــﺖ ﻛﻪ ﺍﺭﺗﻘﺎﻯ ﺣﻮﺯﻩ ﻃﺮﺍﺣﻰ ﻣﺪ ﻭ ﻟﺒﺎﺱ ﺑﺎ ﻛﻤﻚ
ﺑﺨﺶ ﺧﺼﻮﺻــﻰ ﺍﻣﻜﺎﻥﭘﺬﻳﺮ ﺧﻮﺍﻫﺪ ﺑــﻮﺩ ﻭ ﺑﺎﻳﺪ ﻃﺮﺍﺣﺎﻥ
ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﺭﻭﻯ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﻛﺎﺭ ﻛﻨﻨﺪ.
ﺑﺎﺯﺍﺭ
ﭘﻨﺠﺸﻨﺒﻪ
ﻭ ﺍﺻﻨﺎﻑ
ﺍﺯﺷﻨﺒﻪ 6ﺧﺮﺩﺍﺩ ،ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀﺎﻥ ﺁﻏﺎﺯ ﻣﻰﺷﻮﺩ ﻭ ﻣﺴﻠﻤﺎﻧﺎﻥ ﺍﻳﺮﺍﻥ ﻫﻢ ﻣﺎﻧﻨﺪ
ﺳـﺎﻳﺮ ﻛﺸـﻮﺭﻫﺎﻯ ﺟﻬﺎﻥ ﺑﻪ ﻣﺎﻩ ﻣﻬﻤﺎﻧﻰ ﺧﺪﺍ ﻣﻰﺭﻭﻧﺪ .ﻳﻜﻰ ﺍﺯ ﺷﺎﺧﺺﻫﺎﻯ ﺑﺎﺭﺯ
ﺍﻳﻦ ﻣﺎﻩ ﺁﻣﺎﺩﻩﺳـﺎﺯﻯ ﻣﻘﺪﻣﺎﺕ ﭘﻴﺶ ﺍﺯ ﺷـﺮﻭﻉ ﺍﻳﺎﻡ ﺭﻭﺯﻩﺩﺍﺭﻯ ﺍﺳـﺖ .ﺑﺮﻫﻤﻴﻦ
ﺳﻴﺮﺁﻧﻮﺵ ﻣﻮﺳﻮﻯ ﺍﺳﺎﺱ ﺍﺳﺖ ﻛﻪ ﺍﺯ ﺣﺪﻭﺩ ﻳﻚ ﻫﻔﺘﻪ ﻣﺎﻧﺪﻩ ﺑﻪ ﺁﻏﺎﺯ ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺗﻘﺎﺿﺎ ﺑﺮﺍﻯ ﺑﺮﺧﻰ
bazzar@tejaratdaily.comﺍﺯ ﺍﻗـﻼﻡ ﭘﺮﻣﺼـﺮﻑ ﺍﻳﻦ ﻣﺎﻩ ﻣﺎﻧﻨﺪ ﺑﺮﻧﺞ ،ﺭﻭﻏﻦ ،ﺷـﻜﺮ ،ﮔﻮﺷـﺖ ﻣـﺮﻍ ،ﮔﻨﺪﻡ ﻭ
ﺣﺒﻮﺑـﺎﺕ ﺍﻓﺰﺍﻳـﺶ ﻣﻰﻳﺎﺑﺪ ﻭ ﺍﻳﻦ ﻭﻇﻴﻔﻪ ﺩﻭﻟﺖ ﻭ ﺍﺻﻨﺎﻑ ﺍﺳـﺖ ﻛﻪ ﺑﺮﺍﻯ ﻛﻨﺘﺮﻝ
ﺑﺎﺯﺍﺭ ﺩﺭ ﺍﻳﺎﻡ ﺍﻓﺰﺍﻳﺶ ﺗﻘﺎﺿﺎ ﻭﺍﺭﺩ ﻣﻴﺪﺍﻥ ﺷـﻮﻧﺪ .ﻋﻠـﻢ ﺍﻗﺘﺼﺎﺩ ﻣﻰﮔﻮﻳﺪ ﺍﻓﺰﺍﻳﺶ
ﺗﻘﺎﺿﺎ ﻣﻰﺗﻮﺍﻧﺪ ﻗﻴﻤﺖ ﺑﺎﺯﺍﺭ ﻣﺼﺮﻑ ﺭﺍ ﺑﻪ ﻧﺴـﺒﺖ ﻣﺎﻩﻫﺎﻯ ﺩﻳﮕﺮ ﺑﺎ ﺍﻓﺰﺍﻳﺶ ﻣﻮﺍﺟﻪ ﻛﻨﺪ .ﻣﻮﺍﺩ ﺧﻮﺭﺍﻛﻰ
ﭘﺮﻣﺼﺮﻑ ﻣﺎﻩ ﺭﻣﻀﺎﻥ ﻧﻴﺰ ﻣﻰﺗﻮﺍﻧﺪ ﺍﺯ ﺍﻳﻦ ﻗﺎﻧﻮﻥ ﭘﻴﺮﻭﻯ ﻛﻨﺪ .ﺍﻣﺎ ﺑﻪ ﺍﻋﺘﻘﺎﺩ ﻛﺎﺭﺷﻨﺎﺳﺎﻥ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ،
ﺭﻣﻀﺎﻥ ﺍﻣﺴـﺎﻝ ﺑﺎ ﻣﺎﻩ ﺭﻣﻀﺎﻥ ﺳـﺎﻝﻫﺎﻯ ﮔﺬﺷـﺘﻪ ﻣﺘﻔﺎﻭﺕ ﺍﺳـﺖ ﭼﺮﺍﻛﻪ ﺩﺭ ﺍﻳﻦ ﻣﺎﻩ ﺷﺎﻫﺪ ﺍﻓﺰﺍﻳﺶ
ﻗﻴﻤﺖ ﻣﻮﺍﺩ ﺧﻮﺭﺍﻛﻰ ﻧﺨﻮﺍﻫﻴﻢ ﺑﻮﺩ ﻭ ﻛﺎﻻ ﺑﻪﻭﻓﻮﺭ ﺩﺭ ﺑﺎﺯﺍﺭ ﻣﻮﺟﻮﺩ ﺍﺳﺖ ﻭ ﺍﻓﺰﺍﻳﺶ ﻗﻴﻤﺖ ﺩﺭ ﺍﻳﻦ ﺑﺎﺯﺍﺭ
ﺩﻳﮕـﺮ ﻣﻮﺿﻮﻋﻴﺘـﻰ ﻧـﺪﺍﺭﺩ .ﻫﺮﭼﻨـﺪ ﻛﻪ ﺩﺭ ﺳـﺎﻝﻫﺎﻯ ﺩﻭﻟـﺖ ﻳﺎﺯﺩﻫﻢ ﻧﻴـﺰ ﻛﻨﺘﺮﻝ ﺑـﺎﺯﺍﺭ ﺍﺯ ﻟﺤﺎﻅ
ﻗﻴﻤﺖﮔﺬﺍﺭﻯ ﺍﻗﻼﻡ ﭘﺮﻣﺼﺮﻑ ﻣﺎﻩ ﺭﻣﻀﺎﻥ ﻣﺜﺒﺖ ﺑﻮﺩﻩ ﺍﻣﺎ ﺩﺭ ﺑﺮﺧﻰ ﺍﺯ ﺳـﺎﻝﻫﺎ ﻣﺎﻧﻨﺪ ﺳـﺎﻝ ﮔﺬﺷﺘﻪ ﺑﺎ
ﻛﻤﺒﻮﺩ ﺑﺮﺧﻰ ﺍﺯ ﺍﻗﻼﻡ ﻣﺎﻧﻨﺪ ﺷﻜﺮ ﻣﻮﺍﺟﻪ ﺑﻮﺩﻳﻢ ﻛﻪ ﺑﻪ ﮔﻔﺘﻪ ﻣﺴﺌﻮﻻﻥ ﺍﻣﺴﺎﻝ ﻛﻤﺒﻮﺩ ﻭ ﺍﻓﺰﺍﻳﺶ ﻗﻴﻤﺖ
ﺩﺭ ﻫﻴﭻ ﻳﻚ ﺍﺯ ﻛﺎﻻﻫﺎﻯ ﻣﻮﺭﺩ ﻧﻴﺎﺯ ﺍﻳﻦ ﻣﺎﻩ ﻭﺟﻮﺩ ﻧﺨﻮﺍﻫﺪ ﺩﺍﺷـﺖ ﻭ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ﻭ ﺷـﻬﺮﻭﻧﺪﺍﻥ،
ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺁﺭﺍﻣﻰ ﺭﺍ ﺗﺠﺮﺑﻪ ﺧﻮﺍﻫﻨﺪ ﻛﺮﺩ.
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ﺗﻴﺘﺮ ﺭﻭﺯ
ﻳﺎﺩﺩﺍﺷﺖ
ﺧﺮﻳﺪ ﺁﺵ ﻭ ﺣﻠﻴﻢ
ﺍﺯ ﻭﺍﺣﺪﻫﺎﻯ ﺩﺍﺭﺍﻯ ﭘﺮﻭﺍﻧﻪ
ﻋﻜﺲ:ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ
ﺍﺻﻨﺎﻑ ﺍﺯ ﺛﺒﺎﺕ ﻗﻴﻤﺖﻫﺎ ﺩﺭ ﺑﺎﺯﺍﺭ ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀﺎﻥ ﻣﻰﮔﻮﻳﻨﺪ
ﺁﺭﺍﻣﺶ ﺑﺎﺯﺍﺭ ﺩﺭ ﻣﺎﻩ ﻣﻬﻤﺎﻧﻰ ﺧﺪﺍ
ﺭﻳﻴﺲ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ﺍﻳــﺮﺍﻥ ﻣﻰﮔﻮﻳﺪ :ﻛﺎﻻﻫﺎﻯ ﭘﺮﻣﺼﺮﻑ ﺩﺭ
ﻣــﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀــﺎﻥ ﺭﺍ ﻣﻰﺗﻮﺍﻥ ﺩﺭ ﺩﻭ ﺑﺨﺶ ﺗﻘﺴــﻴﻢ ﻛﺮﺩ.
ﺑﺨﺶ ﻧﺨﺴﺖ ،ﻛﺎﻻﻫﺎﻳﻰ ﺍﺳﺎﺳﻰ ﻛﻪ ﻫﻤﻮﺍﺭﻩ ﺩﺭ ﺳﺒﺪ ﺧﺎﻧﻮﺍﺭﻫﺎ
ﻣﻮﺟﻮﺩ ﺍﺳﺖ .ﺑﺎﻳﺪ ﺑﮕﻮﻳﻢ ﻛﻪ ﺧﻮﺷﺒﺨﺘﺎﻧﻪ ﺩﺭ ﺑﺨﺶ ﺗﺎﻣﻴﻦ ﺍﻳﻦ
ﻛﺎﻻﻫﺎ ﺑﺎ ﻫﻴﭻ ﻣﺸــﻜﻠﻰ ﻣﻮﺍﺟﻪ ﻧﻴﺴــﺘﻴﻢ .ﻣﻮﺍﺩ ﺧﻮﺭﺍﻛﻰ ﭼﻮﻥ
ﮔﻮﺷﺖ ﻗﺮﻣﺰ ،ﺷﻜﺮ ﻭ ﺑﺮﻧﺞ ﺑﻪﻭﻓﻮﺭ ﺩﺭ ﺑﺎﺯﺍﺭ ﻣﻮﺟﻮﺩ ﺍﺳﺖ.
ﻋﻠــﻰ ﻓﺎﺿﻠﻰ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ »ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ« ﺩﺭﺑﺎﺭﻩ
ﺛﺒــﺎﺕ ﻗﻴﻤﺖﻫﺎ ﺩﺭ ﺑﺎﺯﺍﺭ ﻣﺎﻩ ﻣﺒــﺎﺭﻙ ﺭﻣﻀﺎﻥ ﻣﻰﮔﻮﻳﺪ :ﺑﺎﺯﺍﺭ
ﻣــﺎﻩ ﺭﻣﻀﺎﻥ ﺍﺯ ﻳﻚ ﺛﺒﺎﺕ ﻧﺴــﺒﻰ ﺑﺮﺧﻮﺭﺩﺍﺭ ﺍﺳــﺖ ﻭ ﺑﺪﻭﻥ
ﺗﺮﺩﻳﺪ ﺷــﺎﻫﺪ ﺍﻓﺰﺍﻳﺶ ﻗﻴﻤﺖ ﻛﺎﻻﻫــﺎﻯ ﭘﺮﻣﺼﺮﻑ ﻧﺨﻮﺍﻫﻴﻢ
ﺑﻮﺩ .ﺯﻣﺎﻧﻰ ﻛﻪ ﺷﺒﻜﻪ ﺗﺎﻣﻴﻦ ﺑﻪﺧﻮﺑﻰ ﻛﺎﺭ ﺧﻮﺩ ﺭﺍ ﺍﻧﺠﺎﻡ ﺑﺪﻫﺪ
ﺩﻳﮕــﺮ ﺍﻓﺰﺍﻳﺶ ﻗﻴﻤــﺖ ﻣﻮﺿﻮﻋﻴﺘﻰ ﭘﻴﺪﺍ ﻧﻤﻰﻛﻨــﺪ .ﺍﻣﻴﺪﻭﺍﺭ
ﻫﺴــﺘﻴﻢ ﺑﺘﻮﺍﻧﻴﻢ ﻣﺎﻩ ﺭﻣﻀــﺎﻥ ﺭﺍ ﺑﻪﺧﻮﺑــﻰ ﻣﺪﻳﺮﻳﺖ ﻛﻨﻴﻢ.
ﻭﻯ ﺩﺭ ﺍﺩﺍﻣــﻪ ﺩﺭﺑﺎﺭﻩ ﺩﺳــﺘﻪ ﺩﻭﻡ ﻣــﻮﺍﺩ ﺧﻮﺭﺍﻛﻰ ﭘﺮﻣﺼﺮﻑ
ﺩﺭ ﺍﻳــﻦ ﻣﺎﻩ ﻣﻰﮔﻮﻳــﺪ :ﺧﺮﻳﺪ ﺯﻭﻟﺒﻴﺎ ﻭ ﺑﺎﻣﻴــﻪ ،ﺧﺮﻣﺎ ،ﺁﺵ ﻭ
ﺣﻠﻴــﻢ ﺩﺭ ﺍﻳــﻦ ﻣﺎﻩ ﺍﻓﺰﺍﻳﺶ ﭘﻴــﺪﺍ ﻣﻰﻛﻨﺪ .ﺑﺎﻳــﺪ ﺑﮕﻮﻳﻢ ﻛﻪ
ﻭﺍﺣﺪﻫــﺎﻯ ﺯﻳﺎﺩﻯ ﺩﺭ ﺍﻳﻦ ﻣــﺎﻩ ﺗﺎﻣﻴﻦﻛﻨﻨﺪﻩ ﺍﻳﻦ ﺧﻮﺭﺍﻛﻰﻫﺎ
ﻫﺴــﺘﻨﺪ ﻭ ﺧﻮﺷﺒﺨﺘﺎﻧﻪ ﻧﻪ ﺩﺭ ﺷﺒﻜﻪ ﺗﺎﻣﻴﻦ ﺑﺎ ﻣﺸﻜﻞ ﻣﻮﺍﺟﻪ
ﺧﻮﺍﻫﻴﻢ ﺷــﺪ ﻭ ﻧﻪ ﺍﻓﺰﺍﻳﺶ ﻗﻴﻤﺖ ﺭﺍ ﺗﺠﺮﺑﻪ ﺧﻮﺍﻫﻴﻢ ﻛﺮﺩ .ﺑﻪ
ﮔﻔﺘﻪ ﻭﻯ ﻛﻤﻴﺴــﻴﻮﻥﻫﺎﻯ ﻧﻈﺎﺭﺕ ﺑﺮ ﻗﻴﻤﺖﻫﺎ ﺩﺭ ﺷــﻬﺮﻫﺎ ﻭ
ﺷﻬﺮﺳــﺘﺎﻥﻫﺎﻯ ﻣﺨﺘﻠﻒ ﻛﺸــﻮﺭ ﻓﻌﺎﻟﻴﺖ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﺍﻳﻦ ﻣﺎﻩ
ﺁﻏﺎﺯ ﻣﻰﻛﻨﻨﺪ ﻭ ﺩﺭ ﺻﻮﺭﺕ ﻣﺸﺎﻫﺪﻩ ﺗﺨﻠﻒ ﻳﻚ ﻭﺍﺣﺪ ﺻﻨﻔﻰ
ﺁﻥ ﺭﺍ ﺑﻪ ﺍﺗﺤﺎﺩﻳﻪ ﻣﺮﺑﻮﻁ ﺍﺑﻼﻍ ﻣﻰﻛﻨﻨﺪ ﻭ ﺍﺗﺤﺎﺩﻳﻪ ﻧﻴﺰ ﻣﻜﻠﻒ
ﺍﺳﺖ ﺑﺮ ﺍﺳﺎﺱ ﻗﻴﻤﺖﻫﺎﻯ ﺍﺑﻼﻍ ﺷﺪﻩ ﺍﻋﻤﺎﻝ ﻣﺪﻳﺮﻳﺖ ﻛﻨﺪ ﻭ
ﺗﺬﻛﺮﻫﺎﻯ ﻻﺯﻡ ﺭﺍ ﺑﻪ ﻭﺍﺣﺪﻫﺎﻯ ﻣﺘﺨﻠﻒ ﺑﺪﻫﺪ.
ﺍﺯ ﻭﺍﺣﺪﻫﺎﻯ ﺩﺍﺭﺍﻯ ﭘﺮﻭﺍﻧﻪ ﻛﺴﺐ ﺧﺮﻳﺪ ﻛﻨﻴﺪ
ﻓﺎﺿﻠــﻰ ﺑﺎﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﻣﺮﺩﻡ ﺑﺮﺍﻯ ﺣﻔﻆ ﺛﺒــﺎﺕ ﺑﺎﺯﺍﺭ ﺑﺎﻳﺪ ﺍﺯ
ﻭﺍﺣﺪﻫﺎﻯ ﺩﺍﺭﺍﻯ ﭘﺮﻭﺍﻧﻪ ﻛﺴــﺐ ﺧﺮﻳﺪ ﻛﻨﻨﺪ ﻣﻰﮔﻮﻳﺪ :ﺩﺭ ﺍﻳﻦ
ﻣــﺎﻩ ﺑﺮﺧﻰ ﺍﺯ ﭘﺨﺖﻭﭘﺰﻫــﺎﻯ ﺧﺎﻧﮕﻰ ﺍﻓﺰﺍﻳﺶ ﭘﻴــﺪﺍ ﻣﻰﻛﻨﺪ.
ﻣﺘﺎﺳــﻔﺎﻧﻪ ﻣﻰﺗﻮﺍﻥ ﺑﻪ ﺟــﺮﺍﺕ ﮔﻔﺖ ﻛﻪ ﺩﺭ ﭘﺨــﺖ ﺍﻳﻦ ﻣﻮﺍﺩ
ﭼﻨﺪﺍﻥ ﻧﻜﺎﺕ ﺑﻬﺪﺍﺷــﺘﻰ ﺭﻋﺎﻳﺖ ﻧﻤﻰﺷﻮﺩ .ﭘﺲ ﻻﺯﻡ ﺍﺳﺖ ﺑﻪ
ﻣﺮﺩﻡ ﺑﺮﺍﻯ ﺣﻔﻆ ﺳﻼﻣﺘﻰﺷــﺎﻥ ﺁﻣــﻮﺯﺵ ﺑﺪﻫﻴﻢ ﻛﻪ ﺗﺎ ﺁﻧﺠﺎ
ﻛﻪ ﺍﻣﻜﺎﻥ ﺩﺍﺭﺩ ﺍﺯ ﺧﺮﻳﺪ ﻛﺎﻻ ﺗﻮﺳــﻂ ﻓﺮﻭﺷــﻨﺪﮔﺎﻥ ﺩﻭﺭﻩﮔﺮﺩ
ﺍﺟﺘﻨﺎﺏ ﻛﻨﻨﺪ.
ﻭﻯ ﺑﺎﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﻣﺴــﺌﻮﻟﻴﺖ ﻧﻈﺎﺭﺕ ﺑــﺮ ﭼﮕﻮﻧﮕﻰ ﻓﻌﺎﻟﻴﺖ
ﺑﻨﮕﺎﻩﻫــﺎ ﺩﺭ ﻣﺎﻩ ﻣﺒــﺎﺭﻙ ﺭﻣﻀﺎﻥ ﺑﺮﻋﻬﺪﻩ ﺍﺗــﺎﻕ ﺍﺻﻨﺎﻑ ﺍﻳﺮﺍﻥ
ﺍﺳــﺖ ﻣﻰﮔﻮﻳــﺪ :ﺩﺭ ﺍﻳﻦ ﻣﺎﻩ ﺗﻼﺵ ﻣﺎ ﻣﻌﻄــﻮﻑ ﺑﻪ ﺍﻳﻦ ﻣﻬﻢ
ﺷﺪﻩ ﺍﺳﺖ ﻛﻪ ﻧﻈﺎﺭﺕ ﺑﺎﺯﺭﺳﺎﻥ ﺭﺍ ﺩﻭﭼﻨﺪﺍﻥ ﻛﻨﻴﻢ .ﺍﻣﻴﺪﻭﺍﺭﻳﻢ
ﻛﻪ ﺍﺗﺎﻕﻫﺎﻯ ﺍﺻﻨﺎﻑ ﺳﺮﺍﺳــﺮ ﻛﺸــﻮﺭ ﻣﺴــﺌﻮﻟﻴﺖ ﺑﺎﺯﺭﺳﻰ ﺍﺯ
ﺍﺗﺤﺎﺩﻳﻪﻫــﺎﻯ ﺻﻨﻔﻰ ﺭﺍ ﺑﻪﺧﻮﺑﻰ ﺍﻧﺠــﺎﻡ ﺑﺪﻫﻨﺪ ،ﺩﺭ ﺿﻤﻦ ﺩﺭ
ﺍﻳﻦ ﻣﺴــﻴﺮ ﻣﺴﺌﻮﻻﻥ ﻭﺯﺍﺭﺕ ﺻﻨﻌﺖ ،ﻣﻌﺪﻥ ﻭ ﺗﺠﺎﺭﺕ ﺍﺯ ﻫﻴﭻ
ﻛﻤﻜﻰ ﺑﻪ ﺍﺗــﺎﻕ ﺍﺻﻨﺎﻑ ﺩﺭﻳﻎ ﻧﻜﺮﺩﻧﺪ .ﺑــﻪ ﮔﻔﺘﻪ ﺭﻳﻴﺲ ﺍﺗﺎﻕ
ﺍﺻﻨﺎﻑ ﺑﺎ ﺍﺩﺍﻣﻪ ﺳﻴﺎﺳﺖﻫﺎﻯ ﻧﻈﺎﺭﺗﻰ ﻳﻚ ﺑﺎﺯﺍﺭ ﺧﻮﺏ ﻭ ﺑﺎﺛﺒﺎﺕ
ﺭﺍ ﺩﺭ ﺍﻳﺎﻡ ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀﺎﻥ ﺗﺠﺮﺑﻪ ﺧﻮﺍﻫﻴﻢ ﻛﺮﺩ.
ﺩﺭﺻﺪ ﺍﻓﺰﺍﻳﺶ ﻗﻴﻤﺖﻫﺎ ﻣﻠﻤﻮﺱ ﻧﻴﺴﺖ
ﺩﺭ ﻛﻨﺎﺭ ﺍﻇﻬﺎﺭﺍﺕ ﺭﻳﻴﺲ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ﺍﻳﺮﺍﻥ ،ﻓﻌﺎﻻﻥ ﺑﺎﺯﺍﺭ ﻧﻴﺰ
ﺑﺮ ﺛﺒﺎﺕ ﻗﻴﻤﺖﻫــﺎ ﺩﺭ ﺍﻳﻦ ﺭﻭﺯﻫﺎ ﺗﺎﻛﻴﺪ ﺩﺍﺭﻧﺪ .ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳﻪ
ﺧﻮﺍﺭﺑﺎﺭﻓﺮﻭﺷــﺎﻥ ﺗﻬﺮﺍﻥ ﻣﻰﮔﻮﻳﺪ :ﺩﺭ ﺍﺑﺘﺪﺍ ﺑﺎﻳﺪ ﺑﮕﻮﻳﻢ ﻛﻪ ﻣﻮﺍﺩ
ﺧﻮﺭﺍﻛــﻰ ﭘﺮﻣﺼــﺮﻑ ﺩﺭ ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀﺎﻥ ﺑﻪﻭﻓــﻮﺭ ﺩﺭ ﺑﺎﺯﺍﺭ
ﻣﻮﺟﻮﺩ ﺍﺳــﺖ ﻭ ﻣــﺮﺩﻡ ﻧﺒﺎﻳﺪ ﻫﻴﭻ ﻧﮕﺮﺍﻧﻰ ﺩﺭﺍﻳﻦﺑﺎﺭﻩ ﺩﺍﺷــﺘﻪ
ﺑﺎﺷﻨﺪ .ﺍﻣﺎ ﺷﺎﻳﺎﻥ ﺫﻛﺮ ﺍﺳﺖ ﻛﻪ ﻗﻴﻤﺖ ﻣﻮﺍﺩ ﺧﻮﺭﺍﻛﻰ ﭘﺮﻣﺼﺮﻑ
ﺩﺭ ﺍﻳﻦ ﻣﺎﻩ ﻧﺴــﺒﺖ ﺑﻪ ﻫﻔﺘﻪ ﮔﺬﺷﺘﻪ ﺩﺭﺻﺪﻯ ﺍﻓﺰﺍﻳﺶ ﺩﺍﺷﺘﻪ
ﺍﺳــﺖ .ﺍﻟﺒﺘﻪ ﺍﻳﻦ ﺍﻓﺰﺍﻳﺶ ﻗﻴﻤﺖ ﺩﺭ ﻣﻮﺍﺩﻯ ﭼﻮﻥ ﺑﺮﻧﺞ ﻫﻨﺪﻯ،
ﺷــﻜﺮ ﻭ ﺭﻭﻏﻦ ﻃﺒﻴﻌﻰ ﺍﺳﺖ ﭼﺮﺍ ﻛﻪ ﻫﻤﻮﺍﺭﻩ ﺑﺎ ﺍﻓﺰﺍﻳﺶ ﺗﻘﺎﺿﺎ
ﻗﻴﻤﺖﻫــﺎ ﻧﻴﺰ ﺑﺎﻻ ﻣﻰﺭﻭﻧﺪ .ﺻﻔــﺮ ﻓﺮﻫﻤﻨﺪﺟﻢ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ
ﻋﻠﻰ ﻓﺎﺿﻠﻰ
ﺻﻔﺮ ﻓﺮﻫﻤﻨﺪﺟﻢ
ﻗﺎﺳﻤﻌﻠﻰ ﺣﺴﻨﻰ
ﺑﺎﺯﺍﺭ ﻣﺎﻩ ﺭﻣﻀﺎﻥ
ﺍﺯ ﻳﻚ ﺛﺒﺎﺕ
ﻧﺴﺒﻰ ﺑﺮﺧﻮﺭﺩﺍﺭ
ﺍﺳﺖ ﻭ ﻛﺎﻻﻫﺎﻯ
ﭘﺮﻣﺼﺮﻑ
ﺍﻓﺰﺍﻳﺶ ﻗﻴﻤﺖ
ﻧﺪﺍﺭﻧﺪ
ﻣﻮﺍﺩ ﺧﻮﺭﺍﻛﻰ
ﭘﺮﻣﺼﺮﻑ ﺩﺭ
ﻣﺎﻩ ﻣﺒﺎﺭﻙ
ﺭﻣﻀﺎﻥ
ﺑﻪﻭﻓﻮﺭ
ﺩﺭ ﺑﺎﺯﺍﺭ ﻣﻮﺟﻮﺩ
ﺍﺳﺖ
ﺑﺎﺯﺍﺭ ﺗﻤﺎﻡ ﺗﻼﺵ
ﺧﻮﺩ ﺭﺍ ﺑﺮﺍﻯ ﺣﻔﻆ
ﺛﺒﺎﺕ ﻗﻴﻤﺖﻫﺎ
ﻛﺮﺩﻩ ﺍﺳﺖ ﻣﮕﺮ
ﺗﺤﻮﻻﺕ ﺟﻬﺎﻧﻰ
ﺑﺎﻋﺚ ﺍﻓﺰﺍﻳﺶ
ﻗﻴﻤﺖﻫﺎ ﺷﻮﺩ
ﻣﺸﻜﻠﻰ ﺑﺎﺑﺖ ﺗﻨﻈﻴﻢ ﺑﺎﺯﺍﺭ ﻣﺎﻩ ﺭﻣﻀﺎﻥ ﻧﺪﺍﺭﻳﻢ
ﻳﺰﺩﺍﻥ ﺳـﻴﻒ -ﻣﺪﻳﺮﻋﺎﻣﻞ ﺷـﺮﻛﺖ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺩﻭﻟﺘﻰ ﺍﻳﺮﺍﻥ :ﺧﻮﺷﺒﺨﺘﺎﻧﻪ ﻣﻴﺰﺍﻥ
ﻣﻮﺟﻮﺩﻯ ﻭ ﺫﺧﺎﻳﺮ ﻛﺎﻻﻫﺎﻯ ﺍﺳﺎﺳــﻰ ﺩﺭ ﻛﺸــﻮﺭ ﻣﻨﺎﺳﺐ ﺍﺳــﺖ .ﺑﺮﺍﻯ ﺗﻨﻈﻴﻢ ﺑﺎﺯﺍﺭ ﻣﺎﻩ
ﻣﺒﺎﺭﻙ ﺭﻣﻀﺎﻥ ﻭ ﺟﻠﻮﮔﻴﺮﻯ ﺍﺯ ﺍﻓﺰﺍﻳﺶ ﻗﻴﻤﺖﻫﺎ ،ﺑﻪ ﻫﺮ ﻣﻴﺰﺍﻥ ﻛﻪ ﻧﻴﺎﺯ ﺑﺎﺷــﺪ ﻛﺎﻻ ﺩﺭ
ﺳﺮﺍﺳــﺮ ﻛﺸﻮﺭ ﺗﻮﺯﻳﻊ ﺧﻮﺍﻫﻴﻢ ﻛﺮﺩ .ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺫﺧﺎﻳﺮ ﻣﻨﺎﺳﺐ ﻛﺎﻻﻫﺎﻯ ﺍﺳﺎﺳﻰ ﺷﺎﻣﻞ
ﮔﻨﺪﻡ ،ﺑﺮﻧﺞ ،ﺷــﻜﺮ ﻭ ﺭﻭﻏﻦ ﺩﺭ ﻛﺸﻮﺭ ،ﺑﺎﺑﺖ ﻣﻴﺰﺍﻥ ﺗﻮﺯﻳﻊ ﻭ ﺗﻨﻈﻴﻢ ﺑﺎﺯﺍﺭ ﺍﻳﻦ ﻛﺎﻻﻫﺎ ﺩﺭ
ﺍﻳــﺎﻡ ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀﺎﻥ ﻫﻴﭻﮔﻮﻧﻪ ﻣﺸــﻜﻠﻰ ﻧﺪﺍﺭﻳﻢ .ﺩﺭﻭﺍﻗــﻊ ﺑﻪﻣﻨﻈﻮﺭ ﺗﻨﻈﻴﻢ ﺑﺎﺯﺍﺭ ﻭ
ﺗﺎﻣﻴﻦ ﻧﻴﺎﺯ ﻣﺼﺮﻓﻰ ﻣﺮﺩﻡ ﺩﺭ ﺍﻳﺎﻡ ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀﺎﻥ ،ﺗﻮﺯﻳﻊ ﻛﺎﻻﻫﺎﻯ ﺍﺳﺎﺳﻰ ﺑﺮﻧﺞ ﻭ ﺷﻜﺮ ﺑﺎﻗﻴﻤﺖ ﻣﺼﻮﺏ ﺍﺯ
ﺭﻭﺯ ﺷﻨﺒﻪ 31ﺍﺭﺩﻳﺒﻬﺸﺖ ﺩﺭ ﺳﺮﺍﺳﺮ ﻛﺸﻮﺭ ﺷﺮﻭﻉ ﺷﺪﻩ ﻭ ﺗﺎ ﭘﺎﻳﺎﻥ ﻣﺎﻩ ﺭﻣﻀﺎﻥ ﺍﺩﺍﻣﻪ ﺧﻮﺍﻫﺪ ﺩﺍﺷﺖ .ﻫﻤﭽﻮﻥ
ﺳــﺎﻝﻫﺎﻯ ﮔﺬﺷــﺘﻪ ،ﺑﺮﺍﻯ ﺗﻨﻈﻴﻢ ﺑﺎﺯﺍﺭ ﺑﺮﻧﺞ ﺩﺭ ﺍﻳﺎﻡ ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀــﺎﻥ ﻭ ﺑﻪﻣﻨﻈﻮﺭ ﺣﻔﻆ ﺛﺒﺎﺕ ﻗﻴﻤﺖﻫﺎ ﻭ
ﺟﻠﻮﮔﻴﺮﻯ ﺍﺯ ﺳﻮءﺍﺳــﺘﻔﺎﺩﻩﻫﺎﻯ ﺍﺣﺘﻤﺎﻟﻰ ﺳــﻮﺩﺟﻮﻳﺎﻥ ﻭ ﺩﻻﻻﻥ ،ﻣﻘﺪﺍﺭ 30ﻫﺰﺍﺭ ﺗﻦ ﺑﺮﻧﺞ ﺩﺭ ﺷــﺒﻜﻪ ﺗﻮﺯﻳﻊ
ﺗﻌﺎﻭﻧﻰﻫﺎ ﻭ ﻓﺮﻭﺷــﮕﺎﻩﻫﺎﻯ ﺯﻧﺠﻴﺮﻩﺍﻯ ﺑﺎﻗﻴﻤﺖ 2700ﺗﻮﻣﺎﻥ ﺑــﺮﺍﻯ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ،ﺑﺎ ﻋﻨﻮﺍﻥ ﻃﺮﺡ ﺿﻴﺎﻓﺖ
ﺗﻮﺯﻳﻊ ﻣﻰﻛﻨﻴﻢ .ﺑﺮ ﺍﺳــﺎﺱ ﻣﺼﻮﺑﻪ ﻛﺎﺭﮔﺮﻭﻩ ﺗﻨﻈﻴﻢ ﺑﺎﺯﺍﺭ ﻛﺸــﻮﺭ ﻣﻘﺪﺍﺭ 20ﻫﺰﺍﺭ ﺗﻦ ﺷﻜﺮ ﺳﻔﻴﺪ ﺍﻋﻼ ﺑﺎ ﺗﻮﺟﻪ
ﺑﻪ ﺍﻓﺰﺍﻳﺶ ﻣﺼﺮﻑ ﺷــﻜﺮ ﺩﺭ ﺍﻳﻦ ﺍﻳﺎﻡ ،ﺑﻪ ﻗﻴﻤﺖ 2855ﺗﻮﻣﺎﻥ ﺑﺮﺍﻯ ﻣﺼﺮﻑﻛﻨﻨﺪﻩ ﻧﻬﺎﻳﻰ ﺗﻮﺳــﻂ ﺍﻳﻦ ﺷﺮﻛﺖ
ﺩﺭ ﺳﺮﺍﺳــﺮ ﻛﺸﻮﺭ ﺗﻮﺯﻳﻊ ﻣﻰﺷﻮﺩ .ﻫﻤﭽﻨﻴﻦ ﻣﻘﺪﺍﺭ 30ﻫﺰﺍﺭ ﺗﻦ ﺷﻜﺮ ﺑﺎﻗﻴﻤﺖ ﻣﺼﻮﺏ 2520ﺗﻮﻣﺎﻥ ﺑﻪ ﺻﻨﻒ
ﻭ ﺻﻨﻌﺖ ﻣﺮﺗﺒﻂ ﺷــﺎﻣﻞ ﺷﻴﺮﻳﻨﻰﭘﺰﻫﺎ ﻭ ﺯﻭﻟﺒﻴﺎﭘﺰﻫﺎ ،ﺑﺮﺣﺴــﺐ ﻣﻴﺰﺍﻥ ﻇﺮﻓﻴﺖ ﺗﻮﻟﻴﺪﻯ ﺁﻧﻬﺎ ،ﺍﺯ ﻃﺮﻳﻖ ﻋﺮﺿﻪ
ﺩﺭ ﺑﻮﺭﺱ ﻭ ﺻﺪﻭﺭ ﺣﻮﺍﻟﻪ ﺗﻮﺳــﻂ ﺷــﺮﻛﺖ ﻓﺮﻭﺧﺘﻪ ﺧﻮﺍﻫﺪ ﺷﺪ ،ﺗﺎ ﺷﺎﻫﺪ ﺛﺒﺎﺕ ﻗﻴﻤﺖ ﺩﺭ ﺑﺎﺯﺍﺭ ﺍﻳﻦ ﻛﺎﻻﻫﺎ ﻫﻢ
ﺑﺎﺷــﻴﻢ .ﺑﺎﻳﺪ ﺑﮕﻮﻳﻢ ﺑﺮﺧﻰ ﺍﺧﺒﺎﺭ ﻣﺒﻨﻰ ﺑﺮ ﻛﻤﺒﻮﺩ ﻭ ﻛﺎﻫﺶ ﻣﻮﺟﻮﺩﻯ ﺑﺮﻧﺞ ﻛﺸــﻮﺭ ﻏﻴﺮﻭﺍﻗﻌﻰ ﻫﺴﺘﻨﺪ ﻭ ﻣﺮﺩﻡ
ﻧﺒﺎﻳــﺪ ﺑﻪ ﺍﻳﻦ ﺧﺒﺮﻫﺎ ﮔﻮﺵ ﺑﺪﻫﻨﺪ .ﺗﻮﺯﻳﻊ ﺑﺮﻧﺞ ﺁﻏﺎﺯ ﺷــﺪﻩ ﺍﻣﺎ ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ ﺧﺮﻳﺪﺍﺭ ﻧﺪﺍﺭﻳﻢ؛ ﺑﻪﻋﻼﻭﻩ ﺍﻳﻨﻜﻪ
ﻣﻘﺪﺍﺭ 100ﻫﺰﺍﺭﺗﻦ ﺑﺮﻧﺞ ﺧﺮﻳﺪﺍﺭﻯ ﺷﺪﻩ ﺍﺯ ﺧﺎﺭﺝ ﻫﻢ ﺑﺎﺭﮔﻴﺮﻯ ﺷﺪﻩ ﻭ ﺑﻪﺯﻭﺩﻯ ﻭﺍﺭﺩ ﺑﻨﺪﺭﻫﺎﻯ ﻛﺸﻮﺭ ﻣﻰﺷﻮﺩ.
ﺩﺭﻭﺍﻗﻊ ﺍﻧﺘﺸــﺎﺭ ﺍﻳﻦﮔﻮﻧﻪ ﺧﺒﺮﻫﺎﻯ ﻏﻴﺮﻭﺍﻗﻌﻰ ﺩﺭ ﺭﺍﺳــﺘﺎﻯ ﻣﻨﺎﻓﻊ ﺩﻻﻻﻥ ﻭ ﺳﻮﺩﺟﻮﻳﺎﻥ ﺍﺳﺖ .ﻣﺘﺎﺳﻔﺎﻧﻪ ﺑﻌﻀﻰ
ﺭﺳــﺎﻧﻪﻫﺎﻯ ﺧﺒﺮﻯ ،ﺑﺪﻭﻥ ﻋﻠﻢ ﻭ ﺁﮔﺎﻫﻰ ﻭ ﺑﺪﻭﻥ ﺩﺭ ﻧﻈﺮ ﮔﺮﻓﺘﻦ ﻣﻨﺎﻓﻊ ﻣﻠﻰ ،ﺍﻗﺪﺍﻡ ﺑﻪ ﺍﻧﺘﺸﺎﺭ ﺍﺧﺒﺎﺭ ﻏﻴﺮﻭﺍﻗﻌﻰ
ﺩﺭ ﺭﺍﺑﻄﻪ ﺑﺎ ﻛﻤﺒﻮﺩ ﻛﺎﻻﻫﺎﻯ ﺍﺳﺎﺳــﻰ ﻛﺮﺩﻩﺍﻧﺪ ﻛﻪ ﻣﺘﺎﺳــﻔﺎﻧﻪ ﺣﺎﺻﻠﻰ ﺟﺰ ﺗﺸﻮﻳﺶ ﺍﺫﻫﺎﻥ ﻣﺮﺩﻡ ﻭ ﺍﻟﺘﻬﺎﺏ ﺩﺭ
ﺑﺎﺯﺍﺭ ﻧﺪﺍﺭﺩ ﻭ ﺩﺭﻧﻬﺎﻳﺖ ﺩﻭﺩ ﺍﻳﻦ ﺍﻗﺪﺍﻡ ﺑﻪ ﭼﺸﻢ ﺍﻗﺸﺎﺭ ﺿﻌﻴﻒ ﻭ ﻛﻢﺩﺭﺁﻣﺪ ﺟﺎﻣﻌﻪ ﻣﻰﺭﻭﺩ ﻭ ﺳﻮﺩ ﺁﻥ ﺭﺍ ﺩﻻﻻﻥ
ﻭ ﺳﻮﺩﺟﻮﻳﺎﻥ ﻣﻰﺑﺮﻧﺪ.
»ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ« ﺑﺎﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺧﻮﺍﺭﺑﺎﺭﻓﺮﻭﺷﺎﻥ ﺣﻠﻘﻪ ﺁﺧﺮ
ﺗﻮﺯﻳﻊ ﻫﺴــﺘﻨﺪ ﻣﻰﮔﻮﻳﺪ :ﻧﻮﺳﺎﻧﺎﺕ ﺩﺭ ﻗﻴﻤﺖﻫﺎ ﺩﺭ ﻣﺎﻩ ﻣﺒﺎﺭﻙ
ﺭﻣﻀﺎﻥ ﺑﻴﺸــﺘﺮ ﻣﺘﺎﺛﺮ ﺍﺯ ﺟﻮﻯ ﺍﺳــﺖ ﻛﻪ ﺩﺭ ﺍﻳــﻦ ﻣﺎﻩ ﺍﻳﺠﺎﺩ
ﻣﻰﺷــﻮﺩ .ﻫﻤﺎﻥﻃﻮﺭ ﻛﻪ ﺍﺷــﺎﺭﻩ ﻛﺮﺩﻡ ﺩﺭ ﺑﺎﺯﺍﺭ ﺑﺎ ﻛﻤﺒﻮﺩ ﻫﻴﭻ
ﻛﺎﻻﻳﻰ ﻣﻮﺍﺟﻪ ﻧﻴﺴــﺘﻴﻢ .ﺧﻮﺷــﺒﺨﺘﺎﻧﻪ ﺑﺮﺍﻯ ﺣﻔﻆ ﺗﻌﺎﺩﻝ ﺩﺭ
ﺑﺎﺯﺍﺭ ﺩﻭﻟﺖ ﻳﺎﺯﺩﻫﻢ ﺗﻼﺵﻫﺎﻯ ﺯﻳﺎﺩﻯ ﻛﺮﺩﻩ ﻭ ﺑﺮﻧﺞ ﺧﺎﺭﺟﻰ ﻭ
ﺷﻜﺮ ﺭﺍ ﺩﺭ ﻣﻘﻴﺎﺱ ﺯﻳﺎﺩﻯ ﻭﺍﺭﺩ ﺑﺎﺯﺍﺭ ﻛﺮﺩﻩ ﺍﺳﺖ .ﻭﻯ ﺩﺭ ﺍﺩﺍﻣﻪ
ﺑﻴــﺎﻥ ﻣﻰﻛﻨﺪ :ﺑــﺎﺯﺍﺭ ﺛﺒﺎﺕ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﺍﻳــﻦ ﻣﺎﻩ ﺣﻔﻆ ﺧﻮﺍﻫﺪ
ﻛﺮﺩ ،ﻣﮕــﺮ ﺍﻳﻨﻜﻪ ﺍﺗﻔﺎﻗﺎﺕ ﻏﻴﺮﻗﺎﺑــﻞ ﭘﻴﺶﺑﻴﻨﻰ ﺭﺥ ﺑﺪﻫﺪ .ﺩﺭ
ﺣﺎﻝ ﺣﺎﺿﺮ ﻗﻴﻤﺖ ﺷــﻜﺮ 2ﻫﺰﺍﺭ ﻭ 720ﺗﻮﻣﺎﻥ ﺍﺳﺖ ،ﻣﻤﻜﻦ
ﺍﺳــﺖ ﻗﻴﻤﺖ ﺍﻳﻦ ﻛﺎﻻ ﺩﺭ ﻣﺎﻩ ﺭﻣﻀــﺎﻥ 2ﻫﺰﺍﺭ ﻭ 800ﺗﻮﻣﺎﻥ
ﺷــﻮﺩ .ﻳﻌﻨﻰ ﻗﻴﻤﺖﻫﺎ ﺍﻓﺰﺍﻳﺶ 5ﺩﺭﺻــﺪﻯ ﺭﺍ ﺗﺠﺮﺑﻪ ﺧﻮﺍﻫﻨﺪ
ﻛﺮﺩ.ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ﺍﻳﺮﺍﻥ ﺑﺎ ﻫﻤﺎﻫﻨﮕﻰ ﺍﺗﺤﺎﺩﻳﻪ ﺧﻮﺍﺭﺑﺎﺭﻓﺮﻭﺷﺎﻥ،
ﺑﺮﺍﻯ ﺗﺎﻣﻴﻦ ﻛﺎﻻ ﺩﺭ ﺍﻳﻦ ﻣﺎﻩ ﺭﺍﻳﺰﻧﻰﻫﺎﻯ ﺯﻳﺎﺩﻯ ﺑﺎ ﻭﺯﺍﺭﺕ ﺟﻬﺎﺩ
ﻛﺸــﺎﻭﺭﺯﻯ ﺑﺮﻗﺮﺍﺭ ﻛﺮﺩﻩ ﻭ ﺧﻮﺷــﺒﺨﺘﺎﻧﻪ ﺩﺭ ﺍﻳﻦ ﻣﺬﺍﻛﺮﺍﺕ ﺑﻪ
ﻧﺘﺎﻳﺞ ﻗﺎﺑﻞ ﻗﺒﻮﻟﻰ ﺩﺳﺖ ﻳﺎﻓﺘﻴﻢ .ﻭﻯ ﺩﺭ ﭘﺎﻳﺎﻥ ﻣﻰﮔﻮﻳﺪ :ﺍﻗﻼﻡ
ﭘﺮﻣﺼﺮﻑ ﺍﻳﻦ ﻣﺎﻩ ﻋﺒﺎﺭﺕﺍﻧﺪ ﺍﺯ ﺑﺮﻧﺞ ،ﺧﺮﻣﺎ ،ﺭﻭﻏﻦ ،ﭘﻨﻴﺮ ،ﺷﻜﺮ
ﻭ ﺣﺒﻮﺑﺎﺕ .ﻫﻤﭽﻨﻴﻦ ﻣﻴﺰﺍﻥ ﻣﺼﺮﻑ ﮔﻨﺪﻡ ﭘﻮﺳــﺖﻛﻨﺪﻩ ﺑﺮﺍﻯ
ﭘﺨﺖ ﺣﻠﻴﻢ ﺍﻓﺰﺍﻳﺶ ﭘﻴﺪﺍ ﻣﻰﻛﻨﺪ ﻛﻪ ﺧﻮﺷﺒﺨﺘﺎﻧﻪ ﻫﻤﺎﻥﮔﻮﻧﻪ
ﻛﻪ ﺑﻴﺎﻥ ﻛﺮﺩﻡ ﺑﺎ ﻛﻤﺒﻮﺩ ﻫﻴﭻﻳﻚ ﺍﺯ ﺍﻳﻦ ﺍﻗﻼﻡ ﻣﻮﺍﺟﻪ ﻧﺨﻮﺍﻫﻴﻢ
ﺑﻮﺩ.
ﺑﺎﺯﺍﺭ ﺑﺎ ﻛﻤﺒﻮﺩ ﻛﺎﻻ ﻣﻮﺍﺟﻪ ﻧﻴﺴﺖ
ﻋﻀــﻮ ﻫﻴﺎﺕﻣﺪﻳــﺮﻩ ﺍﺗﺤﺎﺩﻳﻪ ﺑﻨﻜــﺪﺍﺭﺍﻥ ﻣــﻮﺍﺩ ﻏﺬﺍﻳﻰ ﻧﻴﺰ
ﻣﻰﮔﻮﻳﺪ :ﻣﻦ ﺍﻳﻦ ﺍﻣﻴﺪ ﺭﺍ ﺑﻪ ﻣﺮﺩﻡ ﻣﻰﺩﻫﻢ ﻛﻪ ﺩﺭ ﻣﺎﻩ ﻣﺒﺎﺭﻙ
ﺭﻣﻀﺎﻥ ﺑﺎ ﻫﻴﭻ ﻛﻤﺒﻮﺩ ﻛﺎﻻﻳﻰ ﻣﻮﺍﺟﻪ ﻧﺨﻮﺍﻫﻨﺪ ﺷﺪ .ﻫﻤﭽﻨﻴﻦ
ﻣﺮﺩﻡ ﺍﻳﻦ ﺍﻃﻤﻴﻨﺎﻥ ﺭﺍ ﺩﺍﺷــﺘﻪ ﺑﺎﺷــﻨﺪ ﻛﻪ ﻗﻴﻤﺖ ﻫﻴﭻ ﻛﺎﻻﻯ
ﻣﺼﺮﻓﻰ ﺑﻪﺻﻮﺭﺕ ﭼﺸــﻤﮕﻴﺮ ﺑﺎﻻ ﻧﺨﻮﺍﻫﺪ ﺭﻓﺖ .ﺧﻮﺷﺒﺨﺘﺎﻧﻪ
ﻛﺎﻻ ﺑﻪ ﻣﻴﺰﺍﻥ ﻗﺎﺑﻞ ﺗﻮﺟﻬﻰ ﺩﺭ ﺑﺎﺯﺍﺭ ﻣﻮﺟﻮﺩ ﺍﺳــﺖ ﻭ ﺑﻪ ﻫﻤﻴﻦ
ﺩﻟﻴــﻞ ﺍﻧﮕﻴﺰﻩ ﺍﻓﺰﺍﻳــﺶ ﻗﻴﻤﺖ ﺩﺭ ﺑﻴﻦ ﺑﺎﺯﺍﺭﻳﺎﻥ ﺍﻳﺠﺎﺩ ﻧﺸــﺪﻩ
ﺑﻨﺎﺑﺮﺍﻳــﻦ ﺍﻣﻴﺪﻭﺍﺭ ﻫﺴــﺘﻴﻢ ﻛﻪ ﺑﺎﺯﺍﺭ ﺁﺭﺍﻣــﻰ ﺭﺍ ﺩﺭ ﻣﺎﻩ ﺭﻣﻀﺎﻥ
ﺗﺠﺮﺑﻪ ﻛﻨﻴﻢ.
ﻗﺎﺳــﻤﻌﻠﻰ ﺣﺴــﻨﻰ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ »ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ«
ﺑﻴﺎﻥ ﻣﻰﻛﻨﺪ :ﺩﺭ ﺍﻳﻦ ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﻧﻈﺎﺭﺕ ﺑﺎﺯﺭﺳــﺎﻥ ﺍﺗﺤﺎﺩﻳﻪﻫﺎ
ﺩﻭﭼﻨﺪﺍﻥ ﻣﻰﺷــﻮﺩ .ﻫﻤﺎﻥﮔﻮﻧﻪ ﻛــﻪ ﻣﻰﺩﺍﻧﻴﺪ ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ
ﺭﻛﻮﺩ ﺑﺮ ﺑﺎﺯﺍﺭ ﺣﺎﻛﻢ ﺍﺳــﺖ .ﺩﺭ ﺷﺮﺍﻳﻂ ﺭﻛﻮﺩ ﻛﻪ ﻣﻴﺰﺍﻥ ﺗﻘﺎﺿﺎ
ﺑــﺮﺍﻯ ﺧﺮﻳﺪ ﻛﺎﻫﺶ ﭘﻴــﺪﺍ ﻛﺮﺩﻩ ،ﺑﺎﺯﺍﺭﻳﺎﻥ ﺑــﺎ ﺍﻓﺰﺍﻳﺶ ﻗﻴﻤﺖ
ﻛﺎﻻ ﺳــﻌﻰ ﻧﺪﺍﺭﻧﺪ ﻣﺸــﺘﺮﻳﺎﻥ ﺧﻮﺩ ﺭﺍ ﺍﺯ ﺩﺳﺖ ﺑﺪﻫﻨﺪ .ﻭﻯ ﺩﺭ
ﺍﺩﺍﻣــﻪ ﺑﺎﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺑﺮﺧﻰ ﺗﻐﻴﻴﺮﺍﺕ ﺳﻴﺎﺳــﻰ ﺗﺎﺛﻴﺮ ﺧﻮﺩ ﺭﺍ ﺑﺮ
ﺑﺎﺯﺍﺭ ﮔﺬﺍﺷــﺘﻪ ﺍﺳﺖ ﻣﻰﮔﻮﻳﺪ :ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ ﺷﺮﺍﻳﻂ ﺳﻴﺎﺳﻰ
ﻛﺸﻮﺭ ﻭ ﺍﺣﺘﻤﺎﻝ ﺑﺮﺧﻰ ﺗﻐﻴﻴﺮﺍﺕ ﺩﺭ ﻛﺎﺑﻴﻨﻪ ﺩﻭﻟﺖ ﺑﺎﻋﺚ ﺷﺪﻩ
ﺍﻧﮕﻴﺰﻩﻫﺎ ﺑــﺮﺍﻯ ﺍﻓﺰﺍﻳﺶ ﻗﻴﻤﺖﻫﺎ ﺩﺭ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﻛﺎﻫﺶ ﭘﻴﺪﺍ
ﻛﻨﺪﻭ ﺑﺎﺯﺍﺭ ﻣﻨﺘﻈﺮ ﺍﺳﺖ ﺑﺒﻴﻨﺪ ﺩﺭ ﻣﺎﻩﻫﺎﻯ ﺁﻳﻨﺪﻩ ﺩﺭ ﺩﻭﻟﺖ ﭼﻪ
ﺗﻐﻴﻴﺮﺍﺗﻰ ﺍﻳﺠﺎﺩ ﺧﻮﺍﻫﺪ ﺷﺪ .ﺑﻪ ﮔﻔﺘﻪ ﺣﺴﻨﻰ ﺑﺎﺯﺍﺭ ﺗﻤﺎﻡ ﺗﻼﺵ
ﺧﻮﺩ ﺭﺍ ﺑﺮﺍﻯ ﺣﻔﻆ ﺛﺒﺎﺕ ﻗﻴﻤﺖﻫﺎ ﻛﺮﺩﻩ ﻭ ﺍﮔﺮ ﺍﺗﻔﺎﻗﻰ ﺭﺥ ﺩﻫﺪ
ﺑﻴﺸﺘﺮ ﻣﺘﺎﺛﺮ ﺍﺯ ﺗﺤﻮﻻﺕ ﺟﻬﺎﻧﻰ ﺍﺳﺖ.
ﺍﻣﺴﺎﻝ ﻛﻤﺒﻮﺩ ﺷﻜﺮ ﻧﺪﺍﺭﻳﻢ
ﺍﻳﻦ ﻓﻌﺎﻝ ﺍﻗﺘﺼﺎﺩﻯ ﺩﺭ ﭘﺎﺳﺦ ﺑﻪ ﺍﻳﻦ ﭘﺮﺳﺶ ﻛﻪ ﺩﺭ ﺭﻣﻀﺎﻥ
ﮔﺬﺷــﺘﻪ ﺑﺎﺯﺍﺭ ﺑﺎ ﻛﻤﺒﻮﺩ ﺷﻜﺮ ﻣﻮﺍﺟﻪ ﺷﺪ ،ﺁﻳﺎ ﺍﻳﻦ ﺍﻣﻜﺎﻥ ﻭﺟﻮﺩ
ﺩﺍﺭﺩ ﻛــﻪ ﺍﻳﻦ ﺗﺠﺮﺑــﻪ ﺩﺭ ﺭﻣﻀﺎﻥ 96ﻧﻴﺰ ﺩﻭﺑﺎﺭﻩ ﺗﻜﺮﺍﺭ ﺷــﻮﺩ
ﻣﻰﮔﻮﻳﺪ :ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ ﺑﻪ ﻣﺪﺕ 15ﻣﺎﻩ ﺑــﺮﺍﻯ ﺣﻤﺎﻳﺖ ﺍﺯ
ﺗﻮﻟﻴﺪﺍﺕ ﺩﺍﺧﻠﻰ ﻣﺴﺌﻮﻻﻥ ﻣﺎﻧﻊ ﻭﺍﺭﺩﺍﺕ ﺷﻜﺮ ﺑﻪ ﺑﺎﺯﺍﺭ ﺷﺪﻧﺪ ﻭ
ﻫﻤﻴﻦ ﻣﺴــﺌﻠﻪ ﺑﺎﻋﺚ ﺷﺪ ﺑﺎﺯﺍﺭ ﺑﺎ ﻛﻤﺒﻮﺩ ﻭ ﺍﻓﺰﺍﻳﺶ ﻗﻴﻤﺖ ﺍﻳﻦ
ﻣﺎﺩﻩ ﺧﻮﺭﺍﻛﻰ ﻣﻮﺍﺟﻪ ﺷــﻮﺩ ﺍﻣﺎ ﺧﻮﺷــﺒﺨﺘﺎﻧﻪ ﺍﻳﻦ ﻣﺸﻜﻞ ﺣﻞ
ﺷﺪ ﻭ ﺩﺭ ﺑﻮﺭﺱ ﻛﺎﻻﻳﻰ ﺷﻜﺮ ﺑﻪ ﻣﻴﺰﺍﻥ ﻓﺮﺍﻭﺍﻥ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻭ ﻫﺮ
ﻣﺘﻘﺎﺿﻰ ﻣﻰﺗﻮﺍﻧﺪ ﻫﺮ ﻣﻴﺰﺍﻥ ﻛﻪ ﺑﺨﻮﺍﻫﺪ ﺷﻜﺮ ﺧﺮﻳﺪﺍﺭﻯ ﻛﻨﺪ.
ﺳﺨﻦ ﺁﺧﺮ
ﺑﻪ ﺍﻋﺘﻘﺎﺩ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ﺍﻳــﺮﺍﻥ ﺩﺭ ﺭﻣﻀﺎﻥ
ﺳــﺎﻝ 96ﺷــﺎﻫﺪ ﺍﻓﺰﺍﻳﺶ ﻗﻴﻤﺖ ﻫﻴﭻﻳــﻚ ﺍﺯ ﻛﺎﻻﻫﺎﻳﻰ
ﭘﺮﻣﺼﺮﻑ ﺩﺭ ﺍﻳﻦ ﻣــﺎﻩ ﻧﺨﻮﺍﻫﻴﻢ ﺑﻮﺩ ﭼﺮﺍﻛﻪ ﻛﺎﻻ ﺑﻪ ﻣﻴﺰﺍﻥ
ﻛﺎﻓﻰ ﺩﺭ ﺑﺎﺯﺍﺭ ﻣﻮﺟﻮﺩ ﺍﺳــﺖ ﻭ ﺯﻣﺎﻧــﻰ ﻛﻪ ﻛﺎﻻ ﺑﻪﻭﻓﻮﺭ ﺩﺭ
ﺑﺎﺯﺍﺭ ﻣﻮﺟﻮﺩ ﺍﺳﺖ ﺍﻓﺰﺍﻳﺶ ﻗﻴﻤﺖ ﺩﻳﮕﺮ ﻣﻮﺿﻮﻋﻴﺖ ﻧﺪﺍﺭﺩ.
ﭘﺲ ﻣــﺮﺩﻡ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺑﺪﻭﻥ ﻧﮕﺮﺍﻧــﻰ ﺍﺯ ﺍﻓﺰﺍﻳﺶ ﻗﻴﻤﺖﻫﺎ
ﺭﻣﻀﺎﻥ ﺁﺭﺍﻣﻰ ﺭﺍ ﺳﭙﺮﻯ ﻛﻨﻨﺪ.
ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ
ﻧﻘﺶ ﻣﻬﻢ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﺩﺭ ﺣﻞ ﻣﺸﻜﻼﺕ ﺍﻗﺘﺼﺎﺩﻯ
ﻋﻀﻮ ﻛﻤﻴﺴــﻴﻮﻥ ﺍﻗﺘﺼﺎﺩﻯ ﻣﺠﻠﺲ ﺷﻮﺭﺍﻯ ﺍﺳﻼﻣﻰ
ﮔﻔﺖ :ﺗﻨﻬﺎ ﺭﺍﻩ ﺑﺮﻭﻥﺭﻓﺖ ﺍﺯ ﻣﺸﻜﻼﺕ ﺍﻗﺘﺼﺎﺩﻯ ﻛﺸﻮﺭ
ﻭﺭﻭﺩ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﺩﺭ ﻋﺮﺻﻪ ﺍﻗﺘﺼﺎﺩ ﺍﺳﺖ .ﺷﻬﺎﺏ
ﻧﺎﺩﺭﻯ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﻧﺎﻣﮕﺬﺍﺭﻯ ﺍﻣﺴﺎﻝ ﺑﻪ ﻋﻨﻮﺍﻥ ﺍﻗﺘﺼﺎﺩ
ﻣﻘﺎﻭﻣﺘﻰ؛ ﺗﻮﻟﻴﺪ ،ﺍﺷﺘﻐﺎﻝ ﺍﺯ ﺳﻮﻯ ﺭﻫﺒﺮ ﻣﻌﻈﻢ ﺍﻧﻘﻼﺏ
ﺍﻓﺰﻭﺩ :ﺍﺟﺮﺍﻯ ﺳﻴﺎﺳــﺖﻫﺎﻯ ﺍﻗﺘﺼﺎﺩ ﻣﻘﺎﻭﻣﺘﻰ ﻭ ﻧﻘﺶ
ﺁﻥ ﺩﺭ ﺭﻭﻧﻖ ﺍﻗﺘﺼﺎﺩﻯ ﺗﺎ ﺣﺪﻯ ﺍﺳــﺖ ﻛﻪ ﺭﻫﺒﺮ ﻣﻌﻈﻢ
ﺍﻧﻘــﻼﺏ ﺑﻴﺶ ﺍﺯ 3ﺳــﺎﻝ ﻣﺘﻮﺍﻟﻰ ﻧﺎﻣﮕﺬﺍﺭﻯ ﺳــﺎﻻﻧﻪ ﺭﺍ
4ﺧﺮﺩﺍﺩ 1396
28ﺷﻌﺒﺎﻥ1438
25ﻣﻪ 2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /170ﭘﻴﺎﭘﻰ319
ﺑــﺮ ﺍﻳﻦ ﻣﺤﻮﺭ ﮔﺬﺍﺷــﺘﻪﺍﻧﺪ .ﻭﻯ ﺗﺼﺮﻳﺢ ﻛﺮﺩ:
ﻣﺴــﺌﻮﻻﻥ ﻭ ﻣﻘﺎﻡﻫﺎﻯ ﺍﺟﺮﺍﻳﻰ ﺑﺮﺍﻯ ﭘﻴﺸﺮﻓﺖ
ﻭ ﺗﻮﺳــﻌﻪ ﻛﺸــﻮﺭ ﺑﺎﻳﺪ ﺑﺎ ﺗﻤﺎﻡ ﺗــﻮﺍﻥ ﺍﺯ ﻫﻤﻪ
ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﺍﻥ ﺑﻮﻣــﻰ ﻭ ﻏﻴﺮﺑﻮﻣــﻰ ﺣﻤﺎﻳﺖ
ﻛﻨﻨﺪ ﻭ ﺑــﺎ ﺭﺍﻩﺍﻧــﺪﺍﺯﻯ ﻭ ﺗﻘﻮﻳــﺖ ﺑﻨﮕﺎﻩﻫﺎﻯ
ﻛﻮﭼــﻚ ﻭ ﺯﻭﺩﺑﺎﺯﺩﻩ ﺩﺭ ﻣﺴــﻴﺮ ﺍﻓﺰﺍﻳﺶ ﻭﻟﻴﺪ
ﻭ ﺍﺷﺘﻐﺎﻝ ﺑﻪﻭﻳﮋﻩ ﺑﺮﺍﻯ ﺟﻮﺍﻧﺎﻥ ﺟﻮﻳﺎﻯ ﻛﺎﺭ ﮔﺎﻡ ﺑﺮﺩﺍﺭﻧﺪ.
ﻧــﺎﺩﺭﻯ ﮔﻔﺖ :ﺟــﺬﺏ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭ ﻭ ﭘﻴﮕﻴﺮﻯ ﺑﺮﺍﻯ
ﺍﻳﺠﺎﺩ ﺑﺎﺯﺍﺭﭼﻪﻫﺎﻯ ﺗﺠــﺎﺭﻯ ﻣﺮﺯﻯ ﻣﻰﺗﻮﺍﻧﺪ ﺍﺯ
ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﻣﻬﻢ ﺑﺮﺍﻯ ﺣﻞ ﻣﺸــﻜﻞ ﺑﻴﻜﺎﺭﻯ ﺩﺭ
ﺍﺳﺘﺎﻥﻫﺎﻯ ﻣﺮﺯﻯ ﺑﺎﺷﺪ.
ﻭﻯ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﻧﻘﺶ ﻣﻮﺛــﺮ ﻧﻈﺎﻡ ﺑﺎﻧﻜﻰ ﺩﺭ
ﺗﺎﻣﻴــﻦ ﻣﻨﺎﺑﻊ ﻣــﻮﺭﺩ ﻧﻴﺎﺯ ﺑﺨــﺶ ﺗﻮﻟﻴﺪ ﺍﻇﻬﺎﺭ
ﻛﺮﺩ :ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﺑﺮﺧﻰ ﺑﺎﻧﻚﻫﺎﻯ ﺧﺼﻮﺻﻰ
ﻫﻤــﻜﺎﺭﻯ ﻗﺎﺑــﻞ ﺗﻮﺟﻬﻰ ﺑــﺮﺍﻯ ﭘﺮﺩﺍﺧﺖ ﺗﺴــﻬﻴﻼﺕ
ﺑﺮﺍﻯ ﺭﻭﻧﻖ ﻭﺍﺣﺪﻫﺎﻯ ﺗﻮﻟﻴﺪﻯ ﻛﻪ ﺩﺭ ﺭﺍﺳــﺘﺎﻯ ﺍﻗﺘﺼﺎﺩ
ﻣﻘﺎﻭﻣﺘﻰ ﺍﺳﺖ ،ﻧﺪﺍﺭﻧﺪ .ﻻﺯﻡ ﺍﺳﺖ ﺑﺎﻧﻚ ﺧﺼﻮﺻﻰ ﻫﻢ
ﺍﻫﺘﻤﺎﻡ ﺑﻴﺸﺘﺮﻯ ﺩﺍﺷﺘﻪ ﺑﺎﺷــﻨﺪ .ﻧﺎﺩﺭﻯ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ
ﺩﺭ ﺑﺮﻧﺎﻣﻪ ﺷﺸﻢ ﺗﻮﺟﻪ ﻭﻳﮋﻩﺍﻯ ﺑﻪ ﺗﻮﺳﻌﻪ ﺭﻭﺳﺘﺎﻫﺎ ﺷﺪﻩ
ﺍﺳــﺖ ،ﺍﻓﺰﻭﺩ :ﺍﺭﺗﻘــﺎﻯ ﺗﻮﺍﻧﻤﻨﺪﻯ ﻣﻌﻴﺸــﺘﻰ ﻭ ﺭﻓﺎﻫﻰ
ﺭﻭﺳــﺘﺎﻳﻴﺎﻥ ﻭﺍﺑﺴــﺘﻪ ﺑﻪ ﺑﺨﺶ ﻛﺸــﺎﻭﺭﺯﻯ ﺍﺳﺖ ﻭ ﺩﺭ
ﺻﻮﺭﺕ ﺗﻮﺟﻪ ﺑﻪ ﺍﻳﻦ ﺑﺨﺶ ﺍﻫﺪﺍﻑ ﺑﺮﻧﺎﻣﻪ ﺗﻮﺳــﻌﻪ ﻫﻢ
ﻣﺤﻘﻖ ﻣﻰﺷﻮﺩ.
ﭘﺎﻳﮕﺎﻩ ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ﺍﻳﺮﺍﻥ
ﻣﻴــﺰﺍﻥ ﻣﺼــﺮﻑ ﺁﺵ ﻭ ﺣﻠﻴــﻢ
ﺩﺭ ﻣــﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀــﺎﻥ ﺑﻪ ﻣﻴﺰﺍﻥ
ﻗﺎﺑﻞﺗﻮﺟﻬﻰ ﺍﻓﺰﺍﻳــﺶ ﻣﻰﻳﺎﺑﺪ ﺍﻣﺎ
ﺑﺮﺍﺳــﺎﺱ ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯﻫﺎﻯ ﺍﻧﺠﺎﻡ
ﺷــﺪﻩ ﺍﻳــﻦ ﺍﻓﺰﺍﻳﺶ ﺗﻘﺎﺿــﺎ ﺑﺎﻋﺚ
ﺍﻓﺰﺍﻳــﺶ ﭼﺸــﻤﮕﻴﺮ ﻗﻴﻤﺖﻫــﺎ
ﺣﺴﻴﻦ ﻣﺤﻤﺪﻯ
ﻧﺨﻮﺍﻫﺪ ﺷــﺪ .ﺍﻳﻦ ﺩﺭ ﺣﺎﻟﻰ ﺍﺳــﺖ
ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳﻪ
ﻛﻪ ﻗﻴﻤــﺖ ﻣــﻮﺍﺩ ﺍﻭﻟﻴــﻪ ﺍﺯ ﻗﺒﻴﻞ ﭘﺰﻧﺪﮔﺎﻥ ﻏﺬﺍﻫﺎﻯ
ﮔﻮﺷــﺖ ،ﺭﻭﻏــﻦ ،ﺷــﻜﺮ ،ﮔﻨﺪﻡ ﻭ
ﺳﻨﺘﻰ ﺗﻬﺮﺍﻥ
ﺣﺒﻮﺑﺎﺕ ﻧﺴــﺒﺖ ﺑﻪ ﺳــﺎﻝ ﮔﺬﺷﺘﻪ
ﺍﻓﺰﺍﻳﺶﻳﺎﻓﺘــﻪ ﻭ ﺑﺮﻫﻤﻴﻦ ﺍﺳــﺎﺱ
ﺍﺗﺤﺎﺩﻳﻪ ﺑﺎ ﻫﻤﺎﻫﻨﮕﻰ ﺍﺗــﺎﻕ ﺍﺻﻨﺎﻑ ﺍﻳﺮﺍﻥ ﺑﺮ ﺍﻓﺰﺍﻳﺶ ﻗﻴﻤﺖ
8ﺩﺭﺻــﺪﻯ ﺑﺮ ﺭﻭﻯ ﻏﺬﺍﻫﺎﻯ ﭘﺮﻣﺼﺮﻑ ﺩﺭ ﺍﻳﻦ ﻣﺎﻩ ﺑﻪ ﺗﻮﺍﻓﻖ
ﺭﺳــﻴﺪﻩﺍﻧﺪ.ﺩﺭ ﺍﻳﻦ ﻣﺎﻩ ﺗﻮﺻﻴﻪ ﻣﻦ ﺑﻪ ﻣﺮﺩﻡ ﺍﻳﻦ ﺍﺳــﺖ ﻛﻪ ﺍﺯ
ﻭﺍﺣﺪﻫﺎﻳﻰ ﻛﻪ ﺍﺯ ﺍﺗﺤﺎﺩﻳﻪ ﭘﺰﻧﺪﮔﺎﻥ ﻏﺬﺍﻫﺎﻯ ﺳــﻨﺘﻰ ﺗﻬﺮﺍﻥ،
ﭘﺮﻭﺍﻧﻪ ﻛﺴــﺐ ﺩﺭﻳﺎﻓﺖ ﻛﺮﺩﻩﺍﻧﺪ ﻣﻮﺍﺩ ﺧﻮﺭﺍﻛﻰ ﻣﻮﺭﺩ ﻣﺼﺮﻑ
ﺧــﻮﺩ ﺭﺍ ﺧﺮﻳــﺪﺍﺭﻯ ﻛﻨﻨﺪ .ﺧﺮﻳــﺪ ﺍﺯ ﺍﻳﻦ ﻭﺍﺣﺪﻫــﺎ ﺑﻪﻣﺜﺎﺑﻪ
ﺍﻫﻤﻴﺖ ﺩﺍﺩﻥ ﺑﻪﺳــﻼﻣﺖ ﺧﻮﺩ ﺍﺳــﺖ .ﻫﺮ ﻭﺍﺣﺪ ﺻﻨﻔﻰ ﻛﻪ
ﻋﻀﻮ ﺍﺗﺤﺎﺩﻳﻪ ﺍﺳــﺖ ﺑﺎ ﻧﺼﺐ ﺑﻨﺮ »ﻋﺎﻣﻠﻴﻦ ﻓﺮﻭﺵ ﻏﺬﺍﻫﺎﻯ
ﺳــﻨﺘﻰ ﺑﺎ ﻣﺠﻮﺯ ﺭﺳﻤﻰ ﺍﺯ ﻭﺯﺍﺭﺕ ﺑﻬﺪﺍﺷــﺖ ﻭ ﺍﺗﺤﺎﺩﻳﻪ« ﺍﺯ
ﺳــﺎﻳﺮ ﻭﺍﺣﺪﻫﺎﻯ ﻋﺮﺿﻪ ﻣﺸــﺨﺺ ﻣﻰﺷــﻮﺩ .ﻣﺘﺎﺳﻔﺎﻧﻪ ﺑﻪ
ﺩﻻﻳﻞ ﻣﺨﺘﻠﻒ ﺑﺮﺧﻰ ﺍﻓﺮﺍﺩ ﺳــﻮﺩﺟﻮ ﺍﺯ ﺍﻳﻦ ﻓﺮﺻﺖ ﺍﺳﺘﻔﺎﺩﻩ
ﻣﻰﻛﻨﻨــﺪ ﻭ ﺍﻗــﺪﺍﻡ ﺑﻪ ﻋﺮﺿــﻪ ﺁﺵ ﻭ ﺣﻠﻴــﻢ ﺩﺭ ﻭﺍﺣﺪﻫﺎﻯ
ﻏﻴﺮﺑﻬﺪﺍﺷــﺘﻰ ﻣﻰﻛﻨﻨﺪ .ﺑﺎﻳﺪ ﺑﮕﻮﻳﻢ ﺗﺎ ﺁﻧﺠﺎ ﻛﻪ ﺍﻣﻜﺎﻥ ﺩﺍﺭﻧﺪ
ﻛﻪ ﺍﺯ ﺧﺮﻳﺪ ﻣﻮﺍﺩ ﺧﻮﺭﺍﻛﻰ ﺩﺭ ﺍﻳﻦ ﻭﺍﺣﺪﻫﺎ ﺍﺟﺘﻨﺎﺏ ﻛﻨﻨﺪ .ﺩﺭ
ﺗﻬﺮﺍﻥ ﺣﺪﻭﺩ 3ﻫﺰﺍﺭ ﻭﺍﺣﺪ ﺩﺍﺭﺍﻯ ﭘﺮﻭﺍﻧﻪ ﻛﺴﺐ ﻓﻌﺎﻟﻴﺖ ﺩﺍﺭﻧﺪ
ﻛــﻪ ﺍﻳﻦ ﺗﻌﺪﺍﺩ ﺗﺎﻣﻴﻦﻛﻨﻨﺪﻩ ﻧﻴﺎﺯﻫﺎﻯ ﻣﺮﺩﻡ ﺍﺳــﺖ ﺍﺯ ﺍﻳﻦﺭﻭ
ﺩﻳﮕﺮ ﺿﺮﻭﺭﺗــﻰ ﻭﺟﻮﺩ ﻧﺪﺍﺭﺩ ﻛﻪ ﻣــﺮﺩﻡ ﻧﻴﺎﺯﻫﺎﻯ ﺧﻮﺩ ﺭﺍ ﺍﺯ
ﻭﺍﺣﺪﻫﺎﻯ ﺑﺪﻭﻥ ﭘﺮﻭﺍﻧﻪ ﻛﺴﺐ ﺗﻬﻴﻪ ﻛﻨﻨﺪ .ﺍﻟﺒﺘﻪ ﻳﻜﻰ ﺩﻳﮕﺮ ﺍﺯ
ﻣﻌﻀﻼﺕ ﻣﺎ ﺩﺭ ﺍﻳﻦ ﻣﺎﻩ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ ﺑﺮﺧﻰ ﺍﺯ ﺳﺎﻧﺪﻭﻳﭽﻰﻫﺎ
ﺍﻗــﺪﺍﻡ ﺑﻪ ﻓﺮﻭﺵ ﺁﺵ ﻭ ﺣﻠﻴﻢ ﻣﻰﻛﻨﻨــﺪ ﻛﻪ ﺑﺮﺧﻼﻑ ﻗﺎﻧﻮﻥ
ﺑﻮﺩﻩ ﻭ ﺩﻭﺑﺎﺭﻩ ﺑﻪ ﺷــﻬﺮﻭﻧﺪﺍﻥ ﺗﻮﺻﻴﻪ ﻣﻰﺷﻮﺩ ﻧﻴﺎﺯﻫﺎﻯ ﺍﻗﻼﻡ
ﺧﻮﺭﺍﻛــﻰ ﻣــﺎﻩ ﺭﻣﻀﺎﻥ ﺭﺍ ﺗﻨﻬــﺎ ﺍﺯ ﺍﻋﻀــﺎﻯ ﺍﺗﺤﺎﺩﻳﻪ ﺗﺎﻣﻴﻦ
ﻛﻨﻨــﺪ.ﺩﺭ ﺍﺩﺍﻣﻪ ﻗﻴﻤﺖﻫﺎﻯ ﻣﺼــﻮﺏ ﺍﺗﺤﺎﺩﻳﻪ ﺑﺮﺍﻯ ﺁﮔﺎﻫﻰ
ﺷﻬﺮﻭﻧﺪﺍﻥ ﺫﻛﺮ ﻣﻰﺷﻮﺩ:
ﻫﺮ ﻛﻴﻠﻮﮔﺮﻡ ﺣﻠﻴــﻢ ﻣﻌﺠﻮﻥ ﺑﺎ ﺗﻤﺎﻣﻰ ﻣﺨﻠﻔﺎﺕ 15ﻫﺰﺍﺭ
ﺗﻮﻣﺎﻥ ،ﻫﺮ ﭘﺮﺱ ﺣﻠﻴــﻢ ﻣﻌﺠﻮﻥ 8ﻫﺰﺍﺭ ﺗﻮﻣﺎﻥ ﺑﺎ ﻣﺨﻠﻔﺎﺕ،
ﻫﺮ ﻛﻴﻠﻮﮔﺮﻡ ﺁﺵ ﺷــﻠﻪﻗﻠﻤﻜﺎﺭ ﺑﺎ ﻣﺨﻠﻔﺎﺕ )ﺳﻴﺮ ﻭ ﭘﻴﺎﺯ( 15
ﻫﺰﺍﺭ ﺗﻮﻣﺎﻥ ،ﻫﺮ ﻛﻴﻠﻮﮔﺮﻡ ﺣﻠﻴﻢ ﻭ ﺷﻠﻪﻗﻠﻤﻜﺎﺭ ﺳﺎﺩﻩ 14ﻫﺰﺍﺭ
ﺗﻮﻣﺎﻥ ،ﻫﺮ ﻛﻴﻠﻮﮔﺮﻡ ﺍﻧﻮﺍﻉ ﺁﺵ ﺍﺯ ﻗﺒﻴﻞ ﺁﺵ ﺭﺷﺘﻪ ﻭ ﺁﺵ ﺩﻭﻍ
ﺑﺎ ﻣﺨﻠﻔــﺎﺕ 13ﻫﺰﺍﺭ ﺗﻮﻣﺎﻥ ،ﻫﺮ ﻛﻴﻠﻮﮔﺮﻡ ﺁﺵ ﺍﺯ ﻗﺒﻴﻞ ﺁﺵ
ﺭﺷــﺘﻪ ﻭ ﺁﺵ ﺩﻭﻍ ﺑﺪﻭﻥ ﻣﺨﻠﻔﺎﺕ 12ﻫﺰﺍﺭ ﺗﻮﻣﺎﻥ ،ﻫﺮ ﭘﺮﺱ
ﺁﺵ ﺭﺷﺘﻪ ﺳﺎﺩﻩ 7ﻫﺰﺍﺭ ﺗﻮﻣﺎﻥ
ﺧﺒﺮﺭﻭﺯ
ﺗﻴﺘﺮ
ﺗﻮﺯﻳﻊ ﺍﻗﻼﻡ ﺍﺳﺎﺳﻰ ﻭﻳﮋﻩ
ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀﺎﻥ ﺩﺭ ﻳﺰﺩ
ﻣﺪﻳﺮﺗﻨﻈﻴﻢ ﺑﺎﺯﺍﺭ ﺳﺎﺯﻣﺎﻥ ﺟﻬﺎﺩ ﻛﺸﺎﻭﺭﺯﻯ ﺍﺳﺘﺎﻥ ﻳﺰﺩ
ﮔﻔﺖ 4 :ﻗﻠﻢ ﻛﺎﻻﻯ ﺍﺳﺎﺳــﻰ ﻭﻳﮋﻩ ﻣــﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀﺎﻥ
ﺍﺯﺍﻣﺮﻭﺯ ﺑﻪ ﻓﺮﻭﺷــﮕﺎﻩﻫﺎﻯ ﺯﻧﺠﻴﺮﻩﺍﻯ ﻭﺗﻌﺎﻭﻧﻰ ﻛﺎﺭﻣﻨﺪﻯ
ﻭ ﻛﺎﺭﮔﺮﻯ ﻋﺮﺿﻪ ﻣﻰﺷــﻮﺩ.ﺑﻪ ﮔﺰﺍﺭﺵ ﺧﺒﺮﻧﮕﺎﺭ ﺭﻭﺯﻧﺎﻣﻪ
»ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ« ﺑﻪ ﻧﻘﻞ ﺍﺯ ﺭﻭﺍﺑﻂ ﻋﻤﻮﻣﻰ ﺳﺎﺯﻣﺎﻥ
ﺟﻬﺎﺩ ﻛﺸــﺎﻭﺭﺯﻯ ﺍﺳﺘﺎﻥ ﻳﺰﺩ ،ﺳــﻴﺪ ﺣﺴﻴﻦ ﺑﺨﺸﺎﻳﺶ
ﮔﻔﺖ :ﺍﻳﻦ ﺍﻗﻼﻡ ﺷــﺎﻣﻞ ﺑﺮﻧﺞ ﺳــﻔﻴﺪ ﺑﺎ ﻗﻴﻤﺖ 2ﻫﺰﺍﺭﻭ
700ﺗﻮﻣﺎﻥ ،ﺷﻜﺮ 2ﻫﺰﺍﺭﻭ 700ﺗﻮﻣﺎﻥ،ﮔﻮﺷﺖ ﻣﻨﺠﻤﺪ
23ﻫــﺰﺍﺭ ﻭ 500ﺗﻮﻣﺎﻥ ﻭ ﻣﺮﻍ ﻣﻨﺠﻤــﺪ 5ﻫﺰﺍﺭﻭ 600
ﺗﻮﻣــﺎﻥ ﺩﺭ ﺑﺎﺯﺍﺭ ﺗﻮﺯﻳــﻊ ﻣﻰﺷﻮﺩ.ﺑﺨﺸــﺎﻳﺶ ﺍﻓﺰﻭﺩ :ﺍﻳﻦ
ﺍﻗﻼﻡ ﺩﺭ ﻓﺮﻭﺷــﮕﺎﻩﻫﺎﻯ ﺯﻧﺠﻴــﺮﻩﺍﻯ ﻭﺍﺗﺤﺎﺩﻳﻪﻫﺎ ﻋﺮﺿﻪ
ﺧﻮﺍﻫﺪﺷــﺪ ﻭﺍﻳﻦ ﻣﺮﺍﻛﺰ ﻫﻢ ﺑﺎ ﻗﻴﻤﺖﻫﺎﻯ ﺗﻌﻴﻴﻦ ﺷــﺪﻩ
ﺑﻪ ﻣﺮﺍﺟﻌﺎﻥ ﺍﺭﺍﺋﻪ ﺧﻮﺍﻫﻨﺪﻛــﺮﺩ.ﻭﻯ ﺍﻓﺰﻭﺩ :ﻋﻼﻭﻩ ﺑﺮ ﺍﻳﻦ
ﺍﻗــﻼﻡ ﻫﻤﭽﻨﻴﻦ ﻣﺮﻍ 400ﺗﻮﻣﺎﻥ ﺯﻳﺮ ﻗﻴﻤﺖ ﻭ ﻟﺒﻨﻴﺎﺕ ﻭ
ﺭﻭﻏﻦ ﻧﻴﺰ ﺑﺎ 15ﺩﺭﺻﺪ ﺗﺨﻔﻴﻒ ﺩﺭ ﻧﻤﺎﻳﺸﮕﺎﻩ ﻋﺮﺿﻪ ﺍﻗﻼﻡ
ﺍﺳﺎﺳﻰ ﻣﺮﺩﻡ ﺩﺭ ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀﺎﻥ ﺗﻮﺯﻳﻊ ﺧﻮﺍﻫﺪ ﺷﺪ.
ﺍﺟﺎﺯﻩ ﺗﻮﺯﻳﻊ ﺳﺎﻧﺪﻭﻳﺞ ﺳﺮﺩ
ﺑﻴﺮﻭﻥﺑﺮ
ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳﻪ ﺍﻏﺬﻳﻪﻓﺮﻭﺷــﺎﻥ ﻣــﻮﺍﺩ ﻏﺬﺍﻳﻰ ﺍﺯ ﻣﺠﺎﺯ
ﺑﻮﺩﻥ ﺍﺭﺍﺋﻪ ﺳﺎﻧﺪﻭﻳﭻ ﺳــﺮﺩ ﺑﻴﺮﻭﻥﺑﺮ ﺩﺭ ﺍﻳﺎﻡ ﻣﺎﻩ ﻣﺒﺎﺭﻙ
ﺭﻣﻀــﺎﻥ ﺧﺒﺮ ﺩﺍﺩ .ﺑﻪ ﮔﺰﺍﺭﺵ ﺍﻳﺴــﻨﺎ ،ﺍﺳــﺪﺍﷲ ﺍﺣﻤﺪﻯ
ﺷــﻬﺮﻳﻮﺭ ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﻃﺒﻖ ﺷــﻴﻮﻩﻧﺎﻣﻪﺍﻯ ﻛــﻪ ﺑﻪ ﻃﻮﺭ
ﻣﻌﻤﻮﻝ ﺍﺯ ﺳــﻮﻯ ﺍﻣﺎﻛﻦ ﺍﺑﻼﻍ ﻣﻰﺷﻮﺩ ﻭﺍﺣﺪﻫﺎﻯ ﺻﻨﻔﻰ
ﻣﺠﻮﺯﺩﺍﺭ ﺩﺭ ﺍﻳﺎﻡ ﻣﺎﻩ ﻣﺒﺎﺭﻙ ﺭﻣﻀﺎﻥ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺑﻪ ﺻﻮﺭﺕ
ﺑﻴﺮﻭﻥﺑﺮ ﺳﺎﻧﺪﻭﻳﭻﻫﺎﻯ ﺳــﺮﺩ ﺍﺭﺍﺋﻪ ﻛﻨﻨﺪ ﺍﻣﺎ ﺑﺎ ﺍﻳﻦ ﺣﺎﻝ
ﭘﺬﻳﺮﺍﻳﻰ ﺍﺯ ﻣﺸــﺘﺮﻳﺎﻥ ﺩﺭ ﺩﺍﺧﻞ ﻭﺍﺣﺪ ﺻﻨﻔﻰ ﻳﺎ ﻓﺮﻭﺵ
ﺳﺎﻧﺪﻭﻳﭻﻫﺎﻯ ﮔﺮﻡ ﺗﺨﻠﻒ ﺑﻪ ﺷﻤﺎﺭ ﺭﻓﺘﻪ ﻭ ﺑﺎ ﺁﻥ ﺑﺮﺧﻮﺭﺩ
ﻣﻰﺷــﻮﺩ .ﻭﻯ ﺍﺩﺍﻣــﻪ ﺩﺍﺩ :ﺑﻪ ﺍﻳﻦ ﺗﺮﺗﻴــﺐ ﺍﻳﻦ ﻭﺍﺣﺪﻫﺎ
ﻣﻰﺗﻮﺍﻧﻨﺪ ﺩﺭ ﻃﻮﻝ ﺭﻭﺯ ﺑﻪ ﺷﻴﻮﻩ ﺑﻴﺮﻭﻥﺑﺮ ﻓﻌﺎﻟﻴﺖ ﻛﻨﻨﺪ.
ﺭﻭﺯﻧﺎﻣﻪ ﺗﺨﺼﺼﻰ ﺻﺒﺢ ﺍﻳﺮﺍﻥ
ﭘﻨﺠﺸﻨﺒﻪ
4ﺧﺮﺩﺍﺩ 1396
28ﺷﻌﺒﺎﻥ1438
25ﻣﻪ2017
ﺳﺎﻝ ﺩﻭﻡ ﺷﻤﺎﺭﻩ 170ﭘﻴﺎﭘﻰ319
ﻣﻨﺸﻮﺭ ﺍﺧﻼﻕ ﺣﺮﻓﻪﺍﻯ ﺭﻭﺯﻧﺎﻣﻪﻧﮕﺎﺭﻯ ﺩﺭ ﺭﻭﺯﻧﺎﻣﻪ
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ﭼﺎﭘﺨﺎﻧﻪ :ﺷﺮﻛﺖ ﭼﺎپ ﺭﻭﺍﻕ ﺭﻭﺷﻦﻣﻬﺮ
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ﭼﻨﺪ ﺳﺎﻝ ﭘﻴﺶ ﻳﻜﻰ ﺍﺯ ﺗﺤﻠﻴﻠﮕﺮﺍﻥ ﺣﻮﺯﻩ ﻓﻨﺎﻭﺭﻯ ﺍﺯ ﭘﻴﺶﺑﻴﻨﻰﻫﺎﻯ
ﺳﺎﺭﺍ ﺭﺷﺎﺩﻯﺯﺍﺩﻩ ﺧﻮﺩ ﺩﺭﺑﺎﺭﻩ ﺁﻳﻨﺪﻩ ﻭ ﺳـﻠﻄﻪ ﻓﻨﺎﻭﺭﻯ ﺑﺮﺟﻬﺎﻥ ﺳﺨﻦ ﮔﻔﺘﻪ ﺑﻮﺩ .ﺍﻳﻦ
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ﻛﺎﺭﺷـﻨﺎﺱ ﺑﺎ ﺍﻋﺘﻘﺎﺩ ﺑﻪ ﺍﻳﻨﻜﻪ ﻧﺮﻡﺍﻓﺰﺍﺭﻫﺎ ﺍﺯ ﺳـﺨﺖﺍﻓﺰﺍﺭ ﭘﻴﺸـﻰ
ﺧﻮﺍﻫﻨـﺪ ﮔﺮﻓﺖ ،ﮔﻔﺖ» :ﺑﻪﺯﻭﺩﻯ ﻧﺮﻡﺍﻓﺰﺍﺭﻫـﺎ ﺟﻬﺎﻥ ﺭﺍ ﻣﻰﺑﻠﻌﻨﺪ«.
ﺍﻳﻦ ﺗﺼﻮﺭ ﺗﺎ ﭼﻨﺪ ﺳـﺎﻝ ﭘﻴﺶ ﻛﻤﻰ ﺧﻨﺪﻩﺩﺍﺭ ﻭ ﻏﻴﺮﻗﺎﺑﻞﺑﺎﻭﺭ ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳـﻴﺪ ،ﺍﻣﺎ ﺑﺎ
ﺍﻓﺰﺍﻳﺶ ﻗﺪﺭﺕ ﺍﻳﻨﺘﺮﻧﺖ ﻭ ﻇﻬﻮﺭ ﺷـﺮﻛﺖﻫﺎﻯ ﺁﻧﻼﻳـﻦ ﺭﻧﮓ ﻭ ﺑﻮﻯ ﺟﺪﻯﺗﺮﻯ ﺑﻪ ﺧﻮﺩ
ﮔﺮﻓـﺖ .ﻣﺎﺟﺮﺍ ﻭﻗﺘﻰ ﺟﺪﻯﺗﺮ ﺷـﺪ ﻛﻪ ﺩﺭ ﻃﻮﻝ ﻳﻚ ﺩﻫﻪ ﻭﺭﻕ ﺑﺮﮔﺸـﺖ ﻭ ﺩﺭ ﺟﺪﻭﻝ
ﺑﺎﺍﺭﺯﺵﺗﺮﻳﻦ ﺷـﺮﻛﺖﻫﺎﻯ ﺟﻬﺎﻥ 5ﺷﺮﻛﺖ ﺑﺰﺭگ ﻓﻨﺎﻭﺭﻯ ﺑﻪﺟﺎﻯ ﺷﺮﻛﺖﻫﺎﻯ ﻧﻔﺘﻰ ﻭ
ﺻﻨﻌﺘﻰ ﺑﻪ ﻣﻘﺎﻡ ﺻﺪﺭﻧﺸـﻴﻨﻰ ﺭﺳـﻴﺪﻧﺪ .ﻫﻤﻪ ﺍﻳﻦ ﺍﺗﻔﺎﻗﺎﺕ ﺑﺎﻋﺚ ﺷﺪ ﺑﺎﺭ ﺩﻳﮕﺮ ﻧﻈﺮﻳﻪ
ﺑﻠﻌﻴﺪﻩ ﺷﺪﻥ ﺟﻬﺎﻥ ﺑﻪﻭﺳﻴﻠﻪ ﻓﻨﺎﻭﺭﻯ ﻗﺪﺭﺕ ﺑﮕﻴﺮﺩ.
ﭘﻴﺶﺑﻴﻨﻰ ﺗﺤﻠﻴﻠﮕﺮﺍﻥ ﺍﺯ ﺁﻳﻨﺪﻩ ﺻﻨﻌﺖ
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ﺑﺎ 53ﺍﻣﺘﻴﺎﺯ
ﺭﻭﺯﻧﺎﻣﻪ
ﺩﺭ ﻣﻴﺎﻥ ﺭﻭﺯﻧﺎﻣﻪﻫﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ ﻣﻘﺎﻡ 8
ﺩﺭ ﻣﻴﺎﻥ ﺭﻭﺯﻧﺎﻣﻪ ﻫﺎﻯ ﺗﺨﺼﺼﻰ ﻣﻘﺎﻡ 1
ﺩﺭ ﻣﻴﺎﻥ 290ﺭﻭﺯﻧـﺎﻣـﻪ ﻛﺸﻮﺭ ﻣﻘﺎﻡ 39
ﻳﺎﺩﺩﺍﺷﺖ
ﺟﺎﻯ ﺧﺎﻟﻰ ﺍﻳﺮﺍﻥ ﺩﺭ ﻗﺎﻓﻠﻪ ﺟﻬﺎﻧﻰ
ﻧﺮﻡﺍﻓﺰﺍﺭ
ﻧﮕﺎﻫــﻰ ﺑﻪ ﺗﻴﺘــﺮ ﺍﺧﺒﺎﺭ ﻧﺸــﺎﻥ ﻣﻰﺩﻫﺪ ﻫﺮﺭﻭﺯ
ﺧﺒﺮ ﺗﺎﺯﻩﺍﻯ ﺍﺯ ﺭﺷــﺪ ﻓﻨﺎﻭﺭﻯ ﻭ ﺗﻮﺳــﻌﻪ ﻧﺮﻡﺍﻓﺰﺍﺭﻫﺎ
ﺩﺭ ﺟﻬﺎﻥ ﺑــﻪ ﮔﻮﺵ ﻣﻰﺭﺳــﺪ ﻭ ﻫﻤﻪﭼﻴﺰ ﮔﻮﻳﺎﻯ
ﺁﻥ ﺍﺳــﺖ ﻛﻪ ﺑﻪﺯﻭﺩﻯ ﻧﺮﻡﺍﻓﺰﺍﺭﻫﺎ ﺑﻪ ﻳﺎﺭ ﻫﻤﻴﺸﮕﻰ
ﺍﻧﺴﺎﻥﻫﺎ ﺗﺒﺪﻳﻞ ﻣﻰﺷﻮﻧﺪ .ﺑﺮﻧﺎﻣﻪﻫﺎﻳﻰ ﻛﻪ ﺍﺯ ﺧﻮﺍﺏ
ﺗــﺎ ﺑﻴﺪﺍﺭﻯ ﻭ ﺍﺯ ﺧﺎﻧــﻪ ﺗﺎ ﻣﺤﻞ ﻛﺎﺭ ،ﻫﻤﻴﺸــﻪ ﻭ ﺩﺭ
ﺳﺎﺭﺍ ﺭﺷﺎﺩﻯﺯﺍﺩﻩ
ﻫﺮﻟﺤﻈــﻪ ﺣﻀﻮﺭ ﺩﺍﺭﻧﺪ ﻭ ﺑــﺮﺍﻯ ﻫﺮ ﺍﺗﻔﺎﻗﻰ ﺭﺍﻩﺣﻞ
ﺭﻭﺯﻧﺎﻣﻪﻧﮕﺎﺭ
ﻭﻳﮋﻩ ﺧــﻮﺩ ﺭﺍ ﺍﺭﺍﺋﻪ ﻣﻰﺩﻫﻨﺪ .ﻫﻤﻴﻦ ﻣﻮﺿﻮﻉ ﺑﺎﻋﺚ
ﺷﺪﻩ ﺻﻨﻌﺖ ﻧﺮﻡﺍﻓﺰﺍﺭ ﻛﻪ ﺗﺎ ﭼﻨﺪ ﺳﺎﻝ ﭘﻴﺶ ﺷﻐﻠﻰ
ﺑﻪ ﻃﻮﺭ ﺗﻘﺮﻳﺒﻰ ﻣﻴﺎﻧﻪ ﺑﻪ ﺷﻤﺎﺭ ﻣﻰﺁﻣﺪ ،ﺍﻳﻦ ﺭﻭﺯﻫﺎ ﭘﺎﻯ ﺧﻮﺩ ﺭﺍ ﺑﻪ ﺗﻤﺎﻡ ﺻﻨﺎﻳﻊ
ﺑــﺎﺯ ﻛﻨﺪ ،ﺑﻪ ﻫﻤﻴﻦ ﺩﻟﻴﻞ ﺑﺎ ﻧﮕﺎﻫﻰ ﺑﻪ ﻓﻬﺮﺳــﺖ ﻣﺸــﺎﻏﻞ ﭘﺮﺩﺭﺁﻣﺪ ﺟﻬﺎﻥ،
ﻣﻰﺗﻮﺍﻥ ﺑﻪﺭﺍﺣﺘﻰ ﻧﺎﻡ ﻣﺸــﺎﻏﻞ ﺍﻳﻦ ﺣﻮﺯﻩ ﺭﺍ ﻧﻴﺰ ﺩﻳﺪ .ﺍﻟﺒﺘﻪ ﺩﺭﺁﻣﺪﺯﺍﻳﻰ ﺍﻳﻦ
ﺻﻨﻌﺖ ﺩﺭ ﺍﻳﺮﺍﻥ ﻫﻨﻮﺯ ﻫﻢ ﮔﺎﻣﻰ ﺍﺯ ﻣﺘﻮﺳﻂ ﺟﻬﺎﻧﻰ ﻋﻘﺐﻣﺎﻧﺪﻩ ﻭ ﺑﺮﺗﺮﻳﻦﻫﺎﻯ
ﻓﻨﺎﻭﺭﻯ ﺍﻳﺮﺍﻥ ﺭﺍﻩ ﺯﻳﺎﺩﻯ ﺗﺎ ﻫﻢﻗﺪ ﺷﺪﻥ ﺑﺎ ﻏﻮﻝﻫﺎﻯ ﻓﻨﺎﻭﺭﻯ ﺟﻬﺎﻥ ﺩﺭ ﭘﻴﺶ
ﺩﺍﺭﻧــﺪ .ﺍﻟﮕﻮﻯ ﺭﺷــﺪ ﺻﻨﻌﺖ ﻧﺮﻡﺍﻓﺰﺍﺭ ﺩﺭ ﺍﻳــﺮﺍﻥ ﺭﺍ ﺑﺎ ﻫﻴﭻﻳﻚ ﺍﺯ ﻧﻤﻮﻧﻪﻫﺎﻯ
ﺟﻬﺎﻧﻰ ﻧﻤﻰﺗﻮﺍﻥ ﻣﻘﺎﻳﺴﻪ ﻛﺮﺩ ،ﺯﻳﺮﺍ ﺩﻭ ﺩﻫﻪ ﭘﻴﺶ ﻭ ﻫﻤﺰﻣﺎﻥ ﺑﺎ ﺭﻭﺯﻫﺎﻳﻰ ﻛﻪ
ﺻﻨﻌﺖ ﻧﺮﻡﺍﻓﺰﺍﺭ ﮔﺎﻡﻫﺎﻯ ﻧﺨﺴــﺖ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﺟﻬﺎﻥ ﺑﺮﻣﻰﺩﺍﺷﺖ ،ﻗﻮﺍﻧﻴﻦ ﻭ
ﻣﻘﺮﺭﺍﺗــﻰ ﺑﺮﺍﻯ ﺣﻔﺎﻇﺖ ﺍﺯ ﮔﺎﻡﻫﺎﻯ ﻟــﺮﺯﺍﻥ ﺍﻳﻦ ﺻﻨﻌﺖ ﺗﺪﻭﻳﻦ ﻭ ﺑﻪ ﻣﺮﺣﻠﻪ
ﺍﺟــﺮﺍ ﺩﺭﺁﻣﺪ .ﻣﻬﻢﺗﺮﻳﻦ ﻗﺎﻧﻮﻧﻰ ﻛﻪ ﺑﻪ ﺭﺷــﺪ ﺍﻳﻦ ﺣــﻮﺯﻩ ﻛﻤﻚ ﻛﺮﺩ ،ﻗﺎﻧﻮﻥ
ﻛﭙﻰﺭﺍﻳــﺖ ﺑﻮﺩ .ﺑﺮﺍﺳــﺎﺱ ﺍﻳﻦ ﻗﺎﻧــﻮﻥ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﻣﺤﺘــﻮﺍ ﻭ ﻧﺮﻡﺍﻓﺰﺍﺭ
ﺑﺪﻭﻥ ﺩﻏﺪﻏﻪ ﺍﺯ ﻛﭙﻰ ﻏﻴﺮﻗﺎﻧﻮﻧﻰ ﭘﺎ ﺑﻪ ﻋﺮﺻﻪ ﺭﻗﺎﺑﺖ ﮔﺬﺍﺷــﺘﻨﺪ ﻭ ﺗﻮﺍﻧﺴﺘﻨﺪ
ﻣﺴــﻴﺮ ﺭﺷﺪ ﻭ ﺩﺭﺁﻣﺪﺯﺍﻳﻰ ﺭﺍ ﭘﺸﺖﺳﺮ ﺑﮕﺬﺍﺭﻧﺪ ،ﺍﻣﺎ ﺩﺭ ﺍﻳﺮﺍﻥ ﻫﻨﻮﺯ ﻫﻢ ﻗﺎﻧﻮﻥ
ﻛﭙﻰﺭﺍﻳــﺖ ﻗﺪﺭﺕ ﭼﻨﺪﺍﻧﻰ ﻧﺪﺍﺭﺩ ﻭ ﺍﻣﺎﻭﺍﮔﺮﻫﺎﻯ ﺯﻳﺎﺩﻯ ﻣﺎﻧﻨﺪ ﭼﺎﻟﻪ ﺑﺮ ﺳــﺮ
ﺭﺍﻩ ﺑﺎﺯﻳﮕــﺮﺍﻥ ﺍﻳﻦ ﺣﻮﺯﻩ ﻗﺮﺍﺭ ﺩﺍﺭﺩ .ﻓﻌﺎﻻﻥ ﺣــﻮﺯﻩ ﻧﺮﻡﺍﻓﺰﺍﺭ ﺩﺭ ﺍﻳﺮﺍﻥ ﺗﻼﺵ
ﻣﻰﻛﻨﻨﺪ ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺗﺎﺯﻩﻫﺎﻯ ﺟﻬﺎﻥ ﻭ ﺍﻟﮕﻮﺑﺮﺩﺍﺭﻯ ﺍﺯ ﺑﻬﺘﺮﻳﻦﻫﺎ ،ﺳﻬﻤﻰ ﺍﺯ
ﺑﺎﺯﺍﺭ ﺭﻗﺎﺑﺖ ﺭﺍ ﺍﺯ ﺁﻥ ﺧﻮﺩ ﺳــﺎﺯﻧﺪ ﻭ ﺍﺗﻔﺎﻗﺎ ﺗﻮﻟﺪ ﺍﺳﺘﺎﺭﺕﺁپﻫﺎﻯ ﺁﻧﻼﻳﻦ ﻧﻴﺰ ﺗﺎ
ﺣﺪﻭﺩﻯ ﺑﻪ ﺭﻭﻧﻖ ﺍﻳﻦ ﺑﺎﺯﺍﺭ ﻛﻤﻚ ﻛﺮﺩ ،ﺍﻣﺎ ﺑﻪ ﺩﻟﻴﻞ ﻫﻤﺎﻥ ﻣﺸﻜﻞ ﻫﻤﻴﺸﮕﻰ
ﻳﻌﻨﻰ ﻧﺒﻮﺩ ﻗﺎﻧﻮﻥ ﻛﭙﻰﺭﺍﻳﺖ ﻭ ﻣﺸــﻜﻼﺕ ﻣﺸﺎﺑﻪ ﺗﻮﺍﻥ ﺭﻗﺎﺑﺘﻰ ﺁﻧﺎﻥ ﺑﻪ ﺳﻘﻔﻰ
ﻣﺤﺪﻭﺩ ﺷــﺪﻩ ﻭ ﺩﻳﮕﺮ ﺗﻮﺍﻥ ﺭﺷــﺪ ﺑﻴﺸــﺘﺮ ﻧﺪﺍﺭﻧﺪ .ﺍﻟﺒﺘﻪ ﺑﻪ ﺍﻳﻦ ﻣﺸﻜﻞ ﺑﺎﻳﺪ
ﻣﺸــﻜﻼﺗﻰ ﺍﺯﺟﻤﻠﻪ ﺑﻰﺗﺠﺮﺑﮕﻰ ،ﻣﻘﺎﻭﻣﺖ ﻛﺎﺭﺑﺮﺍﻥ ﻭ ﺳﺎﺯﻣﺎﻥﻫﺎ ﺩﺭ ﭘﺬﻳﺮﺵ
ﺩﺳــﺘﮕﺎﻩﻫﺎﻯ ﺟﺪﻳﺪ ﻭ ﻧﺒﻮﺩ ﺳﺮﻣﺎﻳﻪ ﻛﺎﻓﻰ ﺭﺍ ﻧﻴﺰ ﺍﺿﺎﻓﻪ ﻛﺮﺩ ﺗﺎ ﺑﺘﻮﺍﻥ ﺩﻟﻴﻠﻰ
ﻣﻮﺟﻪ ﺑﺮﺍﻯ ﻋﻘﺐ ﻣﺎﻧﺪﻥ ﺍﺯ ﻗﺎﻓﻠﻪ ﭘﺮﺷــﺘﺎﺏ ﺻﻨﻌﺖ ﻧﺮﻡﺍﻓﺰﺍﺭ ﺩﺭ ﺟﻬﺎﻥ ﭘﻴﺪﺍ
ﻛﺮﺩ .ﺁﻧﭽﻪ ﺍﺯ ﻇﻮﺍﻫﺮ ﺍﻣﺮ ﭘﻴﺪﺍﺳــﺖ ﺁﻥ ﺍﺳﺖ ﻛﻪ ﺩﺍﻧﺶ ﺍﻭﻟﻴﻪ ﻭ ﻣﻬﺎﺭﺕ ﺣﻀﻮﺭ
ﺩﺭ ﺍﻳﻦ ﻋﺮﺻﻪ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ،ﺍﻣﺎ ﺑﻘﻴﻪ ﻧﻴﺎﺯﻫﺎ ﻣﺎﻧﻨﺪ ﺳــﺮﻣﺎﻳﻪ ،ﻗﺎﻧﻮﻥ ﻭ ﺍﺳﺘﺎﻧﺪﺍﺭﺩ
ﻫﻤﭽﻨﺎﻥ ﺑﺪﻭﻥ ﭘﺎﺳﺦ ﺑﺎﻗﻰﻣﺎﻧﺪﻩ ﺍﺳﺖ .ﺍﻳﻦ ﻛﻤﺒﻮﺩﻫﺎ ﺑﺎﻋﺚ ﻣﻰﺷﻮﺩ ﺑﻪﺟﺎﻯ
ﺁﻧﻜﻪ ﺍﺳﺘﺎﺭﺕﺁپﻫﺎﻯ ﻛﻮﭼﻚ ﺍﻳﺮﺍﻧﻰ ﺑﻪ ﺷﺮﻛﺖﻫﺎﻯ ﺑﺰﺭگ ﻓﻨﺎﻭﺭﻯ ﺗﺒﺪﻳﻞ
ﺷــﻮﻧﺪ ،ﺩﺭ ﻫﻤﺎﻥ ﻣﺮﺣﻠﻪ ﻛﭙﻰ ﺍﻳﺪﻩﻫﺎﻯ ﻣﻮﻓﻖ ﺑﺎﻗﻰ ﺑﻤﺎﻧﻨﺪ ﻭ ﻛﻤﻰ ﺑﻌﺪ ﻫﻢ
ﺑﻪ ﺳــﺮﺍﻍ ﺷﻐﻞﻫﺎﻯ ﺑﻌﺪﻯ ﺑﺮﻭﻧﺪ .ﺑﺎﻳﺪ ﺑﻪ ﺍﻳﻦ ﻧﻜﺘﻪ ﺗﻮﺟﻪ ﺩﺍﺷﺖ ﻛﻪ ﺍﮔﺮ ﻗﺮﺍﺭ
ﺍﺳﺖ ﺳــﻬﻤﻰ ﺩﺭ ﺁﻳﻨﺪﻩ ﭘﺮﺷﺘﺎﺏ ﻓﻨﺎﻭﺭﻯ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻴﻢ ،ﺑﺎﻳﺪ ﺑﻪﺟﺎﻯ ﺷﻌﺎﺭ
ﭘﻴﺶ ﺍﺯ ﻫﺮ ﭼﻴﺰ ﺑﻪ ﺳﺮﺍﻍ ﺍﺻﻼﺡ ﻗﻮﺍﻧﻴﻦ ﻭ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﻫﺎﻯ ﺍﻳﻦ ﺣﻮﺯﻩ ﺑﺮﻭﻳﻢ ﺗﺎ
ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﺍﻥ ﺑﺎ ﺍﻃﻤﻴﻨﺎﻥ ﺑﻴﺸﺘﺮﻯ ﺑﻪ ﺍﻳﻦ ﻋﺮﺻﻪ ﮔﺎﻡ ﺑﮕﺬﺍﺭﻧﺪ ﻭ ﺩﺭﻧﻬﺎﻳﺖ
ﺭﺍﻩ ﺑﺮﺍﻯ ﺭﻗﺎﺑﺖ ﺩﺭ ﻋﺮﺻﻪ ﺟﻬﺎﻧﻰ ﻓﺮﺍﻫﻢ ﺷﻮﺩ.
ﺩﻧﻴﺎﻯ ﻓﻨﺎﻭﺭﻯ
ﺗﺤﻮﻝ ﺩﻧﻴﺎﻯ ﻓﻨﺎﻭﺭﻯ ﺩﺭ ﺭﺍﻩ ﺍﺳﺖ
ﺷﺮﻛﺖ ﺳﻮﻧﻰ ﺩﺭ ﺗﻼﺵ ﺑﺮﺍﻯ ﺳــﺎﺧﺖ ﺣﺴﮕﺮ 150ﻣﮕﺎﭘﻴﻜﺴﻠﻰ ﺍﺳﺖ
ﻛﻪ ﺗﻜﻤﻴﻞ ﺁﻥ ﺩﺭ ﺳــﺎﻝ 2018ﻣﻴﻼﺩﻯ ﺩﻧﻴﺎﻯ ﻋﻜﺎﺳــﻰ ﻭ ﻓﻴﻠﻤﺒﺮﺩﺍﺭﻯ ﺭﺍ
ﻣﺘﺤــﻮﻝ ﺧﻮﺍﻫﺪ ﻛﺮﺩ .ﺑــﻪ ﮔﺰﺍﺭﺵ ﻣﻬﺮ ﺑﻪ ﻧﻘﻞ ﺍﺯ ﺩﻳﺠﻴﺘﺎﻝ ﺗﺮﻧﺪﺯ ،ﺳــﻮﻧﻰ
ﻧﺨﺴــﺘﻴﻦﺑﺎﺭ ﺩﺭ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺳــﺒﻴﺖ 2017ﺩﺭ ﺁﻟﻤﺎﻥ ﺩﺭ ﻣﺎﺭﺱ ﮔﺬﺷﺘﻪ،
ﺟﺰﺋﻴﺎﺗﻰ ﺭﺍ ﺩﺭﺑﺎﺭﻩ ﺍﻳﻦ ﺣﺴــﮕﺮ ﺟﺪﻳﺪ ﺍﻋﻼﻡ ﻛﺮﺩ .ﺍﻳﻦ ﺣﺴﮕﺮ 100ﻣﻴﻠﻴﻮﻥ
ﭘﻴﻜﺴﻠﻰ ﻣﻰﺗﻮﺍﻧﺪ ﺟﺰﺋﻴﺎﺗﻰ ﺑﻰﻧﻈﻴﺮ ﺭﺍ ﺛﺒﺖ ﻛﻨﺪ ﻛﻪ ﺗﺎﺑﻪﺣﺎﻝ ﺑﺮﺍﻯ ﻛﺎﺭﺑﺮﺍﻥ
ﺩﻭﺭﺑﻴﻦﻫﺎﻯ ﺩﻳﺠﻴﺘﺎﻝ ﺳــﺎﺑﻘﻪ ﻧﺪﺍﺷــﺘﻪ ﺍﺳــﺖ .ﺑﻪﻋﻨﻮﺍﻥﻣﺜــﺎﻝ ﻣﻰﺗﻮﺍﻥ
ﺑﻪ ﻛﻮﭼﻜﺘﺮﻳﻦ ﺍﺟﺰﺍ ﻭ ﺳــﺎﺧﺘﺎﺭ ﻣﻮﺟﻮﺩﺍﺕ ﺑﺴــﻴﺎﺭ ﻛﻮﭼﻚ ﺍﺷــﺎﺭﻩ ﻛﺮﺩ ﻛﻪ
ﻣﺸــﺎﻫﺪﻩ ﺁﻧﻬﺎ ﺗﺎﺑﻪﺣﺎﻝ ﺑﺎ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﻣﻴﻜﺮﻭﺳــﻜﻮپ ﻣﻤﻜﻦ ﺑﻮﺩﻩ ﺍﺳﺖ.
ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺍﻳﻦ ﺣﺴﮕﺮ ﻗﺪﺭﺕ ﺯﻭﻡ ﺑﻰﺳــﺎﺑﻘﻪﺍﻯ ﺑﻪ ﺩﻭﺭﺑﻴﻦﻫﺎ ﻣﻰﺑﺨﺸﺪ ﻭ
ﻋﻜﺲﺑﺮﺩﺍﺭﻯ ﻫﻮﺍﻳﻰ ﻭ ﻓﻀﺎﻳﻰ ﺍﺯ ﺟﺰﺋﻴﺎﺕ ﺭﺍ ﺑﺎ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﭘﻬﭙﺎﺩﻫﺎ ﺗﺴﻬﻴﻞ
ﺧﻮﺍﻫﺪ ﻛﺮﺩ .ﺍﻧﺘﻈﺎﺭ ﻣﻰﺭﻭﺩ ﻧﻤﻮﻧﻪ ﺍﻭﻟﻴﻪ ﺍﻳﻦ ﺣﺴﮕﺮ ﻛﻪ IMX211ﻧﺎﻡ ﺩﺍﺭﺩ
ﺩﺭ ﺳﺎﻝ ﺟﺎﺭﻯ ﻣﻴﻼﺩﻯ ﺩﺭ ﺩﺳــﺘﺮﺱ ﻋﻼﻗﻪﻣﻨﺪﺍﻥ ﻗﺮﺍﺭ ﺑﮕﻴﺮﺩ .ﻳﻜﻰ ﺩﻳﮕﺮ
ﺍﺯ ﻣﺰﺍﻳﺎﻯ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺍﻳﻦ ﺣﺴﮕﺮﻫﺎﻯ ﺣﺴﺎﺱ ﺍﻓﺰﺍﻳﺶ ﻛﻴﻔﻴﺖ ﻋﻜﺎﺳﻰ ﻭ
ﻓﻴﻠﻤﺒﺮﺩﺍﺭﻯ ﺩﺭ ﻧﻮﺭ ﻛﻢ ﺍﺳﺖ.
ﭘﻴــﺶ ﺍﺯ ﻫﺮ ﭼﻴﺰ ﺑﺎﻳــﺪ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺭﺍ ﺩﺭ ﻧﻈﺮ ﺩﺍﺷــﺖ
ﻛــﻪ 6ﺩﻫﻪ ﺍﺯ ﺍﻧﻘــﻼﺏ ﺭﺍﻳﺎﻧﻪﻫﺎ ﻣﻰﮔﺬﺭﺩ 4 ،ﺩﻫﻪ ﺍﺯ ﺍﻧﻘﻼﺏ
ﺭﻳﺰﭘﺮﺩﺍﺯﻧﺪﻩﻫﺎ ﻭ 2ﺩﻫﻪ ﺍﺯ ﺭﺷــﺪ ﺍﻳﻨﺘﺮﻧﺖ ﻣﺪﺭﻥ .ﻫﻤﻪ ﺍﻳﻦ
ﻓﻨﺎﻭﺭﻯﻫــﺎ ﺑﺮﺍﻯ ﺍﻓﺰﺍﻳــﺶ ﺗﺎﺛﻴﺮﮔــﺬﺍﺭﻯ ﻭ ﻭﺭﻭﺩ ﺑﻪ ﺟﻬﺎﻥ
ﺻﻨﻌﺖ ﺑــﻪ ﻧﺮﻡﺍﻓﺰﺍﺭﻫﺎ ﻧﻴﺎﺯ ﺩﺍﺷــﺘﻨﺪ؛ ﺑﻪﻭﻳــﮋﻩ ﺁﻧﻜﻪ ﺗﻌﺪﺍﺩ
ﻛﺎﺭﺑﺮﺍﻥ ﺍﻳﻨﺘﺮﻧﺖ ﺩﺭ ﺟﻬﺎﻥ ﺭﻭﺯﺑﻪﺭﻭﺯ ﺩﺭ ﺣﺎﻝ ﺍﻓﺰﺍﻳﺶ ﺍﺳﺖ
ﻭ ﺑﻪ ﺗﺒــﻊ ﺁﻥ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﻧﺮﻡﺍﻓﺰﺍﺭﻯ ﻣﺒﺘﻨﻰ ﺑﺮ ﺍﻳﻨﺘﺮﻧﺖ ﻧﻴﺰ
ﺭﻭﺯﺑﻪﺭﻭﺯ ﻣﺤﺒﻮﺏﺗﺮ ﻣﻰﺷﻮﻧﺪ.
ﺗﺎﺯﻩﺗﺮﻳﻦ ﺍﺭﺯﺵﮔﺬﺍﺭﻯ ﺷــﺮﻛﺖﻫﺎﻯ ﺑﺮﺗﺮ ﺟﻬﺎﻥ ﺩﺭ ﺳﺎﻝ
ﺟﺎﺭﻯ ﻣﻴﻼﺩﻯ ﻧﺸــﺎﻥ ﺍﺯ ﺻﺪﺭﻧﺸﻴﻨﻰ ﺷﺮﻛﺖﻫﺎﻯ ﻓﻨﺎﻭﺭﻯ
ﺩﺍﺭﺩ .ﺷــﺮﻛﺖﻫﺎﻯ ﻧﻔﺘﻰ ﻭ ﺻﻨﻌﺘﻰ ﻣﺎﻧﻨﺪ ﺍﻛﺴــﻮﻥ ﻣﻮﺑﻴﻞ
ﻭ ﺟﻨﺮﺍﻝﺍﻟﻜﺘﺮﻭﻧﻴــﻚ ﻛﻪ ﺗﺎ ﻳﻚ ﺩﻫﻪ ﭘﻴــﺶ ﺑﺎﺍﺭﺯﺵﺗﺮﻳﻦ
ﺷــﺮﻛﺖﻫﺎﻯ ﺟﻬــﺎﻥ ﺑﻪﺷــﻤﺎﺭ ﻣﻰﺁﻣﺪﻧــﺪ ،ﺑﺎﻭﺟﻮﺩﺁﻧﻜــﻪ
ﺩﺭﺁﻣﺪﺯﺍﻳﻰ ﺧﻮﺩ ﺭﺍ ﺣﻔﻆ ﻛﺮﺩﻩﺍﻧﺪ ﻭ ﻫﻤﭽﻨﺎﻥ ﺟﺰﻭ ﻏﻮﻝﻫﺎﻯ
ﺻﻨﻌﺘﻰ ﺑﻪﺷــﻤﺎﺭ ﻣﻰﺁﻳﻨﺪ ،ﺣﺎﻻ ﺟﺎﻳﺸﺎﻥ ﺭﺍ ﺑﻪ ﺷﺮﻛﺖﻫﺎﻯ
ﺣﻮﺯﻩ ﻓﻨﺎﻭﺭﻯ ﺍﺯﺟﻤﻠﻪ ﺍﭘﻞ ،ﮔﻮﮔﻞ ،ﻣﺎﻳﻜﺮﻭﺳــﺎﻓﺖ ،ﺁﻣﺎﺯﻭﻥ
ﻭ ﻓﻴﺲﺑــﻮﻙ ﺩﺍﺩﻩ ﻭ ﺧــﻮﺩ ﺑﻪ ﺟﺎﻳﮕﺎﻩﻫــﺎﻯ ﻣﻴﺎﻧﻰ ﺟﺪﻭﻝ
ﺳﻘﻮﻁ ﻛﺮﺩﻩﺍﻧﺪ .ﺭﺷﺪ ﺷﺮﻛﺖﻫﺎﻯ ﻧﺮﻡﺍﻓﺰﺍﺭﻯ ﺩﺭ ﺭﻭﺯﻫﺎﻳﻰ
ﻛﻪ ﺯﻧﺪﮔﻰ ﺍﻓﺮﺍﺩ ﺟﺎﻣﻌــﻪ ﺩﺭ ﺗﻤﺎﻡ ﺍﺑﻌﺎﺩﺵ ﺑﻪ ﺍﻳﻦ ﺑﺮﻧﺎﻣﻪﻫﺎ
ﮔﺮﻩﺧﻮﺭﺩﻩ ،ﺍﻣﺮﻯ ﻛﺎﻣﻼ ﻣﻠﻤﻮﺱ ﺍﺳــﺖ ،ﺍﻣﺎ ﻫﻤﻴﻦ ﺭﺷــﺪ
ﻣﺘــﺪﺍﻭﻝ ﺗﺎ ﻳﻚ ﺩﻫﻪ ﭘﻴــﺶ ﻭ ﺑﺎ ﺩﺭ ﻧﻈــﺮ ﮔﺮﻓﺘﻦ ﺟﺎﻳﮕﺎﻩ
ﻏﻮﻝﻫﺎﻯ ﺻﻨﻌﺘﻰ ﺩﺍﺳﺘﺎﻧﻰ ﺗﺨﻴﻠﻰ ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳﻴﺪ.
ﺑﺎ ﺷﺮﻭﻉ ﺭﺷﺪ ﻧﺮﻡﺍﻓﺰﺍﺭﻫﺎ ،ﺗﺤﻠﻴﻠﮕﺮﻯ ﺑﻪ ﻧﺎﻡ ﻣﻚﺍﻧﺪﺭﺳﻮﻥ
ﺑﺮﺍﻯ ﻧﺨﺴــﺘﻴﻦ ﺑﺎﺭ ﺑﻪ ﺁﻳﻨﺪﻩ ﻧﺮﻡﺍﻓﺰﺍﺭﻫﺎ ﺍﺷﺎﺭﻩ ﻛﺮﺩ ﻭ ﮔﻔﺖ:
»ﺑﻪﺯﻭﺩﻯ ﻧﺮﻡﺍﻓﺰﺍﺭﻫﺎ ﺟﻬﺎﻥ ﺭﺍ ﻣﻰﺑﻠﻌﻨﺪ«.
10ﺳــﺎﻝ ﺑﻌﺪ ﺍﺯ ﺭﺷــﺪ ﺣﺒﺎﺏ »ﺩﺍﺕﻛﺎﻡ«ﻫﺎ ﺩﺭ ﺟﻬﺎﻥ ﻭ
ﺩﺭ ﺁﺳــﺘﺎﻧﻪ ﻫﺰﺍﺭﻩ ﺳــﻮﻡ ﻣﻴﻼﺩﻯ )ﺍﻭﻳﻞ ﺩﻫﻪ 80ﺷﻤﺴﻰ(
ﺷﺮﻛﺖﻫﺎﻯ ﺍﻳﻨﺘﺮﻧﺘﻰ ﻣﺎﻧﻨﺪ ﻓﻴﺲﺑﻮﻙ ﻭ ﺗﻮﺋﻴﺘﺮ ﭘﺎ ﺑﻪ ﻋﺮﺻﻪ
ﺭﻗﺎﺑﺖ ﮔﺬﺍﺷــﺘﻨﺪ ﻭ ﺍﺭﺯﺵ ﺷــﺮﻛﺖﻫﺎﻯ ﻓﻨــﺎﻭﺭﻯ ﺍﻓﺰﺍﻳﺶ
ﻳﺎﻓﺖ .ﺑﺮﻫﻤﻴﻦ ﺍﺳــﺎﺱ ﺍﻧﺪﺭﺳــﻮﻥ ﻣﻌﺘﻘﺪ ﺑــﻮﺩ ﻧﺮﻡﺍﻓﺰﺍﺭﻫﺎ
ﻧﺴﺒﺖ ﺑﻪ ﺳﺨﺖﺍﻓﺰﺍﺭﻫﺎ ﻇﺮﻓﻴﺖ ﺑﻴﺸﺘﺮﻯ ﺑﺮﺍﻯ ﺭﺷﺪ ﺩﺍﺭﻧﺪ
ﻭ ﺑﺮﺍﻯ ﺍﺛﺒﺎﺕ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺑﻪ ﻗﺮﺍﺭﺩﺍﺩﻫﺎﻯ ﮔﻮﮔﻞ ﺑﺎ ﺷــﺮﻛﺖ
ﺗﻮﻟﻴﺪ ﺗﻠﻔﻦ ﻫﻤﺮﺍﻩ ﻣﻮﺗﻮﺭﻭﻻ ﺍﺷﺎﺭﻩ ﻛﺮﺩ.
ﺻﺪﺭﻧﺸﻴﻨﺎﻥ ﺩﺭ ﺟﺪﻭﻝ ﺑﺎﺍﺭﺯﺵﺗﺮﻳﻦﻫﺎ
ﺩﺭ ﺍﺑﺘــﺪﺍ ﺗﺼﻮﺭ ﺍﻳﻨﻜﻪ ﻓﻨﺎﻭﺭﻯ ﺑﺘﻮﺍﻧــﺪ ﺍﺯ ﻏﻮﻝﻫﺎﻯ ﻧﻔﺘﻰ
ﺟﻠﻮ ﺑﺰﻧﺪ ﻛﻤﻰ ﺩﺷــﻮﺍﺭ ﻭ ﺣﺘﻰ ﺧﻨﺪﻩﺩﺍﺭ ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳﻴﺪ،
ﺍﻣــﺎ ﻛﻤﻰ ﺑﻌﺪ ﺍﻳﻦ ﺣﻘﻴﻘﺖ ﻛﻪ ﻓﻨﺎﻭﺭﻯ ﺑﺎ ﺷــﻴﺐ ﺁﺭﺍﻣﻰ ﺩﺭ
ﺣﺎﻝ ﭘﻴﺸــﺮﻭﻯ ﺍﺳــﺖ ،ﺁﺭﺍﻡﺁﺭﺍﻡ ﭘﺬﻳﺮﻓﺘﻪ ﺷﺪ ،ﺑﺎ ﺍﻳﻦ ﺣﺎﻝ
ﺩﻻﻳــﻞ ﺍﻳــﻦ ﺗﻐﻴﻴﺮ ﺭﻭﻳــﻪ ﺭﺍ ﻓﺮﺍﻣﻮﺵ ﻛﺮﺩﻳــﻢ .ﺣﺎﻻ ﻛﻤﻰ
ﺑــﻪ ﺛﺒﺎﺕ ﺭﺳــﻴﺪﻩﺍﻳﻢ ﻭ ﻫﺮﭼﻨﺪ ﺑﻪﻃــﻮﺭ ﻣﻠﻤﻮﺱ ﻳﻜﻪﺗﺎﺯﻯ
ﻧﺮﻡﺍﻓﺰﺍﺭﻫــﺎ ﺭﺍ ﻣﺸــﺎﻫﺪﻩ ﻧﻤﻰﻛﻨﻴﻢ ،ﺍﻣﺎ ﺗﺎ ﺣﺪﻭﺩﻯ ﺳــﻠﻄﻪ
ﻓﻨﺎﻭﺭﻯ ﺑﺮﺟﻬﺎﻥ ﺭﺍ ﭘﺬﻳﺮﻓﺘﻪﺍﻳﻢ.
ﻧﮕﺎﻫــﻰ ﺑــﻪ 5ﺷــﺮﻛﺖ ﺑﺮﺗﺮ ﺟﻬــﺎﻥ ﻧﺸــﺎﻥ ﻣﻰﺩﻫﺪ،
ﺷــﺮﻛﺖﻫﺎﻯ ﺣﻮﺯﻩ ﻓﻨﺎﻭﺭﻯ ﻫﺮ 5ﺟﺎﻳﮕﺎﻩ ﻧﺨﺴﺖ ﺟﻬﺎﻥ ﺭﺍ
ﺩﺭ ﺩﺳــﺖ ﺩﺍﺭﻧﺪ ،ﺍﻳﻦ ﺩﺭ ﺣﺎﻟﻰ ﺍﺳﺖ ﻛﻪ ﺗﺎ ﻳﻚ ﺩﻫﻪ ﭘﻴﺶ
ﺗﻨﻬﺎ ﻣﺎﻳﻜﺮﻭﺳــﺎﻓﺖ ﺑﻪ ﻧﻤﺎﻳﻨﺪﮔﻰ ﺍﺯ ﺟﺎﻣﻌﻪ ﻓﻨﺎﻭﺭﻯ ﺟﻬﺎﻥ
ﺩﺭ ﻣﻘﺎﻡ ﺳﻮﻡ ﺟﺪﻭﻝ ﺑﺎﺍﺭﺯﺵﺗﺮﻳﻦﻫﺎﻯ ﺟﻬﺎﻥ ﻗﺮﺍﺭ ﺩﺍﺷﺖ.
ﺍﻣﺎ ﻣﻬﻢﺗﺮﻳﻦ ﭘﺮﺳﺸــﻰ ﻛﻪ ﺩﺭ ﺍﻳﻦ ﻣﻴﺎﻥ ﻣﻄﺮﺡ ﻣﻰﺷﻮﺩ،
ﺁﻥ ﺍﺳــﺖ ﻛﻪ ﭼﻪ ﺍﺗﻔﺎﻗﻰ ﺑﺎﻋﺚ ﺷــﺪ ﺩﺭ ﻛﻤﺘﺮ ﺍﺯ ﻳﻚ ﺩﻫﻪ
ﺷــﺮﻛﺖﻫﺎﻯ ﻓﻨﺎﻭﺭﻯ ﺟﺎﻳﮕﺎﻩ ﻏﻮﻝﻫﺎﻯ ﻧﻔﺘﻰ ﺭﺍ ﺑﻪ ﺗﺴﺨﻴﺮ
ﺧﻮﺩ ﺩﺭﺑﻴﺎﻭﺭﻧﺪ؟
ﻭﻗﺘــﻰ ﺍﺯ ﺯﺍﻭﻳــﻪﺍﻯ ﻧﺰﺩﻳﻚﺗﺮ ﻧﮕﺎﻩ ﻣﻰﻛﻨﻴــﻢ ﻣﻰﺑﻴﻨﻴﻢ
ﻏﻮﻝﻫﺎﻯ ﺻﻨﻌﺘﻰ ﻭ ﻧﻔﺘﻰ ﻫﻤﭽﻨﺎﻥ ﺑﺎ ﻫﻤﺎﻥ ﺁﻫﻨﮓ ﺭﺷــﺪ
ﭘﻴﺸﻴﻦ ﺧﻮﺩ ﺩﺭ ﺟﺪﻭﻝ ﺑﺎﺍﺭﺯﺵﺗﺮﻳﻦﻫﺎ ﺍﻳﺴﺘﺎﺩﻩﺍﻧﺪ ،ﺍﻣﺎ ﺁﻧﭽﻪ
ﺑﻪﻳﻚﺑﺎﺭﻩ ﺗﻐﻴﻴﺮ ﻛﺮﺩﻩ ،ﺁﻫﻨﮓ ﺭﺷــﺪ ﺷــﺮﻛﺖﻫﺎﻯ ﻓﻨﺎﻭﺭﻯ
ﺑﻮﺩ .ﺍﭘﻞ ،ﮔﻮﮔﻞ ﻭ ﻣﺎﻳﻜﺮﻭﺳﺎﻓﺖ ﻳﻚﺑﺎﺭﻩ ﺻﺪﺭﻧﺸﻴﻦ ﺷﺪﻧﺪ
ﻭ ﺑﻪ ﺩﻧﺒــﺎﻝ ﺁﻥ ﺁﻣﺎﺯﻭﻥ ﻭ ﻓﻴﺲﺑﻮﻙ ﻧﻴﺰ ﺑﻪ ﺍﻳﻦ ﻓﻬﺮﺳــﺖ
ﭘﻴﻮﺳــﺘﻨﺪ .ﺟﺎﻟﺐﺗﺮ ﺁﻧﻜــﻪ ﻓﻴﺲﺑــﻮﻙ ﺍﺯ ﺍﺭﺯﺵ 4ﻣﻴﻠﻴﺎﺭﺩ
ﺩﻻﺭﻯ ﺑــﻪ ﺭﻗﻤﻰ ﻧﺰﺩﻳﻚ 420ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ ﺭﺳــﻴﺪ .ﻧﺘﺎﻳﺞ
ﻧﺸــﺎﻥ ﻣﻰﺩﻫﺪ ﺁﻫﻨﮓ ﺭﺷــﺪ ﻓﻴﺲﺑﻮﻙ ﺩﺭ ﺍﻳﻦ ﻳﻚ ﺩﻫﻪ
10ﻫﺰﺍﺭ ﺩﺭﺻﺪ ﻭ ﺁﻫﻨﮓ ﺭﺷــﺪ ﺁﻣــﺎﺯﻭﻥ 3ﻫﺰﺍﺭ ﺩﺭﺻﺪ ﺑﻮﺩﻩ
ﺍﺳﺖ .ﺷــﺎﻳﺪ ﺍﻳﻦ ﺁﻣﺎﺭ ﻭ ﺍﺭﻗﺎﻡ ﻏﻴﺮﻣﻌﻘﻮﻝ ﺑﻪ ﻧﻈﺮ ﺑﺮﺳﺪ ،ﺍﻣﺎ
ﺩﺭﺑﺎﺭﻩ ﻓﻴﺲﺑﻮﻙ ﻭ ﺁﻣﺎﺯﻭﻥ ﻣﺎ ﺷــﺎﻫﺪ ﻳﻚ ﺣﺒﺎﺏ ﻫﺴﺘﻴﻢ،
ﺍﻳﻦ ﺩﺭ ﺣﺎﻟﻰ ﺍﺳــﺖ ﻛﻪ ﻣﺎﻳﻜﺮﻭﺳﺎﻓﺖ ﻛﻪ ﺍﺯ ﻳﻚ ﺩﻫﻪ ﭘﻴﺶ
ﺩﺭ ﺟﺎﻳﮕﺎﻩ ﺳــﻮﻡ ﺑﺎﺍﺭﺯﺵﺗﺮﻳﻦ ﺷﺮﻛﺖ ﺟﻬﺎﻥ ﺍﻳﺴﺘﺎﺩﻩ ﺑﻮﺩ،
ﻧﺴــﺒﺖ ﻫﺰﻳﻨــﻪ ﻭ ﺩﺭﺁﻣﺪ ﺧــﻮﺩ ﺭﺍ ﺑﻪ ﻃــﻮﺭ ﺗﻘﺮﻳﺒﻰ ﺛﺎﺑﺖ
ﻧﮕﻪﺩﺍﺷــﺘﻪ ﺍﺳــﺖ .ﺍﻟﺒﺘﻪ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺑﻪ ﺍﻳﻦ ﻣﻌﻨﺎ ﻧﻴﺴــﺖ
ﻛﻪ ﺭﺷــﺪ ﺷــﺮﻛﺖﻫﺎﻯ ﻓﻨﺎﻭﺭﻯ ﻣﻘﻄﻌﻰ ﺍﺳــﺖ ﻭ ﺑﻪﺯﻭﺩﻯ
ﺑﺎ ﻧﺎﺑﻮﺩﻯ ﺁﻥ ﻣﻮﺍﺟﻪ ﺧﻮﺍﻫﻴﻢ ﺷــﺪ ،ﺑﻠﻜﻪ ﺑﺤﺚ ﺑﺮﺳــﺮ ﺍﻳﻦ
ﻣﻮﺿﻮﻉ ﺍﺳﺖ ﻛﻪ ﻧﻮﻉ ﻫﺰﻳﻨﻪ ﻭ ﺩﺭﺁﻣﺪ ﺗﻐﻴﻴﺮ ﻛﺮﺩﻩ ﺍﺳﺖ.
ﭘﺎﻯ ﻧﺮﻡﺍﻓﺰﺍﺭ ﺑﻪ ﺻﻨﻌﺖ ﺑﺎﺯ ﺷﺪ
ﺍﻳﻦ ﺭﻭﺯﻫﺎ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﺻﻨﺎﻳﻊ ﺑــﻪ ﻧﺮﻡﺍﻓﺰﺍﺭﻫﺎ ﻭ ﺧﺪﻣﺎﺕ
ﺁﻧﻼﻳﻦ ﺭﻭﻯ ﺁﻭﺭﺩﻩﺍﻧﺪ .ﺑﺴﻴﺎﺭﻯ ﺍﺯ ﻛﺎﺭﺁﻓﺮﻳﻨﺎﻥ ﻣﻮﻓﻖ ﻓﻨﺎﻭﺭﻯ
ﺩﺭ ﺍﻣﺮﻳــﻜﺎ ﺑﺎ ﺗﻤﺮﻛﺰ ﺑﺮ ﻧﻘﺎﻁ ﺿﻌــﻒ ﺻﻨﺎﻳﻊ ﻭ ﭘﻴﺪﺍ ﻛﺮﺩﻥ
ﺭﺍﻩﺣﻠﻰ ﺑﺮﺍﻯ ﺭﻓﻊ ﻣﺸــﻜﻼﺕ ﺁﻧﺎﻥ ﺗﻮﺍﻧﺴﺘﻪﺍﻧﺪ ﻣﺴﻴﺮ ﺭﺷﺪ
ﺭﺍ ﺩﺭ ﭘﻴﺶ ﺑﮕﻴﺮﻧﺪ.
ﺑﺮ ﻫﻤﻴﻦ ﺍﺳﺎﺱ ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳﺪ ﺗﺎ ﻳﻚ ﺩﻫﻪ ﺁﻳﻨﺪﻩ ﺗﻤﺎﻡ
ﺻﻨﺎﻳﻊ ﺩﺭ ﺩﻧﻴــﺎﻯ ﺧﻮﺩ ﺟﺎﻳﻰ ﺑــﺮﺍﻯ ﻧﺮﻡﺍﻓﺰﺍﺭﻫﺎ ﺑﺎﺯ ﻛﻨﻨﺪ.
ﺍﻳﻦ ﺗﺼﻮﻳﺮﺳــﺎﺯﻯ ﺍﺯ ﻫﻤﻴﻦ ﺍﻣﺮﻭﺯ ﻧﻴﺰ ﺁﻏﺎﺯﺷﺪﻩ ﻭ ﺑﺴﻴﺎﺭﻯ
ﺍﺯ ﺻﻨﺎﻳــﻊ ﺑﺪﻭﻥ ﻧﻴﺎﺯ ﺑﻪ ﺍﺳــﺘﺨﺪﺍﻡ ﻛﺎﺭﻣﻨﺪ ﺟﺪﻳﺪ ﻭ ﺗﻨﻬﺎ ﺑﺎ
ﻛﻤﻚ ﻧﺮﻡﺍﻓﺰﺍﺭﻫﺎ ﻣﺸﻜﻼﺕ ﺧﻮﺩ ﺭﺍ ﺍﺯ ﻣﻴﺎﻥ ﺑﺮﻣﻰﺩﺍﺭﻧﺪ.
ﺷﻮﺍﻫﺪ ﺣﺎﻛﻰ ﺍﺯ ﺁﻥ ﺍﺳﺖ ﻛﻪ ﺍﻧﻘﻼﺏ ﻓﻨﺎﻭﺭﻯ ﺑﻪ ﻣﻴﺎﻧﻪﻫﺎﻯ
ﺭﺍﻩ ﺧﻮﺩ ﺭﺳــﻴﺪﻩ ﻭ ﺩﺭ ﺍﻳﻦ ﻣﻴﺎﻥ ﻣﻮﺝ ﺧﻮﺩﻛﺎﺭﺳــﺎﺯﻯﻫﺎ ﻭ
ﺍﭘﻠﻴﻜﻴﺸﻦ ﺑﺎﻋﺚ ﺭﺷﺪ ﻓﻨﺎﻭﺭﻯ ﺷــﺪﻩ ﺍﺳﺖ .ﺣﺎﻻ ﺍﻳﻦ ﻣﻮﺝ
ﻧﻪﺗﻨﻬﺎ ﺩﺭ ﺩﻧﻴﺎﻯ ﻓﻨﺎﻭﺭﻯ ﺑﻠﻜﻪ ﺩﺭ ﻫﻤﻪ ﺷــﺎﺧﻪﻫﺎ ﺑﻪ ﭼﺸﻢ
ﻣﻰﺧــﻮﺭﺩ؛ ﺑﻪﻋﻨﻮﺍﻥ ﻧﻤﻮﻧﻪ ﻇﻬــﻮﺭ ﺧﻮﺩﺭﻭﻫﺎﻯ ﺧﻮﺩﺭﺍﻥ ﺩﺭ
ﺻﻨﻌﺖ ﺣﻤﻞﻭﻧﻘﻞ ﻭ ﺧﺎﻧﻪﻫﺎﻯ ﭘﻴﺶﺳــﺎﺧﺘﻪ ﻫﻮﺷــﻤﻨﺪ ﻭ
ﻛﻢﻫﺰﻳﻨﻪ ﺩﺭ ﺻﻨﻌﺖ ﺳﺎﺧﺘﻤﺎﻥﺳﺎﺯﻯ ﺑﺎﺭﺯﺗﺮﻳﻦ ﺍﺛﺮﺍﺕ ﻭﺭﻭﺩ
ﻓﻨﺎﻭﺭﻯ ﺑﻪ ﺻﻨﺎﻳﻊ ﺍﺳــﺖ .ﺍﺯ ﺳــﻮﻯ ﺩﻳﮕﺮ ﺍﺳﺘﺎﺭﺕﺁپﻫﺎﻯ
ﻛﻢﻫﺰﻳﻨــﻪ ﻭ ﭘﺮﻃﺮﻓﺪﺍﺭﻯ ﭘﺎ ﺑﻪ ﻋﺮﺻﻪ ﻇﻬﻮﺭ ﮔﺬﺍﺷــﺘﻨﺪ ﻛﻪ
ﺑﻴﺸــﺘﺮ ﺧﺪﻣﺎﺕ ﺧﻮﺩ ﺭﺍ ﺑﻪﺻﻮﺭﺕ ﺁﻧﻼﻳﻦ ﻭ ﺑﺮﭘﺎﻳﻪ ﺍﻳﻨﺘﺮﻧﺖ
ﺑــﻪ ﻛﺎﺭﺑﺮﺍﻥ ﺍﺭﺍﺋﻪ ﻣﻰﻛﻨﻨﺪ .ﺩﺭﻧﺘﻴﺠــﻪ ﺍﻗﺘﺼﺎﺩ ﺟﻬﺎﻧﻰ ﺑﺮﺍﻯ
ﻧﺨﺴــﺘﻴﻦ ﺑﺎﺭ ﺩﺭ ﺗﻤﺎﻡ ﺍﺑﻌﺎﺩ ﺧﻮﺩ ﺑﺎ ﺩﻧﻴﺎﻯ ﺩﻳﺠﻴﺘﺎﻝ ﻣﻮﺍﺟﻪ
ﺷــﺪ ﻭ ﺭﻭﻳﺎﻯ ﺍﻗﺘﺼﺎﺩ ﺳــﺎﻳﺒﺮﻯ ﺑﻌــﺪ ﺍﺯ ﺩﻭ ﺩﻫﻪ ﺑﻪ ﺗﺤﻘﻖ
ﭘﻴﻮﺳــﺖ .ﺍﻟﺒﺘﻪ ﻫﻨﻮﺯ ﭼﺎﻟﺶﻫﺎﻳﻰ ﺑﺮ ﺳــﺮ ﺭﺍﻩ ﻗــﺮﺍﺭ ﺩﺍﺭﺩ.
ﺑﻪﻋﻨــﻮﺍﻥ ﻧﻤﻮﻧﻪ ﻣﻰﺑﻴﻨﻴﻢ ﻛﻪ ﺩﺭ ﻛﻨﺎﺭ ﺗﻤﺎﻡ ﻓﺸــﺎﺭﻫﺎ ﺑﺮﺍﻯ
ﺭﺍﻩﺍﻧﺪﺍﺯﻯ ﻣﺸــﺎﻏﻞ ﺟﺪﻳﺪ ﺩﺭ ﺍﻳﻦ ﺣﻮﺯﻩ ،ﻫﻨﻮﺯ ﻫﻢ ﺑﺴﻴﺎﺭﻯ
ﺍﺯ ﻣــﺮﺩﻡ ﻣﻬﺎﺭﺕ ﻛﺎﻓﻰ ﺩﺭ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺍﻳــﻦ ﻧﺮﻡﺍﻓﺰﺍﺭﻫﺎ ﺭﺍ
ﻧﺪﺍﺭﻧــﺪ .ﻋﻼﻭﻩ ﺑﺮ ﺍﻳﻦ ﺷــﺮﻛﺖﻫﺎﻯ ﺟﺪﻳــﺪ ﻧﻴﺎﺯﻣﻨﺪ ﺭﺍﻫﻰ
ﺑﺮﺍﻯ ﺍﺭﺯﺵﮔﺬﺍﺭﻯ ﻫﺴــﺘﻨﺪ .ﺁﻧﻬﺎ ﺑﻪ ﻓﺮﻫﻨﮓﺳﺎﺯﻯ ،ﺍﻳﺠﺎﺩ
ﺣﺲ ﺭﺿﺎﻳﺖ ﺩﺭ ﻣﺸــﺘﺮﻯ ﻭ ﺗﻮﺳــﻌﻪ ﻣﺰﺍﻳﺎﻯ ﺭﻗﺎﺑﺘﻰ ﻧﻴﺎﺯ
ﺩﺍﺭﻧــﺪ ﺗﺎ ﺑﺘﻮﺍﻧﻨﺪ ﺍﺭﺯﺵ ﺧــﻮﺩ ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﺩﻫﻨﺪ .ﺍﻟﺒﺘﻪ ﻭﺭﻭﺩ
ﺑﻪ ﺩﻧﻴﺎﻯ ﻧﺮﻡﺍﻓﺰﺍﺭ ﻭ ﺑﻘﺎ ﺩﺭ ﺍﻳﻦ ﺑﺎﺯﺍﺭ ﻛﺎﺭ ﺩﺷﻮﺍﺭﻯ ﺍﺳﺖ ،ﺍﻣﺎ
ﺑﺎﻳﺪ ﺑﻪﺟﺎﻯ ﺩﻳﺪﻥ ﻣﺸﻜﻼﺕ ،ﺑﻪ ﺁﻳﻨﺪﻩ ﺩﺭﺧﺸﺎﻥ ﺍﻳﻦ ﺣﻮﺯﻩ
ﺍﻧﺪﻳﺸﻴﺪ ﻭ ﺑﻪ ﻓﻜﺮ ﺑﻘﺎ ﺩﺭ ﺍﻳﻦ ﺑﺎﺯﺍﺭ ﺑﻮﺩ.
ﻣﻨﺎﺑﻊ:
Venturebeat
The Wall Street Journal
ﻭﺍﺗﺲﺁپ ﻗﺎﺑﻠﻴﺖ ﭘﺮﺩﺍﺧﺖ ﻣﻮﺑﺎﻳﻞ ﺍﺭﺍﺋﻪ ﻣﻰﻛﻨﺪ
ﺑﺮﺍﺳــﺎﺱ ﺷــﺎﻳﻌﺎﺕ ،ﻭﺍﺗﺲﺁپ ﻗﺼــﺪ ﺩﺍﺭﺩ ﻗﺎﺑﻠﻴﺖ ﭘﺮﺩﺍﺧــﺖ ﻣﻮﺑﺎﻳﻞ ﺭﺍ ﺑﻪ
ﺳــﺮﻭﻳﺲ ﺧﻮﺩ ﺍﺿﺎﻓﻪ ﻛﻨﺪ .ﻭﺍﺗﺲﺁپ ﻳﻜﻰ ﺍﺯ ﭘﺮﻃﺮﻓﺪﺍﺭﺗﺮﻳﻦ ﺍﭘﻠﻴﻜﻴﺸﻦﻫﺎﻯ
ﭘﻴﺎﻡﺭﺳﺎﻥ ﺩﺭ ﺳﺮﺍﺳﺮ ﺩﻧﻴﺎ ﺍﺳﺖ ﻛﻪ ﮔﻔﺘﻪ ﻣﻰﺷﻮﺩ ﻗﺼﺪ ﺩﺍﺭﺩ ﺭﺍﻫﻜﺎﺭ ﭘﺮﺩﺍﺧﺖ
ﻣﻮﺑﺎﻳﻞ ﺧﻮﺩ ﺭﺍ ﻋﺮﺿﻪ ﻛﻨﺪ ﻭ ﺍﮔﺮ ﺍﻳﻦ ﺍﻣﺮ ﻣﺤﻘﻖ ﺷﻮﺩ ،ﻫﻨﺪ ﻧﺨﺴﺘﻴﻦ ﻛﺸﻮﺭﻯ
ﺧﻮﺍﻫــﺪ ﺑﻮﺩ ﻛﻪ ﻣﻰﺗﻮﺍﻧﺪ ﺍﺯ ﺍﻳﻦ ﻗﺎﺑﻠﻴﺖ ﺍﺳــﺘﻔﺎﺩﻩ ﻛﻨﺪ .ﺑــﻪ ﮔﺰﺍﺭﺵ ﺯﻭﻣﻴﺖ،
ﺍﻳﻦ ﺧﺒﺮ ﺑﻪ ﺩﻧﺒﺎﻝ ﺍﻧﺘﺸــﺎﺭ ﻓﻬﺮﺳﺖ ﻓﺮﺻﺖﻫﺎﻯ ﺷــﻐﻠﻰ ﺩﺭ ﺳﺎﻳﺖ ﻭﺍﺗﺲﺁپ
ﻣﻨﺘﺸﺮﺷــﺪﻩ ﻛﻪ ﺷــﻐﻠﻰ ﺑﺎ ﻋﻨﻮﺍﻥ Digital Transactions Leadﺟﺰﻭ
ﻣﺸــﺎﻏﻞ ﻣﻮﺭﺩ ﻧﻴﺎﺯ ﺍﺳﺖ .ﻭﺍﺗﺲﺁپ ﺑﻪ ﺍﻓﺮﺍﺩﻯ ﻧﻴﺎﺯ ﺩﺍﺭﺩ ﻛﻪ ﺷﻨﺎﺧﺖ ﺧﻮﺑﻰ ﺍﺯ
ﻫﻨﺪ ﻭ ﻓﺮﻫﻨﮓ ﺍﻳﻦ ﻛﺸــﻮﺭ ﺩﺍﺷﺘﻪ ﺑﺎﺷــﻨﺪ .ﺍﻓﺮﺍﺩ ﻣﺘﻘﺎﺿﻰ ﺑﺎﻳﺪ ﺑﺘﻮﺍﻧﻨﺪ ﺩﺭﻙ
ﺩﺭﺳــﺘﻰ ﺍﺯ ﺭﺍﺑــﻂ ﭘﺮﺩﺍﺧﺖﻫﺎﻯ ﻳﻜﭙﺎﺭﭼﻪ ﻳــﺎ UPI، Bharat Interface
for Moneyﻭ ﺷــﻤﺎﺭﻩ Aadharﺩﺍﺷﺘﻪ ﺑﺎﺷﻨﺪ ﻛﻪ ﺩﺭ ﻫﻨﺪ ﻣﻮﺭﺩﺍﺳﺘﻔﺎﺩﻩ
ﻗــﺮﺍﺭ ﻣﻰﮔﻴﺮﺩ .ﻋﻼﻭﻩ ﺑﺮ ﺍﻳﻦ ﻣﺘﻘﺎﺿﻴﺎﻥ ﺑﺎﻳﺪ ﺑﻪ ﺩﻭ ﺯﺑﺎﻥ ﺍﻧﮕﻠﻴﺴــﻰ ﻭ ﻫﻨﺪﻯ
ﺗﻜﺎﭘﻮ ﺑﺮﺍﻯ ﺧﺮﻳﺪ ﺑﺨﺶ ﺗﺮﺍﺷﻪ ﺗﻮﺷﻴﺒﺎ
ﺗﻮﺷﻴﺒﺎ ﺑﻪ ﺩﻟﻴﻞ ﻣﺸﻜﻼﺕ ﻣﺎﻟﻰ ،ﻗﺼﺪ ﺩﺍﺭﺩ ﺑﺨﺶ ﺗﻮﻟﻴﺪ ﺗﺮﺍﺷﻪ ﺧﻮﺩ ﺭﺍ ﺑﻔﺮﻭﺷﺪ ﻭ ﺣﺎﻻ
ﺯﻣﺎﻥ ﺗﻌﻴﻴﻦﺷــﺪﻩ ﺍﺯ ﺳﻮﻯ ﺍﻳﻦ ﺷﺮﻛﺖ ﺑﻪ ﭘﺎﻳﺎﻥ ﺭﺳﻴﺪﻩ ﻭ ﺑﺮﺧﻰ ﺷﺮﻛﺖﻫﺎ ﺑﺮﺍﻯ ﺧﺮﻳﺪ
ﺍﻳﻦ ﺑﺨﺶ ﭘﻴﺸﻨﻬﺎﺩﻫﺎﻳﻰ ﺍﺭﺍﺋﻪ ﻛﺮﺩﻩﺍﻧﺪ.
ﺗﻮﺷــﻴﺒﺎ ﺟﻤﻌﻪ ﺭﺍ ﺭﻭﺯ ﭘﺎﻳﺎﻥ ﭘﻴﺸــﻨﻬﺎﺩﻫﺎ ﺑﺮﺍﻯ ﻓﺮﻭﺵ ﺑﺨﺶ ﭼﻴﭗ ﻣﻌﻴﻦ ﻛﺮﺩﻩ ﺍﻣﺎ
ﻓﺮﻭﺵ ﺍﻳﻦ ﺑﺨﺶ ﺍﺯ ﻧﻈﺮ ﺳﻴﺎﺳــﻰ ﻣﺸــﻜﻞﺯﺍ ﺷــﺪﻩ ﭼﻮﻥ ﺩﻭﻟﺖ ژﺍﭘﻦ ﻧﮕﺮﺍﻥ ﺍﺳﺖ ﻛﻪ
ﻓﻨﺎﻭﺭﻯﻫﺎﻯ ﻣﺪﺭﻥ ﺑﻪﺩﺳــﺖ ﺷﺮﻛﺖﻫﺎﻯ ﺁﺳــﻴﺎﻳﻰ ﺑﻴﻔﺘﺪ .ﺑﻪ ﮔﺰﺍﺭﺵ ﺯﻭﻣﻴﺖ ،ﺗﻮﺷﻴﺒﺎ
ﺑــﻪ ﭘﻮﻝ ﻓــﺮﻭﺵ ﺍﻳﻦ ﺑﺨﺶ ﻧﻴﺎﺯ ﺩﺍﺭﺩ ﺗــﺎ ﺑﺘﻮﺍﻧﺪ ﺍﺯ ﺑﺤﺮﺍﻥ ﻣﺎﻟﻰ ﺧﺎﺭﺝ ﺷــﻮﺩ .ﺗﺎﺑﻪﺣﺎﻝ
ﺩﻩﻫﺎ ﺷــﺮﻛﺖ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺑﺮﺍﻯ ﺧﺮﻳﺪ ﺑﺨﺶ ﺗﺮﺍﺷﻪ ﺗﻮﺷﻴﺒﺎ ﺻﻒ ﻛﺸﻴﺪﻩﺍﻧﺪ .ﺑﺮﺗﺮﻳﻦ
ﺷــﺮﻛﺖﻫﺎﻳﻰ ﻛﻪ ﻗﺼﺪ ﺧﺮﻳﺪ ﺩﺍﺭﻧﺪ ،ﻋﺒﺎﺭﺗﻨﺪ ﺍﺯ ﻓﺎﻛﺴﻜﺎﻥ ،ﺑﺮﺍﺩﻛﺎﻡ ﻭ ﻭﺳﺘﺮﻥ ﺩﻳﺠﻴﺘﺎﻝ.
ﺷــﺮﻛﺖﻫﺎﻯ Bain Capitalﻭ SK Hynixﻫﻢ ﺑﺮﺍﻯ ﺧﺮﻳﺪ ﺑﺨﺶ ﺗﺮﺍﺷﻪ ﺗﻮﺷﻴﺒﺎ
10ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ ﭘﻴﺸــﻨﻬﺎﺩ ﺩﺍﺩﻩﺍﻧﺪ .ﻣﺸﻜﻞ ﺩﻳﮕﺮﻯ ﻛﻪ ﻓﺮﻭﺵ ﺍﻳﻦ ﺑﺨﺶ ﺩﺍﺭﺩ ،ﺩﻋﻮﺍﻯ
ﺣﻘﻮﻗﻰ ﻭﺳــﺘﺮﻥ ﺩﻳﺠﻴﺘﺎﻝ ﻭ ﺗﻮﺷﻴﺒﺎ ﺍﺳﺖ .ﻭﺳﺘﺮﻥ ﺩﻳﺠﻴﺘﺎﻝ ﻭ ﺗﻮﺷﻴﺒﺎ ﺑﻪﻃﻮﺭ ﻣﺸﺘﺮﻙ
ﺑﺨﺶ ﺗﺮﺍﺷــﻪ ﺗﻮﺷﻴﺒﺎ ﺭﺍ ﺍﺩﺍﺭﻩ ﻣﻰﻛﻨﻨﺪ .ﻭﺳﺘﺮﻥ ﺩﻳﺠﻴﺘﺎﻝ ﻣﻌﺘﻘﺪ ﺍﺳﺖ ﻛﻪ ﺭﺿﺎﻳﺖ ﺍﻳﻦ
ﺷــﺮﻛﺖ ﺑﺮﺍﻯ ﻓﺮﻭﺵ ﺑﺨﺶ ﺗﻮﺷــﻴﺒﺎ ﻻﺯﻡ ﺍﺳــﺖ؛ ﭼﻮﻥ ﺍﮔﺮ ﺍﻳﻦ ﺭﺿﺎﻳﺖ ﻧﺒﺎﺷﺪ ،ﻣﻔﺎﺩ
ﻗﺮﺍﺭﺩﺍﺩ ﺗﻮﺷــﻴﺒﺎ ﻭ ﻭﺳﺘﺮﻥ ﺩﻳﺠﻴﺘﺎﻝ ﻧﻘﺾ ﺷــﺪﻩ ﺍﺳﺖ .ﻭﺳﺘﺮﻥ ﺩﻳﺠﻴﺘﺎﻝ ﺗﻬﺪﻳﺪ ﻛﺮﺩﻩ
ﻛﻪ ﻣﺎﻧﻊ ﺍﺯ ﻓﺮﻭﺵ ﺑﺨﺶ ﺗﺮﺍﺷــﻪ ﺧﻮﺍﻫﺪ ﺷﺪ .ﻣﺰﻳﺖ ﭘﻴﺸــﻨﻬﺎﺩ ﺷﺮﻛﺖ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ
ﺑﻴﻦ ﺍﻳﻦ ﺍﺳــﺖ ﻛﻪ ﺷﺮﺍﻛﺖ ﺗﻮﺷﻴﺒﺎ ﻭ ﻭﺳــﺘﺮﻥ ﺩﻳﺠﻴﺘﺎﻝ ﺭﺍ ﺑﻪ ﻫﻢ ﻧﻤﻰﺯﻧﺪ .ﺍﻣﺎ ﻭﺳﺘﺮﻥ
ﺩﻳﺠﻴﺘﺎﻝ ﺑﺎﺯ ﻫﻢ ﻧﮕﺮﺍﻥ ﺍﺳﺖ ﻛﻪ ﻓﻨﺎﻭﺭﻯ ﺑﻪ ﺣﺮﻳﻒ ﻛﺮﻩﺍﻯ ،SK Hynix ،ﻣﻨﺘﻘﻞ ﺷﻮﺩ.
ﺗﻮﺷــﻴﺒﺎ ﺍﻋﻼﻡ ﻛﺮﺩﻩ ﺍﺳﺖ ﻛﻪ ﭘﻴﺸــﻨﻬﺎﺩ ﻛﻤﺘﺮ ﺍﺯ 18ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ ﺭﺍ ﻧﺨﻮﺍﻫﺪ ﭘﺬﻳﺮﻓﺖ.
ﻓﺎﻛﺴــﻜﺎﻥ ﺣﺎﺿﺮ ﺷــﺪﻩ ﻣﺒﻠﻎ 27ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ ﺑﺮﺍﻯ ﺍﻳﻦ ﺑﺨﺶ ﺑﭙﺮﺩﺍﺯﺩ .ﺍﻣﺎ ﻓﺎﻛﺴﻜﺎﻥ
ﻳﻚ ﺷﺮﻛﺖ ﺗﺎﻳﻮﺍﻧﻰ-ﭼﻴﻨﻰ ﺍﺳﺖ ﻛﻪ ﺭﺍﺑﻄﻪ ﺧﻮﺑﻰ ﺑﺎ ﺩﻭﻟﺖ ﭼﻴﻦ ﺩﺍﺭﺩ .ﺑﻪ ﻫﻤﻴﻦ ﺩﻟﻴﻞ،
ﺩﻭﻟﺖ ژﺍﭘﻦ ﻣﺨﺎﻟﻒ ﻓﺮﻭﺵ ﺑﺨﺶ ﺗﺮﺍﺷــﻪ ﺗﻮﺷــﻴﺒﺎ ﺑﻪ ﻓﺎﻛﺴﻜﺎﻥ ﺍﺳﺖ .ﺩﻭﻟﺖ ﺷﻴﻨﺰﻭﺁﺑﻪ
ﺑﺮﺍﻯ ﺧﺮﻳﺪ ﺑﺨﺶ ﺗﺮﺍﺷﻪ ﺗﻮﺷﻴﺒﺎ ،ﺷﺮﻛﺖ ﻧﻮﺁﻭﺭﻯ ژﺍﭘﻦ ) (INCJﺭﺍ ﺗﺎﺳﻴﺲ ﻛﺮﺩﻩ ﺍﺳﺖ.
ﻭ ﺯﺑﺎﻥﻫﺎﻯ ﺭﺳــﻤﻰ ﻫﻨﺪﻭﺳــﺘﺎﻥ ﻣﺴــﻠﻂ ﺑــﻮﺩﻩ ﻭ ﺗﻮﺍﻧﺎﻳﻰ ﺻﺤﺒــﺖ ﻛﺮﺩﻥ،
ﻧﻮﺷــﺘﻦ ﻭ ﺧﻮﺍﻧﺪﻥ ﺑﻪ ﺍﻳﻦ ﺯﺑﺎﻥﻫﺎ ﺭﺍ ﺩﺍﺷــﺘﻪ ﺑﺎﺷــﻨﺪ .ﺑﺎ ﺍﻳﻦ ﺍﻭﺻﺎﻑ ﺑﻪ ﻧﻈﺮ
ﻣﻰﺭﺳــﺪ ﻭﺍﺗﺲﺁپ ﻗﺼﺪ ﺩﺍﺭﺩ ﺭﺍﻫﻜﺎﺭ ﭘﺮﺩﺍﺧﺖ ﻣﻮﺑﺎﻳﻞ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﻫﻨﺪ ﻋﺮﺿﻪ
ﻛﻨــﺪ .ﺭﺍﻫــﻜﺎﺭ ﭘﺮﺩﺍﺧﺘﻰ ﻭﺍﺗــﺲﺁپ ﻳﻚ ﻧﻈﺎﻡ ﭘﺮﺩﺍﺧﺖ P2Pﺍﺳــﺖ ﻛﻪ ﺑﻪ
ﻃﻮﺭ ﺍﺣﺘﻤﺎﻟﻰ ﺍﺯ ﺳــﻮﻯ UPIﭘﺸــﺘﻴﺒﺎﻧﻰ ﻣﻰﺷــﻮﺩ UPI .ﻧﻈــﺎﻡ ﭘﺮﺩﺍﺧﺖ
ﺑﻴﻦﺑﺎﻧﻜــﻰ ﺍﺳــﺖ ﻛﻪ ﺍﺯ ﺳــﻮﻯ ﺩﻭﻟﺖ ﻫﻨﺪ ﺑــﺎ ﻧﻈﺎﺭﺕ ﻭ ﻗــﺪﺭﺕ Digital
Indiaﭘﺸﺘﻴﺒﺎﻧﻰ ﻣﻰﺷــﻮﺩ .ﻭﺍﺗﺲﺁپ ﻫﻤﭽﻨﻴﻦ ﺍﺷــﺎﺭﻩﻛﺮﺩﻩ ﻗﺼﺪ ﺩﺍﺭﺩ ﺩﺭ
ﺑﺮﻧﺎﻣﻪ Digital Indiaﺷﺮﻛﺖ ﻛﻨﺪ .ﺗﺮﺍﻛﻨﺶﻫﺎﻯ P2Pﻳﺎ ﭘﺎﻳﺎﭘﺎﻯ ،ﺩﺭﻭﺍﻗﻊ
ﺍﻧﺘﻘﺎﻝ ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻰ ﭘﻮﻝ ﺍﺯ ﺣﺴــﺎﺏ ﻳﻚ ﺷــﺨﺺ ﺑﻪﺣﺴﺎﺏ ﻓﺮﺩ ﺩﻳﮕﺮ ﺍﺳﺖ ﻭ
ﺑــﻪ ﻃﻮﺭ ﻣﻌﻤﻮﻝ ﺍﺯ ﻃﺮﻳﻖ ﺍﭘﻠﻴﻜﻴﺸــﻦﻫﺎﻯ ﺑﺎﻧﻜﺪﺍﺭﻯ ﻫﻤﺮﺍﻩ ﺍﻧﺠﺎﻡ ﻣﻰﺷــﻮﺩ.
ﺍﮔــﺮ ﻭﺍﺗﺲﺁپ ﭼﻨﻴﻦ ﻗﺎﺑﻠﻴﺘﻰ ﺭﺍ ﺩﺭ ﺁﻳﻨﺪﻩ ﻧﺰﺩﻳــﻚ ﺩﺭ ﻫﻨﺪ ﺍﺭﺍﺋﻪ ﻛﻨﺪ ،ﺑﻴﺶ
ﺍﺯ 200ﻣﻴﻠﻴﻮﻥ ﻛﺎﺭﺑﺮ ﻫﻨﺪﻯ ﺍﻳﻦ ﺍﭘﻠﻴﻜﻴﺸــﻦ ﭘﻴﺎﻡﺭﺳﺎﻥ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺍﺯ ﻣﺰﺍﻳﺎﻯ
ﺍﻳﻨﻔﻮﮔﺮﺍﻓﻰ
ﺁﻥ ﺑﻬﺮﻩﻣﻨﺪ ﺷــﻮﻧﺪ .ﺍﮔﺮ ﻭﻳﮋﮔﻰ ﻣﻮﺭﺩﻧﻈﺮ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﺗﻤﺎﻡ ﻛﺎﺭﺑﺮﺍﻥ ﻗﺮﺍﺭ ﮔﻴﺮﺩ،
1/2ﻣﻴﻠﻴــﺎﺭﺩ ﻛﺎﺭﺑﺮ ﻭﺍﺗﺲﺁپ ﺩﺭ ﺳﺮﺍﺳــﺮ ﺩﻧﻴﺎ ﻣﻰﺗﻮﺍﻧﻨــﺪ ﺍﺯ ﺍﻳﻦ ﺍﻣﻜﺎﻥ ﺑﻬﺮﻩ
ﺑﺒﺮﻧﺪ .ﻭﺍﺗﺲﺁپ ﻧﺨﺴــﺘﻴﻦ ﺷﺮﻛﺘﻰ ﻧﻴﺴــﺖ ﻛﻪ ﺭﺍﻫﻜﺎﺭ ﭘﺮﺩﺍﺧﺖ ﻣﻮﺑﺎﻳﻞ ﺭﺍ ﺍﺯ
ﻃﺮﻳﻖ ﺍﭘﻠﻴﻜﻴﺸــﻦ ﺧﻮﺩ ﺭﺍﻩﺍﻧﺪﺍﺯﻯ ﻣﻰﻛﻨﺪ؛ ﭘﻴﺶﺗﺮ ﻧﻴﺰ ﺑﺮﺧﻰ ﺍﭘﻠﻴﻜﻴﺸــﻦﻫﺎ
ﭼﻨﻴﻦ ﻭﻳﮋﮔــﻰ ﺭﺍ ﺑﻪ ﻣﺤﺼﻮﻝ ﺧﻮﺩ ﺍﺿﺎﻓﻪ ﻛﺮﺩﻩﺍﻧﺪ .ﺑﻪﻋﻨﻮﺍﻥﻣﺜﺎﻝ ﻣﻰﺗﻮﺍﻥ ﺑﻪ
ﻭﻯ ﭼﺖ ﻭ ﻓﻴﺲﺑﻮﻙ ﺍﺷﺎﺭﻩ ﻛﺮﺩ ﻛﻪ ﺑﻴﺶ ﺍﺯ ﻳﻚ ﺳﺎﻝ ﭘﻴﺶ ،ﮔﺰﻳﻨﻪ ﭘﺮﺩﺍﺧﺖ
ﺭﺍ ﺑﻪ ﭘﻴﺎﻡﺭﺳﺎﻥﻫﺎﻯ ﺧﻮﺩ ﺍﻓﺰﻭﺩﻩﺍﻧﺪ .ﺍﻟﺒﺘﻪ ﻗﺎﺑﻠﻴﺖ ﭘﺮﺩﺍﺧﺖ ﻣﻮﺑﺎﻳﻞ ﻓﻴﺲﺑﻮﻙ
ﺍﻛﻨﻮﻥ ﺩﺭ ﺍﻣﺮﻳﻜﺎ ﻗﺎﺑﻞﺍﺳــﺘﻔﺎﺩﻩ ﺍﺳــﺖ .ﻭﺍﺗﺲﺁپ ﺩﺭ ﻣﺎﻩﻫﺎﻯ ﮔﺬﺷﺘﻪ ﻫﻤﻮﺍﺭﻩ
ﺑﻪ ﺩﻧﺒﺎﻝ ﺍﺿﺎﻓﻪ ﻛﺮﺩﻥ ﻗﺎﺑﻠﻴﺖﻫﺎﻯ ﺟﺪﻳﺪ ﺑﻪ ﺍﭘﻠﻴﻜﻴﺸــﻦ ﭘﻴﺎﻡﺭﺳﺎﻥ ﺧﻮﺩ ﺑﻮﺩﻩ
ﻛﻪ ﺁﺧﺮﻳﻦ ﻧﻤﻮﻧﻪ ﺭﺍ ﻣﻰﺗﻮﺍﻥ ﻭﻳﮋﮔﻰ Statusﺩﺍﻧﺴﺖ .ﺍﻳﻦ ﻗﺎﺑﻠﻴﺖ ﺑﻪ ﻛﺎﺭﺑﺮﺍﻥ
ﺍﺟﺎﺯﻩ ﻣﻰﺩﻫﺪ ﺗﺼﺎﻭﻳﺮ ﻭ ﻭﻳﺪﺋﻮﻫﺎﻯ ﺧﻮﺩ ﺭﺍ ﺑﻪﮔﻮﻧﻪﺍﻯ ﺑﺎ ﺩﻳﮕﺮﺍﻥ ﺑﻪ ﺍﺷــﺘﺮﺍﻙ
ﺑﮕﺬﺍﺭﻧﺪ ﻛﻪ ﺑﻌﺪ ﺍﺯ 24ﺳﺎﻋﺖ ﺍﺯ ﺳﺮﻭﺭ ﻣﻮﺭﺩﻧﻈﺮ ﺣﺬﻑ ﺷﻮﺩ.