روزنامه گسترش تجارت شماره 135
روزنامه گسترش تجارت شماره 135
ﻣﻴﻼﺩ ﺑﺎ ﺳﻌﺎﺩﺕ ﻧﺨﺴﺘﻴﻦ ﺍﺧﺘﺮ ﺗﺎﺑﻨﺎﻙ
ﺁﺳﻤﺎﻥ ﻭﻻﻳﺖ ﻭ ﺍﻣﺎﻣﺖ ﻣﺒﺎﺭﻛﺒﺎﺩ
ﺭﻭﺯﻧﺎﻣﻪ ﺗﺨﺼﺼﻰ ﺻﺒﺢ ﺍﻳﺮﺍﻥ
ﻧﺨﺴﺘﻴﻦ ﺍﻗﺪﺍﻡ ﺳﺎﻝ 96ﺩﻭﻟﺖ ﻳﺎﺯﺩﻫﻢ ﺩﺭ ﺭﺍﺳﺘﺎﻯ ﺣﻤﺎﻳﺖ ﺍﺯ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻞ ﺗﺸﺮﻳﺢ ﺷﺪ
ﺩﻭﺷﻨﺒﻪ
ﺍﻋﻤﺎﻝ ﺷﺮﺍﻳﻂ ﺟﺪﻳﺪ ﺑﺮﺍﻯ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ
21ﻓﺮﻭﺭﺩﻳﻦ 1396
12ﺭﺟﺐ1438
10ﺁﻭﺭﻳﻞ2017
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ﺳﺎﻝ ﺩﻭﻡ ﺷﻤﺎﺭﻩ 135ﭘﻴﺎﭘﻰ 8 284ﺻﻔﺤﻪ ﻗﻴﻤﺖ1000 :ﺗﻮﻣﺎﻥ
ﮔﻼﻳﻪ ﺍﺯ ﺁﻣﺎﺭﻫﺎﻯ ﻏﻠﻂ
ﻭ ﺗﺨﺮﻳﺐ ﺩﻭﻟﺖ
ﺍﻣﻜﺎﻧﺎﺕ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺑﺎﻧﻜﻰ ﺑﻪ
ﺧﻮﺩﭘﺮﺩﺍﺯﻫﺎ ﺧﺘﻢ ﻧﻤﻰﺷﻮﺩ
ﺻﻔﺤﻪ2
ﺻﻔﺤﻪ7
ﺑﻪ ﺟﺮﺍﺕ ﻣﻰﺗﻮﺍﻥ ﮔﻔﺖ ﺣﻤﺎﻳﺖ ﺍﺯ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻠﻰ ﻧﺨﺴﺘﻴﻦ ﻭ ﻣﻬﻢﺗﺮﻳﻦ ﮔﺎﻡ ﺭﺳﻴﺪﻥ ﺑﻪ ﺭﺷﺪ
ﺍﻗﺘﺼﺎﺩﻯ ﻭ ﺗﻮﺳــﻌﻪ ﻫﺮ ﻛﺸﻮﺭ ﺍﺳﺖ ،ﭼﺮﺍﻛﻪ ﺍﻳﻦ ﻣﻮﻟﻔﻪ ﺑﻪ ﺷﻜﻞ ﺯﻧﺠﻴﺮﻭﺍﺭ ﺷﺎﺧﺺﻫﺎﻯ ﻣﻬﻢ
ﺍﻗﺘﺼﺎﺩﻯ ﺭﺍ ﺑﻪ ﻫﻤﺮﺍﻩ ﺩﺍﺭﺩ؛ ﺍﺯ ﺍﺷــﺘﻐﺎﻝ ﭘﺎﻳﺪﺍﺭ ﻭ ﺭﺷﺪ ﺻﺎﺩﺭﺍﺕ ﺗﺎ ﻗﺪﺭﺗﻤﻨﺪﻯ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ
ﻭ ﺭﻗﺎﺑﺖ ﭘﺬﻳﺮﻯ ﻣﺤﺼﻮﻻﺕ 3 ،2 .ﺳــﺎﻟﻰ ﺍﺳــﺖ ﺳﻌﻰ ﺷــﺪﻩ ﺑﺮﺍﻯ ﺣﻤﺎﻳﺖ ﺍﺯ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻠﻰ
ﺍﻗﺪﺍﻣﺎﺗﻰ ﺍﻧﺠﺎﻡ ﺷﻮﺩ؛ ﭼﻪ ﺣﻤﺎﻳﺖﻫﺎﻯ ﺩﺍﺧﻠﻰ ﻭ ﭼﻪ ﻓﺮﻫﻨﮓﺳﺎﺯﻯ ﺩﺭ ﺭﺳﺎﻧﻪ ﻣﻠﻰ .ﻧﺎﻣﮕﺬﺍﺭﻯ
ﺳــﺎﻝ 96ﻧﻴﺰ ﺩﺭ ﺭﺍﺳــﺘﺎﻯ ﻫﻤﻴﻦ ﻣﻬﻢ ،ﺍﺯ ﺳــﻮﻯ ﺭﻫﺒﺮ ﻣﻌﻈﻢ ﺍﻧﻘﻼﺏ ﺍﻋــﻼﻡ ﻭ ﺑﺎ »ﺍﻗﺘﺼﺎﺩ
ﻣﻘﺎﻭﻣﺘﻰ؛ ﺗﻮﻟﻴﺪ ﻭ ﺍﺷﺘﻐﺎﻝ« ﺁﻏﺎﺯ ﺷﺪ .ﺩﺭ ﻧﺨﺴﺘﻴﻦ ﺍﺗﻔﺎﻕ ﻣﺤﺴﻮﺱ ﺳﺎﻝ ،96ﺩﻭﻟﺖ ﻳﺎﺯﺩﻫﻢ
ﺗﻮﺍﻧﺴﺖ ﮔﺎﻡ ﺩﻳﮕﺮﻯ ﺩﺭ ﺍﻳﻦ ﺑﺨﺶ ﺑﺮﺩﺍﺭﺩ ﻛﻪ ﻣﺮﺑﻮﻁ ﺑﻪ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﺍﺳﺖ ﻭ ﺑﺮﻫﻤﻴﻦ ﺍﺳﺎﺱ
ﺷــﺮﺍﻳﻂ ﺟﺪﻳﺪﻯ ﻭﺿﻊ ﺷﺪ .ﺍﺳــﺘﻘﺮﺍﺭ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ ﺩﺭ ﻣﺒﺎﺩﻯ ﻭﺭﻭﺩﻯ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻭ ﺍﺯ ﻫﻤﻪ
ﻣﻬﻤﺘﺮ ﺗﺨﻔﻴﻒ ﻧﺪﺍﺷــﺘﻦ ﺗﻌﺮﻓﻪﺍﻯ ﻣﺤﺼﻮﻻﺗﻰ ﻛﻪ ﺩﺭ ﻓﻬﺮﺳﺖ ﺗﺠﺎﺭﺕ ﺗﺮﺟﻴﺤﻰ ﻗﺮﺍﺭ ﺩﺍﺭﺩ ﺍﺯ
ﻧﻜﺎﺕ ﻣﻬﻤﻰ ﺍﺳﺖ ﻛﻪ ﺑﻪ ﺗﺎﺯﮔﻰ ﺍﺯ ﺳﻮﻯ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ ﺍﺑﻼﻍ ﺷﺪﻩ ﺍﺳﺖ.
ﺩﺭ ﻫﻤﻴﻦ ﺣﺎﻝ ﻣﻌﺎﻭﻥ ﻓﻨﻰ ﻭ ﺍﻣﻮﺭ ﮔﻤﺮﻛﻰ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ ﺍﺯ ﻣﻮﺍﻓﻘﺖ ﺑﺎ ﺷﻮﺭﺍﻯﻋﺎﻟﻰ ﻣﻨﺎﻃﻖ
ﺁﺯﺍﺩ ﻭ ﻭﻳﮋﻩ ﺍﻗﺘﺼﺎﺩﻯ ﺩﺭ ﭼﻨﺪ ﻣﻮﺭﺩ ﺧﺒﺮ ﺩﺍﺩﻩ ﻭ ﮔﻔﺘﻪ؛ ﺑﺨﺸﻨﺎﻣﻪ ﺟﺪﻳﺪ ﺩﺭ ﺭﺍﺳﺘﺎﻯ ﺣﻤﺎﻳﺖ
ﺍﺯ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻠﻰ ﺍﺳﺖ ﻛﻪ ﻣﻮﺭﺩ ﺗﺎﻛﻴﺪ ﺭﻫﺒﺮ ﻣﻌﻈﻢ ﺍﻧﻘﻼﺏ ﻧﻴﺰ ﺑﻮﺩﻩ ﺍﺳﺖ.
ﺻﻔﺤﻪ 3
ﺳﻴﻨﻤﺎ ،ﺍﺑﺰﺍﺭﻯ ﻗﺪﺭﺗﻤﻨﺪ ﺑﺮﺍﻯ ﺗﺒﻠﻴﻐﺎﺕ ﮔﺮﺩﺷﮕﺮﻯ
ﺑﺮﺍﻯ ﺗﺒﻠﻴﻐﺎﺕ ﮔﺮﺩﺷﮕﺮﻯ ﺭﺳﺎﻧﻪﻫﺎ ﺍﺑﺰﺍﺭ ﻣﻨﺎﺳﺒﻰ ﻫﺴﺘﻨﺪ .ﺯﻣﺎﻧﻰ ﻛﻪ ﺩﺭ ﺭﺳﺎﻧﻪﻫﺎﻯ ﻣﻌﺘﺒﺮ ﺩﻧﻴﺎ ﻣﺎﻧﻨﺪ ﮔﺎﺭﺩﻳﻦ ﺟﺎﺫﺑﻪﻫﺎﻯ ﮔﺮﺩﺷﮕﺮﻯ ﺍﻳﺮﺍﻥ
ﺗﺒﻠﻴﻎ ﻣﻰﺷﻮﺩ ﻣﻴﺰﺍﻥ ﺟﺬﺏ ﮔﺮﺩﺷﮕﺮﺍﻥ ﻧﻴﺰ ﺍﻓﺰﺍﻳﺶ ﻣﻰﻳﺎﺑﺪ ﺍﻣﺎ ﻫﻴﭻ ﺍﺑﺰﺍﺭﻯ ﮔﻮﻳﺎﺗﺮ ﻭ ﺟﺬﺍﺏﺗﺮ ﺍﺯ ﺳﻴﻨﻤﺎ ﻧﻴﺴﺖ .ﻳﻜﻰ ﺍﺯ ﻛﺎﺭﮔﺮﺩﺍﻧﺎﻥ ﻣﻄﺮﺡ
ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻛﻪ ﻣﻜﺎﻥﻫﺎﻯ ﮔﺮﺩﺷــﮕﺮﻯ ﺑﻪﻭﻳﮋﻩ ﺩﺭ ﻣﻨﺎﻃﻖ ﺑﻮﻣﻰ ﻭ ﺭﻭﺳــﺘﺎﻳﻰ ﺭﺍ ﺑﺮﺍﻯ ﻓﻴﻠﻤﺒﺮﺩﺍﺭﻯ ﺍﻧﺘﺨﺎﺏ ﻣﻰﻛﺮﺩ ﻋﺒﺎﺱ ﻛﻴﺎﺭﺳــﺘﻤﻰ ﺑﻮﺩ،
ﻧﻤﺎﻳﺶ ﻓﻴﻠﻢﻫﺎﻯ ﺍﻭ ﺩﺭ ﻋﺮﺻﻪ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻣﻮﺟﺐ ﺷــﺪ ﺗﺎ ﺟﺎﺫﺑﻪﻫﺎﻯ ﻃﺒﻴﻌﻰ ﺍﻳﺮﺍﻥ ﺑﻪ ﺟﻬﺎﻧﻴﺎﻥ ﻣﻌﺮﻓﻰ ﺷــﻮﻧﺪ .ﺻﻨﻌﺖ ﺳﻴﻨﻤﺎ ﺍﺑﺰﺍﺭ ﻣﻨﺎﺳﺒﻰ
ﺑﺮﺍﻯ ﺗﺒﻠﻴﻎ ﻭ ﻣﻌﺮﻓﻰ ﻇﺮﻓﻴﺖﻫﺎﻯ ﮔﺮﺩﺷﮕﺮﻯ ﺑﻪ ﺷﻤﺎﺭ ﻣﻰﺭﻭﺩ ﻭ ﺑﻪ ﻫﻤﻴﻦ ﻣﻨﻈﻮﺭ ﺑﺴﻴﺎﺭﻯ ﺍﺯ ﻛﺸﻮﺭﻫﺎ ﺍﺯ ﻓﻴﻠﻤﺴﺎﺯﺍﻥ ﻭ ﻛﺎﺭﮔﺮﺩﺍﻧﺎﻥ ﺩﻳﮕﺮ ﻛﺸﻮﺭﻫﺎ
ﺩﻋﻮﺕ ﻣﻰﻛﻨﻨﺪ ﺩﺭ ﻛﺸﻮﺭ ﺁﻧﻬﺎ ﻓﻴﻠﻢ ﺑﺴﺎﺯﻧﺪ ﻭ ﺣﺘﻰ ﺑﺮﺍﻯ ﺁﻧﻬﺎ ﺗﺨﻔﻴﻒﻫﺎﻯ ﻭﻳﮋﻩﺍﻯ ﺩﺭ ﻧﻈﺮ ﻣﻰﮔﻴﺮﻧﺪ.
ﺻﻔﺤﻪ 5
ﻧﺒﻮﺩ ﺗﻌﺎﻣﻞ ﺷﻬﺮﺩﺍﺭﻯ ﺑﺎ ﺍﺗﺤﺎﺩﻳﻪﻫﺎ
ﺩﺭ ﻃﺮﺡ ﺳﺎﻣﺎﻧﺪﻫﻰ ﻛﻴﻮﺳﻚﻫﺎ
ﻧﮕﺎﻫﻰ ﺑﻪ ﺳﻨﺪ ﻣﻮﺍﻧﻊ ﻛﺴﺐﻭﻛﺎﺭ
ﺩﺭ ﺣﻮﺯﻩ ﻓﺎﻭﺍ
ﺑﻪ ﺍﻋﺘﻘﺎﺩ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ،ﺷــﺮﻛﺖ ﺳﺎﻣﺎﻧﺪﻫﻰ ﺻﻨﺎﻳﻊ
ﻭ ﻣﺸــﺎﻏﻞ ﺷــﻬﺮ ﺗﻬﺮﺍﻥ ﺩﺭ ﺻﻮﺭﺗــﻰ ﻣﻰﺗﻮﺍﻧﺪ ﺍﻣﻴــﺪﻭﺍﺭ ﺑﻪ ﺍﺟﺮﺍﻳﻰ
ﺷــﺪﻥ ﻃﺮﺡﻫﺎﻯ ﺧﻮﺩ ﺑﺎﺷــﺪ ﻛﻪ ﺍﺗﺤﺎﺩﻳﻪﻫﺎﻯ ﻣﺮﺑﻮﻁ ﺭﺍ ﺩﺭ ﺟﺮﻳﺎﻥ
ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﺧﻮﺩ ﻗﺮﺍﺭ ﺑﺪﻫﺪ .ﺍﻳﻦ ﻣﺴــﺌﻠﻪ ﺑﺎﻋــﺚ ﺍﻳﺠﺎﺩ ﺗﻌﺎﻣﻞ ﺑﻴﻦ
ﺍﺗﺤﺎﺩﻳﻪ ﻭ ﺳﺎﺯﻣﺎﻥ ﺧﻮﺍﻫﺪ ﺷﺪ ﻭ ﺩﺭ ﻧﻬﺎﻳﺖ ﺍﺟﺮﺍﻳﻰ ﺷﺪﻥ ﻃﺮﺡ ﺭﺍ ﺑﺎ
ﻣﻮﻓﻘﻴﺖ ﺑﻪﻫﻤﺮﺍﻩ ﺧﻮﺍﻫﺪ ﺁﻭﺭﺩ.
ﺻﻔﺤﻪ 3
ﺣﻮﺯﻩ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﻳﻜﻰ ﺍﺯ ﺷــﺎﺧﻪﻫﺎﻯ ﻛﺴﺐﻭﻛﺎﺭ ﺍﺳﺖ ﻛﻪ
ﺍﺯ ﺁﺳﻴﺐﻫﺎ ﻭ ﻣﻮﺍﻧﻌﻰ ﻛﻪ ﺑﻪ ﻭﺍﺳﻄﻪ ﻛﻬﻨﮕﻰ ﻭ ﺷﻔﺎﻑ ﻧﺒﻮﺩﻥ ﻗﻮﺍﻧﻴﻦ
ﭘﺪﻳــﺪ ﺁﻣﺪﻩ ،ﺑﻰﻧﺼﻴﺐ ﻧﻤﺎﻧﺪﻩ ﺍﺳــﺖ .ﻫﺮﭼﻨﺪ ﭼﻨﺪﻯ ﭘﻴﺶ ﺳــﻨﺪ
ﻣﻮﺍﻧﻊ ﻛﺴــﺐﻭﻛﺎﺭ ﺩﺭ ﺣﻮﺯﻩ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﻭ ﺍﺭﺗﺒﺎﻃﺎﺕ ﺗﺼﻮﻳﺐ
ﻭ ﻣﻨﺘﺸــﺮ ﺷﺪ ،ﺍﻣﺎ ﻫﻨﻮﺯ ﺗﺎ ﻋﻤﻠﻰ ﺷــﺪﻥ ﺭﺍﻩﺣﻞﻫﺎﻯ ﺑﺮﺩﺍﺷﺘﻦ ﺍﻳﻦ
ﻣﻮﺍﻧﻊ ﺩﺭ ﭼﺎﺭﭼﻮﺏ ﻗﺎﻧﻮﻥ ﺭﺍﻩ ﺯﻳﺎﺩﻯ ﺑﺎﻗﻰﻣﺎﻧﺪﻩ ﺍﺳﺖ .ﺻﻔﺤﻪ 6
ﺳﺮﻣﻘﺎﻟﻪ
ﮔﻔﺖ ﻭ ﮔﻮ
ﻣﺪﻳﺮﻳﺖﻫﺎﻯ ﻋﺎﺷﻖ ﺗﻤﻠﻖ
ﺍﺯ ﻧﻘﺪ ﻋﻤﻠﻜﺮﺩ ﺳﺎﺯﻣﺎﻥ ﺧﻮﺩ
ﻣﻰﺗﺮﺳﻨﺪ ﺻﻔﺤﻪ 2
ﻳﺎﺩﺩﺍﺷﺖﻫﺎ
ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﻣﻮﻓﻖ
ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﺩﺭ CIP
ﻓﺮﻭﺩﮔﺎﻩ ﺍﻣﺎﻡ ﺻﻔﺤﻪ 8
ﺳﻴﺎﺳﺖﻫﺎﻳﻰ ﻛﻪ
ﺑﻪ ﺿﺮﺭ ﺗﻮﻟﻴﺪ ﺗﻤﺎﻡ ﺷﺪ
ﺻﻔﺤﻪ 3
»ﺳﻴﻨﻤﺎ«
ﺩﺳﺖ ﺍﺳﻜﻨﺎﺱ ﺍﺯ ﻣﺒﺎﺩﻻﺕ
ﻣﺰﻳﺘﻰ ﺑﺮﺍﻯ ﺟﺬﺏﮔﺮﺩﺷﮕﺮ
ﺭﻭﺯﺍﻧﻪ ﻛﻮﺗﺎﻩ ﺷﻮﺩ
ﺻﻔﺤﻪ 5
ﺻﻔﺤﻪ 7
ﺧﻄﺮ ﺩﺭ ﻛﻤﻴﻦ ﺳﺎﻛﻨﺎﻥ
ﻣﺤﺪﻭﺩﻩ ﺧﻄﻮﻁ ﺭﻳﻠﻰ
ﺻﻔﺤﻪ 8
ﺗﺠﺎﺭﺕ
ﻛﻼﻥ
ﺩﻭﺷﻨﺒﻪ
21ﻓﺮﻭﺭﺩﻳﻦ 1396
12ﺭﺟﺐ1438
10ﺁﻭﺭﻳﻞ2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /135ﭘﻴﺎﭘﻰ284
2
ﺳﺮﻣﻘﺎﻟﻪ
ﻣﺪﻳﺮﻳﺖﻫﺎﻯ ﻋﺎﺷﻖ ﺗﻤﻠﻖ
ﺍﺯ ﻧﻘﺪ ﻋﻤﻠﻜﺮﺩ ﺳﺎﺯﻣﺎﻥ
ﺧﻮﺩ ﻣﻰﺗﺮﺳﻨﺪ
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ﺑﻪ ﻧﺎﻡ ﺍﻭ ﻛﻪ ﻫﺮ ﭼﻪ ﺑﺨﻮﺍﻫﺪ ﻫﻤﺎﻥ ﻣﻰﺷﻮﺩ
ﻧﺎﺻﺮ ﺑﺰﺭﮔﻤﻬﺮ
ﻣﺪﻳﺮ ﻣﺴﺌﻮﻝ
ﺩﻭﺳــﺖ ﻋﺰﻳــﺰ ﺭﻭﺯﻧﺎﻣﻪﻧﮕﺎﺭﻡ -ﻣﺤﻤﺪ ﺁﻗــﺎﺯﺍﺩﻩ -ﺭﻭﺯﻯ ﺩﺭ
ﺭﻭﺯﻧﺎﻣﻪﺍﻯ ﻧﻮﺷــﺘﻪ ﺑﻮﺩ» :ﻭﻗﺘﻰ ﺑﺎ ﺍﺭﺍﺩﻩ ﻳﻚ ﻧﻔﺮ ﺑﺘﻮﺍﻥ ﻛﺴــﻰ
ﺭﺍ ﺍﺯ ﻧــﺎﻥ ﺧﻮﺭﺩﻥ ﺍﻧﺪﺍﺧﺖ ،ﺣﺘﻤﺎ ﻣﻰﺗﻮﺍﻥ ﺍﻭ ﺭﺍ ﻭﺍﺩﺍﺭ ﻛﺮﺩ ﺯﺑﺎﻥ
ﺑﻪ ﺳــﺘﺎﻳﺶ ﻫﻤﺎﻥ ﻳﻚ ﻧﻔﺮ ﺑﺎﺯ ﻭ ﻭﺟﻮﺩ ﻣﺴــﺘﻘﻞ ﺧﻮﺩ ﺭﺍ ﻧﻔﻰ
ﻛﻨﺪ ﻭ ﻫﺮﭼﻪ ﻓﺮﺍﺩﺳﺘﺎﻥ ﺑﺮ ﺯﺑﺎﻥ ﻣﻰﺁﻭﺭﻧﺪ ،ﺗﻜﺮﺍﺭ ﻛﻨﺪ ﻭ ﺗﻦ ﺑﻪ
ﻣﻨﻄﻖ ﺍﻭ ﺑﺪﻫﺪ .ﺳــﺎﺯﻣﺎﻥﻫﺎ ،ﺩﻧﻴﺎﻯ ﻋﺠﻴﺒﻰ ﺩﺍﺭﻧﺪ ،ﺍﮔﺮ ﻓﺮﺩﻯ
ﺍﺯ ﺳــﺮ ﻏﻔﻠﺖ ﻳﺎ ﻏــﺮﻭﺭ ﺟﻮﺍﻧﻰ ﻭ ﻻﺍﻗﻞ ﺑﻪ ﺩﻟﻴﻞ ﭘﺎﺳــﺨﮕﻮﻳﻰ
ﺑــﻪ ﻭﺟﺪﺍﻧﻰ ﻛﻪ ﺑﻪﻃﻮﺭ ﻣﺪﺍﻭﻡ ﻫﺸــﺪﺍﺭ ﻣﻰﺩﻫــﺪ ،ﺍﻧﺘﻘﺎﺩﻯ ﺍﺯ
ﻣﺪﻳﺮﻳﺖ ﺭﺍ ﻣﻄﺮﺡ ﻛﻨﺪ» ،ﺍﺧﺮﺍﺝ« ﻓﻮﺭﻯﺗﺮﻳﻦ ﺟﻮﺍﺑﻰ ﺍﺳﺖ ﻛﻪ
ﺑــﻪ ﺍﻭ ﻣﻰﺩﻫﻨﺪ .ﺍﻳﻦ ﻛﺎﺭﻣﻨﺪ ﻳﺎﺩ ﻣﻰﮔﻴﺮﺩ ﻛﻪ ﺑﺎ ﺯﺑﺎﻥ ﺳــﺮﺥ،
ﺍﺳﻜﻨﺎﺱﻫﺎﻯ ﺳﺒﺰﻯ ﻛﻪ ﺳﺮ ﺑﺮﺝ ﻣﻰﮔﻴﺮﺩ ﺭﺍ ﺑﺮ ﺑﺎﺩ ﻧﺪﻫﺪ«.
ﺩﺭ ﻧــﮕﺎﻩ ﺍﻗﺘﺼﺎﺩﻯ ﺁﻗــﺎﺯﺍﺩﻩ ،ﭼﻨﺪ ﻧﻜﺘــﻪ ﺣﺎﺋﺰﺍﻫﻤﻴﺖ ﺑﻮﺩ،
ﻛﻪ ﺑﻪ ﺯﺑﺎﻥ ﺳــﺎﺩﻩﺗﺮ ﭼﻨﻴﻦ ﺍﺳــﺖ :ﻫﺮ ﻛﺲ ﻛﻪ ﺭﻳﻴﺲ ﺍﺳﺖ
ﻭ ﻣﺴــﺌﻮﻟﻴﺘﻰ ﺩﺍﺭﺩ ﻣﻰﺗﻮﺍﻧﺪ ﺯﻳﺮﺩﺳــﺘﺎﻥ ﺭﺍ ﻣﺠﺒﻮﺭ ﻛﻨﺪ ﺍﺯ ﺍﻭ
ﺗﻌﺮﻳــﻒ ﻭ ﺗﻤﺠﻴﺪ ﻛﻨﻨﺪ ﻭ ﻛﺎﺭﻣﻨﺪ ﺑﺎﻳﺪ ﺗﻦ ﺑﻪ ﻣﻨﻄﻖ ﺑﻰﻣﻨﻄﻖ
ﺁﻧﻬﺎ ﺑﺪﻫﺪ ﻭ ﺍﮔﺮ ﭘﺎﺳــﺦ ﻣﻨﺎﺳﺐ ﺑﺪﻫﺪ ،ﺍﺧﺮﺍﺝ ﻣﻰﺷﻮﺩ ﻭ ﺑﺮﺍﻯ
ﻫﻤــﻪ ﻋﻤﺮ ﻳــﺎﺩ ﻣﻰﮔﻴﺮﺩ ﺑﻪ ﺩﻟﻴﻞ ﺣﻘــﻮﻕ ﻭ ﻣﺰﺍﻳﺎ ،ﺣﺮﻓﻰ ﺟﺰ
ﺳﻜﻮﺕ ﻭ ﺍﻃﺎﻋﺖ ﻧﺰﻧﺪ ﻭ. ...
ﺍﻳــﻦ ﻧﮕﺎﻩ ﻛﻪ ﺑﺎ ﺳــﺮﻳﺎﻝ ﻃﻨــﺰ ﺗﻠﻮﻳﺰﻳﻮﻧــﻰ »ﭘﺎﻭﺭﭼﻴﻦ« ﺑﻪ
ﮔﻮﻧــﻪﺍﻯ ﺩﻳﮕﺮ ﺑﺮﺍﻯ ﻣﺪﺗﻰ ﻧﻤﺎﺩﻳﻦ ﺷــﺪ ﻭ ﺣﻜﺎﻳﺖ ﻛﺎﺭﻣﻨﺪﻯ
ﻛﻪ ﺳــﺮﺵ ﺭﺍ ﺭﻭﻯ ﻣﻴﺰ ﻣﻰﮔﺬﺍﺷﺖ ﺗﺎ ﻣﻮﺭﺩ ﺗﻔﻘﺪ ﺭﻳﻴﺲ ﻗﺮﺍﺭ
ﮔﻴﺮﺩ ،ﺍﺳــﺒﺎﺏ ﺷــﻮﺧﻰ ﻭ ﻃﻨﺰ ﻣﺮﺩﻡ ﻭ ﻛﺎﺭﻛﻨﺎﻥ ﺭﺍ ﺩﺭﺟﺎﻣﻌﻪ
ﻓﺮﺍﻫﻢ ﻛﺮﺩ.
ﺭﻳﻴﺲ ﻳﻚ ﺳــﺎﺯﻣﺎﻥ ﺑﺮﺍﻳﻢ ﺗﻌﺮﻳﻒ ﻣﻰﻛــﺮﺩ ﻛﻪ ﻓﺮﺩﻯ ﻭﺍﺭﺩ
ﺍﺗﺎﻕ ﺍﻭ ﺷــﺪﻩ ﺍﺳﺖ ،ﻓﻮﺭﻯ ﺳﺮﺵ ﺭﺍ ﺭﻭﻯ ﻣﻴﺰ ﮔﺬﺍﺷﺘﻪ ﻭ ﮔﻔﺘﻪ
ﺍﺳﺖ :ﺍﻯ ﺟﻮﻥ ،ﻧﻔﺲ ﻣﻦ ﺑﻴﺪﻯ!
ﺑﻌﻀﻰ ﺍﺯ ﺩﻭﺳﺘﺎﻥ ﻫﻤﻴﺸﻪ ﮔﻠﻪ ﺩﺍﺷﺘﻪ ﻭ ﺩﺍﺭﻧﺪ ﻛﻪ ﻣﻘﺎﻟﻪﻫﺎﻯ
ﺷﻤﺎ ﻣﻄﺒﻮﻋﺎﺗﻰﻫﺎ ﻭ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﻃﻨﺰ ﺭﺍﺩﻳﻮ ﻭ ﺗﻠﻮﻳﺰﻳﻮﻥ ،ﭼﻨﺎﻥ
ﻣﺪﻳﺮﺍﻥ ﺭﺍ ﻧﺸــﺎﻧﻪ ﺭﻓﺘﻪ ﻛﻪ ﺑــﻪ ﺯﻭﺩﻯ ﻧﻪ ﺍﺛﺮﻯ ﺍﺯ ﺗﺎﻙ ﺑﻤﺎﻧﺪ ﻭ
ﻧﻪ ﺍﺯ ﺗﺎﻙﻧﺸﺎﻥ.
ﺑﺎﺭﻫﺎ ﻧﻮﺷــﺘﻪﺍﻡ ﻭ ﻋﺮﺽ ﻛﺮﺩﻩﺍﻡ ﻛﻪ ﭼﻨﻴﻦ ﻧﻴﺴﺖ ،ﺍﺳﺘﺪﻻﻝ
ﺷــﻤﺎ ،ﺍﺳﺘﺪﻻﻝ ﻣﻮﺭﭼﻪ ﺭﻭﻯ ﺁﺏ ﺍﺳﺖ ﻛﻪ ﭼﻮﻥ ﺁﺏ ﺍﻭ ﺭﺍ ﺑﺮﺩ،
ﮔﻔﺖ؛ ﺩﻧﻴﺎ ﺭﺍ ﺁﺏ ﻣﻰﺑﺮﺩ .ﺁﻧﻬﺎ ﻛﻪ ﻋﺎﺷﻖ ﺍﻳﻦ ﺳﺮﺯﻣﻴﻦ ﻫﺴﺘﻨﺪ،
ﭼﺎﺭﻩﺍﻯ ﻧﺪﺍﺭﻧﺪ ﻣﮕﺮ ﺁﻧﻜﻪ ﺩﺭﺩ ﺭﺍ ﺷﻨﺎﺳــﺎﻳﻰ ﻛﻨﻨﺪ ،ﺑﺎﻳﺪ ﺑﺒﻴﻨﻴﻢ
ﻛﻪ ﺷــﻤﺎ ﻣﺪﻳﺮﺍﻥ ﺩﺭ ﺍﻳﻦ ﺳــﺎﻝﻫﺎ ﺑﺎ »ﻣﺪﻳﺮﻳﺖ« ﭼﻪ ﻛﺮﺩﻩﺍﻳﺪ
ﻛﻪ ﺍﻣﺮﻭﺯ ﻫﻤﻪ ﻗﻠﻢ ﺑﻪ ﺩﺳــﺘﺎﻥ ﻣﻄﺒﻮﻋﺎﺗﻰ ﻭ ﺭﺍﺩﻳﻮ ﻭ ﺗﻠﻮﻳﺰﻳﻮﻥ
»ﻣﺪﻳﺮﻳﺖ« ﺭﺍ ﻧﺸﺎﻧﻪ ﺭﻓﺘﻪﺍﻧﺪ.
ﺑﻰﺷــﻚ ﺍﻧﺘﺨﺎﺏ ﺁﺩﻡ ﻛﻮﭼﻮﻟﻮﻫــﺎ ﻭ ﺑﻜﺎﺭﮔﻴﺮﻯ ﺁﻧﻬﺎ ﺩﺭ ﻳﻚ
ﻧﻈــﺎﻡ ﻭ ﻗﺮﺍﺭ ﺩﺍﺩﻥ ﻛﻮﺗﻮﻟﻪﻫــﺎﻯ ﻣﺪﻳﺮﻳﺖ ﺩﺭ ﻣﻨﺎﺻﺐ ﺑﺰﺭگ ﻭ
ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺁﻳﻨﻪﻫﺎﻯ ﺑﺰﺭﮔﻨﻤﺎ ﻭ ﻟﻨﺰﻫﺎﻯ ﺳــﻴﻨﻤﺎﻳﻰ ﻭ ﺗﺒﺪﻳﻞ
ﻛﺮﺩﻥ ﻛﻮﺗﻮﻟﻪﻫﺎ ﺑﻪ »ﮔﺎﻟﻴﻮﺭﻫﺎﻯ« ﺑﻠﻨﺪﻗﺪ ﺩﺭ ﺳﺮﺯﻣﻴﻦ ﻋﺠﺎﻳﺐ
ﺍﺯ ﻭﻳﮋﮔﻰﻫﺎﻳﻰ ﺍﺳﺖ ﻛﻪ ﺑﻬﺎﻧﻪ ﺭﺍ ﺑﻪﺩﺳﺖ ﻣﻨﺘﻘﺪﺍﻥ ﺩﺍﺩﻩ ﺍﺳﺖ.
ﺑﺪﻭﻥ ﺷﻚ ﺑﺎ ﺍﻧﺘﻘﺎﺩ ﻛﺮﺩﻥ ،ﻫﻤﻪ ﻣﺸﻜﻼﺕ ﺑﺮﻃﺮﻑ ﻧﻤﻰﺷﻮﺩ،
ﺍﻳﻦ ﺭﺍ ﻫﻤﻪ ﻗﻠﻢ ﺑﻪ ﺩﺳﺘﺎﻥ ﺑﺎﻭﺭ ﺩﺍﺭﻧﺪ ،ﺍﻣﺎ ﻫﻤﻴﺸﻪ ﻳﻚ ﺭﺍﻩﺣﻞ
ﺑﺮﺍﻯ ﻣﺮﺩﻡ ﻫﻤﻴﺸــﻪ ﺑﻴﺪﺍﺭ ﺍﻳﻦ ﺳﺮﺯﻣﻴﻦ ﭘﺮﺍﻓﺘﺨﺎﺭ ،ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ
ﻃﻨﺰ ﻭ ﺷﻮﺧﻰ ﺑﻮﺩﻩ ﺍﺳﺖ .ﺍﺯ ﻣﻮﺵ ﻭ ﮔﺮﺑﻪ ﻋﺒﻴﺪﺯﺍﻛﺎﻧﻰ ﺗﺎ ﻟﻄﻴﻔﻪ
ﺳﺎﺧﺘﻦ ،ﺍﺯ ﺍﻧﺘﻘﺎﺩ ﻣﺴﺘﻘﻴﻢ ﺗﺎ ﭘﭻﭘﭻ ﻛﺮﺩﻥ ﺩﺭ ﮔﻮﺵ ﻭ ﺳﺎﺧﺘﻦ
ﺷــﺎﻳﻌﻪﻫﺎﻯ ﻣﺨﺘﻠﻒ ﻭ ﻋﻨﻮﺍﻥ ﻛﺮﺩﻥ ﺁﻥ ﺩﺭ ﺍﺗﻮﺑﻮﺱ ﻭ ﺗﺎﻛﺴﻰ
ﻭ ﺧﻴﺎﺑﺎﻥ ﻭ ﺍﺩﺍﺭﻩ ،ﺭﺍﻩﺣﻞﻫﺎﻳﻰ ﺍﺳــﺖ ﻛﻪ ﻣــﺮﺩﻡ ﺑﺮﺍﻯ ﻣﻘﺎﺑﻠﻪ
ﺑﺎ ﻣﺪﻳﺮﻳﺖﻫﺎﻯ ﻧﺎﺗﻮﺍﻥ ﻭ ﻏﻴﺮﺷــﻔﺎﻑ ﺑﻪﻋﻤﻞ ﻣﻰﺁﻭﺭﻧﺪ .ﻣﺪﻳﺮﺍﻥ
ﻧﺒﺎﻳﺪ ﺍﺯ ﺍﻳﻦ ﺍﻧﺘﻘﺎﺩﻫﺎ ﺑﻬﺮﺍﺳﻨﺪ ،ﺑﻠﻜﻪ ﺑﺎﻳﺪ ﻛﺴﺮﻯﻫﺎﻯ ﻛﺎﺭ ﺭﺍ ﺩﺭ
ﺩﻝ ﻫﻤﻴﻦ ﺟﻮﻙﻫﺎ ﭘﻴﺪﺍ ﻛﻨﻨﺪ ﻭ ﺑﻪ ﺑﺎﺯﺳــﺎﺯﻯ ﺧﻮﺩ ﻭ ﺳﺎﺯﻣﺎﻥ
ﺧﻮﺩ ﺑﭙﺮﺩﺍﺯﻧﺪ .ﺳﺎﺯﻣﺎﻥﻫﺎ ﺑﺪﻭﻥ ﺷﻚ ﺩﺭ ﺑﺎﺯﺳﺎﺯﻯ ﺧﻮﺩ ،ﺿﻤﻦ
ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻫﻤﻪ ﺷﻴﻮﻩﻫﺎﻯ ﻣﺪﻳﺮﻳﺘﻰ ﻧﻴﺎﺯ ﺑﻪ ﺗﻐﻴﻴﺮ ﻛﻮﺗﻮﻟﻪﻫﺎﻯ
ﺧﻮﺩ ،ﺷﻨﺎﺳــﺎﻳﻰ ﺗﻮﺍﻧﺎﻳﻰ ﻫﻤﻪ ﻛﺎﺭﻛﻨﺎﻥ ،ﺑﻜﺎﺭﮔﻴﺮﻯ ﻧﻴﺮﻭﻫﺎﻯ
ﻣﻨﺎﺳــﺐ ﺩﺭ ﻣﺴــﺌﻮﻟﻴﺖﻫﺎﻯ ﻫﻢ ﺍﻧﺪﺍﺯﻩ ،ﺷﻔﺎﻑﺳــﺎﺯﻯ ،ﺗﻮﺟﻪ
ﺑﻪ ﺍﺭﺗﺒﺎﻃﺎﺕ ﻭ ﭘﺎﺳﺨﮕﻮﻳﻰ ﻣﻨﺎﺳــﺐ ،ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻓﻨﺎﻭﺭﻯﻫﺎﻯ
ﺟﺪﻳــﺪ ﻭ ﺩﻩﻫﺎ ﺭﻭﺵ ﺩﻳﮕﺮ ﺩﺍﺭﻧﺪ .ﺳــﺎﺯﻣﺎﻥ ﺑﺎﻳﺪ ﺗﻮﺍﻥ ﺧﻮﺩ ﺭﺍ
ﺑﺸﻨﺎﺳــﺪ ،ﻳﻜﻰ ﺍﺯ ﺭﺍﻩﻫﺎﻯ ﺷﻨﺎﺧﺖ ﺗﻮﺍﻥ ﻧﻴﺮﻭﻫﺎ ،ﻛﻤﻚ ﻛﺮﺩﻥ
ﺧــﻮﺩ ﻧﻴﺮﻭﻫﺎ ﺑﻪ ﺷﻨﺎﺳــﺎﻳﻰ ﺧﻮﺩﺷــﺎﻥ ﺑﺮﺍﻯ ﻣﺪﻳﺮﻳﺖ ﺍﺭﺷــﺪ
ﺳﺎﺯﻣﺎﻥ ﺍﺳﺖ .ﻣﻦ ﺑﺎﺭﻫﺎ ﺑﻪ ﻛﺎﺭﻛﻨﺎﻥ ﺳﺎﺯﻣﺎﻥﻫﺎ ﺗﻮﺻﻴﻪ ﻛﺮﺩﻩﺍﻡ
ﺑﺎ ﻧﺸــﺮﻳﻪﻫﺎﻯ ﺩﺍﺧﻠﻰ ﺳﺎﺯﻣﺎﻥﻫﺎ ﻭ ﻣﻄﺒﻮﻋﺎﺕ ﻫﻤﻜﺎﺭﻯ ﻛﻨﻨﺪ،
ﺗﺠﺮﺑﻪﻫــﺎﻯ ﺧﻮﺩ ﺭﺍ ﺑﻨﻮﻳﺴــﻨﺪ ﺗﺎ ﻣﺪﻳﺮﺍﻥ ﺳــﺎﺯﻣﺎﻥ ،ﻧﻴﺮﻭﻫﺎﻯ
ﺟﻮﺍﻥﺗﺮ ﺭﺍ ﺑﺸﻨﺎﺳــﻨﺪ .ﺍﺭﺗﺒﺎﻁ ﻣﺪﻳﺮﺍﻥ ﺑﺎ ﻣﺮﺩﻡ ﻭ ﮔﻮﺵ ﻛﺮﺩﻥ
ﺑﻪ ﺩﺭﺩﻫﺎﻯ ﻣﺮﺩﻡ ﻭ ﺩﻧﺒﺎﻝ ﺭﺍﻩﺣﻞ ﻣﻨﺎﺳــﺐ ﺑﺮﺍﻯ ﺁﻧﻬﺎ ﮔﺸﺘﻦ،
ﺭﺍﻩ ﺩﻳﮕﺮﻯ ﺩﺭ ﺑﺎﺯﺳــﺎﺯﻯ ﺳﺎﺯﻣﺎﻧﻰ ﺍﺳــﺖ .ﻓﻘﻂ ﻣﺪﻳﺮﻳﺖﻫﺎﻯ
ﻋﺎﺷﻖ ﺗﻤﻠﻖ ،ﺍﺯ ﻧﻘﺪ ﻋﻤﻠﻜﺮﺩ ﺳﺎﺯﻣﺎﻥ ﺧﻮﺩ ﻣﻰﺗﺮﺳﻨﺪ ﻭ ﺍﺟﺎﺯﻩ
ﻧﻤﻰﺩﻫﻨﺪ ﻛﺴــﻰ ﻧﻘﺪ ﻳــﺎ ﺍﻧﺘﻘﺎﺩﻯ ﺩﺭ ﻫﺮ ﺣــﺪ ﻭ ﺍﻧﺪﺍﺯﻩﺍﻯ ﺑﺮ
ﺁﻧﻬﺎ ﻭ ﻋﻤﻠﻜﺮﺩﺷﺎﻥ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ ﻭﮔﺮﻧﻪ ﻫﺮ ﻓﺮﺩ ﻳﺎ ﻣﺪﻳﺮ ﻋﺎﻗﻠﻰ
ﻣﻰﺩﺍﻧﺪ ﻛﻪ ﺣﻮﺯﻩ ﻧﻘﺪ ﺑﻪ ﺑﺎﺭﻭﺭﻯ ﻭ ﺍﺳــﺘﺤﻜﺎﻡ ﺯﻧﺪﮔﻰ ﺷﺨﺼﻰ
ﻭ ﺳــﺎﺯﻣﺎﻧﻰ ﻛﻤﻚ ﻣﻰﻛﻨﺪ .ﺑﻴﺎﻳﻴﺪ ﺑﻪ ﭘﺎﺳﺨﮕﻮﻳﻰ ﺍﻋﺘﻘﺎﺩ ﭘﻴﺪﺍ
ﻛﻨﻴﻢ ﻭ ﺁﻥ ﺭﺍ ﺟﺰء ﺑﺎﻭﺭﻫﺎﻯ ﻓﺮﺩﻯ ﻭ ﺳﺎﺯﻣﺎﻧﻰ ﻗﺮﺍﺭ ﺩﻫﻴﻢ ﺗﺎ ﺭﺍﻩ
ﻣﻮﻓﻘﻴﺖﻫﺎﻯ ﺑﻴﺸﺘﺮ ﺍﻳﻦ ﺳﺮﺯﻣﻴﻦ ﻫﻤﻮﺍﺭ ﺷﻮﺩ .ﻓﺮﺍﻣﻮﺵ ﻧﻜﻨﻴﻢ
ﻳﻜﻰ ﺍﺯ ﻧﺎﻣﮕﺬﺍﺭﻯﻫﺎﻯ ﺳﺎﻻﻧﻪ ﺭﻫﺒﺮ ﻣﻌﻈﻢ ﺍﻧﻘﻼﺏ ،ﭘﺎﺳﺨﮕﻮﻳﻰ
ﺑﻮﺩ ،ﭘﺎﺳــﺨﮕﻮﻳﻰ ﻳﻌﻨﻰ ﺍﺣﺴﺎﺱ ﻣﺴﺌﻮﻟﻴﺖ ﺑﺮﺍﻯ ﻫﻤﻴﺸﻪ ،ﻧﻪ
ﻓﻘﻂ ﻳﻚ ﺳﺎﻝ.
ﺍﺯﻛﺘﺎﺏ ﻣﺪﻳﺮﻳﺖ ﻛﻮﺗﻮﻟﻪﻫﺎ -ﻳﺎﺩﺩﺩﺍﺷﺖ ﻧﻮﺯﺩﻫﻢ-ﺑﺨﺶ ﺍﻭﻝ
ﺑـﻪ ﺟﺮﺍﺕ ﻣﻰﺗﻮﺍﻥ ﮔﻔﺖ ﺣﻤﺎﻳﺖ ﺍﺯ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻠﻰ ﻧﺨﺴـﺘﻴﻦ ﻭ ﻣﻬﻢﺗﺮﻳﻦ ﮔﺎﻡ
ﺭﺳـﻴﺪﻥ ﺑﻪ ﺭﺷﺪ ﺍﻗﺘﺼﺎﺩﻯ ﻭ ﺗﻮﺳـﻌﻪ ﻫﺮ ﻛﺸﻮﺭ ﺍﺳـﺖ ،ﭼﺮﺍﻛﻪ ﺍﻳﻦ ﻣﻮﻟﻔﻪ ﺑﻪ
ﺷـﻜﻞ ﺯﻧﺠﻴﺮﻭﺍﺭ ﺷـﺎﺧﺺﻫﺎﻯ ﻣﻬﻢ ﺍﻗﺘﺼـﺎﺩﻯ ﺭﺍ ﺑﻪ ﻫﻤﺮﺍﻩ ﺩﺍﺭﺩ؛ ﺍﺯ ﺍﺷـﺘﻐﺎﻝ
ﭘﺎﻳـﺪﺍﺭ ﻭ ﺭﺷـﺪ ﺻـﺎﺩﺭﺍﺕ ﺗﺎ ﻗﺪﺭﺗﻤﻨـﺪﻯ ﺗﻮﻟﻴﺪﻛﻨﻨـﺪﮔﺎﻥ ﻭ ﺭﻗﺎﺑـﺖ ﭘﺬﻳﺮﻯ
ﺯﻫﺮﺍ ﻃﻬﺮﺍﻧﻰ
trade@tejaratdaily.comﻣﺤﺼﻮﻻﺕ 3 ،2 .ﺳـﺎﻟﻰ ﺍﺳـﺖ ﺳـﻌﻰ ﺷـﺪﻩ ﺑﺮﺍﻯ ﺣﻤﺎﻳﺖ ﺍﺯ ﺗﻮﻟﻴـﺪ ﺩﺍﺧﻠﻰ
ﺍﻗﺪﺍﻣﺎﺗﻰ ﺍﻧﺠﺎﻡ ﺷـﻮﺩ؛ ﭼﻪ ﺣﻤﺎﻳﺖﻫﺎﻯ ﺩﺍﺧﻠﻰ ﻭ ﭼﻪ ﻓﺮﻫﻨﮓﺳﺎﺯﻯ ﺩﺭ ﺭﺳﺎﻧﻪ
ﻣﻠﻰ .ﻧﺎﻣﮕﺬﺍﺭﻯ ﺳـﺎﻝ 96ﻧﻴﺰ ﺩﺭ ﺭﺍﺳـﺘﺎﻯ ﻫﻤﻴﻦ ﻣﻬﻢ ،ﺍﺯ ﺳـﻮﻯ ﺭﻫﺒﺮ ﻣﻌﻈﻢ
ﺍﻧﻘﻼﺏ ﺍﻋﻼﻡ ﻭ ﺑﺎ »ﺍﻗﺘﺼﺎﺩ ﻣﻘﺎﻭﻣﺘﻰ؛ ﺗﻮﻟﻴﺪ ﻭ ﺍﺷـﺘﻐﺎﻝ« ﺁﻏﺎﺯ ﺷـﺪ .ﺩﺭ ﻧﺨﺴﺘﻴﻦ ﺍﺗﻔﺎﻕ ﻣﺤﺴﻮﺱ
ﺳـﺎﻝ ،96ﺩﻭﻟﺖ ﻳﺎﺯﺩﻫﻢ ﺗﻮﺍﻧﺴـﺖ ﮔﺎﻡ ﺩﻳﮕﺮﻯ ﺩﺭ ﺍﻳﻦ ﺑﺨﺶ ﺑﺮﺩﺍﺭﺩ ﻛﻪ ﻣﺮﺑﻮﻁ ﺑﻪ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ
ﺍﺳـﺖ ﻭ ﺑﺮﻫﻤﻴﻦ ﺍﺳـﺎﺱ ﺷﺮﺍﻳﻂ ﺟﺪﻳﺪﻯ ﻭﺿﻊ ﺷـﺪ .ﺍﺳـﺘﻘﺮﺍﺭ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ ﺩﺭ ﻣﺒﺎﺩﻯ ﻭﺭﻭﺩﻯ
ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻭ ﺍﺯ ﻫﻤﻪ ﻣﻬﻤﺘﺮ ﺗﺨﻔﻴﻒ ﻧﺪﺍﺷﺘﻦ ﻣﺤﺼﻮﻻﺗﻰ ﻛﻪ ﺩﺭ ﻓﻬﺮﺳﺖ ﺗﺠﺎﺭﺕ ﺗﺮﺟﻴﺤﻰ ﻗﺮﺍﺭ
ﺩﺍﺭﺩ ﺍﺯ ﻧﻜﺎﺕ ﻣﻬﻤﻰ ﺍﺳﺖ ﻛﻪ ﺑﻪ ﺗﺎﺯﮔﻰ ﺍﺯ ﺳﻮﻯ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ ﺍﺑﻼﻍ ﺷﺪﻩ ﺍﺳﺖ.
ﻧﺨﺴﺘﻴﻦ ﺍﻗﺪﺍﻡ ﺳﺎﻝ 96ﺩﻭﻟﺖ ﻳﺎﺯﺩﻫﻢ ﺩﺭ ﺭﺍﺳﺘﺎﻯ ﺣﻤﺎﻳﺖ ﺍﺯ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻞ ﺗﺸﺮﻳﺢ ﺷﺪ
ﺍﻋﻤﺎﻝ ﺷﺮﺍﻳﻂ ﺟﺪﻳﺪ ﺑﺮﺍﻯ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ
ﻣﻌــﺎﻭﻥ ﻓﻨﻰ ﻭ ﺍﻣــﻮﺭ ﮔﻤﺮﻛﻰ
ﮔﻤــﺮﻙ ﺍﻳــﺮﺍﻥ ﺍﺯ ﻣﻮﺍﻓﻘــﺖ ﺑــﺎ
ﺷــﻮﺭﺍﻯﻋﺎﻟﻰ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻭ ﻭﻳﮋﻩ
ﺍﻗﺘﺼﺎﺩﻯ ﺩﺭ ﭼﻨﺪ ﻣﻮﺭﺩ ﺧﺒﺮ ﺩﺍﺩ
ﻭ ﮔﻔــﺖ :ﺑﺨﺸــﻨﺎﻣﻪ ﺟﺪﻳﺪﻯ ﻛﻪ
ﺍﺑﻼﻍ ﻛﺮﺩﻳﻢ ﺩﺭ ﺭﺍﺳﺘﺎﻯ ﺣﻤﺎﻳﺖ
ﺍﺯ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻠــﻰ ﻛﻪ ﻣﻮﺭﺩ ﺗﺎﻛﻴﺪ
ﻓﺮﻭﺩ ﻋﺴﮕﺮﻯ
ﺭﻫﺒﺮ ﻣﻌﻈﻢ ﺍﻧﻘﻼﺏ ﺑﻮﺩﻩ ﺍﺳﺖ.
ﻓﺮﻭﺩ ﻋﺴــﮕﺮﻯ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ »ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ« ﺑﺎ
ﺍﺷــﺎﺭﻩ ﺑﻪ ﻣﻮﺭﺩ ﻧﺨﺴﺖ ﻣﺒﻨﻰ ﺑﺮ ﺍﺳــﺘﻘﺮﺍﺭ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ
ﺩﺭ ﻣﺒــﺎﺩﻯ ﻭﺭﻭﺩﻯ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ،ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﺩﺭ ﻭﺭﻭﺩﻯ
ﻣﻨﺎﻃــﻖ ﺁﺯﺍﺩ ﻣﺎﻧﻨﺪ ﻛﻴﺶ ،ﻗﺸــﻢ ﻭ ﭼﺎﺑﻬﺎﺭ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ
ﺣﻀــﻮﺭ ﻧﺪﺍﺭﺩ ﻭ ﺑﺮ ﺍﺳــﺎﺱ ﺁﻳﻴﻦﻧﺎﻣﻪﻫﺎﻯ ﻗﺒﻠﻰ ﺳــﺎﺯﻣﺎﻥ
ﻣﻨﺎﻃــﻖ ﺁﺯﺍﺩ ،ﮔﻤﺮﻙ ﺍﻳﻦ ﻣﻨﺎﻃﻖ ﺩﺭ ﻣﺤﻞ ﻣﺴــﺘﻘﺮ ﺑﻮﺩ
ﻭ ﮔﺎﻫــﻰ ﺩﺭ ﺍﻳﻦ ﻣﻨﺎﻃــﻖ ﺩﻭ ﮔﻤﺮﻙ ﺩﺍﺷــﺘﻴﻢ؛ ﮔﻤﺮﻙ
ﺟﻤﻬــﻮﺭﻯ ﺍﺳــﻼﻣﻰ ﺍﻳﺮﺍﻥ ﻭ ﮔﻤــﺮﻙ ﺳــﺎﺯﻣﺎﻥ ﻣﻨﻄﻘﻪ
ﻳﺎﺩﺷﺪﻩ.
ﻭﻯ ﺍﺩﺍﻣــﻪ ﺩﺍﺩ :ﺑــﺮ ﻫﻤﻴﻦ ﺍﺳــﺎﺱ ﺍﻳﻦ ﻣﻮﺿــﻮﻉ ﺭﺍ ﺩﺭ
ﻫﻴﺎﺕ ﺩﻭﻟﺖ ﻣﻄﺮﺡ ﻛﺮﺩﻳﻢ ﻛﻪ ﺩﺭ ﺗﻤﺎﻡ ﺩﻧﻴﺎ ﻳﻚ ﺩﺳﺘﮕﺎﻩ
ﻛﻨﺘﺮﻟﻰ ﻳﻌﻨﻰ ﮔﻤﺮﻙ ﺩﺭ ﻫﺮ ﻛﺸــﻮﺭ ﻭﺟﻮﺩ ﺩﺍﺭﺩ؛ ﺑﻨﺎﺑﺮﺍﻳﻦ
ﺩﺭ ﺍﻳﺮﺍﻥ ﻧﻴﺰ ﺩﺭ ﻭﺭﻭﺩﻯ ﻭ ﺧﺮﻭﺟﻰ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻓﻘﻂ ﺑﺎﻳﺪ
ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ ﻣﺴﺘﻘﺮ ﺑﺎﺷﺪ.
ﺛﺒﺖ ﺁﻣﺎﺭ ﺩﻗﻴﻖ ﺗﺠﺎﺭﺕ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ
ﻣﻌﺎﻭﻥ ﻓﻨﻰ ﻭ ﺍﻣﻮﺭ ﮔﻤﺮﻛﻰ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ ﮔﻔﺖ :ﺩﺭ ﻣﺎﺩﻩ
8ﻗﺎﻧﻮﻥ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻭ ﻣﺎﺩﻩ 14ﻣﻨﺎﻃﻖ ﻭﻳﮋﻩ ﺁﻣﺪﻩ ﺍﺳــﺖ
ﻛــﻪ ﻭﺭﻭﺩ ﻭ ﺧــﺮﻭﺝ ﻛﺎﻻ ﺑﻪ ﺍﻳﻦ ﻣﻨﺎﻃــﻖ ﺑﺎﻳﺪ ﺩﺭ ﮔﻤﺮﻙ
ﺛﺒﺖ ﺷــﻮﺩ ﻭ ﺑﻪ ﺍﺳﺘﻨﺎﺩ ﻫﻤﻴﻦ ﺍﻣﺮ ،ﺩﻭﻟﺖ ﻣﺼﻮﺑﻪﺍﻯ ﺭﺍ ﺩﺭ
ﺳﺎﻝ 94ﺍﺭﺍﺋﻪ ﺩﺍﺩ ﻛﻪ ﺑﺮﺍﺳﺎﺱ ﺁﻥ ﺑﺎﻳﺪ ﻳﻚ ﮔﻤﺮﻙ ﻭﺟﻮﺩ
ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ ﻭ ﺍﺯ ﻣﻮﺍﺯﻯﻛﺎﺭﻯ ﭘﺮﻫﻴﺰ ﺷﻮﺩ.
ﺑﻪ ﮔﻔﺘﻪ ﻋﺴﮕﺮﻯ ،ﺟﻠﺴﺎﺕ ﻣﺘﻌﺪﺩﻯ ﺑﺎ ﺩﺑﻴﺮ ﺷﻮﺭﺍﻯﻋﺎﻟﻰ
ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻭ ﻭﻳﮋﻩ ﺍﻗﺘﺼﺎﺩﻯ ﺑﺮﮔﺰﺍﺭ ﻭ ﺩﺭﻧﻬﺎﻳﺖ ﺗﻮﺍﻓﻖ ﺷﺪ
ﮔﻤــﺮﻙ ﻣﻨﻄﻘﻪ ﺣﺬﻑ ﻭ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ ﺩﺭ ﻭﺭﻭﺩﻯ ﻣﻨﺎﻃﻖ
ﻣﺎﻧﻨﺪ ﺩﻳﮕﺮ ﻛﺸﻮﺭﻫﺎ ﻣﺴﺘﻘﺮ ﺷﻮﺩ ﻭ ﺍﻋﻤﺎﻝ ﻣﻘﺮﺭﺍﺕ ﻛﻨﺪ.
ﻭﻯ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﻣﺰﻳﺖﻫﺎﻯ ﺍﻳﻦ ﺑﺨﺸﻨﺎﻣﻪ ﺗﺼﺮﻳﺢ ﻛﺮﺩ:
ﺍﺯ ﺍﻳﻦ ﭘﺲ ﺁﻣﺎﺭ ﺗﺠــﺎﺭﺕ ﺩﺭ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﺭﺍ ﺑﻪﻃﻮﺭ ﺩﻗﻴﻖ
ﺍﺯ ﺍﻳﻦ ﭘﺲ ﺁﻣﺎﺭ ﺗﺠﺎﺭﺕ ﺩﺭ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﺭﺍ ﺑﻪﻃﻮﺭ ﺩﻗﻴﻖ ﻭ ﺷﻔﺎﻑ ﺩﺭ
ﺍﺧﺘﻴﺎﺭ ﺧﻮﺍﻫﻴﻢ ﺩﺍﺷﺖ
ﻛﺎﻻﻫﺎ ﺩﺭ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﺑﺎﻳﺪ ﺣﻘﻮﻕ ﻭﺭﻭﺩﻯ ﻣﻨﺎﺳﺐ ﺧﻮﺩ ﺭﺍ ﺑﭙﺮﺩﺍﺯﻧﺪ ﻭ
ﻣﺎﻧﻨﺪ ﺳﺮﺯﻣﻴﻦ ﺍﺻﻠﻰ ،ﻋﻮﺍﺭﺽ ﺣﻘﻮﻗﻰ ﺧﻮﺩ ﺭﺍ ﭘﺮﺩﺍﺧﺖ ﻛﻨﻨﺪ
ﻭ ﺷﻔﺎﻑ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﺧﻮﺍﻫﻴﻢ ﺩﺍﺷﺖ؛ ﺿﻤﻦ ﺍﻳﻨﻜﻪ ﻣﻘﺮﺭﺍﺕ
ﺍﻳﻤﻨﻰ ﻭ ﺑﻬﺪﺍﺷــﺘﻰ ﻭ ﺭﻋﺎﻳﺖ ﺍﺳــﺘﺎﻧﺪﺍﺭﺩ ﻣﺎﻧﻨﺪ ﺳﺮﺯﻣﻴﻦ
ﺍﺻﻠﻰ ﺍﻋﻤﺎﻝ ﻣﻰﺷــﻮﺩ .ﻣﻌﺎﻭﻥ ﻓﻨﻰ ﻭ ﺍﻣﻮﺭ ﮔﻤﺮﻛﻰ ﮔﻤﺮﻙ
ﺍﻳﺮﺍﻥ ﺑﺎ ﺗﺎﻛﻴﺪ ﺑﺮ ﺍﻳﻨﻜﻪ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﻫﻴﭻ ﻣﻐﺎﻳﺮﺗﻰ ﺑﺎ ﻣﻘﺮﺭﺍﺕ
ﻭ ﻗﻮﺍﻧﻴــﻦ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻧﺪﺍﺭﺩ ،ﺍﻇﻬــﺎﺭ ﻛﺮﺩ :ﺑﻪ ﻃﻮﺭ ﻃﺒﻴﻌﻰ
ﺩﺭ ﻣﻨﺎﻃــﻖ ﺁﺯﺍﺩ ﻧﻴــﺎﺯ ﺑﻪ ﺗﻨﻈﻴﻢ ﺍﻇﻬﺎﺭﻧﺎﻣﻪ ﻧﻴﺴــﺖ ﻭ ﻓﻘﻂ
ﺍﻃﻼﻋﺎﺕ ﺩﺭ ﮔﻤﺮﻙ ﺛﺒﺖ ﺧﻮﺍﻫﺪ ﺷﺪ ﻭ ﺩﺭﻳﺎﻓﺖ ﻣﺠﻮﺯﻫﺎﻯ
ﺑﻬﺪﺍﺷﺘﻰ ﻭ ﺍﺳﺘﺎﻧﺪﺍﺭﺩ ﻧﻴﺰ ﺍﻟﺰﺍﻣﻰ ﺍﺳﺖ.
ﻋﺴــﮕﺮﻯ ﻣﻰﮔﻮﻳــﺪ :ﻳﻜﻰ ﺍﺯ ﻭﻇﺎﻳﻒ ﮔﻤــﺮﻙ ﺩﺭ ﺟﻬﺎﻥ
ﺣﻔﻆ ﺳﻼﻣﺖ ﻣﺮﺩﻡ ﺩﺭ ﺑﺮﺍﺑﺮ ﺁﺳﻴﺐﻫﺎﻯ ﺍﺣﺘﻤﺎﻟﻰ ﻛﺎﻻﻫﺎﻯ
ﻭﺭﻭﺩﻯ ﺍﺳﺖ ﻭ ﺑﺮ ﻫﻤﻴﻦ ﺍﺳﺎﺱ ﺑﺎﻳﺪ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ ﻣﺴﺌﻮﻝ
ﺍﻳﻦ ﻣﻬﻢ ﺑﺎﺷﺪ.
ﻭﻯ ﺍﻓــﺰﻭﺩ :ﻳﻜﻰ ﺍﺯ ﻣﺰﻳﺖﻫﺎﻯ ﻭﻳﮋﻩ ﺍﻳﻦ ﺍﺳــﺖ ﻛﻪ ﺁﻣﺎﺭ
ﺗﺠــﺎﺭﺕ ﺧﺎﺭﺟﻰ ﻣﻨﺎﻃــﻖ ﺁﺯﺍﺩ ﺭﺍ ﺑﻪ ﻃــﻮﺭ ﻛﺎﻣﻞ ﺧﻮﺍﻫﻴﻢ
ﺩﺍﺷــﺖ ﻭ ﺣﺘﻰ ﺑﺮﺍﻯ ﻛﺎﻻﻳﻰ ﻛﻪ ﺑﺮﺍﻯ ﺁﻥ ﺍﻝﺳــﻰ ﺑﺎﺯﺷﺪﻩ
ﺑﺎﺷــﺪ ﻧﻴﺰ ﺗﺒﺎﺩﻝ ﺍﻃﻼﻋﺎﺕ ﺑﺎ ﺑﺎﻧﻚ ﺧﻮﺍﻫﻴﻢ ﺩﺍﺷــﺖ ﻭ ﻫﻤﻪ
ﻣﻮﺍﺭﺩ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﺷﻔﺎﻑ ﺍﺳﺖ ﻛﻪ ﺍﻳﻦ ﻣﻬﻢ ﺑﻪ ﻧﻔﻊ ﺗﻤﺎﻡ
ﺩﺳــﺘﮕﺎﻩﻫﺎ ﺑﻪﻭﻳﮋﻩ ﻭﺯﺍﺭﺕ ﺻﻨﻌﺖ ،ﻣﻌﺪﻥ ﻭ ﺗﺠﺎﺭﺕ ﺧﻮﺍﻫﺪ
ﺑﻮﺩ.
ﺍﻣﺘﻴﺎﺯ ﻣﻀﺎﻋﻒ ﻧﻤﻰﺩﻫﻴﻢ
ﻣﻌﺎﻭﻥ ﻓﻨﻰ ﻭ ﺍﻣﻮﺭ ﮔﻤﺮﻛﻰ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ ﺑﺎ ﺍﺷﺎﺭﻩ ﺑﻪ ﻣﻮﺭﺩ
ﺩﻳﮕﺮ ﺍﻳﻦ ﺑﺨﺸﻨﺎﻣﻪ ﺑﺎﺭ ﺩﻳﮕﺮ ﺑﺮ ﻫﺪﻑ ﺍﻳﻦ ﺑﺨﺸﻨﺎﻣﻪ ﻛﻪ ﺩﺭ
ﺭﺍﺳــﺘﺎﻯ ﺣﻤﺎﻳﺖ ﺍﺯ ﺗﻮﻟﻴﺪ ﺍﺑﻼﻍﺷــﺪﻩ ،ﺗﺎﻛﻴﺪ ﻛﺮﺩ ﻭ ﮔﻔﺖ:
ﻣﻮﺍﻓﻘﺘﻨﺎﻣــﻪ ﺗﺠﺎﺭﺕ ﺗﺮﺟﻴﺤﻰ ﻳﻚ ﻧــﻮﻉ ﺍﻣﺘﻴﺎﺯ ﺑﻪ ﻃﺮﻓﻴﻦ
ﺍﺳــﺖ ﻭ ﺯﻣﺎﻧﻰ ﻛﻪ ﻣﺤﺼﻮﻻﺕ ﻣﺸﻤﻮﻝ ﻓﻬﺮﺳﺖ ،ﺍﺯ ﻣﻨﺎﻃﻖ
ﺁﺯﺍﺩ ﻭﺍﺭﺩ ﻣﻰﺷــﻮﺩ؛ ﻧﺒﺎﻳﺪ ﻣﺸﻤﻮﻝ ﺗﺨﻔﻴﻒ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻫﻢ
ﺑﺸﻮﻧﺪ.
ﻋﺴــﮕﺮﻯ ﺍﺩﺍﻣــﻪ ﺩﺍﺩ :ﺑﻪ ﻋﺒــﺎﺭﺕ ﺑﻬﺘﺮ ،ﻧﺒﺎﻳــﺪ ﺍﻣﺘﻴﺎﺯ
ﻣﻀﺎﻋــﻒ ﺩﺍﺩﻩ ﺷــﻮﺩ ﻭ ﺑــﺮ ﻫﻤﻴــﻦ ﺍﺳــﺎﺱ ﺩﺭ ﺗﻮﺍﻓﻖ ﺑﺎ
ﺷــﻮﺭﺍﻯﻋﺎﻟﻰ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻣﻘﺮﺭ ﺷــﺪ ﺗﺎ ﻛﺎﻻﻫﺎﻯ ﻣﻮﺿﻮﻉ
ﻓﻬﺮﺳــﺖ ﻣﻮﺍﻓﻘﺘﻨﺎﻣــﻪ ﺗﺮﺟﻴﺤﻰ ﺍﻳﺮﺍﻥ ﺑــﺎ ﺗﺮﻛﻴﻪ )ﺑﻪﻭﻳﮋﻩ
ﭘﻮﺷــﺎﻙ( ﻓﻘﻂ ﺑﻪﺻﻮﺭﺕ ﺗﺠﺎﺭﻯ ﻭ ﺑﺪﻭﻥ ﺍﻋﻤﺎﻝ ﻫﺮﮔﻮﻧﻪ
ﺗﺨﻔﻴــﻒ ﻣﻨﻄﻘﻪ ﻭ ﺑﺎ ﺭﻋﺎﻳﺖ ﺷــﺮﺍﻳﻂ ﻋﻤﻮﻣﻰ ﺻﺎﺩﺭﺍﺕ ﻭ
ﻭﺍﺭﺩﺍﺕ ﻛﺸــﻮﺭ ﻭ ﺩﻳﮕﺮ ﻣﻘﺮﺭﺍﺕ ﻭ ﺑﺨﺸــﻨﺎﻣﻪﻫﺎﻯ ﻣﺮﺑﻮﻁ
ﻭ ﻧﻴﺰ ﺩﺍﺷــﺘﻦ ﮔﻮﺍﻫﻰ ﻣﺒﺪﺍ ﻭ ﻫﻤﭽﻨﻴﻦ ﺣﻤﻞ ﻣﺴــﺘﻘﻴﻢ
ﺍﺯ ﻛﺸــﻮﺭ ﺗﺮﻛﻴﻪ ،ﭘﺲ ﺍﺯ ﺍﻧﺠﺎﻡ ﺗﺸــﺮﻳﻔﺎﺕ ﮔﻤﺮﻛﻰ ﻗﺎﺑﻞ
ﺗﺮﺧﻴﺺ ﺑﺎﺷﺪ.
ﻭﻯ ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﺑﻪﺟﺰ ﭘﻮﺷﺎﻙ ﺗﺮﻛﻴﻪ ،ﻣﻮﺍﻓﻘﺘﻨﺎﻣﻪﻫﺎ ﺑﺎ
ﻭﺍﺭﺩﺍﺕ ﺍﺯ ﺩﻳﮕﺮ ﻛﺸﻮﺭﻫﺎ ﻣﺎﻧﻨﺪ ﺑﺮﻧﺞ ﭘﺎﻛﺴﺘﺎﻥ ﻧﻴﺰ ﻣﺸﻤﻮﻝ
ﺍﻳﻦ ﻗﺎﻧﻮﻥ ﺍﺳﺖ ﺗﺎ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻞ ﺗﻀﻌﻴﻒ ﻧﺸﻮﺩ.
ﮔﺎﻣﻰ ﺩﻳﮕﺮ ﺩﺭ ﺣﻤﺎﻳﺖ ﺍﺯ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻞ
ﻣﺸــﺎﻭﺭ ﻭﺯﻳﺮ ﺻﻨﻌﺖ ،ﻣﻌﺪﻥ ﻭ ﺗﺠــﺎﺭﺕ ﺩﺭ ﺍﻣﻮﺭ ﺻﻨﺎﻳﻊ
ﻧﺴــﺎﺟﻰ ،ﭘﻮﺷﺎﻙ ﻭ ﭼﺮﻡ ﻧﻴﺰ ﺑﺎ ﺍﺷﺎﺭﻩ ﺑﻪ ﺑﺨﺸﻨﺎﻣﻪ ﺟﺪﻳﺪ
ﮔﻤﺮﻙ ﺩﺭﺑﺎﺭﻩ ﻭﺭﻭﺩ ﻣﺤﺼﻮﻻﺕ ﺗﺠﺎﺭﺕ ﺗﺮﺟﻴﺤﻰ ﺑﺎ ﺗﺮﻛﻴﻪ
ﺑﻪﻭﻳﮋﻩ ﭘﻮﺷــﺎﻙ ﮔﻔﺖ :ﻭﺯﺍﺭﺕ ﺻﻨﻌــﺖ ،ﻣﻌﺪﻥ ﻭ ﺗﺠﺎﺭﺕ
ﻭ ﻓﻌﺎﻻﻥ ﺻﻨﻌﺖ ﻧﺴــﺎﺟﻰ ﻣﻌﺘﻘﺪﻧﺪ ﻳﻜﻰ ﺍﺯ ﻣﺒﺎﺩﻯ ﻭﺭﻭﺩ
ﻛﺎﻻﻫﺎﻯ ﻧﺴﺎﺟﻰ ﻭ ﺑﻪﻭﻳﮋﻩ ﭘﻮﺷﺎﻙ ،ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﺍﺳﺖ ﻛﻪ
ﺑﺨﺸﻨﺎﻣﻪ ﺟﺪﻳﺪ ﻣﻮﺭﺩ ﺩﺭﺧﻮﺍﺳﺖ ﺁﻧﻬﺎ ﺑﻮﺩ.
ﮔﻠﻨــﺎﺭ ﻧﺼﺮﺍﻟﻬــﻰ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ »ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ«
ﺗﺼﺮﻳــﺢ ﻛــﺮﺩ :ﺍﻳﻦ ﺑﺨﺸــﻨﺎﻣﻪ ﻛﻪ ﺑﺎ ﻣﻮﺍﻓﻘــﺖ ﮔﻤﺮﻙ ﻭ
ﺷــﻮﺭﺍﻯﻋﺎﻟﻰ ﻣﻨﺎﻃــﻖ ﺁﺯﺍﺩ ﻭ ﻭﻳﮋﻩ ﺍﻗﺘﺼــﺎﺩﻯ ﺑﻪ ﺗﺼﻮﻳﺐ
ﺭﺳــﻴﺪﻩ ،ﺩﺭ ﺭﺍﺳــﺘﺎﻯ ﺣﻤﺎﻳﺖ ﺍﺯ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻠﻰ ﻭ ﻛﻨﺘﺮﻝ
ﻭ ﻧﻈﺎﺭﺕ ﺑﻴﺸــﺘﺮ ﺑﺮ ﻣﺤﺼﻮﻻﺕ ﻭﺍﺭﺩﺷﺪﻩ ﺑﻪ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ
ﺍﺳﺖ ﻛﻪ ﺍﻏﻠﺐ ﻭﺍﺭﺩ ﺳﺮﺯﻣﻴﻦ ﺍﺻﻠﻰ ﻫﻢ ﺧﻮﺍﻫﺪ ﺷﺪ.
ﺑﻪ ﮔﻔﺘــﻪ ﻭﻯ ،ﺍﻳﻦ ﺑﺨﺸــﻨﺎﻣﻪ
ﻧﺸــﺎﻥ ﻣﻰﺩﻫــﺪ ﻣﻮﺿــﻮﻉ ﺗﻮﻟﻴﺪ
ﺩﺍﺧﻞ ﺑﻴﺸﺘﺮ ﻣﻮﺭﺩﺗﻮﺟﻪ ﻗﺮﺍﺭﮔﺮﻓﺘﻪ
ﻭ ﺩﺭ ﺳﺎﻝ ﺍﻗﺘﺼﺎﺩﻣﻘﺎﻭﻣﺘﻰ؛ ﺗﻮﻟﻴﺪ
ﻭ ﺍﺷﺘﻐﺎﻝ ﻋﻤﻠﻴﺎﺗﻰ ﺷﺪﻩ ﺍﺳﺖ.
ﻣﺸــﺎﻭﺭ ﻭﺯﻳﺮ ﺻﻨﻌﺖ ،ﻣﻌﺪﻥ ﻭ
ﺗﺠﺎﺭﺕ ﺩﺭ ﺍﻣﻮﺭ ﺻﻨﺎﻳﻊﻧﺴــﺎﺟﻰ،
ﮔﻠﻨﺎﺭ ﻧﺼﺮﺍﻟﻬﻰ
ﭘﻮﺷــﺎﻙ ﻭ ﭼﺮﻡ ﻣﻌﺘﻘﺪ ﺍﺳــﺖ:
ﺍﻳﻦ ﻣﻬﻢ ﺑﺎﻋﺚ ﻣﻰﺷــﻮﺩ ﻛﺎﻻﻫــﺎ ﺩﺭ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﺣﻘﻮﻕ
ﻭﺭﻭﺩﻯ ﻣﻨﺎﺳﺐ ﺧﻮﺩ ﺭﺍ ﺑﭙﺮﺩﺍﺯﻧﺪ ﻭ ﻣﺎﻧﻨﺪ ﺳﺮﺯﻣﻴﻦ ﺍﺻﻠﻰ،
ﻣﺤﺼﻮﻻﺕ ﺗﺠﺎﺭﻯ ﺑﻪ ﺷﻤﺎﺭ ﺁﻳﻨﺪ ﻛﻪ ﺑﺎﻳﺪ ﻋﻮﺍﺭﺽ ﺣﻘﻮﻗﻰ
ﺧــﻮﺩ ﺭﺍ ﭘﺮﺩﺍﺧﺖ ﻛﻨﻨﺪ ﻭ ﺍﺯ ﺑﻬﺮﻩﻣﻨﺪﻯ ﺩﻭﺑﺎﺭﻩ ﺍﺯ ﺗﺨﻔﻴﻒ
ﺑﺮﺍﻯ ﻣﺤﺼﻮﻻﺕ ﺟﻠﻮﮔﻴﺮﻯ ﺧﻮﺍﻫﺪ ﺷﺪ.
ﻧﺼﺮﺍﻟﻬﻰ ﺑــﺎ ﻗﺪﺭﺩﺍﻧﻰ ﺍﺯ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ ﻭ ﺷــﻮﺭﺍﻯﻋﺎﻟﻰ
ﻣﻨﺎﻃــﻖ ﺁﺯﺍﺩ ﻭ ﻭﻳﮋﻩ ﺍﻗﺘﺼﺎﺩﻯ ﺍﻇﻬﺎﺭ ﻛــﺮﺩ :ﺍﻳﻦ ﻣﻮﺿﻮﻉ
ﻣﻮﺭﺩ ﺗﺎﻳﻴﺪ ﻭ ﺩﺭﺧﻮﺍﺳﺖ ﻓﻌﺎﻻﻥ ﺻﻨﻒ ﭘﻮﺷﺎﻙ ﻭ ﻫﻤﭽﻨﻴﻦ
ﻭﺯﺍﺭﺕ ﺻﻨﻌﺖ ،ﻣﻌﺪﻥ ﻭ ﺗﺠﺎﺭﺕ ﺑﻮﺩﻩ ﻭ ﺑﻪﻫﺮﺣﺎﻝ ﻣﺘﺎﺛﺮ ﺍﺯ
ﺳﺨﻨﺎﻥ ﺍﺑﺘﺪﺍﻯ ﺳﺎﻝ ﺭﻫﺒﺮ ﻣﻌﻈﻢ ﺍﻧﻘﻼﺏ ﺑﺮﺍﻯ ﺣﻤﺎﻳﺖ ﺍﺯ
ﺗﻮﻟﻴﺪ ﺩﺍﺧﻠﻰ ﺍﺳﺖ.
ﻭﻯ ﺍﺩﺍﻣــﻪ ﺩﺍﺩ :ﺍﻳﻦ ﺍﻣﺮ ﺑﺎﻋﺚ ﺣﻤﺎﻳﺖ ﺑﻴﺸــﺘﺮ ﺍﺯ ﺗﻮﻟﻴﺪ
ﺩﺍﺧﻠﻰ ﻣﻰﺷــﻮﺩ ﻭ ﻓﻘﻂ ﺑﻪ ﻣﻌﻨﺎﻯ ﻛﺎﻫﺶ ﻭﺍﺭﺩﺍﺕ ﻧﻴﺴﺖ،
ﺑﻠﻜﻪ ﺩﻗــﺖ ﻭ ﺍﻋﻤﺎﻝﻧﻈﺮ ﺑﻴﺸــﺘﺮ ﺑــﺮﺍﻯ ﭘﺮﺩﺍﺧﺖ ﺣﻘﻮﻕ
ﺩﻭﻟﺘﻰ ﻭ ﺗﻌﺮﻓﻪ ﺩﺭﺳﺖ ﻛﺎﻻﻫﺎ ﺭﺍ ﻧﻴﺰ ﺩﺭﺑﺮﺩﺍﺭﺩ.
ﻣﺸــﺎﻭﺭ ﻭﺯﻳﺮ ﺻﻨﻌﺖ ،ﻣﻌﺪﻥ ﻭ ﺗﺠــﺎﺭﺕ ﺩﺭ ﺍﻣﻮﺭ ﺻﻨﺎﻳﻊ
ﻧﺴــﺎﺟﻰ ،ﭘﻮﺷــﺎﻙ ﻭ ﭼﺮﻡ ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﺣﻘﻮﻕ ﻭﺭﻭﺩﻯ ﻭ
ﺗﻌﺮﻓﻪ ﮔﻤﺮﻛﻰ ﭘﻮﺷــﺎﻙ 55ﺩﺭﺻﺪ ﺍﺳــﺖ ﻭ ﭘﻴﺶ ﺍﺯ ﺍﻳﻦ،
ﻳــﻚ ﺗﺨﻔﻴﻒ 15ﺩﺭﺻــﺪﻯ ﻣﻨﺎﻃــﻖ ﺁﺯﺍﺩ ﻭ ﻳﻚ ﺗﺨﻔﻴﻒ
40ﺩﺭﺻﺪﻯ ﺗﺠﺎﺭﺕ ﺗﺮﺟﻴﺤﻰ ﺭﺍ ﺷﺎﻣﻞ ﻣﻰﺷﺪ ﻛﻪ ﺩﺭﻭﺍﻗﻊ
ﻭﺍﺭﺩﺍﺕ ﺭﺍ ﺍﺭﺯﺍﻥ ﺗﻤﺎﻡ ﻣﻰﻛﺮﺩ.
ﺑــﻪ ﮔﻔﺘــﻪ ﻧﺼﺮﺍﻟﻬــﻰ ﺣﻘــﻮﻕ ﻭﺭﻭﺩﻯ ﺑﺮ ﺍﺳــﺎﺱ ﻧﺮﺥ
ﺗﻤﺎﻡﺷــﺪﻩ ،ﻣﻘــﺪﺍﺭ ﺗﻮﻟﻴــﺪ ﻭ ﻧﻴــﺎﺯﻯ ﻛــﻪ ﻭﺟــﻮﺩ ﺩﺍﺭﺩ،
ﻣﺤﺎﺳــﺒﻪ ﻣﻰﺷﻮﺩ ﻭ ﺩﺭﻭﺍﻗﻊ ﺍﺯ ﺗﻮﻟﻴﺪﺍﺕ ﺩﺍﺧﻠﻰ ﺩﺭ ﻣﻘﺎﺑﻞ
ﻭﺍﺭﺩﺍﺕ ﺣﻤﺎﻳــﺖ ﻣﻰﻛﻨﺪ ،ﺯﻣﺎﻧﻰ ﻛــﻪ ﺍﻳﻦ ﺣﻘﻮﻕ ﻭﺭﻭﺩﻯ
ﺗﺨﻔﻴﻒﻫﺎﻯ ﻣﺘﻨﺎﻭﺏ ﺩﺍﺷــﺘﻪ ﺑﺎﺷــﺪ ﺩﺭ ﻭﺍﻗــﻊ ﺣﻤﺎﻳﺖ ﺍﺯ
ﺗﻮﻟﻴﺪ ﺩﺍﺧﻠﻰ ﺗﻀﻌﻴﻒ ﺷﺪﻩ ﺍﺳﺖ.
ﭼﻬﺮﻩﻫﺎ
ﮔﻼﻳﻪ ﺍﺯ ﺁﻣﺎﺭﻫﺎﻯ ﻏﻠﻂ ﻭ ﺗﺨﺮﻳﺐ ﺩﻭﻟﺖ
ﺍﻳﻨﺘﺮﻧﺖ ﭘﺮﺳﺮﻋﺖ ﺑﻪ 95ﺩﺭﺻﺪ ﺭﻭﺳﺘﺎﻫﺎ ﻣﻰﺭﺳﺪ
ﺍﻓﺰﺍﻳﺶ ﺳﻘﻒ ﺍﺳﺘﻌﻼﻡ ﻣﺎﻟﻴﺎﺗﻰ ﻧﻈﺎﻡ ﺑﺎﻧﻜﻰ
ﻭﺯﻳﺮ ﺗﻌﺎﻭﻥ ،ﻛﺎﺭ ﻭ ﺭﻓﺎﻩﺍﺟﺘﻤﺎﻋﻰ ﺍﺯ ﺗﺨﺮﻳﺐ ﺑﻰﺍﻧﺪﺍﺯﻩ
ﻛﺎﺑﻴﻨﻪ ﻭ ﺍﺭﺍﺋﻪ ﺁﻣﺎﺭﻫﺎﻯ ﻏﻠﻂ ﻭ ﺑﺪﻭﻥ ﭘﺸــﺘﻮﺍﻧﻪ ﺑﺎﻫﺪﻑ
ﺗﻀﻌﻴﻒ ﺩﻭﻟﺖ ﮔﻼﻳﻪ ﻛﺮﺩ.
ﺑــﻪ ﮔﺰﺍﺭﺵ ﺍﻳﺮﻧﺎ ،ﻋﻠﻰ ﺭﺑﻴﻌﻰ ﺷﻨﺒﻪﺷــﺐ ﺩﺭ ﺳــﺘﺎﺩ
ﻓﺮﻣﺎﻧﺪﻫﻰ ﺍﻗﺘﺼﺎﺩ ﻣﻘﺎﻭﻣﺘﻰ؛ ﺗﻮﻟﻴﺪ ﻭ ﺍﺷــﺘﻐﺎﻝ ﺍﺳــﺘﺎﻥ
ﮔﻠﺴــﺘﺎﻥ ﺩﺭ ﮔــﺮﮔﺎﻥ ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﻣﺘﺎﺳــﻔﺎﻧﻪ ﻋﺪﻩﺍﻯ ﺑﺎ
ﺩﺳــﺘﻜﺎﺭﻯ ﺁﻣﺎﺭ ،ﺧﺪﻣﺎﺕ ﺩﻭﻟﺖ ﺭﺍ ﺯﻳﺮ ﺳــﻮﺍﻝ ﺑﺮﺩﻩ ﻭ ﺳﻌﻰ ﺩﺭ ﺍﻳﺠﺎﺩ ﺷﻚ
ﻭ ﺷــﺒﻬﻪ ﺑﺮﺍﻯ ﺍﻗﺪﺍﻣﺎﺕ ﺍﻧﺠﺎﻡﺷــﺪﻩ ﺩﺍﺭﻧﺪ .ﻭﻯ ﺑﻴﺎﻥ ﻛﺮﺩ :ﺍﻳﻦﮔﻮﻧﻪ ﺍﻗﺪﺍﻣﺎﺕ
ﻭ ﺭﻓﺘﺎﺭﻫﺎ ﺑﺎ ﻫﺪﻑ ﺗﺨﺮﻳﺐ ﻭ ﺗﻀﻌﻴﻒ ﺩﻭﻟﺖ ﺷﺎﻳﺴــﺘﻪ ﻧﻴﺴــﺖ ﻭ ﻧﺒﺎﻳﺪ ﺑﺮﺍﻯ
ﻛﺴــﺐ ﺭﺍﻯ ﻣﺮﺩﻡ ﺩﺳــﺖ ﺑﻪ ﻫﺮ ﻛﺎﺭﻯ ﺯﺩ ،ﭼﺮﺍﻛﻪ ﺩﺭﻧﻬﺎﻳﺖ ﺑﻪ ﺿﺮﺭ ﻣﻨﺎﻓﻊ
ﻣﻠﻰ ﺍﺳﺖ.
ﻭﺯﻳــﺮ ﺗﻌــﺎﻭﻥ ،ﻛﺎﺭ ﻭ ﺭﻓﺎﻩﺍﺟﺘﻤﺎﻋــﻰ ﺍﻓــﺰﻭﺩ :ﺑﺮﺧﻰ ﺍﻗﺪﺍﻣــﺎﺕ ﻭ ﺧﺪﻣﺎﺕ
ﺍﻧﺠﺎﻡﺷﺪﻩ ﺩﻭﻟﺖ ﺩﺭ ﻣﻘﺎﻳﺴﻪ ﺑﺎ ﺩﻭﺭﻩﻫﺎﻯ ﮔﺬﺷﺘﻪ ﻛﻢﻧﻈﻴﺮ ﻭ ﺁﺛﺎﺭ ﺑﻪﺟﺎ ﻣﺎﻧﺪﻩ
ﺍﺯ ﺁﻥ ﺣﺘﻰ ﺑﻰﻧﻈﻴﺮ ﺍﺳــﺖ .ﻭﻯ ﮔﻔﺖ :ﺳﻴﺎﺳﺖﻫﺎﻯ ﺍﺷﺘﺒﺎﻩ ﺩﺭ ﭘﻴﺶﮔﺮﻓﺘﻪ
ﺷــﺪﻩ ﮔﺬﺷﺘﻪ ﺁﻥﻗﺪﺭ ﺩﺭ ﺑﺨﺶ ﺍﺷــﺘﻐﺎﻝ ﻛﺸﻮﺭ ﻣﺸﻜﻞ ﺍﻳﺠﺎﺩ ﻛﺮﺩﻩ ﺑﻮﺩ ﻛﻪ
ﺑﺮﺍﻯ ﺭﻓﻊ ﻛﺎﻣﻞ ﺁﻥ ﺗﻼﺵ ﺑﻴﺸﺘﺮﻯ ،ﻣﺸﺎﺑﻪ ﺍﻗﺪﺍﻣﺎﺕ ﺍﻧﺠﺎﻡﺷﺪﻩ ﺩﻭﻟﺖ ﺗﺪﺑﻴﺮ
ﻭ ﺍﻣﻴﺪ ﻧﻴﺎﺯﺍﺳﺖ.
ﻭﺯﻳﺮ ﺍﺭﺗﺒﺎﻃﺎﺕ ﻭ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﮔﻔﺖ :ﺗﺎ ﭘﺎﻳﺎﻥ ﻛﺎﺭ
ﺩﻭﻟﺖ ﻳﺎﺯﺩﻫﻢ 95 ،ﺩﺭﺻﺪ ﺭﻭﺳﺘﺎﻫﺎﻯ ﺑﺎﻻﻯ 20ﺧﺎﻧﻮﺍﺭ
ﻛﺸﻮﺭ ﺍﺯ ﺍﻳﻨﺘﺮﻧﺖ ﭘﺮﺳﺮﻋﺖ ﺑﻬﺮﻩﻣﻨﺪ ﻣﻰﺷﻮﻧﺪ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﺍﻳﺴــﻨﺎ ،ﻣﺤﻤﻮﺩ ﻭﺍﻋﻈﻰ ﺩﺭ ﺁﻳﻴﻦ ﮔﺸﺎﻳﺶ
ﻣﺘﻤﺮﻛﺰ ﺍﻳﻨﺘﺮﻧﺖ ﭘﺮﺳــﺮﻋﺖ ﺩﺭ 669ﺭﻭﺳــﺘﺎﻯ ﺍﺳﺘﺎﻥ
ﮔﻠﺴــﺘﺎﻥ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﺍﻳﻨﻜﻪ ﺩﺭ ﺍﺑﺘﺪﺍﻯ ﺩﻭﻟﺖ ﻳﺎﺯﺩﻫﻢ
ﻫﻴﭻﻛﺪﺍﻡ ﺍﺯ ﺭﻭﺳﺘﺎﻯ ﻛﺸﻮﺭ ﺑﻪ ﺍﻳﻨﺘﺮﻧﺖ ﻣﺘﺼﻞ ﻧﺒﻮﺩﻩ ،ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﺩﺭ 3ﺳﺎﻝ
ﻭ ﻧﻴﻢ ﮔﺬﺷــﺘﻪ 27 ،ﻫﺰﺍﺭ ﺭﻭﺳــﺘﺎ ﺩﺭ ﻛﺸــﻮﺭ ﺍﺯ ﺍﻳﻨﺘﺮﻧﺖ ﺑﻬﺮﻩﻣﻨﺪ ﺷﺪ .ﻭﻯ
ﺑﺎﺑﻴــﺎﻥ ﺍﻳﻨﻜﻪ ﺑﺮﺍﻯ ﺍﻳــﻦ ﻛﺎﺭ 5500ﻣﻴﻠﻴﺎﺭﺩ ﺭﻳﺎﻝ ﻫﺰﻳﻨﻪ ﺷــﺪﻩ ،ﺍﻓﺰﻭﺩ :ﺗﺎ
ﭘﺎﻳــﺎﻥ ﺩﻭﻟﺖ ﻳﺎﺯﺩﻫﻢ 95ﺩﺭﺻﺪ ﺭﻭﺳــﺘﺎﻫﺎﻯ ﺑﺎﻻﻯ 20ﺧﺎﻧﻮﺍﺭ ﻛﺸــﻮﺭ ﺑﻪ
ﺍﻳﻨﺘﺮﻧﺖ ﭘﺮﺳﺮﻋﺖ ﻣﺠﻬﺰ ﺧﻮﺍﻫﺪ ﺷﺪ .ﻭﺯﻳﺮ ﺍﺭﺗﺒﺎﻃﺎﺕ ﻭ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﺑﺎ
ﺍﺷــﺎﺭﻩ ﺑﻪ ﺍﻳﻨﻜﻪ ﺭﺳﺎﻧﺪﻥ ﺍﻳﻨﺘﺮﻧﺖ ﺑﻪ ﺭﻭﺳــﺘﺎﻫﺎ ﺟﺰء ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﻣﺎ ﺑﻪ ﺷﻤﺎﺭ
ﻣﻰﺁﻳﺪ ،ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﻣﺎ ﻣﻌﺘﻘﺪﻳﻢ ﺑﻬﺘﺮﻳﻦ ﻓﺮﺯﻧﺪﺍﻥ ﻣﺎ ﻛﺴــﺎﻧﻰ ﻫﺴﺘﻨﺪ ﻛﻪ
ﺩﺭ ﺭﻭﺳــﺘﺎﻫﺎ ﺑﻪ ﺩﻧﻴﺎ ﻣﻰﺁﻳﻨﺪ ﻭ ﺍﻛﻨﻮﻥ ﻛﺴــﺎﻧﻰ ﻫﺴــﺘﻨﺪ ﻛﻪ ﻣﻨﺸﺎ ﺧﺪﻣﺎﺕ
ﻫﺴﺘﻨﺪ .ﻭﺍﻋﻈﻰ ﻋﻨﻮﺍﻥ ﻛﺮﺩ :ﺍﺭﺍﺋﻪ ﺧﺪﻣﺎﺕ ﭘﺴﺖ ﻭ ﭘﺴﺖﺑﺎﻧﻚ ﺑﻪ ﺭﻭﺳﺘﺎﻳﻴﺎﻥ
ﺩﺭ ﻣﻨﺎﻃﻖ ﺩﻭﺭﺩﺳــﺖ ،ﺑﺨﺶ ﺩﻳﮕــﺮﻯ ﺍﺯ ﺧﺪﻣﺎﺕ ﺩﻭﻟﺖ ﻳﺎﺯﺩﻫﻢ ﺑﻪ ﻣﻨﺎﻃﻖ
ﻣﺤﺮﻭﻡ ﻭ ﺭﻭﺳﺘﺎﻳﻰ ﺍﺳﺖ.
ﺭﻳﻴﺲ ﺳــﺎﺯﻣﺎﻥ ﺍﻣﻮﺭ ﻣﺎﻟﻴﺎﺗﻰ ﺍﺯ 2ﺑﺮﺍﺑﺮ ﺷــﺪﻥ ﺳﻘﻒ
ﺍﺳــﺘﻌﻼﻡ ﻣﺎﻟﻴﺎﺗﻰ ﻧﻈــﺎﻡ ﺑﺎﻧﻜﻰ ﺑﺮﺍﻯ ﺍﻓــﺮﺍﺩ ﺣﻘﻴﻘﻰ ﺑﻪ
100ﻣﻴﻠﻴﻮﻥ ﻭ ﺍﻓﺮﺍﺩ ﺣﻘﻮﻗﻰ ﺑﻪ 300ﻣﻴﻠﻴﻮﻥ ﺧﺒﺮ ﺩﺍﺩ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﺻﺪﺍﻭﺳــﻴﻤﺎ ،ﺳــﻴﺪ ﻛﺎﻣﻞ ﺗﻘﻮﻯﻧﮋﺍﺩ ﺑﺎﺑﻴﺎﻥ
ﺍﻳﻨﻜــﻪ ﻣﺎﻟﻴــﺎﺕ ﺻﺎﺩﺭﻛﻨﻨــﺪﮔﺎﻥ ﻳﻚﻣﺎﻫــﻪ ﺍﺳــﺘﺮﺩﺍﺩ
ﻣﻰﺷــﻮﺩ ،ﮔﻔﺖ :ﺑﺪﻫﻰ ﻣﺎﻟﻴﺎﺗــﻰ 7500ﻭﺍﺣﺪ ﺗﻮﻟﻴﺪﻯ
ﺑﻪﺻﻮﺭﺕ ﭘﻠﻜﺎﻧﻰ ﺗﻘﺴــﻴﻂ ﺷﺪﻩ ﺍﺳﺖ .ﻭﻯ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﺗﻘﺪﻳﻢ ﻻﻳﺤﻪ ﻣﺎﻟﻴﺎﺕ
ﺑﺮ ﺍﺭﺯﺵﺍﻓﺰﻭﺩﻩ ﺑﻪ ﻣﺠﻠﺲ ﺷــﻮﺭﺍﻯ ﺍﺳﻼﻣﻰ ،ﮔﻔﺖ :ﻃﺮﺡ ﺟﺎﻣﻊ ﻣﺎﻟﻴﺎﺗﻰ ﻧﻈﺎﻡ
ﺟﺎﻣﻊ ﺍﻃﻼﻋﺎﺕ ﻣﺎﻟﻴﺎﺗﻰ ﺭﺍ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﺳــﺎﺯﻣﺎﻥ ﺍﻣــﻮﺭ ﻣﺎﻟﻴﺎﺗﻰ ﻗﺮﺍﺭ ﻣﻰﺩﻫﺪ ﺗﺎ
ﺑﺘــﻮﺍﻥ ﻣﻮﺩﻳﺎﻥ ﻣﺎﻟﻴﺎﺗﻰ ﺭﺍ ﺷﻨﺎﺳــﺎﻳﻰ ﻛﺮﺩ ﻭ ﺍﻓﺮﺍﺩ ﺟﺪﻳــﺪﻯ ﺩﺭ ﺯﻣﺮﻩ ﻣﻮﺩﻳﺎﻥ
ﻣﺎﻟﻴﺎﺗﻰ ﻗﺮﺍﺭ ﮔﻴﺮﻧﺪ .ﻭﻯ ﺑﺎﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺳــﺎﺯﻣﺎﻥ ﻣﺘﺒﻮﻋﺶ ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ ﻛﻪ
ﺳــﺎﻝ »ﺍﻗﺘﺼﺎﺩ ﻣﻘﺎﻭﻣﺘﻰ؛ ﺍﻗﺪﺍﻡ ﻭ ﻋﻤﻞ« ﺑﻮﺩ ،ﺍﻗﺪﺍﻣﺎﺗﻰ ﺩﺭ ﺭﺍﺳــﺘﺎﻯ ﺣﻤﺎﻳﺖ
ﺍﺯ ﺗﻮﻟﻴﺪ ،ﺍﺷــﺘﻐﺎﻝ ﻭ ﺻﺎﺩﺭﺍﺕ ﺍﻧﺠﺎﻡ ﺩﺍﺩﻩ ،ﺍﻓــﺰﻭﺩ :ﺍﮔﺮ ﺻﺎﺩﺭﻛﻨﻨﺪﻩﺍﻯ ﻣﺪﺍﺭﻙ
ﻣﻮﺭﺩﻧﻴﺎﺯ ﺭﺍ ﺑﻪ ﺳــﺎﺯﻣﺎﻥ ﺍﻣﻮﺭ ﻣﺎﻟﻴﺎﺗﻰ ﺍﺭﺍﺋﻪ ﻛﻨﺪ ،ﺩﺭ ﻣﺪﺕ ﻳﻚ ﻣﺎﻩ ﻧﺴــﺒﺖ ﺑﻪ
ﺍﺳــﺘﺮﺩﺍﺩ ﻣﺎﻟﻴﺎﺕ ﺁﻥ ﺍﻗﺪﺍﻡ ﻣﻰﺷﻮﺩ.ﺭﻳﻴﺲ ﺳــﺎﺯﻣﺎﻥ ﺍﻣﻮﺭ ﻣﺎﻟﻴﺎﺗﻰ ﻳﺎﺩﺁﻭﺭ ﺷﺪ:
ﭘﻴﺶﻓﺎﻛﺘــﻮﺭ ﻛﻪ ﺩﺭ ﺑﺮﺧﻰ ﺍﺩﺍﺭﻩﻫﺎﻯ ﻣﺎﻟﻴﺎﺗﻰ ﺑﻪﻋﻨﻮﺍﻥ ﻣﻼﻙ ﺗﺸــﺨﻴﺺ ﺑﻮﺩ،
ﻟﻐﻮ ﺷﺪﻩ ﻭ ﻣﺎﻟﻴﺎﺕ ﺗﻨﻬﺎ ﺑﺎ ﺑﺮﮔﻪ ﻓﺮﻭﺵ ﺩﺭﻳﺎﻓﺖ ﻣﻰﺷﻮﺩ.
ﻓﺼﻞ ﺗﺎﺯﻩ ﻣﺒﺎﺭﺯﻩ ﺑﺎ ﻗﺎﭼﺎﻕ ﺩﺭ ﺩﻭﻟﺖ ﻳﺎﺯﺩﻫﻢ
ﻗﺎﭼــﺎﻕ ﻫﻤﻮﺍﺭﻩ ﺑــﻪ ﻋﻨﻮﺍﻥ ﺁﻓﺘﻰ ﺑﺮﺍﻯ ﺗﻮﻟﻴﺪ ﻭ ﺍﺷــﺘﻐﺎﻝ
ﺗﻠﻘــﻰ ﺷــﺪﻩ ﻭ ﺩﻭﻟﺖ ﻳﺎﺯﺩﻫــﻢ ﺍﺯ ﻫﻤﺎﻥ ﺭﻭﺯﻫﺎﻯ ﻧﺨﺴــﺖ
ﻓﻌﺎﻟﻴﺖ ﺧــﻮﺩ ﺗﻼﺵ ﻛﺮﺩﻩ ﺗﺎ ﺍﻳﻦ ﺑﻴﻤــﺎﺭﻯ ﻣﻬﻠﻚ ﺍﻗﺘﺼﺎﺩ
ﻛﺸﻮﺭ ﺭﺍ ﺩﺭﻣﺎﻥ ﻛﻨﺪ .ﺗﻼﺷﻰ ﻛﻪ ﻧﺘﺎﻳﺞ ﻗﺎﺑﻞﺗﻮﺟﻬﻰ ﺩﺍﺷﺘﻪ
ﻭ ﺗﻮﺍﻧﺴــﺘﻪ ﻣﺒﺎﺭﺯﻩ ﺑﺎ ﻗﺎﭼﺎﻕ ﻛﺎﻻ ﺭﺍ ﺩﺭ ﺩﻭﻟﺖ ﺗﺪﺑﻴﺮ ﻭ ﺍﻣﻴﺪ
ﻭﺍﺭﺩ ﻣﺮﺣﻠﻪﺍﻯ ﺗﺎﺯﻩ ﻛﻨﺪ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﺷــﺎﺗﺎ ،ﺑﺮﺍﺳﺎﺱ ﮔﺰﺍﺭﺵ ﻋﻤﻠﻜﺮﺩ ﻣﻨﺘﺸﺮ ﺷﺪﻩ
ﺍﺯﺳــﻮﻯ ﻭﺯﺍﺭﺕ ﺻﻨﻌﺖ ،ﻣﻌﺪﻥ ﻭ ﺗﺠﺎﺭﺕ ،ﻳﺎﺯﺩﻫﻤﻴﻦ ﺩﻭﻟﺖ
ﺟﻤﻬﻮﺭﻯ ﺍﺳﻼﻣﻰ ﺟﺪﻯﺗﺮ ﺍﺯ ﻫﻤﻴﺸﻪ ﺭﻳﺸﻪﻫﺎﻯ ﻗﺎﭼﺎﻕ ﺭﺍ
ﺑﺮﺍﻯ ﺣﻤﺎﻳﺖ ﺍﺯ ﺗﻮﻟﻴﺪ ﻣﻠﻰ ﻭ ﺍﺷﺘﻐﺎﻝ ﻭ ﻧﻴﺰ ﺳﻼﻣﺖ ﺍﻗﺘﺼﺎﺩ
ﻛﺸــﻮﺭ ﻫﺪﻑ ﻗﺮﺍﺭ ﺩﺍﺩﻩ ﻭ ﺩﺳــﺘﺎﻭﺭﺩﻫﺎﻯ ﺯﻳﺎﺩﻯ ﺩﺭ ﺍﻳﻦ ﺭﺍﻩ
ﺩﺍﺷﺘﻪ ﺍﺳﺖ.
ﺩﺭ ﻫﻤﻴﻦ ﺯﻣﻴﻨﻪ ﻣﻰﺗﻮﺍﻥ ﺑﻪ ﺗﺪﻭﻳﻦ ﻃﺮﺡ ﺟﺎﻣﻊ ﻣﺒﺎﺭﺯﻩ ﺑﺎ
ﻗﺎﭼﺎﻕ ﻟﻮﺍﺯﻡﺧﺎﻧﮕﻰ ،ﻟﻮﺍﺯﻡ ﻳﺪﻛﻰ ،ﭘﻮﺷﺎﻙ ،ﭘﺘﻮ ،ﮔﻮﺷﻰﻫﺎﻯ
ﺗﻠﻔﻦ ﻫﻤﺮﺍﻩ ،ﺳــﻴﮕﺎﺭ ،ﻟﻮﺍﺯﻡ ﺁﺭﺍﻳﺸﻰ ﻭ ﺑﻬﺪﺍﺷﺘﻰ ﻭ ﻛﺎﻻﻫﺎﻯ
ﺳــﻼﻣﺖ ﻣﺤﻮﺭ ﺍﺷــﺎﺭﻩ ﻛﺮﺩ ﻛﻪ ﻗﺎﭼﺎﻕ ﺁﻧﻬﺎ ﺗﺎﺛﻴﺮ ﺯﻳﺎﺩﻯ ﺩﺭ
ﺍﻗﺘﺼﺎﺩ ﻛﺸــﻮﺭ ﺩﺍﺷــﺘﻪ ﻭ ﺩﺍﺭﺩ .ﻫﻤﭽﻨﻴــﻦ ﻭﺯﺍﺭﺕ ﺻﻨﻌﺖ،
ﻣﻌﺪﻥ ﻭ ﺗﺠﺎﺭﺕ ﺍﺯ ﺷﻬﺮﻳﻮﺭ 92ﺗﺎ ﭘﺎﻳﺎﻥ ﺳﺎﻝ 95ﻣﻮﻓﻖ ﺷﺪ
ﻋﻼﻭﻩ ﺑﺮ ﺭﺍﻩﺍﻧﺪﺍﺯﻯ ﺳــﺎﻣﺎﻧﻪﻫﺎﻯ ﭘﻴﺶﺑﻴﻨﻰ ﺷﺪﻩ ﺩﺭ ﻗﺎﻧﻮﻥ
ﻣﺒــﺎﺭﺯﻩ ﺑﺎ ﻗﺎﭼﺎﻕ ،ﺷــﻴﻮﻩﻧﺎﻣﻪﻫﺎﻯ ﻧﻈﺎﺭﺗﻰ ﻣﺒﺎﺭﺯﻩ ﺑﺎ ﻗﺎﭼﺎﻕ
ﺭﺍ ﺩﺭ ﺣــﻮﺯﻩ ﻋﺮﺿﻪ ﻣﺤﺼﻮﻻﺕ ﺑﻪ ﻋﻨﻮﺍﻥ ﻳﻜﻰ ﺍﺯ ﻣﻬﻢﺗﺮﻳﻦ
ﻭﻇﺎﻳﻒ ﺍﺗﺎﻕﻫﺎﻯ ﺍﺻﻨﺎﻑ ﻭ ﺍﺗﺤﺎﺩﻳﻪﻫﺎ ﻧﻬﺎﺩﻳﻨﻪ ﻛﻨﺪ .ﺩﺭ ﺍﻳﻦ
ﺑﺎﺯﻩ ﺯﻣﺎﻧﻰ ﺣﻮﺯﻩ ﺑﺎﺯﺭﺳــﻰ ﻭ ﻧﻈﺎﺭﺕ ﻭﺯﺍﺭﺕ ﺻﻨﻌﺖ ،ﻣﻌﺪﻥ
ﻭ ﺗﺠــﺎﺭﺕ ﺑﺮ ﻣﺒﺎﺭﺯﻩ ﺑــﺎ ﻗﺎﭼﺎﻕ ﻣﺘﻤﺮﻛﺰ ﺷــﺪ ﻭ ﺩﺭ ﻫﻤﻴﻦ
ﺯﻣﻴﻨﻪ ﺍﻗﻼﻡ ﻗﺎﺑﻞ ﻭﺭﻭﺩ ﻣﺮﺯﻧﺸــﻴﻨﺎﻥ ﺍﺯ 71ﻗﻠﻢ ﺑﻪ 41ﻗﻠﻢ
ﻛﺎﻫﺶ ﻳﺎﻓﺖ ﻭ 34ﺑﺎﺯﺍﺭﭼﻪ ﻣﺮﺯﻯ ﻏﻴﺮﻓﻌﺎﻝ ﻧﻴﺰ ﺍﺯ ﻓﻬﺮﺳﺖ
ﺑﺎﺯﺍﺭﭼﻪﻫﺎﻯ ﻣﺮﺯﻯ ﻣﺸﺘﺮﻙ ﺣﺬﻑ ﺷﺪﻧﺪ.
ﺑﻨﺎﺑﺮﺍﻳﻦ ﮔــﺰﺍﺭﺵ ،ﻭﺯﺍﺭﺕ ﺻﻨﻌﺖ ،ﻣﻌــﺪﻥ ﻭ ﺗﺠﺎﺭﺕ ﺩﺭ
ﺳﺎﻝ ﺟﺪﻳﺪ ﻋﻼﻭﻩ ﺑﺮ ﺗﺪﺍﻭﻡ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﺳﺎﻝﻫﺎﻯ ﻗﺒﻞ ﺑﺮﺍﻯ
ﻣﺒــﺎﺭﺯﻩ ﺑﺎ ﻗﺎﭼﺎﻕ ﻛﺎﻻ ،ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﺗﺎﺯﻩﺍﻯ ﺩﺭ ﺩﺳــﺖ ﺍﻗﺪﺍﻡ
ﺩﺍﺭﺩ ﺗﺎ ﺑﺘﻮﺍﻧﺪ ﺑﻪ ﺑﻬﺘﺮﻳﻦ ﺷــﻜﻞ ﺑﺎ ﺍﻳﻦ ﭘﺪﻳﺪﻩ ﺷﻮﻡ ﺑﺮﺧﻮﺭﺩ
ﻛﻨﺪ.
ﺑﺎﺯﺍﺭ
ﺩﻭﺷﻨﺒﻪ
ﻭ ﺍﺻﻨﺎﻑ
3
ﺍﻧﺴﺎﻥ ﻣﺪﺭﻥ ﺑﻪ ﺯﻳﺒﺎﻳﻰ ﺟﻬﺎﻥ ﭘﻴﺮﺍﻣﻮﻥ ﺧﻮﺩ ﺍﻫﻤﻴﺖ ﻣﻰﺩﻫﺪ ،ﻫﻤﻴﻦ ﻣﻮﺿﻮﻉ
ﻫﻢ ﺑﺎﻋﺚ ﺷﺪﻩ ﺳـﺎﺯﻣﺎﻥﻫﺎﻳﻰ ﻛﻪ ﻫﺪﻑ ﺁﻧﻬﺎ ﺍﻳﺠﺎﺩ ﺯﻳﺒﺎﻳﻰ ﺩﺭ ﺷﻬﺮ ﺍﺳﺖ ﺑﻪ
ﻭﺟﻮﺩ ﺁﻳﻨﺪ ﺗﺎ ﺩﺭ ﺭﺍﺳﺘﺎﻯ ﺯﻳﺒﺎﺳﺎﺯﻯ ﺷﻬﺮﻫﺎ ﮔﺎﻡ ﺑﺮﺩﺍﺭﻧﺪ .ﺷﺮﻛﺖ ﺳﺎﻣﺎﻧﺪﻫﻰ
ﺻﻨﺎﻳﻊ ﻭ ﻣﺸـﺎﻏﻞ ﺷـﻬﺮ ﺗﻬـﺮﺍﻥ ،ﺍﺯ ﺟﻤﻠﻪ ﺍﻳـﻦ ﺳﺎﺯﻣﺎﻥﻫﺎﺳـﺖ .ﺁﻧﻄﻮﺭ ﻛﻪ
ﺳﻴﺮﺁﻧﻮﺵ ﻣﻮﺳﻮﻯ
bazzar@tejaratdaily.comﻣﺴﺌﻮﻻﻥ ﺳﺎﺯﻣﺎﻥ ﺳـﺎﻣﺎﻧﺪﻫﻰ ﺻﻨﺎﻳﻊ ﻭ ﻣﺸﺎﻏﻞ ﺷﻬﺮ ﺗﻬﺮﺍﻥ ﻣﻰﮔﻮﻳﻨﺪ ،ﺍﻳﻦ
ﺳـﺎﺯﻣﺎﻥ ﺑﻨﺎ ﺩﺍﺭﺩ ﻫﻤﭽﻮﻥ ﮔﺬﺷـﺘﻪ ﺩﺭ ﺭﺍﺳـﺘﺎﻯ ﻫﺮ ﭼﻪ ﺯﻳﺒﺎﺗﺮ ﻛﺮﺩﻥ ﭼﻬﺮﻩ
ﺷـﻬﺮ ﻓﻌﺎﻟﻴـﺖ ﺧﻮﺩ ﺭﺍ ﺩﻧﺒـﺎﻝ ﻛﻨﺪ ﻭ ﺍﺯ ﺍﻳـﻦ ﺭﻭ ﻳﻜﻰ ﺍﺯ ﺑﺮﻧﺎﻣﻪﻫـﺎﻯ ﺧﻮﺩ ﺭﺍ
ﺳﺎﻣﺎﻧﺪﻫﻰ ﻛﻴﻮﺳﻚﻫﺎ ﺩﺭ ﺩﺍﺧﻞ ﺷﻬﺮﻫﺎ ﻗﺮﺍﺭ ﺩﺍﺩﻩ ﺍﺳﺖ .ﺍﻟﺒﺘﻪ ﺍﻳﻦ ﻃﺮﺡ ﺩﺭ ﺣﺎﻟﻰ ﺩﺭ ﺩﺳﺘﻮﺭﻛﺎﺭ
ﺍﻳﻦ ﺳـﺎﺯﻣﺎﻥ ﻗﺮﺍﺭ ﺩﺍﺭﺩ ﻛﻪ ﻛﺎﺭﺷﻨﺎﺳـﺎﻥ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ﺍﻳﺮﺍﻥ ﺗﺎﻛﻴﺪ ﺩﺍﺭﻧﺪ ،ﺑﺎ ﻭﺟﻮﺩ ﺍﻳﻨﻜﻪ ﺍﻳﻦ ﺑﺎﻭﺭ
ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻛﻪ ﻛﻴﻮﺳـﻚﻫﺎﻯ ﺩﺍﺧﻞ ﺷـﻬﺮ ﻧﻴﺎﺯﻣﻨﺪ ﺗﻐﻴﻴﺮﺍﺕ ﺍﺳﺎﺳﻰ ﻫﺴـﺘﻨﺪ ﺍﻣﺎ ﺍﺯ ﺁﻧﺠﺎﻳﻰ ﻛﻪ
ﺷـﺮﻛﺖ ﺳﺎﻣﺎﻧﺪﻫﻰ ﺻﻨﺎﻳﻊ ﻭ ﻣﺸﺎﻏﻞ ﺷـﻬﺮ ﺗﻬﺮﺍﻥ ﺍﺗﺤﺎﺩﻳﻪﻫﺎﻯ ﻣﺮﺑﻮﻁ ﺭﺍ ﺩﺭ ﺟﺮﻳﺎﻥ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ
ﺧـﻮﺩ ﻗﺮﺍﺭ ﻧﻤﻰﺩﻫﺪ ،ﻫﻤﻴﻦ ﻣﺴـﺌﻠﻪ ﺑﺎﻋﺚ ﺷـﺪﻩ ﺗـﺎ ﺩﺭ ﺍﺟﺮﺍﻯ ﺍﻳﻦ ﻃﺮﺡ ﺍﺧﺘﻼﻝ ﺍﻳﺠﺎﺩ ﺷـﻮﺩ ﻭ
ﺩﺭﻧﻬﺎﻳﺖ ﺍﺟﺮﺍﻯ ﺍﻳﻦ ﻃﺮﺡ ﺑﻪ ﻧﺘﻴﺠﻪ ﻣﻄﻠﻮﺑﻰ ﻛﻪ ﺍﻧﺘﻈﺎﺭ ﻣﻰﺭﻭﺩ ﻧﺮﺳﺪ.
ﺗﻴﺘﺮ ﺭﻭﺯ
ﻳﺎﺩﺩﺍﺷﺖ
ﺳﻴﺎﺳﺖﻫﺎﻳﻰ ﻛﻪ
ﺑﻪ ﺿﺮﺭ ﺗﻮﻟﻴﺪ ﺗﻤﺎﻡ ﺷﺪ
ﻋﻜﺲ:ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ
ﻛﺎﺭﺷﻨﺎﺳﺎﻥ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ﺍﺯ ﻫﻤﻜﺎﺭﻯ ﻧﻜﺮﺩﻥ ﺷﻬﺮﺩﺍﺭﻯ ﺑﺎ ﺍﺗﺤﺎﺩﻳﻪﻫﺎ ﺩﺭ ﻃﺮﺡ ﺳﺎﻣﺎﻧﺪﻫﻰ ﻛﻴﻮﺳﻚﻫﺎ ﻣﻰﮔﻮﻳﻨﺪ
ﻏﻔﻠﺖ ﺍﺯ ﺗﺠﺮﺑﻴﺎﺕ ،ﺑﻰﻧﺘﻴﺠﻪ ﻣﺎﻧﺪﻥ ﻃﺮﺡﻫﺎ
ﺁﻧﻄﻮﺭ ﻛﻪ ﺁﻣﺎﺭﻫﺎ ﻧﺸﺎﻥ ﻣﻰﺩﻫﺪ ،ﻫﻢﺍﻛﻨﻮﻥ ﺣﺪﻭﺩ 1175
ﻛﻴﻮﺳــﻚ ﮔﻞﻓﺮﻭﺷﻰ ﻭ ﻣﻄﺒﻮﻋﺎﺕ ﺩﺭ ﭘﺎﻳﺘﺨﺖ ﻭﺟﻮﺩ ﺩﺍﺭﺩ
ﻛﻪ ﺍﺯ ﺍﻳﻦ ﻣﻴﺎﻥ 155ﻛﻴﻮﺳﻚ ﮔﻞﻓﺮﻭﺷﻰ ﺩﺭ ﺷﻬﺮ ﺗﻬﺮﺍﻥ
ﻓﻌﺎﻟﻴﺖ ﻣﻰﻛﻨﻨﺪ ﻭ ﻣﺎﺑﻘﻰ ﻛﻴﻮﺳــﻚ ﻣﻄﺒﻮﻋﺎﺗﻰ ﺍﺳﺖ ﻛﻪ
ﺷﻜﻞ ﻭ ﺍﻣﻜﺎﻧﺎﺕ ﺁﻧﻬﺎ ﭼﻨﺪﺍﻥ ﺭﻭﺯﺁﻣﺪ ﻧﻴﺴﺖ ﻭ ﺑﺎﻋﺚ ﻧﺎﺯﻳﺒﺎ
ﺷﺪﻥ ﺷﻬﺮ ﺷﺪﻩﺍﻧﺪ.
ﺣﺴــﻴﻦ ﻓﻜﺮﻯ ،ﺭﻳﻴــﺲ ﺍﺗﺤﺎﺩﻳــﻪ ﺗﻮﺯﻳﻊﻛﻨﻨــﺪﮔﺎﻥ ﻭ
ﻓﺮﻭﺷــﻨﺪﮔﺎﻥ ﺟﺮﺍﻳﺪ ﺗﻬــﺮﺍﻥ ،ﺑﺎﺑﻴــﺎﻥ ﺍﻳﻨﻜﻪ ﻫﻨــﻮﺯ ﻧﻬﺎﺩ
ﻳــﺎ ﺳــﺎﺯﻣﺎﻧﻰ ﻭﻯ ﺭﺍ ﺩﺭ ﺟﺮﻳــﺎﻥ ﺑﺮﻧﺎﻣﻪ ﺗﻌﻮﻳــﺾ ﭘﻴﻜﺮﻩ
ﻛﻴﻮﺳــﻚﻫﺎﻯ ﺗﻬــﺮﺍﻥ ﻗﺮﺍﺭ ﻧﺪﺍﺩﻩ ﺍﺳــﺖ ﺑﻪ »ﮔﺴــﺘﺮﺵ
ﺗﺠﺎﺭﺕ« ﻣﻰﮔﻮﻳﺪ :ﻣﺘﺎﺳــﻔﺎﻧﻪ ﺷﺮﻛﺖ ﺳﺎﻣﺎﻧﺪﻫﻰ ﺍﻳﻦﮔﻮﻧﻪ
ﻣﺴﺎﺋﻞ ﺭﺍ ﺑﺎ ﻣﺎ ﺩﺭ ﻣﻴﺎﻥ ﻧﻤﻰﮔﺬﺍﺭﺩ ﻭ ﺑﻪ ﻫﻤﻴﻦ ﺩﻟﻴﻞ ﻭﻗﺘﻰ
ﻣﻰﺧﻮﺍﻫﻨﺪ ﻃﺮﺣﻰ ﺭﺍ ﺑﻪ ﺍﺟــﺮﺍ ﺑﮕﺬﺍﺭﻧﺪ ﺩﺭ ﻧﻬﺎﻳﺖ ﺍﺟﺮﺍﻯ
ﺁﻥ ﺑﺎ ﻣﻐﺎﻳﺮﺕﻫﺎﻳﻰ ﺭﻭﺑﻪﺭﻭ ﻣﻰﺷﻮﺩ.
ﻭﻯ ﺩﺭ ﺍﺩﺍﻣﻪ ﺑﻴﺎﻥ ﻣﻰﻛﻨﺪ :ﻣﺘﺎﺳﻔﺎﻧﻪ ﺩﺭ ﺍﺟﺮﺍﻯ ﺍﻳﻦﮔﻮﻧﻪ
ﻃﺮﺡﻫﺎ ﻧﻴﺎﺯﻫﺎ ﻭ ﺟﺎﻳﮕﺎﻩ ﺍﺗﺤﺎﺩﻳﻪﻫﺎ ﭼﻨﺪﺍﻥ ﺩﻳﺪﻩ ﻧﻤﻰﺷﻮﻧﺪ
ﻭ ﻣﺴﺌﻮﻻﻥ ﺁﻧﻬﺎ ﺭﺍ ﺩﺭ ﺟﺮﻳﺎﻥ ﺗﻐﻴﻴﺮﺍﺕ ﻗﺮﺍﺭ ﻧﻤﻰﺩﻫﻨﺪ .ﺩﺭ
ﺍﻳﻦ ﺑﻴﻦ ﺑﺤﺚ ﺍﻧﺘﻘﺎﻝ ﺍﺻﻨﺎﻑ ﺑﻪ ﺧﺎﺭﺝ ﺍﺯ ﺷــﻬﺮﻫﺎ ﻭ ﺗﻌﺎﻣﻞ
ﺍﺻﻨﺎﻑ ﺑﺎ ﺩﻭﻟﺖ ﺩﺭ ﺻﻮﺭﺗﻰ ﻣﻰﺗﻮﺍﻧﺪ ﻧﺘﻴﺠﻪﺑﺨﺶ ﺑﺎﺷﺪ ﻛﻪ
ﺗﻌﺎﻣﻞ ﺑﻴﻦ ﻣﺴﺌﻮﻻﻥ ﺍﺟﺮﺍﻳﻰ ﻭ ﺍﺗﺤﺎﺩﻳﻪﻫﺎ ﺗﻘﻮﻳﺖ ﺷﻮﺩ.
ﺍﻳﻦ ﻣﺴــﺌﻮﻝ ﺻﻨﻔــﻰ ﺑﺎﺑﻴــﺎﻥ ﺍﻳﻨﻜﻪ ﺗﻌــﺪﺍﺩ ﺭﻭﺯﻧﺎﻣﻪ ﻭ
ﻣﺠﻼﺗﻰ ﻛﻪ ﺩﺭ ﻛﺸــﻮﺭ ﻣﻨﺘﺸــﺮ ﻣﻰﺷــﻮﺩ ﺯﻳﺎﺩ ﺍﺳــﺖ ﺍﻣﺎ
ﺩﻛﻪﻫﺎﻯ ﻓﻌﻠﻰ ﻓﻀﺎ ﺑﺮﺍﻯ ﺟــﺎ ﺩﺍﺩﻥ ﺁﻧﻬﺎ ﻧﺪﺍﺭﻧﺪ ﻣﻰﮔﻮﻳﺪ:
ﻻﺯﻣﻪ ﺍﻳﻦ ﻣﻬﻢ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ ﻛﻴﻮﺳﻚﻫﺎﻯ ﺟﺪﻳﺪ ﻃﺮﺍﺣﻰ
ﺷﻮﺩ.
ﺗﻐﻴﻴﺮ ﭘﻴﻜﺮﻩ ﻛﻴﻮﺳﻚﻫﺎ
ﺍﻳﻦ ﻣﺴــﺌﻮﻝ ﺻﻨﻔﻰ ﺩﺭﺑﺎﺭﻩ ﺗﻐﻴﻴﺮ ﭘﻴﻜﺮﻩ ﻛﻴﻮﺳﻚﻫﺎﻯ
ﺭﻭﺯﻧﺎﻣﻪ ﺑﺮﺧﻰ ﻣﻨﺎﻃﻖ ﻣﺎﻧﻨــﺪ ﻣﻨﻄﻘﻪ 12ﺗﻬﺮﺍﻥ ﺑﻪﻋﻨﻮﺍﻥ
ﻣﻨﻄﻘﻪ ﺁﺯﻣﺎﻳﺸﻰ ﻣﻰﮔﻮﻳﺪ :ﻛﻴﻮﺳﻚﻫﺎﻯ ﻣﻴﺪﺍﻥ ﺍﻧﻘﻼﺏ ﻭ
ﺑﻬﺎﺭﺳﺘﺎﻥ ﺗﻐﻴﻴﺮ ﻛﺮﺩﻧﺪ ﺍﻣﺎ ﻛﻴﻮﺳﻚﻫﺎﻳﻰ ﻛﻪ ﺩﺭ ﺁﻧﺠﺎ ﻗﺮﺍﺭ
ﺩﺍﺩﻧﺪ ﻣﻮﺭﺩ ﺗﺎﻳﻴﺪ ﺍﺗﺤﺎﺩﻳﻪ ﻧﻴﺴﺖ .ﺑﻨﺎ ﺑﻮﺩ ﻛﻪ ﻛﻴﻮﺳﻚﻫﺎﻯ
ﺟﺪﻳﺪ ﻣﺠﻬﺰ ﺑﻪ ﻛﻮﻟﺮ ﺑﺎﺷــﻨﺪ ﺍﻣﺎ ﺩﺭ ﻋﻤﻞ ﭼﻨﻴﻦ ﻧﺸﺪ .ﺩﺭ
ﻛﻴﻮﺳــﻚﻫﺎﻯ ﺟﺪﻳﺪ ﻫﻢ ﺑﻪ ﺩﻧﺒﺎﻝ ﺍﻳﻦ ﻫﺴــﺘﻨﺪ ﻛﻪ ﺭﻭﻯ
ﺁﻧﻬﺎ ﺗﺒﻠﻴﻐﺎﺕ ﺩﺭﺝ ﺷــﻮﺩ ﺍﻣﺎ ﻣﺎ ﺑﺮ ﺍﻳﻦ ﺑﺎﻭﺭ ﻫﺴﺘﻴﻢ ﻛﻪ ﺍﮔﺮ
ﺳــﻮﺩﻯ ﻣﺘﻮﺟﻪ ﺍﻋﻀﺎﻯ ﺍﺗﺤﺎﺩﻳﻪ ﻧﺸــﻮﺩ ﻟﺰﻭﻣﻰ ﺑﺮ ﺍﺟﺮﺍﻳﻰ
ﻛﺮﺩﻥ ﺁﻥ ﻭﺟﻮﺩ ﻧﺪﺍﺭﺩ.
ﻓﻜــﺮﻯ ﺩﺭﺑــﺎﺭﻩ ﻓﺮﻭﺵ ﻭ ﻋﺮﺿــﻪ ﺳــﻴﮕﺎﺭ ﺩﺭ ﺩﻛﻪﻫﺎﻯ
ﻣﻄﺒﻮﻋﺎﺗﻰ ﻣﻰﮔﻮﻳﺪ :ﻣﻮﺿﻮﻉ ﻋﺮﺿﻪ ﺳــﻴﮕﺎﺭ ﺩﺭ ﺩﻛﻪﻫﺎﻯ
ﺭﻭﺯﻧﺎﻣﻪﻓﺮﻭﺷــﻰ ﻣﻮﺿــﻮﻉ ﺟﺪﻳﺪﻯ ﻧﻴﺴــﺖ ﻭ ﻫﻤﻮﺍﺭﻩ ﺩﺭ
ﺳــﺎﻝﻫﺎﻯ ﮔﺬﺷــﺘﻪ ﺩﻛﻪﺩﺍﺭﺍﻥ ﺍﻗﺪﺍﻡ ﺑــﻪ ﻋﺮﺿﻪ ﺩﺧﺎﻧﻴﺎﺕ
ﻛﺮﺩﻩﺍﻧــﺪ .ﻭﺍﻗﻌﻴــﺖ ﺍﻳﻦ ﺍﺳــﺖ ﻛﻪ ﺑﺪﻭﻥ ﻓﺮﻭﺵ ﺳــﻴﮕﺎﺭ
ﻣﻌﻴﺸﺖ ﺭﻭﺯﻧﺎﻣﻪﻓﺮﻭﺷﺎﻥ ﺗﺎﻣﻴﻦ ﻧﻤﻰﺷﻮﺩ ﻭ ﺍﻳﻦ ﻣﻮﺿﻮﻋﻰ
ﺍﺳــﺖ ﻛــﻪ ﻫﻴﭻﮔﻮﻧــﻪ ﺗﻮﺟــﻪ ﻭ ﭘﻴﮕﻴﺮﻯ ﻧﺴــﺒﺖ ﺑﻪ ﺁﻥ
ﻧﻤﻰﺷﻮﺩ.
ﻭﻯ ﺩﺭ ﺍﺩﺍﻣــﻪ ﺍﻇﻬﺎﺭ ﻣﻰﻛﻨﺪ :ﻓﻘﻂ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺍﻳﻦ ﻋﻤﻞ
ﺗﺨﻠﻒ ﺍﺳﺖ ﺭﺍﻩ ﺑﻪﺟﺎﻳﻰ ﻧﻤﻰﺑﺮﺩ ﻭ ﺑﺎﻳﺪ ﺑﺮﺍﻯ ﺁﻥ ﺭﺍﻫﻜﺎﺭﻯ
ﺍﻧﺪﻳﺸﻴﺪﻩ ﺷﻮﺩ .ﺍﮔﺮ ﺍﻋﻀﺎ ﺑﺘﻮﺍﻧﻨﺪ ﻫﺰﻳﻨﻪﻫﺎﻯ ﺧﻮﺩ ﺭﺍ ﺗﺎﻣﻴﻦ
ﺣﺴﻴﻦ ﻓﻜﺮﻯ
ﻧﺎﺩﺭ ﻓﺪﺍﻛﺎﺭ
ﺍﻛﺒﺮ ﺷﺎﻫﺮﺧﻰ
ﺍﺗﺤﺎﺩﻳﻪ ﺩﺭ
ﺟﺮﻳﺎﻥ ﺑﺮﻧﺎﻣﻪﻫﺎ
ﻗﺮﺍﺭ ﻧﻤﻰﮔﻴﺮﺩ
ﺑﻪ ﻫﻤﻴﻦ ﺩﻟﻴﻞ
ﺩﺭ ﻋﻤﻞ ﺍﺟﺮﺍﻯ
ﻃﺮﺡﻫﺎ ﻧﺎﻣﻮﻓﻖ
ﻣﻰﺷﻮﺩ
ﻻﺯﻡ ﺍﺳﺖ ﻛﻪ
ﺩﻛﻪ ﺩﺍﺭﺍﻥ
ﺍﺯ ﺳﻮﻯ
ﺷﻬﺮﺩﺍﺭﻯ ﺟﺪﻯ
ﮔﺮﻓﺘﻪ ﺷﻮﻧﺪ
ﻭ ﻧﻈﺮ ﺁﻧﻬﺎ ﺭﺍ
ﺑﺨﻮﺍﻫﻨﺪ
ﻓﻌﺎﻟﻴﺖ
ﮔﻞﻓﺮﻭﺷﺎﻥ
ﺳﺮ ﭼﻬﺎﺭﺭﺍﻩﻫﺎ
ﺁﺳﻴﺐ ﺟﺪﻯ
ﺑﻪ ﻓﻌﺎﻟﻴﺖ
ﮔﻞﻓﺮﻭﺷﺎﻥ
ﺯﺩﻩ ﺍﺳﺖ
ﺩﺭ ﺭﺍﺳــﺘﺎﻯ ﺯﻳﺒﺎﺗﺮ ﻛﺮﺩﻥ ﻣﺤﻞ ﻓﻌﺎﻟﻴﺖ ﺧﻮﺩ ﻳﻚ ﺳــﺮﻯ
ﺗﻐﻴﻴــﺮﺍﺕ ﺭﺍ ﺍﻋﻤﺎﻝ ﻛﺮﺩﻧﺪ .ﻭﻯ ﺩﺭ ﺍﺩﺍﻣــﻪ ﺍﻇﻬﺎﺭ ﻣﻰﻛﻨﺪ:
ﺷــﻬﺮﺩﺍﺭﻯ ﻣﺘﻮﻟﻰ ﺍﺩﺍﺭﻩ ﺷــﻬﺮ ﺍﺳــﺖ ﻭ ﻣﺎ ﻧﻴــﺰ ﺑﻪﻋﻨﻮﺍﻥ
ﺍﺩﺍﺭﻩﻛﻨﻨﺪﮔﺎﻥ ﺩﻛﻪﻫﺎ ﺩﺭ ﺷــﻬﺮ ﻫﺴــﺘﻴﻢ ﭘﺲ ﻻﺯﻡ ﺍﺳﺖ
ﺟﺪﻯ ﮔﺮﻓﺘﻪ ﺷﻮﻳﻢ ﻭ ﺩﺭ ﺗﺼﻤﻴﻢﮔﻴﺮﻯﻫﺎ ﺩﺧﻴﻞ ﺷﻮﻳﻢ.
ﺷﻚ ﻧﺪﺍﺷــﺘﻪ ﺑﺎﺷــﻴﺪ ﻛﻪ ﺍﮔﺮ ﻧﻈﺮ ﻭ ﺩﻳﺪﮔﺎﻩ ﻣﺴﺌﻮﻻﻥ
ﺷــﻬﺮﺩﺍﺭﻯ ﻣﻨﻄﻘﻰ ﺑﺎﺷــﺪ ﺁﻥ ﺭﺍ ﻗﺒــﻮﻝ ﻣﻰﻛﻨﻴﻢ ﭼﺮﺍﻛﻪ
ﻫــﺪﻑ ﻣﺎ ﻋﻼﻭﻩ ﺑﺮ ﺣﻔﻆ ﺯﻳﺒﺎﻳﻰ ،ﺁﺳــﺎﻳﺶ ﺩﻛﻪﺩﺍﺭﺍﻥ ﻧﻴﺰ
ﻫﺴــﺖ .ﻓﺪﺍﻛﺎﺭ ﺑﻴﺎﻥ ﻣﻰﻛﻨﺪ :ﺍﻣﻴﺪﻭﺍﺭ ﻫﺴﺘﻢ ﻫﺮﻛﺴﻰ ﻛﻪ
ﻛﺎﺭﻯ ﺭﺍ ﺁﻏﺎﺯ ﻣﻰﻛﻨﺪ ﺩﺭ ﺁﻥ ﺯﻣﻴﻨﻪ ﺗﺨﺼﺺ ﻻﺯﻡ ﺭﺍ ﺩﺍﺷﺘﻪ
ﺑﺎﺷﺪ ﺗﺎ ﺑﺘﻮﺍﻧﻴﻢ ﺑﻪ ﻧﺘﻴﺠﻪ ﺁﻥ ﺍﻣﻴﺪﻭﺍﺭ ﺑﺎﺷﻴﻢ.
ﺳﺎﻣﺎﻧﺪﻫﻰ ﮔﻞﻓﺮﻭﺷﺎﻥ ﭼﻬﺎﺭﺭﺍﻩﻫﺎ
ﻛﻨﻨﺪ ﺑﺪﻭﻥ ﺗﺮﺩﻳﺪ ﺩﻳﮕﺮ ﺍﻗﺪﺍﻡ ﺑﻪ ﻋﺮﺿﻪ ﺳــﻴﮕﺎﺭ ﻭ ﺗﻨﺒﺎﻛﻮ
ﻧﺨﻮﺍﻫﻨــﺪ ﻛﺮﺩ .ﺍﻳﻦ ﻣﺴــﺌﻮﻝ ﺻﻨﻔﻰ ﺩﺭ ﭘﺎﻳــﺎﻥ ﻣﻰﮔﻮﻳﺪ:
ﺍﻋﻀﺎﻯ ﺍﺗﺤﺎﺩﻳــﻪ ﺗﻤﺎﻡ ﺗﻼﺵ ﺧﻮﺩ ﺭﺍ ﺑــﺮﺍﻯ ﺣﻔﻆ ﻣﻨﺎﻓﻊ
ﺍﻋﻀﺎﻯ ﺧﻮﺩ ﺍﻧﺠﺎﻡ ﻣﻰﺩﻫﻨﺪ ﻭ ﺍﮔﺮ ﻫﻤﻜﺎﺭﻯ ﻭﺟﻮﺩ ﻧﺪﺍﺷﺘﻪ
ﺑﺎﺷﺪ ﻫﻴﭻ ﺗﻐﻴﻴﺮﻯ ﺍﻋﻤﺎﻝ ﻧﺨﻮﺍﻫﺪ ﺷﺪ.
ﺩﻛﻪﻫﺎﻯ ﺟﺮﺍﻳــﺪ ﻣﻰﮔﻮﻳﺪ :ﺩﻛﻪﻫﺎﻯ ﻓﺮﻭﺷــﻨﺪﻩ ﮔﻞ ﺑﺎﻳﺪ
ﻣﺠﻬﺰ ﺑﻪ ﻭﺳــﺎﻳﻞ ﺳﺮﻣﺎﻳﺸــﻰ ﺑﺎﺷــﻨﺪ ﭼﺮﺍ ﻛــﻪ ﮔﻞﻫﺎ ﺩﺭ
ﮔﺮﻣﺎ ﺯﻳﺒﺎﻳﻰ ﻭ ﻃﺮﺍﻭﺕ ﺧﻮﺩ ﺭﺍ ﺍﺯ ﺩﺳــﺖ ﻣﻰﺩﻫﻨﺪ .ﺍﻣﺎ ﺍﻳﻦ
ﻭﻳﮋﮔــﻰ ﺑﺮﺍﻯ ﺩﻛﻪﻫﺎﻯ ﻋﺮﺿﻪ ﺟﺮﺍﻳﺪ ﺷــﺎﻳﺪ ﭼﻨﺪﺍﻥ ﺣﺎﺋﺰ
ﺍﻫﻤﻴﺖ ﻧﺒﺎﺷﺪ.
ﺑﻰﺍﻃﻼﻋﻰ ﺍﺯ ﺯﻣﺎﻥ ﺍﺟﺮﺍ
ﺍﺯ ﺗﺠﺮﺑﻴﺎﺕ ﻏﺎﻓﻞ ﻧﺸﻮﻳﺪ
ﺭﻳﻴــﺲ ﺍﺗﺤﺎﺩﻳﻪ ﺩﻛﻪﺩﺍﺭﺍﻥ ﺗﻬﺮﺍﻥ ﻧﻴــﺰ ﺑﺎ ﺍﻧﺘﻘﺎﺩ ﺍﺯ ﻧﺤﻮﻩ
ﻋﻤﻠﻜﺮﺩ ﺷــﺮﻛﺖ ﺳﺎﻣﺎﻧﺪﻫﻰ ﺻﻨﺎﻳﻊ ﻭ ﻣﺸﺎﻏﻞ ﺷﻬﺮ ﺗﻬﺮﺍﻥ
ﻣﻰﮔﻮﻳﺪ :ﻣﺘﺎﺳــﻔﺎﻧﻪ ﺍﻳﻦ ﺷــﺮﻛﺖ ﺑﻪ ﻫﻴﭻ ﻋﻨﻮﺍﻥ ﺍﺗﺤﺎﺩﻳﻪ
ﺩﻛــﻪﺩﺍﺭﺍﻥ ﺭﺍ ﺩﺭ ﺟﺮﻳﺎﻥ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﺧــﻮﺩ ﻗﺮﺍﺭ ﻧﻤﻰﺩﻫﺪ،
ﺩﺭﺻﻮﺭﺗﻰ ﻛﻪ ﻣﻨﻄــﻖ ﺣﻜﻢ ﻣﻰﻛﻨﺪ ﭼﻨﻴﻦ ﺗﻌﺎﻣﻠﻰ ﻭﺟﻮﺩ
ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ ﭼﻮﻥ ﺍﻋﻀﺎﻳﻰ ﻛﻪ ﺩﺭ ﺍﻳﻦ ﺭﺳﺘﻪ ﻓﻌﺎﻟﻴﺖ ﺩﺍﺭﻧﺪ
ﺗﺠﺮﺑﻪ ﻛﺎﻓﻰ ﺩﺭﺑﺎﺭﻩ ﭼﮕﻮﻧﮕﻰ ﺍﺩﺍﺭﻩ ﺩﻛﻪﻫﺎ ﺭﺍ ﺩﺍﺭﻧﺪ.
ﻧــﺎﺩﺭ ﻓﺪﺍﻛﺎﺭ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ »ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ« ﺑﻴﺎﻥ
ﻣﻰﻛﻨﺪ :ﻣﺘﺎﺳــﻔﺎﻧﻪ ﺍﻳﻦ ﺳﺎﺯﻣﺎﻥ ﺧﻮﺩ ﭘﺸﺖ ﺩﺭﻫﺎﻯ ﺑﺴﺘﻪ
ﺍﻗﺪﺍﻡ ﺑﻪ ﻃﺮﺍﺣﻰ ﻳــﻚ ﺑﺮﻧﺎﻣﻪ ﻣﻰﻛﻨﺪ ﻭ ﺑﻪ ﻫﻴﭻ ﻋﻨﻮﺍﻥ ﻣﺎ
ﺭﺍ ﺩﺭ ﺟﺮﻳﺎﻥ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﺧﻮﺩ ﻗﺮﺍﺭ ﻧﻤﻰﺩﻫﺪ ﺑﻪ ﻧﻈﺮ ﻣﻦ ﺑﻪ
ﻫﻤﻴــﻦ ﺩﻟﻴﻞ ﺩﺭ ﻋﻤﻞ ﭼﻨــﺪﺍﻥ ﻧﻤﻰﺗﻮﺍﻥ ﺑﻪ ﻣﻮﻓﻘﻴﺖ ﺍﻳﻦ
ﻃﺮﺡﻫﺎ ﺍﻣﻴﺪﻭﺍﺭ ﺑﻮﺩ.
ﻭﻯ ﺩﺭ ﺍﺩﺍﻣﻪ ﻣﻰﮔﻮﻳﺪ :ﺩﻭ ﺍﺗﺤﺎﺩﻳﻪ ﺩﻛﻪﺩﺍﺭﺍﻥ ﻭ ﺍﺗﺤﺎﺩﻳﻪ
ﺗﻮﺯﻳﻊﻛﻨﻨﺪﮔﺎﻥ ﻭ ﻓﺮﻭﺷﻨﺪﮔﺎﻥ ﺟﺮﺍﻳﺪ ﺗﻬﺮﺍﻥ ﺩﺭ ﻛﻴﻮﺳﻚﻫﺎ
ﻓﻌﺎﻟﻴﺖ ﺧﻮﺩ ﺭﺍ ﺩﻧﺒﺎﻝ ﻣﻰﻛﻨﻨﺪ .ﺷــﺮﺍﻳﻂ ﻓﻌﺎﻟﻴﺖ ﻫﺮ ﻛﺪﺍﻡ
ﺍﺯ ﺭﺳــﺘﻪﻫﺎ ﻣﺘﻔــﺎﻭﺕ ﺍﺳــﺖ .ﻭﻳﮋﮔﻰﻫﺎﻯ ﻛﻴﻮﺳــﻚﻫﺎﻯ
ﻓﺮﻭﺷﻨﺪﻩ ﮔﻞ ﺑﺎ ﻛﻴﻮﺳﻚﻫﺎﻯ ﻋﺮﺿﻪ ﺟﺮﺍﻳﺪ ﺑﺴﻴﺎﺭ ﻣﺘﻔﺎﻭﺕ
ﺍﺳﺖ.
ﻓــﺪﺍﻛﺎﺭ ﺩﺭ ﺗﻮﺿﻴــﺢ ﺗﻔﺎﻭﺕ ﺩﻛﻪﻫﺎﻯ ﻓﺮﻭﺷــﻨﺪﻩ ﮔﻞ ﺑﺎ
ﺍﻳﻦ ﻣﺴﺌﻮﻝ ﺻﻨﻔﻰ ﺑﺎ ﺍﻇﻬﺎﺭ ﺑﻰﺍﻃﻼﻋﻰ ﺍﺯ ﺗﻐﻴﻴﺮﺍﺗﻰ ﻛﻪ
ﻛﻴﻮﺳﻚﻫﺎﻯ ﺟﺪﻳﺪ ﺧﻮﺍﻫﻨﺪ ﺩﺍﺷﺖ ﺑﻴﺎﻥ ﻣﻰﻛﻨﺪ :ﻣﺘﺎﺳﻔﺎﻧﻪ
ﻣﺎ ﻫﻴﭻ ﺍﻃﻼﻋﻰ ﺍﺯ ﺟﻨﺲ ،ﺍﺑﻌﺎﺩ ﻭ ﺍﻣﻜﺎﻧﺎﺕ ﻛﻴﻮﺳــﻚﻫﺎﻯ
ﺟﺪﻳﺪ ﻧﺪﺍﺭﻳﻢ .ﺍﻳﻦ ﻣﺴــﺌﻮﻻﻥ ﺧﻮﺩ ﺗﺼﻤﻴﻢﮔﻴﺮﻯ ﻛﺮﺩﻩﺍﻧﺪ
ﻭ ﭼﻨــﺪﺍﻥ ﺍﺗﺤﺎﺩﻳﻪ ﺭﺍ ﺟــﺪﻯ ﻧﻤﻰﮔﻴﺮﻧﺪ ﻭ ﻧﻤﻰﺧﻮﺍﻫﻨﺪ ﺍﺯ
ﺗﺠﺮﺑﻴﺎﺕ ﺍﻋﻀــﺎﻯ ﻣﺎ ﺑﻬﺮﻩ ﺑﺒﺮﻧﺪ .ﺍﻋﻀــﺎﻯ ﻣﺎ ﺑﻴﺶ ﺍﺯ ﻫﺮ
ﻛﺎﺭﺷــﻨﺎﺱ ﺩﻳﮕﺮﻯ ﻣﻰﺩﺍﻧﻨﺪ ﻛﻪ ﻛﻴﻮﺳﻚﻫﺎﻯ ﻓﻌﻠﻰ ﭼﻪ
ﻣﺸــﻜﻼﺗﻰ ﺩﺍﺭﻧﺪ ﻭ ﺑﺮﺍﻯ ﺭﻓﻊ ﺁﻧﻬﺎ ﺑﺎﻳﺪ ﭼﻪ ﺍﻗﺪﺍﻣﺎﺗﻰ ﺍﻧﺠﺎﻡ
ﺷــﻮﺩ .ﻓﺪﺍﻛﺎﺭ ﺑﺎﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺩﺭ ﺩﻭﺭﻩ ﺭﻳﺎﺳﺖ ﻗﺒﻠﻰ ﺷﺮﻛﺖ
ﺳﺎﻣﺎﻧﺪﻫﻰ ﺻﻨﺎﻳﻊ ﻭ ﻣﺸﺎﻏﻞ ﺷﻬﺮ ﺗﻬﺮﺍﻥ ﺳﺨﻨﺎﻧﻰ ﻣﺒﻨﻰ ﺑﺮ
ﺗﻐﻴﻴﺮﺍﺕ ﻛﻴﻮﺳــﻚﻫﺎ ﺑﺎ ﻣﺎ ﺩﺭ ﻣﻴﺎﻥ ﮔﺬﺍﺷﺖ ﻣﻰﮔﻮﻳﺪ :ﺩﺭ
ﺍﻳﻦ ﺟﻠﺴــﻪ ﻓﻘﻂ ﻣﺎ ﺭﺍ ﺩﺭ ﺟﺮﻳﺎﻥ ﺍﻳﻦ ﺑﺮﻧﺎﻣﻪ ﻗﺮﺍﺭ ﺩﺍﺩﻧﺪ ﻭ
ﺍﺑﻌﺎﺩ ﺍﻳﻦ ﻃﺮﺡ ﺭﺍ ﭼﻨﺪﺍﻥ ﺑﺮﺍﻯ ﻣﺎ ﺑﺎﺯ ﻧﻜﺮﺩﻧﺪ.
ﺍﻳــﻦ ﻓﻌــﺎﻝ ﺍﻗﺘﺼﺎﺩﻯ ﺑــﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﻣﺸــﻜﻼﺕ ﻓﻌﻠﻰ
ﻛﻴﻮﺳــﻚﻫﺎ ﺍﻇﻬﺎﺭ ﻣﻰﻛﻨﺪ :ﺍﺗﺤﺎﺩﻳﻪ ﻳﻚﺳــﺮﻯ ﺗﻐﻴﻴﺮﺍﺕ
ﺭﺍ ﺩﺭ ﻛﻴﻮﺳــﻚﻫﺎﻯ ﻓﻌﻠــﻰ ﺍﻋﻤﺎﻝ ﻛﺮﺩﻩ ﺍﺳــﺖ ﺑﻪﻋﻨﻮﺍﻥ
ﻧﻤﻮﻧــﻪ ﻣﺎ ﺍﺯ ﺍﻋﻀﺎﻯ ﺧﻮﺩ ﺧﻮﺍﺳــﺘﻪﺍﻳﻢ ﻛــﻪ ﺍﺯ ﭘﻨﺠﺮﻩﻫﺎﻯ
ﺩﻭﺟﺪﺍﺭﻩ ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﻨﺪ ﺗﺎ ﻫﺰﻳﻨﻪ ﺍﻧﺮژﻯ ﻛﺎﻫﺶ ﭘﻴﺪﺍ ﻛﻨﺪ.
ﻫﻤﭽﻨﻴﻦ ﺑﺮﺧﻰ ﺍﺯ ﻛﻴﻮﺳﻚﺩﺍﺭﺍﻥ ،ﺳﻘﻒ ﻛﻴﻮﺳﻚ ﺧﻮﺩ ﺭﺍ
ﻋﺎﻳﻖﺑﻨﺪﻯ ﻛﺮﺩﻧﺪ .ﺩﺭ ﻣﺠﻤــﻮﻉ ﺑﺮﺧﻰ ﺍﺯ ﺍﻋﻀﺎﻯ ﺍﺗﺤﺎﺩﻳﻪ
ﻫﻤﭽﻨﻴﻦ ﺍﻛﺒﺮ ﺷــﺎﻫﺮﺧﻰ ،ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳﻪ ﻓﺮﻭﺷﻨﺪﮔﺎﻥ
ﮔﻞ ﺩﺭ ﮔﻔﺖﻭﮔــﻮ ﺑﺎ »ﮔﺴــﺘﺮﺵ ﺗﺠــﺎﺭﺕ« ﺩﺭ ﺍﻳﻦ ﺭﺍﺑﻄﻪ
ﺑﻴــﺎﻥ ﻣﻰﻛﻨﺪ :ﭼﻨﺪﻯ ﭘﻴﺶ ﺷــﻬﺮﺩﺍﺭﻯ ﻧﺎﻣﻪﺍﻯ ﻣﺒﻨﻰ ﺑﺮ
ﺳﺎﻣﺎﻧﺪﻫﻰ ﮔﻞﻓﺮﻭﺷﺎﻥ ﺳﺮ ﭼﻬﺎﺭﺭﺍﻩﻫﺎ ﺑﻪ ﺍﺗﺤﺎﺩﻳﻪ ﻓﺮﺳﺘﺎﺩ،
ﭼﻮﻥ ﺑﻪ ﺍﻋﺘﻘﺎﺩ ﺷــﻬﺮﺩﺍﺭﻯ ﺍﻳﻦ ﻓﺮﻭﺷﻨﺪﮔﺎﻥ ﭼﻬﺮﻩ ﺷﻬﺮ ﺭﺍ
ﻧﺎﺯﻳﺒﺎ ﻛﺮﺩﻩ ﺑﻮﺩﻧﺪ ،ﺍﺯ ﺍﻳﻦﺭﻭ ﺑﺮﻧﺎﻣﻪ ﺳــﺎﻣﺎﻧﺪﻫﻰ ﺁﻧﻬﺎ ﺭﺍ ﺩﺭ
ﺩﺳــﺘﻮﺭﻛﺎﺭ ﻗﺮﺍﺭ ﺩﺍﺩ ﻛﻪ ﻣﻄﺎﺑﻖ ﺑــﺎ ﺍﻳﻦ ﻃﺮﺡ ﻟﺒﺎﺱ ﻣﺘﺤﺪ
ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﻓﺮﻭﺷﻨﺪﮔﺎﻥ ﮔﻞ ﺩﺭ ﭼﻬﺎﺭﺭﺍﻩﻫﺎ ﻗﺮﺍﺭ ﺩﺍﺩﻩ ﺷﻮﺩ.
ﻭﻯ ﺩﺭ ﺍﺩﺍﻣــﻪ ﺍﻇﻬﺎﺭ ﻣﻰﻛﻨﺪ :ﺍﻣــﺎ ﺍﻳﻦ ﻃﺮﺡ ﺑﺎ ﻣﺨﺎﻟﻔﺖ
ﺟــﺪﻯ ﺍﺗﺤﺎﺩﻳﻪ ﺭﻭﺑﻪﺭﻭ ﺷــﺪ ﭼﺮﺍﻛــﻪ ﺍﻳــﻦ ﻛﺎﺭ ﺩﺭ ﻭﺍﻗﻊ
ﻳﻚﮔﻮﻧﻪ ﺭﺳﻤﻴﺖ ﺑﺨﺸــﻴﺪﻥ ﺑﻪ ﻓﻌﺎﻟﻴﺖ ﺁﻧﻬﺎ ﺑﻮﺩ .ﻓﻌﺎﻟﻴﺖ
ﺍﻳﻦ ﮔﻞﻓﺮﻭﺷــﺎﻥ ﺁﺳﻴﺐ ﺟﺪﻯ ﺑﻪ ﻭﺍﺣﺪﻫﺎﻯ ﻣﺎ ﻭﺍﺭﺩ ﻛﺮﺩﻩ
ﺍﺳــﺖ ﻭ ﺗﺎ ﺣﺪﻭﺩ ﺯﻳﺎﺩﻯ ﻣﻴﺰﺍﻥ ﻓــﺮﻭﺵ ﻭﺍﺣﺪﻫﺎﻯ ﺩﺍﺭﺍﻯ
ﭘﺮﻭﺍﻧﻪ ﺭﺍ ﻛﺎﻫﺶ ﺩﺍﺩﻩ ﺍﺳﺖ.
ﺷــﺎﻫﺮﺧﻰ ﺍﺩﺍﻣــﻪ ﻣﻰﺩﻫــﺪ :ﻓﻌﺎﻟﻴﺖ ﺍﻳﻦ ﮔﻞﻓﺮﻭﺷــﺎﻥ
ﺩﺭ ﭼﻬﺎﺭﺭﺍﻩﻫﺎ ﺑﺎﻋﺚ ﺷــﺪﻩ ﻓﻌﺎﻟﻴﺖ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﺩﻛﻪﻫﺎﻯ
ﮔﻞﻓﺮﻭﺷــﻰ ﻛﻪ ﺩﺭ ﻛﻨﺎﺭ ﺑﻴﻤﺎﺭﺳــﺘﺎﻥﻫﺎ ﺍﺣﺪﺍﺙ ﺷــﺪﻩﺍﻧﺪ
ﻣﺨﺘﻞ ﺷــﻮﺩ ﻭ ﺑﻴﺸــﺘﺮ ﺍﻗــﺪﺍﻡ ﺑﻪ ﻓﺮﻭﺵ ﺗﻨﻘــﻼﺕ ﻛﻨﻨﺪ.
ﻭﺍﺣﺪﻫــﺎﻯ ﺯﻳﺮﻣﺠﻤﻮﻋــﻪ ﺍﺗﺤﺎﺩﻳﻪ ﮔﻞﻓﺮﻭﺷــﺎﻥ ،ﮔﻞﻫﺎ ﺭﺍ
ﺩﺭ ﺷــﺮﺍﻳﻂ ﻣﻨﺎﺳــﺐ ﻧﮕﻬﺪﺍﺭﻯ ﻭ ﺁﻧﻬــﺎ ﺭﺍ ﺗﺰﺋﻴﻦ ﻣﻰﻛﻨﻨﺪ
ﺍﻣــﺎ ﻓﺮﻭﺷــﻨﺪﮔﺎﻥ ﮔﻞ ﺩﺭ ﭼﻬﺎﺭﺭﺍﻩﻫﺎ ﻋــﻼﻭﻩ ﺑﺮ ﺍﻳﻨﻜﻪ ﮔﻞ
ﺑﻰﻛﻴﻔﻴــﺖ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﻣﺮﺩﻡ ﻗﺮﺍﺭ ﻣﻰﺩﻫﻨﺪ ﭼﻨﺪﺍﻥ ﺩﺭ ﻗﻴﺪ
ﺗﺰﺋﻴﻦ ﺁﻥ ﻧﻴﺰ ﻧﻴﺴﺘﻨﺪ.
ﺳﺨﻦ ﺁﺧﺮ
ﺑــﻪ ﺍﻋﺘﻘﺎﺩ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ،ﺷــﺮﻛﺖ
ﺳــﺎﻣﺎﻧﺪﻫﻰ ﺻﻨﺎﻳﻊ ﻭ ﻣﺸــﺎﻏﻞ ﺷــﻬﺮ ﺗﻬــﺮﺍﻥ ﺩﺭ
ﺻﻮﺭﺗــﻰ ﻣﻰﺗﻮﺍﻧــﺪ ﺍﻣﻴــﺪﻭﺍﺭ ﺑــﻪ ﺍﺟﺮﺍﻳﻰ ﺷــﺪﻥ
ﻃﺮﺡﻫﺎﻯ ﺧﻮﺩ ﺑﺎﺷــﺪ ﻛﻪ ﺍﺗﺤﺎﺩﻳﻪﻫﺎﻯ ﻣﺮﺑﻮﻁ ﺭﺍ
ﺩﺭ ﺟﺮﻳﺎﻥ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﺧﻮﺩ ﻗﺮﺍﺭ ﺑﺪﻫﺪ .ﺍﻳﻦ ﻣﺴﺌﻠﻪ
ﺑﺎﻋﺚ ﺍﻳﺠﺎﺩ ﺗﻌﺎﻣﻞ ﺑﻴﻦ ﺍﺗﺤﺎﺩﻳﻪ ﻭ ﺳﺎﺯﻣﺎﻥ ﺧﻮﺍﻫﺪ
ﺷﺪ ﻭ ﺩﺭ ﻧﻬﺎﻳﺖ ﺍﺟﺮﺍﻳﻰ ﺷﺪﻥ ﻃﺮﺡ ﺭﺍ ﺑﺎ ﻣﻮﻓﻘﻴﺖ
ﺑﻪﻫﻤﺮﺍﻩ ﺧﻮﺍﻫﺪ ﺁﻭﺭﺩ.
ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ
ﺗﺤﻘﻖ ﺍﻗﺘﺼﺎﺩ ﻣﻘﺎﻭﻣﺘﻰ ﺩﺭﮔﺮﻭ ﺭﻭﻧﻖ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻠﻰ
ﻧﻤﺎﻳﻨﺪﻩ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ﺍﻳﺮﺍﻥ ﺩﺭ ﺍﺳﺘﺎﻥ ﻫﺮﻣﺰﮔﺎﻥ ،ﺷﻬﺮ ﺑﻨﺪﺭﻋﺒﺎﺱ ﮔﻔﺖ:
ﻧﺎﻣﮕﺬﺍﺭﻯ ﺳــﺎﻝ 96ﻣﺒﺘﻨﻰ ﺑﺮ ﺍﻭﻟﻮﻳﺖﻫﺎ ﻭ ﺿﺮﻭﺭﺕﻫﺎﻯ ﻛﺸــﻮﺭ ﺍﺳﺖ ﻭ
ﺗﺤﻘﻖ ﺳﻴﺎﺳــﺖﻫﺎﻯ ﺍﻗﺘﺼﺎﺩ ﻣﻘﺎﻭﻣﺘﻰ ﺩﺭﮔﺮﻭ ﺭﻭﻧﻖ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻠﻰ ﻭ ﺗﻮﺟﻪ
ﻭﻳﮋﻩ ﺑﻪ ﺍﺷــﺘﻐﺎﻝ ﺧﻮﺍﻫﺪ ﺑﻮﺩ .ﺑﻪ ﮔﺰﺍﺭﺵ ﭘﺎﻳﮕﺎﻩ ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ
ﺍﻳﺮﺍﻥ ،ﻣﺴﻌﻮﺩ ﻣﺤﻤﺪﺷﺎﻫﻰ ﺍﻓﺰﻭﺩ :ﺑﺎﻳﺪ ﺑﭙﺬﻳﺮﻳﻢ ﻳﻜﻰ ﺍﺯ ﺩﻏﺪﻏﻪﻫﺎﻯ ﺍﺻﻠﻰ
ﻛﺸﻮﺭ ﻭ ﺟﻮﺍﻧﺎﻥ ﺗﺤﺼﻴﻠﻜﺮﺩﻩ ،ﻣﺴــﺌﻠﻪ ﺍﺷﺘﻐﺎﻝ ﺍﺳﺖ .ﻓﺮﺻﺖﻫﺎﻯ ﺷﻐﻠﻰ
ﺍﻳﺠﺎﺩ ﺷــﺪﻩ ﺩﺭ ﺩﻫﻪ ﺍﺧﻴﺮ ﻣﺘﻨﺎﺳــﺐ ﺑﺎ ﺑﺮﻧﺎﻣﻪﻫﺎ ﻭ ﺟﻤﻌﻴﺖ ﻛﺸﻮﺭ ﻧﺒﻮﺩﻩ ﻭ ﻳﻜﻰ ﺍﺯ
ﻋﻤﺪﻩﺗﺮﻳﻦ ﺗﻠﺦﻛﺎﻣﻰﻫﺎﻯ ﺩﻭﻟﺖﻫﺎ ﺑﻴﻜﺎﺭﻯ ﺑﻮﺩﻩ ﺍﺳﺖ .ﻭﻯ ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﺑﺮﺍﻯ ﺍﻳﺠﺎﺩ
ﺍﺷــﺘﻐﺎﻝ ﭘﺎﻳﺪﺍﺭ ﺩﺭ ﻛﺸﻮﺭ ﺑﺎﻳﺪ ﺍﺯ ﺗﺠﺎﺭﺏ ﻛﺸــﻮﺭﻫﺎﻯ ﻣﻮﻓﻖ ﻛﻪ ﺣﺘﻰ ﺟﻤﻌﻴﺘﻰ ﺗﺎ
ﭼﻨــﺪ ﺑﺮﺍﺑﺮ ﻣﺎ ﺩﺍﺭﻧﺪ ،ﺑﻬﺮﻩ ﺑﺒﺮﻳﻢ ﻭ ﺍﺯ ﻇﺮﻓﻴﺖﻫﺎ ﻭ ﻣﻨﺎﺑﻌﻰ ﻛﻪ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﺩﺍﺭﻳﻢ ،ﺑﻪ
ﻧﺤﻮ ﺑﻬﻴﻨﻪ ﺍﺳﺘﻔﺎﺩﻩ ﻭ ﻣﺪﻳﺮﻳﺖ ﻛﻨﻴﻢ .ﻣﺤﻤﺪﺷﺎﻫﻰ ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﺗﺤﻘﻖ ﺷﻌﺎﺭ ﺍﻣﺴﺎﻝ
)ﺍﻗﺘﺼﺎﺩ ﻣﻘﺎﻭﻣﺘﻰ؛ ﺗﻮﻟﻴﺪ ،ﺍﺷﺘﻐﺎﻝ( ﻭ ﺭﺳﻴﺪﻥ ﺑﻪ ﺭﺷﺪ ﺍﻗﺘﺼﺎﺩﻯ ﭘﻴﺶﺑﻴﻨﻰ ﺷﺪﻩ ﺩﺭ
ﺑﺮﻧﺎﻣﻪ ﺷﺸﻢ ﻧﻴﺎﺯﻣﻨﺪ ﺍﻟﺰﺍﻣﺎﺗﻰ ﺍﺯ ﺟﻤﻠﻪ ﺑﻬﺒﻮﺩ ﻓﻀﺎﻯ ﻛﺴﺐﻭﻛﺎﺭ ،ﺣﻤﺎﻳﺖ ﺍﺯ ﺗﻮﻟﻴﺪ
ﺩﺍﺧﻠﻰ ﻭ ﺻﺎﺩﺭﺍﺕ ،ﻣﺮﺩﻣﻰ ﻛﺮﺩﻥ ﺍﻗﺘﺼﺎﺩ ﻭ ﻫﻤﭽﻨﻴﻦ ﺗﺼﻮﻳﺐ ﻗﻮﺍﻧﻴﻦ ﺗﺴﻬﻴﻞﻛﻨﻨﺪﻩ
ﺗﻮﻟﻴﺪ ﻭ ﺍﺷــﺘﻐﺎﻝ ﺍﺳــﺖ .ﻭﻯ ﺍﻓﺰﻭﺩ :ﺍﺻﻨﺎﻑ ﺩﺭ ﺳــﺎﻝﻫﺎﻯ ﮔﺬﺷــﺘﻪ ﺑﻪﻭﻳﮋﻩ ﺑﻌﺪ ﺍﺯ
21ﻓﺮﻭﺭﺩﻳﻦ 1396
12ﺭﺟﺐ1438
10ﺁﻭﺭﻳﻞ2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /135ﭘﻴﺎﭘﻰ284
ﺍﻧﻘﻼﺏ ،ﺑﻴﺸــﺘﺮﻳﻦ ﻧﻘﺶ ﺭﺍ ﺩﺭ ﺍﻳﺠﺎﺩ ﺍﺷﺘﻐﺎﻝ ﺩﺍﺷﺘﻨﺪ؛ ﺑﻪﻃﻮﺭﻯﻛﻪ ﺍﻛﻨﻮﻥ
ﺗﻌــﺪﺍﺩ ﺑﻨﮕﺎﻩﻫﺎﻯ ﺻﻨﻔﻰ ﺩﺭ ﻛﺸــﻮﺭ ﺑﻴﺶ ﺍﺯ ﻧﻴﺎﺯﻫﺎ ﻭ ﺍﺳــﺘﺎﻧﺪﺍﺭﺩ ﺟﻬﺎﻧﻰ
ﺍﺳﺖ ﺍﻣﺎ ﺍﺯﺁﻧﺠﺎﻛﻪ ﺑﻴﺸﺘﺮ ﺍﻳﻦ ﺑﻨﮕﺎﻩﻫﺎ ﺩﺭ ﺯﻣﻴﻨﻪ ﺗﻮﺯﻳﻌﻰ ﻭ ﺧﺪﻣﺎﺗﻰ ﻓﻌﺎﻝ
ﻫﺴــﺘﻨﺪ ،ﻣﻰﻃﻠﺒﺪ ﺑﺎ ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯ ﻭ ﺳﻴﺎﺳﺘﮕﺬﺍﺭﻯ ﺣﻤﺎﻳﺘﻰ ،ﺯﻣﻴﻨﻪ ﺍﻳﺠﺎﺩ
ﺑﻨﮕﺎﻩﻫﺎﻯ ﺗﻮﻟﻴﺪﻯ ﻭ ﺧﺪﻣﺎﺕ ﻓﻨﻰ ﻓﺮﺍﻫﻢ ﺷــﻮﺩ .ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ،ﺍﺗﺎﻕﻫﺎﻯ
ﺍﺻﻨــﺎﻑ ﻭ ﺍﺗﺤﺎﺩﻳﻪﻫــﺎﻯ ﺻﻨﻔﻰ ﺗﻤﺎﻡ ﺗــﻼﺵ ﺧﻮﺩ ﺭﺍ ﺑــﺮﺍﻯ ﺍﺟﺮﺍﻯ ﺍﻳﻦ
ﺳﻴﺎﺳﺖ ﻭ ﺭﻭﻧﻖ ﺗﻮﻟﻴﺪ ﻭ ﺍﺷﺘﻐﺎﻝ ﺑﻪﻛﺎﺭ ﺧﻮﺍﻫﻨﺪ ﮔﺮﻓﺖ .ﻣﺤﻤﺪﺷﺎﻫﻰ ﺗﺼﺮﻳﺢ ﻛﺮﺩ:
ﺑﻪ ﺩﻟﻴﻞ ﺳﻴﺎﺳــﺖﻫﺎﻯ ﻧﺎﺩﺭﺳــﺖ ﻭ ﺣﻤﺎﻳﺖ ﻧﻜﺮﺩﻥ ﺍﺯ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻠﻰ ﺩﺭ ﺳﺎﻝﻫﺎﻯ
ﮔﺬﺷﺘﻪ ،ﺗﻌﺪﺍﺩ ﻭﺍﺣﺪﻫﺎﻯ ﺻﻨﻔﻰ ﺗﻮﻟﻴﺪﻯ ﻛﺎﻫﺶ ﺩﺍﺷﺖ ﻛﻪ ﻻﺯﻡ ﺍﺳﺖ ﺑﺎ ﺣﻤﺎﻳﺖ
ﻣﻨﻄﻘﻰ ﺍﺯ ﻛﺎﺭﺁﻓﺮﻳﻨﺎﻥ ،ﺁﻧﻬﺎ ﺑﻪ ﺍﻳﺠﺎﺩ ﻛﺎﺭﮔﺎﻩﻫﺎﻯ ﺗﻮﻟﻴﺪﻯ ﻭ ﻣﺸﺎﻏﻞ ﺍﺷﺘﻐﺎﻟﺰﺍ ﺗﺮﻏﻴﺐ
ﻭ ﺗﺸﻮﻳﻖ ﺷﻮﻧﺪ .ﻭﻯ ﻫﻤﭽﻨﻴﻦ ﺍﺟﺮﺍﻯ ﺳﻴﺎﺳﺖ ﭼﺎﺑﻚﺳﺎﺯﻯ ﻭ ﻛﻮﭼﻚ ﺷﺪﻥ ﺩﻭﻟﺖ
ﻭ ﺗﻘﻮﻳﺖ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﻭ ﺗﻌﺎﻭﻧﻰﻫﺎ ﺭﺍ ﺧﻮﺍﺳــﺘﺎﺭ ﺷــﺪ .ﻣﺤﻤﺪﺷﺎﻫﻰ ﺍﺩﺍﻣﻪ ﺩﺍﺩ:
ﻫﻤﭽﻨﻴﻦ ﻣﺠﻠﺲ ﺷــﻮﺭﺍﻯ ﺍﺳﻼﻣﻰ ﻭ ﺩﻭﻟﺖ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺑﺎ ﺍﺻﻼﺡ ﻗﻮﺍﻧﻴﻦ ﻭ ﻣﻘﺮﺭﺍﺕ
ﺑﺮﺍﻯ ﺑﻜﺎﺭﮔﻴﺮﻯ ﻧﻴﺮﻭﻫﺎﻯ ﺗﺤﺼﻴﻠﻜﺮﺩﻩ ﺩﺭ ﻭﺍﺣﺪﻫﺎﻯ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ،ﺣﻤﺎﻳﺖﻫﺎﻯ
ﻻﺯﻡ ﺭﺍ ﺍﺯ ﻛﺎﺭﺁﻓﺮﻳﻨﺎﻥ ﺑﺮﺍﻯ ﺍﻓﺰﺍﻳﺶ ﺍﺷﺘﻐﺎﻝ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻨﺪ.
ﺗﻐﻴﻴﺮ ﻛﺎﺭﺑﺮﻯ ﺯﻣﻴﻦ
ﺑﺮﺍﻯ ﺍﻧﺘﻘﺎﻝ ﺻﻨﻮﻑ ﻣﺰﺍﺣﻢ
ﺭﻳﻴﺲ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ﺑﻮﻛﺎﻥ ﺩﺭ ﺍﺳﺘﺎﻥ ﺁﺫﺭﺑﺎﻳﺠﺎﻥﻏﺮﺑﻰ
ﺍﺯ ﻣﺠﻮﺯ ﺗﻐﻴﻴﺮ ﻛﺎﺭﺑﺮﻯ ﺯﻣﻴﻦﻫﺎﻯ ﺧﺮﻳﺪﺍﺭﻯ ﺷﺪﻩ ﺑﺮﺍﻯ
ﺻﻨﻮﻑ ﺁﻻﻳﻨﺪﻩ ﻭ ﻣﺰﺍﺣﻢ ﺷﻬﺮﺳــﺘﺎﻥ ﺑــﻮﻛﺎﻥ ﺧﺒﺮ ﺩﺍﺩ.
ﺣﺴــﻦ ﺻﻨﺎﻋﺘــﻰ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ ﭘﺎﻳﮕﺎﻩ ﺍﻃﻼﻉﺭﺳــﺎﻧﻰ
ﺍﺗﺎﻕ ﺍﺻﻨــﺎﻑ ﺍﻳﺮﺍﻥ ﺍﻓﺰﻭﺩ :ﻣﺠﻮﺯ ﺗﻐﻴﻴــﺮ ﻛﺎﺭﺑﺮﻯ ﺯﻣﻴﻦ
ﺧﺮﻳﺪﺍﺭﻯ ﺷﺪﻩ ﺗﻮﺳﻂ ﺷﺮﻛﺖ ژﻳﻨﮕﻪ ﭘﺎﺭﻳﺰ ﺑﺮﺍﻯ ﺍﻧﺘﻘﺎﻝ
ﺻﻨﻮﻑ ﻣﺰﺍﺣﻢ ﻭ ﻧﻴﻤﻪﻣﺰﺍﺣﻢ ﺩﺭ 15ﻓﺮﻭﺭﺩﻳﻦ ﺗﻮﺳﻂ ﺳﺎﺯﻣﺎﻥ ﺟﻬﺎﺩ ﻛﺸﺎﻭﺭﺯﻯ
ﺍﺳﺘﺎﻥ ﺁﺫﺭﺑﺎﻳﺠﺎﻥﻏﺮﺑﻰ ﺻﺎﺩﺭ ﺷﺪﻩ ﺍﺳــﺖ .ﻭﻯ ﺑﺎﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﭘﻴﻤﺎﻧﻜﺎﺭ ﺗﻌﻴﻴﻦ
ﺷــﺪﻩ ﺑﻪﺯﻭﺩﻯ ﻛﺎﺭ ﺁﻣﺎﺩﻩﺳﺎﺯﻯ ﻭ ﺟﺪﻭﻝﻛﺸﻰ ﺭﺍ ﺷﺮﻭﻉ ﺧﻮﺍﻫﺪ ﻛﺮﺩ ،ﺍﺯ ﺗﻤﺎﻡ
ﺍﺩﺍﺭﺍﺕ ﻣﺮﺗﺒــﻂ ﺑﻪﻭﻳــﮋﻩ ﭘﻴﮕﻴﺮﻯﻫﺎﻯ ﻓﺮﻣﺎﻧﺪﺍﺭ ﺷﻬﺮﺳــﺘﺎﻥ ،ﻧﻤﺎﻳﻨﺪﻩ ﻣﺠﻠﺲ
ﺷﻮﺭﺍﻯ ﺍﺳــﻼﻣﻰ ،ﺭﻳﺎﺳﺖ ﺟﻬﺎﺩ ﻛﺸﺎﻭﺭﺯﻯ ،ﺭﻳﺎﺳــﺖ ﺍﺩﺍﺭﻩ ﺻﻨﻌﺖ ،ﻣﻌﺪﻥ ﻭ
ﺗﺠﺎﺭﺕ ﻭ ﻫﻴﺎﺕ ﻣﺪﻳﺮﻩ ﺷــﺮﻛﺖ ژﻳﻨﮕﻪ ﭘﺎﺭﻳﺰ ﺗﺸــﻜﺮ ﻛﺮﺩ .ﺻﻨﺎﻋﺘﻰ ﺩﺭ ﭘﺎﻳﺎﻥ
ﺗﺤﻘﻖ ﺍﻳﻦ ﺍﻣﺮ ﻣﻬﻢ ﺭﺍ ﮔﺎﻣﻰ ﻣﺜﺒﺖ ﻭ ﺑﺴــﻴﺎﺭ ﻣﻬﻢ ﺑﺮﺍﻯ ﺳــﺎﻣﺎﻧﺪﻫﻰ ﺻﻨﻮﻑ
ﺁﻻﻳﻨﺪﻩ ﺩﺍﻧﺴﺖ.
ﺍﺗﺤﺎﺩﻳــﻪ ﺩﺭﻭﺩﮔــﺮﺍﻥ ﻭ
ﻣﺒﻠﺴــﺎﺯﺍﻥ ﺗﻬــﺮﺍﻥ ،ﺟــﺰﻭ
ﻧﺨﺴﺘﻴﻦ ﺍﺗﺤﺎﺩﻳﻪﻫﺎﻳﻰ ﺑﻮﺩ ﻛﻪ
ﻣﺸﻤﻮﻝ ﺑﻨﺪ 20ﻣﺎﺩﻩ 55ﻗﺎﻧﻮﻥ
ﺷﻬﺮﺩﺍﺭﻯ ﺷــﺪ ﻭ ﺑﺮﺍﺳﺎﺱ ﺍﻳﻦ
ﻃﺮﺡ ﻓﻌﺎﻟﻴــﺖ ﺍﻳﻦ ﺻﻨﻒ ،ﺟﺰﻭ
ﻋﺒﺪﺍﻟﺤﺴﻴﻦ ﻋﺒﺎﺳﻰ
ﻣﺸﺎﻏﻞ ﺁﻻﻳﻨﺪﻩ ﻗﺮﺍﺭ ﮔﺮﻓﺖ ﻛﻪ
ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳﻪ
ﺑﺎﻳــﺪ ﺑﻪ ﺷــﻬﺮﻙﻫﺎﻯ ﺧﺎﺭﺝ ﺍﺯ
ﺩﺭﻭﺩﮔﺮﺍﻥ ﻭ
ﺷﻬﺮ ﻣﻨﺘﻘﻞ ﻣﻰﺷﺪ.
ﻣﺒﻠﺴﺎﺯﺍﻥ ﺗﻬﺮﺍﻥ
ﺣــﺪﻭﺩ 15ﺳــﺎﻝ ﺍﺳــﺖ
ﻛــﻪ ﻓﻌــﺎﻻﻥ ﺍﻳــﻦ ﺻﻨــﻒ ﺑﻪ
ﺷــﻬﺮﻙﻫﺎﻯ ﺻﻨﻌﺘﻰ ﭼﻬﺎﺭﺩﺍﻧﮕــﻪ ﻭ ﻟﺒﻪﺯﻧﻚ ﻣﻨﺘﻘﻞ
ﺷــﺪﻩﺍﻧﺪ .ﺩﺭ ﺳــﺎﻝﻫﺎﻯ ﻧﺨﺴــﺖ ﺍﺟﺮﺍﻯ ﺍﻳﻦ ﻃﺮﺡ،
ﻓﻌﺎﻻﻥ ﺍﻳﻦ ﺻﻨﻒ ﺳﺨﺘﻰﻫﺎﻯ ﺯﻳﺎﺩﻯ ﺭﺍ ﺗﺤﻤﻞ ﻛﺮﺩﻧﺪ
ﭼﻮﻥ ﺯﻳﺮﺳــﺎﺧﺖﻫﺎ ﻫﻨﻮﺯ ﺩﺭ ﺍﻳﻦ ﺷــﻬﺮﻙﻫﺎ ﻓﺮﺍﻫﻢ
ﻧﺸــﺪﻩ ﺑﻮﺩ ﻭ ﻓﻌﺎﻻﻥ ﺻﻨﻒ ﺩﺭﻭﺩﮔﺮﺍﻥ ﻭ ﻣﺒﻠﺴﺎﺯﺍﻥ ﺑﺎ
ﻣﺸــﻜﻼﺗﻰ ﭼﻮﻥ ﻧﺒﻮﺩ ﺁﺏ ،ﺑــﺮﻕ ﻭ ﮔﺎﺯ ﻣﻮﺍﺟﻪ ﺑﻮﺩﻧﺪ
ﻛﻪ ﺍﻟﺒﺘﻪ ﺑﺎ ﮔﺬﺭ ﺯﻣﺎﻥ ﺍﺯ ﺍﻳﻦ ﻣﺸــﻜﻼﺕ ﮔﺬﺭ ﻛﺮﺩﻧﺪ ﻭ
ﻣﻴﺰﺍﻥ ﺗﻮﻟﻴﺪ ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﺩﺍﺩﻧﺪ.
ﻫﻤﺎﻥﮔﻮﻧﻪ ﻛﻪ ﺍﺷــﺎﺭﻩ ﺷﺪ ﺷﻬﺮﺩﺍﺭﻯ ﺧﻮﺩ ﺍﻋﻀﺎﻯ
ﻣﺎ ﺭﺍ ﻣﺸــﻤﻮﻝ ﻃﺮﺡ 20ﻣــﺎﺩﻩ 55ﻛﺮﺩ ،ﺩﺭﺣﺎﻟﻰ ﻛﻪ
ﻣﺠﻮﺯ ﻓﻌﺎﻟﻴــﺖ ﺍﻋﻀﺎﻯ ﺍﻳﻦ ﺍﺗﺤﺎﺩﻳــﻪ ﺻﻨﻌﺘﻰ ﺑﻮﺩ ﻭ
ﺷــﻬﺮﺩﺍﺭﻯ ﻣﺠﻮﺯ ﻓﻌﺎﻟﻴﺖ ﺗﺠﺎﺭﻯ ﺭﺍ ﺑــﻪ ﻓﻌﺎﻻﻥ ﺍﻳﻦ
ﺻﻨﻒ ﺻﺎﺩﺭﻛﺮﺩﻩ ﺍﺳــﺖ ﻛﻪ ﺍﻳﻦ ﻣﺴــﺌﻠﻪ ﺑﺎﻋﺚ ﺷﺪﻩ
ﺗﻮﻟﻴــﺪ ﺑﺮﺍﻯ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺍﻳــﻦ ﺻﻨﻒ ﺩﻳﮕﺮ ﺻﺮﻓﻪ
ﺍﻗﺘﺼﺎﺩﻯ ﻧﺪﺍﺷــﺘﻪ ﺑﺎﺷــﺪ ﻭ ﻓﻘﻂ ﺍﻗــﺪﺍﻡ ﺑﻪ ﻋﺮﺿﻪ ﻭ
ﻓﺮﻭﺵ ﻛﻨﻨﺪ .ﺍﻟﺒﺘﻪ ﺍﺗﺤﺎﺩﻳﻪ ﻧﺎﻣﻪﻧﮕﺎﺭﻯﻫﺎﻯ ﺯﻳﺎﺩﻯ ﺑﺎ
ﺷﻬﺮﺩﺍﺭﻯ ﺍﻧﺠﺎﻡ ﺩﺍﺩﻩ ﺍﺳﺖ ﻛﻪ ﺍﻳﻦ ﻣﺸﻜﻞ ﺭﺍ ﺑﺮﻃﺮﻑ
ﻛﻨــﺪ ،ﭼﻮﻥ ﺩﺭﻧﻬﺎﻳﺖ ﺍﻳﻦ ﻣﺴــﺌﻠﻪ ﺑﻪ ﺿــﺮﺭ ﺍﻗﺘﺼﺎﺩ
ﻛﺸﻮﺭ ﺧﻮﺍﻫﺪ ﺑﻮﺩ.
ﻳﻜﻰ ﺩﻳﮕﺮ ﺍﺯ ﺗﺒﻌﺎﺕ ﻣﻨﻔﻰ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﻧﻴﺰ ﻛﺎﻫﺶ
ﻣﻴﺰﺍﻥ ﺻﺎﺩﺭﺍﺕ ﺩﺭ ﻛﺸــﻮﺭ ﺍﺳﺖ .ﺣﺪﻭﺩ 5ﺳﺎﻝ ﭘﻴﺶ
ﻣﻴــﺰﺍﻥ ﺻﺎﺩﺭﺍﺕ ﻣﺎ ﻗﺎﺑﻞ ﺗﻮﺟﻪ ﺑﻮﺩ ﻭ ﺩﺭ ﻣﻘﻴﺎﺱ ﻗﺎﺑﻞ
ﺗﻮﺟﻬــﻰ ﺗﻮﻟﻴﺪﺍﺕ ﺧﻮﺩ ﺭﺍ ﺑﻪ ﻛﺸــﻮﺭﻫﺎﻯ ﻫﻤﺴــﺎﻳﻪ
ﺍﺯﺟﻤﻠﻪ ﻋﺮﺍﻕ ،ﭘﺎﻛﺴــﺘﺎﻥ ﻭ ...ﺻﺎﺩﺭ ﻣﻰﻛﺮﺩﻳﻢ ،ﺍﻣﺎ ﺑﺎ
ﺍﺟﺮﺍﻯ ﺍﻳﻦ ﺳﻴﺎﺳــﺖﻫﺎﻯ ﻧﺎﻣﻨﺎﺳــﺐ ﺷﻬﺮﺩﺍﺭﻯ ،ﺍﻳﻦ
ﺍﻣــﺮ ﺑﺎﻋﺚ ﺷــﺪﻩ ﻭﺍﺭﺩﺍﺕ ﻣﺎ ﺩﺭ ﻣﻘﺎﻳﺴــﻪ ﺑﺎ ﺻﺎﺩﺭﺍﺕ
ﺍﻓﺰﺍﻳﺶ ﭘﻴﺪﺍ ﻛﻨﺪ .ﻭﻗﺘﻰ ﻛﺸﻮﺭﻯ ﺗﻮﻟﻴﺪ ﻧﺪﺍﺷﺘﻪ ﺑﺎﺷﺪ
ﻭ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺑﻪ ﻛﺎﺭ ﺩﻻﻟﻰ ﻭ ﻭﺍﺳﻄﻪﮔﺮﻯ ﻣﺸﻐﻮﻝ
ﺷــﻮﻧﺪ ﻛﺎﻻﻫﺎﻯ ﺑﻰﻛﻴﻔﻴﺖ ﺑﺮﺧﻰ ﻛﺸــﻮﺭﻫﺎ ﺩﺭ ﺑﺎﺯﺍﺭ
ﺩﺍﺧﻠﻰ ﻋﺮﺿﻪ ﺧﻮﺍﻫﺪ ﺷﺪ .ﺑﺪﻭﻥ ﺗﺮﺩﻳﺪ ،ﺩﺭ ﺷﺮﺍﻳﻄﻰ
ﻛﻪ ﺗﻮﻟﻴﺪ ﺩﺭ ﻛﺸــﻮﺭ ﺑﺎ ﻣﺸﻜﻼﺕ ﺯﻳﺎﺩﻯ ﻣﻮﺍﺟﻪ ﺍﺳﺖ
ﻭ ﻧﻴــﺎﺯ ﺑﻪ ﺣﻤﺎﻳﺖ ﺩﺍﺭﺩ ﺿﺮﻭﺭﻯ ﺍﺳــﺖ ﻛﻪ ﺑﺮﺍﻯ ﺍﻳﻦ
ﺑﺨﺶ ﺍﺛﺮﮔﺬﺍﺭ ﺩﺭﺍﻗﺘﺼﺎﺩ ﺩﺭ ﻛﺸﻮﺭ ﭼﺎﺭﻩﺍﻯ ﺍﻧﺪﻳﺸﻴﺪﻩ
ﺷــﻮﺩ ،ﭼــﻮﻥ ﺩﺭ ﻏﻴﺮﺍﻳﻦ ﺻــﻮﺭﺕ ﺍﻗﺘﺼﺎﺩ ﻛﺸــﻮﺭ ﺑﺎ
ﺁﺳﻴﺐﻫﺎﻯ ﺟﺪﻯ ﻣﻮﺍﺟﻪ ﺧﻮﺍﻫﺪ ﺷﺪ.
ﺗﻚﺭﻭﺯ
ﺗﻴﺘﺮ
ﺧﺒﺮ
ﺍﺟﺮﺍﻯ ﻃﺮﺡ ﺟﺎﻣﻊ ﺁﻣﺎﺭﮔﻴﺮﻯ
ﺍﺻﻨﺎﻑ ﺩﺭ ﻣﻬﺎﺑﺎﺩ
ﺭﻳﻴــﺲ ﺍﺩﺍﺭﻩ ﺻﻨﻌــﺖ ،ﻣﻌﺪﻥ ﻭ ﺗﺠﺎﺭﺕ ﺷﻬﺮﺳــﺘﺎﻥ
ﻣﻬﺎﺑﺎﺩ ﮔﻔﺖ :ﺑﺮﺍﻯ ﻧﺨﺴــﺘﻴﻦ ﺑﺎﺭ ﺩﺭ ﻛﺸﻮﺭ ،ﻃﺮﺡ ﺟﺎﻣﻊ
ﺁﻣﺎﺭﮔﻴﺮﻯ ﺍﺻﻨﺎﻑ ﺩﺭ ﺍﻳﻦ ﺷﻬﺮﺳــﺘﺎﻥ ﺍﺟﺮﺍ ﻣﻰﺷﻮﺩ .ﺑﻪ
ﮔﺰﺍﺭﺵ ﭘﺎﻳﮕﺎﻩ ﺍﻃﻼﻉﺭﺳــﺎﻧﻰ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ﺍﻳﺮﺍﻥ ،ﺻﺎﺩﻕ
ﻗــﺎﺩﺭﻯ ﮔﻔــﺖ :ﻃﺮﺡ ﺟﺎﻣــﻊ ﺁﻣﺎﺭﮔﻴﺮﻯ ﺍﺻﻨــﺎﻑ ﺑﺮﺍﻯ
ﻧﺨﺴــﺘﻴﻦ ﺑﺎﺭ ﺩﺭ ﺳﻄﺢ ﻛﺸﻮﺭ ﺑﺎ ﻫﻤﻜﺎﺭﻯ ﺍﺩﺍﺭﻩ ﺻﻨﻌﺖ،
ﻣﻌــﺪﻥ ﻭ ﺗﺠﺎﺭﺕ ﻭ ﺍﺗــﺎﻕ ﺍﺻﻨﺎﻑ ﺑﻪﺻــﻮﺭﺕ ﺟﺎﻣﻊ ﺩﺭ
ﻣﻬﺎﺑﺎﺩ ﺍﺟﺮﺍ ﻣﻰﺷــﻮﺩ .ﻭﻯ ﺍﻓﺰﻭﺩ :ﻫــﺪﻑ ﺍﺯ ﺍﺟﺮﺍﻯ ﺍﻳﻦ
ﻃﺮﺡ ﺷﻨﺎﺳــﺎﻳﻰ ﻭﺍﺣﺪﻫﺎﻯ ﺑﺪﻭﻥ ﭘﺮﻭﺍﻧﻪ ،ﺑﻪﺭﻭﺯﺭﺳــﺎﻧﻰ
ﻭﺍﺣﺪﻫــﺎﻯ ﭘﺮﻭﺍﻧﻪﺩﺍﺭ ﻭ ﺩﺳﺘﺮﺳــﻰ ﺑﻪ ﺑﺎﻧــﻚ ﺍﻃﻼﻋﺎﺕ
ﺍﺻﻨﺎﻑ ﺍﺳﺖ.
ﺭﻳﻴــﺲ ﺍﺩﺍﺭﻩ ﺻﻨﻌــﺖ ،ﻣﻌﺪﻥ ﻭ ﺗﺠﺎﺭﺕ ﺷﻬﺮﺳــﺘﺎﻥ
ﻣﻬﺎﺑــﺎﺩ ﺍﺩﺍﻣﻪ ﺩﺍﺩ :ﺩﺭ ﺧﻼﻝ ﺍﺟﺮﺍﻯ ﺍﻳﻦ ﻃﺮﺡ ،ﻭﺍﺣﺪﻫﺎﻯ
ﺗﺠﺎﺭﻯ ﻛﻪ ﻓﺎﻗﺪ ﻛﺪ ﭘﺴﺘﻰ ﻫﺴﺘﻨﺪ ،ﻣﻰﺗﻮﺍﻧﻨﺪ ﺑﺎ ﻣﺮﺍﺟﻌﻪ
ﺑﻪ ﺍﺩﺍﺭﻩ ﭘﺴــﺖ ﺍﺯ ﺗﺨﻔﻴﻔﺎﺕ 60ﺩﺭﺻﺪﻯ ﺑﺮﺧﻮﺭﺩﺍﺭ ﺷﺪﻩ
ﻭ ﻛﺪ ﭘﺴــﺘﻰ ﺩﺭﻳﺎﻓﺖ ﻛﻨﻨﺪ .ﻭﻯ ﺑــﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ 13ﻧﻔﺮ
ﺑﻪﺻــﻮﺭﺕ ﻣﺴــﺘﻘﻴﻢ ﺑﻪ ﺷــﻜﻞ ﺁﻣﺎﺭﮔﻴــﺮ ﺩﺭ ﺍﻳﻦ ﻃﺮﺡ
ﻣﺸــﺎﺭﻛﺖ ﺩﺍﺭﻧﺪ ،ﮔﻔﺖ :ﺁﻧﻬﺎ ﺩﺍﺭﺍﻯ ﭘﻮﺷــﺶ ﻣﺨﺼﻮﺹ
ﺑــﺎ ﺁﺭﻡ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ﻭ ﻛﺎﺭﺕ ﺷﻨﺎﺳــﺎﻳﻰ ﻣﻌﺘﺒﺮ ﺧﻮﺍﻫﻨﺪ
ﺑﻮﺩ .ﻗﺎﺩﺭﻯ ﺧﺎﻃﺮﻧﺸــﺎﻥ ﻛﺮﺩ :ﺑﺎﺯﺍﺭﻳــﺎﻥ ﺩﺭ ﺻﻮﺭﺕ ﻧﻴﺎﺯ
ﺑــﻪ ﺭﺍﻫﻨﻤﺎﻳﻰ ﻭ ﺍﻃﻼﻋﺎﺕ ﺑﻴﺸــﺘﺮ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺑﺎ ﺷــﻤﺎﺭﻩ
ﺗﻠﻔﻦﻫﺎﻯ 42443311ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ 124 ،ﺳﺘﺎﺩ ﺧﺒﺮﻯ
ﻭ 42444900ﺍﻣــﻮﺭ ﺍﺻﻨــﺎﻑ ﺍﺩﺍﺭﻩ ﺻﻨﻌــﺖ ،ﻣﻌﺪﻥ ﻭ
ﺗﺠﺎﺭﺕ ﺷﻬﺮﺳــﺘﺎﻥ ﻣﻬﺎﺑﺎﺩ ﺗﻤﺎﺱ ﺣﺎﺻﻞ ﻛﻨﻨﺪ .ﺭﻳﻴﺲ
ﺍﺩﺍﺭﻩ ﺻﻨﻌﺖ ،ﻣﻌﺪﻥ ﻭ ﺗﺠﺎﺭﺕ ﺷﻬﺮﺳﺘﺎﻥ ﻣﻬﺎﺑﺎﺩ ﺗﺼﺮﻳﺢ
ﻛﺮﺩ :ﻃﺮﺡ ﺟﺎﻣﻊ ﺁﻣﺎﺭﮔﻴﺮﻯ ﺍﺻﻨﺎﻑ ﺷﻬﺮﺳﺘﺎﻥ ﻣﻬﺎﺑﺎﺩ ﺍﺯ
ﺭﻭﺯ ﺷــﻨﺒﻪ 19ﻓﺮﻭﺭﺩﻳﻦ 96ﺑﻪ ﻣﺪﺕ ﻳﻚ ﻣﺎﻩ ﺩﺭ ﺳﻄﺢ
ﺷﻬﺮﺳﺘﺎﻥ ﻣﻬﺎﺑﺎﺩ ﺍﺟﺮﺍ ﻣﻰﺷﻮﺩ.
ﻧﻤﺎﻳﺸﮕﺎﻩ
ﺩﻭﺷﻨﺒﻪ
21ﻓﺮﻭﺭﺩﻳﻦ 1396
12ﺭﺟﺐ1438
10ﺁﻭﺭﻳﻞ2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /135ﭘﻴﺎﭘﻰ284
4
ﻳﺎﺩﺩﺍﺷﺖ
ﺍﺭﺯﻳﺎﺑﻰ ﺿﺮﻳﺐ ﻣﻮﻓﻘﻴﺖ
ﺭﻭﻳﺪﺍﺩﻫﺎ
ﺣﻀــﻮﺭ ﺩﺭ ﻳﻚ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺩﺭ
ﻗﺎﻟﺐ ﻳﻚ ﭘﺮﻭژﻩ ﺗﻌﺮﻳﻒ ﻣﻰﺷﻮﺩ.
ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﺿﺮﻭﺭﺕ ﺣﻀﻮﺭ
ﺩﺭ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺑــﺎ ﺩﺭﻙ ﻛﺎﻓﻰ ﺍﺯ
ﻣﻮﻗﻌﻴــﺖ ﺳــﺎﺯﻣﺎﻥ ﻭ ﺷــﻨﺎﺧﺖ
ﻻﺯﻡ ﺍﺯ ﻛﺎﺭﻛﺮﺩ ﻧﻤﺎﻳﺸﮕﺎﻩ ﻣﻄﺮﺡ
ﻣﺴﻌﻮﺩ ﺻﺎﺩﻗﻰ
ﻣﻰﺷــﻮﺩ ،ﭘﺲ ﺍﺯ ﺁﻥ ﻻﺯﻡ ﺍﺳﺖ
ﻛﺎﺭﺷﻨﺎﺱ
ﺳــﭙﺲ
ﺍﻫﺪﺍﻑ ﭘﺮﻭژﻩ ﺭﻭﺷــﻦ ﻭ
ﻧﻤﺎﻳﺸﮕﺎﻫﻰ
ﺑــﺮﺍﻯ ﺍﺟــﺮﺍﻯ ﺍﻳﻦ ﭘــﺮﻭژﻩ ﻳﻚ
ﻓﺮﺁﻳﻨﺪ ﺳﻴﺴــﺘﻤﻰ ﺗﺮﺳﻴﻢ ﺷﻮﺩ
ﻛﻪ ﺍﻳﻦ ﻓﺮﺁﻳﻨﺪ ﺩﺭ ﻧﮕﺎﻩ ﻛﻠﻰ ﺷﺎﻣﻞ 5ﺑﺨﺶ ﻋﻤﺪﻩ ﺍﺳﺖ؛
.1ﺩﺭﻙ ﺿﺮﻭﺭﺕ ﻭ ﺗﻌﻴﻴﻦ ﺍﻫﺪﺍﻑ ﺣﻀﻮﺭ
.2ﻧﺤﻮﻩ ﺣﻀﻮﺭ ﺩﺭ ﻧﻤﺎﻳﺸﮕﺎﻩ
.3ﻣﺪﻳﺮﻳــﺖ ﻏﺮﻓﻪ ،ﭘﺬﻳــﺮﺵ ﻭ ﺟــﺬﺏ ﻣﺨﺎﻃﺒﺎﻥ ﻭ
ﺩﺭﻳﺎﻓﺖ ﺍﻃﻼﻋﺎﺕ
.4ﺟﻤﻊﺁﻭﺭﻯ ،ﺁﻧﺎﻟﻴﺰ ﺍﻃﻼﻋﺎﺕ ﻣﺨﺎﻃﺒﺎﻥ ﻭ ﭘﻴﮕﻴﺮﻯ
.5ﺍﺭﺯﻳﺎﺑﻰ ﺿﺮﻳﺐ ﻣﻮﻓﻘﻴﺖ
ﺩﺭ ﻳﺎﺩﺩﺍﺷــﺖﻫﺎﻯ ﻗﺒﻠــﻰ ﺑﺨﺶﻫﺎﻯ ﺍﻭﻝ ﺗﺎ ﺳــﻮﻡ ﺭﺍ
ﻣﻌﺮﻓــﻰ ﻛﺮﺩﻳﻢ .ﺩﺭ ﺍﻳﻦ ﺷــﻤﺎﺭﻩ ﻭ ﺑﻪﻋﻨﻮﺍﻥ ﻳﺎﺩﺩﺍﺷــﺖ
ﻧﻬﺎﻳــﻰ ﺑــﻪ ﺗﻮﺿﻴﺢ ﻭ ﺗﺸــﺮﻳﺢ ﺑﺨﺶ ﭼﻬــﺎﺭﻡ ﻭ ﭘﻨﺠﻢ
ﻣﻰﭘﺮﺩﺍﺯﻳﻢ.
ﺟﻤﻊﺁﻭﺭﻯ ،ﺁﻧﺎﻟﻴـﺰ ﺍﻃﻼﻋﺎﺕ ﻣﺨﺎﻃﺒﺎﻥ ﻭ
ﭘﻴﮕﻴﺮﻯ
ﺩﺭ ﻃــﻮﻝ ﺑﺮﮔــﺰﺍﺭﻯ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺑﺎﻳــﺪ ﻧﻴﺮﻭﻫــﺎﻯ
ﻏﺮﻓــﻪ ﺑﺮﺍﺳــﺎﺱ ﺑﺮﻧﺎﻣــﻪ ،ﺍﻃﻼﻋــﺎﺕ ﻣﺨﺎﻃﺒــﺎﻥ ﺭﺍ
ﺩﺭﻳﺎﻓــﺖ ﻭ ﺛﺒﺖ ﻛﻨﻨــﺪ ﻭ ﭘﺲ ﺍﺯ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺑﻰﺩﺭﻧﮓ
ﺑﺮﻧﺎﻣــﻪ ﺗﺤﻠﻴــﻞ ﻭ ﺁﻧﺎﻟﻴــﺰ ﺍﻳﻦ ﺍﻃﻼﻋﺎﺕ ﺁﻏﺎﺯ ﻭ ﺳــﭙﺲ
ﺑــﺮﺍﻯ ﺑﺮﻗــﺮﺍﺭﻯ ﺍﺭﺗﺒــﺎﻁ ﻭ ﭘﻴﮕﻴــﺮﻯ ﺍﻣــﻮﺭ ﺍﻗــﺪﺍﻡ
ﺷــﻮﺩ .ﺑﻪ ﻣﻨﻈﻮﺭ ﺛﺒﺖ ﻣﻨﺴــﺠﻢ ﺍﻃﻼﻋﺎﺕ ﺑﻬﺘﺮ ﺍﺳــﺖ
ﻓﺮﻡﻫﺎﻳــﻰ ﻃﺮﺍﺣﻰ ﺷــﺪﻩ ﻭ ﺑﻪ ﺗﻌﺪﺍﺩ ﻛﺎﻓــﻰ ﺩﺭ ﺍﺧﺘﻴﺎﺭ
ﻛﺎﺭﻛﻨﺎﻥ ﻏﺮﻓﻪ ﻗﺮﺍﺭ ﮔﻴﺮﻧﺪ ،ﺩﺭ ﺣﺎﻟﺖ ﭘﻴﺸــﺮﻓﺘﻪ ﻣﻰﺗﻮﺍﻥ
ﺍﺯ ﻓﻨﺎﻭﺭﻯﻫــﺎﻯ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺑﺮﺍﻯ ﺛﺒــﺖ ﺍﻃﻼﻋﺎﺕ ﺑﻬﺮﻩ
ﺑﮕﻴﺮﻳﻢ.
ﺍﺭﺯﻳﺎﺑﻰ ﺿﺮﻳﺐ ﻣﻮﻓﻘﻴﺖ
ﭼﻨﺎﻧﭽﻪ ﺣﻀﻮﺭ ﺩﺭ ﻧﻤﺎﻳﺸﮕﺎﻩ ﺑﺮ ﭘﺎﻳﻪ ﻣﺪﻳﺮﻳﺖ ﺳﻴﺴﺘﻤﻰ
ﺗﻌﺮﻳﻒ ﺷﺪﻩ ﺑﺎﺷــﺪ ،ﺑﺨﺶ »ﺍﺭﺯﻳﺎﺑﻰ« ﺍﺯ ﺍﻫﻤﻴﺖ ﺑﺎﻻﻳﻰ
ﺑﺮﺧﻮﺭﺩﺍﺭ ﺍﺳــﺖ ﻛﻪ ﺭﺍﻫﮕﺸﺎﻯ ﺗﺼﻤﻴﻢﮔﻴﺮﻯ ﻭ ﺍﻗﺪﺍﻣﺎﺕ
ﻣﺠﻤﻮﻋــﻪ ﺩﺭ ﺩﻭﺭﻩﻫﺎﻯ ﺁﻳﻨﺪﻩ ﻭ ﻧﻤﺎﻳﺸــﮕﺎﻩﻫﺎﻯ ﺑﻌﺪﻯ
ﺍﺳــﺖ .ﺩﺭ ﺍﻳﻦ ﺑﺨــﺶ ﻣﻴﺰﺍﻥ ﻣﻮﻓﻘﻴــﺖ ﻭ ﻧﻘﺎﻁ ﺿﻌﻒ
ﻭ ﻗﻮﺕ ﺷﻨﺎﺳــﺎﻳﻰ ﺷــﺪﻩ ﻭ ﺑﺮ ﭘﺎﻳﻪ ﻧﺘﺎﻳﺞ ﺑﻪﺩﺳﺖ ﺁﻣﺪﻩ
ﺩﺭﺑﺎﺭﻩ ﭘﺮﻭژﻩﻫﺎﻯ ﺑﻌﺪﻯ ﺗﺼﻤﻴﻢﮔﻴﺮﻯ ﻣﻰﺷﻮﺩ .ﻧﺎﮔﻔﺘﻪ
ﻧﻤﺎﻧﺪ ﺩﺭ ﻓﺮﺁﻳﻨﺪ ﺍﺭﺯﻳﺎﺑﻰ ﺷﻴﻮﻩ ﻋﻤﻞ ،ﺩﺍﺩﻩﻫﺎ ﻭ ﺍﻃﻼﻋﺎﺕ،
ﻣﻴــﺰﺍﻥ ﺗﺨﺼﺺ ﻭ ﺗﺠﺮﺑــﻪ ﺣﺮﻓﻪﺍﻯ ﮔــﺮﻭﻩ ﺍﺭﺯﻳﺎﺑﻰ ﺩﺭ
ﻛﺎﺭﺁﻣﺪﻯ ﻧﺘﺎﻳﺞ ﺍﻳﻦ ﺑﺮﺭﺳﻰ ﻧﻘﺶ ﺑﺴﺰﺍﻳﻰ ﺩﺍﺭﻧﺪ.
ﺧﺒﺮ
ﻧﻤﺎﻳﺸﮕﺎﻩ ﺍﺻﻔﻬﺎﻥ ﺍﺯ
ﺍﻓﺘﺨﺎﺭﺍﺕ ﻋﻤﺮﺍﻧﻰ ﺷﻬﺮ ﺍﺳﺖ
ﻣﻌﺎﻭﻥ ﻋﻤﺮﺍﻥ ﺷﻬﺮﻯ ﺷــﻬﺮﺩﺍﺭ ﺍﺻﻔﻬﺎﻥ ﮔﻔﺖ :ﭘﺮﻭژﻩ
ﻧﻤﺎﻳﺸﮕﺎﻩ ﺑﺰﺭگ ﺍﺻﻔﻬﺎﻥ ،ﻳﻚ ﺍﺑﺮﭘﺮﻭژﻩ ﺷﻬﺮﻯ ﺍﺳﺖ ﻛﻪ
ﺍﺯ ﺍﻓﺘﺨــﺎﺭﺍﺕ ﻋﻤﺮﺍﻧﻰ ﺑﻪ ﺷــﻤﺎﺭ ﻣﻰﺁﻳــﺪ ﻭ ﺩﺭ ﺁﻳﻨﺪﻩ ﺑﻪ
ﻳﻜﻰ ﺍﺯ ﻧﺸﺎﻥﻫﺎﻯ ﺷﻬﺮﻯ ﺍﺻﻔﻬﺎﻥ ﺗﺒﺪﻳﻞ ﺧﻮﺍﻫﺪ ﺷﺪ .ﺑﻪ
ﮔﺰﺍﺭﺵ ﺧﺒﺮﻧﮕﺎﺭ »ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ« ﺍﺯ ﺍﺻﻔﻬﺎﻥ ،ﺍﻳﺮﺝ
ﻣﻈﻔــﺮ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺍﻳﻦ ﭘﺮﻭژﻩ ﺑﻪ ﺻﻮﺭﺕ ﻫﻔﺘﮕﻰ ﻣﻮﺭﺩ
ﺭﺻﺪ ﻭ ﺑﺎﺯﺩﻳﺪ ﻣﻌﺎﻭﻧﺖ ﻋﻤﺮﺍﻥ ﻗﺮﺍﺭ ﻣﻰﮔﻴﺮﺩ ،ﺍﻇﻬﺎﺭ ﻛﺮﺩ:
ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺩﺍﺋﻤﻰ ﻳﻜﻰ ﺍﺯ ﺷــﺎﺧﺺﺗﺮﻳﻦ ﺍﺑﺮﭘﺮﻭژﻩﻫﺎﻯ
ﺍﺻﻔﻬﺎﻥ ﺍﺳــﺖ ﻛﻪ ﺍﺯ ﻧﻈﺮ ﺍﻫﻤﻴــﺖ ﺩﺭ ﺭﺩﻩ ﭘﺮﻭژﻩ ﻗﻄﺎﺭ
ﺷــﻬﺮﻯ ،ﻣﻴﺪﺍﻥ ﺍﺳﺘﻘﻼﻝ ﻭ ﺳــﺎﻟﻦ ﺍﺟﻼﺱ ﺳﺮﺍﻥ ﻗﺮﺍﺭ
ﺩﺍﺭﺩ ﻭ ﺑﻪ ﻫﻤﻴﻦ ﺩﻟﻴــﻞ ﺑﺎ ﻧﻈﺎﺭﺕ ﺩﻗﻴﻖ ﻣﺪﻳﺮﻳﺖ ﻛﻼﻥ
ﺷــﻬﺮﻯ ﻭ ﻣﻦ ﺍﺣﺪﺍﺙ ﻣﻰﺷﻮﺩ .ﻣﻌﺎﻭﻥ ﺷﻬﺮﺩﺍﺭ ﺍﺻﻔﻬﺎﻥ
ﺗﺎﻛﻴﺪ ﻛﺮﺩ :ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺩﺭ ﺍﺑﺘﺪﺍ ﻣﻤﻜﻦ ﺍﺳــﺖ ﻓﻘﻂ ﻳﻚ
ﺳﺎﻟﻦ ﻭ ﺗﻌﺪﺍﺩﻯ ﻏﺮﻓﻪ ﺑﻪ ﻧﻈﺮ ﺑﺮﺳﺪ ،ﺍﻣﺎ ﺩﺭ ﺷﻬﺮ ﺍﺻﻔﻬﺎﻥ
ﻫﺮ ﭘﺮﻭژﻩ ﺑﺎﻳﺪ ﺑﻪ ﻳﻚ ﺷــﺎﺧﺺ ﻣﻌﻤﺎﺭﻯ ﺗﺒﺪﻳﻞ ﺷــﻮﺩ
ﻛﻪ ﺧﻮﺷــﺒﺨﺘﺎﻧﻪ ﺩﺭ ﻣﺮﻛﺰ ﻧﻤﺎﻳﺸﮕﺎﻩ ﺩﺍﺋﻤﻰ ﺍﺻﻔﻬﺎﻥ ﻧﻴﺰ
ﻳﻜــﻰ ﺍﺯ ﺯﻳﺒﺎﺗﺮﻳﻦ ﻧﻤﺎﻫﺎﻳﻰ ﻛﻪ ﻣﻰﺗﻮﺍﻥ ﺑﺮﺍﻯ ﺳــﺎﻟﻨﻰ ﺑﺎ
ﺍﻳﻦ ﺍﺑﻌﺎﺩ ﺩﺭ ﻧﻈﺮ ﮔﺮﻓﺖ ،ﻟﺤﺎﻅ ﺷــﺪﻩ ﻛﻪ ﺍﺯ ﻧﻈﺮ ﻓﻨﻰ ﻭ
ﻣﻬﻨﺪﺳﻰ ،ﻛﺎﺭ ﻓﻮﻕﺍﻟﻌﺎﺩﻩﺍﻯ ﺍﺳــﺖ .ﻭﻯ ﺍﺑﺮﺍﺯ ﺍﻣﻴﺪﻭﺍﺭﻯ
ﻛــﺮﺩ :ﺑﺎ ﻳﺎﺭﻯ ﻣﺪﻳﺮﺍﻥ ﺷــﻬﺮﻯ ﻣﻨﺎﺑﻊ ﻣﺎﻟــﻰ ﺍﻳﻦ ﭘﺮﻭژﻩ
ﺗﺎﻣﻴﻦ ﺷــﻮﺩ ﺗﺎ ﺑﻪ ﺯﻭﺩﻯ ﺷﺎﻫﺪ ﺑﻬﺮﻩﺑﺮﺩﺍﺭﻯ ﻓﺎﺯ ﻧﺨﺴﺖ
ﻭ ﺍﻧﺘﻘﺎﻝ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺍﺻﻔﻬﺎﻥ ﺑﻪ ﺍﻳﻦ ﻣﺤﻞ ﺑﺎﺷﻴﻢ .ﻣﻌﺎﻭﻥ
ﺷﻬﺮﺩﺍﺭ ﺍﺻﻔﻬﺎﻥ ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﺍﻣﻴﺪﻭﺍﺭﻳﻢ ﺩﺭ ﺳﺎﻝ ﺍﻗﺘﺼﺎﺩ
ﻣﻘﺎﻭﻣﺘﻰ؛ ﺗﻮﻟﻴﺪ ﻭ ﺍﺷﺘﻐﺎﻝ ،ﭘﺮﻭژﻩﻫﺎﻳﻰ ﺍﺯ ﺍﻳﻦ ﺩﺳﺖ ﺩﺭ
ﺳﻄﺢ ﻛﺸﻮﺭ ﺍﻓﺰﺍﻳﺶ ﻳﺎﺑﺪ.
ﻣﻴﻼﺩ ﻣﺤﻤﺪﻯ
expo@tejaratdaily.com
ﺭﻭﻳﺪﺍﺩﻫﺎﻯ ﺗﺠﺎﺭﻯ ﻫﻤﻮﺍﺭﻩ ﺑﺮﮔﺰﺍﺭ ﻣﻰﺷـﻮﻧﺪ ﺗﺎ ﺍﺯ ﻗﻠﺐ ﺁﻧﻬﺎ ﺗﻮﺳﻌﻪ ﺻﺎﺩﺭﺍﺕ ﺑﺮﺍﻯ
ﻛﺸﻮﺭﻫﺎﻯ ﻣﺨﺘﻠﻒ ﺭﻗﻢ ﺑﺨﻮﺭﺩ.
ﻓﺮﻗـﻰ ﻧﻤﻰﻛﻨﺪ ﺑﺎ ﻧﻤﺎﻳﺸـﮕﺎﻩ ﺧﻮﺩﺭﻭ ﻃﺮﻑ ﺑﺎﺷـﻴﻢ ﻳﺎ ﺭﻭﻳﺪﺍﺩﻫـﺎﻯ ﻋﻈﻴﻢ ﺻﻨﻌﺖ
ﺳـﺎﺧﺘﻤﺎﻥ .ﺍﻣﺎ ﺑﺮﺧﻰ ﻧﻤﺎﻳﺸـﮕﺎﻩﻫﺎ ﻫﺴـﺘﻨﺪ ﻛﻪ ﻫﺮ ﻗﺪﺭ ﻫﻢ ﮔﺮﺩﺵ ﻣﺎﻟﻰ ﺩﺭ ﺁﻧﻬﺎ
ﺑـﺎﻻ ﺑﺎﺷـﺪ ،ﻧﻤﻰﺗﻮﺍﻥ ﻧﮕﺎﻩ ﺗﺠﺎﺭﻯ ﺻﺮﻑ ﺑﻪ ﺁﻧﻬﺎ ﺩﺍﺷـﺖ؛ ﺑﺮﺍﻯ ﻣﺜـﺎﻝ ﺭﻭﻳﺪﺍﺩﻫﺎﻯ
ﻣﻨﺎﺳﺒﺘﻰ ﻳﺎ ﻧﻤﺎﻳﺸﮕﺎﻩ ﻣﺮﺗﺒﻂ ﺑﺎ ﻣﺪ ﻭ ﻟﺒﺎﺱ.
»ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ« ﺍﺯ ﺭﻭﻳﺪﺍﺩﻫﺎﻯ ﺳﻴﻨﻤﺎﻳﻰ ﻭ ﺻﻨﺎﻳﻊ ﻭﺍﺑﺴﺘﻪ ﺑﻪ ﺁﻥ ﺩﺭ ﺟﻬﺎﻥ ﮔﺰﺍﺭﺵ ﻣﻰﺩﻫﺪ
ﺭﻭﺍﻳﺖ ﺳﻜﺎﻧﺲ ﻭ ﺍﺳﻜﻨﺎﺱ
ﺑﺮﺧﻰ ﺍﺯ ﺭﻭﻳﺪﺍﺩﻫﺎﻯ ﻧﻤﺎﻳﺸﮕﺎﻫﻰ ﺍﺳﻢ ﻭ ﺭﺳﻢ ﻭ ﺷﻬﺮﺗﻰ
ﺳﺎﻝ 2015ﻣﻴﻼﺩﻯ) (1394ﺷﻬﺮﺩﺍﺭ ﭼﻴﻦ ﺍﻳﻦ ﺭﻭﻳﺪﺍﺩ
ﺟﻬﺎﻧﻰ ﺩﺍﺭﻧﺪ ﻭ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯﻫﺎﻯ ﻋﻈﻴﻤﻰ ﺩﺭ ﺁﻧﻬﺎ ﺍﻧﺠﺎﻡ
ﺭﺍ ﺍﻓﺘﺘﺎﺡ ﻛﺮﺩ ﻭ ﺳــﺨﻨﺮﺍﻧﻰ ﺧــﻮﺩﺵ ﮔﻔﺖ» :ﻣﺮﺯ ﻫﻨﺮ ﻭ
ﻣﻰﺷــﻮﺩ ،ﺍﻣﺎ ﻫﻤﻮﺍﺭﻩ ﺍﺑﻌﺎﺩ ﻓﺮﻫﻨﮕــﻰ ﺁﻧﻬﺎ ﭘﺮﺭﻧﮓﺗﺮ ﻭ ﺑﻪ
ﺗﺠﺎﺭﺕ ﺍﻣﺮﻭﺯ ﺩﻳﮕﺮ ﺑﻰﻣﻌﻨﺎﺳﺖ «.ﻫﻤﻴﻦ ﺟﻤﻠﻪ ﻣﻰﺗﻮﺍﻧﺪ
ﻣﺮﺍﺗــﺐ ﻣﻬﻢﺗــﺮ ﺍﺯ ﺗﺠﺎﺭﻯ ﺍﺳــﺖ .ﺍﻳﻦ ﻣﻮﺿــﻮﻉ ﺩﺭﺑﺎﺭﻩ
ﺑﻪ ﺧﻮﺑﻰ ﺭﻭﻳﻜﺮﺩ ﭼﻴﻨﻰﻫﺎ ﺭﺍ ﺩﺭﺑﺎﺭﻩ ﺗﻮﺳﻌﻪ ﺗﺠﺎﺭﺕ ﻧﺸﺎﻥ
ﺭﻭﻳﺪﺍﺩﻫﺎﻯ ﻓﻴﻠﻢ ﻭ ﺳــﻴﻨﻤﺎ ﻫﻢ ﺻــﺪﻕ ﻣﻰﻛﻨﺪ .ﺻﻨﻌﺖ
ﻣﻰﺩﻫﺪ .ﺁﻧﻬﺎ ﺳﻌﻰ ﺩﺍﺭﻧﺪ ﺍﺯ ﻫﻤﻪ ﭼﻴﺰ ﭘﻮﻝ ﺩﺭ ﺑﻴﺎﻭﺭﻧﺪ .ﺩﺭ
ﺍﻳﻦ ﻧﻤﺎﻳﺸﮕﺎﻩ ﺷﺮﻛﺖﻫﺎﻯ ﺷﻨﺎﺧﺘﻪ ﺷﺪﻩﺍﻯ ﺣﻀﻮﺭ ﺩﺍﺭﻧﺪ
ﺳﻴﻨﻤﺎ ﻳﻜﻰ ﺍﺯ ﭘﻮﻟﺴﺎﺯﺗﺮﻳﻦ ﺻﻨﺎﻳﻊ ﺩﺭ ﻛﺸﻮﺭﻫﺎﻯ ﺗﻮﺳﻌﻪ
ﻳﺎﻓﺘﻪ ﺍﺳﺖ ﺑﻪﻃﻮﺭﻯ ﻛﻪ ﻛﺸﻮﺭﻫﺎﻳﻰ ﭼﻮﻥ ﺍﻣﺮﻳﻜﺎ ،ﻓﺮﺍﻧﺴﻪ
ﻭ ﻣﺤﺼــﻮﻻﺕ ﻫﻢ ﺑﻪ ﻃﻮﺭ ﻋﻤﺪﻩ ﺗﺠﻬﻴﺰﺍﺕ ﺭﻭﺯ ﻫﺴــﺘﻨﺪ.
ﻭ ﻫﻤﻴﻨﻄﻮﺭ ﻫﻨﺪ ﺑﻴﺸــﺘﺮﻳﻦ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﻭ ﻋﻈﻴﻢﺗﺮﻳﻦ
ﺑﻪ ﻋﻨﻮﺍﻥ ﻣﺜﺎﻝ ﺻﻨﺪﻟﻰ ﺳــﻴﻨﻤﺎﻯ ﭼﻬﺎﺭﺑﻌﺪﻯ ،ﺗﺠﻬﻴﺰﺍﺕ
ﺑﻮﺩﺟﻪﻫﺎ ﺭﺍ ﺻﺮﻑ ﺳــﺎﺧﺖ ﻓﻴﻠﻢ ﻭ ﺳﺮﻳﺎﻝﻫﺎﻳﻰ ﻣﻰﻛﻨﻨﺪ
ﺻــﺪﺍ ،ﻭ ﺩﻳﮕﺮ ﻣﺤﺼــﻮﻻﺕ ﻣﺮﺑﻮﻁ ﺑﻪ ﺻﻨﻌﺖ ﺳــﻴﻨﻤﺎ ﺭﺍ
ﻛﻪ ﻗﺮﺍﺭ ﺍﺳــﺖ ﺩﺭ ﺑﻴﺸــﺘﺮ ﻧﻘــﺎﻁ ﺟﻬﺎﻥ ﺑﻪ
ﻣﻰﺗﻮﺍﻥ ﺩﺭ ﻏﺮﻓﻪﻫﺎﻯ ﻣﺨﺘﻠﻒ ﭘﻴﺪﺍ ﻛﺮﺩ.
ﻧﻤﺎﻳــﺶ ﺩﺭﺁﻳﻨﺪ .ﺩﺭ ﺣﺎﻟﻰ ﻛﻪ ﮔﺮﺩﺵ ﻣﺎﻟﻰ
ﻏﺮﻓﻪﺩﺍﺭﺍﻥ ﻭ ﺧﺮﻳﺪﺍﺭﺍﻥ ،ﺍﺯ ﻛﺸــﻮﺭﻫﺎﻯ
ﺩﺭ ﺻﻨﻌﺖ ﺳﻴﻨﻤﺎ ﺑﺴﻴﺎﺭ ﺑﺎﻻﺳﺖ ﺍﻣﺎ ﻫﻤﻪ ﺁﻥ
ﻣﺨﺘﻠــﻒ ﺟﻬــﺎﻥ ﺩﺭ ﺍﻳﻦ ﺭﻭﻳــﺪﺍﺩ ﺣﻀﻮﺭ
ﻧﻤﺎﻳﺸﮕﺎﻩ
ﺭﺍ ﻫﻨــﺮ ﻣﻰﺩﺍﻧﻨﺪ ﻭ ﺍﺯ ﺣﻀﻮﺭ ﺩﺭ ﺍﻳﻦ ﺻﻨﻌﺖ
ﭘﻴﺪﺍ ﻣﻰﻛﻨﻨﺪ .ﮔﻮﺍﻧﮕﺠﻮ ﺑﻪ ﺩﻟﻴﻞ ﺟﻤﻌﻴﺖ
ﺑﻪ ﺻﺮﻑ »ﻫﻨﺮﻧﻤﺎﻳﻰﻫﺎ« ﻟﺬﺕ ﻣﻰﺑﺮﻧﺪ.
ﺑﺎﻻ ،ﺩﺍﺭﺍ ﺑﻮﺩﻥ ﺧﻄﻮﻁ ﺣﻤﻞﻭﻧﻘﻞ ﻫﻮﺍﻳﻰ،
ﻭ ﻛﻨﻔﺮﺍﻧﺲ
ﺳــﻴﻨﻤﺎﻳﻰ
ﺑــﺮﺍﻯ ﺗﻮﻟﻴــﺪ ﻳــﻚ ﻓﻴﻠــﻢ
ﺯﻣﻴﻨﻰ ﻭ ﺩﺭﻳﺎﻳــﻰ ،ﻣﺰﻳﺖﻫﺎﻯ ﺟﻐﺮﺍﻓﻴﺎﻳﻰ
ﺳﻴﮕﺮﺍﻑ ﺁﺳﻴﺎ
ﺑﺨﺶﻫﺎﻯ ﻣﺨﺘﻠﻔﻰ ﺑﺎﻳﺪ ﻓﻌﺎﻝ ﺑﺎﺷﻨﺪ .ﻏﻴﺮﺍﺯ
ﻭ ﺻﻨﻌﺘــﻰ ﺑﺴــﻴﺎﺭﻯ ﺩﺍﺭﺩ .ﺑﻨﺎﺑﺮﺍﻳــﻦ ﻫﺮ
ﻧﻴﺮﻭﻯ ﺍﻧﺴــﺎﻧﻰ ﮔﺴــﺘﺮﺩﻩ ،ﺑــﻪ ﻧﺮﻡﺍﻓﺰﺍﺭﻫﺎ ،ﻫﻤﺰﺍﺩ ﺭﻭﻳﺪﺍﺩ
ﺭﻭﻳــﺪﺍﺩﻯ ﺩﺭ ﺯﻣــﺎﻥ ﺑﺮﮔــﺰﺍﺭﻯ ﺩﺭ ﻛﺎﻧﻮﻥ
ﺳﻴﮕﺮﺍﻑ
ﺳــﺨﺖﺍﻓﺰﺍﺭﻫﺎ ،ﺩﺳــﺘﮕﺎﻩﻫﺎﻯ ﻋﻈﻴــﻢ ﺍﺻﻠﻰ
ﺗﻮﺟﻪ ﻗﺮﺍﺭ ﻣﻰﮔﻴﺮﺩ .ﺑﻪ ﺗﻌﺒﻴﺮ ﻛﺎﺭﺷﻨﺎﺳﺎﻥ
ﻓﻴﻠﻤﺒﺮﺩﺍﺭﻯ ﻭ ﺻﺪﺍﺑﺮﺩﺍﺭﻯ ،ﺩﻛﻮﺭﻫﺎ ،ﻭﺳﺎﻳﻞ
ﺣــﻮﺯﻩ ﺗﺠــﺎﺭﺕ ﺍﻳــﻦ ﺭﻭﻳــﺪﺍﺩ ﺩﺭ ﺩﺭﺟﻪ
ﺩﺭ ﺍﻳﺎﻻﺕ
ﻧﺨﺴــﺖ ،ﺑﺴــﺘﺮﻯ ﻣﻬﻢ ﺑﺮﺍﻯ ﮔﺮﺩ ﺁﻣﺪﻥ
ﻣﺘﻌــﺪﺩ ﮔﺮﻳﻢ ،ﻟﻮﻛﻴﺸــﻦ ﻭﻫــﺰﺍﺭ ﻳﻚ ﭼﻴﺰ ﻣﺘﺤﺪﻩ ﺍﻣﺮﻳﻜﺎ
ﻧﺸﺎﻥﻫﺎﻯ ﻣﺸﻬﻮﺭ ﺍﺳﺖ.
ﺩﻳﮕﺮ ﻧﻴﺎﺯ ﺍﺳــﺖ .ﺍﻳﻨﺠﺎﺳﺖ ﻛﻪ ﻧﻤﺎﻳﺸﮕﺎﻩﻫﺎ
ﻭ ﺑﺰﺭﮔﺘﺮﻳﻦ
ﺍﻳﻦ ﻧﺸــﺎﻥﻫﺎ ﺁﺧﺮﻳــﻦ ﻣﺤﺼﻮﻻﺕ ﺧﻮﺩ
ﻣﻰﺗﻮﺍﻧﻨﺪ ﻛﻤﻚﻛﻨﻨﺪﻩ ﺑﺎﺷﻨﺪ.
ﻛﻨﻔﺮﺍﻧﺲ
ﺭﺍ ﺍﺭﺍﺋــﻪ ﻛــﺮﺩﻩ ﻭ ﻏﺮﻓﻪﻫــﺎﻯ ﺧــﻮﺩ ﺭﺍ ﺑﻪ
ﺩﺭ ﺭﻭﻳﺪﺍﺩﻫــﺎﻯ ﻣﺨﺘﻠﻔﻰ ﻛــﻪ ﺑﺎ ﻣﻮﺿﻮﻉ
ﺷﻜﻞ ﻛﺎﻣﻼ ﻟﻮﻛﺲ ﺗﺰﺋﻴﻦ ﻣﻰﻛﻨﻨﺪ ﺗﺎ ﺍﺛﺮ
ﻓﻴﻠــﻢ ﻭ ﺳــﻴﻨﻤﺎ ﺩﺭ ﻛﺸــﻮﺭﻫﺎﻯ ﻣﺨﺘﻠــﻒ
ﻭ ﻧﻤﺎﻳﺸﮕﺎﻩ
ﺗﺼﻮﻳــﺮﻯ ﻗﻮﻯ ﺑــﺮﺍﻯ ﺑﺎﺯﺩﻳﺪﻛﻨﻨﺪﮔﺎﻥ ﺑﻪ
ﺑﺮﮔــﺰﺍﺭ ﻣﻰﺷــﻮﺩ ،ﺑﺨﺶﻫــﺎﻯ ﻣﺮﺑﻮﻁ ﺑﻪ
ﺩﺭ ﺯﻣﻴﻨﻪ
ﺍﺭﻣﻐﺎﻥ ﺑﻴﺎﻭﺭﻧﺪ.
ﺗﺌﺎﺗــﺮ ﻭ ﺗﻠﻮﻳﺰﻳــﻮﻥ ﻫﻢ ﺑﻪ ﺷــﻜﻞ ﻣﺤﺪﻭﺩ
ﺍﻯ
ﺭﺍﻳﺎﻧﻪ
ﻣــﻮﺭﺩ ﺗﻮﺟــﻪ ﺍﺳــﺖ .ﻧﻜﺘــﻪ ﻗﺎﺑــﻞ ﺗﻮﺟﻪ ﮔﺮﺍﻓﻴﻚ
ﺩﺭ ﺩﺭﺟﻪ ﺩﻭﻡ ،ﻣﺤﻔﻠﻰ ﺑﺮﺍﻯ ﺷﺮﻛﺖﻫﺎﻯ
ﺍﺳﺖ
ﻛﻮﭼﻚ ﻭ ﻣﺘﻮﺳﻂ ﺍﺳــﺖ ﺗﺎ ﺩﺭ ﺭﻭﻳﺎﺭﻭﻳﻰ
ﺍﻳﻨﺠﺎﺳــﺖ ﻛﻪ ﺭﻭﻳﺪﺍﺩﻫﺎﻯ ﺗﺠــﺎﺭﻯ ﺍﻏﻠﺐ
ﺑﺎ ﺭﻗﺎﺑﺖ ﺷــﺪﻳﺪ ﺑﺎﺯﺍﺭ ﭼﻴــﻦ ﺍﺯ ﺍﻣﻨﻴﺖ ﺩﺭ
ﺩﺭ ﻛﺸﻮﺭﻫﺎﻯ ﺁﺳــﻴﺎﻳﻰ ﺑﺮﮔﺰﺍﺭ ﻣﻰﺷﻮﻧﺪ ﻭ
ﻛﺴﺐﻭﻛﺎﺭ ﺑﻬﺮﻩﻣﻨﺪ ﺷﻮﻧﺪ.
ﺭﻭﻳﺪﺍﺩﻫﺎﻯ ﺍﺭﻭﭘﺎﻳﻰ ﻳﺎ ﺍﻣﺮﻳﻜﺎﻳﻰ ﺑﻴﺸــﺘﺮ ﺑﺎ
ﺩﺭ ﺩﺭﺟﻪ ﺳﻮﻡ ﺑﻪﺩﻟﻴﻞ ﻣﺸﺎﺭﻛﺖ ﺑﺎﻻﻳﻰ
ﺗﻤﺮﻛﺰ ﺑﺮ ﺟﻨﺒﻪﻫﺎﻯ ﻫﻨﺮﻯ ﻛﻠﻴﺪ ﻣﻴﺨﻮﺭﻧﺪ.
ﻛﻪ ﺩﺭ ﺍﻳﻦ ﺭﻭﻳﺪﺍﺩ ﺷــﻜﻞ ﻣﻰﮔﻴﺮﺩ ﻓﻘﻂ ﺩﺭ ﻧﺨﺴﺘﻴﻦ ﺭﻭﺯ
»ﮔﺴــﺘﺮﺵ ﺗﺠــﺎﺭﺕ« ﻧﮕﺎﻫﻰ ﺩﺍﺭﺩ ﺑــﻪ 3ﺭﻭﻳﺪﺍﺩ ﺟﺬﺍﺏ
ﻧﻤﺎﻳﺸــﮕﺎﻩ ،ﺣﻀﻮﺭ ﺑﻴﺶ ﺍﺯ 3ﻫﺰﺍﺭ ﺑﺎﺯﺩﻳﺪﻛﻨﻨﺪﻩ ﺣﺮﻓﻪﺍﻯ
ﺁﺳﻴﺎﻳﻰ ﺩﺭ ﺣﻮﺯﻩ ﺳﻴﻨﻤﺎ ﻭ ﺗﺌﺎﺗﺮ ﺑﺎ ﻣﺎ ﻫﻤﺮﺍﻩ ﺑﺎﺷﻴﺪ:
ﻧﻤﺎﻳﺸﮕﺎﻩ ﺗﺠﻬﻴﺰﺍﺕ ﺳﻴﻨﻤﺎ ﻭ ﺗﺌﺎﺗﺮ ﮔﻮﺍﻧﮕﺠﻮ
ﺭﺍ ﺷــﺎﻫﺪ ﻫﺴــﺘﻴﻢ .ﺍﻳﻦ ﺁﻣﺎﺭ ﺩﺭ ﺭﻭﺯﻫﺎﻯ ﺑﻌﺪ ﺑﻪ ﺑﻴﺶ ﺍﺯ
ﺍﺟــﺎﺯﻩ ﺩﻫﻴﺪ ﺍﺯ ﭼﻴﻦ ﺷــﺮﻭﻉ ﻛﻨﻴﻢ .ﺳــﺎﻳﺖ ﻣﻌﺮﻭﻑ
12ﻫﺰﺍﺭ ﺑﺎﺯﺩﻳﺪﻛﻨﻨﺪﻩ ﻣﻰﺭﺳــﺪ ﻛﻪ ﺩﺭﺑــﺎﺭﻩ ﻳﻚ ﺭﻭﻳﺪﺍﺩ
ﮔﻮﺍﻧﮕﺠــﻮ » « Canton Fair Complexﻫﺮ ﺳــﺎﻝ
ﺳﻴﻨﻤﺎﻳﻰ ﻋﺪﺩ ﺷﮕﻔﺖﺍﻧﮕﻴﺰﻯ ﺍﺳﺖ.
ﺩﺭ ﻧﻴﻤﻪ ﺩﻭﻡ ﺍﺳﻔﻨﺪ ﻣﻴﺰﺑﺎﻥ ﺭﻭﻳﺪﺍﺩﻯ ﺑﺎ ﻋﻨﻮﺍﻥ ﻧﻤﺎﻳﺸﮕﺎﻩ
ﺩﺭ ﺍﻳــﻦ ﺯﻣﻴﻨﻪ ﻧﻈﺮﺳــﻨﺠﻰ ﺍﺯ ﻏﺮﻓﻪﺩﺍﺭﺍﻥ ﻧﺸــﺎﻥ ﺩﺍﺩ
ﺗﺠﻬﻴﺰﺍﺕ ﺳــﻴﻨﻤﺎ ﻭ ﺗﺌﺎﺗﺮ ﺍﺳــﺖ .ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺗﺠﻬﻴﺰﺍﺕ
74ﺩﺭﺻﺪ ﻏﺮﻓﻪﺩﺍﺭﺍﻥ ﺳﻔﺎﺭﺵﻫﺎﻯ ﺧﻮﺑﻰ ﺑﺮﺍﻯ ﻛﺴﺐﻭﻛﺎﺭ
ﺳــﻴﻨﻤﺎ ﻭ ﺗﺌﺎﺗﺮ ﮔﻮﺍﻧﮕﺠــﻮ ﺑﺨﺶﻫﺎﻯ ﻣﺨﺘﻠﻔــﻰ ﺍﺯ ﺍﻳﻦ
ﺧــﻮﺩ ﮔﺮﻓﺘﻨــﺪ ﻭ 69ﺩﺭﺻــﺪ ﺍﺯ ﻛﻞ ﺑﺎﺯﺩﻳﺪﻛﻨﻨﺪﮔﺎﻥ ﻧﻴﺰ
ﺧﻮﺍﺳــﺘﻪﻫﺎﻯ ﺧﻮﺩ ﺭﺍ ﺑﻪ ﻣﻨﻈﻮﺭ ﺷــﺮﻛﺖ ﺩﺭ ﻧﻤﺎﻳﺸــﮕﺎﻩ
ﺻﻨﻌــﺖ ،ﻣﺜﻞ ﺑﺎﺯﻳﮕﺮﻯ ﺩﺭ ﺳــﻴﻨﻤﺎ ﻭ ﺗﺌﺎﺗــﺮ ،ﺗﺠﻬﻴﺰﺍﺕ
ﺑﻌﺪﻯ ﺍﺑﺮﺍﺯ ﻛﺮﺩﻧﺪ.
ﻧﻮﺭﭘﺮﺩﺍﺯﻯ ﺳــﻴﻨﻤﺎﻫﺎ ﻭ ﺗﺌﺎﺗﺮﻫﺎ ،ﺗﺠﻬﻴــﺰﺍﺕ ﻭ ﺍﺑﺰﺍﺭ ﺩﻛﻮﺭ
ﻭ ﺳﺎﻳﺮ ﻭﺳــﺎﻳﻞ ﻣﻮﺭﺩ ﻧﻴﺎﺯ ﻓﻴﻠﻤﺒﺮﺩﺍﺭﻯ ﻭ ﺍﺟﺮﺍﻯ ﺗﺌﺎﺗﺮ ﺭﺍ
ﺩﺳــﺘﻪﺑﻨﺪﻯ ﺑﺎﺯﺩﻳﺪﻛﻨﻨــﺪﮔﺎﻥ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺗﺠﻬﻴﺰﺍﺕ
ﭘﻮﺷﺶ ﻣﻰﺩﻫﺪ.
ﺳــﻴﻨﻤﺎ ﻭ ﺗﺌﺎﺗﺮ ﭼﻴﻦ ﻧﻴﺰ ﺩﺭ ﻧﻮﻉ ﺧﻮﺩ ﺟﺎﻟﺐ ﺗﻮﺟﻪ ﺍﺳﺖ.
ﺿﻤــﻦ ﺍﻳﻨﻜﻪ ﺍﻳــﻦ ﺭﻭﻳــﺪﺍﺩ ﺑﻪﻋﻨﻮﺍﻥ ﻳﻚ ﻧﻤﺎﻳﺸــﮕﺎﻩ
ﺍﻧﺠﻤﻦﻫــﺎﻯ ﺗﺠﺎﺭﻯ ﻣﻠﻰ ،ﻣﻘﺎﻣﺎﺕ ﺩﻭﻟﺘﻰ ،ﺷــﺮﻛﺖﻫﺎﻯ
ﻣﻮﺿﻮﻋﻰ ) GLIEﻧﻤﺎﻳﺸــﮕﺎﻩ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺗﻔﺮﻳﺢ( ،ﺑﺮﺍﻯ
ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺗﺌﺎﺗﺮ ﻭ ﺳــﻴﻨﻤﺎ ﻭ ،...ﺗﺌﺎﺗﺮﻫﺎ ﻭ ﺳﻴﻨﻤﺎﻫﺎ،
6ﺳﺎﻝ ﻣﺘﻮﺍﻟﻰ ﺑﺎ ﻣﻮﻓﻘﻴﺖ ﺑﺮﮔﺰﺍﺭ ﺷﺪﻩ ،ﻛﻪ ﺁﻥ ﺭﺍ ﺑﻪ ﺗﻨﻬﺎ
ﺷﻬﺮ ﺍﺳﺘﻮﺩﻳﻮ ،ﻗﺼﺮﻫﺎﻯ ﻛﻮﺩﻛﺎﻥ ،ﻣﻮﺯﻩﻫﺎ ﻭ ...ﺳﺎﺯﻣﺎﻥﻫﺎ ﻭ
ﺧﺮﺩﻩﻓﺮﻭﺷﺎﻥ ﺗﺠﻬﻴﺰﺍﺕ ﺳﻪﺑﻌﺪﻯ/ﭼﻬﺎﺭﺑﻌﺪﻯ/ﭘﻨﺞﺑﻌﺪﻯ،
ﻋﻨﻮﺍﻥ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﺗﺒﺪﻳﻞ ﻛﺮﺩﻩ ﺍﺳــﺖ .ﺍﻳﻦ
ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺩﺭ ﻫﺮ ﺩﻭﺭﻩ ﺑﻴــﺶ ﺍﺯ 80ﻏﺮﻓﻪﺩﺍﺭ ﻭ 12ﻫﺰﺍﺭ
ﺗﺠﻬﻴــﺰﺍﺕ ﻓﻴﻠﻢ ﻭ ...ﺷــﺮﻛﺖﻫﺎﻯ ﻛﺎﺭﮔــﺰﺍﺭﻯ ﻋﻤﻠﻜﺮﺩ،
ﺑﺎﺯﺩﻳﺪﻛﻨﻨﺪﻩ ﺭﺍ ﺟﺬﺏ ﻣﻰﻛﻨﺪ.
ﺷــﺮﻛﺖﻫﺎﻯ ﻓﺮﻭﺵ ﻭ ﺍﺟﺎﺭﻩ ﺗﺠﻬﻴﺰﺍﺕ ﻭ ،...ﺷﺮﻛﺖﻫﺎﻯ
ﺩﺭ ﺁﺧﺮﻳﻦ ﺩﻭﺭﻩ ﺑﻴﺶ ﺍﺯ 200ﺷﺮﻛﺖ ﻣﺸﻬﻮﺭ ﺩﺭ ﺩﺍﺧﻞ
ﻛﺎﮔــﺰﺍﺭﻯ ﺩﺭ ﺍﻗﺘﺼــﺎﺩ ﻭ ﺍﺟــﺮﺍﻯ ﺩﺍﺧﻠــﻰ ﻭ ﺧﺎﺭﺟــﻰ ﻭ
ﻭ ﺧﺎﺭﺝ ﺍﺯ ﭼﻴﻦ ﺑﺮﺍﻯ ﺷﺮﻛﺖ ﺩﺭ ﻧﻤﺎﻳﺸﮕﺎﻩ ﺳﻴﻨﻤﺎ ﻭ ﺗﺌﺎﺗﺮ
ﺻﻨﻌﺖ ﺳــﺮﮔﺮﻣﻰ ،ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﺍﻥ ﻭ ﺷــﺮﻛﺎﻯ ﻓﻴﻠﻢ ﻭ
ﺿﺒــﻂ ﻭ ﻫﻤﭽﻨﻴﻦ ﺩﺍﻧﺸــﻜﺪﻩﻫﺎﻯ ﻓﻴﻠــﻢ ،ﺁﻛﺎﺩﻣﻰﻫﺎﻯ
ﭼﻴــﻦ ﺛﺒﺖ ﺗﻘﺎﺿﺎ ﻛﺮﺩﻧﺪ ﻭ ﺣﺘــﻰ ﺑﺮﺧﻰ ﻏﺮﻓﻪﺩﺍﺭﺍﻥ ﻫﻢ
ﺑﻪﺩﻟﻴﻞ ﻣﺤﺪﻭﺩﻳﺖ ﻓﻀﺎﻯ ﺑﺮﮔﺰﺍﺭﻯ ﭘﺸــﺖ ﺩﺭﻫﺎﻯ ﺑﺴﺘﻪ
ﻫﻨﺮ ،ﺁﻛﺎﺩﻣﻰﻫﺎﻯ ﺍﺟﺮﺍﻳﻰ ﺍﺯﺟﻤﻠﻪ ﻣﺨﺎﻃﺒﺎﻥ ﻭ ﻣﺸﺘﺮﻳﺎﻥ
ﻣﺎﻧﺪﻧﺪ.
ﻫﺴﺘﻨﺪ.
ﺑﺮﮔﺰﺍﺭﻯ ﻧﻤﺎﻳﺸﮕﺎﻩ ﺗﺠﻬﻴﺰﺍﺕ ﺑﻴﻤﺎﺭﺳﺘﺎﻧﻰ ﻫﻨﺪ
ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺗﺠﻬﻴﺰﺍﺕ ﺑﻴﻤﺎﺭﺳﺘﺎﻧﻰ ﻫﻨﺪ ) (Medicallﺍﺯ
6ﺗﺎ 8ﻣﺮﺩﺍﺩ 96ﺩﺭ ﻣﺮﻛﺰ ﺗﺠﺎﺭﺕ ﭼﻨﺎﻯ ﺑﺮﮔﺰﺍﺭ ﻣﻰﺷﻮﺩ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﻭﺏﺳﺎﻳﺖ ﻣﻦ ﺭﻭﻳﺪﺍﺩﻫﺎ ﺭﺍ ﺩﻭﺳﺖ ﺩﺍﺭﻡ ،ﻧﻤﺎﻳﺸﮕﺎﻩ
ﺗﺠﻬﻴﺰﺍﺕ ﺑﻴﻤﺎﺭﺳﺘﺎﻧﻰ ﻫﻨﺪ ) (Medicallﺑﺰﺭﮔﺘﺮﻳﻦ ﻧﻤﺎﻳﺸﮕﺎﻩ
ﺗﺠــﺎﺭﻯ ﺗﺠﻬﻴﺰﺍﺕ ﭘﺰﺷــﻜﻰ ﻫﻨﺪ ﺑﻪ ﺷــﻤﺎﺭ ﻣﻰﺁﻳــﺪ .ﺩﺭ ﺍﻳﻦ
ﻧﻤﺎﻳﺸﮕﺎﻩ ﺑﺰﺭگ ،ﺷﺮﻛﺖﻫﺎﻯ ﺗﺠﻬﻴﺰﺍﺕ ﭘﺰﺷﻜﻰ ﻭ ﺑﻴﻤﺎﺭﺳﺘﺎﻧﻰ
ﺍﺯ ﺳﺮﺗﺎﺳﺮ ﺩﻧﻴﺎ ﺩﻭﺭ ﻫﻢ ﺟﻤﻊ ﻣﻰﺷﻮﻧﺪ ﺗﺎ ﻣﺤﺼﻮﻻﺕ ﻭ ﺧﺪﻣﺎﺕ
ﺧﻮﺩ ﺭﺍ ﺑﻪ ﻧﻤﺎﻳﺶ ﺑﮕﺬﺍﺭﻧﺪ .ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺗﺠﻬﻴﺰﺍﺕ ﺑﻴﻤﺎﺭﺳﺘﺎﻧﻰ
ﻫﻨﺪ ﺑﺎﺯﺩﻳﺪﻛﻨﻨﺪﮔﺎﻥ ﺑﻰﺷــﻤﺎﺭﻯ ﺭﺍ ﺍﺯ ﺩﻭﺭﺗﺮﻳﻦ ﻧﻘﺎﻁ ﺩﻧﻴﺎ ﺩﺭ
ﺻﻨﻌــﺖ ﺑﻬﺪﺍﺷــﺖ ﻭ ﺩﺭﻣﺎﻥ ﺑﻪ ﺧﻮﺩ ﺟــﺬﺏ ﻣﻰﻛﻨﺪ ﺗﺎ ﺩﺭ ﺁﻥ
ﻣﺤﺼــﻮﻻﺕ ﻭ ﺗﺠﻬﻴــﺰﺍﺕ ﻣﻮﺭﺩﻧﻴﺎﺯ ﺧﻮﺩ ﺭﺍ ﺑــﻪ ﺭﺍﺣﺘﻰ ﺑﻴﺎﻳﻨﺪ.
ﻫﺮﺳﺎﻝ ﭘﺰﺷــﻜﺎﻥ ﺑﺮﺟﺴــﺘﻪ ،ﺟﺮﺍﺣﺎﻥ ،ﭘﻴﺮﺍﭘﺰﺷــﻜﺎﻥ ،ﺭﻭﺳﺎ
ﻭ ﻣﺴــﺌﻮﻻﻥ ﺑﻴﻤﺎﺭﺳــﺘﺎﻥﻫﺎ ،ﻓﺮﻭﺷــﻨﺪﮔﺎﻥ ﻭ ﺗﻮﺯﻳﻊﻛﻨﻨﺪﮔﺎﻥ
ﺗﺠﻬﻴﺰﺍﺕ ﭘﺰﺷــﻜﻰ ﺍﺯ ﺍﻳﻦ ﻧﻤﺎﻳﺸﮕﺎﻩ ﺑﺎﺯﺩﻳﺪ ﻣﻰﻛﻨﻨﺪ ﺗﺎ ﺩﺭ ﺁﻥ
ﺑﻬﺘﺮﻳــﻦ ﻭ ﺟﺪﻳﺪﺗﺮﻳــﻦ ﺗﺠﻬﻴﺰﺍﺕ ﻭ ﻣﺤﺼــﻮﻻﺕ ﺭﻭﺯ ﺩﻧﻴﺎ ﺭﺍ ﺑﺎ
ﺑﻬﺘﺮﻳﻦ ﻗﻴﻤﺖﻫﺎﻯ ﻣﻤﻜﻦ ﺧﺮﻳﺪﺍﺭﻯ ﻛﻨﻨﺪ .ﺍﺗﺎﻕ ﻓﻜﺮ ﻧﻤﺎﻳﺸﮕﺎﻩ
ﺗﺠﻬﻴﺰﺍﺕ ﺑﻴﻤﺎﺭﺳــﺘﺎﻧﻰ ﻫﻨﺪ ﻫﺮ ﺳــﺎﻝ ﻛﻨﻔﺮﺍﻧﺲﻫﺎﻳﻰ ﺭﺍ ﺑﺮﺍﻯ
ﻣﺘﺨﺼﺼــﺎﻥ ﻭ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﻣﺪﻋﻮ ﺍﺯ ﺳﺮﺗﺎﺳــﺮ ﺟﻬﺎﻥ ﺑﺮﮔﺰﺍﺭ
ﻣﻰﻛﻨﺪ .ﺟﺎﻳﺰﻩ ﻧﻮﺁﻭﺭﻯ ﻧﻤﺎﻳﺸﮕﺎﻩ ﺗﺠﻬﻴﺰﺍﺕ ﺑﻴﻤﺎﺭﺳﺘﺎﻧﻰ ﻫﻨﺪ
ﺍﺯ ﻣﺤﺒﻮﺏﺗﺮﻳﻦ ﺟﻮﺍﻳﺰ ﺩﺭ ﺻﻨﻌﺖ ﺑﻬﺪﺍﺷﺖ ﻭ ﺩﺭﻣﺎﻥ ﺍﺳﺖ.
ﻧﻤﺎﻳﺸﮕﺎﻩ ﺍﻧﻴﻤﻪ ﺗﻮﻛﻴﻮ
ﻫﻨﻮﺯ ﻫﻢ ﺩﺭ ﻣﺤﻔﻞﻫﺎﻯ ﺗﺨﺼﺼﻰ ﭼﺸــﻢﺑﺎﺩﺍﻣﻰﻫﺎ ﺑﻪ
ﺳــﺮ ﻣﻰﺑﺮﻳﻢ .ﺍﻳﻦ ﺑﺎﺭ ژﺍﭘﻦ! ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺗﻮﻛﻴﻮ
ﻳــﺎ ﻫﻤــﺎﻥ ) (Big sightﻣﻌﺮﻭﻑ ،ﻣﻴﺰﺑــﺎﻥ ﺍﻳﻦ ﺭﻭﻳﺪﺍﺩ
ﺍﺳــﺖ .ﻫﺮ ﺳــﺎﻝ ﺍﺯ 4ﺗــﺎ 6ﻓﺮﻭﺭﺩﻳﻦ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺍﻧﻴﻤﻪ
ﺗﻮﻛﻴﻮ ﺑﺎ ﻋﻨﻮﺍﻥ ﺗﺠﺎﺭﻯ ﺑﺮﮔﺰﺍﺭ ﻣﻰﺷــﻮﺩ ﺗﺎ ﻣﺤﻔﻠﻰ ﺑﺎﺷﺪ
ﺑــﺮﺍﻯ ﺍﺟﺘﻤﺎﻉ ﺍﻫﺎﻟﻰ ﺻﻨﻌﺖ ﺍﻧﻴﻤﻴﺸــﻦ ژﺍﭘﻦ .ﺑﻪ ﻋﻘﻴﺪﻩ
ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﺍﻳﻦ ﺭﻭﻳﺪﺍﺩ ﻳﻜــﻰ ﺍﺯ ﺑﺰﺭﮔﺘﺮﻳﻦ ﺭﻭﻳﺪﺍﺩﻫﺎﻯ
ﻣﺮﺑﻮﻁ ﺑﻪ ﺍﻧﻴﻤﻴﺸﻦ ﺩﺭ ﺟﻬﺎﻥ ﺑﻪ ﺷﻤﺎﺭ ﻣﻰﺁﻳﺪ.
ﺍﻳــﻦ ﻧﻤﺎﻳﺸــﮕﺎﻩ )ﻛــﻪ ﭘﻴﺶﺗــﺮ ﺑﻪﻋﻨﻮﺍﻥ ﻧﻤﺎﻳﺸــﮕﺎﻩ
ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺍﻧﻴﻤﻴﺸــﻦ ﺗﻮﻛﻴﻮ ﺷﻨﺎﺧﺘﻪ ﻣﻰﺷﺪ( ﻧﻤﺎﻳﺸﮕﺎﻩ
ﺗﺠﺎﺭﻯ ﺳــﺎﻻﻧﻪﺍﻯ ﺍﺳــﺖ ﻛﻪ ﻣﻌﻤﻮﻻ ﭼﻨﺪ ﺻﺪ ﺷــﺮﻛﺖ
ﺗﻮﻟﻴﺪ ﻓﻴﻠﻢ ﻭ ﺑﺮﻧﺎﻣﻪﻫــﺎﻯ ﺗﻠﻮﻳﺰﻳﻮﻧﻰ ژﺍﭘﻨﻰ ﻭ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ
ﻭ ﻫﻤﻴﻨﻄﻮﺭ ﺗﻮﺳــﻌﻪﺩﻫﻨﺪﮔﺎﻥ ﺍﺳــﺒﺎﺏﺑﺎﺯﻯﻫﺎ ،ﺑﺎﺯﻯﻫﺎ ﻭ
ﻧﺮﻡﺍﻓﺰﺍﺭﻫﺎ ﺩﺭ ﺁﻥ ﺷﺮﻛﺖ ﻣﻰﻛﻨﻨﺪ.
ﺑﻴﺸــﺘﺮ ﻓﻀﺎﻯ ﺳﺎﻟﻦ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺗﻮﻛﻴﻮ ﺩﺭ
ﺍﺧﺘﻴــﺎﺭ ﺍﻳﻦ ﺭﻭﻳﺪﺍﺩ ﻗــﺮﺍﺭ ﻣﻰﮔﻴــﺮﺩ ﻭ ﺩﺭ ﺁﻥ ﻏﺮﻓﻪﻫﺎﻯ
ﻣﺘﻌﺪﺩ ﺷﺮﻛﺖﻫﺎﻯ ﺗﻮﻟﻴﺪ ﻓﻴﻠﻢ ژﺍﭘﻨﻰ ﻫﻤﭽﻮﻥ ﺍﺳﺘﻮﺩﻳﻮﻯ
ﺗﻮﺋﻰ ﺍﻧﻴﻤﻴﺸــﻦ ،ﺍﺳــﺘﻮﺩﻳﻮﻯ ﺍﻧﻴﻤﻴﺸــﻦ ﺑﻨﺪﺍﻯﻧﺎﻣﻜﻮ ،ﻭ
ﺍﺳــﺘﻮﺩﻳﻮﻯ ﺗﺰﻭﻛﺎﭘﺮﻭﺩﺍﻛﺸــﻨﺰ ،ﻭ ﻫﻤﻴﻨﻄﻮﺭ ﺷﺮﻛﺖﻫﺎﻯ
ﺧﺎﺭﺟﻰ ﺍﺯ ﺳﺮﺗﺎﺳﺮ ﺟﻬﺎﻥ ﺣﻀﻮﺭ ﺩﺍﺭﻧﺪ.
ﻏﺮﻓﻪﻫﺎﻯ ﺑﺰﺭﮔﺘﺮ ﺳﻌﻰ ﻣﻰﻛﻨﻨﺪ ﺑﺎ ﻃﺮﺍﺣﻰ ﺻﺤﻨﻪﻫﺎﻯ
ﻧﻤﺎﻳﺶ ﻗﺪﺭﺕ ﺧﻮﺩﺷﺎﻥ ﺭﺍ ﺑﻪ ﻧﻤﺎﻳﺶ ﮔﺬﺷﺘﻪ ﻭ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ
ﺯﻧﺪﻩ ﻭ ﻭﻳﮋﻩ ﺑﺮﮔﺰﺍﺭ ﻛﻨﻨﺪ ﻛﻪ ﺍﺯ ﺳــﻮﻯ ﺧﺎﻟﻘﺎﻥ ﺍﻧﻴﻤﻴﺸﻦ
ﻭ ﻛﻤﻴﻚ ﺍﺳﺘﺮﻳﭗ ﻭ ﻫﻤﻴﻨﻄﻮﺭ ﺑﺎﺯﻳﮕﺮﺍﻧﻰ ﻛﻪ ﺻﺪﺍﭘﻴﺸﮕﻰ
ﻛﺎﺭﺍﻛﺘﺮﻫﺎﻯ ﺍﻧﻴﻤﻴﺸــﻦ ﺭﺍ ﺑﻪ ﻋﻬﺪﻩ ﺩﺍﺭﻧﺪ ،ﺍﺟﺮﺍ ﻣﻰﺷــﻮﺩ.
ﺩﺭﺑﺎﺭﻩ ﺍﻳﻦ ﻋﻨﻮﺍﻥ ﺷــﻨﺎﺧﺘﻪ ﺷﺪﻩ ﺑﺎﻳﺪ ﮔﻔﺖ ﻧﻪﺗﻨﻬﺎ ﺍﻣﻜﺎﻥ
ﺳــﺮﮔﺮﻣﻰ ﻣﺨﺎﻃﺒﺎﻥ ﺭﺍ ﻓﺮﺍﻫﻢ ﻣﻰﻛﻨﺪ ،ﺑﻠﻜﻪ ﻓﺮﺻﺖﻫﺎﻳﻰ
ﺑﺮﺍﻯ ﺑﺮﻗﺮﺍﺭﻯ ﺍﺭﺗﺒﺎﻁ ﻭ ﺁﮔﺎﻫﻰ ﺍﺯ ﺁﻧﭽﻪ ﺩﺭ ﺩﻧﻴﺎﻯ ﺍﻧﻴﻤﻴﺸﻦ
ﺩﺭ ﺟﺮﻳﺎﻥ ﺍﺳﺖ ﺭﺍ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﻣﺨﺎﻃﺒﺎﻥ ﻗﺮﺍﺭ ﻣﻰﺩﻫﺪ.
ﺑﺮﮔﺰﺍﺭﻛﻨﻨــﺪﮔﺎﻥ ﺍﻳﻦ ﺭﻭﻳﺪﺍﺩ ،ﺟﺎﺫﺑﻪﻫــﺎﻯ ﻣﺘﻨﻮﻋﻰ ﺭﺍ
ﺗﺮﺗﻴﺐ ﺩﺍﺩﻩﺍﻧﺪ ﻛﻪ ﻣﻰﺗﻮﺍﻥ ﺩﺭ ﺍﻃﺮﺍﻑ ﻣﺮﻛﺰ ﻧﻤﺎﻳﺸﮕﺎﻫﻰ،
ﺍﺯ ﺁﻧﻬــﺎ ﺑﺎﺯﺩﻳﺪ ﻛﺮﺩ .ﺍﻳﻦ ﺟﺎﺫﺑﻪﻫﺎ ﻋﺒﺎﺭﺗﻨﺪ ﺍﺯ ﺳــﺎﻟﻦﻫﺎﻯ
ﻧﻤﺎﻳﺸــﻰ ﻛﻪ ﺩﺭ ﺁﻧﻬﺎ ﺍﻧﻴﻤﻴﺸــﻦﻫﺎﻯ ﻣﻌﺮﻭﻑ ﻭ ﺑﺮﺟﺴﺘﻪ
ﻧﻤﺎﻳﺶ ﺩﺍﺩﻩ ﻣﻰﺷــﻮﻧﺪ ،ﺳــﻦﻫﺎﻳﻰ ﺑــﺮﺍﻯ ﻧﻤﺎﻳﺶﻫﺎﻯ
ﻛﻮﭼﻜﺘﺮ ﻣﺼﺎﺣﺒﻪﻫﺎ ،ﻭ ﺳﺎﻳﺮ ﺭﻭﻳﺪﺍﺩﻫﺎ ﺍﺯ ﺟﻤﻠﻪ ﺣﻮﺯﻩﻫﺎﻯ
ﺁﻣﻮﺯﺷــﻰ ﻛﻪ ﺍﻧﻴﻤﻴﺸﻦ ﺭﺍ ﺑﻪ ﻋﻤﻮﻡ ﻣﺮﺩﻡ ﻣﻌﺮﻓﻰ ﻣﻰﻛﻨﺪ
ﻭ ﻳﻚ ﻓﺮﻭﺷﮕﺎﻩ ﺭﺳﻤﻰ ﺑﺮﺍﻯ ﺧﺮﻳﺪ ﺍﺑﺰﺍﺭﻫﺎ ﻭ ﺍﺩﻭﺍﺕ ﺗﻮﻟﻴﺪ
ﺍﻧﻴﻤﻴﺸﻦ ﺍﺯ ﻧﺮﻡﺍﻓﺰﺍﺭ ﮔﺮﻓﺘﻪ ﺗﺎ ﺳﺨﺖ ﺍﻓﺰﺍﺭﻫﺎﻯ ﻏﻮﻝ ﭘﻴﻜﺮ.
ﻳــﻚ ﻣﺤﻮﻃﻪ ﻓﻮﺗﺒﺎﻝ ﺑﺎ ﺍﺗﺎﻕﻫــﺎﻯ ﺭﺧﺘﻜﻦ ﻭ ﻓﻀﺎﻫﺎﻯ
ﻋﻜﺎﺳــﻰ ﻧﻴــﺰ ﺩﺭ ﺍﻳﻦ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺗﻌﺒﻴﻪ ﺷــﺪﻩ ﺍﺳــﺖ.
ﻟﺒﺎﺱﻫــﺎﻯ ﻛﺮﺍﻳﻪﺍﻯ ﻧﻴﺰ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﻛﺴــﺎﻧﻰ ﻗﺮﺍﺭ ﺧﻮﺍﻫﺪ
ﮔﺮﻓﺖ ﻛﻪ ﻫﻤﺮﺍﻩ ﺧﻮﺩ ﻟﺒﺎﺱ ﻭﺭﺯﺷــﻰ ﻧﺪﺍﺭﻧﺪ ﻳﺎ ﺩﻭﺳــﺖ
ﺩﺍﺭﻧــﺪ ﺍﺯ ﺁﻥ ﻟﺒﺎﺱﻫﺎ ﺍﺳــﺘﻔﺎﺩﻩ ﻛﻨﻨــﺪ .ﺑﺎﺯﺩﻳﺪﻛﻨﻨﺪﮔﺎﻥ
ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺍﻧﻴﻤﻪ ژﺍﭘﻦ ﺭﺍ ﻋﻼﻗﻪﻣﻨﺪﺍﻥ ﺑﻪ ﺣﻮﺯﻩ ﺍﻧﻴﻤﻴﺸﻦ،
ﻏﺮﻓﻪﺩﺍﺭﺍﻥ ،ﺧﺎﻧﻮﺍﺩﻩﻫﺎ ،ﺗﺎﺟﺮﺍﻥ ،ﺧﺮﻳﺪﺍﺭﺍﻥ ،ﺳــﺎﺯﻧﺪﮔﺎﻥ ﻭ
ﺧﺎﻟﻘﺎﻥ ﺁﺛﺎﺭ ﺍﻧﻴﻤﻴﺸﻦ ﺗﺸﻜﻴﻞ ﻣﻰﺩﻫﻨﺪ.
ﻧﻤﺎﻳﺸﮕﺎﻩ ﻭ ﻛﻨﻔﺮﺍﻧﺲ ﺳﻴﮕﺮﺍﻑ ﺩﺭ ﺁﺳﻴﺎ
ﺑﺮﺍﻯ ﺍﻳﻦ ﻣﻮﺭﺩ ﻧﻤﻰﺗﻮﺍﻥ ﻳﻚ ﻛﺸــﻮﺭ ﻣﺸــﺨﺺ ﺭﺍ ﻧﺎﻡ
ﺑــﺮﺩ .ﺍﻣﺎ ﻫﻤﻴﻦ ﻗﺪﺭ ﺑﺪﺍﻧﻴﺪ ﻛﻪ ﺩﻭﺭﻩ ﺟﺪﻳﺪ ﺁﻥ ﺩﺭ ﺳــﺎﻝ
1396ﺩﺭ ﻣﺮﻛﺰ ﺗﺠﺎﺭﺕ ﻭ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺑﺎﻧﻜﻮﻙ
ﺑﺎ ﻋﻨﻮﺍﻥ ﺗﺠﺎﺭﻯ ) (BITECﺑﺮﮔﺰﺍﺭ ﻣﻰﺷــﻮﺩ .ﻫﺮ ﺳــﺎﻝ
ﺍﺯ 7ﺗــﺎ 9ﺁﺫﺭ ﻣﺨﺎﻃﺒﺎﻥ ﺣﻮﺯﻩ ﺗﻜﻨﻴﻚﻫﺎﻯ ﺳــﻴﻨﻤﺎﻳﻰ ،ﺑﺎ
ﺣﻀﻮﺭ ﺩﺭ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﻭ ﻛﻨﻔﺮﺍﻧﺲ ﺳﻴﮕﺮﺍﻑ ﺁﺳﻴﺎ ﻓﻀﺎﻳﻰ
ﺗﺨﺼﺼــﻰ ﺭﺍ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﺗﺠﺮﺑﻪ ﻣﻰﻛﻨﻨــﺪ .ﺍﻟﺒﺘﻪ ﺍﻳﻦ
ﺭﻭﻳﺪﺍﺩ ﻫﺮ ﺑﺎﺭ ﺩﺭ ﻳﻚ ﻛﺸﻮﺭ ﺑﺮﮔﺰﺍﺭ ﺷﺪﻩ ﻭ ﺩﺭ ﺁﺳﻴﺎ ﭘﺎﻳﮕﺎﻩ
ﺛﺎﺑﺘﻰ ﻧﺪﺍﺭﺩ.
ﺍﻳــﻦ ﺭﻭﻳﺪﺍﺩ ﺑﻬﺘﺮﻳﻦ ﮔﺰﻳﻨﻪ ﺑﺮﺍﻯ ﺗﺠﺮﺑﻪ ،ﺍﺭﺗﻘﺎ ﻭ ﺭﺷــﺪ
ﭘﻮﻳــﺎﻯ ﮔﺮﺍﻓﻴــﻚ ﻛﺎﻣﭙﻴﻮﺗــﺮﻯ ﻭ ﺗﻜﻨﻴﻚﻫــﺎﻯ ﺗﻌﺎﻣﻠﻰ
ﺑﻪﺷــﻤﺎﺭ ﻣﻰﺁﻳﺪ .ﻋﻨﻮﺍﻥ ﺑﺰﺭگ ﺑﺎﻧﻜﻮﻙ ﺩﻭ ﺭﻭﻳﺪﺍﺩ ﺍﺻﻠﻰ
ﺩﺍﺭﺩ .ﻳﻜﺒﺎﺭ ﺩﺭ ﺳــﺎﻝ ﺩﺭ ﻳﻜﻰ ﺍﺯ ﺷﻬﺮﻫﺎﻯ ﺍﻳﺎﻻﺕ ﻣﺘﺤﺪﻩ
ﺍﻣﺮﻳﻜﺎ ﻳــﺎ ﻛﺎﻧﺎﺩﺍ ﺑﺮﮔﺰﺍﺭ ﻣﻰﺷــﻮﺩ ﻭ ﺩﻩﻫﺎﻫﺰﺍﺭ ﻣﺘﺨﺼﺺ
ﺣﻮﺯﻩ ﮔﺮﺍﻓﻴﻚ ﻛﺎﻣﭙﻴﻮﺗﺮﻯ ﺩﺭ ﺁﻥ ﺷﺮﻛﺖ ﻣﻰﻛﻨﻨﺪ.
ﺭﻭﻳﺪﺍﺩ ﺩﻭﻡ ﻧﻴﺰ ﺩﺭ ﻣﻴﺎﻥ ﻛﺸــﻮﺭﻫﺎﻯ ﺁﺳﻴﺎ ﺩﺭ ﮔﺮﺩﺵ
ﺍﺳــﺖ ﻭ ﻣﻌﺘﺒﺮﺗﺮﻳــﻦ ﺍﻓﺮﺍﺩ ﻓﻨﻰ ﻭ ﺧﻼﻕ ﺳﺮﺍﺳــﺮ ﺟﻬﺎﻥ
ﺭﺍ ﻛﻪ ﻣﺸــﺘﺎﻕ ﻭ ﻋﻼﻗﻪﻣﻨﺪ ﺑــﻪ ﺣﻮﺯﻩﻫﺎﻯ ﭘﮋﻭﻫﺶ ،ﻋﻠﻢ،
ﻫﻨﺮ ،ﺍﻧﻴﻤﻴﺸــﻦ ،ﮔﻴﻢ ،ﺗﻜﻨﻴﻚﻫــﺎﻯ ﺗﻌﺎﻣﻠﻰ ،ﺁﻣﻮﺯﺵ ﻭ
ﻓﻨﺎﻭﺭﻯﻫﺎﻯ ﻧﻮﻇﻬﻮﺭ ﻫﺴــﺘﻨﺪ ،ﺑﻪ ﺧﻮﺩ ﺟﻠﺐ ﻣﻰﻛﻨﺪ .ﺩﺭ
ﻭﺍﻗﻊ ﻧﻤﺎﻳﺸﮕﺎﻩ ﻭ ﻛﻨﻔﺮﺍﻧﺲ ﺳﻴﮕﺮﺍﻑ ﺁﺳﻴﺎ ﻫﻤﺰﺍﺩ ﺭﻭﻳﺪﺍﺩ
ﺍﺻﻠﻰ ﺳــﻴﮕﺮﺍﻑ ﺩﺭ ﺍﻳﺎﻻﺕ ﻣﺘﺤﺪﻩ ﺍﻣﺮﻳــﻜﺎ ﻭ ﺑﺰﺭﮔﺘﺮﻳﻦ
ﻛﻨﻔﺮﺍﻧﺲ ﻭ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺩﺭ ﺯﻣﻴﻨﻪ ﮔﺮﺍﻓﻴــﻚ ﻛﺎﻣﭙﻴﻮﺗﺮﻯ
ﺍﺳﺖ.
ﻧﻤﺎﻳﺸﮕﺎﻩ ﺳــﻴﮕﺮﺍﻑ ﺁﺳــﻴﺎ ﺑﺨﺶﻫﺎﻯ ﻣﺘﻨﻮﻋﻰ ﺩﺍﺭﺩ.
ﺗﻤﺎﻡ ﻣﺘﺨﺼﺼــﺎﻥ ﺣﻮﺯﻩﻫﺎﻯ ﭘﮋﻭﻫﺶ ،ﺍﻧﻴﻤﻴﺸــﻦ ،ﻫﻨﺮ،
ﺳــﺨﺖﺍﻓﺰﺍﺭ ،ﻧﺮﻡﺍﻓﺰﺍﺭ ،ﻣﺼﻮﺭﺳــﺎﺯﻯ ،ﮔﻴــﻢ ،ﺟﻠﻮﻩﻫﺎﻯ
ﺑﺼﺮﻯ ،ﻭﺍﻗﻌﻴــﺖ ﻣﺠﺎﺯﻯ ،ﻭﺍﻗﻌﻴﺖﺍﻓﺰﻭﺩﻩ ،ﻣﺤﺎﺳــﺒﺎﺕ ﺑﺎ
ﻛﺎﺭﺁﻳﻰ ﺑﺎﻻ ،ﮔﺮﺍﻓﻴﻚ ﻛﺎﻣﭙﻴﻮﺗﺮﻯ ﻭ ﺗﻜﻨﻴﻚﻫﺎﻯ ﺗﻌﺎﻣﻠﻰ،
ﺑﺮﺍﻯ ﺷﺮﻛﺖ ﺩﺭ ﺍﻳﻦ ﺭﻭﻳﺪﺍﺩ ﻓﺮﺍﺧﻮﺍﻧﺪﻩ ﻣﻰﺷﻮﻧﺪ.
ﻣﺪﻝﺳــﺎﺯﻯ ﺳــﻪ ﺑﻌﺪﻯ /ﭼــﺎپ ،ﺍﻧﻴﻤﻴﺸــﻦ ،ﻭﺍﻗﻌﻴﺖ
ﺍﻓــﺰﻭﺩﻩ ،ﮔﺮﺍﻓﻴﻚ ﻛﺎﻣﭙﻴﻮﺗــﺮﻯ ،ﻓﻨﺎﻭﺭﻯﻫــﺎﻯ ﻧﻮﻇﻬﻮﺭ،
ﻓﻨﺎﻭﺭﻯ ﻟﻤﺴــﻰ ،ﻣﺤﺎﺳــﺒﺎﺕ ﺑــﺎ ﻛﺎﺭﺁﻳﻰ ﺑــﺎﻻ ،ﮔﺮﺍﻓﻴﻚ
ﻣﻮﺑﺎﻳﻠــﻰ ﻭ ﻧﺮﻡﺍﻓﺰﺍﺭﻫــﺎﻯ ﺗﻌﺎﻣﻠــﻰ ،ﺿﺒــﻂ ﺣﺮﻛــﺖ،
ﺭﻧﺪﺭﻳﻨﮓ ،ﺭﻭﺑﺎﺗﻴﻚ ،ﺟﻠﻮﻩﻫﺎﻯ ﺑﺼﺮﻯ ،ﻭﺍﻗﻌﻴﺖ ﻣﺠﺎﺯﻯ ﻭ
ﻓﻨﺎﻭﺭﻯﻫﺎﻯ ﭘﻮﺷﻴﺪﻧﻰ ﺍﺯﺟﻤﻠﻪ ﻣﻮﺿﻮﻉﻫﺎﻳﻰ ﺍﺳﺖ ﻛﻪ ﺩﺭ
ﺍﻳﻦ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﻭ ﺩﺭ ﻗﺎﻟﺐ ﻏﺮﻓﻪﻫﺎﻯ ﻣﺨﺘﻠﻒ ﻣﻮﺭﺩ ﺗﻮﺟﻪ
ﻗﺮﺍﺭ ﻣﻰﮔﻴﺮﺩ.
ﺑﺎﺯﺩﻳــﺪ ﺍﺯ ﺑﺨﺶﻫﺎﻯ ﻣﺨﺘﻠﻒ ﺍﻳــﻦ ﺭﻭﻳﺪﺍﺩ ﺑﺮﺍﻯ ﻫﻤﻪ
ﻣــﺮﺩﻡ ﻫﺰﻳﻨــﻪ ﺩﺍﺭﺩ ،ﻣﮕــﺮ ﺩﺍﻧﺸــﺠﻮﻳﺎﻥ! ﺍﻳــﻦ ﻓﺮﺻﺖ
ﻣﻨﺤﺼﺮﺑﻪﻓﺮﺩ ﺩﺭ ﺩﺳﺘﺮﺱ ﺩﺍﻧﺸﺠﻮﻳﺎﻥ ،ﻓﺎﺭﻍﺍﻟﺘﺤﺼﻴﻼﻥ
ﻭ ﺩﺍﻧﺸــﺠﻮﻳﺎﻥ ﻓﻨــﻰ ﻭ ﺣﺮﻓــﻪﺍﻯ )ﺑﻪﺟــﺰ ﺩﺍﻧﺶﺁﻣﻮﺯﺍﻥ
ﺩﺑﻴﺮﺳﺘﺎﻧﻰ( ﻛﻪ ﻣﻰﺧﻮﺍﻫﻨﺪ ﭘﺸﺖ ﺻﺤﻨﻪ ﺍﻳﻦ ﻛﻨﻔﺮﺍﻧﺲ
ﺟﻬﺎﻧــﻰ ﻓﻌﺎﻟﻴﺖ ﺩﺍﺷــﺘﻪ ﺑﺎﺷــﻨﺪ ،ﻗــﺮﺍﺭ ﺩﺍﺭﺩ .ﺩﺍﻭﻃﻠﺒﺎﻥ
ﺩﺍﻧﺸــﺠﻮ ﺩﺭ ﻋﻮﺽ ﻛﺎﺭﻯ ﻛﻪ ﺍﻧﺠــﺎﻡ ﻣﻰﺩﻫﻨﺪ ،ﺍﺯ 15ﻳﺎ
25ﺳﺎﻋﺖ ﺩﺳﺘﺮﺳــﻰ ﻛﺎﻣﻞ )ﺩﺭ ﻃﻮﻝ ﺯﻣﺎﻥﻫﺎﻯ ﺧﺎﺭﺝ
ﺍﺯ ﺧﺪﻣﺖ( ﺑﻪ ﻛﻨﻔﺮﺍﻧﺲﻫﺎ ﻭ ﺳــﺎﻳﺮ ﺭﻭﻳﺪﺍﺩﻫﺎﻯ ﺗﻮﺳــﻌﻪ
ﺗﺨﺼﺼــﻰ ﻭ ﻣﺸــﺎﻭﺭﻩ ﻛﻪ ﻓﻘــﻂ ﺑﻪ ﺩﺍﻭﻃﻠﺒﺎﻥ ﺩﺍﻧﺸــﺠﻮ
ﺍﺧﺘﺼﺎﺹ ﺩﺍﺭﺩ ،ﺑﺮﺧﻮﺭﺩﺍﺭ ﻣﻰﺷﻮﻧﺪ.
ﺑﺎﺯﺩﻳﺪﻛﻨﻨﺪﮔﺎﻥ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﻭ ﻛﻨﻔﺮﺍﻧﺲ ﺳــﻴﮕﺮﺍﻑ ﺭﺍ
ﺗﺤﻠﻴﻠﮕﺮﺍﻥ ،ﻫﻨﺮﻣﻨﺪﺍﻥ /ﺗﺼﻮﻳﺮﮔﺮﺍﻥ )ﺍﻧﻴﻤﻴﺸﻦ ،ﮔﺮﺍﻓﻴﻚ
ﻛﺎﻣﭙﻴﻮﺗــﺮﻯ ،ﺩﻳﺠﻴﺘــﺎﻝ ،ﺟﻠﻮﻩﻫﺎﻯ ﺑﺼــﺮﻯ( ،ﻣﻌﻤﺎﺭﺍﻥ،
ﻃﺮﺍﺣﺎﻥ )ﻣﻌﻤﺎﺭﻯ ،ﮔﺮﺍﻓﻴﻚ ،ﺻﻨﻌﺘﻰ ،ﺩﺍﺧﻠﻰ ،ﻣﺤﺼﻮﻝ(،
ﻧﻮﺁﻭﺭﺍﻥ ﻋﺮﺻﻪ ﺩﻳﺠﻴﺘﺎﻝ ،ﺗﻮﺳــﻌﻪﺩﻫﻨﺪﮔﺎﻥ )ﺍﭘﻠﻴﻜﻴﺸﻦ،
ﺑﺎﺯﻯ ،ﻧﺮﻡﺍﻓﺰﺍﺭ ،ﺷــﺒﻜﻪ( ،ﺗﻮﺯﻳﻊﻛﻨﻨﺪﮔﺎﻥ /ﻓﺮﻭﺷــﻨﺪﮔﺎﻥ،
ﺑﺮﻧﺎﻣﻪﺭﻳﺰﺍﻥ ﻭ ...ﺗﺸﻜﻴﻞ ﻣﻰﺩﻫﻨﺪ.
ﻣﻨﺎﺑﻊ:
www.gtcff.com
www.anime-japan.jp/en
sa2017.siggraph.org
ﺑﺮﮔﺰﺍﺭﻯ ﻧﻤﺎﻳﺸﮕﺎﻩ ﺗﺠﻬﻴﺰﺍﺕ ﺳﺎﺧﺘﻤﺎﻥ ﻣﺴﻜﻮ
ﻧﻤﺎﻳﺸﮕﺎﻩ ﺗﺠﻬﻴﺰﺍﺕ ﻭ ﻓﻨﺎﻭﺭﻯ ﺳﺎﺧﺘﻤﺎﻥ ﻣﺴﻜﻮ )(CTT
ﺍﺯ 9ﺗﺎ 13ﺧﺮﺩﺍﺩ ﺩﺭ ﻧﻤﺎﻳﺸﮕﺎﻩ Crocusﺑﺮﮔﺰﺍﺭ ﻣﻰﺷﻮﺩ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﭘﺎﻳﮕﺎﻩ ﻭﺏﺳﺎﻳﺖ ﻣﻦ ﺭﻭﻳﺪﺍﺩﻫﺎ ﺭﺍ ﺩﻭﺳﺖ ﺩﺍﺭﻡ،
ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺗﺠﻬﻴﺰﺍﺕ ﻭ ﻓﻨﺎﻭﺭﻯ ﺳﺎﺧﺘﻤﺎﻥ ﻣﺴﻜﻮ )(CTT
ﻧﻤﺎﻳﺸﮕﺎﻫﻰ ﭘﻴﺸﺮﻭ ﺩﺭ ﻣﻨﻄﻘﻪ ﺭﻭﺳﻴﻪ ،ﻛﺸﻮﺭﻫﺎﻯ ﻣﺴﺘﻘﻞ
ﻫﻤﺴــﻮﺩ ﻭ ﺷــﺮﻕ ﺍﺭﻭﭘﺎ ﺩﺭ ﺻﻨﻌﺖ ﺗﺠﻬﻴﺰﺍﺕ ﺳــﺎﺧﺘﻤﺎﻧﻰ
ﺍﺳــﺖ .ﺍﻳﻦ ﻧﻤﺎﻳﺸﮕﺎﻩ ﺍﻧﻮﺍﻉ ﻓﻨﺎﻭﺭﻯﻫﺎ ﻭ ﻧﻮﺁﻭﺭﻯﻫﺎﻯ ﺟﺪﻳﺪ
ﺩﺭ ﺗﺠﻬﻴﺰﺍﺕ ﺳــﺎﺧﺘﻤﺎﻥ ﻭ ﻣﺎﺷــﻴﻦﺁﻻﺕ ﭘﻴﺸﺮﻓﺘﻪ ﺭﺍ ﺍﺭﺍﺋﻪ
ﻣﻰﺩﻫﺪ .ﻧﻤﺎﻳﺸﮕﺎﻩ ﺗﺠﻬﻴﺰﺍﺕ ﻭ ﻓﻨﺎﻭﺭﻯ ﺳﺎﺧﺘﻤﺎﻥ ﺭﻭﺳﻴﻪ ﺍﺯ
ﺳﻮﻯ ﺻﻨﻌﺘﮕﺮﺍﻥ ،ﺗﺎﺟﺮﺍﻥ ﻭ ﺍﺭﺍﺋﻪﺩﻫﻨﺪﮔﺎﻥ ﺧﺪﻣﺎﺕ ﺻﻨﻌﺖ
ﺳــﺎﺧﺘﻤﺎﻥ ﻭ ﻫﻤﭽﻨﻴﻦ ﺗﺼﻤﻴﻢﮔﻴﺮﻧﺪﮔﺎﻥ ﺍﻳﻦ ﺣﻮﺯﻩ ﺍﺩﺍﺭﻩ
ﻣﻰﺷﻮﺩ .ﺍﻳﻦ ﻧﻤﺎﻳﺸﮕﺎﻩ ﺟﺎﻳﮕﺎﻫﻰ ﺗﺠﺎﺭﻯ ﺩﺭ ﺯﻣﻴﻨﻪ ﺑﻮﻟﺪﺯﺭ،
ﺩﺳﺘﮕﺎﻩﻫﺎﻯ ﺗﻮﻟﻴﺪ ﻣﺼﺎﻟﺢ ﺳــﺎﺧﺘﻤﺎﻧﻰ ،ﻟﻮﺍﺯﻡ ﻭ ﺗﺠﻬﻴﺰﺍﺕ
ﺳﺎﺧﺘﻤﺎﻥ ،ﻣﺎﺷﻴﻦﺁﻻﺕ ﺭﺍﻫﺴــﺎﺯﻯ ﻭ ﺭﺍﻩﺁﻫﻦ ﻭ ﻫﻤﭽﻨﻴﻦ
ﻟﻮﺍﺯﻡ ﻭ ﺗﺠﻬﻴﺰﺍﺕ ﺍﻳﻦ ﺩﺳﺘﮕﺎﻩﻫﺎﺳﺖ.
ﻣﺎﻫﻴﺖ ﻧﻤﺎﻳﺸﮕﺎﻩ ﺗﺠﻬﻴﺰﺍﺕ ﻭ ﻓﻨﺎﻭﺭﻯ ﺳﺎﺧﺘﻤﺎﻥ ﻣﺴﻜﻮ
ﺍﻳــﻦ ﻓﺮﺻﺖ ﺭﺍ ﺑﺮﺍﻯ ﺷــﺮﻛﺖﻫﺎﻯ ﺑﻴﻦﺍﻟﻤﻠﻠــﻰ ﺩﺭ ﺯﻣﻴﻨﻪ
ﻣﺎﺷــﻴﻦ ﻭ ﺗﺠﻬﻴﺰﺍﺕ ﺍﻳﺠــﺎﺩ ﻣﻰﻛﻨﺪ ﺗﺎ ﺑﻪ ﺑﺎﺯﺍﺭ ﺭﻭﺳــﻴﻪ ﻭ
ﻛﺸــﻮﺭﻫﺎﻯ ﻣﺴــﺘﻘﻞ ﻫﻤﺴــﻮﺩ ﻭ ﻣﻨﺎﻃﻖ ﺍﻃﺮﺍﻑ ﺁﻥ ﻭﺍﺭﺩ
ﺷﻮﻧﺪ.
ﺩﻭﺷﻨﺒﻪ
5
ﺑﺴـﻴﺎﺭﻯ ﺍﺯ ﻣﺎ ﻋﻼﻗﻪﻣﻨﺪ ﺑﻪ ﺑﺎﺯﺩﻳﺪ ﺍﺯ ﺷﻬﺮ ﻣﻴﺎﻣﻰ ﻫﺴﺘﻴﻢ ،ﺍﻣﺎ ﭼﻘﺪﺭ ﺩﺭﺑﺎﺭﻩ ﺍﻳﻦ ﺷﻬﺮ
ﺑﻨـﺪﺭﻯ ﺍﻣﺮﻳـﻜﺎ ﺍﻃﻼﻋﺎﺕ ﺩﺍﺭﻳﻢ؟ ﻣﺎ ﺍﻳﻦ ﺷـﻬﺮ ﺭﺍ ﺩﺭ ﻓﻴﻠﻢﻫﺎﻯ ﻛﻼﺳـﻴﻚ ﺍﻣﺮﻳﻜﺎﻳﻰ
ﻣﺸـﺎﻫﺪﻩ ﻛﺮﺩﻩﺍﻳﻢ ﻭ ﺑﻪ ﻧﻈﺮﻣﺎﻥ ﻣﻜﺎﻥ ﮔﺮﺩﺷـﮕﺮﻯ ﺟﺬﺍﺑﻰ ﻣﻰﺁﻳﺪ .ﺑﺮﺧﻰ ﺍﺯ ﻣﻘﺎﺻﺪ
ﺟﺬﺍﺏ ﮔﺮﺩﺷﮕﺮﻯ ﻛﺸـﻮﺭﻫﺎ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺍﺯ ﻃﺮﻳﻖ ﺳﺮﻳﺎﻝﻫﺎﻯ ﺗﻠﻮﻳﺰﻳﻮﻧﻰ ﻭ ﺳﻴﻨﻤﺎ ﺩﺭ
ﺻﺒﺎ ﺭﺿﺎﻳﻰ
expo@tejaratdaily.comﻣﻌﺮﺽ ﺩﻳﺪ ﺷﻬﺮﻭﻧﺪﺍﻥ ﺳﺎﻳﺮ ﻛﺸﻮﺭﻫﺎ ﻭ ﺗﺒﻠﻴﻐﺎﺕ ﻏﻴﺮ ﻣﺴﺘﻘﻴﻢ ﻗﺮﺍﺭ ﮔﻴﺮﺩ.
ﺑﻪﻃـﻮﺭ ﺣﺘـﻢ ﺍﺯ ﺯﺑﺎﻥ ﻃﺮﻓﺪﺍﺭﺍﻥ ﺍﻳﻦ ﺳـﺮﻳﺎﻝﻫﺎ ﺷـﻨﻴﺪﻩﺍﻳﺪ ﻛـﻪ ﺍﺯ ﺯﻳﺒﺎﻳﻰﻫﺎﻯ ﺍﻳﻦ
ﻛﺸـﻮﺭﻫﺎ ﺗﻌﺮﻳﻒ ﻣﻰﻛﻨﻨﺪ ،ﺣﺘﻰ ﺍﮔﺮ ﺍﻳﻦ ﻛﺸـﻮﺭ ﺭﺍ ﺍﺯ ﻧﺰﺩﻳﻚ ﻧﺪﻳﺪﻩ ﺑﺎﺷـﻨﺪ .ﺳﻴﻨﻤﺎ
ﻧﻪﺗﻨﻬﺎ ﺍﺑﺰﺍﺭ ﻣﻨﺎﺳـﺒﻰ ﺑﺮﺍﻯ ﺗﺒﻠﻴﻎ ﺩﺭﺑﺎﺭﻩ ﮔﺮﺩﺷـﮕﺮﻯ ﻛﺸـﻮﺭﻫﺎ ﻭ ﺍﻣﺎﻛﻦ ﻣﺨﺘﻠﻒ ﺑﻪﺷﻤﺎﺭ ﻣﻰﺭﻭﺩ ،ﺑﻠﻜﻪ
ﺟﺸـﻨﻮﺍﺭﻩﻫﺎﻯ ﺳﻴﻨﻤﺎﻳﻰ ﻣﺎﻧﻨﺪ ﺟﺸﻨﻮﺍﺭﻩ ﻛﻦ ،ﻣﺮﺍﺳﻢ ﺍﺳﻜﺎﺭ ﻭ ﺟﺸﻨﻮﺍﺭﻩ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻓﻴﻠﻢ ﺑﺮﻟﻴﻦ ﺳﺎﻻﻧﻪ
ﮔﺮﺩﺷـﮕﺮﺍﻥ ﺑﺴﻴﺎﺭﻯ ﺭﺍ ﺑﻪ ﺧﻮﺩ ﺟﺬﺏ ﻣﻰﻛﻨﺪ .ﺍﻳﺮﺍﻥ ﻧﻴﺰ ﺟﺸﻨﻮﺍﺭﻩ ﺳﻴﻨﻤﺎﻳﻰ ﻓﺠﺮ ﺭﺍ ﺑﺮﮔﺰﺍﺭ ﻣﻰﻛﻨﺪ ﻛﻪ
ﻣﻰﺗﻮﺍﻧﺪ ﻓﺮﺻﺘﻰ ﺑﺮﺍﻯ ﺟﺬﺏ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺧﺎﺭﺟﻰ ﺑﻪﺷﻤﺎﺭ ﺭﻭﺩ.
»ﺳﻴﻨﻤﺎ«
ﻣﺰﻳﺘﻰ ﺑﺮﺍﻯ ﺟﺬﺏ ﮔﺮﺩﺷﮕﺮ
ﻋﻜﺲ :ﻣﻬﺪﻯ ﻛﺎﻭﻩﺍﻯ
ﺳﻴﻨﻤﺎ ،ﺍﺑﺰﺍﺭﻯ ﻗﺪﺭﺗﻤﻨﺪ ﺑﺮﺍﻯ ﺗﺒﻠﻴﻐﺎﺕ ﮔﺮﺩﺷﮕﺮﻯ
ﺟﺎﺩﻭﻯ ﺳﻴﻨﻤﺎ ﮔﺮﺩﺷﮕﺮﻯ »ﻛﺎﺭﻟﻮﻭﻯﻭﺍﺭﻯ«
ﺭﺍ ﺭﻭﻧﻖ ﺩﺍﺩ
ﺍﻳﻦ ﺍﺯ ﺟﺎﺩﻭﻫﺎﻯ ﺳﻴﻨﻤﺎﺳﺖ ﻛﻪ ﻣﺜﻼ ﻓﻜﺮ ﻣﻰﻛﻨﻴﻢ ﺟﺸﻨﻮﺍﺭﻩ
ﻓﻴﻠﻢ ﻛﺎﺭﻟﻮﻭﻯﻭﺍﺭﻯ ﻣﻮﺟﺐ ﺷﺪﻩ ﺷﻬﺮ ﻛﺎﺭﻟﻮﻭﻯﻭﺍﺭﻯ ﺩﺭ ﺟﻬﺎﻥ
ﺷــﻨﺎﺧﺘﻪ ﺷﻮﺩ ،ﺩﺭﺣﺎﻟﻰﻛﻪ ﺣﺘﻰ ﭼﻨﺪ ﻗﺮﻥ ﻗﺒﻞ ﺍﺯ ﺁﻧﻜﻪ ﻓﻴﻠﻢ ﻭ
ﺻﻨﻌﺖ ﺳــﻴﻨﻤﺎ ﻭﺟﻮﺩ ﺩﺍﺷﺘﻪ ﺑﺎﺷــﺪ ،ﺍﻳﻦ ﺷﻬﺮ ﺑﻪﺩﻟﻴﻞ ﺷﺮﺍﻳﻂ
ﺟﻐﺮﺍﻓﻴﺎﻳﻰ ﺧﻮﺩ ،ﺩﺭ ﻗﻠﺐ ﺍﺭﻭﭘﺎ ﺍﺯ ﺷــﻬﺮﺕ ﻭ ﺍﻫﻤﻴﺖ ﺑﺮﺧﻮﺭﺩﺍﺭ
ﺑﻮﺩﻩ ﺍﺳﺖ .ﺷﻬﺮ ﻛﺎﺭﻟﻮﻭﻯﻭﺍﺭﻯ ،ﻣﺮﻛﺰ ﺍﺳﺘﺎﻧﻰ ﺑﻪ ﻫﻤﻴﻦ ﻧﺎﻡ ،ﺩﺭ
ﺷﻤﺎﻝﻏﺮﺑﻰ ﺟﻤﻬﻮﺭﻯ ﭼﻚ ،ﺩﺭ ﻓﺎﺻﻠﻪ 130ﻛﻴﻠﻮﻣﺘﺮﻯ ﭘﺮﺍگ
ﻭ ﺑﺎ ﻓﺎﺻﻠﻪ ﻛﻤﻰ ﺍﺯ ﻛﺸــﻮﺭ ﺁﻟﻤﺎﻥ ﻗﺮﺍﺭ ﺩﺍﺭﺩ .ﺍﻳﻦ ﺷــﻬﺮ ﻛﻮﭼﻚ،
ﺍﺯ ﺷــﻬﺮﻫﺎﻯ ﻗﺪﻳﻤﻰ ﺍﺭﻭﭘﺎﺳــﺖ ﻛﻪ ﻣﻌﻨﺎﻯ ﻧﺎﻡ ﺁﻥ ﻧﻴﺰ »ﺣﻤﺎﻡ
ﭼﺎﺭﻟــﺰ« )ﭼﺎﺭﻟﺰ ﭼﻬﺎﺭﻡ ،ﭘﺎﺩﺷــﺎﻩ ﺑﻮﻫﻤﻴــﺎ ﻭ ﺍﻣﭙﺮﺍﺗﻮﺭ ﻣﻘﺪﺱ
ﺭﻭﻡ( ﺍﺳﺖ .ﺍﻳﻦ ﺷﻬﺮ ﺩﺭ ﻃﻮﻝ ﺗﺎﺭﻳﺦ ﺍﺯ ﺭﻭﻧﻖ ﮔﺮﺩﺷﮕﺮﻯ ﺧﻮﺑﻰ
ﺑﺮﺧــﻮﺭﺩﺍﺭ ﺑﻮﺩﻩ ﺗﺎ ﺁﻧﻜﻪ ﺑﺎﺯﺩﻳﺪﻫﺎ ﻭ ﺍﻗﺎﻣﺖﻫﺎﻯ ﮔﺮﺩﺷــﮕﺮﻯ ﺩﺭ
ﻃﻮﻝ ﺟﻨﮓﻫﺎﻯ ﺟﻬﺎﻧﻰ ﺑﻪﻃﻮﺭ ﻛﺎﻣﻞ ﻣﺘﻮﻗﻒ ﺷــﺪ ﻭ ﺍﺯ ﺷــﻜﻮﻩ
ﺍﻳﻦ ﺷﻬﺮ ﻛﻪ ﺩﺭ ﻣﺮﺯ ﺷﺮﻗﻰ ﺁﻟﻤﺎﻥ ﻗﺮﺍﺭ ﺩﺍﺭﺩ ،ﻛﺎﺳﺘﻪ ﺷﺪ.
ﺩﺭ ﺍﻳﻦ ﺷــﺮﺍﻳﻂ ،ﻣﺴــﺌﻮﻻﻥ ﺷــﻬﺮﻯ ﻭ ﻛﺸــﻮﺭﻯ ﺑــﻪ ﻓﻜﺮ
ﺍﻓﺘﺎﺩﻧﺪ ﺑﺎ ﺑﺮﮔﺰﺍﺭﻯ ﻳﻚ ﺟﺸــﻨﻮﺍﺭﻩ ﻓﻴﻠﻢ ،ﺭﻭﻧﻖ ﺍﺯ ﺩﺳــﺖ ﺭﻓﺘﻪ
ﺭﺍ ﺑﻪ ﻛﺎﺭﻟﻮﻭﻯﻭﺍﺭﻯ ﺑﺮﮔﺮﺩﺍﻧﻨﺪ .ﺟﺸــﻨﻮﺍﺭﻩ ﻓﻴﻠﻢ ﻛﺎﺭﻟﻮﻭﻯﻭﺍﺭﻯ
ﻛــﻪ ﺍﻛﻨﻮﻥ ﺑﻪﻋﻨﻮﺍﻥ ﺩﻭﻣﻴﻦ ﺟﺸــﻨﻮﺍﺭﻩ ﺗﺎﺭﻳﺦ ﺍﺭﻭﭘــﺎ ﻭ ﻳﻜﻰ ﺍﺯ
ﻣﻬﻢﺗﺮﻳﻦ ﺭﻭﻳﺪﺍﺩﻫﺎﻯ ﻓﺮﻫﻨﮕﻰ ﻣﺮﻛــﺰ ﺍﺭﻭﭘﺎ ،ﺑﻴﺶ ﺍﺯ ﻧﻴﻢ ﻗﺮﻥ
ﻗﺪﻣﺖ ﺩﺍﺭﺩ ،ﺑﺰﺭﮔﺘﺮﻳﻦ ﺟﺸــﻨﻮﺍﺭﻩ ﻓﻴﻠــﻢ ﺩﺭ ﺟﻤﻬﻮﺭﻯ ﭼﻚ ﻭ
ﺳــﺎﻝﻫﺎ ﺑﺰﺭﮔﺘﺮﻳﻦ ﺟﺸــﻨﻮﺍﺭﻩ ﺩﺭ ﺷــﺮﻕ ﺍﺭﻭﭘﺎ ﺑﻮﺩﻩ ﺍﺳﺖ .ﺍﻳﻦ
ﺟﺸﻨﻮﺍﺭﻩ ﺩﺭﻭﺍﻗﻊ ﺍﺯ ﺟﺸــﻨﻮﺍﺭﻩﻫﺎﻯ ﻣﻌﺘﺒﺮ ﺳﺮﻯ »ﺁ« ﺩﺭ ﻣﺮﻛﺰ
ﻭ ﺷــﺮﻕ ﺍﺭﻭﭘﺎﺳــﺖ ﻛﻪ ﺁﻥ ﺭﺍ ﺑﺎ ﺟﺸﻨﻮﺍﺭﻩﻫﺎﻯ ﻛﻦ ،ﺑﺮﻟﻴﻦ ،ﻭﻧﻴﺰ،
ﺳــﻦ ﺳﺒﺎﺳﺘﻴﻦ ،ﻣﺴﻜﻮ ،ﻣﻮﻧﺘﺮﺍﻝ ،ﺷــﺎﻧﮕﻬﺎﻯ ﻭ ﺗﻮﻛﻴﻮ ،ﺩﺭ ﻳﻚ
ﮔﺮﻭﻩ ﻣﻰﺩﺍﻧﻨﺪ .ﻧﺨﺴــﺘﻴﻦ ﺩﻭﺭﻩ ﺟﺸــﻨﻮﺍﺭﻩ ،ﺩﻭ ﺳــﺎﻝ ﭘﺲ ﺍﺯ
ﭘﺎﻳــﺎﻥ ﻳﺎﻓﺘﻦ ﺟﻨﮓ ﺟﻬﺎﻧﻰ ﺩﻭﻡ ،ﺩﺭ 1946ﻣﻴﻼﺩﻯ ﺑﻪ ﺷــﻜﻞ
ﻏﻴﺮﺭﻗﺎﺑﺘﻰ ﺑﺮﮔﺰﺍﺭ ﺷــﺪ .ﺍﺯ ﺳﺎﻝ 1948ﻣﻴﻼﺩﻯ ﺑﻪ ﺟﺸﻨﻮﺍﺭﻩﺍﻯ
ﺭﻗﺎﺑﺘﻰ ﺗﺒﺪﻳﻞ ﺷــﺪ ﻭ ﺟﺎﻳﺰﻩ ﮔﻮﻯ ﺑﻠﻮﺭﻳﻦ ﻧﻴﺰ ﺩﺭ ﻫﻤﺎﻥ ﺳــﺎﻝ
ﺑﻪﻭﺟﻮﺩ ﺁﻣﺪ .ﺍﻛﻨــﻮﻥ ﺩﺭ ﺩﻭ ﺑﺨﺶ ﺭﻗﺎﺑﺘﻰ ﻭ ﻏﻴﺮﺭﻗﺎﺑﺘﻰ ﺑﺮﮔﺰﺍﺭ
ﻣﻰﺷــﻮﺩ ﻭ 5ﺟﺎﻳﺰﻩ ﺑﻬﺘﺮﻳﻦ ﻓﻴﻠﻢ ،ﻭﻳﮋﻩ ﻫﻴﺎﺕ ﺩﺍﻭﺭﺍﻥ ،ﺑﻬﺘﺮﻳﻦ
ﻛﺎﺭﮔﺮﺩﺍﻧﻰ ،ﺑﻬﺘﺮﻳﻦ ﺑﺎﺯﻳﮕﺮﻯ ﻣﺮﺩ ﻭ ﺑﻬﺘﺮﻳﻦ ﺑﺎﺯﻳﮕﺮﻯ ﺯﻥ ﺩﺍﺭﺩ.
ﺑﺮﺧﻰ ﺍﺯ ﻓﻴﻠﻢﻫﺎﻯ ﺍﻳﺮﺍﻧﻰ ﻣﻮﺭﺩ ﺗﻮﺟﻪ ﻣﺮﺩﻡ ﺟﻬﺎﻥ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻪ ﻭ ﺍﻳﻦ ﺍﻣﺮ
ﻣﻰﺗﻮﺍﻧﺪ ﺍﺑﺰﺍﺭ ﻣﻨﺎﺳﺒﻰ ﺑﺮﺍﻯ ﺗﺒﻠﻴﻐﺎﺕ ﺩﺭ ﺯﻣﻴﻨﻪ ﮔﺮﺩﺷﮕﺮﻯ ﻛﺸﻮﺭ ﺑﺎﺷﺪ
ﺑﺴﻴﺎﺭﻯ ﺍﺯ ﻛﺸﻮﺭﻫﺎ ﺑﺮﺍﻯ ﺳﺎﺧﺖ ﻓﻴﻠﻢﻫﺎﻯ ﻣﺮﺗﺒﻂ ﺑﺎ ﮔﺮﺩﺷﮕﺮﻯ
ﺗﺴﻬﻴﻼﺗﻰ ﻗﺎﺋﻞ ﻣﻰﺷﻮﻧﺪ ﻭ ﺍﺯ ﻛﺸﻮﺭﻫﺎﻯ ﻣﺨﺘﻠﻒ ﺩﻋﻮﺕ ﻣﻰﻛﻨﻨﺪ ﺩﺭ
ﻛﺸﻮﺭ ﺁﻧﻬﺎ ﻓﻴﻠﻢ ﺑﺴﺎﺯﻧﺪ
ﺍﻳﻦ ﺟﺸــﻨﻮﺍﺭﻩ ﺍﺯ ﺳــﺎﻝ 1959ﻣﻴﻼﺩﻯ ﺑﻪ ﺑﻌﺪ ،ﺩﺭ ﺳــﺎﻝﻫﺎﻯ
ﺣﻜﻮﻣﺖ ﺑﺴــﺘﻪ ﻛﻤﻮﻧﻴﺴﺘﻰ ،ﻫﺮ ﺩﻭ ﺳــﺎﻝ ﻳﻚﺑﺎﺭ ﺑﺎ ﺟﺸﻨﻮﺍﺭﻩ
ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻓﻴﻠﻢ ﻣﺴــﻜﻮ ﺑﻪﺻﻮﺭﺕ ﻳﻚ ﺳــﺎﻝ ﺩﺭ ﻣﻴﺎﻥ ﺑﺮﮔﺰﺍﺭ
ﺷﺪﻩ ﻭ ﺍﺯ ﺳﺎﻝ 1994ﻣﻴﻼﺩﻯ ﺗﺎﻛﻨﻮﻥ ﺳﺎﻻﻧﻪ ﺑﺮﮔﺰﺍﺭ ﻣﻰﺷﻮﺩ ﻭ
ﺩﺭ ﺍﺑﺘﺪﺍﻯ ﺗﺎﺑﺴــﺘﺎﻥ ﻫﺮ ﺳﺎﻝ 11 ،ﺭﻭﺯ ﭘﺮﺭﻭﻧﻖ ﺭﺍ ﺑﺮﺍﻯ ﺍﻳﻦ ﺷﻬﺮ
ﻛﻮﭼﻚ ﺭﻗﻢ ﻣﻰﺯﻧﺪ .ﺍﻟﺒﺘﻪ ﺧﻴﻠﻰ ﺍﺯ ﺁﻧﻬﺎ ﻛﻪ ﺍﺯ ﻛﺸــﻮﺭﻫﺎﻯ ﺩﻳﮕﺮ
ﺑﻪ ﺍﻳﻦ ﺟﺸﻨﻮﺍﺭﻩ ﻣﻰﺭﻭﻧﺪ ،ﺑﻪﻃﻮﺭ ﻗﻄﻊ ﻳﻜﻰ ﺍﺯ ﺍﻧﮕﻴﺰﻩﻫﺎﻯﺷﺎﻥ،
ﻓﻀﺎﻯ ﺩﻧﺞ ﻭ ﺟﺬﺍﺏ ﻫﻤﻴﻦ ﺷﻬﺮ ﻛﻮﭼﻚ ﮔﺮﺩﺷﮕﺮﻯ ﺍﺳﺖ.
ﺍﺭﺗﺒﺎﻁ ﺩﻭ ﺳﻮﻳﻪ ﺳﻴﻨﻤﺎ ﻭ ﮔﺮﺩﺷﮕﺮﻯ
ﺍﺭﺗﺒــﺎﻁ ﺻﻨﻌﺖ ﺳــﻴﻨﻤﺎ ﻭ ﺻﻨﻌﺖ ﮔﺮﺩﺷــﮕﺮﻯ ،ﺗﺎﻛﻨﻮﻥ ﺑﻪ
ﺩﻭ ﺷــﻜﻞ ﺍﻳﺠﺎﺩ ﺷــﺪﻩ ﺍﺳﺖ .ﻧﺨﺴــﺖ ﺩﺭ ﻓﻴﻠﻤﻨﺎﻣﻪ ﻳﻚ ﻣﻜﺎﻥ
ﮔﺮﺩﺷــﮕﺮﻯ ﺑﻪﻋﻨﻮﺍﻥ ﻋﻨﺼﺮﻯ ﺧﺎﻃﺮﻩﺍﻧﮕﻴﺰ ﻣﻌﺮﻓﻰ ﻣﻰﺷــﻮﺩ.
ﻣﻜﺎﻥﻫﺎﻯ ﻭﻳﮋﻩﺍﻯ ﭼــﻮﻥ ﻛﺎﻓﻪﻫﺎ ﻭ ﭘﺎﺭﻙﻫﺎ ﺍﺯ ﺍﻳﻦ ﻧﻮﻉ ﻣﻜﺎﻥﻫﺎ
ﻫﺴــﺘﻨﺪ .ﺩﺭ ﺳﻴﻨﻤﺎﻯ ﺍﻳﺮﺍﻥ ﻳﻚ ﻣﺜﺎﻝ ﺧﻴﻠﻰ ﺧﻮﺏ ﻭﺟﻮﺩ ﺩﺍﺭﺩ؛
ﺭﺳــﺘﻮﺭﺍﻥ ﺷــﻬﺮﺯﺍﺩ ﺩﺭ ﻓﻴﻠﻢ ﻣﻌﺮﻭﻑ »ﭘﺮﻯ« ﺳﺎﺧﺘﻪ ﺩﺍﺭﻳﻮﺵ
ﻣﻬﺮﺟﻮﻳﻰ ﻧﻤﻮﻧﻪ ﺍﻋﻼﻯ ﭼﻨﻴﻦ ﻣﻜﺎﻧﻰ ﺍﺳــﺖ .ﺍﺯ ﺍﺻﻔﻬﺎﻧﻰﻫﺎﻯ
ﻗﺪﻳﻤﻰ ﻛﻪ ﺑﭙﺮﺳﻴﺪ ﻧﺎﻡ ﺭﺳﺘﻮﺭﺍﻥ ﺷﻬﺮﺯﺍﺩ ﺭﺍ ﺑﺮﺍﺳﺎﺱ ﻓﻴﻠﻢ ﭘﺮﻯ
ﻣﻬﺮﺟﻮﻳﻰ ﻣﻰﺷﻨﺎﺳــﻨﺪ ﻭ ﻣﻰﮔﻮﻳﻨﺪ ﻧﺎﻡ ﺍﻳﻦ ﺭﺳــﺘﻮﺭﺍﻥ ﺑﻌﺪ ﺍﺯ
ﻓﻴﻠﻢ ﺁﻗﺎﻯ ﻣﻬﺮﺟﻮﻳﻰ ﺳﺮ ﺯﺑﺎﻥﻫﺎ ﺍﻓﺘﺎﺩ .ﻛﺎﻓﻪ ﻧﺎﺩﺭﻯ ﻧﻴﺰ ﻛﻪ ﺳﺎﺑﻘﻪ
ﭼﻨﺪﻳﻦ ﺳﺎﻟﻪ ﻭ ﺑﺎﻻﻯ ﻧﻴﻢﻗﺮﻥ ﻋﻤﺮ ﺩﺍﺭﺩ ﺑﻪ ﻣﺪﺩ ﻓﻴﻠﻢﻫﺎ ﺑﻪﻋﻨﻮﺍﻥ
ﻣﻜﺎﻧﻰ ﮔﺮﺩﺷــﮕﺮﻯ ﺑﺮﺍﻯ ﻋﻼﻗﻪﻣﻨﺪﺍﻥ ﺷﻌﺮ ﻭ ﺍﺩﺏ ﻣﻌﺮﻓﻰ ﺷﺪ.
ﻧﺎﻡ ﺍﻳﻦ ﻛﺎﻓﻪ ﺭﺍ ﺩﺭ ﻛﺪﺍﻡ ﻓﻴﻠﻢ ﺷﻨﻴﺪﻩﺍﻳﺪ؟ ﺩﺭ ﺣﺎﻟﺖ ﺩﻭﻡ ﺩﺭﮔﻴﺮﻯ
ﺳﻴﻨﻤﺎ ﻭ ﮔﺮﺩﺷــﮕﺮﻯ ﺑﺪﻳﻦﮔﻮﻧﻪ ﺍﺳﺖ ﻛﻪ ﻣﻜﺎﻧﻰ ﺑﻪﻋﻨﻮﺍﻥ ﻳﻚ
ﻣﻮﻟﻔــﻪ ﻧﻤﺎﻳﺸــﻰ ﻭ ﺩﺭ ﺣﺪ ﻳﻚ ﺷــﺨﺼﻴﺖ ﺍﺛﺮﮔــﺬﺍﺭ ﺧﻮﺩ ﺭﺍ ﺩﺭ
ﺩﺭﻭﻥ ﻓﻴﻠﻤﻨﺎﻣﻪ ﻧﺸــﺎﻥ ﻣﻰﺩﻫﺪ .ﻟﻮﻛﻴﺸﻦ ﺩﺭ ﻓﻴﻠﻢ ﺑﺴﻴﺎﺭ ﻧﻘﺶ
ﺣﻴﺎﺗــﻰ ﻭ ﻏﻴﺮﻗﺎﺑﻞﺣﺬﻓﻰ ﺩﺍﺭﺩ ﻭ ﺭﻭﻯ ﺷــﺮﺍﻳﻂ ﺑﺎﺯﻳﮕﺮﺍﻥ ﺍﺻﻠﻰ
ﺍﺛﺮ ﻣﻰﮔﺬﺍﺭﺩ .ﭼﻨﻴﻦ ﻟﻮﻛﻴﺸــﻦﻫﺎﻳﻰ ﺭﺍ ﻧﻤﻰﺗﻮﺍﻥ ﺍﺯ ﻓﻴﻠﻢ ﺣﺬﻑ
ﻛﺮﺩ ﻭ ﺩﺭ ﺻﻮﺭﺕ ﺟﺎﺑﻪﺟﺎﻳﻰ ﻛﻞ ﻓﻴﻠﻢ ﻋﻮﺽ ﻣﻰﺷــﻮﺩ .ﺑﻬﺘﺮﻳﻦ
ﻧﻤﻮﻧﻪ ﺑﺮﺍﻯ ﺍﻳﻦ ﺍﺗﻔﺎﻕ ،ﻓﻴﻠﻢ »ﺧﻴﻠﻰ ﺩﻭﺭ ﺧﻴﻠﻰ ﻧﺰﺩﻳﻚ« ﺍﺳــﺖ.
ﭘﺲ ﺍﺯ ﺍﻛﺮﺍﻥ ﻓﻴﻠﻢ ﻣﻴﺮﻛﺮﻳﻤﻰ ﺭﻭﺳﺘﺎﻯ ﻧﺎﺷﻨﺎﺧﺘﻪ ﻭ ﮔﻤﻨﺎﻡ ﻣﺼﺮ
ﺳﺮﻧﻮﺷﺘﺶ ﺯﻳﺮﻭﺭﻭ ﺷﺪ ﻭ ﻓﻴﻠﻢ ﺑﺎ ﻣﻌﺮﻓﻰ ﻛﻮﻳﺮ ﻣﺼﺮ ﻭ ﺭﻭﺳﺘﺎﻫﺎﻯ
ﺍﻃﺮﺍﻓﺶ ،ﺑﻪ ﺳﺮﻋﺖ ﺍﻳﻦ ﻣﻨﻄﻘﻪ ﺭﺍ ﺑﺮ ﺳﺮ ﺯﺑﺎﻥﻫﺎ ﺍﻧﺪﺍﺧﺖ.
ﺍﺑﺰﺍﺭ ﻣﻨﺎﺳﺐ ﺑﺮﺍﻯ ﺗﺒﻠﻴﻐﺎﺕ ﺩﺭ ﮔﺮﺩﺷﮕﺮﻯ
ﺑﻪ ﮔﻔﺘﻪ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﮔﺮﺩﺷــﮕﺮﻯ ﺳــﻴﻨﻤﺎ ﻣﻰﺗﻮﺍﻧﺪ ﺍﺑﺰﺍﺭ
ﻣﻮﺛﺮﻯ ﺩﺭ ﻣﻌﺮﻓﻰ ﻭ ﺗﺒﻠﻴﻎ ﺟﺎﺫﺑﻪﻫﺎﻯ ﮔﺮﺩﺷﮕﺮﻯ ﺑﻪﺷﻤﺎﺭ ﺭﻭﺩ.
ﻫﻤﭽﻨﻴﻦ ﺟﺸﻨﻮﺍﺭﻩﻫﺎﻯ ﺳــﻴﻨﻤﺎﻳﻰ ﻭ ﺟﺎﺫﺑﻪﻫﺎﻯ ﮔﺮﺩﺷﮕﺮﻯ
ﻣﺮﺗﺒﻂ ﺑﺎ ﺳﻴﻨﻤﺎ ﻣﻰﺗﻮﺍﻧﻨﺪ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺭﺍ ﺑﻪ ﻛﺸﻮﺭ ﺟﺬﺏ ﻛﻨﻨﺪ.
ﺑﺎﺑﻚ ﻣﻐﺎﺯﻩﺍﻯ ،ﻛﺎﺭﺷﻨﺎﺱ ﮔﺮﺩﺷﮕﺮﻯ ﺑﻪ »ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ«
ﮔﻔﺖ :ﺑﻪ ﻃﻮﺭ ﻛﻠﻰ ﮔﺮﺩﺷﮕﺮﻯ ﺳــﻴﻨﻤﺎ ﺯﻳﺮﺷﺎﺧﻪ ﮔﺮﺩﺷﮕﺮﻯ
ﻫﻨﺮﻯ ﺑﻮﺩﻩ ﻭ ﮔﺮﺩﺷــﮕﺮﻯ ﻫﻨﺮﻯ ﻧﻴﺰ ﺍﺯ ﺷﺎﺧﻪﻫﺎﻯ ﮔﺮﺩﺷﮕﺮﻯ
ﻓﺮﻫﻨﮕــﻰ ﺑﻪ ﺷــﻤﺎﺭ ﻣﻰﺁﻳﺪ .ﮔﺮﺩﺷــﮕﺮﻯ ﺳــﻴﻨﻤﺎ ﺭﺍ ﺍﺯ 3ﺑﻌﺪ
ﻣﻰﺗﻮﺍﻥ ﺑﺮﺭﺳﻰ ﻛﺮﺩ؛ ﻳﻜﻰ ﺯﻣﺎﻧﻰ ﺍﺳﺖ ﻛﻪ ﺟﺸﻨﻮﺍﺭﻩ ﺳﻴﻨﻤﺎﻳﻰ
ﺩﺭ ﻛﺸﻮﺭﻯ ﻳﺎ ﻣﻨﻄﻘﻪﺍﻯ ﺑﺮﮔﺰﺍﺭ ﻣﻰﺷﻮﺩ ﻭ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺑﻪ ﻫﺪﻑ
ﺷــﺮﻛﺖ ﺩﺭ ﺁﻥ ﺑﻪ ﻣﻜﺎﻥ ﻣﻮﺭﺩ ﻧﻈﺮ ﺳﻔﺮ ﻣﻰﻛﻨﻨﺪ .ﺍﻭ ﺍﻓﺰﻭﺩ :ﺑﻌﺪ
ﺩﻳﮕﺮ ﺯﻣﺎﻧﻰ ﺍﺳــﺖ ﻛﻪ ﺟﺎﺫﺑﻪ ﮔﺮﺩﺷــﮕﺮﻯ ﻣﺮﺗﺒﻂ ﺑﺎ ﺳﻴﻨﻤﺎ ﺩﺭ
ﻣﻜﺎﻧــﻰ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻭ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﺑﻪ ﻫﺪﻑ ﺑﺎﺯﺩﻳﺪ ﺍﺯ ﺁﻥ ﺳــﻔﺮ
ﻣﻰﻛﻨﻨﺪ؛ ﻣﺎﻧﻨــﺪ ﺧﻴﺎﺑﺎﻥ ﻫﺎﻟﻴﻮﻭﺩ ﺩﺭ ﻟﺲﺁﻧﺠﻠﺲ ﻳﺎ ﺷــﻬﺮﻙ
ﺳــﻴﻨﻤﺎﻳﻰ ﻏﺰﺍﻟﻰ ﺩﺭ ﺗﻬﺮﺍﻥ .ﺟﻨﺒﻪ ﺩﻳﮕﺮ ﺁﻥ ﻧﻴﺰ ﻣﺸــﺎﻫﺪﻩ ﻳﻚ
ﻓﻴﻠﻢ ﺳــﻴﻨﻤﺎﻳﻰ ﺩﺭ ﻛﺸﻮﺭ ﺩﻳﮕﺮ ﺍﺳــﺖ ﻛﻪ ﺩﺭ ﺍﻳﻦﺑﺎﺭﻩ ﺻﻨﻌﺖ
ﺳﻴﻨﻤﺎﻳﻰ ﻛﺸﻮﺭ ﻣﻘﺼﺪ ﺑﻪ ﺣﺪﻯ ﻗﻮﻯ ﺍﺳﺖ ﻛﻪ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺭﺍ ﺑﻪ
ﺳــﻮﻯ ﺧﻮﺩ ﺟﺬﺏ ﻣﻰﻛﻨﺪ .ﺍﻳﻦ ﻛﺎﺭﺷﻨﺎﺱ ﮔﺮﺩﺷﮕﺮﻯ ﺩﺭﺑﺎﺭﻩ
ﺍﺭﺗﺒﺎﻁ ﺑﻴﻦ ﺳﻴﻨﻤﺎ ﻭ ﮔﺮﺩﺷﮕﺮﻯ ﺑﻴﺎﻥ ﻛﺮﺩ :ﺑﻪﻃﻮﺭ ﺣﺘﻢ ﺳﻴﻨﻤﺎ
ﺍﺑﺰﺍﺭ ﻣﻨﺎﺳــﺒﻰ ﺑــﺮﺍﻯ ﺗﺮﻭﻳﺞ ﻭ ﺗﺒﻠﻴﻎ ﺟﺎﺫﺑﻪﻫﺎﻯ ﮔﺮﺩﺷــﮕﺮﻯ
ﺑﻪﺷــﻤﺎﺭ ﻣﻰﺭﻭﺩ .ﺑﻪﻋﻨﻮﺍﻥ ﻧﻤﻮﻧﻪ ﺗﺮﻛﻴﻪ ﺩﺭ ﺳﺮﻳﺎﻝﻫﺎﻯ ﺧﻮﺩ ﺑﻪ
ﺧﻮﺑﻰ ﻣﻮﻓﻖ ﺷﺪﻩ ﺟﺎﺫﺑﻪﻫﺎﻯ ﮔﺮﺩﺷﮕﺮﻯ ﺭﺍ ﺑﻪ ﻧﻤﺎﻳﺶ ﮔﺬﺍﺷﺘﻪ
ﻭ ﻣﺨﺎﻃﺒــﺎﻥ ﺧــﻮﺩ ﺭﺍ ﺑﻪ ﺍﻳﻦ ﻛﺸــﻮﺭ ﺟﺬﺏ ﻛﻨــﺪ .ﺍﻭ ﺩﺭ ﺍﺩﺍﻣﻪ
ﺑﻴــﺎﻥ ﻛﺮﺩ :ﺍﻛﻨﻮﻥ ﺳــﻴﻨﻤﺎﮔﺮﺍﻥ ﻭ ﻓﻴﻠﻢﻫﺎﻯ ﺍﻳﺮﺍﻧﻰ ﻣﻮﺭﺩ ﺗﻮﺟﻪ
ﺑﺴﻴﺎﺭﻯ ﺍﺯ ﻣﺮﺩﻡ ﺟﻬﺎﻥ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻪ ﻭ ﺍﻳﻦ ﺍﻣﺮ ﻣﻰﺗﻮﺍﻧﺪ ﻓﻴﻠﻢﻫﺎﻯ
ﺍﻳﺮﺍﻧﻰ ﺭﺍ ﺑﻪ ﺍﺑﺰﺍﺭ ﻣﻨﺎﺳــﺒﻰ ﺑﺮﺍﻯ ﺗﺒﻠﻴﻐﺎﺕ ﺩﺭ ﺯﻣﻴﻨﻪ ﮔﺮﺩﺷﮕﺮﻯ
ﻛﺸــﻮﺭ ﺗﺒﺪﻳﻞ ﻛﻨﺪ .ﺑﺎﻳﺪ ﻛﺎﺭﮔﺮﺩﺍﻧﺎﻥ ﻭ ﻓﻴﻠﻤﺴــﺎﺯﺍﻥ ﻛﺸــﻮﺭ ﺭﺍ
ﺗﺸــﻮﻳﻖ ﻛﺮﺩ ﺍﺯ ﺍﻣﺎﻛﻦ ﮔﺮﺩﺷﮕﺮﻯ ﻣﺨﺘﻠﻒ ﻛﺸﻮﺭ ﻓﻴﻠﻤﺒﺮﺩﺍﺭﻯ
ﻛﺮﺩﻩ ﻭ ﺑﺎ ﺍﻳﻦ ﻛﺎﺭ ﺍﻣﺎﻛﻦ ﮔﺮﺩﺷﮕﺮﻯ ﻣﺨﺘﻠﻒ ﺭﺍ ﺗﺒﻠﻴﻎ ﻛﻨﻨﺪ.
ﻣﻐﺎﺯﻩﺍﻯ ﺍﻓﺰﻭﺩ :ﺑﻬﺘﺮ ﺍﺳــﺖ ﺩﺭ ﻓﻴﻠﻢﻫــﺎﻯ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺑﻪ
ﺟــﺎﻯ ﻧﻤﺎﻳﺶ ﭼﺎﻟﺶﻫﺎ ،ﻣﺸــﻜﻼﺕ ﻭ ﺗﻨﮕﻨﺎﻫﺎﻯ ﻣﻮﺟﻮﺩ ﺩﺭ
ﺟﺎﻣﻌﻪ ﺑﻪ ﻣﻮﻗﻌﻴﺖﻫﺎﻳﻰ ﺗﻮﺟﻪ ﺷﻮﺩ ﻛﻪ ﻃﺒﻴﻌﺖ ،ﻓﺮﻫﻨﮓ ﻭ
ﺗﺎﺭﻳﺦ ﺍﻳﺮﺍﻥ ﺭﺍ ﻣﻌﺮﻓﻰ ﻛﺮﺩﻩ ﻭ ﺑﺎ ﺍﻳﻦ ﻛﺎﺭ ﺗﻮﺟﻪ ﮔﺮﺩﺷــﮕﺮﺍﻥ
ﺟﻬﺎﻥ ﺭﺍ ﺑﻪ ﺍﻳﺮﺍﻥ ﺟﻠﺐ ﻛﺮﺩ .ﺍﻭ ﺩﺭﺑﺎﺭﻩ ﺳــﺮﻳﺎﻝﻫﺎﻯ ﺍﻳﺮﺍﻧﻰ
ﻛﻪ ﻣﻮﻓﻖ ﺑﻪ ﺭﻭﻧﻖ ﮔﺮﺩﺷــﮕﺮﻯ ﺩﺍﺧﻠﻰ ﺷﺪﻩﺍﻧﺪ ،ﺍﻇﻬﺎﺭ ﻛﺮﺩ:
ﺳﺮﻳﺎﻝ ﻋﻠﻰﺍﻟﺒﺪﻝ ﺩﺭ ﭼﻨﺪ ﺭﻭﺳﺘﺎﻯ ﮔﺮﺩﺷﮕﺮﻯ ﺍﻳﺮﺍﻥ ﺳﺎﺧﺘﻪ
ﺷﺪﻩ ﺑﻮﺩ ﻭ ﻗﻬﻮﻩ ﺗﻠﺦ ﻧﻴﺰ ﺑﺎ ﻭﺟﻮﺩ ﻣﻮﺿﻮﻉ ﻃﻨﺰﻯ ﻛﻪ ﺩﺍﺷﺖ
ﺑﻪ ﺗﺎﺭﻳﺦ ﻛﺸــﻮﺭ ﺍﺷﺎﺭﻩ ﻣﻰﻛﺮﺩ ﻛﻪ ﻣﻰﺗﻮﺍﻧﺪ ﻧﮕﺎﻩ ﮔﺮﺩﺷﮕﺮﺍﻥ
ﺑﻪ ﻣﺴﺎﺋﻞ ﺗﺎﺭﻳﺨﻰ ﻭ ﺑﺎﺳﺘﺎﻧﻰ ﻛﺸﻮﺭ ﺭﺍ ﺗﻐﻴﻴﺮ ﺩﻫﺪ .ﻣﻐﺎﺯﻩﺍﻯ
ﺩﺭ ﺍﺩﺍﻣــﻪ ﺩﺭﺑــﺎﺭﻩ ﺭﺍﻫﻜﺎﺭﻫﺎﻯ ﻣﺨﺘﻠﻒ ﺟﺬﺏ ﮔﺮﺩﺷــﮕﺮ ﺍﺯ
ﻃﺮﻳﻖ ﺳﻴﻨﻤﺎ ﺑﻴﺎﻥ ﻛﺮﺩ :ﻣﻰﺗﻮﺍﻥ ﺟﺸﻨﻮﺍﺭﻩﻫﺎﻯ ﺳﻴﻨﻤﺎ ﺭﺍ ﺑﻪ
ﺷﻬﺮﻫﺎﻯ ﻣﺨﺘﻠﻒ ﻛﺸﻮﺭ ﺗﺴﺮﻯ ﺩﺍﺩﻩ ﻭ ﺍﺯ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺟﻬﺎﻧﻰ
ﺑﺮﺍﻯ ﺷﺮﻛﺖ ﺩﺭ ﺁﻧﻬﺎ ﺩﻋﻮﺕ ﻛﺮﺩ.
ﻣﻜﺎﻥﻫﺎﻳﻰ ﻛﻪ ﺑﻪ ﻟﻄﻒ ﺳﻴﻨﻤﺎ ،ﻣﻘﺼﺪ ﮔﺮﺩﺷﮕﺮﻯ ﺷﺪﻧﺪ
ﺩﻳﺪﺍﺭ ﺍﺯ ﺟﺎﺫﺑﻪﻫﺎﻯ ﮔﺮﺩﺷــﮕﺮﻯ ﻛﻪ ﺑﺎ ﺷﺎﻫﻜﺎﺭﻫﺎﻯ
ﺳــﻴﻨﻤﺎﻳﻰ ﭘﻴﻮﻧﺪ ﺧﻮﺭﺩﻩﺍﻧﺪ ﺑﺮﺍﻯ ﻋﻼﻗﻪﻣﻨﺪﺍﻥ ﺑﻪ ﻫﻨﺮ
ﻫﻔﺘﻢ ﺍﻣﺮﻯ ﺑﺴﻴﺎﺭ ﺟﺬﺍﺏ ﺍﺳﺖ ،ﭼﺮﺍﻛﻪ ﺁﻧﻬﺎ ﻣﻰﺗﻮﺍﻧﻨﺪ
ﻋﻼﻭﻩﺑﺮ ﺁﺷــﻨﺎﻳﻰ ﺑﺎ ﺩﻳﺪﻧﻰﻫــﺎﻯ ﺗﺎﺭﻳﺨﻰ ﻭ ﺗﻔﺮﻳﺤﻰ
ﺷــﻬﺮﻫﺎ ،ﭘﺎ ﺟﺎﻯ ﭘﺎﻯ ﺳﺘﺎﺭﮔﺎﻥ ﺳــﻴﻨﻤﺎ ﺑﮕﺬﺍﺭﻧﺪ .ﺩﺭ
ﺯﻳﺮ ﺑﻪ ﺷــﻬﺮﻫﺎﻳﻰ ﺍﺷﺎﺭﻩ ﻣﻰﻛﻨﻴﻢ ﻛﻪ ﺑﻪ ﻭﺳﻴﻠﻪ ﺳﻴﻨﻤﺎ
ﻣﻘﺼﺪ ﮔﺮﺩﺷﮕﺮﻯ ﺷﺪﻧﺪ.
ﻫﺎﻟﻴﻮﻭﺩ ،ﻛﺎﻟﻴﻔﺮﻧﻴﺎ
ﺟﻮﻫﻮ ،ﺑﻤﺒﺌﻰ
ﺍﺯ ﻣﺠﺴﻤﻪ ﺁﺯﺍﺩﻯ ﻛﻪ ﻣﺜﻞ ﺑﺎﺭﺑﺎﺭﺍ ﺍﺳﺘﺮﻳﺴﺎﻧﺪ »ﺩﺧﺘﺮ
ﺑﺎﻣﺰﻩ« ﻋﺒﻮﺭ ﻛﻨﻴﺪ ،ﺑﻪ ﻣﺤﻠﻪ ﭘﺎﻳﻴﻦﺗﺮﻯ ﺑﻪ ﻧﺎﻡ »ﺍﻳﺘﺎﻟﻴﺎﻯ
ﻛﻮﭼﻚ« ﻣﻰﺭﺳﻴﺪ ﻛﻪ ﺭﺍﺑﺮﺕ ﺩﻧﻴﺮﻭ ﺩﺭ ﺁﻥ ﺑﻪ ﺩﻧﻴﺎ ﺁﻣﺪﻩ
ﺍﺳــﺖ .ﺑﺮﺝ ﺑﻠﻨﺪ ﻭ ﻣﻌﺮﻭﻓﻰ ﺑﻪ ﻧﺎﻡ »ﺍﻣﭙﺎﻳﺮ ﺍﺳﺘﻴﺖ« ﻛﻪ
»ﻛﻴﻨــﮓ ﻛﻨﮓ« ﺍﺯ ﺁﻥ ﺑﺎﻻ ﺭﻓﺖ ﺭﺍ ﻫﻢ ﻓﺮﺍﻣﻮﺵ ﻧﻜﻨﻴﺪ.
ﺑﻪ ﺳﻤﺖ ﺑﺎﻻﻯ ﺷﻬﺮ ﻛﻪ ﺣﺮﻛﺖ ﻛﻨﻴﺪ ﺑﻪ ﻟﻮﻛﻴﺸﻦﻫﺎﻯ
»ﺩﺍﺳﺘﺎﻥ ﻭﺳﺖ ﺳــﺎﻳﺪ« ﻣﻰﺭﺳﻴﺪ؛ ﺟﺎﻳﻰ ﻛﻪ »ﻧﺎﺗﺎﻟﻰ
ﺑﺎ ﻗــﺪﻡ ﮔﺬﺍﺷــﺘﻦ ﺑــﻪ ﺳــﺎﻟﻦ »Grauman›s
«Chinese Theatreﻣﻰﺗﻮﺍﻧﻴــﺪ ﭘــﺎ ﺟــﺎﻯ ﭘﺎﻯ
ﺳﺘﺎﺭﻩﻫﺎﻯ ﺳــﻴﻨﻤﺎ ﺑﮕﺬﺍﺭﻳﺪ .ﻓﻀﺎﻯ ﺩﺍﺧﻠﻰ ﺍﻳﻦ ﺗﺎﻻﺭ
ﺣــﺎﻝ ﻭ ﻫــﻮﺍﻯ ﺷــﺮﻗﻰ ﺩﺍﺭﺩ ﻭ ﺑﻬﺘﺮﻳﻦ ﻣــﻜﺎﻥ ﺑﺮﺍﻯ
ﺗﻤﺎﺷــﺎﻯ ﮔﻮﻧﻪﺍﻯ ﻭﻳﮋﻩﺍﻯ ﺍﺯ ﻓﻴﻠﻢﻫﺎﺳﺖ .ﻣﻰﺗﻮﺍﻧﻴﺪ ﺍﺯ
ﺗﺎﻻﺭ »ﺷﺮﺍﻳﻦ« ﻛﻪ ﺧﺎﻧﻪ ﻣﺠﺴــﻤﻪﻫﺎﻯ ﻳﺎﺩﺑﻮﺩ ﺍﺳﻜﺎﺭ
ﺍﺳﺖ ﻧﻴﺰ ﺩﻳﺪﻥ ﻛﻨﻴﺪ.
»ﺭﺍﺩﻭﻟــﻒ ﻭﺍﻟﻨﺘﻴﻨــﻮ« ﻭ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﺳــﺘﺎﺭﻩﻫﺎﻯ
ﺳــﺎﺣﻞ »ﺟﻮﻫﻮ«ﻯ ﺑﻤﺒﺌﻰ ﻣﺮﻛﺰ ﺳﺎﺧﺖ ﻓﻴﻠﻢﻫﺎﻯ
ﺑﺎﻟﻴــﻮﻭﺩﻯ ﺍﺳــﺖ .ﺳــﺎﻻﻧﻪ ﺑﻴــﺶ ﺍﺯ 200ﻣﺤﺼﻮﻝ
ﺳــﻴﻨﻤﺎﻯ ﻫﻨﺪ ﺩﺭ ﺍﻳﻦ ﻣﻨﻄﻘﻪ ﻓﻴﻠﻤﺒﺮﺩﺍﺭﻯ ﻣﻰﺷﻮﺩ.
ﻓﺮﻣﻮﻝ ﺳﺎﺧﺖ ﺍﻳﻦ ﻓﻴﻠﻢﻫﺎ ﻫﻢ ﭼﻨﺪﺍﻥ ﺳﺨﺖ ﻧﻴﺴﺖ؛
ﺗﺮﻛﻴﺐ ﻗﺮﻣﺰﺭﻧﮕﻰ ﺍﺯ ﺩﺍﺳــﺘﺎﻧﻰ ﻣﻠﻮﺩﺭﺍﻡ ،ﺭﻗﺺ ﻭ ﺁﻭﺍﺯ.
ﺑﺎ ﺳﻔﺮ ﺑﻪ ﻳﻜﻰ ﺍﺯ ﺍﺳــﺘﻮﺩﻳﻮﻫﺎﻯ ﺑﺰﺭگ »ﻓﻴﻠﻤﺴﺘﺎﻥ«
ﻳــﺎ » «RKﻫﻢ ﻣﻰﺗﻮﺍﻧﻴﺪ ﺑﺎﻟﻴــﻮﻭﺩ ﺭﺍ ﺩﺭ ﺣﺎﻝ ﺣﺮﻛﺖ
ﺑﺒﻴﻨﻴﺪ.
ﻧﻴﻮﻳﻮﺭﻙ ،ﺍﻣﺮﻳﻜﺎ
21ﻓﺮﻭﺭﺩﻳﻦ 1396
12ﺭﺟﺐ1438
10ﺁﻭﺭﻳﻞ2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /135ﭘﻴﺎﭘﻰ284
ﺗﻴﺘﺮ ﺭﻭﺯ
ﻳﺎﺩﺩﺍﺷﺖ
»ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ« ﺍﺯ ﺗﺎﺛﻴﺮ ﻫﻨﺮ ﻫﻔﺘﻢ ﺩﺭ ﻣﻌﺮﻓﻰ ﻭ ﺟﺬﺏ ﮔﺮﺩﺷﮕﺮ ﮔﺰﺍﺭﺵ ﻣﻰﺩﻫﺪ
ﺑــﺮﺍﻯ ﺗﺒﻠﻴﻐــﺎﺕ ﮔﺮﺩﺷــﮕﺮﻯ
ﺭﺳــﺎﻧﻪﻫﺎ ﺍﺑﺰﺍﺭ ﻣﻨﺎﺳــﺒﻰ ﻫﺴﺘﻨﺪ.
ﺯﻣﺎﻧﻰ ﻛــﻪ ﺩﺭ ﺭﺳــﺎﻧﻪﻫﺎﻯ ﻣﻌﺘﺒﺮ
ﺩﻧﻴــﺎ ﻣﺎﻧﻨــﺪ ﮔﺎﺭﺩﻳــﻦ ﺟﺎﺫﺑﻪﻫﺎﻯ
ﮔﺮﺩﺷــﮕﺮﻯ ﺍﻳﺮﺍﻥ ﺗﺒﻠﻴﻎ ﻣﻰﺷﻮﺩ
ﻣﻴــﺰﺍﻥ ﺟــﺬﺏ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﻧﻴﺰ
ﺍﻓﺰﺍﻳــﺶ ﻣﻰﻳﺎﺑﺪ ﺍﻣﺎ ﻫﻴــﭻ ﺍﺑﺰﺍﺭﻯ
ﺑﺎﺑﻚ ﻣﻐﺎﺯﻩﺍﻯ
ﮔﻮﻳﺎﺗــﺮ ﻭ ﺟﺬﺍﺏﺗــﺮ ﺍﺯ ﺳــﻴﻨﻤﺎ
ﻧﻴﺴــﺖ .ﻳﻜﻰ ﺍﺯ ﻛﺎﺭﮔﺮﺩﺍﻧﺎﻥ ﻣﻄــﺮﺡ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻛﻪ ﻣﻜﺎﻥﻫﺎﻯ
ﮔﺮﺩﺷــﮕﺮﻯ ﺑﻪﻭﻳــﮋﻩ ﺩﺭ ﻣﻨﺎﻃﻖ ﺑﻮﻣــﻰ ﻭ ﺭﻭﺳــﺘﺎﻳﻰ ﺭﺍ ﺑﺮﺍﻯ
ﻓﻴﻠﻤﺒﺮﺩﺍﺭﻯ ﺍﻧﺘﺨﺎﺏ ﻣﻰﻛﺮﺩ ﻋﺒﺎﺱ ﻛﻴﺎﺭﺳــﺘﻤﻰ ﺑﻮﺩ ،ﻧﻤﺎﻳﺶ
ﻓﻴﻠﻢﻫــﺎﻯ ﺍﻭ ﺩﺭ ﻋﺮﺻﻪ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻣﻮﺟﺐ ﺷــﺪ ﺗﺎ ﺟﺎﺫﺑﻪﻫﺎﻯ
ﻃﺒﻴﻌﻰ ﺍﻳﺮﺍﻥ ﺑﻪ ﺟﻬﺎﻧﻴﺎﻥ ﻣﻌﺮﻓﻰ ﺷﻮﻧﺪ.
ﮔﺮﺩﺷﮕﺮﻯ
ﻭﻭﺩ« ﻭ »ﺭﻳﭽــﺎﺭﺩ ﺑ ِﻰﻣﺮ« ﻓﻴﻠﻢ ﻋﺎﺷﻘﺎﻧﻪﺷــﺎﻥ ﺭﺍ ﺑﺎﺯﻯ
ﻛﺮﺩﻧــﺪ .ﺩﻳﺪﺍﺭ ﺧﻮﺩ ﺍﺯ ﺭﺩﭘﺎﻫﺎﻯ ﻓﻴﻠﻢﻫﺎﻯ ﺳــﻴﻨﻤﺎﻳﻰ
ﺷﻬﺮ ﻧﻴﻮﻳﻮﺭﻙ ﺭﺍ ﻣﻰﺗﻮﺍﻧﻴﺪ ﺑﺎ ﮔﺬﺭ ﺍﺯ ﻟﻮﻛﻴﺸﻦ »ﺑﺎﺷﮕﺎﻩ
ﺷﺒﺎﻧﻪ«ﻯ ﻣﺤﻠﻪ »ﻫﺎﺭﻟﻢ« ﺑﻪ ﭘﺎﻳﺎﻥ ﺑﺮﺳﺎﻧﻴﺪ.
ﺳــﻴﻨﻤﺎﻯ ﻧﻮﭘــﺎ ﺩﺭ ﻗﺒﺮﺳــﺘﺎﻥ ﺍﺑﺪﻯ ﻫﺎﻟﻴــﻮﻭﺩ ﺩﻓﻦ
ﺷــﺪﻩﺍﻧﺪ .ﻳﻚ ﻫﻔﺘﻪ ﺩﺭ ﺳــﺎﻝ ﺍﻳﻦ ﻗﺒﺮﺳﺘﺎﻥ ﺗﺒﺪﻳﻞ ﺑﻪ
ﺳــﺎﻟﻦ ﺭﻭﺑﺎﺯ ﺳﻴﻨﻤﺎ ﻣﻰﺷــﻮﺩ .ﻣﻰﺗﻮﺍﻧﻴﺪ ﺯﻳﺮﺍﻧﺪﺍﺯﻯ ﺑﺎ
ﺧﻮﺩ ﺑﺒﺮﻳﺪ ﻭ ﺷﺒﻰ ﺗﺎﺑﺴﺘﺎﻧﻰ ﺭﺍ ﺩﺭ ﺍﻳﻦ ﻓﻀﺎ ﺑﮕﺬﺭﺍﻧﻴﺪ.
ﺩﻋـﻮﺕ ﺍﺯ ﻓﻴﻠﻤﺴـﺎﺯﺍﻥ
ﺧﺎﺭﺟﻰ ﺑﺮﺍﻯ ﺗﺒﻠﻴﻎ ﺩﺭ ﻓﻴﻠﻢ
ﺑﻪ ﻋﻘﻴﺪﻩ ﻓﻌﺎﻻﻥ ﻋﺮﺻﻪ ﺳــﻴﻨﻤﺎ،
ﺻﻨﻌﺖ ﺳــﻴﻨﻤﺎ ﺍﺑﺰﺍﺭ ﻣﻨﺎﺳﺒﻰ ﺑﺮﺍﻯ
ﺗﺒﻠﻴــﻎ ﻭ ﻣﻌﺮﻓــﻰ ﻇﺮﻓﻴﺖﻫــﺎﻯ
ﮔﺮﺩﺷــﮕﺮﻯ ﺑﻪ ﺷــﻤﺎﺭ ﻣﻰﺭﻭﺩ ﻭ ﺑﻪ
ﻫﻤﻴﻦ ﻣﻨﻈﻮﺭ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﻛﺸﻮﺭﻫﺎ
ﻏﻼﻣﺮﺿﺎ ﻣﻮﺳﻮﻯ
ﺍﺯ ﻓﻴﻠﻤﺴــﺎﺯﺍﻥ ﻭ ﻛﺎﺭﮔﺮﺩﺍﻧــﺎﻥ ﺩﻳﮕﺮ
ﻛﺸــﻮﺭﻫﺎ ﺩﻋﻮﺕ ﻣﻰﻛﻨﻨﺪ ﺩﺭ ﻛﺸــﻮﺭ ﺁﻧﻬﺎ ﻓﻴﻠﻢ ﺑﺴــﺎﺯﻧﺪ ﻭ ﺣﺘﻰ
ﺑﺮﺍﻯ ﺁﻧﻬــﺎ ﺗﺨﻔﻴﻒﻫﺎﻯ ﻭﻳــﮋﻩﺍﻯ ﺩﺭ ﻧﻈﺮ ﻣﻰﮔﻴﺮﻧــﺪ .ﻏﻼﻣﺮﺿﺎ
ﻣﻮﺳــﻮﻯ ،ﺗﻬﻴﻪﻛﻨﻨﺪﻩ ﺳﻴﻨﻤﺎ ﮔﻔﺖ :ﺳﻴﻨﻤﺎ ﻣﻰﺗﻮﺍﻧﺪ ﻭﻳﮋﮔﻰﻫﺎﻯ
ﻫﺮ ﻛﺸــﻮﺭﻯ ﺭﺍ ﺑﻪ ﻃﻮﺭ ﻣﻮﺛﺮ ﻣﻌﺮﻓﻰ ﻛﻨﺪ .ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﻛﺸــﻮﺭﻫﺎ
ﺑﺮﺍﻯ ﺳــﺎﺧﺖ ﻓﻴﻠﻢﻫﺎﻯ ﻣﺮﺗﺒﻂ ﺑﺎ ﮔﺮﺩﺷــﮕﺮﻯ ﺗﺴﻬﻴﻼﺗﻰ ﻗﺎﺋﻞ
ﻣﻰﺷﻮﻧﺪ ﻭ ﺍﺯ ﻓﻴﻠﻤﺴﺎﺯﺍﻥ ﻛﺸﻮﺭﻫﺎﻯ ﻣﺨﺘﻠﻒ ﺩﻋﻮﺕ ﻣﻰﻛﻨﻨﺪ ﺩﺭ
ﻛﺸﻮﺭ ﺁﻧﻬﺎ ﻓﻴﻠﻢ ﺧﻮﺩ ﺭﺍ ﺑﺴﺎﺯﻧﺪ .ﺍﻭ ﺗﺎﻛﻴﺪ ﻛﺮﺩ :ﺩﺭ ﻭﺍﻗﻊ ﻛﺸﻮﺭﻫﺎﻯ
ﺟﺬﺏﻛﻨﻨــﺪﻩ ﻓﻴﻠﻤﺴــﺎﺯﺍﻥ ،ﺗﻨﻬــﺎ ﺑﻪﺩﻧﺒﺎﻝ ﺣﻀﻮﺭ ﻓﻴﻠﻤﺴــﺎﺯﺍﻥ
ﻣﺸــﻬﻮﺭ ﻧﻴﺴــﺘﻨﺪ .ﺁﻧﻬﺎ ﺑﺎ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺍﻳﻦ ﺍﻣﻜﺎﻥ ﺗﻼﺵ ﻣﻰﻛﻨﻨﺪ
ﻓﺮﻫﻨﮓ ﻭ ﺟﺎﺫﺑﻪﻫﺎﻯ ﮔﺮﺩﺷﮕﺮﻯ ﻛﺸﻮﺭﺷﺎﻥ ﺭﺍ ﻣﻌﺮﻓﻰ ﻛﻨﻨﺪ.ﺍﻳﻦ
ﻛﺸــﻮﺭﻫﺎ ﻣﺎﻧﻨﺪ ﺗﺮﻛﻴﻪ ﺑﺮﺍﻯ ﮔﺮﻭﻩﻫﺎﻯ ﻓﻴﻠﻤﺴﺎﺯﻯ ﺗﺨﻔﻴﻒ ﻭﻳﮋﻩ
ﻗﺎﺋﻞ ﻣﻰﺷــﻮﺩ .ﻫﺮ ﮔﺮﻭﻫﻰ ﻛﻪ ﺑﺮﺍﻯ ﻓﻴﻠﻤﺒﺮﺩﺍﺭﻯ ﺑﻪ ﺍﻳﻦ ﻛﺸــﻮﺭ
ﻣﻰﺭﻭﺩ ﺑﺎﻳﺪ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﻫﺎﻯ ﻣﺎﻟﻰ ﺭﺍ ﻃﻰ ﻛﻨﺪ ﻭ ﺑﺪﻭﻥ ﻫﻴﭻ ﻣﺸﻜﻠﻰ
ﻫﻤﻪﭼﻴﺰ ﺑﺮﺍﻯﺷﺎﻥ ﻓﺮﺍﻫﻢ ﻣﻰﺷﻮﺩ .ﺣﺘﻰ ﺩﺭﺻﺪﻯ ﺍﺯ ﻫﺰﻳﻨﻪﻫﺎﻯ
ﮔﺮﻭﻩ ﻓﻴﻠﻤﺴــﺎﺯﻯ ﺭﺍ ﻧﻴﺰ ﻣﺘﻘﺒﻞ ﻣﻰﺷــﻮﻧﺪ .ﺍﻳﻦ ﻳﻚ ﻧﻮﻉ ﺗﺸﻮﻳﻖ
ﺑﺮﺍﻯ ﺟﺬﺏ ﻓﻴﻠﻤﺴﺎﺯﺍﻥ ﺍﺳﺖ .ﺍﻟﺒﺘﻪ ﺍﻭ ﺣﻀﻮﺭ ﻓﻴﻠﻤﺴﺎﺯﺍﻥ ﺧﺎﺭﺟﻰ
ﺩﺭ ﺍﻳﺮﺍﻥ ﺭﺍ ﺍﺗﻔﺎﻕ ﭼﻨﺪﺍﻥ ﺳــﺎﺩﻩﺍﻯ ﻧﻤﻰﺩﺍﻧﺪ ،ﭼﺮﺍﻛﻪ ﺩﺭ ﻛﺸــﻮﺭ ﻣﺎ
ﻣﺴــﺎﺋﻠﻰ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻛﻪ ﺷــﺮﺍﻳﻂ ﺭﺍ ﻣﺘﻔﺎﻭﺕ ﻣﻰﻛﻨﺪ .ﻣﺜﻼ ﺑﺤﺚ
ﺭﻋﺎﻳــﺖ ﺣﺠﺎﺏ ﻳﻜﻰ ﺍﺯ ﺁﻥ ﻣﻮﺍﺭﺩﻯ ﺍﺳــﺖ ﻛــﻪ ﻣﻰﺗﻮﺍﻧﺪ ﺣﻀﻮﺭ
ﻓﻴﻠﻤﺴــﺎﺯﺍﻥ ﺧﺎﺭﺟﻰ ﺩﺭ ﺍﻳﺮﺍﻥ ﺭﺍ ﻣﺸــﻜﻞ ﺭﻭ ﺑﻪ ﺭﻭ ﻛﻨﺪ .ﺍﻭ ﺍﻓﺰﻭﺩ:
ﺍﻳﻦ ﮔﻔﺘﻪ ﻛﻪ ﺗﻬﻴﻪﻛﻨﻨﺪﮔﺎﻥ ﻋﻼﻗﻪﺍﻯ ﺑﻪ ﺳﺎﺧﺖ ﻓﻴﻠﻢ ﺩﺭ ﺧﺎﺭﺝ ﺍﺯ
ﺗﻬﺮﺍﻥ ﻧﺪﺍﺭﻧﺪ ،ﺩﺭﺳــﺖ ﻧﻴﺴﺖ ﻭ ﺳﺎﺧﺖ ﻓﻴﻠﻢﻫﺎ ﻣﻌﻤﻮﻻ ﺑﺮ ﻣﺒﻨﺎﻯ
ﻓﻴﻠﻤﻨﺎﻣﻪ ﺍﺳــﺖ ﻭ ﺍﮔﺮ ﻓﻴﻠﻤﻰ ﻧﻴﺎﺯ ﺑﺎﺷﺪ ﺩﺭ ﺧﺎﺭﺝ ﺍﺯ ﺗﻬﺮﺍﻥ ﺳﺎﺧﺘﻪ
ﺷﻮﺩ ﺗﻬﻴﻪﻛﻨﻨﺪﻩ ﺣﺘﻤﺎ ﺷﺮﺍﻳﻂ ﺁﻥ ﺭﺍ ﻓﺮﺍﻫﻢ ﻣﻰﻛﻨﺪ ﻭ ﺍﻳﻦ ﻣﻮﺿﻮﻉ
ﺩﺭ ﺍﺻﻞ ﺭﺑﻄﻰ ﺑﻪ ﻣﺸﻜﻼﺕ ﺍﻗﺘﺼﺎﺩﻯ ﻧﺪﺍﺭﺩ.
ﺳﺨﻦ ﭘﺎﻳﺎﻧﻰ
ﺑﻪﻃﻮﺭ ﻛﻠﻰ ﻣﻰﺗﻮﺍﻥ ﺭﺍﻫﻜﺎﺭﻫﺎﻯ ﺩﻳﮕﺮ ﻛﺸﻮﺭﻫﺎ
ﺭﺍ ﺑﺮﺍﻯ ﺍﺳــﺘﻔﺎﺩﻩ ﻣﻨﺎﺳــﺐ ﺍﺯ ﺳــﻴﻨﻤﺎ ﺑﻪ ﻣﻨﻈﻮﺭ
ﺗﺒﻠﻴﻐﺎﺕ ﻭ ﻣﻌﺮﻓﻰ ﺟﺎﺫﺑﻪﻫﺎﻯ ﮔﺮﺩﺷﮕﺮﻯ ﺍﺳﺘﻔﺎﺩﻩ
ﻛــﺮﺩ .ﻳﻜﻰ ﺍﺯ ﺁﻧﻬــﺎ ﺩﻋﻮﺕ ﺍﺯ ﺳــﻴﻨﻤﺎﮔﺮﺍﻥ ﺩﻳﮕﺮ
ﻛﺸــﻮﺭﻫﺎ ﺑﺮﺍﻯ ﻓﻴﻠﻤﺴــﺎﺯﻯ ﺩﺭ ﻛﺸــﻮﺭ ﺍﺳﺖ ﻛﻪ
ﺍﻟﺒﺘﻪ ﺍﻳﻦ ﺍﻣﺮ ﺑــﺎ ﻣﺤﺪﻭﺩﻳﺖﻫﺎﻯ ﺟﺪﻯ ﻓﺮﻫﻨﮕﻰ
ﻭ ﺷــﺮﻋﻰ ﺩﺭ ﺍﻳﺮﺍﻥ ﺭﻭﺑﻪﺭﻭ ﺍﺳﺖ ﺍﻣﺎ ﺩﺭ ﻓﻴﻠﻢﻫﺎﻯ
ﻣﻄﺮﺡ ﺍﻳﺮﺍﻧﻰ ﻧﻴﺰ ﻣﻰﺗﻮﺍﻥ ﻣﻜﺎﻥﻫﺎﻯ ﮔﺮﺩﺷــﮕﺮﻯ
ﺍﻳﺮﺍﻥ ﺭﺍ ﻣﻌﺮﻓﻰ ﻛﺮﺩ.
ﻓﻮﺍﺭﻩ ﺗﺮﻭﻯ ،ﺭﻡ
ﺑــﻪ ﻫﻤــﺮﺍﻩ ﻗﻬﺮﻣﺎﻥ »ﺭﻣــﺰ ﺩﺍﻭﻳﻨﭽﻰ« ﺩﻥ ﺑــﺮﺍﻭﻥ ﺑﻪ
ﭘﻠﻪﻫﺎﻯ ﺍﺳﭙﺎﻧﻴﺎﻳﻰ ،ﻓﻮﺍﺭﻩ »ﺗ ِﺮﻭﻯ« ،ﻣﻌﺒﺪ ﭘﺎﻧﺘﺌﻮﻥ ،ﻗﻠﻌﻪ
»ﺳــﻦ ﺁﻧﺠﻠﻮ« ﻭ ﻛﻠﻴﺴﺎﻯ »ﺳــﻦ ﭘﻴﺘﺮ« ﺑﺮﻭﻳﺪ ﻭ ﻣﺜﻞ ﺍﻭ
ﭘﺮﺩﻩ ﺍﺯ ﺭﺍﺯﻫﺎﻯ ﺍﻳﻦ ﺷــﻬﺮ ﺑﺎﺳــﺘﺎﻧﻰ ﺑﺮﺩﺍﺭﻳﺪ» .ﻓﺪﺭﻳﻜﻮ
ﻓﻠﻴﻨﻰ« ﻫﻢ ﻓﻴﻠﻢﻫﺎﻯ ﻛﻼﺳــﻴﻚ »ﺭﻭﻣﺎ« ﻭ »ﺗﻌﻄﻴﻼﺕ
ﺩﺭ ﺭﻡ« ﺑﺎ ﺑﺎﺯﻯ »ﮔﺮﻳﮕﻮﺭﻯ ﭘﻚ« ﻭ »ﺁﺩﺭﻯ ﻫﭗﺑﻮﺭﻥ« ﺭﺍ
ﺍﻳﻨﺠﺎ ﺳﺎﺧﺘﻪ ﺍﺳﺖ.
ﭘﺎﺭﻳﺲ ،ﻓﺮﺍﻧﺴﻪ
ﭘﺎﺗــﻮﻕ »ژﺍﻥﭘــﻞ ﺑﻠﻤﻮﻧﺪﻭ« ﺩﺭ »ﻧﻔﺲﺑﺮﻳــﺪﻩ« ﺑﺎﺭﻫﺎ ﺩﺭ
ﺭﺳﺘﻮﺭﺍﻥﻫﺎﻯ ﺧﻴﺎﺑﺎﻥ »ﺳﻦ ژﺭﻣﻦ« ﻭ »ﺷﺎﻧﺰﻩﻟﻴﺰﻩ« ﭘﺎﺭﻳﺲ
ﺑــﻮﺩ» .ﻧﻴﻜﻮﻝ ﻛﻴﺪﻣﻦ« ﻭ »ﺍﻳــﻮﺍﻥ ﻣﻚﮔﺮﻳﮕﻮﺭ« ﺑﺎﺯﻳﮕﺮﺍﻥ
»ﻣﻮﻟﻴﻦ ﺭﻭژ« ﺩﺭ ﺷــﻬﺮ ﻋﺸﺎﻕ ﺑﻮﺩ ﻛﻪ ﺑﻪ ﻣﻌﻨﺎﻯ ﺭﻣﺎﻧﺲ ﭘﻰ
ﺑﺮﺩﻧــﺪ .ﻣﻰﺗﻮﺍﻧﻴﺪ ﻣﺜﻞ »ﺍُﺩﺭﻩ ﺗﺎﺗﻮ«ﻯ »ﺁﻣِﻠﻰ« ﻫﻢ ﺍﺯ ﺩﻳﺪﻥ
ﻛﻠﻴﺴﺎﻯ »ﺳﻜﺮﻩﻛﺮ ﻣﻮﻧﻤﺎﺭﺗﺮ« ﺷﮕﻔﺖﺯﺩﻩ ﺷﻮﻳﺪ.
ﺳــﻴﻨﻤﺎ ﻣﻰﺗﻮﺍﻧــﺪ ﺍﺑﺰﺍﺭ ﺑﺴــﻴﺎﺭ
ﻣﻔﻴﺪﻯ ﺩﺭ ﮔﺮﺩﺷــﮕﺮﻯ ،ﺑﺎﺯﺍﺭﻳﺎﺑﻰ
ﻭ ﺟﺬﺏ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﺑﻪﺷﻤﺎﺭ ﺭﻭﺩ،
ﭼﺮﺍﻛــﻪ ﻳﻜــﻰ ﺍﺯ ﻭﻳﮋﮔﻰﻫﺎﻯ ﻣﻬﻢ
ﺳــﻴﻨﻤﺎ ﻣــﻜﺎﻥ ﻓﻴﻠﻢ ﻳﺎ ﻟﻮﻛﻴﺸــﻦ
ﺑــﻮﺩﻩ ﻭ ﻣﻜﺎﻧــﻰ ﻛــﻪ ﺭﻭﻳﺪﺍﺩﻫــﺎﻯ
ﻛﻴﻮﺍﻥ ﻛﺜﻴﺮﻳﺎﻥ
ﻓﻴﻠــﻢ ﺩﺭ ﺁﻥ ﺭﺥ ﻣﻰﺩﻫﺪ ﺣﺘﻰ ﺍﮔﺮ
ﻣﻨﺘﻘﺪ ﺳﻴﻨﻤﺎ
ﺩﺭﺍﻣﺎﺗﻴﺰﻩ ﺷﺪﻩ ﺑﺎﺷــﺪ ﻧﻴﺰ ﻳﻚ ﻧﮕﺎﻩ
ﮔﺮﺩﺷــﮕﺮﻯ ﺩﺭ ﺁﻥ ﻭﺟﻮﺩ ﺩﺍﺭﺩ .ﺍﮔﺮ
ﻣﻜﺎﻧﻰ ﻛﻪ ﻭﻗﺎﻳﻊ ﻓﻴﻠﻢ ﺩﺭ ﺁﻥ ﺭﺥ ﻣﻰﺩﻫﺪ ﻳﻚ ﻣﻜﺎﻥ ﻣﺸﺨﺺ
ﺑﺎ ﺟﺎﺫﺑﻪﻫﺎﻯ ﮔﺮﺩﺷﮕﺮﻯ ﺑﺎﺷﺪ ،ﻓﻴﻠﻤﺒﺮﺩﺍﺭﻯ ﻭ ﺳﺎﺧﺖ ﻓﻴﻠﻢ
ﺩﺭ ﺁﻥ ﻣﻜﺎﻥ ﻣﻰﺗﻮﺍﻧﺪ ﺟﺎﺫﺑﻪﻫﺎﻯ ﮔﺮﺩﺷــﮕﺮﻯ ﺁﻥ ﺭﺍ ﻣﻌﺮﻓﻰ
ﻛــﺮﺩﻩ ﻭ ﺑﺎ ﺗﺼﻮﻳﺮﺑﺮﺩﺍﺭﻯ ﻭ ﻧﻤﺎﻳــﺶ ﺟﺎﺫﺑﻪﻫﺎﻯ ﻣﻜﺎﻥ ﻓﻴﻠﻢ،
ﻣﺨﺎﻃــﺐ ﺭﺍ ﺗﺮﻏﻴﺐ ﺑﻪ ﺑﺎﺯﺩﻳﺪ ﻭ ﺳــﻔﺮ ﺑﻪ ﻣﻜﺎﻥ ﻓﻴﻠﻤﺒﺮﺩﺍﺭﻯ
ﻛﻨــﺪ ﻭ ﺑﺎ ﺗﺎﺛﻴﺮﮔﺬﺍﺭﻯ ﺩﺭ ﺧﻮﺩﺁﮔﺎﻩ ﻳﺎ ﻧﺎﺧﻮﺩﺁﮔﺎﻩ ،ﺗﻤﺎﺷــﺎﮔﺮ
ﻋﻼﻗﻪﻣﻨﺪ ﺑﻪ ﺳﻔﺮ ﻛﺮﺩﻥ ﺑﻪ ﺁﻥ ﻣﻜﺎﻥ ﺷﻮﺩ .ﻳﻜﻰ ﺍﺯ ﺟﺎﺫﺑﻪﻫﺎﻯ
ﺳﻴﻨﻤﺎ ﻛﻪ ﻣﻰﺗﻮﺍﻧﺪ ﻣﻮﺟﺐ ﺭﻭﻧﻖ ﺻﻨﻌﺖ ﮔﺮﺩﺷﮕﺮﻯ ﺷﻮﺩ ﻭ
ﮔﺮﺩﺷﮕﺮﺍﻥ ﺧﺎﺭﺟﻰ ﺭﺍ ﺟﺬﺏ ﻛﻨﺪ ،ﺑﺮﮔﺰﺍﺭﻯ ﺟﺸﻨﻮﺍﺭﻩﻫﺎﻯ
ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻓﻴﻠﻢ ﺍﺳــﺖ .ﺍﻟﺒﺘﻪ ﺍﻳﻦ ﺟﺸﻨﻮﺍﺭﻩﻫﺎ ﺑﺎﻳﺪ ﺑﺎ ﻛﻴﻔﻴﺖ
ﻭ ﺍﺳــﺘﺎﻧﺪﺍﺭﺩﻫﺎﻯ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺑﺮﮔﺰﺍﺭ ﺷﻮﻧﺪ ﺗﺎ ﻣﻮﺭﺩ ﺍﺳﺘﻘﺒﺎﻝ
ﮔﺮﺩﺷﮕﺮﺍﻥ ﻗﺮﺍﺭ ﮔﻴﺮﻧﺪ ﻭ ﺑﺎﻳﺪ ﺗﺒﺪﻳﻞ ﺑﻪ ﻳﻚ ﻧﺸﺎﻥ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ
ﺷــﻮﻧﺪ ﻭ ﺩﺭ ﺍﻳﻦ ﺻﻮﺭﺕ ﻣﻰﺗﻮﺍﻧﻨﺪ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺑﺴﻴﺎﺭﻯ ﺭﺍ ﺍﺯ
ﺳﺮﺍﺳــﺮ ﺩﻧﻴﺎ ﺑﻪ ﺧﻮﺩ ﺟﺬﺏ ﻛﻨﻨﺪ .ﺑﻪﻋﻨﻮﺍﻥ ﻧﻤﻮﻧﻪ ﺟﺸﻨﻮﺍﺭﻩ
ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻛﻦ ﺩﺭ ﺷــﻬﺮﻯ ﺑﺎ 70ﻫــﺰﺍﺭ ﻧﻔﺮ ﺟﻤﻌﻴﺖ ﺑﺮﮔﺰﺍﺭ
ﻣﻰﺷــﻮﺩ ﺍﻣﺎ ﺍﻳﻦ ﺟﺸﻨﻮﺍﺭﻩ ﺑﻪ ﺣﺪﻯ ﻣﻌﺮﻭﻑ ﻭ ﺷﻨﺎﺧﺘﻪ ﺷﺪﻩ
ﻛــﻪ ﺩﺭ ﺯﻣــﺎﻥ ﺑﺮﮔﺰﺍﺭﻯ ﺁﻥ ﻳــﻚ ﻣﻴﻠﻴﻮﻥ ﻧﻔﺮ ﺩﺭ ﺍﻳﻦ ﺷــﻬﺮ
ﻛﻮﭼﻚ ﺣﻀﻮﺭ ﻣﻰﻳﺎﺑﻨﺪ .ﺟﺸــﻨﻮﺍﺭﻩ ﻛﻦ ﻣﻮﺟﺐ ﺷﺪﻩ ﺷﻬﺮ
ﻛﻦ ﺑﻪ ﻳﻚ ﻣﻘﺼﺪ ﮔﺮﺩﺷــﮕﺮﻯ ﺗﺒﺪﻳﻞ ﺷــﻮﺩ ﻭ ﺩﺭ ﺗﻤﺎﻡ ﺍﻳﺎﻡ
ﺳــﺎﻝ ﺣﺘﻰ ﺯﻣﺎﻧﻰ ﻛﻪ ﺟﺸــﻨﻮﺍﺭﻩ ﻛﻦ ﻧﻴﺰ ﺑﺮﮔﺰﺍﺭ ﻧﻤﻰﺷــﻮﺩ
ﮔﺮﺩﺷــﮕﺮﺍﻥ ﺑﻪ ﺁﻥ ﺳﻔﺮ ﻛﻨﻨﺪ .ﺍﻳﻦ ﺷﻬﺮ ﻫﻴﭻ ﺟﺎﺫﺑﻪ ﺧﺎﺻﻰ
ﻧﺪﺍﺭﺩ ﻭ ﺗﻨﻬﺎ ﺟﺎﺫﺑﻪ ﺁﻥ ﺟﺸــﻨﻮﺍﺭﻩ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻛﻦ ﺍﺳــﺖ .ﺑﺎ
ﺍﻳﻨﻬﻤﻪ ﺩﺭﺁﻣﺪ ﻛﻼﻧﻰ ﺍﺯ ﮔﺮﺩﺷﮕﺮﻯ ﻛﺴﺐ ﻣﻰﻛﻨﺪ .ﺑﺴﻴﺎﺭﻯ
ﺍﺯ ﺟﺸﻨﻮﺍﺭﻩﻫﺎﻯ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻓﻴﻠﻢ ﺩﺭ ﺩﻧﻴﺎ ﻧﻴﺰ ﺑﻪ ﻫﻤﻴﻦ ﺷﻴﻮﻩ
ﻣﻮﻓﻖ ﺑﻪ ﺟﺬﺏ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﺟﻬﺎﻧﻰ ﺷــﺪﻩﺍﻧﺪ .ﺟﺸــﻨﻮﺍﺭﻩ
ﺑﻴﻦﺍﻟﻤﻠﻠــﻰ ﻓﻴﻠــﻢ ﻓﺠﺮ ﺍﻳــﻦ ﻗﺎﺑﻠﻴــﺖ ﺭﺍ ﺩﺍﺭﺩ ﻭ ﺍﮔﺮ ﻛﻴﻔﻴﺖ
ﺑﺮﮔــﺰﺍﺭﻯ ﺁﻥ ﺑﻬﺒــﻮﺩ ﻳﺎﻓﺘﻪ ﻭ ﺳــﻴﻨﻤﺎﮔﺮﺍﻥ ﻣﻌﺘﺒﺮ ﻭ ﻓﻌﺎﻻﻥ
ﻣﻌﺮﻭﻑ ﺻﻨﻌﺖ ﺳــﻴﻨﻤﺎ ﺭﺍ ﺑﻪ ﺧﻮﺩ ﺟــﺬﺏ ﻛﻨﺪ ﻣﻰﺗﻮﺍﻧﺪ ﻫﺮ
ﺳــﺎﻝ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺟﻬﺎﻧﻰ ﺑﺴﻴﺎﺭﻯ ﺭﺍ ﻧﻴﺰ ﺑﻪ ﺧﻮﺩ ﺟﺬﺏ ﻛﻨﺪ.
ﺑﺮﺍﻯ ﺩﺳﺘﻴﺎﺑﻰ ﺑﻪ ﺍﻳﻦ ﻫﺪﻑ ﺑﺎﻳﺪ ﺍﺯ ﺟﺸﻨﻮﺍﺭﻩ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻛﻦ
ﺍﻟﮕﻮﺑﺮﺩﺍﺭﻯ ﺷﻮﺩ ﭼﺮﺍﻛﻪ ﺍﻳﻦ ﺟﺸﻨﻮﺍﺭﻩ ﺣﺪﻭﺩ 70ﺳﺎﻝ ﺍﺳﺖ
ﻛﻪ ﺑﻪﻃﻮﺭ ﺳﺎﻻﻧﻪ ﺑﺮﮔﺰﺍﺭ ﻣﻰﺷﻮﺩ ﻭ ﺑﺴﻴﺎﺭ ﻣﻮﻓﻖ ﻋﻤﻞ ﻛﺮﺩﻩ،
ﺍﻣﺎ ﺟﺸــﻨﻮﺍﺭﻩ ﻓﻴﻠﻢ ﻓﺠﺮ ﻧﺴــﺒﺖ ﺑﻪ ﺁﻥ ﺑﺴﻴﺎﺭ ﺟﻮﺍﻥﺗﺮ ﺑﻮﺩﻩ ﻭ
ﺑﺎﻳﺪ ﻫﺮﺳــﺎﻝ ﻛﻴﻔﻴﺖ ﺧﻮﺩ ﺭﺍ ﺑﻬﺒﻮﺩ ﺑﺨﺸﺪ .ﺑﻪ ﻃﻮﺭ ﻃﺒﻴﻌﻰ
ﺻﻨﻌﺖ ﺳــﻴﻨﻤﺎﻳﻰ ﻭ ﺟﺸــﻨﻮﺍﺭﻩﻫﺎﻯ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺳﻴﻨﻤﺎ ﺩﺭ
ﺟﻬــﺎﻥ ﻫﻤــﻮﺍﺭﻩ ﺗﻮﺟﻪ ﺟﻬﺎﻧﻴﺎﻥ ﺭﺍ ﺑﻪ ﺧــﻮﺩ ﺟﻠﺐ ﻣﻰﻛﻨﺪ ﻭ
ﻣﻰﺗﻮﺍﻧﺪ ﺍﺑﺰﺍﺭ ﻗﺪﺭﺗﻤﻨﺪﻯ ﺩﺭ ﺟﺬﺏ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺑﻪﺷﻤﺎﺭ ﺭﻭﺩ
ﻭ ﻣﺎ ﻣﻰﺗﻮﺍﻧﻴﻢ ﺍﺯ ﺳــﻴﻨﻤﺎ ﺑﺮﺍﻯ ﺭﻭﻧﻖ ﮔﺮﺩﺷﮕﺮﻯ ﻛﺸﻮﺭﻣﺎﻥ
ﻧﻴﺰ ﺍﺳــﺘﻔﺎﺩﻩ ﻛﻨﻴﻢ .ﺍﻳﺮﺍﻥ ﺑﺮﺍﻯ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﺩﻧﻴﺎ ﻛﺸﻮﺭﻯ
ﺟﺬﺍﺏ ﻭ ﻧﺎﺷــﻨﺎﺧﺘﻪ ﺑﻮﺩﻩ ﻭ ﺟﺎﺫﺑﻪﻫــﺎﻯ ﻃﺒﻴﻌﻰ ،ﺗﺎﺭﻳﺨﻰ ﻭ
ﺑﺎﺳــﺘﺎﻧﻰ ﺑﺴﻴﺎﺭ ﻣﺸﻬﻮﺭﻯ ﻧﻴﺰ ﺩﺍﺭﺩ ﻭ ﺳﻴﻨﻤﺎ ﻭ ﺟﺸﻨﻮﺍﺭﻩﻫﺎﻯ
ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺳﻴﻨﻤﺎﻳﻰ ﻣﻰﺗﻮﺍﻧﺪ ﺑﻪ ﺗﻮﺳﻌﻪ ﮔﺮﺩﺷﮕﺮﻯ ﻛﻤﻚ
ﻛﺮﺩﻩ ﻭ ﻣﻮﺟﺐ ﺷﻮﺩ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺑﺎ ﺟﺎﺫﺑﻪﻫﺎﻯ ﮔﺮﺩﺷﮕﺮﻯ ﺑﻪ
ﻃﻮﺭ ﻣﺴﺘﻘﻴﻢ ﺁﺷﻨﺎ ﺷﻮﻧﺪ .ﻳﻜﻰ ﺍﺯ ﺩﻳﮕﺮ ﺭﺍﻩﻫﺎﻳﻰ ﻛﻪ ﻣﻰﺗﻮﺍﻥ
ﺍﺯ ﺳــﻴﻨﻤﺎ ﺑﻪ ﻋﻨﻮﺍﻥ ﺍﺑﺰﺍﺭﻯ ﻛﺎﺭﺁﻣــﺪ ﺑﺮﺍﻯ ﺗﺒﻠﻴﻐﺎﺕ ﻭ ﻣﻌﺮﻓﻰ
ﺟﺎﺫﺑﻪﻫﺎﻯ ﮔﺮﺩﺷــﮕﺮﻯ ﻛﺸﻮﺭ ﺩﺭ ﺳــﻄﺢ ﺟﻬﺎﻧﻰ ﺍﺳﺘﻔﺎﺩﻩ
ﻛﺮﺩ ﺩﻋﻮﺕ ﺍﺯ ﻓﻴﻠﻤﺴــﺎﺯﺍﻥ ﻣﻄﺮﺡ ﺩﻧﻴﺎ ﺑــﺮﺍﻯ ﻓﻴﻠﻤﺒﺮﺩﺍﺭﻯ
ﻭ ﻓﻴﻠﻤﺴــﺎﺯﻯ ﺩﺭ ﺍﻳﺮﺍﻥ ﺍﺳﺖ .ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﻛﺸﻮﺭﻫﺎﻯ ﺟﻬﺎﻥ
ﺍﺯ ﺍﻳﻦ ﺭﻭﺵ ﺑﺮﺍﻯ ﺗﻮﺳــﻌﻪ ﻭ ﺗﺒﻠﻴﻐﺎﺕ ﮔﺮﺩﺷــﮕﺮﻯ ﺍﺳﺘﻔﺎﺩﻩ
ﻣﻰﻛﻨﻨــﺪ ﻭ ﺗﺎﻛﻨﻮﻥ ﻧﻴﺰ ﺭﻭﺵ ﻣﻮﻓﻘﻰ ﺑﻮﺩﻩ ﺍﺳــﺖ .ﺩﺭ ﺍﻳﺮﺍﻥ
ﻧﻴﺰ ﻃﻰ ﺳﺎﻝﻫﺎﻯ ﮔﺬﺷﺘﻪ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﺑﺎﺯﺩﻳﺪ ﻭ ﺳﻔﺮ ﺍﺯ ﺍﻣﺎﻛﻦ
ﻣﺨﺘﻠــﻒ ﮔﺮﺩﺷــﮕﺮﻯ ﻣﺎﻧﻨﺪ ﻛﻮﻳﺮ ﺑــﺮﺍﻯ ﻣﻬﻤﺎﻧﺎﻥ ﺧﺎﺭﺟﻰ
ﺗﺪﺍﺭﻙ ﺩﻳﺪﻩ ﺷــﺪﻩ ﺗﺎ ﺷﺎﻳﺪ ﺍﻳﺪﻩ ﻓﻴﻠﻤﺒﺮﺩﺍﺭﻯ ﻭ ﺳﺎﺧﺖ ﻓﻴﻠﻢ
ﺩﺭ ﺍﻳــﻦ ﻣﻜﺎﻥﻫﺎ ﺩﺭ ﺫﻫــﻦ ﺁﻧﻬﺎ ﺟﺮﻗﻪ ﺑﺰﻧــﺪ ،ﭼﺮﺍﻛﻪ ﺍﻳﺮﺍﻥ ﺑﺎ
ﻭﺟــﻮﺩ ﺟﺎﺫﺑﻪﻫﺎﻯ ﻣﺘﻨﻮﻉ ﻃﺒﻴﻌﻰ ﻣﺎﻧﻨــﺪ ﻛﻮﻳﺮ ،ﻛﻮﻩ ،ﺩﺭﻳﺎ ﻭ
ﺟﻨﮕﻞ ﻭ ﺩﺍﺭﺍ ﺑــﻮﺩﻥ ﺍﻗﻠﻴﻢﻫﺎﻯ ﻣﺘﻨﻮﻉ ﺁﺏ ﻭ ﻫﻮﺍﻳﻰ ﻣﻰﺗﻮﺍﻧﺪ
ﻣﻜﺎﻥ ﺑﺴﻴﺎﺭ ﻣﻨﺎﺳــﺒﻰ ﺑﺮﺍﻯ ﺳﺎﺧﺖ ﻓﻴﻠﻢ ﺑﺎﺷﺪ .ﻓﻴﻤﻠﺴﺎﺯﺍﻥ
ﺟﻬﺎﻧﻰ ﻫﻤﻮﺍﺭﻩ ﺍﺯ ﺍﻳﺪﻩ ﺳــﺎﺧﺖ ﻓﻴﻠﻢ ﺩﺭ ﻛﺸﻮﺭﻫﺎﻯ ﻣﺨﺘﻠﻒ
ﺍﺳــﺘﻘﺒﺎﻝ ﻛﺮﺩﻩﺍﻧﺪ ﺑﻪﻋﻨــﻮﺍﻥ ﻧﻤﻮﻧﻪ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﻓﻴﻠﻢﻫﺎﻯ
ﻫﺎﻟﻴﻮﻭﺩﻯ ﺩﺭ ﻣﻜﺎﻥﻫﺎﻯ ﻣﺘﻔﺎﻭﺗﻰ ﺳــﺎﺧﺘﻪ ﺷﺪﻩﺍﻧﺪ؛ ﺑﺮﺧﻰ
ﺍﺯ ﺁﻧﻬــﺎ ﺩﺭ ﺍﺗﻴﻮﭘــﻰ ﻓﻴﻠﻤﺒﺮﺩﺍﺭﻯ ﺷــﺪﻩ ﻭ ﺑﺮﺧﻰ ﺍﺯ ﻓﻴﻠﻢﻫﺎﻯ
ﺣﺎﺩﺛــﻪﺍﻯ ﻫﺎﻟﻴﻮﻭﺩﻯ ﺩﺭ ﺍﻫﺮﺍﻡ ﺛﻼﺛﻪ ﻣﺼﺮ ﺳــﺎﺧﺘﻪ ﺷــﺪﻧﺪ
ﻛﻪ ﺩﺭ ﻣﻌﺮﻓﻰ ﻭ ﮔﺮﺩﺷــﮕﺮﻯ ﺷﺪﻥ ﺍﻳﻦ ﻣﻜﺎﻥﻫﺎ ﺑﺴﻴﺎﺭ ﻣﻮﺛﺮ
ﺑﻮﺩﻩﺍﻧــﺪ .ﺑﺎ ﺍﻳﻦ ﻫﻤﻪ ﻣﺘﺎﺳــﻔﺎﻧﻪ ﺩﺭ ﺍﻳﺮﺍﻥ ﻣﻮﺍﻧﻊ ﺳﻴﺎﺳــﻰ ﻭ
ﺍﺟﺘﻤﺎﻋﻰ ﺑﺴــﻴﺎﺭﻯ ﻭﺟــﻮﺩ ﺩﺍﺭﺩ ﻛﻪ ﻓﻌﺎﻟﻴﺖ ﻓﻴﻠﻤﺴــﺎﺯﺍﻥ
ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺭﺍ ﺑﺎ ﭼﺎﻟﺶﻫﺎ ﻭ ﻣﺸــﻜﻼﺕ ﺑﺴﻴﺎﺭﻯ ﺭﻭﺑﻪﺭﻭ ﻛﺮﺩﻩ
ﻭ ﺑﺎ ﻭﺟﻮﺩ ﻣﺸــﻜﻼﺕ ﻓﺮﻫﻨﮕﻰ ،ﻗﺎﻧﻮﻧﻰ ﻭ ﻋﺮﻓﻰ ﺑﺴﻴﺎﺭ ﺩﺭ ﺍﻳﻦ
ﺯﻣﻴﻨﻪ ﻣﻤﻜﻦ ﺍﺳﺖ ﺣﺘﻰ ﻣﺠﻮﺯ ﺳﺎﺧﺖ ﻳﻚ ﻓﻴﻠﻢ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ
ﺩﺭ ﺍﻳــﺮﺍﻥ ﺑﺮﺍﻯ ﻳﻚ ﻓﻴﻠﻤﺴــﺎﺯ ﺧﺎﺭﺟﻰ ﺻﺎﺩﺭ ﻧﺸــﻮﺩ .ﺑﺎ ﺍﻳﻦ
ﻭﺟﻮﺩ ﺳــﺎﺧﺖ ﻓﻴﻠﻢ ﺍﺯ ﺳﻮﻯ ﻓﻴﻠﻤﺴــﺎﺯﺍﻥ ﺧﺎﺭﺟﻰ ﻭ ﻣﻄﺮﺡ
ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺩﺭ ﺍﻳﺮﺍﻥ ﺳــﺎﺑﻘﻪ ﺩﺍﺷﺘﻪ ﻭ ﺑﻪﻋﻨﻮﺍﻥ ﻧﻤﻮﻧﻪ ﭘﻴﺶ ﺍﺯ
ﺍﻧﻘﻼﺏ ﻓﻴﻠﻢ ﻛﺎﺭﻭﺍﻥﻫﺎ ﺩﺭ ﺍﻳﺮﺍﻥ ﺳﺎﺧﺘﻪ ﺷﺪ ﻭ ﺑﺨﺸﻰ ﺍﺯ ﻓﻴﻠﻢ
ﭘﺎﺯﻭﻟﻴﻨﻰ ﻧﻴﺰ ﺩﺭ ﺍﺻﻔﻬﺎﻥ ﻓﻴﻠﻤﺒﺮﺩﺍﺭﻯ ﺷﺪ .
ﻓﻨﺎﻭﺭﻯ
ﺩﻭﺷﻨﺒﻪ
21ﻓﺮﻭﺭﺩﻳﻦ 1396
12ﺭﺟﺐ1438
10ﺁﻭﺭﻳﻞ2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /135ﭘﻴﺎﭘﻰ284
6
ﻧﻈﺮﮔﺎﻩ
ﺭﻓﻊ ﺍﻧﺤﺼﺎﺭ ﺩﻭﻟﺘﻰ
ﺗﺮﺍﻧﺰﻳﺖ ﭘﻬﻨﺎﻯ ﺑﺎﻧﺪ
ﺑﻨﺎ ﺑﺮ ﺍﺳﺎﺳــﻨﺎﻣﻪ ﺷــﺮﻛﺖ
ﺍﺭﺗﺒﺎﻃﺎﺕ ﺯﻳﺮﺳﺎﺧﺖ ،ﺗﺮﺍﻧﺰﻳﺖ
ﺑﻴﻦﺍﻟﻤﻠﻞ ﺑﻪﺻﻮﺭﺕ ﺍﻧﺤﺼﺎﺭﻯ
ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﺍﻳﻦ ﺷــﺮﻛﺖ ﺍﺳﺖ
ﻭ ﺑﺮﺍﺳــﺎﺱ ﺳﻴﺎﺳــﺖﻫﺎﻯ
ﭼﺸــﻢﺍﻧﺪﺍﺯ ﺗﻮﺳﻌﻪ ﻛﺸﻮﺭ ﺑﺎﻳﺪ
ﻣﺤﻤﺪﺟﻮﺍﺩ
ﺗﺎ ﭘﺎﻳﺎﻥ ﺑﺮﻧﺎﻣﻪ ﺷﺸﻢ ﺍﻳﺮﺍﻥ ﺑﻪ
ﺁﺫﺭﻯﺟﻬﺮﻣﻰ
ﻫﺎﺏ ﺍﺭﺗﺒﺎﻃــﻰ ﻣﻨﻄﻘﻪ ﺗﺒﺪﻳﻞ
ﻣﻌﺎﻭﻥ ﻭﺯﻳﺮ ﺍﺭﺗﺒﺎﻃﺎﺕ
ﻧﻴﺎﺯﻣﻨﺪ
ﺷﻮﺩ .ﺍﻳﻦ ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯ
ﻭ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ
ﭼﺎﺑﻚﺳﺎﺯﻯ ﺳــﺎﺧﺘﺎﺭ ﺷﺮﻛﺖ
ﺍﺭﺗﺒﺎﻃﺎﺕ ﺯﻳﺮﺳــﺎﺧﺖ ﺍﺳﺖ ﺗﺎ
ﺑﻪ ﺗﻜﻠﻴﻔﻰ ﻛﻪ ﺩﺭ ﺑﺮﻧﺎﻣﻪ 5ﺳﺎﻟﻪ ﺑﻪ ﻭﺯﺍﺭﺕ ﺍﺭﺗﺒﺎﻃﺎﺕ
ﻣﺤﻮﻝ ﺷــﺪﻩ ﻣﺒﻨﻰﺑــﺮ ﺍﻳﻨﻜــﻪ ﻇﺮﻓﻴــﺖ ﺗﺮﺍﻧﺰﻳﺖ
ﺑﻴﻦﺍﻟﻤﻠــﻞ ﺍﺭﺗﺒﺎﻃــﺎﺕ ﺍﺯ 560ﮔﻴﮕﺎﺑﺎﻳﺖ ﻓﻌﻠﻰ ﺑﻪ
30ﺗﺮﺍﺑﻴﺖ ﺍﻓﺰﺍﻳﺶ ﻳﺎﺑﺪ ،ﺩﺳﺖﻳﺎﺑﻴﻢ.
ﺑﺮﺍﺳﺎﺱ ﺍﻳﻦ ﺗﻜﻠﻴﻒ ﺍﻓﺰﺍﻳﺶ 60ﺑﺮﺍﺑﺮﻯ ﺗﺮﺍﻧﺰﻳﺖ
ﺍﺭﺗﺒﺎﻃﺎﺕ ﭘﻬﻨــﺎﻯ ﺑﺎﻧﺪ ﺩﺭ ﺩﺳــﺘﻮﺭ ﻛﺎﺭ ﻗﺮﺍﺭﮔﺮﻓﺘﻪ،
ﺍﻣﺎ ﺗﺤﻘــﻖ ﺍﻳﻦ ﺑﺮﻧﺎﻣﻪ ﺑــﺎ ﺍﺑﺰﺍﺭﻫــﺎﻯ ﻓﻌﻠﻰ ﻣﻤﻜﻦ
ﻧﻴﺴــﺖ ﻭ ﻣﺎ ﺩﺭﺧﻮﺍﺳﺖ ﺩﺍﺩﻳﻢ ﺑﺮﺍﻯ ﺭﺳﻴﺪﻥ ﺑﻪ ﺍﻳﻦ
ﻫــﺪﻑ ﺍﺑﺰﺍﺭﻫــﺎﻯ ﻻﺯﻡ ﺭﺍ ﺩﺭ ﺍﺧﺘﻴﺎﺭﻣﺎﻥ ﻗﺮﺍﺭ ﺩﻫﻨﺪ.
ﺑﺮﺍﻳﻦﺍﺳــﺎﺱ ﭘﻴﺸــﻨﻬﺎﺩ ﻣﺎ ﺍﺟﺎﺯﻩ ﻣﺸــﺎﺭﻛﺖ ﺑﺨﺶ
ﺧﺼﻮﺻــﻰ ﺩﺭ ﺣــﻮﺯﻩ ﺗﺮﺍﻧﺰﻳــﺖ ﭘﻬﻨﺎﻯ ﺑﺎﻧــﺪ ﻭ ﻧﻴﺰ
ﭼﺎﺑﻚﺳﺎﺯﻯ ﭼﺎﺭﭼﻮﺏ ﺳﺎﺧﺘﺎﺭﻯ ﺷﺮﻛﺖ ﺍﺭﺗﺒﺎﻃﺎﺕ
ﺯﻳﺮﺳﺎﺧﺖ ﺑﻮﺩﻩ ﺍﺳﺖ.
ﻣﺎ ﺑــﺎ ﻧﮕﺎﻫﻰ ﺑﻪ ﻧﻤﻮﻧﻪﻫﺎﻯ ﻣﻮﻓــﻖ ﺩﻧﻴﺎ ﺩﺭ ﺣﻮﺯﻩ
ﺗﺠــﺎﺭﺕ ﺑﻴﻦﺍﻟﻤﻠــﻞ ﭘﻬﻨــﺎﻯ ﺑﺎﻧﺪ ،ﺍﺟﺎﺯﻩ ﺗﺎﺳــﻴﺲ
ﺷــﺮﻛﺘﻰ ﺫﻳﻞ ﺷــﺮﻛﺖ ﺍﺭﺗﺒﺎﻃﺎﺕ ﺯﻳﺮﺳﺎﺧﺖ ﺑﺮﺍﻯ
ﺗﻮﺳــﻌﻪ ﺗﺠﺎﺭﺕ ﭘﻬﻨﺎﻯ ﺑﺎﻧﺪ ﺑﻴﻦﺍﻟﻤﻠﻞ ﺭﺍ ﺍﺯ ﻣﺠﻠﺲ
ﺧﻮﺍﺳــﺘﻪﺍﻳﻢ ﻭ ﺑﻪ ﺍﻳﻦ ﻣﻨﻈﻮﺭ ﺑﺎﻳﺪ ﺷﺮﻛﺖ ﺍﺭﺗﺒﺎﻃﺎﺕ
ﺯﻳﺮﺳــﺎﺧﺖ ﺗﺒﺪﻳﻞ ﺑﻪ ﻳﻚ ﻫﻠﺪﻳﻨﮓ ﺷــﻮﺩ ،ﺯﻳﺮﺍ ﺑﺎ
ﺍﻳﺠﺎﺩ ﺷــﺮﻛﺘﻰ ﺑﺮﺍﻯ ﺗﺠﺎﺭﺕ ﭘﻬﻨﺎﻯ ﺑﺎﻧﺪ ﺑﻴﻦﺍﻟﻤﻠﻞ،
ﺷﺎﻫﺪ ﻣﺸــﺎﺭﻛﺖ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﻭ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ
ﺍﻳﻦ ﺑﺨﺶ ﺩﺭ ﺣﻮﺯﻩ ﺗﺮﺍﻧﺰﻳﺖ ﺍﺭﺗﺒﺎﻃﺎﺕ ﺧﻮﺍﻫﻴﻢ ﺑﻮﺩ
ﻭ ﺍﺯ ﺍﻧﺤﺼﺎﺭ ﺩﻭﻟﺘﻰ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﻛﺎﺳــﺘﻪ ﻣﻰﺷﻮﺩ.
ﺍﺯ ﺳــﻮﻯ ﺩﻳﮕﺮ ﺍﻓﺰﺍﻳﺶ ﻇﺮﻓﻴﺖ ﺗﺮﺍﻧﺰﻳﺖ ﺍﺭﺗﺒﺎﻃﺎﺕ
ﻣﻰﺗﻮﺍﻧﺪ 5ﻫﺰﺍﺭ ﻣﻴﻠﻴﺎﺭﺩ ﺗﻮﻣﺎﻥ ﺗﺎ ﭘﺎﻳﺎﻥ ﺑﺮﻧﺎﻣﻪ ﺷﺸﻢ
ﺗﻮﺳﻌﻪ ﺑﺮﺍﻯ ﻛﺸــﻮﺭ ﺍﺭﺯﺁﻭﺭﻯ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ .ﺍﻟﺒﺘﻪ ﺍﺯ
ﺳــﻮﻯ ﺩﻳﮕﺮ ﺩﺭ ﺣــﻮﺯﻩ ﺩﺍﺧﻠﻰ ﺷــﺮﻛﺖ ﺍﺭﺗﺒﺎﻃﺎﺕ
ﺯﻳﺮﺳــﺎﺧﺖ ﺑﻪﺟﺰ ﭼﺎﺑﻚﺳــﺎﺯﻯ ﺑــﺎ ﺗﻐﻴﻴﺮ ﺩﻳﮕﺮﻯ
ﻣﻮﺍﺟﻪ ﻧﺨﻮﺍﻫﻴﻢ ﺷﺪ.
ﺍﻳﺮﺍﺩﻫﺎﻯ ﺍﻳﻦ ﻣﺼﻮﺑﻪ ﻛﻪ ﺍﺯ ﺳﻮﻯ ﺷﻮﺭﺍﻯ ﻧﮕﻬﺒﺎﻥ
ﺑﺮ ﺁﻥ ﻭﺍﺭﺩ ﺷــﺪﻩ ﺑﻮﺩ ،ﺑﺮﻃﺮﻑ ﺷﺪ ﻭ ﻫﻢﺍﻛﻨﻮﻥ ﻧﻴﺰ
ﺍﻳﺮﺍﺩﻫﺎﻳﻰ ﻛﻪ ﻣﺠﻤﻊ ﺗﺸــﺨﻴﺺ ﻣﺼﻠﺤﺖ ﻧﻈﺎﻡ ﺑﻪ
ﺁﻥ ﮔﺮﻓﺘﻪ ،ﺭﻓﻊ ﺷــﺪﻩ ﻭ ﻗﺮﺍﺭ ﺑﻮﺩ ﺩﺭ ﺁﺧﺮﻳﻦ ﺟﻠﺴﻪ
ﻣﺠﻤﻊ ﺗﺸــﺨﻴﺺ ﻣﺼﻠﺤــﺖ ﻧﻈﺎﻡ ﺍﻳــﻦ ﻣﻮﺿﻮﻉ ﻭ
ﻣﻼﺣﻈﺎﺕ ﻣﺮﺑﻮﻁ ﺑﻪ ﺁﻥ ﺭﺳﻴﺪﮔﻰ ﺷﻮﺩ .ﺑﺎﺍﻳﻦﻭﺟﻮﺩ
ﭘﻴﺶﺑﻴﻨــﻰ ﻣﻰﻛﻨﻴﻢ ﺩﺭ ﺻﻮﺭﺕ ﻧﻬﺎﻳﻰ ﺷــﺪﻥ ﺍﻳﻦ
ﻣﺼﻮﺑﻪ ﺑﻪ ﺯﻭﺩﻯ ﺑﻪ ﺳﺮﺍﻧﺠﺎﻡ ﺑﺮﺳﺪ.
ﻫﻤﭽﻨﻴﻦ ﺩﺭ ﺑﺤﺚ ﺭﺍﻩﺍﻧﺪﺍﺯﻯ ﺷﺒﻜﻪ IPﺗﺮﺍﻧﺰﻳﺖ
ﻣﻠﻰ ﺑﺮﺍﺳــﺎﺱ ﺍﻟﺰﺍﻣﺎﺕ ﺳﻴﺎﺳﺖﻫﺎﻯ ﺗﻮﺳﻌﻪ ﺷﺒﻜﻪ
ﻣﻠــﻰ ﺍﻃﻼﻋﺎﺕ ﻋﻤــﻞ ﻛﺮﺩﻩﺍﻳــﻢ .ﺑﻨﺎﺑــﺮ ﻣﺼﻮﺑﺎﺕ
ﻛﻤﻴﺴــﻴﻮﻥ ﺗﻨﻈﻴﻢ ﻣﻘﺮﺭﺍﺕ ﺍﺭﺗﺒﺎﻃــﺎﺕ ﺑﻪ ﻣﻨﻈﻮﺭ
ﺍﻳﺠــﺎﺩ ﺷــﺒﻜﻪ ﺗﺒــﺎﺩﻝ ﺍﻃﻼﻋــﺎﺕ ﻣﻠــﻰ ﺩﺭ ﺩﺍﺧﻞ
ﻛﺸــﻮﺭ ،ﺷــﺮﻛﺖ ﺍﺭﺗﺒﺎﻃﺎﺕ ﺯﻳﺮﺳــﺎﺧﺖ ﻧﺴﺒﺖ ﺑﻪ
ﺭﺍﻩﺍﻧــﺪﺍﺯﻯ ﻣﺮﺍﻛــﺰ IXPﺍﻗﺪﺍﻡ ﻛﺮﺩ ﺗــﺎ ﺗﺮﺍﻓﻴﻚ ﺩﺭ
ﺩﺍﺧﻞ ﻛﺸــﻮﺭ ﺑﺎﻛﻴﻔﻴﺖ ﺑﺎﻻ ﻭ ﻫﺰﻳﻨــﻪ ﻛﻤﺘﺮ ﺗﺒﺎﺩﻝ
ﺷــﻮﺩ ،ﺍﻣﺎ ﺑﺮﺧﻰ ﺍﺯ ﺍﭘﺮﺍﺗﻮﺭﻫﺎ ﻭ ﺳــﺎﺯﻣﺎﻥﻫﺎ ﺑﻪ ﺩﻟﻴﻞ
ﻣﺤﺪﻭﺩﻳﺖ ﺷــﺒﻜﻪﺍﻯ ﺍﻣﻜﺎﻥ ﺍﺗﺼﺎﻝ ﺑﻪ ﺷﺒﻜﻪ IXP
ﺭﺍ ﻧﺪﺍﺷﺘﻪ ﻭ ﺍﺗﺼﺎﻝﺷﺎﻥ ﻫﻤﭽﻨﺎﻥ ﺍﺯ ﻃﺮﻳﻖ ﺍﻳﻨﺘﺮﻧﺖ
ﺍﻧﺠﺎﻡ ﻣﻰﺷﻮﺩ.
ﺑﻨﺎ ﺑــﺮ ﺍﺭﺯﻳﺎﺑﻰﻫﺎﻯ ﺍﻧﺠﺎﻡﺷــﺪﻩ ﺍﻓﺰﻭﻥﺑﺮ 5ﺩﺭﺻﺪ
ﺍﺗﺼﺎﻝ ﺍﭘﺮﺍﺗﻮﺭﻫﺎ ﻫﻤﭽﻨــﺎﻥ ﺍﺯ ﻃﺮﻳﻖ ﺍﻳﻨﺘﺮﻧﺖ ﺍﻧﺠﺎﻡ
ﻣﻰﺷــﻮﺩ ،ﺑﺮﺍﻳﻦ ﺍﺳــﺎﺱ ﻣﻄﺎﺑﻖ ﻣﺼﻮﺑﻪ ﻛﻤﻴﺴﻴﻮﻥ
ﺗﻨﻈﻴﻢ ﻣﻘﺮﺭﺍﺕ ﺍﺭﺗﺒﺎﻃﺎﺕ ﻣﺎ ﻣﻠﺰﻡ ﺑﻪ ﺍﻳﺠﺎﺩ ﺷــﺒﻜﻪ
IPﺗﺮﺍﻧﺰﻳﺖ ﻣﻠﻰ ﺑﺮﺍﻯ ﺍﺗﺼﺎﻝ ﺍﺭﺗﺒﺎﻃﺎﺗﻰ ﺷﺪﻩﺍﻳﻢ ﻛﻪ
ﻣﻨﺸﺄ ﺩﺍﺧﻠﻰ ﺩﺍﺷﺘﻪ ﺑﺎﺷــﻨﺪ ﻭ ﺑﻪ IXPﺯﻳﺮﺳﺎﺧﺖ
ﻣﺘﺼﻞ ﻧﺒﺎﺷﻨﺪ.
ﭘﻴﺶﺍﺯﺍﻳﻦ ﺍﮔﺮ ﻣﺸــﺘﺮﻛﻰ ﺑﺮﺍﻯ ﻣﺜﺎﻝ ﻣﻰﺧﻮﺍﺳﺖ
ﺑﻪ ﺩﺍﻧﺸــﮕﺎﻫﻰ ﻛﻪ ﺑﻪ ﻣﺮﻛﺰ ﺗﺒﺎﺩﻝ ﺍﻃﻼﻋﺎﺕ ﺷﺮﻛﺖ
ﺯﻳﺮﺳــﺎﺧﺖ ﻣﺘﺼﻞ ﻧﺒﻮﺩ ،ﻭﺻﻞ ﺷﻮﺩ ﺑﺎﻳﺪ ﺍﺯ ﺷﺒﻜﻪ
ﺍﻳﻨﺘﺮﻧﺖ ﺍﺳــﺘﻔﺎﺩﻩ ﻣﻰﻛﺮﺩ ﻭ ﺍﻳــﻦ ﺍﺗﺼﺎﻝ ﺑﺮﺍﻯ ﺁﻥ
ﺷــﺮﻛﺖ ﻭ ﺩﺍﻧﺸــﮕﺎﻩ ﻫﺰﻳﻨــﻪ ﺍﻳﻨﺘﺮﻧﺖ ﺩﺍﺷــﺖ ،ﺍﻣﺎ
ﻫﻢﺍﻛﻨﻮﻥ ﺑﺎ ﺍﻳﺠﺎﺩ ﻳﻚﻻﻳﻪ IPﺗﺮﺍﻧﺰﻳﺖ ﻣﻠﻰ ﺑﺨﺸﻰ
ﺍﺯ ﺍﻳــﻦ ﺗﺮﺍﻓﻴــﻚ ﺍﺯ ﻃﺮﻳﻖ IXPﺗﺒﺎﺩﻝ ﻣﻰﺷــﻮﺩ
ﻭ ﺑﺨﺸــﻰ ﻛﻪ ﻣﺮﺑﻮﻁ ﺑﻪ ﺑﻴﻦﺍﻟﻤﻠﻞ ﺑــﻮﺩ ،ﺍﺯ ﻃﺮﻳﻖ
IPﺗﺮﺍﻧﺰﻳــﺖ ﻣﻠﻰ ﺗﺒﺎﺩﻝ ﺧﻮﺍﻫﺪ ﺷــﺪ ﻛﻪ ﺩﺭﻧﺘﻴﺠﻪ
ﺁﻥ ﺷــﺎﻫﺪ ﺑﻬﺒﻮﺩ ﻛﻴﻔﻴﺖ ﺗﺮﺍﻓﻴﻚ ﺩﺍﺧﻠﻰ ﻭ ﻛﺎﻫﺶ
ﻫﺰﻳﻨــﻪ ﺍﭘﺮﺍﺗﻮﺭﻫــﺎ ﺧﻮﺍﻫﻴﻢ ﺑﻮﺩ .ﺍﻳــﻦ ﻃﺮﺡ ﻛﺎﻫﺶ
5ﺩﺭﺻﺪﻯ ﺩﺭﺁﻣﺪ ﺷــﺮﻛﺖ ﺍﺭﺗﺒﺎﻃﺎﺕ ﺯﻳﺮﺳﺎﺧﺖ ﺭﺍ
ﺑﻪ ﻫﻤﺮﺍﻩ ﺩﺍﺭﺩ ،ﺍﻣﺎ ﺑﺮﺍﻯ ﺗﺤﻘﻖ ﺍﻟﺰﺍﻣﺎﺕ ﺷــﺒﻜﻪ ﻣﻠﻰ
ﺍﺭﺗﺒﺎﻃﺎﺕ ﺑﻨﺎ ﺩﺍﺭﻳﻢ ﺗﺎ ﻧﻴﻤﻪ ﻧﺨﺴــﺖ ﻓﺮﻭﺭﺩﻳﻦ ﺁﻥ ﺭﺍ
ﺍﺟﺮﺍﻳﻰ ﻛﻨﻴﻢ.
ﻗﺎﻧـﻮﻥ ﻫﻤﻴﺸـﻪ ﻣﻰﺗﻮﺍﻧـﺪ ﻓﺼﻞﺍﻟﺨﻄﺎﺑـﻰ ﺑـﺮﺍﻯ ﺗﻌﻴﻴﻦ ﺣﺪﻭﻣﺮﺯﻫـﺎﻯ ﻓﻀﺎﻯ
ﻛﺴﺐﻭﻛﺎﺭ ﺑﺎﺷﺪ ،ﺍﻣﺎ ﻭﻗﺘﻰ ﻫﻤﮕﺎﻡ ﺑﺎ ﺷﺮﺍﻳﻂ ﺭﻭﺯ ﻭ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﻫﺎﻯ ﺟﻬﺎﻧﻰ ﺗﻐﻴﻴﺮ
ﻧﻜﻨـﺪ ،ﺗﺒﺪﻳـﻞ ﺑﻪ ﭘﻨﺠﻪﺍﻯ ﺧﻮﺍﻫﺪ ﺷـﺪ ﻛـﻪ ﮔﻠـﻮﻯ ﺑﺎﺯﻳﮕﺮﺍﻥ ﺍﻳـﻦ ﻋﺮﺻﻪ ﺭﺍ
ﺳﺎﺭﺍ ﺭﺷﺎﺩﻯﺯﺍﺩﻩ ﻣﻰﻓﺸـﺎﺭﺩ .ﺣﻮﺯﻩ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﻧﻴﺰ ﻳﻜﻰ ﺍﺯ ﺷﺎﺧﻪﻫﺎﻯ ﻛﺴﺐﻭﻛﺎﺭ ﺍﺳﺖ ﻛﻪ
trade@tejaratdaily.comﺍﺯ ﺁﺳﻴﺐﻫﺎ ﻭ ﻣﻮﺍﻧﻌﻰ ﻛﻪ ﺑﻪ ﻭﺍﺳﻄﻪ ﻛﻬﻨﮕﻰ ﻭ ﺷﻔﺎﻑ ﻧﺒﻮﺩﻥ ﻗﻮﺍﻧﻴﻦ ﭘﺪﻳﺪ ﺁﻣﺪﻩ،
ﺑﻰﻧﺼﻴﺐ ﻧﻤﺎﻧﺪﻩ ﺍﺳـﺖ .ﻫﺮﭼﻨﺪ ﭼﻨﺪﻯ ﭘﻴﺶ ﺳـﻨﺪ ﻣﻮﺍﻧﻊ ﻛﺴﺐﻭﻛﺎﺭ ﺩﺭ ﺣﻮﺯﻩ
ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﻭ ﺍﺭﺗﺒﺎﻃﺎﺕ ﺍﺯ ﺳـﻮﻯ ﺳـﺎﺯﻣﺎﻥ ﻧﻈﺎﻡ ﺻﻨﻔﻰ ﺭﺍﻳﺎﻧﻪﺍﻯ ﺗﻬﺮﺍﻥ،
ﺗﺼﻮﻳﺐ ﻭ ﻣﻨﺘﺸﺮ ﺷﺪ ،ﺍﻣﺎ ﻫﻨﻮﺯ ﺗﺎ ﻋﻤﻠﻰ ﺷﺪﻥ ﺭﺍﻩﺣﻞﻫﺎﻯ ﺑﺮﺩﺍﺷﺘﻦ ﺍﻳﻦ ﻣﻮﺍﻧﻊ ﺩﺭ ﭼﺎﺭﭼﻮﺏ ﻗﺎﻧﻮﻥ
ﺭﺍﻩ ﺯﻳﺎﺩﻯ ﺑﺎﻗﻰﻣﺎﻧﺪﻩ ﺍﺳـﺖ .ﻛﺎﺭﺷﻨﺎﺳـﺎﻥ ﻣﻌﺘﻘﺪﻧﺪ ﻋﻤﺪﻩ ﺍﻳﻦ ﻣﺸـﻜﻼﺕ ﺑﻪ ﺩﻟﻴﻞ ﺷـﻔﺎﻑ ﻧﺒﻮﺩﻥ
ﻗﻮﺍﻧﻴﻦ ﭘﺪﻳﺪ ﺁﻣﺪﻩ ،ﺯﻳﺮﺍ ﺩﺭ ﺳـﺎﻳﻪ ﺍﻳﻦ ﺍﺑﻬﺎﻣﺎﺕ ﻗﺎﻧﻮﻧﻰ ﻋﻼﻭﻩ ﺑﺮ ﺗﻌﺪﺩ ﻣﺘﻮﻟﻰ ،ﺷـﺎﻫﺪ ﺗﻔﺴـﻴﺮﻫﺎﻯ
ﮔﻮﻧﺎﮔﻮﻧﻰ ﺍﺯ ﻗﺎﻧﻮﻥ ﻫﺴﺘﻴﻢ .ﻧﺘﻴﺠﻪ ﺍﻳﻦ ﻣﺸﻜﻼﺕ ﺑﻪ ﺩﻟﺴﺮﺩﻯ ﻓﻌﺎﻻﻥ ﺍﻳﻦ ﺣﻮﺯﻩ ﺍﺯ ﺍﺩﺍﻣﻪ ﻓﻌﺎﻟﻴﺖ ﻭ
ﻛﻨﺪﺗﺮ ﺷـﺪﻥ ﻣﺴﻴﺮ ﭘﻴﺸﺮﻓﺖ ﻭ ﺗﻮﺳـﻌﻪ ﻣﻰﺍﻧﺠﺎﻣﺪ .ﺑﺮﻫﻤﻴﻦ ﺍﺳﺎﺱ ﺑﺎﻳﺪ ﺑﺎ ﻧﮕﺎﻫﻰ ﺩﻗﻴﻖﺗﺮ ﺑﻪ ﺍﻳﻦ
ﻣﺸﻜﻼﺕ ﻭ ﺭﺍﻩﺣﻞﻫﺎﻯ ﺍﺣﺘﻤﺎﻟﻰ ﺁﻥ ،ﺿﺮﻭﺭﺕ ﺍﺯ ﻣﻴﺎﻥ ﺑﺮﺩﺍﺷﺘﻦ ﺍﻳﻦ ﻣﻮﺍﻧﻊ ﺭﺍ ﺑﺎﺭ ﺩﻳﮕﺮ ﺑﻪ ﻣﺘﻮﻟﻴﺎﻥ
ﺩﻭﻟﺘﻰ ﻭ ﺧﺼﻮﺻﻰ ﻳﺎﺩﺁﻭﺭﻯ ﻛﺮﺩ.
ﻧﮕﺎﻫﻰ ﺑﻪ ﺳﻨﺪ ﻣﻮﺍﻧﻊ ﻛﺴﺐﻭﻛﺎﺭ ﺩﺭ ﺣﻮﺯﻩ ﻓﺎﻭﺍ
ﻫﻤﻴﺸﻪ ﭘﺎﻯ ﻗﺎﻧﻮﻥ ﺩﺭ ﻣﻴﺎﻥ ﺍﺳﺖ
ﭼﻨﺪﻯ ﭘﻴﺶ ﺳــﻨﺪ ﻣﻮﺍﻧﻊ ﻛﺴــﺐﻭﻛﺎﺭ ﺩﺭ ﺣــﻮﺯﻩ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋــﺎﺕ ﻭ ﺍﺭﺗﺒﺎﻃﺎﺕ ﺍﺯ
ﺳﻮﻯ ﺳــﺎﺯﻣﺎﻥ ﻧﻈﺎﻡ ﺻﻨﻔﻰ ﺭﺍﻳﺎﻧﻪﺍﻯ ﺗﻬﺮﺍﻥ ،ﺗﺼﻮﻳﺐ ﻭ ﻣﻨﺘﺸﺮ ﺷﺪ .ﻧﮕﺎﻫﻰ ﺑﻪ ﺍﻳﻦ ﺳﻨﺪ
ﻧﺸــﺎﻥ ﻣﻰﺩﻫﺪ ﺑﻴﺸــﺘﺮﻳﻦ ﭼﺎﻟﺶﻫﺎﻯ ﻓﻌﺎﻻﻥ ﺣﻮﺯﻩﻫﺎﻯ ﻣﺨﺘﻠﻒ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﺩﺭ
ﺷــﺎﺧﻪﻫﺎﻳﻰ ﺍﺯﺟﻤﻠﻪ ﻧﺮﻡﺍﻓﺰﺍﺭ ،ﺳــﺨﺖﺍﻓﺰﺍﺭ ،ﺍﻳﻨﺘﺮﻧﺖ ،ﺗﺠﺎﺭﺕ ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻰ ،ﻣﺸﺎﻭﺭﺍﻥ،
ﺗﺠﻬﻴﺰﺍﺕ ﺷــﺒﻜﻪ ﻭ ...ﺍﺯﻧﻈﺮ ﻣﺴــﺌﻮﻻﻥ ﺍﻣﺮ ﮔﺬﺷــﺘﻪ ﻭ ﺣﺎﻻ ﺑﺎﻳﺪ ﺑــﻪ ﺩﻧﺒﺎﻝ ﺗﻼﺵ ﺑﺮﺍﻯ
ﻋﻤﻠــﻰ ﻛﺮﺩﻥ ﺭﺍﻫﻜﺎﺭﻫﺎﻯ ﺭﻓﻊ ﺍﻳﻦ ﻣﺸــﻜﻼﺕ ﺑﻮﺩ .ﺩﺭ ﻳﻚ ﻧــﮕﺎﻩ ﻛﻠﻰ ﻣﻰﺗﻮﺍﻥ ﺩﻳﺪ ﻛﻪ
ﺑﺨﺶ ﺑﺰﺭﮔﻰ ﺍﺯ ﻣﺸــﻜﻼﺕ ﻭ ﻣﻮﺍﻧﻊ ﻛﺴــﺐﻭﻛﺎﺭ ﺩﺭ ﺣﻮﺯﻩ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﻭ ﺍﺭﺗﺒﺎﻃﺎﺕ
ﺑﻪ ﻣﺸــﻜﻼﺕ ﻗﺎﻧﻮﻧﻰ ﺑﺎﺯﻣﻰﮔﺮﺩﺩ ﻭ ﺗﺎﺛﻴﺮ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﻣﻮﺍﺭﺩﻯ ﻣﺎﻧﻨﺪ ﻧﺒﻮﺩ ﺁﻣﺎﺭ ﻭ ﺍﻃﻼﻋﺎﺕ
ﺩﻗﻴﻖ ﺍﺯ ﻭﺿﻌﻴﺖ ﺑﺎﺯﺍﺭ ﻭ ﻣﻮﺍﻧﻊ ﺩﺭﻳﺎﻓﺖ ﺍﻋﺘﺒﺎﺭ ﻭ ﻛﺴــﺐ ﺳــﺮﻣﺎﻳﻪ ﻧﺸﺎﻥ ﻣﻰﺩﻫﺪ .ﺍﻭﺿﺎﻉ
ﻭﻗﺘﻰ ﭘﻴﭽﻴﺪﻩﺗﺮ ﻣﻰﺷــﻮﺩ ﻛﻪ ﭘﺎﻯ ﻛﺴــﺐﻭﻛﺎﺭﻫﺎﻯ ﺻﺎﺩﺭﺍﺗﻰ ﺑﻪ ﻣﻴﺎﻥ ﻣﻰﺁﻳﺪ ﻭ ﻗﻮﺍﻧﻴﻦ
ﮔﻤﺮﻛﻰ ﮔﺮﻳﺒﺎﻥﮔﻴﺮ ﺁﻧﺎﻥ ﻣﻰﺷﻮﺩ ،ﺯﻳﺮﺍ ﻫﻨﻮﺯ ﻗﻮﺍﻧﻴﻦ ﮔﻤﺮﻛﻰ ﻣﺘﻨﺎﺳﺐ ﺑﺎ ﺣﻮﺯﻩ ﻓﺎﻭﺍ ﺑﺮﺍﻯ
ﺻﺎﺩﺭﺍﺕ ﻭ ﻭﺍﺭﺩﺍﺕ ﺗﺠﻬﻴﺰﺍﺕ ﺍﻳﻦ ﺑﺨﺶ ﻭﺟﻮﺩ ﻧﺪﺍﺭﺩ ﻭ ﺩﺭ ﺑﺨﺶ ﺗﻌﺮﻓﻪﻫﺎﻯ ﮔﻤﺮﻛﻰ ﻧﻴﺰ
ﻣﺸــﻜﻼﺕ ﻣﺨﺘﻠﻔﻰ ﺑﻪ ﭼﺸــﻢ ﻣﻰﺧﻮﺭﺩ .ﻋﻼﻭﻩ ﺑﺮ ﺍﻳﻦ ﻧﺒﺎﻳﺪ ﺍﺯ ﻣﺸﻜﻞ ﺗﻨﺎﺳﺐ ﻧﺪﺍﺷﺘﻦ
ﺿﺮﺍﻳﺐ ﻣﺎﻟﻴﺎﺗﻰ ﻣﺸﺎﻏﻞ ﺍﻳﻦ ﺣﻮﺯﻩ ﺑﺎ ﻭﺿﻌﻴﺖ ﻭﺍﻗﻌﻰ ﻭ ﺭﻗﺎﺑﺖ ﺗﻨﮕﺎﺗﻨﮓ ﺑﺨﺶ ﺣﺎﻛﻤﻴﺘﻰ
ﻭ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﺩﺭ ﺑﺎﺯﺍﺭ ﭼﺸﻢﭘﻮﺷــﻰ ﻛﺮﺩ؛ ﻫﺮﭼﻨﺪ ﺑﻨﺎ ﺑﺮ ﻭﻋﺪﻩﻫﺎﻯ ﻭﺯﻳﺮ ﺍﺭﺗﺒﺎﻃﺎﺕ ﻭ
ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﺍﻳﻦ ﻣﺸــﻜﻞ ﺗﺎ ﺣﺪﻭﺩﻯ ﻣﺮﺗﻔﻊ ﺷﺪﻩ ﻭ ﻗﺮﺍﺭ ﺍﺳﺖ ﺑﺎﺯﺍﺭ ﻛﺎﻣﻼ ﺩﺭ ﺍﺧﺘﻴﺎﺭ
ﺑﺨــﺶ ﺧﺼﻮﺻﻰ ﻗﺮﺍﺭ ﺑﮕﻴــﺮﺩ ﻭ ﺩﺭ ﺍﻳﻦ ﻣﻴﺎﻥ ﺣﺎﻛﻤﻴﺖ ﺗﻨﻬــﺎ ﺩﺭ ﻧﻘﺶ ﻧﺎﻇﺮ ﻭ ﺭﮔﻮﻻﺗﻮﺭ
ﻇﺎﻫﺮ ﺧﻮﺍﻫﺪ ﺷــﺪ .ﺑﺎﺍﻳﻦﺣﺎﻝ ﺩﺭ ﻫﻤﻪ ﺑﺨﺶﻫﺎﻯ ﻓﻨــﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﻧﻴﺎﺯ ﺑﻪ ﺗﺼﺤﻴﺢ ﻭ
ﺑﺮﻭﺯﺭﺳﺎﻧﻰ ﻗﻮﺍﻧﻴﻦ ﺑﻪﺷﺪﺕ ﺍﺣﺴﺎﺱ ﻣﻰﺷﻮﺩ ﻭ ﺑﺎﻳﺪ ﻫﺮﭼﻪ ﺯﻭﺩﺗﺮ ﻓﻜﺮﻯ ﺑﺮﺍﻯ ﺁﻥ ﻛﺮﺩ.
ﺍﺯ ﺣﺎﻣﻴﺎﻥ ﺗﺎ ﻣﻮﺍﻧﻊ ﻗﺎﻧﻮﻧﻰ ﺣﻮﺯﻩ ﻓﺎﻭﺍ
ﺁﺯﺍﺩ ﻣﻌﺮﻭﻓﻰ ،ﻋﻀﻮ ﺳــﺎﺯﻣﺎﻥ ﻧﻈﺎﻡ ﺻﻨﻔﻰ ﺭﺍﻳﺎﻧﻪﺍﻯ ﻛﺸــﻮﺭ ﺑﺎ ﻧﮕﺎﻫﻰ ﺑﻪ ﻗﻮﺍﻧﻴﻦ ﺣﺎﻛﻢ
ﺑــﺮ ﺣــﻮﺯﻩ ﺍﺭﺗﺒﺎﻃﺎﺕ ﻭ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﺑﻪ ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ ﻣﻰﮔﻮﻳــﺪ :ﺑﺤﺚ ﻗﻮﺍﻧﻴﻦ
ﻛﺴﺐﻭﻛﺎﺭ ﺩﺭ ﺍﻳﺮﺍﻥ ﺑﺤﺚ ﻣﻔﺼﻠﻰ ﺍﺳﺖ ﻛﻪ ﻭﻗﺘﻰ ﭘﺎﻯ ﺣﻮﺯﻩ ﺍﺭﺗﺒﺎﻃﺎﺕ ﻭ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ
ﺑﻪ ﻣﻴﺎﻥ ﻣﻰﺁﻳﺪ ،ﻣﻔﺼﻞﺗﺮ ﻫﻢ ﻣﻰﺷــﻮﺩ .ﺑﻪ ﻋﻘﻴﺪﻩ ﻣﻦ ﺍﻳﺮﺍﻥ ﻳﻜﻰ ﺍﺯ ﻣﻌﺪﻭﺩ ﻛﺸــﻮﺭﻫﺎﻳﻰ
ﺍﺳﺖ ﻛﻪ ﺗﺎ ﺍﻳﻦ ﺣﺪ ﺑﻪ ﻣﻮﺍﻧﻊ ﻛﺴﺐﻭﻛﺎﺭ ﻭ ﺍﺭﺍﺋﻪ ﺭﺍﻫﻜﺎﺭﻫﺎﻯ ﻗﺎﻧﻮﻧﻰ ﺑﺮﺍﻯ ﺑﻬﺒﻮﺩ ﻓﻌﺎﻟﻴﺖ ﺩﺭ
ﺍﻳﻦ ﻓﻀﺎ ﻣﻰﭘﺮﺩﺍﺯﺩ .ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺩﺭ ﮔﺎﻡ ﻧﺨﺴﺖ ﮔﻮﻳﺎﻯ ﺁﻥ ﺍﺳﺖ ﻛﻪ ﻣﺎ ﺍﺯ ﻣﺸﻜﻼﺕ ﻭ ﻣﻮﺍﻧﻊ
ﻗﺎﻧﻮﻧــﻰ ﻣﺘﻌﺪﺩﻯ ﻣﺎﻧﻨﺪ ﻧﺒﻮﺩ ﺭﮔﻮﻻﺗﻮﺭﻯ ﻳﻜﭙﺎﺭﭼــﻪ ،ﻧﭙﺬﻳﺮﻓﺘﻦ ﺍﻳﻦ ﺣﻮﺯﻩ ﺑﻪﻋﻨﻮﺍﻥ ﻳﻚ
ﺻﻨﻌﺖ ﺗﻮﻟﻴﺪﻯ ،ﻣﺸــﻜﻼﺕ ﻣﺎﻟﻰ ﻭ ﻣﺎﻟﻴﺎﺗﻰ ﻭ ﻣﻮﺍﺭﺩﻯ ﻣﺸﺎﺑﻪ ﺭﻧﺞ ﻣﻰﺑﺮﻳﻢ ﻭ ﺍﻭﺿﺎﻉ ﻭﻗﺘﻰ
ﻭﺧﻴﻢﺗﺮ ﻣﻰﺷﻮﺩ ﻛﻪ ﺗﻌﺪﺩ ﻣﻮﺍﻧﻊ ﻭ ﻣﺸﻜﻼﺕ ﺑﺎﻋﺚ ﺩﻟﺴﺮﺩﻯ ﺗﺎﺟﺮﺍﻥ ﻭ ﻓﻌﺎﻻﻥ ﺍﻳﻦ ﺣﻮﺯﻩ
ﺩﺭ ﺗﻤﺎﻣﻰ ﺯﻳﺮﺷــﺎﺧﻪﻫﺎ ،ﺍﺯ ﻧﺮﻡﺍﻓﺰﺍﺭ ﮔﺮﻓﺘﻪ ﺗﺎ ﺳــﺨﺖﺍﻓﺰﺍﺭ ﻭ ﺍﻳﻨﺘﺮﻧﺖ ﺍﺯ ﻓﻌﺎﻟﻴﺖ ﻣﻰﺷﻮﺩ.
ﻣﻌﺮﻭﻓﻰ ﺩﺭ ﺍﺩﺍﻣﻪ ﺳــﺨﻨﺎﻥ ﺧﻮﺩ ﻣﻰﮔﻮﻳﺪ :ﭼﻨﺪ ﺳﺎﻟﻰ ﺍﺳــﺖ ﻛﻪ ﺩﺳﺖﺍﻧﺪﺭﻛﺎﺭﺍﻥ ﺣﻮﺯﻩ
ﻓﻨــﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﺍﻗﺪﺍﻡ ﺑﻪ ﺟﻤﻊﺁﻭﺭﻯ ﻭ ﺍﻧﺘﺸــﺎﺭ ﺍﻃﻼﻋﺎﺗﻰ ﻛﺮﺩﻩﺍﻧﺪ ﻛﻪ ﻧﺸــﺎﻥ ﻣﻰﺩﻫﺪ
ﻛﺪﺍﻡ ﻗﻮﺍﻧﻴﻦ ﺣﺎﻣﻰ ﻭ ﻛﺪﺍﻡﻳﻚ ﻣﺎﻧﻊ ﻛﺴــﺐﻭﻛﺎﺭﻫﺎﻯ ﺍﻳﻦ ﺣﻮﺯﻩ ﺍﺳــﺖ ،ﺑﺎﺍﻳﻦﺣﺎﻝ ﺗﻤﺎﻡ
ﺍﻳﻦ ﺁﻣﺎﺭ ﻭ ﺍﻃﻼﻋﺎﺕ ﺭﻭﻯ ﺑﺮﮔﻪ ﺑﺎﻗﻰﻣﺎﻧﺪﻩ ﻭ ﺩﺭ ﻋﻤﻞ ﻧﺘﻴﺠﻪ ﭼﻨﺪﺍﻧﻰ ﺭﺍ ﺷــﺎﻫﺪ ﻧﻴﺴــﺘﻴﻢ.
ﺩﺭ ﺁﻥﺳــﻮﻯ ﻣﺎﺟﺮﺍ ﻣﻰﺑﻴﻨﻴﻢ ﻣﺪﺍﻡ ﺑﻪ ﻗﻮﺍﻧﻴﻦ ﻣﺸﻜﻞﺳــﺎﺯ ﻣﺎﻧﻨﺪ ﻗﻮﺍﻧﻴﻦ ﺣﻮﺯﻩ ﮔﻤﺮﻙ ﻭ
ﺗﻨﻈﻴﻢ ﻣﻘﺮﺭﺍﺕ ﺍﻓﺰﻭﺩﻩ ﻭ ﺷــﺮﺍﻳﻂ ﺭﻭﺯﺑﻪﺭﻭﺯ ﺳــﺨﺖﺗﺮ ﺍﺯ ﮔﺬﺷــﺘﻪ ﻣﻰﺷﻮﺩ .ﺑﻪ ﺗﻤﺎﻡ ﺍﻳﻦ
ﻣﺸــﻜﻼﺕ ﺑﺎﻳﺪ ﺗﻌﺪﺩ ﻧﻈﺮ ﻛﺎﺭﺷﻨﺎﺳــﻰ ﺭﺍ ﻧﻴﺰ ﺍﺿﺎﻓﻪ ﻛﺮﺩ .ﻣﺘﺎﺳــﻔﺎﻧﻪ ﻗﻮﺍﻧﻴﻦ ﺩﺭ ﻫﺮ ﻻﻳﻪ
ﻭ ﺩﺭ ﻧﮕﺎﻩ ﻫﺮ ﻳﻚ ﺍﺯ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﻭ ﻣﺴــﺌﻮﻻﻥ ﻳﻚ ﻧﻮﻉ ﺧﺎﺹ ﺗﻌﺒﻴﺮ ﻭ ﺗﻔﺴــﻴﺮ ﻣﻰﺷﻮﺩ ﻭ
ﻫﻤﻴﻦ ﺗﻌﺪﺩ ﺁﺭﺍ ﻭ ﺩﻳﺪﮔﺎﻩﻫﺎ ﻛﻪ ﻧﺘﻴﺠﻪ ﺷــﻔﺎﻑ ﻧﺒﻮﺩﻥ ﻗﻮﺍﻧﻴﻦ ﺍﺳــﺖ ﺑﻪﻣﺮﻭﺭ ﺩﺭﺩﺳﺮﺳﺎﺯ
ﺧﻮﺍﻫﺪ ﺷﺪ .ﻋﻀﻮ ﺳﺎﺯﻣﺎﻥ ﻧﻈﺎﻡ ﺻﻨﻔﻰ ﺭﺍﻳﺎﻧﻪﺍﻯ ﻛﺸﻮﺭ ﺩﺭ ﭘﺎﻳﺎﻥ ﺑﻪ ﻣﻨﺴﻮﺥ ﺷﺪﻥ ﻗﻮﺍﻧﻴﻦ
ﺍﺷــﺎﺭﻩﻛﺮﺩﻩ ﻭ ﻣﻰﺍﻓﺰﺍﻳﺪ :ﻣﺘﺎﺳﻔﺎﻧﻪ ﻗﻮﺍﻧﻴﻦ ﻛﺴــﺐﻭﻛﺎﺭ ﻓﻌﻠﻰ ﻗﻮﺍﻧﻴﻨﻰ ﻛﻬﻨﻪ ﻭ ﻣﺮﺑﻮﻁ ﺑﻪ
ﺩﻫﻪﻫﺎﻯ ﮔﺬﺷــﺘﻪ ﺍﺳــﺖ ﻭ ﺑﻪﻃﻮﺭ ﺗﻘﺮﻳﺒﻰ ﻣﻰﺗﻮﺍﻥ ﮔﻔﺖ ﺑﻪ ﻗﻮﺍﻧﻴﻦ ﻛﺴﺐﻭﻛﺎﺭ ﺍﻣﺮﻭﺯﻯ
ﺭﺑﻄﻰ ﻧﺪﺍﺭﺩ .ﻫﻤﻴﻦ ﻛﻬﻨﮕﻰ ﻗﻮﺍﻧﻴﻦ ﻣﺎﻧﻌﻰ ﺩﻳﮕﺮ ﺩﺭ ﻣﺴــﻴﺮ ﻛﺴﺐﻭﻛﺎﺭ ﺑﻪ ﺷﻤﺎﺭ ﻣﻰﺁﻳﺪ ﻭ
ﺑﺎﻳﺪ ﭘﺲ ﺍﺯ ﺗﺼﺤﻴﺢ ﻭ ﺑﺮﻭﺯﺭﺳــﺎﻧﻰ ﺁﻥ ﺭﺍﻫﻰ ﺑﺮﺍﻯ ﺗﻄﺒﻴﻖ ﺑﺎ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﻫﺎﻯ ﺟﻬﺎﻧﻰ ﺍﻳﺠﺎﺩ
ﻛــﺮﺩ ﺗﺎ ﺩﻳﮕــﺮ ﻗﻮﺍﻧﻴﻦ ﺩﺍﺧﻠﻰ ﻣﺎﻧﻌﻰ ﺑــﺮﺍﻯ ﺗﺠﺎﺭﺕ ﺟﻬﺎﻧﻰ ﺩﺭ ﺣــﻮﺯﻩ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ
ﻧﺒﺎﺷــﺪ .ﻋــﻼﻭﻩ ﺑﺮ ﺍﻳﻦ ﺑﺎﻳــﺪ ﺍﻳﻦ ﻣﻮﺿــﻮﻉ ﺭﺍ ﻧﻴﺰ ﺍﺿﺎﻓﻪ ﻛﻨــﻢ ﻛﻪ ﺗﻌــﺪﺩ ﺁﻳﻴﻦﻧﺎﻣﻪﻫﺎ ﻭ
ﺑﺨﺸــﻨﺎﻣﻪﻫﺎﻯ ﻣﻮﻗﺖ ﻧﻴﺰ ﭼﺎﻟﺶ ﺩﻳﮕﺮﻯ ﺍﺳــﺖ ﻛﻪ ﻣﻰﺗﻮﺍﻥ ﺁﻥ ﺭﺍ ﻧﻴﺰ ﺟﺰﻭ ﻣﻮﺍﻧﻊ ﻗﺎﻧﻮﻧﻰ
ﺩﺳــﺘﻪﺑﻨﺪﻯ ﻛﺮﺩ ،ﺯﻳﺮﺍ ﺑﺮﺧﻰ ﺳــﺎﺯﻣﺎﻥﻫﺎ ﺣﺘﻰ ﺑــﺎ ﮔﺬﺭ ﺯﻣﺎﻥ ﻫﻢ ﺗﺎﺭﻳــﺦ ﺍﻧﻘﻀﺎﻯ ﺍﻳﻦ
ﺑﺨﺸﻨﺎﻣﻪﻫﺎ ﺭﺍ ﺩﺭ ﻧﻈﺮ ﻧﻤﻰﮔﻴﺮﻧﺪ ﻭ ﻫﻤﭽﻨﺎﻥ ﻣﻄﺎﺑﻖ ﺁﻥ ﭘﻴﺶ ﻣﻰﺭﻭﻧﺪ ﻳﺎ ﺑﺪﺗﺮ ﺍﺯ ﺁﻥ ﮔﺎﻫﻰ
ﺍﻳﻦ ﻗﻮﺍﻧﻴﻦ ﻣﻮﻗﺖ ﺩﺭ ﺗﻀﺎﺩ ﺑﺎ ﻗﻮﺍﻧﻴﻦ ﻛﻠﻰ ﺍﺳﺖ ﻛﻪ ﺧﻮﺩ ﺑﻪ ﺩﺭﺩﺳﺮﻯ ﺗﺎﺯﻩ ﺗﺒﺪﻳﻞ ﻣﻰﺷﻮﺩ.
ﺁﻣﻮﺯﺵ ﺭﺍﻫﻰ ﺑﺮﺍﻯ ﺗﺴﻬﻴﻞ ﻗﻮﺍﻧﻴﻦ
ﻣﻨﺼــﻮﺭ ﻧﺪﺍﻓﻴﻮﻥ ،ﻛﺎﺭﺷــﻨﺎﺱ ﺍﻗﺘﺼــﺎﺩﻯ ﻭ ﺗﺤﻠﻴﻠﮕﺮ ﺣﻮﺯﻩ ﻓﻨــﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﻧﻴﺰ
ﺩﺭﺑــﺎﺭﻩ ﻧﻘﺶ ﻗﻮﺍﻧﻴﻦ ﻭ ﭼﺎﻟﺶﻫﺎﻯ ﺁﻥ ﺩﺭ ﺣﻮﺯﻩ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﺑﺎ ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ
ﮔﻔﺖﻭﮔﻮ ﻛﺮﺩﻩ ﺍﺳــﺖ .ﻭﻯ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﻣﻰﮔﻮﻳﺪ :ﺁﻧﭽﻪ ﻣﺴــﻠﻢ ﺍﺳــﺖ ﺍﻳﻦ ﺍﺳــﺖ ﻛﻪ
ﻗﻮﺍﻧﻴــﻦ ﺣﻮﺯﻩ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﺩﺭ ﺍﻳﺮﺍﻥ ﺑﻪ ﻫﻤﺎﻥ ﺍﻧﺪﺍﺯﻩ ﻛﻪ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺩﺭ ﻧﻘﺶ ﺣﺎﻣﻰ
ﻇﺎﻫﺮ ﺷــﻮﻧﺪ ،ﺑﻪ ﻫﻤﺎﻥ ﻣﻴﺰﺍﻥ ﻧﻘﺶ ﻣﺎﻧﻊ ﺭﺍ ﺑﺎﺯﻯ ﻣﻰﻛﻨﻨﺪ .ﺩﺭ ﺍﻳﻦ ﻣﻴﺎﻥ ﺑﻪ ﻋﻘﻴﺪﻩ ﻣﻦ
ﺳﺎﺯﻣﺎﻥﻫﺎﻳﻰ ﻣﺎﻧﻨﺪ ﺳــﺎﺯﻣﺎﻥ ﻧﻈﺎﻡ ﺻﻨﻔﻰ ﺭﺍﻳﺎﻧﻪﺍﻯ ﺑﻪﻋﻨﻮﺍﻥ ﺑﺰﺭﮔﺘﺮﻳﻦ ﻣﺘﻮﻟﻰ ﺑﺨﺶ
ﺧﺼﻮﺻﻰ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺑﺨﺸــﻰ ﺍﺯ ﻣﺸــﻜﻼﺕ ﺍﺯ ﻣﺎﻟﻰ ﺗﺎ ﻏﻴﺮﻣﺎﻟﻰ ﺭﺍ ﺍﺯ ﻣﻴﺎﻥ ﺑﺮﺩﺍﺭﻧﺪ .ﺍﻟﺒﺘﻪ
ﺑﺎﻳﺪ ﺍﻳﻦ ﻧﻜﺘﻪ ﺭﺍ ﻧﻴﺰ ﺩﺭ ﻧﻈﺮ ﺩﺍﺷــﺖ ﻛﻪ ﺗﻤﺎﻡ ﻣﺸﻜﻼﺕ ﻭﺍﺑﺴﺘﻪ ﺑﻪ ﻳﻚ ﺣﻮﺯﻩ ﻧﻴﺴﺖ ﻭ ﺩﺭ
ﺗﻤﺎﻡ ﺳــﻄﻮﺡ ﺳــﺎﺯﻣﺎﻧﻰ ﺍﺯ ﻣﺪﻳﺮﻳﺖ ﮔﺮﻓﺘﻪ ﺗﺎ ﺑﺨﺶﻫﺎﻯ ﺍﺟﺮﺍﻳﻰ ﻭ ﺩﺭ ﻫﻤﻪ ﺷﺎﺧﻪﻫﺎﻯ
ﻓﺎﻭﺍ ﺑﻪ ﭼﺸــﻢ ﻣﻰﺧﻮﺭﺩ .ﻭﻯ ﺩﺭ ﺍﺩﺍﻣﻪ ﺳــﺨﻨﺎﻥ ﺧﻮﺩ ﺑﻪ ﻧﻘﺶ ﺁﻣﻮﺯﺵ ﺩﺭ ﻣﺴــﻴﺮ ﺣﻞ
ﻣﺸــﻜﻼﺕ ﻗﺎﻧﻮﻧﻰ ﺍﺷﺎﺭﻩ ﻣﻰﻛﻨﺪ ﻭ ﻣﻰﺍﻓﺰﺍﻳﺪ :ﭼﺎﻟﺶ ﺍﺻﻠﻰ ﻣﺎ ﺩﺭ ﺑﺤﺚ ﻗﻮﺍﻧﻴﻦ ﺁﻥ ﺍﺳﺖ
ﻛﻪ ﻓﻌﺎﻻﻥ ﺍﻳﻦ ﺣﻮﺯﻩ ﺑﺎ ﻗﻮﺍﻧﻴﻦ ﻣﻮﺟﻮﺩ ﺁﺷــﻨﺎﻳﻰ ﻛﺎﻓﻰ ﻧﺪﺍﺭﻧــﺪ ﻭ ﻧﻤﻰﺗﻮﺍﻧﻨﺪ ﺑﻪﻣﻮﻗﻊ ﺍﺯ
ﺁﻥ ﺍﺳــﺘﻔﺎﺩﻩ ﻛﻨﻨﺪ .ﺩﺭ ﻣﺴﻴﺮ ﺣﻞ ﻣﺸﻜﻼﺕ ﺣﻮﺯﻩ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﻛﻪ ﺩﺭ ﺑﺨﺶﻫﺎﻯ
ﻣﺨﺘﻠــﻒ ﺍﺯﺟﻤﻠﻪ ﺑﺎﺯﺍﺭﻳﺎﺑﻰ ،ﻣﺪﻳﺮﻳﺖ ،ﻓﺮﻭﺵ ،ﺗﺒﻠﻴﻐﺎﺕ ﻭ ﺣﺘﻰ ﺑﺨﺶ ﻣﺎﻟﻰ ﮔﺴــﺘﺮﺩﻩ
ﺷﺪﻩ ،ﺁﻣﻮﺯﺵ ﻣﻰﺗﻮﺍﻧﺪ ﺩﺭ ﻧﻘﺶ ﻳﻚ ﻋﺎﻣﻞ ﺗﺎﺛﻴﺮﮔﺬﺍﺭ ﻇﺎﻫﺮ ﺷﻮﺩ ﻭ ﺩﻏﺪﻏﻪ ﺭﺍﻫﻜﺎﺭ ﺑﺮﺍﻯ
ﺭﻓﻊ ﭼﺎﻟﺶﻫﺎﻯ ﻗﺎﻧﻮﻧﻰ ﺭﺍ ﺍﺯ ﻣﻴﺎﻥ ﺑﺮﺩﺍﺭﺩ .ﺍﻟﺒﺘﻪ ﺑﺎﻳﺪ ﺍﻳﻦ ﺣﻘﻴﻘﺖ ﺭﺍ ﺩﺭ ﻧﻈﺮ ﺩﺍﺷــﺖ ﻛﻪ
ﺑﺨﺸــﻰ ﺍﺯ ﻗﻮﺍﻧﻴﻦ ﭘﺎﻳﻪ ﻭ ﺗﻨﻬﺎ ﺑﺨﺸــﻰ ﺍﺯ ﺁﻥ ﻗﺎﺑﻞﺗﻐﻴﻴﺮ ﻭ ﺍﺭﺗﻘﺎ ﺑﺎ ﺷﺮﺍﻳﻂ ﺭﻭﺯ ﺍﺳﺖ .ﺑﺎ ﺍﻳﻦ
ﺣﺎﻝ ﺍﮔﺮ ﺍﻓﺮﺍﺩ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﺩﺭﺳــﺖ ﺁﻣﻮﺯﺵ ﺑﺒﻴﻨﻨﺪ ﻭ ﺑﺎ ﻗﻮﺍﻧﻴﻦ ﺁﺷﻨﺎﻳﻰ ﻻﺯﻡ ﺭﺍ ﻛﺴﺐ
ﻛﻨﻨﺪ ،ﻣﻰﺗﻮﺍﻧﻨﺪ ﺍﺯ ﺑﺮﻭﺯ ﺑﺮﺧﻰ ﻣﺸﻜﻼﺕ ﺟﻠﻮﮔﻴﺮﻯ ﻛﻨﻨﺪ.
ﻣﺘﺎﺳﻔﺎﻧﻪ ﻗﻮﺍﻧﻴﻦ ﻛﺴﺐﻭﻛﺎﺭ ﻓﻌﻠﻰ ﻗﻮﺍﻧﻴﻨﻰ ﻛﻬﻨﻪ ﻭ ﻣﺮﺑﻮﻁ ﺑﻪ
ﺩﻫﻪﻫﺎﻯ ﮔﺬﺷﺘﻪ ﺍﺳﺖ
ﺁﺯﺍﺩ ﻣﻌﺮﻭﻓﻰ
ﻗﻮﺍﻧﻴﻦ ﺑﻪ ﻫﻤﺎﻥ ﺍﻧﺪﺍﺯﻩ ﻛﻪ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺩﺭ ﻧﻘﺶ ﺣﺎﻣﻰ ﻇﺎﻫﺮ
ﺷﻮﻧﺪ ،ﺑﻪ ﻫﻤﺎﻥ ﻣﻴﺰﺍﻥ ﻧﻘﺶ ﻣﺎﻧﻊ ﺭﺍ ﺑﺎﺯﻯ ﻣﻰﻛﻨﻨﺪ
ﻣﺸﻜﻼﺕ ،ﮔﺮﻳﺒﺎﻥ ﮔﻴﺮ ﻓﺎﻭﺍ
ﺳــﻨﺪ ﻣﻮﺍﻧﻊ ﻛﺴــﺐﻭﻛﺎﺭ ﺩﺭ ﺣﻮﺯﻩ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ﻭ ﺍﺭﺗﺒﺎﻃﺎﺕ ﻛﻪ ﺍﺯ ﺳﻮﻯ ﺳﺎﺯﻣﺎﻥ
ﻧﻈﺎﻡ ﺻﻨﻔﻰ ﺭﺍﻳﺎﻧﻪﺍﻯ ﻛﺸــﻮﺭ ﻣﻨﺘﺸﺮﺷﺪﻩ ،ﺷــﺎﻣﻞ 33ﻣﺸﻜﻞ ﻋﻤﺪﻩ ﻭ ﺭﺍﻫﻜﺎﺭ ﺑﺮﺍﻯ ﺗﻤﺎﻡ
ﺣﻮﺯﻩﻫﺎﻯ »ﺁﻯﺳــﻰﺗﻰ« ﺍﺳــﺖ ﻛﻪ ﺩﺭ ﻳﻚﻛﻼﻡ ﻫﻤﻪ ﺁﻧﺎﻥ ﻣﺸــﻜﻼﺕ ﻗﺎﻧﻮﻧﻰ ﺭﺍ ﻧﺸﺎﻧﻪ
ﻣﻰﮔﻴــﺮﺩ .ﻭﺟﻮﺩ ﻣﺘﻮﻟﻴﺎﻥ ﻣﺘﻌــﺪﺩ ﻣﺎﻧﻨﺪ ﻭﺯﺍﺭﺕ ﺍﺭﺗﺒﺎﻃﺎﺕ ﻭ ﻓﻨــﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ ،ﻭﺯﺍﺭﺕ
ﺻﻨﻌــﺖ ،ﻣﻌﺪﻥ ﻭ ﺗﺠــﺎﺭﺕ ﻭ ﻣﻌﺎﻭﻧﺖ ﻋﻠﻤﻰ ﻭ ﻓﻨﺎﻭﺭﻯ ﻧﻬﺎﺩ ﺭﻳﺎﺳــﺖﺟﻤﻬﻮﺭﻯ ﺑﻪﻋﻨﻮﺍﻥ
ﻣﺘﻮﻟﻴــﺎﻥ ﺩﻭﻟﺘﻰ ﻭ ﺳــﺎﺯﻣﺎﻥ ﻧﻈﺎﻡ ﺻﻨﻔﻰ ﺭﺍﻳﺎﻧﻪ )ﻧﺼﺮ( ﻭ ﺳــﺎﻳﺮ ﺍﺻﻨــﺎﻑ ﻭ ﺍﺗﺤﺎﺩﻳﻪﻫﺎﻯ
ﺗﺨﺼﺼــﻰ ﺑﻪﻋﻨــﻮﺍﻥ ﻣﺘﻮﻟﻴﺎﻥ ﺧﺼﻮﺻﻰ ﻳﻜــﻰ ﺍﺯ ﻣﻬﻢﺗﺮﻳﻦ ﻣﺸــﻜﻼﺕ ﺻﻨﻒ ﻓﻨﺎﻭﺭﻯ
ﺍﻃﻼﻋﺎﺕ ﻭ ﺍﺭﺗﺒﺎﻃﺎﺕ ﺍﺳــﺖ .ﺍﻟﺒﺘﻪ ﺑﻪ ﺍﻳﻦ ﻓﻬﺮﺳــﺖ ﺑﺎﻳﺪ ﺳﺎﺯﻣﺎﻥﻫﺎﻯ ﺗﺎﺑﻊ ﻭ ﻛﻮﭼﻜﺘﺮﻯ
ﻣﺎﻧﻨﺪ ﺳﺎﺯﻣﺎﻥ ﻧﻤﺎﺩ ﺍﻋﺘﻤﺎﺩ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ،ﻣﺮﻛﺰ ﺗﻮﺳﻌﻪ ﺗﺠﺎﺭﺕ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﻭ ﺍﺗﺎﻕ ﺑﺎﺯﺭﮔﺎﻧﻰ
ﺭﺍ ﻧﻴﺰ ﺍﺿﺎﻓﻪ ﻛﺮﺩ ﻛﻪ ﻫﺮﻳﻚ ﺑﻪﻧﻮﻋﻰ ﺳــﻌﻰ ﺩﺍﺭﻧﺪ ﭼﺎﻟﺶﻫﺎﻯ ﻛﺴﺐﻭﻛﺎﺭﻫﺎﻯ ﺍﻳﻦ ﺣﻮﺯﻩ
ﺭﺍ ﺭﻓﻊ ﻛﻨﻨﺪ ﻭ ﺁﻥﻃﻮﺭ ﻛﻪ ﺭﻳﻴﺲ ﻣﺮﻛﺰ ﺗﻮﺳــﻌﻪ ﺗﺠﺎﺭﺕ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﻣﻰﮔﻮﻳﺪ ﺍﻳﻦ ﺳﻴﺮ ﺭﺍﻩ
ﺧﻮﺑﻰ ﺑﺮﺍﻯ ﺭﻓﻊ ﻣﺸــﻜﻼﺕ ﺍﺳــﺖ .ﺑﺎﺍﻳﻦﺣﺎﻝ ﺗﻌﺪﺩ ﻣﺘﻮﻟﻰ ﮔﺎﻫﻰ ﺍﻭﻗﺎﺕ ﺩﺭﺩﺳــﺮﺁﻓﺮﻳﻦ
ﻣﻨﺼﻮﺭ ﻧﺪﺍﻓﻴﻮﻥ
ﺍﺳــﺖ ،ﺑﺮﻫﻤﻴﻦﺍﺳﺎﺱ ﺳﺎﺯﻣﺎﻥ ﻧﺼﺮ ﻣﻌﺘﻘﺪ ﺍﺳﺖ ﺩﺭﺻﻮﺭﺗﻰﻛﻪ ﺍﻳﻦ ﻧﻬﺎﺩ ﺻﻨﻔﻰ ﺑﻪﻋﻨﻮﺍﻥ
ﻣﺮﺟﻊ ﺻﺪﻭﺭ ﻣﺠﻮﺯ ،ﺳﺎﻣﺎﻧﺪﻫﻰ ﻭ ﻧﻈﺎﺭﺕ ﺑﺮ ﻋﻤﻠﻜﺮﺩ ﺗﻤﺎﻡ ﻓﻌﺎﻻﻥ ﺩﺭ ﻧﻈﺮ ﮔﺮﻓﺘﻪ ﺷﻮﺩ ،ﺗﺎ
ﺣﺪﻭﺩﻯ ﻣﺸــﻜﻞ ﺗﻌﺪﺩ ﻣﺘﻮﻟﻰ ﺍﺯ ﻣﻴﺎﻥ ﺑﺮﺩﺍﺷــﺘﻪ ﺧﻮﺍﻫﺪ ﺷﺪ .ﻧﺒﻮﺩ ﺁﻣﺎﺭ ﻭ ﺍﻃﻼﻋﺎﺕ ﺩﻗﻴﻖ
ﺍﺯ ﻣﻴﺰﺍﻥ ﺳــﺮﻣﺎﻳﻪﻫﺎﻯ ﺩﺍﺧﻠﻰ ﻭ ﺧﺎﺭﺟﻰ ﻭ ﺣﺠﻢ ﺧﺮﻳﺪﻭﻓﺮﻭﺵﻫﺎ ﻣﺸــﻜﻞ ﺩﻳﮕﺮﻯ ﺍﺳﺖ
ﻛــﻪ ﻣﻰﺗﻮﺍﻥ ﺑﻪ ﻛﻤــﻚ ﻗﺎﻧﻮﻥ ﻭ ﺍﻳﺠﺎﺩ ﺩﺭﮔﺎﻫﻰ ﺑﺮﺍﻯ ﺛﺒــﺖ ﻭ ﺿﺒﻂ ﺍﻃﻼﻋﺎﺕ ﺗﺎ ﺣﺪﻭﺩﻯ
ﺁﻥ ﺭﺍ ﺭﻓﻊ ﻛﺮﺩ .ﺑﻪ ﻓﻬﺮﺳــﺖ ﻣﺸــﻜﻼﺕ ﻳﺎﺩﺷــﺪﻩ ﺑﺎﻳﺪ ﺍﻳﻦ ﻣﺸــﻜﻞ ﺭﺍ ﺍﻓﺰﻭﺩ ﻛﻪ ﺑﺮﺍﺳﺎﺱ
ﻗﻮﺍﻧﻴــﻦ ﺑﺎﻧﻜﻰ ،ﻫﻨﻮﺯ ﺍﻳﻦ ﺻﻨﻌﺖ ﺑﻪﻋﻨﻮﺍﻥ ﻳﻚ ﺻﻨﻌﺖ ﺗﻮﻟﻴﺪﻯ ﭘﺬﻳﺮﻓﺘﻪﻧﺸــﺪﻩ ﻭ ﺑﻪ ﺗﺒﻊ
ﺁﻥ ﺩﺭﻳﺎﻓــﺖ ﺗﺴــﻬﻴﻼﺕ ﻧﻴﺰ ﺑﻪ ﻳﻚ ﭼﺎﻟﺶ ﺑﺮﺍﻯ ﻓﻌﺎﻻﻥ ﺍﻳﻦ ﺣﻮﺯﻩ ﺗﺒﺪﻳﻞﺷــﺪﻩ ﺍﺳــﺖ.
ﺍﻟﺒﺘﻪ ﻓﻬﺮﺳــﺖ ﻣﺸــﻜﻼﺗﻰ ﻛﻪ ﺑﻪ ﺩﻟﻴﻞ ﭼﺎﻟﺶﻫﺎﻯ ﻗﺎﻧﻮﻧﻰ ﮔﺮﻳﺒﺎﻥﮔﻴﺮ ﺣﻮﺯﻩ ﻓﺎﻭﺍ ﺷــﺪﻩ
ﻃﻮﻻﻧﻰﺗﺮ ﺍﺯ ﺍﻳﻦ ﺣﺮﻑﻫﺎﺳﺖ ﻭ ﺍﺯ ﺗﺎﻣﻴﻦ ﻣﻨﺎﺑﻊ ﻣﺎﻟﻰ ﺑﺮﺍﻯ ﺳﺮﻣﺎﻳﻪ ﺩﺭ ﮔﺮﺩﺵ ﻭ ﺷﺮﻛﺖ ﺩﺭ
ﻣﻨﺎﻗﺼﺎﺕ ﺗﺎ ﻧﻴﺮﻭﻯ ﺍﻧﺴﺎﻧﻰ ﻭ ﻣﻬﻢﺗﺮ ﺍﺯ ﻫﻤﻪ ﻧﺒﻮﺩ ﺭﮔﻮﻻﺗﻮﺭﻯ ﻣﺴﺘﻘﻞ ﺩﺭ ﻛﻞ ﺻﻨﻌﺖ ﻓﺎﻭﺍ
ﺭﺍ ﺩﺭﺑﺮﻣﻰﮔﻴﺮﺩ .ﺑﺮﺍﻯ ﺭﻓﻊ ﺗﻤﺎﻣﻰ ﺍﻳﻦ ﻣﺸﻜﻼﺕ ﺑﺎﻳﺪ ﺑﻪ ﺩﻧﺒﺎﻝ ﺭﺍﻫﻜﺎﺭﻯ ﻗﺎﻧﻮﻧﻰ ﻭ ﺷﻔﺎﻑ
ﺑﻮﺩ ﺗﺎ ﺑﻪ ﻛﻤﻚ ﺁﻥ ﺩﻳﮕﺮ ﺩﭼﺎﺭ ﭼﺎﻟﺶ ﺗﻌﺪﺩ ﻣﺘﻮﻟﻰ ﻭ ﺗﻔﺴﻴﺮﻫﺎﻯ ﻣﺨﺘﻠﻒ ﺍﺯ ﻗﺎﻧﻮﻥ ﻧﺒﺎﺷﻴﻢ.
ﺑﺎﺯﺍﺭ
ﺩﻭﺷﻨﺒﻪ ﭘﻮﻟﻰ ﻭ ﻣﺎﻟﻰ
ﺗﺠﻬﻴﺰ ﺑﺎﻧﻚﻫﺎﻯ ﻛﺸـﻮﺭ ﺑـﻪ ﺍﻣﻜﺎﻧﺎﺕ ﺍﻟﻜﺘﺮﻭﻧﻴﻜـﻰ ﺑﺎﻧﻜﻰ ﻫﻤﭽـﻮﻥ ﺧﻮﺩﭘﺮﺩﺍﺯﻫﺎ ﻭ
ﻛﺎﺭﺕﻫﺎﻯ ﻋﺎﺑﺮﺑﺎﻧﻚ ﺧﺪﻣﺖ ﺑﺰﺭﮔﻰ ﺑﻪ ﻣﺸـﺘﺮﻳﺎﻥ ﺑﻪ ﺷـﻤﺎﺭ ﻣﻰﺭﻭﺩ ﻛﻪ ﺩﺭ ﺳﺎﻝﻫﺎﻯ
ﮔﺬﺷﺘﻪ ﺗﻮﺍﻧﺴﺘﻪ ﺟﺎﻯ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﻣﻴﺎﻥ ﻣﺮﺩﻡ ﺑﺎﺯ ﻛﻨﺪ .ﭼﺮﺍ ﻛﻪ ﺍﻳﻦ ﺧﺪﻣﺖ ﺍﺯ ﻳﻚ ﺳﻮ،
ﺣﻀﻮﺭ ﻓﻴﺰﻳﻜﻰ ﺍﻓﺮﺍﺩ ﺭﺍ ﺩﺭ ﺷﻌﺐ ﺑﻪ ﺷﻜﻞ ﻗﺎﺑﻞ ﺗﻮﺟﻬﻰ ﻛﺎﻫﺶ ﺩﺍﺩﻩ ﻭ ﺍﺯ ﺳﻮﻯ ﺩﻳﮕﺮ،
ﺯﻫﺮﻩ ﻣﺤﺴﻨﻰﺷﺎﺩ
bazzar@tejaratdaily.comﺣﻤﻞ ﻛﻤﺘﺮ ﭘﻮﻝ ﻭ ﺁﺭﺍﻣﺶ ﻧﺎﺷـﻰ ﺍﺯ ﺁﻥ ﺭﺍ ﺑﺮﺍﻯ ﺍﻓﺮﺍﺩ ﺑﻪ ﺍﺭﻣﻐﺎﻥ ﺁﻭﺭﺩﻩ ﺍﺳـﺖ .ﻫﺮﭼﻨﺪ
ﻛﻪ ﺩﺭ ﺳـﺎﻝﻫﺎﻯ ﺍﺧﻴﺮ ،ﺍﺑﺰﺍﺭﻫﺎﻯ ﺟﺪﻳﺪﻯ ﺩﺭ ﺣـﻮﺯﻩ ﺑﺎﻧﻜﺪﺍﺭﻯ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﻭﺍﺭﺩ ﺑﺎﺯﺍﺭ
ﺷـﺪﻩ ﻭ ﻧﻘـﻞ ﻭ ﺍﻧﺘﻘـﺎﻝ ﭘـﻮﻝ ﻭ ﺍﻧﺠﺎﻡ ﺍﻣـﻮﺭ ﺑﺎﻧﻜﻰ ﻭ ﺧﺮﻳﺪﻫـﺎﻯ ﺭﻭﺯﺍﻧـﻪ ﺭﺍ ﺍﺯ ﻃﺮﻳﻖ
ﻣﻮﺑﺎﻳﻞﺑﺎﻧﻚ ،ﺍﻳﻨﺘﺮﻧﺖﺑﺎﻧﻚ ،ﺩﺳﺘﮕﺎﻩﻫﺎﻯ ﻛﺎﺭﺗﺨﻮﺍﻥ ﻓﺮﻭﺷﮕﺎﻫﻰ ﻭ ...ﻓﺮﺍﻫﻢ ﻛﺮﺩﻩ ﺍﺳﺖ ،ﺍﻣﺎ ﺑﺎ ﺍﻳﻦ ﺣﺎﻝ ،ﺍﻳﻦ
ﺧﺪﻣﺎﺕ ﻧﺘﻮﺍﻧﺴﺘﻪ ﺍﺯ ﺍﺳﺘﻔﺎﺩﻩ ﺍﻓﺮﺍﺩ ﺍﺯ ﺩﺳﺘﮕﺎﻩﻫﺎﻯ ﺧﻮﺩﭘﺮﺩﺍﺯ ﻭ ﻛﺎﺭﺕﻫﺎﻯ ﺑﺎﻧﻜﻰ ﺑﻜﺎﻫﺪ .ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻫﻤﻴﻦ
ﻣﻮﺿﻮﻉ ﻫﻢ ﻫﺴـﺖ ﻛﻪ ﺩﺭ ﺍﻳﺮﺍﻥ ،ﺗﻌﺪﺍﺩ ﺧﻮﺩﭘﺮﺩﺍﺯﻫﺎ ،ﻧﺴـﺒﺖ ﺑﻪ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﻫﺎﻳﻰ ﻛﻪ ﺩﺭ ﺟﻬﺎﻥ ﻭﺟﻮﺩ ﺩﺍﺭﺩ،
ﻓﺮﺍﺗﺮ ﺭﻓﺘﻪ ﺍﺳـﺖ .ﺑﺮﺍﺳـﺎﺱ ﺗﺤﻠﻴﻞﻫﺎﻳﻰ ﻛﻪ ﻭﺟـﻮﺩ ﺩﺍﺭﺩ ،ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ ﺑﻪ ﺍﺯﺍﻯ ﻫـﺮ 100ﻫﺰﺍﺭ ﻧﻔﺮ ﺣﺪﻭﺩ
56ﺧﻮﺩﭘﺮﺩﺍﺯ ﺩﺭ ﻛﺸـﻮﺭ ﻭﺟـﻮﺩ ﺩﺍﺭﺩ ﻛﻪ ﺍﻗﺪﺍﻡ ﺑﻪ ﺍﺭﺍﺋﻪ ﺧﺪﻣﺎﺕ ﻣﻰﻛﻨﻨﺪ ﻛﻪ ﺍﻳـﻦ ﺭﻗﻢ ﺩﺭ ﺩﻧﻴﺎ ،ﺑﻪ ﺍﺯﺍﻯ ﻫﺮ
100ﻫﺰﺍﺭ ﻧﻔﺮ 44ﺧﻮﺩﭘﺮﺩﺍﺯ ﺍﺳـﺖ .ﺑﻪ ﻋﻨﻮﺍﻥ ﻧﻤﻮﻧﻪ ﺩﺭ ﺍﻣﺮﻳﻜﺎ ،ﺣﺪﻭﺩ 425ﻫﺰﺍﺭ ﺧﻮﺩﭘﺮﺩﺍﺯ ﻓﻌﺎﻝ ﻭﺟﻮﺩ ﺩﺍﺭﺩ
ﻛﻪ ﺑﺎ ﻭﺟﻮﺩ ﺟﻤﻌﻴﺖ 322ﻣﻴﻠﻴﻮﻧﻰ ﺍﻳﻦ ﻛﺸﻮﺭ ،ﺑﺮﺍﻯ ﻫﺮ 757ﻧﻔﺮ ﺩﺭ ﺍﻣﺮﻳﻜﺎ ﻳﻚ ﺩﺳﺘﮕﺎﻩ ﺧﻮﺩﭘﺮﺩﺍﺯ ﻭﺟﻮﺩ
ﺩﺍﺭﺩ ،ﺩﺭ ﺣﺎﻟﻰ ﻛﻪ ﺩﺭﺍﻳﺮﺍﻥ ﺑﻪ ﺍﺯﺍﻯ ﺣﺪﻭﺩ ﺩﻭ ﻫﺰﺍﺭ ﻧﻔﺮ ،ﻳﻚ ﺧﻮﺩﭘﺮﺩﺍﺯ ﺩﺭ ﻛﺸـﻮﺭ ﻓﻌﺎﻝ ﺍﺳـﺖ ﻛﻪ ﺑﻴﺸﺘﺮﻳﻦ
ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺧﻮﺩﭘﺮﺩﺍﺯﻫﺎ ﻧﻴﺰ ﺑﻪ ﺩﺭﻳﺎﻓﺖ ﻭﺟﻪ ﻳﺎ ﺍﻧﺘﻘﺎﻝ ﻭﺟﻮﻩ ﻣﺮﺑﻮﻁ ﻣﻰﺷﻮﺩ.
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ﺗﻴﺘﺮ ﺭﻭﺯ
ﻳﺎﺩﺩﺍﺷﺖ
ﺩﺳﺖ ﺍﺳﻜﻨﺎﺱ ﺍﺯ ﻣﺒﺎﺩﻻﺕ
ﺭﻭﺯﺍﻧﻪ ﻛﻮﺗﺎﻩ ﺷﻮﺩ
ﻋﻜﺲ:ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ
ﺍﻣﻜﺎﻧﺎﺕ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺑﺎﻧﻜﻰ ﻓﻘﻂ ﺑﻪ ﺧﻮﺩﭘﺮﺩﺍﺯﻫﺎ ﺧﺘﻢ ﻧﻤﻰﺷﻮﺩ
ﺣﺎﺷﻴﻪ ﻧﺸﻴﻨﻰ ﭘﻮﻝ ﻧﻘﺪ
ﺩﺭ ﺳــﺎﻝﻫﺎﻯ ﮔﺬﺷــﺘﻪ ﺑﺎ ﻭﺭﻭﺩ
ﺍﺑﺰﺍﺭﻫــﺎﻯ ﺍﻟﻜﺘﺮﻭﻧﻴــﻚ ﺑﺎﻧﻜــﻰ،
ﻫﻤﻮﺍﺭﻩ ﺑﺮ ﺧﺎﺭﺝ ﺷــﺪﻥ ﺍﺳﻜﻨﺎﺱ
ﺍﺯ ﻣﺒﺎﺩﻻﺕ ﺭﻭﺯﺍﻧــﻪ ﺍﻓﺮﺍﺩ ﺑﺎ ﻫﺪﻑ
ﻛﺎﻫــﺶ ﻫﺰﻳﻨــﻪ ﭼــﺎپ ﻭ ﺍﻣﺤﺎﻯ
ﺍﺳــﻜﻨﺎﺱ ﺩﺭ ﻛﺸــﻮﺭ ﺗﺎﻛﻴﺪ ﺷﺪﻩ
ﺍﺳــﺖ ،ﭼﻮﻥ ﺍﻳﻦ ﺑﺎﻭﺭ ﻭﺟﻮﺩ ﺩﺍﺭﺩ
ﻣﺤﻤﺪﻣﺮﺍﺩ ﺑﻴﺎﺕ
ﻛــﻪ ﺑﻪ ﺩﻟﻴــﻞ ﻓﺮﻫﻨﮓ ﻧﺎﺩﺭﺳــﺖ
ﻧﮕﻬﺪﺍﺭﻯ ﺍﺳــﻜﻨﺎﺱ ﺩﺭ ﻛﺸــﻮﺭ ،ﻋﻤﺮ ﺍﻳﻦ ﻛﺎﻏﺬﻫﺎﻯ ﻗﻴﻤﺘﻰ
ﺑﺴــﻴﺎﺭ ﻛﻮﺗﺎﻩ ﺷﺪﻩ ﻭ ﺳــﺎﻻﻧﻪ ﻣﻴﻠﻴﻮﻥﻫﺎ ﺗﻮﻣﺎﻥ ﺻﺮﻑ ﭼﺎپ ﻭ
ﺍﻣﺤﺎﻯ ﺍﺳــﻜﻨﺎﺱ ﺩﺭ ﻛﺸﻮﺭ ﻣﻰﺷــﻮﺩ ﻛﻪ ﺍﻳﻦ ﻣﺒﺎﻟﻎ ﻫﻨﮕﻔﺖ
ﻣﻰﺗﻮﺍﻧــﺪ ﺑــﺮﺍﻯ ﭘﻴﺸــﺒﺮﺩ ﺍﻗﺘﺼﺎﺩ ﻭ ﺗﻮﺳــﻌﻪ ﻛﺸــﻮﺭ ﺑﻪ ﻛﺎﺭ
ﮔﺮﻓﺘﻪ ﺷــﻮﺩ .ﺍﻣﺎ ﺍﻳﻦ ﺷــﺮﺍﻳﻂ ﺩﺭﺣﺎﻟﻰ ﺍﺳﺖ ﻛﻪ ﻣﺮﺩﻡ ﻫﻨﻮﺯ
ﺩﺭ ﻣﺒﺎﺩﻻﺕ ﺭﻭﺯﻣﺮﻩﺷــﺎﻥ ﺍﺯ ﺍﺳــﻜﻨﺎﺱ ﺍﺳــﺘﻔﺎﺩﻩ ﻣﻰﻛﻨﻨﺪ ﻭ
ﺑﻬﺮﻩﮔﻴﺮﻯ ﺍﺯ ﺩﺳــﺘﮕﺎﻩﻫﺎﻯ ﺧﻮﺩﭘﺮﺩﺍﺯ ﺑﻴﺶ ﺍﺯ ﺳﺎﻳﺮ ﺍﺑﺰﺍﺭﻫﺎﻯ
ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺑﺎﻧﻜﻰ ﺍﻧﺠﺎﻡ ﻣﻰﺷﻮﺩ.
ﺧﻮﺩﭘﺮﺩﺍﺯﻫﺎ ﻫﻤﭽﻨﺎﻥ ﻣﺤﺒﻮﺑﻨﺪ
ﻣﺤﻤﺪﻣــﺮﺍﺩ ﺑﻴــﺎﺕ ،ﻣﺪﻳﺮﻋﺎﻣــﻞ ﻣﺮﻛﺰ ﻓﺎﺑــﺎ ﺩﺭﺍﻳﻦﺑﺎﺭﻩ ﺩﺭ
ﮔﻔﺖﻭﮔــﻮ ﺑﺎ »ﮔﺴــﺘﺮﺵ ﺗﺠــﺎﺭﺕ« ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜــﻪ ﻭﺿﻌﻴﺖ
ﻛﺸــﻮﺭﻣﺎ ﺍﺯ ﺣﻴﺚ ﺗﻌﺪﺍﺩ ﺧﻮﺩﭘﺮﺩﺍﺯ ،ﻧﺴﺒﺖ ﺑﻪ ﺳﺮﺍﻧﻪ ﺟﻤﻌﻴﺖ
ﻭ ﺷــﺎﺧﺼﻪﻫﺎﻯ ﺟﻬﺎﻧــﻰ ﭼﻨــﺪﺍﻥ ﻫﻢ ﻧﺎﻣﺘﻨﺎﺳــﺐ ﻧﻴﺴــﺖ
ﮔﻔﺖ :ﻣﺸــﻜﻠﻰ ﻛــﻪ ﺩﺭ ﺣﺎﻝ ﺣﺎﺿــﺮ ﻭﺟــﻮﺩ ﺩﺍﺭﺩ ،ﺗﻮﺯﻳﻊ ﻭ
ﭘﺮﺍﻛﻨﺪﮔﻰ ﭘﺎﻳﺎﻧﻪﻫﺎﻯ ﺧﻮﺩﭘﺮﺩﺍﺯ ﺍﺳﺖ .ﺑﻪﻋﻨﻮﺍﻥ ﻧﻤﻮﻧﻪ ﻣﻨﺎﻃﻖ
ﻛﻢﺑﺮﺧــﻮﺭﺩﺍﺭ ﺩﺭ ﺣــﺎﻝ ﺣﺎﺿــﺮ ﺍﺯ ﺧﻮﺩﭘﺮﺩﺍﺯﻫــﺎﻯ ﻛﻤﺘﺮﻯ
ﺑﺮﺧﻮﺭﺩﺍﺭﻧﺪ ﻭ ﺑﻴﺸﺘﺮ ﺍﻳﻦ ﺩﺳﺘﮕﺎﻩﻫﺎ ﺩﺭ ﻣﺮﺍﻛﺰ ﺗﺠﺎﺭﻯ ﻣﺘﻤﺮﻛﺰ
ﺷﺪﻩﺍﻧﺪ .ﺍﻭ ﺑﺎ ﺗﺎﻛﻴﺪ ﺑﺮﺍﻳﻨﻜﻪ ﺩﺭ ﺗﻮﺯﻳﻊ ﭘﺮﺍﻛﻨﺪﮔﻰ ﺩﺳﺘﮕﺎﻩﻫﺎﻯ
ﺧﻮﺩﭘــﺮﺩﺍﺯ ،ﻧﻴﺎﺯ ﺑﻪ ﺑﺎﺯﻧﮕﺮﻯ ﺩﺍﺭﻳــﻢ ﺍﻓﺰﻭﺩ :ﺍﻣﺎ ﺍﺯ ﻟﺤﺎﻅ ﺗﻌﺪﺍﺩ
ﻣﻰﺗﻮﺍﻥ ﮔﻔﺖ ﺍﺭﻗﺎﻣﻰ ﻛﻪ ﺍﻋﻼﻡ ﻣﻰﺷﻮﺩ ،ﻣﺘﻨﺎﺳﺐ ﺑﺎ ﻭﺿﻌﻴﺖ
ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯﺍﻳﻦ ﺩﺳﺘﮕﺎﻩﻫﺎﺳﺖ .ﻭﻯ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ
ﻣﺮﺩﻡ ﺑﻪ ﺟﺎﻯ ﺍﺳﺘﻔﺎﺩﻩ ﺑﻴﺸﺘﺮ ﺍﺯ ﺧﻮﺩﭘﺮﺩﺍﺯﻫﺎ ﺑﻪ ﺳﻤﺖ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ
ﻣﻮﺑﺎﻳﻞ ﻭ ﺗﻠﻔﻦ ﺑﺎﻧﻚ ﺣﺮﻛﺖ ﻛﻨﻨﺪ
ﺑﺎﻳﺪ ﺑﺮﺍﻯ ﺧﺪﻣﺎﺕ ﻧﻘﺪ ،ﻫﺰﻳﻨﻪ ﺍﻳﺠﺎﺩ ﺷﻮﺩ ﺗﺎ ﻣﺮﺩﻡ ﺗﺮﺟﻴﺢﺷﺎﻥ ﺍﻳﻦ
ﺑﺎﺷﺪ ﻛﻪ ﺍﺯ ﺍﺑﺰﺍﺭﻫﺎﻯ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺑﺎﻧﻜﻰ ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﻨﺪ
ﺧﻮﺩﭘﺮﺩﺍﺯ ﺣﺘﻰ ﺑﺎ ﻭﺭﻭﺩ ﺍﺑﺰﺍﺭﻫــﺎﻯ ﺩﻳﮕﺮ ﺑﺎﻧﻜﻰ ،ﻣﺤﺒﻮﺑﻴﺘﺶ
ﻛﻢ ﻧﺸــﺪﻩ ﺍﺳــﺖ ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﺩﺭ ﺣﺎﻝ ﺣﺎﺿــﺮ ﮔﺰﻳﻨﻪﻫﺎﻯ
ﻣﺨﺘﻠﻔﻰ ﺭﻭﻯ ﺩﺳﺘﮕﺎﻩﻫﺎﻯ ﺧﻮﺩﭘﺮﺩﺍﺯ ﺗﻌﺒﻴﻪ ﺷﺪﻩ ﻛﻪ ﻣﻰﺗﻮﺍﻥ
ﻋﻼﻭﻩ ﺑﺮ ﺩﺭﻳﺎﻓﺖ ﭘﻮﻝ ﻧﻘﺪ ،ﺍﺯ ﺁﻥ ﺑﻬﺮﻩ ﺑﺮﺩ ﻭ ﺍﺯﺍﻳﻦﺭﻭ ﺍﺳﺘﻔﺎﺩﻩ
ﺍﺯ ﺧﻮﺩﭘﺮﺩﺍﺯﻫﺎ ﻫﻤﭽﻨﺎﻥ ﻭﺟﻮﺩ ﺩﺍﺭﺩ .ﺍﻣﺎ ﺑﻪ ﻫﺮﺣﺎﻝ ﺑﺎﻳﺪ ﺗﺎﻛﻴﺪ
ﻛﻨﻢ ﻛﻪ ﺭﻭﻧﺪ ﻣﻮﺛﺮﺗﺮ ﺍﻳﻦ ﺍﺳــﺖ ﻛﻪ ﻣﺮﺩﻡ ﺑﻪ ﺟﺎﻯ ﺍﺳــﺘﻔﺎﺩﻩ
ﺑﻴﺸــﺘﺮ ﺍﺯ ﺧﻮﺩﭘﺮﺩﺍﺯﻫﺎ ﻭ ﺩﺳﺘﮕﺎﻩﻫﺎﻯ ﻛﺎﺭﺗﺨﻮﺍﻥ ﻓﺮﻭﺷﮕﺎﻫﻰ،
ﺑﻪ ﺳــﻤﺖ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﻣﻮﺑﺎﻳﻞ ﻭ ﺗﻠﻔﻦ ﺑﺎﻧﻚ ﺣﺮﻛﺖ ﻛﻨﻨﺪ ﺗﺎ
ﺩﺭﺍﻳﻦ ﺭﺍﺳــﺘﺎ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﭘﻮﻝ ﻧﻘﺪ ﻧﻴﺰ ﺩﺭ ﻣﺒــﺎﺩﻻﺕ ﺭﻭﺯﺍﻧﻪ
ﺍﻓﺮﺍﺩ ﻛﻤﺘﺮ ﺷﻮﺩ.
ﻧﺎﭼﺎﺭﻳﻢ ﺧﻮﺩﭘﺮﺩﺍﺯﻫﺎ ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﺩﻫﻴﻢ
ﻋﻠﻴﺮﺿﺎ ﺳــﻔﻴﺪﭘﻮﺭ ،ﻳﻜﻰ ﺍﺯ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﺣﻮﺯﻩ ﺑﺎﻧﻜﺪﺍﺭﻯ
ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺩﺭ ﺍﻳﻦﺑﺎﺭﻩ ﺩﺭﮔﻔﺖﻭﮔﻮ ﺑﺎ »ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ« ﺑﺎ
ﺑﻴــﺎﻥ ﺍﻳﻨﻜﻪ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺧﻮﺩﭘﺮﺩﺍﺯﻫﺎ ﻭ ﭘﻮﻝ ﻧﻘﺪ ﺩﺭ ﻛﺸــﻮﺭ،
ﺑﻪ ﻋﺎﻣــﻞ ﻣﻬﻤﻰ ﺑﺎ ﻋﻨﻮﺍﻥ ﻓﺮﻫﻨﮓﺳــﺎﺯﻯ ﺑﺮﻣﻰﮔﺮﺩﺩ ﮔﻔﺖ:
ﺩﺭﺣﺎﻝﺣﺎﺿﺮ ﻣﺎ ﺑﺎ ﺩﻭ ﻗﺸﺮ ﻣﺘﻔﺎﻭﺕ ﺳﻨﻰ ﺩﺭ ﻛﺸﻮﺭ ﻣﻮﺍﺟﻪﺍﻳﻢ،
ﻗﺸﺮ ﺟﻮﺍﻥ ﻛﻪ ﺭﺍﺣﺖﺗﺮ ﺑﻪ ﺳﻤﺖ ﺑﺎﻧﻜﺪﺍﺭﻯ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﻫﺪﺍﻳﺖ
ﻣﻰﺷــﻮﻧﺪ ﻭ ﻗﺸﺮﻯ ﻛﻪ ﻣﺴﻦﺗﺮ ﻫﺴــﺘﻨﺪ ﻭ ﺷﺎﻳﺪ ﺑﻪ ﺍﺑﺰﺍﺭﻫﺎﻯ
ﺍﻟﻜﺘﺮﻭﻧﻴــﻚ ﺑﺎﻧﻜﻰ ﭼﻨﺪﺍﻥ ﺍﻋﺘﻤﺎﺩ ﻧﺪﺍﺭﻧﺪ ﻭ ﺭﺍﺿﻰ ﻛﺮﺩﻥ ﺍﻳﻦ
ﻗﺸــﺮ ﺑﺮﺍﻯ ﺍﺳﺘﻔﺎﺩ ﺍﺯﺍﻳﻦ ﺍﺑﺰﺍﺭﻫﺎ ﺑﺴــﻴﺎﺭ ﺳﺨﺖﺗﺮ ﺍﺳﺖ .ﺍﻭ ﺑﺎ
ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺩﺭ ﺳﺎﻳﺮ ﻛﺸﻮﺭﻫﺎ ﻫﻢ ﺑﻪ ﻫﻤﻴﻦ ﺷﻜﻞ
ﺑﻮﺩﻩ ﺍﺳــﺖ ﮔﻔﺖ :ﺍﻣﺎ ﺗﻔﺎﻭﺗﻰ ﻛﻪ ﻣﺎ ﺑﺎ ﺳــﺎﻳﺮ ﻛﺸﻮﺭﻫﺎ ﺩﺭﺍﻳﻦ
ﻣﺒﺤﺚ ﺩﺍﺭﻳﻢ ،ﺍﻳﻦ ﺍﺳــﺖ ﻛﻪ ﺩﺭ ﺑﺎﻧﻜﺪﺍﺭﻯ ﺩﻧﻴﺎ؛ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ
ﺧﺪﻣــﺎﺕ ﻧﻘﺪ ﻫﺰﻳﻨﻪﺯﺍﺳــﺖ ﺩﺭﺣﺎﻟﻰ ﻛﻪ ﺩﺭ ﺍﻳــﺮﺍﻥ ﺧﺪﻣﺎﺕ
ﻧﻘــﺪ ﻫﺰﻳﻨﻪﺍﻯ ﺑﺮﺍﻯ ﺍﻓــﺮﺍﺩ ﻧﺪﺍﺭﺩ ﻭ ﺑﻪ ﺟــﺎﻯ ﺁﻥ ﺍﺯ ﺧﺪﻣﺎﺕ
ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﻫﺰﻳﻨﻪ ﺩﺭﻳﺎﻓﺖ ﻣﻰﺷﻮﺩ .ﻭﻯ ﻣﻌﺘﻘﺪ ﺍﺳﺖ :ﻫﺮﭼﻨﺪ
ﻛﻪ ﺩﺭﻳﺎﻓــﺖ ﻛﺎﺭﻣﺰﺩ ﺍﺯ ﺧﺪﻣﺎﺕ ﺍﻟﻜﺘﺮﻭﻧﻴــﻚ ﺑﺎﻧﻜﻰ ﺩﺭ ﻫﻤﻪ
ﺟﺎﻯ ﺩﻧﻴﺎ ﺍﻧﺠﺎﻡ ﻣﻰﺷــﻮﺩ ﺍﻣﺎ ﺯﻣﺎﻧــﻰ ﻛﻪ ﺧﺪﻣﺎﺕ ﻧﻘﺪ ﻫﺰﻳﻨﻪ
ﻧﺪﺍﺷﺘﻪ ﺑﺎﺷﺪ ،ﺷﺮﺍﻳﻂ ﺿﺪ ﻭ ﻧﻘﻴﻀﻰ ﺭﺍ ﺍﻳﺠﺎﺩ ﻣﻰﻛﻨﺪ.
ﺑــﻪ ﮔﻔﺘﻪ ﻭﻯ ﺗــﺎ ﺯﻣﺎﻧﻰ ﻛﻪ ﺍﺳــﺘﺮﺍﺗﮋﻯ ﻛﺸــﻮﺭ ﺩﺭ ﺣﻮﺯﻩ
ﺧﺪﻣﺎﺕ ﺑﺎﻧﻜﻰ ﺑﻪ ﺍﻳﻦ ﺳــﻤﺖ ﺣﺮﻛﺖ ﻧﻜﻨﺪ ﻛﻪ ﺩﺭ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ
ﺧﺪﻣﺎﺕ ﻧﻘﺪ ،ﻫﺰﻳﻨﻪﺍﻯ ﺗﺤﻤﻴﻞ ﺷــﻮﺩ ،ﺑﻪﻃﻮﺭﺣﺘﻢ ﺍﻗﺒﺎﻝ ﻻﺯﻡ
ﺍﺯ ﺧﺪﻣﺎﺕ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺑﺎﻧﻜﻰ ﺍﻳﺠﺎﺩ ﻧﺨﻮﺍﻫﺪ ﺷﺪ ﻭ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ
ﺧﻮﺩﭘﺮﺩﺍﺯﻫــﺎ ﺑﺮﺍﻯ ﺩﺭﻳﺎﻓﺖ ﻭﺟﻪ ﻫﻤﭽﻨــﺎﻥ ﺟﺬﺍﺑﻴﺖ ﺧﻮﺩ ﺭﺍ
ﺣﻔﻆ ﺧﻮﺍﻫﺪ ﻛﺮﺩ.
ﺍﻳﻦ ﻛﺎﺭﺷــﻨﺎﺱ ﺑﺎ ﺗﺎﻛﻴﺪ ﺑﺮﺍﻳﻨﻜﻪ ﺑﺎﻳــﺪ ﺑﺮﺍﻯ ﺧﺪﻣﺎﺕ ﻧﻘﺪ،
ﻫﺰﻳﻨــﻪ ﺍﻳﺠﺎﺩ ﺷــﻮﺩ ﺗﺎ ﻣﺮﺩﻡ ﺗﺮﺟﻴﺢﺷــﺎﻥ ﺍﻳﻦ ﺑﺎﺷــﺪ ﻛﻪ ﺍﺯ
ﺍﺑﺰﺍﺭﻫﺎﻯ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺑﺎﻧﻜﻰ ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﻨﺪ ﺍﻓﺰﻭﺩ :ﺿﻤﻦ ﺍﻳﻨﻜﻪ
ﺑﺎﻳﺪ ﺗﻮﺿﻴﺢ ﺑﻴﺸــﺘﺮﻯ ﺩﺭ ﺭﺍﺑﻄﻪ ﺑﺎ ﻫﺰﻳﻨﻪﻫﺎﻯ ﺍﺳــﻜﻨﺎﺱ ﺑﻪ
ﻣﺮﺩﻡ ﺩﺍﺩﻩ ﺷــﻮﺩ ﺗﺎ ﻣﺮﺩﻡ ﺑﺪﺍﻧﻨﺪ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺍﺳــﻜﻨﺎﺱ ﭼﻪ
ﻫﺰﻳﻨــﻪ ﺑﺎﻻﻳــﻰ ﺭﺍ ﺑﻪ ﺍﻗﺘﺼــﺎﺩ ﺗﺤﻤﻴﻞ ﻣﻰﻛﻨﺪ .ﺳــﻔﻴﺪﭘﻮﺭ
ﻫﻤﭽﻨﻴﻦ ﺩﺭ ﺭﺍﺑﻄﻪ ﺑﺎ ﻧﺴــﺒﺖ ﺗﻌــﺪﺍﺩ ﺧﻮﺩﭘﺮﺩﺍﺯﻫﺎ ﺩﺭﺍﻳﺮﺍﻥ ﻭ
ﺳــﺎﻳﺮ ﻛﺸــﻮﺭﻫﺎ ﮔﻔﺖ :ﺍﮔﺮ ﺗﻌﺪﺍﺩ
ﺧﻮﺩﭘﺮﺩﺍﺯﻫــﺎ ﻧﺴــﺒﺖ ﺑــﻪ ﺳــﺎﻳﺮ
ﻛﺸﻮﺭﻫﺎ ﺑﻪ ﺗﻨﺎﺳﺐ ﺟﻤﻌﻴﺖ ﺑﺎﻻﺗﺮ
ﺍﺳــﺖ ،ﭼﺎﺭﻩﺍﻯ ﺟﺰ ﺍﻳﻦ ﺷــﺮﺍﻳﻂ
ﻧﺪﺍﺭﻳــﻢ ،ﭼﻮﻥ ﺩﺭ ﺷــﺮﺍﻳﻂ ﻓﻌﻠﻰ
ﺍﺳﺘﺮﺍﺗﮋﻯ ﻛﻼﻧﻰ ﻛﻪ ﺩﺭﺍﻳﻦ ﺣﻮﺯﻩ
ﻭﺟــﻮﺩ ﺩﺍﺭﺩ ﺍﻳﺠــﺎﺏ ﻣﻰﻛﻨﺪ ﻛﻪ
ﻋﻠﻴﺮﺿﺎ ﺳﻔﻴﺪﭘﻮﺭ
ﻣﺮﺩﻡ ﺍﺯﺍﻳﻦ ﺩﺳﺘﮕﺎﻩﻫﺎ ﺑﻬﺮﻩ ﺑﺒﺮﻧﺪ.
ﺑﻪﻋﻨﻮﺍﻥ ﻧﻤﻮﻧﻪ ﺩﺭ ﺳﺎﻳﺮ ﻛﺸﻮﺭﻫﺎ؛ ﭘﻮﻟﻰ ﻛﻪ ﻣﺮﺩﻡ ﺍﺯ ﺧﻮﺩﭘﺮﺩﺍﺯ
ﻣﻰﮔﻴﺮﻧــﺪ ،ﺭﻗﻢ ﭼﻨﺪﺍﻥ ﺑﺎﻻﻳﻰ ﻧﻴﺴــﺖ ﺩﺭﺣﺎﻟﻰ ﻛﻪ ﺩﺭﺍﻳﺮﺍﻥ
ﺍﻳــﻦ ﻣﻴﺰﺍﻥ ﺗﺎ 200ﻫﺰﺍﺭ ﺗﻮﻣﺎﻥ ﻭ ﺩﺭ ﺑﺮﺧﻰ ﺑﺎﺯﻩﻫﺎﻯ ﺯﻣﺎﻧﻰ ﺗﺎ
500ﻫﺰﺍﺭ ﺗﻮﻣﺎﻥ ﻫﻢ ﻣﻰﺭﺳﺪ ﻛﻪ ﺍﻳﻦ ﭼﻨﺪﺍﻥ ﻣﻨﻄﻘﻰ ﻧﻴﺴﺖ.
ﺳﺨﻦ ﺁﺧﺮ
ﺩﺭ ﺷﺮﺍﻳﻄﻰ ﻛﻪ ﻫﺰﻳﻨﻪ ﭼﺎپ ﻭ ﻧﮕﻬﺪﺍﺭﻯ ﺍﺳﻜﻨﺎﺱ
ﺩﺭ ﻛﺸــﻮﺭ ﺑﺎﻻﺳــﺖ ﻭ ﺟﺎﺑﻪﺟﺎﻳــﻰ ﭘــﻮﻝ ﺧﻄﺮﺍﺕ ﻭ
ﺭﻳﺴﻚ ﺑﺴﻴﺎﺭﻯ ﺑﺎ ﺧﻮﺩ ﺑﻪ ﻫﻤﺮﺍﻩ ﺩﺍﺭﺩ ،ﺑﻨﺎﺑﺮﺍﻳﻦ ﺑﺎﻳﺪ
ﺩﺭ ﺟﻬﺘﻰ ﺣﺮﻛﺖ ﻛﺮﺩ ﻛﻪ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺍﺳــﻜﻨﺎﺱ ﻭ
ﺳﻜﻪ ﺩﺭ ﭼﺮﺧﻪ ﺍﻗﺘﺼﺎﺩﻯ ﺗﺎ ﺣﺪ ﻗﺎﺑﻞ ﺗﻮﺟﻬﻰ ﻛﺎﻫﺶ
ﻳﺎﺑﺪ ﻭ ﺍﺑﺰﺍﺭﻫﺎﻯ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺑﺎﻧﻜﻰ ﺟﺎﻳﮕﺰﻳﻦ ﻣﺒﺎﺩﻻﺕ
ﺳﻨﺘﻰ ﺷﻮﺩ .ﺩﺭﺣﺎﻝﺣﺎﺿﺮ ﺷﺮﺍﻳﻂ ﺑﺴﻴﺎﺭ ﺧﻮﺑﻰ ﺑﺮﺍﻯ
ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻰ ﻛﺮﺩﻥ ﻣﺒﺎﺩﻻﺕ ﭘﻮﻟﻰ ﻓﺮﺍﻫﻢ ﺍﺳــﺖ ﻭ ﺑﺎ
ﺗﻼﺵﻫﺎﻳﻰ ﻛﻪ ﺩﺭ ﺍﻳﻦ ﺳــﺎﻝﻫﺎ ﺍﻧﺠﺎﻡ ﺷﺪﻩ ،ﻣﻰﺗﻮﺍﻥ
ﺣﺮﻛﺖ ﺑﻪ ﺍﻳﻦ ﺳــﻤﺖ ﺭﺍ ﺗﺴــﺮﻳﻊ ﻛﺮﺩ .ﻛﺎﺭﺷﻨﺎﺳﺎﻥ
ﺩﺭﺍﻳﻦ ﺭﺍﺑﻄﻪ ﺗﺎﻛﻴﺪ ﺩﺍﺭﻧﺪ ﻛﻪ ﺍﻃﻼﻉﺭﺳــﺎﻧﻰ ﺑﻴﺸﺘﺮ ﻭ
ﻓﺮﻫﻨﮓﺳــﺎﺯﻯ ﺩﺭﺳﺖ ﺩﺭ ﺗﻮﺳــﻌﻪ ﺑﺨﺶ ﺑﺎﻧﻜﺪﺍﺭﻯ
ﺍﻟﻜﺘﺮﻭﻧﻴــﻚ ﺑﺎﻳﺪ ﻣﻮﺭﺩ ﺗﻮﺟﻪ ﻭﻳــﮋﻩﺍﻯ ﻗﺮﺍﺭ ﮔﻴﺮﺩ ﺗﺎ
ﺍﻫﺪﺍﻑ ﻣﺪ ﻧﻈﺮ ﺩﺭ ﺍﻳﻦ ﺭﺍﺳﺘﺎ ﻣﺤﻘﻖ ﺷﻮﺩ.
ﻋﻈﻴﻢ ﻗﻴﭽﻰﺳﺎﺯ ﺩﺭ ﻧﺸﺴﺖ ﺧﺒﺮﻯ ﭘﻴﺶ ﺍﺯ ﻓﺘﺢ ﻟﻮﺗﺴﻪ:
#ﺍﻳﺮﺍﻥ_ﺑﺎﻻ ،ﺑﺎﻧﻚ ﺳﺎﻣﺎﻥ ﺑﺎ ﺣﻤﺎﻳﺖ ﺧﻮﺩ ،ﻣﺮﺍ ﺩﺭ ﺑﺎﻻ ﺭﻓﺘﻦ ﭘﺮﭼﻢ ﻛﺸﻮﺭﻣﺎﻥ ﺩﺭ ﺩﻧﻴﺎ
ﻭ ﻣﻄﺮﺡ ﻛﺮﺩﻥ ﻧﺎﻡ ﺍﻳﺮﺍﻥ ﻫﻤﺮﺍﻫﻰ ﻣﻰﻛﻨﺪ .ﺑﻪ ﻃﻮﺭ ﻛﻠﻰ ،ﻫﺪﻑ ﻣﺸﺘﺮﻙ ﻣﻦ ﻭ ﺑﺎﻧﻚ
ﺳﺎﻣﺎﻥ ﺍﺯ ﺍﻳﻦ ﻫﻤﺮﺍﻫﻰ ،ﺍﺭﺗﻘﺎﻯ ﺟﺎﻳﮕﺎﻩ ﻭﺭﺯﺵ ﻗﻬﺮﻣﺎﻧﻰ ﺩﺭ ﺭﺷﺘﻪ ﻛﻮﻫﻨﻮﺭﺩﻯ ﺍﺳﺖ.
ﺍﻳﻦ ﻛﻮﻫﻨﻮﺭﺩ ﺳﺮﺷــﻨﺎﺱ ﻛﺸــﻮﺭﻣﺎﻥ ﮔﻔﺖ :ﺩﺭ ﻫﻤﻪ ﺭﺷﺘﻪﻫﺎ ﻭﺭﺯﺷﻜﺎﺭﺍﻥ ﺯﺣﻤﺎﺕ
ﺯﻳﺎﺩﻯ ﻣﻰﻛﺸــﻨﺪ ﻭ ﺩﺭ ﺍﻟﻤﭙﻴﻚ ﭼﻨﺪ ﺻﺪ ﻣﺪﺍﻝ ﺗﻮﺯﻳﻊ ﻣﻰﺷــﻮﺩ ،ﺍﻣﺎ ﺩﺭ ﻛﻮﻫﻨﻮﺭﺩﻯ
ﻓﻘــﻂ 34ﻧﻔﺮ ﻗﻠﻞ ﺑﺎﻻﻯ 8ﻫﺰﺍﺭ ﻣﺘﺮ ﺭﺍ ﺻﻌﻮﺩ ﻛﺮﺩﻩﺍﻧﺪ .ﺩﺭ ﺍﻳﻦ ﺑﻴﻦ ﻫﻢ ﺗﻨﻬﺎ 15ﻧﻔﺮ
ﺑﺪﻭﻥ ﺍﻛﺴــﻴﮋﻥ ﻭ ﺑﺎﺭﺑﺮ ﻛﺎﺭﺷــﺎﻥ ﺭﺍ ﺍﻧﺠﺎﻡ ﺩﺍﺩﻩﺍﻧﺪ .ﺍﻓﺘﺨﺎﺭ ﻛﻮﻫﻨﻮﺭﺩﻯ ﻛﺸــﻮﺭﻣﺎﻥ ﺩﺭ
ﭘﺎﺳﺦ ﺑﻪ ﺍﻳﻦ ﭘﺮﺳﺶ ﻛﻪ ﺷﺮﺍﻳﻂ ﺑﺪﻧﻰﺗﺎﻥ ﺑﺮﺍﻯ ﻛﻮﻫﻨﻮﺭﺩﻯ ﭼﮕﻮﻧﻪ ﺍﺳﺖ ،ﮔﻔﺖ :ﺳﺎﻝ
ﮔﺬﺷــﺘﻪ 220ﻧﻔﺮ ﺍﻭﺭﺳــﺖ ﺭﺍ ﻓﺘﺢ ﻛﺮﺩﻧﺪ ﻭ ﺗﻨﻬﺎ ﻣﻦ ﺑﻮﺩﻡ ﻛﻪ ﺑﺪﻭﻥ ﺍﻛﺴﻴﮋﻥ ﺭﻓﺘﻢ.
ﻭﻗﺘﻰ ﺩﺭ ﺁﻥ ﺑﺎﻻ ﺍﻛﺴﻴﮋﻥ ﺍﺳﺘﻔﺎﺩﻩ ﻣﻰﻛﻨﻴﺪ ،ﺍﺭﺗﻔﺎﻉ ﺑﺮﺍﻯﺗﺎﻥ 2ﻫﺰﺍﺭ ﻣﺘﺮ ﻛﻤﺘﺮ ﻣﻰﺷﻮﺩ
ﻳــﺎ ﺍﮔﺮ ﺑﺎﺭﺑﺮ ﺑﺒﺮﻳﺪ ﻫﻤﻪﭼﻴﺰﺗﺎﻥ ﺭﺍ ﺁﻣﺎﺩﻩ ﻣﻰﻛﻨﺪ .ﺻﻌﻮﺩ ﻣﻦ ﺑﺪﻭﻥ ﺍﻛﺴــﻴﮋﻥ ﺑﻪ ﺍﻳﻦ
ﺧﺎﻃﺮ ﺍﺳﺖ ﻛﻪ ﻣﻰﺧﻮﺍﻫﻢ ﻛﺎﺭﻡ ﺭﺍ ﺑﻪ ﺑﻬﺘﺮﻳﻦ ﻧﺤﻮ ﻭ ﺩﺭ ﺷﺄﻥ ﻧﺎﻡ ﺍﻳﺮﺍﻥ ﺍﻧﺠﺎﻡ ﺩﻫﻢ.
ﺗﻘﺎﺭﻥ ﺁﻏﺎﺯ ﺳﻔﺮ ﻋﻈﻴﻢ ﺑﺎ ﺭﻭﺯ ﻣﺮﺩ
ﺑﺮﺍﺳــﺎﺱ ﺍﻳﻦ ﮔﺰﺍﺭﺵ ،ﺩﺭ ﺍﻳﻦ ﻧﺸﺴــﺖ ﺳــﻴﺪﺍﺣﻤﺪ ﻃﺎﻫﺮﻯ ﺑﻬﺒﻬﺎﻧﻰ ،ﻣﺪﻳﺮﻋﺎﻣﻞ
ﺑﺎﻧﻚ ﺳــﺎﻣﺎﻥ ﺩﺭ ﺳــﺨﻨﺎﻥ ﻛﻮﺗﺎﻫﻰ ﺗﻘﺎﺭﻥ ﺁﻏﺎﺯ ﺳﻔﺮ ﻋﻈﻴﻢ ﻗﻴﭽﻰﺳﺎﺯ ﺑﺮﺍﻯ ﺻﻌﻮﺩ ﺑﻪ
ﺁﺧﺮﻳــﻦ ﻗﻠــﻪ ﺑﺎ ﻣﻴﻼﺩ ﺍﻣﺎﻡ ﻋﻠﻰ)ﻉ( ﻭ ﺭﻭﺯ ﻣﺮﺩ ﺭﺍ ﺑﻪ ﻓــﺎﻝ ﻧﻴﻚ ﮔﺮﻓﺖ ﻭ ﺍﻓﺰﻭﺩ :ﺑﺎﻋﺚ
ﺍﻓﺘﺨﺎﺭ ﻭ ﻣﺴــﺮﺕ ﺑﺎﻧﻚ ﺳﺎﻣﺎﻥ ﺍﺳــﺖ ﻛﻪ ﺑﺎ ﻳﻚ ﺟﻮﺍﻥ ﺳﺨﺘﻜﻮﺵ ﻭ ﭘﺮﺗﻼﺵ ﺩﺭ ﺭﺍﻩ
ﺍﻓﺘﺨﺎﺭﺁﻓﺮﻳﻨــﻰ ﻫﻤﺮﺍﻫﻰ ﻛﻨﻴــﻢ ﻭ ﺍﻣﻴﺪﻭﺍﺭﻳﻢ ﺑﺘﻮﺍﻧﺪ ،ﺑﺎ ﺍﻳﻦ ﺻﻌــﻮﺩ ﻭ ﻭﺍﺭﺩ ﻛﺮﺩﻥ ﻧﺎﻡ
ﻛﺸﻮﺭﻣﺎﻥ ﺩﺭ ﺑﺎﺷﮕﺎﻩ 8ﻫﺰﺍﺭ ﻣﺘﺮﻯﻫﺎﻯ ﻛﻮﻫﻨﻮﺭﺩﻯ ﺟﻬﺎﻥ ،ﻣﺮﺩﻡ ﺭﺍ ﺷﺎﺩﻣﺎﻥ ﻛﻨﺪ.
ﻗﺮﺍﺭﺩﺍﺩ 2ﺳﺎﻟﻪ ﺑﺎﻧﻚ ﺳﺎﻣﺎﻥ ﺑﺎ ﻗﻴﭽﻰﺳﺎﺯ
ﺩﺭ ﺑﺨــﺶ ﺩﻳﮕــﺮﻯ ﺍﺯ ﺍﻳﻦ ﻧﺸﺴــﺖ ﺧﺒﺮﻯ ،ﻣﻨﺼﻮﺭ ﻣﻮﻣﻨﻰ ،ﻣﺪﻳــﺮ ﺭﻭﺍﺑﻂ ﻋﻤﻮﻣﻰ ﻭ
ﺻﺪﺍﻯ ﻣﺸــﺘﺮﻳﺎﻥ ﺑﺎﻧﻚ ﺳــﺎﻣﺎﻥ ﺩﺭ ﺳﺨﻨﺎﻧﻰ ،ﺑﺎ ﺍﺷﺎﺭﻩ ﺑﻪ ﺳﺎﺑﻘﻪ ﺣﻤﺎﻳﺖ ﺑﺎﻧﻚ ﺳﺎﻣﺎﻥ ﺍﺯ
ﻭﺭﺯﺵ ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﺯﻣﺎﻧﻰ ﻛﻪ ﺑﺎﻧﻚ ﺳــﺎﻣﺎﻥ ﺣﺎﻣﻰ ﻭﺭﺯﺵ ﻭﺍﻟﻴﺒﺎﻝ ﻣﻠﻰ ﺷــﺪ ،ﻫﻴﭻ ﻧﻬﺎﺩ
ﻭ ﺳــﺎﺯﻣﺎﻧﻰ ﺣﺎﺿﺮ ﺑﻪ ﺣﻤﺎﻳﺖ ﻧﺒﻮﺩ ﻭ ﺣﻮﺯﻩ ﻧﺎﺷــﻨﺎﺧﺘﻪﺍﻯ ﺑﻪ ﺷﻤﺎﺭ ﻣﻰﺭﻓﺖ .ﺍﻣﺎ ﻣﺎ ﺳﺮﺍﻍ
ﺁﻥ ﻭﺭﺯﺵ ﺭﻓﺘﻴﻢ ﻛﻪ ﺍﺛﺮﺍﺕ ﺣﻤﺎﻳﺖ ﺑﺎﻧﻚ ﺳــﺎﻣﺎﻥ ﺑﺮ ﻭﺭﺯﺵ ﻭ ﺟﺎﻣﻌﻪ ﺭﺍ ﻫﻤﮕﺎﻥ ﺷــﺎﻫﺪ
ﺑﻮﺩﻧﺪ .ﻣﻮﻣﻨﻰ ﮔﻔﺖ :ﻣﺎ ﺩﺭ ﺣﻤﺎﻳﺖ ﺍﺯ ﻋﻈﻴﻢ ﻗﻴﭽﻰﺳﺎﺯ ﻧﮕﺎﻩ ﺗﺒﻠﻴﻐﺎﺗﻰ ﻧﺪﺍﺭﻳﻢ .ﺑﻠﻜﻪ ﻧﮕﺎﻩ
ﻭ ﺑﺮﻧﺎﻣﻪ ﻣﺎ ﻣﻠﻰ ﺍﺳﺖ ﻭ ﺗﻼﺵ ﻣﻰﻛﻨﻴﻢ ﭘﻴﺎﻡ ﺍﻳﻦ ﻣﻮﻓﻘﻴﺖ ﻣﻠﻰ ،ﺑﻪ ﺳﻄﺢ ﺟﺎﻣﻌﻪ ﺑﺮﺳﺪ
ﻭ ﺳﺒﺐ ﻣﻮﻓﻘﻴﺖ ﻭ ﺭﺷﺪ ﻭﺭﺯﺵ ﻛﻮﻫﻨﻮﺭﺩﻯ ﻛﺸﻮﺭ ﺷﻮﺩ .ﻗﺮﺍﺭﺩﺍﺩ ﻣﺎ ﺑﺎ ﻋﻈﻴﻢ ﻗﻴﭽﻰﺳﺎﺯ
2ﺳﺎﻟﻪ ﺍﺳﺖ ﻭ ﺍﮔﺮ ﺍﻣﺴﺎﻝ ﻫﻢ ﺻﻌﻮﺩ ﺍﻧﺠﺎﻡ ﻧﺸﺪ ،ﺳﺎﻝ ﺁﻳﻨﺪﻩ ﺍﻳﻦ ﺍﺗﻔﺎﻕ ﻣﻰﺗﻮﺍﻧﺪ ﺑﻴﻔﺘﺪ.
ﻭﻯ ﺧﺎﻃﺮﻧﺸﺎﻥ ﻛﺮﺩ :ﺑﺮﺍﻯ ﺑﺎﺯﮔﺸﺖ ﻋﻈﻴﻢ ﻗﻴﭽﻰﺳﺎﺯ ﺑﻪ ﻛﺸﻮﺭ ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯ ﮔﺴﺘﺮﺩﻩﺍﻯ
ﺍﻧﺠﺎﻡ ﺩﺍﺩﻩﺍﻳﻢ ﻭ ﺩﺭﺗﻼﺷــﻴﻢ ﺑﺮﺍﻯ ﺍﺳــﺘﻘﺒﺎﻝ ﺍﺯ ﺍﻭ ،ﺗﻌﺪﺍﺩﻯ ﺍﺯ ﻛﻮﻫﻨﻮﺭﺩﺍﻥ ﻣﺸﻬﻮﺭ ﺩﻧﻴﺎ ﺭﺍ
ﺑﻪ ﺍﻳﺮﺍﻥ ﺩﻋﻮﺕ ﻛﻨﻴﻢ .ﺩﺭ ﭘﺎﻳﺎﻥ ﺍﻳﻦ ﻧﺸﺴﺖ ،ﺑﻴﻤﻪﻧﺎﻣﻪ ﺣﻮﺍﺩﺙ ﻋﻈﻴﻢ ﻗﻴﭽﻰﺳﺎﺯ ﺑﻪ ﻭﻯ
ﺍﻫﺪﺍ ﺷــﺪ .ﺩﺭ ﺍﻳﻦ ﺑﻴﻤﻪﻧﺎﻣﻪ ،ﺑﻴﻤﻪ ﺳــﺎﻣﺎﻥ ﺗﻤﺎﻡ ﻣﺴﺌﻮﻟﻴﺖ ﻧﺎﺷﻰ ﺍﺯ ﺣﻮﺍﺩﺙ ﺍﺣﺘﻤﺎﻟﻰ ﺩﺭ
ﺟﺮﻳﺎﻥ ﺍﻳﻦ ﺻﻌﻮﺩ ﺭﺍ ﺗﺎ ﺳﻘﻒ 2ﻣﻴﻠﻴﺎﺭﺩ ﺭﻳﺎﻝ ﺯﻳﺮﭘﻮﺷﺶ ﺧﻮﺩ ﻗﺮﺍﺭ ﺩﺍﺩ.
ﺁﺧﺮﻳﻦ ﻗﻴﻤﺖﻫﺎ )ﺑﻪ ﺭﻳﺎﻝ(
ﻧﺮﺥ ﺍﺭﺯ
ﻗﻴﻤﺖ
ﻧﺮﺥ ﺑﺮﺍﺑﺮﻯ
ﻫﺮ ﺩﻻﺭ
ﺗﻐﻴﻴﺮﺍﺕ
ﺩﻻﺭ
37,620
ﻳﻮﺭﻭ
1,0591
)0 (٪0
ﻳﻮﺭﻭ
40,540
ﺩﻻﺭ ﻛﺎﻧﺎﺩﺍ
0,746
)0 (٪0
ﭘﻮﻧﺪ
46,760
ﻓﺮﺍﻧﻚ
0,9911
)0 (٪0
ﺩﺭﻫﻢ ﺍﻣﺎﺭﺍﺕ
10,390
ﺩﺭﻫﻢ ﺍﻣﺎﺭﺍﺕ
0,2723
)0 (٪0
ﻟﻴﺮ ﺗﺮﻛﻴﻪ
10,370
ﻟﻴﺮ ﺗﺮﻛﻴﻪ
0,2685
)0 (٪0
ﻳﻮﺍﻥ ﭼﻴﻦ
5,790
ﻳﻮﺍﻥ ﭼﻴﻦ
0,1448
)0 (٪0
ﺩﻻﺭ ﻛﺎﻧﺎﺩﺍ
28,930
ﻳﻦ ژﺍﭘﻦ
0,0091
)0 (٪0
ﻓﺮﺍﻧﻚ ﺳﻮﺋﻴﺲ
38,480
ﭘﻮﻧﺪ
1,2367
)0 (٪0
ﺩﻳﻨﺎﺭ ﻛﻮﻳﺖ
123,500
ﺩﻳﻨﺎﺭ ﻛﻮﻳﺖ
3,2913
)0 (٪0
ﺩﺭ ﺳــﺎﻝﻫﺎﻯ ﺍﺧﻴﺮ ﺑﺎ ﺗﻮﺳﻌﻪ
ﺍﺑﺰﺍﺭﻫــﺎﻯ ﺍﻟﻜﺘﺮﻭﻧﻴــﻚ ﺑﺎﻧﻜﻰ،
ﻋﺎﺑﺮﺑﺎﻧﻚﻫــﺎ ،ﺩﺳــﺘﮕﺎﻩﻫﺎﻯ
ﻛﺎﺭﺗﺨــﻮﺍﻥ ،ﺍﻳﻨﺘﺮﻧــﺖ ﺑﺎﻧــﻚ،
ﻣﻮﺑﺎﻳﻞ ﺑﺎﻧﻜﻴﻨﮓ ﻭ ...ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ
ﭘﻮﻝ ﺩﺭ ﻣﺒــﺎﺩﻻﺕ ﻛﺎﻫﺶ ﻳﺎﻓﺘﻪ
ﻣﺤﻤﺪﻋﻠﻰ
ﻭ ﻧﺸــﺎﻧﻪﻫﺎﻯ ﻣﺜﺒﺘــﻰ ﻣﺒﻨﻰ ﺑﺮ
ﺩﻫﻘﺎﻥﺩﻫﻨﻮﻯ
ﺣﺮﻛﺖ ﺑﻪ ﺳــﻤﺖ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﻛﺎﺭﺷﻨﺎﺱ ﭘﻮﻟﻰ ﻭ
ﺧﺪﻣﺎﺕ ﺍﻟﻜﺘﺮﻭﻧﻴــﻚ ﺑﺎﻧﻜﻰ ﺑﻪ
ﺑﺎﻧﻜﻰ
ﻭﺟﻮﺩ ﺁﻣﺪﻩ ،ﺍﻣﺎ ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳﺪ
ﻫﻨــﻮﺯ ﺩﺭ ﺍﻳــﻦ ﺑﺨــﺶ ﺍﺯ ﻗﺎﻓﻠﻪ
ﻋﻘﺐ ﻫﺴــﺘﻴﻢ ﻭ ﻧﻴــﺎﺯ ﺑﻪ ﻛﺎﺭ ﺑﻴﺸــﺘﺮﻯ ﺩﺍﺭﻳﻢ .ﺑﺪﻭﻥ
ﺗﺮﺩﻳــﺪ ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻰ ﻛﺮﺩﻥ ﻣﺒﺎﺩﻻﺕ ﭘﻮﻟﻰ ﺩﺭ ﻛﺸــﻮﺭ
ﻣﺰﺍﻳﺎﻯ ﺑﺴﻴﺎﺭﻯ ﺭﺍ ﺑﺮﺍﻯ ﺍﻗﺘﺼﺎﺩ ﻛﺸﻮﺭ ﺑﻪ ﻫﻤﺮﺍﻩ ﺧﻮﺍﻫﺪ
ﺁﻭﺭﺩ ﻛﻪ ﺍﺯ ﺟﻤﻠﻪ ﻣﻰﺗﻮﺍﻥ ﺑﻪ ﻛﺎﻫﺶ ﻫﺰﻳﻨﻪ ﺍﺳﺘﻬﻼﻙ
ﻭ ﭼﺎپ ﺍﺳــﻜﻨﺎﺱ ﺩﺭ ﻛﺸﻮﺭ ﺍﺷﺎﺭﻩ ﻛﺮﺩ .ﺑﻪ ﻃﻮﺭﺣﺘﻢ ﺑﺎ
ﺻﺮﻓﻪﺟﻮﻳﻰ ﻫﺰﻳﻨﻪﺍﻯ ﻛﻪ ﺩﺭ ﺍﻳﻦ ﺑﺨﺶ ﺍﻧﺠﺎﻡ ﻣﻰﺷﻮﺩ
ﻣﻰﺗﻮﺍﻥ ﺳــﺎﻻﻧﻪ ﻣﻴﻠﻴﻮﻥﻫﺎ ﺗﻮﻣﺎﻥ ﺑﻪ ﺍﻗﺘﺼﺎﺩ ﻛﺸــﻮﺭ
ﻛﻤﻚ ﻛﺮﺩ .ﺿﻤﻦ ﺍﻳﻨﻜﻪ ﻧﺒﺎﻳﺪ ﺍﺯ ﺍﻓﺰﺍﻳﺶ ﺿﺮﻳﺐ ﺍﻳﻤﻨﻰ
ﺩﺭ ﺣﻤﻞ ﭘﻮﻝ ﻭ ﭘﺎﻳﻴﻦ ﺁﻣﺪﻥ ﺍﻧﺘﻘﺎﻝ ﺑﺮﺧﻰ ﺑﻴﻤﺎﺭﻫﺎﻯﻫﺎ
ﻛﻪ ﺍﺯ ﻃﺮﻳﻖ ﺩﺳﺖﺑﻪﺩﺳﺖ ﺷﺪﻥ ﺍﺳﻜﻨﺎﺱﻫﺎ ﺑﻪ ﻭﺟﻮﺩ
ﻣﻰﺁﻳﺪ ،ﻏﺎﻓﻞ ﺷﺪ .ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻣﺰﺍﻳﺎﻳﻰ ﻛﻪ ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻰ
ﺷــﺪﻥ ﻣﺒﺎﺩﻻﺕ ﭘﻮﻟﻰ ﺑﺎ ﺧﻮﺩ ﺑــﻪ ﺍﺭﻣﻐﺎﻥ ﺧﻮﺍﻫﺪﺁﻭﺭﺩ،
ﺑﺎﻳﺪ ﺷــﺮﺍﻳﻄﻰ ﺍﻳﺠﺎﺩ ﺷــﻮﺩ ﻛﻪ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺍﺑﺰﺍﺭﻫﺎﻯ
ﺍﻟﻜﺘﺮﻭﻧﻴــﻚ ﺍﻓﺰﺍﻳﺶ ﻳﺎﺑﺪ ﻭ ﺗﺎ ﺟﺎﻳﻰ ﻛﻪ ﻣﻤﻜﻦ ﺍﺳــﺖ
ﭘﺎﻯ ﺍﺳــﻜﻨﺎﺱ ﺩﺭ ﻣﺒــﺎﺩﻻﺕ ﺭﻭﺯﺍﻧﻪ ﻣﺮﺩﻡ ﺑﺎﺯ ﻧﺸــﻮﺩ.
ﺩﺭﺣﺎﻝﺣﺎﺿﺮ ﺷــﺎﻫﺪ ﻫﺴــﺘﻴﻢ ﻛﻪ ﺑﺮﺧــﻰ ﺍﺯ ﺍﻓﺮﺍﺩ ﺑﺎ
ﺗﻮﺟﻪ ﺑﻪ ﻣﺰﻳﺖﻫﺎﻳﻰ ﻛﻪ ﺍﺑﺰﺍﺭﻫﺎ ﻭ ﺧﺪﻣﺎﺕ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ
ﺑﺎﻧﻜــﻰ ﺩﺍﺭﻧــﺪ ﺍﻣﺎ ﺑﺎﺯ ﺩﺭ ﻣﺒﺎﺩﻻﺕﺷــﺎﻥ ﺍﺯ ﺍﺳــﻜﻨﺎﺱ
ﺍﺳــﺘﻔﺎﺩﻩ ﻣﻰﻛﻨﻨﺪ ﻛﻪ ﺩﺭﺍﻳﻦ ﺭﺍﺳﺘﺎ ﺑﺎ ﻓﺮﻫﻨﮓﺳﺎﺯﻯ،
ﺍﻃﻼﻉﺭﺳــﺎﻧﻰ ،ﺁﺷــﻨﺎ ﻛﺮﺩﻥ ﺍﻓﺮﺍﺩ ﺑﺎ ﺍﻳﻦﮔﻮﻧﻪ ﺍﺑﺰﺍﺭﻫﺎ ﻭ
ﻣﻄﻤﺌــﻦ ﻛﺮﺩﻥ ﺁﻧﻬــﺎ ﺑﻪ ﺍﻳﻨﻜﻪ ﺍﻳــﻦ ﺍﺑﺰﺍﺭﻫﺎ ﺍﺯ ﺍﻣﻨﻴﺖ
ﺑﺎﻻﺗﺮﻯ ﻧﺴــﺒﺖ ﺑﻪ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺍﺳــﻜﻨﺎﺱ ﺑﺮﺧﻮﺭﺩﺍﺭ
ﻫﺴﺘﻨﺪ ،ﻣﻰﺗﻮﺍﻥ ﺑﺎﻋﺚ ﺗﻮﺳﻌﻪ ﻭ ﺍﺳﺘﻔﺎﺩﻩ ﺑﻴﺸﺘﺮ ﺍﺯ ﺍﻳﻦ
ﺧﺪﻣﺎﺕ ﺷﺪ .ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺑﺎﻳﺪ ﻧﻬﺎﺩﻳﻨﻪ ﺷﻮﺩ ﻛﻪ ﺭﺍﻫﻜﺎﺭ
ﻣﻄﻠﻮﺏ ،ﺣﺮﻛﺖ ﺑﻪ ﺳﻤﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻰ ﻛﺮﺩﻥ ﻣﺒﺎﺩﻻﺕ
ﭘﻮﻟﻰ ﺩﺭ ﻛﺸــﻮﺭ ﺍﺳــﺖ .ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻰ ﺷــﺪﻥ ﻣﺒﺎﺩﻻﺕ
ﭘﻮﻟﻰ ﺭﺍﻫﻜﺎﺭﻯ ﺑﺮﺍﻯ ﻛﺎﻫﺶ ﻓﺮﺳﻮﺩﮔﻰ ﺍﺳﻜﻨﺎﺱﻫﺎ ﺩﺭ
ﻛﺸــﻮﺭ ﺍﺳﺖ ،ﺍﺯ ﺍﻳﻦﺭﻭ ﺑﺎﻳﺪ ﺑﻪ ﺳــﻤﺘﻰ ﺣﺮﻛﺖ ﻛﻨﻴﻢ
ﻛﻪ ﺑﻪﺗﺪﺭﻳﺞ ،ﺍﺳــﻜﻨﺎﺱ ﺍﺯ ﻣﺒﺎﺩﻻﺕ ﺭﻭﺯﺍﻧﻪ ﺍﻓﺮﺍﺩ ﺧﺎﺭﺝ
ﻭ ﺗﺒﻌﺎﺕ ﻣﺜﺒﺖ ﺁﻥ ﺷﺎﻣﻞ ﻛﻞ ﺑﺨﺶ ﺍﻗﺘﺼﺎﺩ ﺷﻮﺩ.
ﺧﺒﺮ
ﺍﻓﺘﺨﺎﺭ ﺍﻳﻦ ﺻﻌﻮﺩ ﺑﻪ ﻧﺎﻡ ﺍﻳﺮﺍﻥ ﺛﺒﺖ ﺧﻮﺍﻫﺪ ﺷﺪ
ﻋﻈﻴﻢ ﻗﻴﭽﻰﺳﺎﺯ ﭘﺮ ﺍﻓﺘﺨﺎﺭﺗﺮﻳﻦ ﻛﻮﻫﻨﻮﺭﺩ ﻛﺸﻮﺭﻣﺎﻥ ﺑﺎ ﺣﻤﺎﻳﺖ ﺑﺎﻧﻚ ﺳﺎﻣﺎﻥ ﺑﺮﺍﻯ
ﺻﻌﻮﺩ ﺑﻪ ﻗﻠﻪ ﻟﻮﺗﺴــﻪ ﻭ ﭘﻴﻮﺳﺘﻦ ﺑﻪ ﺑﺎﺷــﮕﺎﻩ 8ﻫﺰﺍﺭ ﻣﺘﺮﻯ ﻫﺎ ﺭﺍﻫﻰ ﻧﭙﺎﻝ ﺷﺪ .ﻋﻈﻴﻢ
ﻗﻴﭽﻰﺳــﺎﺯ ﺩﺭ ﻧﺸﺴــﺖ ﺧﺒﺮﻯ ﭘﻴﺶ ﺍﺯ ﺻﻌﻮﺩ ﺑﻪ ﻟﻮﺗﺴﻪ ﮔﻔﺖ :ﺗﻤﺎﻡ ﺗﻼﺵ ﻣﻦ ﺑﺮﺍﻯ
ﻓﺘــﺢ 14ﻗﻠﻪ 8000ﻣﺘﺮﻯ ﺟﻬﺎﻥ ،ﻭﺍﺭﺩ ﻛﺮﺩﻥ ﻧﺎﻡ ﻛﺸــﻮﺭﻣﺎﻥ ﺩﺭ ﻣﻴﺎﻥ ﻛﺸــﻮﺭﻫﺎﻯ
ﻣﻄﺮﺡ ﺩﺭ ﺯﻣﻴﻨﻪ ﻛﻮﻫﻨﻮﺭﺩﻯ ﺟﻬﺎﻥ ﺍﺳﺖ .ﻗﻴﭽﻰﺳﺎﺯ ﺩﺭ ﺍﻳﻦ ﻧﺸﺴﺖ ﻛﻪ ﻣﺪﻳﺮﻋﺎﻣﻞ ﻭ
ﻣﺪﻳﺮ ﺭﻭﺍﺑﻂ ﻋﻤﻮﻣﻰ ﻭ ﺻﺪﺍﻯ ﻣﺸﺘﺮﻳﺎﻥ ﺑﺎﻧﻚ ﺳﺎﻣﺎﻥ ﺣﻀﻮﺭ ﺩﺍﺷﺘﻨﺪ ،ﺿﻤﻦ ﺑﻴﺎﻥ ﺍﻳﻦ
ﻣﻄﻠﺐ ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﻫﺮ ﻓﺮﺩﻯ ﻳﻚ ﺩﻳﻨﻰ ﺑﻪ ﻛﺸــﻮﺭﺵ ﺩﺍﺭﺩ ﻭ ﺑﺎﻳﺪ ﺁﻥ ﺭﺍ ﺍﻧﺠﺎﻡ ﺩﻫﺪ.
ﺳــﺎﻝﻫﺎﻯ ﺑﻌﺪ ﻛﺴﻰ ﻧﻤﻰﮔﻮﻳﺪ ﭼﻪ ﻛﺴﻰ ﺭﻓﺖ ﻭ ﭼﻪ ﻛﺴﻰ ﺣﻤﺎﻳﺖ ﻛﺮﺩ .ﺑﻠﻜﻪ ﺁﻧﭽﻪ
ﻣﻰﻣﺎﻧﺪ ﺍﻓﺘﺨﺎﺭ ﺻﻌﻮﺩﻫﺎﻳﻰ ﺍﺳــﺖ ﻛﻪ ﺑﻪ ﻧﺎﻡ ﺍﻳﺮﺍﻥ ﺛﺒﺖ ﺷﺪﻩ ﺍﺳﺖ .ﻗﻴﭽﻰﺳﺎﺯ ﮔﻔﺖ:
ﺍﺯ ﺳــﺎﻝ 1380ﻛﻮﻫﻨﻮﺭﺩﻯ ﺭﺍ ﺑﻪ ﺻﻮﺭﺕ ﺣﺮﻓﻪﺍﻯ ﺁﻏﺎﺯ ﻛﺮﺩﻡ ﻭ ﺩﺭ ﺍﻳﻦ 12ﺳــﺎﻝ ﻛﻪ
ﺗﻮﺍﻧﺴﺘﻢ ﺑﻪ 13ﻗﻠﻪ ﺑﺎﻻﻯ 8ﻫﺰﺍﺭ ﻣﺘﺮ ﺻﻌﻮﺩ ﻛﻨﻢ ،ﺗﻼﺵ ﻛﺮﺩﻡ ﺑﺎ ﻓﻜﺮ ﻭ ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯ
ﭘﻴﺶ ﺑﺮﻭﻡ ﻭ ﺭﻣﺰ ﻣﻮﻓﻘﻴﺘﻢ ﺩﺭ ﻛﻮﻫﻨﻮﺭﺩﻯ ﻫﻤﻴﻦ ﺑﻮﺩﻩ ﺍﺳﺖ .ﺍﻳﻦ ﻛﻮﻫﻨﻮﺭﺩ ﺳﺮﺷﻨﺎﺱ
ﻛﺸــﻮﺭﻣﺎﻥ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﭘﺲ ﺍﺯ ﻧﺨﺴﺘﻴﻦ ﺻﻌﻮﺩﻡ ﺑﻪ ﻗﻠﻪ ﺍﻭﺭﺳﺖ ﺩﺭ ﺳﺎﻝ ،84ﺗﻤﺎﻡ
ﺻﻌﻮﺩﻫﺎﻳﻢ ﺑﻪ ﺻﻮﺭﺕ ﺍﻧﻔﺮﺍﺩﻯ ﺑﻮﺩﻩ ﺍﺳﺖ ،ﺩﺭ ﭘﺎﺳﺦ ﺑﻪ ﺍﻳﻦ ﭘﺮﺳﺶ ﻛﻪ ﺣﻤﺎﻳﺖ ﺑﺎﻧﻚ
ﺳــﺎﻣﺎﻥ ﭼﻘﺪﺭ ﺩﺭ ﺍﻳﻦ ﺭﺍﻩ ﺑﻪ ﺷــﻤﺎ ﻛﻤﻚ ﻣﻰﻛﻨﺪ ،ﮔﻔﺖ :ﺧﻮﺷــﺒﺨﺘﺎﻧﻪ ﺩﺭ ﺍﻳﻦ ﺩﻭﺭﻩ
ﺑﺪﻭﻥ ﺩﻏﺪﻏﻪ ﻣﻰﺭﻭﻡ ﻭ ﺣﻤﺎﻳﺖ ﺑﺎﻧﻚ ﺳﺎﻣﺎﻥ ﺑﺎﻋﺚ ﺷﺪﻩ ﻛﻮﻫﻨﻮﺭﺩﻯ ﺭﺍ ﺑﻪﻋﻨﻮﺍﻥ ﻳﻚ
ﻭﺭﺯﺵ ﺣﺮﻓــﻪﺍﻯ ،ﺑﻪ ﺟﺎﻣﻌﻪ ﻣﻌﺮﻓﻰ ﻛﻨﻢ.ﻭﻯ ﺍﻓﺰﻭﺩ :ﺑﺮ ﺍﺳــﺎﺱ ﻧﺎﻡ ﺍﻳﻦ ﭘﻮﻳﺶ ﻳﻌﻨﻰ
21ﻓﺮﻭﺭﺩﻳﻦ 1396
12ﺭﺟﺐ1438
10ﺁﻭﺭﻳﻞ2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /135ﭘﻴﺎﭘﻰ284
ﺍﻧﻮﺍﻉ ﺳﻜﻪ ﻭ ﻃﻼ
ﺳﻜﻪ ﺑﻬﺎﺭ ﺁﺯﺍﺩﻯ
ﺳﻜﻪ ﺍﻣﺎﻣﻰ
ﻧﻴﻢ ﺳﻜﻪ
ﺭﺑﻊ ﺳﻜﻪ
ﺳﻜﻪ ﮔﺮﻣﻰ
ﻗﻴﻤﺖ
11,860,000
12,042,500
6,835,000
3,805,000
2,450,000
ﺗﻐﻴﻴﺮ
)50,000 (٪0,42
)17,500 (٪0,15
)0 (٪0
)15,000 (٪0,4
)0 (٪0
ﻣﺮﺟﻊ :ﺷﺒﻜﻪ ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﺍﺗﺤﺎﺩﻳﻪ ﻃﻼ ،ﺟﻮﺍﻫﺮ ﻭ ﺳﻜﻪ ﺗﻬﺮﺍﻥ
ﻧﻘﺪﻳﻨﮕﻰ ﻳﻚﻫﺰﺍﺭ ﻭ 211ﻫﺰﺍﺭ
ﻣﻴﻠﻴﺎﺭﺩ ﺗﻮﻣﺎﻥ ﺷﺪ
ﺑﺎﻧﻚ ﻣﺮﻛــﺰﻯ ﺩﺭ ﺟﺪﻳﺪﺗﺮﻳﻦ ﮔﺰﺍﺭﺵ ﮔﺰﻳﺪﻩ ﺁﻣﺎﺭﻫﺎﻯ
ﺍﻗﺘﺼــﺎﺩﻯ ﻛﻪ ﺗﻮﺳــﻂ ﺍﺩﺍﺭﻩ ﺑﺮﺭﺳــﻰﻫﺎ ﻭ ﺳﻴﺎﺳــﺖﻫﺎﻯ
ﺍﻗﺘﺼﺎﺩﻯ ﺍﻳﻦ ﺑﺎﻧﻚ ﻣﻨﺘﺸﺮ ﺷﺪﻩ ﺍﺳﺖ ،ﻣﻴﺰﺍﻥ ﻧﻘﺪﻳﻨﮕﻰ ﺗﺎ
ﭘﺎﻳــﺎﻥ ﺑﻬﻤــﻦ 95ﺭﺍ ﺑﻴﺶ ﺍﺯ ﻳﻚ ﻫﺰﺍﺭ ﻭ 211ﻫﺰﺍﺭ ﻣﻴﻠﻴﺎﺭﺩ
ﺗﻮﻣﺎﻥ ﺍﻋﻼﻡ ﻛﺮﺩ ﻛﻪ ﺍﻳﻦ ﺭﻗﻢ ﻧﺴــﺒﺖ ﺑﻪ ﭘﺎﻳﺎﻥ ﺍﺳــﻔﻨﺪ94
ﻣﻌﺎﺩﻝ 19/1ﺩﺭﺻﺪ ﻭ ﻧﺴﺒﺖ ﺑﻪ ﭘﺎﻳﺎﻥ ﺑﻬﻤﻦ ﺳﺎﻝ ﻗﺒﻞ ﺍﺯ ﺁﻥ
24/1ﺩﺭﺻﺪ ﺭﺷﺪ ﺩﺍﺷﺘﻪ ﺍﺳﺖ .ﻫﻤﭽﻨﻴﻦ ﻣﻴﺰﺍﻥ ﺍﺳﻜﻨﺎﺱ ﻭ
ﻣﺴﻜﻮﻙ ﺩﺭ ﺩﺳﺖ ﺍﺷﺨﺎﺹ ﺩﺭ ﺑﻬﻤﻦ ﺳﺎﻝ ﮔﺬﺷﺘﻪ 321.7
ﻫﺰﺍﺭ ﻣﻴﻠﻴﺎﺭﺩ ﺭﻳﺎﻝ ﺍﺳــﺖ ﻛﻪ ﺑﺎ ﺭﺷــﺪ ﻣﻨﻔﻰ 13/5ﺩﺭﺻﺪ
ﻧﺴــﺒﺖ ﺑﻪ ﭘﺎﻳﺎﻥ ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﻭ ﺭﺷــﺪ 6/9ﺩﺭﺻﺪ ﻧﺴﺒﺖ
ﺑﻪ ﺑﻬﻤﻦ ﭘﺎﺭﺳــﺎﻝ ﮔﺰﺍﺭﺵ ﺷــﺪ .ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ ﺩﺭ ﺍﻳﻦ ﺁﻣﺎﺭ
ﺍﻋﻼﻡ ﻛﺮﺩ ﻛﻪ ﻣﻴﺰﺍﻥ ﭘﻮﻝ ﺩﺭ ﭘﺎﻳﺎﻥ 11ﻣﺎﻩ ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ
ﺑﻪ 1522.6ﻫﺰﺍﺭ ﻣﻴﻠﻴﺎﺭﺩ ﺭﻳﺎﻝ ﺭﺳــﻴﺪﻩ ﻛﻪ ﺩﺭ ﻣﻘﺎﻳﺴــﻪ ﺑﺎ
ﭘﺎﻳﺎﻥ ﺳــﺎﻝ 94ﺭﺷــﺪ 11/4ﺩﺭﺻﺪ ﻭ ﺩﺭ ﻣﻘﺎﻳﺴﻪ ﺑﺎ ﺑﻬﻤﻦ
ﺳﺎﻝ ﻣﺬﻛﻮﺭ 23/3ﺩﺭﺻﺪ ﺭﺷﺪ ﺭﺍ ﻧﺸﺎﻥ ﻣﻰﺩﻫﺪ .ﻫﻤﭽﻨﻴﻦ
ﻭﺿﻌﻴﺖ ﺁﻣﺎﺭ ﻣﺮﺑﻮﻁ ﺑﻪ ﺷﺒﻪﭘﻮﻝ ﮔﻮﻳﺎﻯ ﺍﻳﻦ ﻣﻄﻠﺐ ﺍﺳﺖ
ﻛﻪ ﻣﻴﺰﺍﻥ ﺷــﺒﻪﭘﻮﻝ ﺩﺭ ﭘﺎﻳﺎﻥ ﺑﻬﻤﻦ 95ﺑﻪ 10588.3ﻫﺰﺍﺭ
ﻣﻴﻠﻴﺎﺭﺩ ﺭﻳﺎﻝ ﺭﺳــﻴﺪﻩ ﻛﻪ ﺑﻪ ﺗﺮﺗﻴﺐ 20/2ﻭ 24/2ﺩﺭﺻﺪ
ﺭﺷﺪ ﺭﺍ ﻧﺴﺒﺖ ﺑﻪ ﭘﺎﻳﺎﻥ ﺳﺎﻝ 94ﻭ ﺑﻬﻤﻦ ﻫﻤﺎﻥ ﺳﺎﻝ ﻧﺸﺎﻥ
ﻣﻰﺩﻫﺪ.ﻫﻤﭽﻨﻴــﻦ ﺑﺪﻫﻰ ﺑﺨــﺶ ﻏﻴﺮﺩﻭﻟﺘﻰ ﺑﻪ ﺑﺎﻧﻚﻫﺎ ﻭ
ﻣﻮﺳﺴﺎﺕ ﺍﻋﺘﺒﺎﺭﻯ )ﺑﺪﻭﻥ ﺳﻮﺩ ﺁﺗﻰ( ﺩﺭ ﭘﺎﻳﺎﻥ 11ﻣﺎﻩ ﺳﺎﻝ
95ﻣﻌــﺎﺩﻝ 8089.9ﻫﺰﺍﺭ ﻣﻴﻠﻴﺎﺭﺩ ﺭﻳﺎﻝ ﺍﻋﻼﻡ ﺷــﺪﻩ ﻛﻪ
ﻧﺴــﺒﺖ ﺑﻪ ﭘﺎﻳﺎﻥ ﺍﺳــﻔﻨﺪ 94ﺣﺪﻭﺩ 21/6ﺩﺭﺻﺪ ﻭ ﻧﺴﺒﺖ
ﺑﻪ ﺑﻬﻤﻦ 94ﺣﺪﻭﺩ 25/6ﺩﺭﺻﺪ ﺭﺷــﺪ ﺭﺍ ﻧﺸــﺎﻥ ﻣﻰﺩﻫﺪ.
ﮔــﺰﺍﺭﺵ ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ ﻧﺸــﺎﻥ ﻣﻰﺩﻫﺪ ﻛﻪ ﺳــﭙﺮﺩﻩﻫﺎﻯ
ﺑﺨﺶ ﻏﻴﺮﺩﻭﻟﺘﻰ ﺩﺭ ﻣﺪﺕ ﺯﻣﺎﻥ ﻣﺬﻛﻮﺭ ﺑﻪ 11789.2ﻫﺰﺍﺭ
ﻣﻴﻠﻴﺎﺭﺩ ﺭﻳﺎﻝ ﺭﺳــﻴﺪﻩ ﻛﻪ ﺑﻪ ﺗﺮﺗﻴﺐ ﺑﺎ ﺭﺷﺪ 20/3ﺩﺭﺻﺪ ﻭ
24/6ﺩﺭﺻﺪ ﻧﺴــﺒﺖ ﺑﻪ ﭘﺎﻳﺎﻥ ﺳﺎﻝ 94ﻭ ﺑﻬﻤﻦ 94ﻣﻮﺍﺟﻪ
ﺷــﺪﻩ ﺍﺳــﺖ.ﺩﺭ ﻋﻴﻦ ﺣﺎﻝ ﻣﻴﺰﺍﻥ ﺳــﭙﺮﺩﻩﻫﺎﻯ ﺩﻳﺪﺍﺭﻯ
ﺷﺎﻣﻞ ﺳــﭙﺮﺩﻩﻫﺎﻯ ﺟﺎﺭﻯ ﻭ ﺧﺎﻟﺺ ﺑﺎﻧﻚﻫﺎ 1200.9ﻫﺰﺍﺭ
ﻣﻴﻠﻴــﺎﺭﺩ ﺭﻳــﺎﻝ ﻭ ﻏﻴﺮﺩﻳــﺪﺍﺭﻯ ﺷــﺎﻣﻞ ﻗﺮﺽﺍﻟﺤﺴــﻨﻪ
ﭘﺲﺍﻧﺪﺍﺯ ﻭ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﻣــﺪﺕﺩﺍﺭ ﻭ ﻫﻤﭽﻨﻴﻦ ﻣﺘﻔﺮﻗﻪ
10588.3ﻫﺰﺍﺭ ﻣﻴﻠﻴﺎﺭﺩ ﺗﻮﻣﺎﻥ ﺍﻋﻼﻡ ﺷﺪ.
ﻣﻨﺸﻮﺭ ﺍﺧﻼﻕ ﺣﺮﻓﻪﺍﻯ ﺭﻭﺯﻧﺎﻣﻪﻧﮕﺎﺭﻯ ﺩﺭ ﺭﻭﺯﻧﺎﻣﻪ ﮔﺴﺘﺮﺵﺗﺠﺎﺭﺕ:
ﺭﻭﺯﻧﺎﻣﻪ ﺗﺨﺼﺼﻰ ﺻﺒﺢ ﺍﻳﺮﺍﻥ
ﺻﺎﺣﺐ ﺍﻣﺘﻴﺎﺯ:
ﻣﻮﺳﺴﻪ ﻏﻴﺮ ﺗﺠﺎﺭﻯ ﻓﺮﻫﻨﮕﻰ ﻣﻄﺒﻮﻋﺎﺗﻰ )ﺻﻤﺖ(
ﺩﻭﺷﻨﺒﻪ
ﻣﺪﻳﺮﻣﺴﺌﻮﻝ :ﻧﺎﺻﺮ ﺑﺰﺭﮔﻤﻬﺮ
21ﻓﺮﻭﺭﺩﻳﻦ 1396
ﻗﺎﺋﻢ ﻣﻘﺎﻡ ﻣﺪﻳﺮﻣﺴﺌﻮﻝ :ﺧﻠﻴﻞ ﻣﺤﻤﻮﺩﻯ
12ﺭﺟﺐ1438
ﺳﺮﺩﺑﻴﺮﻛﻞ :ﻣﺴﻌﻮﺩ ﺩﻫﺸﻮﺭ
10ﺁﻭﺭﻳﻞ2017
ﺳﺎﻝ ﺩﻭﻡ ﺷﻤﺎﺭﻩ 135ﭘﻴﺎﭘﻰ284
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ﺭﻭﺍﺑﻂ ﻋﻤﻮﻣﻰ :ﻓﺎﻃﻤﻪ ﭘﻴﺮﺍﻧﻰ
ﺳﺎﺯﻣﺎﻥ ﺍﺳﺘﺎﻥﻫﺎ :ﻣﻬﺮﺩﺍﺩ ﺑﻴﺎﺕ
ﺳﺎﺯﻣﺎﻥ ﺁﮔﻬﻰﻫﺎ :ﻣﺤﻤﺪﺭﺿﺎ ﺍﺑﺮﺍﻫﻴﻤﻰ
ﻓﻨﺎﻭﺭﻯ :ﻓﺮﻫﺎﺩ ﺻﺪﻳﻘﻰ ﺗﻮﺍﻧﺎ
ﭼﺎپ :ﺑﻴﮋﻥ ﺑﻬﺎﺩﺭﻯ
ﺗﻮﺯﻳﻊ :ﺣﻤﻴﺪ ﺭﺟﺒﻰ
ﻣﺪﻳﺮ ﺗﺤﺮﻳﺮﻳﻪ :ﻣﻬﺪﻯ ﺍﺳﺤﺎﻗﻴﺎﻥ
ﺗﺠﺎﺭﺕ ﻛﻼﻥ :ﺯﻫﺮﺍ ﻃﻬﺮﺍﻧﻰ
ﺑﺎﺯﺍﺭ ﻭ ﺍﺻﻨﺎﻑ :ﺯﻫﺮﻩ ﻣﺤﺴﻨﻰﺷﺎﺩ
ﻧﻤﺎﻳﺸﮕﺎﻩ :ﻣﻴﻼﺩ ﻣﺤﻤﺪﻯ
ﺻﻔﺤﻪﺁﺧﺮ :ﺍﻛﺮﻡ ﺍﻣﻴﻨﻰ
ﻋﻜﺲ :ﻣﻬﺪﻯ ﻛﺎﻭﻩﺍﻯ
ﻭﻳﺮﺍﻳﺶ :ﺣﺴﻴﻦ ﺷﻴﺮﺍﺯﻯ
ﺗﻠﻔﻦ - 82190 :ﻓﻜﺲ88713730 :
ﭘﻴﺎﻣﻚ -300082190 :ﭘﻴﺎﻣﮕﻴﺮ ﺻﻮﺗﻰ88105304 :
ﺗﻠﻔﻦ ﺳﺎﺯﻣﺎﻥ ﺁﮔﻬﻰﻫﺎ88722732-3 :
ﻓﻜﺲ ﺳﺎﺯﻣﺎﻥ ﺁﮔﻬﻰ ﻫﺎ88109733 :
ﺍﻣﻮﺭ ﻣﺸﺘﺮﻛﻴﻦ88722735 :
ﺭﻭﺍﺑﻂ ﻋﻤﻮﻣﻰ88105309 :
ﺗﻮﺯﻳﻊ ﻭ ﺳﺎﺯﻣﺎﻥ ﺷﻬﺮﺳﺘﺎﻥﻫﺎ88724211 :
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ﻛﻮﭼﻪ ﺁﺯﺍﺩﮔﺎﻥ ﺷﻤﺎﺭﻩ - 26ﻛﺪ ﭘﺴﺘﻰ 1586733811
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ﺑﺎ 53ﺍﻣﺘﻴﺎﺯ
ﺭﻭﺯﻧﺎﻣﻪ
ﺩﺭ ﻣﻴﺎﻥ ﺭﻭﺯﻧﺎﻣﻪ ﻫﺎﻯ ﺗﺨﺼﺼﻰ ﺭﺗﺒﻪ 1
ﺩﺭ ﻣﻴﺎﻥ ﺭﻭﺯﻧﺎﻣﻪ ﻫﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ ﺭﺗﺒﻪ 8
ﺩﺭ ﻣﻴﺎﻥ 227ﺭﻭﺯﻧـﺎﻣـﻪ ﻛﺸﻮﺭ ﺭﺗﺒﻪ 39
ﻳﺎﺩﺩﺍﺷﺖ
ﺧﻄﺮ ﺩﺭ ﻛﻤﻴﻦ ﺳﺎﻛﻨﺎﻥ
ﻣﺤﺪﻭﺩﻩ ﺧﻄﻮﻁ ﺭﻳﻠﻰ
ﻫﺮ ﺳــﺎﻝ ﺣــﺪﻭﺩ 30ﻧﻔﺮ ﺍﺯ
ﻫﻤﻮﻃﻨﺎﻧﻤﺎﻥ ﺟــﺎﻥ ﺧﻮﺩ ﺭﺍ ﺩﺭ
ﺧﻄﻮﻁ ﺭﻳﻠﻰ ﻧﺎﺣﻴــﻪ ﺗﻬﺮﺍﻥ ﺍﺯ
ﺩﺳــﺖ ﻣﻰﺩﻫﻨﺪ .ﻗﻄــﺎﺭﻯ ﻛﻪ
ﺑﺎ ﻋﺎﺑﺮ ﺑﺮﺧــﻮﺭﺩ ﻣﻰﻛﻨﺪ ،ﺑﺮﺍﻯ
ﺍﻣﺪﺍﺩﺭﺳﺎﻧﻰ ﻭ ﺣﻀﻮﺭ ﺍﻭﺭژﺍﻧﺲ ﻭ
ﺍﻋــﺰﺍﻡ ﻣﺘﻮﻓﻰ ﻳﺎ ﻣﺼﺪﻭﻡ ،ﺗﻮﻗﻒ ﻏﻼﻣﺮﺿﺎ ﭘﻴﺮﻫﺎﺩﻯ
ﻛﺎﺭﺷﻨﺎﺱ ﺭﻳﻠﻰ
ﻣﻰﻛﻨﺪ .ﺑﻪﻃﻮﺭ ﻣﺘﻮﺳــﻂ ﺗﻮﻗﻒ
ﻳﻚ ﺳﺎﻋﺖ ﺑﻪ ﻃﻮﻝ ﻣﻰﺍﻧﺠﺎﻣﺪ
ﻭ ﺍﻳﻦ ﺑﻪ ﺁﻥ ﻣﻌﻨﻰ ﺍﺳﺖ ﻛﻪ ﻗﻄﺎﺭﻫﺎﻯ ﻋﺒﻮﺭﻯ ﺁﻥ ﺧﻂ
ﻣﺠﺒﻮﺭ ﺑﻪ ﺣﺮﻛﺖ ﺑﺎ ﺗﺎﺧﻴﺮ ﻳﻚﺳﺎﻋﺘﻪ ﺧﻮﺍﻫﻨﺪ ﺑﻮﺩ.
ﻓﺎﺻﻠﻪ ﻧﺎﻣﻨﺎﺳــﺐ ﮔﺬﺭﮔﺎﻩ ﺍﺯ ﻣﺤﻞ ﻣﻮﺭﺩ ﻧﻴﺎﺯ ﺑﺮﺍﻯ
ﺗﺮﺩﺩ ﻋﺎﺑﺮﺍﻥ ،ﻭﺟﻮﺩ ﺳــﻄﺢ ﻧﺎﺻﺎﻑ ﻭ ﻧﺎﻫﻤﻮﺍﺭ ﻭ ﻣﻤﻠﻮ
ﺍﺯ ﺯﺑﺎﻟﻪ ﻭ ﻧﺨﺎﻟﻪﻫﺎﻯ ﺳﺎﺧﺘﻤﺎﻧﻰ ﺩﺭ ﮔﺬﺭﮔﺎﻩﻫﺎ ﻭ ﻭﺟﻮﺩ
ﺯﻭﺭﮔﻴﺮﺍﻥ ،ﺳﺎﺭﻗﺎﻥ ﻭ ﻣﻌﺘﺎﺩﺍﻥ ﺩﺭ ﮔﺬﺭﮔﺎﻩﻫﺎ ﺍﺯ ﻋﻮﺍﻣﻞ
ﺍﺻﻠﻰ ﺍﺳــﺘﻔﺎﺩﻩ ﻧﻜﺮﺩﻥ ﻋﺎﺑﺮﺍﻥ ﺍﺯ ﺍﻳﻦ ﮔﺬﺭﮔﺎﻩﻫﺎﺳﺖ،
ﺑــﻪ ﻃﻮﺭﻯﻛﻪ ﻋﺎﺑﺮ ﺧﻄﺮ ﺑﺮﺧﻮﺭﺩ ﺑــﺎ ﻗﻄﺎﺭ ﺭﺍ ﺑﻪ ﺟﺎﻥ
ﻣﻰﺧﺮﺩ ﻭ ﺑﻪﺟــﺎﻯ ﮔﺬﺭﮔﺎﻩ ﺍﺯ ﻋــﺮﺽ ﺧﻄﻮﻁ ﺭﻳﻠﻰ
ﻋﺒﻮﺭ ﻣﻰﻛﻨﺪ.
ﭘــﺲ ﺍﺯ ﺑﺮﺧﻮﺭﺩ ﻗﻄﺎﺭ ﺑﺎ ﻋﺎﺑــﺮ ،ﻟﻜﻮﻣﻮﺗﻴﻮﺭﺍﻥ ﺗﺮﻣﺰ
ﻣﻰﻛﻨــﺪ .ﺑﻪ ﻋﻠﺖ ﺳــﺮﻋﺖ ﺑــﺎﻻ ﻭ ﻭﺯﻥ ﺯﻳــﺎﺩ ،ﻗﻄﺎﺭ
ﻣﺴــﺎﻓﺘﻰ 500ﺗــﺎ ﻫﺰﺍﺭ ﻣﺘــﺮﻯ ﺭﺍ ﻃــﻰ ﻣﻰﻛﻨﺪ ﺗﺎ
ﻣﺘﻮﻗﻒ ﺷــﻮﺩ .ﺻﺤﻨﻪ ﺩﻟﺨﺮﺍﺵ ﺑﺮﺧﻮﺭﺩ ﻋﺎﺑﺮ ﺑﺎ ﻗﻄﺎﺭ
ﻭ ﻋﺼﺒﺎﻧﻴﺖ ﻣﺮﺩﻣﻰ ﻛﻪ ﻋﺰﻳﺰﺷﺎﻥ ﺭﺍ ﺍﺯ ﺩﺳﺖ ﺩﺍﺩﻩﺍﻧﺪ
ﺑﺎﻋﺚ ﺻﺪﻣﺎﺕ ﺭﻭﺣﻰ ﻭ ﺭﻭﺍﻧﻰ ﺑﻪ ﺧﺪﻣﻪ ﻗﻄﺎﺭ ،ﺑﻪ ﻭﻳﮋﻩ
ﻟﻜﻮﻣﻮﺗﻴﻮﺭﺍﻥ ﻣﻰﺷﻮﺩ.
ﻭﻗﺘــﻰ ﻋﺎﺑﺮ ﭘﻴﺎﺩﻩ ﻭﺍﺭﺩ ﺧﻄﻮﻁ ﺭﻳﻠﻰ ﻣﻰﺷــﻮﺩ ،ﺑﻪ
ﺩﻟﻴﻞ ﺍﻳﻨﻜﻪ ﻧــﮕﺎﻩ ﻋﺎﺑﺮ ﺑﺎ ﺟﻬﺖ ﺣﺮﻛﺖ ﻗﻄﺎﺭ ﺩﺭ ﻳﻚ
ﺭﺍﺳــﺘﺎ ﺍﺳــﺖ ﻳﺎ ﺑﻪ ﻋﺒﺎﺭﺕ ﺩﻳﮕﺮ ﻋﺎﺑﺮ ﻭ ﻗﻄﺎﺭ ﺩﺭ ﻳﻚ
ﺧﻂ ﻗــﺮﺍﺭ ﻣﻰﮔﻴﺮﻧﺪ ،ﻋﺎﺑﺮ ﭘﻴﺎﺩﻩ ﻗﺎﺩﺭ ﺑﻪ ﺗﺸــﺨﻴﺺ
ﺳــﺮﻋﺖ ﺯﻳﺎﺩ ﻗﻄــﺎﺭﻯ ﻛﻪ ﺑــﻪ ﺍﻭ ﻧﺰﺩﻳﻚ ﻣﻰﺷــﻮﺩ،
ﻧﻴﺴــﺖ؛ ﺑﻨﺎﺑﺮﺍﻳﻦ ﻓﻘــﻂ ﺩﺭ ﻣﺪﺕ ﭼﻨــﺪ ﺛﺎﻧﻴﻪ ﻗﻄﺎﺭ
ﺑﻪ ﻋﺎﺑﺮ ﻣﻰﺭﺳــﺪ ﻭ ﺣﺎﺩﺛﻪ ﺭﺥ ﻣﻰﺩﻫــﺪ .ﻭﻗﺘﻰ ﻗﻄﺎﺭ
500ﺗُﻨــﻰ ﺑﻪ ﻋﺎﺑﺮ ﻧﺰﺩﻳﻚ ﻣﻰﺷــﻮﺩ ﺑــﻪ ﻋﻠﺖ ﻟﺮﺯﺵ
ﺯﻣﻴــﻦ ﺯﻳﺮ ﭘﺎﻯ ﻋﺎﺑﺮ ﻭ ﻏــﺮﺵ ﻭ ﺻﺪﺍﻯ ﻣﻬﻴﺐ ﻗﻄﺎﺭ،
ﺯﺍﻧﻮﺍﻥ ﻋﺎﺑﺮ ﺳﺴﺖ ﺷــﺪﻩ ﻭ ﻗﺪﺭﺕ ﻫﺮﮔﻮﻧﻪ ﺣﺮﻛﺖ ﻭ
ﻭﺍﻛﻨﺸﻰ ﺍﺯ ﺍﻭ ﺳﻠﺐ ﻣﻰﺷﻮﺩ.
ﻳﻜﻰ ﺍﺯ ﻣﻨﺎﻃﻖ ﺭﻳﻠﻰ ﭘﺮﺣﺎﺩﺛﻪ ﺍﺯ ﻧﻈﺮ ﺑﺮﺧﻮﺭﺩ ﻗﻄﺎﺭ
ﺑــﺎ ﻋﺎﺑﺮﭘﻴﺎﺩﻩ ﻛﻪ ﺩﺭ ﺳــﺎﻝ 95ﺍﺯ ﻛﻮﺩﻙ 8ﺳــﺎﻟﻪ ﺗﺎ
ﺳــﺎﻟﻤﻨﺪ 80ﺳــﺎﻟﻪ ﺩﺭ ﺁﻥ ﺩﭼﺎﺭ ﺳــﺎﻧﺤﻪ ﺷﺪﻧﺪ ،ﻟﺐ
ﺧﻂ ﻛﻴﻠﻮﻣﺘﺮ 27ﻣﺴــﻴﺮ ﺟﻨﻮﺏ ،ﺣﺪﻓﺎﺻﻞ ﻓﺮﻭﺩﮔﺎﻩ
ﻭ ﺍﺳﻼﻣﺸــﻬﺮ ﺍﺳــﺖ .ﮔﺬﺭﮔﺎﻩ ﻋﺎﺑﺮﭘﻴﺎﺩﻩ ﺍﻳﻦ ﺧﻂ ﺩﺭ
ﻓﺎﺻﻠــﻪ 200ﻣﺘــﺮﻯ ﻣﺤﻞ ﺗﺮﺩﺩ ﺍﻫﺎﻟﻰ ﻗــﺮﺍﺭ ﺩﺍﺭﺩ ﻭ
ﻣﻤﻠﻮ ﺍﺯ ﺯﺑﺎﻟﻪ ﻭ ﺑﺪﻭﻥ ﺳــﻄﺢ ﻫﻤﻮﺍﺭ ﭘﻴﺎﺩﻩﺭﻭ ﺍﺳﺖ .ﺍﺯ
ﺳــﻮﻯ ﺩﻳﮕﺮ ﻭﺟﻮﺩ ﺳﺎﺭﻗﺎﻥ ،ﺍﺭﺍﺫﻝ ﻭ ﻣﻌﺘﺎﺩﺍﻥ ﺩﺭ ﺍﻳﻦ
ﮔﺬﺭﮔﺎﻩﻫﺎ ﺗﻬﺪﻳﺪ ﺟﺪﻯﺗﺮﻯ ﺍﺳﺖ.
ﻭﺟﻮﺩ ﻗﻮﺱ ﺩﺭ ﺧﻄﻮﻁ ﺭﻳﻠﻰ ﺩﺭ 300ﻣﺘﺮﻯ ﺑﺨﺶ
ﻏﺮﺑﻰ ﺑﺎﻋﺚ ﺷﺪﻩ ﻗﻄﺎﺭﻫﺎﻯ ﭘﺸﺖ ﻗﻮﺱ ﺩﻳﺪﻩ ﻧﺸﻮﻧﺪ.
ﺩﺭ ﺍﻳﻨﺠــﺎ 3ﺧﻂ ﺭﻳﻠﻰ ﺩﺭ ﻛﻨﺎﺭ ﻫﻢ ،ﺑﺎ ﻋﺮﺽ 12ﻣﺘﺮ
ﻭﺟﻮﺩ ﺩﺍﺭﺩ .ﺩﺭ ﺍﻳﻦ ﻣﻜﺎﻥ ﺳــﺮﻋﺖ ﻣﺠﺎﺯ ﺑﺮﺍﻯ ﻗﻄﺎﺭﻫﺎ
ﺗﺎ 150ﻛﻴﻠﻮﻣﺘﺮ ﺩﺭ ﺳﺎﻋﺖ ﻣﺠﺎﺯ ﺷﻨﺎﺧﺘﻪ ﺷﺪﻩ ﺍﺳﺖ؛
ﻳﻌﻨــﻰ ﺍﮔﺮ ﻋﺎﺑﺮ ﭘﻴــﺎﺩﻩﺍﻯ ﻣﻮﻓﻖ ﺑﻪ ﺩﻳــﺪﻥ ﻗﻄﺎﺭ ﺩﺭ
200ﻣﺘﺮﻯ ﺷــﻮﺩ ﻓﻘﻂ 5ﺛﺎﻧﻴﻪ ﺑﺮﺍﻯ ﻭﺍﻛﻨﺶ ﻧﺸــﺎﻥ
ﺩﺍﺩﻥ ﻭ ﺭﻫﺎﻳــﻰ ﺍﺯ ﺧﻄﺮ ﺑﺮﺧﻮﺭﺩ ﺑﺎ ﻗﻄﺎﺭ ﻓﺮﺻﺖ ﺩﺍﺭﺩ.
ﻣﺮﺩﻡ ﻟﺐ ﺧﻂ ﻣﺠﺒﻮﺭﻧﺪ ﺑﻮﻕ ﻭ ﺳﻮﺕ ﻧﺎﻫﻨﮕﺎﻡ ﻗﻄﺎﺭﻫﺎ،
ﻟﺮﺯﺵ ﺯﻣﻴﻦ ﻭ ﻏﻢ ﺍﺯ ﺩﺳﺖ ﺩﺍﺩﻥ ﻋﺰﻳﺰﺍﻥﺷﺎﻥ ﺩﺭ ﺍﺛﺮ
ﺑﺮﺧﻮﺭﺩ ﺑﺎ ﻗﻄﺎﺭ ﺭﺍ ﺗﺤﻤﻞ ﻛﻨﻨﺪ.
ﻣﺘﺎﺳــﻔﺎﻧﻪ ﻣﺴــﺌﻮﻻﻥ ﻭ ﺩﻭﻟﺘﻤــﺮﺩﺍﻥ ﺩﺭ ﻟﺐ ﺧﻂ
ﺯﻧﺪﮔــﻰ ﻧﻤﻰﻛﻨﻨﺪ ﺗﺎ ﺩﺭﺩ ﻭ ﺭﻧﺞ ﻣــﺮﺩﻡ ﺍﻳﻦ ﻣﻨﺎﻃﻖ
ﺭﺍ ﺩﺭﻙ ﻛﻨﻨﺪ.
ﻛﻤﻴﺴــﻴﻮﻥ ﺳــﻮﺍﻧﺢ ﺭﺍﻩﺁﻫﻦ ﺑﺎ ﺗﻮﺟﻪ ﺑــﻪ ﻣﺎﺩﻩ 10
ﻗﺎﻧــﻮﻥ ﺍﻳﻤﻨﻰ ﺭﺍﻩﻫــﺎ ﻭ ﺭﺍﻩﺁﻫﻦ ،ﺑﻪ ﻃــﻮﺭ ﻣﻌﻤﻮﻝ ﺩﺭ
ﭼﻨﻴــﻦ ﺣﻮﺍﺩﺛﻰ ﻋﺎﺑــﺮ ﭘﻴــﺎﺩﻩ ﺭﺍ 100ﺩﺭﺻﺪ ﻣﻘﺼﺮ
ﺗﺸﺨﻴﺺ ﻣﻰﺩﻫﺪ ،ﺩﺭ ﺣﺎﻟﻰﻛﻪ ﺑﺮﺍﺳﺎﺱ ﻣﻮﺍﺩ 9 ،6ﻭ
19ﻫﻤﺎﻥ ﻗﺎﻧﻮﻥ ،ﺷــﺮﻛﺖ ﺭﺍﻩﺁﻫﻦ ﺟﻤﻬﻮﺭﻯ ﺍﺳﻼﻣﻰ
ﻧﻴﺰ ﺩﺭ ﻭﻗﻮﻉ ﺍﻳﻦ ﺳــﻮﺍﻧﺢ ﻣﻘﺼﺮ ﺍﺳــﺖ .ﺑﺮﺍﻯ ﻛﺎﻫﺶ
ﺳــﻮﺍﻧﺤﻰ ﺍﺯ ﺍﻳﻦ ﺩﺳﺖ ﭘﻴﺸﻨﻬﺎﺩ ﻣﻰﺷــﻮﺩ ﺣﺪﺍﻛﺜﺮ
ﺳــﺮﻋﺖ ﻗﻄﺎﺭﻫﺎ ﺩﺭ ﭼﻨﻴﻦ ﻣﻨﺎﻃﻘــﻰ 60ﻛﻴﻠﻮﻣﺘﺮ ﺑﺮ
ﺳﺎﻋﺖ ﺑﺎﺷﺪ.
ﻫﻤﭽﻨﻴﻦ ﻣﻄﻠﻮﺏ ﺁﻥ ﺍﺳــﺖ ﻛﻪ ﺯﻳﺮﮔﺬﺭ ﻋﺎﺑﺮﭘﻴﺎﺩﻩ
)ﻧﻪ ﺯﻳﺮﮔﺬﺭ ﺧﻮﺩﺭﻭ( ﺑﺮﺍﺳﺎﺱ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﻫﺎﻯ ﻣﺠﺎﺯ ﺩﺭ
ﻣﺤﻞ ﻣﻨﺎﺳﺐ ﺍﺣﺪﺍﺙ ﺷﻮﺩ .ﺍﺯ ﺳﻮﻯ ﺩﻳﮕﺮ ﺑﺮﺍﻯ ﺣﻔﻆ
ﺍﻣﻨﻴــﺖ ﻋﺎﺑــﺮﺍﻥ ،ﺑﺎﻳﺪ ﺩﺭ ﭼﻨﻴــﻦ ﻣﺤﻞﻫﺎﻳﻰ ﺣﻀﻮﺭ
ﭘﻠﻴﺲ ﺩﺍﺋﻤﻰ ﻭ ﭘﺮﺭﻧﮓ ﺑﺎﺷﺪ.
ﻫﻤﭽﻨﻴﻦ ﻻﺯﻡ ﺍﺳﺖ ﺩﻳﻮﺍﺭﻫﺎﻯ ﺗﺨﺮﻳﺐ ﺷﺪﻩ ﺩﺭ ﺩﻭ
ﺳــﻮﻯ ﺧﻄﻮﻁ ﺭﻳﻠﻰ ﺗﺮﻣﻴﻢ ﻭ ﺑﺎﺯﺳﺎﺯﻯ ﺷﻮﺩ .ﺣﻀﻮﺭ
ﭘﺮﺭﻧﮓ ﺷــﻬﺮﺩﺍﺭﻯ ﻣﺤﻠــﻪ ﺑﺮﺍﻯ ﺣﻔــﻆ ﻭ ﻧﮕﻬﺪﺍﺭﻯ
ﺯﻳﺮﮔﺬﺭ ﻭ ﮔﺬﺭﮔﺎﻩﻫﺎﻯ ﺍﻳﻦ ﻣﻨﺎﻃﻖ ﻧﻴﺰ ﺍﻟﺰﺍﻣﻰ ﺍﺳــﺖ.
ﺍﺯ ﺳــﻮﻯ ﺩﻳﮕــﺮ ﺑﺎﻳﺪ ﺗﺎﺑﻠﻮﻫﺎ ﻭ ﻋﻼﻳﻢ ﻫﺸــﺪﺍﺭﺩﻫﻨﺪﻩ
ﺑــﻪ ﺍﻧﺪﺍﺯﻩ ﻛﺎﻓــﻰ ﻭ ﺩﺭ ﺟﺎﻯ ﺩﺭﺳــﺖ ﺩﺭ ﺍﻳﻦ ﻣﻨﺎﻃﻖ
ﻧﺼﺐ ﺷﻮﺩ .ﻧﺼﺐ ﭘﻞ ﻋﺎﺑﺮ ﻣﺴــﻘﻒ ،ﺑﺪﻭﻥ ﭘﻮﺷﺎﻧﺪﻥ
ﺩﻳﻮﺍﺭﻫــﺎﻯ ﺟﺎﻧﺒﻰ ﺁﻥ ﺩﺭ ﺍﻳﻦ ﻣﻨﺎﻃﻖ ﻧﻴﺰ ﭘﻴﺸــﻨﻬﺎﺩ
ﻣﻰﺷﻮﺩ.
ﺍﮔﺮ ﺟﺰﻭ ﻛﺴﺎﻧﻰ ﻫﺴﺘﻴﺪ ﻛﻪ ﺳﺮﺗﺎﻥ ﺧﻴﻠﻰ ﺷﻠﻮﻍ ﺍﺳﺖ ،ﻣﺪﺍﻡ ﺑﺎﻳﺪ ﺑﻪ ﺗﻤﺎﺱﻫﺎﻯ ﻛﺎﺭﻯ
ﭘﺎﺳـﺦ ﺩﻫﻴـﺪ ﻭ ﺻﺮﻓﻪﺟﻮﻳـﻰ ﺩﺭ ﺯﻣﺎﻥ ﺑﺮﺍﻯ ﺷـﻤﺎ ﺍﻫﻤﻴﺖ ﺯﻳﺎﺩﻯ ﺩﺍﺭﺩ ،ﺍﺳـﺘﻔﺎﺩﻩ ﺍﺯ
ﺧﺪﻣﺎﺕ CIPﺩﺭ ﺳﻔﺮﻫﺎﻯ ﻫﻮﺍﻳﻰ ﺭﺍ ﺑﻪ ﺷﻤﺎ ﭘﻴﺸﻨﻬﺎﺩ ﻣﻰﻛﻨﻴﻢ CIP .ﻓﺮﻭﺩﮔﺎﻩ ﻣﺤﻠﻰ
ﺍﺳﺖ ﻛﻪ ﺷﻤﺎ ﻣﻰﺗﻮﺍﻧﻴﺪ ﺗﺎ ﻟﺤﻈﻪ ﭘﺮﻭﺍﺯ ﺩﺭ ﺁﻥ ﺑﻨﺸﻴﻨﻴﺪ ﻭ ﺑﻪ ﺍﻣﻮﺭ ﺷﺨﺼﻰ ﻭ ﺍﺩﺍﺭﻯﺗﺎﻥ
ﺍﻛﺮﻡ ﺍﻣﻴﻨﻰ
editor@tejaratdaily.comﺑﺮﺳـﻴﺪ؛ ﺑﺪﻭﻥ ﺍﻳﻨﻜﻪ ﺩﻏﺪﻏـﻪ ﮔﺮﻓﺘﻦ ﻛﺎﺭﺕ ﭘﺮﻭﺍﺯ ﻭ ﺟﺎﺑﻪﺟﺎﻳﻰ ﭼﻤـﺪﺍﻥ ﻭ ﺑﺎﺭﺗﺎﻥ ﺭﺍ
ﺩﺍﺷﺘﻪ ﺑﺎﺷﻴﺪ .ﺍﺯ ﺳﻮﻯ ﺩﻳﮕﺮ ﺑﺮﺍﺳﺎﺱ ﺧﺪﻣﺎﺕ CIPﺷﻤﺎ ﺍﺯ ﺩﺭ ﺧﺎﻧﻪ ﺗﺎ ﻓﺮﻭﺩﮔﺎﻩ ﻭ ﺑﻌﺪ
ﺍﺯ ﺁﻥ ،ﺗـﺎ ﭘﺎﻯ ﭘﻠﻪ ﻫﻮﺍﭘﻴﻤﺎ ﺟﺎﺑﻪﺟﺎ ﺧﻮﺍﻫﻴﺪ ﺷـﺪ؛ ﺑﻨﺎﺑﺮﺍﻳﻦ ﺩﻏﺪﻏـﻪ ﺯﻣﺎﻧﺒﻨﺪﻯ ﺑﺮﺍﻯ
ﺣﻀﻮﺭ ﺑﻪﻣﻮﻗﻊ ﺩﺭ ﻓﺮﻭﺩﮔﺎﻩ ﺭﺍ ﻫﻢ ﻧﺨﻮﺍﻫﻴﺪ ﺩﺍﺷـﺖ .ﺑﺮﺍﻯ ﺩﺭﻙ ﺑﻬﺘﺮ ﻣﺰﻳﺖﻫﺎﻯ CIPﺑﺪ ﻧﻴﺴـﺖ ﺑﺪﺍﻧﻴﺪ
ﻫﺰﻳﻨﻪ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺧﺪﻣﺎﺕ ﺍﻳﻦ ﻣﺠﻤﻮﻋﻪ ﻛﻪ ﺑﻪ ﻃﻮﺭ ﻣﻌﻤﻮﻝ ﺑﺮﺍﻯ ﺳﻔﺮﻫﺎﻯ ﺧﺎﺭﺟﻰ ﺍﺳﺘﻔﺎﺩﻩ ﻣﻰﺷﻮﺩ ﺑﻴﻦ4
ﺗﺎ 15ﺩﺭﺻﺪ ﻧﺮﺥ ﺑﻠﻴﺖ ﺷﻤﺎ ﺧﻮﺍﻫﺪ ﺑﻮﺩ.
ﺩﺭﺣﺎﻝﺣﺎﺿـﺮ ﺩﺭ ﺍﻳﺮﺍﻥ ﻓﻘﻂ 3ﻓﺮﻭﺩﮔﺎﻩ ﺍﻣﺎﻡ ﺧﻤﻴﻨﻰ)ﺭﻩ( ،ﻣﺸـﻬﺪ ﻭ ﻛﻴﺶ CIPﺩﺍﺭﻧﺪ ﻭ ﺧﺪﻣﺎﺕ
ﻣﺮﺑﻮﻁ ﺑﻪ ﺁﻥ ﺭﺍ ﺍﺭﺍﺋﻪ ﻣﻰﺩﻫﻨﺪ ﻛﻪ ﺑﺎﺗﻮﺟﻪ ﺑﻪ ﺣﺠﻢ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﻭ ﺍﺣﺪﺍﺙ ﺳﺎﺧﺘﻤﺎﻥ ﻣﺴﺘﻘﻞCIP ،
ﻓـﺮﻭﺩﮔﺎﻩ ﺍﻣﺎﻡ ﺧﻤﻴﻨﻰ)ﺭﻩ( ﻧﺴـﺒﺖ ﺑﻪ 2ﻓﺮﻭﺩﮔﺎﻩ ﺩﻳﮕﺮ ﺑﺮﺗـﺮﻯ ﺩﺍﺭﺩ CIP .ﻓﺮﻭﺩﮔﺎﻩ ﺍﻣﺎﻡ ﻫﻤﺰﻣﺎﻥ ﺑﺎ
ﺑﺮﮔﺰﺍﺭﻯ ﺍﺟﻼﺱ ﺳـﺮﺍﻥ ﻏﻴﺮﻣﺘﻌﻬﺪﻫﺎ ﺩﺭ ﺍﻳﺮﺍﻥ ﺩﺭ ﺳـﺎﻝ 91ﺁﻏﺎﺯ ﺑﻪﻛﺎﺭ ﻛﺮﺩﻩ ﻭ ﺳﺮﻣﺎﻳﻪ ﺁﻥ ،ﺍﺯ ﺳﻮﻯ
ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﺗﺎﻣﻴﻦ ﺷـﺪﻩ ﺍﺳـﺖ .ﻣﻬﺮﺍﻥ ﻗﺪﺭﺗﻰ ،ﻣﺪﻳﺮﻋﺎﻣﻞ CIPﻓﺮﻭﺩﮔﺎﻩ ﺍﻣﺎﻡ ﺧﻤﻴﻨﻰ)ﺭﻩ( ﺩﺭ
ﮔﻔﺖﻭﮔﻮ ﺑﺎ »ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ« ﺩﺭﺑﺎﺭﻩ ﺟﺰﺋﻴﺎﺕ ﻓﻌﺎﻟﻴﺖ ﻭ ﺧﺪﻣﺎﺕ ﺍﻳﻦ ﺑﺨﺶ ﺗﻮﺿﻴﺢ ﺩﺍﺩﻩ ﺍﺳﺖ.
ﺩﺭ ﮔﻔﺖﻭﮔﻮﻯ »ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ« ﺑﺎ ﻣﺪﻳﺮﻋﺎﻣﻞ ﺟﺎﻳﮕﺎﻩ ﺗﺸﺮﻳﻔﺎﺕ ﺍﺧﺘﺼﺎﺻﻰ ﻣﻬﻢﺗﺮﻳﻦ ﻓﺮﻭﺩﮔﺎﻩ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻛﺸﻮﺭ ﻣﻄﺮﺡ ﺷﺪ
ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﻣﻮﻓﻖ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﺩﺭ CIPﻓﺮﻭﺩﮔﺎﻩ ﺍﻣﺎﻡ
ﭼﻪ ﺧﺪﻣﺎﺗﻰ ﺩﺭ »ﺳﻰﺁﻯﭘﻰ« ﺍﺭﺍﺋﻪ ﻣﻰﺷﻮﺩ؟
ﺻﻔــﺮ ﺗﺎ ﺻــﺪ ﺧﺪﻣﺎﺗﻰ ﻛﻪ ﻳﻚ ﻣﺴــﺎﻓﺮ ﺑﺎﻳــﺪ ﺩﺭ ﻓﺮﻭﺩﮔﺎﻩ
ﺩﺭﻳﺎﻓﺖ ﻛﻨﺪ ﺍﺯ ﺳــﻮﻯ »ﺳﻰﺁﻯﭘﻰ«ﺑﻪ ﺍﻭ ﺍﺭﺍﺋﻪ ﻣﻰﺷﻮﺩ؛ ﻣﺎﻧﻨﺪ
ﺩﺭﻳﺎﻓــﺖ ﻛﺎﺭﺕ ﭘــﺮﻭﺍﺯ ،ﺗﺤﻮﻳﻞ ﺑﺎﺭ ﻭ ﭼﻤــﺪﺍﻥ ﻭ . ...ﻫﻤﭽﻨﻴﻦ
ﺑﺮﺍﺳﺎﺱ ﺧﺪﻣﺎﺕ »ﺳﻰﺁﻯﭘﻰ«ﻣﺴــﺎﻓﺮ ﺍﺯ ﺩﺭ ﺧﺎﻧﻪ ﺗﺎ ﭘﺎﻯ ﭘﻠﻪ
ﻫﻮﺍﭘﻴﻤــﺎ ﺟﺎﺑﻪﺟــﺎ ﻭ ﺩﺭ ﺍﻳﻦ ﻣﺪﺕ ،ﻫﻤﻪ ﺧﺪﻣــﺎﺕ ﻻﺯﻡ ﺑﻪ ﺍﻭ
ﺍﺭﺍﺋﻪ ﻣﻰﺷﻮﺩ .ﭘﺬﻳﺮﺍﻳﻰ ﻛﺎﻣﻞ ﺩﺭﻭﻥ ﺟﺎﻳﮕﺎﻩ ﺗﺸﺮﻳﻔﺎﺕ ﻭ ﺍﻣﻜﺎﻥ
ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺍﻣﻜﺎﻧﺎﺕ ﺭﻓﺎﻫﻰ ﺩﺭﻭﻥ ﻣﺠﻤﻮﻋﻪ ،ﺍﺯ ﺟﻤﻠﻪ ﺍﻣﻜﺎﻧﺎﺕ
»ﺳﻰﺁﻯﭘﻰ«ﺍﺳﺖ.
ﺩﺭﺑﺎﺭﻩ ﺗﻔﺎﻭﺕ »ﺳـﻰﺁﻯﭘﻰ«ﻭ »ﻭﻯﺁﻯﭘﻰ« ﺗﻮﺿﻴﺢ
ﺩﻫﻴﺪ.
ﺟﺎﻳﮕﺎﻩ ﻭ ﺧﺪﻣﺎﺕ »ﻭﻯﺁﻯﭘﻰ« ﻭﻳﮋﻩ ﺍﺳﺘﻔﺎﺩﻩ ﻣﻘﺎﻣﺎﺕ ﺩﻭﻟﺘﻰ
ﺍﺳــﺖ ﺍﻣﺎ »ﺳﻰﺁﻯﭘﻰ« ﻃﻴﻒ ﻭﺳــﻴﻊﺗﺮﻯ ﺭﺍ ﺷﺎﻣﻞ ﻣﻰﺷﻮﺩ.
ﺩﺭ ﻭﺍﻗﻊ ﻫﻤﻪ ﻛﺴــﺎﻧﻰ ﻛﻪ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺍﺯ »ﻭﻯﺁﻯﭘﻰ«ﺍﺳــﺘﻔﺎﺩﻩ
ﻛﻨﻨﺪ ،ﺍﻣﻜﺎﻥ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ »ﺳــﻰﺁﻯﭘﻰ«ﺭﺍ ﻧﻴــﺰ ﺩﺍﺭﻧﺪ .ﻋﻼﻭﻩ
ﺑﺮ ﺍﻳــﻦ ﺑﺎﺯﺭﮔﺎﻧــﺎﻥ ﻭ ﺗﺎﺟــﺮﺍﻥ ،ﻫﻨﺮﻣﻨﺪﺍﻥ ،ﺳﻴﺎﺳــﺘﻤﺪﺍﺭﺍﻥ،
ﺍﻗﺘﺼﺎﺩﺩﺍﻧﺎﻥ ﻭ ﻫﻤﻪ ﻛﺴــﺎﻧﻰ ﻛﻪ ﺻﺮﻓﻪﺟﻮﻳــﻰ ﺩﺭ ﻭﻗﺖ ﺑﺮﺍﻯ
ﺁﻧﻬﺎ ﺍﻫﻤﻴﺖ ﺩﺍﺭﺩ ،ﺍﺯ »ﺳﻰﺁﻯﭘﻰ« ﺑﻬﺮﻩ ﻣﻰﺑﺮﻧﺪ ،ﺯﻳﺮﺍ ﺧﺪﻣﺎﺕ
»ﺳــﻰﺁﻯﭘﻰ«ﻣﻮﺟﺐ ﻛﺎﻫﺶ ﺍﺗﻼﻑ ﻭﻗﺖ ﻣﻰﺷــﻮﺩ ﻭ ﻣﺴﺎﻓﺮ
ﻣﻰﺗﻮﺍﻧﺪ ﺍﺯ ﻭﻗﺖ ﺧﻮﺩ ﺑﻬﺘﺮﻳﻦ ﺍﺳﺘﻔﺎﺩﻩ ﺭﺍ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ.
ﺩﺭ ﺍﻳـﺮﺍﻥ ﻛـﺪﺍﻡ ﻓﺮﻭﺩﮔﺎﻩﻫﺎ »ﺳـﻰﺁﻯﭘﻰ«ﺩﺍﺭﻧﺪ؟
»ﺳﻰﺁﻯﭘﻰ« ﻓﺮﻭﺩﮔﺎﻩ ﺍﻣﺎﻡ ﺧﻤﻴﻨﻰ)ﺭﻩ( ﭼﻪ ﻣﺪﺗﻰ ﺍﺳﺖ
ﺭﺍﻩﺍﻧﺪﺍﺯﻯ ﺷﺪﻩ ﺍﺳﺖ؟
ﺩﺭ ﻓــﺮﻭﺩﮔﺎﻩ ﺍﻣــﺎﻡ ﺧﻤﻴﻨﻰ» ،ﺳــﻰﺁﻯﭘﻰ«ﺍﺯ ﺳــﺎﻝ 91ﻭ
ﻫﻤﺰﻣﺎﻥ ﺑﺎ ﺑﺮﮔﺰﺍﺭﻯ ﺍﺟﻼﺱ ﻏﻴﺮﻣﺘﻌﻬﺪﻫﺎ ﺩﺭ ﺍﻳﺮﺍﻥ ﺁﻏﺎﺯ ﺑﻪ ﻛﺎﺭ
ﻛﺮﺩ .ﺍﮔﺮﭼﻪ ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ ﻓﺮﻭﺩﮔﺎﻩﻫﺎﻯ ﻣﺸــﻬﺪ ﻭ ﻛﻴﺶ ﻧﻴﺰ
»ﺳﻰﺁﻯﭘﻰ«ﺩﺍﺭﻧﺪ ﺍﻣﺎ ﺑﻴﻦ »ﺳــﻰﺁﻯﭘﻰ«ﻓﺮﻭﺩﮔﺎﻩ ﺍﻣﺎﻡ ﻭ ﺍﻳﻦ
ﺩﻭ ﻓﺮﻭﺩﮔﺎﻩ ﺗﻔﺎﻭﺕ ﺍﺳﺎﺳﻰ ﻭﺟﻮﺩ ﺩﺍﺭﺩ.
» ﺳﻰﺁﻯﭘﻰ« ﻓﺮﻭﺩﮔﺎﻩ ﺍﻣﺎﻡ ﭼﻪ ﻣﺰﻳﺖﻫﺎﻳﻰ ﻧﺴﺒﺖ
ﺑﻪ ﺩﻭ ﻓﺮﻭﺩﮔﺎﻩ ﺩﻳﮕﺮ ﺩﺍﺭﺩ؟
ﺗﻔﺎﻭﺕ ﻋﻤﺪﻩ »ﺳﻰﺁﻯﭘﻰ«ﻓﺮﻭﺩﮔﺎﻩ ﺍﻣﺎﻡ ﻭ ﺩﻳﮕﺮ ﻓﺮﻭﺩﮔﺎﻩﻫﺎ
ﺭﺍ ﻣﻰﺗﻮﺍﻥ ﺩﺭ ﻧﻮﻉ ﻭ ﺣﺠﻢ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﻭ ﺩﺍﺷﺘﻦ ﺳﺎﺧﺘﻤﺎﻥ
ﻣﺴﺘﻘﻞ ﺩﺍﻧﺴﺖ .ﺩﺭ ﻓﺮﻭﺩﮔﺎﻩ ﺍﻣﺎﻡ ﺷﺎﻫﺪ ﻭﺟﻮﺩ ﻳﻚ ﺳﺎﺧﺘﻤﺎﻥ
ﻭ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﻣﺴﺘﻘﻞ ﺑﺮﺍﻯ »ﺳﻰﺁﻯﭘﻰ« ﻫﺴﺘﻴﻢ ،ﺩﺭﺣﺎﻟﻰ
ﻛــﻪ ﺩﺭ ﻓﺮﻭﺩﮔﺎﻩﻫﺎﻯ ﺩﻳﮕﺮ ،ﺍﺯ ﺑﺨﺸــﻰ ﺍﺯ ﻓــﺮﻭﺩﮔﺎﻩ ﺑﻪ ﻋﻨﻮﺍﻥ
ﺟﺎﻳﮕﺎﻩ »ﺳــﻰﺁﻯﭘﻰ« ﺍﺳــﺘﻔﺎﺩﻩ ﻣﻰﻛﻨﻨﺪ .ﺍﺯ ﺳﻮﻯ ﺩﻳﮕﺮ ﺩﺭ
ﻣــﺎﺩﻯ ﺩﺍﺭﺩ؛ ﻫﺮﭼﻨﺪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺣﺠﻢ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ،ﺍﻳﻦ
ﻓﺮﻭﺩﮔﺎﻩ ﺍﻣﺎﻡ ﺧﻤﻴﻨﻰ)ﺭﻩ( ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﻣﺴﺘﻘﻠﻰ ﺍﺯ ﺳﻮﻯ
ﻣﻨﻔﻌﺖ ﭼﻨﺪﺍﻥ ﻗﺎﺑﻞ ﺗﻮﺟﻪ ﻧﻴﺴــﺖ.ﺩﺭ ﻭﺍﻗﻊ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ
ﺑﺨﺶ ﺧﺼﻮﺻﻰ ،ﺑﻪﺻﻮﺭﺕ ) BOTﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ،ﺳﺎﺧﺖ ﻭ
ﺩﺭ ﺣﻮﺯﻩﻫــﺎﻯ ﺩﻳﮕﺮ ﻣﻰﺗﻮﺍﻧﺪ ﺳــﻮﺩﺁﻭﺭﺗﺮ ﺑﺎﺷــﺪ ﺍﻣﺎ ﺍﻫﻤﻴﺖ
ﺑﻬﺮﻩﺑﺮﺩﺍﺭﻯ( ﺩﺭ ﺯﻣﻴﻨﻪ »ﺳﻰﺁﻯﭘﻰ«ﺍﻧﺠﺎﻡ ﺷﺪﻩ ﺍﺳﺖ.
ﻓﻌﺎﻟﻴﺖ ﺩﺭ ﺣﻮﺯﻩ »ﺳــﻰﺁﻯﭘﻰ« ﺩﺭ ﺍﻳﻦ ﺍﺳــﺖ ﻛﻪ ﺍﺑﻌﺎﺩ ﻣﻠﻰ
ﺩﺭ ﻭﺍﻗــﻊ ﻣﻰﺗــﻮﺍﻥ ﮔﻔــﺖ ﺍﺯ ﻧﻈــﺮ ﺍﺳــﺘﺎﻧﺪﺍﺭﺩﻫﺎ،
ﺩﺍﺭﺩ» .ﺳــﻰﺁﻯﭘﻰ« ﺩﺭﻭﺍﻗــﻊ ﻣﻰﺗﻮﺍﻧــﺪ ﻧﺨﺴــﺘﻴﻦ ﺑﺮﺧﻮﺭﺩ
ﮔﺮﺩﺷــﮕﺮﺍﻥ ﺧﺎﺭﺟــﻰ ﻭ ﻣﻘﺎﻣﺎﺕ ﻭ ﺍﻓﺮﺍﺩﻯ ﻛﻪ ﺍﺯ ﺍﻳﻦ ﻣﺴــﻴﺮ
»ﺳــﻰﺁﻯﭘﻰ«ﻓﺮﻭﺩﮔﺎﻩ ﺍﻣﺎﻡ ﺧﻤﻴﻨﻰ)ﺭﻩ( ﺑﺎ ﺩﻭ ﻓﺮﻭﺩﮔﺎﻩ ﺩﻳﮕﺮ
ﻭﺍﺭﺩ ﻛﺸﻮﺭ ﻣﻰﺷﻮﻧﺪ ،ﺑﺎ ﺍﻳﺮﺍﻥ ﺑﺎﺷﺪ ﻭ ﻣﻰﺗﻮﺍﻥ
ﻗﺎﺑــﻞ ﻣﻘﺎﻳﺴــﻪ ﻧﻴﺴــﺖ ﻭ ﭼﻪ ﺍﺯ ﻧﻈــﺮ ﻓﻀﺎﻯ
ﺑﺎ ﻧﻤﺎﻳــﺶ ﻓﺮﻫﻨﮓ ﻣﻬﻤﺎﻥﻧــﻮﺍﺯﻯ ﻭ ﭘﺬﻳﺮﺍﻳﻰ
ﻓﻴﺰﻳﻜﻰ ،ﭼﻪ ﺍﺯ ﻧﻈﺮ ﻣﻴﺰﺍﻥ ﻭ ﻧﻮﻉ ﺧﺪﻣﺎﺗﻰ ﻛﻪ
ﻣﻨﺎﺳــﺐ ﺩﺭ ﺁﻥ ،ﺗﺼﻮﻳﺮ ﺯﻳﺒﺎﺗــﺮﻯ ﺍﺯ ﺍﻳﺮﺍﻥ ﺑﻪ
ﺑﻪ ﻣﺴﺎﻓﺮﺍﻥ ﺍﺭﺍﺋﻪ ﻣﻰﺷﻮﺩ ،ﻣﺘﻔﺎﻭﺕ ﺍﺳﺖ.
ﺿﺮﻭﺭﺕ ﻭﺟﻮﺩ ﺑﺨﺶ »ﺳﻰﺁﻯﭘﻰ«ﺩﺭ
ﻣﻬﻤﺎﻧﺎﻥ ﺧﺎﺭﺟــﻰ ﺍﺭﺍﺋﻪ ﻛــﺮﺩ .ﻣﻰﺗﻮﺍﻥ ﮔﻔﺖ
ﻳﻚ ﻓﺮﻭﺩﮔﺎﻩ ﭼﻴﺴﺖ؟
»ﺳــﻰﺁﻯﭘﻰ«ﻓﺮﻭﺩﮔﺎﻩ ﺍﻣــﺎﻡ ﺧﻤﻴﻨــﻰ)ﺭﻩ(
ﻧﻤﻮﻧــﻪﺍﻯ ﻣﻮﻓــﻖ ﺍﺯ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺑﺨــﺶ
ﺑﺎﺗﻮﺟــﻪ ﺑــﻪ ﺗﺎﻛﻴﺪ ﺭﻫﺒــﺮ ﻣﻌﻈــﻢ ﺍﻧﻘﻼﺏ
ﺧﺼﻮﺻﻰ ﺍﺳﺖ ﻭ ﺍﮔﺮ ﻣﻮﺭﺩ ﺣﻤﺎﻳﺖ ﻗﺮﺍﺭ ﮔﻴﺮﺩ،
ﺑــﺮ ﺟﺬﺏ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺧﺎﺭﺟــﻰ ،ﻓﻌﺎﻟﻴﺖ
ﻣﻰﺗﻮﺍﻧﺪ ﺍﻟﮕﻮﻯ ﺧﻮﺑﻰ ﺑﺮﺍﻯ ﻛﺴــﺎﻧﻰ ﺑﺎﺷﺪ ﻛﻪ
»ﺳــﻰﺁﻯﭘﻰ« ﺑﻪ ﻣﻨﻈﻮﺭ ﺯﻣﻴﻨﻪﺳــﺎﺯﻯ ﺑﺮﺍﻯ
ﺗﻤﺎﻳﻞ ﺑﻪ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺩﺭ ﻛﺸﻮﺭ ﺩﺍﺭﻧﺪ.
ﺣﻀﻮﺭ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﺍﻥ ﺩﺭ ﻛﺸﻮﺭ ﻭ ﺍﺭﺍﺋﻪ ﺧﺪﻣﺎﺕ
»ﺳﻰﺁﻯﭘﻰ«
ﺍﺳـﺘﻘﺒﺎﻝ ﻣﺴـﺎﻓﺮﺍﻥ ﺍﺯ ﺑﺨـﺶ
ﻣﻨﺎﺳﺐ ﺑﻪ ﺁﻧﻬﺎ ﺿﺮﻭﺭﻯ ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳﺪ .ﺑﺮﺍﻯ
ﻓﺮﻭﺩﮔﺎﻩ ﺍﻣﺎﻡ
»ﺳﻰﺁﻯﭘﻰ« ﺑﺮﺍﻯ ﺷﻤﺎ ﺭﺍﺿﻰﻛﻨﻨﺪﻩ ﺑﻮﺩﻩ
ﺑﺎﺯﺭﮔﺎﻧــﺎﻥ ﻭ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﺍﻥ ﺑــﺰﺭگ ،ﺯﻣــﺎﻥ
ﺍﺯ
ﺍﻫﻤﻴﺖ ﻭﻳﮋﻩﺍﻯ ﺩﺍﺭﺩ .ﺍﻳــﻦ ﺍﻓﺮﺍﺩ ﺗﻤﺎﻳﻞ ﺩﺍﺭﻧﺪ ﻧﻤﻮﻧﻪﺍﻯ ﻣﻮﻓﻖ
ﻳﺎ ﻫﻨﻮﺯ ﺍﻧﺘﻈﺎﺭﻫﺎﻯ ﺷـﻤﺎ ﺑﺮﺁﻭﺭﺩﻩ ﻧﺸـﺪﻩ
ﺍﺳﺖ؟
ﺩﺭ ﻣﺤﻴﻄﻰ ﺁﺭﺍﻡ ،ﺑﻬﺘﺮﻳﻦ ﺍﺳــﺘﻔﺎﺩﻩ ﺭﺍ ﺍﺯ ﻭﻗﺖ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ
ﺍﺳــﺘﻘﺒﺎﻝ ﺍﺯ ﺍﻳﻦ ﺑﺨﺶ ﻣﻨﺎﺳــﺐ ﺍﺳــﺖ ﻭ
ﺧﻮﺩ ﺩﺍﺷــﺘﻪ ﺑﺎﺷــﻨﺪ ﻭ ﺍﻣﻮﺭ ﻣﺮﺑﻮﻁ ﺑﻪ ﺗﺠﺎﺭﺕ ﺑﺨﺶ ﺧﺼﻮﺻﻰ
ﻣﻰﺗﻮﺍﻥ ﮔﻔﺖ ﻣﺮﺩﻡ ﺑﻪﻃﻮﺭ ﺗﻘﺮﻳﺒﻰ ﻧﺴــﺒﺖ ﺑﻪ
ﺧــﻮﺩ ﺭﺍ ﺍﻧﺠﺎﻡ ﺩﻫﻨﺪ ،ﺑــﻪ ﻫﻤﻴﻦ ﺩﻟﻴﻞ ،ﻭﺟﻮﺩ
ﺍﺳﺖ ﻭ ﺍﮔﺮ ﺍﺯ
ﺍﻳﻦ ﺳﺮﻭﻳﺲ ﻭ ﺧﺪﻣﺎﺕ ﺷﻨﺎﺧﺖ ﭘﻴﺪﺍ ﻛﺮﺩﻩﺍﻧﺪ
ﭼﻨﻴﻦ ﻓﻀﺎﻳــﻰ ﺩﺭ ﻓﺮﻭﺩﮔﺎﻩﻫــﺎﻯ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ
ﺁﻥ ﺣﻤﺎﻳﺖ ﺷﻮﺩ،
ﺍﻣــﺎ ﻣﺎﻧﻨﺪ ﻫﻤﻪ ﻓﻌﺎﻟﻴﺖﻫــﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ ﺩﻳﮕﺮ،
ﺿﺮﻭﺭﻯ ﺍﺳﺖ.
ﺍﺩﺍﺭﻩ »ﺳﻰﺁﻯﭘﻰ«ﺍﺯ ﻧﮕﺎﻩ ﺍﻗﺘﺼﺎﺩﻯ ،ﺍﻟﮕﻮﻯ ﺧﻮﺑﻰ ﺑﺮﺍﻯ ﺍﻳﻦ ﺣﻮﺯﻩ ﻧﻴﺰ ﺗﺤــﺖ ﺗﺎﺛﻴﺮ ﻓﻀﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ ﻭ
ﺳﻴﺎﺳﻰ ﻛﺸﻮﺭ ،ﻓﺮﺍﺯ ﻭ ﻧﺸﻴﺐﻫﺎﻯ ﺧﺎﺹ ﺧﻮﺩ
ﭼﻘﺪﺭ ﺑﻪﺻﺮﻓﻪ ﺍﺳﺖ؟
ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﺍﻥ
ﺭﺍ ﺩﺍﺭﺩ .ﻧﻜﺘﻪ ﻣﻬﻢ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ ﺑﺎﺗﻮﺟﻪ ﺑﻪ ﺑﺮﻭﺯ
ﺩﺭ ﺯﻣﻴﻨﻪ ﺭﺍﻩﺍﻧﺪﺍﺯﻯ ﻭ ﺍﺩﺍﺭﻩ »ﺳﻰ ﺁﻯ ﭘﻰ«،
ﺍﺳﺖ
ﺑﺤﺮﺍﻥﻫﺎﻯ ﻣﺘﻌﺪﺩ ﺩﺭ ﺩﻳﮕﺮ ﻛﺸــﻮﺭﻫﺎ ﻭ ﺣﺎﻛﻢ
ﻣﻮﺿــﻮﻉ ﺑﻪﺻﺮﻓﻪ ﺑــﻮﺩﻥ ﺭﺍ ﻧﻤﻰﺗــﻮﺍﻥ ﺩﻟﻴﻞ
ﺑــﻮﺩﻥ ﺍﻣﻨﻴﺖ ﺩﺭ ﺍﻳﺮﺍﻥ ،ﻣﻴﺰﺍﻥ ﻣﺴــﺎﻓﺮﺕﻫﺎﻯ
ﻓﻌﺎﻟﻴــﺖ ﺩﺍﻧﺴــﺖ ﻭ ﺍﻫﺪﺍﻑ ﻣﻬــﻢ ﺩﻳﮕﺮﻯ ﻧﻴﺰ
ﺧﺎﺭﺟــﻰ ﻛﺎﻫﺶ ﻳﺎﻓﺘــﻪ ﻭ ﺍﻳﻦ ﻣﺴــﺌﻠﻪ ﺭﻭﻯ
ﺑﺮﺍﻯ ﺍﻳﻦ ﻛﺎﺭ ﻭﺟﻮﺩ ﺩﺍﺭﺩ .ﺩﺭ ﻭﺍﻗﻊ ﺍﺷــﺨﺎﺻﻰ
ﻓﻌﺎﻟﻴﺖ »ﺳــﻰﺁﻯﭘﻰ«ﻧﻴﺰ ﺗﺎﺛﻴﺮ ﮔﺬﺍﺷﺘﻪ ﻭ ﻣﻴﺰﺍﻥ ﺗﺮﺩﺩ ﺍﺯ ﺍﻳﻦ
ﻛﻪ ﺩﺭ »ﺳــﻰﺁﻯﭘﻰ« ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﻛﺮﺩﻩﺍﻧﺪ ﺍﻫﻤﻴﺖ ﻭﻳﮋﻩﺍﻯ
ﺑﺨﺶ ﺭﺍ ﻛﺎﻫﺶ ﺩﺍﺩﻩ ﺍﺳﺖ.
ﺑﺮﺍﻯ ﭼﮕﻮﻧﮕﻰ ﻧﻤﺎﻳﺶ ﻓﺮﻫﻨﮓ ﻭ ﻇﺮﻓﻴﺖﻫﺎﻯ ﻣﻬﻤﺎﻥﭘﺬﻳﺮﻯ
ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺧﺪﻣﺎﺕ »ﺳـﻰﺁﻯﭘﻰ«ﭼﻪ ﻫﺰﻳﻨﻪﻫﺎﻳﻰ
ﺟﻤﻬﻮﺭﻯ ﺍﺳــﻼﻣﻰ ﺍﻳﺮﺍﻥ ﻗﺎﺋﻞ ﻫﺴﺘﻨﺪ؛ ﻓﻌﺎﻟﻴﺖ »ﺳﻰﺁﻯﭘﻰ«
ﺑﺮﺍﻯ ﻣﺼﺮﻑﻛﻨﻨﺪﻩ )ﻣﺴﺎﻓﺮ( ﺩﺍﺭﺩ؟
ﺑﻪﻧﻮﻋﻰ ﻭﻳﺘﺮﻳــﻦ ﻣﻬﻤﻰ ﺑﺮﺍﻯ ﻧﻈﺎﻡ ﺍﺳــﺖ .ﺑﻨﺎﺑﺮﺍﻳﻦ ﻣﻰﺗﻮﺍﻥ
ﺑــﺎ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺧﺪﻣــﺎﺕ »ﺳــﻰﺁﻯﭘﻰ«ﻣﻘﺪﺍﺭﻯ ﻫﺰﻳﻨﻪ
ﮔﻔﺖ ﺍﻫﺪﺍﻓﻰ ﻣﻬﻢﺗﺮ ﺍﺯ ﻣﻨﻔﻌﺖ ﻣﺎﺩﻯ ﺩﺭ ﺍﻳﻦ ﻛﺎﺭ ﻭﺟﻮﺩ ﺩﺍﺭﺩ.
ﺑﻪ ﻫﺰﻳﻨﻪﻫﺎﻯ ﺳــﻔﺮ ﻣﺴــﺎﻓﺮ ﺍﻓﺰﻭﺩﻩ ﻣﻰﺷﻮﺩ ﻛﻪ ﻗﺎﺑﻞﺗﻮﺟﻪ
ﺍﻟﺒﺘﻪ ﺍﻳــﻦ ﻛﺎﺭ ﻧﻴﺰ ﻣﺎﻧﻨﺪ ﻫﺮ ﻓﻌﺎﻟﻴــﺖ ﺍﻗﺘﺼﺎﺩﻯ ﺩﻳﮕﺮ ،ﻣﻨﺎﻓﻊ
ﻧﻴﺴــﺖ .ﺑﺎﺗﻮﺟﻪ ﺑﻪ ﺍﻳﻨﻜــﻪ ﺍﺳــﺘﻔﺎﺩﻩﻛﻨﻨﺪﮔﺎﻥ ﺍﺯ ﺧﺪﻣﺎﺕ
»ﺳــﻰﺁﻯﭘﻰ« ﺑﻴﺸﺘﺮ ﻣﺴــﺎﻓﺮﺍﻥ ﻣﺴــﻴﺮﻫﺎﻯ ﺩﻭﺭ ﻫﺴﺘﻨﺪ،
ﻫﺰﻳﻨﻪ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ »ﺳﻰﺁﻯﭘﻰ«ﺩﺭﺻﺪ ﻛﻤﻰ ﺍﺯ ﻫﺰﻳﻨﻪ ﺳﻔﺮ
ﺁﻧﻬﺎ ﺭﺍ ﺷــﺎﻣﻞ ﻣﻰﺷــﻮﺩ .ﺑﻪ ﻋﻨﻮﺍﻥ ﻧﻤﻮﻧﻪ ﺩﺭ ﻣﺴﻴﺮﻯ ﻣﺎﻧﻨﺪ
ﺗﻬﺮﺍﻥ-ﺩﻭﺑﻰ ﻛﻪ ﻧﺮﺥ ﺑﻠﻴﺖ ﭘﺮﻭﺍﺯ ﺩﺭ ﻛﻼﺱ ﺍﻛﻮﻧﻮﻣﻰ ﺣﺪﻭﺩ
2ﻣﻴﻠﻴــﻮﻥ ﺗﻮﻣﺎﻥ ﻭ ﺩﺭ ﻛﻼﺱ ﺗﺠــﺎﺭﻯ ﺑﻴﻦ 4ﺗﺎ 8ﻣﻴﻠﻴﻮﻥ
ﺗﻮﻣﺎﻥ ﺍﺳــﺖ ،ﻫﺰﻳﻨﻪ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺧﺪﻣﺎﺕ »ﺳــﻰﺁﻯﭘﻰ«
ﺣﺪﻭﺩ 320ﻫﺰﺍﺭ ﺗﻮﻣﺎﻥ ﺧﻮﺍﻫﺪ ﺑﻮﺩ؛ ﻳﻌﻨﻰ ﻛﻤﺘﺮ ﺍﺯ 4ﺗﺎ 15
ﺩﺭﺻــﺪ ﻧﺮﺥ ﺑﻠﻴﺖ .ﺑﻪﻃﻮﺭ ﻗﻄﻊ ﺍﻳﻦ ﻫﺰﻳﻨﻪ ﺑﺮﺍﻯ ﺳــﻔﺮﻫﺎﻯ
ﻃﻮﻻﻧﻰﺗﺮ ،ﺩﺭﺻﺪ ﻛﻤﺘﺮﻯ ﺍﺯ ﻧﺮﺥ ﺑﻠﻴﺖ ﻭ ﻫﺰﻳﻨﻪﻫﺎﻯ ﺳــﻔﺮ
ﺭﺍ ﺷﺎﻣﻞ ﺧﻮﺍﻫﺪ ﺷﺪ.
ﺁﻳﺎ ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ »ﺳـﻰﺁﻯﭘﻰ«ﻓﺮﻭﺩﮔﺎﻩ ﺍﻣﺎﻡ ﺑﺎ
ﻫﻤﻪ ﻇﺮﻓﻴﺖ ﻓﻌﺎﻟﻴﺖ ﻣﻰﻛﻨﺪ؟
ﺧﻴﺮ؛ ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ »ﺳﻰﺁﻯﭘﻰ« ﺍﻳﻦ ﻓﺮﻭﺩﮔﺎﻩ ﺑﺎ ﺣﺪﻭﺩ
40ﺗــﺎ 45ﺩﺭﺻــﺪ ﻇﺮﻓﻴﺖ ﺧﻮﺩ ﻓﻌﺎﻟﻴــﺖ ﻣﻰﻛﻨﺪ .ﻳﻜﻰ ﺍﺯ
ﻋﻠﺖﻫﺎﻯ ﺁﻥ ﻛﺎﻫﺶ ﺳــﻔﺮﻫﺎﻯ ﺧﺎﺭﺟﻰ ﺍﺳﺖ ﻛﻪ ﻫﻤﺎﻧﻄﻮﺭ
ﻛﻪ ﮔﻔﺘﻪ ﺷــﺪ ﺑــﻪ ﺩﻟﻴﻞ ﺑﺮﻭﺯ ﻧﺎﺍﻣﻨﻰ ﺩﺭ ﺧﺎﺭﺝ ﺍﺯ ﻛﺸــﻮﺭ ﻭ
ﺍﻣﻨﻴﺖ ﺑﺎﻻﻯ ﺍﻳﺮﺍﻥ ﺷﺎﻫﺪ ﺍﻳﻦ ﻛﺎﻫﺶ ﻫﺴﺘﻴﻢ.
ﺍﺯ ﺳــﻮﻯ ﺩﻳﮕﺮ ﺑﺨــﺶ ﺯﻳــﺎﺩﻯ ﺍﺯ ﭘﺮﻭﺍﺯﻫﺎﻯ ﻓــﺮﻭﺩﮔﺎﻩ
ﺍﻣﺎﻡ ﺧﻤﻴﻨﻰ)ﺭﻩ( ﺩﺭ ﺷــﺐ ﺍﻧﺠﺎﻡ ﻣﻰﺷــﻮﺩ ،ﺩﺭﺣﺎﻟﻰﻛﻪ ﺩﺭ
»ﺳﻰﺁﻯﭘﻰ«ﺣﺠﻢ ﻣﺤﺪﻭﺩﻯ ﺍﺯ ﻣﺴﺎﻓﺮ ﺭﺍ ﻣﻰﺗﻮﺍﻧﻴﻢ ﺩﺭ ﺷﺐ
ﭘﺬﻳﺮﺍ ﺑﺎﺷﻴﻢ .ﺍﮔﺮ ﭘﺮﻭﺍﺯﻫﺎ ﺩﺭ ﻃﻮﻝ ﺭﻭﺯ ﺑﻪ ﺷﻜﻞ ﻣﻨﺎﺳﺐﺗﺮﻯ
ﺗﻮﺯﻳﻊ ﺷﻮﺩ ﻣﻰﺗﻮﺍﻧﻴﻢ ﺳﺮﻭﻳﺲﺩﻫﻰ ﺑﻬﺘﺮﻯ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻴﻢ.
ﺭﻭﺯﺍﻧـﻪ ﭼـﻪ ﻣﻘـﺪﺍﺭ ﺩﺭﺧﻮﺍﺳـﺖ ﻭ ﺍﺳـﺘﻔﺎﺩﻩ ﺍﺯ
»ﺳﻰﺁﻯﭘﻰ« ﭘﺬﻳﺮﺵ ﺩﺍﺭﻳﺪ؟
ﻧﻤﻰﺗﻮﺍﻥ ﺭﻗﻢ ﺧﺎﺻﻰ ﺍﺭﺍﺋﻪ ﻛﺮﺩ .ﻫﻢ ﺩﺭﺧﻮﺍﺳــﺖﻫﺎ ﻭ ﻫﻢ
ﭘﺬﻳﺮﺵ ﻣﺴﺎﻓﺮ ﺩﺭ »ﺳــﻰﺁﻯﭘﻰ« ﺑﺎﺗﻮﺟﻪ ﺑﻪ ﻣﻨﺎﺳﺒﺖﻫﺎﻯ
ﺯﻣﺎﻧﻰ ﻣﺨﺘﻠﻒ ،ﻣﺘﻔﺎﻭﺕ ﺍﺳﺖ.
ﺁﻳﺎ ﻃﺮﺡ ﺗﻮﺳـﻌﻪﺍﻯ ﺑﺮﺍﻯ »ﺳـﻰﺁﻯﭘﻰ«ﻓﺮﻭﺩﮔﺎﻩ
ﺍﻣﺎﻡ ﺧﻤﻴﻨﻰ)ﺭﻩ( ﺩﺍﺭﻳﺪ؟
ﺩﺭ ﺣــﺎﻝ ﺣﺎﺿــﺮ ﻧﻤﻰﺗﻮﺍﻧﻴــﻢ ﻃــﺮﺡ ﺗﻮﺳــﻌﻪﺍﻯ ﺑﺮﺍﻯ
»ﺳــﻰﺁﻯﭘﻰ« ﻓﺮﻭﺩﮔﺎﻩ ﺍﻣﺎﻡ ﺩﺍﺷﺘﻪ ﺑﺎﺷــﻴﻢ ﺯﻳﺮﺍ ﺟﺎﻧﻤﺎﻳﻰ
ﻓﻀﺎﻫــﺎ ﺩﺭ ﺍﻳﻦ ﻓﺮﻭﺩﮔﺎﻩ ﺍﻧﺠﺎﻡ ﺷــﺪﻩ ﻭ ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ ﻓﻘﻂ
ﻫﻤﻴﻦ ﺯﻣﻴﻨﻰ ﻛﻪ »ﺳــﻰﺁﻯﭘﻰ«ﺩﺭ ﺁﻥ ﺍﺣﺪﺍﺙ ﺷــﺪﻩ ﺭﺍ ﺩﺭ
ﺍﺧﺘﻴﺎﺭ ﺩﺍﺭﻳﻢ ﻛﻪ ﺍﺯ ﻫﻤﻪ ﻇﺮﻓﻴﺖ ﺁﻥ ﺑﻬﺮﻩ ﮔﺮﻓﺘﻪﺍﻳﻢ.
ﻳﺎﺩﺑﻮﺩ
ﭘﻴﻜﺮ ﻣﺤﻤﺪ ﺣﻴﺪﺭﻯ ،ﺭﻭﺯﻧﺎﻣﻪﻧﮕﺎﺭ ﭘﻴﺸﻜﺴﻮﺕ ﺩﺭ ﺁﺭﺍﻣﮕﺎﻩ ﺍﺑﺪﻯ ﺁﺭﺍﻡ ﮔﺮﻓﺖ
ﺑﺎﺭ ﺩﻳﮕﺮ ﺩﺭ ﺳﻮگ ﻳﺎﺭ ﺩﻳﮕﺮ
ﮔﻔﺘﻴﻢ ﺳــﺎﻟﻰ ﻛﻪ ﭘﺮ ﺑﻮﺩ ﺍﺯ ﻏﻢ ﻭ ﺭﻓﺘﻦ ﻳﺎﺭﺍﻥ ،ﺑﺎ ﺁﻣﺪﻥ
ﻧﻮﺭﻭﺯ ﻭ ﺳﺎﻝ 96ﺷﺎﻳﺪ ﺗﻤﺎﻡ ﻛﻨﺪ ﺟﻔﺎﻯ ﺑﺎ ﻣﺎ ﻭ ﺩﻭﺳﺘﺎﻥ
ﺭﺍ ﺩﺭ ﻏﻤﺨﺎﻧــﻪ ﺩﻝﻫﺎﻣﺎﻥ .ﺁﻣﺪ ﻭ ﺩﺍﺷــﺘﻴﻢ ﻧﻔﺴــﻰ ﺗﺎﺯﻩ
ﻣﺤﻤﺪﻋﻠﻰ ﻋﺮﻓﻰﻧﮋﺍﺩ ﻣﻰﻛﺮﺩﻳﻢ ﻭ ﺍﻣﻴﺪﻭﺍﺭ ﻣﻰﺷﺪﻳﻢ ﺑﻪ ﺑﻴﺸﺘﺮ ﺷﺪﻥ ﺑﻬﺎﻧﻪﻫﺎ
ﺑﺮﺍﻯ ﻣﺎﻧﺪﮔﺎﺭﻯ ﺗﻘﺮﻳﺒﻰ ﺩﻳﮕﺮ ﻳﺎﺭﺍﻥ ﻛﻪ ﻫﻨﻮﺯ ﺑﻪ 20ﺭﻭﺯ
ﺭﻭﺯﻧﺎﻣﻪﻧﮕﺎﺭ
ﻧﺮﺳــﻴﺪﻩ ﺑــﺎﺯ ﻳﻜــﻰ ﺍﺯ ﻫﻨﺮﻣﻨــﺪﺍﻥ ﻗﻠﻤــﺮﻭ ﻗﻠــﻢ ﻭ
ﺭﻭﺯﻧﺎﻣﻪﻧﮕﺎﺭﻯ ﺑﺎﺭ ﺳﻔﺮ ﺑﺴﺖ ﻭ ﺷﺘﺎﺑﺎﻥ ﺭﻓﺖ.
ﺭﻓﺘﻦ ﺩﻭﺳــﺖ ﻭ ﻳﺎﺭ ﺩﻳﺮﻳﻦ ﺭﻭﺯﻧﺎﻣﻪﻫــﺎﻯ ﻭﺯﻳﻦ ﺍﻳﺮﺍﻧﻰ» ،ﻣﺤﻤﺪ ﺣﻴﺪﺭﻯ«
ﺍﺻﻼ ﺑﻪ ﺑﺎﻭﺭﻣﺎﻥ ﻧﻤﻰﻧﺸﺴﺖ .ﻫﻤﻴﻦ ﭼﻨﺪ ﻣﺎﻩ ﻗﺒﻞ ﺩﺭ ﺳﺎﻝ 95ﺑﻮﺩ ﻛﻪ ﺑﺮﺍﻯ
ﺩﻳــﺪﺍﺭ ﻭ ﺻﺤﺒﺖ ﺑﺎ ﺭﻭﺯﻧﺎﻣﻪﻧﮕﺎﺭﺍﻥ ﻭ ﺧﺒﺮﻧــﮕﺎﺭﺍﻥ ﺭﻭﺯﻧﺎﻣﻪ »ﺻﻤﺖ« ﻳﻚ ﻧﻴﻢ
ﺭﻭﺯ ﻣﻬﻤﺎﻥﻣﺎﻥ ﺷﺪ.
ﺍﺯ ﻫﻤــﻪ ﻛﺲ ﻭ ﻫﻤﻪ ﭼﻴﺰ ﮔﻔﺖ .ﺑﺮﺍﻯ ﺗــﺎﺯﻩ ﺍﺯ ﺭﺍﻩﺁﻣﺪﮔﺎﻥ ﺍﻳﻦ ﺣﺮﻓﻪ ﻋﺰﻳﺰ
ﻭ ﺧﻄﻴــﺮ ﺣﺮﻑﻫــﺎ ﺯﺩ ﻭ ﺩﺭ ﺣﻜﻤﺖ ﻭ ﺭﺣﻤﺖ ﻗﻠﻢ ﻧﻴﺰ ﺑﺴــﻴﺎﺭ ﺑﺮ ﺯﺑﺎﻥ ﺁﻭﺭﺩ.
ﺑﺮ ﺍﺳــﺎﺱ ﺑﺮﻧﺎﻣﻪ ﻫﻤﻴﺸﮕﻰ ﻣﺠﻤﻮﻋﻪ »ﺻﻤﺖ« ﻋﻜﺴﺶ ﺩﺭﻭﻥ ﻗﺎﺏ ﺑﺮ ﺩﻳﻮﺍﺭ
ﺭﻭﺯﻧﺎﻣﻪ ﺧﻮﺭﺩ ﻭ ﺧﺒﺮ ﻧﺪﺍﺷــﺖ ﻭ ﺧﺒﺮ ﻧﺪﺍﺷــﺘﻴﻢ ﻛﻪ ﺁﺧﺮﻳﻦ ﺩﻳﺪﺍﺭ ﺭﺍ ﺗﺠﺮﺑﻪ
ﻛﺮﺩﻩﺍﻳﻢ.
ﻣﺤﻤﺪ ﺣﻴﺪﺭﻯ ﻛﻪ ﻫﻨﻮﺯ ﻫﻢ ﺑﺮ ﺯﺑﺎﻥ ﻭ ﻗﻠﻢ ﻧﻤﻰﺁﻳﺪ ﻛﻪ ﻋﻨﻮﺍﻥ »ﺭﻭﺍﻧﺸﺎﺩ« ﻭ
»ﺧﺪﺍﺑﻴﺎﻣﺮﺯ« ﻭ ﺍﺯ ﺍﻳﻦ ﺗﻌﺎﺭﻳﻒ ﺩﺭﺑﺎﺭﻩﺍﺵ ﺑﻴﺎﻭﺭﻳﻢ ،ﺩﻭﺳﺖ ﺳﺮﺷﻨﺎﺱ ﺻﻤﻴﻤﻰ
ﻭ ﺍﻟﺒﺘﻪ ﺑﻪ ﻋﺒﺎﺭﺗﻰ ﺳــﺨﺘﮕﻴﺮ ﺩﺭ ﺭﻭﺯﻧﺎﻣﻪ ﺍﻃﻼﻋﺎﺕ ﺑﻪ ﺷــﻤﺎﺭ ﻣﻰﺭﻓﺖ ﻭ ﻫﻨﻮﺯ
ﻫــﻢ ﺣﺮﻑﻫﺎ ﻭ ﻧﮕﺎﻩﻫﺎﻳﺶ ﺩﺭ ﺧﺎﻃﺮﻩ ﺩﻭﺳــﺘﺎﻥ ﺁﻥ ﺭﻭﺯﻫﺎﻳﺶ ﺑﻪ ﺟﺎ ﻣﺎﻧﺪﻩ ﻭ
ﺣﺘﻤﺎ ﺣﺎﻻ ﺩﻳﮕﺮ ﻏﻤﻰ ﺗﺎﺯﻩ ﺑﻪ ﺩﻝﻫﺎ ﻭ ﭼﺸﻢﻫﺎ ﻧﺸﺴﺘﻪ ﺍﺳﺖ.
ﻣﺮﺛﻴﻪﺧﻮﺍﻧﻰ ﻭ ﻣﺮﺛﻴﻪﻧﻮﻳﺴــﻰ ﺑﺮﺍﻯ ﻳﻚ ﺩﻭﺳﺖ ﻗﺪﻳﻤﻰ ﺟﺬﺍﺑﻴﺘﻰ ﻛﻪ ﻧﺪﺍﺭﺩ
ﻫﻴﭻ ،ﺁﺯﺍﺭﺩﻫﻨﺪﻩ ﻫﻢ ﻫﺴﺖ ،ﺍﻣﺎ ﺁﺩﻣﻰ ﻣﺜﻞ ﺣﻴﺪﺭﻯ ﻛﻪ ﺑﻪ ﺧﻮﺩﻯ ﺧﻮﺩ ﻳﻜﻰ
ﺍﺯ ﭘﺎﻳﻪﻫﺎﻯ ﺭﻭﺯﻧﺎﻣﻪﻧﻮﻳﺴــﻰ ﻭ ﺧﺒﺮﻧﮕﺎﺭﻯ ﻭ ﺣﻀﻮﺭ ﺩﺭ ﺟﺎﻣﻌﻪ ﺍﺩﺏ ﻭ ﻫﻨﺮ ﺍﻳﻦ
ﺳﺮﺯﻣﻴﻦ ﺑﻮﺩ ،ﻧﺒﺎﻳﺪ ﺑﻪ ﺯﻭﺩﻯ ﺍﺯ ﺧﺎﻃﺮﻩﻫﺎ ﺑﺮﻭﺩ ﻛﻪ ﻧﻤﻰﺭﻭﺩ.
ﻫﻤﻪ ﻳﺎﺭﺍﻥ ﻭ ﺩﻭﺳﺘﺎﻥ ﻫﻤﺮﺍﻫﺶ ﺩﺭ ﺭﻭﺯﻧﺎﻣﻪ ﺍﻃﻼﻋﺎﺕ ﻭ ﻫﺮ ﺟﺎﻯ ﺩﻳﮕﺮ ﻫﻢ
ﻛﻪ ﺑﻮﺩﻧﺪ ﻭ ﻫﺴﺘﻨﺪ ،ﺧﺎﻃﺮﻩ ﻧﮕﺎﻩ ﻣﻬﺮﺑﺎﻥ ﻭ ﺗﻴﺰﺑﻴﻨﺶ ﺩﺭ ﭘﺸﺖ ﻣﻴﺰﻫﺎﻯ ﺧﺒﺮ
ﻭ ﺧﺒﺮﻧﮕﺎﺭﻯ ﺗﺎ ﺳﺮﺩﺑﻴﺮﻯ ﺩﻭﺭﺍﻥ ﻣﺨﺘﻠﻒ ﺭﺍ ﺩﺭ ﺧﺎﻃﺮﻩ ﺩﺍﺭﻧﺪ.
ﺧﺎﻃﺮﻩ ﺭﻭﺯﻯ ﻛﻪ ﺑﻪ ﺩﻋﻮﺕ ﻧﺎﺻﺮ ﺑﺰﺭﮔﻤﻬﺮ )ﻣﺪﻳﺮﻣﺴــﺌﻮﻝ ﻣﻮﺳﺴﻪ ﺻﻤﺖ
ﻭ ﺭﻭﺯﻧﺎﻣﻪ ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ( ﺑﻪ ﺳﺎﻟﻦ ﺍﺟﺘﻤﺎﻋﺎﺕ ﺻﻤﺖ ﺁﻣﺪ ﻭ ﺑﺎ ﺧﻮﺷﺮﻭﻳﻰ
ﺑﺎ ﺭﻭﺯﻧﺎﻣﻪﻧﮕﺎﺭﺍﻥ ﮔﻔﺖ ﻭ ﺷــﻨﻮﺩ ﺩﺍﺷــﺖ ﻭ ﺩﺭ ﻳﻜﻰ ﺩﻭ ﺳﺎﻋﺖ ،ﻧﻜﺎﺕ ﻓﺮﺍﻭﺍﻧﻰ
ﺍﺯ ﻛﺎﺭ ﺭﻭﺯﻧﺎﻣﻪ ﻭ ﻧﻮﺷﺘﻦ ﺑﺮﺍﻯ ﻫﻤﻜﺎﺭﺍﻥﻣﺎﻥ ﮔﻔﺖ ،ﻫﻨﻮﺯ ﻧﺰﺩ ﻣﺎ ﺯﻧﺪﻩ ﺍﺳﺖ.
ﺑﺎﺭ ﺩﻳﮕﺮ ﻳﺎﺩﺵ ﺭﺍ ﮔﺮﺍﻣﻰ ﻣﻰﺩﺍﺭﻳﻢ ﻭ ﺑﻪ ﺍﺣﺘﺮﺍﻣﺶ ﺩﺭﻭﺩﻯ ﺩﻭﺑﺎﺭﻩ ﺭﺍ ﺑﺪﺭﻗﻪ
ﺭﺍﻫﺶ ﻣﻰﺩﺍﺭﻳﻢ ﻛﻪ ﺑﻪ ﺍﺣﺘﺮﺍﻡ ﻗﻠﻢ ﺧﻮﺏ ﺯﻳﺴــﺖ ﻭ ﻳﺎﺩﮔﺎﺭﻯ ﻓﺮﺍﻭﺍﻧﻰ ﺍﺯ ﺧﻮﺩ
ﺑﺎﻗﻰ ﮔﺬﺍﺷﺖ.
ﺑﻪ ﭘﺎﻛﻰ ﻗﻠﻤﺶ ﻭ ﺑﺰﺭﮔﻰ ﺭﻭﺣﺶ ﻛﻼﻩ ﺍﺯ ﺳﺮ ﺑﺮﻣﻰﺩﺍﺭﻳﻢ ،ﺧﺪﺍﻳﺶ ﺑﻴﺎﻣﺮﺯﺩ
ﻭ ...ﺍﻟﺒﺘﻪ ﺍﻓﺴﻮﺱ ﻛﻪ ﺑﺎﺭ ﺩﻳﮕﺮ ﻳﺎﺩﮔﺎﺭﻯ ﺍﺯ ﻣﻴﺪﺍﻥﮔﺎﻩ ﺭﻭﺯﻧﺎﻣﻪ ﻭ ﺭﻭﺯﻧﺎﻣﻪﻧﻮﻳﺴﻰ
ﺍﻳﺮﺍﻥ ﺭﺍ ﺍﺯ ﺩﺳﺖ ﺩﺍﺩﻳﻢ.
ﺍﺯ ﭘﻴﺸــﻴﻨﻪ »ﻣﺤﻤﺪﺍﺳــﻤﺎﻋﻴﻞ ﺣﻴﺪﺭﻋﻠــﻰ« ﻛــﻪ ﺩﺭ ﺣــﻮﺯﻩ ﻣﻄﺒﻮﻋﺎﺕ ﻭ
ﺭﺳــﺎﻧﻪﻫﺎﻯ ﺍﻳــﺮﺍﻥ ﺑﺎ ﻧﺎﻡ »ﻣﺤﻤﺪ ﺣﻴﺪﺭﻯ« ﺷــﻨﺎﺧﺘﻪ ﻣﻰﺷــﺪ ،ﻣﻰﺗﻮﺍﻥ ﺑﻪ
»ﺩﺑﻴــﺮﻯ ﺳــﻨﺪﻳﻜﺎﻯ ﻣﻄﺒﻮﻋﺎﺕ«» ،ﻣﻌﺎﻭﻥ ﺳــﺮﺩﺑﻴﺮﻯ ﺭﻭﺯﻧﺎﻣــﻪ ﺍﻃﻼﻋﺎﺕ
)ﻗﺒﻞ ﺍﺯ ﺍﻧﻘﻼﺏ(«» ،ﺳــﺮﺩﺑﻴﺮﻯ ﻣﺠﻠﻪ ﮔﺰﺍﺭﺵ )ﺑﻌــﺪ ﺍﺯ ﺍﻧﻘﻼﺏ(«» ،ﻣﺪﺭﺱ
ﺭﻭﺯﻧﺎﻣﻪﻧــﮕﺎﺭﺍﻥ«» ،ﻃﻨﺰﭘﺮﺩﺍﺯ ﻣﻄﺒﻮﻋﺎﺗﻰ )ﻟﻨﺒﻚ ﺧﺮﺍﺳــﺎﻧﻰ(« ﻭ ﺳــﺮﺩﺑﻴﺮﻯ
ﭼﻨﺪﻳﻦ ﻧﺸﺮﻳﻪ ﺩﻳﮕﺮ ﺭﺍ ﻧﺎﻡ ﺑﺮﺩ.
ﺁﻳﻴــﻦ ﻳﺎﺩﺑــﻮﺩ ﺍﻳﻦ ﺭﻭﺯﻧﺎﻣﻪ ﻧﮕﺎﺭ ﺍﺯ ﺳــﺎﻋﺖ 15:30ﺗﺎ 17ﺭﻭﺯ ﭘﻨﺠﺸــﻨﺒﻪ
24ﻓﺮﻭﺭﺩﻳﻦ 96ﺩﺭ ﻣﺴــﺠﺪ ﻛﺘﺎﺑــﻰ ﻭﺍﻗﻊ ﺩﺭ ﺧﻴﺎﺑﺎﻥ ﺷــﺮﻳﻌﺘﻰ ،ﺟﻨﺐ ﭘﻞ
ﻫﻤﺖ ،ﺿﻠﻊ ﺷﻤﺎﻝ ﺷﺮﻗﻰ ﻣﻴﺪﺍﻥ ﻛﺘﺎﺑﻰ ﺑﺮﮔﺰﺍﺭ ﻣﻰﺷﻮﺩ.