روزنامه گسترش تجارت شماره 273
روزنامه گسترش تجارت شماره 273
ﺭﻭﺯﻧﺎﻣﻪ ﺗﺨﺼﺼﻰ ﺻﺒﺢ ﺍﻳﺮﺍﻥ
ﺩﺭ ﺑﺮﺭﺳﻰ ﻧﺘﺎﻳﺞ ﻃﺮﺡ ﺟﺪﻳﺪ ﺳﺎﺯﻣﺎﻥ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻛﺸﻮﺭﻯ ﻣﻄﺮﺡ ﺷﺪ
ﻣﺤﺪﻭﺩﻳﺘﻰ ﺑﻪ ﺳﻮﺩ ﺣﻤﻞﻭﻧﻘﻞ ﻫﻮﺍﻳﻰ
ﺷﻨﺒﻪ
15ﻣﻬﺮ 1396
16ﻣﺤﺮﻡ 1439
7ﺍﻛﺘﺒﺮ 2017
www.Tejaratdaily.com
http://Telegram.me/Tejaratdaily
ﺳﺎﻝ ﺩﻭﻡ ﺷﻤﺎﺭﻩ 273ﭘﻴﺎﭘﻰ 8 422ﺻﻔﺤﻪ ﻗﻴﻤﺖ1000 :ﺗﻮﻣﺎﻥ
ﺗﻼﺵ ﺑﺮﺍﻯ ﺻﺎﺩﺭﺍﺕ
ﻣﺤﺼﻮﻝ ﺯﻋﻔﺮﺍﻥ
ﺑﺎ ﻧﺸﺎﻥ ﺍﻳﺮﺍﻥ
ﭘﻴﺸﺮﻓﺖ 83ﺩﺭﺻﺪﻯ
ﺭﺍﻩﺁﻫﻦ ﻗﺰﻭﻳﻦ -ﺭﺷﺖ
ﺻﻔﺤﻪ6
ﻣﺸــﻜﻼﺕ ﻣﺎﻟﻰ ﺷﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻭ ﺑﺪﻫﻰﻫﺎﻯ ﺁﻧﻬﺎ ﺑﻪ ﺑﺮﺧﻰ ﺷﺮﻛﺖﻫﺎﻯ ﺩﻭﻟﺘﻰ
ﻣﺎﻧﻨﺪ ﺷﺮﻛﺖ ﻓﺮﻭﺩﮔﺎﻩﻫﺎ ﻭ ﺷﺮﻛﺖ ﻧﻔﺖ ،ﻣﻮﺟﺐ ﺷﺪﻩ ﺳﺎﺯﻣﺎﻥ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻛﺸﻮﺭﻯ ﺑﻪﻋﻨﻮﺍﻥ
ﻣﺘﻮﻟﻰ ﺻﻨﻌﺖ ﻫﻮﺍﻳﻰ ﻛﺸــﻮﺭ ،ﺩﺭ ﭼﻨﺪ ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ ﺑﻪ ﻓﻜﺮ ﺍﺟﺮﺍﻯ ﺑﺮﺧﻰ ﺍﻗﺪﺍﻣﺎﺕ ﺩﺭ
ﺭﺍﺳﺘﺎﻯ ﺳﺮ ﻭ ﺳﺎﻣﺎﻥ ﺩﺍﺩﻥ ﺑﻪ ﺍﻭﺿﺎﻉ ﻣﺎﻟﻰ ﺍﻳﻦ ﺷﺮﻛﺖﻫﺎ ﺑﺎﺷﺪ .ﺍﺯ ﺟﻤﻠﻪ ﺍﻳﻦ ﻃﺮﺡﻫﺎ ﻛﻪ ﺩﺭ
ﻳﻜﻰ ﺩﻭ ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﺍﺟﺮﺍ ﺷﺪ ﻣﻰﺗﻮﺍﻥ ﺑﻪ ﻃﺮﺡ ﺷﻨﺎﻭﺭﺳﺎﺯﻯ ﻗﻴﻤﺖ ﺑﻠﻴﺖ ﻫﻮﺍﭘﻴﻤﺎ ﺍﺷﺎﺭﻩ
ﻛﺮﺩ ﻛﻪ ﺍﻟﺒﺘﻪ ﺍﻗﺪﺍﻣﻰ ﺩﺭ ﺭﺍﺳــﺘﺎﻯ ﺍﺟﺮﺍﻯ ﺑﺮﻧﺎﻣﻪ ﭘﻨﺠﻢ ﺗﻮﺳــﻌﻪ ﺑﻮﺩ .ﻃﺮﺡ ﻣﺤﺪﻭﺩ ﻛﺮﺩﻥ
ﺗﺎﻳﭗ ﻫﻮﺍﭘﻴﻤﺎ ﺩﺭ ﺷــﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻧﻴﺰ ﻛﻪ ﺑﻪﺗﺎﺯﮔﻰ ﺍﺯ ﺳــﻮﻯ ﺳﺎﺯﻣﺎﻥ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ
ﺍﺭﺍﺋﻪ ﺷــﺪﻩ ،ﺍﻗﺪﺍﻡ ﺩﻳﮕﺮﻯ ﺩﺭ ﺯﻣﻴﻨﻪ ﻛﺎﻫﺶ ﻫﺰﻳﻨﻪﻫﺎﻯ ﺷــﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺑﻪ ﻧﻈﺮ
ﻣﻰﺭﺳﺪ .ﺁﻧﻄﻮﺭ ﻛﻪ ﻛﺎﺭﺷﻨﺎﺳﺎﻥ ﻣﻰﮔﻮﻳﻨﺪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺍﻳﻨﻜﻪ ﻫﺮ ﺗﺎﻳﭗ ﻫﻮﺍﭘﻴﻤﺎ ،ﻣﺴﺎﺋﻞ ﻓﻨﻰ
ﻭ ﺁﻣﻮﺯﺷــﻰ ﻭ ﻗﻄﻌﺎﺕ ﺧﺎﺹ ﺧﻮﺩ ﺭﺍ ﻧﻴﺎﺯ ﺩﺍﺭﺩ ،ﺗﻨﻮﻉ ﺑﺎﻻﻯ ﺗﺎﻳﭗ ﺩﺭ ﻳﻚ ﺷﺮﻛﺖ ﻋﻼﻭﻩ ﺑﺮ
ﺩﺷﻮﺍﺭﺗﺮ ﻛﺮﺩﻥ ﻣﺪﻳﺮﻳﺖ ،ﺑﺮ ﻫﺰﻳﻨﻪﻫﺎﻯ ﺁﻥ ﺷﺮﻛﺖ ﺧﻮﺍﻫﺪ ﺍﻓﺰﻭﺩ ،ﺑﻨﺎﺑﺮﺍﻳﻦ ﻣﺤﺪﻭﺩ ﻛﺮﺩﻥ
ﺗﺎﻳــﭗ ﻫﻮﺍﭘﻴﻤﺎ ﺍﻗﺪﺍﻣﻰ ﻣﻮﺛﺮ ﺩﺭ ﺗﻘﻮﻳﺖ ﺍﻗﺘﺼﺎﺩ ﺷــﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳــﻰ ﺧﻮﺍﻫﺪ ﺑﻮﺩ .ﺑﻪ
ﮔﺰﺍﺭﺵ »ﮔﺴﺘﺮﺵﺗﺠﺎﺭﺕ« ،ﺑﺮﺍﺳﺎﺱ ﮔﺰﺍﺭﺵﻫﺎﻯ ﺁﻣﺎﺭﻯ ﺳﺎﺯﻣﺎﻥ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻛﺸﻮﺭﻯ ،ﺩﺭ
ﺣﺎﻝ ﺣﺎﺿﺮ 16ﺷــﺮﻛﺖ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺩﺭ ﻛﺸﻮﺭ ﺩﺭ ﺣﺎﻝ ﻓﻌﺎﻟﻴﺖ ﻫﺴﺘﻨﺪ .ﺍﻳﻦ ﺷﺮﻛﺖﻫﺎﻯ
ﻫﻮﺍﭘﻴﻤﺎﻳــﻰ ﺍﺯ ﺍﻧــﻮﺍﻉ ﻣﺨﺘﻠﻒ ﻫﻮﺍﭘﻴﻤﺎ ﺍﺯ ﺍﻳﺮﺑﺎﺱ ﻭ ﺑﻮﺋﻴﻨﮓ ﮔﺮﻓﺘــﻪ ﺗﺎ ﺍﻯﺗﻰﺁﺭ ﻭ ﻓﻮﻛﺮ ﺩﺭ
ﺗﺎﻳﭗﻫﺎﻯ ﻣﺨﺘﻠﻒ ﺍﺳﺘﻔﺎﺩﻩ ﻣﻰﻛﻨﻨﺪ.
ﺻﻔﺤﻪ 6
ﺧﻴﺮﺍﷲ ﺧﺎﺩﻣﻰ
ﺻﻔﺤﻪ8
ﻋﻠﻰ ﺭﺑﻴﻌﻰ
ﮔﻔﺖﻭﮔﻮ ﺑﺎ ﺻﺎﺣﺐﻧﻈﺮﺍﻥ ﺍﻗﺘﺼﺎﺩﻯ ﺑﻪ ﻣﻨﺎﺳﺒﺖ ﻳﻚﺳﺎﻟﮕﻰ ﺭﻭﺯﻧﺎﻣﻪ »ﮔﺴﺘﺮﺵﺗﺠﺎﺭﺕ«
ﺗﻤﺎﻡ ﻗﺪ ﻭ ﺗﺨﺼﺼﻰ
ﺩﺭ ﻣﺴﻴﺮ ﺗﻮﺳﻌﻪ ﺗﺠﺎﺭﺕ
ﺗﺠــﺎﺭﺕ ﺍﻳﻦ ﺭﻭﺯﻫــﺎ ﺍﻫﻤﻴﺖ ﺑﺴــﻴﺎﺭﻯ ﺑﻴﻦ ﻛﺸــﻮﺭﻫﺎ ،ﺑﻪﻭﻳﮋﻩ
ﻛﺸــﻮﺭﻫﺎﻯ ﺗﻮﺳــﻌﻪﻳﺎﻓﺘﻪﻫﺎ ﭘﻴﺪﺍ ﻛﺮﺩﻩ ﻭ ﺑﻪﻧﻮﻋﻰ ﺩﺭ ﻋﺼﺮ ﺟﻨﮓ
ﻛﺎﻻﻳــﻰ ﻗﺮﺍﺭ ﺩﺍﺭﻳﻢ ﭼﺮﺍﻛﻪ ﻫﺮ ﻛﺸــﻮﺭﻯ ﺗﻤﺎﻡ ﺗﻼﺵ ﺧﻮﺩ ﺭﺍ ﺑﺮﺍﻯ
ﻋﺮﺿــﻪ ﻣﺤﺼــﻮﻻﺕ ﺗﻮﻟﻴﺪﻯ ﺑﻪ ﺟﻬــﺎﻥ ﻭ ﺑﺮﺗﺮﻯ ﺑﺮ ﻛﺸــﻮﺭﻫﺎﻯ
ﺩﻳﮕــﺮ ﻣﻰﻛﻨﺪ ،ﺍﻣﺎ ﻧﻜﺘﻪ ﻣﻬﻤﻰ ﻛﻪ ﺩﺭ ﺍﻳﻦ ﻣﻴﺎﻥ ﻣﻮﺭﺩ ﺗﺎﻛﻴﺪ ﻗﺮﺍﺭ
ﻣﻰﮔﻴﺮﺩ ،ﻓﻌﺎﻟﻴﺖ ﺩﻭﺳــﻮﻳﻪ ﻛﺸــﻮﺭﻫﺎﻯ ﻣﻮﻓــﻖ ﺩﺭ ﺣﻮﺯﻩ ﺗﺠﺎﺭﺕ
ﺳﺮﻣﻘﺎﻟﻪ
ﻋﺎﻃﻔﻪ ﺧﺴﺮﻭﻯ
ﺍﺳــﺖ؛ ﻳﻌﻨﻰ ﺻﺎﺩﺭﺍﺕ ﻫﻤﺮﺍﻩ ﺑــﺎ ﻭﺍﺭﺩﺍﺕ ،ﻧﻪ ﺗﻮﺟﻪ ﺻﺮﻑ ﺑﻪ ﻳﻜﻰ
ﺍﺯ ﺍﻳــﻦ ﺩﻭ ﺑﺨﺶ .ﻧﺒﺎﻳﺪ ﻓﺮﺍﻣﻮﺵ ﻛــﺮﺩ ﺗﺠﺎﺭﺕ ،ﺗﺮﻛﻴﺒﻰ ﺍﺯ »ﺩﺍﺩ«
ﻭ »ﺳــﺘﺪ« ﺗﻠﻘﻰ ﻣﻰﺷــﻮﺩ ﻭ ﺍﺗﺨﺎﺫ ﻫﺮ ﺳﻴﺎﺳــﺘﻰ ﺩﺭﺑﺎﺭﻩ ﺗﻮﺳﻌﻪ
»ﺻــﺎﺩﺭﺍﺕ« ﺑﺎﻳﺪ ﺑــﺎ ﺩﺭ ﻧﻈﺮ ﮔﺮﻓﺘﻦ ﻧﻘــﺶ »ﻭﺍﺭﺩﺍﺕ« ﺩﺭ ﻓﺮﺁﻳﻨﺪ
ﺗﺠﺎﺭﺕ ﻛﻼﻥ ﺍﻧﺠﺎﻡ ﺷﻮﺩ ﻭ ﻧﻤﻰﺗﻮﺍﻥ ﺑﺪﻭﻥ ﺩﺭ ﻧﻈﺮﮔﺮﻓﺘﻦ ﺳﻬﻤﻰ
ﺑﺮﺍﻯ ﻭﺍﺭﺩﺍﺕ ،ﻓﻌﻞ ﺻﺎﺩﺭﺍﺕ ﺭﺍ ﺗﻮﺳﻌﻪ ﻭ ﮔﺴﺘﺮﺵ ﺩﺍﺩ .ﺻﻔﺤﻪ 2
ﻳﺎﺩﺩﺍﺷﺖﻫﺎ
ﺯﻣﺎﻧﻰ ﺑﺮﺍﻯ ﺧﺎﻧﻪﺗﻜﺎﻧﻰ
ﺍﻗﺘﺼﺎﺩ ﺍﻳﺮﺍﻥ
ﺻﻔﺤﻪ 2
ﺭﻭﺯﻧﺎﻣﻪﺍﻯ
ﮔﻞ ﻛﺎﺷﺘﻴﻢ
ﺯﻫﺮﺍ ﻃﻬﺮﺍﻧﻰ
ﻳﻚ ﺗﺤﺮﻳﺮﻳﻪ
ﺑﺎ ﺩﻏﺪﻏﻪ ﻣﻴﻬﻦﺩﻭﺳﺘﻰ
ﺻﻔﺤﻪ 2
ﺻﺒﺎ ﺭﺿﺎﻳﻰ
ﺻﻔﺤﻪ 4
ﺑﺮﺍﻯ ﻣﺎ
ﺧﺎﻧﻤﺎﻧﻪ
ﺳﺎﺭﺍ ﺭﺷﺎﺩﻯﺯﺍﺩﻩ
ﻭﺍﻛﺎﻭﻯﻫﺎﻯ
ﺟﺸﻦ ﺗﻮﻟﺪ ﻧﮕﻴﺮﻳﺪ!
ﺻﻔﺤﻪ 5
ﺍﻛﺮﻡ ﺍﻣﻴﻨﻰ
ﺻﻔﺤﻪ 6
ﻫﻤﻪﺟﺎﻧﺒﻪ
ﺯﻫﺮﻩ ﻣﺤﺴﻨﻰﺷﺎﺩ
ﺻﻔﺤﻪ 7
ﺗﺮﺍﻣﭗ ﻣﺎﻟﻚ ﺻﻨﺪﻭﻕ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﭘﻮﻝ ﻧﻴﺴﺖ
ﻓﻘﻂ ﺩﺭ ﺗﻬﺮﺍﻥ
ﻭﺯﻳﺮ ﺍﻣﻮﺭ ﺍﻗﺘﺼﺎﺩﻯ ﻭ ﺩﺍﺭﺍﻳﻰ ﻣﻰﮔﻮﻳﺪ:
ﺩﺳﺘﻮﺭ ﺗﺎﺯﻩ ﺗﺮﺍﻣﭗ ﺑﻪ ﺻﻨﺪﻭﻕ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ
ﭘﻮﻝ ،ﻫﻴﭻ ﺗﺎﺛﻴــﺮﻯ ﺑﺮ ﻋﻤﻠﻜﺮﺩ ﺑﺎﻧﻚﻫﺎﻯ
ﺍﺭﻭﭘﺎﻳــﻰ ﻭ ﻧﻬﺎﺩﻫــﺎﻯ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻣﺎﻟﻰ ﻭ
ﺭﻓﺘﺎﺭ ﺁﻧﻬــﺎ ﺑﺎ ﺍﻳﺮﺍﻥ ﻧﺪﺍﺭﺩ .ﺩﺭﻭﺍﻗﻊ ﺩﺭ ﻋﻤﻞ
ﻭﺿﻌﻴــﺖ ﺟــﻮﺭ ﺩﻳﮕﺮﻯ ﭘﻴــﺶ ﻣﻰﺭﻭﺩ.
ﻓﻀــﺎﻯ ﺍﺭﺗﺒﺎﻁ ﺑﺎﻧﻜﻰ ﺍﻳــﺮﺍﻥ ﺑﺎ ﺑﺎﻧﻚﻫﺎﻯ
ﺍﺭﻭﭘﺎﻳﻰ ﻭ ﺁﺳــﻴﺎﻳﻰ ﺭﻭ ﺑﻪ ﺑﻬﺒﻮﺩ ﺍﺳــﺖ ﻭ ﺭﻓﺘﺎﺭ ﻣﻨﺎﺳﺒﻰ
ﺭﺍ ﺷــﺎﻫﺪ ﻫﺴــﺘﻴﻢ .ﺩﻭﻧﺎﻟﺪ ﺗﺮﺍﻣــﭗ ،ﺭﻳﻴﺲﺟﻤﻬﻮﺭﻯ
ﺍﻣﺮﻳــﻜﺎ ،ﻧﻤﺎﻳﻨــﺪﮔﺎﻥ ﺍﻣﺮﻳــﻜﺎ ﺩﺭ ﺻﻨــﺪﻭﻕ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ
ﭘﻮﻝ ﻭ ﺑﺎﻧﻚﻫﺎﻯ ﺗﻮﺳــﻌﻪ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺭﺍ ﻣﻮﻇﻒ ﻛﺮﺩﻩ ﻛﻪ
ﻋﻠﻴﻪ ﺩﺭﺧﻮﺍﺳــﺖﻫﺎﻯ ﻭﺍﻡ ﺍﻳﺮﺍﻥ ﺭﺃﻯ ﺩﻫﻨﺪ ﺗﺎ ﺟﻤﻬﻮﺭﻯ
ﺍﺳــﻼﻣﻰ ﻧﺘﻮﺍﻧﺪ ﺍﺯ ﻣﻨﺎﺑﻊ ﻣﺎﻟﻰ ﺁﻥ ﻧﻬﺎﺩﻫﺎ ﺍﺳــﺘﻔﺎﺩﻩ ﻛﻨﺪ.
ﻣﺴﻌﻮﺩ ﻛﺮﺑﺎﺳــﻴﺎﻥ ،ﻭﺯﻳﺮ ﺍﻗﺘﺼﺎﺩ ﻭ ﺩﺍﺭﺍﻳﻰ ،ﺩﺭ ﮔﻔﺖﻭﮔﻮ
ﺑــﺎ ﭘﺎﻳﮕﺎﻩ ﺧﺒــﺮﻯ ﺍﺗــﺎﻕ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺍﻳﺮﺍﻥ ﺍﻳﻦ ﺩﺳــﺘﻮﺭ ﺭﺍ
ﺑﻪﻃﻮﺭﻛﺎﻣﻞ ﺳﻴﺎﺳــﻰ ﻣﻰﺩﺍﻧﺪ ﻛﻪ ﺑﻪ ﺷــﻮﺧﻰ ﺷﺒﺎﻫﺖ
ﺩﺍﺭﺩ ﻭ ﺑﻪﻟﺤﺎﻅ ﺍﻗﺘﺼﺎﺩﻯ ﻭ ﺣﻘﻮﻗﻰ ﻫﻴﭻ ﻣﻌﻨﺎﻳﻰ ﻧﺪﺍﺭﺩ.
ﻭﺯﻳــﺮ ﺍﻣــﻮﺭ ﺍﻗﺘﺼــﺎﺩﻯ ﻭ ﺩﺍﺭﺍﻳــﻰ ﺩﻭﻟﺖ
ﺩﻭﺍﺯﺩﻫﻢ ﻣﻰﮔﻮﻳﺪ :ﻗﺒﻞ ﺍﺯ ﺍﻳﻨﻜﻪ ﺍﻳﻦ ﺩﺳــﺘﻮﺭ
ﺗﺮﺍﻣــﭗ ﺭﺍ ﺍﺭﺯﻳﺎﺑــﻰ ﻛﻨﻴﻢ ﺑﺎﻳﺪ ﺑﭙﺮﺳــﻴﻢ ﻛﻪ
ﻣﮕــﺮ ﺍﻣﺮﻳﻜﺎ ﻣﺎﻟﻚ ﺻﻨــﺪﻭﻕ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﭘﻮﻝ
ﺍﺳــﺖ؟ ﻣﮕﺮ ﺍﻣﺮﻳﻜﺎ ﻫﻨﻮﺯ ﻫﻢ ﻓﻜﺮ ﻣﻰﻛﻨﺪ ﻛﻪ
ﻛﺪﺧﺪﺍﺳﺖ ﻭ ﻫﻤﻪ ﻧﻬﺎﺩﻫﺎﻯ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺍﺯ ﺁﻥ
ﺩﺳﺘﻮﺭ ﻣﻰﮔﻴﺮﻧﺪ؟ ﭘﺎﺳــﺦ ﺍﻳﺮﺍﻥ ﻭ ﭘﺎﺳﺦ ﺩﻧﻴﺎ
ﺑﻪ ﺍﻳﻦ ﭘﺮﺳــﺶ ﻣﻨﻔﻰ ﺍﺳﺖ .ﻛﺮﺑﺎﺳﻴﺎﻥ ﺗﺼﺮﻳﺢ ﻣﻰﻛﻨﺪ:
ﺻﻨﺪﻭﻕ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﭘﻮﻝ ،ﺍﺳﺎﺳــﻨﺎﻣﻪ ﻣﺸﺨﺼﻰ ﺩﺍﺭﺩ ﻛﻪ
ﻓﺮﺁﻳﻨﺪ ﺗﺼﻤﻴﻢﮔﻴــﺮﻯ ﺩﺭ ﺍﻳﻦ ﻧﻬﺎﺩ ﺑﺮ ﻋﻬﺪﻩ ﻳﻚ ﻳﺎ ﭼﻨﺪ
ﺷــﺨﺺ ﻧﻴﺴﺖ؛ ﺩﺳﺘﻮﺭﺍﺕ ﺻﻨﺪﻭﻕ ﺑﻪﺻﻮﺭﺕ ﮔﺮﻭﻫﻰ ﻭ
ﺷﻮﺭﺍﻳﻰ ﮔﺮﻓﺘﻪ ﻣﻰﺷﻮﺩ ﻭ ﺭﺃﻯ ﻳﻚ ﻓﺮﺩ ﻫﺮﮔﺰ ﻧﻤﻰﺗﻮﺍﻧﺪ
ﺯﻣﻴﻨﻪﻫﺎﻯ ﺗﺼﻤﻴﻢﺳــﺎﺯﻯ ﺭﺍ ﺗﻐﻴﻴــﺮ ﺩﻫﺪ؛ ﺑﺮﺍﻯ ﻫﻤﻴﻦ
ﺍﻳﻦ ﮔﻔﺘﻪ ﻳﺎ ﺩﺳــﺘﻮﺭ ﺗﺮﺍﻣﭗ ﭼﻴﺰﻯ ﺷﺒﻴﻪ ﺷﻮﺧﻰ ﺍﺳﺖ.
ﻭﻯ ﺩﺭ ﭘﺎﺳــﺦ ﺑﻪ ﺍﻳﻨﻜﻪ ﭼﻘﺪﺭ ﺍﻳــﻦ ﺭﻓﺘﺎﺭﻫﺎ ﻣﻰﺗﻮﺍﻧﺪ ﺩﺭ
ﻣﻮﺍﺿﻊ ﻭ ﺗﺼﻤﻴﻤﺎﺕ ﺑﺎﻧﻚﻫــﺎﻯ ﺍﺭﻭﭘﺎﻳﻰ ﺩﺭ ﻗﺒﺎﻝ ﺍﻳﺮﺍﻥ
ﺗﺎﺛﻴﺮﮔﺬﺍﺭ ﺑﺎﺷــﺪ ،ﻣﻰﮔﻮﻳﺪ :ﺍﻣﺎ ﺷــﺮﺍﻳﻂ ﺑﻪ ﮔﻮﻧﻪ ﺩﻳﮕﺮﻯ
ﭘﻴﺶ ﻣﻰﺭﻭﺩ؛ ﺧﻴﻠﻰ ﺍﺯ ﺑﺎﻧﻚﻫﺎﻯ ﺍﺭﻭﭘﺎﻳﻰ ﻭ ﺁﺳــﻴﺎﻳﻰ ﺑﺎ
ﺍﻳــﺮﺍﻥ ﻫﻤﻜﺎﺭﻯ ﻣﻰﻛﻨﻨﺪ ﻭ ﻓﺎﻳﻨﺎﻧــﺲ ﻭ ﺍﻋﺘﺒﺎﺭﻫﺎﻳﻰ ﻫﻢ
ﻛﻪ ﺑﻪﺗﺎﺯﮔﻰ ﮔﺸــﺎﻳﺶ ﺷــﺪﻩ ﺍﻳﻦ ﻣﻮﻓﻘﻴﺖ ﻭ ﺭﻭﻧﺪ ﺭﻭ ﺑﻪ
ﺑﻬﺒﻮﺩ ﻣﻨﺎﺳــﺒﺎﺕ ﺑﺎﻧﻜﻰ ﺍﻳﺮﺍﻥ ﺑﺎ ﻛﺸــﻮﺭﻫﺎﻯ ﺍﺭﻭﭘﺎﻳﻰ ﻭ
ﺁﺳﻴﺎﻳﻰ ﺭﺍ ﻧﺸــﺎﻥ ﻣﻰﺩﻫﺪ .ﻭﺯﻳﺮ ﺍﻣﻮﺭ ﺍﻗﺘﺼﺎﺩﻯ ﻭ ﺩﺍﺭﺍﻳﻰ
ﺗﺎﻛﻴﺪ ﻣﻰﻛﻨﺪ :ﺣﻘﻮﻕ ﺍﻳﺮﺍﻥ ﺩﺭ ﺻﻨﺪﻭﻕ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﭘﻮﻝ،
ﺑﻪﻫﻴﭻﻭﺟﻪ ﺑﺎ ﺩﺳــﺘﻮﺭ ﺗﺮﺍﻣﭗ ﺳﻠﺐﺷﺪﻧﻰ ﻧﻴﺴﺖ؛ ﻧﻬﺎﺩ
ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻗﻮﺍﻋﺪ ﺧﺎﺹ ﺧــﻮﺩ ﺭﺍ ﺩﺍﺭﺩ ﻭ ﺍﻋﺘﺒﺎﺭ ﺧﻮﺩ ﺭﺍ ﺑﺎ
ﻳﻚ ﺣﺮﻑ ﺑﻰﻣﻨﻄﻖ ﺍﺯ ﺑﻴﻦ ﻧﻤﻰﺑﺮﺩ .ﺑﻪﮔﻔﺘﻪ ﻛﺮﺑﺎﺳﻴﺎﻥ،
ﻓﻀــﺎ ﻭ ﻋﻤﻠﻜــﺮﺩ ﺑﺎﻧﻚﻫﺎﻯ ﺍﺭﻭﭘﺎﻳﻰ ﻭ ﺁﺳــﻴﺎﻳﻰ ﻧﺸــﺎﻥ
ﻣﻰﺩﻫﺪ ﻛﻪ ﺁﻥ ﺗﺮﺱ ﺍﺯ ﺍﻣﺮﻳﻜﺎ ﻳﺎ ﺗﺎﺛﻴﺮﮔﺬﺍﺭﻯ ﺗﺼﻤﻴﻤﺎﺕ
ﺗﺮﺍﻣﭗ ﺑــﺮ ﻋﻤﻠﻜﺮﺩ ﻧﻬــﺎﺩ ﺍﻯ ﺑﻴﻦﺍﻟﻤﻠﻠــﻰ ﻭ ﺑﺎﻧﻚﻫﺎﻯ
ﺍﺭﻭﭘﺎﻳﻰ ﺑﻰﻣﻌﻨﺎ ﻧﻴﺴــﺖ .ﻭﻯ ﺗﺼﺮﻳــﺢ ﻣﻰﻛﻨﺪ :ﻣﺎ ﻧﺒﺎﻳﺪ
ﺧــﻮﺩ ﺭﺍ ﺩﺭﮔﻴــﺮ ﻳﻚ ﺣﺮﻑ ﭘــﻮچ ﻛﻨﻴﻢ؛ ﺳــﺎﺯﻣﺎﻥﻫﺎﻯ
ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻣﻘﺮﺭﺍﺕ ﺧــﺎﺹ ﺧﻮﺩ ﺭﺍ ﺩﺍﺭﻧﺪ ﻭ ﺗﺼﻤﻴﻢ ﻳﻚ
ﻓﺮﺩ ﻣﻼﻙ ﻭ ﻣﻌﻴﺎﺭ ﻋﻤﻞ ﻧﻴﺴــﺖ .ﺍﻳﻦ ﮔﻔﺘﻪ ﺗﺮﺍﻣﭗ ،ﻣﺜﻞ
ﻫﻤﻪ ﮔﻔﺘﻪﻫﺎﻯ ﺍﻭ ﺑﻰﻣﻌﻨﺎ ﻭ ﺑﻰﻣﺤﺘﻮﺍﺳﺖ.
ﺍﺳﺘﺎﻧﺪﺍﺭﺩﻫﺎ ﺩﺭ ﺧﺪﻣﺖ ﻫﻮﺷﻤﻨﺪﺗﺮ ﺷﺪﻥ ﺷﻬﺮﻫﺎ
ﺭﻳﻴﺲ ﺳﺎﺯﻣﺎﻥ ﻣﻠﻰ ﺍﺳﺘﺎﻧﺪﺍﺭﺩ ﺍﻳﺮﺍﻥ ،ﺗﺎﻛﻴﺪ ﻛﺮﺩ :ﺍﺳﺘﺎﻧﺪﺍﺭﺩﻫﺎ ﺑﻪ ﻫﻮﺷﻤﻨﺪﺗﺮ ﺷﺪﻥ
ﺷﻬﺮﻫﺎ ﻛﻤﻚ ﻣﻰﻛﻨﺪ .ﺑﻪ ﮔﺰﺍﺭﺵ ﺳــﺎﺯﻣﺎﻥ ﻣﻠﻰ ﺍﺳﺘﺎﻧﺪﺍﺭﺩ ،ﻧﻴﺮﻩ ﭘﻴﺮﻭﺯﺑﺨﺖ ﮔﻔﺖ:
ﺍﻣﺮﻭﺯﻩ ﺍﺳــﺘﺎﻧﺪﺍﺭﺩﻫﺎ ﺩﺭ ﻫﻤﻪ ﺍﺟﺰﺍﻯ ﺯﻧﺪﮔﻰ ﺷــﻬﺮﻯ ﺩﺧﻴﻞ ﻫﺴﺘﻨﺪ ﻭ ﺣﻀﻮﺭ ﻣﺪﺍﻭﻡ
ﺁﻧﻬﺎ ﺩﺭ ﺯﻧﺪﮔﻰ ﺷﻬﺮﻯ ،ﻣﺤﺪﻭﺩ ﺑﻪ ﻛﺎﻻﻫﺎ ﻭ ﺧﺪﻣﺎﺕ ﺭﻭﺯﻣﺮﻩ ﻧﻤﻰﺷﻮﺩ؛ ﺑﻠﻜﻪ ﺣﻮﺯﻩﻫﺎﻯ
ﻣﻬﻢ ﻭ ﻛﻼﻧﻰ ﻣﺜﻞ ﺍﻧﺮژﻯ ،ﺣﻤﻞﻭﻧﻘﻞ ﻭ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﺭﺍ ﻧﻴﺰ ﺩﺭ ﺑﺮ ﻣﻰﮔﻴﺮﺩ.
ﻭﻯ ﺍﻓــﺰﻭﺩ :ﺑﻪ ﻋﺒﺎﺭﺕ ﺩﻳﮕﺮ ،ﺍﺳــﺘﺎﻧﺪﺍﺭﺩﻫﺎ ﺩﺳــﺘﻮﺭﻛﺎﺭﻫﺎﻯ ﻣﻬﻢ ﺑــﺮﺍﻯ ﺗﻤﺎﻣﻰ
ﺟﻨﺒﻪﻫﺎﻯ ﺯﻧﺪﮔﻰ ﺍﺯ ﺳــﺎﺧﺘﻤﺎﻥﻫﺎﻯ ﺑﺎ ﻣﺼﺮﻑ ﺑﻬﻴﻨﻪ ﺍﻧﺮژﻯ ،ﺣﻤﻞﻭﻧﻘﻞ ﻫﻮﺷﻤﻨﺪ،
ﻣﺪﻳﺮﻳﺖ ﭘﺴﻤﺎﻧﺪ ﺗﺎ ﺍﻳﺠﺎﺩ ﺟﻮﺍﻣﻊ ﭘﺎﻳﺪﺍﺭ ﺭﺍ ﺁﻣﺎﺩﻩ ﻣﻰﻛﻨﻨﺪ.
ﭘﻴﺮﻭﺯﺑﺨﺖ ﮔﻔﺖ :ﺍﺭﺗﻘﺎﻯ ﺳــﻄﺢ ﺧﺪﻣﺎﺕ ﺷﻬﺮﻯ ﻭ ﮔﺎﻡ ﻧﻬﺎﺩﻥ ﺑﻪ ﺳﻮﻯ ﻣﺪﻳﺮﻳﺖ
ﻳﻜﭙﺎﺭﭼﻪ ﺷﻬﺮﻯ ﻣﺴﺘﻠﺰﻡ ﺑﻜﺎﺭﮔﻴﺮﻯ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﻫﺎﻯ ﺍﺧﺘﺼﺎﺻﻰ ﺑﺮﺍﻯ ﺧﺪﻣﺎﺕ ﻣﺘﻨﻮﻉ
ﺩﺭ ﺷﻬﺮ ﺍﺳﺖ ﻛﻪ ﻫﻮﺷﻤﻨﺪﺗﺮ ﺷﺪﻥ ﺷﻬﺮﻫﺎ ﺭﺍ ﺑﻪ ﻫﻤﺮﺍﻩ ﺩﺍﺭﺩ .ﺍﻟﺒﺘﻪ ﺍﻧﺠﺎﻡ ﺍﻳﻦ ﻓﺮﺁﻳﻨﺪﻫﺎ
ﻭ ﻫﻮﺷﻤﻨﺪﺗﺮ ﺷﺪﻥ ﺷﻬﺮﻫﺎ ﺩﺭ ﮔﺮﻭ ﻫﻤﻜﺎﺭﻯ ﻭ ﺗﻌﺎﻣﻞ ﻧﺰﺩﻳﻚ ﺳﺎﺯﻣﺎﻥ ﻣﻠﻰ ﺍﺳﺘﺎﻧﺪﺍﺭﺩ
ﺍﻳﺮﺍﻥ ،ﺷــﻬﺮﺩﺍﺭﻯﻫﺎ ،ﻭﺯﺍﺭﺗﺨﺎﻧﻪﻫﺎ ﻭ ﺳﺎﺯﻣﺎﻥﻫﺎﻯ ﺩﺧﻴﻞ ﺩﺭ ﻣﺪﻳﺮﻳﺖ ﺷﻬﺮﻯ ﺍﺳﺖ.
ﻣﺎ ﺑﻪ ﻋﻨﻮﺍﻥ ﻣﺮﺟﻊ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﺳــﺎﺯﻯ ﺩﺭ ﻛﺸــﻮﺭ ﺑﺮﺍﻯ ﺷﻜﻞﮔﻴﺮﻯ ﺍﻳﻦ ﻧﻮﻉ ﻫﻤﻜﺎﺭﻯ
ﺁﻣﺎﺩﻩﺍﻳﻢ ﺗﺎ ﺷﻬﺮﻫﺎﻯﻣﺎﻥ ﺑﺎ ﺳﺮﻋﺖ ﺑﻴﺸﺘﺮﻯ ﺩﺭ ﻣﺴﻴﺮ ﻫﻮﺷﻤﻨﺪﺳﺎﺯﻯ ﺣﺮﻛﺖ ﻛﻨﻨﺪ.
ﻭﻯ ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﺳــﺎﺯﻣﺎﻥ ﻣﻠﻰ ﺍﺳــﺘﺎﻧﺪﺍﺭﺩ ﺑﺮﺍﺳﺎﺱ ﻭﻇﺎﻳﻒ ﺫﺍﺗﻰ ﺧﻮﺩ ﻭ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ
ﺍﺳــﻨﺎﺩ ﺑﺎﻻﺩﺳﺘﻰ ﻭ ﺑﺮﻧﺎﻣﻪ ﺷﺸﻢ ﺗﻮﺳــﻌﻪ ﻭ ﺍﺻﻞ 24ﺳﻴﺎﺳﺖﻫﺎﻯ ﺍﻗﺘﺼﺎﺩ ﻣﻘﺎﻭﻣﺘﻰ
ﺑﺮﺍﻯ ﭘﻮﺷﺶ ﺳﺮﺍﺳﺮﻯ ﺍﺳﺘﺎﻧﺪﺍﺭﺩ ،ﮔﺎﻡﻫﺎﻯ ﺑﻠﻨﺪﻯ ﺑﺮﺩﺍﺷﺘﻪ ﺍﺳﺖ.
ﺑﺮﺍﻯ ﺳــﺎﺯﻣﺎﻥ ﻣﻠﻰ ﺍﺳــﺘﺎﻧﺪﺍﺭﺩ ﺍﻳﺮﺍﻥ ﻫﻴﭻ ﻣﻮﺿﻮﻋﻰ ﻣﻬﻢﺗﺮ ﺍﺯ ﺍﻳﻤﻨﻰ ﻭ ﺳﻼﻣﺖ
ﻣﺮﺩﻡ ﻧﻴﺴﺖ ﻭ ﺑﻪ ﻫﻤﻴﻦ ﺩﻟﻴﻞ ﺑﺎ ﭼﺸﻤﺎﻥ ﺑﺎﺯ ﻭ ﻫﻮﺷﻤﻨﺪ ﺑﺮ ﺗﻮﻟﻴﺪ ،ﻭﺍﺭﺩﺍﺕ ﻭ ﺻﺎﺩﺭﺍﺕ
ﻛﺎﻻﻫﺎ ﻭ ﺧﺪﻣﺎﺕ ﻧﻈﺎﺭﺕ ﻣﻰﻛﻨﻴﻢ ﻭ ﺑﺎﻭﺭ ﺩﺍﺭﻳﻢ ﻛﻪ ﺍﺳﺘﺎﻧﺪﺍﺭﺩ ﻛﻠﻴﺪ ﺗﻮﺳﻌﻪ ﺍﻗﺘﺼﺎﺩﻯ
ﻛﺸﻮﺭ ﺍﺳﺖ.
ﺑﻬﺮﻩﺑﺮﺩﺍﺭﻯ ﺍﺯ 10ﺍﻳﺴﺘﮕﺎﻩ ﻣﺘﺮﻭ ﺗﻬﺮﺍﻥ ﺗﺎ ﭘﺎﻳﺎﻥ ﺳﺎﻝ
ﻧﺎﻡ ﻭ ﻧﺎﻡﺧﺎﻧﻮﺍﺩﮔﻰ
ﺁﺩﺭﺱ ﻣﺤﻞ ﺩﺭﻳﺎﻓﺖ ﻧﺸﺮﻳﻪ
ﺷﻤﺎﺭﻩ ﺗﻠﻔﻦ ﻫﻤﺮﺍﻩ ﻭ ﺛﺎﺑﺖ
ﻛﺪﻣﻠﻰ
ﻛﺪ ﭘﺴﺘﻰ
ﻟﻄﻔﺎ ﻣﺸﺨﺼﺎﺕ ﺫﻳﻞ ﺭﺍ ﻛﺎﻣﻞ ﺑﻪ ﺷﻤﺎﺭﻩ 88722735ﻓﻜﺲ ﻭ ﻳﺎ ﺑﻪ tozi.smtnews@gmail.comﺍﻳﻤﻴﻞ ﻓﺮﻣﺎﻳﻴﺪ.
ﺩﺭ ﺿﻤﻦ ﺑﺎ ﻫﺮ ﺭﻭﺯﻧﺎﻣﻪ 2ﻧﺸﺮﻳﻪ ﺩﻳﮕﺮ ﺑﻪ ﺻﻮﺭﺕ ﻫﻔﺘﻪﻧﺎﻣﻪ ،ﺩﻭ ﻫﻔﺘﻪﻧﺎﻣﻪ ﻭ ...ﺗﺤﻮﻳﻞ ﺧﻮﺍﻫﺪ ﺷﺪ.
Telegram.me/smtnews
ﻋﻀﻮ ﻛﻤﻴﺴــﻴﻮﻥ ﺑﺮﻧﺎﻣﻪ ﻭ ﺑﻮﺩﺟﻪ ﺷــﻮﺭﺍﻯ ﺷــﻬﺮ
ﺗﻬﺮﺍﻥ ﺑﺎ ﺣﻀﻮﺭ ﺩﺭ ﻛﺎﺭﮔﺎﻩ ﺳــﺎﺧﺖ ﺩﻭ ﺍﻳﺴﺘﮕﺎﻩ ﻣﺘﺮﻭ
ﺧــﻂ ) 6ﺩﻭﻟﺖﺁﺑﺎﺩ ﻭ ﺣﺮﻡﻣﻄﻬﺮ( ﮔﻔﺖ :ﺷــﻬﺮﺩﺍﺭﻯ
ﺗﻬــﺮﺍﻥ ﺗــﺎ ﭘﺎﻳــﺎﻥ ﺳــﺎﻝ 96ﺍﺯ 10ﺍﻳﺴــﺘﮕﺎﻩ ﻣﺘﺮﻭ
ﺑﻬﺮﻩﺑﺮﺩﺍﺭﻯ ﻣﻰﻛﻨﺪ .ﺑﻪ ﮔﺰﺍﺭﺵ ﻣﻬﺮ ،ﻣﺠﻴﺪ ﻓﺮﺍﻫﺎﻧﻰ
ﺍﻇﻬﺎﺭ ﻛــﺮﺩ :ﺗﻮﺳــﻌﻪ ﺣﻤﻞﻭﻧﻘﻞ ﻋﻤﻮﻣــﻰ ﺗﻨﻬﺎ ﺭﺍﻩ
ﺑﺮﻃﺮﻑ ﺷﺪﻥ ﻣﺸﻜﻞ ﺗﺮﺍﻓﻴﻚ ﻭ ﺁﻟﻮﺩﮔﻰ ﻫﻮﺍﻯ ﺗﻬﺮﺍﻥ
ﺍﺳﺖ ﻭ ﺩﺭ ﻫﻤﻪ ﺩﻧﻴﺎ ﺗﻮﺳﻌﻪ ﺧﻄﻮﻁ ﻣﺘﺮﻭ ﺭﺍ ﻫﺮﭼﻨﺪ
ﻛﻪ ﮔﺮﺍﻥ ﻭ ﻫﺰﻳﻨﻪﺑﺮ ﺍﺳﺖ ،ﭘﺎﻙﺗﺮﻳﻦ ﻧﻮﻉ ﺣﻤﻞﻭﻧﻘﻞ
ﻋﻤﻮﻣــﻰ ﺑﻪ ﺟﻬﺖ ﺭﺿﺎﻳﺖ ﺷــﻬﺮﻭﻧﺪﺍﻥ ﺩﺍﻧﺴــﺘﻪﺍﻧﺪ.
ﻓﺮﺍﻫﺎﻧﻰ ﺍﻓﺰﻭﺩ :ﺧﻂ 6ﻣﺘﺮﻭ ﺗﻬﺮﺍﻥ ﺧﻮﺷــﺒﺨﺘﺎﻧﻪ ﺑﻪ
ﻋﻨﻮﺍﻥ ﻃﻮﻻﻧﻰﺗﺮﻳﻦ ﺧﻂ ﺷــﻬﺮﻯ ﺗﻬﺮﺍﻥ ﺩﺭ ﻣﺮﺍﺣﻞ
ﺩﺭﻳﺎﻓﺖ ﺍﺑﻨﻴﻪ ﻭ ﺗﺠﻬﻴﺰﺍﺕ ﺩﺭ ﻣﺮﺣﻠﻪ ﺍﻧﺘﻬﺎﻳﻰ ﺍﺳــﺖ
ﻭ 32ﻛﻴﻠﻮﻣﺘــﺮ ﻃﻮﻝ ﺍﻳﻦ ﺧﻂ ﺍﺳــﺖ ﻛﻪ ﺩﺍﺭﺍﻯ 27
ﺍﻳﺴﺘﮕﺎﻩ ﺍﺳﺖ.
ﻭﻯ ﮔﻔﺖ :ﺗﻮﺳــﻌﻪ ﺧﻂ ﺍﺯ ﺩﻭﻟﺖﺁﺑﺎﺩ ﺑﻪ ﺣﺮﻡﻣﻄﻬﺮ
ﻛﻪ 5ﺍﻳﺴﺘﮕﺎﻩ ﺩﺍﺭﺩ ،ﺩﺭ ﺣﺎﻝ ﺍﻧﺠﺎﻡ ﺍﺳﺖ ﻛﻪ ﺑﺎ ﺗﺰﺭﻳﻖ
ﻣﺎﻟﻰ ﻣﻨﺎﺳــﺐ ﺍﺩﺍﻣﻪ ﻛﺎﺭ ﺍﻧﺠﺎﻡ ﻣﻰﺷﻮﺩ ﻭ ﺍﮔﺮ ﻛﺎﺭ ﺑﺎ
ﻫﻤﻴﻦ ﺳــﺮﻋﺖ ﭘﻴﺶ ﺑﺮﻭﺩ 10ﺍﻳﺴــﺘﮕﺎﻩ ﺩﺭ ﺗﻤﺎﻣﻰ
ﺧﻄﻮﻁ ﺗﺎ ﭘﺎﻳﺎﻥ ﺳــﺎﻝ 96ﺑﻪ ﺑﻬﺮﻩﺑﺮﺩﺍﺭﻯ ﻣﻰﺭﺳﺪ ﻭ
ﺩﺭ ﺳﺎﻝ 97ﻧﻴﺰ ﺍﺩﺍﻣﻪ 22ﺍﻳﺴﺘﮕﺎﻩ ﺑﻪ ﻣﺮﻭﺭ ﺭﺍﻩﺍﻧﺪﺍﺯﻯ
ﻣﻰﺷﻮﻧﺪ .ﻋﻀﻮ ﻛﻤﻴﺴــﻴﻮﻥ ﺑﺮﻧﺎﻣﻪ ﻭ ﺑﻮﺩﺟﻪ ﺷﻮﺭﺍﻯ
ﺷــﻬﺮ ﺗﻬﺮﺍﻥ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺑﺨﺶ ﻋﻤــﺪﻩ ﺭﺍﻩﺍﻧﺪﺍﺯﻯ
ﺍﻳﺴــﺘﮕﺎﻩ ﺑﺤﺚ ﺗﺠﻬﻴﺰﺍﺕ ﺍﺳــﺖ ﮔﻔﺖ :ﺑﺨﺶ ﺍﺑﻨﻴﻪ
ﻳﻚ ﺑﺨﺶ ﺟﺪﺍﺳــﺖ ﺍﻣﺎ ﺗﺠﻬﻴﺰﺍﺕ ﻣﺜﻞ ﺁﺳﺎﻧﺴﻮﺭ ﻭ
ﺍﻳﻤﻨﻰ ﻭ ﺧﺮﻳﺪ ﻭﺍﮔﻦ ﺍﺯ ﻣﺴــﺎﺋﻞ ﻣﻬﻢ ﺍﺳــﺖ ﻛﻪ ﺩﺭ
ﺧﻄﻮﻁ ﺩﻳﮕﺮ ﻧﻴﺰ ﻣﺎ ﺷــﺎﻫﺪ ﻛﻤﺒﻮﺩ ﻭﺍﮔﻦ ﻫﺴﺘﻴﻢ ﻭ
ﻗﻄﺎﺭﻫــﺎ ﺩﺭ ﺑﺮﺧﻰ ﺍﺯ ﺧﻄﻮﻁ ﺑــﺎ ﺗﺎﺧﻴﺮ ﻳﻚ ﺭﺑﻊ ﻧﻴﺰ
ﺁﻣﺪﻩﺍﻧﺪ ،ﺩﺭ ﺻﻮﺭﺗﻰﻛﻪ ﺍﺳﺘﺎﻧﺪﺍﺭﺩ 2ﺗﺎ 3ﺩﻗﻴﻘﻪ ﺍﺳﺖ
ﻭ ﺍﻳﻨﻬﺎ ﻣﺴﺘﻠﺰﻡ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺍﺳﺖ.
2
ﺳﺮﻣﻘﺎﻟﻪ
ﺯﻣﺎﻧﻰ ﺑﺮﺍﻯ ﺧﺎﻧﻪﺗﻜﺎﻧﻰ
ﺍﻗﺘﺼﺎﺩ ﺍﻳﺮﺍﻥ
»ﺩﺭﺁﻣــﺪ «ﻭ »ﺍﻣﺮﺍﺭﻣﻌﺎﺵ«؛
ﻫﻤــﺎﻥ ﺩﻭ ﻛﻠﻤــﻪﺍﻯ ﺍﺳــﺖ
ﻛﻪ ﺯﻧﺪﮔــﻰ ﺭﻭﻯ ﭘﺎﺷــﻨﻪ ﺁﻧﻬﺎ
ﻣﻰﭼﺮﺧــﺪ ﻭ ﺭﺿﺎﻳــﺖ ﺍﺯ ﺁﻧﻬﺎ
ﻳﻌﻨﻰ ﻣﻘﺒﻮﻟﻴــﺖ ﺩﻭﻟﺖ .ﺍﻳﻨﻜﻪ
ﻛــﺪﺍﻡ ﻳــﻚ ﺍﺯ ﺩﻭﻟﺖﻫﺎﻯ ﭘﺲ
ﻋﺎﻃﻔﻪ ﺧﺴﺮﻭﻯ
ﺩﻭ
ﺍﺯ ﺟﻨﮓ ﺗﻮﺍﻧﺴﺘﻪﺍﻧﺪ ﺩﺭ ﺍﻳﻦ
ﺳﺮﺩﺑﻴﺮ
ﺑﺨﺶ ﻣﻮﻓﻖﺗﺮ ﺍﺯ ﺩﻳﮕﺮﻯ ﻋﻤﻞ
ﻛﻨﻨﺪ ﻫﻤﺎﻥ ﻣﻌﻴﺎﺭﻯ ﺍﺳــﺖ ﻛﻪ
ﻣﻮﺭﺩ ﻗﻀﺎﻭﺕ ﺷﻬﺮﻭﻧﺪﺍﻥ ﺑﺮﺍﻯ ﻋﻤﻠﻜﺮﺩ ﺩﻭﻟﺖﻫﺎ ﻗﺮﺍﺭ
ﻣﻰﮔﻴﺮﺩ .ﺩﻭﻟﺖ ﺳــﺎﺯﻧﺪﮔﻰ ﻧﺨﺴﺘﻴﻦ ﺩﻭﻟﺘﻰ ﺑﻮﺩ ﻛﻪ
ﭘﺲ ﺍﺯ ﺟﻨﮓ ﺑﺮ ﺳــﺮ ﻛﺎﺭ ﺁﻣﺪ؛ ﺩﻭﻟﺘــﻰ ﻛﻪ ﺑﻪ ﺩﻟﻴﻞ
ﻓﺎﺻﻠــﻪ ﻛﻮﺗﺎﻫﺶ ﺑﺎ ﺭﻭﺯﻫﺎﻯ ﭘﺎﻳﺎﻧﻰ ﺟﻨﮓ ﻧﺘﻮﺍﻧﺴــﺖ
ﻛﻤﺒﻮﺩ ﺑﻮﺩﺟﻪﺍﻯ ﻛﻪ ﻛﺸﻮﺭ ﺭﺍ ﻓﻠﺞ ﻛﺮﺩﻩ ﺑﻮﺩ ،ﺟﺒﺮﺍﻥ
ﻛﻨــﺪ .ﻧﺎﺗﻮﺍﻧــﻰ ﺩﻭﻟﺖ ﺩﺭ ﺍﻳﻦ ﺑﺨﺶ ،ﺳــﺒﺐ ﺭﺷــﺪ
ﺑﻰﺳﺎﺑﻘﻪ ﻧﺮﺥ ﺗﻮﺭﻡ ﺷﺪ ﺗﺎ ﺟﺎﻳﻰ ﻛﻪ ﻫﻨﻮﺯ ﺑﺎ ﺛﺒﺖ ﻧﺮﺥ
ﺗﻮﺭﻡ 49/4ﺩﺭﺻﺪﻯ ﺭﻛﻮﺭﺩﺩﺍﺭ ﺍﺳــﺖ .ﺩﺭ ﺁﻥ ﺳﺎﻝﻫﺎ
ﺯﻧﺪﻩﻳﺎﺩ ﺍﻛﺒﺮ ﻫﺎﺷﻤﻰﺭﻓﺴﻨﺠﺎﻧﻰ ،ﺭﻳﻴﺲﺟﻤﻬﻮﺭ ﻭﻗﺖ
ﺗﻨﻬﺎ ﺗﻮﺍﻧﺴﺖ ﺯﻳﺮﺳــﺎﺧﺖﻫﺎﻯ ﺩﻭﻟﺖ ﺑﻌﺪﻯ ﺭﺍ ﺑﺴﺎﺯﺩ
ﻭ ﻛﻤــﻚ ﻛﻨﺪ ﺭﻭﺍﺑﻂ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺍﻳﺮﺍﻥ ﺑﺎ ﻛﺸــﻮﺭﻫﺎﻯ
ﻫﻤﺴــﺎﻳﻪ ﺑﻬﺒﻮﺩ ﭘﻴﺪﺍ ﻛﻨﺪ .ﺣﻀﻮﺭ ﺩﻭﻟﺖ ﺍﺻﻼﺣﺎﺕ ﻭ
ﺑﻜﺎﺭﮔﻴــﺮﻯ ﻭﺯﻳﺮﺍﻥ ﺧﺒﺮﻩ ،ﺗﺎ ﺣﺪ ﺯﻳﺎﺩﻯ ﺁﺭﺍﻣﺶ ﺭﺍ ﺑﻪ
ﺑﺎﺯﺍﺭ ﻭ ﻣﻌﻴﺸﺖ ﺧﺎﻧﻮﺍﺭ ﺑﺮﮔﺮﺩﺍﻧﺪ.
ﭘﺲ ﺍﺯ ﺩﻭﻟﺖ ﺳﺎﺯﻧﺪﮔﻰ ،ﻛﻨﺘﺮﻝ ﻧﺮﺥ ﺗﻮﺭﻡ ،ﺍﻓﺰﺍﻳﺶ
ﻣﻨﻄﻘﻰ ﺣﺪﺍﻗﻞ ﺩﺳــﺘﻤﺰﺩ ﻛﺎﺭﮔﺮﺍﻥ ،ﻛﻨﺘﺮﻝ ﻭﺿﻌﻴﺖ
ﻣﺴــﻜﻦ ﻭ ﺑﻬﺎﻯ ﻛﺎﻻﻫﺎﻯ ﻣﺼﺮﻓﻰ ﻭ ﺍﺳﺎﺳــﻰ ﺣﺎﺻﻞ
ﻛﺎﺭﻧﺎﻣﻪ ﺩﺭﺧﺸﺎﻥ ﺳــﺎﻝﻫﺎﻯ ﺩﻭﻟﺖ ﺍﺻﻼﺣﺎﺕ ﺍﺳﺖ.
ﺍﻣــﺎ ﺩﺭ ﺩﻭﺭ ﺑﻌــﺪ؛ ﺩﻭﻟﺖ ﺍﺻﻮﻟﮕﺮﺍﻯ ﻧﻬــﻢ ﻭ ﺩﻫﻢ ﻛﻪ
ﭘــﺲ ﺍﺯ ﺭﻭﺯﻫــﺎﻯ ﺁﺭﺍﻡ ﺩﻭﻟﺖ ﺍﺻﻼﺣﺎﺕ ﺑﺮ ﺳــﺮ ﻛﺎﺭ
ﺁﻣﺪ ،ﺑﺤﺮﺍﻧﻰﺗﺮﻳﻦ ﺳــﺎﻝﻫﺎﻯ ﺍﻗﺘﺼــﺎﺩ ﺧﺎﻧﻮﺍﺭ ﺭﺍ ﺭﻗﻢ
ﺯﺩ .ﺍﻓﺰﺍﻳﺶ ﻧﺠﻮﻣﻰ ﻧﺮﺥ ﺍﺭﺯ ﻭ ﺍﺟﺮﺍﻳﻰ ﺷــﺪﻥ ﻣﺮﺣﻠﻪ
ﻧﺨﺴــﺖ ﻫﺪﻓﻤﻨﺪﻯ ﻳﺎﺭﺍﻧﻪﻫﺎ ﻫﻢ ﻫﻴــﺰﻡ ﺍﻳﻦ ﺁﺗﺶ ﺭﺍ
ﺯﻳﺎﺩ ﻛﺮﺩ ﺗﺎ ﺁﻧﺠﺎ ﻛﻪ ﺩﺭ ﺁﻥ 8ﺳﺎﻝ ،ﺩﻭﻟﺖ ﻭﻗﺖ ﻫﺮﭼﻪ
ﻛﺮﺩ ﻗﻔﻠﻰ ﺑﺮ ﻗﻔﻞ ﻗﺒﻠﻰ ﺯﺩ ﻭ ﻧﺘﻴﺠﻪﺍﺵ ﺷﺪ ﭼﻴﺪﻣﺎﻥ
ﺩﻳﻮﺍﺭ ﺑــﺎﺯﺍﺭ ﻭ ﺍﻗﺘﺼﺎﺩ ﺧﺎﻧﻮﺍﺭ ﺑﺎ ﺁﺟﺮﻫﺎﻯ ﺷﻜﺴــﺘﻪ ﻭ
ﺗﺮﻙ ﺑﺮﺩﺍﺷــﺘﻪ ﻗﺪﺭﺕ ﺧﺮﻳﺪ ﻭ ﺳــﻄﺢ ﺩﺭﺁﻣﺪ ﺧﺎﻧﻮﺍﺭ
ﻛــﻪ ﺩﺭ ﻧﻬﺎﻳﺖ ﻭﻳﺮﺍﻧﻪﺍﻯ ﺷــﺪ ﺩﺭ ﺩﺍﻣﻦ ﺩﻭﻟﺖ ﺑﻌﺪﻯ
ﺗــﺎ ﺑﺮﺍﻯ ﺗﺮﻣﻴﻢﺍﺵ ﺳــﺎﻝﻫﺎ ﺯﻣﺎﻥ ﻭ ﺍﻧــﺮژﻯ ﺑﮕﺬﺍﺭﺩ.
ﻧﺎﺗﻮﺍﻧــﻰ ﺩﻭﻟﺖ ﺩﺭ ﻛﻨﺘﺮﻝ ﻧﺮﺥ ﺗﻮﺭﻡ ﻫﻢ ﺩﺳــﺘﻪ ﮔﻠﻰ
ﺑﻮﺩ ﻭﺭﺍﻯ ﺩﺳﺘﻪ ﮔﻞﻫﺎﻯ ﻗﺒﻠﻰ .ﺩﻭﻟﺖ ﻳﺎﺯﺩﻫﻢ ﻛﻪ ﺁﻣﺪ
ﺭﻓﻊ ﺗﺤﺮﻳﻢﻫﺎ ﻭ ﻛﻨﺘﺮﻝ ﺷﺎﺧﺺﻫﺎﻯ ﻛﻼﻥ ﺍﻗﺘﺼﺎﺩ ﺭﺍ
ﺩﺭ ﺩﺳﺘﻮﺭ ﻧﺨﺴــﺘﻴﻦ ﻛﺎﺭﻫﺎ ﻗﺮﺍﺭ ﺩﺍﺩ ﻭ ﺍﺟﺮﺍﻳﻰ ﺷﺪﻥ
ﺗﻮﺍﻓﻖ ﻫﺴﺘﻪﺍﻯ ﺍﻣﻴﺪ ﺭﺍ ﺑﻪ ﺩﻝ ﻓﻌﺎﻻﻥ ﺑﺨﺶ ﺗﻮﻟﻴﺪ ﻭ
ﺻﻨﻌﺖ ﺗﺎ ﺣﺪﻭﺩﻯ ﺑﺎﺯﮔﺮﺩﺍﻧﺪ .ﻫﺮﭼﻨﺪ ﺩﺭ ﺍﻳﻦ ﺳﺎﻝﻫﺎ
ﺳﻴﺎﺳــﺖﻫﺎﻯ ﺍﻗﺘﺼــﺎﺩﻯ ﺩﻭﻟﺖ ﻧﻴﺰ ﺑــﺎ ﻧﻘﺼﺎﻥﻫﺎﻯ
ﻓﺮﺍﻭﺍﻧﻰ ﻫﻤﺮﺍﻩ ﺑﻮﺩ ﻭ ﺑﺎﺯ ﻫﻢ ﭼﻮﻥ ﮔﺬﺷﺘﻪ ،ﺑﺨﺶﻫﺎﻯ
ﻣﻮﻟــﺪ ﻭ ﭘﻮﻳــﺎﻯ ﺍﻗﺘﺼﺎﺩ ﺍﻳــﺮﺍﻥ ﺩﺭ ﺻﻒ ﻧﺨﺴــﺘﻴﻦ
ﻗﺮﺑﺎﻧﻴﺎﻥ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻨــﺪ .ﺩﻭﻟﺖ ﺩﻭﺍﺯﺩﻫﻢ ﻫﻢ ﺩﺭ ﺣﺎﻟﻰ
ﻛﺎﺭ ﺧﻮﺩ ﺭﺍ ﺁﻏﺎﺯ ﻛﺮﺩ ﻛﻪ ﻫﻤﭽﻨﺎﻥ »ﺍﻗﺘﺼﺎﺩ ،ﻣﻌﻴﺸﺖ
ﻭ ﺑﻴــﻜﺎﺭﻯ « ﺑﻪﻋﻨﻮﺍﻥ ﺩﻭ ﻣﻌﻀــﻞ ﺟﺪﻯ ﭘﻴﺶ ﺭﻭﻯ
ﺩﻭﻟﺖ ﻗﺮﺍﺭ ﺩﺍﺭﻧﺪ .ﺁﻧﭽﻪ ﻣﺴــﻠﻢ ﺍﺳــﺖ؛ ﺍﻗﺘﺼﺎﺩ ﺍﻣﺮﻭﺯ
ﺍﻳﺮﺍﻥ ﺑﺪﻭﻥ ﺗﺮﺩﻳــﺪ ﻧﻴﺎﺯﻣﻨﺪ ﺗﺤﻮﻝ ﺑﻨﻴﺎﺩﻳﻦ ﻭ ﺟﻬﺶ
ﺳــﺎﺧﺘﺎﺭﻯ ﺍﺳــﺖ ﻛــﻪ ﺩﺭ ﺍﻳﻦ ﻣﻴــﺎﻥ ﺩﻭﻟﺖ ،ﺑﺨﺶ
ﺧﺼﻮﺻﻰ ﻭ ﻧﻬﺎﺩﻫﺎﻯ ﭘﺸــﺘﻴﺒﺎﻥ ﻭ ﺣﺎﻛﻤﻴﺘﻰ ﺑﻴﺶ ﺍﺯ
ﻫﺮ ﺯﻣﺎﻥ ﺩﻳﮕﺮﻯ ﻧﻴﺎﺯﻣﻨﺪ ﺧﺎﻧﻪﺗﻜﺎﻧﻰ ﻭ ﺗﻌﺮﻳﻒ ﺩﻭﺑﺎﺭﻩ
ﻫﺴــﺘﻨﺪ .ﺍﻳﻦ ﻭﺍﻗﻌﻴﺘﻰ ﺍﺳــﺖ ﻛﻪ ﺑﻪ ﻫﻤﺎﻥ ﺍﻧﺪﺍﺯﻩ ﻛﻪ
ﭼﺎﻟﺶﺑﺮﺍﻧﮕﻴﺰ ﺍﺳﺖ ،ﺍﺟﺘﻨﺎﺏﻧﺎﭘﺬﻳﺮ ﻧﻴﺰ ﻫﺴﺖ .ﺑﻪ ﺑﺎﻭﺭ
ﺑﺴــﻴﺎﺭﻯ ﻧﺴــﺨﻪ ﺍﺟﺮﺍﻯ ﺍﻗﺘﺼﺎﺩ ﺁﺯﺍﺩ ﺩﻭﺍﻯ ﺍﻳﻦ ﺩﺭﺩ
ﻣﺰﻣﻦ ﺍﺳــﺖ .ﺭﺍﻫﻰ ﻛﻪ ﻛﺸــﻮﺭﻫﺎﻯ ﺩﺭ ﺣﺎﻝ ﺗﻮﺳﻌﻪ
ﺑﺮﺍﻯ ﺣﺮﻛﺖ ﺍﺯ ﺑﺎﺯﺍﺭﻫــﺎﻯ ﺩﻭﻟﺘﻰ ﺑﻪ ﺁﺯﺍﺩ ﭘﻴﻤﻮﺩﻩﺍﻧﺪ،
ﻣﻰﺗﻮﺍﻧﺪ ﺑﻪﻋﻨﻮﺍﻥ ﻳﻚ ﺍﻟﮕﻮﻯ ﻣﻄﻤﺌﻦ ﻭ ﺍﻣﺘﺤﺎﻥ ﭘﺲ
ﺩﺍﺩﻩ ﻣﻮﺭﺩ ﺗﻮﺟﻪ ﺩﻭﻟﺘﻤﺮﺩﺍﻥ ﻗﺮﺍﺭ ﮔﻴﺮﺩ .ﺑﺎ ﺗﻜﻴﻪ ﺑﺮ ﺍﻳﻦ
ﻧﮕﺎﻩ ﺍﺳﺖ ﻛﻪ ﺩﺭ ﭼﻨﺪ ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﻫﻤﮕﺎﻥ ﺑﺮ ﺍﺭﺗﻘﺎﻯ
ﺗــﻮﺍﻥ ﻭ ﺣﻀﻮﺭ ﺑﺨــﺶ ﺧﺼﻮﺻــﻰ ﺩﺭ ﺍﻗﺘﺼﺎﺩ ﺗﺎﻛﻴﺪ
ﺩﺍﺭﻧﺪ .ﺩﻭﻟﺖ ﻭ ﺳﺎﻳﺮ ﻧﻬﺎﺩﻫﺎﻯ ﺣﻜﻮﻣﺘﻰ ﻫﻢ ﺍﻣﺮﻭﺯ ﺑﻪ
ﺍﻳﻦ ﻧﺘﻴﺠﻪ ﺭﺳﻴﺪﻩﺍﻧﺪ ﻛﻪ ﺑﺎﻳﺪ ﻣﻮﺿﻮﻉ ﺧﺼﻮﺻﻰﺳﺎﺯﻯ
ﻭﺍﻗﻌــﻰ ﺭﺍ ﻧﻪ ﺩﺭ ﺣﺮﻑ ،ﺑﻠﻜﻪ ﺩﺭ ﻋﻤﻞ ﺍﺟﺮﺍﻳﻰ ﻛﻨﻨﺪ ﺗﺎ
ﺁﺭﺍﻡﺁﺭﺍﻡ ﺍﻗﺘﺼﺎﺩ ﺍﻳﺮﺍﻥ ﺑﻪ ﺳﻤﺖ ﺭﺷﺪ ﻭ ﺗﻮﺳﻌﻪ ﭘﺎﻳﺪﺍﺭ
ﺣﺮﻛﺖ ﻛﻨﺪ.
ﺍﻳﻨﻜﻪ ﺑﺨﻮﺍﻫﻴﻢ ﺍﻗﺘﺼﺎﺩ ﺭﺍ ﺑﻪ ﺳﻤﺖ ﺑﺨﺶ ﺧﺼﻮﺻﻰ
ﻭ ﺍﻗﺘﺼــﺎﺩ ﺁﺯﺍﺩ ﻫﺪﺍﻳﺖ ﻛﻨﻴﻢ ،ﺑﻪﻃــﻮﺭ ﺣﺘﻢ ﻧﻴﺎﺯﻣﻨﺪ
ﻣﻘﺪﻣﺎﺗﻰ ﺍﺳــﺖ ﻛﻪ ﺑﺎﻳﺪ ﻓﺮﺍﻫﻢ ﺑﺎﺷــﺪ .ﺿﻤﻦ ﺍﻳﻨﻜﻪ
ﺍﺻﻼﺡ ﻓﻀﺎﻯ ﻛﺴــﺐﻭﻛﺎﺭ ﻧﻴﺰ ﺟﺰﻭ ﻣﻠﺰﻭﻣﺎﺕ ﺍﺳﺖ ﺗﺎ
ﺑﺘﻮﺍﻧﻴﻢ ﺍﻗﺘﺼﺎﺩ ﺭﺍ ﺑﻪ ﺳــﻤﺘﻰ ﺳــﻮﻕ ﺩﻫﻴﻢ ﻛﻪ ﺗﻤﺎﻡ
ﻓﻌﺎﻟﻴﺖﻫﺎ ﺩﺭ ﺩﺳﺖ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﺑﺎﺷﺪ.
ﺑﻪﻫﺮﺣــﺎﻝ ﺟﻬﺖﮔﻴــﺮﻯ ﺍﻗﺘﺼــﺎﺩ ﻣﻬﻢ ﺍﺳــﺖ ﻭ
ﻧﻤﻰﺗﻮﺍﻥ ﺍﻧﺘﻈﺎﺭ ﺩﺍﺷﺖ ﻳﻚﺷﺒﻪ ﻣﺸﻜﻼﺕ ﺣﻞ ﺷﻮﺩ،
ﺑﻠﻜــﻪ ﺑﺎﻳﺪ ﻫﻤــﻪ ﻣﻘﺪﻣﺎﺕ ﺑﻪﻃﻮﺭ ﻧﻈﺎﻡﻣﻨــﺪ ﺁﻣﺎﺩﻩ ﻭ
ﻣﺮﺣﻠﻪ ﺑﻪ ﻣﺮﺣﻠﻪ ﺍﺟﺮﺍ ﺷــﻮﺩ ﺗﺎ ﺍﻗﺘﺼﺎﺩ ﻛﺸــﻮﺭ ﻣﺎ ﻧﻴﺰ
ﻣﺎﻧﻨﺪ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﻛﺸﻮﺭﻫﺎﻯ ﻣﻮﻓﻖ ﺩﻧﻴﺎ ،ﺍﻗﺘﺼﺎﺩ ﭘﻮﻳﺎ
ﺑﺎ ﻓﻌﺎﻟﻴﺖ ﮔﺴــﺘﺮﺩﻩ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﻭ ﻧﻈﺎﺭﺕ ﺩﻭﻟﺖ
ﺗﺪﺑﻴﺮﮔﺮ ﻭ ﻛﺎﺭﺁﻣﺪ ﺩﺭ ﻛﺸﻮﺭ ﺣﺎﻛﻢ ﻭ ﺗﺜﺒﻴﺖ ﺷﻮﺩ.
Ä^ÀnÀa
Ȯ
»¹v
^»Zfb
Ȯ
»¹v
^f¯Y
www.Tejaratdaily.com
http://Telegram.me/Tejaratdaily
www.Tejaratdaily.com
http://Telegram.me/Tejaratdaily
½Z»Âed¼Ì« Äv¨ ÖaZÌa ÃZ¼ ¹Á{µZ
{ÕZne{ZÀYµ{Z^e
Ä]ÕZÌ¿Ä̯eÁ½YËY
dÌ¿ZÅÄ¿ZzeZ¨|ÌËZe
ÕY]ÃËÁ{ZÆÀÌa
»«d³YZ]ºÌÀe
¨Õ{Á{»Z|¼v» Äv
w¿ÅZ¯Á{Zf«YcZ^i
dË·ÁY{¹Âe
dÌ]Y~mÅZ¯cÁ
{[}Z¯Ö·Ó
¨ÖÆ·YËZ̸ Äv
¨[ZÌ»Z¯Ö¸ »Ô£ Äv
¨½ZÌZ]¯{ » Äv
Ö¿ZÆmĬWY},Ö¿YËYº
Ä^ÀÄ
Ȯ
»¹v
^f¯Y
»|½YËYÖ´ÀŧgYÌ»\//Ëzed//YÖe
|,ÃZe¯ֿZ»c|»{įÕÂÄ],Äf§³c
]Ã|//\ËzeÂ//¯ÖzËZeZiMYÕZÌ//
ÆÖ¿ZÆmd^iYaÁ®Ëd//{dY
¥Y|ÅYdÆm{½MÖzËZed§Z]YÖ//z]{Ë
»¾ËYÕ´zZaÌ¿Ö//¯Á|//\ËzeÖ·Z
»\Ëze]ÖÀ^»ÖËZÅ^yµZÅ{Â^¿ÂÂ
½YËY{Z//iMÁZÅZÀ]ÖzËZed//ËÂÅ|Ë|ÆeZ//Ë
»½Z»Â¯ÖzËZeZiMYÖ°Ë{Â//Ö»fÀ
¯Y«ÖÀ°//½Â¿Z«Á\Ëze{Â//»ZŵZ//Ä
Äv¨ dYÃZ̸ðZ]±YÄf§³
¨Äv
Ä^ÀZÆq
Ȯ
»¹v
^f¯Y
¨ Äv
www.Tejaratdaily.com
http://Telegram.me/Tejaratdaily
www.Tejaratdaily.com
http://Telegram.me/Tejaratdaily
½Z»Âed¼Ì« Äv¨ ÖaZÌa ÃZ¼ ¹Á{µZ
½Z»Âed¼Ì« Äv¨ ÖaZÌa ÃZ¼ ¹Á{µZ
{cY¯Y~»|Ë|mÁ
½YËYÖvÌmecZne
Õ¿Á|¿YÁ
»~ÕY]½Z¼·MZ]ïY
]«¾ÅMy½{¯Ö
»Ë^eÄ¿ZÌ
»Õ|ÌÕ{ZÅÌ
¨Äv
{§½YÆeÖ¿Z³Z]©ZeYf
{·d§ZËËZ³½|À
¨ÕZ¿YÂy{Â » Äv
»Ö¿Y{ËZËZ
¨Äv
Ö^Z¯Ä¸^»ÕZŽZ¼eZaM
{¯{Z¯Y½YY|¸fÅ
»Ä¯|ÀÀ¯Ö»°§¾ËYÄ]¨//dy¾f//]YÌa½Y§Z//
{|Ë{e½Á|]|ÀÀ¯d»Z«YÖ//¿Z°»Äq{{Âyc§Z//»µÂ
¿Æ½M¶fÅ{©ZeYÃZmY½Y§Z»ÕÁÌaÄÀ˳¾Ìf//z
Ö°Ë,\ZÀ»¶fÅ[Zzf¿Yd¨³½YÂeÖ»ad//YÂ//¯ZËÁ
{Z»Y,d//Y¨//µÂ{½Y§Z//»ÕZÅÄ£|£{¾ËeÖ¸YY
ÕZŵZÕYÂÅÁµZu¯{½YY|¸fÅYZ]µZ½Zf//]Ze
¾ËYÕY]Õ{Z//˶ËÓ{ÕY|//¸fŽÓZ §-d//Y|¿YÄf//~³
¯d//YcZ^ZÆ¿M¾ËeºÆ»Ä¯|¿{¯½YÂÀ{ÂyYZ]Õ{Z//
ÕZÅdË»Y,\ZÀ»ZÌ]ÖËZ̧Y¤mdÌ «Â»{¾f§³Y«Zv·Ä]įdYÖËZÅÂ//¯Ám½YËY
¾ËYY|¿YÂeÖ»|»MZ¯Á¾X¼»Z^eYÁ¶¬¿Á¶¼uÄ°^//f³Z]Ád//Y|À»ÃÆ]Ö]ÂyÖfË¿Ye
»[¸»Âv¿Ä]ĬÀ»{{Ây®ËeYf//YdÌ «Â»ÕZ¬eYÁÕYÕZÅ|»M{ËY§YÕZf//Y{ZÅdË
ÕZm{Ây{Y½ZÆmd¨¿Ã|ÀÀ¯|Ì·ÂeÃ|¼ÕZÅÂ//¯Ä¯ºËY{[ÂÀm{Y
Z§l̸y|À¯Ã{Z¨f//Y
{¾ËfÆ]į{Y{Y«yÕZË{ºÅµZ¼//{{ÁÖ»Z¼//Ä]½ZÆmÕ¿YÃZ³Â¸³½YÂÀÄ]Ád//YÃ{Y
{ĸ^»ÕZŽZ¼eZaMËY§YÁ¹{»Õ{Zf«Yc|«//ÅZ¯-Y
ZŶfÅÄË{ZveYÌË,Æ»w§Ö¸|¼v»½YÆeÃËÁÄ]ZÅÆ//
Æ//®Ë½YÆeįd//YÁZ]¾ËY]½YÆeÕZŽZ¼eZaM¶fÅÁ
]´Ë{ÕZů½Z¿Z³Z]YÕZÌ]¶Ì·{¾Ì¼ÅÄ]dYÖ¿Z³Z
½MÕZÅ©ZeY,½Z¼fyZ//®ËÃZmYZ]Ö]ÂÀmïÁ¾Ìqĸ¼mY
¾Ì¿Y«Z]ª]Z»Á|ÀÅ{Ö»ÃZ//mY{Ây¾ÁºÅ½Y§Z//»Ä]Y
¯µZ^¬fY¶Ì·{¾Ì¼ÅÄ]-|ÀÀ¯Ö»ÃY{YYZÅ|uYÁ¾ËY{ÂyÂ//
Äv¨ dYÃ{¯Y|ÌaÅZ¯Ö¸yY{ÕZŶfÅYZÅÖmZy
»¬Ä·Z
{Y{½YËYËZÀÕZ¿ÕY]Ö »ZmÄ»Z¿]ZÌ¿ZbY
½YËYZ]Ö·Z»cY{ÁY»Z£M{dZn
¨ Äv
]{Zf«Y{ZÅ®¿Z]fÆ]{°¸¼ÁcÔ°»§Z
¿´ZÅÄË{ZveY¥ÔfyY¶uÕZÅcZÌÅdÌ·Z §Ä]ÖÅZ
{Õf»dËZ\¸m¥|ÅZ]ÕÁY
dY{{ZË
»¬Ä·Z
©ZvYµMÖÌvË
ּƻ¬¿|¿YÂeÖ»ÁdY½ZnËZ]}MÕÂƼmÁ½ZfÀ¼¯e,½Zf«Y«,ÄÌ//Á,½YËY¾Ì]ÖZ^eY¶a
{,Ä̯e,©YÕZůZ]©//Á[£Y½YËY,Ì¿´Ë{ÕÂ//Y|À¯Z¨ËYZÅÂ//¯¾ËY¾Ì]cZne
ªËY½ZÆm¯Z]½YËYZ^eYd¨³½YÂeÖ»ÖeZ^Ä]Ád//YÄËZ//¼Å½Zf¿Z¤§YÁ½Zf//¯Za
»¶a½YÂÀÄ]|¿YÂeÖ»{ÂyÄ]¿Ä]½YËYÌ¿µZu¾Ì{Á{Â//Ö»Y«]d·ÂÆ//Ä]Ö¯ZyÁÖ]MÕZÅ
,ZÅḑÁZÅdË»¾ËYZ»Y|À¯¬¿ÕZ¨ËY½ZÆmªZÀ»ËZÁ´Ë|°ËZ]ZÅÂ//¯¾ËY¾Ì]ÖZ^eY
§ḑÁd
ÄËZ¼Å
¨ Äv
d ÀÄ]įÖËZŽZË
{ÂÖ»{YÁÕY|¸fÅ
»½Z¼Ë¿Õ|Æ
ÕYÃÂu,²ÀmÕ´{³
¯|À¯Ö»Y|Ì]YdÌ¿Z¿YÄ
¨ Äv
^ÖËZZ
¨ Äv
Ö¿YÆYÅ
³Ád¨³
ºÌÀ¯d¸¨£
«ºËYÄfyZ]YÄ̧Z
¨ Äv
»ÕZ¨£¹YÆ]¾v
],Õ{ÔÌ»µZ{LPIyZ{Ä^eÕY§Y¹¿ÁÕY§Ydz//YºYZÅdyZ//˦ Z
¶ÁÄËZ¼ÅÕZůֿZ»Z]Z¿ÁÖÀ»YZ¿,¶¬¿Á
¼u½Z³ÁZ¿Ö³{§ÁÂ//¯¶¬¿Á¶¼uZfyZ//¦
¯{dË¿Ye¾f§ZÌ¿Ä ÂeÁ½{°¿d§ÌahZ]ĬÀ»ÕZůÖy]Á[£Z]]YÁ{Àe
|ÄfyY{az]¾ËYÖ]Ä]dË¿YeÕZÕZneÃZ´¿Z]cZneÄ Âe½Z»Z,
ZY¾Ì¼Å]dYÃ
¨ Äv
dYÃ{Y{Y«Z¯Âf{{Y¯dË¿YeÃ|ËZ§ÄÀËŶ̸veÄËneÃÁaÁ
¨ Äv
|¿Ì³Ö
»ÃZ]Á{½ZmÖf ÀÁÕ|Ì·ÂeÕZÅ|uYÁ
¨ Äv
ZÅdY{{ZË
ֿ¿Z«Ö]eM
]ZŽZ¼fyZ½ZmÄ
¨ Äv
YcY{YÁ
Z̿ʼÌÅY]YÁy
«¥Z¨cÁZ
¨ Äv
¹Z¿{ÖeZ¿¦
ºË^¿{ZËY
Ö§Á »{YM
¨ Äv
»©Â »cZ^·Z
»½Z¼fyZÖ|ÀÆ
»Ö·|´Ì]Ö^fn
¨ Äv
]|À¯Ö»e¦Ì YZÅ®¿Z
^|ZeÌ»YZ·Y
¨ Äv
»¬Ä·Z
³Ád¨³
§ÕY]{YMªZÀ»ÕZdÌ
^|dË¿YeÁ{|n»cY{Z ̸ָyµÂ·Y
¸½ZÌ¿ZÌ]ZÌ
¨ Äv
¿{ //»ÂuZ]ºÅ{YÁ{d·Á{{³Ád¨³ÕYÂ//d//¿¾Ìf//z
¯]½YËY©ZeYÌËÖ §Z¾Ìv»Ô£,ÖËYY{ÁÕ{Zf«Y»YËÁ½ZÌ//Z
Y³]d·Á{ÖËYmYÕZŽZ»Z½YË|»ÁÖÂyz]½ÓZ §YÖ ¼mÁ
ÁduYZ]½ZÌ//Z]¯Ä¯Yq{Â]ĸm¶YYe¡Y{½MÄÌ//Zuį|//
«d¨³{Zf«YËÁ||ÅYÂy{Ây]¦¸zf»ÕZÅ®¿Z]Z]{¯¹ÔYdÌ Z
¿Õf»½Á|]Æ»¾°»ÕY]ÕYÄz
»¬Ä·Z
ZÅdY{{ZË
ļÌ]d ÀÄ Âe
]ZÅ_McZfY®¼¯Z
¨ Äv
»cZÌ·Z»µÂ¼»Y|ÀÅ{Ö»{¬»w¿YeÓZ]įÖËZÅ®¿Z]ºfuÂÄ]Z
»dÌ¿Ö°¿Z]µÂ^«¶]Z«ÕZÅÄÀËÅÁmZÆÀËYįYq-|¿Â¡Y{ì¿ZeºÌÀ¯Ö
ÕYÂĸmZ£M,ZÅÄÌZu¾ËYYY|mZ»Y|ÀÅ|]Y½McZÌ·Z»|ËZ]ZÅ®¿Z]Á
¿Y»§½Â//¿Z«Ã{Z»Â»Ä//]ÖÂyz]Ád·Á{ÕÂ//³Ád¨³
¸n»Õ{Zf«Y½ÂÌ̼¯ÌËÖ¼ÌÅY]YÂaZ|¼v»Ä¯d//~³|Ì·Âe
YZ]eËÄqÅkÁy
¯ZÅÖÀaY¨ÅZ
{¯Y
¿ÕZÅZ¯Á\¯ZÌ
]Z»³¶§{½YËYÄ
¨ Äv
¸ÂaÖ¸Ö
¨ Äv
Äf°¿|Àq
½Y]Z¯{Z¼fYÄ]Öf¿fÀËY
\¿d¨·YZ
¨ Äv
{]½YÆeÕY»YeÃZ
»ÕÌ¿Ö¸|¼v
¨ Äv
^|̸ָyµÂ·Y
³Ád¨³
§ÕY]{YMªZÀ»ÕZdÌ
dË¿YeÁ{|n»cY{Z
¨ Äv
Yֿ¿Z«Ã{Z»¾ËY|ÅYÂyÖ¼¿Ä¯|Ë´]¥Z¨ÂÄ]|ËZ]Õ¯»®¿Z]Ä¿ZË
µÂµZ//°ËYÌ]|ËZÌ]¸n»Ä]ÄvËӮ˳YÄ°ÀËY¾¼|À¯dËZ
»Ã{Z»ÃZ]{¸n»{d·Á{ÕZÅ{ZÆÀÌa{Á§YÕÁ{ÁZÌ]ÕYZe|//¯Ö
«¥Z¨ÂÄ]|ËZ]Õ¯»®¿Z]Á{ÁM|ÅYÂz¿ÕY|Ì·Âe¿Y»§½Â¿Z
]´|À¯dËZYֿ¿Z«Ã{Z»¾ËY|ÅYÂyÖ¼¿Ä¯|ËÂ
¨ Äv
¿¨µÂve®ËY{Zf«Y
¨ Äv
¨Ö¸|̵Z¼¯|Ì Äv
¨Äv
»®¿Z]Öe
¿¬d¿fÀËY l/À³Ä
¨ Äv
¿´d//,|Å{Ö»½Z//¿½YËYd¿fÀËYdÌ ÁÄ//]Ö//ÅZ
{į½YËYÁÄf§ZË{Â^Æ]Äf//~³µZ//Ä]d^¿Ö//f
»Á»Y,d//Y{Y«Ä^e{,Â//¯¾Ì]{Ö//¿Z
|À¯Ö»Ä]ned¿fÀËYÄ]Öf{ÄÀÌ»{YÕfÆ]dÌ Á
]ÕZ»Z¯MÄ»ÕÂ//YÖ³ZeÄ]įÖ//Y³
Z//Y
Ä]Öf{d//Õ|À]Ä^e{,Ã|////fÀ»Õ·ÂÀ°e
Z]½YËY,Õ{Ô//Ì»ÕZmµZ//d//z¿ÃZ»{d¿fÀËY
{|YÃZ´ËZmÄf//¿YÂe,Äf~³µZÄ]d^//¿|//
»d//dÌ Á|ÀqÅ{ÁMd//{Ä]YÂ//¯½ZÌ
ÄmY»ÕÌ´¼//q{Â^Æ]Z]Äf//~³Ä]d^//¿½YËYd¿fÀËY
ĸ¼mYÖËZÅsÄ//WYYZ]ºÅ{YÁ{d·Á{½ZÀr¼ÅZ»Y,Ã|//
ËY§YÁ{ÂyÄ^eËY§YµZ^¿{Ä]{Á|v»Z¿d¿fÀËYÄ//WYY
¯Õ·ÂÀ°eÕZ»Z¯MÄ//»dYd¿fÀËYÕZ§YÕ//]Z
{d¿fÀËYd//dÌ ÁÖ//]Ä]{ÂyY³¾ËeÃZe
¯Ö]ÂÀmï½Z//Ì»¾ËY{d//YÄfyY{a½ZÆmÂ//
¯ºÅZ],{Y{Y«d//Ƨ¾ËYdz¿Ä^e{d//ZŵZÄ
,²À¯²ÀÅ,½MµZ^¿{Ä]ÁÃ|ÄfyZÀ¯¾Ëed//a
ÕÁZÀË|¿Z°YĬÀ»ÕZÅÂ//¯¾ÌÀr¼ÅÁ¾aYÁÂaZ´À//
¿daÕZůÃ{{Z¼¿Y{Á|¿ÔÀ§,|WÂ,Á¿Ì
|¿Y{Y«½ZÆm
¨ Äv
ZÅdY{{ZË
¨ Äv
»¬Ä·Z
įÖËZÅÄ]}Zm
¿ËÂe¹Z
¯{Zf«Y¾ËfËÁ
Õ{°Å{ÖËZ¬½ZuY
ÖËZÅÄf°¿Ì¿¸n»Äm{Â]ÁÄ»Z¿]½ÂÌ//̼¯Ì˽Á{´mZeZ»Ô£Á
cZÌÅ{³Ád¨³ÕYÂ{¯ZÆYÖ¼ÌÅY]YÂa|¿{¯s»ÃZ]¾ËY{Y
Á{Â//¹Zn¿YÃ{Z»Ä»Z¿¾ÌËM{cZuÔY¾ËyMZe|//ÀÅ{ÃZmY½Y//ËÁ
ÃZ]¾ËY{Ì¿½Á{//´mZe{Â//¡Ô]YYmYÕY]Õ¯»®¿Z]Ä]Ä//»Z¿¾ÌËM
|Z]ÖÂyz]|ÀËZÂyįº¿]Ö§uZnÀËY{¹Y|¿|«¾»d¨³
ºÅZ¨edY{{ZËÕZ»Y
]½ZfÆ·Á½YËY¾Ì
Õ{^ÅYĬ¿,ZÆ]Zq
{Zf«YÕY]ÖËÔÁ
{¯||{½YËYd¿fÀËYd
]ºÌÀ¯Ö»¡Y{ì¿Y¦¸zf»ÕZÅ®¿Z
]Õ´{³®Ìԯ̻|//½YËYÕ{ÁÁÕ´{³|//ÕY
¶»Z//Y½Z»¯Á½YÆe,{Ë,YÌ//,½ZƨYÕZÅ|¬»Ä¯½Y//ËY
»½Y´{³YÕZÌ]Á{Y{Ö»³ÕYÂÅÁ[M½Zf//]Ze{{Â//Ö
µZ¼Y|¿Y|¿¨¹Z´ÀÅYYÂÅ|Ë|ÕZ»³Ä]neÄ]Ö¸ËZ¼eÖmZy
ÁYÌ|À¿Z»®Ìԯ̻{¨º¯¶§{\ZÀ»ÕZŦ̨ze
ËY§YY¶§¾ËY{ÖmZy½Y´{³ÂuZ»M|¿YÂeֻ̿{Ë
{ZŽZ]ÕÂ//¿Y§Á¾Ëf//Ì]ZŽZ]ÖËZÌ¿Zb//Y½ZÌ»¾ËY{|//Å
¯¼ Äv¨ |¿YÃ{Y{½Z¿½Z»Â¯{ÂuÕY]Y¶ËZ¼e¾Ëf
¸ÖÂeÖ
^Õ|¿ÂyM
Z
ºÅ{YÁ{d·Á{Õ³Ád¨³ÕYÂĸm¾Ìfz¿{ÖËYY{ÁÕ{Zf«Y»YËÁ|̯Ze
»Õ{´¿YËY|/
]|ÌZÌ¿ZbYÄ
ª¿ÁYÕ{ÁÁÕZÅÂe¨½ZËZ¼ÀÅYÄf¨³Ä]ÕZmµZ½Zf]Ze
ÕZŵZ|À¿Z»ÖmZy½Y´//{³Ád//YÃ{Â^¿Y{Ây]Ö¿Y|Àq
ּ̣ÕZÅZ»M
ZY] |¿YÃ{°¿µZ^¬fY½YËYÄ]¨YÄf~³
¯ËY§YÌ¿ZÆ]¶§{ºÌfyY{aZÆ¿MÄ]Äf//~³ÕZÅY³{Ä
įºËYÃ{Â^¿|ÅZ//½YËYÄ]ÖmZy½Y´//{³¨//{YÖ¿Y|Àq
]µZ^¬f//YÖ¸Y¶Ì·{YÂÅÕZ»³Õ{ÁÁÕZÅÂe½ZËZ¼ÀÅYÄ//f¨³Ä
ÕZ»³ÕÁÅÄ]{Â]½YËYÄ]¨//ÕY]ÖmZy½Y´//{³{//
ÕYĸX»ºÅ|̨ÕZÅ´»Á|Ì//kÁYÄ]½Zf//]ZeÄ¿ZÌ»{YÂÅ
¨ Äv
Ȯ
»¹v
^f¯Y
www.Tejaratdaily.com
http://Telegram.me/Tejaratdaily
½YÆeY^·Y®Ì°¨e
ÖZÌÃZ^fY
½YÆe{ÕYïÁÖÀÌqÕZÅY¿Z¼Æ»sZff§Y
½YËYÖËY|»M{ÁÕY~³ÄËZ»[~m{i»ָ»Z
d·Á{Z¯Âf{{dË¿YeÃ|ËZ§ ÄÀËÅ
{Á|¿ÁY½Y{Z]M
15ﻣﻬﺮ 1396
16ﻣﺤﺮﻡ 1439
7ﺍﻛﺘﺒﺮ 2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /273ﭘﻴﺎﭘﻰ 422
²ÀmÕ´{³Ä ÂeZ]
|¬»Z§{ÕZÅY¨u
{Ä^ÀÁ
ÁÖ¸yY{½Y´{³,ªZÀ»¾ËY{Õ´{³Ä //Âe\ZÀ»ÕZÅdyZË{ZnËY
]ÕZZÀM]ÃÁÔZe{¯dËY|ÅÁ{Y{©Â//ªZÀ»¾ËYÕÂ//Ä]YÖmZyÃËÁÄ
YÃ|¿Z»ZmÄ]Õ{Z»ÁÕÂÀ »gYÌ»Z//]Ö¿ZÆmÄ »Zm½Z³|ÀËZ¼¿½YÂÀÄ]½Y´//{³
{{ºÅY§Ì¿ZŽZfY¾ËYÕ{Zf«Yª¿ÁÁÖËY·Z¤f//Yf//],
|¬»Z§{½YÁ
ÁÕ»M¿Y{©Zf//»ÕZÅÃÁ³¶»Z//į¿½ZÌÅYÕZŽYÁZ¯½ÂÀ¯YºÅÄ//f^·Y
{Z»Â¯{²ÀmÕ´{³Z»Y,|ÀÀ¯Ö»¨//ªZÀ»¾ËYÄ]{ÂÖ»ÖËÂn//¿Y
¿{Y{ÕeÖzeÕZÅÂeÄ]ZÌ
¨ Äv
|]ZËÖ»ËY§YZaÁYÄ]cÔ°ÁÖÀËÌcÓÂv»cY{Z
d^i¿Z
YYÖ¿ZÆm
ÃZ̸±Y
|Àf§³
½Z»Âed¼Ì« Äv¨ ÖaZÌa ÃZ¼ ¹Á{µZ
{Y{^yZ§Ö¿ZÆmÄf¨ÅÄ¿ZfM{cZZ^eYËÁ
½YËY¹Z¿Ä]ÕY|»Ä¬¿d^i
Ä^ÀnÀa
|{|ZaÁYÁ½YËYcZneÕ
½Z»Âed¼Ì« Äv¨ ÖaZÌa ÃZ¼ ¹Á{µZ
ÕYÃÁZ¯Õ|Æ»°
ﺗﺠﺎﺭﺕ
ﻛﻼﻥ
ﺷﻨﺒﻪ
ﺗﺠـﺎﺭﺕ ﺍﻳـﻦ ﺭﻭﺯﻫﺎ ﺍﻫﻤﻴـﺖ ﺑﺴـﻴﺎﺭﻯ ﺑﻴﻦ ﻛﺸـﻮﺭﻫﺎ ،ﺑﻪﻭﻳﮋﻩ ﻛﺸـﻮﺭﻫﺎﻯ
ﺯﻫﺮﺍ ﻃﻬﺮﺍﻧﻰ
ﺗﻮﺳﻌﻪﻳﺎﻓﺘﻪﻫﺎ ﭘﻴﺪﺍ ﻛﺮﺩﻩ ﻭ ﺑﻪﻧﻮﻋﻰ ﺩﺭ ﻋﺼﺮ ﺟﻨﮓ ﻛﺎﻻﻳﻰ ﻗﺮﺍﺭ ﺩﺍﺭﻳﻢ ﭼﺮﺍﻛﻪ
trade@tejaratdaily.com
ﻫﺮ ﻛﺸـﻮﺭﻯ ﺗﻤﺎﻡ ﺗﻼﺵ ﺧﻮﺩ ﺭﺍ ﺑﺮﺍﻯ ﻋﺮﺿﻪ ﻣﺤﺼﻮﻻﺕ ﺗﻮﻟﻴﺪﻯ ﺑﻪ ﺟﻬﺎﻥ ﻭ
ﺑﺮﺗـﺮﻯ ﺑﺮ ﻛﺸـﻮﺭﻫﺎﻯ ﺩﻳﮕﺮ ﻣﻰﻛﻨﺪ ،ﺍﻣﺎ ﻧﻜﺘﻪ ﻣﻬﻤﻰ ﻛـﻪ ﺩﺭ ﺍﻳﻦ ﻣﻴﺎﻥ ﻣﻮﺭﺩ
ﺗﺎﻛﻴﺪ ﻗﺮﺍﺭ ﻣﻰﮔﻴﺮﺩ ،ﻓﻌﺎﻟﻴﺖ ﺩﻭﺳـﻮﻳﻪ ﻛﺸﻮﺭﻫﺎﻯ ﻣﻮﻓﻖ ﺩﺭ ﺣﻮﺯﻩ ﺗﺠﺎﺭﺕ ﺍﺳﺖ؛ ﻳﻌﻨﻰ ﺻﺎﺩﺭﺍﺕ
ﻫﻤﺮﺍﻩ ﺑﺎ ﻭﺍﺭﺩﺍﺕ ،ﻧﻪ ﺗﻮﺟﻪ ﺻﺮﻑ ﺑﻪ ﻳﻜﻰ ﺍﺯ ﺍﻳﻦ ﺩﻭ ﺑﺨﺶ .ﺩﺭ ﻛﺸﻮﺭ ﻣﺎ ﻧﻴﺰ ﻫﺮ ﭼﻨﺪ ﺑﺎﺯﺍﺭ ﺣﻤﺎﻳﺖ
ﺍﺯ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻞ ﻭ ﺍﻧﺘﻘﺎﺩ ﺑﻪ ﻭﺍﺭﺩﺍﺕ ﺑﻪﻭﻳﮋﻩ ﺍﻣﺴـﺎﻝ ﻭ ﺑﺎ ﻧﺎﻡ »ﺍﻗﺘﺼﺎﺩﻣﻘﺎﻭﻣﺘﻰ؛ ﺗﻮﻟﻴﺪ ﻭ ﺍﺷـﺘﻐﺎﻝ«
ﺩﺍﻍ ﺍﺳﺖ ،ﺍﻣﺎ ﻧﺒﺎﻳﺪ ﻓﺮﺍﻣﻮﺵ ﻛﺮﺩ ﺗﺠﺎﺭﺕ ،ﺗﺮﻛﻴﺒﻰ ﺍﺯ »ﺩﺍﺩ« ﻭ »ﺳﺘﺪ« ﺗﻠﻘﻰ ﻣﻰﺷﻮﺩ ﻭ ﺍﺗﺨﺎﺫ ﻫﺮ
ﺳﻴﺎﺳـﺘﻰ ﺩﺭﺑﺎﺭﻩ ﺗﻮﺳـﻌﻪ »ﺻﺎﺩﺭﺍﺕ« ﺑﺎﻳﺪ ﺑﺎ ﺩﺭ ﻧﻈﺮ ﮔﺮﻓﺘﻦ ﻧﻘﺶ »ﻭﺍﺭﺩﺍﺕ« ﺩﺭ ﻓﺮﺁﻳﻨﺪ ﺗﺠﺎﺭﺕ
ﻛﻼﻥ ﺍﻧﺠﺎﻡ ﺷﻮﺩ ﻭ ﻧﻤﻰﺗﻮﺍﻥ ﺑﺪﻭﻥ ﺩﺭ ﻧﻈﺮﮔﺮﻓﺘﻦ ﺳﻬﻤﻰ ﺑﺮﺍﻯ ﻭﺍﺭﺩﺍﺕ ،ﻓﻌﻞ ﺻﺎﺩﺭﺍﺕ ﺭﺍ ﺗﻮﺳﻌﻪ
ﻭ ﮔﺴـﺘﺮﺵ ﺩﺍﺩ .ﻫﻤﺎﻧﻄﻮﺭ ﻛﻪ ﺑﺰﺭﮔﺘﺮﻳﻦ ﻛﺸـﻮﺭﻫﺎﻯ ﺻﺎﺩﺭﻛﻨﻨﺪﻩ ﺟﻬﺎﻥ ﺩﺭ ﻋﻴﻦ ﺣﺎﻝ ﺑﺰﺭﮔﺘﺮﻳﻦ
ﻭﺍﺭﺩﻛﻨﻨﺪﮔﺎﻥ ﻧﻴﺰ ﺑﻪ ﺷﻤﺎﺭ ﻣﻰﺭﻭﻧﺪ ﻭ ﻫﻤﻪ ﻛﺸﻮﺭﻫﺎ ﺩﺭ ﺻﺪﺩ ﺍﻳﺠﺎﺩ ﺗﻮﺍﺯﻥ ﺩﺭ ﺗﺠﺎﺭﺕ ﻫﺴﺘﻨﺪ.
½YËYt^ÖzeÄ»Z¿Á
½YËYt^ÖzeÄ»Z¿Á
½YËYt^ÖzeÄ»Z¿Á
¯Ì³{Õ{ÔÌ»ºfÌ]½«¹Á{ļ̿{įÖËZÅÂ//¯Yְ˽YÂÀÄ]Z»Â//
Ö¸yY{½Y´{³ÂuÕY]Ö^//ZÀ»ZÌ//]d§ÕYY{,Ã{Â]]Y]Z¿²Àm®Ë
]Y]{½YËY¹{//»Ä¿YÌ·{d»ÁZ¬»ZiMÁÖ´ÀmªZÀ»YZ//Æ¿MY|Ë{ÁÖ//mZyÁ
,½Zf{¯,¹ÔËY,ÃZ¿Z»¯dYÂ//¯¾ËYÖ¸¸¼·Y¾Ì]ÕZÅÄ¿YÂf//aÁ¹Y|ºmZÆe
²Àm̳{ºÌ¬f//»ÂÄ]į|ÀfÅÖËZŽZf//Y½Zf//ÂyÁÖ]£½ZnËZ]}M
{
|¬»Z§{ÕZŽZ»{ZËÁ²ÀmÖ^ËzeZiMÁZËZ¬]Ì¿½ÂÀ¯YºÅÁ|¿{Â]ָ̼ve
¾ÌÀr¼ÅÁZÆ¿MY|§|ŨuZ]½YÂeֻįd//ZŽZfY´Ë{YÌ]ZŽZf//Y¾ËY
½YËYt^ÖzeÄ»Z¿Á
½YËYt^ÖzeÄ»Z¿Á
{{¯¹ÔYY¹Zm]YZaÁYÄË{ZveY¯¶»Z¯dËZ¼u,ZaÁYÁ½YËY¼n»{½YÂÌ·ÂÁY|ËÂË
¨ Äv
¸n»Ä^¿ZmļÅdËZ¼u
]|¿YÃ|¿Z»dyZËÖ
^ÖËZZ
¨ Äv
Ä]ÖÆmÂeÖ]ÕZÅ\ÌM
ÖËZ§¹Â¸Y
^Ö¿YMÕÂÀ»Ö¸ Z
¨ Äv
§ºÆ»ÕZÅÂf¯Z
Z¼ÌaYžÌ]Z¯ÕZZa
»Ö«{Z{ÔÌ
¨ Äv
{Ö°¿Z]¹Z¿sÔY
§½Z»{ZÅ
¨ Äv
|̽ZËZaÄ]ÔYZ]¡Y{½Zf]Ze
¨ Äv
ZÅdY{{ZË
½Y³|Ì·Âe
ª¿Áº¯cY{ZÁ
»®ÀÁ¾Ìu|¼v
¨ Äv
dËZ¼uÕZ^¨·Y
Öf»ÁZ¬»{Zf«Y½YÁZ]¥ZÀY
|ÀfÅ
¸ÊYZÌ
Za¿ÕZÅZ¯Á\¯Y
¨ Äv
Õ^¾ÌÅZ
¨ Äv
{|ÀÀ¯Ö» Ã{Z¨fY ¹Zm] Ä»Y{Y ÕY] ḑ ¹Z¼e Y ÖËZaÁY ÕZÅd·Á
ﻳﺤﻴﻰ ﺁﻝﺍﺳﺤﺎﻕ
ﻣﺤﻤﺪ ﻻﻫﻮﺗﻰ
ﮔﻠﻨﺎﺭ ﻧﺼﺮﺍﻟﻬﻰ
ﻣﺤﻤﺪﺭﺿﺎ ﻣﻮﺩﻭﺩﻯ
ﻣﺠﻴﺪ ﭘﻮﺭﻛﺎﺋﺪ
ﮔﻔﺖﻭﮔﻮ ﺑﺎ ﺻﺎﺣﺐﻧﻈﺮﺍﻥ ﺍﻗﺘﺼﺎﺩﻯ ﺑﻪ ﻣﻨﺎﺳﺒﺖ ﻳﻚﺳﺎﻟﮕﻰ ﺭﻭﺯﻧﺎﻣﻪ »ﮔﺴﺘﺮﺵﺗﺠﺎﺭﺕ«
ﺗﻤﺎﻡ ﻗﺪ ﻭ ﺗﺨﺼﺼﻰ ﺩﺭ ﻣﺴﻴﺮ ﺗﻮﺳﻌﻪ ﺗﺠﺎﺭﺕ
ﺩﺭ ﺍﻳﻦ ﻫﻴﺎﻫﻮﻯ ﺟﻬﺎﻧﻰ ،ﺍﻗﺘﺼﺎﺩ ﺍﻳﺮﺍﻥ ﻧﻴﺰ ﭘﻴﺸــﺮﺍﻧﻰ ﺑﺎ ﻧﺎﻡ ﺻﺎﺩﺭﺍﺕ ﻏﻴﺮﻧﻔﺘﻰ
ﺩﺍﺭﺩ ﻛﻪ ﺑﻴﺶ ﺍﺯ ﻫﺮ ﺯﻣﺎﻥ ﺩﻳﮕﺮﻯ ﺑﺮ ﺁﻥ ﺗﺎﻛﻴﺪ ﺷــﺪﻩ ﻭ ﻫﻤﻪ ﺩﺭ ﺗﻼﺵ ﻫﺴﺘﻨﺪ
ﺗﺎ ﺳــﻬﻢ ﻛﺸــﻮﺭ ﺭﺍ ﺍﺯ ﺗﺠﺎﺭﺕ ﺟﻬﺎﻧﻰ ﺍﻓﺰﺍﻳﺶ ﺩﻫﻨﺪ .ﺑﻪﻃﻮﺭ ﻗﻄﻊ ﺗﺤﻘﻖ ﺍﻫﺪﺍﻑ
ﺻﺎﺩﺭﺍﺗــﻰ ﻛﺸــﻮﺭ ،ﻧﻴﺎﺯﻣﻨﺪ ﻧﻘﺸــﻪ ﺭﺍﻩ ﻋﻤﻠﻴﺎﺗــﻰ ﻭ ﻫﻤﻜﺎﺭﻯ ﺁﺣــﺎﺩ ﺟﺎﻣﻌﻪ ﺍﺯ
ﻣﺴﺌﻮﻻﻥﺍﺭﺷﺪ ﻭ ﻣﻴﺎﻧﻰ ﻭ ﭘﺎﻳﻴﻦﺩﺳﺘﻰ ﮔﺮﻓﺘﻪ ﺗﺎ ﻣﺮﺩﻡ ﻭ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ﻧﻬﺎﻳﻰ
ﺍﺳﺖ ﺿﻤﻦ ﺍﻳﻨﻜﻪ ﺑﻪ ﻗﻮﻝ ﻳﻜﻰ ﺍﺯ ﺻﺎﺣﺐﻧﻈﺮﺍﻥ ﺣﻮﺯﻩ ﺗﺠﺎﺭﺕ؛ »ﻫﻴﭻ ﺩﺭﻳﺎﻳﻰ ﺍﺯ
ﺳــﺎﺣﻞ ﺷﺮﻭﻉ ﻧﻤﻰﺷﻮﺩ ،ﺑﻠﻜﻪ ﺍﺯ ﻋﻤﻴﻖﺗﺮﻳﻦ ﻧﻘﻄﻪ ﺁﻏﺎﺯ ﻣﻰﺷﻮﺩ« ﻭ ﻫﻤﻴﻦﮔﻮﻧﻪ
ﺗﻮﻟﻴﺪ ﺍﺯ ﺗﺎﻣﻴﻦ ﻣﻮﺍﺩ ﺍﻭﻟﻴﻪ ﻭ ﺧﻂ ﺗﻮﻟﻴﺪ ﺷﺮﻭﻉ ﻧﻤﻰﺷﻮﺩ ،ﺑﻠﻜﻪ ﺍﺯ ﺑﺎﺯﺍﺭ ﺳﺮﭼﺸﻤﻪ
ﻣﻰﮔﻴﺮﺩ؛ ﺑﻨﺎﺑﺮﺍﻳﻦ »ﺑﺎﺯﺍﺭ« ﻳﮕﺎﻧﻪ ﭘﻴﺸﺮﺍﻥ ﺗﻮﻟﻴﺪ ﻭ ﺻﻨﻌﺖ ﻛﺸﻮﺭ ﺍﺳﺖ ﻭ ﺑﺎﻳﺪ ﺗﻤﺎﻡ
ﺑﺮﻧﺎﻣﻪﻫﺎ ﻭ ﺣﻤﺎﻳﺖﻫﺎ ﻣﻌﻄﻮﻑ ﺑﻪ ﺍﻳﻦ ﺩﺭﻭﺍﺯﻩ ﺗﻮﺳﻌﻪ ﺑﺎﺷﺪ.
ﺭﻭﺯﻧﺎﻣﻪ »ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ« ﻧﻴﺰ ﺩﺭ ﻳﻚﺳﺎﻝ ﮔﺬﺷﺘﻪ ﻛﻪ ﺍﻣﺮﻭﺯ ﺳﺎﻟﮕﺮﺩ ﺁﻥ ﺭﺍ
ﺩﺭ ﺗﻘﻮﻳﻢ ﺭﺳــﺎﻧﻪﺍﻯ ﺛﺒﺖ ﻛﺮﺩﻳﻢ؛ ﺳﻌﻰ ﺩﺍﺷﺖ ﺗﺎ ﺑﻰﻫﻴﭻ ﺟﺎﻧﺒﺪﺍﺭﻯ ﺑﻪ ﻣﺴﺎﺋﻞ
ﺟﺎﻳﮕﺎﻩ ﻣﻬﻢ ﺗﺠﺎﺭﺕ ﺩﺭ ﺍﻗﺘﺼﺎﺩ ﻭ ﻧﻘﺶ ﺭﺳﺎﻧﻪ
ﻳﺤﻴﻰ ﺁﻝﺍﺳﺤﺎﻕ /ﻭﺯﻳﺮ ﭘﻴﺸﻴﻦ ﺑﺎﺯﺭﮔﺎﻧﻰ :ﻣﺴﺌﻠﻪ ﺗﺠﺎﺭﺕ
ﺩﺭ ﺳــﻄﺢ ﺟﻬﺎﻧــﻰ ،ﻣﻨﻄﻘﻪﺍﻯ ﻭ ﺩﺍﺧﻠﻰ ،ﺍﺯ ﺍﺭﻛﺎﻥ ﻋﻤﺪﻩ ﺭﺷــﺪ،
ﺗﻮﺳــﻌﻪ ﻭ ﻋﻘﺐﺍﻓﺘﺎﺩﮔﻰ ﻳﻚ ﻛﺸﻮﺭ ﺍﺳــﺖ .ﺁﺧﺮﻳﻦ ﮔﺰﺍﺭﺵﻫﺎﻯ
ﺳــﺎﺯﻣﺎﻥﻫﺎﻯ ﺟﻬﺎﻧﻰ ﻛﻪ ﻫﻔﺘﻪ ﭘﻴﺶ ﻣﻨﺘﺸــﺮ ﺷــﺪ ﻧﻴﺰ ﺭﺷﺪ ﻳﺎ
ﻋﻘﺐﺍﻓﺘﺎﺩﮔــﻰ ﻛﺸــﻮﺭﻫﺎ ﺭﺍ ﺩﺭ ﺩﻭ ﻋﺎﻣﻞ ﺍﻋﻼﻡ ﻛﺮﺩ؛ ﻧﻮﻉ ﻓﻨﺎﻭﺭﻯ
ﻭ ﺭﻭﺯﺁﻣﺪ ﺑﻮﺩﻥ ﺗﺠﺎﺭﺕ .ﺍﻳﻦ ﺩﻭ ،ﺷــﺎﺧﺺﻫﺎﻯ ﻋﻤﺪﻩ ﻛﺸﻮﺭﻫﺎﻯ
ﭘﻴﺸﺮﻓﺘﻪ ﻭ ﺩﺭ ﺣﺎﻝ ﺗﻮﺳﻌﻪ ﻭ ﺩﺍﺭﺍﻯ ﺭﺷﺪ ﻳﺎ ﻋﻘﺐﺍﻓﺘﺎﺩﻩ ﻭ ﺩﺭ ﺣﺎﻝ
ﻋﻘﺐﺍﻓﺘﺎﺩﮔﻰ ﺑﻪ ﺷﻤﺎﺭ ﻣﻰﺭﻭﺩ.
ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ،ﺩﺭ ﺳــﻄﺢ ﺟﻬﺎﻧﻰ ﻭ ﻣﻨﻄﻘﻪﺍﻳﻰ ﻳﻜﻰ
ﺍﺯ ﭼﺎﻟﺶﻫﺎﻯ ﺍﺳﺎﺳــﻰ ﺩﺭ ﺍﻗﺘﺼﺎﺩ ،ﺗﺠﺎﺭﺕ ﺍﺳﺖ ﻛﻪ ﺍﻳﻦ ﻣﻬﻢ ﺩﺭ
ﺩﺍﺧﻞ ﻛﺸﻮﺭ ﻣﺎ ﻫﻢ ﻭﺟﻮﺩ ﺩﺍﺭﺩ.
ﺁﻣﺎﺭﻫــﺎﻯ ﺗــﺎﺯﻩ ﮔﻤﺮﻙ ﺍﻳــﺮﺍﻥ ﺍﻣﺎ ﺣﺎﻛــﻰ ﺍﺯ ﻛﺎﻫﺶ ﺗﺠﺎﺭﺕ
ﻛﺸــﻮﺭ ﺍﺳﺖ ﻛﻪ ﺍﻳﻦ ﺍﻓﺖ ﺍﺯ ﻧﻈﺮ ﻣﺘﻮﺳﻂ ﻗﻴﻤﺖ ﻛﺎﻻﻯ ﻭﺍﺭﺩﺍﺗﻰ
ﻭ ﺍﺯ ﻧﻈــﺮ ﺗﻨﻮﻉ ﻭ ﻧﻮﻉ ﺑﺎﺯﺍﺭ ﺍﺳــﺖ .ﺩﺭ ﺑﺨــﺶ ﺗﻮﻟﻴﺪ ﻧﻴﺰ ﺍﻫﻤﻴﺖ
ﺗﺠﺎﺭﺕ ﻧﻤﻮﺩ ﺩﺍﺭﺩ ﺑﻪ ﻧﺤﻮﻯ ﻛﻪ ﻋﻤﺪﻩﺗﺮﻳﻦ ﻣﺸﻜﻞ ﺗﻮﻟﻴﺪ ،ﺑﺨﺶ
ﺑﺎﺯﺭﮔﺎﻧﻰ ﺍﺳــﺖ 70 .ﺩﺭﺻﺪ ﻣﺸــﻜﻼﺕ ﺗﻮﻟﻴﺪ ،ﺑﺨﺶ ﺑﺎﺯﺭﮔﺎﻧﻰ ﻭ
ﺧﺪﻣــﺎﺕ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺍﺳــﺖ ﻭ ﺗﺒﺪﻳﻞ ﻣﻮﺍﺩ ﺑــﻪ ﻣﺤﺼﻮﻝ ﻓﻘﻂ 30
ﺩﺭﺻﺪ ﻣﻮﺿﻮﻉ ﺭﺍ ﺗﺸــﻜﻴﻞ ﻣﻰﺩﻫــﺪ .ﻫﻤﭽﻨﻴﻦ ﺩﺭ ﺑﺨﺶ ﺗﻮﺯﻳﻊ
ﻛﻪ ﺩﺭ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺩﺍﺧﻠﻰ ﺟﺎ ﺩﺍﺭﺩ ،ﻣﺴﺎﺋﻞ ﻗﻴﻤﺖﮔﺬﺍﺭﻯ ،ﮔﺸﺎﻳﺶ
ﺍﻋﺘﺒﺎﺭﺍﺕ ،ﺍﺭﺯ ﻭ ...ﻣﺸــﻜﻼﺗﻰ ﺍﺳﺖ ﻛﻪ ﺣﻮﻝ ﻭ ﺣﻮﺵ ﺑﺎﺯﺭﮔﺎﻧﻰ
ﻣﻰﭼﺮﺧــﺪ .ﺩﺭ ﺣــﺎﻝ ﺣﺎﺿﺮ ﺑﺮﺍﻯ ﺧﺮﻭﺝ ﺍﺯ ﺭﻛــﻮﺩ ﺍﻗﺘﺼﺎﺩﻯ ﻭ
ﻣﺸــﻜﻼﺕ ﻣﻮﺟﻮﺩ ﻭﺍﺣﺪﻫﺎ ﻭ ﺗﻘﺎﺿﺎﻯ ﺩﺍﺧﻠــﻰ ،ﺑﺎﻳﺪ ﺻﺎﺩﺭﺍﺕ ﺭﺍ
ﺗﻮﺳﻌﻪ ﺩﻫﻴﻢ ﻛﻪ ﺑﻪﺩﻧﺒﺎﻝ ﺧﻮﺩ ﺍﺷﺘﻐﺎﻟﺰﺍﻳﻰ ﺭﺍ ﻧﻴﺰ ﺍﻓﺰﺍﻳﺶ ﺧﻮﺍﻫﺪ
ﺩﺍﺩ .ﺿﻤﻦ ﺍﻳﻨﻜﻪ ﻫﻢ ﺍﻛﻨﻮﻥ ﻋﻤﺪﻩ ﻣﺸﻜﻼﺕ ﺍﻗﺘﺼﺎﺩﻯ ﻣﺮﺑﻮﻁ ﺑﻪ
ﺗﻮﻟﻴﺪ ،ﺗﻮﺯﻳﻊ ﺑﺨﺶﻫﺎﻯ ﺻﻨﻌﺘﻰ ،ﻣﻌﺪﻧﻰ ،ﻛﺸﺎﻭﺭﺯﻯ ﻭ ﺧﺪﻣﺎﺕ
ﺑﺎ ﺑﺨﺶ ﺑﺎﺯﺭﮔﺎﻧﻰ ﻋﺠﻴﻦ ﺷﺪﻩ ﻭ ﮔﺮﻩ ﺧﻮﺭﺩﻩ ﺍﺳﺖ.
ﺑﺎﺗﻮﺟﻪ ﺑﻪ ﺍﻫﻤﻴﺖ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ،ﺭﺳــﺎﻧﻪﻫﺎ ﻧﻘﺶ ﻋﻤﺪﻩﺍﻳﻰ ﺩﺭ
ﺗﺒﻴﻴﻦ ،ﻫﺪﺍﻳﺖ ،ﻧﻈﺎﺭﺕ ﻭ ﭘﺸﺘﻴﺒﺎﻧﻰﻫﺎﻯ ﺍﻃﻼﻋﺎﺗﻰ ﻣﻮﺿﻮﻉﻫﺎﻯ
ﺗﺨﺼﺼﻰ ﻭ ﻛﻤﻚ ﺑﻪ ﻣﺴــﺌﻮﻻﻥ ﺩﺭ ﺭﺍﺳــﺘﺎﻯ ﺳﻴﺎﺳﺖﮔﺬﺍﺭﻯ ﻭ
ﻫﻤﭽﻨﻴﻦ ﻓﻌﺎﻻﻥ ﺍﻗﺘﺼﺎﺩﻯ ﺩﺍﺭﺩ ﻛﻪ ﻫﻤﻪ ﺍﻳﻨﻬﺎ ﻧﺸﺎﻥﺩﻫﻨﺪﻩ ﺍﻳﻦ
ﺍﺳــﺖ ﻛﻪ ﺍﻣﺮﻭﺯ ﻳﻚ ﺭﺳــﺎﻧﻪ ﻣﺴــﺘﻨﺪ ﺗﺨﺼﺼﻰ ،ﻣﻰﺗﻮﺍﻧﺪ ﻧﻘﺶ
ﺟﺪﻯ ﺩﺭ ﺗﻮﺳﻌﻪ ﺍﻗﺘﺼﺎﺩﻯ ﻭ ﺭﻓﻊ ﻣﺸﻜﻼﺕ ﺍﻗﺘﺼﺎﺩﻯ ﺍﻳﻔﺎ ﻛﻨﺪ.
ﺍﻣﺎ ﺍﻳﻦ ﺭﺳــﺎﻧﻪ ﻛــﻪ ﺍﺯ ﺍﻫﻤﻴﺖ ﺑﺎﻻﻳﻰ ﺑﺮﺧﻮﺭﺩﺍﺭ ﺍﺳــﺖ ﺑﺮﺍﻯ
ﺗﺎﺛﻴﺮﮔــﺬﺍﺭﻯ ﺑﻴﺸــﺘﺮ ،ﺍﺑﺘﺪﺍ ﺑﺎﻳﺪ ﺗﺨﺼﺼﻰ ﺑﺎﺷــﺪ ﺯﻳــﺮﺍ ﻓﻌﺎﻻﻥ
ﺍﻗﺘﺼﺎﺩﻯ ﺑﻪﺩﻧﺒﺎﻝ ﺭﻭﺯﺁﻣﺪ ﺷﺪﻥ ﻭ ﮔﺮﻓﺘﻦ ﺍﻃﻼﻋﺎﺕ ﻭ ﭘﻴﺸﻨﻬﺎﺩﻫﺎ
ﻫﺴــﺘﻨﺪ .ﺩﻭﻡ ﺍﻳﻨﻜﻪ ﻣﺴــﺎﺋﻞ ﻭ ﻣﺸــﻜﻼﺕ ﺭﺍ ﺑﺪﻭﻥ ﻣﻼﺣﻈﺎﺕ
ﺳﻴﺎﺳــﻰ ﻭ ﻫﻤﺎﻥﮔﻮﻧﻪ ﻛﻪ ﻫﺴــﺖ ،ﻣﻨﺘﺸــﺮ ﻛﻨﻨﺪ ﻭ ﭘﻴﺸﻨﻬﺎﺩ ﻭ
ﺭﺍﻩﺣﻞ ﺍﺭﺍﺋﻪ ﺩﻫﻨﺪ.
ﺑﺎﻳﺪ ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﺑﻪ ﺩﻧﻴﺎ ﺭﺍ ﻫﻢ ﺗﻘﻮﻳﺖ ﻛﻨﻴﻢ
»ﮔﺴﺘﺮﺵﺗﺠﺎﺭﺕ« ﻫﻤﺎﻧﻄﻮﺭ ﻛﻪ ﺍﺯ ﺍﺳﻤﺶ ﭘﻴﺪﺍﺳﺖ ،ﻧﮕﺎﻩ
،
ﻣﺜﺒﺖ ﻭ ﺗﺨﺼﺼﻰ ﺑﻪ ﺗﺠﺎﺭﺕ ﺩﺍﺭﺩ ﻭ ﺟﺪﺍ ﺷﺪﻥ ﺁﻥ ﺍﺯ
ﻣﺜﺒﺖ ﺍﺭﺯﻳﺎﺑﻰ ﻣﻰﺷﻮﺩ؛ ﺍﻣﺎ ﺍﮔﺮ ﻣﻰﺧﻮﺍﻫﺪ ﺭﺷﺪ ﻛﻨﺪ ﻭ ﻣﻮﺛﺮﺗﺮ
ﺑﺎﺷﺪ ،ﺑﺎﻳﺪ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﻫﺎ ﻭ ﺳﻄﺢ ﺧﻮﺩ ﺭﺍ ﺍﺭﺗﻘﺎ ﺩﻫﺪ .ﺑﺎﻳﺪ ﻫﻢ ﺍﺯ
ﻟﺤﺎﻅ ﻛﻴﻔﻰ ﻭ ﻫﻢ ﻛﻤﻰ ﻭ ﻫﻮﻳﺖﺑﺨﺸﻰ ﺑﻪ ﻣﻄﺎﻟﺐ ﻭ ﻣﺴﺎﺋﻞ
ﺍﻗﺘﺼﺎﺩﻯ ،ﺧﻮﺩ ﺭﺍ ﺑﺎ ﺍﺳــﺘﺎﻧﺪﺍﺭﺩﻫﺎﻯ ﺟﻬﺎﻧﻰ ﻫﻤﺴﻄﺢ ﻛﻨﺪ ﻭ
ﺑﺪﺍﻧﺪ ﻛﻪ ﺭﻭﺯﻧﺎﻣﻪﻫﺎﻯ ﺗﺠﺎﺭﻯ ﺩﻧﻴﺎ؛ ﺩﺭ ﺳﻄﺢ ﻣﻴﻠﻴﻮﻧﻰ ﻣﻨﺘﺸﺮ
ﻣﻰﺷﻮﻧﺪ ﻭ ﺑﺒﻴﻨﺪ ﻛﻪ ﺁﻧﻬﺎ ﭼﻪ ﻣﻰﻛﻨﻨﺪ.
»ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ« ﻣﻰﺗﻮﺍﻧﺪ ﺑﻪ ﻫﻤﺎﻥ ﻧﺴــﺒﺖ ﺭﻭﺯﻧﺎﻣﻪﻫﺎﻯ
ﻣﻮﻓــﻖ ﺩﻧﻴﺎ ﻛــﻪ ﺟﺎﻳﮕﺎﻩ ﺑﺎﻻﻳﻰ ﺩﺭ ﻛﺸﻮﺭﺷــﺎﻥ ﺩﺍﺭﻧــﺪ ،ﻳﻜﻰ ﺍﺯ
ﺑﻬﺘﺮﻳﻦ ﺭﻭﺯﻧﺎﻣﻪﻫﺎﻯ ﺗﺨﺼﺼﻰ ﺑﺎﺷﺪ ،ﺍﻣﺎ ﺑﻪ ﺷﺮﻁﻫﺎ ﻭ ﺷﺮﻭﻁﻫﺎ.
ﻓﻌﺎﻻﻥ ﺍﻗﺘﺼﺎﺩﻯ ﺑﻪﺩﻧﺒﺎﻝ ﺭﻭﺯﻧﺎﻣﻪﺍﻯ ﻫﺴﺘﻨﺪ ﻛﻪ ﺭﻭﺯﺁﻣﺪ ﺑﺎﺷﺪ،
ﺍﺧﺒــﺎﺭ ﺗﺨﺼﺼــﻰ ﻭ ﺁﺧﺮﻳﻦ ﻭﺿﻌﻴﺖ ﺭﻭﺍﺑﻂ ﺗﺠﺎﺭﻯ ﺑﺎ ﻛﺸــﻮﺭﻫﺎ
ﺩﻳﮕﺮ ﺭﺍ ﺑﺪﺍﻧﺪ ﻭ ﺍﺧﺒﺎﺭ ﺑﻪ ﮔﻮﻧﻪﺍﻳﻰ ﺑﺎﺷﺪ ﻛﻪ ﺍﮔﺮ ﻳﻚ ﺭﻭﺯ ﻧﺨﻮﺍﻧﺪ،
ﺍﺣﺴﺎﺱ ﻛﻨﺪ ﭼﻴﺰﻯ ﻛﻢ ﺩﺍﺭﺩ.
ﺑﻨﺎﺑﺮﺍﻳﻦ ﺭﺳﺎﻧﻪ ﺑﺎﻳﺪ ﺭﻭﺯﺁﻣﺪ ﺑﺎﺷﺪ ﻭ ﺳﻄﺢ ﺍﻃﻼﻋﺎﺕ ﻭ ﺁﮔﺎﻫﻰﻫﺎ
ﺭﺍ ﺍﺯ ﺍﻳــﻦ ﻃﺮﻳﻖ ﺑﺎﻻ ﺑﺒﺮﺩ ﻛﻪ ﺩﺭ ﺗﻮﺳــﻌﻪ ﺗﺠﺎﺭﺕ ﻧﻴﺰ ﭘﺮﺍﻫﻤﻴﺖ
ﺍﺳــﺖ .ﻫﻤﭽﻨﻴﻦ ﺑﺨﺶ ﻋﻤﺪﻩﺍﻯ ﺍﺯ ﺗﺠﺎﺭﺕ ،ﺑﺎ ﺧﺎﺭﺝ ﺍﺯ ﻛﺸــﻮﺭ
ﺩﺭ ﺍﺭﺗﺒﺎﻁ ﺍﺳــﺖ ﺑﻨﺎﺑﺮﺍﻳﻦ ﺑﺎﻳﺪ ﺑﻪ ﺍﺧﺒﺎﺭ ﺟﻬﺎﻧﻰ ﺩﺭ ﺣﻮﺯﻩ ﺗﺠﺎﺭﺕ
ﻧﻴﺰ ﺑﭙﺮﺩﺍﺯﺩ.
ﺍﺯ ﺳــﻮﻯ ﺩﻳﮕﺮ ،ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﮔﺴﺘﺮﺩﮔﻰ ﺷــﺒﻜﻪﻫﺎﻯ ﻣﺠﺎﺯﻯ،
ﺍﻃﻼﻋﺎﺕ ﻣﻨﺘﺸــﺮ ﺷــﺪﻩ ﮔﺎﻩ ﺑﻌﺪ ﺍﺯ ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﻓﻀﺎﻯ ﻣﺠﺎﺯﻯ
ﺧﻮﺍﻫﺪ ﺑﻮﺩ ﻭ ﺍﮔﺮ ﺧﺒﺮ ﻣﺮﺩﻩ ﺑﺪﻫﻴﻢ ،ﺍﺯ ﺍﻋﺘﺒﺎﺭ ﺳﺎﻗﻂ ﺧﻮﺍﻫﺪ ﺷﺪ؛
ﺑﺎ ﺍﻳﻦ ﻭﺟﻮﺩ ،ﺑﺎﻳﺪ ﺍﺭﺍﺋﻪ ﺍﻃﻼﻋﺎﺕ ﺑﻪ ﮔﻮﻧﻪﺍﻯ ﺑﺎﺷﺪ ﻛﻪ ﺍﻳﻦ ﻣﻮﺿﻮﻉ
ﺭﺍ ﭘﻮﺷﺶ ﺩﻫﺪ ﻭ ﺍﺧﺒﺎﺭ ﺍﺯ ﺻﺤﺖ ﻭ ﺳﻘﻢ ﺑﺮﺧﻮﺭﺩﺍﺭ ﺑﺎﺷﺪ ﺗﺎ ﺑﺘﻮﺍﻧﺪ
ﺍﻋﺘﻤﺎﺩ ﻣﺨﺎﻃﺒﺎﻥ ﺭﺍ ﺟﻠﺐ ﻛﻨﺪ.
ﺿﻤﻦ ﺍﻳﻨﻜﻪ »ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ« ﻧﺒﺎﻳﺪ ﮔﺮﺍﻳﺶ ﺳﻴﺎﺳﻰ ﭘﻴﺪﺍ
ﻛﻨﺪ ﺯﻳﺮﺍ ﺍﺯ ﺍﺭﺯﺵ ﺁﻥ ﻛﻢ ﻣﻰﺷــﻮﺩ ،ﺑﻠﻜﻪ ﺑﺎﻳﺪ ﺗﺠﺎﺭﻯ ﺑﺎﺷــﺪ ﻭ
ﺗﺨﺼﺼﻰ ﻓﻌﺎﻟﻴــﺖ ﻛﻨﺪ ﺗﺎ ﺩﺭ ﻧﻬﺎﻳﺖ ﺍﻋﺘﻤــﺎﺩ ﺍﻳﺠﺎﺩ ﻭ ﺑﻪ ﻫﻤﺎﻥ
ﻧﺴــﺒﺖ ﻫﻢ ﺭﻓﻊ ﻧﻴــﺎﺯ ﻛﻨﺪ .ﺑﻪ ﻧﻈــﺮ ﻣﻦ ﺭﻭﺯﻧﺎﻣﻪ ﺗــﺎ ﺁﻧﺠﺎ ﻛﻪ
ﺑﺘﻮﺍﻧــﺪ ﻧﻴﺎﺯﻫﺎﻯ ﻣﺨﺎﻃﺒﺎﻥ ﺧﻮﺩ ﺭﺍ ﺑــﺮﺁﻭﺭﺩﻩ ﻛﻨﺪ ،ﺟﺎﻳﮕﺎﻩ ﺩﺍﺭﺩ.
ﺍﻣﻴﺪﻭﺍﺭﻳــﻢ ﺑﺎ ﺍﻳــﻦ ﻣﻘﺪﻣﺎﺗﻰ ﻛﻪ ﺷــﺮﻭﻉ ﻛﺮﺩﻩﺍﻳــﺪ ،ﺑﻪ ﻧﺘﻴﺠﻪ
ﻣﻄﻠﻮﺏﺗﺮﻯ ﻫﻢ ﺑﺮﺳﻴﺪ .ﺑﺎﻳﺪ ﺩﺳﺖﺍﻧﺪﺭﻛﺎﺭﺍﻥ ﺍﻳﻦ ﺭﻭﺯﻧﺎﻣﻪ ﺗﻮﺟﻪ
ﻛﻨﻨﺪ ﺗﺠﺎﺭﺕ ﺑﻴﺶ ﺍﺯ 60ﺩﺭﺻﺪ ﻣﺴﺎﺋﻞ ﺍﻗﺘﺼﺎﺩﻯ ﺍﻳﺮﺍﻥ ﻭ ﺣﺘﻰ
ﺩﻧﻴﺎ ﺭﺍ ﺩﺭ ﺑﺮﻣﻰﮔﻴﺮﺩ ﻭ ﻣﺴﺌﻮﻟﻴﺖ ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﺩﺭﺑﺎﺭﻩ ﻣﻮﺿﻮﻋﻰ
ﺭﺍ ﻋﻬﺪﻩﺩﺍﺭ ﻫﺴــﺘﻨﺪ ﻛﻪ ﺟﺎﻳﮕﺎﻩ ﺑﺎﻻﻳﻰ ﺩﺍﺭﺩ ﺩﺭ ﻧﺘﻴﺠﻪ ﺑﺎ ﺗﻮﺟﻪ
ﺑﻪ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﻭﻇﻴﻔﻪ ﺳﻨﮕﻴﻨﻰ ﺑﺮ ﺩﻭﺵ ﺩﺍﺭﻧﺪ ﻛﻪ ﺑﺎﻳﺪ ﺑﺎ ﺩﻗﺖ
ﺑﻴﺸﺘﺮﻯ ﺩﺭ ﺁﻥ ﻓﻌﺎﻟﻴﺖ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻨﺪ.
ﻣﺠﻴـﺪ ﭘﻮﺭﻛﺎﺋـﺪ /ﻋﻀـﻮ ﻫﻴـﺎﺕ ﻧﻤﺎﻳﻨـﺪﮔﺎﻥ ﺍﺗﺎﻕ
ﺑﺎﺯﺭﮔﺎﻧﻰ ﺍﻳﺮﺍﻥ :ﻳﻜﻰ ﺍﺯ ﺭﺳــﺎﻟﺖﻫﺎﻯ ﺭﺳــﺎﻧﻪﺍﻯ ﻣﺎ ﻛﺸﻒ
ﻭﺍﻗﻌﻴﺖﻫﺎ ﻭ ﻣﺸﻜﻼﺕ ﻣﻮﺟﻮﺩ ﺩﺭ ﻫﺮ ﺑﺨﺸﻰ ﺍﺳﺖ ﻛﻪ ﺣﻮﺯﻩ
ﺗﺠﺎﺭﺕ ﻧﻴﺰ ﺍﺯ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﻣﺴــﺘﺜﻨﺎ ﻧﻴﺴــﺖ ﻭ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ
ﺑﺎﻳﺪ ﺭﺍﻫﻜﺎﺭﻫﺎﻳﻰ ﺑﺮﺍﻯ ﺭﻓﻊ ﻣﺸﻜﻼﺕ ﻭ ﺑﻬﺒﻮﺩ ﺍﻣﻮﺭ ﺍﺭﺍﺋﻪ ﺷﻮﺩ.
ﻳﻜﻰ ﺍﺯ ﻣﺴﺎﺋﻠﻰ ﻛﻪ ﺩﺭ ﺑﺨﺶ ﺗﺠﺎﺭﺕ ﻛﺸﻮﺭ ﺩﺭ ﺷﻨﺎﺳﺎﻳﻰ
ﻋﻴﻮﺏ ﻭ ﻣﺸــﻜﻼﺕ ﻣﻐﻔﻮﻝ ﻣﺎﻧﺪﻩ ،ﺿﻌﻒ ﺩﺭ ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﻭ
ﺗﺒﻠﻴﻐﺎﺕ ﻣﺤﺼﻮﻻﺕ ﺗﻮﻟﻴﺪﻯ ﻛﺸﻮﺭ ﺑﺮﺍﻯ ﻋﺮﺿﻪ ﺑﻪ ﺩﻧﻴﺎﺳﺖ.
ﻣﺎ ﺑﻪﻃﻮﺭ ﺭﻭﺷﻦ ﻭ ﺩﻗﻴﻖ ﺩﺭﺑﺎﺭﻩ ﻣﺤﺼﻮﻻﺕ ﺗﻮﻟﻴﺪﻯ ﻛﺸﻮﺭ
ﻛﻪ ﻗﺎﺑﻠﻴﺖ ﺻﺎﺩﺭﺍﺗﻰ ﺩﺍﺭﻧﺪ ﻧﻤﻰﺗﻮﺍﻧﻴﻢ ﺩﺭ ﻛﺸــﻮﺭﻫﺎﻯ ﻫﺪﻑ
ﺍﻃﻼﻉﺭﺳــﺎﻧﻰ ﻛﻨﻴﻢ ﺗﺎ ﺩﺭ ﺍﻳﻦ ﺑﺎﺯﺍﺭﻫﺎ ﻋﺮﺿﻪ ﺷــﻮﺩ .ﻳﻜﻰ ﺍﺯ
ﺩﻻﻳﻞ ﺁﻥ ﺑﻪ ﺭﺳــﺎﻧﻪ ﻣﺮﺑﻮﻁ ﺍﺳــﺖ؛ ﺭﻭﺯﻧﺎﻣﻪﻫﺎﻯ ﻣﺎ ﺩﺭ ﻛﺪﺍﻡ
ﻛﺸــﻮﺭﻫﺎﻳﻰ ﻛﻪ ﻣﺼﺮﻑﻛﻨﻨﺪﻩ ﻫﺴﺘﻨﺪ ﻭ ﻛﺎﻻﻫﺎﻯ ﻣﺎ ﺑﻪ ﺁﻧﺠﺎ
ﺻﺎﺩﺭ ﻣﻰﺷــﻮﺩ ،ﺑﻪﻃﻮﺭ ﻣﺴﺘﻤﺮ ﻋﺮﺿﻪ ﻣﻰﺷﻮﺩ؟ ﺍﻳﻦ ﻳﻜﻰ ﺍﺯ
ﻋﻴﻮﺏ ﺍﺳــﺖ .ﺩﺭ ﺑﺨﺶ ﮔﺴﺘﺮﺩﻩﺗﺮ ،ﺩﻳﮕﺮ ﻛﺸﻮﺭﻫﺎ ﺍﻗﺪﺍﻣﺎﺗﻰ
ﺭﺍ ﺑــﺮﺍﻯ ﻣﻌﺮﻓﻰ ﻣﺤﺼﻮﻻﺕ ﺧﻮﺩ ﺍﻧﺠﺎﻡ ﻣﻰﺩﻫﻨﺪ ﻛﻪ ﻳﻜﻰ ﺍﺯ
ﺁﻧﻬﺎ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺷﺒﻜﻪﻫﺎﻯ ﻣﺎﻫﻮﺍﺭﻩﺍﻯ ﺍﺳﺖ؛ ﺑﻨﺎﺑﺮﺍﻳﻦ ﺣﺠﻢ
ﺗﺠــﺎﺭﺕ ﺑﺎﻻﻳﻰ ﻫﻢ ﺩﺍﺭﻧﺪ ﻭ ﺭﻗﻤــﻰ ﻓﺮﺍﺗﺮ ﺍﺯ ﺻﺎﺩﺭﺍﺕ ﻧﻔﺖ ﻣﺎ
ﺭﺍ ﭘﻮﺷــﺶ ﻣﻰﺩﻫﻨﺪ .ﺑﻪ ﻋﻨﻮﺍﻥ ﻧﻤﻮﻧﻪ ﺭﻭﺳﻴﻪ ،ﺣﺠﻢ ﺗﺠﺎﺭﺕ
ﺑﺎﻻﻳﻰ ﺩﺭ ﺩﻧﻴﺎ ﺩﺍﺭﺩ ﻛﻪ ﺟﺎﻳﮕﺎﻩ ﻣﺎ ﺩﺭ ﺁﻥ ﻛﻤﺘﺮ ﺍﺯ ﻳﻚ ﺩﺭﺻﺪ
ﺍﺳــﺖ .ﺍﻳﻦ ﺩﺭ ﺣﺎﻟﻰ ﺍﺳﺖ ﻛﻪ ﺍﻣﻜﺎﻧﺎﺕ ﻭ ﻇﺮﻓﻴﺖﻫﺎﻯ ﺑﺎﻻﻳﻰ
ﺩﺭ ﺩﺳﺘﺮﺳــﻰ ﺑــﻪ ﺑﺎﺯﺍﺭﻫﺎ ﺩﺍﺭﻳﻢ ﻛﻪ ﻣﺘﺎﺳــﻔﺎﻧﻪ ﺍﺯ ﻫﻴﭻﻛﺪﺍﻡ
ﺍﺳﺘﻔﺎﺩﻩ ﺑﻬﻴﻨﻪ ﻧﻤﻰﺷﻮﺩ.
ﺑﺎﻳــﺪ ﺑﻪﺩﻧﺒــﺎﻝ ﺭﺍﻫﻜﺎﺭﻫﺎﻳــﻰ ﺑﺎﺷــﻴﻢ ﺗــﺎ ﻣﺤﺼــﻮﻻﺕ
ﺧــﻮﺩ ﺭﺍ ﺑــﻪ ﺩﻧﻴــﺎ ﻣﻌﺮﻓــﻰ ﻛﻨﻴــﻢ ﻭ ﺳــﻬﻢ ﺑﻴﺸــﺘﺮﻯ ﺩﺭ
ﺻﺎﺩﺭﺍﺕ ﺟﻬﺎﻧﻰ ﺩﺍﺷــﺘﻪ ﺑﺎﺷــﻴﻢ ،ﻳﻜﻰ ﺍﺯ ﺍﻳــﻦ ﺭﻭﺵﻫﺎ ﻧﻴﺰ
ﻫﻤﻴــﻦ ﺭﺍﻫﻰ ﺍﺳــﺖ ﻛﻪ ﻧﺸــﺮﻳﻪ »ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ« ﻃﻰ
ﻣﻰﻛﻨــﺪ .ﺑﺎﻳﺪ ﺑﻪﻃــﻮﺭ ﻣﺮﺗﺐ ﺑﺘﻮﺍﻧﻴﻢ ﺩﺭ ﻛﺸــﻮﺭﻫﺎﻯ ﻫﺪﻑ
ﺍﻃﻼﻉﺭﺳــﺎﻧﻰﻫﺎﻯ ﺑﻴﺸــﺘﺮﻯ ﺩﺍﺷﺘﻪ ﺑﺎﺷــﻴﻢ؛ ﻫﻢ ﺩﺭ ﺑﺤﺚ
ﺻﻨﻌــﺖ ﻭ ﺗﺠﺎﺭﺕ ﻭ ﻫﻢ ﮔﺮﺩﺷــﮕﺮﻯ ﻛﻪ ﺣﺠﻢ ﻗﺎﺑﻞﺗﻮﺟﻬﻰ
ﺍﺯ ﺍﺧﺒﺎﺭ ﺭﺍ ﺑﻪ ﺧﻮﺩ ﺍﺧﺘﺼﺎﺹ ﺩﺍﺩﻩ ﺍﺳﺖ.
ﻣــﺎ ﺩﺭ ﺍﻳــﺮﺍﻥ ﺟﺎﺫﺑﻪﻫﺎﻯ ﺯﻳــﺎﺩﻯ ﺩﺍﺭﻳﻢ ﻛﻪ ﺑــﺎ ﺑﺮﺧﻰ ﺍﺯ
ﻛﺸﻮﺭﻫﺎﻳﻰ ﻛﻪ ﺍﺩﻋﺎﻯ ﮔﺮﺩﺷﮕﺮﻯ ﺩﺍﺭﻧﺪ ،ﺑﺮﺍﺑﺮﻯ ﻣﻰﻛﻨﺪ ﺍﻣﺎ
ﺣﺘﻰ ﺑﺮﺍﻯ ﻣﺮﺩﻡ ﺧﻮﺩﻣﺎﻥ ﻧﻴﺰ ﻧﺎﺷﻨﺎﺧﺘﻪ ﺍﺳﺖ.
ﺩﺭ ﻧﺘﻴﺤﻪ ﻫﻨﻮﺯ ﻧﺘﻮﺍﻧﺴــﺘﻪﺍﻳﻢ ﻗﺎﺑﻠﻴﺖﻫﺎﻯ ﻣﺨﺘﻠﻒ ﺍﻳﺮﺍﻥ ﺭﺍ
ﺑﻪ ﮔﻮﺵ ﺩﻧﻴﺎ ﺑﺮﺳﺎﻧﻴﻢ.
ﭘﺮﺩﺍﺧﺘﻦ ﺑﻪ ﻣﻮﺿﻮﻉ ﺑﺎﺯﺍﺭ ﺑﺮﺍﻯ ﺗﻮﺳﻌﻪ ﺍﻗﺘﺼﺎﺩﻯ
ﻣﺤﻤﺪﺭﺿـﺎ ﻣـﻮﺩﻭﺩﻯ /ﻣﻌـﺎﻭﻥ ﺗﻮﺳـﻌﻪ ﺻـﺎﺩﺭﺍﺕ
ﻛﺎﻻ ﻭ ﺧﺪﻣـﺎﺕ ﺳـﺎﺯﻣﺎﻥ ﺗﻮﺳـﻌﻪﺗﺠﺎﺭﺕ :ﻣﺎ ﺑــﻪ ﺭﻭﺯﻧﺎﻣﻪ
»ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ« ﺑﻪﻋﻨــﻮﺍﻥ ﻳﻚ ﺭﻭﺯﻧﺎﻣــﻪ ﺗﺨﺼﺼﻰ ﻛﻪ ﺩﺭ
ﺣــﻮﺯﻩ ﺗﺠﺎﺭﺕ ﻓﻌﺎﻟﻴﺖ ﻣﻰﻛﻨﺪ ﻧﻴﺎﺯ ﺩﺍﺷــﺘﻴﻢ ﺗﺎ ﺑﻪﻋﻨﻮﺍﻥ ﭘﺎﻳﮕﺎﻩ
ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﻗﻮﻯ ،ﻋﻼﻭﻩ ﺑﺮ ﺗﻮﻟﻴﺪ ﻣﻄﺎﻟﺐ ﻣﺘﻨﻮﻉ ،ﺑﺘﻮﺍﻧﺪ ﺍﺭﺗﺒﺎﻁ
ﺧﻮﺑﻰ ﺑﺎ ﺣﻮﺯﻩﻫﺎﻯ ﻣﺨﺘﻠﻒ ﺩﺍﺷــﺘﻪ ﻭ ﺍﻧﻌﻜﺎﺱﺩﻫﻨﺪﻩ ﺧﻮﺑﻰ ﺩﺭ
ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﺑﺎﺷــﺪ .ﺍﻳﻦ ﺭﻭﺯﻧﺎﻣﻪ ﺭﺳــﺎﻟﺖ ﺧــﻮﺩ ﺭﺍ ﺑﻪ ﺧﻮﺑﻰ ﺍﻧﺠﺎﻡ
ﺩﺍﺩﻩ ﻭ ﻧﺘﺎﻳﺠﻰ ﻛﻪ ﺣﺎﺻﻞ ﺷــﺪﻩ ﻗﺎﺑﻞ ﺗﺤﺴﻴﻦ ﺍﺳﺖ؛ ﺍﻣﺎ ﻣﺸﻜﻠﻰ
ﻛــﻪ ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ ﺑﺎ ﺁﻥ ﺭﻭﺑﻪﺭﻭ ﻫﺴــﺘﻴﻢ ﺍﻳﻦ ﺍﺳــﺖ ﻛﻪ ﺍﻗﺒﺎﻟﻰ
ﻛﻪ ﺍﺯ ﺭﺳــﺎﻧﻪﻫﺎﻯ ﻧﻮﺷﺘﺎﺭﻯ ﻣﻰﺷﻮﺩ ﻛﻢ ﺷﺪﻩ؛ ﺑﻨﺎﺑﺮﺍﻳﻦ ﺭﺳﺎﻧﻪﻫﺎ
ﺑﺎﻳﺪ ﭘﻮﺳﺖﺍﻧﺪﺍﺯﻯ ﻛﻨﻨﺪ ﻭ ﺭﻭﻳﻜﺮﺩﺷﺎﻥ ﺭﺍ ﺑﺎ ﺷﺮﺍﻳﻂ ﺣﺎﻝ ﺟﺎﻣﻌﻪ
ﻭ ﺷــﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋــﻰ ﻛﻪ ﺩﺭ ﺣﺎﻝ ﮔﺮﻓﺘﻦ ﺟﺎﻯ ﺭﺳــﺎﻧﻪﻫﺎﻯ
ﺩﻳﺪﺍﺭﻯ ،ﺷﻨﻴﺪﺍﺭﻯ ﻭ ﻧﻮﺷﺘﺎﺭﻯ ﻫﺴﺘﻨﺪ ،ﺗﻐﻴﻴﺮ ﺩﻫﻨﺪ.
ﺩﺭ ﺍﻳﻦ ﺑﺎﺭﻩ ﺑﺎﻳﺪ ﻧﮕﺎﻩ ﺗﺤﻠﻴﻠﻰ ﻋﻤﻴﻖﺗﺮﻯ ﺍﺭﺍﺋﻪ ﺷﻮﺩ ﺗﺎ ﺟﺬﺍﺑﻴﺖ
ﺩﻭﺑﺎﺭﻩﺍﻯ ﺑﺮﺍﻯ ﻣﺨﺎﻃﺐ ﺍﻳﺠﺎﺩ ﻛﻨﺪ ﻭ ﺩﺭ ﻛﻨﺎﺭ ﻛﻮﺗﺎﻩﻧﻮﻳﺴــﻰﻫﺎﻯ
ﺷــﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ ،ﺭﻭﺯﻧﺎﻣﻪﻫﺎ ﺟﺎﻯ ﺧﻮﺩ ﺭﺍ ﺑﻪ ﻃﻮﺭ ﻣﺸﺨﺺ
ﺣﻔﻆ ﻛﻨﻨﺪ .ﺿﻤﻦ ﺍﻳﻨﻜﻪ ﺩﺭ ﺍﻳﻦ ﻳﻚﺳــﺎﻝ ﻣﺸﺎﻫﺪﻩ ﺷﺪ ﺍﺭﺗﺒﺎﻁ
ﺧﻮﺑﻰ ﺑــﺎ ﻓﻌﺎﻻﻥ ﺣﻮﺯﻩ ﻭ ﻣﺪﻳﺮﺍﻥ ﺑﺮﻗﺮﺍﺭ ﻭ ﺍﻃﻼﻋﺎﺕ ﺩﺳــﺖ ﺍﻭﻝ
ﻣﻨﺘﺸــﺮ ﻛﺮﺩﻳﺪ ﻛﻪ ﻗﺎﺑﻞ ﺗﺤﺴﻴﻦ ﺍﺳﺖ .ﺑﻪ ﻧﻈﺮ ﻣﻦ ﭼﻪ ﺧﻮﺍﻧﻨﺪﻩ
ﺗﻤﺎﻳﻞ ﺑﻪ ﺧﻮﺍﻧﺪﻥ ﻣﻄﺎﻟﺐ ﺭﻭﺯﻧﺎﻣﻪ ﺩﺍﺷــﺘﻪ ﺑﺎﺷﺪ ﻳﺎ ﻧﺪﺍﺷﺘﻪ ﺑﺎﺷﺪ،
ﺍﺯ ﺍﺭﺯﺵﻫﺎﻯ ﺭﻭﺯﻧﺎﻣﻪ ﻛﻪ ﺗﻮﺍﻧﺴﺘﻪ ﺍﻃﻼﻋﺎﺕ ﺗﺠﺎﺭﻯ ﺭﺍ ﺑﻪ ﺧﻮﺑﻰ ﺑﻪ
ﺟﺎﻣﻌﻪ ﺗﺠﺎﺭﻯ ﻛﺸﻮﺭ ﺍﻧﺘﻘﺎﻝ ﺩﻫﺪ ،ﻛﻢ ﻧﻤﻰﻛﻨﺪ.
ﻣﻮﺿﻮﻋﻰ ﻛﻪ ﻫﻤﻴﺸﻪ ﺩﺭ ﻃﻮﻝ ﺗﺎﺭﻳﺦ ﻭ ﺩﺭ ﺩﻧﻴﺎ ﻣﻄﺮﺡ ﺑﻮﺩﻩ ﺍﻳﻦ
ﺍﺳــﺖ ﻛﻪ ﻭﻗﺘﻰ ﺑﻪ ﺩﻧﺒﺎﻝ ﺗﻮﺳﻌﻪ ﺍﻗﺘﺼﺎﺩﻯ ﻫﺴﺘﻴﻢ ،ﻧﺎﮔﺰﻳﺮﻳﻢ ﺩﺭ
ﮔﺎﻡ ﻧﺨﺴﺖ ﺑﺎﺯﺍﺭﻫﺎ ﺭﺍ ﻓﻌﺎﻝ ﻛﻨﻴﻢ ﻭ ﺣﻮﺯﻩ ﺑﺎﺯﺍﺭ ﻭ ﺗﺠﺎﺭﺕ ﺍﮔﺮ ﻓﻌﺎﻝ
ﻭ ﭘﻮﻳﺎ ﻧﺒﺎﺷﺪ؛ ﺗﻮﺳﻌﻪ ﺍﻗﺘﺼﺎﺩﻯ ﻭ ﺻﻨﻌﺘﻰ ﻧﻴﺰ ﺷﻜﻞ ﻧﻤﻰﮔﻴﺮﺩ.
ﺑﻨﺎﺑﺮﺍﻳﻦ ﺁﻧﭽﻪ ﻧﻴﺎﺯ ﺍﺳــﺖ ،ﺑﺎﺯﺍﺭ ﺍﺳﺖ ﻭ ﺍﻣﻴﺪﻭﺍﺭﻳﻢ ﺭﺳﺎﻧﻪﻫﺎﻳﻰ
ﻣﺜﻞ ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ ،ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺭﺳــﺎﻟﺖ ﺧﻮﺩ ،ﺍﻳﻦ ﻣﻮﺿﻮﻉ
ﺭﺍ ﺑﻪﮔﻮﻧــﻪﺍﻯ ﻧﻤﻮﺩ ﺩﻫﻨﺪ ﻛﻪ ﺩﺭ ﺳﻴﺎﺳــﺖﻫﺎﻯ ﻛﻼﻥ ﺍﻗﺘﺼﺎﺩﻯ
ﺩﻭﻟــﺖ ﻫﻢ ﺑﺤﺚ ﺗﺠﺎﺭﺕ ﻛﻢ ﺭﻧﮓ ﻧﺸــﻮﺩ؛ ﺗــﺎ ﺑﺘﻮﺍﻧﻴﻢ ﺩﺭ ﺑﺤﺚ
ﻣﺸﻮﻕﻫﺎ ،ﺳﻴﺎﺳــﺖﮔﺬﺍﺭﻯﻫﺎ ﻭ ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯﻫﺎ ﺍﻫﻤﻴﺖ ﻣﻮﺿﻮﻉ
ﺗﺠــﺎﺭﺕ ﺭﺍ ﺑــﻪ ﮔﻮﻧﻪﺍﻳﻰ ﻣﻄﺮﺡ ﻛﻨﻴﻢ ﻛﻪ ﺍﻭﻟﻮﻳــﺖ ﺑﺮﻧﺎﻣﻪﻫﺎ ﺭﺍ ﺑﻪ
ﺣــﻮﺯﻩ ﺗﺠﺎﺭﺕ ﺩﻫﻨﺪ ﺗــﺎ ﺑﻪﻋﻨــﻮﺍﻥ ﻣﻮﺗﻮﺭ ﻣﺤﺮﻙ ﻭ ﭘﻴﺸــﺮﺍﻥ
ﺍﻗﺘﺼﺎﺩﻯ ﺑﺘﻮﺍﻧﺪ ﺍﻳﻔﺎﻯ ﻧﻘﺶ ﻛﻨﺪ.
ﺗﺎﺛﻴﺮﮔﺬﺍﺭﻯ ﺭﺳﺎﻧﻪﻫﺎ ﻛﻤﺮﻧﮓ ﺷﺪﻩ
ﻣﻮﺛﺮ ﺩﺭ ﺗﺼﻤﻴﻢﮔﻴﺮﻯﻫﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ
ﮔﻠﻨـﺎﺭ ﻧﺼﺮﺍﻟﻬـﻰ /ﻣﺸـﺎﻭﺭ ﻭﺯﻳﺮ ﺻﻨﻌـﺖ ،ﻣﻌﺪﻥ ﻭ
ﺗﺠﺎﺭﺕ» :ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ« ﻳﻚ ﺳــﺎﻝ ﮔﺬﺷﺘﻪ ﻋﻤﻠﻜﺮﺩ
ﻭ ﺍﺯ ﺯﻣﺎﻧﻰ ﻛﻪ
ﺧﻮﺑﻰ ﺩﺍﺷــﺖ ﻭ ﻗﺒﻞ ﺍﺯ ﺟﺪﺍﺳﺎﺯﻯ ﺍﺯ
ﻣﺴــﺘﻘﻞ ﻭ ﺧﺼﻮﺻﻰ ﺷــﺪ ﺍﻧﻌﻜﺎﺱ ﺑﻬﺘﺮﻯ ﺍﺯ ﺍﺧﺒﺎﺭ ﺩﺍﺷﺖ
ﺑﻪ ﻧﺤﻮﻯ ﻛﻪ ﺍﻇﻬﺎﺭﻧﻈﺮﻫﺎ ﺑﺪﻭﻥ ﺟﺎﻧﺒﺪﺍﺭﻯ ﺧﺎﺻﻰ ﻣﻨﺘﺸــﺮ
ﻣﻰﺷــﺪ .ﺟﺰﻭ ﺭﻭﺯﻧﺎﻣﻪﻫﺎﻳﻰ ﺍﺳﺖ ﻛﻪ ﺻﻨﻌﺘﮕﺮﺍﻥ ﻭ ﺗﺎﺟﺮﺍﻥ،
ﺁﻥ ﺭﺍ ﺑﻪﻋﻨﻮﺍﻥ ﺭﻭﺯﻧﺎﻣﻪﺍﻳﻰ ﻛﻪ ﺍﻃﻼﻋﺎﺕ ﻛﺎﻣﻞ ﺍﺭﺍﺋﻪ ﻣﻰﺩﻫﺪ
ﻭ ﻧﻈﺮﻫــﺎ ﺭﺍ ﺧــﻮﺏ ﻣﻨﻌﻜﺲ ﻣﻰﻛﻨﺪ ،ﻣﻰﺷﻨﺎﺳــﻨﺪ .ﺍﻳﻨﻜﻪ
ﺣﻮﺯﻩﻫــﺎﻯ ﻓﻌﺎﻟﻴﺖ ﻭ ﺻﻔﺤﺎﺕ ﻣﺨﺘﻠــﻒ ﺭﺍ ﺍﺿﺎﻓﻪ ﻭ ﺗﻌﺮﻳﻒ
ﻛﺮﺩﻩﺍﻳﺪ ،ﺑﻪﻋﻨﻮﺍﻥ ﻳــﻚ ﺭﻭﺯﻧﺎﻣﻪ ﺗﺨﺼﺼﻰ ﻣﻮﺭﺩ ﺗﻮﺟﻪ ﻗﺮﺍﺭ
ﮔﺮﻓﺘﻪ ﺍﺳﺖ.
ﻣﺨﺘﻠﻒ ﺣﻮﺯﻩ ﺗﺠﺎﺭﺕ ﻭ ﺍﻗﺘﺼﺎﺩ ﻛﺸــﻮﺭ ﺑﭙﺮﺩﺍﺯﺩ ﻭ ﺑﻪﻋﻨﻮﺍﻥ ﻳﻚ ﺭﺳﺎﻧﻪ ﺗﺨﺼﺼﻰ
ﺻﺪﺍﻯ ﺭﺳــﺎﻯ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﻭ ﺗﺎﺟﺮﺍﻥ ﻛﺸــﻮﺭ ﺭﺍ ﺑﻪ ﮔﻮﺵ ﻣﺴﺌﻮﻻﻥ ﺩﻭﻟﺘﻰ ﻭ
ﺣﺘﻰ ﺧﺼﻮﺻﻰ ﺑﺮﺳــﺎﻧﺪ ﻭ ﺗﻤــﺎﻡ ﻗﺪ ﺩﺭ ﻣﻴﺎﻥ ﺭﺳــﺎﻧﻪﻫﺎﻯ ﺗﺨﺼﺼﻰ ﺍﻗﺘﺼﺎﺩﻯ
ﻋﺮﺽﺍﻧﺪﺍﻡ ﻛﻨﺪ .ﺑﻪ ﻫﻤﻴــﻦ ﺑﻬﺎﻧﻪ ،ﮔﻔﺖﻭﮔﻮﻳﻰ ﺑﺎ ﺗﻌﺪﺍﺩﻯ ﺍﺯ ﺻﺎﺣﺐﻧﻈﺮﺍﻥ ﺍﻳﻦ
ﺣﻮﺯﻩ ﺩﺍﺷــﺘﻴﻢ ﺗﺎ ﻣﺎ ﺭﺍ ﺩﺭ ﻗﺮﺍﺭﮔﻴﺮﻯ ﺩﺭ ﻣﺴــﻴﺮ ﺑﻬﺘﺮ ﻳــﺎﺭﻯ ﻛﻨﻨﺪ ﻭ ﺍﺯ ﺍﻫﻤﻴﺖ
ﺗﺠﺎﺭﺕ ﺩﺭ ﺍﻗﺘﺼﺎﺩ ﺑﮕﻮﻳﻨﺪ.
ﺩﺭ ﺍﺩﺍﻣﻪ ﻣﺴﻴﺮ ﻧﻴﺰ ﺑﺎﻳﺪ ﺭﻭﻯ ﮔﺰﺍﺭﺵﻫﺎﻯ ﺗﺤﻠﻴﻠﻰ ﺑﻴﺸﺘﺮ
ﻛﺎﺭ ﺷــﻮﺩ ﻭ ﺩﻳﺪﮔﺎﻩ ﻭ ﻋﻘﺎﻳﺪ ﺻﺎﺣﺐﻧﻈﺮﺍﻥ ﺭﺍ ﺍﻧﻌﻜﺎﺱ ﺩﻫﺪ،
ﺿﻤــﻦ ﺍﻳﻨﻜﻪ ﺁﻣﺎﺭﻫــﺎ ﻭ ﺍﻃﻼﻋﺎﺕ ﺗﺤﻠﻴﻠــﻰ ﺩﻗﻴﻖﺗﺮﻯ ﺍﺭﺍﺋﻪ
ﺩﻫﺪ .ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺍﻳﻨﻜﻪ ﮔﺴﺘﺮﺵﺗﺠﺎﺭﺕ ،ﻣﺸﻜﻼﺕ ﺻﻨﻌﺖ
ﻭ ﺻﻨﺎﻳــﻊ ﺭﺍ ﺑﻪ ﻃﻮﺭ ﺩﺭﺳــﺖ ﻭ ﺑﺪﻭﻥ ﺟﺎﻧﺒــﺪﺍﺭﻯ ﺍﻧﻌﻜﺎﺱ
ﻣﻰﺩﻫــﺪ ،ﻣﻰﺗﻮﺍﻧﺪ ﺩﻳﺪ ﺧﻮﺑﻰ ﺑــﻪ ﻣﺨﺎﻃﺒﺎﻥ ﺑﺪﻫﺪ ﻛﻪ ﺍﻳﻦ
ﻣﺨﺎﻃﺒــﺎﻥ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺻﻨﻌﺘﮕــﺮﺍﻥ ﻭ ﺗﺎﺟﺮﺍﻥ ﻳﺎ ﻣﺴــﺌﻮﻻﻥ
ﺩﻭﻟﺘﻰ ﺑﺎﺷﻨﺪ؛ ﺑﻨﺎﺑﺮﺍﻳﻦ ﺩﺭ ﺗﺼﻤﻴﻢﮔﻴﺮﻯﻫﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ ﻧﻴﺰ
ﻣﻰﺗﻮﺍﻧﺪ ﻣﻮﺛﺮ ﺑﺎﺷﺪ ﺯﻳﺮﺍ ﺭﻭﺯﻧﺎﻣﻪﻫﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ ﻛﻪ ﺗﺨﺼﺼﻰ
ﻛﺎﺭ ﻣﻰﻛﻨﻨﺪ ﻣﺨﺎﻃﺒﺎﻥ ﺧﺎﺹ ﺧﻮﺩﺷﺎﻥ ﺭﺍ ﺩﺍﺭﻧﺪ ﻭ ﻣﻰﺗﻮﺍﻧﻨﺪ
ﺩﺭ ﺗﺼﻤﻴﻢﮔﻴﺮﻯﻫﺎ ﻧﻘﺶ ﻣﻬﻤﻰ ﺍﻳﻔﺎ ﻛﻨﻨﺪ.
ﻣﺤﻤﺪ ﻻﻫﻮﺗﻰ /ﺭﻳﻴﺲ ﻛﻨﻔﺪﺭﺍﺳـﻴﻮﻥ ﺻﺎﺩﺭﺍﺕ :
ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺍﻳﻨﻜﻪ ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ ،ﺭﻭﺯﻧﺎﻣﻪ ﺗﺨﺼﺼﻰ ﻭ
ﺑﻪﻧﻮﻋﻰ ﻧﺸﺮﻳﻪ ﻭﺯﺍﺭﺕ ﺻﻨﻌﺖ ،ﻣﻌﺪﻥ ﻭ ﺗﺠﺎﺭﺕ ﺍﺳﺖ ﺩﺭ
ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﻣﻮﺍﻗﻊ ﺭﺳــﺎﻟﺖ ﺍﺻﻠﻰ ﺧﻮﺩ ﺭﺍ ﻛﻪ ﺑﻰﻃﺮﻓﻰ
ﺑﺎﺷــﺪ ،ﺭﻋﺎﻳﺖ ﻛﺮﺩﻩ ﻭ ﺟﺪﺍ ﺍﺯ ﻭﺍﺑﺴــﺘﮕﻰ ﺑﻪ ﻭﺯﺍﺭﺗﺨﺎﻧﻪ؛
ﻣﻮﺿﻮﻉﻫﺎ ﺑﻪﻃﻮﺭ ﻭﺍﻗﻌﻰ ﻣﻄﺮﺡ ﺷــﺪﻩ ﺍﺳﺖ ﻭ ﺣﺘﻰ ﻧﻘﺪ
ﺑﻪ ﻭﺯﺍﺭﺗﺨﺎﻧــﻪ ﺭﺍ ﻧﻴﺰ ﺑﺎﺯﺗﺎﺏ ﺩﺍﺩﻩ ﻛﻪ ﻋﻤﻠﻜﺮﺩﻯ ﻣﺜﺒﺖ ﻭ
ﺗﺎﺛﻴﺮﮔﺬﺍﺭ ﺍﺭﺯﻳﺎﺑﻰ ﻣﻰﺷﻮﺩ.
ﺭﺳــﺎﻧﻪ ﻳﻚ ﺍﺑﺰﺍﺭ ﻣﻬﻢ ﺩﺭ ﺗﺤﻘﻖ ﺍﻫﺪﺍﻑ ﺟﻮﺍﻣﻊ ﺑﺸﺮﻯ
ﺍﺳــﺖ ،ﺍﻣﺎ ﺭﺳــﺎﻧﻪﻫﺎﻯ ﻣﻜﺘﻮﺏ ﻭ ﻣﺠﺎﺯﻯ ﻭ ﺷــﻨﻴﺪﺍﺭﻯ
ﻣﺜــﻞ ﺭﺍﺩﻳﻮ ﻭ ﺗﻠﻮﻳﺰﻳﻮﻥ ﺩﺭ ﻛﺸــﻮﺭ ﻣﺎ ﺧﻴﻠﻰ ﻣﻮﺭﺩ ﺗﻮﺟﻪ
ﻧﻴﺴﺖ؛ ﻳﻌﻨﻰ ﺁﻧﻄﻮﺭ ﻛﻪ ﺑﺎﻳﺪ ﻣﻮﺛﺮ ﻭ ﻣﻬﻢ ﺑﺎﺷﺪ ،ﻧﻴﺴﺖ،
ﺯﻳﺮﺍ ﺁﻧﻘﺪﺭ ﻣﺸــﻜﻼﺕ ﺯﻳﺎﺩ ﺍﺳﺖ ﻭ ﺁﻧﻘﺪﺭ ﺑﻪ ﺁﻥ ﭘﺮﺩﺍﺧﺘﻪ
ﺷﺪﻩ ﻛﻪ ﺷﺎﻳﺪ ﺩﻳﮕﺮ ﺑﻪ ﻳﻚ ﻣﻮﺿﻮﻉ ﻋﺎﺩﻯ ﻋﺎﺩﻯ ﺗﺒﺪﻳﻞ
ﺷﺪﻩ ﺍﺳــﺖ؛ ﺑﻨﺎﺑﺮﺍﻳﻦ ﺗﺎﺛﻴﺮ ﺭﺳﺎﻧﻪﻫﺎﻳﻰ ﻣﺎﻧﻨﺪ ﺭﻭﺯﻧﺎﻣﻪ ﺭﺍ
ﻛﻤﺘﺮ ﻛﺮﺩﻩ ،ﻧﻪ ﺍﻳﻨﻜﻪ ﺑﻪﻃﻮﺭ ﻛﺎﻣﻞ ﺑﻰﺍﺛﺮ ﻛﺮﺩﻩ ﺑﺎﺷﺪ.
ﺑﻪ ﻫﺮ ﺣﺎﻝ ،ﺭﺳــﺎﻧﻪ ﺍﺑﺰﺍﺭﻯ ﺑــﺮﺍﻯ ﺑﺎﺯﺗﺎﺏ ﻣﻮﺿﻮﻉﻫﺎﻯ
ﺍﻗﺘﺼــﺎﺩﻯ ،ﻓﺮﻫﻨﮕﻰ ،ﺍﺟﺘﻤﺎﻋﻰ ﻭ ﺳﻴﺎﺳــﻰ ﺍﺳــﺖ ﻭ ﺩﺭ
ﺑﺨﺶ ﺍﻗﺘﺼﺎﺩﻯ ﻛﻪ ﺣﻮﺯﻩ ﻣﺎ ﺍﺳــﺖ ،ﺷــﺎﻳﺪ ﺗﺎﺛﻴﺮﮔﺬﺍﺭﻯ
ﺑﻴﺸﺘﺮﻯ ﻧﺴﺒﺖ ﺑﻪ ﺳﺎﻳﺮ ﺑﺨﺶﻫﺎ ﺩﺍﺷﺘﻪ ﺍﻣﺎ ﺑﻪ ﻧﻈﺮ ﺑﺎﺯﻫﻢ
ﻛﺎﻓﻰ ﻧﺒﻮﺩﻩ ﻛﻪ ﺑﺎﻳﺪ ﺩﺭ ﺭﺍﺳــﺘﺎﻯ ﺍﻳﻦ ﻣﻬﻢ ﺑﻴﺸﺘﺮ ﺗﻼﺵ
ﻛﺮﺩ.
ﻳﺎﺩﺩﺍﺷﺖ
ﺯﻫﺮﺍ ﻃﻬﺮﺍﻧﻰ 14 :ﻣﻬﺮ 1395ﻧﻮﺷﺘﻢ» :ﻫﻤﻴﺸﻪ
»ﺗﻐﻴﻴﺮ« ،ﺷﺮﺍﻳﻄﻰ ﺭﺍ ﺑﻪ ﻫﻤﺮﺍﻩ ﺩﺍﺷﺘﻪ ﻛﻪ ﻓﺮﺩ ﻣﺘﻐﻴﺮ
ﻳﺎ ﺧﻴﻠــﻰ ﺍﺯ ﻣﻮﻟﻔﻪﻫﺎﻯ ﻣﺘﺤﻮﻝ ﺷــﺪﻩ ﺧﻮﺷــﺤﺎﻝ
ﺍﺳــﺖ ﻳﺎ ﺑﻪ ﻃﻮﺭ ﻛﻠﻰ ﺩﻝ ﺧﻮﺷﻰ ﺍﺯ ﺁﻥ ﻧﺪﺍﺭﺩ ﻭ ﺩﻳﻮﺍﺭ
ﺩﻓﺎﻋﻰ ﺑﺮﺍﻯ ﺧﻮﺩ ﻭ ﺩﻳﮕﺮﺍﻥ ﻣﻰﺳــﺎﺯﺩ! ﺣﺪ ﻭﺳﻄﻰ
ﻫﻢ ﺩﺍﺭﻳﻢ ﻛﻪ ﺍﻟﺒﺘﻪ ﺳــﻬﻢ ﻛﻤﻰ ﺭﺍ ﺷــﺎﻣﻞ ﻣﻰﺷﻮﺩ.
ﺧــﻮﺩ ﻣﻦ ﺍﻣﺎ ﺍﻧﮕﺎﺭ ﺗﺮﻛﻴﺒﻰ ﺍﺯ ﺍﻳﻦ ﺳــﻪ ﻭﺟﻪ ﺑــﻮﺩﻡ ﻛﻪ ﺣﺎﻻ ﺑﺎ
ﺗﺠﺮﺑﻪ ﺗﻐﻴﻴﺮﺍﺕ ﺑﺴــﻴﺎﺭ ﺑﻪ ﺣﺪ ﻭﺳــﻄﻰﻫﺎ ﻣﻠﺤﻖ ﺷﺪﻡ؛ ﻳﻌﻨﻰ
ﻭﺍﻛﻨﺶ ﭼﻨﺪﺍﻧﻰ ﻧﺴــﺒﺖ ﺑﻪ ﺗﻐﻴﻴﺮﺍﺕ ﻧﺪﺍﺭﻡ ﻭ ﺳــﻌﻰ ﻣﻰﻛﻨﻢ
ﻓﻀﺎ ﺭﺍ ﺑﺮﺍﻯ ﺁﺳﺎﻳﺶ ﺧﻮﺩﻡ ﻭ ﺍﻟﺒﺘﻪ ﺍﻃﺮﺍﻓﻴﺎﻥ ﺑﻪ ﻧﻮﻋﻰ ﺛﺎﺑﺖ ﻧﮕﻪ
ﺩﺍﺭﻡ ﻛﻪ ﺍﻟﺒﺘﻪ ﺩﺭ ﺑﻴﺸﺘﺮ ﻣﻮﺍﻗﻊ ﻣﻮﻓﻖ ﻫﻢ ﻧﺒﻮﺩﻩﺍﻡ! ﺍﻣﺎ ﺑﻪ ﻫﺮ ﺣﺎﻝ
ﮔﻞ ﻛﺎﺷﺘﻴﻢ
ﺁﺩﺍﭘﺘﻪ ﺷــﺪﻡ ﻭ ﺍﻳﻦ ﻭﻳﮋﮔﻰ ﺍﻧﮕﺎﺭ ﺍﺯ ﻫﻤﺎﻥ ﺳﺎﻝﻫﺎﻯ 89
ﻭ 90ﻛﻠﻴﺪ ﺧﻮﺭﺩ ﻭ ﺩﺭ 2ﺳــﺎﻝ ﺍﺧﻴﺮ ﺷﺪﺕ ﮔﺮﻓﺖ ﭼﻮﻥ
ﺗﻐﻴﻴﺮﺍﺕ ﺑﺴــﻴﺎﺭﻯ ﺭﺍ ﺷــﺎﻫﺪ ﺑﻮﺩﻡ ﺍﻣﺎ ﺍﻭﺝ ﺁﻥ ﺑﻪ ﻧﻈﺮﻡ
ﺗﻮﻟﺪ ﺭﻭﺯﻧﺎﻣﻪ ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ ﺍﺳﺖ ﻛﻪ ﺣﺲ ﺧﻮﺑﻰ
ﺑــﻪ ﻫﻤﺮﺍﻩ ﺩﺍﺭﺩ12 .ﻧﻴﺮﻭﻯ ﺟﻮﺍﻥ ﻭ ﺑــﺎ ﺩﺍﻧﺶ ﺭﻭﺯﻧﺎﻣﻪﻧﮕﺎﺭﻯ ﻭ
ﻛﺎﺭﺷﻨﺎﺳﻰ ﺗﺠﺎﺭﺕ ﺭﺍﻩ ﺟﺪﻳﺪﻯ ﺭﺍ ﻗﺮﺍﺭ ﺍﺳﺖ ﺁﻏﺎﺯ ﻛﻨﻨﺪ ﻭ ﻧﻘﻄﻪ
ﻣﺘﻤﺎﻳﺰﻯ ﺍﺯ ﺩﻳﮕﺮ ﺭﺳــﺎﻧﻪﻫﺎﻯ ﻣﻜﺘــﻮﺏ ﺩﻳﮕﺮ ﻛﻪ ﺑﺘﻮﺍﻧﺪ ﭼﺮﺍﻍ
ﺭﺍﻫﻰ ﺑﺮﺍﻯ ﺳﻜﺎﻧﺪﺍﺭﺍﻥ ﺳﺎﺯﻣﺎﻥﻫﺎﻯ ﻣﺮﺗﺒﻂ ﺑﺎ ﺗﺠﺎﺭﺕ ﺧﺎﺭﺟﻰ
ﻭ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺩﺍﺧﻠﻰ ﺑﺎﺷﺪ «.ﺣﺎﻻ ﻳﻚ ﺳﺎﻝ ﺍﺯ ﺁﻥ ﺯﻣﺎﻥ ﻣﻰﮔﺬﺭﺩ
ﻭ ﺭﻭﺯﻧﺎﻣــﻪﺍﻯ ﻛﺎﻣﻼ ﺗﺨﺼﺼﻰ ﻛﻪ ﺣﺎﻻ ﺑﺎ ﺗﻴﻢ 7ﻧﻔﺮﻩ ﺧﺎﻧﻢﻫﺎ ﺑﺎ
ﺗﻤﺎﻡ ﻗﻮﺍ ﻭ ﻋﺸــﻖ ،ﺍﺯ ﺣﺮﻭﻑ ﺭﻭﻯ ﻛﻴﺒــﻮﺭﺩ ﺑﺮﺍﻯ ﺑﻴﺎﻥ ﺩﻳﺪﮔﺎﻩ
ﺻﺎﺣﺒﻨﻈــﺮﺍﻥ ﻭ ﺗﺤﻠﻴﻞ ﻣﺴــﺎﺋﻞ ﺭﻭﺯ ﺗﺠﺎﺭﻯ ﻳــﺎﺭﻯ ﻣﻴﮕﻴﺮﺩ،
ﻫــﺮﺭﻭﺯ ﺩﺭ 8ﺻﻔﺤﻪ ﻣﺘﻮﻟﺪ ﻣﻰﺷــﻮﺩ .ﻣﺎ ﺩﺭ ﺍﻳﻦ ﻳﻜﺴــﺎﻝ ﮔﻞ
ﻛﺎﺷﺘﻴﻢ؛ ﺑﻰﺍﻏﺮﺍﻕ ﮔﻞ ﻛﺎﺷﺘﻴﻢ ﭼﻮﻥ ﺁﻧﭽﻪ ﺩﺭ ﺗﻮﺍﻥ ﺩﺍﺷﺘﻴﻢ ﺭﺍ
ﺑﻪ ﻛﺎﺭ ﺑﺴﺘﻴﻢ ﺗﺎ ﺩﺭ ﺟﺎﻳﮕﺎﻩ ﺑﻰﺣﺎﺷﻴﻪﺗﺮﻳﻦﻫﺎ ﺑﻤﺎﻧﻴﻢ ﻭ ﺑﺎ ﻭﺍژﻩﻫﺎ
ﻭ ﻭﺳــﻌﺖ ﻧﮕﺎﻫﻤﺎﻥ ﺛﺎﺑﺖ ﻛﻨﻴﻢ ﺑﺎ ﻫﻤــﻪ ﺍﻧﺘﻘﺎﺩﻫﺎ ﻭ ﺗﻐﻴﻴﺮﺍﺕ،
ﻫﻤﭽﻨﺎﻥ ﺩﺭ ﺭﺳــﺎﻟﺖ ﺧــﻮﺩ ﻗﻠﻢ ﻣﻰﺯﻧﻴﻢ ﻭ ﺳــﻌﻰ ﻣﻰﻛﻨﻴﻢ
ﻣﺴــﻴﺮ ﺭﻭﺷــﻨﻰ ﺭﺍ ﺑﺮﺍﻯ ﻣﺨﺎﻃﺒﺎﻥ ﺗﺨﺼﺼﻰ ﺧﻮﺩ ﺗﺮﺳــﻴﻢ
ﻛﻨﻴﻢ .ﺑﻰﻧﻘﺺ ﻫﻢ ﻧﻴﺴــﺘﻴﻢ ﺍﻣﺎ ﺑﺎﻳﺪ ﺑﻴﺸﺘﺮ ﻣﺎﻧﺪ ﻭ ﺗﺠﺮﺑﻪ ﻛﺮﺩ
ﺗﺎ ﺗﺨﺼﺼﻰﺗﺮ ﺑﺮﺍﻯ ﺍﻗﺘﺼﺎﺩ ﻭ ﺑﻪﻭﻳﮋﻩ ﺗﺠﺎﺭﺕ ﻛﺸــﻮﺭ ﻧﻮﺷــﺖ
ﻭ ﺟﺮﻳﺎﻥﺳــﺎﺯﻯ ﻛﺮﺩ .ﻣﻰﮔﻮﻳﻨﺪ ﺟﺒــﺮﺍﻥ ﺧﻠﻴﻞﺟﺒﺮﺍﻥ ﮔﻔﺘﻪ
ﺍﺳــﺖ» :ﺍﮔﺮ ﻧﺘﻮﺍﻧﻰ ﺑﺎ ﻋﺸــﻖ ﻛﺎﺭ ﻛﻨﻰ ﻭ ﻋﺎﺷﻖ ﻛﺎﺭﺕ ﻧﺒﺎﺷﻰ،
ﺑﻬﺘﺮ ﺍﺳﺖ ﻛﺎﺭﺕ ﺭﺍ ﺭﻫﺎ ﻛﻨﻰ ،ﺩﺭ ﻛﻮﭼﻪ ﺑﻨﺸﻴﻨﻰ ﻭ ﺍﺯ ﻛﺴﺎﻧﻰ ﻛﻪ
ﻛﺎﺭﺷﺎﻥ ﺭﺍ ﺩﻭﺳــﺖ ﺩﺍﺭﻧﺪ ﺻﺪﻗﻪ ﺑﮕﻴﺮﻯ «.ﻫﻤﻪ ﻣﺎ ﺧﺎﻧﻢﻫﺎﻯ
ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ ،ﻋﺎﺷﻘﺎﻧﻪ ﻛﺎﺭ ﻣﻰﻛﻨﻴﻢ ﻭ ﺍﻳﻦ ﻧﻪ ﺗﻌﺮﻳﻒ ﺍﺳﺖ
ﻭ ﻧﻪ ﻏﻠﻮ .ﺣﺎﻻ ﺷــﺎﻳﺪ ﻛﺴﻰ ﻫﻢ ﺑﺎﺷﺪ ﻛﻪ ﻧﻈﺮﻯ ﻣﺘﻔﺎﻭﺕ ﺩﺍﺷﺘﻪ
ﺑﺎﺷــﺪ؛ ﺍﻣﺎ ﻫﻤﻴﺸﻪ ﺍﻛﺜﺮﻳﺖ ﺍﺯ ﺍﻗﻠﻴﺖ ﭘﻴﺸﻰ ﮔﺮﻓﺘﻪ! ﻣﺎ ﺗﻤﺎﻡ ﻗﺪ
ﺍﻳﺴﺘﺎﺩﻩﺍﻳﻢ ،ﺩﻟﺴﻮﺯﺍﻧﻪ ﻣﻰﻧﻮﻳﺴﻴﻢ ﻭ ﺍﺯ ﻫﻤﻪ ﻣﻬﻢﺗﺮ ﺍﺯ ﻧﻘﺪﻫﺎﻯ
ﻭﻗﺖ ﻭ ﺣﺘﻰ ﺑﻰﻭﻗﺖ ﻫﻢ ﺍﺳﺘﻘﺒﺎﻝ ﻣﻰﻛﻨﻴﻢ؛ ﺑﺴﻢﺍﷲ.
ﺑﺎﺯﺍﺭ
ﺷﻨﺒﻪ
ﻭ ﺍﺻﻨﺎﻑ
3
ﺑﺮﻧﺪﻫـﺎ ،ﺩﺭ ﺑـﺎﺯﺍﺭ ﺍﻣﺮﻭﺯ ﻓﻘﻂ ﻟﻮﮔﻮ ،ﺷـﻌﺎﺭ ﻭ ﻳﻚ ﻃﺮﺡ ﻧﻴﺴـﺘﻨﺪ ﺑﻠﻜﻪ ﺁﻧﻬﺎ ﺑﻪ
ﺗﺼـﻮﺭ ﻣﺜﺒﺖ ﻭ ﻣﻨﻔـﻰ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ﺑﻪ ﻳﻚ ﻛﺎﻻ ﺟﻬـﺖ ﻣﻰﺩﻫﻨﺪ .ﺍﺯ ﺩﻳﺪ
ﺑﺴـﻴﺎﺭﻯ ﺍﺯ ﻛﺎﺭﺷﻨﺎﺳﺎﻥ ﻣﺴﻴﺮ ﺑﺮﻧﺪ ﺷـﺪﻥ ﻳﻚ ﻛﺎﻻ ﺑﺴﻴﺎﺭ ﻃﻮﻻﻧﻰ ﺍﺳﺖ ،ﺑﻪ
ﺳﻴﺮﺁﻧﻮﺵ ﻣﻮﺳﻮﻯ ﻫﻤﻴﻦ ﺩﻟﻴﻞ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﻋﻼﻭﻩ ﺑﺮ ﺻﺒﻮﺭ ﺑﻮﺩﻥ ﺑﺎﻳﺪ ﺑﺮﺍﻯ ﺑﺮﻧﺪ ﺷﺪﻥ ﻛﺎﻻﻯ
bazzar@tejaratdaily.comﺧﻮﺩ ﺳﺮﻣﺎﻳﻪ ﻗﺎﺑﻞﺗﻮﺟﻬﻰ ﻛﻨﺎﺭ ﺑﮕﺬﺍﺭﻧﺪ .ﺍﻣﺎ ﺭﻛﻮﺩ ﺣﺎﻛﻢ ﺑﺮ ﺗﻮﻟﻴﺪ ﻭ ﺑﺎﺯﺍﺭ ﺍﻳﺮﺍﻥ
ﺑﺎﻋﺚ ﺷﺪﻩ ﺍﺳـﺖ ﻛﻪ ﺗﻮﺍﻥ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺑﺮﺍﻯ ﺣﺮﻛﺖ ﺩﺭ ﻣﺴﻴﺮ ﺑﺮﻧﺪﺳﺎﺯﻯ
ﻛﻨﺪ ﺷـﻮﺩ ﻭ ﭼﻨﺪﺍﻥ ﺑﻪ ﺍﻳﻦ ﻣﻬﻢ ﻧﭙﺮﺩﺍﺯﻧﺪ .ﻣﺘﺎﺳﻔﺎﻧﻪ ﺑﻰﺗﻮﺟﻬﻰ ﺑﻪ ﺑﺮﻧﺪﺳﺎﺯﻯ
ﺩﺭ ﺍﻳﺮﺍﻥ ﺑﺎﻋﺚ ﺷـﺪﻩ ﺍﺳـﺖ ﺣﺘﻰ ﺑﺮﺧﻰ ﺍﺯ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺑﺮﺍﻯ ﺍﻳﻨﻜﻪ ﻫﻤﭽﻨﺎﻥ ﺩﺭ ﺑﺎﺯﺍﺭ ﺣﻀﻮﺭ
ﺩﺍﺷـﺘﻪ ﺑﺎﺷـﻨﺪ ،ﺭﻭﻯ ﻛﺎﻻﻯ ﺗﻮﻟﻴﺪﻯ ﺧﻮﺩ ﻣﺎﺭﻙ ﺧﺎﺭﺟﻰ ﺣﻚ ﻛﻨﻨﺪ ﻛﻪ ﺍﻳﻦ ﻣﺴﺌﻠﻪ ﺑﻬﺘﺮﻳﻦ ﮔﻮﺍﻩ
ﺑﺮﺍﻯ ﻧﺸـﺎﻥ ﺩﺍﺩﻥ ﺗﻮﺍﻥ ﺑﺎﻻﻯ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺍﻳﺮﺍﻧﻰ ﻭ ﻧﺒﻮﺩ ﺧﻮﺩﺑﺎﻭﺭﻯ ﺩﺭ ﺑﻴﻦ ﺁﻧﻬﺎﺳﺖ .ﺑﻨﺎﺑﺮﺍﻳﻦ
ﺩﺭ ﺍﻳﻦ ﺷﺮﺍﻳﻂ ﻻﺯﻡ ﺍﺳﺖ ﻣﺘﻮﻟﻴﺎﻥ ﻓﺮﻫﻨﮓﺳﺎﺯﻯ ﺑﺎ ﺟﺪﻳﺖ ﺑﻴﺸﺘﺮﻯ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﻭﺭﻭﺩ ﻭ ﺷﺮﺍﻳﻂ
ﺭﺍ ﺑﺮﺍﻯ ﺍﻋﺘﻤﺎﺩ ﻣﺮﺩﻡ ﺑﻪ ﻛﺎﻻﻯ ﺍﻳﺮﺍﻧﻰ ﻓﺮﺍﻫﻢ ﻛﻨﻨﺪ.
ﺗﻴﺘﺮ ﺭﻭﺯ
ﻳﺎﺩﺩﺍﺷﺖ
ﺑﺮﻧﺪ ﻣﺎﻧﺪﻥ
ﺷﺎﻟﻮﺩﻩ ﺗﺠﺎﺭﺕ ﺭﻗﺎﺑﺘﻰ
ﻛﺎﺭﺷﻨﺎﺳﺎﻥ ﺍﺯ ﻋﻘﺐﻣﺎﻧﺪﮔﻰ ﺍﻳﺮﺍﻥ ﺩﺭ ﺍﻳﺠﺎﺩ ﻧﺎﻡ ﻭ ﻧﺸﺎﻥ ﺍﻳﺮﺍﻧﻰ ﻣﻰﮔﻮﻳﻨﺪ
ﺍﻋﺘﻤﺎﺩ ﻣﺮﺩﻡ ،ﻧﺨﺴﺘﻴﻦ ﮔﺎﻡ ﺑﺮﺍﻯ ﺑﺮﻧﺪﺳﺎﺯﻯ
ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳﻪ ﻓﺮﻭﺷﻨﺪﮔﺎﻥ ﻟﻮﺍﺯﻡ ﺧﺎﻧﮕﻰ ﻓﻠﺰﻯ ﻭ ﺁﺷﭙﺰﺧﺎﻧﻪ
ﺩﺭﺑــﺎﺭﻩ ﻣﻠﺰﻭﻣﺎﺗﻰ ﻛﻪ ﺑﺎﻋﺚ ﺍﻳﺠﺎﺩ ﺑﺮﻧﺪ ﺩﺭ ﻛﺸــﻮﺭ ﻣﻰﺷــﻮﺩ
ﻣﻰﮔﻮﻳﺪ :ﻧﺨﺴــﺘﻴﻦ ﮔﺎﻡ ﺑﺮﺍﻯ ﺗﺒﺪﻳﻞ ﻳﻚ ﻛﺎﻻ ﺑﻪ ﺑﺮﻧﺪ ﻣﻌﺘﺒﺮ،
ﺻﺒﺮ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺍﺳــﺖ ﺯﻳﺮﺍ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ﺑﻪﺗﺪﺭﻳﺞ ﺑﻪ
ﻳﻚ ﻛﺎﻻ ﺍﻋﺘﻤﺎﺩ ﻣﻰﻛﻨﻨﺪ .ﻋﻼﻭﻩ ﺑﺮ ﺍﻳﻦ ﻣﺴﻴﺮ ﺑﺮﻧﺪ ﺷﺪﻥ ﻳﻚ
ﻛﺎﻻ ﺑﺴﻴﺎﺭ ﻃﻮﻻﻧﻰ ﻭ ﻧﻴﺎﺯﻣﻨﺪ ﺻﺮﻑ ﺳﺮﻣﺎﻳﻪ ﻗﺎﺑﻞﺗﻮﺟﻪ ﺍﺳﺖ.
ﻓﺮﻳﺪﻭﻥ ﻧﺼﻴﺮﻯ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ »ﮔﺴﺘﺮﺵﺗﺠﺎﺭﺕ« ﺑﺎ ﺑﻴﺎﻥ
ﺍﻳﻨﻜﻪ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﺗﻮﻟﻴﺪﻛﻨﻨــﺪﮔﺎﻥ ﺍﻳﺮﺍﻧﻰ ﺗﻮﺍﻥ ﮔﺎﻡ ﻧﻬﺎﺩﻥ ﺩﺭ
ﻣﺴــﻴﺮ ﺑﺮﻧﺪﺳــﺎﺯﻯ ﺭﺍ ﻧﺪﺍﺭﻧﺪ ﺑﻴﺎﻥ ﻣﻰﻛﻨﺪ :ﺗﻮﺍﻥ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ
ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺩﺍﺧﻠﻰ ﻣﺤﺪﻭﺩ ﺍﺳﺖ ﺍﺯ ﺍﻳﻦﺭﻭ ﺁﻧﻬﺎ ﭼﻨﺪﺍﻥ ﺩﺭ
ﻓﻜﺮ ﺑﺮﻧﺪ ﺷﺪﻥ ﺗﻮﻟﻴﺪﺍﺕ ﺧﻮﺩ ﻧﻴﺴﺘﻨﺪ.
ﻭﻯ ﺩﺭ ﺗﻮﺿﻴــﺢ ﻣﺤــﺪﻭﺩ ﺑــﻮﺩﻥ ﺗــﻮﺍﻥ ﺗﻮﻟﻴﺪﻛﻨﻨــﺪﮔﺎﻥ
ﺩﺍﺧﻠــﻰ ﺑﻴــﺎﻥ ﻣﻰﻛﻨــﺪ :ﻫﻤﺎﻥﮔﻮﻧﻪ ﻛﻪ ﺍﺷــﺎﺭﻩ ﻛــﺮﺩﻡ ﻻﺯﻡ
ﺍﺳــﺖ ﺗﻮﻟﻴﺪﻛﻨﻨــﺪﮔﺎﻥ ﺩﺭ ﻣﺴــﻴﺮ ﺑﺮﻧﺪ ﺷــﺪﻥ ﻛﺎﻻﻯ ﺧﻮﺩ
ﺑﻴﺸــﺘﺮ ﺻﺒﻮﺭﻯ ﻛﻨﻨﺪ؛ ﺍﻣﺎ ﻓﺸــﺎﺭﻫﺎﻯ ﻣﺎﻟﻰ ﺗﺤﻤﻴﻞﺷــﺪﻩ ﺑﺮ
ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺍﻧﮕﻴﺰﻩ ﮔﺎﻡ ﻧﻬﺎﺩﻥ ﺩﺭ ﻣﺴــﻴﺮ ﺑﺮﻧﺪﺳــﺎﺯﻯ ﺭﺍ ﺍﺯ
ﺁﻧﻬﺎ ﺳﻠﺐ ﻛﺮﺩﻩ ﺍﺳﺖ.
ﺍﻳــﻦ ﻓﻌــﺎﻝ ﺍﻗﺘﺼــﺎﺩﻯ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑــﻪ ﻟﺰﻭﻡ ﻓﺮﺍﻫﻢ ﺷــﺪﻥ
ﺳــﺎﺯﻭﻛﺎﺭﻫﺎﻯ ﺗﻮﻟﻴــﺪ ﺑﻴــﺎﻥ ﻣﻰﻛﻨﺪ :ﺍﻋﻤــﺎﻝ ﺗﺤﺮﻳﻢﻫﺎ ﻋﻠﻴﻪ
ﺍﻳﺮﺍﻥ ،ﺑﺎﻋﺚ ﻗﻄﻊ ﺍﺭﺗﺒﺎﻁ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺩﺍﺧﻠﻰ ﺑﺎ ﻛﺸﻮﺭﻫﺎﻯ
ﭘﻴﺸــﺮﻓﺘﻪ ﺩﻧﻴﺎ ﺷــﺪ؛ ﻣﺎ ﺩﺭ ﺍﻳــﻦ ﻣﺪﺕ ﻧﺘﻮﺍﻧﺴــﺘﻴﻢ ﺍﺑﺰﺍﺭﻫﺎ ﻭ
ﻣﺎﺷــﻴﻦﺁﻻﺕ ﺗﻮﻟﻴﺪﻯ ﺧﻮﺩ ﺭﺍ ﺑﻪﺭﻭﺯ ﻛﻨﻴﻢ ﻭ ﻫﻤﻴﻦ ﻣﺴﺌﻠﻪ ﺑﺮ
ﻛﻴﻔﻴﺖ ﺗﻮﻟﻴﺪﺍﺕ ﺍﻳﺮﺍﻧﻰ ﺗﺎﺛﻴﺮ ﻗﺎﺑﻞﺗﻮﺟﻬﻰ ﮔﺬﺍﺷﺖ.
ﻧﺼﻴﺮﻯ ﺩﺭ ﺍﺩﺍﻣﻪ ﺑﻴﺎﻥ ﻣﻰﻛﻨﺪ :ﻣﺘﺎﺳــﻔﺎﻧﻪ ﭼﻨﺪ ﺳﺎﻟﻰ ﺍﺳﺖ
ﻛﻪ ﺭﻛﻮﺩ ﺳﺎﻳﻪ ﺧﻮﺩ ﺭﺍ ﺍﺯ ﺑﺎﺯﺍﺭ ﻭ ﺗﻮﻟﻴﺪ ﺑﺮﻧﺪﺍﺷﺘﻪ ﺍﺳﺖ ،ﺍﺯ ﺍﻳﻦﺭﻭ
ﺁﻧﻬــﺎ ﺣﺘﻰ ﺗﻮﺍﻥ ﭘﺮﺩﺍﺧﺖ ﺣﻘﻮﻕ ﻛﺎﺭﻣﻨﺪﺍﻥ ﺧﻮﺩ ﺭﺍ ﻧﺪﺍﺭﻧﺪ؛ ﺩﺭ
ﺍﻳﻦ ﺷﺮﺍﻳﻂ ﺍﻧﮕﻴﺰﻩ ﻭ ﺭﻭﺣﻴﻪ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺑﺮﺍﻯ ﺑﺮﻧﺪ ﺷﺪﻥ ﺍﺯ
ﺑﻴﻦ ﻣﻰﺭﻭﺩ .ﺍﻣﺎ ﺩﻭﻟﺖﻫﺎ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺑﺎ ﺣﻤﺎﻳﺖ ﺍﺯ ﺗﻮﻟﻴﺪ ،ﻣﺴﻴﺮ
ﺑﺮﻧﺪ ﺷﺪﻥ ﺑﺴﻴﺎﺭﻯ ﺍﺯ ﺗﻮﻟﻴﺪﺍﺕ ﺩﺍﺧﻠﻰ ﺭﺍ ﻓﺮﺍﻫﻢ ﻛﻨﻨﺪ.
ﺑﻪ ﮔﻔﺘﻪ ﺍﻳﻦ ﻣﺴــﺌﻮﻝ ﺻﻨﻔــﻰ ﺩﺭﺣﺎﻝﺣﺎﺿﺮ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ
ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺑﺎ ﻣﺸــﻜﻞ ﺗﻮﺍﻧﺎﻳﻰ ﻧﺪﺍﺷــﺘﻦ ﺑﺮﺍﻯ ﺗﺎﻣﻴﻦ ﻣﻮﺍﺩ
ﺍﻭﻟﻴــﻪ ﺭﻭﺑﻪﺭﻭ ﻫﺴــﺘﻨﺪ .ﻭﻯ ﺩﺭ ﭘﺎﻳﺎﻥ ﺩﺭﺑــﺎﺭﻩ ﺍﻗﺪﺍﻣﺎﺕ ﺩﻭﻟﺖ
ﺩﻭﺍﺯﺩﻫــﻢ ﺑﺮﺍﻯ ﺭﻓــﻊ ﻣﻮﺍﻧﻊ ﭘﻴــﺶﺭﻭﻯ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺑﻴﺎﻥ
ﻣﻰﻛﻨــﺪ :ﺩﻭﻟﺖ ﺑﺮﺍﻯ ﻫﻤﻮﺍﺭ ﺷــﺪﻥ ﻣﺴــﻴﺮ ﺗﻮﻟﻴــﺪ ﺍﻗﺪﺍﻡ ﺑﻪ
ﺍﻋﻄﺎﻯ ﺗﺴــﻬﻴﻼﺕ ﺑﻪ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﻛﺮﺩ ﺍﻣﺎ ﺑﺴﻴﺎﺭﻯ ﺍﺯ ﺁﻧﻬﺎ
ﺍﺯ ﺩﺭﻳﺎﻓﺖ ﺍﻳﻦ ﺗﺴﻬﻴﻼﺕ ﺍﻣﺘﻨﺎﻉ ﻛﺮﺩﻧﺪ ﺯﻳﺮﺍ ﺗﻮﺍﻥ ﺑﺎﺯﭘﺮﺩﺍﺧﺖ
ﺁﻥ ﺭﺍ ﻧﺪﺍﺭﻧــﺪ ،ﭘــﺲ ﻻﺯﻡ ﺍﺳــﺖ ﺍﺑﺘﺪﺍ ﺍﻣﻨﻴﺖ ﻛﺎﺭ ﻭ ﻛﺎﺳــﺒﻰ
ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﻓﺮﺍﻫﻢ ﺷــﻮﺩ ،ﺳــﭙﺲ ﺑﺮﺍﻯ ﺍﻓﺰﺍﻳﺶ ﻧﻘﺪﻳﻨﮕﻰ
ﺁﻧﻬﺎ ﭼﺎﺭﻩ ﺍﻧﺪﻳﺸﻴﺪﻩ ﺷﻮﺩ.
ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺩﺍﺧﻠﻰ ﺧﻮﺩ ﺭﺍ ﺑﺎﻭﺭ ﻧﺪﺍﺭﻧﺪ
ﺩﺭ ﺍﻳــﻦ ﺭﺍﺑﻄــﻪ ﻣﺤﻤﺪﺑﺎﻗــﺮ ﻣﻌﺘﻤــﺪ ،ﺭﻳﻴــﺲ ﺍﺗﺤﺎﺩﻳﻪ
ﻓﺮﻭﺷــﻨﺪﮔﺎﻥ ﻟﻮﺍﺯﻡ ﺷــﻮﻓﺎژ ﻭ ﺗﻬﻮﻳﻪ ﻣﻄﺒﻮﻉ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ
»ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ« ﺩﺭﺑﺎﺭﻩ ﻣﻮﺍﻧﻊ ﭘﻴﺶﺭﻭﻯ ﺑﺮﻧﺪﺳﺎﺯﻯ ﺩﺭ
ﺑﻴﻦ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺩﺍﺧﻠﻰ ﺑﻴﺎﻥ ﻣﻰﻛﻨﺪ :ﻧﺨﺴﺘﻴﻦ ﮔﺎﻡ ﺑﺮﺍﻯ
ﻣﺤﻤﺪ ﻃﺤﺎﻥﭘﻮﺭ
ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻧﻰ
ﻛﻪ ﻛﺎﻻﻯ
ﺑﻰﻛﻴﻔﻴﺖ ﺗﻮﻟﻴﺪ
ﻣﻰﻛﻨﻨﺪ ﺑﺎﻳﺪ ﺍﺯ
ﭼﺮﺧﻪ
ﺗﻮﻟﻴﺪ ﺣﺬﻑ
ﺷﻮﻧﺪ
ﻣﺤﻤﺪﺑﺎﻗﺮ ﻣﻌﺘﻤﺪ
ﺑﺮﺍﻯ ﺑﺮﻧﺪ ﺷﺪﻥ
ﻳﻚ ﻛﺎﻻ ﺑﺎﻳﺪ
ﺍﻋﺘﻤﺎﺩ ﻣﺼﺮﻑ
ﻛﻨﻨﺪﮔﺎﻥ ﺑﻪ
ﻛﺎﻻﻫﺎﻯ
ﺍﻳﺮﺍﻧﻰ ﺭﺍ
ﺍﻓﺰﺍﻳﺶ ﺩﺍﺩ
ﺑﺮﻧﺪ ﺷــﺪﻥ ﻳﻚ ﻛﺎﻻ ،ﺍﻋﺘﻤﺎﺩ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ﺑﻪ ﻛﺎﻻﻫﺎﻯ
ﺗﻮﻟﻴﺪﺷﺪﻩ ﺩﺭ ﺍﻳﺮﺍﻥ ﺍﺳﺖ .ﻣﺘﺎﺳﻔﺎﻧﻪ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺩﺍﺧﻠﻰ
ﺑﺮﺍﻯ ﺍﻋﺘﻤﺎﺩ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯ ﻣﺪﻭﻧﻰ ﻧﻜﺮﺩﻩﺍﻧﺪ.
ﺑــﻪ ﮔﻔﺘﻪ ﺍﻳﻦ ﻣﺴــﺌﻮﻝ ﺻﻨﻔﻰ ﺍﻋﺘﻤﺎﺩ ﻣــﺮﺩﻡ ﺑﻪ ﻛﺎﻻﻯ
ﺍﻳﺮﺍﻧﻰ ﺩﺭ ﺳﺎﻳﻪ ﺍﻓﺰﺍﻳﺶ ﻛﻴﻔﻴﺖ ﻛﺎﻻﻯ ﺩﺍﺧﻠﻰ ﻣﻤﻜﻦ ﺍﺳﺖ.
ﻭﻯ ﺑــﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﺑــﺎﻻ ﺭﻓﺘــﻦ ﻛﻴﻔﻴﺖ ﺗﻮﻟﻴــﺪﺍﺕ ﺍﻳﺮﺍﻧﻰ
ﺑﻴــﺎﻥ ﻣﻰﻛﻨــﺪ :ﺩﺭﺟﻪ ﻛﻴﻔــﻰ ﺗﻮﻟﻴﺪ ﺑــﺮﺍﻯ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ
ﻣﺼﺮﻑﻛﻨﻨــﺪﮔﺎﻥ ﺍﻫﻤﻴــﺖ ﺩﺍﺭﺩ ،ﭘــﺲ ﻻﺯﻡ ﺍﺳــﺖ ﻛــﻪ
ﺗﻮﻟﻴﺪﻛﻨﻨــﺪﮔﺎﻥ ﺑــﺮﺍﻯ ﺍﻓﺰﺍﻳﺶ ﺩﺭﺟﻪ ﻛﻴﻔــﻰ ﻛﺎﻻﻯ ﺧﻮﺩ
ﺗﻼﺵ ﻛﻨﻨﺪ .ﺍﻣﺎ ﺁﻧﭽﻪ ﻣﺴﻠﻢ ﺍﺳﺖ ﺍﻳﻨﻜﻪ ﻫﻨﻮﺯ ﺑﺮﺍﻯ ﻣﺼﺮﻑ
ﻛﺎﻻﻯ ﺍﻳﺮﺍﻧﻰ ﻓﺮﻫﻨﮓﺳﺎﺯﻯ ﻧﻜﺮﺩﻩﺍﻳﻢ ﭼﺮﺍﻛﻪ ﻫﻨﻮﺯ ﺍﻳﻦ ﺑﺎﻭﺭ
ﺩﺭ ﺑﻴﻦ ﺍﻳﺮﺍﻧﻴﺎﻥ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻛﻪ ﻛﻴﻔﻴﺖ ﻛﺎﻻﻯ ﺍﻳﺮﺍﻧﻰ ﻛﻤﺘﺮ
ﺍﺯ ﻛﺎﻻﻯ ﺧﺎﺭﺟﻰ ﺍﺳﺖ.
ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳﻪ ﻓﺮﻭﺷﻨﺪﮔﺎﻥ ﻟﻮﺍﺯﻡ ﺷﻮﻓﺎژ ﻭ ﺗﻬﻮﻳﻪ ﻣﻄﺒﻮﻉ
ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﻧﺒﻮﺩ ﺧﻮﺩﺑﺎﻭﺭﻯ ﺩﺭ ﺑﻴﻦ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺍﻳﺮﺍﻧﻰ
ﺍﻇﻬــﺎﺭ ﻣﻰﻛﻨﺪ :ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﺗﻮﻟﻴﺪﻛﻨﻨــﺪﮔﺎﻥ ﺩﺍﺧﻠﻰ ﺑﺮﺍﻯ
ﻣﺎﻧﺪﮔﺎﺭﻯ ﺗﻮﻟﻴﺪﺍﺕﺷــﺎﻥ ﺩﺭ ﺑــﺎﺯﺍﺭ ﺩﺍﺧﻠﻰ ﺭﻭﻯ ﺁﻧﻬﺎ ﻣﺎﺭﻙ
ﺧﺎﺭﺟﻰ ﺣﻚ ﻣﻰﻛﻨﻨﺪ ﺗﺎ ﺍﻳﻨﭽﻨﻴﻦ ﺑﺘﻮﺍﻧﺪ ﺑﺎﺯﺍﺭ ﺩﺍﺧﻠﻰ ﺭﺍ ﺍﺯ
ﺁﻥ ﺧﻮﺩ ﻛﻨﻨﺪ .ﺍﻳﻦ ﺍﻗﺪﺍﻡ ﻣﺴﻴﺮ ﺑﺮﻧﺪﺳﺎﺯﻯ ﺗﻮﻟﻴﺪﺍﺕ ﺍﻳﺮﺍﻧﻰ
ﺭﺍ ﺩﺷــﻮﺍﺭ ﻛﺮﺩﻩ ﻭ ﺩﺭ ﻭﺍﻗﻊ ﺿﺪ ﺑﺮﻧﺪﺳــﺎﺯﻯ ﺍﺳﺖ .ﺑﻪ ﮔﻔﺘﻪ
ﻣﻌﺘﻤﺪ ﻧﺨﺴــﺘﻴﻦ ﮔﺎﻡ ﺩﺭ ﺭﺍﻩ ﺑﺮﻧﺪﺳــﺎﺯﻯ ،ﺍﻓﺰﺍﻳﺶ ﻛﻴﻔﻴﺖ
ﻛﺎﻻﻫﺎﻯ ﺍﻳﺮﺍﻧﻰ ﺍﺳــﺖ .ﺍﻳﻦ ﻣﺴــﺌﻮﻝ ﺻﻨﻔﻰ ﺩﺭ ﺍﺩﺍﻣﻪ ﺑﻴﺎﻥ
ﻣﻰﻛﻨﺪ :ﺑﺮﺧﻰ ﺍﺯ ﺭﺳــﺎﻧﻪﻫﺎﻯ ﺟﻤﻌﻰ ﺧﻮﺍﺳﺘﻪ ﻳﺎ ﻧﺎﺧﻮﺍﺳﺘﻪ
ﺍﻳــﻦ ﺫﻫﻨﻴﺖ ﺭﺍ ﺩﺭ ﺑﻴﻦ ﻣﺨﺎﻃﺒﺎﻥ ﺧﻮﺩ ﺗﻘﻮﻳﺖ ﻛﺮﺩﻩﺍﻧﺪ ﻛﻪ
ﻛﺎﻻﻯ ﺍﻳﺮﺍﻧﻰ ﻛﻴﻔﻴﺖ ﻣﻨﺎﺳﺒﻰ ﻧﺪﺍﺭﺩ .ﺩﺭ ﻭﺍﻗﻊ ﺍﻳﻦ ﺭﺳﺎﻧﻪﻫﺎ
ﻣﺼــﺮﻑ ﻛﺎﻻﻯ ﺧﺎﺭﺟﻰ ﺭﺍ ﺑﻪ ﻳﻚ ژﺳــﺖ ﺍﺟﺘﻤﺎﻋﻰ ﺗﺒﺪﻳﻞ
ﻓﺮﻳﺪﻭﻥ ﻧﺼﻴﺮﻯ
ﺻﺒﺮ ﻧﺨﺴﺘﻴﻦ
ﮔﺎﻡ ﺑﺮﺍﻯ
ﺗﺒﺪﻳﻞ
ﺗﻮﻟﻴﺪ
ﺑﺎﻛﻴﻔﻴﺖ
ﺑﻪ ﺑﺮﻧﺪ
ﻣﻌﺘﺒﺮ ﺍﺳﺖ
ﻛﺮﺩﻩﺍﻧﺪ .ﺍﺯ ﺍﻳﻦﺭﻭ ﻻﺯﻡ ﺍﺳــﺖ ﻣﺘﻮﻟﻴﺎﻥ ﻓﺮﻫﻨﮓﺳــﺎﺯﻯ ﺩﺭ
ﻛﺸــﻮﺭ ﺩﺭ ﺍﻳــﻦ ﺯﻣﻴﻨــﻪ ﻭﺭﻭﺩ ﻛﻨﻨﺪ ﻭ ﺑﻪ ﺫﻫــﻦ ﻣﺨﺎﻃﺒﺎﻥ
ﺧــﻮﺩ ﺟﻬﺖ ﺑﺪﻫﻨﺪ .ﺑــﻪ ﮔﻔﺘﻪ ﻭﻯ ﺩﻭﻟــﺖ ﻣﻰﺗﻮﺍﻧﺪ ﻋﻼﻭﻩ
ﺑﺮ ﻓﺮﻫﻨﮓﺴــﺎﺯﻯ ﺯﻣﻴﻨﻪﻫﺎﻯ ﺍﻓﺰﺍﻳــﺶ ﻛﻴﻔﻴﺖ ﺗﻮﻟﻴﺪﺍﺕ ﺭﺍ
ﻓﺮﺍﻫﻢ ﻛﻨﺪ؛ ﺍﻳﻨﮕﻮﻧﻪ ﺷــﺮﺍﻳﻂ ﺑﺮﺍﻯ ﺑﺮﻧﺪﺳــﺎﺯﻯ ﺩﺭ ﻛﺸــﻮﺭ
ﻓﺮﺍﻫﻢ ﻣﻰﺷﻮﺩ.
ﺑﺮﻧﺪﻫﺎ ﺍﻣﻜﺎﻥ ﺗﺼﺎﺣﺐ ﺑﺎﺯﺍﺭ ﺭﺍ ﺁﺳﺎﻥ ﻣﻰﻛﻨﺪ
ﻫﻤﭽﻨﻴﻦ ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳﻪ ﻟــﻮﺍﺯﻡ ﺧﺎﻧﮕﻰ ﻣﻰﮔﻮﻳﺪ :ﺩﺭ ﭼﻨﺪ
ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ ﺑﺎﺭﻫﺎ ﺧﺒﺮ ﺗﻌﻄﻴﻠﻰ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﻛﺎﺭﺧﺎﻧﻪﻫﺎﻯ
ﺗﻮﻟﻴﺪﻯ ﺑﻪﮔﻮﺵ ﺭﺳــﻴﺪ ﺍﻣــﺎ ﺑﺎﻳﺪ ﺑﮕﻮﻳــﻢ ﻛﺎﺭﺧﺎﻧﻪﻫﺎﻳﻰ ﻛﻪ
ﻛﺎﻻﻫﺎﻯ ﺑﺎﻛﻴﻔﻴﺖ ﺗﻮﻟﻴﺪ ﻣﻰﻛﻨﻨﺪ ﻭﺭﺷﻜﺴــﺘﻪ ﻧﺨﻮﺍﻫﻨﺪ ﺷــﺪ
ﺯﻳﺮﺍ ﻣــﺮﺩﻡ ﺑﻪ ﻛﻴﻔﻴﺖ ﺗﻮﻟﻴﺪﺍﺕ ﺁﻧﻬﺎ ﺍﻋﺘﻤــﺎﺩ ﺩﺍﺭﻧﺪ .ﺩﺭ ﺍﻳﺮﺍﻥ
ﺑﻴﺶ ﺍﺯ 250ﻛﺎﺭﺧﺎﻧﻪ ﺗﻮﻟﻴﺪ ﺍﺟﺎﻕ ﮔﺎﺯ ﻭ 100ﻛﺎﺭﺧﺎﻧﻪ ﺗﻮﻟﻴﺪ
ﻳﺨﭽﺎﻝ ﻓﻌﺎﻟﻴــﺖ ﻣﻰﻛﻨﻨﺪ .ﺍﻳﻦ ﺗﻌــﺪﺍﺩ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ﻣﻨﻄﻘﻰ
ﻧﻴﺴﺖ ﺯﻳﺮﺍ ﺑﻴﺶ ﺍﺯ ﻧﻴﺎﺯ ﺍﻗﺪﺍﻡ ﺑﻪ ﺗﻮﻟﻴﺪ ﻣﻰﻛﻨﻨﺪ.
ﻣﺤﻤﺪ ﻃﺤﺎﻥﭘﻮﺭ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ »ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ« ﺑﻴﺎﻥ
ﻣﻰﻛﻨﺪ :ﺑــﻪ ﻧﻈﺮ ﻣﻦ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻧﻰ ﻛــﻪ ﻛﺎﻻﻯ ﺑﻰﻛﻴﻔﻴﺖ
ﺗﻮﻟﻴﺪ ﻣﻰﻛﻨﻨــﺪ ﺑﺎﻳﺪ ﺍﺯ ﭼﺮﺧﻪ ﺗﻮﻟﻴﺪ ﺣﺬﻑ ﺷــﻮﻧﺪ ﺯﻳﺮﺍ ﺁﻧﻬﺎ
ﺑــﻪ ﺍﻳﻦ ﺫﻫﻨﻴﺖ ﺩﺍﻣﻦ ﻣﻰﺯﻧﻨﺪ ﻛﻪ ﻛﺎﻻﻯ ﺍﻳﺮﺍﻧﻰ ﺩﺭﺟﻪ ﻛﻴﻔﻰ
ﻣﻨﺎﺳﺒﻰ ﻧﺪﺍﺭﺩ .ﻋﻼﻭﻩ ﺑﺮ ﺍﻳﻦ ﺗﻮﻟﻴﺪ ﻭ ﻋﺮﺿﻪ ﻛﺎﻻﻯ ﺑﻰﻛﻴﻔﻴﺖ
ﺩﺭ ﺑﺎﺯﺍﺭ ﺑﺎﻋﺚ ﺯﻳﺮ ﭘﺎ ﮔﺬﺍﺷﺘﻦ ﺣﻘﻮﻕ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ﻣﻰﺷﻮﺩ.
ﺍﻳﻦ ﻓﻌﺎﻝ ﺍﻗﺘﺼﺎﺩﻯ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﺳﺒﻘﺖ ﮔﺮﻓﺘﻦ ﻛﺸﻮﺭﻫﺎﻯ
ﺁﺳــﻴﺎﻳﻰ ﺩﺭ ﺯﻣﻴﻨﻪ ﺑﺮﻧﺪﺳــﺎﺯﻯ ﻣﻰﮔﻮﻳﺪ :ﺗﺎ 10ﺳــﺎﻝ ﭘﻴﺶ
ﻛﺸــﻮﺭﻫﺎﻳﻰ ﭼﻮﻥ ﺗﺮﻛﻴــﻪ ،ﺳــﻨﮕﺎﭘﻮﺭ ،ﻣﺎﻟــﺰﻯ ﻭ ﻭﻳﺘﻨﺎﻡ ﺩﺭ
ﺯﻣﻴﻨﻪ ﺑﺮﻧﺪﺳــﺎﺯﻯ ﺑﻪ ﻣﻮﻓﻘﻴﺖﻫﺎﻯ ﻗﺎﺑﻞﺗﻮﺟﻬﻰ ﺩﺳﺖ ﻧﻴﺎﻓﺘﻪ
ﺑﻮﺩﻧﺪ ﺍﻣﺎ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺧﺎﺭﺟﻰ ﺑﻪ ﺍﻳﻦ ﺩﺭﻙ ﺭﺳــﻴﺪﻩﺍﻧﺪ ﻛﻪ
ﺑﺮﻧﺪﻫــﺎ ﺍﻣﻜﺎﻥ ﺗﺼﺎﺣﺐ ﺑﺎﺯﺍﺭﻫﺎ ﺭﺍ ﺁﺳــﺎﻥ ﻣﻰﻛﻨﻨﺪ ،ﺑﻪ ﻫﻤﻴﻦ
ﺩﻟﻴﻞ ﺑﺎ ﺑﺮﻧﺎﻣﻪ ﺩﺭ ﺍﻳﻦ ﻣﺴﻴﺮ ﻗﺪﻡ ﮔﺬﺍﺷﺘﻨﺪ ﻭ ﺑﻪ ﻣﻮﻓﻘﻴﺖﻫﺎﻯ
ﻗﺎﺑﻞﺗﻮﺟﻬﻰ ﺩﺳــﺖ ﻳﺎﻓﺘﻨــﺪ .ﻭﻯ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ
ﻛﺎﺭﺧﺎﻧﻪﻫــﺎﻯ ﺍﻳﺮﺍﻧﻰ ﻣﺠﻬــﺰ ﺑﻪ ﺍﺑﺰﺍﺭﻫﺎﻯ ﺭﻭﺯ ﺩﻧﻴﺎ ﻧﻴﺴــﺘﻨﺪ،
ﺑﻴﺎﻥ ﻣﻰﻛﻨﺪ :ﻣﺘﺎﺳﻔﺎﻧﻪ ﺑﺴﻴﺎﺭﻯ ﺍﺯ ﻣﺎﺷﻴﻦﺁﻻﺕ ﻛﺎﺭﺧﺎﻧﻪﻫﺎﻯ
ﺗﻮﻟﻴﺪﻯ ﻓﺮﺳــﻮﺩﻩ ﻫﺴﺘﻨﺪ ﻭ ﻫﻤﻴﻦ ﻣﺴــﺌﻠﻪ ﺗﻮﺍﻥ ﺭﻗﺎﺑﺖ ﺭﺍ ﺍﺯ
ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺩﺍﺧﻠﻰ ﺳــﻠﺐ ﻛﺮﺩﻩ ﺍﺳــﺖ .ﺑــﻪ ﻋﻨﻮﺍﻥ ﻣﺜﺎﻝ
ﭘﻴﺮﺍﻫﻦﺩﻭﺯﺍﻥ ﺍﻳﺮﺍﻧﻰ ﺑﺎ ﭼﺮﺥﻫﺎﻯ ﻓﻌﻠﻰ ﻓﻘﻂ ﺗﻮﺍﻥ ﺗﻮﻟﻴﺪ 100
ﭘﻴﺮﺍﻫــﻦ ﺩﺭ ﺭﻭﺯ ﺭﺍ ﺩﺍﺭﻧﺪ ﺍﻣﺎ ﺍﮔــﺮ ﺍﺑﺰﺍﺭﻫﺎﻯ ﺗﻮﻟﻴﺪ ﺁﻧﻬﺎ ﺭﻭﺯﺁﻣﺪ
ﺷــﻮﺩ ﺑﺪﻭﻥ ﺗﺮﺩﻳﺪ ﺗﻮﺍﻥ ﺗﻮﻟﻴﺪ ﺁﻧﻬﺎ ﺑﺎﻻﺗــﺮ ﺧﻮﺍﻫﺪ ﺭﻓﺖ .ﺍﻳﻦ
ﻣﺴــﺌﻮﻝ ﺻﻨﻔﻰ ﺩﺭ ﭘﺎﻳﺎﻥ ﺑﻴﺎﻥ ﻣﻰﻛﻨﺪ :ﺩﻭﻟﺖ ﺑﺮﺍﻯ ﺗﺸــﻮﻳﻖ
ﻣﺼﺮﻑﻛﻨﻨــﺪﮔﺎﻥ ﺑــﻪ ﻛﺎﻻﻯ ﺍﻳﺮﺍﻧﻰ ﺍﻗﺪﺍﻡ ﺑــﻪ ﺍﻋﻄﺎﻯ ﻛﺎﺭﺕ
ﺍﻋﺘﺒــﺎﺭﻯ ﺧﺮﻳــﺪ ﻛﺎﻻﻯ ﺍﻳﺮﺍﻧــﻰ ﻛﺮﺩ ﺍﻣــﺎ ﺍﻳﻦ ﺍﻗــﺪﺍﻡ ﻧﻪﺗﻨﻬﺎ
ﺗﺤﺮﻳﻜﻰ ﺩﺭ ﺑــﺎﺯﺍﺭ ﺍﻳﺠﺎﺩ ﻧﻜﺮﺩ ﺑﻠﻜﻪ ﺑﺎﻋﺚ ﺷــﺪ ﻣﺮﺩﻡ ﻛﺎﻻﻯ
ﺍﻳﺮﺍﻧﻰ ﺭﺍ ﺧﺮﻳﺪﺍﺭﻯ ﻛﺮﺩﻩ ﻭ ﺳــﭙﺲ 40ﺩﺭﺻﺪ ﺯﻳﺮ ﻗﻴﻤﺖ ،ﺩﺭ
ﺑﺎﺯﺍﺭ ﺑﻪ ﻓﺮﻭﺵ ﺑﺮﺳــﺎﻧﻨﺪ .ﭘﺲ ﺍﺯ ﺩﻳﺪ ﻣﻦ ﻻﺯﻡ ﺍﺳﺖ ﻛﻪ ﺑﺮﺍﻯ
ﺗﺸﻮﻳﻖ ﻣﺮﺩﻡ ﺑﻪ ﺧﺮﻳﺪ ﻛﺎﻻﻯ ﺍﻳﺮﺍﻧﻰ ،ﻧﺨﺴﺖ ﻣﺮﺩﻡ ﺑﻪ ﻛﺎﻻﻯ
ﺍﻳﺮﺍﻧﻰ ﺍﻋﺘﻤﺎﺩ ﻛﻨﻨﺪ.
ﺑﺮﻧﺪ ﺑﻪ ﻣﻌﻨﻰ ﻟﻮﻛﺲ ﺑﻮﺩﻥ ﻧﻴﺴﺖ
ﻫﻤﭽﻨﻴﻦ ﺳــﻌﻴﺪ ﺟﻼﻟﻰ ﻗﺪﻳــﺮﻯ ،ﺩﺑﻴﺮ ﺍﺗﺤﺎﺩﻳــﻪ ﺗﻮﻟﻴﺪ ﻭ
ﺻﺎﺩﺭﺍﺕ ﻧﺴــﺎﺟﻰ ﻭ ﭘﻮﺷــﺎﻙ ﺍﻳﺮﺍﻥ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺑﺎﻳﺪ ﺑﺎ ﺩﻳﺪ
ﺑﺎﺯﺗﺮﻯ ﺑــﻪ ﻣﻔﻬﻮﻡ ﺑﺮﻧﺪ ﺗﻮﺟﻪ ﻛﻨﻴﻢ ،ﺑﻪ »ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ«
ﻣﻰﮔﻮﻳــﺪ :ﻣﻨﻈــﻮﺭ ﺍﺯ ﺑﺮﻧﺪ؛ ﻧﺎﻡ ﻭ ﻧﺸــﺎﻥ ﺗﺠﺎﺭﻯ ﺍﺳــﺖ ،ﺍﻣﺎ
ﻫﻤﻮﺍﺭﻩ ﻭﻗﺘﻰ ﺳﺨﻦ ﺍﺯ ﺑﺮﻧﺪ ﺑﻪ ﻣﻴﺎﻥ ﻣﻰﺁﻳﺪ ﺫﻫﻦﻫﺎ ﺑﻪ ﺳﻤﺖ
ﻛﺎﻻﻯ ﮔﺮﺍﻥ ﻭ ﻟﻮﻛﺲ ﻣﻰﺭﻭﺩ .ﻋﻤﻮﻡ ﻣﺮﺩﻡ ﻣﻰﺧﻮﺍﻫﻨﺪ ﻛﺎﻻﻯ
ﺑﺎﺍﺻﺎﻟﺖ ﺧﺮﻳﺪﺍﺭﻯ ﻛﻨﻨﺪ ﻭ ﺍﺯ ﺍﻳﻦ ﻃﺮﻳﻖ ﺍﺯ ﺧﺮﻳﺪﺷﺎﻥ ﻣﻄﻤﺌﻦ
ﺑﺎﺷــﻨﺪ .ﻭﻯ ﺩﺭ ﺍﺩﺍﻣﻪ ﻣﻰﮔﻮﻳــﺪ :ﻋﺎﻣﻪ ﻣﺮﺩﻡ ﺑﻪ ﺩﻧﺒﺎﻝ ﺟﻨﺲ
ﺑﺎﻛﻴﻔﻴﺖ ﻫﺴﺘﻨﺪ ،ﺍﺯ ﺍﻳﻦﺭﻭ ﻻﺯﻡ ﺍﺳﺖ ﻣﻔﻬﻮﻡ ﺑﺮﻧﺪ ﺍﺯ ﻛﺎﻻﻫﺎﻯ
ﻟﻮﻛﺲ ﻭ ﮔﺮﺍﻥ ﺗﻔﻜﻴﻚ ﺷﻮﺩ .ﺯﻳﺮﺍ ﺍﺯ ﺩﻳﺪ ﻣﻦ ﺑﺮﻧﺪ ﺑﻮﺩﻥ ﻟﺰﻭﻣﺎ
ﺑــﻪ ﻣﻌﻨــﻰ ﻟﻮﻛﺲ ﺑﻮﺩﻥ ﻧﻴﺴــﺖ؛ ﮔﺎﻫﻰ ﺑﺮﺧــﻰ ﺍﺯ ﺑﺮﻧﺪﻫﺎﻯ
ﺑﺎﻛﻴﻔﻴــﺖ ﺍﺯ ﺁﻧﺠﺎﻳﻰ ﻛﻪ ﺗﻮﻟﻴﺪ ﺍﻧﺒﻮﻩ ﺩﺍﺭﻧﺪ ﺑﺎ ﻗﻴﻤﺖ ﻣﻨﺎﺳــﺐ
ﻋﺮﺿﻪ ﻣﻰﺷﻮﻧﺪ.
ﺳﺨﻦ ﺁﺧﺮ
ﺯﻣﺎﻧﻰ ﻗﺎﺩﺭ ﺑﻪ ﺍﻳﺠﺎﺩ ﺑﺮﻧﺪﻫﺎﻯ ﻣﻌﺘﺒﺮ ﺩﺭ ﻛﺸــﻮﺭ
ﺧﻮﺍﻫﻴﻢ ﺷــﺪ ﻛﻪ ﻧﺨﺴــﺖ ﺍﻳــﻦ ﺫﻫﻨﻴــﺖ ﺭﺍ ﺩﺭ
ﻣﺼﺮﻑﻛﻨﻨــﺪﮔﺎﻥ ﺗﻘﻮﻳﺖ ﻛﻨﻴــﻢ ﻛﻪ ﺩﺭﺟﻪ ﻛﻴﻔﻰ
ﻛﺎﻻﻫــﺎﻯ ﺗﻮﻟﻴﺪﺷــﺪﻩ ﺩﺭ ﺍﻳــﺮﺍﻥ ﺩﺳــﺖ ﻛﻤﻰ ﺍﺯ
ﺗﻮﻟﻴﺪﺍﺕ ﺧﺎﺭﺟﻰ ﻧﺪﺍﺭﺩ .ﺍﻣﺎ ﻣﺘﺎﺳــﻔﺎﻧﻪ ﺑﺴﻴﺎﺭﻯ ﺍﺯ
ﺍﻳﺮﺍﻧﻴــﺎﻥ ﻫﻨﻮﺯ ﺑﻪ ﺍﻳﻦ ﺑﺎﻭﺭ ﻧﺮﺳــﻴﺪﻩﺍﻧﺪ ﻭ ﺍﺯ ﺍﻳﻦﺭﻭ
ﻻﺯﻡ ﺍﺳــﺖ ﻣﺘﻮﻟﻴﺎﻥ ﻓﺮﻫﻨﮓﺳﺎﺯﻯ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ
ﻭﺭﻭﺩ ﻭ ﺷﺮﺍﻳﻂ ﺭﺍ ﺑﺮﺍﻯ ﺍﻋﺘﻤﺎﺩ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ﺑﻪ
ﻛﺎﻻﻯ ﺍﻳﺮﺍﻧﻰ ﻓﺮﺍﻫﻢ ﻛﻨﻨﺪ.
ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ
ﻧﻘﺶ ﺍﺻﻨﺎﻑ ﺩﺭ ﺍﻳﺠﺎﺩ ﺍﻣﻨﻴﺖ ﺍﺟﺘﻤﺎﻋﻰ
ﺭﻳﻴــﺲ ﺍﺗــﺎﻕ ﺍﺻﻨــﺎﻑ ﺍﻳﺮﺍﻥ
ﻣﻌﺘﻘﺪ ﺍﺳــﺖ :ﺍﺻﻨﺎﻑ ﺳــﺮﺑﺎﺯﺍﻥ
ﻭﺍﻗﻌﻰ ﺟﺒﻬﻪ ﺍﻗﺘﺼﺎﺩﻯ ﻫﺴﺘﻨﺪ ﻭ
ﭘﻠﻴﺲ ﻧﻈﺎﺭﺕ ﺑــﺮ ﺍﻣﺎﻛﻦ ﻭﻇﻴﻔﻪ
ﭘﺸﺘﻴﺒﺎﻧﻰ ﺍﺯ ﻭﺍﺣﺪﻫﺎﻯ ﺻﻨﻔﻰ ﺭﺍ
ﺑﺮﻋﻬﺪﻩ ﺩﺍﺭﺩ ﻛﻪ ﻣــﺎ ﻧﻴﺰ ﻭﻇﻴﻔﻪ
ﺩﺍﺭﻳﻢ ﺍﺯ ﻣﺠﻤﻮﻋﻪ ﺻﻨﻔﻰ ﺣﻤﺎﻳﺖ ﻛﻨﻴﻢ.
ﻋﻠﻰ ﻓﺎﺿﻠﻰ ﺑﻪ ﻣﻨﺎﺳﺒﺖ ﻫﻔﺘﻪ ﻧﻴﺮﻭﻯ
ﺍﻧﺘﻈﺎﻣــﻰ ﺍﻇﻬــﺎﺭ ﻛــﺮﺩ :ﻗــﺪﺭ ﻭ ﻣﻨﺰﻟﺖ
ﺍﺻﻨﺎﻑ ﺍﻛﻨﻮﻥ ﻫﻤﺘــﺮﺍﺯ ﻧﻴﺮﻭﻯ ﺍﻧﺘﻈﺎﻣﻰ
ﺍﺳــﺖ ﻭ ﺑﻪ ﻫﻤﻴﻦ ﺩﻟﻴﻞ ﻭﻗﺘﻰ ﻣﻐﺎﺯﻩﺍﻯ
ﺩﺭ ﺷــﺐ ﺑﺎﺯ ﺑﺎﺷﺪ ،ﺍﺣﺴــﺎﺱ ﺍﻣﻨﻴﺖ ﺩﻭ
ﺑﺮﺍﺑﺮ ﻣﻰﺷﻮﺩ.
ﻧﻴﺮﻭﻯ ﺍﻧﺘﻈﺎﻣﻰ ﻋﻼﻭﻩ ﺑﺮ ﺗﺎﻣﻴﻦ ﺍﻣﻨﻴﺖ،
ﺍﻛﻨﻮﻥ ﻳﻚ ﻧﻴﺮﻭﻯ ﻓﺮﻫﻨﮕﻰ ﻭ ﺁﻣﻮﺯﺷــﻰ
ﺍﺳــﺖ ﻭ ﻭﻇﻴﻔﻪ ﺳﺎﻳﺮ ﻧﻬﺎﺩﻫﺎ ﻭ ﺳﺎﺯﻣﺎﻥﻫﺎ
ﻭ ﺑﺨﺶﻫــﺎﻯ ﻣﺨﺘﻠﻒ ﺟﺎﻣﻌﻪ ﺍﺳــﺖ ﻛﻪ
ﺑــﻪ ﺁﻥ ﻛﻤــﻚ ﻛﻨﻨﺪ .ﺍﺻﻨﺎﻑ ﻳﻚﺳــﻮﻡ
ﺟﻤﻌﻴــﺖ ﻛﺸــﻮﺭ ﺭﺍ ﺗﺸــﻜﻴﻞ
ﻣﻰﺩﻫﻨﺪ ﻭ ﺍﮔﺮ ﻫﻤﻜﺎﺭﻯ ﺻﻨﻮﻑ
ﺩﺭ ﺳﺮﺍﺳــﺮ ﻛﺸــﻮﺭ ﻧﺒﻮﺩ ،ﺍﻣﻨﻴﺖ
ﻓﻌﻠﻰ ﺣﺎﻛﻢ ﻧﺒﻮﺩ.
ﻭﻯ ﮔﻔــﺖ :ﺍﺻﻨﺎﻑ ﺳــﺮﺑﺎﺯﺍﻥ
ﺧــﻂ ﻣﻘﺪﻡ 2ﺑﺨــﺶ ﺍﻗﺘﺼﺎﺩﻯ
ﻭ ﻓﺮﻫﻨﮕــﻰ ﻛﺸــﻮﺭ ﻭ ﺟــﺰء ﻧــﺎﺩﺭ
ﻣﺠﻤﻮﻋﻪﻫﺎﻳﻰ ﻫﺴﺘﻨﺪ ﻛﻪ ﺑﻌﺪ ﺍﺯ ﭘﻴﺮﻭﺯﻯ
ﺍﻧﻘــﻼﺏ ﺍﺳــﻼﻣﻰ ﺗﻤﺎﻡ ﻫﺴــﺘﻰ ﺧﻮﺩ ﺭﺍ
ﮔﺬﺍﺷــﺘﻪﺍﻧﺪ ﻛﻪ ﻧﻤﻮﻧﻪ ﺁﻥ ﺗﺸﻜﻴﻞ ﺳﺘﺎﺩ
ﭘﺸــﺘﻴﺒﺎﻧﻰ ﺻﻨــﻮﻑ ﺩﺭ ﺩﻓــﺎﻉ ﻣﻘﺪﺱ ﻭ
ﺗﻘﺪﻳــﻢ 10ﻫــﺰﺍﺭ ﺷــﻬﻴﺪ ﻭ ﻫﻤﭽﻨﻴــﻦ
ﺣﻀﻮﺭ ﺩﺭ ﻋﺮﺻﻪ ﺳــﺎﺯﻧﺪﮔﻰ ﻛﺸﻮﺭ ﺑﻮﺩﻩ
ﺍﺳﺖ.
ﺑــﻪ ﮔﻔﺘــﻪ ﻓﺎﺿﻠﻰ ﺍﺻﻨﺎﻑ ﺑــﻪ ﺧﻮﺑﻰ
ﺗﻮﺍﻧﺴﺘﻪﺍﻧﺪ ﺩﺭ ﺍﻳﺠﺎﺩ ﺍﻣﻨﻴﺖ ﻛﻤﻚ ﻛﻨﻨﺪ
ﻭ ﺑــﺎ ﺍﻗﺪﺍﻣﺎﺗﻰ ﺍﺯ ﺟﻤﻠﻪ ﻧﺼﺐ ﺩﻭﺭﺑﻴﻦ ،ﺑﻪ
ﻛﺎﻫﺶ ﺟﺮﺍﺋﻢ ﺍﻣﻨﻴﺘﻰ ﻧﻴﺰ ﻛﻤﻚ ﻛﺮﺩﻩﺍﻧﺪ.
15ﻣﻬﺮ 1396
16ﻣﺤﺮﻡ 1439
7ﺍﻛﺘﺒﺮ 2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /273ﭘﻴﺎﭘﻰ 422
13ﻫﺰﺍﺭ ﺑﺎﺯﺭﺳﻰ ﺍﺯ ﻭﺍﺣﺪﻫﺎﻯ ﺻﻨﻔﻰ ﺍﺳﺘﺎﻥ ﺍﻟﺒﺮﺯ
ﻣﺪﻳﺮ ﺑﺎﺯﺭﺳــﻰ ﻭ ﻧﻈﺎﺭﺕ ﺍﺻﻨﺎﻑ ﺍﺳﺘﺎﻥ
ﺍﻟﺒﺮﺯ ﺍﻓﺰﻭﺩ :ﺩﺭ ﺳــﺎﻝ ﺟﺎﺭﻯ ﻣﺘﻨﺎﺳــﺐ ﺑﺎ
ﻃﺮﺡﻫــﺎﻯ ﺍﺟﺮﺍﻳــﻰ ﻭ ﻣﻘﺘﻀﻴــﺎﺕ ﺯﻣﺎﻧﻰ
13ﻫــﺰﺍﺭ ﺑﺎﺯﺭﺳــﻰ ﺍﺯ ﻭﺍﺣﺪﻫــﺎﻯ ﺻﻨﻔﻰ
ﺍﺳﺘﺎﻥ ﺷــﺪ ﻛﻪ ﻧﺘﻴﺠﻪ ﺁﻥ ﺷﻨﺎﺳﺎﻳﻰ ﻳﻚ
ﻫــﺰﺍﺭ ﻭ 570ﻭﺍﺣــﺪ ﺻﻨﻔــﻰ ﻣﺘﺨﻠﻒ ﻭ
ﺑﺮﺧﻮﺭﺩ ﻗﺎﻧﻮﻧﻰ ﺑﺎ ﺁﻧﻬﺎ ﺑﻮﺩ.
ﺭﻣﻀــﺎﻥ ﺭﺳــﺘﻤﻰ ﺍﻓــﺰﻭﺩ :ﺑﺎﺯﺭﺳــﻰ ﻭ
ﻧﻈﺎﺭﺕ ﺍﺻﻨﺎﻑ ﺩﺭ ﺳــﺎﻝ ﺟــﺎﺭﻯ ،ﺭﻭﻳﻜﺮﺩ
ﭘﻴﺸﮕﻴﺮﻯ ﺍﺯ ﺗﺨﻠﻔﺎﺕ ﺭﺍ ﺩﺭ ﺍﻭﻟﻮﻳﺖ ﻛﺎﺭﻯ
ﺧﻮﺩ ﻗﺮﺍﺭ ﺩﺍﺩ ﺗﺎ ﺳﻌﻰ ﻛﻨﺪ ﺑﺎ ﺭﺍﻫﻨﻤﺎﻳﻰ ﻭ
ﺍﺭﺷﺎﺩ ﻣﺘﺼﺪﻳﺎﻥ ﻭﺍﺣﺪﻫﺎﻯ ﺻﻨﻔﻰ ،ﺿﻤﻦ
ﻛﺎﻫــﺶ ﺗﺨﻠﻔﺎﺕ ،ﺗﺎﺛﻴــﺮ ﻣﺜﺒﺘﻰ ﺑﺮ ﺣﻔﻆ
ﺣﻘﻮﻕ ﻣــﺮﺩﻡ ﻭ ﻣﺼﺮﻑﻛﻨﻨــﺪﮔﺎﻥ ﻛﺎﻻ ﻭ
ﺧﺪﻣــﺎﺕ ﺑﮕﺬﺍﺭﺩ .ﺭﺳــﺘﻤﻰ ﺍﻇﻬــﺎﺭ ﻛﺮﺩ:
ﻃﺮﺡﻫﺎﻯ ﻣﻬﻤﻰ ﺩﺭ 6ﻣﺎﻩ ﺍﻣﺴﺎﻝ ﺍﺟﺮﺍ ﺷﺪ
ﻛﻪ ﺍﻫﻢ ﺁﻧﻬﺎ ﺷﺎﻣﻞ ﻃﺮﺡﻫﺎﻯ ﻧﻈﺎﺭﺗﻰ ﻭﻳﮋﻩ
ﻧﻮﺭﻭﺯ ،ﻧﻈﺎﺭﺕ ﺑﺮ ﺍﺳﺘﺎﻧﺪﺍﺭﺩ ﻛﺎﻻ ﻭ ﺧﺪﻣﺎﺕ،
ﺻﻨﻒ ﻭ ﺳﻼﻣﺖ ،ﻣﺒﺎﺭﺯﻩ ﺑﺎ ﻛﺎﻻﻯ
ﻗﺎﭼﺎﻕ ،ﺳﺎﻣﺎﻧﺪﻫﻰ ﺁﺭﺍﻳﺸﮕﺎﻩﻫﺎﻯ
ﺯﻧﺎﻧــﻪ ﻭ ﺑﺎﺯﮔﺸــﺎﻳﻰ ﻣــﺪﺍﺭﺱ
ﺍﺳﺖ .ﻫﻤﭽﻨﻴﻦ ﺩﺭ ﺳﺎﻝ ﺟﺎﺭﻯ
ﮔﺸــﺖﻫﺎﻯ ﻣﺸﺘﺮﻙ ﺗﺨﺼﺼﻰ ﺑﺎ
ﺩﺳــﺘﮕﺎﻩﻫﺎﻳﻰ ﻫﻤﭽﻮﻥ ﺗﻌﺰﻳﺮﺍﺕ
ﺣﻜﻮﻣﺘــﻰ ،ﻣﺒــﺎﺭﺯﻩ ﺑــﺎ ﻗﺎﭼــﺎﻕ ﻛﺎﻻ ﻭ
ﺍﺭﺯ ،ﺍﺳــﺘﺎﻧﺪﺍﺭﺩ ،ﺩﺍﻣﭙﺰﺷــﻜﻰ ،ﺩﺍﻧﺸــﮕﺎﻩ
ﻋﻠــﻮﻡ ﭘﺰﺷــﻜﻰ ﻭ… ﺍﻓﺰﺍﻳــﺶ ﻳﺎﻓﺖ ﻛﻪ
ﻣﻨﺠــﺮ ﺑﻪ ﻧﺘﺎﻳﺠﻰ ﺍﺭﺯﺷــﻤﻨﺪ ﺩﺭ ﺳــﻄﺢ
ﺍﺳــﺘﺎﻥ ﺷــﺪ .ﻭﻯ ﻋﻨﻮﺍﻥ ﻛﺮﺩ :ﺗﻠﻔﻦﻫﺎﻯ
32218154–5ﺍﻳــﻦ ﻣﺪﻳﺮﻳــﺖ ﺁﻣــﺎﺩﻩ
ﺩﺭﻳﺎﻓﺖ ﺍﻧﺘﻘﺎﺩﺍﺕ ،ﭘﻴﺸﻨﻬﺎﺩﺍﺕ ﻭ ﺷﻜﺎﻳﺎﺕ
ﻣﺮﺩﻣﻰ ﺩﺭ ﺣﻮﺯﻩ ﺻﻨﻔﻰ ﺍﺳﺖ.
ﻣﺪﻳﺮ ﺑﺎﺯﺭﺳــﻰ ﻭ ﻧﻈﺎﺭﺕ ﺍﺻﻨﺎﻑ ﺍﺳﺘﺎﻥ
ﺍﻟﺒــﺮﺯ ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﭘﻴﺮﻭ ﺷــﻜﺎﻳﺎﺕ ﺭﺳــﻴﺪﻩ
ﻣﺒﻨﻰﺑــﺮ ﺧﺮﻳﺪ ﻣﻘﺎﺩﻳﺮﻯ ﻃــﻼﻯ ﺗﻘﻠﺒﻰ ﺍﺯ
ﻳﻚ ﻛﺎﺭﮔﺎﻩ ﺗﻮﻟﻴﺪ ﻃﻼ ،ﻣﻮﺿﻮﻉ ﺩﺭ ﺩﺳــﺘﻮﺭ
ﻛﺎﺭ ﺑﺎﺯﺭﺳــﺎﻥ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻪ ﻭ ﭘﺲ ﺍﺯ
ﺑﺮﺭﺳﻰﻫﺎﻯ ﺍﻭﻟﻴﻪ ،ﮔﺮﻭﻫﻰ ﻣﺘﺸﻜﻞ
ﺍﺯ ﺑﺎﺯﺭﺳﺎﻥ ﺍﺻﻨﺎﻑ ،ﺷﻌﺒﻪ ﺳﻴﺎﺭ ﺍﺩﺍﺭﻩ
ﻛﻞ ﺗﻌﺰﻳﺮﺍﺕ ﺣﻜﻮﻣﺘﻰ ،ﻛﺎﺭﺷﻨﺎﺳﺎﻥ
ﺍﺗﺤﺎﺩﻳﻪ ﻃﻼ ﻭ ﺟﻮﺍﻫﺮﺍﺕ ﻭ ﺍﺩﺍﺭﻩ ﻛﻞ
ﺍﺳﺘﺎﻧﺪﺍﺭﺩ ﺍﺯ ﻣﺤﻞ ﺑﺎﺯﺭﺳﻰ ﻛﺮﺩﻧﺪ.
ﻭﻯ ﺍﻓــﺰﻭﺩ :ﭘــﺲ ﺍﺯ ﺑﺮﺭﺳــﻰﻫﺎﻯ ﺍﻭﻟﻴﻪ
ﻣﺸﺨﺺ ﺷــﺪ ﻣﺘﺼﺪﻯ ﻛﺎﺭﮔﺎﻩ ﻣﺒﺎﺩﺭﺕ ﺑﻪ
ﺁﺑﻜﺎﺭﻯ ﺭﻭﻛﺶ ﻃــﻼ ﺭﻭﻯ ﻣﺼﻨﻮﻋﺎﺕ ﻧﻘﺮﻩ
ﻛﺮﺩﻩ ﻭ ﺩﺭ ﻧﻬﺎﻳﺖ ﻛﺎﻻ ﺭﺍ ﺑﻪﻋﻨﻮﺍﻥ ﻣﺼﻨﻮﻋﺎﺕ
ﻃﻼﻯ ﺭﺍﻳﺞ ﺩﺭ ﺑﺎﺯﺍﺭ ﺗﻮﺯﻳﻊ ﻣﻰﻛﺮﺩ.
ﺍﺯ ﺍﻳــﻦﺭﻭ ﭘــﺲ ﺍﺯ ﺍﺣﺮﺍﺯ ﺍﻭﻟﻴــﻪ ﺗﺨﻠﻒ
ﺍﺭﺗﻜﺎﺑﻰ ﺑﺎ ﻫﻤﺎﻫﻨﮕﻰ ﻗﺎﺿﻰ ﺳــﻴﺎﺭ ﺗﻌﺰﻳﺮﺍﺕ
ﺣﻜﻮﻣﺘــﻰ ،ﺿﻤــﻦ ﭘﻠﻤــﺐ ﻛﺎﺭﮔﺎﻩ ،ﺗﻤﺎﻣﻰ
ﻣﺼﻨﻮﻋــﺎﺕ ﻣﺸــﻜﻮﻙ ﺩﺭ ﻣﺤــﻞ ﺿﺒﻂ ﻭ
ﺑﺮﺍﻯ ﺑﺮﺭﺳــﻰﻫﺎﻯ ﺗﺨﺼﺼﻰ ﺑﻪ ﺁﺯﻣﺎﻳﺸﮕﺎﻩ
ﺍﺳﺘﺎﻧﺪﺍﺭﺩ ﺍﺭﺳﺎﻝ ﺷﺪ.
ﭘﺎﻳﮕﺎﻩ ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ﺍﻳﺮﺍﻥ
ﺍﻣﺮﻭﺯﻩ ﻣﺎ ﺩﺭ ﺩﻧﻴﺎﻯ ﺭﻗﺎﺑﺘﻰ
ﻣﺤﺼــﻮﻻﺕ ﻭ ﺧﺪﻣــﺎﺕ ﺑــﻪ
ﺳــﺮ ﻣﻰﺑﺮﻳــﻢ ﻭ ﺑﺎﺯﺍﺭﻫــﺎﻯ
ﺍﻧﺤﺼــﺎﺭﻯ ﻛﻢﻛﻢ ﺑــﻪ ﭘﺎﻳﺎﻥ
ﻋﻤﺮ ﺧﻮﺩ ﻧﺰﺩﻳﻚ ﻣﻰﺷــﻮﻧﺪ
ﻭ ﺣﻜﻮﻣــﺖ ﻣﺮﺩﻡﺳــﺎﻻﺭﻯ
ﺣﻤﻴﺪﺭﺿﺎ ﻳﻌﻘﻮﺑﻰ
ﻣﺼﺮﻑﻛﻨﻨــﺪﮔﺎﻥ ،ﺣــﺮﻑ
ﺁﻭﻳﻨﻰ
ﻧﺨﺴــﺖ ﺭﺍ ﺩﺭ ﺑــﺎﺯﺍﺭ ﺭﻗﺎﺑﺘﻰ
ﻛﺎﺭﺷﻨﺎﺱ
ﻣﻰﺯﻧــﺪ .ﭼﺮﺍﻛﻪ ﺷــﺮﻛﺖﻫﺎ
ﻛﺴﺐﻭﻛﺎﺭ
ﺑﺮﺍﺳــﺎﺱ ﻧﺤﻮﻩ ﭘﺎﺳــﺨﮕﻮﻳﻰ
ﺑﻪ ﻧﻴﺎﺯ ﻭ ﺗﻘﺎﺿﺎﻯ ﻣﺸــﺘﺮﻳﺎﻥ
ﺧﻮﺩ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺟﺎﻳﮕﺎﻩ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﺫﻫﻦ ﺁﻧﻬﺎ ﻛﺴﺐ
ﻛﻨﻨــﺪ ﻭ ﺑﺎﻋﺚ ﺣﻔﻆ ﻣﺸــﺘﺮﻳﺎﻥ ﻗﺪﻳﻤﻰ ﻭ ﺟﺬﺏ
ﻣﺸﺘﺮﻳﺎﻥ ﺟﺪﻳﺪ ﺷﻮﻧﺪ.
ﺍﺯ ﺁﻧﺠﺎﻳــﻰ ﻛــﻪ ﻋﺼــﺮ ﺣﺎﺿﺮ ﻋﺼــﺮ ﺑﺮﻧﺪﻳﻨﮓ
)ﻧﺸﺎﻥﺳــﺎﺯﻯ( ﺍﺳــﺖ ،ﻧــﺎﻡ ﺗﺠــﺎﺭﻯ )ﺑﺮﻧﺪ( ﻳﻚ
ﻣﺤﺼﻮﻝ ﻳﺎ ﺧﺪﻣﺖ ،ﺗﺪﺍﻋﻰﻛﻨﻨﺪﻩ ﺗﺼﻮﻳﺮﻯ ﺍﺳــﺖ
ﻛــﻪ ﺩﺭ ﺫﻫﻦ ﻣﺸــﺘﺮﻳﺎﻥ ﺍﻳﺠﺎﺩ ﻣﻰﺷــﻮﺩ ﻭ ﺗﻤﺎﻡ
ﺳــﻄﻮﺡ ﻣﺨﺘﻠﻒ ﻳﻚ ﻛﺴــﺐﻭﻛﺎﺭ ﺭﺍ ﻓﺮﺍﻣﻰﮔﻴﺮﺩ.
ﭼﺮﺍﻛــﻪ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ﺑﺪﻭﻥ ﺩﺍﺷــﺘﻦ ﺳــﺎﺑﻘﻪ
ﺫﻫﻨﻰ ﻭ ﺁﺷــﻨﺎﻳﻰ ﻗﺒﻠﻰ ﺍﺯ ﻛﺎﻻﻫﺎ ،ﻗﺎﺩﺭ ﺑﻪ ﺍﻧﺘﺨﺎﺏ
ﺩﺭﺳﺖ ﻧﻴﺴﺘﻨﺪ.
ﭘﺲ ﻣﺎﻧﺪﮔﺎﺭﻯ ﺑﺮﻧﺪ ﺩﺭ ﺫﻫﻦ ﺍﻓﺮﺍﺩ ،ﺣﺎﺻﻞ ﺍﺭﺍﺋﻪ
ﻭ ﺛﺒــﺎﺕ ﺩﺭ ﺣﻔﻆ ﺳــﻄﺢ ﺧﺪﻣــﺎﺕ ﻭ ﻣﺤﺼﻮﻻﺕ
ﺑﺎﻛﻴﻔﻴــﺖ ﻭ ﺍﺭﺯﺷــﻤﻨﺪ ،ﻧﻮﺁﻭﺭﻯﻫــﺎ ﻭ ﻋﻤــﻞ ﺑﻪ
ﺧﻮﺍﺳﺖ ﻣﺸﺘﺮﻳﺎﻥ ﺍﺳﺖ ﻛﻪ ﺍﺭﺯﺵ ﻳﻚ ﻧﺎﻡ ﻭ ﻧﺸﺎﻥ
ﺗﺠﺎﺭﻯ ﺭﺍ ﻣﺸﺨﺺ ﻣﻰﻛﻨﺪ.
ﺑــﺎ ﺍﻓﺰﺍﻳــﺶ ﺭﻗﺎﺑــﺖ ﺩﺭ ﺑﺎﺯﺍﺭﻫــﺎﻯ ﺟﻬﺎﻧــﻰ ﻭ
ﻣﻨﻄﻘــﻪﺍﻯ ،ﺟﺮﻳــﺎﻥ ﺗﻮﻟﻴﺪ ﻭ ﺗﺠــﺎﺭﺕ ﺩﺭ ﺩﻧﻴﺎﻯ
ﺍﻣﺮﻭﺯ ﺑﻪ ﺣﺪﻯ ﮔﺴــﺘﺮﺩﻩ ﻭ ﻣﺘﻨﻮﻉ ﺷﺪﻩ ﺍﺳﺖ ﻛﻪ
ﺑﻰﻫﻴﭻ ﺗﺮﺩﻳﺪﻯ ﺩﺍﺷــﺘﻦ ﻳﻚ ﺑﺮﻧﺪ ،ﻳﻚ ﺍﻧﺘﺨﺎﺏ
ﻧﻴﺴﺖ ،ﺑﻠﻜﻪ ﺿﺮﻭﺭﺗﻰ ﺍﺟﺘﻨﺎﺏﻧﺎﭘﺬﻳﺮ ﺑﺮﺍﻯ ﺷﺮﻛﺖ
ﺍﺳﺖ.
ﺍﺯ ﺍﻳﻦﺭﻭ ﻧﺨﺴــﺘﻴﻦ ﻣﺮﺣﻠﻪ ﺍﺯ ﻣﺮﺍﺣﻞ ﺑﺮﻧﺪﻳﻨﮓ،
ﻧﺎﻡﮔﺬﺍﺭﻯ ﺑﺮﻧﺪ ﺍﺳﺖ.
ﻧﺎﻣﻰ ﻛﻪ ﺑﺮﺍﻯ ﺑﺮﻧﺪ ﺍﻧﺘﺨﺎﺏ ﻣﻰﺷــﻮﺩ ﺍﺯ ﻃﺮﻳﻖ
ﻧﺎﻡﻫــﺎﻯ ﺳــﺎﺧﺘﮕﻰ ﻭ ﻳــﺎ ﻧﺎﻡﻫــﺎﻯ ﻋﻤﻠﻜﺮﺩﻯ ﻭ
ﺗﻮﺻﻴﻔــﻰ ﺁﻥ ﻣﺤﺼﻮﻝ ﻳﺎ ﺧﺪﻣــﺖ ﻭ ﻳﺎ ﺍﺯ ﻧﺎﻡﻫﺎﻯ
ﺗﺸــﺒﻴﻬﻰ ﺍﻳﺠﺎﺩ ﻣﻰﺷــﻮﺩ ﻭ ﺩﺭ ﻭﺍﻗﻊ ﺑﺨﺸــﻰ ﺍﺯ
ﺍﺳــﺘﺮﺍﺗﮋﻯ ﺟﺎﻳﮕﺎﻩﺳــﺎﺯﻯ ﺑﺮﻧﺪ ﺍﺳﺖ ﻛﻪ ﻣﻰﺗﻮﺍﻧﺪ
ﺍﺭﺯﺵ ﻣﻮﺭﺩﻧﻈﺮ ﺑﺮﺍﻯ ﺑﺮﻧﺪ ﺭﺍ ﺑﻪ ﻣﺨﺎﻃﺒﺎﻥ ﻧﺸــﺎﻥ
ﺩﻫــﺪ ﻭ ﺁﻥ ﺭﺍ ﺗﻘﻮﻳﺖ ﻛﻨﺪ ﻭ ﻳﺎ ﻣﻮﺟﺐ ﻛﺎﻫﺶ ﺁﻥ
ﺷﻮﺩ.
ﻣﺮﺣﻠﻪ ﺑﻌﺪﻯ ،ﻃﺮﺍﺣﻰ ﺍﻭﻟﻴﻪ ﺑﺮﻧﺪ ﻳﺎ ﻫﻤﺎﻥ ﻧﺸﺎﻥ
ﺗﺠﺎﺭﻯ ﺍﺳﺖ.
ﺩﺭ ﻃﺮﺍﺣــﻰ ﻟﻮﮔــﻮ )ﻧﺸــﺎﻥ( ﻳــﻚ ﺑﺮﻧــﺪ ﺑﺎﻳﺪ
ﻣــﻮﺍﺭﺩﻯ ﻫﻤﭽﻮﻥ ﺯﻣﻴﻨﻪ ﻓﻌﺎﻟﻴﺖ ﺷــﺮﻛﺖ ،ﺍﻳﺠﺎﺩ
ﻃﺮﺡﻫــﺎﻯ ﻣﻨﺤﺼﺮﺑﻪﻓــﺮﺩ ﻭ ﺗﺸــﺎﺑﻪ ﻧﺪﺍﺷــﺘﻦ
ﺑﺎ ﻟﻮﮔــﻮ ﺳــﺎﻳﺮ ﻛﺴــﺐﻭﻛﺎﺭﻫﺎ ،ﻣﺸــﺨﺺ ﺑﻮﺩﻥ
ﺟﺰﺋﻴــﺎﺕ ﻟﻮﮔﻮ ﺩﺭ ﺗﻤﺎﻡ ﭘﻠﺖﻓﺮﻡﻫﺎ ﻭ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ
ﺭﻧﮓﻫــﺎﻯ ﻣﻨﺎﺳــﺐ ،ﻣﺪﻧﻈﺮ ﺻﺎﺣﺒــﺎﻥ ﺑﺮﻧﺪ ﻗﺮﺍﺭ
ﮔﻴﺮﺩ.
ﻫﻤﭽﻨﻴﻦ ﻫﺮ ﺑﺮﻧﺪﻯ ﺑﻪﻃﻮﺭﻣﻌﻤﻮﻝ ﻳﻚ ﺷــﻌﺎﺭ
ﺗﺒﻠﻴﻐﺎﺗﻰ ﺑﺮﺍﻯ ﺧﻮﺩ ﺍﻧﺘﺨﺎﺏ ﻣﻰﻛﻨﺪ.
ﺍﻳــﻦ ﺷــﻌﺎﺭ ﻣﻰﺗﻮﺍﻧــﺪ ﺩﺭ ﻃﺮﺍﺣــﻰ ﺑﺮﻧــﺪ ﻳﺎ
ﺑﺴــﺘﻪﺑﻨﺪﻯ ﻣﺤﺼﻮﻝ ﻣﻮﺭﺩﺍﺳــﺘﻔﺎﺩﻩ ﻗﺮﺍﺭ ﮔﻴﺮﺩ ﺗﺎ
ﻫﻤﻮﺍﺭﻩ ﻣﺨﺎﻃﺒﺎﻥ ﺧﻮﺩ ﺭﺍ ﺗﺤﺖ ﺗﺎﺛﻴﺮ ﻗﺮﺍﺭ ﺩﻫﺪ.
ﺍﻣﺎ ﻳﻜﻰ ﺍﺯ ﻧﻜﺎﺕ ﺍﺳﺎﺳﻰ ﺩﺭ ﻧﺸﺎﻥﺳﺎﺯﻯ ﺗﺠﺎﺭﻯ
ﺑﺤﺚ ﺧﻼﻗﻴﺖ ﺩﺭ ﺑﺮﻧﺪﻳﻨﮓ ﺍﺳﺖ.
ﺧﻼﻗﻴــﺖ ﻣﺤﺘﻮﺍﻳــﻰ ﺑﺮﻧﺪ ﺭﺍ ﻣﻰﺗــﻮﺍﻥ ﺑﻪ ﻏﻮﻝ
ﭼﺮﺍﻍ ﺟﺎﺩﻭ ﻛﻪ ﺑﻪ ﻳﻜﺒﺎﺭﻩ ﻇﺎﻫﺮ ﻣﻰﺷــﻮﺩ ،ﺗﺸﺒﻴﻪ
ﻛﺮﺩ.
ﺑﺮﻧﺪﻫــﺎﻯ ﻣﻌﺘﺒﺮ ﺩﻧﻴﺎ ﺍﺭﺗﺒﺎﻁﺷــﺎﻥ ﺑﺎ ﻣﺤﺘﻮﺍﻯ
ﺭﺳــﺎﻧﻪﺍﻯ ﻭ ﺧﺒﺮﻯ ﻣﺸــﺨﺺ ﺍﺳﺖ ﻭ ﻃﺒﻖ ﺁﻥ ﺑﻪ
ﻣﺤﺘﻮﺍﺳﺎﺯﻯ ﺩﺭ ﻣﻌﺮﻓﻰ ﻣﺤﺼﻮﻻﺕ ﻭ ﺧﺪﻣﺎﺕ ﺧﻮﺩ
ﺩﺭ ﻛﻨﺎﺭ ﻓﻌﺎﻟﻴﺖﻫﺎﻯ ﺗﺒﻠﻴﻐﺎﺗﻰ ﻭ ﭘﻴﺸــﺒﺮﺩ ﻓﺮﻭﺵ
ﺍﺩﺍﻣﻪ ﻣﻰﺩﻫﻨﺪ ،ﻧﻪ ﺍﻳﻨﻜﻪ ﺑﻪ ﺗﻨﻬﺎﻳﻰ ﻭ ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ
ﺍﺑﺰﺍﺭﻫــﺎﻯ ﻣﺨﺘﻠﻒ ﺗﺒﻠﻴﻐﺎﺕ ﻭ ﻫﺰﻳﻨﻪﻫﺎﻯ ﺯﻳﺎﺩ ﺁﻥ،
ﺑﻪ ﻣﻌﺮﻓﻰ ﺑﺮﻧﺪ ﺑﭙﺮﺩﺍﺯﻧﺪ.
ﭼﺮﺍﻛــﻪ ﺍﻣﺮﻭﺯﻩ ﺩﻳﮕﺮ ﺷــﻌﺎﺭ »ﺗﺒﻠﻴﻐــﺎﺕ ﻫﺰﻳﻨﻪ
ﻧﻴﺴــﺖ« ﻛﻠﻴﺸﻪﺍﻯ ﺷــﺪﻩ ﻭ ﺑﺎﻳﺪ ﮔﻔﺖ »ﺗﺒﻠﻴﻐﺎﺕ
ﺧﻮﺏ ﻭ ﺧﻼﻕ ﻫﺰﻳﻨﻪ ﻧﻴﺴﺖ«.
ﭘﺲ ﻣﺎﻧﺪﮔﺎﺭﻯ ﻧﺎﻡ ﺑﺮﻧﺪ ﺩﺭ ﺫﻫﻦ ﻣﺸــﺘﺮﻯ ﻳﻜﻰ
ﺍﺯ ﻣﻬﻢﺗﺮﻳﻦ ﮔﺎﻡﻫﺎﻯ ﺭﺷﺪ ﻭ ﺗﻮﺳﻌﻪ ﻛﺴﺐﻭﻛﺎﺭﻫﺎ
ﺍﺳــﺖ ﻛﻪ ﺑﺎﻳــﺪ ﺑﻪ ﻋﻨــﻮﺍﻥ ﺍﻭﻟﻮﻳﺖﻫﺎﻯ ﻧﺨﺴــﺖ
ﻣﻮﺭﺩﺗﻮﺟﻪ ﻗﺮﺍﺭ ﮔﻴﺮﺩ.
ﺯﻳﺮﺍ ﭘﺲ ﺍﺯ ﺭﺷﺪ ﻳﻚ ﺷﺮﻛﺖ ،ﺍﻳﻦ ﻧﺎﻡ ﺑﺮﻧﺪ ﺍﺳﺖ
ﻛــﻪ ﺳــﺒﺐ ﺟــﺬﺏ ﻣﺸــﺘﺮﻳﺎﻥ ﺑﻪ ﺳــﻤﺖ ﺧﻮﺩ
ﻣﻰﺷﻮﺩ.
ﺩﺭ ﻧﺘﻴﺠﻪ ﺑﺮﻧﺪ ﻳﻚ ﻣﻔﻬﻮﻡ ﻣﺸﺘﺮﻯﻣﺤﻮﺭ ﺍﺳﺖ
ﻭ ﺷﻬﺮﺕ ﻳﻚ ﻛﺴﺐﻭﻛﺎﺭ ،ﻣﻮﺗﻮﺭ ﻣﺤﺮﻙ ﺩﺭ ﺍﻳﺠﺎﺩ
ﺍﻋﺘﺒﺎﺭ ﻭ ﺛﺒﺎﺕ ﺑﺮﻧﺪ ﺷﻤﺎ ﺍﺳﺖ.
ﮔﺮﺩﺷﮕﺮﻯ
ﺷﻨﺒﻪ
15ﻣﻬﺮ 1396
16ﻣﺤﺮﻡ 1439
7ﺍﻛﺘﺒﺮ 2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /273ﭘﻴﺎﭘﻰ 422
4
ﻳﺎﺩﺩﺍﺷﺖ
ﻳﻚ ﺳــﺎﻝ ﺍﺯ ﻓﻌﺎﻟﻴــﺖ ﺭﻭﺯﻧﺎﻣﻪ
ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ ﻣﻰﮔــﺬﺭﺩ ﻭ
ﺩﺭ ﺍﻳــﻦ ﻣﺪﺕ ،ﺭﻭﺯﻧﺎﻣــﻪ ﺗﻐﻴﻴﺮﺍﺕ
ﺑﺴﻴﺎﺭﻯ ﺭﺍ ﺗﺠﺮﺑﻪ ﻛﺮﺩﻩ ﺍﺳﺖ ،ﻳﻜﻰ
ﺍﺯ ﻭﻳﮋﮔﻰﻫﺎﻯ ﻣﺜﺒﺖ ﺍﻳﻦ ﺭﻭﺯﻧﺎﻣﻪ،
ﺩﺭ ﺍﺧﺘﻴــﺎﺭ ﺩﺍﺷــﺘﻦ ﻳــﻚ ﺻﻔﺤﻪ
ﺻﺒﺎ ﺭﺿﺎﻳﻰ
ﻛﺎﻣﻞ ﮔﺮﺩﺷــﮕﺮﻯ ،ﺻﻨﺎﻳﻊﺩﺳﺘﻰ
ﺭﻭﺯﻧﺎﻣﻪﻧﮕﺎﺭ
ﻭ ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕــﻰ ﺑﻮﺩ .ﻃﻰ ﺍﻧﺘﻘﺎﻝ
ﺻﻔﺤــﻪ ﮔﺮﺩﺷــﮕﺮﻯ ﺍﺯ ﺭﻭﺯﻧﺎﻣــﻪ
»ﮔﺴــﺘﺮﺵﺻﻤﺖ« ﺑﻪ »ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ« ،ﻭﺍﺑﺴــﺘﮕﻰ
ﺍﻳــﻦ ﺻﻔﺤﻪ ﺑﻪ ﺗﺠــﺎﺭﺕ ﻛﺎﻫﺶ ﻳﺎﻓﺖ ﻭ ﺍﻣــﻜﺎﻥ ﭘﺮﺩﺍﺧﺘﻦ
ﺑــﻪ ﻣﻮﺿﻮﻉﻫﺎﻯ ﻣﺮﺑﻮﻁ ﺑﻪ ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕﻰ ﺑﻴﺸــﺘﺮ ﺷــﺪ.
ﺍﻟﺒﺘﻪ ﮔﺮﺩﺷــﮕﺮﻯ ﻭ ﺻﻨﺎﻳﻊﺩﺳــﺘﻰ ﻫــﺮ ﺩﻭ ﺩﺭﺁﻣﺪﺯﺍﻳﻰ ﻭ
ﺍﺭﺯﺁﻭﺭﻯ ﺩﺍﺷــﺘﻪ ﻭ ﺑﻪ ﺗﺠﺎﺭﺕ ﻭﺍﺑﺴــﺘﻪ ﻫﺴــﺘﻨﺪ ،ﺍﻣﺎ ﺩﺭ ﺍﻳﻦ
ﺭﻭﺯﻧﺎﻣﻪ ،ﺑﻪ ﺻﻨﻌﺖ ﮔﺮﺩﺷــﮕﺮﻯ ﺑﻪﻃﻮﺭ ﻋﻠﻤﻰ ﻭ ﺗﺨﺼﺼﻰ
ﭘﺮﺩﺍﺧﺘﻪ ﺷﺪ .ﻫﻤﭽﻨﻴﻦ ﺑﺮ ﮔﺴﺘﺮﺵ ﺻﻨﺎﻳﻊﺩﺳﺘﻰ ﺑﻪﻋﻨﻮﺍﻥ
ﺣﻮﺯﻩﺍﻯ ﺍﺷــﺘﻐﺎﻟﺰﺍ ﺩﺭ ﺭﻭﺳــﺘﺎﻫﺎ ﻭ ﺷﻬﺮﻫﺎﻯ ﻛﻮﭼﻚ ﺗﺎﻛﻴﺪ
ﻭ ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕﻰ ﻛﺸــﻮﺭ ﺁﺳﻴﺐﺷﻨﺎﺳﻰ ﺷــﺪ .ﺩﺭ ﺭﻭﺯﻧﺎﻣﻪ
ﮔﺴﺘﺮﺵﺗﺠﺎﺭﺕ ﺍﺧﺘﻴﺎﺭ ﻛﺎﻣﻞ ﺑﺮﺍﻯ ﭘﺮﺩﺍﺧﺘﻦ ﺑﻪ ﺣﻮﺯﻩﻫﺎﻯ
ﮔﺮﺩﺷــﮕﺮﻯ ،ﺻﻨﺎﻳﻊﺩﺳــﺘﻰ ﻭ ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕﻰ ﺩﺍﺩﻩ ﺷﺪ ﺗﺎ
ﺑــﻪ ﺗﻤﺎﻣﻰ ﻣﺒﺎﺣﺚ ﻣﺮﺗﺒﻂ ﺑﺎ ﺍﻳﻦ 3ﺣﻮﺯﻩ ﭘﺮﺩﺍﺧﺘﻪ ﺷــﻮﺩ ﻭ
ﻋﻼﻭﻩ ﺑﺮ ﻣﻄﺮﺡ ﻛﺮﺩﻥ ﻋﻠﻢ ﮔﺮﺩﺷــﮕﺮﻯ ،ﺗﺨﻠﻒﻫﺎﻯ ﺍﻧﺠﺎﻡ
ﺷــﺪﻩ ﺩﺭ ﺍﻳﻦ ﺣﻮﺯﻩ ﻧﻴﺰ ﻣﻄﺮﺡ ﺷــﻮﺩ .ﻫﻤﭽﻨﻴﻦ ﻣﺸﻜﻼﺕ
ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕﻰ ﻛﺸــﻮﺭ ﺩﺭ ﺳــﻄﺢ ﻣﻠﻰ ﻭ ﺟﻬﺎﻧﻰ ﺑﺮﺭﺳﻰ ﻭ
ﺳــﻌﻰ ﺷﺪ ﻫﻨﺮﻣﻨﺪﺍﻥ ﺑﻰﻣﺎﻧﻨﺪ ﺻﻨﺎﻳﻊﺩﺳﺘﻰ ﺩﺭ ﺭﻭﺳﺘﺎﻫﺎ ﻭ
ﺷﻬﺮﻫﺎﻯ ﻛﻮﭼﻚ ﺑﻪ ﻣﺨﺎﻃﺒﺎﻥ ﺧﻮﺩ ﻣﻌﺮﻓﻰ ﺷﻮﻧﺪ.
ﺩﺭ ﻳﻚ ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ ﺭﻭﺯﻧﺎﻣﻪﻫــﺎ ،ﭘﺎﻳﮕﺎﻩﻫﺎﻯ ﺧﺒﺮﻯ،
ﺳــﺎﻳﺖﻫﺎ ،ﻫﻔﺘﻪﻧﺎﻣﻪﻫﺎ ﻭ ﻣﺎﻫﻨﺎﻣﻪﻫﺎﻯ ﺗﺨﺼﺼﻰ ﺑﺴﻴﺎﺭﻯ
ﺩﺭ ﺯﻣﻴﻨﻪ ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕﻰ ،ﺻﻨﺎﻳﻊﺩﺳــﺘﻰ ﻭ ﮔﺮﺩﺷــﮕﺮﻯ
ﺁﻏــﺎﺯ ﺑﻪ ﻓﻌﺎﻟﻴﺖ ﻛﺮﺩﻧﺪ ﻛﻪ ﻭﺟﻮﺩ ﺭﺳــﺎﻧﻪﻫﺎﻯ ﺗﺨﺼﺼﻰ ﺩﺭ
ﺣﻮﺯﻩﻫﺎﻯ ﮔﺮﺩﺷــﮕﺮﻯ ،ﺻﻨﺎﻳﻊﺩﺳــﺘﻰ ﻭ ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕﻰ
ﻧﺸــﺎﻧﮕﺮ ﺍﻫﻤﻴﺖ ﺍﻳﻦ 3ﺣﻮﺯﻩ ﺩﺭ ﺷﺮﺍﻳﻂ ﻛﻨﻮﻧﻰ ﻛﺸﻮﺭﻣﺎﻥ
ﺍﺳــﺖ .ﺍﺯ ﺳــﻮﻳﻰ ﺩﻳﮕﺮ ﺣﺴــﻦ ﺭﻭﺣﺎﻧﻰ ،ﺭﻳﻴﺲﺟﻤﻬﻮﺭﻯ
ﻛﺸــﻮﺭﻣﺎﻥ ﻧﻴــﺰ ﺑﺎﺭﻫﺎ ﭼــﻪ ﺩﺭ ﻣﻨﺎﻇﺮﺍﺕ ﺳﻴﺎﺳــﻰ ﺧﻮﺩ ﺑﺎ
ﺩﻳﮕﺮ ﻧﺎﻣﺰﺩﻫﺎﻯ ﺭﻳﺎﺳــﺖﺟﻤﻬﻮﺭﻯ ﻭ ﭼﻪ ﺩﺭ ﻣﺼﺎﺣﺒﻪﻫﺎﻯ
ﺗﻠﻮﻳﺰﻳﻮﻧﻰ ﺑﺮ ﺍﻫﻤﻴﺖ ﮔﺮﺩﺷــﮕﺮﻯ ﻭ ﺻﻨﺎﻳﻊﺩﺳــﺘﻰ ﺗﺎﻛﻴﺪ
ﻛﺮﺩ .ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ ﮔﻤﺎﻧﻪﺯﻧﻰﻫﺎﻯ ﺑﺴﻴﺎﺭﻯ ﺩﺭﺑﺎﺭﻩ ﺗﺒﺪﻳﻞ
ﺳــﺎﺯﻣﺎﻥ ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕﻰ ،ﺻﻨﺎﻳﻊﺩﺳــﺘﻰ ﻭ ﮔﺮﺩﺷﮕﺮﻯ ﺑﻪ
ﻭﺯﺍﺭﺗﺨﺎﻧــﻪ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻛﻪ ﺛﺎﺑﺖ ﻣﻰﻛﻨــﺪ ﺍﺯ ﺍﻳﻦ ﭘﺲ ﺩﻳﮕﺮ
ﺍﻳﻦ 3ﺣﻮﺯﻩ ﻣﻬﻢ ﻛﺸــﻮﺭ ﺣﻴﺎﻁﺧﻠــﻮﺕ ﺩﻭﻟﺖﻫﺎ ﻧﺨﻮﺍﻫﻨﺪ
ﺑــﻮﺩ ﻭ ﺩﻭﻟﺘﻤﺮﺩﺍﻥ ﺑﺮ ﺍﻫﻤﻴــﺖ ﺁﻥ ﭘﻰ ﺧﻮﺍﻫﻨﺪ ﺑﺮﺩ ﻛﻪ ﺍﻳﻦ 3
ﺣﻮﺯﻩ ﻣﻮﺗﻮﺭ ﺗﻮﺳــﻌﻪ ﺍﻗﺘﺼﺎﺩﻯ ﻭ ﻣﻌﺮﻓﻰ ﻭ ﻣﺤﺎﻓﻆ ﺍﺭﺯﺵﻫﺎ
ﻭ ﻫﻮﻳــﺖ ﺍﻳﺮﺍﻥ ﺑﻪ ﻣﺮﺩﻣﺎﻥ ﻛﺸــﻮﺭ ﺧﻮﺍﻫﻨﺪ ﺑــﻮﺩ .ﺩﺭ ﺯﻣﻴﻨﻪ
ﺣﻮﺯﻩﻫﺎﻯ ﮔﺮﺩﺷﮕﺮﻯ ،ﺻﻨﺎﻳﻊﺩﺳﺘﻰ ﻭ ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕﻰ ﺑﺎﻳﺪ
ﮔﻔــﺖ؛ ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕﻰ ﻧﻪ ﺗﻨﻬﺎ ﺑﻴﺎﻧﮕﺮ ﻫﻮﻳﺖ ﺍﻳﺮﺍﻥ ،ﺗﺎﺭﻳﺦ ﻭ
ﺗﻤﺪﻥ ﻗﺪﻣﺖﺩﺍﺭ ﻛﺸﻮﺭﻣﺎﻥ ﻭ ﻧﺸﺎﻧﺪﻫﻨﺪﻩ ﺍﺭﺯﺵﻫﺎﻯ ﻛﺸﻮﺭ
ﺍﺳﺖ ،ﺑﻠﻜﻪ ﺭﻭﻧﻖ ﺑﺨﺶ ﮔﺮﺩﺷﮕﺮﻯ ﻓﺮﻫﻨﮕﻰ ﺩﺭ ﻛﺸﻮﺭ ﺑﻮﺩﻩ
ﻭ ﻣﺤﺎﻓﻈــﺖ ﺍﺯ ﺁﻥ ﺍﻟﺰﺍﻣﻰ ﺍﺳــﺖ ﻛﻪ ﻣﺪﻳــﺮﺍﻥ ﺍﻳﻦ ﺭﻭﺯﻧﺎﻣﻪ
ﺍﺧﺘﻴﺎﺭ ﻛﺎﻣﻞ ﺑﺮﺍﻯ ﺁﺳﻴﺐﺷﻨﺎﺳــﻰ ﻭ ﺑﻴﺎﻥ ﻣﺸﻜﻼﺕ ﺣﻮﺯﻩ
ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕﻰ ﺭﺍ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﺧﺒﺮﻧﮕﺎﺭ ﺁﻥ ﻗﺮﺍﺭ ﺩﺍﺩﻧﺪ ﺗﺎ ﺑﺘﻮﺍﻧﺪ
ﺩﻏﺪﻏﻪﻫــﺎ ﻭﻧﮕﺮﺍﻧﻰﻫــﺎﻯ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﺍﻳﻦ ﺣــﻮﺯﻩ ﺑﻴﺎﻥ ﻛﻨﺪ.
ﺩﺭﺑﺎﺭﻩ ﺻﻨﺎﻳﻊﺩﺳــﺘﻰ ﻧﻴﺰ ﺑﺎﻳﺪ ﮔﻔﺖ ﺗــﺎ ﺯﻣﺎﻧﻰ ﻛﻪ ﺧﺒﺮﻧﮕﺎﺭ
ﺁﻥ ﻧﺒﺎﺷــﻴﺪ ﻫﺮﮔﺰ ﺩﺭ ﻧﺨﻮﺍﻫﻴــﺪ ﻳﺎﻓﺖ ﭼﻪ ﻣﺮﺩﻡ ﻫﻨﺮﻣﻨﺪﻯ
ﺩﺭ ﺍﻳــﻦ ﻛﺸــﻮﺭ ﺯﻧﺪﮔﻰ ﻣﻰﻛﻨﻨﺪ ،ﺯﻣﺎﻧﻰ ﻛــﻪ ﺑﻪ ﻣﺪﺕ ﻳﻚ
ﺳﺎﻝ ﺩﺭ ﺣﻮﺯﻩ ﺻﻨﺎﻳﻊﺩﺳﺘﻰ ﻓﻌﺎﻟﻴﺖ ﻛﻨﻴﺪ ﺩﺭ ﺧﻮﺍﻫﻴﺪ ﻳﺎﻓﺖ
ﻣﺮﺩﻡ ﺭﻭﺳﺘﺎﻫﺎ ﻭ ﺷﻬﺮﺳﺘﺎﻥﻫﺎﻯ ﺍﻳﺮﺍﻥ ﺯﻣﻴﻦ ﭼﻪ ﻫﻨﺮﻣﻨﺪﺍﻥ
ﻓﻮﻕﺍﻟﻌــﺎﺩﻩ ﻭ ﭼﻪ ﻣﺮﺩﻣﺎﻥ ﺧﻮﻧﮕﺮﻡ ﻭ ﻓﺮﻭﺗﻨﻰ ﻫﺴــﺘﻨﺪ ﻭ ﺑﺎ
ﺟﺎﻥ ﻭ ﺩﻝ ﺑﻪ ﻫﻨﺮﻣﻨﺪﺍﻥ ﺻﻨﺎﻳﻊﺩﺳــﺘﻰ ﺧﻮﺍﻫﻴﺪ ﭘﺮﺩﺍﺧﺖ،
ﺍﺯ ﻣﺸﻜﻼﺕ ﻭ ﭼﺎﻟﺶﻫﺎﻯ ﻓﻌﺎﻟﻴﺖ ﺁﻧﻬﺎ ﺧﻮﺍﻫﻴﺪ ﮔﻔﺖ ﻭ ﻫﻨﺮ
ﺁﻧﻬﺎ ﺭﺍ ﺑﻪ ﺍﻃﻼﻉ ﻣﺮﺩﻡ ﺧﻮﺍﻫﻴﺪ ﺭﺳﺎﻧﺪ.
ﺑــﺎ ﺍﻳﻨﻜــﻪ ﻫﻨــﻮﺯ ﺩﺭ ﺍﻳــﺮﺍﻥ ﺍﻳﻦ ﺍﻣــﺮ ﭘﺬﻳﺮﻓﺘﻪ ﻧﺸــﺪﻩ،
ﺍﻣﺎ ﮔﺮﺩﺷــﮕﺮﻯ ﻳــﻚ ﺻﻨﻌﺖ ﺍﺳــﺖ ،ﺻﻨﻌﺘــﻰ ﭘﻴﭽﻴﺪﻩ،
ﺯﻭﺩﺑﺎﺯﺩﻩ ،ﺑﺎ ﺑﻴﺸﺘﺮﻳﻦ ﺍﺷــﺘﻐﺎﻟﺰﺍﻳﻰ ﻭ ﺍﺭﺯﺁﻭﺭﻯ .ﺍﻳﻦ ﺻﻨﻌﺖ
ﺩﺭ ﻫــﺮ ﻣﻨﻄﻘﻪﺍﻯ ﻧﺴــﺨﻪ ﻭﻳﮋﻩ ﺧــﻮﺩ ﺭﺍ ﺩﺍﺭﺩ ،ﻣﺘﺎﺳــﻔﺎﻧﻪ
ﺍﻃﻼﻋــﺎﺕ ﺩﺭﺑــﺎﺭﻩ ﻇﺮﻓﻴﺖﻫــﺎ ﻭ ﺟﺎﺫﺑﻪﻫﺎﻯ ﮔﺮﺩﺷــﮕﺮﻯ
ﺍﻳﺮﺍﻥ ﺑﻴﻦ ﻣﺮﺩﻡ ﻛﺸــﻮﺭﻣﺎﻥ ﺑﺴــﻴﺎﺭ ﻛﻢ ﺍﺳــﺖ ﻭ ﻣﻘﺼﺮ ﺍﻳﻦ
ﺍﻣﺮ ﻧﻴﺰ ﻣﺪﻳﺮﺍﻥ ﻭ ﻣﺴــﺌﻮﻻﻥ ﮔﺮﺩﺷــﮕﺮﻯ ﻛﺸﻮﺭ ﻫﺴﺘﻨﺪ،
ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﺍﻳﺮﺍﻧﻴــﺎﻥ ﭘــﺲ ﺍﺯ ﺩﺭﻳﺎﻓﺘﻦ ﺍﻳﻦ ﺍﻣــﺮ ﻛﻪ ﺍﻳﺮﺍﻥ
ﭼﻪ ﺟﺎﺫﺑﻪﻫﺎﻯ ﮔﺮﺩﺷــﮕﺮﻯ ﻣﺘﻌﺪﺩﻯ ﺩﺍﺭﺩ ﻭ ﻣﻨﺎﻃﻖ ﺑﻜﺮ ﻭ
ﺯﻳﺒﺎﻯ ﻃﺒﻴﻌﻰ ﺁﻥ ﺗﺎ ﭼﻪ ﺣﺪ ﺑﻰﻧﻈﻴﺮ ﺍﺳــﺖ ،ﻧﮕﺮﺵ ﺗﺎﺯﻩﺍﻯ
ﻧﺴــﺒﺖ ﺑﻪ ﻛﺸﻮﺭﺷــﺎﻥ ﭘﻴﺪﺍ ﻣﻰﻛﻨﻨﺪ ﻭ ﺩﻳﮕﺮ ﻛﺸــﻮﺭﻫﺎﻯ
ﺑﻴﮕﺎﻧــﻪ ﺭﺍ ﺍﺭﺟﺢﺗــﺮ ﺍﺯ ﺍﻳــﺮﺍﻥ ﻧﻤﻰﺩﺍﻧﻨﺪ .ﻣﺪﻳــﺮﺍﻥ ﺭﻭﺯﻧﺎﻣﻪ
ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ ﺑﻪ ﺩﻟﻴــﻞ ﻣﻴﻬﻦﺩﻭﺳــﺘﻰ ﻭ ﺩﻏﺪﻏﻪﺍﻯ
ﻛﻪ ﺩﺭﺑﺎﺭﻩ ﻓﺮﻫﻨﮓ ،ﺗﻤﺪﻥ ﻭ ﺍﻗﺘﺼﺎﺩ ﻛﺸﻮﺭﺷــﺎﻥ ﺩﺍﺷــﺘﻨﺪ
ﺩﺭ ﺻﻔﺤﻪ ﮔﺮﺩﺷــﮕﺮﻯ ،ﺻﻨﺎﻳﻊﺩﺳــﺘﻰ ﻭ ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕﻰ
ﺍﺟــﺎﺯﻩ ﭘﺮﺩﺍﺧﺘﻦ ﺑــﻪ ﺗﻤﺎﻣﻰ ﺣﻮﺯﻩﻫﺎﻯ ﻣﻴﻬﻦﺩﻭﺳــﺘﺎﻧﻪ ﺭﺍ
ﺩﺍﺩﻩ ﻭ ﻣﻮﺿﻮﻉﻫﺎﻳﻰ ﻛﻪ ﻣﻰﺗﻮﺍﻧﺴــﺖ ﻣﻮﺟــﺐ ﺍﺭﺗﻘﺎﻯ ﺍﻳﻦ
3ﺣﻮﺯﻩ ﺷــﻮﺩ ﻭ ﺑﻪ ﺍﻳﺮﺍﻥﺯﻣﻴﻦ ﺩﺭ ﭘﻴﺸﺒﺮﺩ ﺍﻫﺪﺍﻑ ﻓﺮﻫﻨﮕﻰ
ﻭ ﺍﻗﺘﺼــﺎﺩﻯ ﻛﻤﻚ ﻛﻨــﺪ ﺭﺍ ﺑﻪ ﺑﻨﺪﻩ ﺣﻘﻴــﺮ ﺩﺍﺩﻧﺪ ﺗﺎ ﻫﺮ ﺭﻭﺯ
ﮔﺎﻣﻰ ﺩﺭ ﺭﺍﺳﺘﺎﻯ ﺗﻮﺳﻌﻪ ﻛﺸﻮﺭﻣﺎﻥ ﺩﺭ ﻋﺮﺻﻪﻫﺎﻯ ﻣﺨﺘﻠﻒ
ﺍﺟﺘﻤﺎﻋﻰ ،ﻓﺮﻫﻨﮕﻰ ﻭ ﺍﻗﺘﺼﺎﺩﻯ ﺑﺮﺩﺍﺭﻳﻢ .ﺍﺯ ﻣﺪﻳﺮﺍﻥ ﺩﻟﺴﻮﺯ
ﻭ ﻣﻴﻬﻦﺩﻭﺳﺖ ﺍﻳﻦ ﺭﻭﺯﻧﺎﻣﻪ ﺳﭙﺎﺳﮕﺰﺍﺭﻡ.
ﻧﻤﺎﻳﻰ ﺍﺯ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ
ﺭﻭﺯﻧﺎﻣﻪﺍﻯ ﺑﺎ
ﺩﻏﺪﻏﻪ ﻣﻴﻬﻦ ﺩﻭﺳﺘﻰ
ﭘﺮﻭﻧـﺪﻩ ﺛﺒﺖ ﺟﻬﺎﻧﻰ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﺍﺯﺳـﻮﻯ ﺍﻳﺮﺍﻥ ﻫﻨﻮﺯ ﺑﻪ ﻳﻮﻧﺴـﻜﻮ
ﺻﺒﺎ ﺭﺿﺎﻳﻰ
expo@tejaratdaily.comﺍﺭﺳـﺎﻝ ﻧﺸـﺪﻩ ﺍﺳـﺖ .ﺩﻟﻴﻞ ﺍﻳﻦ ﺍﻣـﺮ ﻧﻴﺰ ﺩﺧﺎﻟﺖﻫـﺎ ﻭ ﺍﺩﻋﺎﻫـﺎﻯ ﺟﻤﻬﻮﺭﻯ
ﺁﺫﺭﺑﺎﻳﺠـﺎﻥ ﺑـﺮﺍﻯ ﺛﺒﺖ ﺟﻬﺎﻧﻰ ﺍﻳـﻦ ﺟﻨﮕﻞﻫﺎ ﺑﻪ ﻧﺎﻡ ﺧﻮﺩ ﺑﻮﺩﻩ ﻛﻪ ﺍﺯ ﺳـﻮﻯ
ﻳﻮﻧﺴـﻜﻮ ﺭﺩ ﺷﺪ ،ﺯﻳﺮﺍ ﻣﺴﺎﺣﺖ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﺁﺫﺭﺑﺎﻳﺠﺎﻥ ﺑﺴﻴﺎﺭ ﻛﻤﺘﺮ
ﺍﺯ ﻣﺴـﺎﺣﺖ ﺍﻳﻦ ﺟﻨﮕﻞﻫﺎ ﺩﺭ ﺍﻳﺮﺍﻥ ﺍﺳـﺖ ﻭ ﺟﻤﻬﻮﺭﻯ ﺁﺫﺭﺑﺎﻳﺠﺎﻥ ﺟﻨﮕﻞﻫﺎﻯ ﺧﻮﺩ ﺭﺍ ﺑﻪ ﭘﺎﺭﻙ
ﺗﻐﻴﻴـﺮ ﺩﺍﺩﻩ ،ﺍﻣـﺎ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﺍﻳـﺮﺍﻥ ﺑﻜﺮﺗﺮ ﻭ ﺩﺳـﺖ ﻧﺨﻮﺭﺩﻩﺗﺮ ﺑﺎﻗـﻰ ﻣﺎﻧﺪﻩﺍﻧﺪ .ﺍﻳﻦ
ﭼﺎﻟﺶﻫﺎ ﻣﻮﺟﺐ ﺗﺎﺧﻴﺮ ﺩﺭ ﺍﺭﺳـﺎﻝ ﻭ ﺗﺪﻭﻳﻦ ﭘﺮﻭﻧﺪﻩ ﺛﺒﺖ ﺟﻬﺎﻧﻰ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﺍﺯ ﺳﻮﻯ
ﺍﻳﺮﺍﻥ ﺷـﺪﻩ ﺗﺎ ﺍﻳﻨﻜﻪ ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﻛﺎﺭﺷﻨﺎﺳﺎﻥ ﻳﻮﻧﺴـﻜﻮ ﺍﻳﺮﺍﻥ ﺭﺍ ﻣﺴﺌﻮﻝ ﺗﺪﻭﻳﻦ ﭘﺮﻭﻧﺪﻩ ﺛﺒﺖ
ﺟﻬﺎﻧﻰ ﺍﻳﻦ ﺟﻨﮕﻞﻫﺎ ﺩﺭ ﻳﻮﻧﺴﻜﻮ ﺍﻋﻼﻡ ﻛﺮﺩﻧﺪ.
ﭼﺎﻟﺶﻫﺎﻯ ﭘﺮﻭﻧﺪﻩ ﺛﺒﺖ ﺟﻬﺎﻧﻰ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ
ﺗﻮﺳﻌﻪ ﻧﺎﭘﺎﻳﺪﺍﺭ ،ﺁﺳﻴﺐﺯﺍﺗﺮ ﺍﺯ ﻋﺼﺮ ﻳﺨﺒﻨﺪﺍﻥ ﺑﻮﺩ
ﺟﻨﮕﻞﻫــﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﻳﻜﻰ ﺍﺯ
ﻣﻨﺤﺼﺮ ﺑﻪ ﻓﺮﺩﺗﺮﻳــﻦ ،ﺯﻳﺒﺎﺗﺮﻳﻦ
ﻭ ﻗﺪﻳﻤﻰﺗﺮﻳــﻦ ﺟﻨﮕﻞﻫﺎﻯ ﺩﻧﻴﺎ
ﺑﻪ ﺷــﻤﺎﺭ ﻣﻰﺭﻭﻧﺪ ﻛــﻪ ﺩﺭ ﺍﻳﺮﺍﻥ
ﻭﺍﻗﻊ ﺷــﺪﻩﺍﻧﺪ .ﺍﻳﻦ ﺟﻨﮕﻞﻫﺎ ﺩﺭ
ﺷــﻴﺐ ﺷﻤﺎﻟﻰ ﺭﺷــﺘﻪ ﻛﻮﻩ ﺍﻟﺒﺮﺯ
ﻣﺸﺮﻑ ﺑﻪ ﺩﺭﻳﺎﻯ ﺧﺰﺭ ﻭﺍﻗﻊ ﺷﺪﻩ
ﻭ ﻣﻨﻄﻘﻪ ﻭﺳــﻴﻌﻰ ﺍﺯ ﺟﻨﮕﻞﻫﺎﻯ ﺍﻧﻮﺷﻴﺮﻭﺍﻥ ﺷﻴﺮﻭﺍﻧﻰ
ﻛﺸــﻮﺭ ﺭﺍ ﺗﺸــﻜﻴﻞ ﻣﻰﺩﻫﻨﺪ ﻭ ﺩﺭ ﺍﻳﺮﺍﻥ ﺑﻴﺶ ﺍﺯ 2ﻣﻴﻠﻴﻮﻥ
ﻫﻜﺘﺎﺭ ﻣﺴﺎﺣﺖ ﺩﺍﺭﻧﺪ .ﺍﻳﻦ ﺟﻨﮕﻞﻫﺎ ﺑﻴﺶ ﺍﺯ 2ﻣﻴﻠﻴﻮﻥ ﺳﺎﻝ
ﻗﺪﻣﺖ ﺩﺍﺷــﺘﻪ ﻭ ﺩﻭﺭﻩﻫﺎﻯ ﺳﺨﺘﻰ ﻣﺎﻧﻨﺪ ﻋﺼﺮ ﻳﺨﺒﻨﺪﺍﻥ ﺭﺍ
ﭘﺸــﺖ ﺳﺮ ﮔﺬﺍﺷﺘﻪﺍﻧﺪ .ﮔﻮﻧﻪﻫﺎﻯ ﺣﻴﻮﺍﻧﻰ ﻣﻨﺤﺼﺮ ﺑﻪ ﻓﺮﺩﻯ
ﻧﻴﺰ ﺩﺭ ﺍﻳــﻦ ﺟﻨﮕﻞﻫﺎ ﻭﺟﻮﺩ ﺩﺍﺭﻧﺪ ﻭ ﺗﻤﺎﻣﻰ ﺷــﺎﺧﺺﻫﺎﻯ
ﺛﺒﺖ ﺟﻬﺎﻧﻰ ﺭﺍ ﺩﺍﺭﺍ ﻫﺴﺘﻨﺪ .ﻛﺎﺭﺷﻨﺎﺳﺎﻥ ﻭ ﻣﺴﺌﻮﻻﻥ ﭘﺮﻭﻧﺪﻩ
ﺛﺒﺖ ﺟﻬﺎﻧﻰ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﻣﺪﻋﻰ ﻫﺴﺘﻨﺪ ﻛﻪ ﭘﺮﻭﻧﺪﻩ
ﺍﻳﻦ ﺟﻨﮕﻞﻫﺎ ﺩﺭ ﺳﺎﻝ ﺁﻳﻨﺪﻩ ﺑﻪ ﻳﻮﻧﺴﻜﻮ ﺍﺭﺳﺎﻝ ﺧﻮﺍﻫﺪ ﺷﺪ.
ﻳﻮﻧﺴــﻜﻮ ﺗﺎﻛﻴﺪ ﻛــﺮﺩﻩ ﺟﻨﮕﻞﻫﺎﻳﻰ ﻛﻪ ﺑــﻪ ﺛﺒﺖ ﺟﻬﺎﻧﻰ
ﻣﻰﺭﺳــﻨﺪ ﺑﺎﻳﺪ ﺩﺍﺭﺍﻯ ﭘﺮﻭژﻩ ﺍﻛﻮﺗﻮﺭﻳﺴــﻢ ﺑﺎﺷــﻨﺪ .ﺍﻳﻦ ﺩﺭ
ﺣﺎﻟﻰ ﺍﺳﺖ ﻛﻪ ﺑﻪ ﻋﻘﻴﺪﻩ ﻛﺎﺭﺷﻨﺎﺳﺎﻥ ﻓﻌﺎﻟﻴﺖﻫﺎ ﻭ ﻃﺮﺡﻫﺎﻯ
ﮔﺮﺩﺷــﮕﺮﻯ ﻭ ﮔﺮﺩﺷــﮕﺮﻯ ﻛــﻪ ﺩﺭ ﻣﻨﻄﻘــﻪ ﻫﻴﺮﻛﺎﻧﻰ ﺩﺭ
ﺟﺮﻳﺎﻥ ﺍﺳــﺖ ﺑﺎ ﺁﻧﭽﻪ ﻣﺪ ﻧﻈﺮ ﻳﻮﻧﺴــﻜﻮ ﺍﺳــﺖ ﺗﻔﺎﻭﺕﻫﺎﻯ
ﺑﺴــﻴﺎﺭﻯ ﺩﺍﺭﺩ .ﺁﻧﭽﻪ ﻣﺪﻧﻈﺮ ﻳﻮﻧﺴــﻜﻮ ﺍﺳﺖ ﻃﺮﺣﻰ ﻣﺪﻭﻥ
ﻭ ﺳــﺎﻣﺎﻧﺪﻫﻰ ﺷﺪﻩ ﺍﺳﺖ ﺗﺎ ﻣﺸﺨﺺ ﺷــﻮﺩ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺍﺯ
ﻛﺪﺍﻡ ﻣﺴﻴﺮﻫﺎ ﻭ ﺩﺭ ﻛﺪﺍﻡ ﺑﺎﺯﻩ ﺯﻣﺎﻧﻰ ﻭﺍﺭﺩ ﻣﻨﻄﻘﻪ ﻣﻰﺷﻮﻧﺪ،
ﺗﻌﺪﺍﺩ ﮔﺮﺩﺷــﮕﺮﺍﻥ ،ﻣﻜﺎﻥ ﺍﺳــﻜﺎﻥ ﺁﻧﻬــﺎ ﻭ ﺍﻣﻜﺎﻧﺎﺗﻰ ﻛﻪ ﺩﺭ
ﺍﺧﺘﻴﺎﺭ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﻗﺮﺍﺭ ﻣﻰﮔﻴﺮﺩ ﺑﺎﻳﺪ ﻣﺸﺨﺺ ﺷﺪﻩ ﺑﺎﺷﺪ
ﻛﻪ ﻫﻴﭻﻳﻚ ﺍﺯ ﺍﻳﻦ ﻣﻌﻴﺎﺭﻫﺎ ﺩﺭ ﮔﺮﺩﺷــﮕﺮﻯ ﻫﻴﺮﻛﺎﻧﻰ ﻣﻮﺭﺩ
ﺗﻮﺟﻪ ﻗﺮﺍﺭ ﻧﮕﺮﻓﺘﻪ ﺍﺳﺖ.
ﭼﺎﻟﺶﻫﺎﻯ ﻣﺪﻋﻴﺎﻥ ﺑﺮﺍﻯ ﺛﺒﺖ ﺟﻬﺎﻧﻰ
ﺑــﻪ ﮔﻔﺘﻪ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﺟﻨﮕﻞﻫــﺎﻯ ﻫﻴﺮﻛﺎﻧــﻰ ﻧﻴﺎﺯﻣﻨﺪ
ﻧﮕﺎﺭﺵ ﻳﻚ ﻃﺮﺡ ﺟﺎﻣﻊ ﺍﻛﻮﺗﻮﺭﻳﺴــﻢ ﺑﺮ ﺍﺳــﺎﺱ ﻣﻌﻴﺎﺭﻫﺎﻯ
ﻳﻮﻧﺴــﻜﻮ ﻭ ﺩﺭ ﻣﺴﻴﺮ ﺗﻮﺳــﻌﻪ ﭘﺎﻳﺪﺍﺭ ﺍﺳﺖ ﻛﻪ ﺑﺎﻳﺪ ﺍﺯ ﺳﻮﻯ
ﻳﻚ ﻣﺘﺨﺼﺺ ﺍﻛﻮﺗﻮﺭﻳﺴﻢ ﺗﺪﻭﻳﻦ ﺷﻮﺩ.
ﺍﻧﻮﺷﻴﺮﻭﺍﻥ ﺷــﻴﺮﻭﺍﻧﻰ ،ﻋﻀﻮ ﻫﻴﺎﺕ ﻋﻠﻤﻰ ﺩﺍﻧﺸﻜﺪﻩ ﻣﻨﺎﺑﻊ
ﻃﺒﻴﻌــﻰ ﺩﺭﺑــﺎﺭﻩ ﺩﻻﻳﻞ ﻃﻮﻻﻧﻰ ﺷــﺪﻥ ﺗﺪﻭﻳﻦ ﻭ ﺍﺭﺳــﺎﻝ
ﭘﺮﻭﻧــﺪﻩ ﺛﺒﺖ ﺟﻬﺎﻧﻰ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﺑﻪ ﻳﻮﻧﺴــﻜﻮ ﺩﺭ
ﮔﻔﺖﻭﮔﻮ ﺑﺎ »ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ« ﺍﻇﻬﺎﺭ ﻛــﺮﺩ :ﭘﺮﻭﻧﺪﻩ ﺛﺒﺖ
ﺟﻬﺎﻧﻰ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﺩﺭ ﻳﻮﻧﺴــﻜﻮ ﺍﺯ 8ﺳــﺎﻝ ﭘﻴﺶ
ﺩﺭ ﺣﺎﻝ ﺗﺪﻭﻳﻦ ﺑﻮﺩﻩ ،ﺍﻣﺎ ﺍﻗﺪﺍﻣﺎﺕ ﻻﺯﻡ ﺑﺮﺍﻯ ﺍﺭﺳــﺎﻝ ﺁﻥ ﺑﻪ
ﻳﻮﻧﺴﻜﻮ ﻭ ﺩﺭﺧﻮﺍﺳﺖ ﺛﺒﺖ ﺟﻬﺎﻧﻰ ﺁﻥ ﺑﻪ ﺗﻌﻮﻳﻖ ﺍﻓﺘﺎﺩﻩ ،ﺯﻳﺮﺍ
ﻛﺸــﻮﺭ ﺁﺫﺭﺑﺎﻳﺠﺎﻥ ﻣﺪﻋﻰ ﺑﻮﺩ ﺍﻳﻦ ﺟﻨﮕﻞﻫﺎ ﻧﺨﺴﺖ ﺑﺎﻳﺪ ﺑﻪ
ﻧﺎﻡ ﺟﻤﻬﻮﺭﻯ ﺁﺫﺭﺑﺎﻳﺠﺎﻥ ﺛﺒﺖ ﺟﻬﺎﻧﻰ ﺷﺪﻩ ﻭ ﻧﺎﻡ ﺟﻤﻬﻮﺭﻯ
ﺁﺫﺭﺑﺎﻳﺠﺎﻥ ﭘﻴــﺶ ﺍﺯ ﺍﻳﺮﺍﻥ ﺑﺮﺍﻯ ﺛﺒــﺖ ﺟﻬﺎﻧﻰ ﺟﻨﮕﻞﻫﺎﻯ
ﻫﻴﺮﻛﺎﻧﻰ ﺛﺒﺖ ﺷﻮﺩ.
ﻳﻮﻧﺴــﻜﻮ ﻧﻴﺰ ﺍﺯ ﺑﺮﺭﺳــﻰ ﭘﺮﻭﻧﺪﻩ ﺛﺒﺖ ﺟﻬﺎﻧﻰ ﺟﻨﮕﻞﻫﺎﻯ
ﻫﻴﺮﻛﺎﻧﻰ ﺧﻮﺩﺩﺍﺭﻯ ﻛــﺮﺩ ،ﺯﻳﺮﺍ ﺗﻨﻬﺎ 21ﻫﺰﺍﺭ ﻫﻜﺘﺎﺭ ﺍﺯ ﺍﻳﻦ
ﺟﻨﮕﻞﻫــﺎ ﺩﺭ ﺟﻤﻬﻮﺭﻯ ﺁﺫﺭﺑﺎﻳﺠﺎﻥ ﻭﺍﻗﻊ ﺷــﺪﻩ ﻭ ﺩﺭ ﻣﻘﺎﺑﻞ
2ﻣﻴﻠﻴــﻮﻥ ﻫﻜﺘــﺎﺭ ﺍﺯ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧــﻰ ﺩﺭ ﺍﻳﺮﺍﻥ ﻗﺮﺍﺭ
ﺩﺍﺭﺩ؛ ﺑﻨﺎﺑﺮﺍﻳﻦ ﺟﻤﻬــﻮﺭﻯ ﺁﺫﺭﺑﺎﻳﺠﺎﻥ ﻧﻤﻰﺗﻮﺍﻧﺪ ﺟﻨﮕﻞﻫﺎﻯ
ﻫﻴﺮﻛﺎﻧﻰ ﺭﺍ ﺑﻪ ﻧﺎﻡ ﻛﺸــﻮﺭ ﺧﻮﺩ ﺛﺒﺖ ﺟﻬﺎﻧﻰ ﻛﻨﺪ .ﺷﻴﺮﻭﺍﻧﻰ
ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺍﻳﺮﺍﻥ ﻣﺴــﺌﻮﻝ ﺗﺪﻭﻳــﻦ ﭘﺮﻭﻧﺪﻩ ﺛﺒﺖ ﺟﻬﺎﻧﻰ
ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﺷﺪﻩ ،ﺍﻓﺰﻭﺩ :ﺩﺭ ﻧﺸﺴﺘﻰ ﻛﻪ ﻣﺴﺌﻮﻻﻥ
ﺛﺒﺖ ﺟﻬﺎﻧﻰ ﭘﺮﻭﻧﺪﻩ ﻫﻴﺮﻛﺎﻧﻰ ﺑﺎ ﻛﺎﺭﺷﻨﺎﺳﺎﻥ ﻳﻮﻧﺴﻜﻮ ﺩﺍﺷﺘﻨﺪ
ﺗﺼﻤﻴﻢ ﺑﺮ ﺁﻥ ﺷﺪ ﭘﺮﻭﻧﺪﻩ ﺛﺒﺖ ﺟﻬﺎﻧﻰ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ
ﻃﺮﺡﻫﺎﻯ ﮔﺮﺩﺷﮕﺮﻯ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ،ﺗﺎ ﻛﻨﻮﻥ ﺑﺮﺍﺳﺎﺱ ﺗﻮﺳﻌﻪ
ﻧﺎﭘﺎﻳﺪﺍﺭ ﺑﻮﺩﻩﺍﻧﺪ ﻭ ﮔﺮﺩﺷﮕﺮﻯ ﺩﺭ ﻫﻴﺮﻛﺎﻧﻰ ﻣﺪﻳﺮﻳﺖ ﻧﺸﺪﻩ ﺍﺳﺖ
ﺩﺭ ﻃﻮﻝ ﺗﺎﺭﻳﺦ ﺩﻳﺪﮔﺎﻩ ﺩﺭﺳﺘﻰ ﺑﻪ ﺗﻮﺳﻌﻪ ﻧﺪﺍﺷﺘﻪﺍﻳﻢ ﻭ ﺗﺼﻮﺭ ﻛﺮﺩﻩﺍﻳﻢ ﻛﻪ
ﺁﺳﻴﺐﻫﺎﻯ ﺯﻳﺴﺖﻣﺤﻴﻄﻰ ﺍﮔﺮ ﺑﺎ ﻫﺪﻑ ﺗﻮﺳﻌﻪ ﻛﺸﻮﺭ ﺑﺎﺷﺪ ،ﺍﻳﺮﺍﺩﻯ ﻧﺪﺍﺭﺩ
ﺍﺯ ﺳــﻮﻯ ﺍﻳﺮﺍﻥ ﺗﺪﻭﻳﻦ ﻭ ﺑﻪ ﻳﻮﻧﺴــﻜﻮ ﺍﺭﺳــﺎﻝ ﺷﻮﺩ ،ﺳﭙﺲ
ﺟﻤﻬﻮﺭﻯ ﺁﺫﺭﺑﺎﻳﺠــﺎﻥ ﺩﺭ ﺻﻮﺭﺕ ﺗﻤﺎﻳــﻞ ﻣﻰﺗﻮﺍﻧﺪ ﺑﻪ ﺍﻳﻦ
ﭘﺮﻭﻧﺪﻩ ﻣﻠﺤﻖ ﺷﻮﺩ .ﺑﻪ ﺩﻧﺒﺎﻝ ﺁﻥ ﻗﺮﺍﺭﺩﺍﺩ ﭘﺮﻭﻧﺪﻩ ﺟﻨﮕﻞﻫﺎﻯ
ﻫﻴﺮﻛﺎﻧﻰ ﺍﺯ ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﺑﺎ ﻧﻈﺎﺭﺕ ﺳﺎﺯﻣﺎﻥ ﺟﻬﺎﻧﻰ ﻳﻮﻧﺴﻜﻮ،
ﺳﺎﺯﻣﺎﻥ ﺣﻔﺎﻇﺖ ﻣﺤﻴﻂﺯﻳﺴﺖ ﻭ ﺳﺎﺯﻣﺎﻥ ﺟﻨﮕﻞﻫﺎ ﻭ ﻣﺮﺍﺗﻊ
ﻛﺸﻮ ﻣﻨﻌﻘﺪ ﺷﺪﻩ ﻭ ﺍﻛﻨﻮﻥ ﻣﺮﺍﺣﻞ ﻣﻄﺎﻟﻌﺎﺗﻰ ﻭ ﺍﺟﺮﺍﻳﻰ ﺍﻳﻦ
ﭘﺮﻭﻧﺪﻩ ﺩﺭ ﺣﺎﻝ ﺗﻜﻤﻴﻞ ﺍﺳﺖ.
ﻋﺒﻮﺭ ﺍﺯ ﻋﺼﺮ ﻳﺨﺒﻨﺪﺍﻥ
ﺷﻴﺮﻭﺍﻧﻰ ﺩﺭﺑﺎﺭﻩ ﺷﺎﺧﺼﻪﻫﺎﻯ ﻣﻨﺤﺼﺮ ﺑﻪ ﻓﺮﺩ ﺟﻨﮕﻞﻫﺎﻯ
ﻫﻴﺮﻛﺎﻧﻰ ﺩﺭ ﻣﻘﺎﻳﺴﻪ ﺑﺎ ﺩﻳﮕﺮ ﺟﻨﮕﻞﻫﺎﻯ ﺩﻧﻴﺎ ﮔﻔﺖ :ﺗﻌﺪﺍﺩﻯ
ﺍﺯ ﮔﻮﻧﻪﻫــﺎﻯ ﻣﻨﺤﺼﺮ ﺑﻪ ﻓــﺮﺩ ﺩﺭ ﺩﻧﻴﺎ ﻭﺟﻮﺩ ﺩﺍﺭﻧﺪ ﻛﻪ ﺗﻨﻬﺎ
ﺩﺭ ﺟﻨﮕﻞﻫــﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﻳﺎﻓﺖ ﻣﻰﺷــﻮﻧﺪ ﺑﻪﻋﻨﻮﺍﻥ ﻧﻤﻮﻧﻪ
ﺩﺭﺧــﺖ ﺍﻧﺠﻴﻠــﻰ ) ( Parrotia persicaﮔﻮﻧﻪ ﻣﻨﺤﺼﺮ
ﺑﻪ ﻓﺮﺩﻯ ﺍﺳــﺖ ﻛﻪ ﻧﻤﻮﻧــﻪ ﺁﻥ ﺩﺭ ﺩﻳﮕــﺮ ﺟﻨﮕﻞﻫﺎ ﻭﺟﻮﺩ
ﻧــﺪﺍﺭﺩ .ﻫﻤﭽﻨﻴﻦ ﺟﻮﺍﻣﻊ ﮔﻴﺎﻫﻰ ﺑﺴــﻴﺎﺭ ﻣﻨﺤﺼﺮ ﺑﻪ ﻓﺮﺩﻯ
ﺩﺭ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﻭ ﺟﺎﺷﻴﻪ ﺩﺭﻳﺎﻯ ﺧﺰﺭ ﻭﺟﻮﺩ ﺩﺍﺭﻧﺪ
ﻛﻪ ﺩﺭ ﺩﻳﮕﺮ ﺟﻨﮕﻞﻫﺎ ﻣﺎﻧﻨﺪ ﺁﻧﻬﺎ ﻳﺎﻓﺖ ﻧﺸــﺪﻩ ﺍﺳﺖ .ﻣﺎﻧﻨﺪ
ﺟﺎﻣﻌﻪ ﺍﺯ ﺭﺍﺷــﺖ ﻭ ﺷﻤﺸــﺎﺩ ﻛﻪ ﻭﺟﻮﺩ ﺁﻥ ﺩﺭ ﺟﻨﮕﻞﻫﺎﻯ
ﻫﻴﺮﻛﺎﻧﻰ ﺍﻳﺮﺍﻥ ﮔﺰﺍﺭﺵ ﺷــﺪﻩ ﺍﺳــﺖ .ﺩﺭ ﺯﻣﻴﻨﻪ ﮔﻮﻧﻪﻫﺎﻯ
ﺩﺭﺧﺘــﻰ ﻭ ﺩﺭﺧﺘﭽﻪﺍﻯ ﻭ ﻧﻴﺰ ﮔﻮﻧﻪﻫــﺎﻯ ﻋﻠﻔﻰ ﻧﻤﻮﻧﻪﻫﺎﻯ
ﻣﻨﺤﺼﺮ ﺑﻪ ﻓﺮﺩ ﻭ ﺍﺳــﺘﺜﻨﺎﻳﻰ ﺩﺭ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﻳﺎﻓﺖ
ﻣﻰﺷﻮﺩ.
ﺷﻴﺮﻭﺍﻧﻰ ﺑﺎ ﺍﺷﺎﺭﻩ ﺑﻪ ﺍﻳﻨﻜﻪ ﻳﻜﻰ ﺍﺯ 4ﻣﻌﻴﺎﺭ ﻳﻮﻧﺴﻜﻮ ﺑﺮﺍﻯ
ﺛﺒــﺖ ﻳﻚ ﻣﻨﻄﻘﻪ ﺑﻪﻋﻨﻮﺍﻥ ﻣﻴــﺮﺍﺙ ﺟﻬﺎﻧﻰ ﻃﺒﻴﻌﻰ ،ﻭﺟﻮﺩ
ﭘﻴﺸــﻴﻨﻪ ﺩﺍﻧﺶ ﺯﻣﻴﻦﺷﻨﺎﺳــﻰ ﺍﺳﺖ ﻛﻪ ﻧﺸــﺎﻧﮕﺮ ﺍﻋﺼﺎﺭ ﻭ
ﻗــﺮﻭﻥ ﻣﺘﻤﺎﺩﻯ ﻭﺟﻮﺩ ﺁﻥ ﻣﻨﻄﻘﻪ ﺑﺎﺷــﺪ ،ﺑﻴﺎﻥ ﻛﺮﺩ :ﺩﺍﻧﺶ
ﺯﻣﻴﻦﺷﻨﺎﺳﻰ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﺑﻴﺎﻧﮕﺮ ﻗﺪﻣﺘﻰ ﺍﻓﺰﻭﻥ ﺑﺮ
2ﻣﻴﻠﻴﻮﻥ ﺳــﺎﻝ ﺍﺳــﺖ ﻭ ﺑﺮﺧﻰ ﻣﺪﻋﻰ ﻫﺴﺘﻨﺪ ﻛﻪ ﻗﺪﻣﺖ
ﺍﻳﻦ ﻣﻨﻄﻘﻪ ﺑﻪ 40ﻣﻴﻠﻴﻮﻥ ﺳــﺎﻝ ﻧﻴﺰ ﻣﻰﺭﺳﺪ .ﺟﻨﮕﻞﻫﺎﻯ
ﻫﻴﺮﻛﺎﻧﻰ ﺑﺎﻗﻴﻤﺎﻧﺪﻩ ﺟﻨﮕﻞﻫﺎﻯ ﺳــﻮﻡ ﺩﻭﺭﺍﻥ ﺯﻣﻴﻦﺷﻨﺎﺳﻰ
ﻫﺴــﺘﻨﺪ ،ﺑﻪ ﺍﻳﻦ ﻣﻌﻨﺎ ﻛﻪ ﺍﻳــﻦ ﺟﻨﮕﻞﻫﺎ ﺩﺭ ﻋﺼﺮ ﻳﺨﺒﻨﺪﺍﻥ
ﻣﻘﺎﻭﻣــﺖ ﻛــﺮﺩﻩ ﻭ ﺩﺭ ﺍﻣــﺎﻥ ﻣﺎﻧﺪﻧــﺪ ﻭ ﺟــﺰﻭ ﻛﻬﻦﺗﺮﻳﻦ
ﺟﻨﮕﻞﻫﺎﻯ ﺩﻧﻴﺎ ﺑﻪ ﺷــﻤﺎﺭ ﻣﻰﺭﻭﻧﺪ ،ﺑﻪﻃــﻮﺭﻯ ﻛﻪ ﺩﺭ ﺩﻧﻴﺎ
ﻧﻤﻮﻧﻪﻫﺎﻯ ﺍﻧﮕﺸﺖ ﺷﻤﺎﺭﻯ ﺍﺯ ﺟﻨﮕﻞﻫﺎﻳﻰ ﺑﺎ ﭼﻨﻴﻦ ﻗﺪﻣﺖ
ﺗﺎﺭﻳﺨﻰ ﻃﻮﻻﻧﻰ ﻭﺟﻮﺩ ﺩﺍﺭﺩ.
ﮔﺮﺩﺷﮕﺮﻯ ﺑﺮﺍﺳﺎﺱ ﺗﻮﺳﻌﻪ ﻧﺎﭘﺎﻳﺪﺍﺭ
ﻋﻀﻮ ﻫﻴﺎﺕ ﻋﻠﻤﻰ ﺩﺍﻧﺸــﻜﺪﻩ ﻣﻨﺎﺑﻊ ﻃﺒﻴﻌﻰ ﺩﺭﺑﺎﺭﻩ ﺍﻳﻨﻜﻪ
ﻳﻮﻧﺴــﻜﻮ ﺗﺎﻛﻴــﺪ ﻛــﺮﺩﻩ ﺟﻨﮕﻞﻫﺎﻳﻰ ﻛﻪ ﺑﻪ ﺛﺒــﺖ ﺟﻬﺎﻧﻰ
ﻣﻰﺭﺳــﻨﺪ ﺑﺎﻳــﺪ ﺩﺍﺭﺍﻯ ﭘﺮﻭژﻩ ﺍﻛﻮﺗﻮﺭﻳﺴــﻢ ﺑﺎﺷــﻨﺪ ،ﺍﻇﻬﺎﺭ
ﻛﺮﺩ :ﻓﻌﺎﻟﻴﺖﻫﺎ ﻭ ﻃﺮﺡﻫﺎﻯ ﮔﺮﺩﺷــﮕﺮﻯ ﻭ ﮔﺮﺩﺷــﮕﺮﻯ ﻛﻪ
ﺩﺭ ﻣﻨﻄﻘﻪ ﻫﻴﺮﻛﺎﻧﻰ ﺩﺭ ﺣﺎﻝ ﺟﺮﻳﺎﻥ ﺍﺳــﺖ ﺑﺎ ﺁﻧﭽﻪ ﻣﺪﻧﻈﺮ
ﻳﻮﻧﺴﻜﻮ ﺍﺳﺖ ،ﺗﻔﺎﻭﺕﻫﺎﻯ ﺑﺴﻴﺎﺭﻯ ﺩﺍﺭﺩ.
ﻣﺴــﺌﻮﻝ ﺗﺪﻭﻳﻦ ﻭ ﻃﺮﺍﺡ ﺍﻛﻮﺗﻮﺭﻳﺴــﻢ ﺩﺭ ﻣﻨﺎﻃﻖ ﻣﻬﻤﻰ
ﻣﺎﻧﻨــﺪ ﺟﻨﮕﻞﻫــﺎﻯ ﻫﻴﺮﻛﺎﻧــﻰ ﺑﺎﻳﺪ ﺗﺤﺼﻴــﻼﺕ ﻣﺮﺗﺒﻂ ﺑﺎ
ﺍﻛﻮﺗﻮﺭﻳﺴــﻢ ﻭ ﺗﺨﺼﺺ ﻻﺯﻡ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﺭﺍ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻨﺪ
ﺍﻣــﺎ ﻃﺮﺡﻫﺎﻯ ﮔﺮﺩﺷــﮕﺮﻯ ﻛــﻪ ﺗﺎﻛﻨــﻮﻥ ﺩﺭ ﺟﻨﮕﻞﻫﺎﻯ
ﻫﻴﺮﻛﺎﻧﻰ ﺍﺟﺮﺍﻳﻰ ﺷــﺪﻧﺪ ﻫﻴﭻﻛﺪﺍﻡ ﺑﺮﺍﺳﺎﺱ ﺗﻮﺳﻌﻪ ﻧﺎﭘﺎﻳﺪﺍﺭ
ﻧﺒﻮﺩﻩﺍﻧﺪ ﻭ ﮔﺮﺩﺷــﮕﺮﻯ ﺩﺭ ﻫﻴﺮﻛﺎﻧﻰ ﻣﺪﻳﺮﻳﺖ ﻧﺸﺪﻩ ﺍﺳﺖ.
ﺁﻧﭽﻪ ﻣﺪﻧﻈﺮ ﻳﻮﻧﺴﻜﻮ ﺍﺳﺖ ﻃﺮﺣﻰ ﻣﺪﻭﻥ ﻭ ﺳﺎﻣﺎﻧﺪﻫﻰ ﺷﺪﻩ
ﺍﺳــﺖ ﺗﺎ ﻣﺸﺨﺺ ﺷﻮﺩ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﺍﺯ ﻛﺪﺍﻡ ﻣﺴﻴﺮﻫﺎ ﻭ ﺩﺭ
ﻛﺪﺍﻡ ﺑﺎﺯﻩ ﺯﻣﺎﻧﻰ ﻭﺍﺭﺩ ﻣﻨﻄﻘﻪ ﻣﻰﺷــﻮﻧﺪ ،ﺗﻌﺪﺍﺩ ﮔﺮﺩﺷﮕﺮﺍﻥ،
ﻣﻜﺎﻥ ﺍﺳــﻜﺎﻥ ﺁﻧﻬــﺎ ﻭ ﺍﻣﻜﺎﻧﺎﺗﻰ ﻛﻪ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﮔﺮﺩﺷــﮕﺮﺍﻥ
ﻗﺮﺍﺭ ﻣﻰﮔﻴﺮﺩ ﺑﺎﻳﺪ ﻣﺸــﺨﺺ ﺷﺪﻩ ﺑﺎﺷﺪ ﻛﻪ ﻫﻴﭻﻳﻚ ﺍﺯ ﺍﻳﻦ
ﻣﻌﻴﺎﺭﻫﺎ ﺩﺭ ﮔﺮﺩﺷــﮕﺮﻯ ﻫﻴﺮﻛﺎﻧﻰ ﻣﻮﺭﺩ ﺗﻮﺟﻪ ﻗﺮﺍﺭ ﻧﮕﺮﻓﺘﻪ
ﺍﺳﺖ .ﺍﻭ ﺍﻓﺰﻭﺩ :ﻫﻨﮕﺎﻡ ﺑﺎﺯﺩﻳﺪ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺍﺯ ﻣﻨﻄﻘﻪﺍﻯ ﻣﺎﻧﻨﺪ
ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﺑﺎﻳﺪ ﺑﺮﻭﺷــﻮﺭﻫﺎﻯ ﺧﺎﺻﻰ ﺩﺭ ﺍﺧﺘﻴﺎﺭ
ﮔﺮﺩﺷــﮕﺮﺍﻥ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻪ ﻭ ﺑﺮ ﺩﺍﻧﺶ ﺁﻧﻬــﺎ ﭘﺲ ﺍﺯ ﺑﺎﺯﺩﻳﺪ ﺍﺯ
ﻣﻨﻄﻘﻪ ﺍﻓﺰﻭﺩﻩ ﺷــﺪﻩ ﺑﺎﺷﺪ .ﺿﻤﻦ ﺁﻧﻜﻪ ﺍﻛﻮﺳﻴﺴﺘﻢ ﻣﻨﻄﻘﻪ
ﺑﺮﺍﻯ ﺣﻀﻮﺭ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﻇﺮﻓﻴﺖ ﻣﺸــﺨﺼﻰ ﺩﺍﺭﺩ ﻭ ﺍﺯ ﺁﻥ
ﻇﺮﻓﻴﺖ ﻧﺒﺎﻳﺪ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺑﻴﺸﺘﺮﻯ ﺩﺭ ﻣﻨﻄﻘﻪ ﺣﻀﻮﺭ ﺩﺍﺷﺘﻪ
ﺑﺎﺷﻨﺪ ﻭ ﭘﺲ ﺍﺯ ﺑﺎﺯﮔﺸــﺖ ﮔﺮﺩﺷﮕﺮﺍﻥ ﻧﻴﺰ ﻧﺒﺎﻳﺪ ﺁﺳﻴﺒﻰ ﺑﻪ
ﻣﻨﻄﻘﻪ ﻭﺍﺭﺩ ﺷــﺪﻩ ﺑﺎﺷﺪ .ﺁﺳــﻴﺐﻫﺎﻯ ﺯﻳﺴﺖﻣﺤﻴﻄﻰ ﻛﻪ
ﮔﺮﺩﺷــﮕﺮﺍﻥ ﺑﺮ ﺟﺎﺫﺑﻪﻫﺎﻯ ﻃﺒﻴﻌــﻰ ﻭﺍﺭﺩ ﻣﻰﻛﻨﻨﺪ ﭘﺎﻛﻮﺏ
ﺷﺪﻥ ﮔﻮﻧﻪﻫﺎﻯ ﮔﻴﺎﻫﻰ ﻣﻨﻄﻘﻪ ﻳﺎ ﺩﻓﻊ ﺯﺑﺎﻟﻪ ﻭ ﭘﺴﺎﺏ ﺍﺳﺖ.
ﺭﺩ ﭘﺮﻭﻧﺪﻩ ﺟﻤﻬﻮﺭﻯ ﺁﺫﺭﺑﺎﻳﺠﺎﻥ
ﺑﻪ ﮔﻔﺘﻪ ﻳﻜﻰ ﺍﺯ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﻣﺮﺍﺗﻊ ﻭ ﺟﻨﮕﻠﺪﺍﺭﻯ ﺁﺳﻴﺐ
ﺭﺳﺎﻧﺪﻥ ﺑﻪ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﺍﺯ ﺯﻣﺎﻧﻰ ﺁﻏﺎﺯ ﺷﺪ ﻛﻪ ﺧﻂ
ﺁﻫﻦ ﺩﺭ ﻛﺸــﻮﺭ ﺳــﺎﺧﺘﻪ ﺷﺪﻩ ﻭ ﺑﺮﺍﻯ ﺳــﺎﺧﺘﻦ ﺭﻳﻞﺑﻨﺪ ﺍﺯ
ﭼﻮﺏﻫﺎﻯ ﺑﻠﻮﻁ ﺍﺳﺘﻔﺎﺩﻩ ﺷﺪ .ﭘﺲ ﺍﺯ ﺁﻥ ﺑﺮﺧﻰ ﺍﺯ ﺍﻗﺪﺍﻣﺎﺕ
ﺗﻮﺳﻌﻪﮔﺮﺍﻧﻪ ﺩﺭ ﻛﺸــﻮﺭ ﺑﺎ ﺁﺳﻴﺐ ﺭﺳﺎﻧﺪﻥ ﺑﻪ ﻣﺤﻴﻂﺯﻳﺴﺖ
ﺍﻳﻦ ﺟﻨﮕﻞﻫﺎ ﻫﻤﺮﺍﻩ ﺑﻮﺩ.
ﻣﺼﻄﻔــﻰ ﺧﻮﺷــﻨﻮﻳﺲ ﺩﺭﺑﺎﺭﻩ ﻣﺸــﻜﻼﺗﻰ ﻛﻪ ﺳــﺮ ﺭﺍﻩ
ﺛﺒﺖ ﺟﻬﺎﻧــﻰ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﺗﺎﻛﻨﻮﻥ ﻭﺟﻮﺩ ﺩﺍﺷــﺖ
ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ »ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ« ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﺳــﺎﻝﻫﺎﻯ
ﮔﺬﺷــﺘﻪ ﺟﻤﻬــﻮﺭﻯ ﺁﺫﺭﺑﺎﻳﺠــﺎﻥ ﻣﺪﻋــﻰ ﺛﺒــﺖ ﺟﻬﺎﻧــﻰ
ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﺩﺭ ﻳﻮﻧﺴــﻜﻮ ﺷــﺪﻩ ﺑﻮﺩ ،ﺍﻣﺎ ﻣﺴﺎﺣﺖ
ﺟﻨﮕﻞﻫــﺎﻯ ﻫﻴﺮﻛﺎﻧــﻰ ﻭﺍﻗﻊ ﺷــﺪﻩ ﺩﺭ ﺍﻳﻦ ﻛﺸــﻮﺭ ﺣﺘﻰ
ﻳﻚﺻﺪﻡ ﺍﻳﺮﺍﻥ ﻧﻴﺴﺖ.
ﻭﻯ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﺍﻳﻨﻜﻪ ﭘﺮﻭﻧﺪﻩ ﺛﺒــﺖ ﺟﻬﺎﻧﻰ ﺟﻨﮕﻞﻫﺎﻯ
ﻫﻴﺮﻛﺎﻧﻰ ﺟﻤﻬﻮﺭﻯ ﺁﺫﺭﺑﺎﻳﺠﺎﻥ ﺍﺯ ﺳــﻮﻯ ﻳﻮﻧﺴــﻜﻮ ﺭﺩ ﺷﺪ،
ﺑﻴــﺎﻥ ﻛﺮﺩ :ﺑــﻪ ﻋﻘﻴﺪﻩ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﻳﻮﻧﺴــﻜﻮ ﺟﻨﮕﻞﻫﺎﻯ
ﺁﺫﺭﺑﺎﻳﺠﺎﻥ ﺍﺯ ﻧﻈﺮ ﻣﺴــﺎﺣﺖ ﻭ ﻭﺳــﻌﺖ ﺗﻨﻬﺎ ﮔﻮﺷــﻪﺍﻯ ﺍﺯ
ﺟﻨﮕﻞﻫــﺎﻯ ﺍﻳﺮﺍﻥ ﺍﺳــﺖ ﻭ ﺟﻨﮕﻞﻫــﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﻛﻪ ﺩﺭ
ﺍﻳــﺮﺍﻥ ﻭﺍﻗﻊ ﺷــﺪﻩ ﺩﺍﺭﺍﻯ ﺗﻨﻮﻉ ﭘﻮﺷــﺶ ﮔﻴﺎﻫﻰ ﻭ ﺟﺎﻧﻮﺭﻯ
ﺑﺴﻴﺎﺭ ﺑﻴﺸــﺘﺮﻯ ﺍﺯ ﺁﺫﺭﺑﺎﻳﺠﺎﻥ ﺑﻮﺩﻩ ﻭ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ
ﺟﻤﻬﻮﺭﻯ ﺁﺫﺭﺑﺎﻳﺠﺎﻥ ﻣﻰﺗﻮﺍﻧﺪ ﺑﻪﻋﻨﻮﺍﻥ ﺑﺨﺸﻰ ﺍﺯ ﺟﻨﮕﻞﻫﺎﻯ
ﺍﺻﻠﻰ ﺩﺭ ﺍﻳﺮﺍﻥ ﻗﺮﺍﺭ ﺑﮕﻴﺮﺩ ﻭ ﭘﺮﻭﻧﺪﻩ ﺛﺒﺖ ﺟﻬﺎﻧﻰ ﺟﻨﮕﻞﻫﺎﻯ
ﻫﻴﺮﻛﺎﻧﻰ ﺍﺯ ﺳﻮﻯ ﺟﻤﻬﻮﺭﻯ ﺁﺫﺭﺑﺎﻳﺠﺎﻥ ﺑﻪﻃﻮﺭ ﻛﻠﻰ ﻣﺘﻮﻗﻒ
ﺷﺪ .ﺍﻳﻦ ﻛﺎﺭﺷﻨﺎﺱ ﻣﺮﺍﺗﻊ ﻭ ﺟﻨﮕﻠﺪﺍﺭﻯ ﺑﺎ ﺍﺷﺎﺭﻩ ﺑﻪ ﺿﺮﻭﺭﺕ
ﺛﺒﺖ ﺟﻬﺎﻧﻰ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﺩﺭ ﻳﻮﻧﺴــﻜﻮ ﺗﺎﻛﻴﺪ ﻛﺮﺩ:
ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﺑﺎﻳﺪ ﺩﺭ ﺍﺳﺮﻉ ﻭﻗﺖ ﻭ ﺑﺪﻭﻥ ﻓﻮﺕ ﻭﻗﺖ
ﺑﻪ ﺛﺒﺖ ﺟﻬﺎﻧﻰ ﺑﺮﺳــﺪ ﻭ ﺑﺎﻳﺪ ﻫﺮﭼﻪ ﺳــﺮﻳﻊﺗﺮ ﭘﺮﻭﻧﺪﻩ ﺛﺒﺖ
ﺟﻬﺎﻧﻰ ﺟﻨﮕﻞﻫــﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﺑﻪ
ﻳﻮﻧﺴﻜﻮ ﺍﺭﺳﺎﻝ ﺷﻮﺩ .ﺧﻮﺷﻨﻮﻳﺲ
ﺑﺎ ﺍﺷﺎﺭﻩ ﺑﻪ ﮔﺴﺘﺮﺩﮔﻰ ﺟﻨﮕﻞﻫﺎﻯ
ﻫﻴﺮﻛﺎﻧﻰ ﺩﺭ ﺍﻳــﺮﺍﻥ ﺩﺭﺑﺎﺭﻩ ﻣﻜﺎﻥ
ﺟﻐﺮﺍﻓﻴﺎﻳﻰ ﺍﻳــﻦ ﺟﻨﮕﻞﻫﺎ ،ﺑﻴﺎﻥ
ﻛــﺮﺩ :ﺟﻨﮕﻞﻫــﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﺩﺭ
ﺷﻴﺐ ﺷــﻤﺎﻟﻰ ﺭﺷــﺘﻪ ﻛﻮﻩ ﺍﻟﺒﺮﺯ
ﻣﺼﻄﻔﻰ ﺧﻮﺷﻨﻮﻳﺲ ﻣﺸﺮﻑ ﺑﻪ ﺩﺭﻳﺎﻯ ﺧﺰﺭ ﻭﺍﻗﻊ ﺷﺪﻩ
ﻭ ﻣﻨﻄﻘﻪ ﻭﺳــﻴﻌﻰ ﺍﺯ ﺟﻨﮕﻞﻫﺎﻯ ﻛﺸﻮﺭ ﺭﺍ ﺗﺸﻜﻴﻞ ﻣﻰﺩﻫﺪ.
ﺍﻭ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺍﺭﺍﺿﻰ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﮔﺮﺩﺷﮕﺮﭘﺬﻳﺮ
ﻫﺴﺘﻨﺪ ،ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﮔﺮﺩﺷﮕﺮﻯ ﺁﺳﻴﺐﻫﺎﻯ ﺟﺒﺮﺍﻥﻧﺎﭘﺬﻳﺮﻯ
ﺑﺮ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﻛﺸــﻮﺭ ﻭﺍﺭﺩ ﻛﺮﺩﻩ ﻭ ﺍﻳﻦ ﺁﺳﻴﺐﻫﺎ
ﺩﺭ ﺳــﺎﻝﻫﺎﻯ ﻃﻮﻻﻧــﻰ ﺑــﺮ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﻛﺸــﻮﺭ
ﻭﺍﺭﺩ ﺷــﺪ .ﺑﻪﻋﻨﻮﺍﻥ ﻧﻤﻮﻧﻪ ﭘﺲ ﺍﺯ ﺍﺳــﺘﻘﺒﺎﻝ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺍﺯ
ﺑﺎﺯﺩﻳﺪ ﺍﺯ ﺍﻳﻦ ﺟﻨﮕﻞﻫﺎ ﺳﺎﺧﺖﻭﺳــﺎﺯﻫﺎﻯ ﺑﺴﻴﺎﺭ ﺩﺭ ﺣﺎﺷﻴﻪ
ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﺷــﺪﻩ ،ﮔﺮﺩﺷﮕﺮﺍﻥ ﺯﺑﺎﻟﻪﻫﺎﻯ ﺑﺴﻴﺎﺭﻯ
ﺩﺭ ﺍﻳــﻦ ﺟﻨﮕﻞﻫﺎ ﺗﻮﻟﻴﺪ ﻭ ﺁﺳــﻴﺐﻫﺎﻯ ﺟﺒﺮﺍﻥﻧﺎﭘﺬﻳﺮﻯ ﺩﺭ
ﻃﻮﻝ ﺑﺎﺯﺩﻳﺪ ﺍﺯ ﺟﻨﮕﻞﻫﺎ ﺑﻪ ﺁﻧﻬﺎ ﻭﺍﺭﺩ ﻣﻰﻛﻨﻨﺪ.
ﺁﺳﻴﺐﻫﺎﻳﻰ ﻛﻪ ﺑﺮ ﻣﺤﻴﻂﺯﻳﺴﺖ ﻭﺍﺭﺩ ﺷﺪ
ﺧﻮﺷــﻨﻮﻳﺲ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﺍﻳﻨﻜﻪ ﺍﺯ ﺯﻣﺎﻧﻰ ﻛﻪ ﻧﺨﺴــﺘﻴﻦ
ﺧــﻂ ﺁﻫﻦ ﺩﺭ ﺍﺭﺍﺿﻰ ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﻛﺸــﻴﺪﻩ ﺷــﺪ
ﺁﺳﻴﺐﻫﺎﻯ ﺯﻳﺴﺖﻣﺤﻴﻄﻰ ﺑﺮ ﺍﻳﻦ ﺟﻨﮕﻞﻫﺎ ﺁﻏﺎﺯ ﺷﺪ ،ﺑﻴﺎﻥ
ﻛﺮﺩ :ﺑﺎ ﺳــﺎﺧﺖ ﺭﺍﻩ ﺁﻫﻦ ﻗﺮﺍﺭ ﺷﺪ )ﺗﺮﺍﻭﺭﺱﻫﺎ( ﺭﻳﻞﺑﻨﺪﻫﺎﻯ
ﺧــﻂ ﺁﻫﻦ ﺍﺯ ﭼﻮﺏﻫﺎﻯ ﺑﻠﻮﻁ ﺳــﺎﺧﺘﻪ ﺷــﻮﺩ ﻭ ﺿﺮﺭﻫﺎﻯ
ﺯﻳﺴﺖﻣﺤﻴﻄﻰ ﺑﻪ ﻫﻴﺮﻛﺎﻧﻰ ﺑﺎ ﻗﻄﻊ ﻭ ﺑﺮﻳﺪﻥ ﺩﺭﺧﺘﺎﻥ ﺑﻠﻮﻁ
ﻭ ﺍﻧﻮﺍﻉ ﺩﻳﮕﺮ ﺩﺭﺧﺘﺎﻥ ﺁﻏﺎﺯ ﺷــﺪ .ﺳــﭙﺲ ﺗﻮﺳﻌﻪ ﺟﻤﻌﻴﺖ،
ﺗﻮﺳﻌﻪ ﺷﻬﺮﻯ ،ﺟﺎﺩﻩﻫﺎ ،ﺳﺎﻣﺎﻧﻪﻫﺎﻯ ﺍﻧﺘﻘﺎﻝ ﻧﻴﺮﻭ ،ﺩﻛﻞﻫﺎﻯ
ﻓﺸــﺎﺭ ﻗﻮﻯ ،ﺍﻧﺘﻘﺎﻝ ﻟﻮﻟﻪﻫﺎﻯ ﺁﺏ ﻭ ﮔﺎﺯ ﻭ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﺩﻳﮕﺮ
ﺗﺎﺳﻴﺴﺎﺕ ﻭ ﺯﻳﺮﺳﺎﺧﺖﻫﺎﻯ ﺯﻧﺪﮔﻰ ﻣﺪﺭﻥ ﻛﻪ ﺍﺯ ﺯﻣﻴﻦﻫﺎﻯ
ﺟﻨﮕﻞﻫــﺎﻯ ﻫﻴﺮﻛﺎﻧــﻰ ﺭﺩ ﻣﻰﺷــﺪ ﻣﻮﺟــﺐ ﻭﺍﺭﺩ ﺁﻣــﺪﻥ
ﺁﺳﻴﺐﻫﺎﻯ ﺯﻳﺴﺖﻣﺤﻴﻄﻰ ﺑﺮ ﺍﻳﻦ ﺟﻨﮕﻞﻫﺎ ﺷﺪ.
ﺩﺭ ﻭﺍﻗﻊ ﺗﻮﺳــﻌﻪ ﻣــﺪﺭﻥ ﺯﻳﺎﻥﻫــﺎﻯ ﺟﺒﺮﺍﻥﻧﺎﭘﺬﻳﺮﻯ ﺑﺮ
ﺟﻨﮕﻞﻫﺎﻯ ﻫﻴﺮﻛﺎﻧﻰ ﻭﺍﺭﺩ ﻛﺮﺩ .ﻋﻀﻮ ﻫﻴﺎﺕ ﻋﻠﻤﻰ ﺩﺍﻧﺸﻜﺪﻩ
ﻣﻨﺎﺑﻊ ﻃﺒﻴﻌﻰ ﺑﺎ ﺗﺎﻛﻴﺪ ﺑﺮ ﺍﻳﻨﻜﻪ ﻣﺴــﻴﺮ ﺗﻮﺳــﻌﻪ ﺩﺭ ﻛﺸﻮﺭ
ﻣﺎ ﺍﺯ ﺩﻳﺮﺑﺎﺯ ﺍﺷــﺘﺒﺎﻩ ﺍﻧﺘﺨﺎﺏ ﺷــﺪﻩ ،ﮔﻔﺖ :ﺩﺭ ﻃﻮﻝ ﺗﺎﺭﻳﺦ
ﺩﻳﺪﮔﺎﻩ ﺩﺭﺳــﺘﻰ ﺑﻪ ﺗﻮﺳــﻌﻪ ﻧﺪﺍﺷــﺘﻪﺍﻳﻢ ﻭ ﺗﺼﻮﺭ ﻛﺮﺩﻩﺍﻳﻢ
ﻛﻪ ﺁﺳــﻴﺐﻫﺎﻯ ﺯﻳﺴﺖﻣﺤﻴﻄﻰ ﺍﮔﺮ ﺑﻪ ﻫﺪﻑ ﺗﻮﺳﻌﻪ ﻛﺸﻮﺭ
ﺑﺎﺷﺪ ﺍﻳﺮﺍﺩﻯ ﻧﺪﺍﺭﺩ.
ﺳﺨﻦ ﺁﺧﺮ
ﺑﻪ ﮔﻔﺘﻪ ﻛﺎﺭﺷﻨﺎﺳﺎﻥ ﻭ ﻓﻌﺎﻻﻥ ﮔﺮﺩﺷﮕﺮﻯ ﺣﺘﻰ
ﻋﺼﺮ ﻳﺨﺒﻨﺪﺍﻥ ﻧﺘﻮﺍﻧﺴــﺖ ﺁﺳﻴﺒﻰ ﻛﻪ ﮔﺮﺩﺷﮕﺮﻯ
ﻏﻴﺮ ﺍﺳﺘﺎﻧﺪﺍﺭﺩ ﻭ ﺗﻮﺳﻌﻪ ﻧﺎﭘﺎﻳﺪﺍﺭ ﺑﺮ ﺳﺮ ﺟﻨﮕﻞﻫﺎﻯ
ﻫﻴﺮﻛﺎﻧــﻰ ﻭﺍﺭﺩ ﻛﺮﺩ ﺭﺍ ﺑﺮ ﺳــﺮ ﺍﻳــﻦ ﺟﻨﮕﻞﻫﺎﻯ
ﻗﺪﻳﻤﻰ ﺑﻴﺎﻭﺭﺩ .ﺟﻨﮕﻞﻫﺎﻳﻰ ﻛﻪ ﺳﺎﻝﻫﺎﻯ ﻃﻮﻻﻧﻰ
ﺍﺯ ﮔﺰﻧــﺪ ﺑﻼﻳﺎﻯ ﻃﺒﻴﻌﻰ ﺩﺭ ﺍﻣــﺎﻥ ﻣﺎﻧﺪﻧﺪ ﺍﻛﻨﻮﻥ
ﮔﺮﻓﺘﺎﺭ ﺳﺎﺧﺖﻭﺳــﺎﺯﻫﺎﻯ ﺑﻰﺭﻭﻳﻪ ﻭ ﮔﺮﺩﺷــﮕﺮﺍﻥ
ﺑﻰﻣﻼﺣﻈﻪ ﺷﺪﻩﺍﻧﺪ .ﮔﺮﺩﺷﮕﺮﻯ ﺑﺮ ﺍﺳﺎﺱ ﺗﻮﺳﻌﻪ
ﭘﺎﻳــﺪﺍﺭ ﻫﻢ ﻣﻨﺎﺑــﻊ ﻃﺒﻴﻌــﻰ ﻣﺎﻧﻨﺪﺟﻨﮕﻞﻫﺎﻳﻰ ﺑﺎ
2ﻣﻴﻠﻴﻮﻥ ﺳــﺎﻝ ﻗﺪﻣﺖ ﺭﺍ ﺑﺮﺍﻯ ﻛﺸــﻮﺭﻣﺎﻥ ﺣﻔﻆ
ﻣﻰﻛﻨــﺪ ﻭ ﻫــﻢ ﺩﺭﺁﻣﺪﺯﺍﻳﻰ ﺩﺍﺋﻤــﻰ ﺍﺯ ﻣﺤﻞ ﺍﻳﻦ
ﺟﺎﺫﺑﻪﻫﺎﻯ ﻃﺒﻴﻌﻰ ﺭﺍ ﺗﻀﻤﻴﻦ ﻣﻰﻛﻨﺪ.
ﻟﺰﻭﻡ ﺍﻳﺠﺎﺩ ﺑﺮﻧﺪ ﺷﻬﺮﻯ ﺩﺭ ﺷﻬﺮﺩﺍﺭﻯ ﺗﻬﺮﺍﻥ
ﻋﻀﻮ ﻫﻴﺎﺕ ﻧﻤﺎﻳﻨﺪﮔﺎﻥ ﺍﺗﺎﻕ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺍﻳﺮﺍﻥ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺷﻬﺮ ﺗﻬﺮﺍﻥ ﻗﺎﺑﻠﻴﺖ ﺗﺒﺪﻳﻞ
ﺷﺪﻥ ﺑﻪ ﻳﻚ ﻣﻘﺼﺪ ﺍﻋﻼﻯ ﮔﺮﺩﺷﮕﺮﻯ ﺭﺍ ﺩﺍﺭﺩ ،ﮔﻔﺖ :ﺗﺸﻜﻴﻞ ﻣﻌﺎﻭﻧﺖ ﮔﺮﺩﺷﮕﺮﻯ ﻭ
ﺑﺮﻧﺪ ﺷﻬﺮﻯ ﺩﺭ ﺷﻬﺮﺩﺍﺭﻯ ﺗﻬﺮﺍﻥ ﺿﺮﻭﺭﺕ ﺍﺳﺖ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﺍﻳﺮﻧﺎ ،ﻋﻠﻰﺍﻛﺒﺮ ﻋﺒﺪﺍﻟﻤﻠﻜﻰ ﺑﺎ ﭘﻴﺸــﻨﻬﺎﺩ ﺗﺸﻜﻴﻞ ﻣﻌﺎﻭﻧﺖ ﮔﺮﺩﺷﮕﺮﻯ ﺩﺭ
ﺷﻬﺮﺩﺍﺭﻯ ﺗﻬﺮﺍﻥ ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﺍﮔﺮ ﻛﻼﻧﺸﻬﺮﻫﺎﻳﻰ ﻣﺎﻧﻨﺪ ﺗﻬﺮﺍﻥ ﻧﺘﻮﺍﻧﻨﺪ ﺩﺭﺁﻣﺪﻫﺎﻯ ﭘﺎﻳﺪﺍﺭ
ﺍﻳﺠﺎﺩ ﻛﻨﻨﺪ ،ﺁﻳﻨﺪﻩﺍﻯ ﻧﺨﻮﺍﻫﻨﺪ ﺩﺍﺷﺖ.
ﻭﻯ ﺍﻓﺰﻭﺩ :ﻳﻜﻰ ﺍﺯ ﺭﻭﻳﻜﺮﺩﻫﺎﻯ ﺭﻭﺯﺁﻣﺪ ﻛﻼﻧﺸــﻬﺮﻫﺎﻯ ﺟﻬﺎﻥ ،ﺗﺒﺪﻳﻞ ﺍﻳﻦ ﺷــﻬﺮﻫﺎ
ﺑﻪ ﻣﻘﺼﺪﻫﺎﻯ ﮔﺮﺩﺷــﮕﺮﻯ ﺍﺳــﺖ ،ﺑﻪﮔﻮﻧﻪﺍﻯ ﻛﻪ ﺩﺭ ﻛﺸــﻮﺭﻫﺎﻯ ﺗﺮﺍﺯ ﻧﺨﺴﺖ ﺟﺬﺏ
ﮔﺮﺩﺷﮕﺮ ،ﻣﺸﺎﻫﺪﻩ ﻣﻰﻛﻨﻴﻢ ﺷﻬﺮﻫﺎﻳﻰ ﻛﻪ ﻫﻴﭻ ﭘﻴﺸﻴﻨﻪ ﺗﺎﺭﻳﺨﻰ ﻭ ﺣﺘﻰ ﻃﺒﻴﻌﻰ ﻫﻢ
ﻧﺪﺍﺭﻧﺪ ،ﺑﺎ ﺍﻳﺠﺎﺩ ﭼﻨﺪ ﺟﺎﺫﺑﻪ ﻭﻳﮋﻩ ﻭ ﺗﺪﻭﻳﻦ ﺑﺮﻧﺎﻣﻪ ﺍﺻﻮﻟﻰ ﺁﻥ ﺷــﻬﺮ ﺭﺍ ﺗﺒﺪﻳﻞ ﺑﻪ ﻳﻚ
ﻣﻘﺼﺪ ﮔﺮﺩﺷــﮕﺮﻯ ﻭ ﺭﺷــﺪ ﺩﺭﻭﻧﺰﺍﻯ ﺁﻥ ﺭﺍ ﺗﻀﻤﻴﻦ ﻣﻰﻛﻨﻨﺪ ،ﺑﻪﻃﻮﺭﻯ ﻛﻪ ﮔﺮﺩﺷﮕﺮ
ﻓﻘﻂ ﺑﺮﺍﻯ ﺩﻳﺪﻥ ﺁﻥ ﺷﻬﺮ ﺳﻔﺮ ﻣﻰﻛﻨﺪ.
ﻋﻀﻮ ﻫﻴﺎﺕ ﻧﻤﺎﻳﻨﺪﮔﺎﻥ ﺍﺗﺎﻕ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺍﻳﺮﺍﻥ ﺍﺩﺍﻣﻪ ﺩﺍﺩ :ﻣﺜﺎﻝﻫﺎﻯ ﮔﻮﻧﺎﮔﻮﻧﻰ ﺩﺭ ﺍﻳﻦ
ﺑﺎﺭﻩ ﻣﻰﺗﻮﺍﻥ ﺯﺩ ﻛﻪ ﻣﺸــﻬﻮﺭﺗﺮﻳﻦ ﺁﻥ ﺑﺮﺧﻰ ﺷــﻬﺮﻫﺎﻯ ﺣﺎﺷﻴﻪ ﺟﻨﻮﺑﻰ ﺧﻠﻴﺞﻓﺎﺭﺱ
ﺍﺳﺖ .ﺣﺎﻝ ﺁﻧﻜﻪ ﺗﻬﺮﺍﻥ ،ﻫﻢ ﺯﻣﻴﻨﻪﻫﺎﻯ ﻃﺒﻴﻌﻰ ﻣﺎﻧﻨﺪ ﺭﺷﺘﻪ ﻛﻮﻩ ﺍﻟﺒﺮﺯ ﻭ ﻛﻮﻳﺮ ﺣﺎﺷﻴﻪ
ﺟﻨﻮﺑﻰ ،ﻫﻢ ﭘﻴﺸــﻴﻨﻪ ﺗﺎﺭﻳﺨﻰ ﺳــﻜﻮﻧﺘﻰ ﺗﺎ ﺳﺪﻩﻫﺎﻯ ﻫﺰﺍﺭﻩ ﺩﺭ ﺷﻬﺮ ﺭﻯ ﺭﺍ ﺩﺍﺭﺩ؛ ﻛﻤﺎ
ﺍﻳﻨﻜﻪ ﺗﺎﺭﻳﺦ 200ﺳﺎﻟﻪ ﺍﻳﻦ ﺷﻬﺮ ،ﺑﺨﺶ ﻋﻈﻴﻤﻰ ﺍﺯ ﺗﺎﺭﻳﺦ ﻣﺴﺘﻨﺪ ،ﻛﺎﻟﺒﺪﻯ ﻭ ﻓﻀﺎﻳﻰ
ﺍﻳﻦ ﺳﺮﺯﻣﻴﻦ ﺭﺍ ﺩﺭ ﺧﻮﺩ ﺟﺎ ﺩﺍﺩﻩ ﺍﺳﺖ.
ﻭﻯ ﮔﻔــﺖ :ﭘﻴﺸــﻨﻬﺎﺩ ﻣﻰﻛﻨﻢ ﺷــﻬﺮﺩﺍﺭﻯ ﺗﻬﺮﺍﻥ ،ﺩﺭ ﺗﺤﻮﻝ ﺟﺪﻳﺪ ﺧﻮﺩ ﺷــﻌﺎﺭ ﻭ
ﺭﺳــﺎﻟﺘﻰ ﺟﺪﻳﺪ ﺭﺍ ﺩﺭ ﺗﻤﺎﻡ ﺳﻄﻮﺡ ﻣﺪﻳﺮﻳﺘﻰ ﻭ ﻛﺎﺭﺷﻨﺎﺳﻰ ﻭ ﻫﻤﻴﻦﻃﻮﺭ ﺍﺟﺮﺍﻳﻰ ﺧﻮﺩ
ﺑﺎ ﻫﺪﻑ ﺗﺒﺪﻳﻞ ﺗﻬﺮﺍﻥ ﺑﻪ ﻳﻚ ﻣﻘﺼﺪ ﮔﺮﺩﺷﮕﺮﻯ ﺩﻧﺒﺎﻝ ﻛﻨﺪ.
ﻋﺒﺪﺍﻟﻤﻠﻜــﻰ ﺗﺎﻛﻴﺪ ﻛﺮﺩ :ﻧﮕﺎﻫﻰ ﺩﻗﻴﻖ ﺑﻪ ﻭﻳﮋﮔﻰﻫﺎﻯ ﺗﻬﺮﺍﻥ ﻧﺸــﺎﻥ ﻣﻰﺩﻫﺪ ﻛﻪ ﺑﺎ
ﻳﻚ ﺑﺮﻧﺎﻣﻪ ﻭ ﻫﻤﺖ ﻣﺪﻳﺮﻳﺘﻰ ﺍﻣﻜﺎﻥ ﺗﺒﺪﻳﻞ ﺁﻥ ﺑﻪ ﻣﻘﺼﺪﻯ ﺍﻋﻼ ،ﻗﺎﺑﻞ ﺩﺳﺘﺮﺱ ﺍﺳﺖ.
ﻭﻯ ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﺍﻛﻨﻮﻥ ﺑﻪﻃﻮﺭ ﻓﺰﺍﻳﻨﺪﻩﺍﻯ ﺍﺯ ﻛﺎﺭﺕﻫﺎﻯ ﻫﻮﺷــﻤﻨﺪ ﻣﺎﻧﻨﺪ ﺍﺳــﺘﺎﻧﺒﻮﻝ
ﻛﺎﺭﺕ ،ﻭﻧﻴﺰ ﻛﺎﺭﺕ ﻭ ﺑﻮﺩﺍﭘﺴــﺖ ﻛﺎﺭﺕ ﺑﻪﻋﻨﻮﺍﻥ ﺍﺑﺰﺍﺭﻯ ﺑــﺮﺍﻯ ﻣﺪﻳﺮﻳﺖ ﺑﺎﺯﺩﻳﺪﻛﻨﻨﺪﻩ
ﺍﺳــﺘﻔﺎﺩﻩ ﻣﻰﺷــﻮﺩ .ﺑﺎﺯﺩﻳﺪﻛﻨﻨﺪﻩ ﺑﺎ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺍﻳﻦ ﻛﺎﺭﺕﻫﺎ ﻣﻰﺗﻮﺍﻧﺪ ﭘﻴﺶ ﺍﺯ ﺳﻔﺮ
ﻫﺰﻳﻨﻪ ﺑﺎﺯﺩﻳﺪ ﺍﺯ ﺟﺎﺫﺑﻪﻫﺎ ،ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺣﻤﻞﻭﻧﻘﻞ ﻋﻤﻮﻣﻰ ﻭ ﭘﺎﺭﻛﻴﻨﮓ ﺭﺍ ﺑﭙﺮﺩﺍﺯﺩ .ﺍﺯ
ﺍﻳﻦ ﻃﺮﻳﻖ ،ﻣﺪﻳﺮﻳﺖ ﺟﺮﻳﺎﻥ ﺑﺎﺯﺩﻳﺪﻛﻨﻨﺪﻩ ﺗﺴــﻬﻴﻞ ﻣﻰﺷﻮﺩ ﻭ ﺍﺭﺗﺒﺎﻁ ﺑﺎ ﺑﺎﺯﺩﻳﺪﻛﻨﻨﺪﻩ
ﭘﺲ ﺍﺯ ﺩﻳﺪﺍﺭ ﻧﻴﺰ ﺣﻔﻆ ﻣﻰﺷﻮﺩ.
ﻋﻀﻮ ﻫﻴــﺎﺕ ﻧﻤﺎﻳﻨﺪﮔﺎﻥ ﺍﺗﺎﻕ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺍﻳﺮﺍﻥ ﻳﺎﺩﺁﻭﺭ ﺷــﺪ :ﺍﻫﻤﻴﺖ ﺗﺸــﻜﻴﻞ ﻳﻚ
ﺳــﺎﺯﻣﺎﻥ ﺑﺎ ﻣﻌﺎﻭﻧﺖ ﺟﺪﻳﺪﻯ ﺑﻪ ﻧﺎﻡ ﻣﻌﺎﻭﻧﺖ ﮔﺮﺩﺷﮕﺮﻯ ﻭ ﺑﺮﻧﺪ ﺷﻬﺮﻯ ﺩﺭ ﺷﻬﺮﺩﺍﺭﻯ
ﺗﻬــﺮﺍﻥ ،ﺍﻳﻦ ﺍﺳــﺖ ﻛــﻪ ﻫﻤﺰﻣﺎﻥ ﺑﺎ ﺭﺷــﺪ ﺟﻬﺎﻧﻰ ﮔﺮﺩﺷــﮕﺮﻯ ،ﺍﻫﻤﻴــﺖ ﻣﺪﻳﺮﻳﺖ
ﻣﻘﺼﺪﻫﺎﻯ ﮔﺮﺩﺷــﮕﺮﻯ ﻭ ﻛﺴــﺐ ﺩﺭﺁﻣﺪ ﺳﺮﺷــﺎﺭ ﺭﻭﺯ ﺑﻪ ﺭﻭﺯ ﺑﻴﺸﺘﺮ ﺣﺲ ﻣﻰﺷﻮﺩ
ﻭ ﺍﻳــﻦ ﻣﻬــﻢ ﺗﻨﻬﺎ ﺭﺍﻩ ﺣﻔﻆ ﻣﻨﺎﺑﻊ ﻭ ﺍﺣﻴﺎﻯ ﻣﻴﺮﺍﺙ ﻃﺒﻴﻌﻰ ﻭ ﻓﺮﻫﻨﮕﻰ ﺷــﻬﺮ ﺗﻬﺮﺍﻥ
ﻭ ﺍﺷــﺎﻋﻪ ﻓﺮﻫﻨﮓ ﺍﻳﺮﺍﻧﻰ ﺍﺳــﻼﻣﻰ ﺍﻳﻦ ﺷﻬﺮ ﺑﻪﻋﻨﻮﺍﻥ ﭘﺎﻳﺘﺨﺖ ﻛﺸــﻮﺭ ﻋﺰﻳﺰﻣﺎﻥ ﺑﻪ
ﻣﺴﺎﻓﺮﺍﻥ ﺧﺎﺭﺟﻰ ﻧﻴﺰ ﺍﺳﺖ.
ﺷﻨﺒﻪ
5
ﻓﻨﺎﻭﺭﻯ
15ﻣﻬﺮ 1396
16ﻣﺤﺮﻡ 1439
7ﺍﻛﺘﺒﺮ 2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /273ﭘﻴﺎﭘﻰ 422
ﺗﻴﺘﺮ ﺭﻭﺯ
ﻳﺎﺩﺩﺍﺷﺖ
ﻳﻚ ﺗﺤﺮﻳﺮﻳﻪ ﺧﺎﻧﻤﺎﻧﻪ
ﺗﻮﻳﻴﺘﺮ ،ﻫﺸـﺘﻤﻴﻦ ﺳـﺎﻝ ﻓﻴﻠﺘﺮﻳﻨﮓ ﺩﺭ ﺍﻳﺮﺍﻥ ﺭﺍ ﭘﺸﺖ ﺳـﺮ ﻣﻰﮔﺬﺍﺭﺩ ،ﺍﻣﺎ ﺑﺎﺍﻳﻦﺣﺎﻝ
ﺳﺎﺭﺍ ﺭﺷﺎﺩﻯﺯﺍﺩﻩ ﻫﻤﭽﻨﺎﻥ ﻳﻜﻰ ﺍﺯ ﺷـﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋـﻰ ﻣﺤﺒﻮﺏ ﺩﺭ ﻣﻴﺎﻥ ﻛﺎﺭﺑﺮﺍﻥ ﺍﻳﺮﺍﻧﻰ ﺑﻪ ﺷـﻤﺎﺭ
trade@tejaratdaily.com
ﻣﻰﺁﻳﺪ .ﻣﺤﺒﻮﺑﻴﺖ ﺍﻳﻦ ﺷﺒﻜﻪ ﺍﺟﺘﻤﺎﻋﻰ ﻓﻴﻠﺘﺮ ﺷﺪﻩ ﺩﺭ ﺍﻳﺮﺍﻥ ﺗﺎ ﺁﻧﺠﺎﻳﻰ ﭘﻴﺶ ﺭﻓﺘﻪ ﻛﻪ
ﺩﻭﻟﺘﻤﺮﺩﺍﻥ ﻭ ﺳﻴﺎﺳﺖﻣﺪﺍﺭﺍﻥ ﻫﻢ ﺑﺎ ﺍﻳﺠﺎﺩ ﺍﻛﺎﻧﺖ ﻛﺎﺭﺑﺮﻯ ﺩﺭ ﺍﻳﻦ ﻓﻀﺎ ﺣﻀﻮﺭ ﻳﺎﻓﺘﻪﺍﻧﺪ.
ﺍﻣﺎ ﺩﺭ ﺑﺤﺚ ﺗﺠﺎﺭﺕ ﻭ ﺍﺛﺮﮔﺬﺍﺭﻯ ﺍﻳﻦ ﺷـﺒﻜﻪ ﺍﺟﺘﻤﺎﻋﻰ ﺩﺭ ﺩﻧﻴﺎﻯ ﺍﻗﺘﺼﺎﺩ ،ﺁﻣﺎﺭﻫﺎﻯ ﻏﻴﺮﺭﺳـﻤﻰ ﮔﻮﻳﺎﻯ ﺁﻥ
ﺍﺳـﺖ ﻛﻪ ﻛﻤﺘﺮ ﺍﺯ 20ﺩﺭﺻـﺪ ﻓﻌﺎﻟﻴﺖﻫﺎﻯ ﻛﺎﺭﺑﺮﺍﻥ ﺍﻳﺮﺍﻧﻰ ﺗﻮﻳﻴﺘﺮ ﺑﻪ ﻓﻌﺎﻟﻴﺖﻫﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ ﻭ ﺑﺮﻧﺪﺳـﺎﺯﻯ
ﺍﺭﺗﺒﺎﻁ ﺩﺍﺭﺩ .ﺷـﺎﻳﺪ ﺑﺘﻮﺍﻥ ﮔﻔﺖ ﻳﻜﻰ ﺍﺯ ﻣﻬﻢﺗﺮﻳﻦ ﺩﻻﻳﻞ ﻧﻘﺶ ﻛﻤﺮﻧﮓ ﺍﻗﺘﺼﺎﺩﻯ ﺗﻮﻳﻴﺘﺮ ﻧﺴـﺒﺖ ﺑﻪ ﺳﺎﻳﺮ
ﺷﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ ﻭﺟﻮﺩ ﺷﺮﺍﻳﻂ ﻓﻴﻠﺘﺮﻳﻨﮓ ﺑﺮﺍﻯ ﺍﻳﻦ ﺷﺒﻜﻪ ﺍﺟﺘﻤﺎﻋﻰ ﺍﺳﺖ.
ﻣﺤﺪﻭﺩﻳﺖﻫﺎﻯ ﺗﺠﺎﺭﻯ ﺗﻮﻳﻴﺘﺮ ﺩﺭ ﺍﻳﺮﺍﻥ
ﺑﻴــﺶ ﺍﺯ ﻳــﻚ ﺩﻫــﻪ ﺍﺯ ﻋﻤــﺮ
ﺷــﺒﻜﻪ ﺍﺟﺘﻤﺎﻋﻰ ﺗﻮﻳﻴﺘﺮ ﺩﺭ ﺟﻬﺎﻥ
ﻣﻰﮔﺬﺭﺩ .ﺷــﺒﻜﻪ ﺍﺟﺘﻤﺎﻋﻰ ﻛﻪ ﺑﻪ
ﺩﻟﻴــﻞ ﻭﻳﮋﮔﻰ ﺧــﺎﺹ ﺧﻮﺩ ﻳﻌﻨﻰ
ﺗﻮﻟﻴــﺪ ﻣﺤﺘــﻮﺍ ﺩﺭ 140ﻛﺎﺭﺍﻛﺘــﺮ
ﺑــﻪ ﺳــﺮﻋﺖ ﺗﻮﺟﻪ ﻛﺎﺭﺑــﺮﺍﻥ ﺭﺍ ﺑﻪ
ﺳــﻮﻯ ﺧﻮﺩ ﺟﻠﺐ ﻛﺮﺩ ﻭ ﺗﻮﺍﻧﺴﺖ
ﻣﺤﻤﺪ ﻟﺴﺎﻧﻰ
ﺩﺭ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﺭﻭﻳﺪﺍﺩﻫــﺎ ﻧﻘــﺶ
ﺷــﺒﻜﻪﺍﻯ ﺍﺛﺮﮔﺬﺍﺭ ﺭﺍ ﺍﻳﻔﺎ ﻛﻨﺪ .ﺑﺎ ﻭﺟﻮﺩ ﺗﺎﺛﻴﺮﮔﺬﺍﺭﻯ ﺑﺎﻻﻯ ﺍﻳﻦ
ﺷــﺒﻜﻪ ﺍﺟﺘﻤﺎﻋﻰ ،ﺣﺪﻭﺩ 8ﺳــﺎﻝ ﺍﺳــﺖ ﻛﻪ ﺗﻮﻳﻴﺘﺮ ﺩﺭ ﺍﻳﺮﺍﻥ
ﺑﻪ ﺩﺳــﺘﻮﺭ ﻛﺎﺭﮔﺮﻭﻩ ﺗﻌﻴﻴﻦ ﻣﺼﺎﺩﻳﻖ ﻣﺠﺮﻣﺎﻧﻪ ﻓﻴﻠﺘﺮ ﺷــﺪﻩ ﻭ
ﺩﺳﺘﺮﺳــﻰ ﺑﻪ ﻣﺤﺘﻮﺍﻯ ﺁﻥ ﻧﻴﺎﺯﻣﻨﺪ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﻓﻴﻠﺘﺮﺷــﻜﻦ
ﺍﺳــﺖ .ﺑﺮ ﻫﻤﻴﻦ ﺍﺳﺎﺱ ﻫﻢ ﻛﺎﺭﺑﺮﺍﻥ ﺍﻳﺮﺍﻧﻰ ﺑﺮﺍﻯ ﺩﺳﺘﺮﺳﻰ ﺑﻪ
ﻣﺤﺘﻮﺍﻯ ﺍﻳﻦ ﺷــﺒﻜﻪ ﺍﺟﺘﻤﺎﻋﻰ ﻭ ﻧﺸﺮ ﻣﺤﺘﻮﺍﻯ ﺗﻮﻟﻴﺪﻯ ﺧﻮﺩ
ﺍﺯ ﺍﺑﺰﺍﺭﻫﺎﻯ ﻓﻴﻠﺘﺮﺷﻜﻦ ﺍﺳﺘﻔﺎﺩﻩ ﻣﻰﻛﻨﻨﺪ .ﺍﻟﺒﺘﻪ ﻓﻘﻂ ﻛﺎﺭﺑﺮﺍﻥ
ﻋﺎﺩﻯ ﻧﻴﺴــﺘﻨﺪ ﻛــﻪ ﺩﺭ ﺍﻳﻦ ﻓﻀﺎ ﺣﻀﻮﺭ ﻳﺎﻓﺘﻪﺍﻧﺪ ﻭ ﺑﺎ ﺷــﺮﻭﻉ
ﻛﺎﺭ ﺩﻭﻟﺖ ﻳﺎﺯﺩﻫﻢ ﺑﻪ ﻣﺮﻭﺭ ﺑﺮ ﺷــﻤﺎﺭ ﺩﻭﻟﺘﻤﺮﺩﺍﻥ ﻭ ﭼﻬﺮﻩﻫﺎﻯ
ﺳﻴﺎﺳﻰ ﺣﺎﺿﺮ ﺩﺭ ﺍﻳﻦ ﺷﺒﻜﻪ ﺍﺟﺘﻤﺎﻋﻰ ﺍﻓﺰﻭﺩﻩ ﺷﺪ .ﺗﺎﺯﻩﺗﺮﻳﻦ
ﭼﻬﺮﻩ ﺳﻴﺎﺳــﻰ ﺣﺎﺿﺮ ﺩﺭ ﺗﻮﻳﻴﺘﺮ ﻣﺤﻤﺪﺟﻮﺍﺩ ﺁﺫﺭﻯ ﺟﻬﺮﻣﻰ،
ﻭﺯﻳﺮ ﺍﺭﺗﺒﺎﻃﺎﺕ ﻭ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﺩﻭﻟﺖ ﺩﻭﺍﺯﺩﻫﻢ ﺑﻪ ﺷــﻤﺎﺭ
ﻣﻰﺁﻳﺪ .ﻭﻯ ﺩﺭﺑﺎﺭﻩ ﺍﻳﻦ ﺷﺒﻜﻪ ﺍﺟﺘﻤﺎﻋﻰ ﻣﻰﮔﻮﻳﺪ» :ﺍﮔﺮ ﮔﻤﺎﻥ
ﻣﻰﻛﺮﺩﻡ ﻓﻀﺎﻯ ﺗﻮﻳﻴﺘﺮ ﻓﺮﺻﺘﻰ ﺑﺮﺍﻯ ﻣﻦ ﺑﻪﺷﻤﺎﺭ ﻧﻤﻰﺭﻭﺩ ،ﺑﻪ
ﻳﻘﻴﻦ ﻭﺍﺭﺩ ﺁﻥ ﻧﻤﻰﺷــﺪﻡ ﺍﺯ ﺍﻳﻦﺭﻭ ﺑﻪ ﺍﻣﻜﺎﻥ ﺣﻀﻮﺭ ﻣﺮﺩﻡ ﺩﺭ
ﺗﻮﻳﻴﺘــﺮ ﻧﻴﺰ ﻫﻤﭽﻨﻴﻦ ﻧﮕﺎﻫﻰ ﺩﺍﺭﻡ ﺍﻣﺎ ﺍﺯ ﺁﻧﺠﺎ ﻛﻪ ﻓﻴﻠﺘﺮ ﺗﻮﻳﻴﺘﺮ
ﺑﻪ ﺗﺼﻴﻤﻴﻢ ﻣﺎ ﺍﻧﺠﺎﻡ ﻧﺸﺪﻩ ،ﻣﺎ ﻧﻤﻰﺗﻮﺍﻧﻴﻢ ﺩﺭ ﺭﺍﺑﻄﻪ ﺑﺎ ﺭﻓﻊ ﺁﻥ
ﺗﺼﻤﻴﻢ ﺑﮕﻴﺮﻳﻢ«.
ﺟﻬﺮﻣﻰ ﻓﻴﻠﺘﺮ ﺗﻮﻳﻴﺘﺮ ﺭﺍ ﺗﺼﻤﻴﻢ ﻭ ﺳﻴﺎﺳﺖ ﻧﻈﺎﻡ ﺟﻤﻬﻮﺭﻯ
ﺍﺳــﻼﻣﻰ ﻣﻰﺩﺍﻧــﺪ ﻭ ﻣﺪﻋﻰ ﺍﺳــﺖ ﻛــﻪ ﻣﺪﻳﺮﺍﻥ ﺍﻳﻦ ﺷــﺒﻜﻪ
ﺍﺟﺘﻤﺎﻋﻰ ﻧﻴﺰ ﺑﺮﺍﻯ ﻣﺬﺍﻛﺮﻩ ﺑﺮ ﺳﺮ ﺭﻓﻊ ﻓﻴﻠﺘﺮ ﺁﻥ ﺍﻋﻼﻡ ﺁﻣﺎﺩﮔﻰ
ﻛﺮﺩﻩﺍﻧﺪ ﻭ ﻣﻰﺍﻓﺰﺍﻳﺪ :ﺍﮔﺮ ﻧﺘﻴﺠﻪ ﺍﻳﻦ ﻣﺬﺍﻛﺮﺍﺕ ﻣﻮﺭﺩﻗﺒﻮﻝ ﺟﻤﻊ
ﻋﺎﻗﻠﻪ ﻛﺸﻮﺭ ﻗﺮﺍﺭ ﮔﺮﻓﺖ ﻓﺒﻬﺎﺍﻟﻤﺮﺍﺩ؛ ﻭ ﺍﮔﺮ ﻣﻮﺭﺩ ﻗﺒﻮﻝ ﻭﺍﻗﻊ ﻧﺸﺪ
ﺗﻼﺵ ﺑﻴﺸﺘﺮﻯ ﺧﻮﺍﻫﻴﻢ ﻛﺮﺩ.
ﺑﻪ ﺩﻧﺒﺎﻝ ﺩﻳﺪﮔﺎﻩ ﻣﺜﺒﺖ ﺁﺫﺭﻯ ﺟﻬﺮﻣﻰ ﺑﺎﻳﺪ ﺍﻳﻦ ﻧﻜﺘﻪ ﺭﺍ ﻫﻢ
ﺩﺭ ﻧﻈﺮ ﺩﺍﺷﺖ ﻛﻪ ﺗﻮﻳﻴﺘﺮ ﻋﻼﻭﻩ ﺑﺮ ﻭﻳﮋﮔﻰﻫﺎﻯ ﺧﺎﺹ ﺧﻮﺩ ﺩﺭ
ﺣﻮﺯﻩ ﺑﺮﺭﺳﻰ ﺭﻭﻳﺪﺍﺩﻫﺎ ﻭ ﺍﺧﺒﺎﺭ ﺩﺭ ﺣﻮﺯﻩ ﺍﻗﺘﺼﺎﺩ ﻧﻴﺰ ﻣﻰﺗﻮﺍﻧﺪ
ﺗﻮﻳﻴﺘﺮ ﺑﻴﺸﺘﺮ ﺍﺯ ﺁﻧﻜﻪ ﺩﺭ ﺣﻮﺯﻩ ﺩﺭﺁﻣﺪﺯﺍﻳﻰ ﻣﻮﺛﺮ ﺑﺎﺷﺪ ،ﺩﺭ ﺯﻣﻴﻨﻪ
ﺑﺎﺯﻧﺸﺮ ﺍﺧﺒﺎﺭ ﻭ ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﻧﻘﺶﺁﻓﺮﻳﻨﻰ ﻛﺮﺩﻩ ﺍﺳﺖ
ﻓﻴﻠﺘﺮﻳﻨﮓ ﺗﻮﻳﻴﺘﺮ ﺩﺭ ﺍﻳﺮﺍﻥ ﺑﺎﻋﺚ ﺷﺪﻩ ﺗﺎﺛﻴﺮ ﺍﻳﻦ ﺷﺒﻜﻪ ﺩﺭ ﺣﻮﺯﻩ
ﺍﻗﺘﺼﺎﺩ ﻧﺴﺒﺖ ﺑﻪ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ ﭼﻨﺪﺍﻥ ﭘﺮﺭﻧﮓ ﻧﺒﺎﺷﺪ
ﺍﺛﺮﮔﺬﺍﺭ ﺑﺎﺷــﺪ .ﺑﺎﺍﻳﻦﺣﺎﻝ ﺑﻪ ﺩﻟﻴﻞ ﺍﻋﻤﺎﻝ ﻓﻴﻠﺘﺮﻳﻨﮓ ﻭ ﻣﺤﺪﻭﺩ
ﻣﺎﻧﺪﻥ ﻗﺸــﺮ ﻣﺨﺎﻃﺒﺎﻥ ﺍﻳﻦ ﺷــﺒﻜﻪ ﺍﺟﺘﻤﺎﻋــﻰ ﻓﻌﺎﻟﻴﺖﻫﺎﻯ
ﺍﻗﺘﺼﺎﺩﻯ ﺩﺭ ﺍﻳﻦ ﺷﺒﻜﻪ ﺑﻪ ﺣﺎﺷﻴﻪ ﺭﺍﻧﺪﻩ ﺷﺪﻩ ﺍﺳﺖ .ﺁﻣﺎﺭ ﻏﻴﺮ
ﺭﺳــﻤﻰ ﻧﺸﺎﻥ ﻣﻰﺩﻫﺪ ﻛﻤﺘﺮ ﺍﺯ 20ﺩﺭﺻﺪ ﻓﻌﺎﻻﻥ ﺍﻳﻦ ﺷﺒﻜﻪ
ﺑﻪ ﺑﺤﺚ ﺑﺮﻧﺪﺳــﺎﺯﻯ ﻭ ﺗﺒﻠﻴــﻎ ﻣﺤﺼﻮﻝ ﺩﺭ ﺗﻮﻳﻴﺘﺮ ﻣﻰﭘﺮﺩﺍﺯﻧﺪ
ﻭ ﺑﻘﻴﻪ ﺟﺎﻣﻌﻪ ﻛﺎﺭﺑﺮﺍﻥ ﻓﺎﺭﺳــﻰﺯﺑﺎﻥ ﺑﻪ ﺩﻧﺒﺎﻝ ﻧﺸــﺮ ﻣﺤﺘﻮﺍﻯ
ﺭﻭﺯﺍﻧﻪ ،ﺍﺧﺒﺎﺭ ﻭ ﺗﺤﻠﻴﻞ ﻭ ﺗﻔﺴﻴﺮ ﺁﻥ ﻫﺴﺘﻨﺪ.
ﺑﺎﻳﺪ ﺍﻳﻦ ﻧﻜﺘﻪ ﺭﺍ ﺩﺭ ﻧﻈﺮ ﺩﺍﺷــﺖ ﻛﻪ ﺑﺮﺩﺍﺷﺘﻪ ﺷﺪﻥ ﻓﻴﻠﺘﺮ 8
ﺳــﺎﻟﻪ ﺗﻮﻳﻴﺘﺮ ﻭ ﺍﻓﺰﺍﻳﺶ ﻓﻌﺎﻟﻴﺖﻫﺎﻯ ﺍﻳﻦ ﺷــﺒﻜﻪ ﺍﺟﺘﻤﺎﻋﻰ ﺩﺭ
ﺍﻳﺮﺍﻥ ،ﺩﺭ ﻓﻀﺎﻳﻰ ﻛﻪ ﻣﺤﺘﻮﺍ ﺩﺭ ﺷﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ ﮔﻮﻧﺎﮔﻮﻥ
ﺑــﻪ ﭼﺮﺧــﺶ ﺩﺭﻣﻰﺁﻳــﺪ ،ﻣﻰﺗﻮﺍﻧﺪ ﺑــﻪ ﺍﻓﺰﺍﻳﺶ ﺗﺠــﺎﺭﺕ ﺩﺭ
ﺷﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ ﻭ ﺩﺭﺁﻣﺪﺯﺍﻳﻰ ﻛﺸﻮﺭ ﻛﻤﻚ ﺯﻳﺎﺩﻯ ﻛﻨﺪ.
»ﻛﻠﻮپ« ﺑﻮﺩ ،ﺍﻣﺎ ﻣﺸــﻜﻞ ﺍﺻﻠﻰ ﺍﺯ ﺁﻧﺠﺎﻳﻰ ﺁﻏﺎﺯ ﻣﻰﺷــﻮﺩ ﻛﻪ
ﺳﺮﻭﺭﻫﺎﻯ ﺷﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ ﺑﻮﻣﻰ ﺗﻮﺍﻥ ﭘﺸﺘﻴﺒﺎﻧﻰ ﺑﻴﺶ ﺍﺯ
2ﻣﻴﻠﻴــﻮﻥ ﻛﺎﺭﺑﺮ ﺭﺍ ﻧﺪﺍﺭﻧﺪ ﻭ ﺑﻪﺍﺻﻄﻼﺡ ﺩﭼﺎﺭ ﭘﺪﻳﺪﻩ »ﻛﺮﺵ«
ﻣﻰﺷــﻮﻧﺪ .ﺍﻳﻦ ﻛﺎﺭﺷﻨﺎﺱ ﺭﺳﺎﻧﻪ ﻭ ﻓﻀﺎﻯ ﻣﺠﺎﺯﻯ ﺑﻪ ﻣﻮﺿﻮﻉ
ﻛﻨﺘﺮﻝ ﻣﺤﺘﻮﺍﻯ ﺍﻧﺘﺸــﺎﺭﻳﺎﻓﺘﻪ ﺩﺭ ﺍﻳﻦ ﻓﻀﺎ ﻧﻴﺰ ﺍﺷﺎﺭﻩﺍﻯ ﺩﺍﺭﺩ ﻭ
ﻣﻰﮔﻮﻳﺪ :ﻛﻨﺘﺮﻝ ﺩﻭﻟﺘﻰ ﺑﻪﻃﻮﺭﻛﻠﻰ ﺑﻴﺸﺘﺮ ﺩﺭ ﻣﺒﺎﺩﻯ ﻭﺭﻭﺩﻯ
ﺍﻧﺠﺎﻡ ﻣﻰﺷــﻮﺩ .ﺍﻳﻦ ﺩﺭ ﺣﺎﻟﻰ ﺍﺳــﺖ ﻛــﻪ ﺑﻪﻫﺮﺣﺎﻝ ﻛﺎﺭﺑﺮ ﺑﻪ
ﻓﻀﺎﻯ ﺷــﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ ﺩﺳﺘﺮﺳــﻰ ﻣﻰﻳﺎﺑﺪ ﻭ ﺑﻪ ﻫﻤﻴﻦ
ﺩﻟﻴﻞ ﻫﻢ ﺑﺎﻳﺪ ﺭﺍﻫﻰ ﺑﺮﺍﻯ ﻛﻨﺘﺮﻝ ﻭ ﺟﻬﺖﺩﻫﻰ ﺑﻪ ﻣﺤﺘﻮﺍ ﭘﻴﺪﺍ
ﻛﺮﺩ .ﺩﺭ ﺍﻳﻦ ﻣﻴﺎﻥ ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳﺪ ﻛﻨﺘﺮﻝ ﻓﺮﺩﻯ ﺍﺯ ﺳﻮﻯ ﻓﺮﺩ
ﻳﺎ ﺧﺎﻧﻮﺍﺩﻩ ﺑﻬﺘﺮﻳﻦ ﺭﺍﻩ ﺑﺮﺍﻯ ﻛﻨﺘﺮﻝ ﻣﺤﺘﻮﺍﻯ ﺍﻧﺘﺸــﺎﺭﻳﺎﻓﺘﻪ ﺩﺭ
ﺷﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ ﺍﺳﺖ.
ﻓﻀﺎﻳﻰ ﺑﺮﺍﻯ ﻧﺨﺒﮕﺎﻥ ﺧﺒﺮ
ﺳﺮﮔﺮﻣﻰ ﻳﺎ ﺗﺠﺎﺭﺕ؟
ﻣﺤﻤﺪ ﻟﺴــﺎﻧﻰ ،ﻛﺎﺭﺷــﻨﺎﺱ ﺭﺳــﺎﻧﻪ ﻭ ﻓﻀــﺎﻯ ﻣﺠﺎﺯﻯ ﺩﺭ
ﮔﻔﺖﻭﮔﻮ ﺑﺎ ﺭﻭﺯﻧﺎﻣﻪ »ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ« ﺑﻪ ﺑﺮﺭﺳﻰ ﻭﺿﻌﻴﺖ
ﺗﻮﻳﻴﺘﺮ ﺩﺭ ﺍﻳﺮﺍﻥ ﭘﺮﺩﺍﺧﺘﻪ ﻭ ﻣﻰﮔﻮﻳﺪ :ﺗﻮﻳﻴﺘﺮ ﺭﺍ ﻣﻰﺗﻮﺍﻥ ﺷﺒﻜﻪ
ﻧﺨﺒﮕﺎﻥ ﻭ ﻓﻀﺎﻳﻰ ﺑﺮﺍﻯ ﺍﻃﻼﻉﺭﺳــﺎﻧﻰ ﺩﺍﻧﺴﺖ .ﺑﻪﻃﻮﺭﻣﻌﻤﻮﻝ
ﻛﺎﺭﺑﺮﺍﻥ ﺩﺭ ﺍﻳﻦ ﺷﺒﻜﻪ ﺍﺟﺘﻤﺎﻋﻰ ﺑﻪ ﺑﺎﺯﻧﺸﺮ ﺍﺗﻔﺎﻕﻫﺎﻯ ﭘﻴﺮﺍﻣﻮﻥ
ﺧﻮﺩ ﻣﻰﭘﺮﺩﺍﺯﻧﺪ .ﺑﻪ ﻫﻤﻴﻦ ﺩﻟﻴﻞ ﻫﻢ ﺩﺭ ﺣﻮﺯﻩ ﺧﺒﺮ ﻭ ﺗﻔﺴــﻴﺮ
ﺁﻥ ﻣﻮﻓﻖﺗﺮ ﺍﺯ ﺣﻮﺯﻩ ﺍﻗﺘﺼﺎﺩ ﻋﻤﻞ ﻛﺮﺩﻩ ﺍﺳﺖ.
ﻭﻯ ﺩﺭ ﺍﺩﺍﻣــﻪ ﺳــﺨﻨﺎﻥ ﺧــﻮﺩ ﺑﻪ ﺗﺎﺛﻴﺮﮔﺬﺍﺭﻯ ﺍﻳﻦ ﺷــﺒﻜﻪ
ﺍﺟﺘﻤﺎﻋﻰ ﺍﺷﺎﺭﻩ ﻭ ﺍﻇﻬﺎﺭ ﻣﻰﻛﻨﺪ :ﺗﻮﻳﻴﺘﺮ ﺷﺒﻜﻪﺍﻯ ﺭﻭﻳﺪﺍﺩﻣﺤﻮﺭ
ﻭ ﺗﻔﺴﻴﺮﭘﺬﻳﺮ ﺍﺳﺖ .ﺩﺭ ﺍﻳﻦ ﺷﺒﻜﻪ ﻣﻰﺗﻮﺍﻥ ﺗﺤﻠﻴﻞﻫﺎﻯ ﻣﺨﺘﻠﻒ
ﺩﺭﺑﺎﺭﻩ ﻳﻚ ﺭﻭﻳﺪﺍﺩ ﺭﺍ ﺩﺭ ﻟﺤﻈﻪ ﺭﺻﺪ ﻛﺮﺩ ﻭ ﺑﻪ ﺟﻤﻊﺑﻨﺪﻯ ﻛﺎﻣﻠﻰ
ﺭﺳﻴﺪ .ﺩﺭ ﻣﻘﺎﺑﻞ ﺍﻳﻦ ﺍﺛﺮﮔﺬﺍﺭﻯ ،ﺗﻼﺵﻫﺎﻯ ﺯﻳﺎﺩﻯ ﺑﺮﺍﻯ ﺍﻳﺠﺎﺩ
ﺷــﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ ﺑﻮﻣﻰ ﺍﻧﺠﺎﻡ ﺷﺪ .ﻧﻤﻮﻧﻪ ﺍﻳﻦ ﺗﻼﺵﻫﺎ ﻭ
ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺩﺍﻧﺶ ﻓﻨﻰ ﺑﻮﻣﻰ ﺍﻳﺠﺎﺩ ﺷﺒﻜﻪﻫﺎﻳﻰ ﻣﺎﻧﻨﺪ ﺷﺒﻜﻪ
ﻫﺎﺩﻯ ﺍﺣﺘﺮﺍﻣﻰ ،ﻛﺎﺭﺷﻨﺎﺱ ﻓﻨﺎﻭﺭﻯ ﺩﺭﺑﺎﺭﻩ ﺍﺛﺮﮔﺬﺍﺭﻯ ﺗﻮﻳﻴﺘﺮ
ﺩﺭ ﺟﺎﻣﻌﻪ ﺍﻳﺮﺍﻧﻰ ﺑﻪ ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ ﻣﻰﮔﻮﻳﺪ :ﺩﺳﺘﺮﺳﻰ ﺑﻪ
ﺗﻮﻳﻴﺘﺮ ﺩﺭ ﺍﻳﺮﺍﻥ ﺑﺮﺧﻼﻑ ﺳﺎﻳﺮ ﺷﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ ﭘﺮﻃﺮﻓﺪﺍﺭ
ﻣﺎﻧﻨﺪ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ ﻳﺎ ﺷﺒﻜﻪ ﺍﺭﺗﺒﺎﻃﻰ ﺗﻠﮕﺮﺍﻡ ،ﻣﺴﺪﻭﺩ ﺷﺪﻩ ﺍﺳﺖ.
ﺑﺎﺍﻳﻦﺣﺎﻝ ﺍﻳﻦ ﺷﺒﻜﻪ ﺍﺟﺘﻤﺎﻋﻰ ﺗﻮﺍﻧﺴﺘﻪ ﺩﺭ ﻣﻴﺎﻥ ﻣﺮﺩﻡ ﺑﻪﻭﻳﮋﻩ
ﻗﺸــﺮ ﺟﻮﺍﻥ ﺟﺎﻳﮕﺎﻩ ﻭﻳﮋﻩﺍﻯ ﭘﻴﺪﺍ ﻛﻨــﺪ ،ﺑﻪﻃﻮﺭﻯﻛﻪ ﺩﺭ ﺣﺎﻝ
ﺣﺎﺿﺮ ﻛﺎﺭﺑﺮﺍﻥ ﺍﻳﺮﺍﻧﻰ ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻓﻴﻠﺘﺮﺷﻜﻦﻫﺎﻯ ﻣﺨﺘﻠﻒ ﺍﺯ
ﺍﻳﻦ ﺷﺒﻜﻪ ﺍﺟﺘﻤﺎﻋﻰ ﺍﺳﺘﻔﺎﺩﻩ ﻣﻰﻛﻨﻨﺪ.
ﻭﻯ ﺩﺭ ﺍﺩﺍﻣﻪ ﺳــﺨﻨﺎﻥ ﺧــﻮﺩ ﻓﻴﻠﺘﺮﻳﻨﮓ ﺗﻮﻳﻴﺘــﺮ ﺩﺭ ﺍﻳﺮﺍﻥ
ﺭﺍ ﻋﺎﻣﻠﻰ ﺑﺮ ﻣﺤﺪﻭﺩ ﺷــﺪﻥ ﺍﺛﺮﮔﺬﺍﺭﻯ ﺍﻳﻦ ﺷــﺒﻜﻪ ﻧﺴــﺒﺖ ﺑﻪ
ﺳــﺎﻳﺮ ﺷــﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ ﻣﻰﺩﺍﻧﺪ ﻭ ﻣﻰﺍﻓﺰﺍﻳﺪ :ﺑﺴﻴﺎﺭﻯ ﺍﺯ
ﺷــﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋــﻰ ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ ﺗﻮﺍﻧﺴــﺘﻪﺍﻧﺪ ﺍﺯ ﻧﻘﺶ
ﺳــﺮﮔﺮﻣﻰ ﻭ ﺍﻳﺠــﺎﺩ ﺍﺭﺗﺒﺎﻁ ﻓﺮﺍﺗــﺮ ﺭﻓﺘﻪ ﻭ ﺑﻪ ﺑﺴــﺘﺮﻯ ﺑﺮﺍﻯ
ﻓﻌﺎﻟﻴﺖﻫــﺎﻯ ﺗﺠﺎﺭﻯ ﻭ ﺑﺮﻧﺪﻳﻨﮓ ﺗﺒﺪﻳﻞ ﺷــﻮﻧﺪ .ﻫﺮﭼﻨﺪ ﻛﻪ
ﺳﺎﺯﻣﺎﻧﺪﻫﻰ ﻧﻈﺮﺍﺕ ﺍﺭﺳﺎﻟﻰ ﺩﺭ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ
ﺟﺪﻳﺪﺗﺮﻳﻦ ﺑﺮﻭﺯﺭﺳــﺎﻧﻰ ﺑﺮﻧﺎﻣﻪ ﺍﻳﻨﺴــﺘﺎﮔﺮﺍﻡ ﺑﻪ ﻛﺎﺭﺑﺮﺍﻥ ﺍﻣﻜﺎﻥ
ﻣﻰﺩﻫــﺪ ﻧﻈﺮﺍﺕ ﺍﺭﺳــﺎﻟﻰ ﺑﺮﺍﻯ ﻫﺮ ﭘﺴــﺖ ﺭﺍ ﺳــﺎﺯﻣﺎﻧﺪﻫﻰ ﻭ ﺍﺯ
ﺳﻮءﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺍﻳﻦ ﺷﺒﻜﻪ ﺍﺟﺘﻤﺎﻋﻰ ﺟﻠﻮﮔﻴﺮﻯ ﻛﻨﻨﺪ .ﺑﻪ ﮔﺰﺍﺭﺵ
ﺍﻳﺴــﻨﺎ ،ﺍﻳﻨﺴــﺘﺎﮔﺮﺍﻡ ﺑﺎ 800ﻣﻴﻠﻴﻮﻥ ﻛﺎﺭﺑﺮ ﻛﻪ 500ﻣﻴﻠﻴﻮﻥ ﻧﻔﺮ
ﺍﺯ ﺁﻧﻬﺎ ﺑﻪ ﻃﻮﺭ ﺭﻭﺯﺍﻧﻪ ﺍﺯ ﺍﻳﻦ ﺷــﺒﻜﻪ ﺍﺟﺘﻤﺎﻋﻰ ﺍﺳﺘﻔﺎﺩﻩ ﻣﻰﻛﻨﻨﺪ،
ﺩﺭ ﺗﻼﺵ ﺑﺮﺍﻯ ﻣﺪﻳﺮﻳﺖ ﺑﻬﻴﻨﻪ ﻧﻈﺮﺍﺕ ﻭ ﺍﻗﺪﺍﻣﺎﺕ ﻛﺎﺭﺑﺮﺍﻥ ﺍﺳــﺖ.
ﺑﺮﻭﺯﺭﺳــﺎﻧﻰ ﺗﺎﺯﻩ ﺍﻳﻨﺴــﺘﺎﮔﺮﺍﻡ ﺑﻪ ﻛﺎﺭﺑﺮﺍﻥ ﺍﻣﻜﺎﻥ ﻣﻰﺩﻫﺪ ﺍﺳﺎﻣﻰ
ﺍﻓﺮﺍﺩﻯ ﻛﻪ ﻗﺎﺩﺭ ﺑﻪ ﺍﺭﺳﺎﻝ ﻧﻈﺮ ﺑﺮﺍﻯ ﻫﺮ ﻋﻜﺲ ﭘﺴﺖﺷﺪﻩ ﻫﺴﺘﻨﺪ
ﺭﺍ ﺍﻧﺘﺨﺎﺏ ﻛﻨﻨﺪ .ﺑﻪ ﻋﻨﻮﺍﻥ ﻣﺜﺎﻝ ﺍﮔﺮ ﻓﺮﺩﻯ ﺩﺍﺭﺍﻯ ﺣﺴﺎﺏ ﻛﺎﺭﺑﺮﻯ
ﻋﻤﻮﻣﻰ ﺩﺭ ﺍﻳﻨﺴــﺘﺎﮔﺮﺍﻡ ﺑﺎﺷﺪ ،ﺍﺭﺳــﺎﻝ ﻧﻈﺮ ﺩﺭ ﺫﻳﻞ ﭘﺴﺖﻫﺎﻯ ﺍﻭ
ﺍﻳﻦ ﺷــﺒﻜﻪ ﺑﻪ ﺩﻟﻴﻞ ﻣﺤﺪﻭﺩ ﺑﻮﺩﻥ
ﻣﺨﺎﻃﺒــﺎﻥ ﺍﻳﺮﺍﻧﻰ ﺧﻮﺩ ﻧﺘﻮﺍﻧﺴــﺘﻪ
ﻫﻤﭽﻮﻥ ﺍﻳﻨﺴــﺘﺎﮔﺮﺍﻡ ﻳــﺎ ﺗﻠﮕﺮﺍﻡ
ﺩﺭ ﺑﺤــﺚ ﻓﻌﺎﻟﻴﺖﻫــﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ
ﺍﺛﺮﮔﺬﺍﺭ ﺑﺎﺷﺪ .ﺍﺣﺘﺮﺍﻣﻰ ﻫﻤﭽﻨﻴﻦ
ﺑــﻪ ﺍﻳــﻦ ﻧﻜﺘﻪ ﺍﺷــﺎﺭﻩ ﻣﻰﻛﻨﺪ ﻛﻪ
ﭼــﺮﺍ ﺷــﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ ﺑﻮﻣﻰ
ﻫﺎﺩﻯ ﺍﺣﺘﺮﺍﻣﻰ
ﻧﺘﻮﺍﻧﺴﺘﻪﺍﻧﺪ ﺑﻪ ﺭﻗﺎﺑﺖ ﺑﺎ ﻧﺴﺨﻪﻫﺎﻯ
ﺧﺎﺭﺟﻰ ﺩﺭ ﺩﺳــﺘﺮﺱ ﻳﺎ ﻓﻴﻠﺘﺮﺷﺪﻩﺍﻯ ﻣﺎﻧﻨﺪ ﺗﻮﻳﻴﺘﺮ ﺑﭙﺮﺩﺍﺯﻧﺪ؟
ﻭﻯ ﻣﻰﮔﻮﻳــﺪ :ﺑﻪﻃﻮﺭ ﺣﺘﻢ ﺩﺍﻧﺶ ﻓﻨﻰ ﻃﺮﺍﺣﻰ ﺷــﺒﻜﻪﻫﺎﻯ
ﺍﺟﺘﻤﺎﻋــﻰ ﺩﺭ ﺍﻳــﺮﺍﻥ ﻭﺟــﻮﺩ ﺩﺍﺭﺩ ،ﺍﻣــﺎ ﺁﻧﭽﻪ ﺗــﻮﺍﻥ ﺭﻗﺎﺑﺖ ﺑﺎ
ﺷــﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ ﺧﺎﺭﺟﻰ ﺭﺍ ﺍﺯ ﻧﺴــﺨﻪﻫﺎﻯ ﺑﻮﻣﻰ ﺳﻠﺐ
ﻛﺮﺩﻩ ،ﻧﺒﻮﺩ ﺍﻃﻤﻴﻨﺎﻥ ﺍﺯ ﺳــﻮﻯ ﻛﺎﺭﺑﺮﺍﻥ ﺍﺳــﺖ .ﺩﺭ ﺍﻳﻦ ﻣﻴﺎﻥ
ﻧﺒــﻮﺩ ﻓﻀﺎﻳﻰ ﺑﺮﺍﻯ ﺣﻤﺎﻳﺖ ﺍﺯ ﺗﻮﻟﻴﺪﻫﺎﻯ ﻣﺴــﺘﻘﻞ ﺑﺎ ﻗﺎﺑﻠﻴﺖ
ﺭﻣﺰﻧــﮕﺎﺭﻯ ﻧﻴﺰ ﺑﻪ ﺍﻳﻦ ﻧﺒﻮﺩ ﺍﻃﻤﻴﻨﺎﻥ ﻛﻤﻚ ﺑﻴﺸــﺘﺮﻯ ﻛﺮﺩﻩ
ﻭ ﺑﺎﻋﺚ ﺷﺪﻩ ﺗﺎ ﻧﺴﺨﻪﻫﺎﻯ ﺑﻮﻣﻰ ﺍﺯ ﭼﺮﺧﻪ ﺭﻗﺎﺑﺖ ﺑﺎﺯﺑﻤﺎﻧﻨﺪ.
ﺳﺨﻦ ﭘﺎﻳﺎﻧﻰ
ﺗﻮﻳﻴﺘــﺮ ﺑﻪﻋﻨــﻮﺍﻥ ﻳﻜــﻰ ﺍﺯ 3ﺷــﺒﻜﻪ ﺍﺟﺘﻤﺎﻋﻰ
ﭘﺮﻃﺮﻓﺪﺍﺭ ﺩﺭ ﻣﻴﺎﻥ ﻛﺎﺭﺑﺮﺍﻥ ﺍﻳﺮﺍﻧﻰ ،ﺍﺯﻧﻈﺮ ﺩﺭﺁﻣﺪﺯﺍﻳﻰ
ﻧﻴﺰ ﺩﺭ ﺭﺩﻩ ﺳــﻮﻡ ﻗﺮﺍﺭﮔﺮﻓﺘﻪ ﺍﺳــﺖ .ﺍﻳﻨﺴــﺘﺎﮔﺮﺍﻡ ﻭ
ﺗﻠﮕﺮﺍﻡ ﺗﻮﺍﻧﺴــﺘﻪﺍﻧﺪ ﮔــﻮﻯ ﺭﺗﺒﻪﻫــﺎﻯ ﺍﻭﻝ ﻭ ﺩﻭﻡ ﺭﺍ
ﺩﺭ ﺯﻣﻴﻨــﻪ ﺟﺬﺏ ﻣﺨﺎﻃﺐ ﻭ ﺩﺭﺁﻣﺪﺯﺍﻳﻰ ﺍﺯ ﺳــﺎﻳﺮﻳﻦ
ﺑﺮﺑﺎﻳﻨﺪ .ﺩﺭ ﺍﻳﻦ ﻣﻴﺎﻥ ﺗﻮﻳﻴﺘﺮ ﺑﻪ ﺩﻟﻴﻞ ﺗﺤﻤﻞ ﺷﺮﺍﻳﻂ
ﻓﻴﻠﺘﺮﻳﻨﮓ ﺩﺭ ﺍﻳﺮﺍﻥ ﻭ ﻧﻮﻉ ﺳﻠﻴﻘﻪ ﻛﺎﺭﺑﺮﺍﻧﺶ ﺑﻴﺸﺘﺮ ﺍﺯ
ﻫﺮ ﭼﻴﺰ ﻇﺎﻫﺮ ﺧﺒﺮﻯ ﻭ ﺍﻃﻼﻉﺭﺳــﺎﻧﻰ ﺧﻮﺩ ﺭﺍ ﺣﻔﻆ
ﻛﺮﺩﻩ ﺍﺳــﺖ .ﺩﺭ ﺍﻳﻦ ﻓﻀﺎ ﻣﻰﺗﻮﺍﻥ ﺳﻴﺎﺳﺖﻣﺪﺍﺭﺍﻥ ﻭ
ﺩﻭﻟﺘﻤﺮﺩﺍﻥ ،ﻓﻌﺎﻻﻥ ﺣﻮﺯﻩ ﻓﻨﺎﻭﺭﻯ ﻭ ﺍﺻﺤﺎﺏ ﺭﺳــﺎﻧﻪ
ﺭﺍ ﻳﺎﻓﺖ ﻛﻪ ﺩﺭ ﻛﻨﺎﺭ ﻳﻜﺪﻳﮕﺮ ﺑﻪ ﺑﺮﺭﺳــﻰ ﺭﻭﻳﺪﺍﺩﻫﺎﻯ
ﺭﻭﺯ ﻭ ﺗﺤﻠﻴﻞ ﻭ ﺗﻔﺴــﻴﺮ ﺁﻧﻬﺎ ﻣﻰﭘﺮﺩﺍﺯﻧﺪ .ﺩﺭ ﺑﺴﻴﺎﺭﻯ
ﺍﺯ ﻣﻮﺍﻗــﻊ ﺍﻳــﻦ ﺭﻭﻳﺪﺍﺩﻫﺎ ،ﺭﻭﻳﺪﺍﺩﻫﺎﻳــﻰ ﺍﻗﺘﺼﺎﺩﻯ ﻳﺎ
ﺍﺛﺮﮔــﺬﺍﺭ ﺑﺮ ﺩﻧﻴــﺎﻯ ﺍﻗﺘﺼﺎﺩ ﻭ ﺗﺠﺎﺭﺕ ﻫﺴــﺘﻨﺪ ﻭ ﺑﺮ
ﻫﻤﻴﻦ ﺍﺳــﺎﺱ ﻫﻢ ﻧﻤﻰﺗﻮﺍﻥ ﺍﺯ ﺍﻫﻤﻴــﺖ ﺗﻮﻳﻴﺘﺮ ﺩﺭ
ﺭﺧﺪﺍﺩﻫﺎﻯ ﺟﺎﻣﻌﻪ ﭼﺸﻢﭘﻮﺷﻰ ﻛﺮﺩ.
ﺳﻮﺩﺁﻭﺭﻯ ﺁﻳﻔﻮﻥ 10ﺑﺮﺍﻯ ﺳﺎﻣﺴﻮﻧﮓ
ﻣﻰﺗﻮﺍﻧــﺪ ﻣﺤﺪﻭﺩ ﺑــﻪ ﺗﻌﻘﻴﺐﻛﻨﻨﺪﮔﺎﻥ ،ﺍﻓﺮﺍﺩﻯ ﻛــﻪ ﺧﻮﺩ ﻛﺎﺭﺑﺮ
ﺗﻌﻘﻴﺐ ﻣﻰﻛﻨﺪ ﻳﺎ ﻫﺮ ﺩﻭ ﮔﺮﻭﻩ ﺑﺎﺷﺪ .ﻫﺪﻑ ﺍﺻﻠﻰ ﺍﻳﻦ ﻛﺎﺭ ﻣﻘﺎﺑﻠﻪ ﺑﺎ
ﺍﺭﺳﺎﻝ ﺑﺮﺧﻰ ﭘﺴﺖﻫﺎﻯ ﺗﻮﻫﻴﻦﺁﻣﻴﺰ ﻋﻨﻮﺍﻥ ﺷﺪﻩ ﺍﺳﺖ .ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ
ﻫﻤﭽﻨﻴﻦ ﻓﻴﻠﺘﺮ ﺧﻮﺩﻛﺎﺭ ﺑﻠﻮﻛﻪ ﻛﺮﺩﻥ ﺍﻇﻬﺎﺭﻧﻈﺮﻫﺎﻯ ﺗﻮﻫﻴﻦﺁﻣﻴﺰ ﺭﺍ
ﺑﻪﺭﻭﺯ ﻛﺮﺩﻩ ﻭ ﺍﺑﺰﺍﺭ ﺟﺪﻳﺪﻯ ﺭﺍ ﺑﺮﺍﻯ ﺷﻨﺎﺳــﺎﻳﻰ ﻣﺤﺘﻮﺍﻯ ﻧﺎﻣﻨﺎﺳﺐ
ﺑﻪ ﺯﺑﺎﻥﻫﺎﻯ ﻓﺮﺍﻧﺴﻪ ،ﺁﻟﻤﺎﻧﻰ ،ﭘﺮﺗﻐﺎﻟﻰ ﻭ ﻋﺮﺑﻰ ﺩﺭ ﻧﻈﺮ ﮔﺮﻓﺘﻪ ﺍﺳﺖ.
ﺍﺑﺰﺍﺭ ﻳﺎﺩﺷــﺪﻩ ﺍﺑﺘﺪﺍ ﺑﻪ ﺍﻧﮕﻠﻴﺴــﻰ ﺭﺍﻩﺍﻧﺪﺍﺯﻯ ﺷــﺪﻩ ﺑﻮﺩ ﻭ ﺍﺯ ﻫﻮﺵ
ﻣﺼﻨﻮﻋﻰ ﺑﺮﺍﻯ ﺍﺭﺗﻘــﺎﻯ ﻗﺎﺑﻠﻴﺖﻫﺎﻯ ﺧﻮﺩ ﺑﻬﺮﻩ ﻣﻰﮔﻴﺮﺩ .ﻛﺎﺭﺑﺮﺍﻥ
ﺑﺮﺍﻯ ﺩﺳﺘﺮﺳــﻰ ﺑﻪ ﺍﻳﻦ ﺧﺪﻣﺎﺕ ﺑﺎﻳﺪ ﺑﻪ ﺑﺨﺶ Optionsﺭﻓﺘﻪ
ﻭ ﺩﺭ ﻣﻨﻮﻯ Settingsﺑﻪ ﺳﺮﺍﻍ ﮔﺰﻳﻨﻪ Commentsﺑﺮﻭﻧﺪ.
ﻃﺒﻖ ﮔﺰﺍﺭﺵ ﻣﻨﺘﺸﺮﺷﺪﻩ ﺍﺯ ﻭﺍﻝ ﺍﺳﺘﺮﻳﺖ ژﻭﺭﻧﺎﻝ ،ﺷﺮﻛﺖ
ﺳﺎﻣﺴﻮﻧﮓ ﺍﺯ ﻓﺮﻭﺵ ﻫﺮ ﺁﻳﻔﻮﻥ ،10ﺣﺪﻭﺩ 110ﺩﻻﺭ ﺩﺭﺁﻣﺪ
ﻛﺴﺐ ﺧﻮﺍﻫﺪ ﻛﺮﺩ.
ﺑﻪ ﮔــﺰﺍﺭﺵ ﺁﻯﺗﻰ ﺍﻳﺮﺍﻥ ،ﻫﻤﺎﻥﻃﻮﺭ ﻛﻪ ﻣﻰﺩﺍﻧﻴﺪ ،ﺑﺨﺶ
ﺗﻮﻟﻴﺪ ﻗﻄﻌﺎﺕ ﺷﺮﻛﺖ ﺳﺎﻣﺴﻮﻧﮓ ،ﺍﺟﺰﺍ ﻭ ﻗﻄﻌﺎﺕ ﺑﺴﻴﺎﺭﻯ ﺍﺯ
ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﮔﻮﺷﻰ ﺍﺯ ﺟﻬﺎﻥ ﺭﺍ ﺗﺎﻣﻴﻦ ﻣﻰﻛﻨﺪ ﻭ ﺍﻣﺴﺎﻝ
ﻧﻴﺰ ﺍﻳﻦ ﺷﺮﻛﺖ ﻛﺮﻩﺍﻯ ﻭﻇﻴﻔﻪ ﺗﺎﻣﻴﻦ ﻧﻤﺎﻳﺸﮕﺮ ﺍﻭﻟﺪ ﺁﻳﻔﻮﻥ
10ﺷﺮﻛﺖ ﺍﭘﻞ ﺭﺍ ﺑﺮﻋﻬﺪﻩ ﺩﺍﺭﺩ .ﻧﻜﺘﻪ ﺟﺎﻟﺐ ﺍﻳﻨﻜﻪ ﺍﺣﺘﻤﺎﻝ
ﻣﻰﺭﻭﺩ ﺩﺭﺁﻣﺪ ﺳﺎﻣﺴﻮﻧﮓ ﺍﺯ ﻓﺮﻭﺵ ﻧﻤﺎﻳﺸﮕﺮ ﺑﻪ ﺍﭘﻞ ﺣﺪﻭﺩ
4ﻣﻴﻠﻴــﺎﺭﺩ ﺩﻻﺭ ﺑﻴﺸــﺘﺮ ﺍﺯ ﺩﺭﺁﻣﺪ ﺍﻳﻦ ﺷــﺮﻛﺖ ﺍﺯ ﻓﺮﻭﺵ
ﮔﻮﺷﻰﻫﺎﻯ ﮔﻠﻜﺴﻰ ﺍﺱ 8ﺑﺎﺷﺪ .ﺳﺎﻣﺴﻮﻧﮓ ﺗﻨﻬﺎ ﺷﺮﻛﺖ ﺑﺎ
ﻗﺎﺑﻠﻴﺖ ﺗﻮﻟﻴﺪ ﻧﻤﺎﻳﺸــﮕﺮﻫﺎﻯ ﺍﻭﻟﺪ ،ﻓﻠﺶ NANDﻭ ﭼﻴﭗ
DRAMﺩﺭ ﻣﻘﻴﺎﺱ ﻣﻮﺭﺩﻧﻴﺎﺯ ﺷــﺮﻛﺖ ﺍﭘﻞ ﺍﺳــﺖ .ﻃﺒﻖ
ﮔﺰﺍﺭﺵ ﻭﺍﻝ ﺍﺳــﺘﺮﻳﺖ ،ﺣﺪﻭﺩ 35ﺩﺭﺻﺪ ﺍﺯ ﺩﺭﺁﻣﺪ ﺳــﺎﻻﻧﻪ
ﺷﺮﻛﺖ ﺳﺎﻣﺴﻮﻧﮓ ﺍﺯ ﻓﺮﻭﺵ ﺍﻳﻦ ﻗﻄﻌﺎﺕ ﺑﻪ ﺩﻳﮕﺮ ﺷﺮﻛﺖﻫﺎ
ﺍﺯﺟﻤﻠﻪ ﺍﭘﻞ ﺑﻪﺩﺳﺖ ﻣﻰﺁﻳﺪ.
ﺍﻳﻦ ﺭﻭﺍﺑﻂ ﻧﺸــﺎﻥ ﻣﻰﺩﻫــﺪ ﺑﺎ ﺍﻳﻨﻜﻪ ﺩﻭ ﺷــﺮﻛﺖ ﺍﭘﻞ ﻭ
ﺳﺎﻣﺴــﻮﻧﮓ ﺩﺭ ﺯﻣﻴﻨﻪ ﻓﻨﺎﻭﺭﻯ ﺍﺯ ﺭﻗﺒﺎﻯ ﺳﺮﺳﺨﺖ ﻳﻜﺪﻳﮕﺮ
ﻫﺴــﺘﻨﺪ ،ﺍﻣــﺎ ﺩﺭ ﻣﻮﺍﻗﻊ ﻧﻴﺎﺯ ﺑﻪ ﺷــﻜﻞ ﻋﺠﻴﺒﻰ ﺑﻪ ﻳﻜﺪﻳﮕﺮ
ﻭﺍﺑﺴﺘﻪﺍﻧﺪ.
ﺑﺴﺘﻪﻫﺎﻯ ﺍﻳﻨﺘﺮﻧﺖ ﻫﻤﺮﺍﻩ ﺍﻭﻝ
ﺑﺴﺘﻪ ﻫﺎﻯ ﺁﻟﻔﺎ) +ﺳﺮﻋﺖ ﺑﺪﻭﻥ ﻣﺮﺯ(
ﻣﺪﺕ ﺍﻋﺘﺒﺎﺭ
ﺩﺍﺋﻤﻰ /ﺍﻋﺘﺒﺎﺭﻯ
ﻳﻚ ﺭﻭﺯﻩ
7ﺭﻭﺯﻩ
ﻣﺒﻠﻎ ﻗﺎﺑﻞ ﭘﺮﺩﺍﺧﺖ
ﺣﺠﻢ ﺑﺴﺘﻪ
ﺭﻭﺯﺍﻧﻪ
ﻫﺪﻳﻪ ﺷﺒﺎﻧﻪ
ﺭﻭﺵ ﻓﻌﺎﻟﺴﺎﺯﻯ
ﺩﺍﺋﻤﻰ /ﺍﻋﺘﺒﺎﺭﻯ
30MB
30MB
900ﺗﻮﻣﺎﻥ
*#215*100
ﺩﺍﺋﻤﻰ /ﺍﻋﺘﺒﺎﺭﻯ
100MB
100MB
1,500ﺗﻮﻣﺎﻥ
*#211*100
ﺩﺍﺋﻤﻰ /ﺍﻋﺘﺒﺎﺭﻯ
300MB
300MB
3,500ﺗﻮﻣﺎﻥ
*#212*100
ﺩﺍﺋﻤﻰ /ﺍﻋﺘﺒﺎﺭﻯ
1GB
1GB
9,000ﺗﻮﻣﺎﻥ
*#213*100
ﺩﺍﺋﻤﻰ /ﺍﻋﺘﺒﺎﺭﻯ
3GB
3GB
10,000ﺗﻮﻣﺎﻥ
*#214*100
ﺩﺍﺋﻤﻰ /ﺍﻋﺘﺒﺎﺭﻯ
50MB
50MB
1,800ﺗﻮﻣﺎﻥ
*#225*100
ﺩﺍﺋﻤﻰ /ﺍﻋﺘﺒﺎﺭﻯ
100MB
100MB
2,500ﺗﻮﻣﺎﻥ
*#221*100
ﺩﺍﺋﻤﻰ /ﺍﻋﺘﺒﺎﺭﻯ
300MB
300MB
5,000ﺗﻮﻣﺎﻥ
*#222*100
ﺩﺍﺋﻤﻰ /ﺍﻋﺘﺒﺎﺭﻯ
1GB
1GB
10,000ﺗﻮﻣﺎﻥ
*#223*100
ﺩﺍﺋﻤﻰ /ﺍﻋﺘﺒﺎﺭﻯ
3GB
3GB
13,500ﺗﻮﻣﺎﻥ
*#224*100
ﻳﻚ ﺳــﺎﻝ ﺍﺯ ﺷــﺮﻭﻉ ﺑــﻪ ﻛﺎﺭ
ﺭﻭﺯﻧﺎﻣــﻪ ﮔﺴــﺘﺮﺵ ﺗﺠــﺎﺭﺕ ﻭ
ﻭﺭﻭﺩ ﻣﻦ ﺑــﻪ ﺍﻳﻦ ﺟﻤﻊ ﻛﻮﭼﻚ
ﺻﻤﻴﻤــﻰ ﻭ »ﻛﺎﻣــﻼ ﺧﺎﻧﻤﺎﻧﻪ«
ﻣﻰﮔــﺬﺭﺩ .ﻫﺮﭼﻨــﺪ ﻛــﻪ ﺩﺭ
ﺭﻭﺯﻫــﺎﻯ ﻧﺨﺴــﺖ ﺳــﺎﺧﺘﺎﺭ
ﺳﺎﺭﺍ ﺭﺷﺎﺩﻯﺯﺍﺩﻩ
ﺭﻭﺯﻧﺎﻣــﻪ ﺑﻪﮔﻮﻧــﻪﺍﻯ ﺩﻳﮕﺮ ﺑﻮﺩ ﻭ
ﺭﻭﺯﻧﺎﻣﻪﻧﮕﺎﺭ
ﺗﻌــﺪﺍﺩ ﺗﺤﺮﻳﺮﻳﻪ ﻣﺎ ﺑــﻪ 11ﻧﻔﺮ
ﻣﻰﺭﺳــﻴﺪ ،ﺍﻣﺎ ﺑﻪ ﻣــﺮﻭﺭ ﻭ ﺑﻨﺎ ﺑﻪ
ﺍﻗﺘﻀﺎﻯ ﺳﺮﻧﻮﺷﺖ ،ﺟﻤﻊ ﺗﺤﺮﻳﺮﻳﻪ ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ ﺑﻪ
7ﺧﺎﻧﻢ ﺧﻼﺻﻪ ﺷــﺪ؛ ﻧﻜﺘﻪﺍﻯ ﻛــﻪ ﮔﺎﻫﻰ ﻣﺎ ﻫﻢ ﺍﺯ ﺁﻥ
ﻏﺎﻓﻞ ﻣﻰﺷﺪﻳﻢ ،ﺍﻣﺎ ﺍﺯ ﺳﻮﻯ ﺧﻮﺍﻧﻨﺪﮔﺎﻥ ،ﻛﺎﺭﺷﻨﺎﺳﺎﻥ ﻭ
ﺣﺘﻰ ﻣﻴﻬﻤﺎﻧﺎﻥ ﺗﺤﺮﻳﺮﻳﻪ ﻣﺪﺍﻡ ﺑﻪ ﻣﺎ ﻳﺎﺩﺁﻭﺭﻯ ﻣﻰﺷــﺪ.
ﺩﺭ ﻣﻴﺎﻥ ﻫﻤﻴﻦ ﻳﺎﺩﺁﻭﺭﻯﻫﺎ ﺑﻮﺩ ﻛﻪ ﺗﻮﺍﻧﺎﻳﻰﻫﺎﻯ ﺧﻮﺩ ﺭﺍ
ﺑﺎﻭﺭ ﻛﺮﺩﻳﻢ ﻭ ﺗﻮﺍﻧﺴﺘﻴﻢ ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ ﺭﺍ ﭘﺲ ﺍﺯ ﻓﺮﺍﺯ
ﻭ ﻧﺸﻴﺐﻫﺎﻯ ﻃﻮﻻﻧﻰ ﺑﻪ ﻳﻚﺳﺎﻟﮕﻰ ﺑﺮﺳﺎﻧﻴﻢ.
ﻣﺎ ﺭﻭﺯﻫﺎﻯ ﺯﻳﺎﺩﻯ ﺭﺍ ﻛﻨﺎﺭ ﻳﻜﺪﻳﮕﺮ ﮔﺬﺭﺍﻧﺪﻳﻢ .ﺭﻭﺯﻫﺎﻳﻰ
ﻛــﻪ ﻣﺎﻧﻨﺪ ﺯﻧﺪﮔﻰ ﻫﺮ ﺧﺎﻧﻮﺍﺩﻩﺍﻯ ﭘﺮ ﺍﺯ ﺍﺗﻔﺎﻕﻫﺎﻯ ﺗﻠﺦ ﻭ
ﺷــﻴﺮﻳﻦ ﺑﻮﺩ ،ﺍﻣﺎ ﺁﻧﭽﻪ ﺍﺯ ﺩﺳــﺖ ﻧﺪﺍﺩﻳﻢ ﻫﻤﺪﻟﻰ ﻭ ﺩﺭ
ﻛﻨﺎﺭ ﻫﻢ ﻣﺎﻧﺪﻥﻣﺎﻥ ﺑﻮﺩ .ﺳــﻌﻰ ﻛﺮﺩﻳﻢ ﺗﺎ ﺁﻧﭽﻪ ﺩﺭ ﺗﻮﺍﻥ
ﺩﺍﺭﻳﻢ ﺑﺎ ﻓﺸــﺎﺭ ﺍﻧﮕﺸــﺘﺎﻥ ﺑﺮ ﺻﻔﺤﻪ ﻛﻴﺒﻮﺭﺩ ﺑﮕﺬﺍﺭﻳﻢ ﻭ
ﺻﺪﺍﻯ ﺭﺳﺎﻯ ﺣﻮﺯﻩﻫﺎﻯ ﺗﺨﺼﺼﻰ ﺧﻮﺩ ﺑﺎﺷﻴﻢ .ﺗﺠﺎﺭﺕ،
ﺑﺎﻧﻜــﺪﺍﺭﻯ ،ﺣﻤﻞﻭﻧﻘﻞ ،ﮔﺮﺩﺷــﮕﺮﻯ ،ﺍﺻﻨﺎﻑ ﻭ ﻓﻨﺎﻭﺭﻯ
ﻣﻬﻢﺗﺮﻳــﻦ ﻣﺤﻮﺭﻫﺎﻳﻰ ﺑﻮﺩ ﻛﻪ ﺩﺭ ﻳﻚ ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ
ﺗﻼﺵ ﻛﺮﺩﻳــﻢ ﺑﺎ ﻗﻠﻢ ﺧﻮﺩ ﺩﺭ ﻛﻨــﺎﺭ ﻓﻌﺎﻻﻥ ﺁﻥ ﺣﺎﺿﺮ
ﺑﺎﺷﻴﻢ.
ﺩﺭ ﺍﻳــﻦ ﻣﻴﺎﻥ ﮔﺎﻫــﻰ ﺍﻳﻦ ﺣﻀﻮﺭ ﺗﺎﺛﻴﺮﮔــﺬﺍﺭ ﺑﻮﺩﻩ ﻭ
ﮔﺎﻫــﻰ ﻫﻢ ﺷــﺎﻳﺪ ﺩﺭ ﻣﻴﺎﻥ ﻫﻴﺎﻫــﻮﻯ ﺧﺒﺮﻫﺎﻯ ﺩﻳﮕﺮ،
ﺑﻰﺻﺪﺍ ﻏﺮﻕ ﺷــﺪﻩ ،ﺍﻣﺎ ﺩﺭ ﻫﺮ ﺣﺎﻝ ﺧﻴﺎﻝﻣﺎﻥ ﺁﺳــﻮﺩﻩ
ﺍﺳــﺖ ﻛﻪ ﺁﻧﭽﻪ ﺩﺭ ﺗﻮﺍﻥ ﺩﺍﺷــﺘﻴﻢ ﺑﺮﺍﻯ ﺗﻮﺍﻧﻤﻨﺪ ﺷﺪﻥ
ﭼــﺮﺥ ﺻﻨﻌﺖ ﻭ ﺗﺠﺎﺭﺕ ﺑﻪ ﻛﺎﺭ ﺑﺮﺩﻳﻢ .ﺑﺎﻳﺪ ﺍﻳﻦ ﺣﻘﻴﻘﺖ
ﺭﺍ ﭘﺬﻳﺮﻓــﺖ ﻛﻪ ﺣﺘﻰ ﻧﻘﺪ ﻳﻚ ﻣﻄﻠﺐ ﻳﺎ ﺗﻴﺘﺮ ﺑﻪ ﻣﻌﻨﺎﻯ
ﺩﻳﺪﻩ ﺷــﺪﻥ ﺗﻼﺵ ﺧﺒﺮﻧﮕﺎﺭ ﺍﺳــﺖ ﻭ ﭼﻪ ﻟﺬﺗﻰ ﺍﺯ ﺍﻳﻦ
ﺑﺎﻻﺗــﺮ ﻛﻪ ﺗﻼﺵﻫﺎﻳﺖ ﺣﺘﻰ ﻳــﻚ ﻧﻔﺮ ﺭﺍ ﺑﻪ ﺗﻔﻜﺮ ﻭ ﻧﻘﺪ
ﻭﺍﺩﺍﺭﺩ؟
ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ ﭼﻪ ﻋﻤﺮ ﻛﻮﺗﺎﻫﻰ ﺩﺍﺷــﺘﻪ ﺑﺎﺷــﺪ،
ﻳــﺎ ﻋﻤﺮﻯ ﺑــﻪ ﺩﺭﺍﺯﺍﻯ ﺭﻭﺯﻧﺎﻣﻪﻫــﺎﻯ ﺗﺎﺭﻳﺦﺳــﺎﺯ ،ﺍﺯ ﻣﺎ
ﺧﺎﻧﻮﺍﺩﻩﺍﻯ ﻫﻤﺪﻝ ﻭ ﻫﻤﺰﺑﺎﻥ ﺳﺎﺧﺖ ﻭ ﺑﻪ ﻣﺎ ﻳﺎﺩ ﺩﺍﺩ ﺩﺭ
ﺩﻧﻴﺎﻳﻰ ﻛﻪ ﺯﻧﺎﻥ ﺑﺎ ﻫﺰﺍﺭ ﻣﺸﻜﻞ ﻗﺪﻡ ﺑﻪ ﺯﻧﺪﮔﻰ ﺣﺮﻓﻪﺍﻯ
ﻭ ﻛﺎﺭﻯ ﻣﻰﮔﺬﺍﺭﻧﺪ ،ﻛﺎﺭ ﮔﺮﻭﻫﻰ ﻭ ﺗﻼﺵ ﺑﺮﺍﻯ ﺭﺳــﻴﺪﻥ
ﺑﻪ ﻳﻚ ﻫﺪﻑ ﻣﺸــﺘﺮﻙ ﻣﻰﺗﻮﺍﻧﺪ ﺗﻮﺍﻧﺎﻳﻰ ﺁﻧﺎﻥ ﺭﺍ ﺑﺎﺭﻭﺭ ﻭ
ﺑﻪ ﺭﺷﺪ ﻫﺮﭼﻪ ﺑﻴﺸﺘﺮ ﺁﻧﺎﻥ ﻛﻤﻚ ﻛﻨﺪ.
ﺭﻭﺯ
ﺗﻴﺘﺮ
ﻓﻨﺎﻭﺭﻯ
ﺩﻧﻴﺎﻯ
ﺳﺎﻳﺘﻰ ﺑﺮﺍﻯ ﺍﻧﺘﺨﺎﺏ ﻟﺒﺎﺱ
ﺧﺮﻳﺪ ﻟﺒﺎﺱ ﺑﺮﺍﺳﺎﺱ ﺳﻠﻴﻘﻪ ﻫﺮ ﻓﺮﺩ ﺑﻪﻭﻳﮋﻩ ﺩﺭ ﻓﻀﺎﻯ
ﺁﻧﻼﻳﻦ ﻛﺎﺭ ﺩﺷﻮﺍﺭﻯ ﺍﺳــﺖ .ﺍﻣﺎ ﺳﺎﻳﺘﻰ ﺑﻪ ﻧﺎﻡ Finery
ﺍﻳﻦ ﻛﺎﺭ ﺭﺍ ﺑﺮﺍﻯ ﻣﺸﻜﻞﭘﺴــﻨﺪﺍﻥ ﺳــﺎﺩﻩ ﻛﺮﺩﻩ ﺍﺳﺖ .ﺑﻪ
ﮔﺰﺍﺭﺵ ﺍﻳﺴﻨﺎ ﺑﻪ ﻧﻘﻞ ﺍﺯ ﺩﻳﺠﻴﺘﺎﻝ ﺗﺮﻧﺪﺯ ،ﺳﺎﻳﺖ ﻳﺎﺩﺷﺪﻩ
ﺍﺑﺘﺪﺍ ﻓﻬﺮﺳــﺘﻰ ﺍﺯ ﻟﺒﺎﺱﻫﺎﻯ ﺷــﻤﺎ ﺭﺍ ﺑﺎ ﻛﻤﻚ ﺧﻮﺩﺗﺎﻥ
ﺗﻬﻴﻪ ﻣﻰﻛﻨﺪ ﻭ ﺑﺮ ﻫﻤﻴﻦ ﺍﺳــﺎﺱ ﺳﻼﻳﻖ ﻭ ﻋﻼﻳﻖ ﺷﻤﺎ
ﺑﺮﺍﻯ ﺧﺮﻳﺪ ﻟﺒﺎﺱ ﺭﺍ ﺷﻨﺎﺳﺎﻳﻰ ﻭ ﭘﻴﺸﻨﻬﺎﺩﻫﺎﻳﻰ ﺭﺍ ﺩﺭ ﺍﻳﻦ
ﺯﻣﻴﻨﻪ ﺑﻪ ﻛﺎﺭﺑﺮﺍﻥ ﺍﺭﺍﺋﻪ ﻣﻰﻛﻨﺪ.
ﻋﻤﻠﻜﺮﺩ ﺍﻳﻦ ﺳــﺎﻳﺖ ﻣﺸــﺎﺑﻪ ﺑــﺎ ﺑﺮﺧﻰ ﺳــﺎﻳﺖﻫﺎ ﻭ
ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﻣﻮﺑﺎﻳﻠﻰ ﺍﺳﺖ ﻛﻪ ﺑﺮﺍﺳﺎﺱ ﻓﻬﺮﺳﺖ ﻣﻮﺳﻴﻘﻰ
ﻣﻨﺘﺨــﺐ ﻳﻚ ﻛﺎﺭﺑــﺮ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺑﻪ ﻭﻯ ﭘﻴﺸــﻨﻬﺎﺩﻫﺎﻳﻰ
ﺩﺭ ﺯﻣﻴﻨــﻪ ﮔﻮﺵ ﻛﺮﺩﻥ ﺑــﻪ ﺑﺮﺧﻰ ﻗﻄﻌﺎﺕ ﻣﻮﺳــﻴﻘﻰ
ﺩﻳﮕﺮ ﺍﺭﺍﺋﻪ ﻛﻨﻨﺪ .ﻭﻳﺘﻨﻰ ﻛﻴﺴــﻰ ،ﻣﺪﻳﺮﻋﺎﻣﻞ ﻭ ﻣﻮﺳﺲ
ﺳﺎﻳﺖ ﻳﺎﺩﺷــﺪﻩ ﻣﻰﮔﻮﻳﺪ :ﺍﻳﻦ ﺳﺎﻳﺖ ﻋﻤﻠﻜﺮﺩﻯ ﻣﺸﺎﺑﻪ
ﺑــﺎ TripIt، Spotifyﻭ Mintﺩﺍﺭﺩ ﻭ ﻣﻰﺧﻮﺍﻫــﺪ ﺑﻪ
ﺁﻯ ﺗﻴﻮﻧﺰ ﺩﻧﻴﺎﻯ ﭘﻮﺷــﺎﻙ ﺗﺒﺪﻳﻞ ﺷــﻮﺩ .ﻛﺎﺭﺑﺮﺍﻥ ﺑﺮﺍﻯ
ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺍﻳﻦ ﺳــﺎﻳﺖ ﺑﺎﻳﺪ ﺍﺯ ﺣﺴﺎﺏ ﻛﺎﺭﺑﺮﻯ ﺟﻴﻤﻴﻞ
ﺧﻮﺩ ﻳﺎ ﻳﻜﻰ ﺍﺯ ﺣﺴﺎﺏﻫﺎﻯﺷﺎﻥ ﺩﺭ ﺷﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ
ﺍﺳــﺘﻔﺎﺩﻩ ﻛﺮﺩﻩ ﻭ ﻭﺍﺭﺩ ﺁﻥ ﺷﻮﻧﺪ .ﺁﻧﻬﺎ ﺳﭙﺲ ﺑﺎﻳﺪ ﺭﺳﻴﺪ
ﺧﺮﻳﺪﻫﺎﻯ ﺧﻮﺩ ﺍﺯ ﻓﺮﻭﺷــﮕﺎﻩﻫﺎﻯ ﭘﻮﺷــﺎﻙ ﺩﺭ 10ﺳﺎﻝ
ﮔﺬﺷﺘﻪ ﺭﺍ ﺩﺭ ﺍﻳﻦ ﺳﺎﻳﺖ ﻭﺍﺭﺩ ﻛﻨﻨﺪ.
ﺳﺎﻳﺖ ﻳﺎﺩﺷﺪﻩ ﺑﺎ ﺑﺮﺭﺳــﻰ ﺍﻳﻦ ﺍﻃﻼﻋﺎﺕ ﻣﺠﻤﻮﻋﻪﺍﻯ
ﺍﺯ ﭘﻮﺷــﺎﻙ ﻭ ﺍﻗــﻼﻡ ﻣﺮﺗﺒــﻂ ﺭﺍ ﺑﺮﺍﻯ ﺧﺮﻳﺪ ﭘﻴﺸــﻨﻬﺎﺩ
ﻣﻰﺩﻫﺪ ﻭ ﻋﻼﻗﻪﻣﻨــﺪﺍﻥ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺑﺮﺍﻯ ﺧﺮﻳﺪ ﻛﺎﻻﻫﺎﻯ
ﻣﺸﺎﺑﻪ ﺍﻗﺪﺍﻡ ﻛﻨﻨﺪ .ﻫﻤﭽﻨﻴﻦ ﺑﺎ ﺍﺭﺳﺎﻝ ﻋﻜﺴﻰ ﺍﺯ ﭘﻮﺷﺎﻙ
ﻣﺤﺒﻮﺏ ﻣﻰﺗﻮﺍﻥ ﭘﻴﺸــﻨﻬﺎﺩﻫﺎﻳﻰ ﺑﺮﺍﻯ ﺧﺮﻳﺪ ﺑﺮ ﻫﻤﻴﻦ
ﻣﺒﻨﺎ ﺩﺭﻳﺎﻓﺖ ﻛﺮﺩ .ﺍﻟﺒﺘﻪ ﺍﺳﺘﻔﺎﺩﻩ ﺍﻳﻦ ﺳﺎﻳﺖ ﺍﺯ ﺍﻃﻼﻋﺎﺕ
ﺧﺼﻮﺻﻰ ﺣﺴﺎﺏﻫﺎﻯ ﻛﺎﺭﺑﺮﻯ ﺗﺎ ﺣﺪﻯ ﻧﮕﺮﺍﻥﻛﻨﻨﺪﻩ ﺑﻪ
ﻧﻈﺮ ﻣﻰﺭﺳــﺪ ،ﺍﻣﺎ ﻣﺪﻳﺮﺍﻥ ﺳــﺎﻳﺖ ﻣﻰﮔﻮﻳﻨﺪ ﺑﻪ ﺣﺮﻳﻢ
ﺷــﺨﺼﻰ ﻛﺎﺭﺑﺮﺍﻥ ﺍﺣﺘﺮﺍﻡ ﻣﻰﮔﺬﺍﺭﻧﺪ ﻭ ﺗﻨﻬﺎ ﺍﺯ ﺩﺍﺩﻩﻫﺎﻯ
ﺩﺭﻳﺎﻓﺘﻰ ﺑﺮﺍﻯ ﺍﺭﺳــﺎﻝ ﺭﺳــﻴﺪ ﻳﺎ ﻛﺎﺭﺕ ﺗﺒﺮﻳﻚ ﺗﻮﻟﺪ ﻭ...
ﺍﺳــﺘﻔﺎﺩﻩ ﻣﻰﻛﻨﻨﺪ .ﺩﻗﺖ ﻫﻮﺵ ﻣﺼﻨﻮﻋﻰ ﺍﻳﻦ ﺳــﺎﻳﺖ
ﺑﺮﺍﻯ ﺷﻨﺎﺳــﺎﻳﻰ ﺍﻧﻮﺍﻉ ﭘﻮﺷــﺎﻙ 97ﺩﺭﺻﺪ ﺍﻋﻼﻡﺷﺪﻩ ﻭ
ﺩﺭ ﺁﻥ 3ﻣﻴﻠﻴــﻮﻥ ﻗﻄﻌﻪ ﻟﺒﺎﺱ ﻣﺨﺘﻠﻒ ﮔﻨﺠﺎﻧﺪﻩ ﺷــﺪﻩ
ﻛﻪ ﻣﺘﻌﻠﻖ ﺑﻪ 625ﺷﺮﻛﺖ ﺗﻮﻟﻴﺪﻯ ﻭ ﻓﺮﻭﺷﮕﺎﻩ ﺍﺳﺖ.
ﺭﺍﻩ
ﻭ ﻣﺴﻜﻦ
ﺷﻨﺒﻪ
15ﻣﻬﺮ 1396
16ﻣﺤﺮﻡ 1439
7ﺍﻛﺘﺒﺮ 2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /273ﭘﻴﺎﭘﻰ 422
6
ﻳﺎﺩﺩﺍﺷﺖ
ﺑﺮﺍﻯ ﻣﺎ ﺟﺸﻦ ﺗﻮﻟﺪ ﻧﮕﻴﺮﻳﺪ!
ﺑﺮﺍﻯ ﻛﻮﺩﻙ ﻳﻚ ﺳﺎﻟﻪ ﻧﺒﺎﻳﺪ
ﺟﺸــﻦ ﺗﻮﻟــﺪ ﺑﮕﻴﺮﻳــﺪ ،ﭼﻮﻥ
ﻧﻪ ﺧــﻮﺩﺵ ﭼﻴﺰﻯ ﺍﺯ ﺟﺸــﻦ
ﻭ ﻛﻴــﻚ ﻭ ﻋﻜــﺲ ﻳــﺎﺩﮔﺎﺭﻯ
ﻣﻰﻓﻬﻤــﺪ؛ ﻧﻪ ﻣﻰﮔﺬﺍﺭﺩ ﺷــﻤﺎ
ﭼﻴــﺰﻯ ﺍﺯ ﺟﺸــﻦ ﺑﻔﻬﻤﻴﺪ .ﻧﻪ
ﺍﻛﺮﻡ ﺍﻣﻴﻨﻰ
ﺑﺮﺍﺳﺎﺱ ﺧﻮﺍﺳــﺖ ﺷﻤﺎ ژﺳﺖ
ﺭﻭﺯﻧﺎﻣﻪﻧﮕﺎﺭ
ﻣﻰﮔﻴﺮﺩ ،ﻧﻪ ﺑﻪﻣﻮﻗﻊ ﺑﻪ ﺩﻭﺭﺑﻴﻦ
ﻟﺒﺨﻨــﺪ ﻣﻰﺯﻧﺪ ﻭ ﻧﻪ ﺁﻥﻃﻮﺭ ﻛﻪ
ﺷــﻤﺎ ﺍﻧﺘﻈﺎﺭ ﺩﺍﺭﻳﺪ ،ﺑﺮﺍﻯ ﻫﺪﻳﻪﻫــﺎ ﻭ ﻫﺪﻳﻪﺩﻫﻨﺪﻩﻫﺎ
ﺫﻭﻕ ﻣﻰﻛﻨﺪ .ﺷﻤﺎ ﻣﻰﻣﺎﻧﻴﺪ ﻭ ﺧﺴﺘﮕﻰ ﺑﺮ ﺗﻨﺘﺎﻥ.
ﻣــﺎ ﻫﻢ ﺍﻣﺮﻭﺯ ﺑﺎﻳﺪ ﺳــﺎﻟﮕﺮﺩ ﻳﻚ ﺳــﺎﻟﮕﻰﻣﺎﻥ ﺭﺍ ﺟﺸــﻦ
ﻣﻰﮔﺮﻓﺘﻴﻢ .ﺍﻣﺮﻭﺯ ﻳﻚﺳــﺎﻟﻪ ﻣﻰﺷﻮﻳﻢ ﺍﻣﺎ ﺗﺼﻤﻴﻢ ﺩﺭﺳﺘﻰ
ﮔﺮﻓﺘﻪﺍﻳﻢ ﻭ ﺑﺮﺍﻯ ﺧﻮﺩﻣﺎﻥ ﺟﺸﻦ ﺗﻮﻟﺪ ﻧﮕﺮﻓﺘﻪﺍﻳﻢ؛ ﺧﺒﺮﻯ ﺍﺯ
ﻛﻴﻚ ﻭ ﻣﻬﻤﺎﻧﻰ ﻭ ﺟﺸﻦ ﻧﻴﺴــﺖ .ﺍﻟﺒﺘﻪ ﺗﻔﺎﻭﺕ ﻣﺎ ﺑﺎ ﻛﻮﺩﻙ
ﻳﻚ ﺳﺎﻟﻪ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ ﻫﻤﻪ ﭼﻴﺰ ﺍﻳﻦ ﺟﺸﻦ ﺭﺍ -ﺍﻟﺒﺘﻪ ﺑﻪ ﻧﻈﺮ
ﺧﻮﺩﻣــﺎﻥ! -ﻣﻰﻓﻬﻤﻴﻢ .ﻫﻢ ﺍﺯ ﮔﺮﻓﺘﻦ ﻫﺪﻳﻪ ﺫﻭﻕ ﻣﻰﻛﻨﻴﻢ،
ﻫﻢ ﺑﻠﺪﻳﻢ ﺩﺭ ﺍﻭﺝ ﺧﺴﺘﮕﻰ ﺑﻪ ﺩﻭﺭﺑﻴﻦ ﻟﺒﺨﻨﺪ ﺑﺰﻧﻴﻢ ﻭ ﻛﺎﺭﻯ
ﻛﻨﻴﻢ ﺑﻪ ﻣﻬﻤﺎﻥﻫﺎ ﺧﻮﺵ ﺑﮕﺬﺭﺩ ﻭ ﺧﺎﻃﺮﻩ ﺧﻮﺑﻰ ﺍﺯ ﺟﺸــﻦ
ﺗﻮﻟﺪﻣﺎﻥ ﺛﺒﺖ ﻛﻨﻴﻢ ،ﺍﻣﺎ ﺑﺎﺯ ﻫﻢ ﻣﻰﺩﺍﻧﻴﻢ ﺑﺮﺍﻯ ﻳﻚﺳــﺎﻟﮕﻰ
ﻧﺒﺎﻳﺪ ﺟﺸﻦ ﺗﻮﻟﺪ ﮔﺮﻓﺖ.
ﺭﻭﺯﻧﺎﻣﻪﻫﺎﻳﻰ ﻛﻪ ﺳﺎﻝﻫﺎﺳﺖ ﻳﻚﺳﺎﻟﮕﻰ ﺭﺍ ﺭﺩﻩ ﻛﺮﺩﻩﺍﻧﺪ
ﻭ ﺑﻪ ﻛﻮﺩﻛﻰ ،ﻧﻮﺟﻮﺍﻧﻰ ،ﺟﻮﺍﻧﻰ ﻭ ﺣﺘﻰ ﻣﻴﺎﻥﺳﺎﻟﻰ ﺭﺳﻴﺪﻩﺍﻧﺪ
ﻣﻰﺩﺍﻧﻨﺪ ﻛﻪ ﻳﻚ ﺳــﺎﻝ ﻧﺨﺴﺖ ﺑﺮﺍﻯ ﻧﻮﺯﺍﺩﻯ ﻛﻪ ﺩﺭ ﺧﺎﻧﻮﺍﺩﻩ
ﺗﺨﺼﺼﻰﻫــﺎ ﻣﺘﻮﻟﺪ ﻣﻰﺷــﻮﺩ ،ﭼﻘﺪﺭ ﺳــﺨﺖ ﺍﺳــﺖ؛ ﻗﺪ
ﻛﺸــﻴﺪﻧﺶ ،ﺭﺍﻩ ﺍﻓﺘﺎﺩﻧﺶ ،ﺣﺮﻑ ﺯﺩﻧــﺶ ﻭ ﺍﺯ ﻫﻤﻪ ﻣﻬﻢﺗﺮ،
ﻣﺎﻧﺪﻧﺶ.
ﺩﺭ ﺧﺎﻧــﻮﺍﺩﻩ ﺗﺨﺼﺼﻰﻫﺎ ﻛﻪ ﻣﺘﻮﻟﺪ ﻣﻰﺷــﻮﻯ ،ﺍﺯ ﻫﻤﺎﻥ
ﻧﻮﺯﺍﺩﻯ ﺑﺎﻳﺪ ﺑﺰﺭگ ﺑﺎﺷــﻰ .ﻓﺮﺻﺖ ﻧﺪﺍﺭﻯ ﺣﺮﻑ ﺯﺩﻥ ﻭ ﻛﻨﺎﺭ
ﻫﻢ ﮔﺬﺍﺷــﺘﻦ ﻛﻠﻤﺎﺕ ﺭﺍ ﺫﺭﻩ ﺫﺭﻩ ﻳﺎﺩ ﺑﮕﻴﺮﻯ .ﻓﺮﺻﺖ ﻧﺪﺍﺭﻯ
ﻫــﻰ ﺯﻣﻴﻦ ﺑﺨﻮﺭﻯ ﻭ ﺑﻠﻨﺪ ﺷــﻮﻯ ﻭ ﺍﺯ ﺯﻣﻴــﻦ ﺧﻮﺭﺩﻥﻫﺎ ﻭ
ﺍﺷﺘﺒﺎﻩﻫﺎﻳﺖ ﺫﻭﻕ ﻛﻨﻨﺪ ﻭ ﺩﺳﺘﺖ ﺭﺍ ﺑﮕﻴﺮﻧﺪ ﻭ ﺧﺎﻙ ﻟﺒﺎﺳﺖ
ﺭﺍ ﺑﺘﻜﺎﻧﻨــﺪ ﻭ ﺩﺭ ﺩﻓﺘﺮ ﺧﺎﻃﺮﺍﺕﺷــﺎﻥ ﺛﺒﺖ ﻛﻨﻨﺪ »ﺍﻣﺮﻭﺯ ﺭﺍﻩ
ﺍﻓﺘﺎﺩ .«...ﺧﺎﻧﻮﺍﺩﻩ ﺗﺨﺼﺼﻰﻫﺎ ﺳــﺨﺖﮔﻴﺮﻧﺪ ﻭ ﭘﺮﺗﻮﻗﻊ .ﺯﻭﺩ
ﺍﮔﺮ ﺭﺍﻩ ﻧﻴﻔﺘﻰ ،ﺯﻭﺩ ﺍﮔﺮ ﺣﺮﻓﻰ ﺑﺮﺍﻯ ﮔﻔﺘﻦ ﻧﺪﺍﺷــﺘﻪ ﺑﺎﺷــﻰ
ﻭ ﺯﻭﺩ ﺍﮔﺮ ﺑﺰﺭگ ﻧﺸــﻮﻯ ،ﺷــﺎﻳﺪ ﺭﻭﺯﻫﺎﻯ ﺧﻮﺑﻰ ﺩﺭ ﺳﺎﻟﮕﺮﺩ
ﻳﻚﺳــﺎﻟﮕﻰ ﺩﺭ ﺍﻧﺘﻈﺎﺭﺕ ﻧﺒﺎﺷﺪ ﻭ ﺷﺎﻳﺪ ﺍﺻﻼ ﺑﻪ ﻳﻚ ﺳﺎﻟﮕﻰ
ﻧﺮﺳــﻰ ...ﺣﺎﻻ ﻣﺎ ﻳﻚﺳﺎﻟﻪ ﺷﺪﻩﺍﻳﻢ ﻭ ﻫﻤﻴﻦ ﻳﻚﺳﺎﻟﻪ ﺷﺪﻥ
ﻧﺸــﺎﻥ ﻣﻰﺩﻫﺪ ﺭﺍﻩ ﺳﺨﺖ ﺯﻣﻴﻦ ﺧﻮﺭﺩﻥﻫﺎ ﻭ ﺣﺮﻑ ﺯﺩﻥﻫﺎ
ﻭ ﻳﺎﺩﮔﺮﻓﺘﻦﻫﺎ ﺭﺍ ﭘﺸــﺖ ﺳﺮ ﮔﺬﺍﺷﺘﻪﺍﻳﻢ .ﻳﻚﺳﺎﻟﻪ ﺷﺪﻥ ﺩﺭ
ﺧﺎﻧﻮﺍﺩﻩ ﺗﺨﺼﺼﻰﻫﺎ ﺑﻪ ﺩﻟﻴﻞ ﻫﻤﻪ ﺳــﺨﺘﻰﻫﺎﻳﻰ ﻛﻪ ﺩﺍﺭﺩ،
ﺑﺪﻭﻥ ﺷــﻚ ﺟﺸﻦ ﮔﺮﻓﺘﻦ ﻭ ﻣﻬﻤﺎﻧﻰ ﻭ ﻛﻴﻚ ﺗﻮﻟﺪ ﻭ ﻟﺒﺨﻨﺪ
ﻭ ﻋﻜﺲ ﻳﺎﺩﮔﺎﺭﻯ ﻣﻰﺧﻮﺍﻫﺪ ،ﺍﻣﺎ ﺩﺭ ﻫﻤﻴﻦ ﻳﻚ ﺳﺎﻝ ﺁﻥﻗﺪﺭ
ﺑﺰﺭگ ﺷــﺪﻩﺍﻳﻢ ﻛــﻪ ﺑﺪﺍﻧﻴﻢ ﺩﺭ ﺭﻭﺯ ﺗﻮﻟﺪﻣــﺎﻥ ﻫﻢ ،ﻛﺎﺭﻫﺎﻯ
ﺯﻳﺎﺩﻯ ﺑﺮﺍﻯ ﺍﻧﺠﺎﻡ ﺩﺍﺩﻥ ﻭ ﭼﻴﺰﻫﺎﻯ ﺯﻳﺎﺩﻯ ﺑﺮﺍﻯ ﻳﺎﺩﮔﺮﻓﺘﻦ
ﺩﺍﺭﻳﻢ .ﺑﺎﻳﺪ ﺑﻨﻮﻳﺴــﻴﻢ ﻭ ﺩﺭﺳــﺖ ﺣﺮﻑ ﺑﺰﻧﻴﻢ ﻭ ﺣﻮﺍﺱﻣﺎﻥ
ﺑﺎﺷــﺪ ﺍﺷــﺘﺒﺎﻩ ﻧﻜﻨﻴﻢ ﻳﺎ ﻛﻤﺘﺮ ﺍﺷــﺘﺒﺎﻩ ﻛﻨﻴﻢ .ﭘﺲ ﺑﺮﺍﻯ ﻣﺎ
ﺟﺸﻦ ﺗﻮﻟﺪ ﻧﮕﻴﺮﻳﺪ ﭼﻮﻥ ﺑﺎ ﺍﻳﻦ ﻫﻤﻪ ﻣﺸﻐﻠﻪ ،ﻧﻪ ﻣﺎ ﭼﻴﺰﻯ ﺍﺯ
ﺁﻥ ﻣﻰﻓﻬﻤﻴﻢ؛ ﻧﻪ ﺷﻤﺎ!..
ﺧﺒﺮ
ﭘﻴﺸﺮﻓﺖ 83ﺩﺭﺻﺪﻯ
ﺭﺍﻩﺁﻫﻦ ﻗﺰﻭﻳﻦ -ﺭﺷﺖ
ﻣﻌــﺎﻭﻥ ﻭﺯﻳﺮ ﺭﺍﻩ ﻭ ﺷﻬﺮﺳــﺎﺯﻯ
ﺍﺯ ﭘﻴﺸــﺮﻓﺖ 83ﺩﺭﺻــﺪﻯ ﭘﺮﻭژﻩ
ﺭﺍﻩﺁﻫــﻦ ﻗﺰﻭﻳﻦ -ﺭﺷــﺖ ﺧﺒﺮ ﺩﺍﺩ.
ﺧﻴــﺮﺍﷲ ﺧﺎﺩﻣــﻰ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ
ﺍﻳﺴــﻨﺎ ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﺍﻳــﻦ ﻃﺮﺡ ﻣﻬﻢ
ﺭﻳﻠﻰ ﺩﺭ ﻣﺎﻩﻫﺎﻯ ﮔﺬﺷﺘﻪ ﭘﻴﺸﺮﻓﺖ
ﻗﺎﺑﻞﺗﻮﺟﻬﻰ ﺭﺍ ﭘﺸــﺖ ﺳــﺮ ﮔﺬﺍﺷــﺘﻪ ﻭ ﺩﺭ ﺣﻮﺯﻩ ﺭﻭﺳﺎﺯﻯ
83ﺩﺭﺻﺪ ﭘﻴﺸــﺮﻓﺖ ﺩﺍﺷﺘﻪ ﻭ ﻓﻘﻂ ﺭﻭﺳﺎﺯﻯ 34ﻛﻴﻠﻮﻣﺘﺮ ﺍﺯ
ﺍﻳﻦ ﺧﻂ ﻣﻬﻢ ﺑﺎﻗﻰ ﻣﺎﻧﺪﻩ ﺍﺳــﺖ .ﻣﺪﻳﺮﻋﺎﻣﻞ ﺷﺮﻛﺖ ﺳﺎﺧﺖ
ﻭ ﺗﻮﺳــﻌﻪ ﺯﻳﺮﺳــﺎﺧﺖﻫﺎﻯ ﺣﻤﻞﻭﻧﻘﻞ ﻛﺸﻮﺭ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ
ﺑﺮﺍﻯ ﺭﺳــﻴﺪﻥ ﻗﻄﺎﺭ ﺑﻪ ﺭﺷــﺖ 250ﻣﻴﻠﻴﺎﺭﺩ ﺗﻮﻣﺎﻥ ﺍﻋﺘﺒﺎﺭ
ﺟﺪﻳﺪ ﻧﻴــﺎﺯ ﺧﻮﺍﻫﺪ ﺑﻮﺩ ،ﺗﺎﻛﻴﺪ ﻛﺮﺩ :ﺗﺎﻛﻨــﻮﻥ ﺑﻪ ﺍﻳﻦ ﻃﺮﺡ
ﺣﺪﻭﺩ 1400ﻣﻴﻠﻴﺎﺭﺩ ﺗﻮﻣﺎﻥ ﻣﻨﺎﺑﻊ ﺍﻋﺘﺒﺎﺭﻯ ﺗﺰﺭﻳﻖ ﺷــﺪﻩ ﻭ
ﺑﺎ ﺩﺭﻳﺎﻓﺖ 250ﻣﻴﻠﻴــﺎﺭﺩ ﺗﻮﻣﺎﻥ ﺩﻳﮕﺮ ،ﻃﺮﺡ ﻧﻬﺎﻳﻰ ﺧﻮﺍﻫﺪ
ﺷﺪ .ﻫﺮﭼﻨﺪ ﭘﺲ ﺍﺯ ﺭﺳــﻴﺪﻥ ﻗﻄﺎﺭ ﺑﻪ ﺭﺷﺖ ﻧﻴﺎﺯ ﺑﻪ ﺗﻜﻤﻴﻞ
ﺑﺮﺧﻰ ﺯﻳﺮﺳــﺎﺧﺖﻫﺎ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻛــﻪ 100ﻣﻴﻠﻴﺎﺭﺩ ﺗﻮﻣﺎﻥ
ﺍﻋﺘﺒﺎﺭ ﻧﻴﺎﺯ ﺩﺍﺭﺩ .ﻭﻯ ﺍﺩﺍﻣﻪ ﺩﺍﺩ :ﺩﺭ ﻛﻨﺎﺭ ﺩﺷﻮﺍﺭ ﺑﻮﺩﻥ ﺳﺎﺧﺖ
ﺍﻳــﻦ ﻃﺮﺡ ﻛﻪ ﺑﻪ ﻣﻮﻗﻌﻴﺖ ﻭﻳﮋﻩ ﺟﻐﺮﺍﻓﻴﺎﻳﻰ ﺁﻥ ﺑﺎﺯ ﻣﻰﮔﺮﺩﺩ،
ﻧﺮﺳﻴﺪﻥ ﺑﺮﺧﻰ ﻣﺼﺎﻟﺢ ﻓﻨﻰ ﻣﻮﺭﺩ ﻧﻴﺎﺯ ﻧﻴﺰ ﺩﺷﻮﺍﺭﻯﻫﺎﻯ ﻛﺎﺭ
ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﺩﺍﺩﻩ ﻛﻪ ﺍﻣﻴﺪﻭﺍﺭﻳﻢ ﻣﺸــﻜﻼﺕ ﻣﺮﺑﻮﻁ ﺑﻪ ﺁﻧﻬﺎ ﺣﻞ
ﺷــﻮﺩ ،ﺯﻳﺮﺍ ﺩﺭ ﺍﻳﻦ ﺻﻮﺭﺕ ﻣﻰﺗﻮﺍﻥ ﺍﻧﺘﻈﺎﺭ ﺩﺍﺷﺖ ﺍﻳﻦ ﻃﺮﺡ
ﺑﺴــﻴﺎﺭ ﻣﻬﻢ ﺭﻳﻠــﻰ ﺩﺭ ﺯﻣﺎﻧﻰ ﻛﻮﺗﺎﻩ ﺑﻪ ﺑﻬﺮﻩﺑﺮﺩﺍﺭﻯ ﺑﺮﺳــﺪ.
ﺭﺍﻩ ﺁﻫﻦ ﻗﺰﻭﻳﻦ -ﺭﺷــﺖ ﺭﺳــﺎﻧﺪﻥ ﻗﻄﺎﺭ ﺑﻪ 4ﺍﺳﺘﺎﻥ ﺟﺪﻳﺪ
ﭘﻴﮕﻴﺮﻯ ﺷــﻮﺩ .ﺍﻳﻦ ﻃﺮﺡ ﭘﺲ ﺍﺯ ﺭﺳﻴﺪﻥ ﺑﻪ ﺭﺷﺖ ،ﺑﻪ ﺳﻤﺖ
2ﺷــﻬﺮ ﺑﻨﺪﺭ ﺍﻧﺰﻟﻰ ﻭ ﺁﺳﺘﺎﺭﺍ ﺍﺩﺍﻣﻪ ﺧﻮﺍﻫﺪ ﺩﺍﺷﺖ ﻭ ﺳﺮﺍﻧﺠﺎﻡ
ﺑﻪ ﺧﻂ ﺭﻳﻠﻰ ﻣﺸﺘﺮﻙ ﺍﻳﺮﺍﻥ ﻭ ﺟﻤﻬﻮﺭﻯ ﺁﺫﺭﺑﺎﻳﺠﺎﻥ ﻣﺘﺼﻞ
ﻣﻰﺷﻮﺩ.
ﻣﺸـﻜﻼﺕ ﻣﺎﻟﻰ ﺷـﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻭ ﺑﺪﻫﻰﻫﺎﻯ ﺁﻧﻬﺎ ﺑﻪ ﺑﺮﺧﻰ ﺷﺮﻛﺖﻫﺎﻯ
ﺍﻛﺮﻡ ﺍﻣﻴﻨﻰ
editor@tejaratdaily.comﺩﻭﻟﺘﻰ ﻣﺎﻧﻨﺪ ﺷﺮﻛﺖ ﻓﺮﻭﺩﮔﺎﻩﻫﺎ ﻭ ﺷﺮﻛﺖ ﻧﻔﺖ ،ﻣﻮﺟﺐ ﺷﺪﻩ ﺳﺎﺯﻣﺎﻥ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ
ﻛﺸـﻮﺭﻯ ﺑﻪﻋﻨﻮﺍﻥ ﻣﺘﻮﻟﻰ ﺻﻨﻌﺖ ﻫﻮﺍﻳﻰ ﻛﺸـﻮﺭ ،ﺩﺭ ﭼﻨﺪ ﺳـﺎﻝ ﮔﺬﺷﺘﻪ ﺑﻪ ﻓﻜﺮ
ﺍﺟـﺮﺍﻯ ﺑﺮﺧﻰ ﺍﻗﺪﺍﻣﺎﺕ ﺩﺭ ﺭﺍﺳـﺘﺎﻯ ﺳـﺮ ﻭ ﺳـﺎﻣﺎﻥ ﺩﺍﺩﻥ ﺑﻪ ﺍﻭﺿـﺎﻉ ﻣﺎﻟﻰ ﺍﻳﻦ
ﺷـﺮﻛﺖﻫﺎ ﺑﺎﺷـﺪ .ﺍﺯ ﺟﻤﻠﻪ ﺍﻳﻦ ﻃﺮﺡﻫﺎ ﻛﻪ ﺩﺭ ﻳﻜﻰ ﺩﻭ ﺳـﺎﻝ ﮔﺬﺷـﺘﻪ ﺍﺟﺮﺍ ﺷـﺪ ﻣﻰﺗﻮﺍﻥ ﺑﻪ ﻃﺮﺡ
ﺷﻨﺎﻭﺭﺳﺎﺯﻯ ﻗﻴﻤﺖ ﺑﻠﻴﺖ ﻫﻮﺍﭘﻴﻤﺎ ﺍﺷﺎﺭﻩ ﻛﺮﺩ ﻛﻪ ﺍﻟﺒﺘﻪ ﺍﻗﺪﺍﻣﻰ ﺩﺭ ﺭﺍﺳﺘﺎﻯ ﺍﺟﺮﺍﻯ ﺑﺮﻧﺎﻣﻪ ﭘﻨﺠﻢ ﺗﻮﺳﻌﻪ
ﺑﻮﺩ .ﻃﺮﺡ ﻣﺤﺪﻭﺩ ﻛﺮﺩﻥ ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤﺎ ﺩﺭ ﺷـﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻧﻴﺰ ﻛﻪ ﺑﻪﺗﺎﺯﮔﻰ ﺍﺯ ﺳﻮﻯ ﺳﺎﺯﻣﺎﻥ
ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺍﺭﺍﺋﻪ ﺷـﺪﻩ ،ﺍﻗﺪﺍﻡ ﺩﻳﮕﺮﻯ ﺩﺭ ﺯﻣﻴﻨﻪ ﻛﺎﻫﺶ ﻫﺰﻳﻨﻪﻫﺎﻯ ﺷـﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺑﻪ ﻧﻈﺮ
ﻣﻰﺭﺳﺪ .ﺁﻧﻄﻮﺭ ﻛﻪ ﻛﺎﺭﺷﻨﺎﺳﺎﻥ ﻣﻰﮔﻮﻳﻨﺪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺍﻳﻨﻜﻪ ﻫﺮ ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤﺎ ،ﻣﺴﺎﺋﻞ ﻓﻨﻰ ﻭ ﺁﻣﻮﺯﺷﻰ
ﻭ ﻗﻄﻌﺎﺕ ﺧﺎﺹ ﺧﻮﺩ ﺭﺍ ﻧﻴﺎﺯ ﺩﺍﺭﺩ ،ﺗﻨﻮﻉ ﺑﺎﻻﻯ ﺗﻴﭗ ﺩﺭ ﻳﻚ ﺷﺮﻛﺖ ﻋﻼﻭﻩ ﺑﺮ ﺩﺷﻮﺍﺭﺗﺮ ﻛﺮﺩﻥ ﻣﺪﻳﺮﻳﺖ،
ﺑﺮ ﻫﺰﻳﻨﻪﻫﺎﻯ ﺁﻥ ﺷﺮﻛﺖ ﺧﻮﺍﻫﺪ ﺍﻓﺰﻭﺩ ،ﺑﻨﺎﺑﺮﺍﻳﻦ ﻣﺤﺪﻭﺩ ﻛﺮﺩﻥ ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤﺎ ﺍﻗﺪﺍﻣﻰ ﻣﻮﺛﺮ ﺩﺭ ﺗﻘﻮﻳﺖ
ﺍﻗﺘﺼﺎﺩ ﺷﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺧﻮﺍﻫﺪ ﺑﻮﺩ.
ﺩﺭ ﺑﺮﺭﺳﻰ ﻧﺘﺎﻳﺞ ﻃﺮﺡ ﺟﺪﻳﺪ ﺳﺎﺯﻣﺎﻥ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻛﺸﻮﺭﻯ ﻣﻄﺮﺡ ﺷﺪ
ﻣﺤﺪﻭﺩﻳﺘﻰ ﺑﻪ ﺳﻮﺩ ﺣﻤﻞﻭﻧﻘﻞ ﻫﻮﺍﻳﻰ
ﺑﻪ ﮔﺰﺍﺭﺵ »ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ« ،ﺑﺮﺍﺳــﺎﺱ ﮔﺰﺍﺭﺵﻫﺎﻯ
ﺁﻣﺎﺭﻯ ﺳــﺎﺯﻣﺎﻥ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻛﺸــﻮﺭﻯ ،ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ 16
ﺷــﺮﻛﺖ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺩﺭ ﻛﺸــﻮﺭ ﺩﺭ ﺣﺎﻝ ﻓﻌﺎﻟﻴﺖ ﻫﺴــﺘﻨﺪ.
ﺍﻳــﻦ ﺷــﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺍﺯ ﺍﻧﻮﺍﻉ ﻣﺨﺘﻠــﻒ ﻫﻮﺍﭘﻴﻤﺎ ﺍﺯ
ﺍﻳﺮﺑــﺎﺱ ﻭ ﺑﻮﺋﻴﻨﮓ ﮔﺮﻓﺘﻪ ﺗﺎ ﺍﻯﺗــﻰﺁﺭ ﻭ ﻓﻮﻛﺮ ﺩﺭ ﺗﻴﭗﻫﺎﻯ
ﻣﺨﺘﻠﻒ ﺍﺳــﺘﻔﺎﺩﻩ ﻣﻰﻛﻨﻨﺪ .ﺩﺭ ﺍﻳﻦ ﺑﻴــﻦ ﺗﻨﻮﻉ ﺑﺎﻻﻯ ﺗﻴﭗ
ﻫﻮﺍﭘﻴﻤﺎ ﺩﺭ ﺑﺮﺧﻰ ﺷــﺮﻛﺖﻫﺎ ،ﻣﻮﺟﺐ ﺑﺮﻭﺯ ﻣﺸــﻜﻼﺗﻰ ﺩﺭ
ﻣﺪﻳﺮﻳﺖ ﻣﺴﺎﺋﻞ ﻣﺨﺘﻠﻒ ﻣﺮﺑﻮﻁ ﺑﻪ ﺍﻳﻦ ﻫﻮﺍﭘﻴﻤﺎﻫﺎ ﺷﺪﻩ ﻭ ﺑﺮ
ﻫﺰﻳﻨﻪﻫﺎﻯ ﺷــﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺍﻓﺰﻭﺩﻩ ﺍﺳﺖ .ﺑﺮ ﻫﻤﻴﻦ
ﺍﺳﺎﺱ ﺳﺎﺯﻣﺎﻥ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻛﺸﻮﺭﻯ ﺩﺭﺻﺪﺩ ﺳﺎﻣﺎﻧﺪﻫﻰ ﺍﻳﻦ
ﻭﺿﻌﻴﺖ ﺑﺮﺁﻣﺪﻩ ﻭ ﻃﺮﺡ ﻣﺤﺪﻭﺩ ﻛﺮﺩﻥ ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤﺎﻫﺎ ﺭﺍ ﺩﺭ
ﺩﺳﺘﻮﺭ ﻛﺎﺭ ﻗﺮﺍﺭ ﺩﺍﺩﻩ ﺍﺳﺖ.
ﺍﺣﺘﻤــﺎﻝ ﻣﺤﺪﻭﺩ ﺷــﺪﻥ ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤﺎ ﺩﺭ ﺷــﺮﻛﺖﻫﺎﻯ
ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ،ﻣﻄﻠﺒﻰ ﺍﺳــﺖ ﻛﻪ ﻣﺤﻤﺪﺟﻮﺍﺩ ﺗﻘﻮﺍﻳﻰ ،ﻣﻌﺎﻭﻥ
ﺍﺳﺘﺎﻧﺪﺍﺭﺩ ﭘﺮﻭﺍﺯ ﺳــﺎﺯﻣﺎﻥ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻛﺸﻮﺭﻯ ﺩﺭ ﭼﻨﺪ ﺭﻭﺯ
ﮔﺬﺷــﺘﻪ ﺑﻪ ﺁﻥ ﺍﺷــﺎﺭﻩ ﻛﺮﺩ .ﺍﻭ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﮔﻔﺖ :ﺩﺭﺣﺎﻝ
ﺑﺮﺭﺳــﻰ ﻭ ﺗﺪﻭﻳﻦ ﻣﻘﺮﺭﺍﺕ ﺟﺪﻳﺪﻯ ﺑﺮﺍﻯ ﺍﻳﺠﺎﺩ ﻣﺤﺪﻭﺩﻳﺖ
ﺩﺭ ﺗﻨﻮﻉ ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤﺎ ﺩﺭ ﺷﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻫﺴﺘﻴﻢ.
ﺍﻭ ﺍﺩﺍﻣﻪ ﺩﺍﺩ :ﺗﻨﻮﻉ ﺗﻴﭗ ﻣﻰﺗﻮﺍﻧﺪ ﻣﺸــﻜﻼﺕ ﺑﺴــﻴﺎﺭﻯ ﺩﺭ
ﺳــﺎﺧﺘﺎﺭ ﻣﺪﻳﺮﻳﺘﻰ ،ﺗﺎﻣﻴﻦ ﺍﻳﻤﻨﻰ ﻭ ﻛﻴﻔﻴﺖ ﺷــﺮﻛﺖﻫﺎﻯ
ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺍﻳﺠﺎﺩ ﻛﺮﺩﻩ ﻭ ﻓﺮﺁﻳﻨﺪﻫﺎﻯ ﻣﻬﻨﺪﺳﻰ ﻭ ﺗﻌﻤﻴﺮﺍﺕ،
ﻟﺠﺴــﺘﻴﻚ ﻭ ﺗﻀﻤﻴــﻦ ﻣﺮﻏﻮﺑﻴﺖ ﻭ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺷــﺮﻛﺖﻫﺎﻯ
ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺭﺍ ﺗﺤﺖﺗﺎﺛﻴﺮ ﻗﺮﺍﺭ ﺩﻫﺪ.
ﺗﻘﻮﺍﻳﻰ ﺑﺎ ﺍﺷﺎﺭﻩ ﺑﻪ ﺧﻄﺮﺍﺕ ﻭ ﻣﺸﻜﻼﺕ ﺗﻨﻮﻉ ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤﺎ
ﮔﻔﺖ :ﮔﺎﻫﻰ ﻣﺸﺎﻫﺪﻩ ﻣﻰﺷﻮﺩ ﺷﺮﻛﺘﻰ 8ﻫﻮﺍﭘﻴﻤﺎ ﺍﺯ 5ﺗﻴﭗ
ﻣﺘﻔــﺎﻭﺕ ﺩﺍﺭﺩ ﻛﻪ ﺍﻳﻦ ﻣﻌﻀﻞ ﺑﺰﺭﮔﻰ ﺍﺳــﺖ .ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ
ﺩﺭﺻﺪﺩﻳﻢ ﺑﺮﺍﺳﺎﺱ ﺷﻴﻮﻩﻧﺎﻣﻪ ﺟﺪﻳﺪ ،ﺗﻨﻮﻉ ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤﺎ ﺭﺍ
ﻣﺘﻨﺎﺳــﺐ ﺑﺎ ﺗﻌﺪﺍﺩ ﻧﺎﻭﮔﺎﻥ ﻳﻚ ﺷﺮﻛﺖ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻣﺤﺪﻭﺩ
ﻛﻨﻴﻢ .ﺁﻧﻄﻮﺭ ﻛﻪ ﻣﻌﺎﻭﻥ ﺍﺳﺘﺎﻧﺪﺍﺭﺩ ﭘﺮﻭﺍﺯ ﺳﺎﺯﻣﺎﻥ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ
ﻛﺸﻮﺭﻯ ﻣﻰﮔﻮﻳﺪ ،ﺷﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻓﻌﺎﻝ ﻭ ﺩﺭ ﺷﺮﻑ
ﺭﺍﻩﺍﻧﺪﺍﺯﻯ ﺑﺎﻳــﺪ ﺩﺭ ﺭﻭﻧﺪ ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯ ﻓﻌﺎﻟﻴﺖﻫﺎ ﻭ ﺗﻮﺳــﻌﻪ
ﻧﺎﻭﮔﺎﻥ ﺧﻮﺩ ﺑﻪ ﺍﻳﻦ ﻣﺴﺌﻠﻪ ﻣﻬﻢ ﺗﻮﺟﻪ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻨﺪ.
ﻃﺮﺣﻰ ﻣﻨﺎﺳﺐ ﺑﺮﺍﻯ ﺍﺟﺮﺍ ﺩﺭ ﺑﻠﻨﺪﻣﺪﺕ
ﺩﺑﻴﺮ ﺍﻧﺠﻤﻦ ﺷﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻣﻌﺘﻘﺪ ﺍﺳﺖ ﻣﺤﺪﻭﺩ
ﻛﺮﺩﻥ ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤﺎﻫﺎ ﺍﻗﺪﺍﻣﻰ ﻣﻨﺎﺳــﺐ ﺍﺳــﺖ ﻛﻪ ﺑﺎﻳﺪ ﺩﺭ
ﺑﻠﻨﺪﻣﺪﺕ ﺍﺟﺮﺍ ﺷﻮﺩ.
ﻣﻘﺼﻮﺩ ﺍﺳﻌﺪﻯﺳــﺎﻣﺎﻧﻰ ﺩﺭ ﭘﺎﺳﺦ ﺑﻪ »ﮔﺴﺘﺮﺵﺗﺠﺎﺭﺕ«
ﺑــﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜــﻪ ﻣﺤﺪﻭﺩ ﺷــﺪﻥ ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤﺎﻫﺎ ﻣﺸــﻜﻠﻰ
ﻣﺤﻤﺪﺟﻮﺍﺩ ﺗﻘﻮﺍﻳﻰ
ﻣﻘﺼﻮﺩ ﺍﺳﻌﺪﻯﺳﺎﻣﺎﻧﻰ
ﺷﻬﺮﻳﺎﺭ ﺭﻭﺯﺑﻴﺎﻧﻰ
ﺩﺭﺻﺪﺩﻳﻢ ﺗﻨﻮﻉ
ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤﺎ
ﺭﺍ ﻣﺘﻨﺎﺳﺐ ﺑﺎ
ﺗﻌﺪﺍﺩ ﻧﺎﻭﮔﺎﻥ
ﻳﻚ ﺷﺮﻛﺖ
ﻣﺤﺪﻭﺩ ﻛﻨﻴﻢ
ﻣﺤﺪﻭﺩ ﺷﺪﻥ
ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤﺎﻫﺎ
ﻣﺸﻜﻠﻰ ﺑﺮﺍﻯ
ﺷﺮﻛﺖﻫﺎﻯ
ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺍﻳﺠﺎﺩ
ﻧﺨﻮﺍﻫﺪ ﻛﺮﺩ
ﺷﺮﻛﺘﻰ ﺩﺭ
ﺣﻤﻞﻭﻧﻘﻞ
ﻫﻮﺍﻳﻰ ﻣﻮﻓﻖﺗﺮ
ﺍﺳﺖ ﻛﻪ ﺗﻴﭗ
ﻫﻮﺍﭘﻴﻤﺎﻫﺎﻯ ﺧﻮﺩ
ﺭﺍ ﻣﺤﺪﻭﺩ ﻛﻨﺪ
ﺑﺮﺍﻯ ﺷــﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺍﻳﺠــﺎﺩ ﻧﺨﻮﺍﻫﺪ ﻛﺮﺩ ،ﮔﻔﺖ:
ﺍﻳــﻦ ﻃﺮﺡ ،ﮔﺎﻣﻰ ﺩﺭ ﺟﻬﺖ ﺍﻋﻤﺎﻝ ﺑﻬﺘــﺮ ﺿﻮﺍﺑﻂ ﻭ ﻛﺎﻫﺶ
ﻫﺰﻳﻨﻪ ﺷــﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺑــﻮﺩﻩ ﻭ ﺩﺭ ﻣﺠﻤﻮﻉ ﺍﺟﺮﺍﻯ
ﭼﻨﻴﻦ ﻃﺮﺣﻰ ﺑﻪ ﺳﻮﺩ ﺷــﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺍﺳﺖ .ﻭﻯ
ﺑــﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺗﻨﻮﻉ ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤــﺎ ،ﻣﻮﺟﺐ ﺍﻓﺰﺍﻳﺶ ﻫﺰﻳﻨﻪ
ﺷــﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻣﻰﺷــﻮﺩ ،ﺗﻮﺿﻴﺢ ﺩﺍﺩ :ﺩﺍﺷــﺘﻦ
ﻫﻮﺍﭘﻴﻤﺎ ﺩﺭ ﺗﻴﭗﻫﺎﻯ ﻣﺨﺘﻠﻒ ﻛﺎﺭ ﺭﺍ ﺩﺭ ﺑﺨﺶﻫﺎﻯ ﻣﺨﺘﻠﻒ
ﻫﻮﺍﻧــﻮﺭﺩﻯ ﻣﺎﻧﻨــﺪ ﺁﻣــﻮﺯﺵ ،ﺗﺎﻣﻴــﻦ ﻗﻄﻌــﺎﺕ ﻭ ﺗﻌﻤﻴﺮ ﻭ
ﻧﮕﻬﺪﺍﺭﻯ ،ﺩﺷــﻮﺍﺭﺗﺮ ﻣﻰﻛﻨﺪ ،ﺯﻳﺮﺍ ﻫﺮ ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤﺎ ،ﻣﺴﺎﺋﻞ
ﺁﻣﻮﺯﺷــﻰ -ﻓﻨﻰ ،ﺗﻌﻤﻴﺮ ﻭ ﻧﮕﻬــﺪﺍﺭﻯ ﻭ ﻗﻄﻌﺎﺕ ﺧﺎﺹ ﺧﻮﺩ
ﺭﺍ ﺩﺍﺭﺩ؛ ﺑــﻪ ﻫﻤﻴــﻦ ﺩﻟﻴﻞ ﺍﮔﺮ ﺗﻨﻮﻉ ﺗﻴﭗ ﺩﺍﺷــﺘﻪ ﺑﺎﺷــﻴﻢ،
ﺩﺭ ﻣﺠﻤــﻮﻉ ﻫﺰﻳﻨﻪﻫﺎﻯ ﺷــﺮﻛﺖ ﺍﻓﺰﺍﻳــﺶ ﻣﻰﻳﺎﺑﺪ ،ﺍﻣﺎ ﺍﮔﺮ
ﺗﻴﭗﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎ ﺩﺭ ﻳﻚ ﺷﺮﻛﺖ ،ﺑﻪ ﻳﻜﻰ ﺩﻭ ﺗﻴﭗ ﺧﻼﺻﻪ
ﺷــﻮﺩ ،ﻣﺪﻳﺮﻳﺖ ﻫﻤﻪ ﺍﻳﻦ ﻣﺴﺎﺋﻞ ﺳــﺎﺩﻩﺗﺮ ﺍﺳﺖ ﻭ ﺷﺮﻛﺖ
ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻫﺰﻳﻨﻪﻫﺎﻯ ﻛﻤﺘﺮ ﻭ ﺑﺎﺯﺩﻫﻰ ﺑﻴﺸﺘﺮﻯ ﻧﻴﺰ ﺧﻮﺍﻫﺪ
ﺩﺍﺷﺖ .ﺍﺳﻌﺪﻯﺳــﺎﻣﺎﻧﻰ ﺑﺎ ﺗﺎﻛﻴﺪ ﺑﺮ ﺍﻳﻨﻜﻪ ﻣﺤﺪﻭﺩﻳﺖ ﺗﻨﻮﻉ
ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤﺎ ﺩﺭ ﺷﺮﻛﺖﻫﺎﻯ ﺑﺰﺭگ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺟﻬﺎﻥ ﺍﻣﺮﻯ
ﻣﺮﺳﻮﻡ ﺍﺳﺖ ،ﺍﺩﺍﻣﻪ ﺩﺍﺩ :ﺍﻏﻠﺐ ﺷﺮﻛﺖﻫﺎﻳﻰ ﻛﻪ ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯ
ﺍﻗﺘﺼﺎﺩﻯ ﺩﺭﺳﺘﻰ ﺩﺍﺭﻧﺪ ،ﺳﻌﻰ ﻣﻰﻛﻨﻨﺪ ﺗﺎ ﺣﺪ ﺍﻣﻜﺎﻥ ﺗﻴﭗ
ﻫﻮﺍﭘﻴﻤﺎﻫــﺎ ﺭﺍ ﻣﺤــﺪﻭﺩ ﻛﺮﺩﻩ ﻭ ﺑﻪ ﺍﻳﻦ ﺗﺮﺗﻴــﺐ ﻫﺰﻳﻨﻪﻫﺎ ﺭﺍ
ﻛﻢ ﻛﻨﻨﺪ .ﺍﺳﻌﺪﻯﺳــﺎﻣﺎﻧﻰ ﺩﺭ ﭘﺎﺳﺦ ﺑﻪ ﺍﻳﻦ ﭘﺮﺳﺶ ﻛﻪ ﺁﻳﺎ
ﺍﺟﺮﺍﻯ ﻃﺮﺡ ﻣﺤﺪﻭﺩﻳﺖ ﺗﻴــﭗ ﻫﻮﺍﭘﻴﻤﺎ ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ ﻭ ﺑﺎ
ﺗﻮﺟﻪ ﺑﻪ ﻣﺸــﻜﻼﺕ ﻣﺎﻟﻰ ﺷــﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺍﺟﺮﺍﻳﻰ
ﺍﺳﺖ ،ﮔﻔﺖ :ﺍﺟﺮﺍﻯ ﺍﻳﻦ ﻃﺮﺡ ﺩﺭ ﻛﻮﺗﺎﻩﻣﺪﺕ ﻋﻤﻠﻰ ﻧﻴﺴﺖ ﻭ
ﺑﺎﻳﺪ ﺑﺴﺘﺮﻯ ﻓﺮﺍﻫﻢ ﺷﻮﺩ ﻛﻪ ﺷﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺑﺘﻮﺍﻧﻨﺪ
ﺑﻪﺗﺪﺭﻳﺞ ﺗﻴﭗﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻫﺎﻯ ﺧﻮﺩ ﺭﺍ ﻣﺤﺪﻭﺩ ﻛﻨﻨﺪ.
ﺩﺑﻴﺮ ﺍﻧﺠﻤﻦ ﺷــﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳــﻰ ﺑﺎ ﺗﺎﻛﻴﺪ ﺑﺮ ﺍﻳﻨﻜﻪ
ﻧﻤﻰﺗﻮﺍﻥ ﺩﺭ ﻗﺎﻟﺐ ﺍﻳﻦ ﻃﺮﺡ ،ﺍﺯ ﺷــﺮﻛﺖﻫﺎ ﺧﻮﺍﺳــﺖ ﺗﺎ ﺍﺯ
ﺗﻴــﭗ ﺧﺎﺻﻰ ﺍﺯ ﻫﻮﺍﭘﻴﻤﺎ ﺍﺳــﺘﻔﺎﺩﻩ ﻛﻨﻨﺪ ،ﻳــﺎﺩﺁﻭﺭﻯ ﻛﺮﺩ:
ﺍﻋﻤــﺎﻝ ﭼﻨﻴﻦ ﻣﺤﺪﻭﺩﻳﺘــﻰ ﺩﺭ ﺣﻮﺯﻩ ﺍﺧﺘﻴﺎﺭﺍﺕ ﺳــﺎﺯﻣﺎﻥ
ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻛﺸــﻮﺭﻯ ﻧﻴﺴــﺖ ﻭ ﻫﺮ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻛﻪ ﺷﺮﺍﻳﻂ
ﭘﺮﻭﺍﺯ ﺭﺍ ﺩﺍﺷــﺘﻪ ﺑﺎﺷــﺪ ،ﻣﻰﺗﻮﺍﻧﺪ ﺍﺟﺎﺯﻩ ﭘﺮﻭﺍﺯ ﺩﺭ ﻛﺸــﻮﺭ ﺭﺍ
ﺩﺭﻳﺎﻓﺖ ﻛﻨﺪ.
ﮔﺎﻫﻰ ﮔﺮﻳﺰﻯ ﺍﺯ ﺗﻨﻮﻉ ﻧﻴﺴﺖ
ﻳﻜﻰ ﺍﺯ ﺧﻠﺒﺎﻧﺎﻥ ﻛﺸــﻮﺭﻣﺎﻥ ﻣﻌﺘﻘﺪ ﺍﺳﺖ ﺍﮔﺮﭼﻪ ﻣﺤﺪﻭﺩ
ﻛﺮﺩﻥ ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤــﺎ ﺩﺭ ﺷــﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺍﻗﺪﺍﻣﻰ
ﻣﻄﻠﻮﺏ ﻭ ﺑﻪ ﺳﻮﺩ ﺷــﺮﻛﺖ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺍﺳﺖ ،ﺍﻣﺎ ﺩﺭ ﺑﺮﺧﻰ
ﻣﻮﺍﻗﻊ ﺷــﺮﻛﺖﻫﺎ ﺍﺯ ﺳﺮ ﻧﺎﭼﺎﺭﻯ ﻭ ﺑﺮﺍﻯ ﺗﺎﻣﻴﻦ ﻧﺎﻭﮔﺎﻥ ﺧﻮﺩ،
ﻧﺎﮔﺰﻳﺮﻧﺪ ﺑﻪ ﺗﻨﻮﻉ ﺗﻴﭗ ﺗﻦ ﺩﻫﻨﺪ.
ﺷــﻬﺮﻳﺎﺭ ﺭﻭﺯﺑﻴﺎﻧﻰ ﺑﻪ »ﮔﺴــﺘﺮﺵﺗﺠﺎﺭﺕ« ﺑﺎ ﺗﺎﻳﻴﺪ ﻃﺮﺡ
ﺳﺎﺯﻣﺎﻥ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻛﺸﻮﺭﻯ ﺑﺮﺍﻯ ﻣﺤﺪﻭﺩ ﻛﺮﺩﻥ ﺗﻨﻮﻉ ﺗﻴﭗ
ﻫﻮﺍﭘﻴﻤﺎ ﺩﺭ ﺷﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﮔﻔﺖ :ﻭﻗﺘﻰ ﻳﻚ ﺷﺮﻛﺖ
ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺗﻴﭗﻫــﺎﻯ ﻣﺨﺘﻠﻒ ﻫﻮﺍﭘﻴﻤــﺎ ﺭﺍ ﺩﺍﺭﺩ ،ﺩﺭ ﺑﺤﺚ
ﺷــﻴﻮﻩﻧﺎﻣﻪ ،ﺗﺎﻣﻴﻦ ﻗﻄﻌﺎﺕ ﻭ ...ﮔﺮﻓﺘﺎﺭﻯﻫﺎﻯ ﺯﻳﺎﺩﻯ ﺩﺍﺭﺩ ﻭ
ﻫﺮﭼﻪ ﺍﻳﻦ ﺗﻨﻮﻉ ﺑﻴﺸــﺘﺮ ﺷﻮﺩ ،ﻣﺸﻜﻼﺕ ﺑﻴﺸﺘﺮ ﺧﻮﺍﻫﺪ ﺷﺪ
ﺯﻳﺮﺍ ﻫﺮ ﺗﻴﭗ ،ﻣﺴﺎﺋﻞ ﻭ ﻣﺸﻜﻼﺕ ﺧﺎﺹ ﺧﻮﺩ ﺭﺍ ﺩﺍﺭﺩ.
ﺭﻭﺯﺑﻴﺎﻧــﻰ ﺗﺎﻛﻴــﺪ ﻛــﺮﺩ :ﺩﺭ ﺣــﺎﻝ ﺣﺎﺿﺮ ﺷــﺮﻛﺖﻫﺎﻯ
ﻫﻮﺍﭘﻴﻤﺎﻳــﻰ ﺑﺰﺭﮔﻰ ﻣﺎﻧﻨــﺪ ﺍﻣﺎﺭﺍﺕ ﻳــﺎ ﺗﺮﻛﻴﺶﺍﻳﺮﻻﻳﻨﺰ ﻧﻴﺰ
ﺑﻪ ﺳــﻤﺖ ﻛﺎﻫﺶ ﺗﻨﻮﻉ ﺗﻴﭗﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻫــﺎﻯ ﺧﻮﺩ ﮔﺎﻡ
ﺑﺮﺩﺍﺷــﺘﻪ ﻭ ﺍﺯ ﺗﻌﺪﺍﺩ ﻣﺤــﺪﻭﺩﻯ ﺗﻴﭗ ﺍﺳــﺘﻔﺎﺩﻩ ﻣﻰﻛﻨﻨﺪ؛
ﺑﻨﺎﺑﺮﺍﻳﻦ ﺑﺮﺍﻯ ﻛﺸــﻮﺭ ﻣﺎ ﻛﻪ ﺷــﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺁﻥ ﺑﺎ
ﻣﺸﻜﻼﺕ ﻣﺘﻌﺪﺩﻯ ﺩﺭﮔﻴﺮ ﻫﺴﺘﻨﺪ ،ﺍﻳﻦ ﻣﺤﺪﻭﺩﻳﺖ ﺍﻟﺰﺍﻡﺁﻭﺭ
ﺍﺳﺖ.
ﻭﻯ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﻭﺿﻌﻴﺖ ﻓﻌﻠﻰ ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤﺎ ﺩﺭ ﻛﺸــﻮﺭ
ﮔﻔﺖ :ﺑﺮﺧﻰ ﺷــﺮﻛﺖﻫﺎ ﺗﻴﭗﻫﺎﻯ ﻣﺘﻌــﺪﺩ ﺩﺍﺭﻧﺪ ،ﺑﻪﻋﻨﻮﺍﻥ
ﻧﻤﻮﻧﻪ ﺷﺮﻛﺘﻰ ﺩﺍﺭﻳﻢ ﻛﻪ ﺍﻧﻮﺍﻉ ﺍﻳﺮﺑﺎﺱ ﺭﺍ ﺩﺍﺭﺩ ﻭ ﻣﺴﻠﻢ ﺍﺳﺖ
ﻛــﻪ ﺩﺭ ﺑﺎﺭﻩ ﺑﺎ ﻣﺴــﺎﺋﻞ ﻫﺮﻛﺪﺍﻡ ،ﻣﺸــﻜﻼﺕ ﺧﺎﺹ ﺧﻮﺩ ﺭﺍ
ﺧﻮﺍﻫﺪ ﺩﺍﺷﺖ ﺍﻣﺎ ﺷﺮﻛﺖﻫﺎﻳﻰ ﻧﻴﺰ ﺩﺍﺭﻳﻢ ﻛﻪ ﻧﺎﻭﮔﺎﻥ ﺯﻳﺎﺩﻯ
ﺩﺭ ﻳﻜــﻰ ﺩﻭ ﺗﻴﭗ ﻣﺤﺪﻭﺩ ﺩﺍﺭﻧــﺪ ﻭ ﺍﻳﻦ ﻣﺤﺪﻭﺩﻳﺖ ﺑﻪ ﺁﻧﻬﺎ
ﻛﻤﻚ ﻛﺮﺩﻩ ﺍﺳﺖ .ﺍﻳﻦ ﺧﻠﺒﺎﻥ ﺑﺎ ﺗﺎﻛﻴﺪ ﺑﺮ ﺍﻳﻨﻜﻪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ
ﻣﺴــﺎﺋﻞ ﺗﺨﺼﺼﻰ ﻭ ﺑﺤﺚ ﻫﺰﻳﻨﻪﻫﺎ ،ﺷﺮﻛﺘﻰ ﻣﻮﻓﻖﺗﺮ ﺍﺳﺖ
ﻛﻪ ﺗﻴﭗﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻫﺎﻯ ﺧــﻮﺩ ﺭﺍ ﻣﺤﺪﻭﺩ ﻛﻨﺪ ،ﻳﺎﺩﺁﻭﺭﻯ
ﻛﺮﺩ :ﺍﻟﺒﺘﻪ ﻣﻤﻜﻦ ﺍﺳﺖ ﺷﺮﻛﺘﻰ ﺗﻴﭗﻫﺎﻯ ﻣﺨﺘﻠﻒ ﻫﻮﺍﭘﻴﻤﺎ
ﺩﺍﺷــﺘﻪ ﺑﺎﺷــﺪ ﺍﻣﺎ ﺯﻳﺮﺳــﺎﺧﺖﻫﺎ ﻭ ﺍﺑﺰﺍﺭ ﻣﺘﻨﺎﺳــﺐ ﺑﺎ ﺍﻳﻦ
ﻭﺿﻌﻴﺖ ﺭﺍ ﻧﻴﺰ ﺩﺍﺭﺩ ﻭ ﺑﺎ ﻣﺸﻜﻞ ﭼﻨﺪﺍﻧﻰ ﺭﻭﺑﻪﺭﻭ ﻧﺸﻮﺩ.
ﺭﻭﺯﺑﻴﺎﻧﻰ ﻣﻌﺘﻘﺪ ﺍﺳــﺖ ﮔﺎﻫﻰ ﺷــﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ
ﻧﺎﮔﺰﻳﺮ ﻣﻰﺷﻮﻧﺪ ﺩﺭ ﺭﺍﻩ ﺗﺎﻣﻴﻦ ﻧﺎﻭﮔﺎﻥ ﻫﻮﺍﻳﻰ ،ﺑﻪ ﺗﻨﻮﻉ ﺗﻴﭗ
ﻫﻮﺍﭘﻴﻤﺎ ﺗﻦ ﺩﻫﻨــﺪ .ﺍﻭ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﮔﻔﺖ :ﺍﮔﺮﭼﻪ ﻣﺤﺪﻭﺩ
ﺷــﺪﻥ ﺗﻴﭗ ﻫﻮﺍﭘﻴﻤﺎ ﺑﺴــﻴﺎﺭ ﺑﺠﺎ ﻭ ﻣﻄﻠﻮﺏ ﺍﺳﺖ ﺍﻣﺎ ﮔﺎﻫﻰ،
ﺑﺮﺧﻰ ﺷﺮﻛﺖﻫﺎ ﻣﻮﻓﻖ ﻧﻤﻰﺷﻮﻧﺪ ﻫﻮﺍﭘﻴﻤﺎﻯ ﻣﺪﻧﻈﺮ ﺧﻮﺩ ﺭﺍ
ﻭﺍﺭﺩ ﻛﻨﻨﺪ ﻭ ﺑﺮﺍﻯ ﺭﻋﺎﻳﺖ ﻣﺴﺌﻠﻪ ﻧﻮﺳﺎﺯﻯ ﻳﺎ ﺗﺎﻣﻴﻦ ﻧﺎﻭﮔﺎﻥ،
ﻧﺎﭼــﺎﺭ ﻣﻰﺷــﻮﻧﺪ ﺑﻪ ﻭﺍﺭﺩ ﻛــﺮﺩﻥ ﮔﺰﻳﻨﻪﺍﻯ ﻛــﻪ ﺧﺮﻳﺪﺵ
ﺁﺳﺎﻥﺗﺮ ﺍﺳﺖ ،ﺭﺿﺎﻳﺖ ﺩﻫﻨﺪ.
ﺍﻭ ﺑﺎ ﺗﺎﻳﻴﺪ ﺑﺮ ﺍﻳﻦ ﻣﺴــﺌﻠﻪ ﻛﻪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻣﺸﻜﻼﺕ ﻣﺎﻟﻰ
ﻓﻌﻠﻰ ﺷﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ،ﺍﺟﺮﺍﻯ ﻃﺮﺡ ﻣﺤﺪﻭﺩﻳﺖ ﺗﻴﭗ
ﻫﻮﺍﭘﻴﻤﺎ ﻣﻤﻜﻦ ﺍﺳــﺖ ﻣﺸﻜﻼﺗﻰ ﺑﺮﺍﻯ ﺍﻳﻦ ﺷﺮﻛﺖﻫﺎ ﺍﻳﺠﺎﺩ
ﻛﻨﺪ ،ﺍﻓﺰﻭﺩ :ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳــﺪ ﺑﻬﺘﺮ ﺍﺳﺖ ﺑﺮﺍﻯ ﻣﻮﻓﻘﻴﺖ ﺍﻳﻦ
ﻃﺮﺡ ،ﺍﻳﻦ ﻗﺎﻧﻮﻥ ﻋﻄﻒ ﺑﻪ ﻣﺎﺳﺒﻖ ﻧﺸﻮﺩ ﻭ ﺑﺮﺍﻯ ﺷﺮﻛﺖﻫﺎﻳﻰ
ﻛﻪ ﻗﺮﺍﺭ ﺍﺳــﺖ ﺍﺯ ﺍﻳﻦ ﺑﻪ ﺑﻌﺪ ﻭﺍﺭﺩ ﭼﺮﺧﻪ ﺣﻤﻞﻭﻧﻘﻞ ﻫﻮﺍﻳﻰ
ﺷﻮﻧﺪ ،ﺍﻋﻤﺎﻝ ﺷﻮﺩ.
ﺍﻳﺠﺎﺩ 5ﻫﺰﺍﺭ ﻓﺮﺻﺖ ﺷﻐﻠﻰ ﺑﺎ ﻧﻮﺳﺎﺯﻯ ﺻﻨﻌﺖ ﻫﻮﺍﻳﻰ
ﺑﺎ ﻭﺭﻭﺩ ﻫﺸــﺘﻤﻴﻦ ﻭ ﻧﻬﻤﻴﻦ ﻫﻮﺍﭘﻴﻤﺎﻯ ﺑﺮﺟﺎﻣﻰ ﺑﻪ ﻛﺸﻮﺭ ﺩﺭ ﭼﻨﺪ ﺭﻭﺯ ﮔﺬﺷﺘﻪ ،ﺩﺭ
ﻣﺠﻤﻮﻉ ﺑﻴﺶ ﺍﺯ 1200ﺻﻨﺪﻟﻰ ﻧﻮ ﺑﻪ ﻇﺮﻓﻴﺖ ﻧﺎﻭﮔﺎﻥ ﺣﻤﻞﻭﻧﻘﻞ ﻫﻮﺍﻳﻰ ﺍﺿﺎﻓﻪ ﻭ ﺑﺮﺍﻯ
5ﻫﺰﺍﺭ ﻧﻔﺮ ﺍﺷﺘﻐﺎﻟﺰﺍﻳﻰ ﺷﺪﻩ ﺍﺳﺖ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﺍﻳﺮﻧﺎ ،ﺁﻣﺎﺭ ﻧﺸﺎﻥ ﻣﻰﺩﻫﺪ ﻫﺮ ﺻﻨﺪﻟﻰ ﻫﻮﺍﭘﻴﻤﺎ ﺑﺮﺍﻯ ﺑﻴﺶ ﺍﺯ 4ﻧﻔﺮ ﺍﻳﺠﺎﺩ
ﺍﺷــﺘﻐﺎﻝ ﻣﻰﻛﻨﺪ ،ﺿﻤﻦ ﺍﻳﻨﻜﻪ ﺳــﻔﺮ ﺑﺎ ﻫﻮﺍﭘﻴﻤﺎﻫﺎﻯ ﻧﻮ ﺩﺭ ﺍﻓﺰﺍﻳﺶ ﺭﺍﺣﺘﻰ ﺳﻔﺮﻫﺎﻯ
ﻫﻮﺍﻳﻰ ﺑﺴﻴﺎﺭ ﺗﺎﺛﻴﺮﮔﺬﺍﺭ ﺍﺳﺖ.
ﻫﺮﭼﻨﺪ ﻣﺘﻮﺳﻂ ﻋﻤﺮ ﻧﺎﻭﮔﺎﻥ ﺣﻤﻞﻭﻧﻘﻞ ﻫﻮﺍﻳﻰ ﻛﺸﻮﺭ ﺑﻪ ﺑﻴﺶ ﺍﺯ 23ﺳﺎﻝ ﺭﺳﻴﺪﻩ
ﺍﺳــﺖ ،ﺍﻣﺎ ﺩﺭ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﻛﺸــﻮﺭﻫﺎﻯ ﺟﻬﺎﻥ ﺑﻪ ﻣﻨﻈﻮﺭ ﺻﺮﻓﻪﺟﻮﻳــﻰ ﺩﺭ ﻫﺰﻳﻨﻪﻫﺎ،
ﻫﻮﺍﭘﻴﻤﺎﻫﺎ ﺑﺎ ﻋﻤﺮ 15ﺳﺎﻝ ﺍﺯ ﺭﺩﻩ ﺧﺎﺭﺝ ﻭ ﺑﺎ ﻫﻮﺍﭘﻴﻤﺎﻫﺎﻯ ﺟﺪﻳﺪ ﺟﺎﻳﮕﺰﻳﻦ ﻣﻰﺷﻮﻧﺪ.
ﻫﻢﺍﻛﻨﻮﻥ 16ﺷــﺮﻛﺖ ﻫﻮﺍﻳــﻰ ﺩﺭ ﺍﻳﺮﺍﻥ ﺩﺍﺭﺍﻯ 300ﻫﻮﺍﭘﻴﻤﺎ ﻫﺴــﺘﻨﺪ ﻛﻪ ﺣﺪﻭﺩ
180ﻫﻮﺍﭘﻴﻤــﺎﻯ ﺁﻥ ﻋﻤﻠﻴﺎﺗــﻰ ﺍﺳــﺖ ﻭ ﺷــﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﻳــﻰ ﺑﺮﺍﻯ ﻧﮕﻬــﺪﺍﺭﻯ ﺍﻳﻦ
ﻫﻮﺍﭘﻴﻤﺎﻫﺎﻯ ﻓﺮﺳﻮﺩﻩ ﻭ ﺍﺯ ﺭﺩﻩ ﺧﺎﺭﺝ ،ﻫﺰﻳﻨﻪﻫﺎﻯ ﺑﻴﺸﺘﺮﻯ ﺭﺍ ﻣﺘﺤﻤﻞ ﻣﻰﺷﻮﻧﺪ.
ﺻﻨﻌــﺖ ﻫﻮﺍﻧﻮﺭﺩﻯ ﺍﻳــﺮﺍﻥ ﻫﻢﺍﻛﻨﻮﻥ 45ﻫﺰﺍﺭ ﺻﻨﺪﻟﻰ ﺩﺭ ﺍﺧﺘﻴــﺎﺭ ﺩﺍﺭﺩ ﻛﻪ ﺣﺪﻭﺩ
30ﻫﺰﺍﺭ ﺁﻥ ﻋﻤﻠﻴﺎﺗﻰ ﺍﺳــﺖ ﻭ 15ﻫﺰﺍﺭ ﺻﻨﺪﻟﻰ ﺁﻥ ﺑﻪ ﻋﻠﺖ ﻓﺮﺳﻮﺩﮔﻰ ﻭ ﺯﻣﻴﻦﮔﻴﺮﻯ
ﺍﺯ ﺭﺩﻩ ﺧﺎﺭﺝ ﺷﺪﻩ ﻭ ﺑﻴﺸﺘﺮ ﺍﻳﻦ ﻫﻮﺍﭘﻴﻤﺎﻫﺎ ﺑﻪﻋﻨﻮﺍﻥ ﺍﻧﺒﺎﺭ ﻗﻄﻌﺎﺕ ﻳﺪﻛﻰ ﻣﻮﺭﺩ ﺍﺳﺘﻔﺎﺩﻩ
ﻗﺮﺍﺭ ﻣﻰﮔﻴﺮﺩ .ﺗﻤﺎﻡ ﺷــﺮﻛﺖﻫﺎﻯ ﺣﻤﻞﻭﻧﻘﻞ ﻫﻮﺍﻳﻰ ﻣﻮﻓﻖ ﺟﻬﺎﻥ ﺩﺭ ﺗﻼﺷــﻨﺪ ﺑﺮﺍﻯ
ﻛﺎﻫﺶ ﻫﺰﻳﻨﻪﻫﺎ ﻭ ﺍﺭﺍﺋﻪ ﺧﺪﻣﺎﺕ ﻣﻨﺎﺳــﺐ ﻫﻮﺍﻳﻰ ﺑﻪ ﻣﺴﺎﻓﺮﺍﻥ ﺑﺎ ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯ ﻣﻨﺎﺳﺐ
ﻧﺎﻭﮔﺎﻥ ﻫﻮﺍﻳﻰ ،ﺧﻮﺩ ﺭﺍ ﺑﻪﻃﻮﺭ ﻣﺴــﺘﻤﺮ ﻧﻮﺳــﺎﺯﻯ ﻛﻨﻨﺪ ﻭ ﺷــﺮﻛﺖﻫﺎﻯ ﺍﻳﺮﺍﻧﻰ ﻧﻴﺰ ﺍﺯ
ﺍﻳﻦ ﻣﺴﺌﻠﻪ ﻣﺴﺘﺜﻨﺎ ﻧﻴﺴــﺘﻨﺪ ﻭ ﺑﺎﻳﺪ ﺑﺮﺍﻯ ﻧﻮﺳﺎﺯﻯ ﻧﺎﻭﮔﺎﻥ ﺧﻮﺩ ﺍﻫﻤﻴﺖ ﻭﻳﮋﻩﺍﻯ ﻗﺎﺋﻞ
ﺷــﻮﻧﺪ .ﺭﻳﻴﺲ ﺳﺎﺯﻣﺎﻥ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻛﺸﻮﺭﻯ ﻣﻌﺘﻘﺪ ﺍﺳﺖ ﻫﺮ ﺻﻨﺪﻟﻰ ﻫﻮﺍﭘﻴﻤﺎ ﺑﻪﻃﻮﺭ
ﻣﺴــﺘﻘﻴﻢ ﻭ ﻏﻴﺮﻣﺴــﺘﻘﻴﻢ 4ﺷــﻐﻞ ﺍﻳﺠﺎﺩ ﻣﻰﻛﻨﺪ ،ﺯﻳﺮﺍ ﺑﺎ ﺍﺿﺎﻓﻪ ﺷــﺪﻥ ﺑﻪ ﻇﺮﻓﻴﺖ
ﺟﺎﺑﻪﺟﺎﻳﻰ ﻣﺴــﺎﻓﺮ ،ﺩﻓﺎﺗﺮ ﻓﺮﻭﺵ ،ﻓﺮﻭﺩﮔﺎﻩﻫﺎ ﻭ ﺻﻨﻌﺖ ﮔﺮﺩﺷــﮕﺮﻯ ﻭ ﺳﺎﻳﺮ ﺑﺨﺶﻫﺎ
ﻓﻌﺎﻝﺗﺮ ﺧﻮﺍﻫﻨﺪ ﺷﺪ ﻭ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﮔﺴﺘﺮﺩﮔﻰ ﺍﻳﺮﺍﻥ ،ﺍﻳﻦ ﺗﺎﺛﻴﺮﮔﺬﺍﺭﻯ ﺑﻴﺸﺘﺮﻯ ﺧﻮﺍﻫﺪ
ﺷــﺪ .ﻋﻠﻰ ﻋﺎﺑﺪﺯﺍﺩﻩ ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﺍﮔﺮ ﻗﺮﺍﺭ ﺍﺳــﺖ ﺍﺷــﺘﻐﺎﻟﺰﺍﻳﻰ ﻣﻮﻓﻘﻰ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻴﻢ
ﻳﻜﻰ ﺍﺯ ﺍﻳﻦ ﺣﻮﺯﻩﻫﺎ ﺻﻨﻌﺖ ﺣﻤﻞﻭﻧﻘﻞ ﻫﻮﺍﻳﻰ ﺍﺳــﺖ ﻛﻪ ﻣﻰﺗﻮﺍﻧﺪ ﺟﻮﺍﻧﺎﻥ ﺑﻴﺸــﺘﺮﻯ
ﺭﺍ ﺑﻪ ﺧﻮﺩ ﺟﺬﺏ ﻛﻨﺪ .ﺑﺎ ﺍﺟﺮﺍﻳﻰ ﺷــﺪﻥ ﺑﺮﺟــﺎﻡ ﻭ ﻟﻐﻮ ﺗﺤﺮﻳﻢﻫﺎﻯ ﻇﺎﻟﻤﺎﻧﻪ ﻫﻤﺰﻣﺎﻥ
ﺑﺎ ﺳــﻔﺮ ﺭﻳﻴﺲﺟﻤﻬﻮﺭﻯ ﻛﺸﻮﺭﻣﺎﻥ ﺩﺭ ﺍﻭﺍﺧﺮ ﺳﺎﻝ 94ﺑﻪ ﭘﺎﺭﻳﺲ ،ﭘﻴﺶﻗﺮﺍﺭﺩﺍﺩ ﺧﺮﻳﺪ
100ﻫﻮﺍﭘﻴﻤﺎﻯ ﺍﻳﺮﺑﺎﺱ ﺩﺭ ﻓﺮﺍﻧﺴﻪ ﺑﻴﻦ ﺍﻳﺮﺑﺎﺱ ﻭ ﺍﻳﺮﺍﻥﺍﻳﺮ ﻣﻨﻌﻘﺪ ﺷﺪ .ﺑﺎ ﺍﻣﻀﺎﻯ ﻧﻬﺎﻳﻰ
ﻗﺮﺍﺭﺩﺍﺩ ﺍﻳﺮﺍﻥﺍﻳﺮ ﺑﺎ ﺍﻳﺮﺑﺎﺱ ﺑﺮﺍﻯ ﺧﺮﻳﺪ 100ﻫﻮﺍﭘﻴﻤﺎ ﺩﺭ ﺗﻬﺮﺍﻥ ﻧﺨﺴــﺘﻴﻦ ﻫﻮﺍﭘﻴﻤﺎ ﺍﺯ
ﻫﻮﺍﭘﻴﻤﺎﻫــﺎﻯ ﺧﺮﻳﺪﺍﺭﻯ ﺷــﺪﻩ ﺍﻭﺍﺧﺮ ﺩﻯ 95ﻭ ﭘﺲ ﺍﺯ ﺁﻥ ﻳــﻚ ﻫﻮﺍﭘﻴﻤﺎﻯ 330ﺩﺭ
ﺍﺳــﻔﻨﺪ ﻭ ﻳﻚ ﻫﻮﺍﭘﻴﻤﺎﻯ ﺩﻳﮕﺮ ﺩﺭ ﺍﻭﺍﻳﻞ ﻓﺮﻭﺭﺩﻳﻦ ﺳــﺎﻝ 96ﻭﺍﺭﺩ ﻛﺸــﻮﺭ ﺷــﺪ ﺗﺎ ﺩﺭ
ﻣﺴﻴﺮﻫﺎﻯ ﺩﺍﺧﻠﻰ ﻭ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﭘﺮﻭﺍﺯﻫﺎﻯ ﺧﻮﺩ ﺭﺍ ﺁﻏﺎﺯ ﻛﻨﻨﺪ.
ﻫﻤﺰﻣﺎﻥ ﺑﺎ ﺍﻣﻀﺎﻯ ﺍﻳﻦ ﻗﺮﺍﺭﺩﺍﺩ ﺍﻳﺮﺍﻥﺍﻳﺮ ﻗﺮﺍﺭﺩﺍﺩ ﺩﻳﮕﺮﻯ ﺑﺎ ﺷــﺮﻛﺖ ﺑﻮﺋﻴﻨﮓ ﺍﻣﺮﻳﻜﺎ
ﺩﺭ ﺗﻬﺮﺍﻥ ﻣﻨﻌﻘﺪ ﻛﺮﺩ ﺗﺎ ﺍﺯ ﺍﻳﻦ ﺷــﺮﻛﺖ ﻧﻴﺰ 80ﻫﻮﺍﭘﻴﻤﺎ ﺧﺮﻳﺪﺍﺭﻯ ﻛﻨﺪ ﻛﻪ ﻧﺨﺴﺘﻴﻦ
ﻫﻮﺍﭘﻴﻤﺎﻯ ﺁﻥ ﺳﺎﻝ ﺁﻳﻨﺪﻩ ﺑﻪ ﺍﻳﺮﺍﻥﺍﻳﺮ ﺗﺤﻮﻳﻞ ﺩﺍﺩﻩ ﺧﻮﺍﻫﺪ ﺷﺪ.
ﺩﺭ ﺳﻮﻣﻴﻦ ﻗﺮﺍﺭﺩﺍﺩﻯ ﻛﻪ ﺍﻳﺮﺍﻥﺍﻳﺮ ﺑﺎ ﺷﺮﻛﺖ ﺍﻯﺗﻰﺁﺭ ﻣﻨﻌﻘﺪ ﻛﺮﺩ ،ﻗﺮﺍﺭ ﺍﺳﺖ ﺍﺯ ﺍﻳﻦ
ﺷﺮﻛﺖ 20ﻫﻮﺍﭘﻴﻤﺎﻯ 72ﻧﻔﺮﻯ ﺧﺮﻳﺪﺍﺭﻯ ﺷﻮﺩ ﻭ ﺑﺎ ﻭﺭﻭﺩ 6ﻫﻮﺍﭘﻴﻤﺎﻯ ﺁﻥ ﺑﻪ ﻧﺎﻭﮔﺎﻥ
ﻫﻮﺍﻳﻰ ﺍﻳﺮﺍﻥﺍﻳﺮ ،ﻫﻢﺍﻛﻨﻮﻥ ﺍﻳﻦ ﻫﻮﺍﭘﻴﻤﺎﻫﺎ ﭘﺮﻭﺍﺯﻫﺎﻯ ﻋﻤﻠﻴﺎﺗﻰ ﺧﻮﺩ ﺭﺍ ﺑﻴﻦ ﻓﺮﻭﺩﮔﺎﻩﻫﺎﻯ
ﻛﻢﺑﺮﺧﻮﺭﺩﺍﺭ ﺁﻏﺎﺯ ﻛﺮﺩﻩﺍﻧﺪ.
ﭘﺲ ﺍﺯ ﺷــﺮﻛﺖ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺍﻳﺮﺍﻥﺍﻳﺮ ،ﺷﺮﻛﺖ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺁﺳﻤﺎﻥ ﻧﻴﺰ ﻗﺮﺍﺭﺩﺍﺩ ﺧﺮﻳﺪ
60ﻫﻮﺍﭘﻴﻤــﺎﻯ ﺑﻮﺋﻴﻨﮓ 737ﻣﻜﺲ ﺭﺍ ﺍﻣﻀﺎ ﻛﺮﺩ ﻭ ﺑﺮﺍﺳــﺎﺱ ﻗﺮﺍﺭﺩﺍﺩﻯ ﻛﻪ ﺑﻪ ﺍﻣﻀﺎ
ﺭﺳﻴﺪﻩ ﺍﻳﻦ ﺷﺮﻛﺖ ﺑﺎﻳﺪ 3ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ ﺑﻪ ﺷﺮﻛﺖ ﺑﻮﺋﻴﻨﮓ ﭘﺮﺩﺍﺧﺖ ﻛﻨﺪ ﻛﻪ 5ﺩﺭﺻﺪ
ﺁﻥ ﺭﺍ ﺷــﺮﻛﺖ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺁﺳــﻤﺎﻥ ﭘﺮﺩﺍﺧﺖ ﺧﻮﺍﻫﺪ ﻛﺮﺩ ﻭ 95ﺩﺭﺻﺪ ﺩﻳﮕﺮ ﺑﻪ ﺷﻴﻮﻩ
ﻓﺎﻳﻨﺎﻧﺲ ﺧﺎﺭﺟﻰ ﺗﺎﻣﻴﻦ ﺧﻮﺍﻫﺪ ﺷــﺪ .ﻗﺮﺍﺭ ﺍﺳــﺖ ﺗﺤﻮﻳﻞ ﻧﺨﺴﺘﻴﻦ ﻫﻮﺍﭘﻴﻤﺎ ﺑﻮﺋﻴﻨﮓ
737ﻣﻜﺲ ﺑﻪ ﺷــﺮﻛﺖ ﻫﻮﺍﻳﻰ ﺁﺳﻤﺎﻥ ﺩﺭ ﺳﺎﻝ 2022ﻣﻴﻼﺩﻯ)1401ﺷﻤﺴﻰ( ﺁﻏﺎﺯ
ﺷــﻮﺩ ﻭ ﺩﺭ ﻣﺪﺕ 2ﺳــﺎﻝ ﺑﻮﺋﻴﻨﮓ ﺑﺎﻳﺪ ﻫﻤﻪ ﺍﻳﻦ 30ﻫﻮﺍﭘﻴﻤﺎ ﺭﺍ ﺑﻪ ﺷــﺮﻛﺖ ﺁﺳﻤﺎﻥ
ﺗﺤﻮﻳــﻞ ﺩﻫﺪ .ﺩﺭ ﺍﻗﺪﺍﻣﻰ ﺩﻳﮕﺮ ﺩﺭ ﺍﻭﺍﻳﻞ ﺗﻴﺮ ،96ﺷــﺮﻛﺖ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﻗﺸــﻢﺍﻳﺮ ﺩﺭ
ﺣﺎﺷــﻴﻪ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻫﻮﺍﻳﻰ ﭘﺎﺭﻳﺲ ،ﭘﻴﺶ ﻗﺮﺍﺭﺩﺍﺩ ﺧﺮﻳــﺪ 10ﻫﻮﺍﭘﻴﻤﺎﻯ
ﺑﻮﺋﻴﻨــﮓ 737ﻣﻜﺲ ﺭﺍ ﺑﺎ ﺷــﺮﻛﺖ ﺑﻮﺋﻴﻨﮓ ﺍﻣﻀﺎ ﻛﺮﺩ ﻭ ﭘﺲ ﺍﺯ ﺁﻥ ﺷــﺮﻛﺖ ﻫﻮﺍﻳﻰ
ﺍﻳﺮﺍﻥﺍﻳﺮﺗﻮﺭ ﻧﻴﺰ ﺩﺭ ﺍﻳﻦ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﻣﻮﻓﻖ ﺷﺪ ﺗﻔﺎﻫﻤﻨﺎﻣﻪ ﺧﺮﻳﺪ 45ﻫﻮﺍﭘﻴﻤﺎﻯ ﺍﻳﺮﺑﺎﺱ
320ﺑــﻪ ﻣﺒﻠﻎ 4/5ﻣﻴﻠﻴﺎﺭﺩ ﻳﻮﺭﻭ ﺑﺎ ﺷــﺮﻛﺖ ﺍﻳﺮﺑﺎﺱ ﺑﻪ ﺍﻣﻀﺎ ﺑﺮﺳــﺎﻧﺪ .ﺑﺎ ﻭﺭﻭﺩ ﺍﻳﻦ
260ﻫﻮﺍﭘﻴﻤﺎ ﺑﻪ ﻛﺸــﻮﺭ ﺩﺭﻣﺠﻤﻮﻉ ﺑﻴﺶ ﺍﺯ 60ﻫﺰﺍﺭ ﺻﻨﺪﻟﻰ ﻭﺍﺭﺩ ﺻﻨﻌﺖ ﻫﻮﺍﻧﻮﺭﺩﻯ
ﺍﻳﺮﺍﻥ ﻣﻰﺷــﻮﺩ ﻛﻪ ﺑﺎ ﺍﺷﺘﻐﺎﻟﺰﺍﻳﻰ ﺑﻴﺶ ﺍﺯ 240ﻫﺰﺍﺭ ﻧﻔﺮﻯ ،ﺟﺎﻳﮕﺎﻩ ﺻﻨﻌﺖ ﻫﻮﺍﻧﻮﺭﺩﻯ
ﺍﻳﺮﺍﻥ ﺩﺭ ﻣﻨﻄﻘﻪ ﻭ ﺩﺭ ﺳــﻄﺢ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺑﻴﺶ ﺍﺯ ﭘﻴﺶ ﺗﻘﻮﻳﺖ ﻣﻰﺷﻮﺩ .ﺩﺭ ﻣﺠﻤﻮﻉ
ﺑﺎ ﻭﺭﻭﺩ 200ﻫﻮﺍﭘﻴﻤﺎ ﺑﻪ ﻧﺎﻭﮔﺎﻥ ﻫﻮﺍﻳﻰ ﺍﻳﺮﺍﻥﺍﻳﺮ ﺑﻴﺶ ﺍﺯ 50ﻫﺰﺍﺭ ﺻﻨﺪﻟﻰ ﺑﻪ ﻇﺮﻓﻴﺖ
ﻧﺎﻭﮔﺎﻥ ﻫﻮﺍﻳﻰ ﺷــﺮﻛﺖ ﻫﻮﺍﭘﻴﻤﺎﻳﻰ ﺟﻤﻬﻮﺭﻯ ﺍﺳﻼﻣﻰ ﺍﻳﺮﺍﻥ ﺍﺿﺎﻓﻪ ﻣﻰﺷﻮﺩ ﻭ ﺑﻪ ﮔﻔﺘﻪ
ﻋﺒﺎﺱ ﺁﺧﻮﻧﺪﻯ ،ﻭﺯﻳﺮ ﺭﺍﻩ ﻭ ﺷﻬﺮﺳﺎﺯﻯ ﺑﺎ ﺍﻳﻦ ﻗﺮﺍﺭﺩﺍﺩﻫﺎ ﺑﻴﺶ ﺍﺯ 20ﻫﺰﺍﺭ ﺷﻐﻞ ﻓﻘﻂ
ﺩﺭ ﺻﻨﻌﺖ ﻫﻮﺍﻧﻮﺭﺩﻯ ﺩﺭ ﺍﻣﻮﺭﻓﻨﻰ ،ﺧﻠﺒﺎﻧﻰ ،ﻣﻬﻤﺎﻧﺪﺍﺭﻯ ،ﻣﻬﻨﺪﺳــﻰ ﻭ ﺗﻌﻤﻴﺮﺍﺕ ﺍﻳﺠﺎﺩ
ﻣﻰﺷــﻮﺩ ﻭ ﺩﻩﻫﺎ ﻫﺰﺍﺭ ﺷﻐﻞ ﻏﻴﺮﻣﺴﺘﻘﻴﻢ ﺩﻳﮕﺮ ﺩﺭ ﺯﻣﻴﻨﻪﻫﺎﻯ ﺑﺎﺯﺭﮔﺎﻧﻰ ،ﮔﺮﺩﺷﮕﺮﻯ ﻭ
ﺍﻣﻮﺭ ﻭﺍﺑﺴــﺘﻪ ﺑﻪ ﺁﻧﻬﺎ ﻭ ﻫﻤﭽﻨﻴﻦ ﺧﺪﻣﺎﺕ ﻣﺘﻌﺪﺩ ﺣﻤﻞﻭﻧﻘﻠﻰ ﺩﺭ ﻣﺒﺪﺍ ﻭ ﻣﻘﺼﺪ ﺷﻜﻞ
ﻣﻰﮔﻴــﺮﺩ .ﺁﺧﻮﻧﺪﻯ ﮔﻔﺖ :ﺩﺭ ﺍﻳﻦ ﻗﺮﺍﺭﺩﺍﺩﻫﺎ ﺍﻓــﺰﻭﻥ ﺑﺮ ﺧﺮﻳﺪ ﻫﻮﺍﭘﻴﻤﺎ ،ﻣﻮﺿﻮﻉﻫﺎﻯ
ﺩﻳﮕــﺮﻯ ﻫﻤﭽﻮﻥ ﺁﻣﻮﺯﺵ ﺧﻠﺒﺎﻧﺎﻥ ﻭ ﺗﻌﻤﻴﺮ ﻭ ﻧﮕﻬﺪﺍﺭﻯ ،ﺣﻤﺎﻳﺖ ﺍﺯ ﺗﻮﺳــﻌﻪ ﺧﺪﻣﺎﺕ
ﻧﺎﻭﺑــﺮﻯ ﻫﻮﺍﻳــﻰ ،ﻋﻤﻠﻴــﺎﺕ ﻓﺮﻭﺩﮔﺎﻫﻰ ﻭ ﻫﻮﺍﭘﻴﻤﺎﻳــﻰ ،ﺍﻧﺘﻘﺎﻝ ﻓﻨــﺎﻭﺭﻯ ﺍﻯ ﺟﺪﻳﺪ ﻭ
ﻫﻤﺎﻫﻨﮕﻰ ﻣﻘﺮﺭﺍﺕ ﺭﮔﻮﻻﺗﻮﺭﻯ ﮔﻨﺠﺎﻧﺪﻩ ﺷﺪﻩ ﺍﺳﺖ.
ﻭﻯ ﺗﺎﻛﻴﺪ ﻛﺮﺩ :ﻣﺒﻨﺎﻯ ﻛﺎﺭ ﻣﺎ ﺩﺭ ﺍﺭﺗﺒﺎﻁ ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻇﺮﻓﻴﺖﻫﺎﻯ ﺍﻳﺮﺍﻥ ،ﺍﻓﺰﺍﻳﺶ
ﻗﺪﺭﺕ ﻭ ﺭﻗﺎﺑﺖﭘﺬﻳﺮﻯ ﺩﺭ ﺻﻨﻌﺖ ﻫﻮﺍﻧﻮﺭﺩﻯ ﺍﺳــﺖ ﺗﺎ ﺑﺘﻮﺍﻧﻴﻢ ﺳــﻬﻢ ﻛﺸــﻮﺭﻣﺎﻥ ﺩﺭ
ﺻﻨﻌﺖ ﺣﻤﻞﻭﻧﻘﻞ ﻣﻨﻄﻘﻪ ﻭ ﺟﻬﺎﻥ ﺭﺍ ﭘﺲ ﺑﮕﻴﺮﻳﻢ ﻭ ﺍﻳﻦ ﻧﺸــﺎﻥﺩﻫﻨﺪﻩ ﻋﺰﻡ ﺟﺪﻯ ﻣﺎ
ﺑﺮﺍﻯ ﻧﻮﺳــﺎﺯﻯ ﻧﺎﻭﮔﺎﻥ ﻫﻮﺍﻳﻰ ﺍﻳﺮﺍﻥ ﺍﺳــﺖ .ﻭﺯﻳﺮ ﺭﺍﻩ ﻭ ﺷﻬﺮﺳﺎﺯﻯ ﻳﺎﺩﺁﻭﺭﺷﺪ :ﻗﺮﺍﺭﺩﺍﺩ
ﺑﻮﺋﻴﻨﮓ ﻣﻨﺠﺮ ﺑﻪ ﺍﺷــﺘﻐﺎﻟﺰﺍﻳﻰ ﺑﻴﺶ ﺍﺯ 8ﻫﺰﺍﺭ ﻧﻔﺮﻯ ﺩﺭ ﺻﻨﻌﺖ ﻫﻮﺍﻧﻮﺭﺩﻯ ﻛﺸــﻮﺭ ﺍﺯ
ﺟﻤﻠﻪ ﺩﺭ ﻣﺸﺎﻏﻠﻰ ﺯﻳﺮﺍ ﻓﻨﻰ ،ﺧﻠﺒﺎﻧﻰ ،ﻣﻬﻤﺎﻧﺪﺍﺭﻯ ،ﻣﻬﻨﺪﺳﻰ ﻭ ﺗﻌﻤﻴﺮﺍﺕ ﺧﻮﺍﻫﺪ ﺷﺪ ﻭ
ﺍﻓﺰﻭﻥ ﺑﺮ ﺍﻳﻦ ﺩﻩﻫﺎ ﻫﺰﺍﺭ ﺷﻐﻞ ﻏﻴﺮﻣﺴﺘﻘﻴﻢ ﺩﺭ ﻣﺒﺪﺍ ﻭ ﻣﻘﺼﺪ ﻭ ﺩﺭ ﺷﻬﺮﻫﺎﻯ ﺩﻭﺭﺩﺳﺖ
ﺍﻳﺮﺍﻥ ﺷــﻜﻞ ﺧﻮﺍﻫﺪ ﮔﺮﻓﺖ .ﺟﻤﻬﻮﺭﻯ ﺍﺳــﻼﻣﻰ ﺍﻳﺮﺍﻥ ﺩﺭ ﺷــﺎﻫﺮﺍﻩ ﺷــﺮﻕ -ﻏﺮﺏ ﻭ
ﺷــﻤﺎﻝ -ﺟﻨﻮﺏ ﻛﺮﻩ ﺯﻣﻴﻦ ﻗﺮﺍﺭ ﺩﺍﺭﺩ ﻭ ﺑﺎﻳﺪ ﺍﺯ ﺍﻳﻦ ﻣﺰﻳﺖ ﻧﺴﺒﻰ ﺟﻐﺮﺍﻓﻴﺎﻳﻰ ﺧﻮﺩ ﺩﺭ
ﺟﻬﺎﻥ ﺑﻪ ﺑﻬﺘﺮﻳﻦ ﺷﻜﻞ ﻣﻤﻜﻦ ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﺪ ،ﺑﻨﺎﺑﺮﺍﻳﻦ ﺑﺎ ﻭﺭﻭﺩ ﻧﺎﻭﮔﺎﻥ ﻫﻮﺍﻳﻰ ﺟﺪﻳﺪ ﻭ
ﺍﻓﺰﺍﻳﺶ ﻗﺪﺭﺕ ﺭﻗﺎﺑﺖﭘﺬﻳﺮﻯ ،ﺍﻳﺮﺍﻥ ﺑﻪ ﺩﻧﺒﺎﻝ ﺑﺎﺯﭘﺲﮔﻴﺮﻯ ﺟﺎﻳﮕﺎﻩ ﺻﻨﻌﺖ ﻫﻮﺍﻧﻮﺭﺩﻯ
ﺧﻮﺩ ﺍﺯ ﺭﻗﺒﺎﻯ ﻣﻨﻄﻘﻪﺍﻯ ﺍﺳﺖ.
ﺑــﺪﻭﻥ ﺷــﻚ ﻓﻌﺎﻟﻴﺖﻫﺎﻯ ﺯﻳﺮﺑﻨﺎﻳﻰ ﺍﺷــﺘﻐﺎﻝﺯﺍ ﺑﻮﺩﻩ ﻭ ﺑﺎ ﺗﻮﺳــﻌﻪ ﺑﺨﺶ ﺯﻳﺮﺑﻨﺎﻳﻰ
ﺩﺭ ﻛﺸــﻮﺭ ﺯﻣﻴﻨﻪ ﺑﺮﺍﻯ ﺷــﻐﻞﻫﺎﻯ ﺑﻴﺸــﺘﺮﻯ ﻓﺮﺍﻫﻢ ﻣﻰﺷــﻮﺩ ﺑﻪﮔﻮﻧﻪﺍﻯ ﻛﻪ ﺑﺮﺧﻰ
ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﻣﻌﺘﻘﺪﻧﺪ ﺑﺎ ﺧﺮﻳﺪ ﻳﻚ ﻫﻮﺍﭘﻴﻤﺎ ،ﺣﺪﻭﺩ ﺻﺪ ﺷــﻐﻞ ﺑﻪﻃﻮﺭ ﻣﺴــﺘﻘﻴﻢ ﺩﺭ
ﺍﻳﻦ ﺑﺨﺶ ﺯﻳﺮﺑﻨﺎﻳﻰ ﺍﻳﺠﺎﺩ ﻭ ﺑﻪﺩﻧﺒﺎﻝ ﺁﻥ ،ﺷــﻐﻞﻫﺎﻯ ﻓﺮﺍﻭﺍﻧﻰ ﺩﺭ ﺯﻣﻴﻨﻪ ﻓﻌﺎﻟﻴﺖﻫﺎﻯ
ﮔﺮﺩﺷﮕﺮﻯ ﻭ ﺧﺪﻣﺎﺗﻰ ﻓﺮﺍﻫﻢ ﻣﻰﺷﻮﺩ.
ﺑﺎﺯﺍﺭ
ﺷﻨﺒﻪ ﭘﻮﻟﻰ ﻭ ﻣﺎﻟﻰ
7
ﺩﺭ ﭼﻨﺪ ﺳـﺎﻝ ﮔﺬﺷﺘﻪ ﺑﺎ ﺗﻮﺳﻌﻪ ﻭ ﮔﺴـﺘﺮﺵ ﺍﺑﺰﺍﺭﻫﺎ ﻭ ﺧﺪﻣﺎﺕ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺑﺎﻧﻜﻰ ﺩﺭ
ﺯﻫﺮﻩ ﻣﺤﺴﻨﻰﺷﺎﺩ ﻛﺸـﻮﺭ ،ﺍﻳﻦ ﺍﻣﻜﺎﻥ ﺑﺮﺍﻯ ﺍﻓﺮﺍﺩ ﻭ ﺑﺨﺶﻫﺎﻯ ﻣﺨﺘﻠﻒ ﺍﻗﺘﺼﺎﺩ ﻓﺮﺍﻫﻢ ﺷـﺪ ﺗﺎ ﺑﺘﻮﺍﻧﻨﺪ ﺍﺯ
bazzar@tejaratdaily.com
ﺍﻧـﻮﺍﻉ ﺧﺪﻣـﺎﺕ ﻧﻮﻳﻦ ﺑﺎﻧﻜـﻰ ﺩﺭ ﺗﻤﺎﻣﻰ ﺳـﺎﻋﺎﺕ ﺷـﺒﺎﻧﻪﺭﻭﺯ ،ﺑﻪﺻـﻮﺭﺕ ﺁﻧﻼﻳﻦ ،ﺩﺭ
ﻛﻮﺗﺎﻩﺗﺮﻳﻦ ﺯﻣﺎﻥ ﻭ ﺑﺪﻭﻥ ﻫﺰﻳﻨﻪ ﻳﺎ ﻫﺰﻳﻨﻪ ﺣﺪﺍﻗﻠﻰ؛ ﺑﻬﺮﻩ ﺑﺒﺮﻧﺪ .ﺍﻳﻦ ﺍﻣﻜﺎﻧﺎﺕ ﺩﺭ ﺣﺎﻟﻰ
ﺍﺯ ﺳﻮﻯ ﻧﻈﺎﻡ ﺑﺎﻧﻜﻰ ﻛﺸﻮﺭ ﻓﺮﺍﻫﻢﺷﺪﻩ ﻛﻪ ﺑﺪﻭﻥ ﺗﺮﺩﻳﺪ ﺗﻮﺳﻌﻪ ﺯﻳﺮﺳﺎﺧﺖﻫﺎ ﻭ ﺍﺭﺍﺋﻪ ﺧﺪﻣﺎﺕ ﺑﺎﻧﻜﻰ ﺩﺭ ﺍﻳﻦ
ﺑﺨﺶ ﺑﻪ ﺣﺠﻢ ﺑﺎﻻﻳﻰ ﺍﺯ ﻣﻨﺎﺑﻊ ﻧﻴﺎﺯ ﺩﺍﺭﺩ ﻛﻪ ﺑﺎﻳﺪ ﺑﻪ ﺷﻴﻮﻩ ﻣﻨﺎﺳﺐ ﺗﺎﻣﻴﻦ ﺷﻮﺩ.
ﺩﺭﺍﻳﻦﺑﻴـﻦ ﻣﻨﻄﻘﻰ ﺍﻳﻦ ﺍﺳـﺖ ﻛﻪ ﺑﺎﻧﻚ ﺑﻪﻋﻨـﻮﺍﻥ ﻳﻚ ﺑﻨﮕﺎﻩ ﺍﻗﺘﺼﺎﺩﻯ ،ﺩﺭﺍﺯﺍﻯ ﺧﺪﻣﺘـﻰ ﻛﻪ ﺍﺭﺍﺋﻪ ﻣﻰﺩﻫﺪ
ﺩﺭﺁﻣﺪ ﻛﺴـﺐ ﻛﻨﺪ ﺗﺎ ﺑﺘﻮﺍﻧﺪ ﺿﻤﻦ ﺗﻮﺳﻌﻪ ﺧﺪﻣﺎﺕ؛ ﺧﻮﺍﺳﺘﻪﻫﺎﻯ ﺳـﺮﻣﺎﻳﻪﮔﺬﺍﺭﺍﻥ ﻭ ﻣﺸﺘﺮﻳﺎﻥ ﺭﺍ ﭘﺎﺳﺨﮕﻮ
ﺑﺎﺷـﺪ .ﺩﺭ ﺍﻳﺮﺍﻥ ،ﺳﺎﻝﻫﺎﺳـﺖ ﻛﻪ ﺑﺎﻧﻚﻫﺎ ﺍﺯ ﻃﺮﻳﻖ ﺩﺭﺁﻣﺪ ﻋﻤﻠﻴﺎﺗﻰ ﻳﻌﻨﻰ ﻣﺎﺑﻪﺗﻔﺎﻭﺕ ﻧﺮﺥ ﺳـﻮﺩ ﭘﺮﺩﺍﺧﺘﻰ
ﺑﻪ ﺳـﭙﺮﺩﻩﮔﺬﺍﺭﺍﻥ ﻭ ﻧﺮﺥ ﺳـﻮﺩ ﺩﺭﻳﺎﻓﺘﻰ ﺍﺯ ﭘﺮﺩﺍﺧﺖ ﺗﺴـﻬﻴﻼﺕ ﺩﺭﺁﻣﺪ ﻛﺴـﺐ ﻣﻰﻛﻨﻨﺪ ﻭ ﺩﺭﺁﻣﺪ ﺣﺎﺻﻞ
ﺍﺯ ﻛﺎﺭﻣـﺰﺩ ،ﭼﻨـﺪﺍﻥ ﻣﻮﺭﺩﺗﻮﺟﻪ ﻧﺒﻮﺩﻩ ،ﺑﻪﻃﻮﺭﻯﻛﻪ ﺣﺘﻰ ﺑﺎﺑﺖ ﺑﺴـﻴﺎﺭﻯ ﺍﺯ ﺍﻣﻮﺭ ﻭ ﺧﺪﻣﺎﺕ ﺑﺎﻧﻜﻰ ﻛﺎﺭﻣﺰﺩﻯ
ﺩﺭﻳﺎﻓﺖ ﻧﻤﻰﺷـﻮﺩ ﻭ ﺍﮔﺮ ﻫﻢ ﺩﺭﻳﺎﻓﺖ ﺷـﻮﺩ ،ﺑﺎ ﺍﻧﺘﻘﺎﺩﺍﺗﻰ ﺭﻭﺑﻪﺭﻭ ﺍﺳـﺖ .ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺍﺯ ﺳﻮﻯ ﻣﺮﺩﻡ ﺷﺎﻳﻌﻪ
ﺷـﺪﻩ ﺍﺳـﺖ ﻛﻪ ﺑﺎﻧﻚﻫﺎ ﺳﻮﺩ ﻫﻨﮕﻔﺘﻰ ﺭﺍ ﺑﻪﺩﺳـﺖ ﻣﻰﺁﻭﺭﻧﺪ ﻭ ﺍﻓﺰﺍﻳﺶ ﻛﺎﺭﻣﺰﺩﻫﺎ ﺑﻪ ﺍﻓﺰﺍﻳﺶ ﺳﻮﺩ ﺑﺎﻧﻚﻫﺎ
ﺩﺍﻣﻦ ﻣﻰﺯﻧﺪ ﻭ ﺍﺯﺍﻳﻦ ﺭﻭ ﺿﺮﻭﺭﺕ ﺩﺭﻳﺎﻓﺖ ﻛﺎﺭﻣﺰﺩ ﺍﺯ ﻣﺤﻞ ﺧﺪﻣﺎﺕ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺑﺎﻧﻜﻰ ﺭﺍ ﺑﻰﺗﻮﺟﻴﻪ ﻣﻰﺩﺍﻧﻨﺪ.
ﺗﻴﺘﺮ ﺭﻭﺯ
ﻳﺎﺩﺩﺍﺷﺖ
ﻭﺍﻛﺎﻭﻯﻫﺎﻯ ﻫﻤﻪﺟﺎﻧﺒﻪ
ﻋﻜﺲ :ﻣﻬﺪﻯ ﻛﺎﻭﻩﺍﻯ
ﻏﻔﻠﺖ ﺍﺯ ﻣﺰﻳﺖﻫﺎﻯ ﺩﺭﻳﺎﻓﺖ ﻛﺎﺭﻣﺰﺩ ﺑﺎﻧﻜﻰ
ﺑﺎﻧﻚﻫﺎ ﺑﻪ ﺩﺭﺁﻣﺪﻫﺎﻯ ﺳﻨﺘﻰ ﻭﺍﺑﺴﺘﻪ ﻧﺒﺎﺷﻨﺪ
ﺍﻳﻦ ﺷﺮﺍﻳﻂ ﺩﺭ ﺣﺎﻟﻰ ﺩﺭ ﺑﺨﺶ
ﺑﺎﻧﻜﻰ ﻣﺎ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻛﻪ ﺩﺭ ﺳــﻄﺢ
ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻫﻤﺮﺍﻩ ﺑﺎ ﺍﻓﺰﺍﻳﺶ ﺭﻗﺎﺑﺖ،
ﺟﻬﺖﮔﻴﺮﻯ ﻣﺪﻳﺮﺍﻥ ﺑﺎﻧﻚﻫﺎ ﻧﻴﺰ ﺑﻪ
ﺳــﻤﺖ ﻛﺴــﺐ ﺣﺪﺍﻛﺜﺮ ﺩﺭﺁﻣﺪ ﺍﺯ
ﻣﺤﻞ ﺍﺭﺍﺋﻪ ﺧﺪﻣﺎﺕ ،ﻣﻌﻄﻮﻑ ﺷﺪﻩ
ﺍﺳﺖ .ﺑﻪ ﻫﺮ ﺣﺎﻝ ﺍﺯ ﺁﻧﺠﺎ ﻛﻪ ﺗﺪﺍﻭﻡ
ﻣﺤﻤﺪﻣﺮﺍﺩ ﺑﻴﺎﺕ
ﺍﻳﻦ ﺭﻭﻳــﻪ ،ﻣﻰﺗﻮﺍﻧﺪ ﺁﺳــﻴﺐﻫﺎﻯ
ﺟﺪﻯ ﺑﻪ ﺑﺎﻧﻚﻫﺎﻯ ﻛﺸــﻮﺭ ﻭﺍﺭﺩ ﻛﻨﺪ ،ﺑﺎ ﺩﺭﻧﻈﺮ ﮔﺮﻓﺘﻦ ﺗﺠﺮﺑﻪ
ﺳــﺎﻳﺮ ﻛﺸﻮﺭﻫﺎ ﺩﺭ ﻛﺴــﺐ ﺩﺭﺁﻣﺪ ﺍﺯ ﻃﺮﻳﻖ ﺩﺭﻳﺎﻓﺖ ﻛﺎﺭﻣﺰﺩ ﺍﺯ
ﺧﺪﻣﺎﺕ ،ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ ﻧﻴﺰ ﻣﺪﺗﻰ ﺍﺳــﺖ ﺑﻪ ﻓﻜﺮ ﻛﺎﺭﻣﺰﺩﻣﺤﻮﺭ
ﻛﺮﺩﻥ ﺩﺭﺁﻣﺪ ﺑﺎﻧﻚﻫﺎ ﺍﻓﺘﺎﺩﻩ ﺗﺎ ﺑﺘﻮﺍﻧﺪ ﺷﺮﺍﻳﻄﻰ ﺭﺍ ﺍﻳﺠﺎﺩ ﻛﻨﺪ ﺗﺎ
ﺑﺎﻧﻚﻫﺎ ﺑﺎ ﺩﺭﺁﻣﺪﻫﺎﻯ ﺳﻨﺘﻰ ﺧﺪﺍﺣﺎﻓﻈﻰ ﻛﻨﻨﺪ .ﺍﻣﺎ ﻫﻤﺎﻥﻃﻮﺭ
ﻛﻪ ﺍﺷــﺎﺭﻩ ﺷــﺪ ،ﺑﺮﺧﻰ ﻣﻘﺎﻭﻣﺖﻫﺎ ﺍﺯ ﺳﻮﻯ ﻣﺸﺘﺮﻳﺎﻥ ﺑﺎﻧﻚﻫﺎ
ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻛﻪ ﺑﻪ ﮔﻔﺘﻪ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﺑﺎﻧﻜﻰ؛ ﺩﺭﺍﻳﻦ ﺭﺍﺑﻄﻪ ﺑﺎﻳﺪ
ﻓﺮﻫﻨﮓﺳــﺎﺯﻯ ﻻﺯﻡ ﺍﻧﺠﺎﻡ ﺷﻮﺩ ﺗﺎ ﻣﺮﺩﻡ ﺗﻮﺟﻴﻪ ﺷﻮﻧﺪ ﻛﻪ ﺍﻳﻦ
ﻛﺎﺭﻣﺰﺩﻫﺎﻯ ﺣﺪﺍﻗﻠﻰ ﻛﻪ ﺍﺯ ﺣﺴﺎﺏﺷﺎﻥ ﺑﺎﺑﺖ ﺧﺪﻣﺎﺗﻰ ﻛﻪ ﺍﺭﺍﺋﻪ
ﻣﻰﻛﻨﻨﺪ ﻛﺴﺮ ﻣﻰﺷﻮﺩ ،ﺑﺎ ﺗﺠﻤﻴﻊ ﺁﻥ ﻣﻰﺗﻮﺍﻥ ﻛﺎﺭﻫﺎﻯ ﺑﺰﺭﮔﻰ
ﺩﺭ ﻧﻈــﺎﻡ ﺑﺎﻧﻜﻰ ﺍﻧﺠــﺎﻡ ﺩﺍﺩ ﻭ ﺑﺎﻋﺚ ﺗﻮﺳــﻌﻪ ﻭ ﺍﺭﺍﺋﻪ ﺧﺪﻣﺎﺕ
ﻣﻄﻠﻮﺏﺗﺮ ﺩﺭﺍﻳﻦ ﺑﺨﺶ ﺷﺪ.
ﺧﺮﻭﺝ ﺑﺎﻧﻚﻫﺎ ﺍﺯ ﺷﻌﺒﻪﻣﺤﻮﺭﻯ
ﻣﺤﻤﺪﻣــﺮﺍﺩ ﺑﻴــﺎﺕ ،ﺍﺯ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﺣﻮﺯﻩ ﺑﺎﻧﻜــﻰ ﺩﺭ ﺍﻳﻦ
ﺑــﺎﺭﻩ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ؛ ﺑﺎ ﺿﺮﻭﺭﻯ ﺩﺍﻧﺴــﺘﻦ
ﺣﺮﻛﺖ ﺑﺎﻧﻚﻫﺎ ﺍﺯ ﺣﺎﻟﺖ ﺳــﻨﺘﻰ ﺑﻪ ﺳﻤﺖ ﺑﺎﻧﻜﺪﺍﺭﻯ ﻣﺪﺭﻥ ﻭ
ﺩﻳﺠﻴﺘﺎﻝ ﮔﻔﺖ :ﺩﺭ ﺍﻳﻦ ﻣﺴﻴﺮ ﻻﺯﻡ ﺍﺳﺖ ﻛﻪ ﺑﺎﻧﻚﻫﺎ ﺍﺯ ﺣﺎﻟﺖ
ﺷﻌﺒﻪﻣﺤﻮﺭﻯ ﺧﺎﺭﺝ ﺷﻮﻧﺪ ﻭ ﺑﻪ ﺳﻤﺖ ﺧﺪﻣﺎﺕ ﻭ ﺩﺍﺩﻩﻣﺤﻮﺭﻯ
ﺣﺮﻛﺖ ﻛﻨﻨﺪ؛ ﺷﻴﻮﻩﺍﻯ ﻛﻪ ﻣﺒﺘﻨﻰﺑﺮ ﺩﺭﻳﺎﻓﺖ ﻛﺎﺭﻣﺰﺩ ﺑﺎﺷﺪ.
ﺍﻭ ﺑــﺎ ﺑﻴــﺎﻥ ﺍﻳﻨﻜﻪ ﺑﺎﻧﻚﻫﺎ ﺑــﺮﺍﻯ ﺗﺪﺍﻭﻡ ﺗﻮﺳــﻌﻪ ﺩﺭ ﺑﺨﺶ
ﺑﺎﻧﻜﺪﺍﺭﻯ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﻭ ﻣﺘﻨﻮﻉﺳــﺎﺯﻯ ﺧﺪﻣــﺎﺕ ﻧﻮﻳﻦ ﺑﺎﻧﻜﻰ،
ﭼﺎﺭﻩﺍﻯ ﻧﺪﺍﺭﻧﺪ ﺟﺰ ﺍﻳﻨﻜﻪ ﺑﺨﺸﻰ ﺍﺯ ﻫﺰﻳﻨﻪﻫﺎﻯﺷﺎﻥ ﺭﺍ ﺍﺯ ﻣﺤﻞ
ﺩﺭﻳﺎﻓﺖ ﻛﺎﺭﻣﺰﺩﻫﺎ ﺗﺎﻣﻴﻦ ﻛﻨﻨﺪ ،ﺍﻓﺰﻭﺩ :ﺩﺭ ﺑﺎﻧﻜﺪﺍﺭﻯ ﺩﻳﺠﻴﺘﺎﻝ
ﻛﻪ ﺷﻌﺒﻪ ﺑﻪﺗﺪﺭﻳﺞ ﻛﺎﺭﻛﺮﺩ ﺧﻮﺩﺵ ﺭﺍ ﺍﺯ ﺩﺳﺖ ﻣﻰﺩﻫﺪ ﻭ ﺩﻳﮕﺮ
ﻻﺯﻡ ﺍﺳﺖ ﻛﻪ ﺑﺎﻧﻚﻫﺎ ﺍﺯ ﺣﺎﻟﺖ ﺷﻌﺒﻪﻣﺤﻮﺭﻯ ﺧﺎﺭﺝ ﺷﻮﻧﺪ ﻭ ﺑﻪ ﺳﻤﺖ ﺧﺪﻣﺎﺕ
ﻭ ﺩﺍﺩﻩﻣﺤﻮﺭﻯ ﺣﺮﻛﺖ ﻛﻨﻨﺪ؛ ﺷﻴﻮﻩﺍﻯ ﻛﻪ ﻣﺒﺘﻨﻰﺑﺮ ﺩﺭﻳﺎﻓﺖ ﻛﺎﺭﻣﺰﺩ ﺑﺎﺷﺪ
ﺑﺎﻧﻚﻫﺎ ﺑﺎﻳﺪ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺭﺍ ﺟﺎ ﺑﻴﻨﺪﺍﺯﻧﺪ ﻛﻪ ﺳﺮﻭﻳﺴﻰ ﻛﻪ ﺍﺭﺍﺋﻪ ﻣﻰﺩﻫﻨﺪ،
ﺑﺎﻳﺪ ﺑﺎﺑﺖ ﺁﻥ ﻛﺎﺭﻣﺰﺩ ﺩﺭﻳﺎﻓﺖ ﺷﻮﺩ ﻭ ﺍﻳﻦ ﻣﻮﺿﻮﻋﻰ ﺍﺳﺖ ﻛﻪ ﺩﺭ ﻫﻤﻪ ﺟﺎﻯ
ﺩﻧﻴﺎ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻭ ﺣﺎﻛﻢ ﺍﺳﺖ
ﺣﻀﻮﺭ ﻓﻴﺰﻳﻜﻰ ﺍﻓﺮﺍﺩ ﺩﺭ ﺑﺎﻧﻚﻫﺎ ﺗﻮﺟﻴﻪ ﻧﺨﻮﺍﻫﺪ ﺩﺍﺷﺖ ،ﺑﺮﺍﻯ
ﺍﻳﻨﻜﻪ ﺑﺎﻧﻚ ﺑﺘﻮﺍﻧﺪ ﻛﺴﺐ ﺩﺭﺁﻣﺪ ﻭ ﻓﻌﺎﻟﻴﺖ ﻛﻨﺪ؛ ﭼﺎﺭﻩﺍﻯ ﻧﺪﺍﺭﺩ
ﺟﺰ ﺍﻳﻨﻜﻪ ﺑﺮ ﻛﺴﺐ ﺩﺭﺁﻣﺪ ﺍﺯ ﻣﺤﻞ ﻛﺎﺭﻣﺰﺩﻫﺎ ﺗﻤﺮﻛﺰ ﻛﻨﺪ .ﺍﮔﺮ
ﺑﺎﻧﻚﻫﺎ ﺑﻪ ﺍﻳﻦ ﺳﻤﺖ ﺣﺮﻛﺖ ﻧﻜﻨﻨﺪ؛ ﮔﻮﻳﺎ ﺩﺭ ﺍﻳﻦ ﻣﺴﻴﺮ ﻧﻘﺼﻰ
ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻭ ﺑــﻪ ﻧﻈﺮ ﺑﻨﺪﻩ ﺑﺮﺍﻯ ﻧﻬﺎﺩﻳﻨﻪ ﻛﺮﺩﻥ ﺍﻳﻦ ﺍﻣﺮ ،ﺑﺎﻳﺪ
ﻓﺮﻫﻨﮓﺳﺎﺯﻯ ﻣﻨﺎﺳﺐ ﺍﻧﺠﺎﻡ ﺷﻮﺩ.
ﺍﻭ ﺩﺭ ﭘﺎﺳﺦ ﺑﻪ ﺍﻳﻦ ﭘﺮﺳﺶ ﻛﻪ ﭼﮕﻮﻧﻪ ﻣﻰﺗﻮﺍﻥ ﺍﻳﻦ ﻓﺮﻫﻨﮓ
ﺭﺍ ﺩﺭ ﺑﻴﻦ ﻣﺮﺩﻡ ﻧﻬﺎﺩﻳﻨﻪ ﻛﺮﺩ ﺗﺎ ﻣﺸــﺘﺮﻳﺎﻥ ﺑﺎﻧﻚﻫﺎ ﻧﺴﺒﺖ ﺑﻪ
ﭘﺮﺩﺍﺧﺖ ﻛﺎﺭﻣﺰﺩ ﻭﺍﻛﻨﺶ ﻧﺸﺎﻥ ﻧﺪﻫﻨﺪ ،ﺍﻓﺰﻭﺩ :ﻳﻜﻰ ﺍﺯ ﺭﺍﻩﻫﺎﻯ
ﻓﺮﻫﻨﮓﺳــﺎﺯﻯ ﺩﺭ ﺍﻳــﻦ ﺯﻣﻴﻨﻪ ﮔﻔﺖﻭﮔﻮﻫﺎﻯ ﻣــﺪﻭﺍﻡ ﺩﺭ ﺍﻳﻦ
ﺭﺍﺑﻄﻪ ﺍﺳــﺖ .ﻣﺰﺍﻳﺎﻯ ﺍﻳﻦ ﻃﺮﺡ ﺑﺎﻳﺪ ﺑﻪ ﻛﺮﺍﺕ ﮔﻔﺘﻪ ﺷــﻮﺩ ﻭ ﺑﺎ
ﺗﻮﺳﻌﻪ ﺧﺪﻣﺎﺕ ﺑﺎﻧﻜﻰ ﻭ ﺟﻠﺐ ﺭﺿﺎﻳﺖ ﻣﺸﺘﺮﻳﺎﻥ ﺍﻳﻦ ﺍﻃﻤﻴﻨﺎﻥ
ﺑﻪ ﺁﻧﻬﺎ ﺩﺍﺩﻩ ﺷــﻮﺩ ﻛﻪ ﺍﻳﻦ ﻣﻨﺎﺑﻊ ﺻﺮﻑ ﺑﻬﺒﻮﺩ ﺧﺪﻣﺎﺕ ﺑﺎﻧﻜﻰ
ﻣﻰﺷــﻮﺩ .ﺍﻳﻨﮕﻮﻧﻪ ﺍﻗﺪﺍﻡﻫﺎ ﺑﺮﺍﻯ ﺍﻳﻨﻜﻪ ﻧﻬﺎﺩﻳﻨﻪ ﺷﻮﻧﺪ؛ ﺑﻪ ﺷﻴﻮﻩ
ﺩﺳﺘﻮﺭﻯ ﺑﻪ ﻧﺘﻴﺠﻪ ﻧﺨﻮﺍﻫﻨﺪ ﺭﺳﻴﺪ .ﺑﻪ ﮔﻔﺘﻪ ﺑﻴﺎﺕ ،ﻧﻈﺎﻡ ﺑﺎﻧﻜﻰ
ﻛﺸﻮﺭ ﻧﻴﺎﺯ ﺑﻪ ﭘﻮﺳﺖﺍﻧﺪﺍﺯﻯ ﺩﺍﺭﺩ ﻭ ﻣﺎ ﺑﺎﻳﺪ ﺑﻪ ﺳﻤﺖ ﺑﺎﻧﻜﺪﺍﺭﻯ
ﺩﻳﺠﻴﺘــﺎﻝ ﺣﺮﻛﺖ ﻛﻨﻴﻢ .ﺍﻣﺎ ﺗﺤﻘﻖ ﺍﻳﻦ ﻫﺪﻑ ﻧﻴﺎﺯﻣﻨﺪ ﺍﺑﺰﺍﺭﻫﺎ
ﻭ ﻣﻠﺰﻭﻣﺎﺕ ﺍﺳــﺖ ﻛﻪ ﻳﻜﻰ ﺍﻳــﻦ ﺿﺮﻭﺭﻳﺎﺕ ﺩﺭﻳﺎﻓﺖ ﻛﺎﺭﻣﺰﺩ ﺍﺯ
ﺍﻣﻮﺭ ﺑﺎﻧﻜﻰ ﺍﺳﺖ.
ﺑﻴﺎﺕ ﺑﺎ ﺑﻴــﺎﻥ ﺍﻳﻨﻜﻪ ﺩﺭﻳﺎﻓﺖ ﻛﺎﺭﻣﺰﺩ ﻳﻚ ﺿﺮﻭﺭﺕ ﺍﺳــﺖ،
ﮔﻔﺖ :ﺍﻳﻦ ﺍﻣﺮ ﺑﺎﻋﺚ ﺗﻮﺳــﻌﻪ ﻛﺴﺐ ﻭ ﻛﺎﺭ ﺻﻨﻌﺖ ﺑﺎﻧﻜﺪﺍﺭﻯ ﻭ
ﺣﻮﺯﻩ ﭘﺮﺩﺍﺧﺖ ﻣﻰﺷــﻮﺩ ،ﺿﻤﻦ ﺍﻳﻨﻜﻪ ﺍﻳﻦ ﻛﺎﺭ ﺑﺎﻋﺚ ﻣﻰﺷﻮﺩ
ﺗﺮﺍﻛﻨﺶﻫــﺎﻯ ﻏﻴﺮﺿﺮﻭﺭﻯ ﻭ ﺗﺮﺍﻓﻴﻚ ﺩﺭ ﺷــﺒﻜﻪ ﺗﺎ ﺣﺪ ﻗﺎﺑﻞ
ﻗﺒﻮﻟــﻰ ﻛﺎﻫــﺶ ﻳﺎﺑﺪ .ﻋــﻼﻭﻩ ﺑﺮ ﺍﻳــﻦ ﺑﺎﻧﻚﻫﺎ ﺑــﺮﺍﻯ ﺟﺒﺮﺍﻥ
ﻫﺰﻳﻨﻪﻫﺎﻯﺷﺎﻥ ﺩﻳﮕﺮ ﺗﻼﺷﻰ ﺑﺮﺍﻯ ﺷﺮﻛﺖﺩﺍﺭﻯ ﻭ ﺑﻨﮕﺎﻩﺩﺍﺭﻯ
ﻧﺨﻮﺍﻫﻨﺪ ﻛﺮﺩ ﻭ ﻓﻘﻂ ﺑــﻪ ﻓﻌﺎﻟﻴﺖ ﺍﺻﻠﻰ ﺧﻮﺩ ﻳﻌﻨﻰ ﺑﺎﻧﻜﺪﺍﺭﻯ
ﺧﻮﺍﻫﻨﺪ ﭘﺮﺩﺍﺧﺖ.
ﺍﺭﺗﻘﺎﻯ ﺷﺒﻜﻪ ﺑﺎﻧﻜﻰ ﻭ ﺗﻮﺳﻌﻪ ﺯﻳﺮﺳﺎﺧﺖﻫﺎ
ﻋﻠﻴﺮﺿﺎ ﺷــﺎﻫﺮﺥ ،ﺍﺯ ﺩﻳﮕﺮ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﺣﻮﺯﻩ ﺑﺎﻧﻜﻰ ﻧﻴﺰ ﺩﺭ
ﺍﻳــﻦ ﺑﺎﺭﻩ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ ﺑــﺎ ﺗﺎﻛﻴﺪ ﺑﺮ ﺍﻳﻦ
ﻣﻮﺿﻮﻉ ﻛﻪ ﺩﺭ ﺑﺤﺚ ﻧﻬﺎﺩﻳﻨﻪ ﻧﺸــﺪﻥ ﺩﺭﻳﺎﻓــﺖ ﻛﺎﺭﻣﺰﺩﻫﺎ ﺩﺭ
ﻧﻈﺎﻡ ﺑﺎﻧﻜﻰ ،ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳــﺪ ﻛﻪ ﺑﺨﺸﻰ ﺍﺯ ﺗﻘﺼﻴﺮﻫﺎ ﺑﻪ ﺧﻮﺩ
ﻧﻈﺎﻡ ﺑﺎﻧﻜﻰ ﺑﺮﻣﻰﮔﺮﺩﺩ ،ﺍﻓــﺰﻭﺩ :ﺑﻪ ﻧﻈﺮ ﺑﻨﺪﻩ ﻣﻮﺿﻮﻉ ﺩﺭﻳﺎﻓﺖ
ﻛﺎﺭﻣﺰﺩﻫــﺎ ﺍﺯ ﻣﺤﻞ ﺍﺭﺍﺋﻪ ﺧﺪﻣــﺎﺕ ﺑﺎﻧﻜﻰ ،ﻫﻨﻮﺯ ﺩﺭ ﺧﻮﺩ ﻧﻈﺎﻡ
ﺑﺎﻧﻜﻰ ﻧﻬﺎﺩﻳﻨﻪ ﻧﺸــﺪﻩ ﻭ ﻫﻨﻮﺯ ﺑﺮﺍﻯ ﺟﻠﺐ ﺭﺿﺎﻳﺖ ﻣﺸــﺘﺮﻳﺎﻥ؛
ﺧﺪﻣﺎﺕ ﺭﺍﻳﮕﺎﻥ ﺍﺭﺍﺋﻪ ﻣﻰﺷﻮﺩ .ﺩﺭﺻﻮﺭﺗﻰ ﻛﻪ ﺑﺎﻧﻚﻫﺎ ﺑﺎﻳﺪ ﺍﻳﻦ
ﻣﻮﺿﻮﻉ ﺭﺍ ﺟﺎ ﺑﻴﻨﺪﺍﺯﻧﺪ ﻛﻪ ﺳﺮﻭﻳﺴــﻰ ﻛﻪ ﺍﺭﺍﺋﻪ ﻣﻰﺩﻫﻨﺪ ،ﺑﺎﻳﺪ
ﺑﺎﺑﺖ ﺁﻥ ﻛﺎﺭﻣﺰﺩ ﺩﺭﻳﺎﻓﺖ ﺷــﻮﺩ ﻭ ﺍﻳﻦ ﻣﻮﺿﻮﻋﻰ ﺍﺳــﺖ ﻛﻪ ﺩﺭ
ﻫﻤﻪ ﺟﺎﻯ ﺩﻧﻴﺎ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻭ ﺣﺎﻛﻢ ﺍﺳﺖ.
ﺍﻭ ﺑــﺎ ﺗﺎﻛﻴﺪ ﺑﺮ ﺍﻳﻨﻜﻪ ﺍﻳﻦ ﻋﺎﺩﺕ ﺭﺍﻳــﮕﺎﻥ ﺑﻮﺩﻥ ﺧﺪﻣﺎﺕ ﺑﻪ
ﻣﺸــﺘﺮﻳﺎﻥ ﺩﺭ ﻧﻈﺎﻡ ﺑﺎﻧﻜﻰ ﺑﺎﻳﺪ ﺑﻪﺗﺪﺭﻳــﺞ ﺍﺯ ﺑﻴﻦ ﺑﺮﻭﺩ ،ﺍﻓﺰﻭﺩ:
ﺍﻳﻦ ﻓﺮﻫﻨﮓﺳــﺎﺯﻯ ﺑﺎﻳﺪ ﺷــﻜﻞ ﺑﮕﻴﺮﺩ ﻛﻪ ﺑﺎ ﺩﺭﺁﻣﺪ ﺣﺎﺻﻞ ﺍﺯ
ﻛﺎﺭﻣﺰﺩﻫﺎ ﻛﻪ ﺷﺎﻳﺪ ﺭﻗﻢ ﻧﺎﭼﻴﺰﻯ ﺑﺮﺍﻯ ﻣﺸﺘﺮﻯ ﺑﺎﺷﺪ ﺍﻣﺎ ﻭﻗﺘﻰ
ﺗﺠﻤﻴﻊ ﻣﻰﺷــﻮﺩ ﻣﻰﺗﻮﺍﻧــﺪ ﻛﺎﺭﻫﺎﻯ ﺑﺰﺭﮔــﻰ ﺩﺭ ﻧﻈﺎﻡ ﺑﺎﻧﻜﻰ
ﺷــﻜﻞ ﺑﮕﻴﺮﺩ ﻭ ﺻﺮﻑ ﺗﻘﻮﻳﺖ ﺯﻳﺮﺳﺎﺧﺖﻫﺎ ﻭ ﺗﻮﺳﻌﻪ ﺧﺪﻣﺎﺕ
ﺍﻟﻜﺘﺮﻭﻧﻴــﻚ ﺑﺎﻧﻜﻰ ﺷــﻮﺩ .ﺍﻭ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺑــﺎ ﺩﺭﺁﻣﺪ ﺣﺎﺻﻞ
ﺍﺯ ﺍﻳــﻦ ﺍﻣﺮ ﻣﻰﺗــﻮﺍﻥ ﺧﺪﻣﺎﺕ ﺟﺪﻳﺪﻯ ﺍﺭﺍﺋــﻪ ﻛﺮﺩ ﻭ ﺧﺪﻣﺎﺕ
ﻧﻮﻳﻦ ﺑﺎﻧﻜﻰ ﺭﺍ ﺗﻮﺳﻌﻪ ﺩﺍﺩ ،ﺍﻓﺰﻭﺩ :ﺩﺭ ﭼﻨﻴﻦ ﺷﺮﺍﻳﻄﻰ ﻣﻰﺗﻮﺍﻥ
ﺍﻣﻴــﺪﻭﺍﺭ ﺑﻮﺩ ﻛﻪ ﺩﺭﻧﻬﺎﻳﺖ ﺷــﻌﺐ
ﻓﻴﺰﻳﻜــﻰ ﺑﺎﻧﻚﻫﺎ ﺣﺬﻑ ﺷــﻮﺩ ﻭ
ﺍﻳﻦ ﻳﻌﻨﻰ ﻛﻢ ﺷﺪﻥ ﻫﺰﻳﻨﻪ ﺟﺎﺭﻯ
ﺑﺎﻧﻚﻫﺎ ﻭ ﻛﺎﻫﺶ ﻗﻴﻤﺖ ﺗﻤﺎﻡﺷﺪﻩ
ﭘﻮﻝ ﺩﺭ ﻧﻈــﺎﻡ ﺑﺎﻧﻜﻰ ﻛﻪ ﺩﺭﻧﻬﺎﻳﺖ
ﺑﺎﻋﺚ ﺍﺭﺯﺍﻥﺗﺮ ﺷﺪﻥ ﻧﺮﺥ ﺗﺴﻬﻴﻼﺕ
ﺧﻮﺍﻫﺪ ﺷﺪ.
ﻋﻠﻴﺮﺿﺎ ﺷﺎﻫﺮﺥ
ﺍﻳﻦ ﻛﺎﺭﺷﻨﺎﺱ ﺑﺮ ﺍﻳﻦ ﺑﺎﻭﺭ ﺍﺳﺖ
ﻛــﻪ ﺩﺭﺁﻣﺪ ﺣﺎﺻﻞ ﺍﺯ ﻛﺎﺭﻣﺰﺩﻫﺎ ﻣﻰﺗﻮﺍﻧﺪ ﺩﺭﺁﻣﺪ ﭼﺸــﻤﮕﻴﺮﻯ
ﺑﺎﺷــﺪ ﻭ ﺗﺎﺛﻴــﺮ ﺻﺪﺩﺭﺻﺪﻯ ﺩﺭ ﻧﻈﺎﻡ ﺑﺎﻧﻜﻰ ﺩﺍﺷــﺘﻪ ﺑﺎﺷــﺪ ﻭ
ﭼــﻮﻥ ﺑﺎﻧﻚﻫﺎ ﺑﺎﻧﻚﻫــﺎ ﺩﺭ ﺍﺯﺍﻯ ﺍﺭﺍﺋﻪ ﺧﺪﻣﺎﺕ ﺑﺎﻧﻜﻰ ﻣﺘﺤﻤﻞ
ﻫﺰﻳﻨﻪﻫﺎﻯ ﺯﻳﺎﺩﻯ ﻣﻰﺷــﻮﻧﺪ ،ﺍﻳﻦ ﻣﻨﺎﺑﻊ ﻣﻰﺗﻮﺍﻧﺪ ﺩﺭ ﺗﻮﺳــﻌﻪ
ﺍﻳﻦ ﺑﺨﺶ ﻛﻤﻚ ﻛﻨﺪ.
ﺳﺨﻦ ﺁﺧﺮ
ﺩﺭ ﺷــﺮﺍﻳﻄﻰ ﻛــﻪ ﺑﺎﻧﻚﻫﺎ ﻣﺤــﻮﺭ ﺗﺎﻣﻴﻦ ﻣﺎﻟﻰ
ﺑﺨﺶﻫﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ ﻫﺴﺘﻨﺪ ﻭ ﺍﺯ ﺳﻮﻯ ﺩﻳﮕﺮ ﺑﺎﻳﺪ
ﺳﻮﺩ ﺳﭙﺮﺩﻩﮔﺬﺍﺭﺍﻥ ﻭ ﺳﻬﺎﻣﺪﺍﺭﺍﻥﺷﺎﻥ ﺭﺍ ﻧﻴﺰ ﺗﺎﻣﻴﻦ
ﻛﻨﻨﺪ ،ﺑــﺎ ﺗﻮﺟﻪ ﺑﻪ ﻣﺤﺪﻭﺩﻳــﺖ ﻣﻨﺎﺑﻌﻰ ﻛﻪ ﺑﺎ ﺁﻥ
ﻣﻮﺍﺟﻪ ﻫﺴــﺘﻨﺪ ﻭ ﺍﺯ ﺳــﻮﻯ ﺩﻳﮕﺮ ﭼﺎﻟﺶﻫﺎﻳﻰ ﻛﻪ
ﭘﻴﺶ ﺭﻭﻯ ﺍﻳﻦ ﺑﺨﺶ ﻗﺮﺍﺭ ﺩﺍﺭﺩ ،ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳــﺪ
ﻛﻪ ﺩﺭﻳﺎﻓــﺖ ﻛﺎﺭﻣﺰﺩ ﺍﺯ ﺧﺪﻣــﺎﺕ ﺑﺎﻧﻜﻰ ﻣﻰﺗﻮﺍﻧﺪ
ﺩﺭﻧﻬﺎﻳﺖ ﻣﺒﻠﻎ ﻫﻨﮕﻔﺘﻰ ﺷﻮﺩ ﻛﻪ ﺑﺎﻧﻚ ﺑﺘﻮﺍﻧﺪ ﺁﻥ
ﺭﺍ ﺩﺭ ﺟﻬﺖ ﺭﺷــﺪ ﻭ ﺗﻮﺳــﻌﻪ ﺧﻮﻳﺶ ﻫﺰﻳﻨﻪ ﻛﻨﺪ
ﻭ ﺑﺎﻋﺚ ﺍﺭﺗﻘﺎﻯ ﺍﻳﻦ ﺑﺨﺶ ﺷــﻮﺩ ﻭ ﺍﻳﻦ ﺗﺠﺮﺑﻪﺍﻯ
ﺍﺳﺖ ﻛﻪ ﺳــﺎﻳﺮ ﻛﺸــﻮﺭﻫﺎ ﺧﻴﻠﻰ ﭘﻴﺶﺗﺮ ﺍﺯ ﺍﻳﻨﻬﺎ
ﺑﻪ ﺍﻳﻦ ﺳــﻤﺖ ﺣﺮﻛﺖ ﻛﺮﺩﻩﺍﻧﺪ .ﺩﺭﻳﺎﻓﺖ ﻛﺎﺭﻣﺰﺩ،
ﺭﻭﺵ ﺩﺭﺁﻣﺪﻯ ﻣﻨﺎﺳــﺒﻰ ﺍﺳﺖ ﻛﻪ ﻣﻰﺗﻮﺍﻧﺪ ﺑﺎﻋﺚ
ﺗﻮﺳــﻌﻪ ﺑﺎﻧﻜﺪﺍﺭﻯ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺩﺭ ﻛﺸــﻮﺭ ﺷــﻮﺩ،
ﻣﻮﺿﻮﻋﻰ ﻛﻪ ﻣﻰﺗﻮﺍﻧــﺪ ﺩﺭ ﻧﻈﺎﻡ ﺑﺎﻧﻜﻰ ﻣﺎ ﻫﻢ ﺟﺎ
ﺑﻴﻔﺘﺪ ﻭ ﺍﺯ ﻣﺰﻳﺖﻫﺎﻯ ﺁﻥ ﺑﻬﺮﻩ ﮔﺮﻓﺘﻪ ﺷﻮﺩ.
ﺑﺎﺟﻪ ﺧﺒﺮ
ﺍﺣﺘﻤﺎﻝ ﺑﺎﺯﮔﺸﺖ ﻣﺎﻟﻜﻴﺖ ﺳﻬﺎﻡ ﻋﺪﺍﻟﺖ ﺑﻪ ﺩﻭﻟﺖ
ﺭﻳﻴﺲ ﺳــﺎﺯﻣﺎﻥ ﺧﺼﻮﺻﻰﺳــﺎﺯﻯ ﮔﻔﺖ :ﺍﮔﺮ ﻣﺸﻤﻮﻻﻥ ،ﻣﺒﻠﻎ
ﻣﺎﺑﻘﻰ ﺳــﻬﺎﻡ ﺧﻮﺩ ﺭﺍ ﻧﭙﺮﺩﺍﺯﻧﺪ ،ﻣﺎﻟﻜﻴﺖ ﺳﻬﺎﻡ ﺁﻧﻬﺎ ﭘﺲ ﺍﺯ ﭘﺎﻳﺎﻥ
ﻣﻬﻠﺖ ﻣﻘﺮﺭ ﺑﻪ ﺩﻭﻟﺖ ﺧﻮﺍﻫﺪ ﺭﺳﻴﺪ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﺍﻳﺒﻨﺎ ،ﻣﻴﺮﻋﻠﻰ ﺍﺷﺮﻑ ﭘﻮﺭﻯ ﺣﺴﻴﻨﻰ ،ﺭﻳﻴﺲ ﺳﺎﺯﻣﺎﻥ
ﺧﺼﻮﺻﻰﺳــﺎﺯﻯ ﺩﺭ ﺑﺮﻧﺎﻣﻪ ﭼﻮﺏﺧﻂ ﺷﺒﻜﻪ ﺍﻓﻖ ﺩﺭﺑﺎﺭﻩ ﺁﺧﺮﻳﻦ
ﻭﺿﻌﻴﺖ ﭘﺮﺩﺍﺧﺖ ﺳﻬﺎﻡ ﻋﺪﺍﻟﺖ ،ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﺍﺯ ﺍﻭﻝ ﻣﺮﺩﺍﺩ ﺗﺎ ﭘﺎﻳﺎﻥ
ﺍﺳﻔﻨﺪ ﺷــﺮﻛﺖﻫﺎﻯ ﺳﺮﻣﺎﻳﻪﭘﺬﻳﺮ ﻣﻮﻇﻒ ﺑﻪ ﭘﺮﺩﺍﺧﺖ ﺳﻮﺩﻫﺎﻯ
ﻣﺮﺑﻮﻁ ﺑﻪ ﺳــﻬﺎﻡ ﻋﺪﺍﻟﺖ ﺑﻪ ﺳــﺎﺯﻣﺎﻥ ﺧﺼﻮﺻﻰﺳــﺎﺯﻯ ﺑﻮﺩﻩ ﻭ
ﺳــﺎﺯﻣﺎﻥ ﺧﺼﻮﺻﻰﺳﺎﺯﻯ ﻣﻮﻇﻒ ﺑﻪ ﭘﺮﺩﺍﺧﺖ ﺁﻥ ﺑﻪ ﺳﻬﺎﻣﺪﺍﺭﺍﻥ
ﺍﺳــﺖ .ﻭﻯ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺍﺯ ﺍﻭﻝ ﻣﺮﺩﺍﺩ ﺳﺎﺯﻣﺎﻥ ﺧﺼﻮﺻﻰﺳﺎﺯﻯ
ﺁﻣﺎﺩﮔــﻰ ﺩﺭﻳﺎﻓﺖ ﺳــﻮﺩ ﺳــﻬﺎﻡ ﻭ ﭘﺮﺩﺍﺧﺖ ﺁﻥ ﺑﻪ ﻣﺸــﻤﻮﻻﻥ
ﺭﺍ ﺩﺍﺷــﺘﻪ ﺍﺳــﺖ ،ﮔﻔﺖ :ﺍﮔﺮ ﺍﻭﻝ ﻣﺮﺩﺍﺩ ﻫﻤﻪ ﺳــﻮﺩ ﺑﻪ ﺳــﺎﺯﻣﺎﻥ
ﺧﺼﻮﺻﻰﺳﺎﺯﻯ ﻭﺍﺭﻳﺰ ﻣﻰﺷﺪ ﺳﺎﺯﻣﺎﻥ ﺧﺼﻮﺻﻰﺳﺎﺯﻯ ﻗﺎﺩﺭ ﺑﻪ
ﭘﺮﺩﺍﺧﺖ ﺑﻪ ﻣﻮﻗﻊ ﺁﻥ ﺑﻮﺩ .ﺭﻳﻴﺲ ﺳــﺎﺯﻣﺎﻥ ﺧﺼﻮﺻﻰﺳــﺎﺯﻯ ﺑﺎ
ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺗﺎﻛﻨﻮﻥ ﻓﻘﻂ 500ﻣﻴﻠﻴﺎﺭﺩ ﺗﻮﻣﺎﻥ ﺑﻪ ﺣﺴﺎﺏ ﺳﺎﺯﻣﺎﻥ
ﺧﺼﻮﺻﻰﺳــﺎﺯﻯ ﺑﺮﺍﻯ ﭘﺮﺩﺍﺧﺖ ﺳﻬﺎﻡ ﻋﺪﺍﻟﺖ ﻭﺍﺭﻳﺰ ﺷﺪﻩ ﺍﺳﺖ،
ﮔﻔﺖ :ﺷﺮﻛﺖﻫﺎ 5ﻣﺎﻩ ﺩﻳﮕﺮ ﻓﺮﺻﺖ ﻗﺎﻧﻮﻧﻰ ﺑﺮﺍﻯ ﭘﺮﺩﺍﺧﺖ ﺩﺍﺭﻧﺪ.
15ﻣﻬﺮ 1396
16ﻣﺤﺮﻡ 1439
7ﺍﻛﺘﺒﺮ 2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /273ﭘﻴﺎﭘﻰ 422
ﻭﻯ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ 47ﻣﻴﻠﻴﻮﻥ ﺳﻬﺎﻡﮔﻴﺮﻧﺪﻩ ﺩﻫﻚﺑﻨﺪﻯ ﺷﺪﻩﺍﻧﺪ
ﻭ ﭘﺮﺩﺍﺧﺖﻫﺎ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻭﺍﺭﻳﺰﻫﺎﻯ ﺍﻧﺠﺎﻡﺷﺪﻩ ﺑﻪ ﺻﻮﺭﺕ ﻫﺪﻓﻤﻨﺪ
ﺑﺮﺍﺳــﺎﺱ ﺍﻭﻟﻮﻳــﺖ ﺑﻪ ﺳــﻬﺎﻡﮔﻴﺮﻧﺪﮔﺎﻥ ﺩﺍﺩﻩ ﻣﻰﺷــﻮﺩ ،ﮔﻔﺖ:
ﭘﺮﺩﺍﺧﺖﻫﺎ ﺍﺯ ﺩﻫﻚﻫﺎﻯ ﭘﺎﻳﻴﻦ ﺷﺮﻭﻉ ﻣﻰﺷﻮﺩ.
ﭘﻮﺭﻯﺣﺴــﻴﻨﻰ ﺑــﺎ ﺑﻴــﺎﻥ ﺍﻳﻨﻜــﻪ ﺍﺯ ﺍﺑﺘــﺪﺍ ﻧﻴﺰ ﻗﺮﺍﺭ ﺑﻮﺩ ﺷــﺮﻭﻉ
ﭘﺮﺩﺍﺧﺖﻫﺎ ﺍﺯ ﺍﻭﺍﺧﺮ ﺷــﻬﺮﻳﻮﺭ ﺑﺎﺷــﺪ ،ﻧﻪ ﺍﻳﻨﻜﻪ ﻣــﺎ ﺩﺭ ﺁﻥ ﺗﺎﺭﻳﺦ
ﺗﻤﺎﻡ ﺳــﻮﺩ ﺳﻬﺎﻡ ﺭﺍ ﺑﻪ ﻫﻤﮕﻰ ﭘﺮﺩﺍﺧﺖ ﻛﻨﻴﻢ ،ﮔﻔﺖ :ﭘﺮﺩﺍﺧﺖﻫﺎ
ﻣﻤﻜﻦ ﺍﺳﺖ ﺗﺎ ﭘﺎﻳﺎﻥ ﻓﺮﻭﺭﺩﻳﻦ 97ﻃﻮﻝ ﺑﻜﺸﺪ.
ﻭﻯ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺳﻮﺩ ﻛﻨﻮﻧﻰ ﺳﻬﺎﻡ ﻋﺪﺍﻟﺖ ﺑﻴﻦ 13ﺗﺎ 15ﺩﺭﺻﺪ
ﺍﺳــﺖ ﻭ ﺑﺮﺍﻯ ﺳــﺎﻝ ﻣﺎﻟﻰ ﺁﺗﻰ ﻣﻤﻜﻦ ﺍﺳﺖ ﺍﻳﻦ ﻣﻘﺪﺍﺭ ﺍﻓﺰﺍﻳﺶ ﻳﺎ
ﻛﺎﻫــﺶ ﻳﺎﺑﺪ ،ﮔﻔﺖ :ﺍﮔﺮ ﻣﺸــﻤﻮﻻﻥ ﻣﺎﺑﻘﻰ ﺳــﻬﺎﻡ ﺧﻮﺩ ﺗﺎ ﻳﻚ
ﻣﻴﻠﻴــﻮﻥ ﺗﻮﻣﺎﻥ ﺭﺍ ﻧﭙﺮﺩﺍﺯﻧﺪ ،ﺗﻨﻬﺎ ﺑــﻪ ﺍﻧﺪﺍﺯﻩ ﻫﻤﺎﻥ ﻣﻴﺰﺍﻥ ﻛﻨﻮﻧﻰ
ﺳــﻬﺎﻡ ﺧﻮﺩ ﺳــﻮﺩ ﺩﺭﻳﺎﻓﺖ ﻣﻰﻛﻨﻨﺪ ﻭ ﺑﺎﻗﻰ ﺳﻬﺎﻡ ﭘﺲ ﺍﺯ ﭘﺎﻳﺎﻥ
ﻣﻬﻠﺖ ﻣﻘﺮﺭ )ﭘﺎﻳﺎﻥ ﻣﻬﺮ( ﺑﻪ ﻣﺎﻟﻜﻴﺖ ﺩﻭﻟﺖ ﺩﺭ ﺧﻮﺍﻫﺪ ﺁﻣﺪ.
ﺑﺎﻧـﻚ ﺳـﺎﻣﺎﻥ ،ﺣﺎﻣـﻰ ﺍﺻﻠﻰ ﭘﻨﺠﻤﻴﻦ ﻧﺸﺴـﺖ
ﺗﺠﺎﺭﻯ ﺍﻳﺮﺍﻥ ﻭ ﺍﺭﻭﭘﺎ
ﺑﺎﻧﻚ ﺳــﺎﻣﺎﻥ ﺑﻪ ﻋﻨﻮﺍﻥ ﺣﺎﻣﻰ ﺍﺻﻠﻰ ﭘﻨﺠﻤﻴﻦ ﻧﺸﺴــﺖ ﺑﺰﺭگ
ﺗﺠــﺎﺭﻯ ﺍﻳــﺮﺍﻥ ﻭ ﺍﺭﻭﭘﺎ ﻛﻪ ﺩﺭ ﻣــﺎﻩ ﺁﺑﺎﻥ ﺩﺭ ﻓﺮﺍﻧﻜﻔــﻮﺭﺕ ﺑﺮﮔﺰﺍﺭ
ﻣﻰﺷﻮﺩ ،ﻣﻌﺮﻓﻰ ﺷــﺪ .ﺑﻪ ﮔﺰﺍﺭﺵ ﺭﻭﺍﺑﻂ ﻋﻤﻮﻣﻰ ﺑﺎﻧﻚ ﺳﺎﻣﺎﻥ،
ﭘﻨﺠﻤﻴﻦ ﻧﺸﺴــﺖ ﺑﺰﺭگ ﺗﺠــﺎﺭﻯ ﺍﻳﺮﺍﻥ ﻭ ﺍﺭﻭﭘــﺎ 24ﻭ 25ﺁﺑﺎﻥ
) 15ﻭ 16ﻧﻮﺍﻣﺒﺮ( ﺩﺭ ﺷــﻬﺮ ﻓﺮﺍﻧﻜﻔﻮﺭﺕ ﺑﺮﮔﺰﺍﺭ ﻣﻰﺷــﻮﺩ ﻭ ﺑﺎﻧﻚ
ﺳــﺎﻣﺎﻥ ﻫﻤﭽﻮﻥ 4ﺩﻭﺭﻩ ﮔﺬﺷــﺘﻪ ،ﺑﺎ ﻫﺪﻑ ﺯﻣﻴﻨﻪﺳﺎﺯﻯ ﺑﺮﺍﻯ
ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ ﻣﻴﺎﻥ ﺍﻳﺮﺍﻥ ﻭ ﺍﺭﻭﭘــﺎ ،ﺍﺯ ﺁﻥ ﺣﻤﺎﻳﺖ ﻣﻰﻛﻨﺪ.
ﺍﻳﻦ ﮔﺰﺍﺭﺵ ﺣﺎﻛﻰ ﺍﺳــﺖ ،ﭘﻨﺠﻤﻴﻦ ﻧﺸﺴــﺖ ﺑــﺰﺭگ ﺗﺠﺎﺭﻯ
ﺍﻳﺮﺍﻥ ﻭ ﺍﺭﻭﭘﺎ ﺑﺎ ﻫﻤﻜﺎﺭﻯ ﭘﮋﻭﻫﺸــﻜﺪﻩ ﭘﻮﻟﻰ ﺑﺎﻧﻜﻰ ،ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ
ﻛﺸﻮﺭﻣﺎﻥ ﻭ ﺳﻔﺎﺭﺕ ﺍﻳﺮﺍﻥ ﺩﺭ ﺁﻟﻤﺎﻥ ﺑﺮﮔﺰﺍﺭ ﻣﻰﺷﻮﺩ .ﻣﺤﻮﺭﻫﺎﻯ
ﺍﺻﻠــﻰ ﺍﻳﻦ ﻫﻤﺎﻳﺶ ،ﺷــﻴﻮﻩﻫﺎﻯ ﻧﻮﻳﻦ ﭘﺮﺩﺍﺧــﺖ ،ﺗﺎﻣﻴﻦ ﻣﺎﻟﻰ
)ﻓﺎﻳﻨﺎﻧﺲ( ﻭ ﺍﻧﺮژﻯﻫﺎﻯ ﻧﻮ ﻭ ﺑﺎﺯﮔﺸــﺖﭘﺬﻳﺮ ﺍﻋﻼﻡ ﺷــﺪﻩ ﺍﺳﺖ.
ﺑﺮﺍﺳــﺎﺱ ﺍﻳﻦ ﮔﺰﺍﺭﺵ ،ﺍﻳﻦ ﻫﻤﺎﻳﺶ ﺑﺎ ﺣﻀﻮﺭ ﻣﻘﺎﻣﺎﺕ ﻋﺎﻟﻰﺭﺗﺒﻪ
ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ ﺟﻤﻬﻮﺭﻯ ﺍﺳــﻼﻣﻰ ﺍﻳﺮﺍﻥ ،ﻣﺪﻳﺮﺍﻥ ﺍﺭﺷــﺪ ﺑﺎﻧﻚ
ﺳــﺎﻣﺎﻥ ،ﻣﻘﺎﻣﺎﺕ ﺑﺎﻧﻚﻫﺎ ﻭ ﻣﻮﺳﺴــﻪﻫﺎﻯ ﻣﺎﻟﻰ ﻭ ﺑﺎﻧﻜﻰ ﺍﺭﻭﭘﺎ ﻭ
ﺍﺳﺘﺎﺩﺍﻥ ﻭ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﺻﻨﻌﺖ ﺑﺎﻧﻜﺪﺍﺭﻯ ﺑﺮﮔﺰﺍﺭ ﻣﻰﺷﻮﺩ .ﺍﻳﻦ
ﮔــﺰﺍﺭﺵ ﻣﻰﺍﻓﺰﺍﻳﺪ 23 :ﺁﺑﺎﻥ ﻭ ﭘﻴﺶ ﺍﺯ ﺑﺮﮔﺰﺍﺭﻯ ﺍﻳﻦ ﻧﺸﺴــﺖ،
ﻳﻚ ﺳﻤﻴﻨﺎﺭ ﻳﻚﺭﻭﺯﻩ ﺑﺎ ﻣﺤﻮﺭﻳﺖ ﺗﻄﺒﻴﻖ ﻭ ﭘﻴﺸﮕﻴﺮﻯ ﺍﺯ ﺟﺮﺍﺋﻢ
ﻣﺎﻟﻰ ) (Complianceﻭ ﺍﺳــﺘﺎﻧﺪﺍﺭﺩﻫﺎﻯ ﮔﺰﺍﺭﺷﮕﺮﻯ ﻣﺎﻟﻰ
ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ) (IFRSﺑﺮﮔﺰﺍﺭ ﺧﻮﺍﻫﺪ ﺷﺪ.
ﺩﻭﻟﺖ ﻣﺠﺎﺯ ﺑﻪ ﺍﻧﺘﺸـﺎﺭ 100ﻫـﺰﺍﺭ ﻣﻴﻠﻴﺎﺭﺩ ﺭﻳﺎﻝ
ﺍﺳﻨﺎﺩ ﺧﺰﺍﻧﻪ ﺍﺳﻼﻣﻰ ﺷﺪ
ﺁﻳﻴﻦﻧﺎﻣﻪ ﺍﺟﺮﺍﻳﻰ ﺑﻨﺪ )ﺯ( ﺗﺒﺼﺮﻩ ) (5ﻗﺎﻧﻮﻥ ﺑﻮﺩﺟﻪ ﺳــﺎﻝ 1396
ﻛﻞ ﻛﺸــﻮﺭ ﺍﺯ ﺳــﻮﻯ ﻣﻌﺎﻭﻥ ﺍﻭﻝ ﺭﻳﻴﺲﺟﻤﻬﻮﺭ ﺍﺑﻼﻍ ﺷــﺪ ﻛﻪ
ﺑﺮﺍﺳــﺎﺱ ﺁﻥ ﺩﻭﻟﺖ ﺍﺟﺎﺯﻩ ﺩﺍﺭﺩ 100ﻫﺰﺍﺭ ﻣﻴﻠﻴﺎﺭﺩ ﺭﻳﺎﻝ ﺍﺳــﻨﺎﺩ
ﺧﺰﺍﻧﻪ ﺍﺳﻼﻣﻰ ﻣﻨﺘﺸﺮ ﻛﻨﺪ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﺍﻳﺒﻨﺎ ،ﺑﺮﺍﺳــﺎﺱ ﺍﺑﻼﻏﻴﻪ ﺭﻳﺎﺳﺖﺟﻤﻬﻮﺭﻯ ،ﺑﻪ ﻣﻨﻈﻮﺭ
ﺍﺳــﺘﻤﺮﺍﺭ ﺟﺮﻳﺎﻥ ﭘﺮﺩﺍﺧﺖﻫﺎﻯ ﺧﺰﺍﻧﻪﺩﺍﺭﻯ ﻛﻞ ﻛﺸﻮﺭ ،ﺑﻪ ﺩﻭﻟﺖ
ﺍﺟﺎﺯﻩ ﺩﺍﺩﻩ ﻣﻰﺷﻮﺩ ﺗﺎ ﻣﺒﻠﻎ 100ﻫﺰﺍﺭ ﻣﻴﻠﻴﺎﺭﺩ ﺭﻳﺎﻝ ﺍﺳﻨﺎﺩ ﺧﺰﺍﻧﻪ
ﺍﺳﻼﻣﻰ ﻣﻨﺘﺸﺮ ﻭ ﺁﻧﻬﺎ ﺭﺍ ﺻﺮﻑ ﺗﺨﺼﻴﺺﻫﺎﻯ ﺍﻭﻟﻮﻳﺖﺩﺍﺭ ﺍﺑﻼﻏﻰ
ﺍﺯ ﺳﻮﻯ ﺳﺎﺯﻣﺎﻥ ﺑﺮﻧﺎﻣﻪ ﻭ ﺑﻮﺩﺟﻪ ﻛﺸﻮﺭ ﻣﻮﺿﻮﻉ ﺍﻳﻦ ﻗﺎﻧﻮﻥ ﻛﺮﺩﻩ
ﻭ ﭘﺮﺩﺍﺧﺖ ﺍﻳﻦ ﺍﺳــﻨﺎﺩ ﺭﺍ ﻗﺒﻞ ﺍﺯ ﭘﺎﻳﺎﻥ ﺳــﺎﻝ ،ﺍﺯ ﻣﺤﻞ ﺍﻋﺘﺒﺎﺭﺍﺕ
ﺩﺳــﺘﮕﺎﻩ ﻧﺎﻣﺒﺮﺩﻩ ﺗﺴﻮﻳﻪ ﻛﻨﺪ .ﺍﻳﻦ ﺍﺳﻨﺎﺩ ﺍﺯ ﻣﺎﻟﻴﺎﺕ ﻣﻌﺎﻑ ﺑﻮﺩﻩ ﻭ
ﺩﺭ ﺑﻮﺭﺱ ﺍﻭﺭﺍﻕ ﺑﻬﺎﺩﺍﺭ ﻗﺎﺑﻞ ﺩﺍﺩ ﻭ ﺳــﺘﺪ ﺍﺳﺖ .ﺗﺴﻮﻳﻪ ﺍﻳﻦ ﺍﺳﻨﺎﺩ
ﺩﺭ ﺳﺮﺭﺳــﻴﺪ ،ﻣﻘﺪﻡ ﺑﺮ ﺗﻤﺎﻣﻰ ﭘﺮﺩﺍﺧﺖﻫــﺎﻯ ﺧﺰﺍﻧﻪﺩﺍﺭﻯ ﻛﻞ
ﻛﺸــﻮﺭ ﺍﺳﺖ ﻭ ﺗﺴﻮﻳﻪ ﺁﻥ ﻗﺒﻞ ﺍﺯ ﺳﺮﺭﺳــﻴﺪ ﺗﻮﺳﻂ ﺧﺰﺍﻧﻪ ﻣﺠﺎﺯ
ﺍﺳــﺖ .ﺍﻧﺘﻘﺎﻝ ﺗﻌﻬﺪﺍﺕ ﻣﺮﺑﻮﻁ ﺑﻪ ﺍﺳﻨﺎﺩ ﻣﻨﺘﺸﺮﺷﺪﻩ ﺑﻪ ﺳﺎﻝ ﺑﻌﺪ
ﻣﻤﻨﻮﻉ ﺍﺳﺖ.
ﺁﺧﺮﻳﻦ ﻗﻴﻤﺖﻫﺎ )ﺑﻪ ﺭﻳﺎﻝ(
ﻧﺮﺥ ﺍﺭﺯ
ﻗﻴﻤﺖ
ﻧﺮﺥ ﺑﺮﺍﺑﺮﻯ
ﻫﺮ ﺩﻻﺭ
ﺗﻐﻴﻴﺮﺍﺕ
ﺩﻻﺭ
39,480
ﻳﻮﺭﻭ
1,1706
)0,0002 (٪0,02
ﺍﻧﻮﺍﻉ ﺳﻜﻪ ﻭ ﻃﻼ
ﻗﻴﻤﺖ
ﺗﻐﻴﻴﺮ
ﻳﻮﺭﻭ
47,150
ﭘﻮﻧﺪ
1,3062
)0,0001 (٪0,01
ﺗﻤﺎﻡ ﺳﻜﻪ ﻃﺮﺡ ﻗﺪﻳﻢ
12,530,000
)0 (٪0
ﭘﻮﻧﺪ
52,690
ﺩﻻﺭ ﻛﺎﻧﺎﺩﺍ
0,7949
)0,0003 (٪0,04
ﺗﻤﺎﻡ ﺳﻜﻪ ﻃﺮﺡ ﺟﺪﻳﺪ
12,130,000
)0 (٪0
ﺩﺭﻫﻢ ﺍﻣﺎﺭﺍﺕ
10,900
ﻓﺮﺍﻧﻚ
1,0206
)0,0003 (٪0,03
ﻧﻴﻢﺳﻜﻪ
6,500,000
)0 (٪0
ﻟﻴﺮ ﺗﺮﻛﻴﻪ
11,390
ﺩﺭﻫﻢ ﺍﻣﺎﺭﺍﺕ
0,2723
)0 (٪0
ﻳﻮﺍﻥ ﭼﻴﻦ
6,170
ﻟﻴﺮ ﺗﺮﻛﻴﻪ
0,2763
)0,0003 (٪0,11
ﻳﻦ ژﺍﭘﻦ
350
ﻳﻮﺍﻥ ﭼﻴﻦ
0,1504
)0,0001 (٪0,07
ﺭﺑﻊﺳﻜﻪ
3,700,000
)0 (٪0
ﺳﻜﻪ ﮔﺮﻣﻰ
2,490,000
)0 (٪0
ﻧﻘــﺶ ﻣﻄﺒﻮﻋــﺎﺕ ﻭ ﺳــﺎﻳﺮ
ﺭﺳــﺎﻧﻪﻫﺎ ﺩﺭ ﺍﻧﺘﻘﺎﻝ ﻭ ﺍﻧﻌﻜﺎﺱ
ﺍﺧﺒﺎﺭ ﺩﺭﺳــﺖ ﻭ ﺍﺛﺮﮔــﺬﺍﺭ ﺑﻪ
ﻣﺨﺎﻃﺒﺎﻥﺷــﺎﻥ ﺑــﺮ ﻛﺴــﻰ
ﭘﻮﺷــﻴﺪﻩ ﻧﻴﺴــﺖ .ﺭﺳــﺎﻧﻪﻫﺎ
ﻣﻰﺗﻮﺍﻧﻨــﺪ ﺍﺯ ﻃﺮﻳــﻖ ﺧﺒﺮﻫﺎ،
ﺯﻫﺮﻩ ﻣﺤﺴﻨﻰﺷﺎﺩ
ﺗﺤﻠﻴﻞﻫــﺎ ﻭ ﮔﺰﺍﺭﺵﻫﺎﻳــﻰ
ﺭﻭﺯﻧﺎﻣﻪ ﻧﮕﺎﺭ
ﻛــﻪ ﺗﻬﻴــﻪ ﻭ ﺁﻥ ﺭﺍ ﺩﺭ ﺍﺧﺘﻴﺎﺭ
ﻣﺨﺎﻃﺒﺎﻥ ﺧﻮﺩ ﻗﺮﺍﺭ ﻣﻰﺩﻫﻨﺪ،
ﻫﻢ ﺑﺎﻋﺚ ﺍﺭﺗﻘﺎﻯ ﺁﮔﺎﻫﻰ ﺍﻓــﺮﺍﺩ ﺟﺎﻣﻌﻪ ﺍﺯ ﺭﻭﻳﺪﺍﺩﻫﺎ
ﺷــﻮﻧﺪ ﻛﻪ ﺭﻭﺯﺍﻧﻪ ﺩﺭ ﺍﻳــﺮﺍﻥ ﻭ ﺟﻬﺎﻥ ﺍﺗﻔﺎﻕ ﻣﻰﺍﻓﺘﺪ،
ﻭ ﻫــﻢ ﺍﻳﻦ ﻗﺎﺑﻠﻴــﺖ ﺭﺍ ﺩﺍﺭﻧﺪ ﻛﻪ ﺑﺎ ﺟﺮﻳﺎﻥﺳــﺎﺯﻯ،
ﺟﻬﺖﺩﻫــﻰ ﻣﻨﻔﻰ ﻳﺎ ﻣﺜﺒﺘــﻰ ﺭﺍ ﺩﺭ ﺟﺎﻣﻌﻪ ﺑﻪﺟﺎﻯ
ﺑﮕﺬﺍﺭﻧﺪ .ﺩﺭﺍﻳﻦﺑﻴﻦ ﻭ ﺑﻪﻃﺒﻊ ﻫﻤﻴﻦ ﻧﻘﺶ ﻣﻬﻤﻰ ﻛﻪ
ﺭﺳــﺎﻧﻪﻫﺎ ﺑﺎ ﺧﻮﺩ ﻳﺪﻙ ﻣﻰﻛﺸﻨﺪ ،ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳﺪ
ﻛﻪ ﻓﻌﺎﻟﻴﺖ ﺩﺭ ﺣﻮﺯﻩ ﺍﻗﺘﺼﺎﺩﻯ ﺭﺳــﺎﻧﻪﻫﺎ ﺁﻥﻫﻢ ﺑﻪ
ﺷﻜﻞ ﺗﺨﺼﺼﻰ ،ﺍﻳﻦ ﺍﻫﻤﻴﺖ ﻭ ﺣﺴﺎﺳﻴﺖ ﺭﺍ ﺑﻴﺸﺘﺮ
ﻣﻰﻛﻨﺪ.
ﺩﺭ ﻳــﻚ ﻧﺸــﺮﻳﻪ ﺗﺨﺼﺼﻰ ،ﺑﻪﻭﻳــﮋﻩ ﺩﺭ ﻭﺿﻌﻴﺖ
ﺍﻗﺘﺼــﺎﺩﻯ ﻛﻨﻮﻧــﻰ ﻛﻪ ﺣﺴﺎﺳــﻴﺖﻫﺎ ﻧﺴــﺒﺖ ﺑﻪ
ﻣﻮﺿﻮﻋﺎﺕ ﺍﻗﺘﺼﺎﺩﻯ ﻧﻴﺰ ﺑﺎﻻﺗﺮ ﺍﺳــﺖ ،ﻣﺴــﺌﻮﻟﻴﺖ
ﻧﺸﺮﻳﺎﺕ ﻭ ﺍﻓﺮﺍﺩﻯ ﻛﻪ ﺩﺭ ﺍﻳﻦ ﻧﺸﺮﻳﺎﺕ ﻗﻠﻢ ﻣﻰﺯﻧﻨﺪ،
ﺳﻨﮕﻴﻦﺗﺮ ﻣﻰﺷﻮﺩ.
ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻫﻤﻴﻦ ﻣﻘﻮﻟﻪ ،ﺳــﺎﻝ ﮔﺬﺷﺘﻪ ﻣﻮﺳﺴﻪ
،ﺑﺮﺁﻥ ﺷــﺪ ﺗﺎ ﺭﻭﺯﻧﺎﻣﻪ
ﻓﺮﻫﻨﮕﻰ ﻭ ﻣﻄﺒﻮﻋﺎﺗﻰ
ﺗﺨﺼﺼﻰ »ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ« ﺭﺍ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺍﻫﻤﻴﺖ
ﺣــﻮﺯﻩ ﺗﺠﺎﺭﺕ ﻭ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺭﺍﻩﺍﻧــﺪﺍﺯﻯ ﻛﻨﺪ ﻭ ﺑﺘﻮﺍﻧﺪ
ﺳــﻬﻤﻰ ﺍﺯ ﺍﻧﺘﻘﺎﻝ ﻭ ﺍﻧﻌﻜﺎﺱ ﺍﺧﺒــﺎﺭ ﺗﺨﺼﺼﻰ ﺍﻳﻦ
ﺣــﻮﺯﻩ ﺭﺍ ﺑﺮ ﺩﻭﺵ ﺑﻜﺸــﺪ ﺗﺎ ﺑﺎ ﻧﻮﭘــﺎ ﺑﻮﺩﻧﺶ ،ﺍﺛﺮﻯ
ﺩﺭﺧﻮﺭ ﺗﻮﺟﻪ ﺩﺭ ﺍﻳﻦ ﺣﻮﺯﻩ ﺑﻪﺟﺎﻯ ﺑﮕﺬﺍﺭﺩ.
ﺣــﻮﺯﻩ ﺗﺠــﺎﺭﺕ ﻭ ﺑﺎﺯﺭﮔﺎﻧــﻰ ﺷــﺎﻳﺪ ﺑﻪﻇﺎﻫﺮ ﺩﺭ
ﺑﺨﺶ ﻛﻼﻥ ﺍﻗﺘﺼﺎﺩ ﺟﺎﻯ ﺩﺍﺷــﺘﻪ ﺑﺎﺷــﺪ ﻭ ﺑﻴﺸﺘﺮ
ﺩﺭ ﻓﻌﺎﻟﻴﺖﻫــﺎﻯ ﺗﺎﺟﺮﺍﻥ ﻭ ﺑﺎﺯﺭﮔﺎﻧﺎﻥ ﻧﻤﻮﺩ ﭘﻴﺪﺍ ﻛﻨﺪ
ﺍﻣﺎ ﺑﻴﺶ ﺍﺯ ﺑﺨﺶﻫﺎﻯ ﺩﻳﮕﺮ ﺍﻗﺘﺼﺎﺩﻯ ،ﻓﻌﺎﻟﻴﺘﺶ ﺑﺎ
ﺯﻧﺪﮔﻰ ﻣﺮﺩﻡ ﻭ ﻣﻌﻴﺸــﺖ ﺁﻧــﺎﻥ ﮔﺮﻩﺧﻮﺭﺩﻩ ،ﭼﺮﺍﻛﻪ
ﺍﺗﻔﺎﻗﺎﺕ ﻭ ﺭﻭﻳﺪﺍﺩﻫﺎﻯ ﺍﻳﻦ ﺣﻮﺯﻩ ﺗﺎﺛﻴﺮﮔﺬﺍﺭﻯ ﺑﺎﻻﻳﻰ
ﺩﺭ ﺟﺎﻣﻌﻪ ﺩﺍﺭﺩ ﻭ ﻫﻤﻴﻦ ﻣﻮﺿﻮﻉ ،ﺍﻫﻤﻴﺖ ﺭﻭﻳﺪﺍﺩﻫﺎ
ﻭ ﺍﺧﺒﺎﺭ ﺑﺨﺶ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺭﺍ ﺑﻴﺸﺘﺮ ﻭ ﺑﻪ ﻫﻤﺎﻥ ﻧﺴﺒﺖ
ﻛﺎﺭ ﻣﺎ ﺭﺍ ﻧﻴﺰ ﺳﺨﺖﺗﺮ ﻣﻰﻛﻨﺪ.
»ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ« ،ﺩﺭ ﺷــﺮﻭﻉ ﻓﻌﺎﻟﻴﺘﺶ ،ﺗﻤﺎﻡ
ﻫﻢﻭﻏﻢ ﺧﻮﺩ ﺭﺍ ﺑﺮﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺑﻨﺎ ﻛﺮﺩ ﺗﺎ ﺑﺎ ﺑﺮﺭﺳــﻰ
ﻭ ﺗﻮﺟﻪ ﻭﻳﮋﻩﺗﺮ ﺑﻪ ﻣﺸــﻜﻼﺕ ﻭ ﻣﻮﺍﻧﻊ ﻣﻮﺟﻮﺩ ﺑﺮ ﺳﺮ
ﺭﺍﻩ ﺗﺠﺎﺭﺕ ،ﺑﺎﺯﺭﮔﺎﻧﻰ ،ﺻﺎﺩﺭﺍﺕ ،ﺍﺻﻨﺎﻑ ﻭ ،...ﺻﺪﺍﻯ
ﺭﺳــﺎﻳﻰ ﺑﺮﺍﻯ ﺍﻧﺘﻘﺎﻝ ﻧﻈﺮﻫﺎ ﻭ ﺧﻮﺍﺳﺘﻪﻫﺎﻯ ﻓﻌﺎﻻﻥ
ﺍﻳﻦ ﺑﺨﺶ ﺑﻪ ﮔﻮﺵ ﻣﺴــﺌﻮﻻﻥ ﻭ ﺳﻴﺎﺳــﺖﮔﺬﺍﺭﺍﻥ
ﺑﺎﺷــﺪ ﻭ ﺩﺭﻧﻬﺎﻳﺖ ﺭﺍﻫﻜﺎﺭﻫﺎﻳﻰ ﺭﺍ ﺑﻪ ﻧﻘﻞ ﺍﺯ ﺧﺒﺮﮔﺎﻥ
ﺍﻳــﻦ ﺑﺨﺶ ﺍﺭﺍﺋﻪ ﺩﻫﺪ .ﺑﻰﺷــﻚ ﺩﺭ ﺩﻭﺭﻩ ﺗﺤﺮﻳﻢﻫﺎ،
ﺗﺠــﺎﺭﺕ ﻭ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺍﺯﺟﻤﻠــﻪ ﺑﺨﺶﻫﺎﻳﻰ ﺑﻮﺩﻧﺪ ﻛﻪ
ﺁﺳــﻴﺐﻫﺎﻯ ﺯﻳــﺎﺩﻯ ﺭﺍ ﺗﺠﺮﺑﻪ ﻛﺮﺩﻧﺪ ﻭ ﻓﻬﺮﺳــﺖ
ﻣﺸﻜﻼﺕﺷــﺎﻥ ﻫﻢ ﺑﻪ ﻫﻤﺎﻥ ﻧﺴــﺒﺖ ﺑﻠﻨﺪﺑﺎﻻﺳﺖ؛
ﻛــﻪ ﻭﺍﻛﺎﻭﻯ ﺁﻧﻬــﺎ ﻧﻴــﺎﺯ ﺑــﻪ ﻳﻚ ﺻﻔﺤﻪ ﻣﺴــﺘﻘﻞ
ﺩﺍﺷــﺘﻪ ﻭ ﺩﺍﺭﺩ ﻭ »ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ« ﺩﺭ ﺣﺪ ﺗﻮﺍﻥ
ﺳــﻌﻰ ﻛﺮﺩ ﺑﻪ ﺍﻳــﻦ ﻣﻮﺿﻮﻉ ﺟﺎﻣﻪ ﻋﻤﻞ ﺑﭙﻮﺷــﺎﻧﺪ.
ﻳﻜﻰ ﺍﺯ ﻣﻮﺿﻮﻋﺎﺗﻰ ﻫﻢ ﻛﻪ ﺩﺭ ﺍﻳﻦ ﺣﻮﺯﻩ ،ﻓﻌﺎﻟﻴﺘﺶ
ﺑﺎ ﺣﻮﺯﻩ ﺑﺎﺯﺭﮔﺎﻧﻰ ﻭ ﺗﺠﺎﺭﺕ ﮔﺮﻩﺧﻮﺭﺩﻩ؛ ﺣﻮﺯﻩ ﺑﺎﻧﻜﻰ
ﻭ ﺑﻴﻤﻪﺍﻯ ﻛﺸﻮﺭ ﺍﺳﺖ .ﺍﺯﺍﻳﻦﺭﻭ ﺩﺭ ﺻﻔﺤﻪ ﺑﺎﺯﺍﺭﻫﺎﻯ
ﭘﻮﻟﻰ ﻭ ﻣﺎﻟﻰ ،ﻃﻰ ﻳﻚ ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ ﺗﻼﺵ ﺷــﺪ
ﺗﺎ ﺿﻤﻦ ﭘﺮﺩﺍﺧﺘﻦ ﺑﻪ ﻣﺴــﺎﺋﻞ ﺍﻳﻦ ﺣﻮﺯﻩ ﺩﺭ ﻛﺸﻮﺭ،
ﻣﺸــﻜﻼﺕ ﻋﺠﻴﻦﺷــﺪﻩ ﺑﺎ ﺑﺨﺶ ﺗﻮﻟﻴــﺪ ،ﺻﻨﻌﺖ ﻭ
ﺗﺠﺎﺭﺕ ﻛﻪ ﻓﻌﺎﻟﻴﺖﺷﺎﻥ ﻻﺯﻡ ﻭ ﻣﻠﺰﻭﻡ ﻳﻜﺪﻳﮕﺮ ﺍﺳﺖ
ﺭﺍ ﻣﻮﺭﺩﺑﺮﺭﺳﻰ ﻗﺮﺍﺭ ﺩﻫﻴﻢ ﻭ ﺑﺎ ﻧﮕﺎﻫﻰ ﺩﻗﻴﻖﺗﺮ؛ ﺑﻪ ﺁﻥ
ﺑﭙﺮﺩﺍﺯﻳــﻢ .ﺍﻟﺒﺘﻪ ﺩﺭﻋﻴﻦﺣﺎﻝ ﻛــﻪ ﺣﻮﺯﻩ ﺗﺠﺎﺭﺕ ﻭ
ﺑﺎﺯﺭﮔﺎﻧﻰ؛ ﻣﺤﻮﺭ ﺗﻬﻴﻪ ﺍﺧﺒــﺎﺭ ﻭ ﮔﺰﺍﺭﺵﻫﺎ ﺑﻮﺩﻩ ،ﺍﻣﺎ
ﺑﻪﻫﺮﺣﺎﻝ ﺳــﻌﻰﻣﺎﻥ ﻫﻢ ﺑﺮﺍﻳﻦ ﺑــﻮﺩﻩ ﺗﺎ ﺭﻭﻳﻜﺮﺩﻯ
ﺭﺍ ﺑﻨﺎ ﮔﺬﺍﺭﻳﻢ ﻛــﻪ ﺣﻤﺎﻳﺖﻫﺎ ﻓﻘﻂ ﻣﻌﻄﻮﻑ ﺑﻪ ﻳﻚ
ﺑﺨﺶ ﻭ ﻳﻚﺟﺎﻧﺒﻪ ﻧﺒﺎﺷﺪ؛ ﭼﻮﻥ ﻏﻔﻠﺖ ﺍﺯ ﻳﻚ ﺑﺨﺶ
ﻭ ﺗﻮﺟﻪ ﺑﻪ ﻳﻚ ﺣﻮﺯﻩ ،ﺑﺎﻋﺚ ﺧﻮﺍﻫﺪ ﺷﺪ ﺗﺎ ﺩﺭﻧﻬﺎﻳﺖ
ﻧﺘﻮﺍﻧﻴﻢ ﺍﺯ ﺗﻤﺎﻣﻰ ﺍﺑﺰﺍﺭﻫــﺎ ﻭ ﻇﺮﻓﻴﺖﻫﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ
ﻛﺸــﻮﺭ ﺑﻪ ﻧﺤﻮ ﺍﺣﺴــﻦ ﺍﺳــﺘﻔﺎﺩﻩ ﻛﻨﻴﻢ .ﺩﺭﻧﻬﺎﻳﺖ،
ﺳــﻌﻰ ﻛﺮﺩﻳﻢ ﺩﺭ ﺣﻮﺯﻩ ﺗﺠﺎﺭﺕ ﻭ ﺑﻪﻭﻳﮋﻩ ﺻﺎﺩﺭﺍﺕ ﻭ
ﺗﻮﻟﻴﺪﺍﺕ ﺻﺎﺩﺭﺍﺕﻣﺤﻮﺭ ،ﺩﺭ ﻧﮕﺎﻩ ﻣﺪﻳﺮﻳﺘﻰ ﺗﻐﻴﻴﺮﺍﺗﻰ
ﺍﻳﺠــﺎﺩ ﻛﻨﻴﻢ ﺗﺎ ﻧﮕﺎﻩ ﺑﻪ ﺗﻮﻟﻴــﺪ ،ﺻﻨﻌﺖ ،ﺻﺎﺩﺭﺍﺕ ﻭ
ﻭﺍﺭﺩﺍﺕ ﺑﻪﻣﺜﺎﺑﻪ ﻳﻚﺭﺷــﺘﻪ ﺯﻧﺠﻴﺮﻯ ﺑﺎﺷــﺪ ﻛﻪ ﺍﮔﺮ
ﻫﺮ ﻳﻚ ﺍﺯ ﺣﻠﻘﻪﻫﺎ ﻭﺟﻮﺩ ﻧﺪﺍﺷــﺘﻪ ﺑﺎﺷــﺪ ﻳﺎ ﻣﻌﻴﻮﺏ
ﺑﺎﺷــﺪ ،ﺣﺮﻛﺖ ﻛﻞ ﺍﻳﻦ ﺭﺷــﺘﻪ ﺭﺍ ﻣﺘﻮﻗﻒ ﻣﻰﻛﻨﺪ.
ﺿﻤﻦ ﺍﻳﻨﻜﻪ ﺣﻤﺎﻳﺖ ﻣﻨﻄﻘﻰ ﺍﺯ ﻫﻤﻪ ﺑﺨﺶﻫﺎ ﺍﻋﻢ ﺍﺯ
ﺑﺎﺯﺭﮔﺎﻧﻰ ،ﺻﻨﻌﺖ ،ﻛﺸﺎﻭﺭﺯﻯ ﻭ ﻣﻌﺪﻥ ﻭ ...ﻣﻰﺗﻮﺍﻧﺪ
ﺑﺎﻋﺚ ﺷــﻮﺩ ﺗﺎ ﺍﺯ ﻫﻤﻪ ﺍﺑﺰﺍﺭﻫﺎﻯ ﻣﻮﺟﻮﺩ ﺩﺭ ﻛﻨﺎﺭ ﻫﻢ
ﺑﻬﺮﻩ ﺑﺮﺩﻩ ﻭ ﺯﻣﻴﻨﻪ ﺭﺷــﺪ ﻭ ﺗﻮﺳﻌﻪ ﺍﻗﺘﺼﺎﺩﻯ ﻛﺸﻮﺭ
ﺭﺍ ﻓﺮﺍﻫﻢ ﻛﻨﻴﻢ.
ﺍﻣﻴﺪﻭﺍﺭﻳــﻢ ﺩﺭ ﺍﺩﺍﻣﻪ ﻣﺴــﻴﺮ ﺑﺘﻮﺍﻧﻴﻢ ﺗﺎﺛﻴﺮﮔﺬﺍﺭﻯ
ﺑﻴﺸﺘﺮﻯ ﺑﺮ ﺟﺮﻳﺎﻥﻫﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ ﻛﺸﻮﺭ ﺑﺮﺍﻯ ﺭﻭﻧﻖ
ﺑﻴﺸﺘﺮ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻴﻢ.
ﺭﻭﺯﻧﺎﻣﻪ ﺗﺨﺼﺼﻰ ﺻﺒﺢ ﺍﻳﺮﺍﻥ
ﻛﺎﺭﺗﻮﻥ
ﺧﺒﺮ
ﺷﻨﺒﻪ
15ﻣﻬﺮ 1396
16ﻣﺤﺮﻡ 1439
7ﺍﻛﺘﺒﺮ 2017
ﺳﺎﻝ ﺩﻭﻡ ﺷﻤﺎﺭﻩ 273ﭘﻴﺎﭘﻰ422
ﻣﻨﺸﻮﺭ ﺍﺧﻼﻕ ﺣﺮﻓﻪﺍﻯ ﺭﻭﺯﻧﺎﻣﻪﻧﮕﺎﺭﻯ ﺩﺭ ﺭﻭﺯﻧﺎﻣﻪ
www.smtnews.ir/about.html :
ﺻﺎﺣﺐ ﺍﻣﺘﻴﺎﺯ :ﻣﻮﺳﺴﻪ ﻓﺮﻫﻨﮕﻰ ﻭ ﻣﻄﺒﻮﻋﺎﺗﻰ»
ﻣﺪﻳﺮﻣﺴﺌﻮﻝ :ﻧﺎﺻﺮ ﺑﺰﺭﮔﻤﻬﺮ
«
ﻗﺎﺋﻢ ﻣﻘﺎﻡ ﻣﺪﻳﺮﻣﺴﺌﻮﻝ :ﻣﺴﻌﻮﺩ ﺩﻫﺸﻮﺭ
ﺳﺮﺩﺑﻴﺮ :ﻋﺎﻃﻔﻪ ﺧﺴﺮﻭﻯ
ﺗﻠﻔﻦ - 82190 :ﻧﻤﺎﺑﺮ -88713730 :ﭘﻴﺎﻣﻚ -300082190 :ﭘﻴﺎﻣﮕﻴﺮ ﺻﻮﺗﻰ88105304 :
ﺳﺎﺯﻣﺎﻥ ﺁﮔﻬﻰﻫﺎ - 88722732-3 :ﻧﻤﺎﺑﺮﺁﮔﻬﻰ ﻫﺎ88109733 :
ﺍﻣﻮﺭ ﻣﺸﺘﺮﻛﻴﻦ - 88722735 :ﺭﻭﺍﺑﻂ ﻋﻤﻮﻣﻰ88105309 :
ﺗﻮﺯﻳﻊ ﻭ ﺳﺎﺯﻣﺎﻥ ﺷﻬﺮﺳﺘﺎﻥﻫﺎ88724211 :
ﻧﺸﺎﻧﻰ :ﺗﻬﺮﺍﻥ ،ﺧﻴﺎﺑﺎﻥ ﻗﺎﺋﻢ ﻣﻘﺎﻡ ﻓﺮﺍﻫﺎﻧﻰ -ﻛﻮﭼﻪ ﺁﺯﺍﺩﮔﺎﻥ ﺷﻤﺎﺭﻩ 26
ﻛﺪ ﭘﺴﺘﻰ 1586733811
ﺭﻭﺍﺑﻂ ﻋﻤﻮﻣﻰpr@smtnews.ir:
ﺁﮔﻬﻰads@smtnews.ir :
ﺍﻣﻮﺭ ﺍﺳﺘﺎﻥﻫﺎostanha@smtnews.ir :
ﭼﺎﭘﺨﺎﻧﻪ :ﺷﺮﻛﺖ ﭼﺎپ ﺭﻭﺍﻕ ﺭﻭﺷﻦﻣﻬﺮ
www.tejaratdaily.com
www.tejaratdaily.com/about.html
http://telegram.me/tejaratdaily
ﺑﺎ 53ﺍﻣﺘﻴﺎﺯ
ﺭﻭﺯﻧﺎﻣﻪ
ﺩﺭ ﻣﻴﺎﻥ ﺭﻭﺯﻧﺎﻣﻪ ﻫﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ ﻣﻘﺎﻡ 8
ﺩﺭ ﻣﻴﺎﻥ ﺭﻭﺯﻧﺎﻣﻪ ﻫﺎﻯ ﺗﺨﺼﺼﻰ ﻣﻘﺎﻡ 1
ﺩﺭ ﻣﻴﺎﻥ 290ﺭﻭﺯﻧـﺎﻣـﻪ ﻛﺸﻮﺭ ﻣﻘﺎﻡ 39
ﻋﻀﻮ ﺍﻧﺠﻤﻦ ﻣﺪﻳﺮﺍﻥ ﺭﻭﺯﻧﺎﻣﻪﻫﺎﻯ ﻏﻴﺮﺩﻭﻟﺘﻰ
ﻋﻀﻮ ﺍﻧﺠﻤﻦ ﻣﺪﻳﺮﺍﻥ ﺭﺳﺎﻧﻪ
ﻋﻀﻮ ﺗﻌﺎﻭﻧﻰ ﻣﻄﺒﻮﻋﺎﺕ
ﺗﻼﺵ ﺑﺮﺍﻯ ﺻﺎﺩﺭﺍﺕ ﻣﺤﺼﻮﻝ ﺯﻋﻔﺮﺍﻥ
ﺑﺎ ﻧﺸﺎﻥ ﺍﻳﺮﺍﻥ
ﻭﺯﻳــﺮ ﺗﻌﺎﻭﻥ ،ﻛﺎﺭ ﻭ ﺭﻓﺎﻩﺍﺟﺘﻤﺎﻋﻰ ﮔﻔﺖ :ﺩﺭ ﺗﻼﺷــﻴﻢ ﻣﺤﺼﻮﻝ ﺯﻋﻔﺮﺍﻥ ﺑﺎ ﻧﺎﻡ
ﺗﺠﺎﺭﻯ ﺍﻳﺮﺍﻥ ﺑﺴﺘﻪﺑﻨﺪﻯ ﻭ ﺑﻪ ﻛﺸﻮﺭﻫﺎﻯ ﻣﺨﺘﻠﻒ ﺻﺎﺩﺭ ﺷﻮﺩ .ﺑﻪ ﮔﺰﺍﺭﺵ ﺍﻳﺴﻨﺎ،
ﻋﻠﻰ ﺭﺑﻴﻌﻰ ﺩﺭ ﺣﺎﺷﻴﻪ ﺳﻔﺮ ﺧﻮﺩ ﺑﻪ ﺩﻭ ﺷﻬﺮﺳﺘﺎﻥ ﺗﺮﺑﺖﺣﻴﺪﺭﻳﻪ ﻭ ﺯﺍﻭﻩ ﺩﺭ ﺟﻤﻊ
ﺧﺒﺮﻧﮕﺎﺭﺍﻥ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﻭﺿﻌﻴﺖ ﺯﻋﻔﺮﺍﻥ ﺍﻳﻦ ﺩﻭ ﺷﻬﺮﺳــﺘﺎﻥ ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﺍﻛﻨﻮﻥ
ﺩﺭ ﺯﻣﻴﻨــﻪ ﺯﻋﻔﺮﺍﻥ ﺑﻪﺩﻧﺒﺎﻝ ﻧﺸﺎﻥﺳــﺎﺯﻯ ﻫﺴــﺘﻴﻢ .ﻭﻯ ﺑﺎ ﺑﻴــﺎﻥ ﺍﻳﻨﻜﻪ ﺑﺎﻭﺟﻮﺩ
ﺍﻳﻨﻜﻪ ﺯﻋﻔﺮﺍﻥ ﺍﻳﺮﺍﻥ ﺑﻪ ﻧﺎﻡ ﻛﺸــﻮﺭ ﺍﺳــﭙﺎﻧﻴﺎ ﺻﺎﺩﺭ ﻣﻰﺷــﻮﺩ ،ﺍﻣﺎ ﺩﺭ ﺗﻼﺷﻴﻢ ﺍﻳﻦ
ﻣﺤﺼﻮﻝ ﺑﺎ ﻧﺎﻡ ﺗﺠﺎﺭﻯ ﺧﻮﺩ ﺍﻳﺮﺍﻥ ﺑﺴــﺘﻪﺑﻨﺪﻯ ﻭ ﺑﻪ ﻛﺸــﻮﺭﻫﺎﻯ ﻣﺨﺘﻠﻒ ﺻﺎﺩﺭ
ﺷــﻮﺩ ،ﺍﻓﺰﻭﺩ :ﺍﻳﻦ ﻛﺎﺭ ﺍﻛﻨﻮﻥ ﺩﺭ ﺧﺮﺍﺳــﺎﻥﺭﺿﻮﻯ ﻭ ﺟﻨﻮﺑﻰ ﺁﻏﺎﺯ ﺷــﺪﻩ ﺍﺳــﺖ.
ﻭﺯﻳــﺮ ﺗﻌﺎﻭﻥ ،ﻛﺎﺭ ﻭ ﺭﻓﺎﻩﺍﺟﺘﻤﺎﻋــﻰ ﻫﻤﭽﻨﻴﻦ ﺑﻪ ﺍﻫﻤﻴﺖ ﺻﻨﺎﻳﻊ ﺟﺎﻧﺒﻰ ﻭ ﺑﻪﻭﻳﮋﻩ
ﺑﺴــﺘﻪﺑﻨﺪﻯ ﻣﺤﺼﻮﻝ ﺯﻋﻔﺮﺍﻥ ﺍﺷــﺎﺭﻩ ﻛﺮﺩ ﻭ ﮔﻔﺖ :ﺑﺮﺍﻯ ﻣﺸــﺨﺺ ﺷﺪﻥ ﻧﻮﻉ
ﺑﺴــﺘﻪﺑﻨﺪﻯ ﺍﺯ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺍﺳﺘﻔﺎﺩﻩ ﺷﺪﻩ ﺍﺳــﺖ .ﻭﻯ ﺑﺎ ﺍﺷﺎﺭﻩ ﺑﻪ
ﺍﻳﻨﻜﻪ ﺑﺮﺍﻯ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﺳــﺎﺯﻯ ﻭ ﺍﺭﺗﻘﺎﻯ ﻛﻴﻔﻴﺖ ﻣﺤﺼﻮﻝ ﺯﻋﻔﺮﺍﻥ ﺍﺯ ﻛﺎﺭﺷﻨﺎﺳﺎﻥ
ﺧﺒﺮﻩ ﺍﺳــﺘﻔﺎﺩﻩ ﺷــﺪﻩ ،ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﺗﻼﺵ ﻣﻰﻛﻨﻴﻢ ﺍﻳﺮﺍﻧﻰﻫــﺎ ﺑﻪ ﺑﺎﺯﺍﺭ ﺟﻬﺎﻧﻰ
ﺍﺗﺼﺎﻝ ﭘﻴﺪﺍ ﻛﻨﻨﺪ .ﺭﺑﻴﻌﻰ ﺑﺎ ﺍﻇﻬﺎﺭ ﺗﺎﺳﻒ ﺍﺯ ﺍﻳﻨﻜﻪ ﺗﺎﺟﺮﺍﻥ ﺳﻨﺘﻰ ﺍﻳﺮﺍﻥ ﺩﺭ ﺯﻣﻴﻨﻪ
ﺯﻋﻔﺮﺍﻥ ﻧﺘﻮﺍﻧﺴــﺘﻨﺪ ﺑﻪ ﺑﺎﺯﺍﺭﻫﺎﻯ ﺟﺪﻳﺪ ﺩﻧﻴﺎ ﺍﺗﺼﺎﻝ ﭘﻴﺪﺍ ﻛﻨﻨﺪ ﻭ ﺑﻴﺸﺘﺮ ﺑﻪ ﻫﻤﺎﻥ
ﺭﻭﺵ ﻓﻠﻪﺍﻯ ﻋﻤﻞ ﻣﻰﻛﺮﺩﻧﺪ ،ﺍﻓﺰﻭﺩ :ﻳﻜﻰ ﺍﺯ ﺑﺮﻧﺎﻣﻪ ﺗﻮﺳــﻌﻪ ﺍﺷــﺘﻐﺎﻝ ﺩﺭ ﺍﺳﺘﺎﻥ
ﺧﺮﺍﺳﺎﻥ ﺩﺭ ﺯﻣﻴﻨﻪ ﺯﻋﻔﺮﺍﻥ ﺍﺳﺖ .ﻭﻯ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺁﻣﺎﺩﮔﻰ ﺩﺍﺭﻳﻢ ﺩﺭ ﺯﻣﻴﻨﻪﻫﺎﻯ
ﺑﺴــﺘﻪﺑﻨﺪﻯ ﻭ ﭘﻴﺶ ﺍﺯ ﻛﺸﺖ ﺗﺴﻬﻴﻼﺕ ﻣﻮﺭﺩ ﻧﻴﺎﺯ ﺭﺍ ﺗﺎﻣﻴﻦ ﻛﻨﻴﻢ ،ﺍﺩﺍﻣﻪ ﺩﺍﺩ :ﺩﺭ
ﺳﺎﻝﻫﺎﻯ 1396ﻭ 1397ﺗﺴﻬﻴﻼﺕ ﺍﺭﺯﺍﻥ ﻗﻴﻤﺖ ﺭﺍ ﺑﺮﺍﻯ ﺭﻭﺳﺘﺎﻳﻰ ﻭ ﺷﻬﺮﻫﺎﻯ
ﻛﻤﺘــﺮ ﺍﺯ 10ﻫﺰﺍﺭ ﻧﻔﺮ ﻭ ﺍﮔﺮ ﺗﻌﺎﻭﻧﻰ ﺑﺎﺷــﻨﺪ ﺗﺎ 200ﻣﻴﻠﻴــﻮﻥ ﺗﻮﻣﺎﻥ ﺩﺭ ﻏﻴﺮ ﺍﻳﻦ
ﺻﻮﺭﺕ ﺗﺎ ﺳﻘﻒ 100ﻣﻴﻠﻴﻮﻥ ﺗﻮﻣﺎﻥ ﻭﺍﻡ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﻗﺮﺍﺭ ﻣﻰﺩﻫﻴﻢ.
ﻣﻄﺒﻮﻋﺎﺕ :ﺳﺎﻻﻧﻪ ﻳﻚ ﻣﻴﻠﻴﻮﻥ ﻧﻔﺮ ﺑﻪ ﺟﻮﻳﻨﺪﮔﺎﻥ ﻛﺎﺭ ﺍﻓﺰﻭﺩﻩ ﻣﻰﺷﻮﺩ.
ﻃﺮﺡ :ﺣﺴﻴﻦ ﻋﻠﻴﺰﺍﺩﻩ ،ﺭﻭﺯﻧﺎﻣﻪ »ﮔﺴﺘﺮﺵﺗﺠﺎﺭﺕ«
ﻛﺎﺭﺷﻨﺎﺳﺎﻥ ﺍﺯ ﺭﺍﻫﻜﺎﺭ ﺗﻮﺳﻌﻪ ﺻﺎﺩﺭﺍﺕ ﻣﻰﮔﻮﻳﻨﺪ
ﺩﺳﺘﻴﺎﺑﻰ ﺑﻪ ﻧﺮﺥ ﻭﺍﻗﻌﻰ ﺍﺭﺯ ،ﺷﺎﻩﻛﻠﻴﺪ ﺭﻭﻧﻖ ﺗﺠﺎﺭﺕ
ﺳــﺎﻝ 1395ﺑﻮﺩ ﻛﻪ ﭘﺲ ﺍﺯ 3ﺩﻫﻪ ﺭﻭﻧﻖ
ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ
lastpage@tejaratdaily.comﺗﺠــﺎﺭﻯ ،ﺭﻭﻳﺎ ﺭﻧﮓ ﻭﺍﻗﻌﻴــﺖ ﮔﺮﻓﺖ ﻭ ﺗﺮﺍﺯ
ﺗﺠﺎﺭﻯ ﺍﻳﺮﺍﻥ ﺗﻮﺍﻧﺴــﺖ ﺭﻭﻯ ﻣﺜﺒﺖ ﺷــﺪﻥ
ﺭﺍ ﺑﺒﻴﻨــﺪ؛ ﺍﺗﻔﺎﻗﻰ ﻣﻬــﻢ ﺩﺭ ﻋﺮﺻﻪ ﺗﺠﺎﺭﺕ
ﺧﺎﺭﺟﻰ ﻭ ﺍﻗﺘﺼﺎﺩ ﺍﻳﺮﺍﻥ .ﺍﻣﺎ ﺍﻳﻦ ﺩﺳﺘﺎﻭﺭﺩ ﺩﻳﺮﻯ ﻧﭙﺎﻳﻴﺪ ﻛﻪ ﺍﺯ ﺩﺳﺖ
ﺭﻓﺖ .ﺧﻴﻠﻰ ﺍﺯ ﻣﻨﺘﻘﺪﺍﻥ ﮔﻔﺘﻨﺪ ﺑﻪﺩﻟﻴﻞ ﺷﺮﺍﻳﻂ ﺭﻛﻮﺩﻯ ﺍﻗﺘﺼﺎﺩ ﺗﺮﺍﺯ
ﺗﺠﺎﺭﻯ ﻣﺜﺒﺖ ﺷﺪﻩ ،ﺑﺮﺧﻰ ﻫﻢ ﺍﺯ ﺩﺍﻳﺮﻩ ﺍﻧﺼﺎﻑ ﺩﻭﺭﺗﺮ ﺭﻓﺘﻪ ﻭ ﮔﻔﺘﻨﺪ،
ﻋﺪﺩﺳﺎﺯﻯ ﺩﻭﻟﺘﻰﻫﺎ ﺑﻮﺩﻩ ﺍﺳﺖ .ﺍﻣﺎ ﺍﺯ ﺣﻖ ﻛﻪ ﻧﮕﺬﺭﻳﻢ ﻣﺜﺒﺖ ﺷﺪﻥ
ﺗــﺮﺍﺯ ﺗﺠــﺎﺭﻯ ﺍﻳﺮﺍﻥ ﭘﺲ ﺍﺯ 3ﺩﻫﻪ ،ﺍﺗﻔﺎﻕ ﻣﺜﺒﺘــﻰ ﺑﻮﺩ ﻛﻪ ﺍﮔﺮ ﺍﺩﺍﻣﻪ
ﻣﻰﻳﺎﻓﺖ ﻣﻰﺗﻮﺍﻧﺴﺖ ﻣﺴﻴﺮ ﺗﺎﺯﻩﺍﻯ ﺩﺭ ﺍﻗﺘﺼﺎﺩ ﺍﻳﺮﺍﻥ ﺑﺎﺯ ﻛﻨﺪ.
ﭘﻴﺸﻨﻬﺎﺩ ﺑﺨﺶﺧﺼﻮﺻﻰ ﺑﺮﺍﻯ ﺭﻭﻧﻖ ﺗﺠﺎﺭﺕ
ﺑﻬﺒـﻮﺩ ﺗﺮﺍﺯ ﺗﺠـﺎﺭﻯ ﺑﺎ ﻭﺟﻮﺩ ﻛﺎﻫـﺶ ﺻﺎﺩﺭﺍﺕ
ﻏﻴﺮﻧﻔﺘﻰ
ﺑﺮﺍﺳــﺎﺱ ﺁﻣﺎﺭ ،ﺍﺯ ﺍﺑﺘﺪﺍﻯ ﻓﺮﻭﺭﺩﻳﻦ ﺗﺎ ﭘﺎﻳﺎﻥ ﻣﺮﺩﺍﺩ ﺳــﺎﻝ ﺟﺎﺭﻯ
17ﻣﻴﻠﻴــﺎﺭﺩ ﻭ 193ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ﻛﺎﻻ ﺍﺯ ﺍﻳﺮﺍﻥ ﺑﻪ ﺑﺎﺯﺍﺭﻫﺎﻯ ﺟﻬﺎﻧﻰ
ﺻﺎﺩﺭ ﺷــﺪﻩ ﺍﺳــﺖ ،ﺍﻣﺎ ﺩﺭ ﻣﻘﺎﺑﻞ ﺣﺠﻢ ﻭﺍﺭﺩﺍﺕ ﻛﺎﻻ ﺑﻪ ﺍﻳﺮﺍﻥ ﺍﺯ 19
ﻣﻴﻠﻴــﺎﺭﺩ ﻭ 442ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ﭘﻴﺸــﻰ ﮔﺮﻓﺘﻪ ﺍﺳــﺖ .ﺩﺭ 5ﻣﺎﻫﻰ
ﻛﻪ ﮔﺬﺷــﺖ ،ﺻــﺎﺩﺭﺍﺕ ﻏﻴﺮﻧﻔﺘﻰ ﺍﻳﺮﺍﻥ ﻛﺎﻫﺸــﻰ ﺑﺮﺍﺑﺮ ﺑﺎ 5ﺩﺭﺻﺪ
ﺭﺍ ﺗﺠﺮﺑــﻪ ﻛﺮﺩ .ﺩﺭ ﻋﻴﻦ ﺣﺎﻝ ﻣﻴﺰﺍﻥ ﺍﻓﺰﺍﻳــﺶ ﻭﺍﺭﺩﺍﺕ ﺩﺭ ﺍﻳﻦ ﺩﻭﺭﻩ
ﺯﻣﺎﻧﻰ 16ﺩﺭﺻﺪ ﺍﻋﻼﻡ ﺷــﺪﻩ ﺍﺳﺖ .ﺍﻟﺒﺘﻪ ﺁﻣﺎﺭ ﺣﺎﻛﻰ ﺍﺯ ﺑﻬﺒﻮﺩ ﺗﺮﺍﺯ
ﺗﺠﺎﺭﻯ ﺍﻳﺮﺍﻥ ﻧﺴﺒﺖ ﺑﻪ ﻣﺎﻩ ﮔﺬﺷﺘﻪ ﺍﺳﺖ .ﺑﺮﺍﺳﺎﺱ ﺍﻳﻦ ﺁﻣﺎﺭ ،ﺣﺠﻢ
ﺗﺠﺎﺭﺕ ﺧﺎﺭﺟﻰ ﺍﻳﺮﺍﻥ ﺍﻣﺴــﺎﻝ ﺗﺎ ﺍﺑﺘﺪﺍﻯ ﺷــﻬﺮﻳﻮﺭ ﻧﺴﺒﺖ ﺑﻪ ﻣﺪﺕ
ﻣﺸﺎﺑﻪ ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ 5/34ﺩﺭﺻﺪ ﺍﻓﺰﺍﻳﺶ ﻳﺎﻓﺘﻪ ،ﺍﻣﺎ ﺷﺎﻫﺪ ﺗﺮﺍﺯ
ﺗﺠﺎﺭﻯ ﻣﻨﻔﻰ ﻧﻴﺰ ﻫﺴــﺘﻴﻢ .ﻣﺠﻤﻮﻉ ﺻﺎﺩﺭﺍﺕ ﻏﻴﺮﻧﻔﺘﻰ ﺍﻳﺮﺍﻥ ﺩﺭ 5
ﻣﺎﻩ ﻧﺨﺴﺖ ﺍﻣﺴﺎﻝ ﺑﻪ 17ﻣﻴﻠﻴﺎﺭﺩ ﻭ 193ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ﺭﺳﻴﺪ ﻛﻪ ﺩﺭ
ﻣﻘﺎﻳﺴﻪ ﺑﺎ ﻣﺪﺕ ﻣﺸﺎﺑﻪ ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﺑﻪ ﻣﻴﺰﺍﻥ 4/95ﺩﺭﺻﺪ ﻛﺎﻫﺶ
ﺩﺍﺷــﺘﻪ ﺍﺳﺖ؛ ﺍﻳﻦ ﺭﻗﻢ ﻣﺎﻩ ﮔﺬﺷﺘﻪ 9/54ﺩﺭﺻﺪ ﺑﻮﺩ .ﻫﻤﭽﻨﻴﻦ ﺩﺭ
5ﻣﺎﻩ ﻧﺨﺴــﺖ ﺍﻣﺴــﺎﻝ 19ﻣﻴﻠﻴﺎﺭﺩ ﻭ 442ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ﺍﻧﻮﺍﻉ ﻛﺎﻻ
ﻭﺍﺭﺩ ﻛﺸﻮﺭ ﺷﺪ ﻛﻪ ﺩﺭ ﻣﻘﺎﻳﺴﻪ ﺑﺎ ﻣﺪﺕ ﻣﺸﺎﺑﻪ ﺳﺎﻝ ﮔﺬﺷﺘﻪ 16/49
ﺩﺭﺻــﺪ ﺍﻓﺰﺍﻳﺶ ﺭﺍ ﻧﺸــﺎﻥ ﻣﻰﺩﻫﺪ .ﺍﻳﻦ ﺭﻗﻢ ﻣﺎﻩ ﮔﺬﺷــﺘﻪ 23/97
ﺩﺭﺻﺪ ﺑﻮﺩ ﻭ ﻋﻤﺪﻩﺗﺮﻳﻦ ﺩﻻﻳﻞ ﺍﻓﺰﺍﻳﺶ ﻭﺍﺭﺩﺍﺕ ﺑﻪ ﺧﻮﺩﺭﻭ ﻭ ﻗﻄﻌﺎﺕ
ﻣﻨﻔﺼﻠﻪ ﺧﻮﺩﺭﻭ ،ﻛﺎﻻﻫﺎﻯ ﺳــﺮﻣﺎﻳﻪﺍﻯ ﻭ ﺑﺮﺧﻰ ﻛﺎﻻﻫﺎﻯ ﺍﺳﺎﺳــﻰ
ﻣﺮﺑﻮﻁ ﻣﻰﺷــﻮﺩ .ﻣﺮﺩﺍﺩ ﺍﻣﺴــﺎﻝ ﺻﺎﺩﺭﺍﺕ ﭘﺘﺮﻭﺷﻴﻤﻰ ﺑﺎ ﻳﻚ ﺭﻭﻧﺪ
ﺍﻓﺰﺍﻳﺸــﻰ ﻧﺴﺒﺖ ﺑﻪ 4ﻣﺎﻩ ﮔﺬﺷــﺘﻪ 2/03ﺩﺭﺻﺪ ﺍﻓﺰﺍﻳﺶ ﻳﺎﻓﺖ ﻭ 6
ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭﻯ ﺷــﺪ .ﺑﺎ ﺍﻳﻦ ﺣﺎﻝ ﺗﺠــﺎﺭﺕ ﺧﺎﺭﺟﻰ ﺍﻳﺮﺍﻥ ﺑﺎ ﻛﺎﻫﺶ
ﺻﺎﺩﺭﺍﺕ ﺳــﺎﻳﺮ ﻛﺎﻻﻫﺎ ﻫﻤﺮﺍﻩ ﺍﺳﺖ .ﺩﺭ ﺍﻳﻦ ﺑﺨﺶ ﻫﻢ ﺍﮔﺮﭼﻪ ﺷﺎﻫﺪ
ﺑﻬﺒﻮﺩ ﻧﺴــﺒﺖ ﺑﻪ 4ﻣﺎﻩ ﮔﺬﺷــﺘﻪ ﺑﻮﺩﻩﺍﻳﻢ ،ﺍﻣﺎ 9/3ﺩﺭﺻﺪ ﻧﺴﺒﺖ ﺑﻪ
ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﻛﺎﻫﺶ ﺩﺍﺷﺖ ﻛﻪ ﺍﻟﺒﺘﻪ ﺍﻳﻦ ﺭﻗﻢ ﺩﺭ ﺗﻴﺮ 14/99ﺩﺭﺻﺪ
ﺑــﻮﺩ .ﺩﺭ ﺑﺨــﺶ ﺻﺎﺩﺭﺍﺕ ﻣﻴﻌﺎﻧــﺎﺕ ﮔﺎﺯﻯ ﻫﻢ ﺷــﺎﻫﺪ ﺍﻓﺖ 5/39
ﺩﺭﺻﺪﻯ ﺑﻮﺩﻩﺍﻳﻢ .ﻫﻤﭽﻨﻴﻦ ﻣﺘﻮﺳــﻂ ﻧﺮﺥ ﻫﺮ ﺗﻦ ﻛﺎﻻﻯ ﺻﺎﺩﺭﺍﺗﻰ
ﺩﺭ ﻣﺪﺕ ﻳﺎﺩﺷــﺪﻩ ﺑﻪ 358ﺩﻻﺭ ﺭﺳــﻴﺪ ﻛــﻪ 3/47ﺩﺭﺻﺪ ﺍﻓﺰﺍﻳﺶ
ﺩﺍﺷــﺖ .ﺑﺎ ﺍﻳﻦ ﻫﻤﻪ ﻣﻰﺗﻮﺍﻥ ﮔﻔﺖ؛ ﺗﺮﺍﺯ ﻣﺜﺒﺖ ﺩﺭ ﺗﺠﺎﺭﺕ ﺧﺎﺭﺟﻰ
ﺍﻳﺮﺍﻥ ﺍﮔﺮﭼﻪ ﭘﺲ ﺍﺯ 3ﺩﻫﻪ ﺑﻪ ﺩﺳــﺖ ﺁﻣﺪ ﻭ ﺯﻭﺩ ﻫﻢ ﺍﺯ ﺩﺳﺖ ﺭﻓﺖ،
ﺍﻣﺎ ﺳــﺒﺐ ﺷــﺪ ﺗﺎ ﻓﻌﺎﻻﻥ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﺑﻪ ﺍﺻﻼﺣﺎﺕ ﺍﻗﺘﺼﺎﺩﻯ
ﺩﻭﻟﺖ ﺣﺴﻦ ﺭﻭﺣﺎﻧﻰ ﺍﻣﻴﺪﻭﺍﺭﺗﺮ ﺍﺯ ﮔﺬﺷﺘﻪ ﺷﻮﻧﺪ.
ﺳﻴﺎﺳﺖﻫﺎ ﺑﺮ ﻣﺪﺍﺭ ﺳﺎﻝ 95
ﻫﺮﭼﻨــﺪ ﻫﻨــﻮﺯ ﺑﺮﺍﻯ ﺍﺣﻴﺎﻯ ﺗــﺮﺍﺯ ﻣﺜﺒﺖ ﺗﺠﺎﺭﻯ ﺩﻳﺮ ﻧﺸــﺪﻩ ﻭ
ﺑﺮﺍﻯ ﺩﻭﺑﺎﺭﻩ ﺑﻪﺩﺳــﺖ ﺁﻭﺭﺩﻥ ﺁﻥ ﺯﻣﺎﻥ ﻭﺟــﻮﺩ ﺩﺍﺭﺩ ،ﺍﻣﺎ ﺑﺎﻳﺪ ﺗﻮﺟﻪ
ﺩﺍﺷــﺖ ﻛﻪ ﺍﺣﻴﺎﻯ ﺍﻳﻦ ﺩﺳــﺘﺎﻭﺭﺩ ﻣﻬﻢ ﺩﺭ ﺗﺠﺎﺭﺕ ﺧﺎﺭﺟﻰ ﻛﺸﻮﺭ
ﻧﻴﺎﺯﻣﻨﺪ ﻓﺮﺍﻫﻢ ﺷــﺪﻥ ﭘﻴﺶﻧﻴﺎﺯﻫﺎﻳﻰ ﺍﺳﺖ .ﭘﻴﺶﻧﻴﺎﺯﻫﺎﻳﻰ ﻛﻪ ﺑﻪ
ﮔﻔﺘﻪ ﺍﻗﺘﺼﺎﺩﺩﺍﻧﺎﻥ ﻭ ﻓﻌﺎﻻﻥ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﺑﺎﻳﺪ ﺍﺯ ﺳــﻮﻯ ﺩﻭﻟﺖ
ﺑﺴﺘﺮﺳــﺎﺯﻯ ﺷــﻮﺩ .ﻭﺍﻗﻌﻴﺖ ﺍﻳﻦ ﺍﺳــﺖ ﻛﻪ ﺩﻭﻟﺖ ﻳﺎﺯﺩﻫﻢ ﭘﺲ ﺍﺯ
ﺗﻮﺍﻓﻖ ﻫﺴــﺘﻪﺍﻯ ﻭ ﺑﺮﺩﺍﺷــﺘﻪ ﺷــﺪﻥ ﺗﺤﺮﻳﻢﻫﺎ ﺗﻮﺍﻧﺴــﺖ ﺍﻗﺘﺼﺎﺩ
ﻛﺸــﻮﺭ ﺭﺍ ﺩﻭﺑﺎﺭﻩ ﺍﺣﻴﺎ ﻛﻨﺪ .ﺑﻪ ﻋﺒﺎﺭﺗﻰ ﺑﻪ ﮔﻔﺘﻪ ﻣﺴــﺌﻮﻻﻥ ،ﺍﻗﺘﺼﺎﺩ
ﺍﺯ ﺭﻳﻞ ﺧﺎﺭﺝ ﺷــﺪﻩ ﺭﺍ ﺩﻭﺑﺎﺭﻩ ﺑﻪ ﻣﺴــﻴﺮ ﺍﺻﻠﻰﺍﺵ ﺑﺎﺯ ﮔﺮﺩﺍﻧﺪﻧﺪ .ﺍﺯ
ﻫﻤﻴﻦ ﺭﻭ ﺯﻣﺎﻥ ﺯﻳﺎﺩﻯ ﻧﮕﺬﺷــﺘﻪ ﻛﻪ ﺷﺎﻫﺪ ﭼﻨﻴﻦ ﺩﺳﺘﺎﻭﺭﺩﻫﺎﻳﻰ
ﺩﺭ ﺍﻗﺘﺼﺎﺩ ﻫﺴــﺘﻴﻢ .ﭘﺲ ﺍﺯ ﻟﻐﻮ ﺗﺤﺮﻳﻢﻫﺎ ﺩﻭﺑﺎﺭﻩ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﺍﻥ
ﺧﺎﺭﺟــﻰ ﻋﻼﻗﻪﻣﻨﺪ ﺑﻪ ﺣﻀﻮﺭ ﻭ ﻣﺸــﺎﺭﻛﺖ ﺩﺭ ﻃﺮﺡﻫﺎﻯ ﻧﻴﺎﺯﻣﻨﺪ
ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺩﺭ ﺍﻳﺮﺍﻥ ﺷــﺪﻧﺪ .ﺁﻣﺎﺭ ﺳــﻔﺮ ﻫﻴﺎﺕﻫﺎﻯ ﺧﺎﺭﺟﻰ
ﺑــﺮﺍﻯ ﻣﺬﺍﻛﺮﻩ ﺑﺎ ﺩﻭﻟﺘﻰﻫﺎ ﻭ ﺑﺨــﺶ ﺧﺼﻮﺻﻰ ﺗﺎ ﺍﻣﺮﻭﺯ ﺍﺯ ﻣﺮﺯ 200
ﻫﻴﺎﺕ ﺧﺎﺭﺟﻰ ﮔﺬﺷــﺘﻪ ﺍﺳﺖ؛ ﺑﺮﺧﻰ ﻣﺬﺍﻛﺮﺍﺕ ﺑﻪ ﻧﺘﻴﺠﻪ ﺭﺳﻴﺪﻩ ﻭ
ﻣﻨﺠﺮ ﺑﻪ ﻋﻘﺪ ﻗﺮﺍﺭﺩﺍﺩ ﺷﺪﻩ ﻭ ﺑﺮﺧﻰﻫﺎ ﺩﺭ ﻣﺴﻴﺮ ﻣﺬﺍﻛﺮﻩ ﻗﺮﺍﺭ ﺩﺍﺭﻧﺪ.
ﺑﺮﺭﺳــﻰ ﺗﺠﺮﺑﻪ ﻛﺸﻮﺭﻫﺎﻳﻰ ﻛﻪ ﺭﺷــﺪ ﺑﺎﻻﻳﻰ ﺩﺭ ﺍﻗﺘﺼﺎﺩ ﺭﺍ ﺗﺠﺮﺑﻪ
ﺩﺭ ﺁﻏﺎﺯﻳﻦ ﻣﺎﻩﻫﺎﻯ ﺷــﺮﻭﻉ ﺑﻪ ﻛﺎﺭ ﺩﻭﻟﺖ ﺩﻭﺍﺯﺩﻫﻢ ،ﺑﻴﺶ ﺍﺯ ﻫﻤﻪ
ﻓﻌﺎﻻﻥ ﺍﻗﺘﺼﺎﺩﻯ ﺍﻣﻴﺪﻭﺍﺭﻧﺪ ﻛﻪ ﺳﻴﺎﺳــﺖﻫﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ ﺩﻭﻟﺖ ﺑﺮ
ﻣﺪﺍﺭ ﺳــﺎﻝ 95ﺑﺎﺷــﺪ ﻭ ﺩﺭ ﺟﻬﺖ ﺑﻬﺒﻮﺩ ﺑﻴﺸــﺘﺮ ﻓﻀﺎﻯ ﻛﺴــﺐ ﻭ
ﻛﺎﺭ ﻗﺮﺍﺭ ﺑﮕﻴﺮﺩ .ﺍﻟﺒﺘﻪ ﺩﻭﻟﺘﻰﻫﺎ ﻫﻢ ﻗﻮﻝﻫﺎﻯ ﺑﺴــﻴﺎﺭﻯ ﺑﺮﺍﻯ ﺑﻬﺒﻮﺩ
ﻓﻀﺎﻯ ﻛﺴــﺐﻭﻛﺎﺭ ﻭ ﺍﻓﺰﺍﻳﺶ ﺻﺎﺩﺭﺍﺕ ﻏﻴﺮﻧﻔﺘﻰ ﺩﺍﺩﻩﺍﻧﺪ .ﻣﺴﻌﻮﺩ
ﻛﺮﺑﺎﺳﻴﺎﻥ ،ﻭﺯﻳﺮ ﺍﻣﻮﺭ ﺍﻗﺘﺼﺎﺩﻯ ﻭ ﺩﺍﺭﺍﻳﻰ ﺩﺭ ﻧﺨﺴﺘﻴﻦ ﺟﻠﺴﻪ ﻫﻴﺎﺕ
ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺧﺎﺭﺟﻰ ﺩﺭ ﺩﻭﻟــﺖ ﺩﻭﺍﺯﺩﻫﻢ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﺣﺠﻢ
ﺑﻴﺶ ﺍﺯ 18ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ ﺟﻠﺐ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺧﺎﺭﺟﻰ ﺍﺯ ﺍﺑﺘﺪﺍﻯ
ﺩﻭﻟﺖ ﻳﺎﺯﺩﻫﻢ ﺗﺎ ﻣﺮﺩﺍﺩ 96ﺑﺮ ﺗﻼﺵ ﺳــﺎﺯﻣﺎﻥ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺩﺭ
ﺩﺳــﺘﻴﺎﺑﻰ ﺑﻪ ﺍﻫﺪﺍﻑ ﻣﻨﺪﺭﺝ ﺩﺭ ﺑﺮﻧﺎﻣﻪ ﺷﺸــﻢ ﺗﻮﺳــﻌﻪ ﻭ ﺭﺷــﺪ 8
ﺩﺭﺻــﺪﻯ ﺍﻗﺘﺼﺎﺩﻯ ﺗﺎﻛﻴﺪ ﻛﺮﺩ .ﻣﻌــﺎﻭﻥ ﺍﻗﺘﺼﺎﺩﻯ ﺭﻳﻴﺲﺟﻤﻬﻮﺭ
ﻧﻴﺰ ﮔﺰﺍﺭﺵ ﺩﺍﺩ ،ﺩﺭ ﺳﻴﺎﺳــﺖ ﺩﻭﻟﺖ ،ﻛﺸﻮﺭﻫﺎﻯ ﻫﻤﺴﺎﻳﻪ ﺍﻭﻟﻮﻳﺖ
ﺗﺠﺎﺭﻯ ﻭ ﺍﻗﺘﺼﺎﺩﻯ ﻫﺴﺘﻨﺪ ﻭ ﺑﺎﻳﺪ ﺩﺭ ﺗﻌﺎﻣﻞ ﻣﺘﻘﺎﺑﻞ ﻭ ﺍﺗﻜﺎﻯ ﺍﻗﺘﺼﺎﺩ
ﻭ ﺗﺠﺎﺭﺕ ﺑﻪ ﻳﻜﺪﻳﮕﺮ ﭘﻴﻮﻧﺪﻫﺎﻯ ﻣﺘﻨﻮﻉ ﻭ ﻏﻴﺮ ﻗﺎﺑﻞ ﮔﺴﺴﺖ ﺭﺍ ﺍﻳﺠﺎﺩ
ﻛﺮﺩ .ﺩﺭﻋﻴﻦ ﺣﺎﻝ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﻧﻴﺰ ﻣﻌﺘﻘﺪﻧﺪ ﺑﺎ ﺑﻜﺎﺭﮔﻴﺮﻯ ﺑﻴﺸﺘﺮ
ﺑﺨﺶﺧﺼﻮﺻﻰ ،ﺟﺬﺏ ﺳــﺮﻣﺎﻳﻪ ﺍﻳﺮﺍﻧﻰﻫﺎﻯ ﻣﻘﻴﻢ ﺧﺎﺭﺝ ﺍﺯ ﻛﺸﻮﺭ
ﻭ ﺍﻓﺰﺍﻳﺶ ﻣﺸﻮﻕﻫﺎ ﺑﺮﺍﻯ ﺣﻀﻮﺭ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﺍﻥ ﺧﺎﺭﺟﻰ ﻣﻰﺗﻮﺍﻥ
ﻣﺴﻴﺮ ﻣﻨﻔﻰ ﺷﺪﻥ ﺗﺮﺍﺯ ﺗﺠﺎﺭﻯ ﻛﺸﻮﺭ ﺭﺍ ﺗﻐﻴﻴﺮ ﺩﺍﺩ.
ﻫﻨﻮﺯ ﺑﺮﺍﻯ ﺍﺣﻴﺎ ﻓﺮﺻﺖ ﻫﺴﺖ
ﻛﺮﺩﻧﺪ ،ﻧﺸــﺎﻥ ﻣﻰﺩﻫﺪ ﺑﻪ ﻣﻴﺰﺍﻥ ﺍﻓﺰﺍﻳﺶ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺧﺎﺭﺟﻰ
ﻭ ﻣﺸــﺎﺭﻛﺖ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﺩﺭ ﺍﻗﺘﺼﺎﺩ ،ﻣﻴﺰﺍﻥ ﺗﻮﻟﻴﺪ ﻳﻚ ﻛﺸﻮﺭ
ﺑﺮﺍﻯ ﺻﺎﺩﺭﺍﺕ ﺍﻓﺰﺍﻳﺶ ﻣﻰﻳﺎﺑﺪ .ﻣﻮﺿﻮﻋﻰ ﻛﻪ ﺍﻛﻨﻮﻥ ﺑﺴﺘﺮﻫﺎﻯ ﺁﻥ
ﺩﺭ ﻛﺸــﻮﺭ ﻓﺮﺍﻫﻢ ﺷــﺪﻩ ،ﺗﻨﻬﺎ ﺑﺎ ﺗﻐﻴﻴﺮ ﻭ ﺳﺎﺩﻩﺳﺎﺯﻯ ﺑﺮﺧﻰ ﻗﻮﺍﻧﻴﻦ
ﻣﻰﺗﻮﺍﻥ ﺳﺮﻋﺖ ﺁﻥ ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﺩﺍﺩ.
ﺍﻳﻨﻔﻮﮔﺮﺍﻓﻰ
ﺩﺭ ﻫﻤﻴــﻦ ﺯﻣﻴﻨــﻪ ﻣﺤﻤﺪﺭﺿــﺎ ﻧﺠﻔﻰﻣﻨــﺶ ،ﻋﻀــﻮ ﻫﻴــﺎﺕ
ﻧﻤﺎﻳﻨﺪﮔﺎﻥ ﺍﺗﺎﻕ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺗﻬﺮﺍﻥ ﺑﻪ ﺧﺒﺮﺁﻧﻼﻳﻦ ﻣﻰﮔﻮﻳﺪ :ﻧﺨﺴﺘﻴﻦ
ﺭﺍﻫﻜﺎﺭ ﺗﻮﺳــﻌﻪ ﺻﺎﺩﺭﺍﺕ ،ﻭﺍﻗﻌﻰ ﻛﺮﺩﻥ ﻧﺮﺥ ﺍﺭﺯ ﺍﺳــﺖ؛ ﻣﺎﺩﺍﻣﻴﻜﻪ
ﻧــﺮﺥ ﺍﺭﺯ ﺭﺍ ﻓﺸــﺮﺩﻩ ﻧﮕﻪ ﺩﺍﺭﻳــﻢ ﺍﻳﻦ ﺗﺼﻤﻴﻢ ﺑﻪ ﺳــﻮﺩ ﻭﺍﺭﺩﺍﺕ ﻭ ﺑﻪ
ﺿــﺮﺭ ﺻﺎﺩﺭﺍﺕ ﺗﻤﺎﻡ ﺧﻮﺍﻫﺪ ﺷــﺪ؛ ﺑﻨﺎﺑﺮﺍﻳﻦ ﺑﺎﻳﺪ ﻧــﺮﺥ ﺍﺭﺯ ﻭﺍﻗﻌﻰ ﻭ
ﺍﺯ ﺳــﻮﻯ ﺩﻳﮕﺮ ﺳﻴﺎﺳﺖ ﻳﻜﺴﺎﻥﺳــﺎﺯﻯ ﻧﺮﺥ ﺍﺭﺯ ﺑﻪ ﺳﺮﻋﺖ ﺍﺟﺮﺍﻳﻰ
ﺷــﻮﺩ .ﺍﻭ ﻣﻌﺘﻘﺪ ﺍﺳــﺖ ﺑﺎﻳﺪ ﺑﺮﺍﻯ ﺻﺎﺩﺭﺍﺕ ﻳﺎﺭﺍﻧﻪ ﺩﺭ ﻧﻈﺮ ﮔﺮﻓﺖ ﻭ ﺍﺯ
ﺳــﻮﻯ ﺩﻳﮕﺮ ﺯﻣﻴﻨﻪ ﺗﻮﻟﻴﺪﺍﺕ ﻛﺸﻮﺭ ﺭﺍ ﺭﻗﺎﺑﺘﻰ ﻛﺮﺩ .ﺍﻳﻦ ﻋﻀﻮ ﻫﻴﺎﺕ
ﻧﻤﺎﻳﻨﺪﮔﺎﻥ ﺗﻬﺮﺍﻥ ﮔﻔﺖ :ﺩﺭ ﻧﻬﺎﻳــﺖ ﻓﻌﺎﻟﻴﺖ ﺭﺍﻳﺰﻥﻫﺎﻯ ﺑﺎﺯﺭﮔﺎﻧﻰ
ﺩﺭ ﺳــﻔﺎﺭﺗﺨﺎﻧﻪﻫﺎﻯ ﻛﺸﻮﺭﻫﺎﻯ ﻫﺪﻑ ﺑﻪ ﻛﻤﻚ ﺻﺎﺩﺭﺍﺕ ﻣﻰﺁﻳﻨﺪ.
ﺍﮔﺮ ﻫﻤﻪ ﺍﻳﻦ ﺍﺻﻮﻝ ﺩﺭ ﻛﺸــﻮﺭ ﻣﺎ ﺍﺟﺮﺍﻳﻰ ﺷﻮﺩ ﻭ ﺍﺯ ﺳﻮﻳﻰ ﻛﺎﻻﻫﺎﻳﻰ
ﻛﻪ ﺻﺎﺩﺭ ﻣﻰﺷــﻮﺩ ،ﺩﻳﮕﺮ ﻭﺍﺭﺩ ﻧﺸﻮﺩ ،ﺗﺮﺍﺯ ﺗﺠﺎﺭﻯ ﻣﺜﺒﺖ ﻭ ﺑﺎ ﺛﺒﺎﺗﻰ
ﺧﻮﺍﻫﻴﻢ ﺩﺍﺷﺖ.
ﻓﺮﻳﺎﻝ ﻣﺴﺘﻮﻓﻰ ،ﺭﻳﻴﺲ ﻛﻤﻴﺴــﻴﻮﻥ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺍﺗﺎﻕ ﺍﻳﺮﺍﻥ
ﻫﻢ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﻋﻠﻞ ﻛﺎﻫــﺶ ﺗﺮﺍﺯ ﺗﺠﺎﺭﻯ ﻛﺸــﻮﺭ ﻣﻰﮔﻮﻳﺪ :ﺗﻨﻬﺎ
ﺭﺍﻫﻜﺎﺭ ﻣﺜﺒﺖ ﺷﺪﻥ ﺗﺮﺍﺯ ﺗﺠﺎﺭﻯ ﺍﻓﺰﺍﻳﺶ ﺻﺎﺩﺭﺍﺕ ﺍﺳﺖ؛ ﺩﺭ ﻣﺮﺣﻠﻪ
ﻧﺨﺴــﺖ ،ﺻﺎﺩﺭﺍﺕ ﺑﺎﻳــﺪ ﺍﻓﺰﺍﻳﺶ ﻳﺎﺑﺪ ﻭ ﺳــﭙﺲ ﺑﺎﻳﺪ ﺑﺮﺍﻯ ﻛﺎﻫﺶ
ﻭﺍﺭﺩﺍﺕ ﻛﺎﻻﻫــﺎﻯ ﻏﻴﺮ ﺿﺮﻭﺭﻯ ﭼﺎﺭﻩﺍﻧﺪﻳﺸــﻰ ﻛﺮﺩ .ﺑﻨﺎ ﺑﻪ ﻧﻈﺮ ﺍﻳﻦ
ﻓﻌــﺎﻝ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ،ﭘﻴﮕﻴﺮﻯ ﺍﻳﻦ ﺑﺮﻧﺎﻣﻪ ﺑﺴــﺘﮕﻰ ﺑﻪ ﺍﻳﻦ ﺩﺍﺭﺩ
ﻛﻪ ﻛﺎﻻﻫﺎﻳﻰ ﺑﺘﻮﺍﻧﻴﻢ ﺗﻮﻟﻴﺪ ﻛﻨﻴﻢ ﻛﻪ ﻫﻢ ﻃﺎﻟﺐ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ؛ ﻳﻌﻨﻰ
ﻫﻢ ﺑﻪ ﻟﺤﺎﻅ ﻛﻴﻔﻰ ﺍﺳــﺘﺎﻧﺪﺍﺭﺩﻫﺎﻯ ﻻﺯﻡ ﺭﺍ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ ﻭ ﻫﻢ ﻗﺎﺩﺭ
ﺑﻪ ﺭﻗﺎﺑﺖ ﺩﺭ ﺑﺎﺯﺍﺭ ﺑﺎﺷــﺪ .ﺍﺯ ﺳــﻮﻳﻰ ﻛﺎﻻﻳﻰ ﻛﻪ ﺻﺎﺩﺭ ﻣﻰﺷــﻮﺩ ﻫﻢ
ﺑﺎﻳﺪ ﺑﺮﺍﻯ ﻛﺸــﻮﺭ ﺍﺭﺯﺵﺍﻓﺰﻭﺩﻩ ﺍﻳﺠﺎﺩ ﻛﻨــﺪ .ﺑﻪ ﻫﻤﻴﻦ ﺗﺮﺗﻴﺐ ﺑﺎﻳﺪ
ﻛﺎﻻﻫﺎﻳﻰ ﻛﻪ ﺳــﺒﺐ ﺍﻳﺠﺎﺩ ﺍﺭﺯﺵﺍﻓﺰﻭﺩﻩ ﻣﻰﺷﻮﻧﺪ ،ﺩﺭ ﺩﺳﺘﻮﺭ ﻛﺎﺭ
ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩﻫﺎﻯ ﻣﺎ ﻗﺮﺍﺭ ﺑﮕﻴﺮﺩ .ﻓﻌــﺎﻻﻥ ﻋﺮﺻﻪ ﺗﺠﺎﺭﺕ ﻣﻌﺘﻘﺪﻧﺪ
ﻣﻰﺗﻮﺍﻥ ﺑــﺎ ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯ ﻭ ﻣﺪﻳﺮﻳﺖ ﺩﻗﻴﻖ ،ﺍﺻﻼﺡ ﻓﻀﺎﻯ ﻛﺴــﺐ
ﻭ ﻛﺎﺭ ﻭ ﻭﺍﻗﻌﻰ ﻛﺮﺩﻥ ﻗﻴﻤﺖ ﺍﺭﺯ ﺷــﺮﺍﻳﻂ ﺭﺍ ﺑﺮﺍﻯ ﺗﻮﺳــﻌﻪ ﺻﺎﺩﺭﺍﺕ
ﻓﺮﺍﻫﻢ ﻛﺮﺩ؛ ﺷﺮﺍﻳﻄﻰ ﻛﻪ ﻣﻨﺠﺮ ﺑﻪ ﻣﺜﺒﺖ ﺷﺪﻥ ﻭ ﻣﺜﺒﺖ ﻣﺎﻧﺪﻥ ﺗﺮﺍﺯ
ﺗﺠﺎﺭﻯ ﺍﻳﺮﺍﻥ ﻣﻰﺷــﻮﺩ .ﺍﻣﺎ ﺭﻳﻴﺲ ﻛﻨﻔﺪﺭﺍﺳﻴﻮﻥ ﺻﺎﺩﺭﺍﺕ ﺍﻳﺮﺍﻥ ﺑﺎ
ﺍﺷﺎﺭﻩ ﺑﻪ ﻛﺎﻫﺶ ﺣﺪﻭﺩ 5ﺩﺭﺻﺪﻯ ﺻﺎﺩﺭﺍﺕ ﺩﺭ 5ﻣﺎﻩ ،96ﻣﻰﮔﻮﻳﺪ:
ﻧﺴــﺒﺖ ﺑﻪ 4ﻣﺎﻩ ﮔﺬﺷﺘﻪ ﺳﺮﻋﺖ ﺍﻳﻦ ﻛﺎﻫﺶ ﮔﺮﻓﺘﻪ ﺷﺪﻩ ،ﺍﻣﺎ ﺑﻪ ﻫﺮ
ﺣــﺎﻝ ﻫﺮ ﻣﻴﺰﺍﻥ ﻛﺎﻫﺶ ﺣﺘﻰ ﻛﻤﺘﺮ ﺍﺯ ﻳــﻚ ﺩﺭﺻﺪ ﻫﻢ ﺩﺭ ﺗﺠﺎﺭﺕ
ﺧﺎﺭﺟﻰ ﻋﺪﺩ ﺑﺰﺭﮔﻰ ﺭﺍ ﺗﺸــﻜﻴﻞ ﻣﻰﺩﻫﺪ ﻭ ﺗﺎﺛﻴﺮ ﻣﺴﺘﻘﻴﻢ ﻣﺜﺒﺖ ﺑﺎ
ﻣﻨﻔــﻰ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﺍﻗﺘﺼﺎﺩ ﺑﺮ ﺟﺎ ﻣﻰﮔﺬﺍﺭﺩ .ﺑﻪ ﮔﻔﺘﻪ ﻣﺤﻤﺪ ﻻﻫﻮﺗﻰ
ﺑﺎ ﻭﺟﻮﺩ ﺍﻳﻨﻜﻪ ﺳــﺮﻋﺖ ﻛﺎﻫﺶ ﻛﻤﺘﺮ ﺷــﺪﻩ ،ﺍﻣﺎ ﻫﻨﻮﺯ ﻭﺟﻮﺩ ﺩﺍﺭﺩ؛
ﺍﻳﻨﻜــﻪ ﭼﺮﺍ ﺍﻳﻦ ﺭﻭﻧﺪ ﺍﺩﺍﻣﻪ ﺩﺍﺭﺩ ﻭ ﺑﺎ ﻭﺟــﻮﺩ ﻫﺪﻑﮔﺬﺍﺭﻯﻫﺎﻳﻰ ﻛﻪ
ﺩﺭ 4 ،3ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ ﺑﺮﺍﻯ ﺻﺎﺩﺭﺍﺕ ﺍﻧﺠﺎﻡ ﺷﺪ ﻭ ﺭﺷﺪ 20ﺗﺎ 24
ﺩﺭﺻﺪﻯ ﺭﺍ ﻣﺒﻨﺎﻯ ﺍﻓﺰﺍﻳﺶ ﻗﺮﺍﺭ ﺩﺍﺩﻳﻢ؛ ﻫﻨﻮﺯ ﺗﻮﻓﻴﻖ ﺭﺳﻴﺪﻥ ﺑﻪ ﺁﻥ
ﺭﺍ ﻧﺪﺍﺷﺘﻪﺍﻳﻢ ﺑﻪ ﻋﻤﻠﻜﺮﺩ ﻣﺎ ﻣﺮﺑﻮﻁ ﻣﻰﺷﻮﺩ .ﻻﻫﻮﺗﻰ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ
»ﮔﺴﺘﺮﺵﺗﺠﺎﺭﺕ« ﺑﺮ ﺍﻳﻦ ﻧﻜﺘﻪ ﺍﺷﺎﺭﻩ ﻣﻰﻛﻨﺪ ﻛﻪ ﻣﺎ ﻫﺮﭼﻪ ﺑﻜﺎﺭﻳﻢ
ﻫﻤــﺎﻥ ﺭﺍ ﺑﺮﺩﺍﺷــﺖ ﻣﻰﻛﻨﻴﻢ ﻭ ﻭﺍﻗﻌﻴﺖ ﺍﻳﻦ ﺍﺳــﺖ ﻛﻪ ﻫﻴﭻ ﺍﻗﺪﺍﻡ
ﻣﻬﻤﻰ ﺩﺭ ﺯﻣﻴﻨﻪ ﺻﺎﺩﺭﺍﺕ ﺑﺮﺍﻯ ﺭﻓﻊ ﻣﻮﺍﻧﻊ ﺍﻧﺠﺎﻡ ﻧﺸــﺪﻩ ﻛﻪ ﺍﻟﺒﺘﻪ ﺑﻪ
ﻣﻌﻨﺎﻯ ﺍﻳﻦ ﻧﻴﺴﺖ ﻛﻪ ﺩﻭﻟﺖ ﺗﻼﺷﻰ ﻧﻜﺮﺩﻩ ﻭ ﺣﻤﺎﻳﺘﻰ ﻧﺪﺍﺷﺘﻪ؛ ﺑﻠﻜﻪ
ﺑﻪﺩﻟﻴﻞ ﻣﺸﻜﻼﺕ ﺑﻮﺩﺟﻪﺍﻯ ﻛﺸﻮﺭ ﻣﺎﻧﻨﺪ ﻛﺴﺮﻯ ﺩﺭﺁﻣﺪﻫﺎ ،ﭘﺎﻳﻴﻦ
ﺁﻣﺪﻥ ﻧﺮﺥ ﻧﻔﺖ ﻭ ﭘﺮﺩﺍﺧﺖ ﻳﺎﺭﺍﻧﻪﻫﺎ ﺩﺭ ﻋﻤﻞ ﺍﻣﻜﺎﻥ ﺍﻳﻨﻜﻪ ﺑﺘﻮﺍﻧﺪ ﺑﻪ
ﺑﺨﺶﻫﺎﻯ ﻣﻬﻢ ﺩﻳﮕﺮ ﻫﻢ ﺑﭙﺮﺩﺍﺯﺩ ﻭﺟﻮﺩ ﻧﺪﺍﺷﺘﻪ ﺍﺳﺖ؛ ﻳﻜﻰ ﺍﺯ ﺍﻳﻦ
ﺣﻮﺯﻩﻫﺎ ﺻﺎﺩﺭﺍﺕ ﻏﻴﺮﻧﻔﺘﻰ ﺍﺳــﺖ .ﺑﻪ ﮔﻔﺘﻪ ﺭﻳﻴﺲ ﻛﻨﻔﺪﺭﺍﺳــﻴﻮﻥ
ﺻــﺎﺩﺭﺍﺕ ﺍﻳﺮﺍﻥ ،ﺗﺎ ﺯﻣﺎﻧﻰ ﻛﻪ ﻣﺎ ﺍﻗــﺪﺍﻡ ﻣﻮﺛﺮ ﻭ ﻣﻬﻤﻰ ﺭﺍ ﺭﻗﻢ ﻧﺰﻧﻴﻢ،
ﺩﺳــﺘﺎﻭﺭﺩﻯ ﻫﻢ ﺷــﺎﻫﺪ ﻧﺨﻮﺍﻫﻴﻢ ﺑﻮﺩ ﻭ ﺍﮔﺮ ﺩﺭ ﻧﻈــﺎﻡ ،ﻣﺪﻳﺮﻳﺖ ﻭ
ﻋﻤﻠﻜﺮﺩ ﺧﻮﺩ ﺗﻐﻴﻴﺮﻯ ﺍﻳﺠﺎﺩ ﻭ ﺑﺴــﺘﺮﻫﺎ ﻭ ﺷﺮﺍﻳﻂ ﻣﻨﺎﺳﺐ ﺭﺍ ﻓﺮﺍﻫﻢ
ﻧﻜﻨﻴﻢ؛ ﺑﻪﻃﻮﺭ ﻗﻄﻊ ﻧﺒﺎﻳﺪ ﺍﻧﺘﻈﺎﺭ ﺩﺍﺷﺖ ﺑﺘﻮﺍﻧﻴﻢ ﺍﺯ ﻓﺮﺻﺖ ﺻﺎﺩﺭﺍﺕ
ﺑﻪ ﺳﻮﺩ ﻛﺸﻮﺭ ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﻴﻢ .ﺭﻳﻴﺲ ﻛﻨﻔﺪﺭﺍﺳﻴﻮﻥ ﺻﺎﺩﺭﺍﺕ ﺍﻳﺮﺍﻥ
ﺑﺎ ﺗﺎﻛﻴﺪ ﺑﺮﺍﻳﻨﻜﻪ ﻧﺨﺴــﺖ ﺑﺎﻳﺪ ﺑﺴــﺘﺮﻫﺎ ﻓﺮﺍﻫﻢ ﺷﻮﺩ ﻭ ﺑﻌﺪ ﺑﻪ ﺭﺷﺪ
ﺑﺮﺳــﻴﻢ ،ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﺑﺎﻳﺪ ﻓﻜﺮ ﺟﺪﻯ ﺑﺮﺍﻯ ﺍﻳﻦ ﺑﺨﺶ ﺷﻮﺩ .ﺑﻪ ﮔﻔﺘﻪ
ﻋﻀﻮ ﺷﻮﺭﺍﻯ ﮔﻔﺖﻭﮔﻮﻯ ﺩﻭﻟﺖ ﻭ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ،ﺑﻴﺸﺘﺮﻳﻦ ﺭﺷﺪ
ﻣﻨﻔﻰ ﺻﺎﺩﺭﺍﺕ ﺩﺭ 5ﻣﺎﻩ ﺍﻣﺴﺎﻝ ،ﺩﺭ ﺑﺨﺶ ﺳﺎﻳﺮ ﻛﺎﻻﻫﺎ ﺭﺥ ﺩﺍﺩﻩ ﻛﻪ
ﻣﺘﺎﺳﻔﺎﻧﻪ ﺍﻳﻦ ﻛﺎﻫﺶ ،ﺩﺭﺑﺎﺭﻩ ﻛﺎﻻﻫﺎﻳﻰ ﺑﻮﺩﻩ ﻛﻪ ﻣﻮﺭﺩ ﺗﻮﺟﻪ ﺍﻗﺘﺼﺎﺩ
ﻣﻘﺎﻭﻣﺘﻰ ﺍﺳﺖ ﻭ ﺍﺭﺯﺵﺍﻓﺰﻭﺩﻩ ﻭ ﺗﻮﻟﻴﺪ ﺑﻴﺸﺘﺮ ﺭﺍ ﺳﺒﺐ ﺷﺪﻩ ﻭ ﺍﻳﺠﺎﺩ
ﺍﺷــﺘﻐﺎﻝ ﻛﺮﺩﻩ ﺍﺳﺖ ﻭ ﺍﻟﺒﺘﻪ ﻛﻤﺘﺮ ﺷــﺎﻣﻞ ﻛﺎﻻﻫﺎﻯ ﺧﺎﻡ ﻣﻰﺷﻮﺩ.
ﻻﻫﻮﺗﻰ ﻣﺎﻧﻨﺪ ﺑﺮﺧﻰ ﺩﻳﮕﺮ ﺍﺯ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﺍﻳﻦ ﻛﺎﻫﺶ ﺻﺎﺩﺭﺍﺕ ﺭﺍ
ﻋﻼﻣﺖ ﻣﻨﻔﻰ ﻭ ﻫﺸﺪﺍﺭ ﺧﻄﺮﻯ ﺑﺮﺍﻯ ﻣﺮﺩﺍﻥ ﺗﺠﺎﺭﻯ ﺩﻭﻟﺖ ﻣﻰﺩﺍﻧﺪ
ﻭ ﻣﻰﮔﻮﻳﺪ :ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳــﺪ ﺗﺤﻘﻖ ﻫﺪﻑﮔﺬﺍﺭﻯ ﺍﻧﺠﺎﻡ ﺷﺪﻩ ﺑﺮﺍﻯ
ﺳﺎﻝ ،96ﻫﻤﭽﻮﻥ ﺳﺎﻝ 95ﺩﻭﺭ ﺍﺯ ﺩﺳﺘﺮﺱ ﺍﺳﺖ.
ﺳﺨﻦ ﺁﺧﺮ
ﻋﺎﻣــﻞ ﻣﻬﻢ ﺑﻌﺪﻯ ﻭﺍﻗﻌﻰ ﻧﺒﻮﺩﻥ ﻧﺮﺥ ﺍﺭﺯ ﺍﺳــﺖ ﻛﻪ ﺑﻪﻃﻮﺭ ﻛﻠﻰ
ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻭ ﺑﺎ ﺳــﺮﻛﻮﺏ ﺍﻳﻦ ﻧﺮﺥ ﺑﻪﻃﻮﺭ ﻗﻄﻊ ﻣﺎ ﺍﺯ ﺷﺮﺍﻳﻂ ﻣﻄﻠﻮﺏ
ﺻــﺎﺩﺭﺍﺕ ﻓﺎﺻﻠﻪ ﻣﻰﮔﻴﺮﻳﻢ .ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﺍﻗﺘﺼﺎﺩﻯ ﺑﺮ ﺍﻳﻦ ﺑﺎﻭﺭﻧﺪ
ﻛﻪ ﻭﺍﻗﻌﻰ ﺷــﺪﻥ ﻧــﺮﺥ ﺍﺭﺯ ﻭ ﺟﺬﺏ ﺳــﺮﻣﺎﻳﻪ ﺧﺎﺭﺟﻰ ﺍﺯ ﻣﻬﻢﺗﺮﻳﻦ
ﺷــﺎﻩﻛﻠﻴﺪﻫﺎﻯ ﺩﺳــﺘﻴﺎﺑﻰ ﺍﻗﺘﺼﺎﺩ ﺍﻳﺮﺍﻥ ﺑﻪ ﺭﻭﻧﻖ ﺗﺠﺎﺭﺕ ﻭ ﺗﻮﺳﻌﻪ
ﺻﺎﺩﺭﺍﺕ ﻫﺴــﺘﻨﺪ .ﺩﻭ ﺑﺮﻧﺎﻣــﻪﺍﻯ ﻛﻪ ﺩﺭ ﺻــﺪﺭ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﺩﻭﻟﺖ
ﻳﺎﺯﺩﻫﻢ ﻗﺮﺍﺭ ﺩﺍﺷــﺖ ﻭ ﺣﺎﻻ ﺩﺭ ﺩﻭﻟﺖ ﺩﻭﺍﺯﺩﻫﻢ ﻣﻰﺗﻮﺍﻥ ﺑﺎ ﭘﻴﮕﻴﺮﻯ
ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﺩﻭﻟﺖ ﭘﻴﺸــﻴﻦ ﺑﻪ ﺗﺤﻘﻖ ﺍﻳﻦ ﺩﻭ ﺑﺮﻧﺎﻣﻪ ﺩﺳــﺖ ﻳﺎﻓﺖ.
ﺩﺭ ﺍﻳﻦ ﺻﻮﺭﺕ ﺍﺳــﺖ ﻣﻰﺗﻮﺍﻥ ﺑﺎ ﺍﺣﻴﺎﻯ ﺭﻭﻧــﺪ ﻣﺜﺒﺖ ﺗﺮﺍﺯ ﺗﺠﺎﺭﻯ
ﺑﺮ ﻣﺜﺒﺖ ﺷــﺪﻥ ﺍﻳﻦ ﺗﺮﺍﺯ ﺍﺩﺍﻣﻪ ﺩﺍﺩ ﻭ ﺩﺭ ﻧﻬﺎﻳﺖ ﻣﺴــﻴﺮ ﺗﺎﺯﻩﺍﻯ ﺩﺭ
ﺍﻗﺘﺼﺎﺩ ﺍﻳﺮﺍﻥ ﺭﻗﻢ ﺯﺩ.
ﺑﺎﻧﻚﻫﺎ ﺍﻳﻦ ﺑﺎﺭ ﺑﻪ ﺗﻜﻠﻴﻒ ﻛﺎﻫﺶ ﻧﺮﺥ ﺳﻮﺩ ﺗﻦ ﺩﺍﺩﻧﺪ
ﭼﻨﺪ ﻫﻔﺘﻪ ﺍﺳــﺖ ﺍﺯ ﺍﺟﺮﺍﻯ ﺑﺨﺸﻨﺎﻣﻪ ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ
ﻣﺒﻨﻰ ﺑﺮ ﺍﻟﺰﺍﻡ ﺑﺎﻧﻚﻫﺎ ﺑﻪ ﻛﺎﻫﺶ ﻧﺮﺥ ﺳــﻮﺩ ﺳــﭙﺮﺩﻩ
ﻣﻰﮔــﺬﺭﺩ ﻭ ﺑﺎﺯﺭﺳــﺎﻥ ﺍﻳــﻦ ﺑﺎﻧﻚ ﺍﺯ ﻧﺘﻴﺠﻪ ﺑﺮﺭﺳــﻰ
ﻋﻤﻠﻜﺮﺩ ﺑﺎﻧﻚﻫﺎ ﺍﻋﻼﻡ ﺭﺿﺎﻳﺖ ﻣﻰﻛﻨﻨﺪ .ﮔﺰﺍﺭﺵﻫﺎﻯ
ﻣﻴﺪﺍﻧﻰ ﺩﺭ ﺷــﻌﺐ ﻧﻴﺰ ﺣﺎﻛﻰ ﺍﺯ ﺍﺧﺘﻼﻑﻧﻈﺮ ﺑﺎ ﺑﺮﺭﺳﻰ
ﺑﺎﻧــﻚ ﻣﺮﻛﺰﻯ ﻧﺒﻮﺩﻩ ﻭ ﺑﻪﻃﻮﺭ ﻋﻤــﺪﻩ ﺍﺯ ﺗﻦ ﺩﺍﺩﻥ ﺑﻪ
ﺗﻜﻠﻴﻒ ﺭﻋﺎﻳﺖ ﺳﻮﺩﻫﺎﻯ ﺑﺎﻧﻜﻰ ﻧﺸﺎﻥ ﺩﺍﺭﺩ.
ﻫﻤﺰﻣﺎﻥ ﺑﺎ 11ﺷــﻬﺮﻳﻮﺭ ،ﺷــﺒﻜﻪ ﺑﺎﻧﻜــﻰ ﻣﻠﺰﻡ ﺑﻪ
ﺍﺟﺮﺍﻯ ﺑﺨﺸــﻨﺎﻣﻪ ﻫﺸــﺖﺑﻨﺪﻯ ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ ﺩﺭ ﺑﺎﺭﻩ
ﻛﺎﻫﺶ ﺳــﻮﺩ ﺳﭙﺮﺩﻩ ﺑﺎﻧﻜﻰ ﺷــﺪ .ﺍﻟﺒﺘﻪ ﺳﻮﺩﻫﺎﻳﻰ ﻛﻪ
ﺳﺎﻝ ﮔﺬﺷــﺘﻪ ﺩﺭ ﺷــﻮﺭﺍﻯ ﭘﻮﻝ ﻭ ﺍﻋﺘﺒﺎﺭ ﻣﺼﻮﺏ ﺷﺪ
ﻃﻰ ﻣﺪﺕ ﺳــﭙﺮﻯ ﺷــﺪﻩ ﺟﺎﻯ ﭼﻨﺪﺍﻧــﻰ ﺩﺭ ﻭﻳﺘﺮﻳﻦ
ﺑﺎﻧﻚﻫﺎ ﻧﺪﺍﺷــﺖ ،ﺑﻪ ﮔﻮﻧﻪﺍﻯ ﻛﻪ ﺑﻪﻃﻮﺭﻋﻤﺪﻩ ﻧﺮﺥﻫﺎﻯ
ﺑﺎﻻﺗﺮ ﻭ ﺣﺘﻰ ﺑﻴﺶ ﺍﺯ 20ﺩﺭﺻﺪ ﺩﺭ ﻣﻘﺎﻳﺴــﻪ ﺑﺎ ﺳﻮﺩ
ﺳــﭙﺮﺩﻩ 15ﺩﺭﺻﺪ ﻣﺼﻮﺏ ﺑﺮﺍﻯ ﺣﺴــﺎﺏﻫﺎﻯ ﺳﺎﻻﻧﻪ
ﺍﺭﺍﺋﻪ ﻣﻰﺷﺪ .ﺑﺮ ﺍﻳﻦ ﺍﺳــﺎﺱ ﺑﺎﻧﻚﻫﺎ ﻣﻜﻠﻒ ﺷﺪﻧﺪ ﺩﺭ
ﻛﻨﺎﺭ ﺣﺬﻑ ﺳﻮﺩﻫﺎﻯ ﻗﺒﻠﻰ ﺍﺯ ﺳﭙﺮﺩﻩﻫﺎﻯ ﺟﺪﻳﺪ ،ﻫﻴﭻ
ﮔﺸﺎﻳﺶ ﺣﺴﺎﺑﻰ ﺑﺎ ﻧﺮﺥ ﺳﻮﺩ ﺑﻴﺶ ﺍﺯ 15ﺩﺭﺻﺪ ﺑﺮﺍﻯ
ﺳﭙﺮﺩﻩ ﻣﺪﺕﺩﺍﺭ ﻭ ﺣﺪﺍﻛﺜﺮ 10ﺩﺭﺻﺪ ﺑﺮﺍﻯ ﻛﻮﺗﺎﻩﻣﺪﺕ
ﺍﻧﺠﺎﻡ ﻧﺪﻫﻨﺪ ،ﺩﺭ ﻋﻴﻦ ﺣﺎﻝ ﻛﻪ ﺗﻤﺎﻣﻰ ﺣﺴﺎﺏﻫﺎ ﺑﺎﻳﺪ
ﻋﻠﻰﺍﻟﺤﺴﺎﺏ ﮔﺸــﺎﻳﺶ ﭘﻴﺪﺍ ﻛﻨﺪ .ﺍﺯ ﺳﻮﻯ ﺩﻳﮕﺮ ﻫﻴﭻ
ﺑﺎﻧﻜﻰ ﻣﺠﻮﺯ ﻭﺍﺭﻳﺰ ﻳﺎ ﺑﺮﺩﺍﺷــﺖ ﺑﻪ ﺣﺴﺎﺏﻫﺎﻯ ﺳﭙﺮﺩﻩ
ﺟﺪﻳﺪ ﻭ ﻗﺒﻠﻰ ﻛﻪ ﺑﺎ ﻧﺮﺥﻫﺎﻯ ﺑﺎﻻﺗﺮﻯ ﺑﺎﺯ ﺷــﺪﻩ ﺑﻮﺩﻧﺪ،
ﻧﺪﺍﺷــﺘﻪ ﻭ ﺩﺭ ﺻﻮﺭﺕ ﺍﻧﺠﺎﻡ ﺍﻳﻦ ﻛﺎﺭ ﺳــﭙﺮﺩﻩ ﻣﺮﺑﻮﻁ
ﻣﺸــﻤﻮﻝ ﺟﺮﻳﻤﻪ ﺧﻮﺍﻫﺪ ﺷﺪ .ﻫﺮ ﭼﻨﺪ ﺍﻳﻦ ﺣﺴﺎﺏﻫﺎ
ﻧﻴﺰ ﺩﺭ ﭘﺎﻳﺎﻥ ﻣﻬﻠﺖ ﻗﺮﺍﺭﺩﺍﺩ ﻭ ﺩﺭ ﺯﻣﺎﻥ ﺳﺮ ﺭﺳﻴﺪ ﺑﺎﻳﺪ
ﺑﺮﺍﺳــﺎﺱ ﺑﺨﺸــﻨﺎﻣﻪ ﺟﺪﻳﺪ ﺗﻐﻴﻴﺮ ﻣﺎﻫﻴﺖ ﺩﻫﺪ .ﺍﻳﻦ
ﺩﺭ ﺣﺎﻟﻰ ﺍﺳــﺖ ﻛﻪ ﺗﺎﺯﻩﺗﺮﻳﻦ ﮔﺰﺍﺭﺵ ﺑﺎﺯﺭﺳــﺎﻥ ﺑﺎﻧﻚ
ﻣﺮﻛﺰﻯ ﺍﺯ ﭘﺎﻳﺶ 1000ﺷﻌﺒﻪ ﺩﺭ ﺳﺮﺍﺳﺮ ﻛﺸﻮﺭ ﺍﺯ ﺍﻳﻦ
ﺣﻜﺎﻳﺖ ﺩﺍﺭﺩ ﻛﻪ ﺑﺎﻧﻚﻫﺎ ﺩﺭ ﺍﺟﺮﺍﻯ ﺑﺨﺸﻨﺎﻣﻪ ﻫﻤﻜﺎﺭﻯ
ﻣﻨﺎﺳﺒﻰ ﺩﺍﺷﺘﻪ ﻭ ﺑﻪ ﻏﻴﺮ ﺍﺯ ﭼﻨﺪ ﻣﻮﺭﺩ ﺍﻓﺘﺘﺎﺡ ﺣﺴﺎﺏ
ﺟﺪﻳــﺪ ﺑﺎ ﻏﻴﺮ ﺍﺯ ﻧﺮﺥﻫﺎﻯ ﺗﻌﻴﻴﻦ ﺷــﺪﻩ ﺍﻧﺠﺎﻡ ﻧﺸــﺪﻩ
ﻛﻪ ﺩﺭ ﺍﻳﻦ ﻣﻴﺎﻥ ﺑﺎ ﺑﺎﻧﻚﻫﺎ ﺧﺎﻃﻰ ﻧﻴﺰ ﺑﺮﺧﻮﺭﺩ ﺷــﺪﻩ
ﺍﺳﺖ .ﺍﮔﺮﭼﻪ ﮔﺰﺍﺭﺵ ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ ﺍﺯ ﻋﻤﻠﻜﺮﺩ 1000
ﺷــﻌﺒﻪ ﺍﺯ ﺑﻴــﻦ ﺣﺪﻭﺩ 23ﻫﺰﺍﺭ ﺷــﻌﺒﻪ ﻓﻌــﺎﻝ ﺑﺎﻧﻜﻰ
ﺍﻧﺠﺎﻡ ﺷــﺪﻩ ﻭ ﻧﻤﻰﺗﻮﺍﻧﺪ ﺗﺎﻳﻴﺪﻯ ﺑﺮ ﺍﺟﺮﺍﻯ ﺑﺨﺸــﻨﺎﻣﻪ
ﺩﺭ ﺗﻤﺎﻣــﻰ ﺷــﻌﺐ ﺑﺎﻧﻚﻫﺎ ﺑﺎﺷــﺪ ،ﺍﻣﺎ ﺑــﻪ ﻫﺮ ﺣﺎﻝ
ﺑﺮﺭﺳــﻰﻫﺎﻯ ﻣﻴﺪﺍﻧﻰ ﻧﻴﺰ ﻧﺸــﺎﻥ ﻣﻰﺩﻫﺪ ﻛﻪ ﺩﺭ ﺣﺎﻝ
ﺣﺎﺿﺮ ﺣﺘــﻰ ﺑﺎﻧﻚﻫﺎﻳﻰ ﻛﻪ ﭘﻴﺶﺗﺮ ﻧﺮﺥ ﻫﺎﻯ ﺳــﻮﺩ
ﺑــﺎﻻ ﭘﺮﺩﺍﺧﺘﻪ ﻭ ﺣﺘﻰ ﺩﺭ 2ﻳــﺎ 3ﺭﻭﺯ ﺍﺑﺘﺪﺍﻯ ﺍﺟﺮﺍﻯ
ﻧﮕﺎﻩ ﺭﻭﺯ
ﺷــﻴﻮﻩﻧﺎﻣﻪ ﻫﻤﭽﻨﺎﻥ ﺑﻪ ﺭﻭﻧﺪ ﻗﺒﻠﻰ ﺍﺩﺍﻣــﻪ ﻣﻰﺩﺍﺩﻧﺪ،
ﻓﻌــﻼ ﺑﺮﺍﺳــﺎﺱ ﺗﻜﻠﻴﻒ ﻣﺤﻮﻝ ﺷــﺪﻩ ﺑــﻪ ﺁﻧﻬﺎ ﭘﻴﺶ
ﻣﻰﺭﻭﻧﺪ .ﻫﺮ ﭼﻨﺪ ﺩﺭ ﺍﻳﻦ ﺑﻴﻦ ﻫﺴــﺘﻨﺪ ﺑﺎﻧﻚﻫﺎﻳﻰ ﻛﻪ
ﺑﻪ ﻃﺮﻗﻰ ﻫﻤﭽﻨﺎﻥ ﻧﺮﺥﻫــﺎﻯ ﺑﺎﻻﺗﺮﻯ ﺍﺭﺍﺋﻪ ﻣﻰﻛﻨﻨﺪ.
ﺑﺎ ﺍﻳﻦ ﺣﺎﻝ ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳــﺪ ﮔــﺬﺭ ﺯﻣﺎﻥ ﺩﺭ ﻋﻤﻠﻜﺮﺩ
ﺑﺎﻧﻚﻫــﺎ ﺩﺭ ﭼﻨﺪ ﻣﺎﻩ ﺁﻳﻨﺪﻩ ﺍﺳــﺖ ﻛﻪ ﻧﺸــﺎﻥ ﺧﻮﺍﻫﺪ
ﺩﺍﺩ ﺁﻳﺎ ﺍﻳﻦ ﺑﺎﺭ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺑﺮﺍﺳــﺎﺱ ﺷﻴﻮﻩﻧﺎﻣﻪ ﺣﺮﻛﺖ
ﻛﺮﺩﻩ ﻭ ﻧﺮﺥﻫﺎﻯ ﺳــﻮﺩ ﺭﺍ ﺑﻪﻃﻮﺭ ﻣﺘﻌﺎﺩﻝ ﻭ ﻳﻜﺪﺳــﺖ
ﺍﺟﺮﺍ ﻛﻨﻨﺪ ﻳﺎ ﺧﻴﺮ؟ ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ ﺍﻟﺒﺘﻪ ﻣﻌﺘﻘﺪ ﺍﺳــﺖ
ﺑﺮﺍﻯ ﺍﻳﻦ ﺑﺎﺭ ﺯﻣﻴﻨﻪﻫﺎﻯ ﻻﺯﻡ ﺑﺮﺍﻯ ﻛﺎﻫﺶ ﻧﺮﺥ ﺳــﻮﺩ
ﻭ ﭘﺎﻳﺒﻨﺪﻯ ﺑﺎﻧﻚﻫﺎ ﺑﻪ ﺷــﻴﻮﻩﻧﺎﻣﻪ ﺧﻮﺩ ﺭﺍ ﻓﺮﺍﻫﻢ ﻛﺮﺩﻩ
ﺍﺳــﺖ ﺑﻪﮔﻮﻧﻪﺍﻯ ﻛــﻪ ﺩﺭ ﺍﻗﺪﺍﻣﺎﺗﻰ ﺑﺮﺍﻯ ﺳــﺎﻣﺎﻧﺪﻫﻰ
ﻣﻮﺳﺴــﻪﻫﺎﻯ ﻏﻴﺮﻣﺠﺎﺯ ﺑﻪﻋﻨﻮﺍﻥ ﺭﻗﺒﺎﻯ ﻣﺨﺮﺏ ﺳﻮﺩ
ﺑﺎﻧﻜــﻰ ﺭﺍ ﺍﻧﺠﺎﻡ ﺩﺍﺩﻩ ،ﻭﺿﻌﻴﺖ ﺳــﻮﺩ ﻣﺸــﺎﺭﻛﺖ ﺩﺭ
ﺧﻮﺩﺭﻭﺳــﺎﺯﻯﻫﺎ ﺭﺍ ﺗﻌﺪﻳﻞ ،ﺑﺎﺯﺍﺭ ﺑﻴﻦ ﺑﺎﻧﻜﻰ ﺭﺍ ﻛﻨﺘﺮﻝ
ﻭ ﺑﺪﻫــﻰ ﺑﺎﻧﻚﻫﺎ ﺑﻪ ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ ﺭﺍ ﺑﻪ ﺧﻂ ﺍﻋﺘﺒﺎﺭﻯ
ﺗﺒﺪﻳﻞ ﻛﺮﺩﻩ ﺍﺳــﺖ ﻛﻪ ﻫﺮ ﻳﻚ ﻣﻰﺗﻮﺍﻧﻨﺪ ﻋﺎﻣﻠﻰ ﺑﺮﺍﻯ
ﺑﻪ ﻧﻈﻢ ﻛﺸﻴﺪﻥ ﺳﻮﺩ ﻭ ﻛﻤﻚ ﺑﻪ ﺭﻓﻊ ﺗﻨﮕﻨﺎﻯ ﺍﻋﺘﺒﺎﺭﻯ
ﺑﺎﻧﻚﻫﺎ ﺑﻪﻋﻨــﻮﺍﻥ ﻣﺎﻧﻌﻰ ﺑﺮﺍﻯ ﺍﺟﺮﺍﻯ ﻣﻨﻈﻢ ﻣﺼﻮﺑﺎﺕ
ﺷﻮﺭﺍﻯ ﭘﻮﻝ ﻭ ﺍﻋﺘﺒﺎﺭ ﺑﺎﺷﺪ /.ﺍﻳﺴﻨﺎ