روزنامه گسترش تجارت شماره 145
روزنامه گسترش تجارت شماره 145
ﺟﺎﻯ ﭘﺎﻯ ﺯﻋﻔﺮﺍﻥ ﺍﻳﺮﺍﻥ ﺩﺭ ﺟﻬﺎﻥ ﻣﺤﻜﻢ ﻣﻰﺷﻮﺩ
ﺭﻭﺯﻧﺎﻣﻪ ﺗﺨﺼﺼﻰ ﺻﺒﺢ ﺍﻳﺮﺍﻥ
ﺻﻔﺤﻪ 7
ﭼﻬﺎﺭﺷﻨﺒﻪ
6ﺍﺭﺩﻳﺒﻬﺸﺖ 1396
28ﺭﺟﺐ1438
26ﺁﻭﺭﻳﻞ2017
www.Tejaratdaily.com
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ﺳﺎﻝ ﺩﻭﻡ ﺷﻤﺎﺭﻩ 145ﭘﻴﺎﭘﻰ 8 294ﺻﻔﺤﻪ ﻗﻴﻤﺖ1000 :ﺗﻮﻣﺎﻥ
ﺳﻴﺎﺳﺖﻫﺎﻯ ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ
ﺑﻪ ﺍﻧﺘﺨﺎﺑﺎﺕ ﻣﺮﺗﺒﻂ ﻧﻴﺴﺖ
ﺍﻓﺰﺍﻳﺶ 2ﺑﺮﺍﺑﺮﻯ ﺻﺎﺩﺭﺍﺕ
ﺑﻪ 30ﻛﺸﻮﺭ ﺁﻓﺮﻳﻘﺎﻳﻰ
ﺻﻔﺤﻪ2
ﺻﻔﺤﻪ2
»ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ« ﺍﺯ ﺭﻗﺎﺑﺖ ﺳﺨﺖ ﺻﻨﻌﺖ ﻫﺘﻞﺩﺍﺭﻯ ﺑﺎ ﻣﺪﺍﺭﺱ ﻭ ﺧﺎﻧﻪﻣﺴﺎﻓﺮﻫﺎ ﮔﺰﺍﺭﺵ ﻣﻰﺩﻫﺪ
ﻭﻗﺘﻰ ﻛﻼﺱ ﺩﺭﺱ »ﻫﺘﻞ« ﻣﻰﺷﻮﺩ
ﭘﺪﻳﺪﻩ ﺍﺳــﻜﺎﻥ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺩﺭ ﻣﺪﺍﺭﺱ ﭼﻨﺪ ﺳــﺎﻟﻰ ﺍﺳﺖ ﺩﺭ ﺳﺮﺍﺳﺮ ﻛﺸﻮﺭ ﺍﺟﺮﺍ ﻣﻰﺷﻮﺩ .ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳﺪ
ﺍﻛﻨــﻮﻥ ﻣﺪﻳﺮﺍﻥ ﻫﺘــﻞﺩﺍﺭﻯ ،ﻣﺪﺍﺭﺱ ﺭﺍ ﺭﻗﻴﺐ ﺟﺪﻯ ﺧﻮﺩ ﻣﻰﺩﺍﻧﻨﺪ .ﺍﻟﺒﺘﻪ ﺑﺮﺧــﻰ ﺍﺯ ﺍﻓﺮﺍﺩﻯ ﻛﻪ ﺍﺯ ﻣﺪﺍﺭﺱ
ﺑــﻪ ﻋﻨﻮﺍﻥ ﺳــﺮﭘﻨﺎﻫﻰ ﻣﻮﻗﺖ ﺩﺭ ﺳــﻔﺮﻫﺎﻯ ﺧﻮﺩ ﺍﺳــﺘﻔﺎﺩﻩ ﻛﺮﺩﻩﺍﻧﺪ ﻧﻴــﺰ ﺍﺯ ﺁﻥ ﺭﺍﺿﻰ ﻧﻴﺴــﺘﻨﺪ ﻭ ﻛﻴﻔﻴﺖ
ﺧﺪﻣﺎﺕﺭﺳــﺎﻧﻰ ﺭﺍ ﻣﻄﻠﻮﺏ ﻧﻤﻰﺩﺍﻧﻨﺪ .ﺑﻪ ﻫﺮ ﺣﺎﻝ ﻃﺮﺡ ﺍﺳــﻜﺎﻥ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﻧﻮﺭﻭﺯﻯ ﺩﺭ ﻣﺪﺍﺭﺱ ﺑﺎ ﻫﺪﻑ
ﺣﻤﺎﻳﺖ ﺍﺯ ﺗﻮﺳــﻌﻪ ﮔﺮﺩﺷﮕﺮﻯ ﺑﻴﺶ ﺍﺯ ﻳﻚ ﺩﻫﻪ ﺍﺳﺖ ﻛﻪ ﺍﺟﺮﺍ ﻣﻰ ﺷﻮﺩ .ﻃﺮﺣﻰ ﻛﻪ ﺑﺎ ﻣﺨﺎﻟﻔﺖﻫﺎﻳﻰ ﻣﻮﺍﺟﻪ
ﺷــﺪﻩ ﺍﺳــﺖ .ﻣﻬﻢﺗﺮﻳﻦ ﻣﻌﺘﺮﺿﺎﻥ ﺍﻳﻦ ﻃﺮﺡ ﺍﻋﻀﺎﻯ ﺟﺎﻣﻌﻪ ﻫﺘﻞﺩﺍﺭﺍﻥ ﻭ ﻓﻌﺎﻻﻥ ﻫﺘﻞﺩﺍﺭﻯ ﻫﺴــﺘﻨﺪ ﻛﻪ
ﺑﻰﺭﻭﻧﻘﻰ ﺑﺎﺯﺍﺭ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ
ﻧﺒﻮﺩ ﺗﻌﺎﻣﻞ ﻣﻴﺎﻥ ﺷﻬﺮﺩﺍﺭﻯ ،ﻣﺮﻛﺰ ﺑﻬﺪﺍﺷﺖ ﻭ ﺍﺗﺤﺎﺩﻳﻪ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﺳﻴﻨﻤﺎ ﻭ ﻣﺠﺎﻣﻊ ﻋﻤﻮﻣﻰ
ﻣﻬﻢﺗﺮﻳﻦ ﻋﺎﻣﻞ ﺭﻛﻮﺩ ﺻﻨﻒ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ
ﺳﺮﻣﻘﺎﻟﻪ
ﻣﻌﺘﻘﺪﻧــﺪ ﺍﻳﻦ ﻃﺮﺡ ﺭﻗﻴﺐ ﺟﺪﻯ ﻫﺘﻞﻫﺎ ﺑﻪ ﺷــﻤﺎﺭ ﻣﻰﺭﻭﺩ .ﻣﺪﻳﺮﺍﻥ ﻫﺘﻞﺩﺍﺭﻯ ﻣﺪﻋﻰ ﻫﺴــﺘﻨﺪ ﺩﺭ ﻧﻮﺭﻭﺯ
ﺍﻣﺴــﺎﻝ ﻓﻘﻂ 20ﺩﺭﺻﺪ ﻇﺮﻓﻴﺖ ﺍﺳﺘﺎﻧﻬﺎ ﺍﺷﻐﺎﻝ ﺷﺪﻩ ﻭ ﻣﺴﺎﻓﺮﺍﻥ ﺑﻴﺸﺘﺮ ﺩﺭ ﻣﺪﺍﺭﺱ ،ﺧﺎﻧﻪﻣﺴﺎﻓﺮﻫﺎ ﻭ ﻭﻳﻼﻫﺎ
ﻭ ﻣﻜﺎﻧﻬﺎﻯ ﺧﺼﻮﺻﻰ ﺍﻗﺎﻣﺖ ﻛﺮﺩﻩ ﺑﻮﺩﻧﺪ.
ﺻﻔﺤﻪ 5
ﺑﺎﺯﺍﺭ 308ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭﻯ
ﺩﺭ ﺍﻧﺘﻈﺎﺭ ﺳﻼﻣﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ
ﺻﻔﺤﻪ 4
ﺻﻔﺤﻪ 3
ﻳﺎﺩﺩﺍﺷﺖﻫﺎ
ﮔﻤﺮﻙ ﻭ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ
ﺍﺭﺗﺒﺎﻃﻰ ﺳﺎﺯﻧﺪﻩ
ﺻﻔﺤﻪ 2
ﺧﺒﺮ ﺭﻭﺯ
ﺍﻧﺘﻈﺎﺭ ﺗﻮﺳﻌﻪ ﻓﻨﺎﻭﺭﻯ
ﺍﺯ ﺩﻭﻟﺖ ﺩﻭﺍﺯﺩﻫﻢ
ﺻﻔﺤﻪ 4
ﮔﺮﺩﺷﮕﺮﻯ ﺍﺯ ﺗﻔﺮﻳﺢ
ﺗﺎ ﺩﺭﺁﻣﺪﺯﺍﻳﻰ
ﺻﻔﺤﻪ 5
ﺯﺭﺷﻚ ﺧﺮﺍﺳﺎﻥ ﺟﻨﻮﺑﻰ
ﻣﺸﺘﺮﻳﺎﻥ ﻳﺎ ﺫﻯﻧﻔﻌﺎﻥ ﺑﺮﻧﺪ؟
ﺑﻪ ﺍﺭﻭﭘﺎ ﻣﻰﺭﻭﺩ
ﺻﻔﺤﻪ 7
ﺻﻔﺤﻪ 8
ﺑﺮﻧﺎﻣﻪ ﭘﺮﺩﺍﺧﺖ ﺗﺴﻬﻴﻼﺕ
ﺑﻪ ﺻﻨﻮﻑ ﺗﻮﻟﻴﺪﻯ
ﺻﻔﺤﻪ 3
ﺗﺠﺎﺭﺕ
ﻛﻼﻥ
ﭼﻬﺎﺭﺷﻨﺒﻪ
6ﺍﺭﺩﻳﺒﻬﺸﺖ 1396
28ﺭﺟﺐ1438
26ﺁﻭﺭﻳﻞ2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /145ﭘﻴﺎﭘﻰ294
2
ﺳﺮﻣﻘﺎﻟﻪ
ﮔﻤﺮﻙ ﻭ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ
ﺍﺭﺗﺒﺎﻃﻰ ﺳﺎﺯﻧﺪﻩ
ﺗﻔﺎﻫﻤﻨﺎﻣﻪ ﻣﻨﻌﻘﺪﺷــﺪﻩ ﺑﻴﻦ
ﺩﺑﻴﺮﺧﺎﻧﻪ ﺷــﻮﺭﺍﻯ ﻋﺎﻟﻰ ﻣﻨﺎﻃﻖ
ﺁﺯﺍﺩ ﺗﺠــﺎﺭﻯ ﺻﻨﻌﺘــﻰ ﻭ ﻭﻳــﮋﻩ
ﺍﻗﺘﺼﺎﺩﻯ ﻭ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ ،ﺍﻋﻤﺎﻝ
ﺑﺰﺭﮔﺘﺮﻳﻦ ﺣﺴﻦ ﻧﻴﺖ ﻣﺪﻳﺮﻳﺖ
ﻋﺎﻟــﻰ ﺩﺑﻴﺮﺧﺎﻧﻪ ﺷــﻮﺭﺍﻯ ﻋﺎﻟﻰ
ﺩﻛﺘﺮ ﻋﺒﺪﺍﻟﺮﺳﻮﻝ ﺧﻠﻴﻠﻰ
ﻣﻨﺎﻃــﻖ ﺁﺯﺍﺩ ﺗﺠــﺎﺭﻯ ﺻﻨﻌﺘﻰ
ﺍﺳﺘﺎﺩ ﺩﺍﻧﺸﮕﺎﻩ
ﺑــﺮﺍﻯ ﺭﻓﻊ ﻫﺮﮔﻮﻧﻪ ﺳــﻮءﺗﻔﺎﻫﻢ ﻭ ﻛﺎﺭﺷﻨﺎﺱ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ
ﺩﺭﺑــﺎﺭﻩ ﻧﺎﺑﺴــﺎﻣﺎﻧﻰ ﻭﺭﻭﺩ
ﻏﻴﺮﻗﺎﻧﻮﻧﻰ ﻛﺎﻻ ﺍﺯ ﻃﺮﻳﻖ ﻣﻨﺎﻃﻖ
ﺁﺯﺍﺩ ﺗﺠــﺎﺭﻯ ﺻﻨﻌﺘﻰ ﺍﺳــﺖ .ﺍﻳﻦ ﺗﻔﺎﻫﻤﻨﺎﻣﻪ ﺑﻪﺩﺭﺳــﺘﻰ
ﻧﺸــﺎﻥ ﻣﻰﺩﻫﺪ ﺳــﺎﺯﻣﺎﻥﻫﺎﻯ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ،ﻫﻤﻮﺍﺭﻩ ﻫﻤﺴﻮ
ﺑﺎﺳﻴﺎﺳﺖﻫﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ ﻛﻼﻥ ﻛﺸــﻮﺭ ﺑﺮﺍﻯ ﺟﻠﻮﮔﻴﺮﻯ ﺍﺯ
ﻭﺍﺭﺩﺍﺕ ﻏﻴﺮﻗﺎﻧﻮﻧﻰ ﺍﺯ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻋﺰﻡ ﺟﺪﻯ ﺩﺍﺷﺘﻪ ﻭ ﺳﻌﻰ
ﺩﺍﺭﻧــﺪ ﻗﺎﻧﻮﻥ ﺭﺍ ﺩﺭﺑﺎﺭﻩ ﻭﺭﻭﺩ ﻭ ﺧــﺮﻭﺝ ﻛﺎﻻ ﺭﻋﺎﻳﺖ ﻛﻨﻨﺪ .ﺩﺭ
ﺍﻳﻦ ﺗﻔﺎﻫﻤﻨﺎﻣﻪ ﻣﻘﺮﺭﺷﺪﻩ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ ﺣﺴﺐ ﻣﻘﺮﺭﺍﺕ ،ﺩﺭ
ﻣﺒﺎﺩﻯ ﻭﺭﻭﺩﻯ ﻭ ﺧﺮﻭﺟﻰ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻛﺸــﻮﺭ ﻣﺴﺘﻘﺮﺷﺪﻩ
ﻭ ﻧﺴــﺒﺖ ﺑﻪ ﻃﺒﻘﻪﺑﻨﺪﻯ ﻭ ﺗﻌﻴﻴﻦ ﺍﺭﺯﺵ ﻛﺎﻻﻫﺎﻯ ﻭﺍﺭﺩﺷﺪﻩ،
ﺍﻗﺪﺍﻡ ﻛﻨﺪ ﻭ ﺑﺎﻗﻴﻤﺎﻧﺪﻩ ﺗﺸــﺮﻳﻔﺎﺕ ﻣﺮﺑﻮﻁ ﺑﺮﺍﺳــﺎﺱ ﺍﺭﺯﺵ
ﺍﻋﻼﻣﻰ ﺍﺯ ﺳﻮﻯ ﺳﺎﺯﻣﺎﻥﻫﺎﻯ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﺍﻧﺠﺎﻡ ﺷﻮﺩ.
ﻻﺯﻡ ﺑــﻪ ﻳﺎﺩﺁﻭﺭﻯ ﺍﺳــﺖ ﺩﺭ ﻣﻘﺮﺭﺍﺕ ﺻــﺎﺩﺭﺍﺕ ،ﻭﺍﺭﺩﺍﺕ
ﻭ ﺍﻣــﻮﺭ ﮔﻤﺮﻛــﻰ ﻣﻨﺎﻃــﻖ ﺁﺯﺍﺩ ﻣﺼــﻮﺏ 19ﺍﺭﺩﻳﺒﻬﺸــﺖ
1373ﺑﺮ ،ﻭﺭﻭﺩ ﻫﺮﮔﻮﻧﻪ ﻛﺎﻻ ﺑﻪ ﻫﺮ ﻳﻚ ﺍﺯ ﻣﻨﺎﻃﻖ ﻣﺠﺎﺯ ﺑﻮﺩﻩ،
ﺑﻪﺍﺳــﺘﺜﻨﺎﻯ ﻛﺎﻻﻫﺎﻳﻰ ﻛﻪ ﺑﻪﻣﻮﺟﺐ ﺷــﺮﻉ ﺍﺳﻼﻡ ﻳﺎ ﻗﻮﺍﻧﻴﻦ
ﻛﺸــﻮﺭ ﻭ ﻗﻮﺍﻧﻴﻦ ﻭﻳــﮋﻩ ﻣﻨﻄﻘﻪ ﻏﻴﺮﻣﺠﺎﺯ ﻣﻰﺷــﻮﺩ ،ﺗﺎﻛﻴﺪ
ﺷــﺪﻩ ﺍﺳــﺖ .ﻫﻤﭽﻨﻴﻦ ﺳــﺎﺯﻣﺎﻥﻫﺎﻯ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻣﻜﻠﻒ
ﺷــﺪﻩﺍﻧﺪ ﺗﺎ ﺁﻣﺎﺭ ﺗﻤﺎﻡ ﻛﺎﻻﻫﺎﻯ ﻭﺍﺭﺩﺷﺪﻩ ﺑﻪ ﻣﻨﻄﻘﻪ ﺭﺍ ﺑﻪﻃﻮﺭ
ﻣﺎﻫﺎﻧﻪ ﺑﺮﺍﻯ ﺛﺒﺖ ﺁﻣﺎﺭﻯ ﺑﻪ ﮔﻤﺮﻙ ﺍﺭﺳــﺎﻝ ﻛﻨﻨﺪ ،ﻛﻪ ﺑﺎ ﺍﻳﻦ
ﺗﻮﺍﻓﻘﻨﺎﻣــﻪ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ ﺁﻣﺎﺭ ﺁﻧﻬﺎ ﺭﺍ ﺩﺭ ﺑﺪﻭ ﻭﺭﻭﺩ ﺑﻪ ﺗﻔﻜﻴﻚ
ﺩﺭ ﺍﺧﺘﻴــﺎﺭ ﺧﻮﺍﻫﺪ ﺩﺍﺷــﺖ ﻭ ﺍﺯ ﺟﻬﺘﻰ ﺑﺎﻋﺚ ﺳــﺎﻣﺎﻧﺪﻫﻰ ﻭ
ﻳﻜﺪﺳــﺖ ﺷــﺪﻥ ﺁﻣﺎﺭ ﻭﺍﺭﺩﺍﺕ ﺍﺯ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻛﺸﻮﺭ ﺷﺪﻩ ﻭ
ﺍﺧﺘﻼﻑﻧﻈﺮﻫﺎﻯ ﻗﺒﻠﻰ ﺭﺍ ﺑﻴﻦ ﮔﻤﺮﻙ ﻭ ﺳﺎﺯﻣﺎﻥﻫﺎﻯ ﻣﻨﺎﻃﻖ
ﺁﺯﺍﺩ ﺍﺯ ﺑﻴﻦ ﻣﻰﺑﺮﺩ.
ﺍﺯﺍﻳﻦﺟﻬــﺖ ﻣﻰﺗــﻮﺍﻥ ﻣﺪﻟﻮﻝ ﺍﻳﻦ ﺗﻮﺍﻓﻘﻨﺎﻣــﻪ ﺭﺍ ﺑﻪ ﻓﺎﻝ
ﻧﻴﻚ ﮔﺮﻓﺖ .ﺁﻧﭽﻪ ﻣﻬﻢ ﺍﺳﺖ ﺍﻳﻨﻜﻪ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ ﻧﺒﺎﻳﺪ ﻭﺍﺭﺩ
ﺳــﺎﺯﻭﻛﺎﺭﻫﺎﻯ ﺍﺟﺮﺍﻳﻰ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﺷﺪﻩ ﻭ ﺑﺎ ﺍﻇﻬﺎﺭﻧﻈﺮﻫﺎﻯ
ﻣﺼــﺮﺡ ﻗﺎﻧﻮﻧﻰ،
ﻏﻴﺮﻣﺴــﺌﻮﻻﻧﻪ ﺧــﺎﺭﺝ ﺍﺯ ﭼﺎﺭﭼﻮﺏ ﻣﻮﺍﺭﺩ
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ﻓﻌﺎﻟﻴﺖﻫﺎﻯ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﺭﺍ ﺑﻪ ﺗﺎﺧﻴﺮ ﺑﻴﻨﺪﺍﺯﺩ .ﺳﺎﺯﻭﻛﺎﺭﻫﺎﻯ
ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ،ﺧﺎﺭﺝ ﺍﺯ ﺳــﺎﺯﻭﻛﺎﺭﻫﺎﻯ ﺩﺍﺧﻞ ﺳﺮﺯﻣﻴﻦ ﺍﺻﻠﻰ
ﺑــﻮﺩﻩ ﻭ ﻓﻀﺎﻯ ﻓﻌﺎﻟﻴﺖ ﺁﻧﻬــﺎ ﺑﺎﻳﺪ ﺑﻪﮔﻮﻧــﻪﺍﻯ ﺑﺮﺍﻯ ﻓﻌﺎﻻﻥ
ﺍﻗﺘﺼﺎﺩﻯ ﻓﺮﺍﻫﻢ ﺷﻮﺩ ﺗﺎ ﻣﺰﻳﺖﻫﺎﻯ ﻛﺎﺭ ﺩﺭ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﺑﺮﺍﻯ
ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﺍﻥ ﺑﻴﺶﺍﺯﭘﻴﺶ ﺍﺯ ﺑﻴﻦ ﻧــﺮﻭﺩ .ﺍﻳﻦ ﺗﻔﺎﻫﻤﻨﺎﻣﻪ
ﻳﻚ ﺍﻣﺘﻴﺎﺯ ﻭﻳﮋﻩ ﺑﺮﺍﻯ ﺳــﺎﺯﻣﺎﻥﻫﺎﻯ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻫﻢ ﺧﻮﺍﻫﺪ
ﺩﺍﺷــﺖ ﻛﻪ ﻣﻮﺿــﻮﻉ ﻗﺎﭼــﺎﻕ ﻛﺎﻻ ﺑﻪ ﻣﻨﺎﻃــﻖ ﺁﺯﺍﺩ ﺑﻪ ﻃﻮﺭ
ﻛﺎﻣــﻞ ﻣﺘﻮﺟﻪ ﮔﻤﺮﻙ ﺍﻳــﺮﺍﻥ ﺧﻮﺍﻫﺪ ﺑــﻮﺩ ﻭ ﺍﺯﺍﻳﻦﺭﻭ ،ﺑﺎﻳﺪ
ﺗﻤﻬﻴﺪﺍﺕ ﺑﻴﺸﺘﺮﻯ ﻫﻤﺮﺍﻩ ﺑﺎ ﻧﻈﺎﺭﺕ ﻧﻴﺮﻭﻯ ﺍﻧﺘﻈﺎﻣﻰ ﺍﻋﻤﺎﻝ
ﺷــﻮﺩ ،ﺗﺎ ﺳﻮءﺑﺮﺩﺍﺷــﺖﻫﺎ ﺍﺯ ﺑﻴﻦ ﺑﺮﻭﺩ .ﺩﺭ ﺍﻳﻦ ﺗﻔﺎﻫﻤﻨﺎﻣﻪ،
ﺗﻌﻴﻴــﻦ ﺍﺭﺯﺵ ﻭ ﺍﺭﺯﻳﺎﺑﻰ ﻛﺎﻻ ﻣﺘﻮﺟﻪ ﮔﻤﺮﻙ ﺑﻮﺩﻩ ﻭ ﻫﺮﮔﻮﻧﻪ
ﺑﻰﻣﺒﺎﻻﺗﻰ ﺩﺭ ﺍﻧﺠﺎﻡ ﺩﺭﺳﺖ ﺁﻥ ﻣﺘﻮﺟﻪ ﻛﺎﻫﺶ ﺩﺭﺁﻣﺪﻫﺎﻯ
ﺳــﺎﺯﻣﺎﻥﻫﺎﻯ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻣﻰﺷــﻮﺩ ﻛــﻪ ﺑﺮﺧﻼﻑ ﮔﻤﺮﻙ
ﺩﺍﺭﺍﻯ ﺭﺩﻳــﻒ ﺑﻮﺩﺟﻪ ﺩﻭﻟﺘﻰ ﻧﻴﺴــﺘﻨﺪ؛ ﺑﻪﻭﻳﮋﻩ ﺑﺨﺸــﻰ ﺍﺯ
ﺩﺭﺁﻣﺪﻫــﺎ ﻭ ﻣﻨﺎﺑﻊ ﻣﺎﻟﻰ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻣﺘﻮﺟﻪ ﻋﻮﺍﺭﺽ ﻣﺘﻌﻠﻖ
ﺑــﻪ ﻛﺎﻻﻫﺎﻯ ﻭﺍﺭﺩﺷــﺪﻩ ﻭ ﺍﺭﺯﺵﻫﺎﻯ ﺗﻌﻴﻴﻦﺷــﺪﻩ ﺍﺳــﺖ.
ﺑﺪﻳﻦﺳــﺎﻥ ،ﺭﻋﺎﻳﺖ ﺗﻤﺎﻡ ﻣﻮﺍﺭﺩ ﻗﺎﻧﻮﻧﻰ ﻭ ﺩﺭﻳﺎﻓﺖ ﻓﻬﺮﺳــﺖ
ﻗﻴﻤــﺖ ﻛﺎﻻ ﺍﺯ ﻣﺒﺎﺩﻯ ﺍﺻﻠﻰ ﻛﺎﻻﻫــﺎ ﻣﺘﻮﺟﻪ ﮔﻤﺮﻙ ﺍﻳﺮﺍﻥ
ﺍﺳــﺖ ،ﻣﻮﺭﺩﻯ ﻛﻪ ﻧﺒﻮﺩ ﺁﻥ ﻫﻤﻮﺍﺭﻩ ﺍﺯ ﺿﻌﻒﻫﺎﻯ ﺳﺎﺧﺘﺎﺭﻯ
ﮔﻤــﺮﻙ ﺑﻪ ﺷــﻤﺎﺭ ﻣﻰﺭﻓﺘــﻪ ﺍﺳــﺖ؛ ﻭ ﻣﺒﻨــﺎﻯ ﺑﺎﻻﺗﺮﻳﻦ
ﺍﺭﺯﺵﻫﺎﻯ ﺍﻇﻬﺎﺭﻯ ،ﻫﺮﭼﻨﺪ ﻏﻠﻂ ﻗﺮﺍﺭ ﻣﻰﮔﻴﺮﻧﺪ .ﺣﺎﻝﺁﻧﻜﻪ
ﻓﺎﻛﺘﻮﺭﻫﺎﻯ ﺳــﻔﻴﺪ ﺍﻣﻀﺎ ﺩﺭ ﻣﺒــﺎﺩﻯ ﺑﻪﺻﻮﺭﺕ ﻛﺘﺮﻩﺍﻯ ﺩﺭ
ﺍﺧﺘﻴــﺎﺭ ﺧﺮﻳﺪﺍﺭﺍﻥ ﺍﻳﺮﺍﻧﻰ ﮔﺬﺍﺷــﺘﻪ ﻣﻰﺷــﻮﺩ .ﻧﻜﺘﻪ ﺩﻳﮕﺮ
ﺍﻋﻤﺎﻝ ﺗﻔﺎﻫﻤﻨﺎﻣﻪﻫﺎﻯ ﺗﺮﺟﻴﺤﻰ ﺑﺎ ﻛﺸــﻮﺭﻫﺎ ﺑﺮﺍﻯ ﺗﻘﻮﻳﺖ
ﺗﻮﻟﻴﺪ ﺩﺍﺧﻠﻰ ﺍﺳﺖ ﻛﻪ ﺩﺭ ﺯﻣﺎﻥ ﺍﺭﺯﻳﺎﺑﻰ ﻛﺎﻻﻫﺎ ﮔﻤﺮﻛﺎﺕ ﺩﺭ
ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﺑﺎﻳﺪ ﺑﻪ ﺁﻥ ﺗﻮﺟﻪ ﻻﺯﻡ ﺭﺍ ﺍﻋﻤﺎﻝ ﻛﻨﻨﺪ.
ﻣﺴﺌﻠﻪ ﻣﻬﻢ ﺑﻌﺪﻯ ،ﺍﻳﻨﻜﻪ ﻭﺍﺭﺩﺍﺕ ﻫﺮﮔﻮﻧﻪ ﻛﺎﻻﻫﺎﻯ ﻣﺠﺎﺯ
ﺣﺴﺐ ﻗﺎﻧﻮﻥ ﻣﺘﻮﺟﻪ ﺳــﺎﺯﻣﺎﻥﻫﺎﻯ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﺑﻮﺩﻩ ﺍﺳﺖ
ﻭ ﮔﻤﺮﻛﺎﺕ ﻛﺸــﻮﺭ ﺑﻪﻫﻴﭻﻭﺟﻪ ﻧﻤﻰﺗﻮﺍﻧﻨــﺪ ﺩﺭ ﺁﻥ ﺩﺧﺎﻟﺖ
ﺩﺍﺷــﺘﻪ ﺑﺎﺷــﻨﺪ؛ ﺩﺭ ﻏﻴﺮﺍﻳﻦ ﺻــﻮﺭﺕ ﺧــﻼﻑ ﻗﺎﻧﻮﻥ ﻋﻤﻞ
ﻛﺮﺩﻩﺍﻧﺪ.
ﺑﻪﻋــﻼﻭﻩ ،ﺳــﺎﺯﻭﻛﺎﺭ ﺧﺪﻣﺖﺭﺳــﺎﻧﻰ ﮔﻤــﺮﻙ ﺑــﺎ ﺍﻳﻦ
ﺗﻔﺎﻫﻤﻨﺎﻣﻪ ﺑﺎﻳﺪ ﺑﻪﮔﻮﻧﻪﺍﻯ ﺗﻘﻮﻳﺖ ﺳــﺎﺧﺘﺎﺭ ﺍﺟﺮﺍﻳﻰ ﻣﻨﺎﻃﻖ
ﺁﺯﺍﺩ ﺑﺮﺍﻯ ﺗﺴــﺮﻳﻊ ﺩﺭ ﻛﺎﻫﺶ ﺑﺮﻭﻛﺮﺍﺳــﻰ ﺑﺎﺷــﺪ ،ﻛﻪ ﺟﺰء
ﻣﺤﺎﺳــﻦ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻭ ﺍﺯ ﻣﻌﺎﻳﺐ ﮔﻤﺮﻙ ﺍﺳــﺖ .ﺩﺭ ﺣﻮﺯﻩ
ﮔﻤﺮﻛــﻰ ﺩﺭﺣﺎﻝ ﺣﺎﺿــﺮ 14ﺭﻭﻳﻪ ﺑــﺮﺍﻯ ﻭﺍﺭﺩﺍﺕ 22 ،ﻧﻮﻉ
ﻋﻮﺍﺭﺽ ﮔﻤﺮﻛــﻰ ﻭ 65ﺭﺩﻳﻒ ﻣﻌﺎﻓﻴﺖ ﮔﻤﺮﻛﻰ ﻭﺟﻮﺩ ﺩﺍﺭﺩ
ﻛﻪ ﺑﺮﻭﻛﺮﺍﺳــﻰ ﺭﺍ ﺩﺭ ﮔﻤﺮﻙ ﺗﺸﺪﻳﺪ ﻛﺮﺩﻩ ﻭ ﺍﺯ ﻋﻮﺍﻣﻞ ﻣﻬﻢ
ﻛﻨﺪﻯ ﻛﺴــﺐﻭﻛﺎﺭ ﻭ ﻛﺎﻫﺶ ﺭﺗﺒﻪ ﺍﻳﺮﺍﻥ ﺩﺭ ﺑﻴﻦ ﻛﺸﻮﺭﻫﺎﻯ
ﺟﻬﺎﻥ ﻭ ﻛﺸــﻮﺭﻫﺎﻯ ﭘﻴﺮﺍﻣﻮﻧﻰ ﺍﺳــﺖ ﻭ ﺑﺎﻳﺪ ﺑﺎ ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯ
ﻫﺪﻓﻤﻨﺪ ﺷــﻮﺩ .ﺗﺸــﺪﻳﺪ ﺩﻳﻮﺍﻧﺴــﺎﻻﺭﻯ ﺍﻣﺮﻭﺯﻩ ﺍﺯ ﻣﻌﺎﻳﺐ
ﺍﺻﻠﻰ ﺳــﺎﺯﻣﺎﻧﻰ ﮔﻤﺮﻙ ﺗﻠﻘﻰ ﻣﻰﺷــﻮﺩ ﻭ ﺑﺎﻋﺚ ﺷﺪﻩ ﺭﺗﺒﻪ
ﻛﺴﺐﻭﻛﺎﺭ ﻛﺸﻮﺭ ﺩﺭ ﻣﻘﺎﻳﺴــﻪ ﺑﺎ 25ﻛﺸﻮﺭ ﭘﻴﺮﺍﻣﻮﻥ ﺍﻳﺮﺍﻥ،
ﺷﺎﻧﺰﺩﻫﻢ ﺑﺎﺷﺪ.
ﺍﺩﺍﻣﻪ ﺩﺭ ﺷﻤﺎﺭﻩ ﺑﻌﺪﻯ
ﺍﻓﻐﺎﻧﺴﺘﺎﻥ ﻫﺮﭼﻨﺪ ﻫﻤﺴﺎﻳﻪ ﺍﻳﺮﺍﻥ ﺍﺳﺖ ﺍﻣﺎ ﺍﻳﻦ ﻣﺰﻳﺖ ﻧﺰﺩﻳﻜﻰ ﮔﻮﻳﺎ ﺩﺭ ﺗﺠﺎﺭﺕ ﺩﻭ
ﻛﺸﻮﺭ ﻧﺘﻮﺍﻧﺴـﺘﻪ ﺗﺎﺛﻴﺮﮔﺬﺍﺭ ﺑﺎﺷـﺪ ﭼﻮﻥ ﺭﻭﺍﺑﻂ ﺑﺎﻧﻜﻰ ﻫﻨﻮﺯ ﺑﻪ ﻃﻮﺭ ﻛﺎﻣﻞ ﺑﺮﻗﺮﺍﺭ
ﻧﻴﺴﺖ .ﺑﻪ ﺍﻋﺘﻘﺎﺩ ﻣﺴﺌﻮﻻﻥ ﺩﻭ ﻃﺮﻑ ،ﻇﺮﻓﻴﺖ ﺗﺠﺎﺭﺕ ﺑﺎﻻﻳﻰ ﺑﻴﻦ ﺩﻭ ﻛﺸﻮﺭ ﻭﺟﻮﺩ
ﺩﺍﺭﺩ ﺍﻣﺎ ﻣﺘﺎﺳـﻔﺎﻧﻪ ﺑﺨﺶ ﮔﺴﺘﺮﺩﻩ ﺁﻥ ﺍﺯ ﻛﺎﻧﺎﻝ ﻏﻴﺮﺑﺎﻧﻜﻰ ﺍﺳﺖ ﻛﻪ ﻣﻰﺗﻮﺍﻧﺪ ﺑﺮﺍﻯ
ﺯﻫﺮﺍ ﻃﻬﺮﺍﻧﻰ
trade@tejaratdaily.comﺗﺎﺟﺮﺍﻥ ﺍﻳﺮﺍﻧﻰ ﻭ ﺍﻓﻐﺎﻧﺴﺘﺎﻧﻰ ﺑﺎ ﺭﻳﺴﻚ ﻫﻤﺮﺍﻩ ﺑﺎﺷﺪ .ﺑﻨﺎﺑﺮﺍﻳﻦ ﺑﺎﻳﺪ ﺗﻼﺵ ﻛﺮﺩ ،ﺍﻳﻦ
ﺗﺠﺎﺭﺕ ﺭﺍ ﺩﺭ ﻣﺴﻴﺮ ﺑﺎﻧﻜﻰ ﻗﺮﺍﺭ ﺩﻫﻴﻢ ﺗﺎ ﺍﺯ ﺧﻄﺮﺍﺕ ﺍﺣﺘﻤﺎﻟﻰ ﻧﻴﺰ ﺟﻠﻮﮔﻴﺮﻯ ﺷﻮﺩ.
ﺑﻪ ﺗﺎﺯﮔﻰ ﺍﺗﺎﻕ ﺗﺠﺎﺭﺕ ﺍﻓﻐﺎﻧﺴـﺘﺎﻥ ،ﺍﻳﺮﺍﻥ ﺭﺍ ﺑﺰﺭﮔﺘﺮﻳﻦ ﺷﺮﻳﻚ ﺗﺠﺎﺭﻯ ﺍﻳﻦ ﻛﺸﻮﺭ
ﺍﻋﻼﻡ ﻭ ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﺑﻌﺪ ﺍﺯ ﺍﻳﺠﺎﺩ ﺗﻨﺶ ﺩﺭ ﺭﻭﺍﺑﻂ ﻛﺎﺑﻞ-ﺍﺳـﻼﻡﺁﺑﺎﺩ ﻭ ﺑﺴﺘﻪ ﺷﺪﻥ ﮔﺬﺭﮔﺎﻩﻫﺎﻯ ﻣﺮﺯﻯ
ﺍﺯ ﺳﻮﻯ ﺩﻭﻟﺖ ﭘﺎﻛﺴﺘﺎﻥ ،ﺳﻄﺢ ﻣﺒﺎﺩﻻﺕ ﺗﺠﺎﺭﻯ ﺑﻴﻦ ﺍﻓﻐﺎﻧﺴﺘﺎﻥ ﻭ ﺍﻳﺮﺍﻥ ﺑﻪ ﻃﻮﺭ ﺑﻰﺳﺎﺑﻘﻪﺍﻯ ﺍﻓﺰﺍﻳﺶ
ﻳﺎﻓﺘﻪ ﺍﺳـﺖ .ﺳـﻄﺢ ﻣﺒﺎﺩﻻﺕ ﺗﺠﺎﺭﻯ ﺟﻤﻬﻮﺭﻯ ﺍﺳـﻼﻣﻰ ﺍﻳﺮﺍﻥ ﺑﺎ ﺍﻓﻐﺎﻧﺴـﺘﺎﻥ ﺩﺭ ﺣﺎﻟﻰ ﺑﺎﻻ ﺭﻓﺘﻪ ﻛﻪ
ﺗﺠﺎﺭﺕ ﻣﻴﺎﻥ ﺍﻓﻐﺎﻧﺴـﺘﺎﻥ ﻭ ﭘﺎﻛﺴـﺘﺎﻥ 50ﺩﺭﺻﺪ ﻛﺎﻫﺶ ﻳﺎﻓﺘﻪ ﺍﺳـﺖ .ﺑﻪ ﻫﺮ ﺣﺎﻝ ﺍﻓﻐﺎﻧﺴـﺘﺎﻥ ﺩﺍﺭﺍﻯ
ﻇﺮﻓﻴﺖﻫﺎﻳﻰ ﺍﺳـﺖ ﻛﻪ ﻣﻰﺗﻮﺍﻧﺪ ﺑﻬﺮﻩﺑﺮﺩﺍﺭﻯ ﻣﻨﺎﺳﺒﻰ ﺑﺮﺍﻯ ﺍﻳﺮﺍﻥ ﺑﻪﻫﻤﺮﺍﻩ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ؛ ﺿﻤﻦ ﺍﻳﻨﻜﻪ
ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳـﺪ ﺍﻳﻦ ﻛﺸـﻮﺭ ﻛﻪ ﺗﻮﺍﻧﺴـﺘﻪ ﺑﻪ ﻋﻀﻮﻳﺖ ﺳـﺎﺯﻣﺎﻥ ﺗﺠﺎﺭﺕ ﺟﻬﺎﻧﻰ ﻧﻴﺰ ﺩﺭﺑﻴﺎﻳﺪ ،ﻣﺴـﻴﺮ
ﺭﻭﺷـﻦﺗﺮﻯ ﺩﺍﺭﺩ ﻛﻪ ﺑﺎ ﺟﺬﺏ ﺳـﺮﻣﺎﻳﻪﻫﺎﻯ ﺧﺎﺭﺟﻰ ﺑﻪ ﺗﻮﺳـﻌﻪ ﺁﻥ ﺑﻴﺸـﺘﺮ ﻛﻤﻚ ﻣﻰﻛﻨﺪ .ﺩﺭ ﺍﺩﺍﻣﻪ؛
ﮔﺰﺍﺭﺵ ﻣﺤﻤﺪﺭﺿﺎ ﻛﺮﻳﻢﺯﺍﺩﻩ ،ﺭﺍﻳﺰﻥ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺍﻳﺮﺍﻥ ﺩﺭ ﺍﻓﻐﺎﻧﺴﺘﺎﻥ ﺭﺍ ﻣﻰﺧﻮﺍﻧﻴﺪ.
ﺍﻓﻐﺎﻧﺴﺘﺎﻥ ﻳﻚ ﻓﺮﺻﺖ ﺗﺠﺎﺭﻯ ﺑﺮﺍﻯ ﺍﻳﺮﺍﻥ
ﺍﺭﺯﺵ ﺻﺎﺩﺭﺍﺕ ﺍﻳﺮﺍﻥ ﺑﻪ ﺍﻓﻐﺎﻧﺴــﺘﺎﻥ ﺳﺎﻝ 1384ﻣﻌﺎﺩﻝ 497
ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ،ﺳــﺎﻝ 1385ﻣﻌــﺎﺩﻝ 515ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ،ﺳــﺎﻝ
1386ﻣﻌــﺎﺩﻝ 539ﻣﻴﻠﻴــﻮﻥ ﺩﻻﺭ ،ﺳــﺎﻝ 1387ﻣﻌﺎﺩﻝ 633
ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ،ﺳــﺎﻝ 1388ﻣﻌﺎﺩﻝ 1002ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ،ﺳــﺎﻝ
1389ﻣﻌﺎﺩﻝ 1362ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ،ﺳــﺎﻝ 1390ﻣﻌﺎﺩﻝ 2179
ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ،ﺳــﺎﻝ 1391ﻣﻌﺎﺩﻝ 2874ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ،ﺳــﺎﻝ
1392ﻣﻌﺎﺩﻝ 2417ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ،ﺳــﺎﻝ 1393ﻣﻌﺎﺩﻝ 2376
ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ،ﺳــﺎﻝ 1394ﻣﻌﺎﺩﻝ 2582ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ﻭ ﺩﺭ ﺳﺎﻝ
95ﻣﻌــﺎﺩﻝ 2456ﻣﻴﻠﻴــﻮﻥ ﺩﻻﺭ ﺑﻮﺩﻩ ﺍﺳــﺖ .ﻫﻤﭽﻨﻴﻦ ﺍﺭﺯﺵ
ﻭﺍﺭﺩﺍﺕ ﺍﻳــﺮﺍﻥ ﺍﺯ ﺍﻓﻐﺎﻧﺴــﺘﺎﻥ ﺩﺭ ﺳــﺎﻝ 1384ﻣﻌﺎﺩﻝ 6ﻣﻴﻠﻴﻮﻥ
ﺩﻻﺭ ،ﺳــﺎﻝ 1385ﻣﻌﺎﺩﻝ 9ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ،ﺳﺎﻝ 1386ﻣﻌﺎﺩﻝ 9
ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ،ﺳﺎﻝ 1387ﻣﻌﺎﺩﻝ 11ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ،ﺳﺎﻝ 1388
ﻣﻌﺎﺩﻝ 15ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ،ﺳــﺎﻝ 1389ﻣﻌﺎﺩﻝ 12ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ،
ﺳــﺎﻝ 1390ﻣﻌــﺎﺩﻝ 10ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ،ﺳــﺎﻝ 1391ﻣﻌﺎﺩﻝ 2
ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ،ﺳﺎﻝ 1392ﻣﻌﺎﺩﻝ 32ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ،ﺳﺎﻝ 1393
ﻣﻌــﺎﺩﻝ 13ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ﻭ ﺩﺭ ﺳــﺎﻝ 1394ﻣﻌﺎﺩﻝ 26ﻣﻴﻠﻴﻮﻥ
ﺩﻻﺭ ﺑﻮﺩﻩ ﺍﺳﺖ.
ﺍﺯ ﺩﺍﺭﻭ ﺗﺎ ﺧﺪﻣﺎﺕ ﻣﻬﻨﺪﺳﻰ ﻛﺸﺎﻭﺭﺯﻯ
ﺭﺍﻳــﺰﻥ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺍﻳﺮﺍﻥ ﺩﺭ ﺍﻓﻐﺎﻧﺴــﺘﺎﻥ ﻫﻔﺘﻪ ﺁﺧــﺮ ﻓﺮﻭﺭﺩﻳﻦ
ﺟﻠﺴﺎﺗﻰ ﺑﺎ ﻣﺪﻳﺮ ﺗﻮﺳﻌﻪ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺷﺮﻛﺖ ﻇﺮﻳﻒ ﻣﺼﻮﺭ ) ﺗﻮﺳﻌﻪ
ﺑﺎﺯﺍﺭ ﻭ ﺍﻳﺠﺎﺩ ﻭﺍﺣﺪ ﺗﻮﻟﻴﺪﻯ( ،ﮔﺮﻭﻩ ﻳﺎﺳﻤﻴﻦ ﺩﺭ ﺁﺭﻳﻦ ﺑﺎﻧﻚ )ﺳﺎﺧﺖ
ﻧﻴﺮﻭﮔﺎﻩ ﺩﺭ ﻣﺰﺍﺭ ﺷﺮﻳﻒ ﻭ ﺷﻴﺸﻪ ﺳﻜﻮﺭﻳﺖ( ﻭ ﻣﺪﻳﺮ ﺍﺟﺮﺍﻳﻰ ﺑﺮﻧﺎﻣﻪ
CARD – Fﺩﺭ ﻛﺎﺑﻞ ) ﺁﻣﻮﺯﺵ ﻛﺸــﺎﻭﺭﺯﻯ ( ﺩﺍﺷﺖ .ﻫﻤﭽﻨﻴﻦ
ﺩﺭ ﺍﻳﻦ ﻣﺪﺕ ﻫﻴﺎﺕ 5ﻧﻔﺮﻯ ﺩﺍﺭﻭﻳﻰ ﺑﻪ ﻧﻤﺎﻳﺸﮕﺎﻩ ﺍﻳﺮﺍﻥ ﻟﺐ 2017
ﻭ ﻫﻴﺎﺕ 15ﻧﻔﺮﻯ ﺑﻪ ﺑﻴﺴﺖ ﻭ ﭼﻬﺎﺭﻣﻴﻦ ﻧﻤﺎﻳﺸﮕﺎﻩ ﻣﻮﺍﺩ ﺷﻮﻳﻨﺪﻩ،
ﺑﻬﺪﺍﺷﺘﻰ ﻭ ﻣﺎﺷﻴﻦﺁﻻﺕ ﻭﺍﺑﺴﺘﻪ ﺩﺭ ﺗﻬﺮﺍﻥ ﺍﻋﺰﺍﻡ ﺷﺪﻧﺪ .ﺩﺭ ﺟﻠﺴﻪ
ﺑﺎ ﻣﺪﻳﺮﺗﻮﺳــﻌﻪ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺷــﺮﻛﺖ ﻇﺮﻳﻒ ﻣﺼﻮﺭ ﺑﺮ ﺛﺒﺖ ﻧﺸﺎﻥ
ﺷﺮﻛﺖ ،ﺛﺒﺖ ﺷﺮﻛﺖ ﺩﺭ ﺍﻓﻐﺎﻧﺴﺘﺎﻥ ﻭ ﺍﻧﺘﻘﺎﻝ ﺑﺨﺸﻰ ﺍﺯ ﺧﻂ ﺗﻮﻟﻴﺪ
ﺑﻪ ﻣﻨﻈﻮﺭ ﺍﺳــﺘﻤﺮﺍﺭ ﺣﻀﻮﺭ ﺩﺭ ﺑﺎﺯﺍﺭ ﺍﻳﻦ ﻛﺸــﻮﺭ ﺩﺭ ﺻﻮﺭﺕ ﺍﻳﺠﺎﺩ
ﻣﻮﺍﻧﻊ ﺗﻌﺮﻓﻪﺍﻯ ﺗﺎﻛﻴﺪ ﺷﺪ.
ﻫﻤﭽﻨﻴﻦ ﺑﻪ ﻣﻨﻈﻮﺭ ﺑﺮﺭﺳــﻰ ﻧﺤﻮﻩ ﻫﻤﻜﺎﺭﻯ ﮔﺮﻭﻩ ﻳﺎﺳــﻤﻴﻦ
ﺷــﺮﻛﺖ ﺑﺎ ﺳــﺮﻣﺎﻳﻪ ﺍﻓﻐﺎﻥ -ﺍﻣﺮﻳﻜﺎﻳﻰ ﻣﺎﻟﻚ ﻭ ﻣﺠﺮﻯ ﺳــﺎﺧﺖ
ﻧﻴﺮﻭﮔﺎﻩ ﮔﺎﺯﻯ ﻭ ﺷــﺮﻛﺖ ﺷﻴﺸــﻪ ﺩﺭ ﻣﺰﺍﺭ ﺷــﺮﻳﻒ ﺟﻠﺴــﻪﺍﻯ ﺑﺎ
ﻣﺪﻳﺮﺍﻥ ﺁﺭﻳﻦ ﺑﺎﻧﻚ ﺑﺮﺍﻯ ﺻﺪﻭﺭ ﺿﻤﺎﻧﺘﻨﺎﻣﻪﻫﺎﻯ ﻣﻮﺭﺩ ﻧﻴﺎﺯ ﻭ ﺩﻳﮕﺮ
ﺧﺪﻣــﺎﺕ ﺑﺎﻧﻜﻰ ﻣﻮﺭﺩ ﻧﻴﺎﺯ ﮔــﺮﻭﻩ ﺑﺮﮔﺰﺍﺭ ﻭ ﻫﻤﻜﺎﺭﻯ ﺁﻳﻨﺪﻩ ﻣﻄﺮﺡ
ﻭ ﺍﺯ ﺩﻭ ﻃﺮﻑ ﻧﻤﺎﻳﻨﺪﮔﺎﻧﻰ ﺑﺮﺍﻯ ﺍﺟﺮﺍﻯ ﺗﻔﺎﻫﻤﺎﺕ ﺗﻌﻴﻴﻦ ﺷﺪ.
ﺑﻪ ﻣﻨﻈﻮﺭ ﺑﺮﺭﺳــﻰ ﻛﺎﺭﺧﺎﻧﻪ ﻣﻮﻛــﺖ ﺗﻮﻟﻴﺪﻯ ﺩﺭ ﺟﻼﻝﺁﺑﺎﺩ ﻛﻪ
ﺑﺨﺸــﻰ ﺍﺯ ﺑﺎﺯﺍﺭ ﺍﻓﻐﺎﻧﺴــﺘﺎﻥ ﺭﺍ ﺑــﺎ ﺗﻮﻟﻴﺪﺍﺕ ﻛﻢ ﻛﻴﻔﻴــﺖ ﻭ ﺍﺭﺯﺍﻥ
ﭘﻮﺷــﺶ ﻣﻰﺩﻫﺪ ،ﺑﺮﻧﺎﻣﻪ ﺑﺎﺯﺩﻳﺪ ﺍﺯ ﺷــﺮﻛﺖ ﺍﻳﻦ ﺗﻮﻟﻴﺪﻯ ﺑﺎ ﺍﺗﺎﻕ
ﺗﺠﺎﺭﺕ ﻭ ﺻﻨﺎﻳﻊ ﺟﻼﻝﺁﺑﺎﺩ ﻫﻤﺎﻫﻨﮓ ﺷﺪ.
ﺑــﺎ ﺗﻮﺟﻪ ﺑﻪ ﺍﻋﻼﻡ ﻣﻌﺎﻭﻧﺖ ﻋﻠﻤﻰ ﻭ ﻓﻨﺎﻭﺭﻯ ﺭﻳﺎﺳــﺖﺟﻤﻬﻮﺭﻯ
ﺑــﺮﺍﻯ ﺍﻋﺰﺍﻡ ﻫﻴــﺎﺕ ﺍﺯ ﺗﺎﺟﺮﺍﻥ ﺣﻮﺯﻩ ﺩﺍﺭﻭ ﻭ ﺗﺠﻬﻴﺰﺍﺕ ﭘﺰﺷــﻜﻰ،
ﻫﻴﺎﺕ 5ﻧﻔﺮﻩﺍﻯ ﺍﺯ ﺍﻓﻐﺎﻧﺴﺘﺎﻥ ﺑﺎ ﺩﺭﻳﺎﻓﺖ ﺭﻭﺍﺩﻳﺪ ﺍﺯ ﺑﺨﺶ ﻛﻨﺴﻮﻟﻰ
ﺩﺭ ﻛﺎﺑﻞ ﻭ ﻫﺮﺍﺕ ﺟﻬﺖ ﺷــﺮﻛﺖ ﺩﺭ ﺍﻳﻦ ﺭﻭﻳﺪﺍﺩ 4ﺭﻭﺯﻩ ﺑﻪ ﻛﺸــﻮﺭ
ﺍﻋﺰﺍﻡ ﺷﺪﻧﺪ.
ﻫﻤﭽﻨﻴﻦ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻗﺮﺍﺭﺩﺍﺩ ﺧﺪﻣﺎﺕ ﻣﻬﻨﺪﺳــﻰ ﻛﺸــﺎﻭﺭﺯﻯ
ﻣﻮﺳﺴــﻪ ﻣﻄﺎﻟﻌﺎﺕ ﻭ ﺗﺮﻭﻳﺞ ﻛﺸــﺎﻭﺭﺯﻯ ﺑﻮﻣﺴــﺎﺯﮔﺎﻥ ﺁﺳﻴﺎ ﺩﺭ
ﻣﺸــﻬﺪ ﻛﻪ ﺑﺮﻧﺪﻩ ﻣﻨﺎﻗﺼﻪ ﺁﻣﻮﺯﺵ ﻛﺸﺎﻭﺭﺯﺍﻥ ﺷﺪﻩﺍﻧﺪ ،ﻣﻘﺮﺭ ﺷﺪ
ﻫﻴﺎﺕﻫﺎﻳﻰ ﺑﻪ ﻫﻤﻴﻦ ﻣﻨﺎﺳــﺒﺖ ﺑﻪ ﺍﻳﺮﺍﻥ ﺍﻋﺰﺍﻡ ﺷــﺪﻧﺪ) .ﺑﺮﻧﺎﻣﻪ
ﻳﺎﺩﺷــﺪﻩ ﺍﺯ ﺳــﻮﻯ ﺩﻭﻟﺖﻫﺎﻯ ﺑﺮﻳﺘﺎﻧﻴﺎ ﻭ ﺩﺍﻧﻤــﺎﺭﻙ ﺗﺎﻣﻴﻦ ﻣﺎﻟﻰ
ﻣﻰﺷﻮﺩ(
ﺩﺭ ﺍﻳــﻦ ﻣــﺪﺕ ﻳﻜﻰ ﺍﺯ ﺗﺎﺟــﺮﺍﻥ ﺣﻮﺯﻩ ﺳــﻨﮓ ﻭ ﻋﻼﻗﻪﻣﻨﺪ
ﺑﻪ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﻭ ﺍﻗﺎﻣﺖ ﺩﺭ ﺍﺳــﺘﺎﻥ ﻣﺮﻛﺰﻯ ﺩﺭ ﻧﺎﻣﻪﺍﻯ ﺑﻪ
ﺳﺎﺯﻣﺎﻥ ﺻﻨﻌﺖ ،ﻣﻌﺪﻥ ﻭ ﺗﺠﺎﺭﺕ ﺍﺳﺘﺎﻥ ﻣﻌﺮﻓﻰ ﺷﺪ.
ﻣﺬﺍﻛﺮﻩ ﺑﺎ ﺧﺮﻳﺪﺍﺭﺍﻥ ﻣﺤﺼﻮﻝ ﺍﻳﺮﺍﻧﻰ
ﺟﻠﺴــﻪ ﺑﺎ ﻧﻤﺎﻳﻨﺪﮔﺎﻥ ﻳﻚ ﺷﺮﻛﺖ ﺍﻓﻐﺎﻧﺴﺘﺎﻧﻰ ﻛﻪ ﺗﺼﻤﻴﻢ ﺑﻪ
ﺧﺮﻳﺪ ﺩﺍﺭﻭ ﺍﺯ ﺍﻳﺮﺍﻥ ﺩﺍﺭﻧﺪ ﻭ ﺟﻠﺴــﺎﺗﻰ ﻫﻢ ﺑﺎ ﺗﺎﺟﺮﺍﻥ ﺍﻓﻐﺎﻧﺴﺘﺎﻧﻰ
ﻓﻌﺎﻝ ﺩﺭ ﺯﻣﻴﻨﻪ ﻭﺍﺭﺩﺍﺕ ﺳــﻴﻤﺎﻥ ﻭ ﻣﺼﺎﻟﺢ ﺳﺎﺧﺘﻤﺎﻧﻰ ،ﻭﺍﺭﺩﺍﺕ
ﻟﻮﺍﺯﻡ ﺑﻬﺪﺍﺷــﺘﻰ ،ﻭﺍﺭﺩﺍﺕ ﻣﻴﻮﻩ ﻭ ﺗﺮﻩ ﺑﺎﺭ ﺟﺰﻭ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﻛﺮﻳﻢ
ﺯﺍﺩﻩ ﺑﻮﺩ.
ﺑﻪ ﻣﻨﻈــﻮﺭ ﺭﻓﻊ ﺍﺧﺘﻼﻑ ﭘﻴــﺶ ﺁﻣﺪﻩ ﺑﻴﻦ ﺷــﺮﻛﺖ ﺍﻳﺮﺍﻧﻰ
ﺷــﻔﺎﻃﺐ ﺻﺎﺩﺭﻛﻨﻨــﺪﻩ ﺩﺍﺭﻭ ﺑــﻪ ﺍﻓﻐﺎﻧﺴــﺘﺎﻥ ﻭ ﺷــﺮﻛﺖ
ﻭﻛﻴﻠﻰﻟﻤﻴﺘﺪ ﺟﻠﺴﻪﺍﻯ ﺑﺮﮔﺰﺍﺭ ﻭ ﺿﻤﻦ ﺑﺮﺭﺳﻰ ﻣﺪﺍﺭﻙ ﻣﻮﺟﻮﺩ
ﻣﻘﺮﺭ ﺷــﺪ ﺷﺮﻛﺖ ﻭﻛﻴﻠﻰ ﻣﺴــﺘﻨﺪﺍﺕ ﺗﻜﻤﻴﻠﻰ ﺭﺍ ﺍﺭﺍﺋﻪ ﺩﻫﺪ ﺗﺎ
ﺑﺮﺭﺳﻰﻫﺎﻯ ﻻﺯﻡ ﺍﻧﺠﺎﻡ ﺷﻮﺩ.
ﺩﺭ ﮔﺰﺍﺭﺵ ﺭﺍﻳﺰﻥ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺍﻳﺮﺍﻥ ﺩﺭ ﺍﻓﻐﺎﻧﺴــﺘﺎﻥ ﺑﻪ ﺟﻠﺴﺎﺗﻰ
ﺍﺷــﺎﺭﻩ ﺷــﺪﻩ ﻛﻪ ﺩﺭ ﺍﺩﺍﻣﻪ ﻣﻰﺁﻳﺪ :ﺟﻠﺴﻪ ﺑﺎ ﺭﻳﻴﺲ ﺷﺮﻛﺖ ﻓﺮﻡ
ﺁﺳــﻴﺎ ﻟﻤﻴﺘﺪ ،ﺍﻳﻦ ﺷﺮﻛﺖ ﺍﻓﻐﺎﻧﻰ ﻭ ﻣﺪﻳﺮ ﺁﻥ ﭘﺎﻛﺴﺘﺎﻧﻰ ﻭ ﻓﻌﺎﻝ
ﺩﺭ ﺯﻣﻴﻨﻪ ﻭﺍﺭﺩﺍﺕ ﻣﻮﺍﺩ ﻧﻔﺘﻰ ﻭ ﺳــﻮﺧﺖ ﺍﺳــﺖ ﻛﻪ ﻫﻤﺎﻫﻨﮕﻰ
ﻻﺯﻡ ﺑﺮﺍﻯ ﺩﺭﻳﺎﻓﺖ ﺭﻭﺍﺩﻳﺪ ﻣﻌﺎﻭﻥ ﺷــﺮﻛﺖ ﻭ ﺳﻔﺮ ﺑﺮﺍﻯ ﻣﺬﺍﻛﺮﻩ
ﺑﺎ ﻣﺴﺌﻮﻻﻥ ﺷﺎﺯﻧﺪ ﺍﻧﺠﺎﻡ ﺷﺪ.
ﺟﻠﺴــﻪ ﺑﺎ ﺭﻳﻴﺲ ﺷﺮﻛﺖ ﻓﺮﺵ ﻋﻈﻴﻤﻰ ﻓﺮﺍﻫﻰ ،ﺍﻳﻦ ﺷﺮﻛﺖ
ﺩﺭ ﺯﻣﻴﻨــﻪ ﻭﺍﺭﺩﺍﺕ ﺍﻧﻮﺍﻉ ﻓﺮﺵ ﺍﺯ ﺍﻳﺮﺍﻥ ﻓﻌﺎﻝ ﺑﻮﺩﻩ ﻭ ﺩﺭ ﻧﻈﺮ ﺩﺍﺭﺩ
ﺑﺎ ﻫﻤﻜﺎﺭﻯ ﺷــﺮﻛﺖ ﻇﺮﻳﻒ ﻣﺼﻮﺭ ﻧﻤﺎﻳﺸﮕﺎﻩ ﻓﺮﺵ ﻭ ﻣﻮﻛﺖ ﺩﺭ
ﻛﺎﺑﻞ ﺍﻳﺠﺎﺩ ﻛﻨﺪ ﻛﻪ ﺍﺭﺍﺋﻪ ﺭﺍﻫﻨﻤﺎﻳﻰ ﻻﺯﻡ ﺑﻪ ﺍﻳﺸﺎﻥ ﺍﻧﺠﺎﻡ ﺷﺪ.
ﺟﻠﺴــﻪ ﺑﺎ ﮔﺮﻭﻩ ﺧﺎﺗﻢ ﻭ ﻣﺸﺎﻭﺭ ﻭﺯﺍﺭﺕ ﺷﻬﺮﺳﺎﺯﻯ ،ﺑﻪ ﻣﻨﻈﻮﺭ
ﺍﻋﻼﻡ ﭘﺮﻭژﻩﻫﺎ ﻭ ﻣﻨﺎﻗﺼﺎﺕ ﺍﻋﻼﻡ ﺷﺪﻩ ﻭﺯﺍﺭﺕ ﻭ ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﺑﻪ
ﺷﺮﻛﺖﻫﺎﻯ ﺍﻳﺮﺍﻧﻰ ﻛﻪ ﻣﻘﺮﺭ ﺷﺪ ﻣﻮﺍﺭﺩ ﻣﺴﺘﻘﻴﻢ ﺑﻪ ﺍﻳﻦ ﺭﺍﻳﺰﻧﻰ
ﺍﻋﻼﻡ ﺗﺎ ﺑﻪ ﺳﺎﺯﻣﺎﻥ ﻣﻨﻌﻜﺲ ﺷﻮﺩ .ﺩﺭ ﺿﻤﻦ ﺍﻳﻦ ﮔﺮﻭﻩ ﺑﻪ ﺩﻧﺒﺎﻝ
ﻫﻤــﻜﺎﺭﻯ ﺑﺎ ﺷــﺮﻛﺖﻫﺎﻯ ﺍﻳﺮﺍﻧﻰ ﺑﺮﺍﻯ ﺍﻳﺠــﺎﺩ ﻭﺍﺣﺪ ﺗﻮﻟﻴﺪﻯ
ﺗﺮﻯﺩﻯ ﭘﻨﻞ ﻭ ﺍﻧﻮﺍﻉ ﻣﺼﺎﻟﺢ ﻣﺎﺷــﻴﻨﻰ ﺳــﺎﺧﺘﻤﺎﻧﻰ ﺍﺳــﺖ ﻛﻪ
ﻣﻘﺮﺭ ﺷﺪ ﺩﺭ ﻧﻤﺎﻳﺸــﮕﺎﻩ ﺁﻳﻨﺪﻩ ﺻﻨﻌﺖ ﺳﺎﺧﺘﻤﺎﻥ ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯ
ﺑﺎﺯﺩﻳﺪ ﻭ ﻣﺬﺍﻛﺮﻩ ﺑﺎ ﺷﺮﻛﺖﻫﺎﻯ ﺍﻳﺮﺍﻧﻰ ﻫﻤﺎﻫﻨﮓ ﺷﻮﺩ.
ﺟﻠﺴــﻪ ﺑﺎ ﺭﻳﻴﺲ ﺷــﺮﻛﺖ ﺣﻜﻤﺖ ﺁﻟﻮﻣﻴﻨﻴﻮﻡ ،ﺍﻳﻦ ﺷﺮﻛﺖ
ﭼﻨﺪﻳــﻦ ﻣﻌــﺪﻥ ﻓﻌــﺎﻝ ﺩﺍﺷــﺘﻪ ﻭ ﺩﺭﺻﺪﺩ ﺟﻠﺐ ﻣﺸــﺎﺭﻛﺖ
ﻃﺮﻑﻫــﺎﻯ ﺍﻳﺮﺍﻯ ﺑﺮﺍﻯ ﻓﻌﺎﻝ ﻛــﺮﺩﻥ ﻭ ﺑﻬﺮﻩﺑﺮﺩﺍﺭﻯ ﺍﺯ ﻣﻌﺎﺩﻥ
ﺧﻮﺩ ﺍﺳﺖ .ﻣﻘﺮﺭ ﺷﺪ ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯ ﺳﻔﺮ ﺍﻳﺸﺎﻥ ﺑﻪ ﺍﻳﺮﺍﻥ ﻭ ﺑﺎﺯﺩﻳﺪ
ﻭ ﻣﺬﺍﻛﺮﻩ ﺑﺎ ﻣﺪﻳﺮﺍﻥ ﺍﻳﻤﻴﺪﺭﻭ ﺍﻧﺠﺎﻡ ﺷﻮﺩ.
ﺁﺧﺮﻳﻦ ﺧﺒﺮﻫﺎ ﺍﺯ ﺍﻓﻐﺎﻧﺴﺘﺎﻥ
ﺭﺍﻳــﺰﻥ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺍﻳﺮﺍﻥ ﺩﺭ ﺍﻓﻐﺎﻧﺴــﺘﺎﻥ ﺩﺭ ﮔــﺰﺍﺭﺵ ﺧﻮﺩ ﺑﻪ
ﺍﺧﺒﺎﺭ ﻭ ﺭﻭﻳﺪﺍﺩﻫﺎﻯ ﻣﻬﻢ ﺍﻳﻦ ﻛﺸــﻮﺭ ﻫﻤﺴــﺎﻳﻪ ﻧﻴﺰ ﭘﺮﺩﺍﺧﺘﻪ ﺗﺎ
ﻣﺴﺌﻮﻻﻥ ﻭ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﺍﻃﻼﻋﺎﺕ ﻛﺎﻓﻰ ﺑﺮﺍﻯ ﺍﺭﺗﺒﺎﻁ ﺑﻴﺸﺘﺮ
ﺑﺎ ﺍﻓﻐﺎﻧﺴــﺘﺎﻥ ﺭﺍ ﺩﺍﺷﺘﻪ ﺑﺎﺷــﻨﺪ .ﺩﺭ ﺍﺩﺍﻣﻪ ﺑﻪ ﺑﺮﺧﻰ ﺍﺯ ﺍﻳﻦ ﺍﺧﺒﺎﺭ
ﻣﻬﻢ ﺍﺷﺎﺭﻩ ﻛﺮﺩﻳﻢ ﻛﻪ ﻣﻰﺧﻮﺍﻧﻴﺪ.
ﺑــﻪ ﮔﺰﺍﺭﺵ ﺧﺒﺮﮔﺰﺍﺭﻯ ﺁﺭﻳﺎﻧﺎ ﻧﻴﻮﺯ ،ﻣﺴــﺌﻮﻻﻥ ﺍﺗﺎﻕ ﺗﺠﺎﺭﺕ
ﻭ ﺻﻨﺎﻳــﻊ ﺑﻴﻦﺍﻟﻤﻠﻠــﻰ ﺍﻓﻐﺎﻧﺴــﺘﺎﻥ ﻣﻰﮔﻮﻳﻨــﺪ :ﺷــﻤﺎﺭﻯ ﺍﺯ
ﺑﺎﺯﺭﮔﺎﻧﺎﻥ ﻛﺸــﻮﺭ ﭼﻚ ﻃﺮﺡﻫﺎﻯﺷﺎﻥ ﺭﺍ ﺑﺮﺍﻯ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ
ﻣﺸــﺘﺮﻙ ﺑﺎ ﺑﺎﺯﺭﮔﺎﻧﺎﻥ ﺍﻓﻐﺎﻥ ﺑــﻪ ﺣﻜﻮﻣﺖ ﺩﺍﺩﻩﺍﻧﺪ ﻭ ﻋﻼﻗﻪﻣﻨﺪ
ﺑﻪ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺩﺭ ﺍﻓﻐﺎﻧﺴﺘﺎﻥ ﻫﺴﺘﻨﺪ .ﺍﺯ ﺳﻮﻯ ﺩﻳﮕﺮ ﻭﺯﺍﺭﺕ
ﺍﻗﺘﺼﺎﺩ ﻣﻰﮔﻮﻳﺪ :ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﺍﻥ ﭼﻚ ﻋﻼﻗﻪﻣﻨﺪ ﻫﺴــﺘﻨﺪ
ﺩﺭ ﺑﺎﺯﺳــﺎﺯﻯ ﭘﺮﻭژﻩﻫﺎﻳﻰ ﻛﻪ ﻗﺒﻞ ﺍﺯ ﺳــﺎﻝﻫﺎﻯ ﺟﻨﮓ ﺍﺯ ﺳﻮﻯ
ﺍﻳﻦ ﻛﺸــﻮﺭ ﺩﺭ ﺍﻓﻐﺎﻧﺴﺘﺎﻥ ﻋﻤﻠﻰ ﺷﺪﻩﺍﻧﺪ ،ﺳﻬﻴﻢ ﺷﻮﻧﺪ.ﻭﺯﺍﺭﺕ
ﺳﻴﺎﺳﺖﻫﺎﻯ ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ ﺑﻪ ﺍﻧﺘﺨﺎﺑﺎﺕ ﻣﺮﺗﺒﻂ ﻧﻴﺴﺖ
ﺭﻳﻴﺲﻛﻞ ﺑﺎﻧــﻚ ﻣﺮﻛﺰﻯ ﺑﺎ ﺑﻴــﺎﻥ ﺍﻳﻨﻜﻪ ﺑﺮﺧﻰ
ﺍﻇﻬﺎﺭﻧﻈﺮﻫﺎ ﺩﺭﺑﺎﺭﻩ ﺑﺎﺯﺍﺭ ﺍﺭﺯ ﺳﻴﺎﺳــﻰ ﺍﺳﺖ ،ﮔﻔﺖ:
ﺳﻴﺎﺳــﺖﻫﺎﻯ ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ ﺑــﻪ ﺍﻧﺘﺨﺎﺑﺎﺕ ﻣﺮﺗﺒﻂ
ﻧﻴﺴﺖ.
ﺑﻪ ﮔــﺰﺍﺭﺵ ﺍﻳﺮﻧﺎ ،ﻭﻟﻰﺍﷲ ﺳــﻴﻒ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ
ﺧﺎﻧﻪ ﻣﻠﺖ ﺩﺭﺑﺎﺭﻩ ﻗﻴﻤﺖ ﺍﺭﺯ ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﺛﺒﺎﺕ ﻧﺴﺒﻰ
ﺑﺎﺯﺍﺭ ﺍﺭﺯ ﺩﺭ 4ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ ﺩﺭ ﺍﻳﺠﺎﺩ ﺛﺒﺎﺕ ﻧﺴﺒﻰ ﺍﻗﺘﺼﺎﺩ
ﻛﺸﻮﺭ ﺗﺎﺛﻴﺮﮔﺬﺍﺭ ﺑﻮﺩﻩ ﺍﺳﺖ.
ﺳﻴﻒ ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯﻫﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ
ﺑﻪ ﻧﺤﻮﻯ ﺑﻮﺩ ﻛﻪ ﺍﺯ ﻧﻮﺳــﺎﻥ ﻏﻴﺮﻣﻨﻄﻘﻰ ﺍﺭﺯ ﺟﻠﻮﮔﻴﺮﻯ ﺷﻮﺩ
ﻭ ﺩﺭ ﺍﻳﻦﺑﺎﺭﻩ ﺗﻼﺵ ﺷﺪ ﻧﮕﺮﺵ ﺑﻪ ﺑﺎﺯﺍﺭ ﺍﺭﺯ ﺍﺻﻼﺡ ﺷﻮﺩ .ﻭﻯ
ﺧﺎﻃﺮﻧﺸــﺎﻥ ﻛﺮﺩ :ﺑﺎﻳﺪ ﺍﺟﺎﺯﻩ ﺩﺍﺩ ﻗﻴﻤﺖ ﺍﺭﺯ ﺑﺎ ﻭﺍﻗﻌﻴﺖﻫﺎﻯ
ﺍﻗﺘﺼــﺎﺩ ﻫﻤﺎﻫﻨﮓ ﺑﺎﺷــﺪ؛ ﺍﻟﺒﺘﻪ ﻧﻘﺶ ﻣﻬــﻢ ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ
ﺑﻪ ﺍﻳﻦ ﻧﺤﻮ ﺍﺳــﺖ ﻛﻪ ﺍﺯ ﻫﻴﺠﺎﻥﻫﺎﻯ ﻛﻮﺗﺎﻩﻣﺪﺕ ﻧﺎﺷــﻰ ﺍﺯ
ﺍﺧﺒﺎﺭ ﺳﻴﺎﺳــﻰ ﺟﻠﻮﮔﻴﺮﻯ ﻛﻨﺪ ﺗﺎ ﻓﺮﺻــﺖ ﺑﺮﺍﻯ ﺭﻭﻧﻖ ﺑﺎﺯﺍﺭ
ﺳﻮﺩﺍﮔﺮﻯ ﺍﻳﺠﺎﺩ ﻧﺸﻮﺩ.
ﺳﻴﻒ ﺗﺎﻛﻴﺪ ﻛﺮﺩ :ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ ﺩﺭﺑﺎﺭﻩ ﻗﻴﻤﺖ ﺍﺭﺯ
ﭘﻴﺶﺑﻴﻨﻰ ﺍﻧﺠﺎﻡ ﻧﻤﻰﺩﻫﺪ ،ﺍﻣﺎ ﺗﻼﺵ ﺩﺍﺭﺩ ﺍﺯ ﺍﻳﺠﺎﺩ
ﺷﻮﻙ ﻧﺎﮔﻬﺎﻧﻰ ﺩﺭ ﺑﺎﺯﺍﺭ ﺍﺭﺯ ﺟﻠﻮﮔﻴﺮﻯ ﻛﻨﺪ.
ﻭﻯ ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﺑﺴﻴﺎﺭﻯ ﺍﺯ ﻛﺸﻮﺭﻫﺎ ﻛﻪ ﺍﺯ ﺩﺭﺁﻣﺪ
ﻧﻔﺘﻰ ﺑﺮﺧﻮﺭﺩﺍﺭﻧﺪ ﺑﺎ ﻛﺎﻫﺶ ﻗﻴﻤﺖ ﻧﻔﺖ ،ﺷﻮﻙ ﺩﺭ
ﺑﺎﺯﺍﺭ ﺍﺭﺯ ﺍﻳﺠﺎﺩ ﻣﻰﺷﻮﺩ ،ﺍﻣﺎ ﺩﺭ ﺍﻳﺮﺍﻥ ﺑﺎﺯﺍﺭ ﻣﺪﻳﺮﻳﺖ ﺷﺪ.
ﺳــﻴﻒ ﮔﻔﺖ :ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ ﺍﺯ ﺁﺭﺍﻣﺶ ﻧﺴﺒﻰ ﺍﻳﺠﺎﺩ ﺷﺪﻩ ﺩﺭ
ﺍﻗﺘﺼﺎﺩ ،ﻧﺎﺷﻰ ﺍﺯ ﺛﺒﺎﺕ ﻧﺴﺒﻰ ﺩﺭ ﺑﺎﺯﺍﺭ ﺍﺭﺯ ﺣﻤﺎﻳﺖ ﻣﻰﻛﻨﺪ ﻭ
ﻧﺒﺎﻳﺪ ﻓﺮﺍﻣﻮﺵ ﻛﺮﺩ ﺍﻧﺠﺎﻡ ﺍﻳﻦ ﻣﻬﻢ ﺩﺭ ﺭﺍﺳﺘﺎﻯ ﺳﻴﺎﺳﺖﻫﺎﻯ
ﺍﻗﺘﺼﺎﺩ ﻣﻘﺎﻭﻣﺘﻰ ﺍﺳﺖ.
ﻭﻯ ﺍﻓــﺰﻭﺩ :ﺑﺨﺸــﻰ ﺍﺯ ﺍﻇﻬﺎﺭﻧﻈﺮﻫــﺎ ﺩﺭﺑــﺎﺭﻩ ﺑــﺎﺯﺍﺭ ﺍﺭﺯ
ﻛﺎﺭﺷﻨﺎﺳﻰ ﻭ ﻋﻠﻤﻰ ﺍﺳﺖ ﺍﻣﺎ ﺑﺨﺸﻰ ﺍﺯ ﺍﻇﻬﺎﺭﻧﻈﺮﻫﺎ ﺑﺎ ﺗﻮﺟﻪ
ﺑﻪ ﻧﺰﺩﻳﻚ ﺑﻮﺩﻥ ﺍﻧﺘﺨﺎﺑﺎﺕ ،ﺳﻴﺎﺳــﻰ ﺍﺳﺖ .ﺭﻳﻴﺲﻛﻞ ﺑﺎﻧﻚ
ﻣﺮﻛﺰﻯ ﺗﺎﻛﻴﺪ ﻛﺮﺩ :ﺳﻴﺎﺳﺖﻫﺎﻯ ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ ﺑﻪ ﺍﻧﺘﺨﺎﺑﺎﺕ
ﻣﺮﺗﺒــﻂ ﻧﻴﺴــﺖ ﻭ ﺑﺎ ﻫﺪﻑ ﻣﻨﻄﻘﻰ ﺑﻮﺩﻥ ﻧــﺮﺥ ﺍﺭﺯ ،ﺑﺎﺯﺍﺭ ﺭﺍ
ﻣﺪﻳﺮﻳﺖ ﻣﻰﻛﻨﺪ.
ﺍﻗﺘﺼــﺎﺩ ﻣﻰﮔﻮﻳﺪ ﻛﻪ ﻛﻨﺴﺮﺳــﻴﻮﻡ ﺍﻓﻐﺎﻥ-ﭼﻚ ﻛﻪ ﺩﺭ ﺳــﺎﻝ
2002ﻣﻴﻼﺩﻯ ﺍﺯ ﺳﻮﻯ ﺷﺮﻛﺖﻫﺎﻯ ﺍﻓﻐﺎﻥ ﻭ ﭼﻚ ﺍﻳﺠﺎﺩ ﺷﺪﻩ
ﺍﺳﺖ ،ﻋﻼﻗﻪﻣﻨﺪ ﺍﻓﺰﺍﻳﺶ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯﻫﺎﻳﺶ ﺩﺭ ﺍﻓﻐﺎﻧﺴﺘﺎﻥ
ﺍﺳﺖ.
ﺍﻓﻐﺎﻥ ﻧﻴﻮﺯ ﻧﻮﺷﺘﻪ ﺍﺳــﺖ :ﻣﺴﺌﻮﻟﻴﺖ ﺑﻨﺎﺩﺭ ﺗﺠﺎﺭﻯ ﻛﻪ ﭘﻴﺶ
ﺍﺯ ﺍﻳــﻦ ﺑﺮ ﻋﻬﺪﻩ ﻭﺯﺍﺭﺕ ﺗﺠﺎﺭﺕ ﻭ ﺻﻨﺎﻳــﻊ ﺑﻮﺩ ،ﺑﻪ ﻭﺯﺍﺭﺕ ﻣﺎﻟﻴﻪ
ﺍﻧﺘﻘﺎﻝ ﻳﺎﻓﺖ .ﻋﺒﺪﺍﻟﺮﺣﻴﻢﺯﻯ ،ﺳــﺨﻨﮕﻮﻯ ﻭﺯﺍﺭﺕ ﻣﺎﻟﻴﻪ ﮔﻔﺖ:
ﺍﻧﺘﻘﺎﻝ ﻣﺴــﺌﻮﻟﻴﺖ ﺑﻨﺎﺩﺭ ﺍﺯ ﻭﺯﺍﺭﺕ ﺗﺠــﺎﺭﺕ ﻭ ﺻﻨﺎﻳﻊ ﺑﻪ ﻭﺯﺭﺍﺕ
ﻣﺎﻟﻴﻪ ﻧﻬﺎﻳﻰ ﺷــﺪﻩ ﻭ ﺑﻪ ﺯﻭﺩﻯ ﺗﻤﺎﻡ ﺑﻨﺎﺩﺭ ﻛﺸــﻮﺭ ﺑﻪ ﺍﻳﻦ ﻭﺯﺍﺭﺕ
ﻭﺍﮔﺬﺍﺭ ﻣﻰﺷــﻮﺩ .ﻭﻯ ،ﻫﺪﻑ ﺍﺯ ﺍﻧﺘﻘﺎﻝ ﻣﺴﺌﻮﻟﻴﺖ ﺑﻨﺎﺩﺭ ﻛﺸﻮﺭ
ﺑﻪ ﻭﺯﺍﺭﺕ ﻣﺎﻟﻴﻪ ﺭﺍ ﻋﺮﺿﻪ ﺧﺪﻣﺎﺕ ﺑﻴﺸــﺘﺮ ﺑﻪ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﻭ
ﮔﺴــﺘﺮﺵ ﺭﻭﺍﺑﻂ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺑﺎ ﻛﺸﻮﺭﻫﺎﻯ ﺩﻳﮕﺮ ﻋﻨﻮﺍﻥ ﻣﻰﻛﻨﺪ.
ﮔﻔﺘﻨﻰ ﺍﺳــﺖ ﺭﻭﺍﺑﻂ ﺑﺎﺯﺭﮔﺎﻧﻰ ﻭ ﺗﺮﺍﻧﺰﻳﺘﻰ ﺍﻓﻐﺎﻧﺴــﺘﺎﻥ ﺑﺎ ﺍﻳﺮﺍﻥ
ﺍﺯ ﻃﺮﻳﻖ ﺑﻨﺪﺭﻫﺎﻯ ﺍﺳــﻼﻡﻗﻠﻌﻪ ﻭ ﺯﺭﻧﺞ ،ﺑﺎ ﺍﺯﺑﻜﺴــﺘﺎﻥ ﺍﺯ ﻃﺮﻳﻖ
ﺑﻨــﺪﺭ ﺣﻴﺮﺗﺎﻥ ،ﺑــﺎ ﺗﺎﺟﻴﻜﺴــﺘﺎﻥ ﺍﺯ ﻃﺮﻳﻖ ﺑﻨﺪﺭ ﺷــﻴﺮﺧﺎﻥ،
ﺑــﺎ ﺗﺮﻛﻤﻨﺴــﺘﺎﻥ ﺍﺯ ﻃﺮﻳﻖ ﺑﻨﺪﺭﻫــﺎﻯ ﺁﻗﻴﻨــﻪ ﻭ ﺗﻮﺭﻏﻨﺪﻯ ﻭ ﺑﺎ
ﭘﺎﻛﺴــﺘﺎﻥ ﺍﺯ ﻃﺮﻳﻖ ﺑﻨﺪﺭﻫﺎﻯ ﺗﻮﺭﺧﻢ ﻭ ﺳــﭙﻴﻦﺑﻮﻟﺪﻙ ﺍﻧﺠﺎﻡ
ﻣﻰﺷﻮﺩ.
ﺍﺯ ﺑﻴﻤﺎﺭﺳــﺘﺎﻥ ﻣﺠﻬﺰ ﺟﺮﺍﺣﻰ ﻋﺼﺒﻰ ﺩﺭ ﻛﺎﺑﻞ ﺑﻬﺮﻩﺑﺮﺩﺍﺭﻯ
ﺷــﺪ .ﺧﺒﺮﮔــﺰﺍﺭﻯ ﻭﺩﺻﻢ ﻧﻮﺷــﺘﻪ ﺍﺳــﺖ :ﺭﻳﻴــﺲ ﺍﺟﺮﺍﻳﻴﻪ
ﺍﻓﻐﺎﻧﺴﺘﺎﻥ ،ﻧﺨﺴﺘﻴﻦ ﻭ ﻣﺠﻬﺰﺗﺮﻳﻦ ﺑﻴﻤﺎﺭﺳﺘﺎﻥ ﺟﺮﺍﺣﻰ ﻋﺼﺒﻰ
ﺩﺭ ﻛﺎﺑﻞ ﺭﺍ ﻛﻪ ﺍﺯ ﺳــﻮﻯ ﺍﻣﺎﺭﺍﺕ ﻣﺘﺤﺪﻩ ﻋﺮﺑﻰ ﺳــﺎﺧﺘﻪ ﺷــﺪﻩ،
ﺍﻓﺘﺘﺎﺡ ﻛﺮﺩ .ﻭﻯ ﺩﺭ ﺁﻳﻴﻦ ﮔﺸــﺎﻳﺶ ﮔﻔﺖ :ﺑﺮﺍﻯ ﻧﺨﺴــﺘﻴﻦﺑﺎﺭ
ﺍﻳﻦ ﺑﻴﻤﺎﺭﺳــﺘﺎﻥ ﻣﺠﻬﺰ ﻭ ﺍﺳﺘﺎﻧﺪﺍﺭﺩ ﺩﺭ ﺑﺨﺶ ﺟﺮﺍﺣﻰ ﻋﺼﺒﻰ
ﻭ ﺩﺍﺧﻠﻰ ﺳــﺎﺧﺘﻪ ﺷﺪﻩ ﻛﻪ ﺩﺭ ﺁﻥ ﺑﻴﻤﺎﺭﺍﻥ ﺍﺯﺳﻮﻯ ﻣﺘﺨﺼﺼﺎﻥ
ﺩﺍﺧﻠﻰ ﻣﺪﺍﻭﺍ ﻣﻰﺷــﻮﻧﺪ .ﺭﻳﻴﺲ ﺍﺟﺮﺍﻳﻴﻪ ﺍﻓﻐﺎﻧﺴﺘﺎﻥ ﺑﻪ ﻭﺯﺍﺭﺕ
ﺻﺤﺖﻋﺎﻣــﻪ ﺩﺳــﺘﻮﺭ ﺩﺍﺩ ﺩﺭ ﺯﻣﻴﻨــﻪ ﺟﻤــﻊﺁﻭﺭﻯ ﻭ ﺑﺎﺯﺗﻮﻟﻴﺪ
ﺯﺑﺎﻟﻪﻫﺎﻯ ﺑﻬﺪﺍﺷــﺘﻰ ﺍﻗﺪﺍﻣﺎﺕ ﻋﻤﻠﻰ ﺭﺍ ﺍﻧﺠــﺎﻡ ﺩﻫﺪ؛ ﺯﻳﺮﺍ ﺍﻳﻦ
ﻣﺴــﺌﻠﻪ ﺳــﻼﻣﺖ ﺟﻤﻌﻰ ﻭ ﻣﺤﻴﻂﺯﻳﺴــﺖ ﺭﺍ ﺑﺎ ﺗﻬﺪﻳﺪ ﺟﺪﻯ
ﺭﻭﺑﻪﺭﻭ ﻣﻰﻛﻨﺪ.
ﺍﻓﻐﺎﻧﺴﺘﺎﻥ ﻫﻔﺘﻤﻴﻦ ﻧﺸﺴــﺖ ﺁﭘﺘﻴﻜﺎ ﺭﺍ ﺑﺮﮔﺰﺍﺭ ﺧﻮﺍﻫﺪ ﻛﺮﺩ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﺧﺒﺮﮔﺰﺍﺭﻯ ﻃﻠﻮﻉ ﻧﻴﻮﺯ ﺍﻓﻐﺎﻧﺴــﺘﺎﻥ ،ﻧﺸﺴﺖ ﺁﭘﺘﻴﻜﺎ
ﻛﺎﺭﮔﺮﻭﻩﻫــﺎﻯ ﻧﻈﺎﺭﺗﻰ ﺑﺮ ﻋﻤﻠــﻰ ﻛﺮﺩﻥ ﻣــﻮﺍﺭﺩ ﻣﻮﺍﻓﻘﺘﻨﺎﻣﻪ
ﺑﺎﺯﺭﮔﺎﻧﻰ ﻭ ﺗﺮﺍﻧﺰﻳﺘﻰ ﺍﻓﻐﺎﻧﺴﺘﺎﻥ ﻭ ﭘﺎﻛﺴﺘﺎﻥ ﻳﺎ ﺍﭘﺘﺎ ﺍﺳﺖ .ﺩﺭ ﺍﻳﻦ
ﻛﺎﺭﮔﺮﻭﻩ ﻋﻼﻭﻩ ﺑﺮ ﻧﻤﺎﻳﻨﺪﮔﺎﻥ 2ﻛﺸﻮﺭ ،ﻧﻤﺎﻳﻨﺪﮔﺎﻥ ﻛﺸﻮﺭﻫﺎﻯ
ﺩﻳﮕــﺮ ﻧﻴﺰ ﺣﻀﻮﺭ ﺩﺍﺭﻧﺪ ﻛﻪ ﺗﺨﻄﻰﻫﺎ ﺍﺯ ﻣﻮﺍﺭﺩ ﺗﻮﺍﻓﻘﻨﺎﻣﻪ »ﺍﭘﺘﺎ«
ﺭﺍ ﺑﺮﺭﺳــﻰ ﻣﻰﻛﻨﻨــﺪ .ﻫﻔﺘﻤﻴﻦ ﻧﺸﺴــﺖ »ﺁﭘﺘﻴــﻜﺎ« ﺭﺍ ﺑﺎﻳﺪ
ﺍﻓﻐﺎﻧﺴﺘﺎﻥ ﺑﺮﮔﺰﺍﺭ ﻛﻨﺪ ،ﺍﺯ ﻫﻤﻴﻦﺭﻭ ﻣﺴﺌﻮﻻﻥ ﻭﺯﺍﺭﺕ ﺗﺠﺎﺭﺕ ﻭ
ﺻﻨﺎﻳﻊ ﺍﻓﻐﺎﻧﺴــﺘﺎﻥ ﮔﻔﺘﻪﺍﻧﺪ ﺩﺭﺧﻮﺍﺳﺖ ﺑﺮﮔﺰﺍﺭﻯ ﺍﻳﻦ ﻧﺸﺴﺖ
ﺑﻪ ﭘﺎﻛﺴﺘﺎﻥ ﻓﺮﺳﺘﺎﺩﻩ ﺷﺪﻩ ﺍﺳﺖ.
ﻣﺴــﺎﻓﺮ ﻗﻮﻗﻨﺪﻯ ،ﺳﺨﻨﮕﻮﻯ ﻭﺯﺍﺭﺕ ﺗﺠﺎﺭﺕ ﻭ ﺻﻨﺎﻳﻊ ﮔﻔﺖ:
ﺑﻴﺸﺘﺮ ﺍﺯ ﻳﻚﻣﺎﻩ ﻗﺒﻞ ﺍﺯ ﻣﺠﺮﺍﻯ ﺩﻳﭙﻠﻤﺎﺗﻴﻚ ﺧﻮﺍﺳﺘﺎﺭ ﺑﺮﮔﺰﺍﺭﻯ
ﻫﻔﺘﻤﻴﻦ ﻧﺸﺴﺖ ﻓﻮﻕﺍﻟﻌﺎﺩﻩ »ﺁﭘﺘﻴﻜﺎ« ﺷﺪﻳﻢ ﻭ ﻣﻨﺘﻈﺮ ﻫﺴﺘﻴﻢ
ﭘﺎﻛﺴــﺘﺎﻥ ﺁﻣﺎﺩﮔﻰ ﺧﻮﺩ ﺭﺍ ﻧﺸــﺎﻥ ﺑﺪﻫﺪ ﻭ ﺍﻳﻦ ﻧﺸﺴﺖ ﺑﺮﮔﺰﺍﺭ
ﺷﻮﺩ.
ﺧﺒﺮ ﻣﻬﻢ ﺑﻌﺪﻯ ﺗﺼﻤﻴﻢ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﺍﻥ ﻛﺸﻮﺭ ﭼﻴﻦ ﺑﺮﺍﻯ
ﮔﺴــﺘﺮﺵ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯﻫﺎﻯ ﺧﻮﺩ ﺩﺭ ﺍﻓﻐﺎﻧﺴــﺘﺎﻥ ،ﺍﺳﺖ.
ﺧﺒﺮﮔﺰﺍﺭﻯ ﺁﻭﺍ ﻧﻮﺷﺘﻪ ﺍﺳﺖ :ﺑﺎﺯﺭﮔﺎﻧﺎﻥ ﭼﻴﻦ ﺩﺭ ﺻﺪﺩ ﮔﺴﺘﺮﺵ
ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯﻫﺎﻯﺷﺎﻥ ﺩﺭ ﻛﺸﻮﺭﻫﺎﻳﻰ ﻫﺴﺘﻨﺪ ﻛﻪ ﺩﺭ ﻣﺴﻴﺮ
ﺭﺍﻩ ﺟﺪﻳﺪ ﺍﺑﺮﻳﺸــﻢ ﻗﺮﺍﺭ ﺩﺍﺭﻧﺪ .ﺷــﻤﺎﺭﻯ ﺍﺯ ﺭﻭﺳﺘﺎﻧﺸــﻴﻨﺎﻥ ﺩﺭ
ﺗﺎﺟﻴﻜﺴــﺘﺎﻥ ﻣﻰﮔﻮﻳﻨــﺪ :ﭘــﺲ ﺍﺯ ﺁﻏﺎﺯﻛﺎﺭﻫــﺎﻯ ﺍﻭﻟﻴﻪ ﺑﺮﺍﻯ
ﻋﻤﻠﻰ ﺷــﺪﻥ »ﭘﺮﻭژﺓ ﻳﻚ ﻛﻤﺮﺑﻨﺪ ﻳﻚ ﺭﺍﻩ« ﻛﻪ ﺍﺯﺳﻮﻯ ﭼﻴﻦ
ﺳــﺎﺧﺘﻪ ﻣﻰﺷﻮﺩ ،ﺗﻐﻴﻴﺮﺍﺕ ﻻﺯﻡ ﺩﺭ ﻛﺴﺐ ﻭ ﻛﺎﺭﺷﺎﻥ ﺑﻪ ﻭﺟﻮﺩ
ﺁﻣﺪﻩ ﺍﺳــﺖ .ﺁﻧﻬﺎ ﻣﻰﮔﻮﻳﻨﺪ :ﭼﻴﻨﻰﻫﺎ ﻋﻼﻗﻪﻣﻨﺪ ﻫﺴــﺘﻨﺪ ﺩﺭ
ﺑﺨﺶﻫــﺎﻯ ﮔﻮﻧﺎﮔﻮﻥ ﺩﺭ ﺍﻳﻦ ﻛﺸــﻮﺭ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﻛﻨﻨﺪ.
ﺳــﺎﺧﺖ ﺟﺎﺩﻩﻫﺎ ،ﺭﺍﻩﺁﻫﻦ ﻭ ﻛﺸــﻴﺪﻥ ﻟﻮﻟﻪﻫــﺎﻯ ﮔﺎﺯ ﺩﺭ ﺑﻴﺶ
ﺍﺯ 60ﻛﺸــﻮﺭ ﺟﻬﺎﻥ ،ﻣﺸــﻤﻮﻝ ﻃﺮﺡ ﺟﺪﻳﺪ ﺭﺍﻩ ﺍﺑﺮﻳﺸﻢ ﺍﺳﺖ،
ﺍﻣﺎ ﭼﻴﻨﻰﻫﺎ ﺗﻼﺵ ﺩﺍﺭﻧﺪ ﻛﻪ ﺩﺭ ﻛﺸــﻮﺭﻫﺎﻳﻰ ﻛﻪ ﺍﻳﻦ ﭘﺮﻭژﻩ ﺩﺭ
ﺁﻧﻬﺎ ﻋﻤﻠﻰ ﺧﻮﺍﻫﻨﺪ ﺷــﺪ ،ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﻫﺎﻯﺷﺎﻥ ﺭﺍ ﺍﻓﺰﺍﻳﺶ
ﺩﻫﻨﺪ .ﺑﻪ ﮔﺰﺍﺭﺵ ﺧﺒﺮﮔﺰﺍﺭﻯ ﻭﺩﺻﻢ ،ﻭﺯﺍﺭﺕ ﺯﺭﺍﻋﺖ ﻭ ﻣﺎﻟﺪﺍﺭﻯ
ﺑﻪ ﻣﻨﻈــﻮﺭ ﺣﻤﺎﻳﺖ ﺍﺯ ﺑﺎﻏﺪﺍﺭﺍﻥ ﺍﻧﮕﻮﺭ 132ﻛﺸــﻤﺶ ﺧﺎﻧﻪ ﺭﺍ
ﺑﻪ ﺷــﻜﻞ ﺍﺳﺘﺎﻧﺪﺍﺭﺩ ﺩﺭ ﺍﺳﺘﺎﻥ ﺳــﺮﭘﻞ ﺍﻳﺠﺎﺩ ﻛﺮﺩﻩ ﺍﺳﺖ .ﺍﻳﻦ
ﻛﺸﻤﺶﺧﺎﻧﻪﻫﺎ ﺩﺭ ﻣﺮﻛﺰ ﻭ ﺷﻬﺮﺳﺘﺎﻥﻫﺎﻯ ﺳﺎﻧﭽﺎﺭﻙ ،ﺳﻮﺯﻣﻪ
ﻗﻠﻌﻪ ﻛﻪ ﺑﻴﺸــﺘﺮﻳﻦ ﺑﺎﻍﻫﺎﻯ ﺍﻧﮕﻮﺭ ﺩﺭ ﺍﻳﻦ ﻣﻨﺎﻃﻖ ﻭﺟﻮﺩ ﺩﺍﺭﺩ،
ﺍﻳﺠﺎﺩ ﺷــﺪﻩ ﺍﺳــﺖ ﻭ ﻇﺮﻓﻴﺖ ﺗﺒﺪﻳﻞ ﻛﺮﺩﻥ 10ﺗﻦ ﺍﻧﮕﻮﺭ ﺭﺍ ﺑﻪ
ﻛﺸــﻤﺶ ﺩﺭ 20ﺭﻭﺯ ﺩﺍﺭﺍ ﻫﺴﺘﻨﺪ .ﻃﻮﻝ ﻫﺮﻳﻚ ﺍﺯ ﺍﻳﻦ ﻛﺸﻤﺶ
ﺧﺎﻧﻪﻫــﺎ ﺩﻩ ﻣﺘﺮ ﻭ ﺑﺎ ﻋﺮﺽ ﻭ ﺍﺭﺗﻔﺎﻉ 5ﻣﺘﺮ ،ﺑﺎ ﻫﺰﻳﻨﻪ 8ﻫﺰﺍﺭ ﺩﻻﺭ
ﻛﻪ 25ﺩﺭﺻﺪ ﺳــﻬﻢ ﻛﺸــﺎﻭﺭﺯﺍﻥ ﻭ 75ﺩﺭﺻﺪ ﻛﻤﻚ ﺑﻼﻋﻮﺽ
ﻭﺯﺍﺭﺕ ﻛﺸــﺎﻭﺭﺯﻯ ﺍﺳﺖ ،ﺳﺎﺧﺘﻪ ﺷﺪﻩﺍﻧﺪ .ﻧﺮﺥ ﻛﺸﻤﺶ ﺗﻮﻟﻴﺪ
ﺷــﺪﻩ ﺩﺭ ﺍﻳﻦ ﻛﺸــﻤﺶ ﺧﺎﻧﻪﻫﺎﻯ ﺳــﺎﺧﺘﻪ ﺷــﺪﻩ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ
ﻛﻴﻔﻴﺖ ﺁﻥ ﺣﺪﻭﺩ 2ﺑﺮﺍﺑﺮ ﻛﺸــﻤﺶﻫﺎﻳﻰ ﻛﻪ ﺑﻪ ﺷﻜﻞ ﺍﺑﺘﺪﺍﻳﻰ
ﺑﻪﺩﺳﺖ ﻣﻰﺁﻳﺪ ،ﺍﺳﺖ.
ﺩﺭ ﺧﺒﺮﮔﺰﺍﺭﻯ ﻭﺩﺻﻢ ﺁﻣﺪﻩ ﺍﺳــﺖ :ﺑﻪ ﮔﺰﺍﺭﺵ ﺑﺎﻧﻚ ﺟﻬﺎﻧﻰ،
ﻧﻤﺎﻳﻨﺪﮔــﻰ ﺗﻀﻤﻴﻦ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯﻫﺎﻯ ﭼﻨــﺪ ﺟﺎﻧﺒﻪ ﺍﻳﻦ
ﺑﺎﻧﻚ ﻳﺎ ”ﻣﻴﮕﺎ“ ﺗﺎﻛﻨﻮﻥ 3ﺷــﺮﻛﺖ ﺑﺰﺭگ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺩﺭ
ﺍﻓﻐﺎﻧﺴﺘﺎﻥ ﺭﺍ ﺑﺎ 154ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ﺑﻴﻤﻪ ﻛﺮﺩﻩ ﺍﺳﺖ .ﻋﺒﺪﺍﻟﻘﺪﻳﺮ
ﺑﻬﻤﻦ ،ﺭﻳﻴــﺲ ﻫﻴﺎﺕ ﻋﺎﻣﻞ ﺍﺗﺎﻕ ﺗﺠــﺎﺭﺕ ﺻﻨﺎﻳﻊ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ
ﺍﻓﻐﺎﻧﺴــﺘﺎﻥ ﻣﻰﮔﻮﻳﺪ :ﺑﺎﻧﻚ ﺟﻬﺎﻧﻰ ﺷــﻤﺎﺭﻯ ﺍﺯ ﺷﺮﻛﺖﻫﺎﻯ
ﺍﻓﻐﺎﻧﺴــﺘﺎﻥ ﺭﺍ ﺍﺯ ﻃﺮﻳــﻖ ﻣﻴﮕﺎ ﺑﻴﻤﻪ ﻛﺮﺩﻩ ﺍﺳــﺖ ﺍﻣﺎ ﺁﮔﺎﻫﻰ ﺍﺯ
ﺧﺪﻣﺎﺕ ﺍﻳﻦ ﺳﺎﺯﻣﺎﻥ ﺑﺴﻴﺎﺭ ﻛﻢ ﺍﺳﺖ ﻭ ﺩﺭﺣﺎﻝﺣﺎﺿﺮ ﻧﻴﺎﺯ ﺍﺳﺖ
ﺁﮔﺎﻫﻰﻫﺎﻯ ﻻﺯﻡ ﺩﺭﺍﻳﻦ ﺑﺨﺶ ﺩﺍﺩﻩ ﺷــﻮﺩ ﺗﺎ ﻓﺮﺻﺖﻫﺎﻯ ﺑﻬﺘﺮ
ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﻓﺮﺍﻫﻢ ﺷﻮﺩ.
ﺍﺯ ﺳﻮﻯ ﺩﻳﮕﺮ ﺳﺨﻰ ﺍﺣﻤﺪ ﭘﻴﻤﺎﻥ ،ﺭﻳﻴﺲ ﺍﻧﺠﻤﻦ ﺻﺎﺣﺒﺎﻥ
ﺻﻨﺎﻳﻊ ﻣﻰﮔﻮﻳﺪ :ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻣﺸﻜﻼﺕ ﻣﻮﺟﻮﺩ ﺑﺎﻳﺪ ﺯﻣﻴﻨﻪﻫﺎﻯ
ﻻﺯﻡ ﺩﺭ ﺍﻳــﻦ ﺑﺨــﺶ ﻓﺮﺍﻫﻢ ﺷــﻮﺩ ﺗﺎ ﺷــﺮﻛﺖﻫﺎ ﻳــﻚ ﻣﻨﺒﻊ
ﺗﻀﻤﻴﻦ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯﻫﺎ ﺭﺍ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻨﺪ ،ﺩﺭﻏﻴﺮ ﺍﻳﻨﺼﻮﺭﺕ
ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯﻫﺎ ﺩﺭﻛﺸﻮﺭ ﺑﻴﺸﺘﺮ ﻧﺨﻮﺍﻫﻨﺪ ﺷﺪ .ﺧﺒﺮ ﮔﺰﺍﺭﻯ
ﺑﺎﺧﺘﺮ ﻧﺰ ﺧﺒﺮﻯ ﺩﺭﺑﺎﺭﻩ ﺑﻬﺎﻯ ﻣﻮﺍﺩ ﺍﻭﻟﻴﻪ ﺩﺭ ﺑﺎﺯﺍﺭ ﻛﺎﺑﻞ ﻧﻮﺷﺘﻪ ﻛﻪ
ﺑﻪ ﺍﻳﻦ ﺷﺮﺡ ﺍﺳﺖ7 :ﻛﻴﻠﻮ ﺷﻜﺮ 5ﺩﻻﺭ ،ﻳﻚ ﻛﻴﺴﻪ ﺑﺮﻧﺞ ﺑﺎﺭﻳﻚ
ﺍﻋﻠــﻰ 50ﻛﻴﻠﻮﻳــﻰ 60ﺩﻻﺭ 7 ،ﻛﻴﻠﻮ ﺑﺮﻧــﺞ ﺩﺍﺧﻠﻰ 4/4ﺩﻻﺭ،
7ﻛﻴﻠــﻮ ﻣﺎﺵ 5/14ﺩﻻﺭ ،ﻳﻚ ﺣﻠــﺐ ﺭﻭﻏﻦ 16ﻟﻴﺘﺮﻯ 16/3
ﺩﻻﺭ ،ﻳــﻚ ﻛﻴﺴــﻪ ﺁﺭﺩ ﮔﻨﺪﻡ 50ﻛﻴﻠﻮﻳــﻰ ﻗﺰﺍﻗﻰ 16/6ﺩﻻﺭ،
7ﻛﻴﻠــﻮ ﻟﻮﺑﻴﺎﻯ ﺩﺍﺧﻠﻰ 13/2ﺩﻻﺭ7 ،ﻛﻴﻠﻮ ﻧﺨﻮﺩ ﺧﺎﻡ 12ﺩﻻﺭ،
ﻳــﻚ ﻛﻴﻠﻮ ﮔﺎﺯ ﻣﺎﻳﻊ 0/66ﺩﻻﺭ ،ﻳــﻚ ﻟﻴﺘﺮ ﺑﻨﺰﻳﻦ 0/64ﺩﻻﺭ ﻭ
ﻳﻚ ﻟﻴﺘﺮ ﮔﺎﺯﻭﺋﻴﻞ 0/62ﺩﻻﺭ.
ﺧﺒﺮﮔــﺰﺍﺭﻯ ﻃﻠﻮﻉﻧﻴﻮﺯ ﻧﻮﺷــﺘﻪ ﺍﺳــﺖ :ﻣﺴــﺌﻮﻻﻥ ﻭﺯﺍﺭﺕ
ﻣﻌﺎﺩﻥ ﻣﻰﮔﻮﻳﻨﺪ :ﻛﺎﺭﻫﺎﻯ ﺍﺑﺘﺪﺍﻳﻰ ﺑﺮﺍﻯ ﺳﺎﺧﺖ ﻃﺮﺡ ﺍﻣﻨﻴﺘﻰ
ﻭ ﻣﺸــﺨﺺ ﺷﺪﻥ ﻣﺴــﻴﺮ ﭘﺮﻭژﻩ ﺗﺎﭘﻰ ﺩﺭ ﺍﻓﻐﺎﻧﺴﺘﺎﻥ ﺁﻏﺎﺯ ﺷﺪﻩ
ﺍﺳــﺖ .ﺫﺑﻴﺢﺍﷲ ﺳــﺮﻭﺭﻯ ،ﺳــﺨﻨﮕﻮﻯ ﻭﺯﺍﺭﺕ ﻣﻌﺎﺩﻥ ،ﮔﻔﺖ:
ﺣﻜﻮﻣــﺖ ﺩﺭ ﺍﻳﻦ ﺑﺨﺶ ﻛﺎﺭﻛﺮﺩﻩ ﻭ ﻣﺎ ﺍﻣﻴﺪﻭﺍﺭﻳﻢ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ
ﺑﺮﻧﺎﻣﻪﻫﺎﻯﻣــﺎﻥ ﺩﺭ ﺑﺨﺶ ﻋﻤﻠﻰ ﻛﺮﺩﻥ ﭘﺮﻭژﻩ ﺗﺎﭘﻰ ﺑﺮﺍﺳــﺎﺱ
ﺯﻣﺎﻥﺑﻨﺪﻯ ﺁﻥ ﭘﻴﺶ ﺭﻭﺩ.
ﺍﻓﺰﺍﻳﺶ 2ﺑﺮﺍﺑﺮﻯ ﺻﺎﺩﺭﺍﺕ ﺍﻳﺮﺍﻥ ﺑﻪ 30ﻛﺸﻮﺭ ﺍﻓﺮﻳﻘﺎﻳﻰ
ﺑــﻪ ﮔﻔﺘﻪ ﻣﺪﻳﺮﻛﻞ ﺩﻓﺘﺮ ﺑﺎﺯﺭﮔﺎﻧﻰ ﻛﺸــﻮﺭﻫﺎﻯ
ﻋﺮﺑــﻰ ﻭ ﺍﻓﺮﻳﻘﺎﻳــﻰ ﺳــﺎﺯﻣﺎﻥ ﺗﻮﺳــﻌﻪ ﺗﺠﺎﺭﺕ،
ﻫﺮﭼﻨــﺪ ﺻﺎﺩﺭﺍﺕ ﺍﻳﺮﺍﻥ ﺑﻪ 30ﻛﺸــﻮﺭ ﺍﻓﺮﻳﻘﺎﻳﻰ
ﺳﺎﻝ ﮔﺬﺷﺘﻪ 100ﺩﺭﺻﺪ ﺍﻓﺰﺍﻳﺶ ﻳﺎﻓﺘﻪ ،ﺍﻣﺎ ﺑﺎﺯﺍﺭ
ﺗﺠﺎﺭﻯ ﺍﻳﺮﺍﻥ ﻭ ﻣﺼﺮ ﺩﺭ ﺳــﺎﻝ 1395ﻧﺴﺒﺖ ﺑﻪ
ﺳﺎﻝ 1394ﺩﭼﺎﺭ ﺍﻧﺤﺮﺍﻑ ﺷﺪﻩ ﺍﺳﺖ.
ﻓــﺮﺯﺍﺩ ﭘﻴﻠﺘﻦ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ ﺍﻳﺴــﻨﺎ ،ﺑﺎ ﺍﻋﻼﻡ ﺍﻳﻦ ﺧﺒﺮ
ﻛــﻪ ﺻﺎﺩﺭﺍﺕ ﺍﻳــﺮﺍﻥ ﺑﻪ 30ﻛﺸــﻮﺭ ﺍﻓﺮﻳﻘﺎﻳﻰ ﺩﺭ ﺳــﺎﻝ
1395ﺍﻓﺰﺍﻳﺶ 100ﺩﺭﺻﺪﻯ ﻳﺎﻓﺘﻪ ،ﺧﺎﻃﺮﻧﺸــﺎﻥ ﻛﺮﺩ:
ﺩﺭ ﻣﺠﻤﻮﻉ 54ﻛﺸــﻮﺭ ﺍﻓﺮﻳﻘﺎﻳﻰ ﻭﺟــﻮﺩ ﺩﺍﺭﺩ ﻛﻪ ﺍﻳﺮﺍﻥ
ﺑﺎ ﺣﺪﻭﺩ 40ﻛﺸــﻮﺭ ﺍﺯ ﺍﻳﻦ ﺗﻌــﺪﺍﺩ ﺩﺍﺭﺍﻯ ﺭﺍﺑﻄﻪ ﺗﺠﺎﺭﻯ
ﺍﺳﺖ.
ﻭﻯ ﺩﺭﺑــﺎﺭﻩ ﺑﻴﺸــﺘﺮﻳﻦ ﻣــﻮﺍﺩ ﺻﺎﺩﺭﺍﺗــﻰ ﺍﺯ ﺍﻳــﺮﺍﻥ ﺑﻪ
ﻛﺸﻮﺭﻫﺎﻯ ﺍﻓﺮﻳﻘﺎﻳﻰ ﮔﻔﺖ :ﺷﻴﺮﻳﻨﻰ ،ﺷﻜﻼﺕ ،ﺭﻭﻏﻦﻫﺎﻯ
ﺻﻨﻌﺘﻰ ،ﻣﻮﺍﺩ ﭘﺘﺮﻭﺷــﻴﻤﻰ ،ﻗﻴﺮ ﻭ ﻣﺼﺎﻟﺢ ﺳﺎﺧﺘﻤﺎﻧﻰ ﺍﺯ
ﻋﻤﺪﻩ ﻣــﻮﺍﺭﺩ ﺻﺎﺩﺭﺍﺗﻰ ﺍﻳــﺮﺍﻥ ﺑﻪ ﻛﺸــﻮﺭﻫﺎﻯ ﺍﻓﺮﻳﻘﺎﻳﻰ
ﻫﺴﺘﻨﺪ.ﻣﺪﻳﺮﻛﻞ ﺩﻓﺘﺮ ﺑﺎﺯﺭﮔﺎﻧﻰ ﻛﺸﻮﺭﻫﺎﻯ ﻋﺮﺑﻰ
ﻭ ﺍﻓﺮﻳﻘﺎﻳﻰ ﺳﺎﺯﻣﺎﻥ ﺗﻮﺳﻌﻪ ﺗﺠﺎﺭﺕ ﺍﻳﺮﺍﻥ ﺩﺭ ﺍﺩﺍﻣﻪ
ﺍﺯ ﺍﻧﺤﺮﺍﻑ ﺩﺭ ﺑﺎﺯﺍﺭ ﺗﺠﺎﺭﻯ ﺍﻳﺮﺍﻥ ﻭ ﻣﺼﺮ ﺧﺒﺮ ﺩﺍﺩ
ﻭ ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﺍﺭﺯﺵ ﺩﻻﺭﻯ ﺻﺎﺩﺭﺍﺕ ﺍﻧﺠﺎﻡ ﺷــﺪﻩ
ﺍﺯ ﺍﻳــﺮﺍﻥ ﺑﻪ ﻣﺼﺮ ﺩﺭ ﺳــﺎﻝ 1394ﺣﺪﻭﺩ 310
ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ﺑﻮﺩﻩ ﻛﻪ ﺍﻳﻦ ﺭﻗﻢ ﺩﺭ ﺳــﺎﻝ 1395
ﺑــﻪ ﺣﺪﻭﺩ 195ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ﺭﺳــﻴﺪﻩ ﻛــﻪ ﺍﻳﻦ ﻣﻮﺿﻮﻉ
ﻧﺸــﺎﻥﺩﻫﻨﺪﻩ ﺍﻧﺤﺮﺍﻑ ﺩﺭ ﺑﺎﺯﺍﺭ ﺗﺠﺎﺭﻯ ﺩﻭ ﻛﺸــﻮﺭ ﺍﺳﺖ.
ﭘﻴﻠﺘﻦ ﺍﻓﺰﻭﺩ :ﺯﻣﺎﻧﻰ ﻛﻪ ﺑﺎ ﺍﻓﺰﺍﻳﺶ ﻳﺎ ﻛﺎﻫﺶ ﺷﺪﻳﺪ ﺣﺠﻢ
ﺗﺠﺎﺭﻯ ﻣﻴﺎﻥ 2ﻛﺸﻮﺭ ﺭﻭﺑﻪﺭﻭ ﻫﺴﺘﻴﻢ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﻣﻮﺭﺩ
ﺑﺮﺭﺳﻰ ﻗﺮﺍﺭ ﻣﻰﮔﻴﺮﺩ.
ﺩﺭﺑﺎﺭﻩ ﻣﺼﺮ ﻧﻴﺰ ﻳﺎ ﺍﻳﻦ ﻛﺸﻮﺭ ﺑﺎﺯﺍﺭ ﺟﺪﻳﺪﻯ ﭘﻴﺪﺍ ﻭ ﻧﻴﺎﺯ
ﺧــﻮﺩ ﺭﺍ ﺍﺯ ﺁﻧﺠﺎ ﺗﺎﻣﻴﻦ ﻣﻰﻛﻨﺪ ﻳــﺎ ﺍﻳﻨﻜﻪ ﺍﻳﺮﺍﻥ ﻛﺎﻻﻫﺎﻯ
ﺗﺠــﺎﺭﻯ ﺧﻮﺩ ﺭﺍ ﺑﻪ ﻛﺸــﻮﺭ ﺩﻳﮕﺮﻯ ﻣﻰﻓﺮﺳــﺘﺪ ﻭ ﻣﺎ ﻧﻴﺰ
ﺑــﺎﺯﺍﺭ ﺟﺪﻳﺪﻯ ﭘﻴﺪﺍ ﻣﻰﻛﻨﻴﻢ ﻛﻪ ﺍﻳﻦ ﻣﺴــﺌﻠﻪ ﺑﺎﻳﺪ ﻣﻮﺭﺩ
ﺑﺮﺭﺳﻰ ﻗﺮﺍﺭ ﮔﻴﺮﺩ.
ﺑﺎﺯﺍﺭ
ﭼﻬﺎﺭﺷﻨﺒﻪ
ﻭ ﺍﺻﻨﺎﻑ
3
ﺑﻮﻓﻪ ﺑﻪ ﻓﺮﻭﺷﮕﺎﻩﻫﺎﻯ ﻛﻮﭼﻜﻰ ﮔﻔﺘﻪ ﻣﻰﺷﻮﺩ ﻛﻪ ﺑﻪ ﻃﻮﺭ ﻣﻌﻤﻮﻝ ﺩﺭ ﻣﺪﺍﺭﺱ ﺩﺍﻳﺮ
ﻣﻰﺷـﻮﺩ ،ﺍﻣـﺎ ﺑﻮﻓﻪﻫﺎﻳﻰ ﻫﻢ ﻫﺴـﺘﻨﺪ ﻛـﻪ ﺩﺭ ﻣﺠﺎﻣﻊ ﻋﻤﻮﻣﻰ ﻫﻤﭽﻮﻥ ﺳـﻴﻨﻤﺎ،
ﺑﻴﻤﺎﺭﺳـﺘﺎﻥ ،ﻣﺘﺮﻭ ،ﭘﺎﻳﺎﻧﻪﻫﺎﻯ ﻣﺴـﺎﻓﺮﺑﺮﻯ ،ﭘﺎﺭﻙﻫﺎ ﻭ ...ﻓﻌﺎﻟﻴﺖ ﻣﻰﻛﻨﻨﺪ ﻛﻪ ﺑﻪ
ﺩﻟﻴـﻞ ﺗﻨﻮﻉ ﻭ ﮔﺴـﺘﺮﺩﮔﻰ ﺧﻮﺭﺍﻛﻰﻫﺎﻳﻰ ﻛـﻪ ﺩﺭ ﺁﻧﻬﺎ ﻋﺮﺿﻪ ﻣﻰﺷـﻮﺩ ﻭ ﺍﻳﻨﻜﻪ
ﺳﻴﺮﺁﻧﻮﺵ ﻣﻮﺳﻮﻯ
bazzar@tejaratdaily.comﺩﺳﺘﺮﺳـﻰ ﻣﺮﺩﻡ ﺭﺍ ﺑﺮﺍﻯ ﺧﺮﻳﺪ ﺍﻧﻮﺍﻉ ﻛﻴﻚ ﻭ ﻛﻠﻮﭼﻪ ،ﺷـﻜﻼﺕ ،ﺑﺴﺘﻨﻰ ،ﭘﻔﻚ،
ﭼﻴﭙﺲ ﻭ ...ﻓﺮﺍﻫﻢ ﻣﻰﻛﻨﺪ ،ﺩﺭ ﮔﺬﺷﺘﻪ ﻧﻪ ﭼﻨﺪﺍﻥ ﺩﻭﺭ ﺍﺯ ﺍﺳﺘﻘﺒﺎﻝ ﺧﻮﺑﻰ ﺑﺮﺧﻮﺭﺩﺍﺭ
ﺑﻮﺩﻩ ﺍﺳـﺖ .ﺍﻣﺎ ﻣﺘﺎﺳـﻔﺎﻧﻪ ﻣﺪﺗﻰ ﺍﺳـﺖ ﻛﻪ ﺭﻛﻮﺩ ﺑـﺮ ﻓﻌﺎﻟﻴﺖ ﺍﻋﻀـﺎﻯ ﺍﺗﺤﺎﺩﻳﻪ
ﺑﻮﻓـﻪﺩﺍﺭﺍﻥ ﺳـﻴﻨﻤﺎ ﻭ ﻣﺠﺎﻣـﻊ ﻋﻤﻮﻣﻰ ﺳـﺎﻳﻪ ﺍﻧﺪﺍﺧﺘـﻪ ﻭ ﺍﺯ ﺭﻭﻧﻖ ﻓﻌﺎﻻﻥ ﺍﻳﻦ ﺑﺨﺶ ﻛﺎﺳـﺘﻪ ﺍﺳـﺖ.
ﻛﺎﺭﺷﻨﺎﺳـﺎﻥ ﺩﻻﻳﻞ ﺯﻳﺎﺩﻯ ﺭﺍ ﺩﺭ ﺑﻪ ﻭﺟﻮﺩ ﺁﻣﺪﻥ ﺍﻳﻦ ﻓﻀﺎﻯ ﺭﻛﻮﺩﻯ ﻣﻮﺛﺮ ﻣﻰﺩﺍﻧﻨﺪ .ﻓﻌﺎﻻﻥ ﺍﻳﻦ ﺣﻮﺯﻩ
ﺑﺮﺍﻳـﻦ ﺑﺎﻭﺭﻧﺪ ﻛﻪ ﻳﻜـﻰ ﺍﺯ ﻣﻬﻢﺗﺮﻳﻦ ﺩﻻﻳﻞ ﺍﻳﻦ ﺭﻛﻮﺩ ﻧﺒﻮﺩ ﻫﻤﻜﺎﺭﻯ ﻭ ﺗﻌﺎﻣﻞ ﻣﻴﺎﻥ ﺷـﻬﺮﺩﺍﺭﻯ ،ﻣﺮﻛﺰ
ﺑﻬﺪﺍﺷـﺖ ﻭ ﺍﺗﺤﺎﺩﻳﻪ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﺳـﻴﻨﻤﺎ ﻭ ﻣﺠﺎﻣﻊ ﻋﻤﻮﻣﻰ ﺍﺳـﺖ ﻛﻪ ﺑﺎ ﺍﻳﺠﺎﺩ ﺗﻌﺎﻣﻞ ﻭ ﻫﻤﻜﺎﺭﻯ ﺑﺮﺍﻯ
»ﺳﺎﻣﺎﻧﺪﻫﻰ« ﺑﻴﻦ ﺍﻳﻦ ﺳﺎﺯﻣﺎﻥﻫﺎ ،ﻣﻰﺗﻮﺍﻥ ﺭﻭﻧﻖ ﺭﺍ ﺑﻪ ﺍﻳﻦ ﻭﺍﺣﺪﻫﺎﻯ ﺻﻨﻔﻰ ﺑﺎﺯﮔﺮﺩﺍﻧﺪ.
ﺗﻴﺘﺮ ﺭﻭﺯ
ﻳﺎﺩﺩﺍﺷﺖ
ﺩﻻﻳﻞ ﺭﻛﻮﺩ ﭼﻠﻮﻛﺒﺎﺑﻰﻫﺎ
ﺑﻰﺭﻭﻧﻘﻰ ﺑﺎﺯﺍﺭ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ
ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳﻪ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﺳﻴﻨﻤﺎ ﻭ ﻣﺠﺎﻣﻊ ﻋﻤﻮﻣﻰ ﺑﺎ
ﺩﺭﺧﻮﺍﺳــﺖﻫﺎﻯ ﻏﻴﺮﻣﻤﻜﻦ ﺭﺍ ﺍﺯ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﻣﺘﺮﻭ ﻃﻠﺐ
ﺑﻴﺎﻥ ﺍﻳﻦ ﻣﻄﻠﺐ ﻛﻪ ﺗﻤﺎﻡ ﺑﻮﻓﻪﻫﺎﻯ ﻣﺠﺎﻣﻊ ﻋﻤﻮﻣﻰ ﺍﻋﻢ
ﻣﻰﻛﻨﺪ .ﺩﺭﺣﺎﻟــﻰ ﻛﻪ ﺗﻌﺪﺍﺩ ﺑﻮﻓﻪﻫﺎﻯ ﺩﺍﺧﻞ ﻣﺘﺮﻭ ﺯﻳﺎﺩ
ﺍﺯ ﺳــﻴﻨﻤﺎ ،ﭘﺎﺳﺎژ ،ﺑﻴﻤﺎﺭﺳﺘﺎﻥﻫﺎ ،ﭘﺎﻳﺎﻧﻪﻫﺎﻯ ﻣﺴﺎﻓﺮﺑﺮﻯ،
ﺍﺳــﺖ ﻭ ﺍﻣﻜﺎﻥ ﻟﻮﻟﻪﻛﺸــﻰ ﺁﺏ ﺑﺮﺍﻯ ﺍﻳﻦ ﺑﻮﻓﻪﻫﺎ ﻭﺟﻮﺩ
ﻓﺮﻭﺩﮔﺎﻩﻫﺎ ،ﺑﺎﺷﮕﺎﻩﻫﺎ ﻭ ...ﺯﻳﺮﻣﺠﻤﻮﻋﻪ ﺍﺗﺤﺎﺩﻳﻪ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ
ﻧــﺪﺍﺭﺩ ،ﺑﻨﺎﺑﺮﺍﻳﻦ ﺯﻣﺎﻧﻰ ﻛــﻪ ﺁﺏ ﻧﺒﺎﺷــﺪ ﻧﺒﺎﻳﺪ ﻣﻨﺘﻈﺮ
ﺳــﻴﻨﻤﺎ ﻭ ﻣﺠﺎﻣﻊ ﻋﻤﻮﻣﻰ ﻫﺴﺘﻨﺪ ﻣﻰﮔﻮﻳﺪ :ﺍﻳﻦ ﺑﻮﻓﻪﻫﺎ
ﺩﺭﻳﺎﻓــﺖ ﻣﺠﻮﺯ ﺑــﺮﺍﻯ ﺍﻳﻦ ﺑﻮﻓﻪﻫﺎ ﺑﺎﺷــﻴﻢ ﭼﻮﻥ ﻣﺮﻛﺰ
ﺑﻬﺪﺍﺷﺖ ﺑﻪ ﺁﻧﻬﺎ ﻣﺠﻮﺯ ﻧﻤﻰﺩﻫﺪ ﻭ ﺩﺭﻧﺘﻴﺠﻪ ﺁﻥ ﺍﺗﺤﺎﺩﻳﻪ
ﻣﺘﺎﺳــﻔﺎﻧﻪ ﭼﻨﺪ ﺳﺎﻟﻰ ﺍﺳﺖ ﻛﻪ ﺑﺎ ﺭﻛﻮﺩ ﻣﻮﺍﺟﻪ ﺷﺪﻩﺍﻧﺪ
ﻛﻪ ﻣﻰﺗﻮﺍﻥ ﺩﻻﻳﻞ ﺯﻳﺎﺩﻯ ﺑﺮﺍﻯ ﺍﻳﻦ ﺭﻛﻮﺩ ﺑﺮﺷﻤﺮﺩ.
ﻧﻤﻰﺗﻮﺍﻧــﺪ ﻣﺠــﻮﺯ ﻓﻌﺎﻟﻴﺖ ﺑــﻪ ﻣﺘﻘﺎﺿﻴــﺎﻥ ﺍﻳﻦ ﺑﺨﺶ
ﺍﺣﻤــﺪ ﺭﺍﺩﺍﻥﻛﻮﭘﺎﺋــﻰ ﺩﺭ ﮔﻔﺖﻭﮔــﻮ ﺑﺎ »ﮔﺴــﺘﺮﺵ
ﺑﺪﻫﺪ.
ﺗﺠــﺎﺭﺕ« ﺩﺭﺑﺎﺭﻩ ﺩﻻﻳﻞ ﺭﻛﻮﺩ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﻣﻰﮔﻮﻳﺪ :ﻳﻜﻰ
ﺭﺍﺩﺍﻥﻛﻮﭘﺎﺋــﻰ ﺍﺩﺍﻣﻪ ﻣﻰﺩﻫــﺪ :ﺗﻌــﺪﺍﺩ ﻗﺎﺑﻞﺗﻮﺟﻬﻰ
ﺍﺯ ﺍﺻﻠﻰﺗﺮﻳﻦ ﻣﺸــﻜﻼﺕ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﻛــﻪ ﺑﺎﻋﺚ ﻛﺎﻫﺶ
ﺳــﺎﻧﺪﻭﻳﭽﻰ ﻭ ﺫﺭﺕﻓﺮﻭﺷــﻰ ﺩﺭ ﻣﺘﺮﻭ ﻓﻌﺎﻟﻴﺖ ﻣﻰﻛﻨﻨﺪ
ﺭﻭﻧﻖ ﺍﻳﻦ ﻭﺍﺣﺪﻫﺎ ﺷﺪﻩ ﺍﺳﺖ ،ﻧﺒﻮﺩ ﺗﻌﺎﻣﻞ ﻣﻴﺎﻥ ﺍﻋﻀﺎﻯ
ﺍﻣــﺎ ﻫﻤﺎﻥﮔﻮﻧــﻪ ﻛﻪ ﺍﺷــﺎﺭﻩ ﻛــﺮﺩﻡ ﺍﺗﺤﺎﺩﻳﻪ ﺑــﻪ ﺩﻟﻴﻞ
ﻣﺎ ﺑﺎ ﻧﻬﺎﺩﻫﺎﻳﻰ ﭼﻮﻥ ﺷﻬﺮﺩﺍﺭﻯ ﻭ ﻣﺮﻛﺰ ﺑﻬﺪﺍﺷﺖ ﺍﺳﺖ.
ﺍﻳﻨﻜﻪ ﺍﻳﻦ ﻭﺍﺣﺪﻫﺎ ﻧﻤﻰﺗﻮﺍﻧﻨﺪ ﺍﺯ ﻣﺮﻛﺰ ﺑﻬﺪﺍﺷــﺖ ﻣﺠﻮﺯ
ﻣﺘﺎﺳﻔﺎﻧﻪ ﻣﺮﻛﺰ ﺑﻬﺪﺍﺷــﺖ ﻣﺤﻴﻂ ،ﺍﺯ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﺍﻧﺘﻈﺎﺭ
ﺩﺭﻳﺎﻓــﺖ ﻛﻨﻨﺪ ﻫﻨــﻮﺯ ﺑﻪ ﺁﻧﻬﺎ ﻣﺠﻮﺯ ﻛﺴــﺐﻭﻛﺎﺭ ﻧﺪﺍﺩﻩ
ﺩﺍﺭﺩ ﻛﻪ ﻧﻜﺎﺕ ﺑﻬﺪﺍﺷــﺘﻰ ﻳﻚ ﺭﺳــﺘﻮﺭﺍﻥ
ﺍﺳﺖ ﺩﺭﻧﺘﻴﺠﻪ ﻓﻌﺎﻟﻴﺖ ﺁﻧﻬﺎ ﻭﺟﻬﻪ ﻗﺎﻧﻮﻧﻰ
ﺭﺍ ﻟﺤــﺎﻅ ﻛﻨﻨﺪ ،ﺩﺭﺣﺎﻟﻰ ﻛــﻪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ
ﻧﺪﺍﺭﺩ .ﻫﻤﻴﻦ ﻣﺴــﺌﻠﻪ ﺑﺎﻋﺚ ﺷﺪﻩ ،ﺗﻌﺪﺍﺩ
ﺍﻣﻜﺎﻧﺎﺗــﻰ ﻛﻪ ﺩﺭ ﺍﺧﺘﻴــﺎﺭ ﺍﻳﻦ ﺑﺨﺶ ﻗﺮﺍﺭ
ﺯﻳﺎﺩﻯ ﺍﺯ ﻏﺮﻓﻪﺩﺍﺭﺍﻥ ﺩﺭ ﻣﺘﺮﻭ ﺑﺪﻭﻥ ﻣﺠﻮﺯ
ﻓﻌﺎﻻﻥ
ﺩﺍﺭﺩ ،ﺭﻋﺎﻳــﺖ ﺍﻳﻦ ﻧــﻜﺎﺕ ﺍﺯ ﺗﻮﺍﻥ
ﻓﻌﺎﻟﻴــﺖ ﺧــﻮﺩ ﺭﺍ ﺩﻧﺒﺎﻝ ﻛﻨﻨــﺪ .ﺑﻪ ﻧﻈﺮ
ﺍﺣﻤﺪ
ﺍﻳﻦ ﺑﺨﺶ ﺧﺎﺭﺝ ﺍﺳﺖ ،ﺍﺯﺍﻳﻦﺭﻭ ﺻﻼﺣﻴﺖ
ﻣﻦ ﺷــﻬﺮﺩﺍﺭﻯ ﺑﺎ ﻏﺮﻓــﻪﺩﺍﺭﺍﻥ ﻫﻤﻜﺎﺭﻯ
ﻓﻌﺎﻟﻴﺖﺷــﺎﻥ ﺑــﺮﺍﻯ ﺍﺣــﺪﺍﺙ ﺑﻮﻓــﻪ ﺩﺭ ﺭﺍﺩﺍﻥﻛﻮﭘﺎﺋﻰ:
ﻧﻤﻰﻛﻨﺪ ﻭﮔﺮﻧﻪ ﺍﺗﺤﺎﺩﻳﻪ ﻫﻴﭻﮔﺎﻩ ﺑﺎ ﻣﻌﻀﻞ
ﺑﺴﻴﺎﺭﻯ ﺍﺯ ﺍﻣﺎﻛﻦ ﻋﻤﻮﻣﻰ ﺗﺎﻳﻴﺪ ﻧﻤﻰﺷﻮﺩ .ﻣﺘﺎﺳﻔﺎﻧﻪ ﺭﻛﻮﺩ
ﻭﺍﺣﺪﻫﺎﻯ ﺑﺪﻭﻥ ﻣﺠﻮﺯ ﺭﻭﺑﻪﺭﻭ ﻧﻤﻰﺷﺪ.
ﺑﺮﺭﺳﻰ ﭘﺮﻭﻧﺪﻩ 700ﻭﺍﺣﺪ ﺻﻨﻔﻰ ﺣﺎﻛﻢ ﺑﺮ ﻓﻌﺎﻟﻴﺖ
ﻭﻯ ﺩﺭ ﺍﺩﺍﻣــﻪ ﺑﺎﺑﻴﺎﻥ ﺍﻳﻨﻜــﻪ ﻫﻢﺍﻛﻨﻮﻥ
ﺩﺭ ﻣﺘﺮﻭ
ﭘﺮﻭﻧﺪﻩ 700ﻭﺍﺣﺪ ﺩﺭ ﺍﺗﺤﺎﺩﻳﻪ ﺩﺭ ﺩﺳــﺖ
ﺑﻮﻓﻪﺩﺍﺭﺍﻥ
ﺍﻳــﻦ ﻣﺴــﺌﻮﻝ ﺻﻨﻔــﻰ ﺑــﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ
ﺑﺮﺭﺳــﻰ ﺍﺳــﺖ ﻣﻰﮔﻮﻳﺪ :ﺍﻣﻜﺎﻥ ﺍﻋﻄﺎﻯ
ﺑﺎﻋﺚ ﺷﺪﻩ
ﺑﻮﻓﻪﻫﺎﻳــﻰ ﻛــﻪ ﺩﺭ ﻣﺘــﺮﻭ ﺍﺭﺍﺋــﻪ ﺧﺪﻣﺖ
ﻣﺠﻮﺯ ﺑﻪ ﺍﻳﻦ ﻭﺍﺣﺪﻫــﺎ ﻭﺟﻮﺩ ﻧﺪﺍﺭﺩ ﭼﻮﻥ
ﺑﺴﻴﺎﺭﻯ ﺍﺯ
ﻣﻰﻛﻨﻨﺪ ﻣﻰﮔﻮﻳﺪ :ﺷــﻬﺮﺩﺍﺭﻯ ﻣﺴــﺌﻮﻝ
ﻫﻨﻮﺯ ﻧﺘﻮﺍﻧﺴﺘﻪﺍﻧﺪ ﻣﺠﻮﺯ ﺑﻬﺪﺍﺷﺖ ﺩﺭﻳﺎﻓﺖ
ﺍﺩﺍﺭﻩ ﺑﻮﻓﻪﻫــﺎﻯ ﻣﺘﺮﻭ ﺍﺳــﺖ ،ﺍﻣﺎ ﭼﻨﺪﺍﻥ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﺍﺯ
ﻛﻨﻨﺪ ﻭ ﺯﻣﺎﻧﻰ ﻛﻪ ﻣﺠﻮﺯ ﺑﻬﺪﺍﺷﺖ ﻧﺪﺍﺷﺘﻪ
ﺑﺎ ﺍﻋﻀــﺎﻯ ﺍﺗﺤﺎﺩﻳﻪ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﺳــﻴﻨﻤﺎ ﻭ
ﺑﺎﺷﻨﺪ ﺍﺗﺤﺎﺩﻳﻪ ﻧﻤﻰﺗﻮﺍﻧﺪ ﺑﺮﺍﻯ ﺁﻧﻬﺎ ﻣﺠﻮﺯ
ﻋﻬﺪﻩ ﻫﺰﻳﻨﻪ
ﻛﺴﺐﻭﻛﺎﺭ ﺻﺎﺩﺭ ﻛﻨﺪ.
ﻣﺠﺎﻣــﻊ ﻋﻤﻮﻣﻰ ﻫﻤــﻜﺎﺭﻯ ﻧﻤﻰﻛﻨﺪ .ﺑﻪ
ﺳﺎﻻﻧﻪ ﺧﻮﺩ ﻧﻴﺰ
ﺑﺎﺯﺍﺭ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﺳﻴﻨﻤﺎ ﻛﺴﺎﺩ ﺍﺳﺖ
ﻋﻨﻮﺍﻥ ﻧﻤﻮﻧﻪ ﺑﺮﺍﺳــﺎﺱ ﻗﻮﺍﻧﻴــﻦ ﻣﻮﺟﻮﺩ،
ﺑﺮﻧﻤﻰﺁﻳﻨﺪ
ﺍﻳﻦ ﻓﻌــﺎﻝ ﺍﻗﺘﺼﺎﺩﻯ ﺩﺭ ﺍﺩﺍﻣــﻪ ﺩﺭﺑﺎﺭﻩ
ﻳﻜــﻰ ﺍﺯ ﻣﻮﻟﻔﻪﻫﺎ ﺑــﺮﺍﻯ ﺍﺭﺍﺋــﻪ ﻣﺠﻮﺯ ﺑﻪ
ﻣﺸــﻜﻼﺕ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﺳــﻴﻨﻤﺎ ﻧﻴــﺰ ﺑﻴﺎﻥ
ﻣﺘﻘﺎﺿﻴﺎﻥ ﺑــﺮﺍﻯ ﺍﺣﺪﺍﺙ ﺑﻮﻓﻪ ﺍﺯ ﺳــﻮﻯ
ﺍﺗﺤﺎﺩﻳــﻪ ،ﺗﺎﻳﻴﺪﻳــﻪ ﺍﺯ ﻣﺮﻛــﺰ ﺑﻬﺪﺍﺷــﺖ
ﻣﻰﻛﻨﺪ :ﭼﻨﺪﻳﻦ ﺳــﺎﻝ ﺍﺳﺖ ﻛﻪ ﻓﻌﺎﻟﻴﺖ
ﺍﺳــﺖ ﺩﺭﺣﺎﻟﻰ ﻛﻪ ﺩﺭ ﺍﻳﻦ ﺭﺍﺳــﺘﺎ ﻳﻜﻰ ﺍﺯ
ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﺳﻴﻨﻤﺎ ﻛﺴﺎﺩ ﺷﺪﻩ ﺍﺳﺖ .ﺩﻻﻳﻞ
ﺧﻮﺍﺳــﺘﻪﻫﺎﻯ ﻣﺮﻛﺰ ﺑﻬﺪﺍﺷــﺖ ،ﺍﺯ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﻣﺘﺮﻭ ﺍﻳﻦ
ﻣﺨﺘﻠﻔــﻰ ﺩﺭ ﺑﻪ ﻭﺟﻮﺩ ﺁﻣﺪﻥ ﺍﻳﻦ ﻛﺴــﺎﺩﻯ ﻧﻘﺶ ﺩﺍﺭﻧﺪ
ﺍﺳــﺖ ﻛﻪ ﻛﻒ ﺑﻮﻓﻪ ﺧﻮﺩ ﺭﺍ ﺳﺮﺍﻣﻴﻚ ﻛﻨﻨﺪ ﺩﺭﺣﺎﻟﻰ ﻛﻪ
ﻛﻪ ﻳﻜــﻰ ﺍﺯ ﺍﻳﻦ ﺩﻻﻳﻞ ﮔﺮﺍﻥ ﺑﻮﺩﻥ ﻫﺰﻳﻨﻪ ﺳــﻴﻨﻤﺎ ﺩﺭ
ﺷﻬﺮﺩﺍﺭﻯ ،ﺍﻳﻦ ﺍﺟﺎﺯﻩ ﺭﺍ ﺑﻪ ﻣﺴﺘﺎﺟﺮﺍﻥ ﻧﻤﻰﺩﻫﺪ.
ﺍﻳﺮﺍﻥ ﺍﺳﺖ.
ﻭﻯ ﺩﺭ ﺍﺩﺍﻣــﻪ ﻣﻰﮔﻮﻳــﺪ :ﺍﻳــﻦ ﻣﺴــﺌﻠﻪ ﻣﺸــﻜﻼﺕ
ﺩﺭ ﺿﻤــﻦ ﻓﻴﻠﻢﻫﺎ ﺑﻌﺪ ﺍﺯ ﺍﻛــﺮﺍﻥ ﻋﻤﻮﻣﻰ ،ﺑﻌﺪ ﺍﺯ ﻳﻚ
ﺯﻳﺎﺩﻯ ﺑﺮﺍﻯ ﻓﻌﺎﻻﻥ ﺍﻳﻦ ﺭﺳــﺘﻪ ﺍﻳﺠﺎﺩ ﻛﺮﺩﻩ ﺍﺳﺖ ،ﺍﻳﻦ
ﺑــﺎﺯﻩ ﺯﻣﺎﻧﻰ ﻛﻮﺗــﺎﻩ ،ﺑﻪﺻﻮﺭﺕ ﺳــﻰﺩﻯ ﺩﺭ ﺑﺎﺯﺍﺭ ﭘﺨﺶ
ﺷــﺮﺍﻳﻂ ﺑﺎﻋﺚ ﺷــﺪﻩ ﺍﻓﺮﺍﺩﻯ ﻛﻪ ﻣﻰﺧﻮﺍﻫﻨﺪ ﻛﺎﺭ ﺧﻮﺩ
ﻣﻰﺷﻮﻧﺪ ﻭ ﻫﻤﻴﻦ ﻣﺴﺌﻠﻪ ﺍﻧﮕﻴﺰﻩ ﻣﺮﺩﻡ ﺭﺍ ﺑﺮﺍﻯ ﻣﺮﺍﺟﻌﻪ
ﺭﺍ ﺑﻪ ﻃــﻮﺭ ﻗﺎﻧﻮﻧﻰ ﭘﻴﺶ ﺑﺒﺮﻧــﺪ ،ﻧﺘﻮﺍﻧﻨﺪ ﭼﻨﺪﺍﻥ ﻣﻮﻓﻖ
ﺑﻪ ﺳــﻴﻨﻤﺎ ﻣﻰﻛﺎﻫﺪ .ﭼﺮﺍﻛﻪ ﻫﺰﻳﻨﻪ ﺧﺮﻳﺪ ﺳﻰﺩﻯ ﻓﻴﻠﻢ
ﺑﺎﺷﻨﺪ .ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﺳﻌﻰ ﺩﺍﺭﻧﺪ ﺗﻮﺻﻴﻪﻫﺎﻯ
ﺑﻪﻣﺮﺍﺗﺐ ﺍﺯ ﻫﺰﻳﻨﻪ ﺳــﻴﻨﻤﺎ ﻛﻤﺘﺮ ﺍﺳــﺖ .ﺍﻳﻦ ﻣﺴــﺌﻮﻝ
ﻣﺮﻛﺰ ﺑﻬﺪﺍﺷﺖ ﺭﺍ ﺭﻋﺎﻳﺖ ﻛﻨﻨﺪ ﺍﻣﺎ ﺩﺭ ﺑﺴﻴﺎﺭﻯ ﺍﺯ ﻣﻮﺍﺭﺩ
ﺻﻨﻔﻰ ﻣﻰﮔﻮﻳﺪ :ﺍﻟﺒﺘﻪ ﭘﻴﺶ ﺍﺯ ﺍﻧﺘﺸﺎﺭ ﻓﻴﻠﻢﻫﺎ ﺑﻪﺻﻮﺭﺕ
ﺳــﻰﺩﻯ ﻧﻴﺰ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﺳــﻴﻨﻤﺎ ﺩﭼﺎﺭ ﺭﻛﻮﺩ ﺑﻮﺩﻧﺪ ﭼﺮﺍ
ﻣﺎﻟﻜﺎﻥ ﻫﻤﻜﺎﺭﻯ ﻻﺯﻡ ﺭﺍ ﻧﺪﺍﺭﻧﺪ.
ﻛــﻪ ﺍﻳﻦ ﺑﺎﻭﺭ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻛﻪ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﻛﺎﻻﻫﺎﻯ ﺧﻮﺩ ﺭﺍ
ﺍﻳــﻦ ﻓﻌــﺎﻝ ﺍﻗﺘﺼﺎﺩﻯ ﺑــﺎ ﺑﻴــﺎﻥ ﺍﻳﻨﻜــﻪ ﻣﺪﺕﻫﺎ ﺍﺯ
ﺳــﺎﺧﺖ ﺑﻮﻓﻪﻫﺎﻯ ﻣﺘﺮﻭ ﻣﻰﮔﺬﺭﺩ ﻣﻰﮔﻮﻳﺪ :ﺑﻬﺪﺍﺷــﺖ
ﮔﺮﺍﻥﺗﺮ ﺍﺯ ﻣﻐﺎﺯﻩﻫﺎﻯ ﺑﻴﺮﻭﻥ ﻋﺮﺿﻪ ﻣﻰﻛﻨﻨﺪ.
ﺩﺭ ﭘﺎﺳــﺦ ﺑﻪ ﺍﻳﻦ ﺩﻳﺪﮔﺎﻩ ﺑﺎﻳﺪ ﺑﮕﻮﻳــﻢ ﻛﻪ ﺍﻳﻦ ﺗﻔﻜﺮ
ﺑﺎﻃﻞ ﺍﺳــﺖ ﭼﺮﺍﻛﻪ ﺁﻧﻬﺎ ﻣﻄﺎﺑﻖ ﺑﺎﻗﻴﻤﺘﻰ ﻛﻪ ﺭﻭﻯ ﻛﺎﻻ
ﺩﺭﺝ ﺷــﺪﻩ ﺍﺳﺖ ﻛﺎﻻﻫﺎ ﺭﺍ ﺑﻪ ﻓﺮﻭﺵ ﻣﻰﺭﺳﺎﻧﻨﺪ .ﻭﻯ ﺩﺭ
ﺍﺩﺍﻣﻪ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﻣﺘﺎﺳــﻔﺎﻧﻪ ﺭﻛــﻮﺩ ﺣﺎﻛﻢ ﺑﺮ ﻓﻌﺎﻟﻴﺖ
ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﺑﺎﻋﺚ ﺷــﺪﻩ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﺍﺯ ﻋﻬﺪﻩ
ﻫﺰﻳﻨﻪ ﺳــﺎﻻﻧﻪ ﺧﻮﺩ ﻧﻴــﺰ ﺑﺮﻧﻤﻰﺁﻳﻨﺪ ﺩﺭ ﺑﺨﺶ ﺩﻳﮕﺮﻯ
ﺍﺯ ﺻﺤﺒﺖﻫﺎﻳــﺶ ﺗﺎﻛﻴــﺪ ﻛﺮﺩ ﻛﻪ ﺑﻮﻓﻪﻫﺎﻯ ﺳــﻴﻨﻤﺎ ﺑﺎ
ﻣﻌﻀــﻞ ﻭﺍﺣﺪ ﺑﺪﻭﻥ ﻣﺠــﻮﺯ ﺩﺭﮔﻴﺮ ﻧﻴﺴــﺘﻨﺪ .ﺑﻪ ﮔﻔﺘﻪ
ﺍﻭ ﻫﻤﻪ ﺍﻳــﻦ ﻭﺍﺣﺪﻫﺎ ﺯﻳﺮﻣﺠﻤﻮﻋﻪ ﺍﺗﺤﺎﺩﻳﻪ ﻫﺴــﺘﻨﺪ ﻭ
ﺻﺎﺣﺒﺎﻥ ﺳــﻴﻨﻤﺎﻫﺎ ﺑﺮﺍﺳــﺎﺱ ﻗﺎﻧﻮﻥ ﻧﻤﻰﺗﻮﺍﻧﻨﺪ ﺑﻮﻓﻪ ﺭﺍ
ﻣﺘﺮﺍژ ﺩﺭ ﺑﻮﻓﻪ ﺍﻫﻤﻴﺖ ﻧﺪﺍﺭﺩ
ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﺷــﺨﺺ ﻣﻮﺭﺩﻧﻈﺮ ﺧﻮﺩ ﻗــﺮﺍﺭ ﺑﺪﻫﻨﺪ .ﻣﺠﻮﺯ
ﺳﻴﺪﺭﺿﺎ ﺣﻤﺰﻩ ،ﻋﻀﻮ ﻫﻴﺎﺕ ﺭﻳﻴﺴﻪ ﺍﺗﺤﺎﺩﻳﻪ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ
ﻛﺴــﺐﻭﻛﺎﺭ ﺑﻮﻓﻪﻫﺎﻯ ﺳــﻴﻨﻤﺎ ﻓﻘﻂ ﺍﺯ ﺳــﻮﻯ ﺍﺗﺤﺎﺩﻳﻪ
ﺳــﻴﻨﻤﺎ ﻭ ﻣﺠﺎﻣﻊ ﻋﻤﻮﻣﻰ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ »ﮔﺴــﺘﺮﺵ
ﺑﻮﻓــﻪﺩﺍﺭﺍﻥ ﺳــﻴﻨﻤﺎ ﻭ ﻣﺠﺎﻣﻊ ﻋﻤﻮﻣﻰ ﺻﺎﺩﺭ ﻣﻰﺷــﻮﺩ.
ﺗﺠﺎﺭﺕ« ﺑﻴﺎﻥ ﻣﻰﻛﻨــﺪ :ﻧﺒﻮﺩ ﺗﻌﺎﻣﻞ ﺑﻴﻦ
ﺣﺘﻰ ﺍﮔﺮ ﺻﺎﺣﺐ ﻳﻚ ﺳﻴﻨﻤﺎ ﺑﺨﻮﺍﻫﺪ ﻳﻚ
ﺍﺗﺤﺎﺩﻳﻪ ﻭ ﻣﺮﻛﺰ ﺑﻬﺪﺍﺷﺖ ﻣﺸﻜﻼﺕ ﺟﺪﻯ
ﺑﻮﻓﻪ ﺟﺪﻳﺪ ﺩﺭ ﻛﻨﺎﺭ ﺑﻮﻓﻪ ﻗﺒﻠﻰ ﺭﺍﻩﺍﻧﺪﺍﺯﻯ
ﻛﻨﺪ ﺑﺎﻳﺪ ﺍﺯ ﺍﺗﺤﺎﺩﻳــﻪ ،ﻣﺠﻮﺯﻫﺎﻯ ﻻﺯﻡ ﺭﺍ
ﺑﺮﺍﻯ ﺍﻋﻀــﺎﻯ ﻣﺎ ﺍﻳﺠﺎﺩ ﻛﺮﺩﻩ ﺍﺳــﺖ .ﺩﺭ
ﺩﺭﻳﺎﻓﺖ ﻛﻨﺪ.
ﺳﻴﺪﺭﺿﺎ ﺣﻤﺰﻩ :ﺣﺎﻝ ﺣﺎﺿﺮ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﻣﺘﺮﻭ ﺑﺎ ﻣﺸــﻜﻼﺕ
ﻫﻤﻜﺎﺭﻯ ،ﺭﺍﻩ ﺳﺎﻣﺎﻧﺪﻫﻰ ﻓﻌﺎﻟﻴﺖ
ﺟﺪﻯ ﻣﻮﺍﺟﻪ ﻫﺴــﺘﻨﺪ ﭼﺮﺍﻛﻪ ﺍﺯ ﻳﻚﺳــﻮ
ﻣﺘﺎﺳﻔﺎﻧﻪ
ﺑﻮﻓﻪﺩﺍﺭﺍﻥ
ﻣﺮﻛــﺰ ﺑﻬﺪﺍﺷــﺖ ﺑــﺮﺍﻯ ﺭﻋﺎﻳــﺖ ﻧﻜﺎﺕ
ﺻﻨﻔﻰ
ﺭﻳﻴــﺲ ﺍﺗﺤﺎﺩﻳــﻪ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﺳــﻴﻨﻤﺎ ﻭ ﺗﺪﺍﺧﻞ
ﺑﻬﺪﺍﺷﺘﻰ ﺑﻪ ﺁﻧﻬﺎ ﻓﺸﺎﺭ ﻣﻰﺁﻭﺭﺩ ﻭ ﺍﺯ ﺳﻮﻯ
ﻣﺠﺎﻣﻊ ﻋﻤﻮﻣﻰ ﻣﻰﮔﻮﻳﺪ :ﺍﮔﺮ ﻣﺴــﺌﻮﻻﻥ
ﺩﻳﮕﺮ ﺷــﻬﺮﺩﺍﺭﻯ ﺑﺮﺍﻯ ﺭﻓﻊ ﺍﻳﻦ ﻣﺸﻜﻼﺕ
ﺩﺭ ﻭﺍﺣﺪﻫﺎﻯ
ﻣﻰﺧﻮﺍﻫﻨــﺪ ﻭﺍﺣﺪﻫــﺎﻯ ﺻﻨﻔــﻰ ﺑﺪﻭﻥ
ﺑﺎ ﺁﻧﻬﺎ ﻫﻤﻜﺎﺭﻯ ﻧﻤﻰﻛﻨﺪ .ﻭﻯ ﺩﺭ ﭘﺎﺳﺦ ﺑﻪ
ﺻﻨﻔﻰ
ﻣﺠﻮﺯ ﺳــﺎﻣﺎﻧﺪﻫﻰ ﺷــﻮﻧﺪ ،ﺑﺎﻳﺪ ﺑﻴﻦ ﻫﻤﻪ
ﺍﻳﻦ ﭘﺮﺳﺶ ﻛﻪ ﺁﻳﺎ ﻣﺘﺮﺍژ ﺑﻮﻓﻪ ﺩﺭ ﺩﺭﻳﺎﻓﺖ
ﺁﻥﻗﺪﺭ ﺯﻳﺎﺩ
ﺳﺎﺯﻣﺎﻥﻫﺎ ﺗﻌﺎﻣﻞ ﻭ ﻫﻤﻜﺎﺭﻯ ﺍﻳﺠﺎﺩ ﺷﻮﺩ.
ﻣﺠﻮﺯ ﺩﺧﻴﻞ ﺍﺳــﺖ ﻣﻰﮔﻮﻳﺪ :ﻣﺘﺮﺍژ ﺑﻮﻓﻪ
ﺷﺪﻩ
ﺑﻪ ﮔﻔﺘﻪ ﺍﻭ ﺗﻌﺎﻣﻞ ﺑﻴﻦ ﻣﺮﻛﺰ ﺑﻬﺪﺍﺷــﺖ
ﭼﻨﺪﺍﻥ ﺩﺭ ﺩﺭﻳﺎﻓﺖ ﻣﺠﻮﺯ ﺩﺧﻴﻞ ﻧﻴﺴــﺖ.
ﺑﺮﺍﻯ ﺍﺣﺪﺍﺙ ﺑﻮﻓﻪ ﺑﻪ ﻣﻜﺎﻥ ﺑﺰﺭگ ﺍﺣﺘﻴﺎﺝ
ﻣﺤﻴــﻂ ،ﺍﻣﺎﻛــﻦ ﻭ ﺷــﻬﺮﺩﺍﺭﻯ ﺍﻫﻤﻴــﺖ ﻛﻪ ﺑﺎﻋﺚ ﺷﺪﻩ
ﻧﻴﺴــﺖ .ﭼﻮﻥ ﻫﺪﻑ ﺍﺯ ﺍﺣﺪﺍﺙ ﺍﻳﻦ ﻣﺮﺍﻛﺰ
ﻭﻳــﮋﻩﺍﻯ ﺩﺍﺭﺩ .ﭼــﺮﺍ ﻛــﻪ ﺍﻓــﺮﺍﺩﻯ ﻛــﻪ
ﻧﻈﺎﺭﺕ ﻛﻤﻰ
ﺍﺯ ﺍﺑﺘﺪﺍ ﺭﻓﻊ ﻣﺎﻳﺤﺘﺎﺝ ﺍﻭﻟﻴﻪ ﺍﻓﺮﺍﺩﻯ ﺍﺳــﺖ
ﻣﻰﺧﻮﺍﻫﻨﺪ ﺍﺯﻟﺤﺎﻅ ﻗﺎﻧﻮﻧﻰ ﻛﺴــﺐﻭﻛﺎﺭﻯ
ﺑﺎ ﻣﺸﻜﻞ
ﻛﻪ ﺑﻪ ﻣﺮﺍﻛﺰ ﻋﻤﻮﻣﻰ ﭼﻮﻥ ﺑﻴﻤﺎﺭﺳﺘﺎﻥﻫﺎ،
ﺩﺭ ﺍﻳــﻦ ﺣﻮﺯﻩ ﺭﺍﻩ ﺑﻴﻨﺪﺍﺯﻧــﺪ ﺑﺎﻳﺪ ﺑﺘﻮﺍﻧﻨﺪ
ﻣﻮﺍﺟﻪ ﺷﻮﺩ
ﺳــﻴﻨﻤﺎﻫﺎ ،ﭘﺎﺭﻙﻫﺎ ﻭ ...ﻣﺮﺍﺟﻌﻪ ﻣﻰﻛﻨﻨﺪ.
ﻓﻌﺎﻟﻴــﺖ ﺧــﻮﺩ ﺭﺍ ﺟﻠﻮ ﺑﺒﺮﻧــﺪ .ﻭﻯ ﺑﺮﺍﻳﻦ
ﺍﻳﻦ ﻣﺴــﺌﻮﻝ ﺻﻨﻔــﻰ ﺩﺭ ﭘﺎﺳــﺦ ﺑﻪ ﺍﻳﻦ
ﺑﺎﻭﺭﺍﺳﺖ ﻛﻪ ﺷــﺮﺍﻳﻂ ﺩﺭﻳﺎﻓﺖ ﻣﺠﻮﺯ ﺑﺎﻳﺪ
ﭘﺮﺳﺶ ﻛﻪ ﺁﻳﺎ ﺍﺗﺤﺎﺩﻳﻪ ﺑﺮ ﻓﺮﻭﺵ ﻛﺎﻻﻫﺎﻳﻰ
ﺑﺎ ﺳــﻬﻮﻟﺖ ﺑﻬﺘــﺮﻯ ﻫﻤﺮﺍﻩ ﺑﺎﺷــﺪ ﻭ ﺍﻳﻦ
ﻛﻪ ﺩﺭ ﺑﻮﻓﻪﻫﺎ ﻋﺮﺿﻪ ﻣﻰﺷﻮﺩ ﻧﻈﺎﺭﺕ ﺩﺍﺭﺩ
ﺳﻨﮓﺍﻧﺪﺍﺯﻯﻫﺎ ﺑﻪ ﭘﺎﻳﺎﻥ ﺑﺮﺳﺪ.
ﺑﻮﻓـﻪﺩﺍﺭﺍﻥ ﻣﺠﺎﺯ ﺑﻪ ﻓﺮﻭﺵ ﭼﻪ ﻣﺤﺼﻮﻻﺗﻰ
ﭼﺮﺍﻛﻪ ﺑﺎﺭﻫﺎ ﺩﻳﺪﻩ ﺷﺪﻩ ﺍﺳﺖ ﺍﻳﻦ ﺑﻮﻓﻪﻫﺎ ﻏﺬﺍﻯ ﺧﺎﻧﮕﻰ
ﻧﻴﺰ ﺑﻪ ﻓﺮﻭﺵ ﻣﻰﺭﺳﺎﻧﻨﺪ ،ﻣﻰﮔﻮﻳﺪ :ﺩﺭ ﺑﺴﻴﺎﺭﻯ ﺍﺯ ﻣﻮﺍﺭﺩ
ﻫﺴﺘﻨﺪ؟
ﺭﺍﺩﺍﻥﻛﻮﭘﺎﺋﻰ ﺩﺭ ﭘﺎﺳــﺦ ﺑﻪ ﺍﻳﻦ ﭘﺮﺳﺶ ﻛﻪ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ
ﺩﻳﺪﻩ ﺷﺪﻩ ﺍﺳﺖ ﻛﻪ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﻋﺪﺳﻰ ،ﻧﻴﻤﺮﻭ ﻭ ...ﻋﺮﺿﻪ
ﻣﺠــﻮﺯ ﻓﺮﻭﺵ ﭼــﻪ ﻣﺤﺼﻮﻻﺗﻰ ﺭﺍ ﺩﺍﺭﻧــﺪ ﻣﻰﮔﻮﻳﺪ :ﺩﺭ
ﻣﻰﻛﻨﻨﺪ ﺩﺭﺻﻮﺭﺗﻰﻛﻪ ﻧﺒﺎﻳﺪ ﺍﻳﻦ ﺧﻮﺭﺍﻛﻰﻫﺎ ﺩﺭ ﺑﻮﻓﻪﻫﺎ
ﺑﻮﻓﻪﻫﺎ ﺍﻧﻮﺍﻉ ﻧﻮﺷــﻴﺪﻧﻰ ﺳــﺮﺩ ﻭ ﮔﺮﻡ ،ﺑﺴﺘﻨﻰ ،ﺗﻨﻘﻼﺕ،
ﻋﺮﺿﻪ ﺷــﻮﺩ .ﺍﻣﺎ ﻣﺘﺎﺳﻔﺎﻧﻪ ﺗﺪﺍﺧﻞ ﺻﻨﻔﻰ ﺩﺭ ﻭﺍﺣﺪﻫﺎﻯ
ﺳــﺎﻧﺪﻭﻳﭻ ﻭ ...ﺑﻪ ﻓﺮﻭﺵ ﻣﻰﺭﺳﺪ .ﺑﻪ ﮔﻔﺘﻪ ﻭﻯ ﺍﺯ ﻣﻴﺎﻥ
ﺻﻨﻔﻰ ﺁﻥﻗﺪﺭ ﺯﻳﺎﺩ ﺷﺪﻩ ﻛﻪ ﺑﺎﻋﺚ ﺷﺪﻩ ﻧﻈﺎﺭﺕ ﻛﻤﻰ ﺑﺎ
ﻣﺸﻜﻞ ﻣﻮﺍﺟﻪ ﺷﻮﺩ.
ﻫﻤــﻪ ﺑﻮﻓﻪﻫﺎ ﺭﻭﻧﻖ ﺑﻮﻓﻪﻫﺎﻯ ﺑﻴﻤﺎﺭﺳــﺘﺎﻥﻫﺎ ﻭ ﭘﺎﺭﻙﻫﺎ
ﺍﻳﻦ ﻓﻌــﺎﻝ ﺍﻗﺘﺼــﺎﺩﻯ ﺩﺭ ﭘﺎﻳﺎﻥ ﺑﻴــﺎﻥ ﻣﻰﻛﻨﺪ :ﺍﻳﻦ
ﺑﻴﺸــﺘﺮ ﺍﺳــﺖ ﭼﻮﻥ ﺭﻓﺖﻭﺁﻣﺪ ﺩﺭ ﺍﻳﻦ ﻣﺠﺎﻣﻊ ﻋﻤﻮﻣﻰ
ﺯﻳﺎﺩ ﺍﺳﺖ .ﺍﻣﺎ ﺑﻮﻓﻪﻫﺎﻯ ﺳــﻴﻨﻤﺎ ﻭ ﺑﺎﺷﮕﺎﻩﻫﺎﻯ ﻭﺭﺯﺷﻰ
ﺗﺪﺍﺧــﻞ ﺻﻨﻔــﻰ ﺧﻄﺎ ﺍﺳــﺖ ﻭ ﻧﺒﺎﻳﺪ ﻫــﺮ ﺧﻮﺭﺍﻛﻰ ﺩﺭ
ﭼﻨﺪﺍﻥ ﺭﻭﻧﻘﻰ ﻧﺪﺍﺭﻧﺪ .ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳﻪ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﺳﻴﻨﻤﺎ
ﺑﻮﻓﻪﻫﺎ ﻋﺮﺿﻪ ﺷــﻮﺩ .ﺍﻣﺎ ﺑﻪ ﻫﺮﺣــﺎﻝ ﻧﻤﻰﺗﻮﺍﻥ ﭼﻨﺪﺍﻥ
ﻭ ﻣﺠﺎﻣــﻊ ﻋﻤﻮﻣﻰ ﺩﺭﺑــﺎﺭﻩ ﻓﺮﺁﻳﻨﺪ ﺩﺭﻳﺎﻓــﺖ ﻣﺠﻮﺯ ﺩﺭ
ﺭﻭﻯ ﻧــﻮﻉ ﻛﺎﻻﻫﺎﻳــﻰ ﻛــﻪ ﺩﺭ ﺑﻮﻓﻪﻫﺎ ﻋﺮﺿﻪ ﻣﻰﺷــﻮﺩ
ﺍﺗﺤﺎﺩﻳﻪ ﺑﻮﻓﻪﺩﺍﺭﺍﻥ ﺳــﻴﻨﻤﺎ ﻭ ﻣﺠﺎﻣﻊ ﻋﻤﻮﻣﻰ ﻣﻰﮔﻮﻳﺪ:
ﻧﻈﺎﺭﺕ ﺩﺍﺷﺖ.
ﻓﺮﺁﻳﻨــﺪ ﺩﺭﻳﺎﻓــﺖ ﻣﺠﻮﺯ ،ﭼﻨــﺪﺍﻥ ﻃﻮﻻﻧﻰ ﻧﻴﺴــﺖ ﻭ
ﺍﺗﺤﺎﺩﻳــﻪ ﻇﺮﻑ ﻛﻤﺘــﺮ ﺍﺯ ﺩﻭ ﻣﺎﻩ ﻣﺠﻮﺯ ﻛﺴــﺐﻭﻛﺎﺭ ﺭﺍ
ﺑﺮﺍﻯ ﻣﺘﻘﺎﺿﻴﺎﻥ ﺻﺎﺩﺭ ﻣﻰﻛﻨﺪ .ﺍﻟﺒﺘﻪ ﺍﮔﺮ ﻣﺮﻛﺰ ﺑﻬﺪﺍﺷﺖ
ﻫﻤﻜﺎﺭﻯ ﻻﺯﻡ ﺭﺍ ﺩﺍﺷــﺘﻪ ﺑﺎﺷــﺪ ﺑﻪﻃﻮﺭ ﺣﺘﻢ ﺍﻳﻦ ﺯﻣﺎﻥ
ﻛﻤﺘﺮ ﻧﻴﺰ ﺧﻮﺍﻫﺪ ﺷــﺪ .ﻭﻯ ﺩﺭﺑﺎﺭﻩ ﻣﺴﺌﻮﻟﻴﺖ ﺑﺎﺯﺭﺳﺎﻥ
ﺩﺭ ﺍﺗﺤﺎﺩﻳﻪ ﻣﻰﮔﻮﻳــﺪ :ﻫﺮ ﻣﻨﻄﻘﻪ ﺑﺎﺯﺭﺱ ﺧﻮﺩ ﺭﺍ ﺩﺍﺭﺩ،
ﻭﻇﻴﻔﻪ ﺍﻳﻦ ﺑﺎﺯﺭﺳــﺎﻥ ﺷﻨﺎﺳﺎﻳﻰ ﻭﺍﺣﺪﻫﺎﻯ ﺑﺪﻭﻥ ﻣﺠﻮﺯ
ﺍﺳــﺖ .ﺑﻌﺪ ﺍﺯ ﺩﻭ ﺑﺎﺭ ﺗﺬﻛﺮ ﺑﻪ ﻭﺍﺣﺪﻫــﺎﻯ ﻣﺘﺨﻠﻒ ،ﺍﮔﺮ
ﻫﻤﭽﻨــﺎﻥ ﺑــﻪ ﻓﻌﺎﻟﻴــﺖ ﺧﻮﺩ ﺍﺩﺍﻣــﻪ ﺩﻫﻨﺪ ،ﺑﺎﺯﺭﺳــﺎﻥ
ﻭﺍﺣﺪﻫﺎﻯ ﻣﺘﺨﻠﻒ ﺭﺍ ﺑﻪ ﺍﻣﺎﻛﻦ ﻣﻌﺮﻓﻰ ﺧﻮﺍﻫﻨﺪ ﻛﺮﺩ.
ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ
ﺑﺮﻧﺎﻣﻪ ﭘﺮﺩﺍﺧﺖ ﺗﺴﻬﻴﻼﺕ ﺑﻪ ﺻﻨﻮﻑ ﺗﻮﻟﻴﺪﻯ
ﺭﻳﻴــﺲ ﺍﺗﺎﻕ ﺍﺻﻨــﺎﻑ ﺍﻳﺮﺍﻥ ﮔﻔــﺖ :ﺗﺪﻭﻳﻦ
2ﻫﺰﺍﺭ ﺷــﻴﻮﻩﻧﺎﻣﻪ ﺩﺳــﺖ ﻭ ﭘﺎﮔﻴﺮ ﺑﺮﺍﻯ ﺍﻳﺠﺎﺩ
ﺷﻐﻞ؛ ﻣﺎﻧﻊ ﺗﻮﺳﻌﻪ ﻭ ﻣﺸﻜﻞﺳﺎﺯ ﺍﺳﺖ.
ﻋﻠﻰ ﻓﺎﺿﻠﻰ ﺑﺎ ﺍﺷﺎﺭﻩ ﺑﻪ ﺍﻳﻨﻜﻪ ﭼﻨﻴﻦ ﺭﻭﻳﻪﺍﻯ
ﺩﺭ ﺩﻧﻴــﺎ ﻭﺟﻮﺩ ﻧــﺪﺍﺭﺩ ،ﺍﻓــﺰﻭﺩ :ﺍﻳــﻦ ﻗﻮﺍﻧﻴﻦ
ﺳــﺒﺐ ﺍﻳﺠــﺎﺩ ﺍﺧﺘﻼﻝ ﺩﺭ ﻓﻀﺎﻯ ﻛﺴــﺐﻭﻛﺎﺭ
ﻣﻰﺷــﻮﺩ .ﻭﻯ ﺑﺎ ﺍﺷﺎﺭﻩ ﺑﻪﺿﺮﻭﺭﺕ ﺍﺻﻼﺡ ﻗﻮﺍﻧﻴﻦ ﺍﻳﺠﺎﺩ
ﺷــﻐﻞ ﺍﺩﺍﻣﻪ ﺩﺍﺩ :ﺑﺎﻳﺪ ﻣﺠﻠﺲ ﺷــﻮﺭﺍﻯ ﺍﺳﻼﻣﻰ ﺑﺮﺍﻯ
ﺍﺻﻼﺡ ﻗﺎﻧــﻮﻥ ﻧﻈﺎﻡ ﺻﻨﻔﻰ ﺗﻮﺟﻪ ﺑﻴﺸــﺘﺮﻯ ﺩﺍﺷــﺘﻪ
ﺑﺎﺷﺪ.
ﺭﻳﻴﺲ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ﺍﻳﺮﺍﻥ ﺑﺎ ﺍﺷﺎﺭﻩ ﺑﻪ ﺭﺷﺪ ﭼﺸﻤﮕﻴﺮ
ﻓﻨﺎﻭﺭﻯ ﺩﺭ ﻓﻀﺎﻯ ﻛﺴــﺐﻭﻛﺎﺭ ﮔﻔﺖ :ﺩﺭ 5ﺳﺎﻝ ﺁﻳﻨﺪﻩ
ﺍﺳــﺘﺎﺭﺕﺁپﻫﺎ ،ﺗﻬﺪﻳــﺪﻯ ﺑــﺮﺍﻯ ﺑﻨﮕﺎﻩﻫــﺎﻯ ﻛﻮﭼﻚ
ﻫﺴﺘﻨﺪ ﻛﻪ ﺑﺎﻳﺪ ﺑﺎ ﺁﮔﺎﻫﻰﺭﺳﺎﻧﻰ ﻭ ﺁﻣﻮﺯﺵ ﺑﻪ ﺻﺎﺣﺒﺎﻥ
ﺍﻳﻦ ﺑﻨﮕﺎﻩﻫﺎ ﻭ ﺗﺼﻮﻳﺐ ﻗﻮﺍﻧﻴــﻦ ﺗﻘﻮﻳﺖﻛﻨﻨﺪﻩ ﺑﻨﮕﺎﻩﻫﺎ
ﻣﺎﻧــﻊ ﺍﺯ ﺍﻳﺠﺎﺩ ﺍﺧﺘﻼﻑ ﺩﺭ ﻓﻌﺎﻟﻴﺖ ﺍﻳﻦ ﻣﺮﺍﻛﺰ ﺷــﻮﻳﻢ.
ﻓﺎﺿﻠﻰ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﺷــﻜﻞﮔﻴﺮﻯ ﻛﺎﺭﮔﺮﻭﻩﻫﺎﻯ ﺧﺎﺹ
ﺑﻴﻦ ﺍﺻﻨﺎﻑ ﻭ ﻣﺠﻠﺲ ﺷﻮﺭﺍﻯ ﺍﺳﻼﻣﻰ ﺍﻓﺰﻭﺩ :ﺩﺭ 6ﻣﺎﻩ
ﻧﺨﺴﺖ ﺍﻣﺴــﺎﻝ ﺍﺻﻼﺡ ﻗﻮﺍﻧﻴﻦ ﺩﺭ ﺟﻬﺖ ﺗﻘﻮﻳﺖ ﺗﻮﻟﻴﺪ
ﻣﻠﻰ ﻭ ﺍﻳﺠﺎﺩ ﺍﺷﺘﻐﺎﻝ ﭘﺎﻳﺪﺍﺭ ﺍﺯ ﺍﻭﻟﻮﻳﺖﻫﺎﻯ ﺍﺗﺎﻕ
ﺍﺻﻨﺎﻑ ﻭ ﺩﻟﻴﻞ ﺷﻜﻞﮔﻴﺮﻯ ﻛﺎﺭﮔﺮﻭﻩﻫﺎﻯ ﻭﻳﮋﻩ
ﺍﺻﻨﺎﻑ ﻭ ﻣﺠﻠﺲ ﺍﺳﺖ .ﻭﻯ ﭘﺮﺩﺍﺧﺖ 10ﻫﺰﺍﺭ
ﻣﻴﻠﻴﺎﺭﺩ ﺗﻮﻣﺎﻥ ﺗﺴﻬﻴﻼﺕ ﺑﻪ ﺑﻨﮕﺎﻩﻫﺎﻯ ﺗﻮﻟﻴﺪﻯ
ﺻﻨﻔﻰ ﺭﺍ ﺍﺯ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﺍﺻﻨﺎﻑ ﺩﺭ 2ﻣﺎﻩ ﺁﻳﻨﺪﻩ
ﺍﻋﻼﻡ ﻛﺮﺩ ﻭ ﺍﺩﺍﻣﻪ ﺩﺍﺩ :ﭘﺲ ﺍﺯ ﻧﺸﺴﺖ ﻣﺸﺘﺮﻙ
ﺑﻴــﻦ ﻭﺯﺍﺭﺕ ﺻﻨﻌﺖ ،ﻣﻌﺪﻥ ﻭ ﺗﺠﺎﺭﺕ ﻭ ﺑﺎﻧﻚ ﻣﺮﻛﺰﻯ،
ﭘﺮﺩﺍﺧﺖ ﺍﻳﻦ ﺗﺴﻬﻴﻼﺕ ﺍﺟﺮﺍﻳﻰ ﺧﻮﺍﻫﺪ ﺷﺪ.
ﺭﻳﻴﺲ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ﺍﻳﺮﺍﻥ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﺍﻳﺠﺎﺩ 57ﻫﺰﺍﺭ
ﺷﻐﻞ ﺩﺭ ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﺩﺭ ﺍﺻﻨﺎﻑ ﮔﻔﺖ80 :ﺩﺭﺻﺪ ﺍﻳﻦ
ﻣﺸــﺎﻏﻞ ﺩﺭ ﺑﺨﺶﻫﺎﻯ ﻏﻴﺮﻣﻮﻟﺪ ﺍﻳﺠﺎﺩﺷــﺪﻩ ﺍﺳﺖ ﻛﻪ
ﺍﻳﻦ ﺭﻭﻳﻪ ﺑﺎﻳﺪ ﺍﺻﻼﺡ ﺷﻮﺩ.
ﻓﺎﺿﻠﻰ ﺻﻨﻌﺖ ﮔﺮﺩﺷــﮕﺮﻯ ﺭﺍ ﺑﺮﺍﻯ ﺍﻳﺠﺎﺩ ﺍﺷــﺘﻐﺎﻝ
ﺑﺴﻴﺎﺭ ﭘﺮﻇﺮﻓﻴﺖ ﺩﺍﻧﺴﺖ ﻭ ﺍﺩﺍﻣﻪ ﺩﺍﺩ :ﺩﺭ ﺍﻳﻦ ﺻﻨﻌﺖ 9
ﺍﺗﺤﺎﺩﻳﻪ ﻣﺸﻐﻮﻝ ﻓﻌﺎﻟﻴﺖ ﻫﺴﺘﻨﺪ ﻛﻪ ﺗﻮﺟﻪ ﺑﻪ ﻇﺮﻓﻴﺖ
ﺍﻳﻦ ﺑﺨﺶ ﺩﺭ ﺍﻭﻟﻮﻳﺖ ﻓﻌﺎﻟﻴﺖﻫﺎﻯ ﺍﻣﺴﺎﻝ ﻗﺮﺍﺭ ﺧﻮﺍﻫﺪ
ﺩﺍﺷﺖ .ﻭﻯ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪﺿﺮﻭﺭﺕ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻦ ﺑﺎﺯﺭﮔﺎﻧﻰ
ﺧﺎﺭﺟﻰ ﺩﺭ ﺧﺪﻣﺖ ﺗﻮﻟﻴﺪ ﮔﻔﺖ :ﻭﺍﺭﺩﺍﺕ ﺑﺎﻳﺪ ﺩﺭ ﺑﺨﺶ
ﻣﻮﺍﺩ ﺍﻭﻟﻴﻪ ،ﻣﺎﺷﻴﻦﺁﻻﺕ ﻭ ﺍﺑﺰﺍﺭﺁﻻﺕ ﺍﻧﺠﺎﻡ ﺷﻮﺩ.
6ﺍﺭﺩﻳﺒﻬﺸﺖ 1396
28ﺭﺟﺐ1438
26ﺁﻭﺭﻳﻞ2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /145ﭘﻴﺎﭘﻰ294
ﺭﻭﻳﻜﺮﺩ ﺻﺎﺩﺭﺍﺕﻣﺤﻮﺭ ﺍﺗﺎﻕ ﻣﺸﻬﺪ ﺩﺭ ﺳﺎﻝ 96
ﻋﻀﻮ ﻫﻴﺎﺕﺭﻳﻴﺴﻪ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ﻣﺸﻬﺪ ،ﺍﺯ ﺭﻭﻳﻜﺮﺩ
ﺻﺎﺩﺭﺍﺕﻣﺤــﻮﺭ ﺍﻳﻦ ﺍﺗﺎﻕ ﺩﺭ ﺗﻮﻟﻴﺪ ﻭ ﺍﺷــﺘﻐﺎﻝ ﺩﺭ
ﺳــﺎﻝﺟﺎﺭﻯ ﺧﺒﺮ ﺩﺍﺩ .ﻭﻯ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﻧﺎﻣﮕﺬﺍﺭﻯ
ﺳــﺎﻝ 1396ﺑﻪﻋﻨﻮﺍﻥ ﺍﻗﺘﺼــﺎﺩ ﻣﻘﺎﻭﻣﺘﻰ؛ ﺗﻮﻟﻴﺪ،
ﺍﺷــﺘﻐﺎﻝ ﺍﺯ ﺳــﻮﻯ ﺭﻫﺒﺮ ﻣﻌﻈﻢ ﺍﻧﻘﻼﺏ ﺧﻮﺍﺳﺘﺎﺭ
ﺍﻧﺠﺎﻡ ﻭﻇﺎﻳﻒ ﻭ ﺭﺳــﺎﻟﺖﻫﺎﻯ ﻳﻜﺎﻳﻚ ﺍﻓﺮﺍﺩ ﺟﺎﻣﻌﻪ
ﻭ ﻣﺴﺌﻮﻻﻥ ﺩﺭ ﺭﺍﺳــﺘﺎﻯ ﺍﻳﺠﺎﺩ ﺗﻮﻟﻴﺪ ﻭ ﺍﺷﺘﻐﺎﻝ ﭘﺎﻳﺪﺍﺭ ﺷﺪ.
ﻫﺎﺩﻯ ﻣﺨﻤﻠﻰ ﺍﻓﺰﻭﺩ :ﺭﻭﻳﻜﺮﺩ ﺍﺗﺎﻕ ﺩﺭ ﺭﺍﺑﻄﻪ ﺑﺎ ﺑﺤﺚ ﺍﺷﺘﻐﺎﻝ
ﻭ ﺗﻮﺳﻌﻪ ﭘﺎﻳﺪﺍﺭ ،ﺭﻭﻳﻜﺮﺩﻯ ﺻﺎﺩﺭﺍﺕﻣﺤﻮﺭ ﺍﺳﺖ .ﻳﻌﻨﻰ ﻣﺎ ﺩﺭ
ﺑﺤﺚ ﺻﺎﺩﺭﺍﺗﻰ ﻭ ﺑﺎﻻ ﺑﺮﺩﻥ ﻇﺮﻓﻴﺖﻫﺎﻯ ﺻﺎﺩﺭﺍﺗﻰ ﺍﺳــﺘﺎﻥ
ﺑﻪﻭﻳﮋﻩ ﺗﻮﻟﻴﺪ ﺗﻮﺳــﻌﻪﺍﻯ ﻭ ﺻﺎﺩﺭﺍﺗﻰ ﺍﺯﺟﻤﻠﻪ ﺑﺨﺶ ﺳﻮﻏﺎﺕ
ﺗﻮﺟﻬــﻰ ﺧﺎﺹ ﺩﺍﺭﻳﻢ ﻭ ﺩﺭ ﺍﻳﻦ ﻣﺴــﻴﺮ ﺍﺯ ﻫﻴﭻ ﻛﻮﺷﺸــﻰ
ﻓﺮﻭﮔــﺬﺍﺭ ﻧﺨﻮﺍﻫﻴﻢ ﻛﺮﺩ .ﻭﻯ ﻋﻨﻮﺍﻥ ﻛــﺮﺩ :ﺭﺍﻩﺍﻧﺪﺍﺯﻯ ﻭﺍﺣﺪ
ﺗﺤﻘﻴــﻖ ﻭ ﺗﻮﺳــﻌﻪ ) ،(R & Dﺍﻋــﺰﺍﻡ ﻫﻴﺎﺕﻫﺎﻯ ﺗﺠﺎﺭﻯ،
ﻇﺮﻓﻴﺖﺳﺎﺯﻯ ﺗﻮﻟﻴﺪ ،ﺑﺨﺸــﻰﻧﮕﺮ ﻧﺒﻮﺩﻥ ﺩﺭ ﺟﻬﺖ ﺗﻮﺳﻌﻪ
ﺻﺎﺩﺭﺍﺕ ،ﺑﺎﻻ ﺑﺮﺩﻥ ﻧﺴــﺒﺖ ﺳــﺮﺍﻧﻪ ﺗﻮﻟﻴﺪ ﺑﻪ ﺗﻮﺯﻳﻊ ﺑﺎﻫﺪﻑ
ﺭﻭﻧﻖ ﻛﺴــﺐﻭﻛﺎﺭ ﺩﺭ ﺑﺎﺯﺍﺭ ﺩﺍﺧﻠﻰ ﻭ ﺗﻤﺮﻛﺰ ﺑﺮ ﻛﺎﻻﻯ ﺍﻳﺮﺍﻧﻰ
ﺗﺎﺛﻴﺮ ﺑﺴــﺰﺍﻳﻰ ﺑﺮ ﻓﻌﺎﻟﻴﺖﻫﺎﻯ ﺻﺎﺩﺭﺍﺗﻰ ﻭ ﺍﺷــﺘﻐﺎﻝ ﭘﺎﻳﺪﺍﺭ
ﺧﻮﺍﻫﺪ ﮔﺬﺍﺷــﺖ .ﻣﺨﻤﻠــﻰ ﮔﻔﺖ :ﺍﻟﺒﺘﻪ ﻣﺎ ﺑــﺎ ﻳﻚ ﻋﻤﻞ
ﺑﺎﺯﺩﺍﺭﻧــﺪﻩ ﻛﻪ ﺩﻏﺪﻏﻪ ﺁﺯﺍﺭﺩﻫﻨﺪﻩ ﻣﺎﺳــﺖ ،ﺭﻭﺑﻪﺭﻭ
ﻫﺴــﺘﻴﻢ ﻭ ﺁﻥ ﻣﺴﺌﻠﻪ ﺭﻛﻮﺩ ﻧﻬﺎﺩﻯ ﺍﺳﺖ؛ ﻣﻮﺍﺭﺩﻯ
ﻫﻤﭽﻮﻥ ﺷﻬﺮﺩﺍﺭﻯﻫﺎ ﻭ ﺳﺎﻳﺮ ﻧﻬﺎﺩﻫﺎﻳﻰ ﻛﻪ ﺍﺯ ﺣﻮﺯﻩ
ﺍﺻﻨﺎﻑ ﺑﻪ ﺩﻧﺒﺎﻝ ﺳــﻬﻢﺧﻮﺍﻫﻰ ﻫﺴﺘﻨﺪ ﻭ ﺑﺮ ﺭﻛﻮﺩ
ﺑﺎﺯﺍﺭ ﺗﺎﺛﻴﺮ ﻣﻰﮔﺬﺍﺭﻧﺪ .ﻭﻯ ﺑﺎ ﺗﺎﻛﻴﺪ ﺑﺮ ﺷﻨﺎﺳــﺎﻳﻰ
ﻇﺮﻓﻴﺖﻫﺎﻯ ﺗﻮﻟﻴﺪﻯ ﻣﻮﺟﻮﺩ ﺩﺭ ﺍﺳــﺘﺎﻥ ﻭ ﻛﺸﻮﺭ
ﺍﻓﺰﻭﺩ :ﺷﻨﺎﺳﺎﻳﻰ ﺍﻳﻦ ﻇﺮﻓﻴﺖﻫﺎ ﻭ ﻧﮕﺎﻩ ﺣﻤﺎﻳﺘﻰ ،ﻣﺎ ﺭﺍ ﺑﺮﺍﻯ
ﺭﺳــﻴﺪﻥ ﺑﻪ ﺍﻫﺪﺍﻑ ﺻﺎﺩﺭﺍﺗﻰ ،ﻣﻮﻓﻘﻴﺖ ﺩﺭ ﺑﺎﺯﺍﺭﻫﺎﻯ ﻫﺪﻑ
ﻭ ﺍﺭﺯﺁﻭﺭﻯ ﻛﻤــﻚ ﻛــﺮﺩﻩ ﻭ ﺩﺭ ﺁﻳﻨــﺪﻩﺍﻯ ﻧﺰﺩﻳﻚ ﺧﻮﺍﻫﻴﻢ
ﺗﻮﺍﻧﺴــﺖ ﺑﺎ ﺍﻧﺠﺎﻡ ﺍﻳــﻦ ﻛﺎﺭ ﻋﻤﻠﻴﺎﺗﻰ ﺩﺭ ﺣــﻮﺯﻩ ﺍﺻﻨﺎﻑ ﺑﻪ
ﺍﺷﺘﻐﺎﻝ ﭘﺎﻳﺪﺍﺭ ﺩﺳــﺖﻳﺎﺑﻴﻢ ﻛﻪ ﺍﻳﻦ ﻣﻬﻢ ﻧﻴﺎﺯﻣﻨﺪ ﻫﻤﺮﺍﻫﻰ
ﻭ ﻫﻤﻜﺎﺭﻯ ﺩﻭﻟﺖ ﺍﺳــﺖ .ﻣﺨﻤﻠــﻰ ﺍﺩﺍﻣﻪ ﺩﺍﺩ :ﻣﺎ ﻣﻰﺗﻮﺍﻧﻴﻢ
ﺑﺎ ﺗﺸــﻮﻳﻖ ﻭﺍﺣﺪﻫﺎﻯ ﺻﻨﻔﻰ ﺗﻮﻟﻴﺪﻯ ﻭ ﺑﺮﺩﺍﺷــﺘﻦ ﻋﻮﺍﻣﻞ
ﺑﺎﺯﺩﺍﺭﻧﺪﻩ ﻭ ﺗﺴﻬﻴﻞ ﺷﺮﺍﻳﻂ ﻣﻮﺟﻮﺩ ،ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺩﺍﺧﻠﻰ
ﺭﺍ ﺗﺮﻏﻴﺐ ﻭ ﺗﻘﻮﻳﺖ ﻛﻨﻴﻢ؛ ﺍﻟﺒﺘﻪ ﺑﺎﻭﺟﻮﺩ ﻣﺸﻜﻼﺕ ﻭ ﻣﻮﺍﻧﻌﻰ
ﻛﻪ ﺑﺮ ﺳــﺮ ﺭﺍﻩﺷــﺎﻥ ﻗﺮﺍﺭ ﺧﻮﺍﻫﺪ ﮔﺮﻓﺖ ،ﺍﻧﮕﻴﺰﻩ ﺁﻧﻬﺎ ﺩﺭ ﺍﻳﻦ
ﺯﻣﻴﻨــﻪ ﺍﺯ ﺑﻴﻦ ﺭﻓﺘــﻪ ﻭ ﺍﻳﻦ ﺍﻣﺮ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺭﺍ ﺑﻪﻃﺮﻑ
ﻣﺸﺎﻏﻞ ﻛﺎﺫﺏ ﺩﺭ ﺑﺎﺯﺍﺭ ﺳﻮﻕ ﻣﻰﺩﻫﺪ.
ﭘﺎﻳﮕﺎﻩ ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﺍﺗﺎﻕ ﺍﺻﻨﺎﻑ ﺍﻳﺮﺍﻥ
ﺑﺮﺧــﻰ ﺍﺯ ﻭﺍﺣﺪﻫﺎﻯ ﺻﻨﻔﻰ
ﺍﻏﺬﻳــﻪﺍﻯ ﻣﺎﻧﻨﺪ ﺭﺳــﺘﻮﺭﺍﻥﻫﺎ
ﻭ ﭼﻠﻮﻛﺒﺎﺑﻰﻫــﺎ ﺑﺎ ﻣﺸــﻜﻼﺕ
ﻣﺎﻟﻰ ﻣﻮﺍﺟﻪ ﺷــﺪﻩﺍﻧﺪ .ﻛﺎﻫﺶ
ﻗﺪﺭﺕ ﺧﺮﻳﺪ ﻣــﺮﺩﻡ ﻭ ﺍﻓﺰﺍﻳﺶ
ﻧﺮﺥ ﻣﺎﻟﻴــﺎﺕ ﺍﺯ ﺟﻤﻠﻪ ﻋﻮﺍﻣﻠﻰ
ﻧﺎﺻﺮ ﺣﺴﻴﻨﻰ ﺗﺒﺮﻳﺰﻯ
ﺍﺳﺖ ﻛﻪ ﺑﺎﻋﺚ ﺷﺪﻩ ﻭﺍﺣﺪﻫﺎﻯ
ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳﻪ
ﺻﻨﻔﻰ ﻓﺮﻭﺷــﻨﺪﻩ ﭼﻠﻮﻛﺒﺎﺏ ﻭ
ﭼﻠﻮﻛﺒﺎﺏ ﻭ ﭼﻠﻮﺧﻮﺭﺵ
ﭼﻠﻮﺧﻮﺭﺵ ﺑﺎ ﻛﺴــﺎﺩﻯ ﻣﻮﺍﺟﻪ
ﺷﻮﻧﺪ .ﺩﺭ ﻛﻨﺎﺭ ﻣﻮﺿﻮﻉ ﻗﺪﺭﺕ
ﺧﺮﻳﺪ ،ﭘﺮﺩﺍﺧﺖ 9ﺩﺭﺻــﺪﻯ ﻣﺎﻟﻴﺎﺕ ﺑﺮ ﺍﺭﺯﺵﺍﻓﺰﻭﺩﻩ
ﺍﺯ ﻣﺸــﺘﺮﻳﺎﻥ ﺳﺒﺐ ﺷــﺪﻩ ﺑﻴﺸــﺘﺮ ﻣﺮﺩﻡ ﺍﺯ ﺭﻓﺘﻦ ﺑﻪ
ﺭﺳــﺘﻮﺭﺍﻥﻫﺎ ﻭ ﭼﻠﻮﻛﺒﺎﺑﻰﻫــﺎ ﻣﻨﺼــﺮﻑ ﺷــﻮﻧﺪ .ﺍﻳﻦ
ﻣﺴﺎﺋﻞ ﺑﺎﻋﺚ ﺷﺪﻩ ﻛﺴــﺐ ﻭ ﻛﺎﺭ ﺑﺮﺧﻰ ﺍﺯ ﻭﺍﺣﺪﻫﺎﻯ
ﺍﻳﻦ ﺻﻨﻒ ﺗﺤﺖﺷﻌﺎﻉ ﻗﺮﺍﺭ ﮔﻴﺮﺩ ﻭ ﺍﺯ ﺭﻭﻧﻖ ﺍﻳﻦ ﺑﺨﺶ
ﻫﺮ ﺭﻭﺯ ﻛﺎﺳــﺘﻪ ﺷــﻮﺩ .ﺩﺭ ﺍﻳﻦ ﺑﻴﻦ ،ﺑــﻪ ﺟﺰ ﻣﻮﺿﻮﻉ
ﻣﺎﻟﻴﺎﺕ ﺑــﺮ ﺍﺭﺯﺵ ﺍﻓﺰﻭﺩﻩ ﻭ ﻛﻢ ﺷــﺪﻥ ﻗﺪﺭﺕ ﺧﺮﻳﺪ
ﻣــﺮﺩﻡ ﻭ ﺣﺘﻰ ﺭﻭﺍﺝ ﻓﺴــﺖﻓﻮﺩﻫﺎ ﺩﺭ ﺳــﻄﺢ ﺷــﻬﺮ،
ﺑﺎﻳــﺪ ﻭﺍﺣﺪﻫﺎﻯ ﻏﻴﺮﻣﺠﺎﺯ ﻭ ﺍﻓــﺮﺍﺩﻯ ﻛﻪ ﺑﺪﻭﻥ ﻣﺠﻮﺯ
ﺩﺭ ﺣﺎﺷــﻴﻪ ﺧﻴﺎﺑﺎﻥﻫﺎ ﺑﺎ ﻗﻴﻤﺖﻫــﺎﻯ ﻛﻤﺘﺮ ﺍﻗﺪﺍﻡ ﺑﻪ
ﻋﺮﺿــﻪ ﺧﻮﺭﺍﻙ ﻣﻰﻛﻨﻨــﺪ ﺭﺍ ﺩﺭ ﻛﺴــﺎﺩﻯ ﺍﻳﻦ ﺑﺎﺯﺍﺭ،
ﺣﺎﺋﺰ ﺍﻫﻤﻴﺖ ﺩﺍﻧﺴــﺖ .ﻣﺘﺎﺳــﻔﺎﻧﻪ ﻓﻌﺎﻟﻴﺖ ﺍﻳﻦ ﺍﻓﺮﺍﺩ
ﻫﻢ ﺑﻪ ﻓﻌﺎﻟﻴﺖ ﻭﺍﺣﺪﻫﺎﻯ ﺻﻨﻔﻰ ﺩﺍﺭﺍﻯ ﻣﺠﻮﺯ ﺁﺳﻴﺐ
ﺯﺩﻩ ﻭ ﻫﻢ ﺳــﻼﻣﺖ ﻣﺮﺩﻡ ﺭﺍ ﺗﻬﺪﻳﺪ ﻣﻰﻛﻨﺪ .ﺑﺮﺧﻰ ﺍﺯ
ﺍﻓﺮﺍﺩ ﻫﺴــﺘﻨﺪ ﻛﻪ ﺑﺪﻭﻥ ﺗﻮﺟﻪ ﺑﻪ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ،ﺍﻗﺪﺍﻡ
ﺑــﻪ ﺧﺮﻳﺪ ﺧﻮﺭﺍﻙ ﺍﺯ ﺍﻳﻦ ﻭﺍﺣﺪﻫــﺎ ﻣﻰﻛﻨﻨﺪ ﺩﺭﺣﺎﻟﻰ
ﻛﻪ ﻣﻤﻜﻦ ﺍﺳــﺖ ﺍﻳﻦ ﺧﻮﺭﺍﻙﻫﺎ ﺳﻼﻣﺖﺷــﺎﻥ ﺭﺍ ﺑﻪ
ﺧﻄــﺮ ﺑﻴﻨﺪﺍﺯﺩ .ﻣــﺮﺩﻡ ﻧﺒﺎﻳﺪ ﻓﻘﻂ ﺑﻪ ﺍﻳــﻦ ﺩﻟﻴﻞ ﻛﻪ
ﺍﻳﻦ ﺧﻮﺭﺍﻙﻫﺎ ﺍﺭﺯﺍﻥﺗﺮ ﺍﺳﺖ ﺍﻗﺪﺍﻡ ﺑﻪ ﺧﺮﻳﺪ ﻛﻨﻨﺪ ﺩﺭ
ﺣﺎﻟﻰ ﻛﻪ ﺑﺎﻳﺪ ﺍﻳﻦ ﭘﺮﺳــﺶ ﺩﺭ ﺫﻫﻦﺷﺎﻥ ﺍﻳﺠﺎﺩ ﺷﻮﺩ
ﻛﻪ ﭼــﺮﺍ ﻗﻴﻤﺖ ﺁﻧﻬﺎ ﺗﺎ ﺍﻳﻦ ﻣﻴﺰﺍﻥ ﻛﻢ ﺍﺳــﺖ؟ ﺑﺪﻭﻥ
ﺗﺮﺩﻳﺪ ﻛﻢ ﺑﻮﺩﻥ ﻗﻴﻤﺖ ﺧﻮﺭﺍﻙﻫﺎﻳﻰ ﻛﻪ ﺩﺭ ﺧﻴﺎﺑﺎﻥﻫﺎ
ﻋﺮﺿﻪ ﻣﻰﺷﻮﺩ ﺑﻪ ﺍﻳﻦ ﺩﻟﻴﻞ ﺍﺳﺖ ﻛﻪ ﺑﺮﺍﻯ ﺗﻬﻴﻪ ﺍﻳﻦ
ﺧﻮﺭﺍﻙﻫﺎ ﺍﺯ ﻣﻮﺍﺩ ﻧﺎﻣﺮﻏﻮﺏ ﺍﺳــﺘﻔﺎﺩﻩ ﻣﻰﺷﻮﺩ ﻭ ﺑﺎﻳﺪ
ﺗﻮﺟﻪ ﺩﺍﺷﺖ ﻛﻪ ﻣﺼﺮﻑ ﺍﻳﻦ ﺧﻮﺭﺍﻙﻫﺎ ﻣﻰﺗﻮﺍﻧﺪ ﺑﺎﻋﺚ
ﺍﻳﺠﺎﺩ ﺑﻴﻤﺎﺭﻯ ﺩﺭ ﺍﻓﺮﺍﺩ ﺷﻮﺩ ﻭ ﺳﻼﻣﺖﺷﺎﻥ ﺭﺍ ﺑﻪ ﺧﻄﺮ
ﺑﻴﻨﺪﺍﺯﺩ .ﺁﻧﻄﻮﺭ ﻛﻪ ﺁﻣﺎﺭﻫﺎ ﻧﺸﺎﻥ ﻣﻰﺩﻫﺪ ﺩﺭﺻﺪ ﺑﺮﺧﻰ
ﺍﺯ ﺑﻴﻤﺎﺭﻯﻫﺎ ﻧﺴﺒﺖ ﺑﻪ ﮔﺬﺷﺘﻪ ﺍﻓﺰﺍﻳﺶ ﻳﺎﻓﺘﻪ ﻛﻪ ﺍﻳﻦ
ﻣﺴــﺌﻠﻪ ﻧﺎﺷﻰ ﺍﺯ ﺑﻰﺗﻮﺟﻬﻰ ﺩﺭ ﺑﺤﺚ ﺗﻐﺬﻳﻪ ﺍﺳﺖ ﻛﻪ
ﺑﻪ ﻃﻮﺭ ﺣﺘﻢ ﻧﻴﺎﺯ ﺑﻪ ﺁﻣﻮﺯﺵ ﻭ ﻓﺮﻫﻨﮓﺳﺎﺯﻯ ﺩﺍﺭﺩ.
ﺗﻚﺭﻭﺯ
ﺗﻴﺘﺮ
ﺧﺒﺮ
ﻣﺸﺘﺮﻯ ﺑﺮﻧﺞﻫﺎﻯ ﺍﺭﺯﺍﻥ
ﺑﻴﺸﺘﺮ ﺍﺳﺖ
ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳﻪ ﺳــﻮﭘﺮﻣﺎﺭﻛﺖ
ﻭ ﻣــﻮﺍﺩ ﭘﺮﻭﺗﺌﻴﻨــﻰ ﺍﺯ ﺍﻓﺰﺍﻳــﺶ
ﻗﻴﻤــﺖ ﺑﺮﻧﺞ ﺧﺒــﺮ ﺩﺍﺩ ﻭ ﮔﻔﺖ:
ﻗﺪﺭﺕ ﺧﺮﻳﺪ ﻣــﺮﺩﻡ ﺑﺮﺍﻯ ﺑﺮﻧﺞ
ﻛﺎﻫﺶ ﭘﻴــﺪﺍ ﻛﺮﺩﻩ ﻭ ﺩﺭﻣﺠﻤﻮﻉ
ﺑﺮﻧﺞﻫﺎﻳــﻰ ﻛﻪ ﻗﻴﻤــﺖ ﺍﺭﺯﺍﻥﺗﺮ
ﺩﺍﺭﻧﺪ ،ﻣﺸﺘﺮﻯ ﺑﻴﺸﺘﺮﻯ ﺭﺍ ﺑﻪ ﺧﻮﺩ ﺍﺧﺘﺼﺎﺹ ﻣﻰﺩﻫﻨﺪ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﺍﻳﺴــﻨﺎ ،ﺳﻌﻴﺪ ﺩﺭﺧﺸــﺎﻧﻰ ﺩﺭﺑﺎﺭﻩ ﺍﻓﺰﺍﻳﺶ
ﻗﻴﻤﺖ ﺑﺮﻧﺞ ﺩﺭ ﺭﻭﺯﻫﺎﻯ ﺍﺧﻴﺮ ﺗﻮﺿﻴﺢ ﺩﺍﺩ :ﺷــﺎﻳﺪ ﻧﺘﻮﺍﻥ
ﻗﻴﻤﺖ ﺩﻗﻴﻘــﻰ ﺑﺮﺍﻯ ﺍﻳﻦ ﺭﻭﺯﻫﺎﻯ ﺑﺮﻧــﺞ ﺩﺭ ﺑﺎﺯﺍﺭ ﺍﻋﻼﻡ
ﻛﺮﺩ ،ﭼﺮﺍﻛﻪ ﻣﻤﻜﻦ ﺍﺳﺖ ﺑﺮﺧﻰ ﻭﺍﺣﺪﻫﺎ ﻫﻤﭽﻨﺎﻥ ﺑﺮﻧﺞ
ﻗﺪﻳﻤﻰ ﺧﻮﺩ ﺭﺍ ﺑﻪ ﻓﺮﻭﺵ ﺑﺮﺳﺎﻧﻨﺪ ﻛﻪ ﺑﺮﺍﻯ ﺁﻥ ﺩﺭﻧﻬﺎﻳﺖ
ﻗﻴﻤﺘﻰ ﺩﺭ ﺣﺪﻭﺩ 13000ﺗﻮﻣﺎﻥ ﺩﺭ ﻧﻈﺮ ﮔﺮﻓﺘﻪ ﻣﻰﺷﻮﺩ.
ﻭﻯ ﺍﺩﺍﻣﻪ ﺩﺍﺩ :ﺍﻟﺒﺘﻪ ﺑﻪ ﺗﺎﺯﮔﻰ ﺩﺭ ﻣﻮﺍﺭﺩ ﻣﺘﻌﺪﺩ ﻗﻴﻤﺖ
ﺑﺮﻧــﺞ ﺑﺮﺍﻯ ﻭﺍﺣﺪﻫﺎ ﺣــﺪﻭﺩ 13000ﺗﻮﻣﺎﻥ ﺑﻮﺩﻩ ﻛﻪ ﺑﻪ
ﻫﻨﮕﺎﻡ ﻓﺮﻭﺵ ﺍﻳﻦ ﺑﺮﻧﺞ ﺑﺎ ﺭﻗﻢ 15000ﺗﻮﻣﺎﻥ ﺑﻪﺩﺳــﺖ
ﻣﺸﺘﺮﻯ ﻣﻰﺭﺳﺪ.
ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳﻪ ﺳــﻮﭘﺮﻣﺎﺭﻛﺖﺩﺍﺭﺍﻥ ﻭ ﻣﻮﺍﺩ ﭘﺮﻭﺗﺌﻴﻨﻰ
ﺑﺎﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﻣﻤﻜﻦ ﺍﺳﺖ ﻭﺿﻌﻴﺖ ﺍﻧﺒﺎﺭﻫﺎ ﻣﻮﺟﺐ ﺗﻐﻴﻴﺮ
ﻗﻴﻤﺖ ﺑﺮﻧﺞ ﺷــﺪﻩ ﺑﺎﺷــﺪ ،ﻋﻨﻮﺍﻥ ﻛﺮﺩ :ﺑــﻪ ﻫﺮ ﺻﻮﺭﺕ
ﻣﻰﺗــﻮﺍﻥ ﮔﻔﺖ ﻛﻪ ﺩﺭﻣﺠﻤﻮﻉ ﻗﻴﻤــﺖ ﺑﺮﻧﺞ ﻛﻤﻰ ﮔﺮﺍﻥ
ﺷــﺪﻩ ﺍﻣﺎ ﺍﻳﻨﻜــﻪ ﺭﻗﻢ ﺩﻗﻴﻖ ﺍﻳﻦ ﺍﻓﺰﺍﻳــﺶ ﻗﻴﻤﺖ ﺍﺯ ﭼﻪ
ﻗﺮﺍﺭ ﺍﺳــﺖ ﺭﺍ ﻧﻤﻰﺗﻮﺍﻥ ﺑﻴﺎﻥ ﻛﺮﺩ ﺍﻣﺎ ﻣﻰﺗﻮﺍﻥ ﮔﻔﺖ ﻛﻪ
ﺍﻛﻨﻮﻥ ﺑﺮﻧــﺞ ﺩﺭﺟﻪﻳﻚ ﺭﺍ ﻧﻤﻰﺗــﻮﺍﻥ ﺑﺎﻗﻴﻤﺘﻰ ﻛﻤﺘﺮ ﺍﺯ
13000ﺗﻮﻣﺎﻥ ﺧﺮﻳﺪﺍﺭﻯ ﻛﺮﺩ.
ﺩﺭﺧﺸــﺎﻧﻰ ﺩﺭ ﺍﺩﺍﻣﻪ ﺩﺭ ﺗﻮﺿﻴﺢ ﺑﻴﺸﺘﺮ ﺩﺭﺑﺎﺭﻩ ﻗﻴﻤﺖ
ﺑﺮﻧﺞ ﻋﻨﻮﺍﻥ ﻛﺮﺩ :ﺍﻟﺒﺘﻪ ﻣﻤﻜﻦ ﺍﺳــﺖ ﺑﺘــﻮﺍﻥ ﺑﺮﻧﺞﻫﺎﻯ
ﺍﻳﺮﺍﻧﻰ ﺭﺍ ﺑﺎﻗﻴﻤﺖ 8000ﺗﺎ 9000ﺗﻮﻣﺎﻥ ﻫﻢ ﺧﺮﻳﺪﺍﺭﻯ
ﻛــﺮﺩ ﺍﻣــﺎ ﺩﺭﻫﺮﺻﻮﺭﺕ ﺑﺮﻧــﺞ ﺩﺭﺟﻪﻳــﻚ ﺍﻳﺮﺍﻧﻰ ﻫﻤﺎﻥ
ﻗﻴﻤﺘﻰ ﻛﻪ ﺍﺷﺎﺭﻩ ﺷﺪ ﺭﺍ ﺩﺍﺭﺩ .ﻭﻯ ﺩﺭ ﺍﺭﺗﺒﺎﻁ ﺑﺎ ﺑﺮﻧﺞﻫﺎﻳﻰ
ﻛــﻪ ﻗﻴﻤﺖﻫﺎﻯ ﻛﻤﺘﺮﻯ ﺩﺭ ﺑﺎﺯﺍﺭ ﺩﺍﺭﻧﺪ ﻧﻴﺰ ﮔﻔﺖ :ﺍﻛﻨﻮﻥ
ﺍﺭﺯﺍﻥﺗﺮﻳﻦ ﺑﺮﻧﺠﻰ ﻛﻪ ﺗﻮﺯﻳﻊ ﻣﻰﺷﻮﺩ ﻧﻤﻮﻧﻪﺍﻯ ﺍﺳﺖ ﻛﻪ
ﺍﺯ ﺳﻮﻯ ﻭﺯﺍﺭﺕ ﺟﻬﺎﺩ ﻛﺸﺎﻭﺭﺯﻯ ﺑﻪﺩﺳﺖ ﺍﺻﻨﺎﻑ ﻣﻰﺭﺳﺪ
ﻛﻪ ﻛﻴﻠﻮﻳﻰ 3800ﺗﻮﻣﺎﻥ ﻗﻴﻤﺖ ﺩﺍﺭﺩ ﻭ ﻣﺤﺼﻮﻝ ﻛﺸــﻮﺭ
ﻫﻨﺪ ﺍﺳﺖ.
ﻓﻨﺎﻭﺭﻯ
ﭼﻬﺎﺭﺷﻨﺒﻪ
6ﺍﺭﺩﻳﺒﻬﺸﺖ 1396
28ﺭﺟﺐ1438
26ﺁﻭﺭﻳﻞ2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /145ﭘﻴﺎﭘﻰ294
4
ﻳﺎﺩﺩﺍﺷﺖ
ﺍﻧﺘﻈﺎﺭ ﺗﻮﺳﻌﻪ ﻓﻨﺎﻭﺭﻯ
ﺍﺯ ﺩﻭﻟﺖ ﺩﻭﺍﺯﺩﻫﻢ
ﻧﮕﺎﻫﻰ ﺑﻪ ﺭﻭﻧﺪ ﺗﻐﻴﻴﺮﺍﺕ ﺣﻮﺯﻩ
ﻓﻨﺎﻭﺭﻯ ﺩﺭ 30ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ
ﻧﺸــﺎﻥ ﻣﻰﺩﻫﺪ ﺳﺮﻋﺖ ﭘﻴﺸﺮﻓﺖ
ﻭ ﺗﻐﻴﻴﺮﺍﺕ ﺩﺭ ﺳــﺎﻝﻫﺎﻯ ﮔﺬﺷﺘﻪ
ﺑﻰﻧﻈﻴــﺮ ﺑــﻮﺩﻩ ﺍﺳــﺖ .ﺍﺟﺮﺍﻯ
ﻃﺮﺡﻫﺎﻯ ﻋﻤﺮﺍﻧﻰ ﻭ ﺯﻳﺮﺳﺎﺧﺘﻰ،
ﻋﺒﺎﺱ ﭘﻮﺭﺧﺼﺎﻟﻴﺎﻥ
ﺍﻓﺰﺍﻳﺶ ﺩﺳﺘﺮﺳﻰ ﺑﻪ ﺷﺒﻜﻪﻫﺎﻯ
ﻛﺎﺭﺷﻨﺎﺱ ﻭ ﺗﺤﻠﻴﻠﮕﺮ
ﺍﺭﺗﺒﺎﻃــﻰ ﻭ ﺍﺯ ﻫﻤﻪ ﻣﻬﻢﺗﺮ ﺗﻮﺟﻪ
ﺣﻮﺯﻩ ﻓﺎﻭﺍ
ﺑﻴﺸﺘﺮ ﺑﻪ ﻃﺮﺡ ﺩﻭﻟﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ،
ﻫﻤﮕــﻰ ﺍﺯﺟﻤﻠﻪ ﺩﺳــﺘﺎﻭﺭﺩﻫﺎﻳﻰ
ﺍﺳﺖ ﻛﻪ ﺩﺭ ﻛﺎﺭﻧﺎﻣﻪ ﺩﻭﻟﺖ ﻳﺎﺯﺩﻫﻢ ﺑﻪ ﺛﺒﺖ ﺭﺳﻴﺪﻩ ﺍﺳﺖ.
ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﻭ ﻓﻌﺎﻻﻥ ﺍﻳﻦ ﺣــﻮﺯﻩ ﺑﻪﺧﻮﺑﻰ ﺍﺯ ﺣﺠﻢ
ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯﻫﺎﻯ ﻋﻈﻴﻤﻰ ﻛﻪ ﺑﺮﺍﻯ ﺑﻪ ﺛﻤﺮ ﺭﺳﺎﻧﺪﻥ
ﻃﺮﺡ ﺩﻭﻟﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺍﻧﺠﺎﻡ ﺷــﺪ ،ﻣﻄﻠﻊ ﻫﺴﺘﻨﺪ .ﺍﻳﻦ
ﻃﺮﺡ ﺑﺎ ﺗﻤﺎﻡ ﻣﺸــﻜﻼﺕ ﭘﻴﺶ ﺭﻭﻳﺶ ﺗﻮﺍﻧﺴﺖ ﭘﻴﺸﺮﻓﺖ
ﻛﻨﺪ ﻭ ﺯﻣﻴﻨﻪ ﺭﺍ ﺑﺮﺍﻯ ﺍﺭﺗﺒﺎﻁ ﺑﻴﻦ 3ﻫﺰﺍﺭ ﺳﺎﺯﻣﺎﻥ ﺍﺟﺮﺍﻳﻰ
ﺩﺭ ﺍﻳﺮﺍﻥ ﻓﺮﺍﻫﻢ ﺳﺎﺯﺩ .ﺷﺎﻳﺪ ﺗﺎ ﭘﻴﺶﺍﺯﺍﻳﻦ ﺍﻫﻤﻴﺖ ﺍﺟﺮﺍﻯ
ﭼﻨﻴﻦ ﻃﺮﺣﻰ ﺑﻪﺩﺭﺳــﺘﻰ ﺩﺭﻙ ﻧﺸــﺪﻩ ﺑﻮﺩ ،ﺍﻣﺎ ﺑﻪ ﺛﻤﺮ
ﺭﺳــﻴﺪﻥ ﺍﻳــﻦ ﻃﺮﺡ ﻛﻪ ﺩﺭ ﺳــﻜﻮﺕ ﻭ ﺑــﺪﻭﻥ ﺗﺒﻠﻴﻐﺎﺕ
ﮔﺴــﺘﺮﺩﻩ ﭘﻴﺶ ﺭﻓﺖ ،ﻣﻰﺗﻮﺍﻧﺪ ﻧﺘﺎﻳﺞ ﻓﻮﻕﺍﻟﻌﺎﺩﻩﺍﻯ ﺭﺍ ﺩﺭ
ﺑﺨﺶ ﺍﺭﺗﺒﺎﻁ ﺑﻴﻦ ﺳﺎﺯﻣﺎﻧﻰ ﻭ ﺍﺭﺗﺒﺎﻁ ﺳﺎﺯﻣﺎﻥﻫﺎ ﻭ ﻣﺮﺩﻡ
ﺑﻪ ﻫﻤﺮﺍﻩ ﺁﻭﺭﺩ.
ﺩﺭﺣﺎﻝﺣﺎﺿﺮ ﻧﻴﺰ ﺍﻳﻦ ﻃﺮﺡ ﺩﺭ ﻣﺮﺣﻠﻪ ﺗﻮﺳﻌﻪ ﻗﺮﺍﺭ ﺩﺍﺭﺩ
ﻭ ﺍﻣﻴﺪ ﺍﺳﺖ ﺑﻪﺯﻭﺩﻯ ﺩﺭ ﺳﻄﺢ ﮔﺴﺘﺮﺩﻩ ﺑﻪ ﺍﺟﺮﺍ ﺩﺭﺑﻴﺎﻳﺪ.
ﺩﺭ ﻛﻨﺎﺭ ﻃﺮﺡ ﻣﻮﻓﻘﻰ ﻣﺎﻧﻨﺪ ﺩﻭﻟﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺷــﺎﻫﺪ ﺑﻪ
ﺛﻤﺮ ﺭﺳﻴﺪﻥ ﺗﺸﻮﻳﻖﻧﺎﻣﻪ ﺩﺍﺩﻩﻫﺎﻯ ﺑﺎﺯ ﻳﺎ ﻣﺮﻛﺰ ﺩﺍﺩﻩﻫﺎﻯ
ﺩﻭﻟﺖ ﺑﻮﺩﻳﻢ ﻛﻪ ﺩﺭ ﺁﻥ ﺩﺭﮔﺎﻩ ﻣﻠﻰ ﺧﺪﻣﺎﺕ ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻰ
ﺑﻪ ﺑﻬﺮﻩﺑﺮﺩﺍﺭﻯ ﺭﺳﻴﺪ ﻭ ﺑﻪ ﻛﻤﻚ ﺁﻥ ﺭﻭﻧﺪ ﺧﺪﻣﺖﺭﺳﺎﻧﻰ
ﺑﻪ ﻣﺮﺩﻡ ﺁﺳــﺎﻥﺗﺮ ﺷــﺪ .ﻫﺮﭼﻨﺪ ﺩﺭ ﺍﻳﻦ ﻣﺴﻴﺮ ﻣﻘﺎﻭﻣﺖ
ﺳﺎﺯﻣﺎﻥﻫﺎﻯ ﺍﺟﺮﺍﻳﻰ ﺩﺭ ﺑﺎﺭﮔﺬﺍﺭﻯ ﺍﻃﻼﻋﺎﺕ ﺧﻮﺩ ﺩﺭ ﺍﻳﻦ
ﺩﺭﮔﺎﻩ ﻣﺎﻧﻨﺪ ﻳﻚ ﺳــﺪ ﻣﺎﻧﻊ ﭘﻴﺸﺮﻓﺖ ﺷﺪﻩ ﺑﻮﺩ ،ﺍﻣﺎ ﺍﻳﻦ
ﻣﺸﻜﻞ ﻧﻴﺰ ﺑﺎ ﺭﺍﻳﺰﻧﻰﻫﺎﻯ ﻣﺘﻌﺪﺩ ﺑﺮﻃﺮﻑ ﺷﺪ ﻭ ﺩﺭ ﺁﻳﻨﺪﻩ
ﻧﻴﺰ ﺍﻭﺿﺎﻉ ﺍﻳﻦ ﺩﺭﮔﺎﻩ ﺑﻬﺘﺮ ﺍﺯ ﭘﻴﺶ ﺧﻮﺍﻫﺪ ﺷﺪ.
ﺩﺭ ﻫﻤﻴﻦ ﺭﺍﺳــﺘﺎ ﻭ ﺑــﺎ ﻧﮕﺎﻫﻰ ﺑﻪ ﺭﻭﻧــﺪ ﻓﻌﺎﻟﻴﺖﻫﺎﻯ
ﺍﻧﺠﺎﻡ ﺷــﺪﻩ ،ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳــﺪ ﺩﻭﻟﺖ ﺩﻭﺍﺯﺩﻫﻢ ﻧﻴﺰ ﺑﺎﻳﺪ
ﻫﻤﻴﻦ ﺳــﺮﻋﺖ ﺗﻐﻴﻴﺮﺍﺕ ﺭﺍ ﺩﺭ ﺣــﻮﺯﻩ ﻓﻨﺎﻭﺭﻯ ﺍﻃﻼﻋﺎﺕ
ﺩﺭ ﭘﻴﺶ ﺑﮕﻴﺮﺩ ﻭ ﺑﻪ ﺍﺳــﺘﻘﺒﺎﻝ ﻃﺮﺡﻫﺎﻯ ﻛﺎﺭﺳﺎﺯ ﺑﺮﻭﺩ،
ﺯﻳﺮﺍ ﺍﺯ ﺍﻳﻦ ﻣﺴﻴﺮ ﺍﺳﺖ ﻛﻪ ﻣﻰﺗﻮﺍﻥ ﺷﺎﻫﺪ ﺑﻬﺒﻮﺩ ﺍﺭﺗﺒﺎﻁ
ﻣﻴــﺎﻥ ﺩﻭﻟــﺖ ﻭ ﻣﺮﺩﻡ ﺑﻮﺩ ﻭ ﺍﺯ ﺳــﻮﻯ ﺩﻳﮕــﺮ ﺑﻪ ﻣﻘﻮﻟﻪ
ﺍﻗﺘﺼﺎﺩ ﻣﻘﺎﻭﻣﺘﻰ ﺟﺎﻣﻪ ﻋﻤﻞ ﭘﻮﺷــﺎﻧﺪ .ﺩﺭ ﺍﻳﻦ ﻣﻴﺎﻥ ﺑﺎﻳﺪ
ﮔﻮﺷــﻪ ﭼﺸﻤﻰ ﻫﻢ ﺑﻪ ﺗﻮﺳــﻌﻪ ﺍﺭﺗﺒﺎﻃﺎﺕ ﻭ ﺍﻳﻤﻦﺳﺎﺯﻯ
ﺁﻥ ﺩﺍﺷــﺖ ﻭ ﻫﻤﺰﻣﺎﻥ ﺑﻪ ﺑﺤﺚ ﺁﺯﺍﺩﻯ ﻋﻤﻞ ﺩﺭ ﺭﺳــﺎﻧﻪ
ﺗﻮﺟﻪ ﻛﺮﺩ .ﻧﺒﺎﻳﺪ ﻓﺮﺍﻣﻮﺵ ﻛﻨﻴﻢ ﺗﺎﻛﻨﻮﻥ ﻣﺸــﻜﻞ ﻣﺎ ﺩﺭ
ﻓﻀﺎﻯ ﺭﺳــﺎﻧﻪ ،ﺗﻚﺻﺪﺍﻳﻰ ﺭﺳــﺎﻧﻪ ﻣﻠﻰ ﺑﻮﺩ ،ﺍﻣﺎ ﺣﺎﻻ ﺑﺎ
ﮔﺴﺘﺮﺵ ﺷﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ ﻭ ﺭﺷﺪ ﺭﺳﺎﻧﻪﻫﺎﻯ ﺗﻌﺎﻣﻠﻰ
ﺍﻳﻦ ﻣﺸــﻜﻞ ﺗﺎ ﺣﺪﻭﺩﻯ ﺑﺮﻃﺮﻑ ﺷﺪﻩ ﻭ ﻣﻰﺗﻮﺍﻥ ﺷﺎﻫﺪ
ﺍﺭﺗﺒﺎﻁ ﺩﻭﺳــﻮﻳﻪ ﻣــﺮﺩﻡ ﻭ ﺩﻭﻟﺖ ﺑﻮﺩ؛ ﺭﻭﻧــﺪﻯ ﻛﻪ ﺑﺎﻳﺪ
ﻫﻤﭽﻨﺎﻥ ﺍﺩﺍﻣﻪ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ ﺗﺎ ﺑﺘﻮﺍﻧﻴﻢ ﺩﻭﻟﺖﻫﺎﻯ ﺑﻌﺪﻯ
ﺭﺍ ﺩﻭﻟﺖﻫﺎﻳﻰ ﻣﻮﻓﻖ ﺑﻨﺎﻣﻴﻢ.
ﺩﻧﻴﺎﻯ ﻓﻨﺎﻭﺭﻯ
ﺷﺒﻴﻪﺳﺎﺯﻯ ﻭﺯﻥ ﺍﺟﺴﺎﻡ
ﺑﺎ ﻭﺍﻗﻌﻴﺖ ﻣﺠﺎﺯﻯ
ﭘﮋﻭﻫﺸــﮕﺮﺍﻥ ﻣﻮﻓﻖ ﺷﺪﻧﺪ ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻭﺍﻗﻌﻴﺖ ﻣﺠﺎﺯﻯ
ﺑﻠﻨﺪ ﻛﺮﺩﻥ ﺍﺟﺴــﺎﻡ ﻭ ﺣﺲ ﻛﺮﺩﻥ ﻭﺯﻥ ﺁﻧﻬﺎ ﺭﺍ ﺷﺒﻴﻪﺳﺎﺯﻯ
ﻛﻨﻨﺪ .ﺑﻪ ﮔﺰﺍﺭﺵ ﺍﻳﺴــﻨﺎ ،ﭘﮋﻭﻫﺸــﮕﺮﺍﻥ ﻣﻮﺳﺴــﻪ ﻓﻨﺎﻭﺭﻯ
ﺍﻃﻼﻋﺎﺕ »ﺍچﭘﻰﺁﻯ« ﺩﺭ ﺁﻟﻤﺎﻥ ﻣﻮﻓﻖ ﺷــﺪﻧﺪ ﺑﺎ ﺍﺳــﺘﻔﺎﺩﻩ
ﺍﺯ ﻫﺪﺳﺖﻫﺎﻯ ﻭﺍﻗﻌﻴﺖ ﻣﺠﺎﺯﻯ ﻭ ﺳﻴﮕﻨﺎﻝﺩﻫﻰ ﺍﻟﻜﺘﺮﻳﻜﻰ،
ﺍﺣﺴﺎﺱ ﻣﻮﺍﺟﻬﻪ ﺑﺎ ﺩﻳﻮﺍﺭ ﻳﺎ ﺑﻠﻨﺪ ﻛﺮﺩﻥ ﺍﺟﺴﺎﻡ ﺭﺍ ﺩﺭ ﻛﺎﺭﺑﺮﺍﻥ
ﺍﻳﺠﺎﺩ ﻛﻨﻨﺪ .ﭘﺪﺭﻭ ﻟﻮﭘﺰ ﻳﻜﻰ ﺍﺯ ﭘﮋﻭﻫﺸﮕﺮﺍﻥ ﺍﻳﻦ ﻣﺮﻛﺰ ﮔﻔﺖ:
ﺗــﻼﺵ ﺑﺮﺍﻯ ﺍﻳﺠﺎﺩ ﺣــﺲ ﻓﻴﺰﻳﻜﻰ ﺑﺎ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﻭﺍﻗﻌﻴﺖ
ﻣﺠﺎﺯﻯ ﻛﺎﺭ ﺁﺳﺎﻧﻰ ﻧﺒﻮﺩ ﺍﻣﺎ ﻣﺎ ﭘﺲ ﺍﺯ ﻣﻄﺎﻟﻌﺎﺕ ﻓﺮﺍﻭﺍﻥ ﻣﻮﻓﻖ
ﺑﻪ ﺍﻧﺠﺎﻡ ﺁﻥ ﺷــﺪﻳﻢ .ﭘﮋﻭﻫﺸــﮕﺮﺍﻥ ﺍﻳﻦ ﻣﺮﻛﺰ ﺩﺭ ﭘﮋﻭﻫﺶﻫﺎ
ﻳﻚ ﻛﻮﻟﻪﭘﺸــﺘﻰ ﺭﺍ ﻛــﻪ ﻣﺤﺘﻮﻯ ﺳــﺨﺖﺍﻓﺰﺍﺭﻫﺎﻯ ﺍﻋﻤﺎﻝ
ﺳــﻴﮕﻨﺎﻝ ﺍﻟﻜﺘﺮﻳﻜﻰ ﺑﻪ ﻣﺎﻫﻴﭽﻪﻫﺎ ﺑﻮﺩ ،ﺑــﻪ ﻛﺎﺭﺑﺮﺍﻥ ﺩﺍﺩﻧﺪ.
ﺍﻳﻦ ﻛﻮﻟﻪﭘﺸﺘﻰ ﺑﻪ ﻫﺪﺳﺖ ﻭﺍﻗﻌﻴﺖ ﻣﺠﺎﺯﻯ ﻧﻴﺰ ﻣﺘﺼﻞ ﺍﺳﺖ
ﻭ ﺍﻟﻜﺘﺮﻭﺩﻫﺎﻯ ﺁﻥ ﺑﻪ ﺳــﺎﻋﺪ ﻭ ﻋﻀﻼﺕ ﺩﻭﺳــﺮﺑﺎﺯﻭﻳﻰ ﻛﺎﺭﺑﺮ
ﻣﺘﺼﻞ ﻣﻰﺷــﻮﺩ .ﺯﻣﺎﻧﻰ ﻛﻪ ﻛﺎﺭﺑﺮ ﻳﻚ ﺷــﻰ ﺭﺍ ﺩﺭ ﻭﺍﻗﻌﻴﺖ
ﻣﺠﺎﺯﻯ ﻣﺸــﺎﻫﺪﻩ ﻛﻨﺪ ﻭ ﻗﺼﺪ ﺑﺮﺩﺍﺷﺘﻦ ﺁﻥ ﺭﺍ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ،
ﺳــﻴﮕﻨﺎﻝﻫﺎﻯ ﺍﻟﻜﺘﺮﻳﻜﻰ ﺑﻪ ﻣﺎﻫﻴﭽﻪﻫﺎ ﺍﻋﻤﺎﻝ ﻣﻰﺷــﻮﺩ ﻭ
ﻛﺎﺭﺑﺮ ﻭﺯﻥ ﺁﻥ ﺷــﻰ ﻭ ﻓﺸــﺎﺭ ﻧﺎﺷﻰ ﺍﺯ ﺑﻠﻨﺪ ﻛﺮﺩﻥ ﺁﻥ ﺭﺍ ﺣﺲ
ﻣﻰﻛﻨــﺪ؛ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺩﺭ ﺯﻣﺎﻥ ﻣﻮﺍﺟﻬﻪ ﺑﺎ ﻳﻚ ﺩﻳﻮﺍﺭ ﻳﺎ ﻣﺎﻧﻊ
ﻛﻪ ﻛﺎﺭﺑﺮ ﺑﺮﺍﻯ ﻫﻞ ﺩﺍﺩﻥ ﺁﻥ ﺗﻼﺵ ﻣﻰﻛﻨﺪ ،ﻧﻴﺰ ﺻﺎﺩﻕ ﺍﺳﺖ.
ﻟﻮﭘــﺰ ﺩﺭﺑﺎﺭﻩ ﻫــﺪﻑ ﺍﻳﻦ ﭘﮋﻭﻫﺶ ﺍﻇﻬﺎﺭ ﻛــﺮﺩ :ﭘﻴﺶ ﺍﺯ ﺍﻳﻦ
ﻧﻴﺰ ﺗﻼﺵﻫﺎﻯ ﻣﺸــﺎﺑﻬﻰ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﺍﻧﺠﺎﻡ ﻭ ﻣﺤﺼﻮﻻﺕ
ﺗﻔﺮﻳﺤﻰ ﻧﻴﺰ ﺗﻮﻟﻴﺪ ﺷﺪﻩ ﺍﻣﺎ ﻫﺪﻑ ﻣﺎ ﮔﺴﺘﺮﺵ ﻓﻌﺎﻟﻴﺖﻫﺎﻯ
ﻓﻴﺰﻳﻜﻰ ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻭﺍﻗﻌﻴﺖ ﻣﺠﺎﺯﻯ ﻭ ﺍﻓﺰﺍﻳﺶ ﺣﺲ ﻛﺎﺭﺑﺮ
ﺍﺯ ﺍﻳﻦ ﻓﻨﺎﻭﺭﻯ ﺍﺳﺖ.
ﻫﻤﺎﻥﻃﻮﺭ ﻛﻪ ﺍﻧﺘﻈﺎﺭ ﻣﻰﺭﻓﺖ ،ﺑﺎﺯﺍﺭ ﻓﻨﺎﻭﺭﻯ ﺭﻭﺯﺑﻪﺭﻭﺯ ﺑﺰﺭﮔﺘﺮ ﻣﻰﺷـﻮﺩ ﻭ ﺩﺭ ﺍﻳﻦ
ﻣﻴﺎﻥ ﺳـﻬﻤﻰ ﺍﺯ ﺗﻤﺎﻡ ﺑﺎﺯﺍﺭﻫﺎﻯ ﺳﻨﺘﻰ ﺭﺍ ﺑﻪ ﺧﻮﺩ ﺍﺧﺘﺼﺎﺹ ﻣﻰﺩﻫﺪ .ﺩﺭ ﺍﻳﻦ ﺑﺎﺯﺍﺭ
ﺑﺰﺭگ ،ﺳـﻼﻣﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺑﻪﻃﻮﺭ ﻣﺴﺘﻘﻴﻢ ﺑﺎﺯﺍﺭ ﺳﻼﻣﺖ ﻭ ﺩﺭﻣﺎﻥ ﺭﺍ ﻫﺪﻑ ﻗﺮﺍﺭ
ﺳﺎﺭﺍ ﺭﺷﺎﺩﻯﺯﺍﺩﻩ ﺩﺍﺩﻩ ﻭ ﺑﺎ ﺍﺑﺰﺍﺭﻫﺎ ﻭ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﻣﺨﺘﻠﻒ ﺟﺎﻯ ﭘﺎﻯ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﺍﻳﻦ ﺣﻮﺯﻩ ﻣﺤﻜﻢ ﻛﺮﺩﻩ
trade@tejaratdaily.comﺍﺳﺖ .ﺑﺮﺍﺳﺎﺱ ﭘﻴﺶﺑﻴﻨﻰﻫﺎﻯ ﻛﺎﺭﺷﻨﺎﺳﺎﻥ ﻭ ﺻﺎﺣﺐﻧﻈﺮﺍﻥ ﺳﻼﻣﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ
ﻛـﻪ ﺍﻳﻦ ﺭﻭﺯﻫﺎ ﺩﺭ ﺑﺎﺯﺍﺭﻫﺎﻯ ﺍﺭﻭﭘﺎﻳﻰ ،ﺍﻣﺮﻳﻜﺎﻳﻰ ﻭ ﺷـﺮﻕ ﺁﺳـﻴﺎ ﺑﺎ ﻣﻮﺝ ﻣﺨﺎﻃﺒﺎﻥ
ﻣﻮﺍﺟﻪ ﺷـﺪﻩ ،ﺗﺎ 5ﺳﺎﻝ ﺁﻳﻨﺪﻩ ﺭﺷﺪ 15ﺩﺭﺻﺪﻯ ﺭﺍ ﺗﺠﺮﺑﻪ ﺧﻮﺍﻫﺪ ﻛﺮﺩ ﻭ ﻓﺮﻭﺷﻰ
308ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭﻯ ﺭﺍ ﭘﺸﺖﺳـﺮ ﺧﻮﺍﻫﺪ ﮔﺬﺍﺷـﺖ .ﺍﻳﻦ ﻳﻌﻨﻰ ﺗﻀﻤﻴﻦ 5ﺳـﺎﻝ ﺭﻗﺎﺑﺖ ﻧﻔﺴﮕﻴﺮ ﺩﺭ
ﺑﺎﺯﺍﺭﻫﺎﻯ ﻓﺮﻭﺵ ﻛﻪ ﻏﻮﻝﻫﺎﻯ ﻓﻨﺎﻭﺭﻯ ﺭﺍ ﺑﺮﺍﻯ ﮔﺎﻡ ﻧﻬﺎﺩﻥ ﺩﺭ ﺍﻳﻦ ﺣﻮﺯﻩ ﻭﺳﻮﺳﻪ ﻣﻰﻛﻨﺪ.
ﭘﻴﺶﺑﻴﻨﻰﻫﺎ ﺍﺯ ﺭﺷﺪ ﺑﺎﺯﺍﺭﻫﺎﻯ ﻓﻨﺎﻭﺭﻯ ﺗﺎ 5ﺳﺎﻝ ﺁﻳﻨﺪﻩ ﺧﺒﺮ ﻣﻰﺩﻫﺪ
ﺑﺎﺯﺍﺭ 308ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭﻯ ﺩﺭ ﺍﻧﺘﻈﺎﺭ ﺳﻼﻣﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ
ﺳﻼﻣﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﭘﺪﻳﺪﻩ ﺑﻪﻃﻮﺭ ﺗﻘﺮﻳﺒﻰ ﺗﺎﺯﻩﻧﻔﺴﻰ
ﺩﺭ ﺍﻧﺘﻈﺎﺭ ﺭﺷﺪ 15ﺩﺭﺻﺪﻯ
ﺍﺳــﺖ ﻛــﻪ ﺩﺭ ﺁﻥ ﺑﻪ ﻛﻤــﻚ ﺍﺑﺰﺍﺭﻫــﺎﻯ ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻰ ﻭ
ﺩﺭ ﻳﻚ ﺩﻫﻪ ﮔﺬﺷــﺘﻪ ﺻﻨﺎﻳﻊ ﺍﺯ ﺧﺮﺩﻩﻓﺮﻭﺷــﻰ ﮔﺮﻓﺘﻪ ﺗﺎ
ﻓﻨﺎﻭﺭﺍﻧــﻪ ﻣﻰﺗﻮﺍﻥ ﺭﺍﻫﻜﺎﺭﻫﺎﻳﻰ ﺑﺮﺍﻯ ﻛﻤﻚ ﺑﻪﺳــﻼﻣﺖ
ﺗﻮﻟﻴﺪ ،ﻫﻤﮕﻰ ﮔﺎﻣﻰ ﺑﻠﻨﺪ ﺭﻭﺑﻪﺟﻠﻮ ﺑﺮﺩﺍﺷﺘﻨﺪ .ﺩﺭ ﺍﻳﻦ ﻣﻴﺎﻥ
ﺍﻓــﺮﺍﺩ ﭘﻴــﺪﺍ ﻛــﺮﺩ .ﺍﻟﺒﺘــﻪ ﺩﺭ ﻣﻔﻬﻮﻣﻰ ﺩﻳﮕﺮ ﺳــﻼﻣﺖ
ﺳــﻼﻣﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﻫﻢ ﺑﻪﻋﻨﻮﺍﻥ ﻳﻚ ﺻﻨﻌﺖ ﺗﻮﺍﻧﺴﺖ ﺑﻪ
ﺍﻟﻜﺘﺮﻭﻧﻴــﻚ ﺑﻪ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺍﻃﻼﻋﺎﺕ ﻭ
ﺑﺎﺯﺍﺭ ﺧﻮﺩ ﻭﺳﻌﺖ ﺑﺒﺨﺸﺪ ﻭ ﺑﺎ ﻛﻤﻚ ﺍﺑﺰﺍﺭﻫﺎﻯ
ﻓﻨﺎﻭﺭﻯﻫــﺎﻯ ﺍﺭﺗﺒﺎﻃــﻰ ﺩﺭ ﻣﺮﺍﻗﺒــﺖ ﺍﺯ
ﺩﻳﺠﻴﺘﺎﻟﻰ ﺣﺮﻓﻰ ﺑﺮﺍﻯ ﮔﻔﺘﻦ ﺩﺍﺷــﺘﻪ ﺑﺎﺷﺪ.
ﺳﻼﻣﺖ ﺍﻓﺮﺍﺩ ﺍﺷﺎﺭﻩ ﺩﺍﺭﺩ.
ﭘﮋﻭﻫﺶﻫــﺎ ﻧﺸــﺎﻥ ﻣﻰﺩﻫــﺪ ﻓﻨﺎﻭﺭﻯﻫــﺎﻯ
ﺍﻳــﻦ ﭘﺪﻳﺪﻩ ﻛﻪ ﻋﻤﺮ ﺁﻥ ﺑﻪ 18ﺳــﺎﻝ
ﺩﻳﺠﻴﺘﺎﻟﻰ ﺗﺎ 5ﺳــﺎﻝ ﺁﻳﻨﺪﻩ ﺑﺎ ﺭﺷــﺪ ﺑﻬﺘﺮﻯ
ﻣﻰﺭﺳــﺪ ،ﺑﺎﻭﺟﻮﺩ ﻋﻤﺮ ﻛﻮﺗﺎﻫﺶ ،ﺗﻌﺎﺑﻴﺮ ﺍﺭﻭﭘﺎ ،ﺍﻣﺮﻳﻜﺎﻯ
ﻣﻮﺍﺟــﻪ ﺧﻮﺍﻫﻨﺪ ﺷــﺪ .ﺍﻳﻦ ﻣﻮﺿــﻮﻉ ﺩﺭﺑﺎﺭﻩ
ﮔﻮﻧﺎﮔﻮﻧﻰ ﺩﺭﺑﺎﺭﻩﺍﺵ ﻭﺟﻮﺩ ﺩﺍﺭﺩ.
ﺳــﻼﻣﺖ ﺍﻟﻜﺘﺮﻭﻧﻴــﻚ ﻧﻴــﺰ ﺻﺎﺩﻕ ﺍﺳــﺖ ﻭ
ﺷﻤﺎﻟﻰ ﻭ ﺁﺳﻴﺎﻯ
)1384
ﺩﺭ ﺳــﺎﻝ 2005ﻣﻴــﻼﺩﻯ
ﺑﻪ ﻟﻄﻒ ﺗﻮﺳــﻌﻪ ﺑﺮﻧﺎﻣﻪﻫــﺎﻯ ﻣﻮﺑﺎﻳﻠﻰ ﺑﺮﺍﻯ
ﺷﺮﻗﻰ ﺍﺯ
ﺷﻤﺴﻰ( 51 ،ﺗﻌﺮﻳﻒ ﻣﺘﻔﺎﻭﺕ ﺍﺯ ﺳﻼﻣﺖ
ﺑﻴﻤــﺎﺭﺍﻥ ،ﻣﻰﺗــﻮﺍﻥ ﺍﻳــﻦ ﺣــﻮﺯﻩ ﺭﺍ ﻳﻜﻰ ﺍﺯ
ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﻋﻨﻮﺍﻥ ﺷــﺪ؛ ﺗﻌﺎﺭﻳﻔﻰ ﻛﻪ ﺍﺯ ﻣﻨﺎﻃﻘﻰ ﻫﺴﺘﻨﺪ ﺣﻮﺯﻩﻫﺎﻯ ﻛﻠﻴﺪﻯ ﺩﺭ ﺑﺎﺯﺍﺭ ﻓﻨﺎﻭﺭﻯ ﺩﺍﻧﺴﺖ.
ﮔﺴــﺘﺮﺩﮔﻰ ﺍﻳﻦ ﺣﻮﺯﻩ ﻧﺎﺷــﻰ ﻣﻰﺷﻮﺩ.
ﻛﻪ ﺑﻴﺸﺘﺮﻳﻦ
ﺍﮔﺮ ﻗﺮﺍﺭ ﺑﺎﺷــﺪ ﻧﮕﺎﻫﻰ ﺑﻪ ﺑﺎﺯﺍﺭ ﺍﻳﻦ ﺣﻮﺯﻩ
ﺳــﻼﻣﺖ
ﺑﺮﺧﻰ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﻣﻌﺘﻘﺪﻧﺪ
ﺑﻴﻨﺪﺍﺯﻳﻢ ﺑﺎﻳﺪ ﺑﻪ ﺍﻳﻦ ﻧﻜﺘﻪ ﺍﺷــﺎﺭﻩﻛﻨﻴﻢ ﻛﻪ
ﺣﺠﻢ ﻓﺮﻭﺵ
ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﻣﺘﻌﺎﺭﻑ ﺑﺎ ﻓﻨﺎﻭﺭﻯ ﺳــﻼﻣﺖ
ﺍﻳﻦ ﺑﺎﺯﺍﺭ ﺑﺴﺘﻪ ﺑﻪ ﭼﮕﻮﻧﮕﻰ ﺗﻌﺮﻳﻒ ﺳﻼﻣﺖ
ﺭﺍ ﺩﺭ ﺣﻮﺯﻩ
ﺍﺳــﺖ ﻭ ﺑــﻪ ﻓﺮﺁﻳﻨﺪﻫــﺎﻯ ﺩﻳﺠﻴﺘﺎﻟﻰ ﻳﺎ
ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺩﺭ ﻫﺮ ﻣﻨﻄﻘﻪ ﺍﺯ ﺣﺠﻢ ﻣﺘﻔﺎﻭﺗﻰ
ﺳﻼﻣﺖ
ﺍﻟﻜﺘﺮﻭﻧﻴﻜــﻰ ﻣﺮﺗﺒﻂ ﺑﺎ ﺣﻮﺯﻩ ﺳــﻼﻣﺖ
ﺑﺮﺧﻮﺭﺩﺍﺭ ﺍﺳــﺖ .ﺑﺎﺍﻳﻦﺣﺎﻝ ﺣﺠﻢ ﺍﻳﻦ ﺑﺎﺯﺍﺭ
ﻣﺮﺑﻮﻁ ﻣﻰﺷﻮﺩ.
ﺍﻟﻜﺘﺮﻭﻧﻴﻚ
ﺩﺭ ﺳــﺎﻝ 2015ﻣﻴﻼﺩﻯ ) 1393ﺷﻤﺴﻰ(
ﺳــﻼﻣﺖ
ﺑﺮﺧــﻰ
ﺩﻳﮕــﺮ
ﺍﺯ ﺳــﻮﻯ
ﺑﻪ 160ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ ﺭﺳــﻴﺪ ،ﺍﻳﻦ ﺩﺭ ﺣﺎﻟﻰ
ﺗﺠﺮﺑﻪ ﻛﺮﺩﻩﺍﻧﺪ
ﺍﻟﻜﺘﺮﻭﻧﻴــﻚ ﺭﺍ ﺩﺭ ﺑﺮﻧﺎﻣﻪﻫــﺎﻯ ﻣﺮﺍﻗﺒﺘﻰ
ﺍﺳﺖ ﻛﻪ ﺗﺎ 5ﺳﺎﻝ ﭘﻴﺶ ﺣﺠﻢ ﺍﻳﻦ ﺑﺎﺯﺍﺭ 96
ﺁﻧﻼﻳﻦ ﺧﻼﺻﻪ ﻣﻰﻛﻨﻨﺪ ،ﺯﻳﺮﺍ ﺍﻳﻦ ﺭﻭﺯﻫﺎ
ﻣﻴﻠﻴــﺎﺭﺩ ﺩﻻﺭ ﺑﻮﺩ .ﺍﻳﻦ ﻣﻮﺿــﻮﻉ ﺑﻴﺎﻧﮕﺮ ﺁﻥ
ﺑﻪ ﻟﻄﻒ ﺗﻮﺳــﻌﻪ ﻧﺮﻡﺍﻓﺰﺍﺭﻫــﺎ ﻭ ﺍﻓﺰﺍﻳﺶ
ﺍﺳــﺖ ﻛﻪ ﺑﺎﺯﺍﺭ ﺟﻬﺎﻧﻰ ﺳﻼﻣﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ
ﺍﺭﺗﺒﺎﻁ ﺍﺑﺰﺍﺭﻫﺎﻯ ﺳــﻼﻣﺘﻰ ﺑﺎ ﮔﻮﺷﻰﻫﺎﻯ
ﺩﺭ ﺳــﺎﻝﻫﺎﻯ ﮔﺬﺷــﺘﻪ ﺑﺎ ﺭﺷــﺪ ﺭﻭﺯﺍﻓﺰﻭﻥ
ﺗﻠﻔﻦ ﻫﻤﺮﺍﻩ ﻫﻮﺷــﻤﻨﺪ ،ﺗﺠﻬﻴﺰﺍﺕ ﻭ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﺳﻼﻣﺖ
ﻣﻮﺍﺟﻪ ﺷــﺪﻩ ﺍﺳــﺖ .ﺍﺭﻭﭘﺎ ،ﺍﻣﺮﻳﻜﺎﻯ ﺷــﻤﺎﻟﻰ ﻭ ﺁﺳﻴﺎﻯ
ﺁﻧﻼﻳﻦ ﮔﺴﺘﺮﺵ ﭼﺸﻤﮕﻴﺮﻯ ﺩﺍﺷﺘﻪ ﺍﺳﺖ.
ﺷﺮﻗﻰ ﺍﺯ ﻣﻨﺎﻃﻘﻰ ﻫﺴﺘﻨﺪ ﻛﻪ ﺑﻴﺸﺘﺮﻳﻦ ﺣﺠﻢ ﻓﺮﻭﺵ ﺭﺍ
ﺷﻤﺴــﻰ(
)1390
ﺍﺯ ﺍﺑﺘﺪﺍﻯ ﺳــﺎﻝ 2011ﻣﻴﻼﺩﻯ
ﺩﺭ ﺣﻮﺯﻩ ﺳﻼﻣﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺗﺠﺮﺑﻪ ﻛﺮﺩﻩﺍﻧﺪ ﻭ ﺑﺎ ﻧﮕﺎﻫﻰ
ﺍﻣﻨﻴﺖ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﺳﻼﻣﺖ ﺍﻓﺰﺍﻳﺶ ﻳﺎﻓﺖ ﻭ ﺭﺍﻩﺣﻞﻫﺎﻯ
ﺑﻪ ﺣﺠــﻢ ﻓﺮﻭﺵ ﺁﻧﺎﻥ ﻣﻰﺗﻮﺍﻥ ﭘﻴﺶﺑﻴﻨﻰ ﻛﺮﺩ ﺑﺎ ﺁﻫﻨﮓ
ﺗﺎﺯﻩﺗﺮﻯ ﺑﺮﺍﻯ ﺗﻮﺳﻌﻪ ﺳــﻼﻣﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﭘﻴﺶ ﺭﻭﻯ
ﺭﺷــﺪ 15ﺩﺭﺻﺪﻯ ،ﺣﺠﻢ ﺑﺎﺯﺍﺭ ﺳﻼﻣﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺗﺎ 5
ﻓﻌﺎﻻﻥ ﺍﻳﻦ ﺣﻮﺯﻩ ﮔﺴﺘﺮﺩﻩ ﺷﺪ.
ﺳﺎﻝ ﺁﻳﻨﺪﻩ ﺑﻪ 308ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ ﺧﻮﺍﻫﺪ ﺭﺳﻴﺪ.
ﻓﺮﻭﺵ ﮔﺠﺖﻫﺎﻳﻰ ﺑﺮﺍﻯ ﺗﻘﻠﺐ
ﻓﺮﻭﺵ ﮔﺠﺖﻫــﺎﻯ ﻭﻳﮋﻩ ﺗﻘﻠﺐ ﺩﺭ ﺍﻣﺘﺤﺎﻧــﺎﺕ ﻣﻨﺠﺮ ﺑﻪ
ﺍﻋﺘﺮﺍﺽ ﻣﻘﺎﻣﺎﺕ ﺁﻣﻮﺯﺷﻰ ﺩﺭ ﺍﻧﮕﻠﻴﺲ ﺷﺪﻩ ﺍﺳﺖ.
ﺑﻪ ﮔــﺰﺍﺭﺵ ﻣﻬﺮ ،ﭘﻴﺸــﺮﻓﺖ ﻓﻨــﺎﻭﺭﻯ ﻣﺎﻧﻨﺪ ﺷﻤﺸــﻴﺮ
ﺩﻭﻟﺒــﻪﺍﻯ ﺍﺳــﺖ ﻛﻪ ﻧﺸــﺎﻥ ﻣﻰﺩﻫــﺪ ﻫﻤﻴﺸــﻪ ﺍﺯ ﺁﻥ ﺩﺭ
ﮔﺴﺘﺮﺵ ﺩﺍﻧﺶ ﺑﺸﺮ ﺍﺳــﺘﻔﺎﺩﻩ ﻧﻤﻰﺷﻮﺩ .ﮔﺴﺘﺮﺵ ﻓﺮﻭﺵ
ﮔﺠﺖﻫﺎﻳــﻰ ﻛﻪ ﺑﺮﺍﻯ ﺗﻘﻠﺐ ﺩﺭ ﺍﻣﺘﺤﺎﻧﺎﺕ ﺑﻪ ﻛﺎﺭ ﻣﻰﺭﻭﻧﺪ،
ﻧﻤﻮﻧﻪﺍﻯ ﺍﺯ ﺍﻳﻦ ﺍﻣﺮ ﺍﺳﺖ .ﺍﻳﻦ ﺭﻭﻧﺪ ﺗﺎ ﺁﻧﺠﺎ ﭘﻴﺶ ﺭﻓﺘﻪ ﻛﻪ
ﻣﻨﺠﺮ ﺑﻪ ﺍﻋﺘﺮﺍﺽ ﻧﻴﻞ ﻛﺎﺭﻣﺎﻳﻜﻞ ،ﻣﺪﻳﺮ ﻛﻤﻴﺘﻪ ﺁﻣﻮﺯﺵ ﺩﺭ
ﺍﻧﮕﻠﻴﺲ ﺷﺪﻩ ﺍﺳﺖ.
ﺑﺮﺍﺳــﺎﺱ ﺷــﻮﺍﻫﺪ ﺩﺍﻧﺶﺁﻣﻮﺯﺍﻥ ﻭ ﺩﺍﻧﺸﺠﻮﻳﺎﻥ ﻣﺘﻘﻠﺐ ﺑﺎ
ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺩﺳﺘﮕﺎﻩﻫﺎﻯ ﺷــﻨﻮﺩ ﻛﻮﭼﻜﻰ ﻛﻪ ﺩﺭ ﻭﺏﺳﺎﻳﺖ
ﺁﻣــﺎﺯﻭﻥ ﻓﺮﻭﺧﺘﻪ ﻣﻰﺷــﻮﺩ ﻭ ﻓﻘﻂ 50ﭘﻮﻧــﺪ ﻗﻴﻤﺖ ﺩﺍﺭﺩ،
ﺩﺭ ﺍﻣﺘﺤﺎﻧــﺎﺕ ﺗﻘﻠــﺐ ﻣﻰﻛﻨﻨــﺪ .ﻛﺎﻓــﻰ ﺍﺳــﺖ ﻓﺮﺩ ﻳﻚ
ﺍﺯ ﺍﺑﺰﺍﺭ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺗﺎ ﺍﭘﻠﻴﻜﻴﺸﻦ ﺩﺭﻣﺎﻧﻰ
ﺍﻣﺮﻭﺯﻩ ﺍﺑﺰﺍﺭﻫﺎ ﻭ ﺍﭘﻠﻴﻜﻴﺸــﻦﻫﺎﻯ ﺯﻳــﺎﺩﻯ ﻭﺟﻮﺩ ﺩﺍﺭﻧﺪ ﻛﻪ
ﺩﺭ ﺩﺳﺘﻪ ﻣﺤﺼﻮﻻﺕ ﺳــﻼﻣﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺟﺎﻯ ﻣﻰﮔﻴﺮﻧﺪ.
ﭘﺮﻭﻧــﺪﻩ ﺳــﻼﻣﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﻭ ﭘﺮﻭﻧﺪﻩ ﺩﺭﻣــﺎﻥ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ
ﺩﻭ ﺍﺑﺰﺍﺭﻯ ﺍﺳــﺖ ﻛﻪ ﺑــﺎ ﺛﺒﺖ ﺍﻃﻼﻋﺎﺕ ﺑﻴﻤــﺎﺭﺍﻥ ﺑﻪﺻﻮﺭﺕ
ﺍﻟﻜﺘﺮﻭﻧﻴﻜــﻰ ﺍﻳﻦ ﺍﻃﻼﻋــﺎﺕ ﺭﺍ ﺩﺭ ﻗﺎﻟﺐ ﻛﺘﺎﺏ ﻭ ﻋﻜﺲﻫﺎﻯ
ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺁﺭﺷــﻴﻮ ﻣﻰﻛﻨﺪ ﺗﺎ ﺩﺭ ﻣﻮﺍﻗﻊ ﺑﺤﺮﺍﻧﻰ ﺑﺘﻮﺍﻥ ﺍﺯ ﺁﻥ
ﺍﺳــﺘﻔﺎﺩﻩ ﻛﺮﺩ .ﻋﻼﻭﻩ ﺑﺮﺍﻳﻦ ﻧﻈﺎﻡ ﭘﺰﺷــﻜﻰ ﺍﺯ ﺭﺍﻩ ﺩﻭﺭ ﻧﻮﻋﻰ
ﺩﻳﮕﺮ ﺍﺯ ﺳــﻼﻣﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺍﺳﺖ ﻛﻪ ﺑﻪ ﻛﻤﻚ ﺁﻥ ﻣﻰﺗﻮﺍﻥ
ﺑﺎ ﺻﺮﻑ ﻫﺰﻳﻨﻪﺍﻯ ﻛﻤﺘﺮ ﺑﻪ ﺍﻫﺪﺍﻑ ﻣﻬﻢ ﺩﺳﺖﻳﺎﻓﺖ .ﺩﺭ ﻣﻴﺎﻥ
ﺍﻳﻦ ﻃﺮﺡﻫﺎﻯ ﭘﻴﭽﻴﺪﻩ ﻛﻪ ﺑﻴﺸــﺘﺮ ﺑﻪ ﻛﺎﺭ ﭘﺰﺷﻜﺎﻥ ﻣﻰﺁﻳﺪ،
ﻫﺰﺍﺭﺍﻥ ﺳﺎﻳﺖ ﻭ ﺍﭘﻠﻴﻜﻴﺸﻦ ﺳﻼﻣﺖ ﻣﻮﺑﺎﻳﻠﻰ ﻧﻴﺰ ﭘﺎ ﺑﻪ ﻋﺮﺻﻪ
ﺭﻗﺎﺑﺖ ﮔﺬﺍﺷــﺘﻨﺪ ﺗــﺎ ﺍﺯ ﻣﺮﺩﻡ ﻋﺎﺩﻯ ﺟﺎﻣﻌﻪ ﻧﻴﺰ ﻣﺸــﺘﺮﻳﺎﻥ
ﻭﻓــﺎﺩﺍﺭﻯ ﺑﺮﺍﻯ ﺍﻳﻦ ﺣﻮﺯﻩ ﺑﺴــﺎﺯﻧﺪ .ﺑﻬﺘﺮﻳﻦ ﻭﻳﮋﮔﻰ ﻓﻨﺎﻭﺭﻯ
ﺳــﻼﻣﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺁﻥ ﺍﺳﺖ ﻛﻪ ﺑﺎ ﺩﺭﺻﺪ ﺧﻄﺎﻯ ﻛﻤﺘﺮﻯ
ﺩﺳﺖﺑﻪﮔﺮﻳﺒﺎﻥ ﺍﺳــﺖ ﻭ ﻣﻰﺗﻮﺍﻧﺪ ﺑﺎ ﺭﺍﻫﻜﺎﺭﻫﺎﻯ ﺩﺭﺳﺖ ﺩﺭ
ﻣﻮﺍﻗﻊ ﺑﺤﺮﺍﻥ ،ﻓﻀﺎﻯ ﺩﺭﻣﺎﻧﻰ ﺭﺍ ﺑﻪﻛﻠﻰ ﺩﮔﺮﮔﻮﻥ ﻛﻨﺪ.
ﺩﺭ ﺍﻳــﻦ ﻣﻴﺎﻥ ﻋﻮﺍﻣﻠﻰ ﻣﺎﻧﻨﺪ ﺍﻓﺰﺍﻳﺶ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺗﺒﻠﺖ،
ﮔﻮﺷﻰﻫﺎﻯ ﻫﻮﺷﻤﻨﺪ ﻭ ﻟﭗﺗﺎپﻫﺎ ﺑﻪ ﺭﺷﺪ ﺳﺮﻳﻊﺗﺮ ﺍﻳﻦ ﺑﺎﺯﺍﺭ
ﻛﻤﻚ ﺯﻳﺎﺩﻯ ﻛﺮﺩ .ﺍﻣﺎ ﺩﺭ ﺁﻥﺳــﻮﻯ ﻣﺎﺟﺮﺍ ﻧﮕﺮﺍﻧﻰ ﺍﺯ ﺍﻧﺘﺸﺎﺭ
ﺍﻃﻼﻋﺎﺕ ﺑﻴﻤــﺎﺭﺍﻥ ﺩﺭ ﭘﺮﻭﻧﺪﻩﻫﺎﻯ ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻰ ﻣﻰﺗﻮﺍﻧﺪ ﺑﻪ
ﻋﺎﻣﻠﻰ ﺑﺮﺍﻯ ﻛﺎﻫﺶ ﺳــﺮﻋﺖ ﺭﺷﺪ ﺍﻳﻦ ﺣﻮﺯﻩ ﺩﺭ ﺳﺎﻝﻫﺎﻯ
ﺁﻳﻨﺪﻩ ﺗﺒﺪﻳﻞ ﺷــﻮﺩ .ﺑﺎﺯﺍﺭ ﺩﺍﻍ ﺳــﻼﻣﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺑﺎﻋﺚ
ﺷــﺪ ﻏﻮﻝﻫﺎﻯ ﻓﻨﺎﻭﺭﻯ ﻫﻢ ﭘﺎ ﺑﻪ ﻋﺮﺻﻪ ﺭﻗﺎﺑﺖ ﺑﮕﺬﺍﺭﻧﺪ ﻭ ﺑﻪ
ﺩﻧﺒﺎﻝ ﺗﺼﺎﺣﺐ ﺳــﻬﻤﻰ ﺍﺯ ﺑﺎﺯﺍﺭ ﺳــﻌﻰ ﺩﺭ ﺍﺭﺍﺋﻪ ﻣﺤﺼﻮﻻﺕ
ﺗﺎﺯﻩ ﻛﻨﻨﺪ .ﺍﻳﻦ ﺭﻭﺯﻫﺎ ﺑﺴﻴﺎﺭﻯ ﺍﺯ ﻣﺤﺼﻮﻻﺕ ﻓﻨﺎﻭﺭﺍﻧﻪ ﺣﻮﺯﻩ
ﺳﻼﻣﺖ ،ﻋﻼﻭﻩ ﺑﺮ ﺩﺭﻣﺎﻥ ﺑﻪ ﺩﻧﺒﺎﻝ ﺭﺍﻩﻫﺎﻳﻰ ﺑﺮﺍﻯ ﭘﻴﺸﮕﻴﺮﻯ
ﺍﺯ ﺑﻴﻤﺎﺭﻯ ﺩﺭ ﺍﻓﺮﺍﺩ ﻫﺴــﺘﻨﺪ؛ ﺩﺳــﺘﺒﻨﺪﻫﺎﻯ ﺳــﻼﻣﺘﻰ ﻛﻪ
ﺍﺯ ﺳــﻮﻯ ﺷــﺮﻛﺖﻫﺎﻯ ﻣﺨﺘﻠــﻒ ﻛــﺮﻩﺍﻯ ﻭ ﺍﻣﺮﻳﻜﺎﻳﻰ ﺑﻪ
ﺳــﻤﺖ ﺑﺎﺯﺍﺭﻫﺎﻯ ﺩﻳﺠﻴﺘﺎﻝ ﺳﺮﺍﺯﻳﺮ ﻣﻰﺷــﻮﺩ ﺍﺯﺟﻤﻠﻪ ﺍﻳﻦ
ﺗﻼﺵﻫﺎﺳــﺖ .ﻫﺮﭼﻨﺪ ﺑﺎﺯﺍﺭ ﺍﻳﻦ ﻣﺤﺼﻮﻻﺕ ﺩﺭ ﻛﺸﻮﺭﻫﺎﻯ
ﭘﻴﺸﺮﻓﺘﻪ ﻧﺴﺒﺖ ﺑﻪ ﺳﺎﻳﺮ ﺑﺨﺶﻫﺎﻯ ﺟﻬﺎﻥ ﺩﺍﻍﺗﺮ ﺍﺳﺖ ،ﺍﻣﺎ
ﺑﻪﻣﺮﻭﺭ ﺗﻮﺍﻧﺴﺘﻪ ﺩﺭ ﻣﻨﺎﻃﻖ ﺩﻳﮕﺮ ﻧﻴﺰ ﺭﻭﻧﻖ ﺑﮕﻴﺮﺩ.
ﻓﻨﺎﻭﺭﻯ ﺑﻪ ﻛﻤﻚ ﺩﻳﺎﺑﺘﻰﻫﺎ ﺁﻣﺪ
ﺩﺭ ﺑــﺎﺯﺍﺭ ﺩﺍﻍ ﺭﻗﺎﺑﺖ ﻣﻴﺎﻥ ﻏﻮﻝﻫﺎﻯ ﻓﻨــﺎﻭﺭﻯ ،ﺍﭘﻞ ﻳﻜﻰ
ﺍﺯ ﺷــﺮﻛﺖﻫﺎﻯ ﺷﻨﺎﺧﺘﻪﺷــﺪﻩﺍﻯ ﺍﺳــﺖ ﻛﻪ ﺳــﻌﻰ ﺩﺍﺭﺩ
ﺩﺭ ﺩﻧﻴﺎﻯ ﺳــﻼﻣﺖ ﺟﺎﻳــﻰ ﺑﺮﺍﻯ ﺧﻮﺩ ﺑﺎﺯ ﻛﻨــﺪ ،ﺑﻪ ﻫﻤﻴﻦ
ﺩﻟﻴﻞ ﺳــﺎﻝﻫﺎ ﺍﺳــﺖ ﻃﺮﺡﻫﺎﻳﻰ ﺍﺯﺟﻤﻠﻪ ﻃﺮﺡﻫﺎﻯ ﺩﺭﻣﺎﻧﻰ
ﺑــﺮﺍﻯ ﻣﺒﺘﻼﻳﺎﻥ ﺑﻪ ﺩﻳﺎﺑــﺖ ﺭﺍ ﺩﻧﺒﺎﻝ ﻣﻰﻛﻨــﺪ .ﺍﭘﻞ ﺑﻪ ﺍﻳﻦ
ﻣﻨﻈﻮﺭ ﮔﺮﻭﻫﻰ ﺍﺯ ﻣﻬﻨﺪﺳــﺎﻥ ﺑﻴﻮﭘﺰﺷﻜﻰ ﺭﺍ ﺍﺯ ﺷﺮﻛﺖﻫﺎﻯ
ﻣﺨﺘﻠــﻒ ﺑﻪ ﻛﺎﺭ ﮔﺮﻓﺘﻪ ﺗﺎ ﺑﺎ ﻫﻤﻜﺎﺭﻯ ﻳﻜﺪﻳﮕﺮ ﺍﻳﻦ ﻣﺤﺼﻮﻝ
ﺭﺍ ﺗﻮﻟﻴــﺪ ﻛﻨﻨــﺪ .ﺍﭘﻞ ﺩﺭ ﺳــﺎﻝ 2010ﻣﻴــﻼﺩﻯ )1389
ﺷﻤﺴــﻰ( ﺷــﺮﻛﺘﻰ ﺑﻪ ﻧﺎﻡ Corﺭﺍ ﺧﺮﻳﺪﺍﺭﻯ ﻛﺮﺩ ﻭ Cor
ﺍﺯ 5ﺳــﺎﻝ ﭘﻴﺶ ﺑﻪﻃﻮﺭﺟــﺪﻯ ﺩﺭ ﺗﻼﺵ ﺑﺮﺍﻯ ﻳﺎﻓﺘﻦ ﺭﺍﻫﻰ
ﺑﺮﺍﻯ ﻛﻨﺘﺮﻝ ﻣﻴﺰﺍﻥ ﻗﻨﺪ ﺧﻮﻥ ﺍﺯ ﻃﺮﻳﻖ ﺍﺑﺰﺍﺭﻯ ﻣﺎﻧﻨﺪ ﺳﺎﻋﺖ
ﺍﭘﻞ ﺑﺪﻭﻥ ﻧﻴﺎﺯ ﺑﻪ ﻓﺮﻭﻛﺮﺩﻥ ﺳــﻮﺯﻥ ﺑﻪ ﻧﻮﻙ ﺍﻧﮕﺸــﺖ ﺑﻮﺩﻩ
ﺍﺳــﺖ .ﻣﺒﺘﻼﻳــﺎﻥ ﺑﻪ ﺩﻳﺎﺑــﺖ ﻣﺠﺒﻮﺭﻧﺪ ﺣﺪﺍﻗــﻞ ﺭﻭﺯﻯ 4
ﺑﺎﺭ ﺍﺯ ﺳــﻮﺯﻥ ﺑﺮﺍﻯ ﺍﻧﺪﺍﺯﻩﮔﻴﺮﻯ ﺳــﻄﺢ ﻗﻨﺪ ﺧﻮﻥ ﺍﺳﺘﻔﺎﺩﻩ
ﻛﻨﻨﺪ ﺗــﺎ ﺍﺯ ﻭﻗﻮﻉ ﻫﺮﮔﻮﻧﻪ ﺧﻄﺮﻯ ﺟﻠﻮﮔﻴــﺮﻯ ﻛﻨﻨﺪ ،ﺍﻣﺎ ﺑﺎ
ﺍﻳﻦ ﺭﻭﺵ ﻣﻰﺗﻮﺍﻥ ﻟﺤﻈﻪﺑﻪﻟﺤﻈﻪ ﺍﺯ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﻣﻄﻠﻊ ﺷﺪ
ﻭ ﺩﺭ ﺻــﻮﺭﺕ ﻟﺰﻭﻡ ﻣﺮﺍﻗﺒﺖﻫﺎﻯ ﭘﺰﺷــﻜﻰ ﻻﺯﻡ ﺭﺍ ﻫﻢ ﺍﻧﺠﺎﻡ
ﺩﺍﺩ .ﺑــﺎﺯﺍﺭ ﺗﻮﻟﻴــﺪ ﺍﺑﺰﺍﺭ ﻛﻨﺘﺮﻝ ﺳــﻄﺢ ﻗﻨﺪ ﺧــﻮﻥ ﻳﻜﻰ ﺍﺯ
ﺑﺎﺯﺍﺭﻫﺎﻯ ﭘﺮﺭﻭﻧﻖ ﺳــﻼﻣﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺍﺳﺖ ﻛﻪ ﺍﺭﺯﺵ ﺁﻥ
ﺍﺯ 12ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ ﺩﺭ ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ ﺑﻪ 17ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ
ﺩﺭ ﺳﺎﻝ 2021ﻣﻴﻼﺩﻯ ) 1400ﺷﻤﺴﻰ( ﺧﻮﺍﻫﺪ ﺭﺳﻴﺪ ،ﺑﺮ
ﻫﻤﻴﻦ ﺍﺳﺎﺱ ﻣﺴﻠﻢ ﺍﺳﺖ ﻛﻪ ﻋﺮﺿﻪ ﻣﺤﺼﻮﻻﺕ ﭘﻴﺸﺮﻓﺘﻪﺍﻯ
ﺍﺯ ﻧﻮﻉ ﻃﺮﺡﻫﺎﻯ ﺍﭘﻞ ﺩﺭ ﺍﻳﻦ ﺑﺎﺯﺍﺭ ﺑﺎ ﺍﺳﺘﻘﺒﺎﻝ ﻣﻮﺍﺟﻪ ﺷﻮﺩ.
ﻣﻨﺒﻊ:
Innovatemedtec
Transparencymarketresearch
ﺁﻣﺎﺯﻭﻥ ﻓﻨﺎﻭﺭﻯ ﺍﻟﻜﺴﺎ ﺭﺍ ﺩﺭ ﺩﺳﺘﺮﺱ ﺩﻳﮕﺮﺍﻥ ﻗﺮﺍﺭ ﻣﻰﺩﻫﺪ
ﻫﺪﻓــﻮﻥ ﺑﻰﺳــﻴﻢ ﺭﺍ ﺩﺭ ﮔﻮﺵ ﺧﻮﺩ ﻗﺮﺍﺭ ﺩﻫــﺪ ﻭ ﺁﻥ ﺭﺍ ﺑﻪ
ﺗﻠﻔــﻦ ﻫﻤﺮﺍﻩ ﻳﺎ ﺩﺳــﺘﮕﺎﻩ MP3Playerﻣﺘﺼﻞ ﻛﻨﺪ ﺗﺎ
ﺑﺘﻮﺍﻧﺪ ﭘﺎﺳــﺦ ﺑﺮﺧﻰ ﺍﺯ ﭘﺮﺳــﺶﻫﺎﻯ ﺍﻣﺘﺤﺎﻧﻰ ﺭﺍ ﻳﺎﺩﺁﻭﺭﻯ
ﻛﻨــﺪ .ﺍﻣﺎ ﮔﺠﺖﻫﺎﻯ ﺗﻘﻠﺐ ﺩﺭ ﺍﻣﺘﺤــﺎﻥ ﻓﻘﻂ ﺑﻪ ﺍﻳﻦ ﻣﻮﺭﺩ
ﻣﺤﺪﻭﺩ ﻧﻤﻰﺷﻮﺩ .ﺩﺭ ﻭﺏﺳــﺎﻳﺖﻫﺎﻳﻰ ﻣﺎﻧﻨﺪ »ﺁﻣﺎﺯﻭﻥ« ﻭ
»ﺍﻯﺑﻰ« ﻃﻴﻒ ﻭﺳــﻴﻌﻰ ﺍﺯ ﻛﺎﻻﻫﺎﻯ ﻓﻨــﺎﻭﺭﻯ ﺑﺮﺍﻯ ﺗﻘﻠﺐ
ﺩﺭ ﺍﻣﺘﺤﺎﻧﺎﺕ ﻓﺮﻭﺧﺘﻪ ﻣﻰﺷــﻮﺩ ،ﻣﺎﻧﻨﺪ ﻣﺎﺷﻴﻦﺣﺴﺎﺑﻰ ﻛﻪ
ﺩﺭ ﺻﻔﺤﻪﻧﻤﺎﻳﺶ ﺁﻥ ﻳﺎﺩﺩﺍﺷــﺖﻫﺎﻳﻰ ﺑﺮﺍﻯ ﻓﺮﺩ ﻧﺸﺎﻥ ﺩﺍﺩﻩ
ﻣﻰﺷﻮﺩ.
ﺍﻳــﻦ ﻛﺎﻻ ﺩﺭ ﺁﻣــﺎﺯﻭﻥ ﺑﻪ ﻗﻴﻤﺖ 35/99ﭘﻮﻧــﺪ ﻭ ﺑﻪ ﻧﺎﻡ
»ﻣﺎﺷﻴﻦﺣﺴــﺎﺏ ﺗﻘﻠــﺐ« ﻓﺮﻭﺧﺘــﻪ ﻣﻰﺷــﻮﺩ .ﻛﺎﺭﻣﺎﻳﻜﻞ
ﺧﻮﺍﻫــﺎﻥ ﺍﻗﺪﺍﻡ ﺭﺳــﻤﻰ ﺩﻭﻟﺖ ﺑﺮﺍﻯ ﻣﺒــﺎﺭﺯﻩ ﺑﺎ ﮔﺠﺖﻫﺎﻯ
ﺗﻘﻠﺐ ﺩﺭ ﺍﻣﺘﺤﺎﻥ ﺷﺪﻩ ﺍﺳﺖ.
ﺍﻟﻜﺴــﺎ ﺩﺭ ﻳﻚ ﺳــﺎﻝ ﮔﺬﺷﺘﻪ ﺳــﺮﻭﺻﺪﺍﻯ ﺑﺴﻴﺎﺭﻯ ﺑﻪ
ﭘﺎ ﻛﺮﺩ ﻭ ﺣﺎﻻ ﺗﻮﺳــﻌﻪﺩﻫﻨﺪﮔﺎﻥ ﺍﭘﻠﻴﻜﻴﺸــﻦ ﻭ ﻧﺮﻡﺍﻓﺰﺍﺭﻫﺎ
ﻣﻰﺗﻮﺍﻧﻨﺪ ﺍﺯ ﻓﻨﺎﻭﺭﻯ ﺁﻥ ﺑﺮﺍﻯ ﺍﺿﺎﻓﻪ ﻛﺮﺩﻥ ﻛﻨﺘﺮﻝ ﺻﻮﺗﻰ
ﺑﻪ ﻣﺤﺼﻮﻻﺕ ﺧﻮﺩ ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﻨﺪ.
ﺑــﻪ ﮔﺰﺍﺭﺵ ﺯﻭﻣﻴﺖ ،ﺳﺮﻭﻳﺴــﻰ ﻛﻪ ﺑﺎ ﻋﻨــﻮﺍﻥ »ﻟ ِﻜﺲ«
ﺷــﻨﺎﺧﺘﻪ ﻣﻰﺷــﻮﺩ ،ﺑﻪ ﮔﻔﺘﻪ ﺭﻭﻳﺘﺮﺯ ﻗﺮﺍﺭ ﺍﺳــﺖ ﺑﺎﺯﻳﻜﻦ
ﺷﻤﺎﺭﻩ ﻳﻚ ﺭﺍﻳﺎﻧﺶ ﻓﺮﺍﻣﻴﻦ ﺻﻮﺗﻰ ﺩﺭ ﺁﻳﻨﺪﻩ ﻧﺰﺩﻳﻚ ﺑﺎﺷﺪ.
ﻭﺭﻧــﺮ ﻭﻭﮔِﻠﺲ ،ﻣﺪﻳﺮ ﺍﺭﺷــﺪ ﻓﻨﺎﻭﺭﻯﻫﺎﻯ ﺁﻣﺎﺯﻭﻥ ﻣﻰﮔﻮﻳﺪ
ﻟﻜــﺲ ﻣﻰﺗﻮﺍﻧــﺪ ﻣﻨﺠﺮ ﺑﻪ ﭘﺪﻳﺪ ﺁﻣﺪﻥ ﺩﺳــﺘﻴﺎﺭﻫﺎ ﻭ ﭼﺖ
ﺑﺎﺕﻫﺎﻳﻰ ﺷــﻮﺩ ﻛﻪ ﺑﺴﻴﺎﺭ ﺩﻭﺳــﺘﺎﻧﻪﺗﺮ ﺑﻮﺩﻩ ﻭ ﺑﺮﺧﻮﺭﺩﻯ
ﺍﻧﺴﺎﻧﻰﺗﺮ ﺩﺍﺭﻧﺪ.
ﻟﻜــﺲ ﺑﻪ ﺟــﺎﻯ ﺍﻳﻨﻜﻪ ﺩﺭﻭﻥ ﺍﭘﻠﻴﻜﻴﺸــﻦ ﻭ ﻧــﺮﻡ ﺍﻓﺰﺍﺭ
ﻧﻬﺎﺩﻳﻨﻪ ﺷــﻮﺩ ،ﻗﺮﺍﺭ ﺍﺳﺖ ﺩﺭ ﺳﺮﻭﺭﻫﺎﻯ ﺍﺑﺮﻯ ﺟﺎﻯ ﺑﮕﻴﺮﺩ.
ﺍﻳﻦ ﻳﻌﻨﻰ ﺁﻣﺎﺯﻭﻥ ﻗﺎﺩﺭ ﺍﺳــﺖ ﺑﺎ ﺍﻃﻼﻋﺎﺕ ﺑﻪﺩﺳــﺖ ﺁﻣﺪﻩ
ﺍﺯ ﻃﺮﻳﻖ ﺗﻌﺎﻣﻞ ﻣﺮﺩﻡ ﺑﺎ ﺍﻟﻜﺴﺎ ،ﺁﻥ ﺭﺍ ﻫﺮ ﺭﻭﺯ ﺑﻬﺘﺮ ﻛﻨﺪ.
ﺁﻣﺎﺯﻭﻥ ﻣﻰﮔﻮﻳﺪ ﺩﺳــﺘﻴﺎﺭﻫﺎﻯ ﻫﻤﺮﺍﻩ ﻓﻘﻂ ﺩﺭ ﻣﺎﺷــﻴﻦ
ﻛﺎﺭﺑﺮﺩ ﺩﺍﺭﻧﺪ.
ﺩﺭ ﺣﺎﻟﻰ ﻛﻪ ﻓــﺮﻭﺵ ﻣﺤﺼﻮﻻﺕ ﺍﻛﻮ ﺁﻣﺎﺯﻭﻥ ﻫﻴﭻ ﻭﻗﺖ
ﺑﻪ ﭘﺎﻯ ﻓﺮﻭﺵ ﺁﻳﻔﻮﻥﻫﺎﻯ ﺍﭘﻞ ﻧﻤﻰﺭﺳﺪ ،ﻭﻭﮔﻠﺲ ﻣﻰﮔﻮﻳﺪ
ﻣﺮﺩﻡ ﺑﺎ ﺍﻟﻜﺴــﺎ ﻫﺮ ﺟﺎﻯ ﺧﺎﻧﻪ ﻛﻪ ﺑﺎﺷــﻨﺪ ﺗﻌﺎﻣﻞ ﺧﻮﺍﻫﻨﺪ
ﺩﺍﺷﺖ ﺍﻣﺎ ﻓﻘﻂ ﺯﻣﺎﻧﻰ ﺑﺎ ﺩﺳﺘﻴﺎﺭ ﺻﻮﺗﻰ ﻣﻮﺑﺎﻳﻞﺷﺎﻥ ﺣﺮﻑ
ﻣﻰﺯﻧﻨﺪ ﻛﻪ ﺩﺍﺧﻞ ﻣﺎﺷﻴﻦ ﺑﺎﺷﻨﺪ.
ﺑﺎﺍﻳﻦﺣﺎﻝ ،ﺁﻣﺎﺯﻭﻥ ﺑﺎﺯ ﻫﻢ ﺑﻪ ﺍﻃﻼﻋﺎﺕ ﺑﺴــﻴﺎﺭ ﺑﻴﺸﺘﺮﻯ
ﻧﻴﺎﺯﻣﻨﺪ ﺍﺳﺖ ،ﺑﻨﺎﺑﺮﺍﻳﻦ ﺗﻌﺎﻣﻼﺕ ﻛﺎﺭﺑﺮﺍﻥ ﺑﺎ ﺍﭘﻠﻴﻜﻴﺸﻦﻫﺎﻯ
ﺗﻮﻟﻴﺪ ﺷــﺪﻩ ﺍﺯﺳﻮﻯ ﺗﻮﺳــﻌﻪ ﺩﻫﻨﺪﮔﺎﻥ ﺷﺨﺺ ﺛﺎﻟﺚ ﻧﻴﺰ
ﺭﻭﻯ ﺭﻓﺘﺎﺭ ﻟ ِﻜﺲ ﺗﺎﺛﻴﺮ ﺧﻮﺍﻫﺪ ﮔﺬﺍﺷﺖ.
ﺑﺎﺯﺍﺭ ﮔﻮﺷﻰﻫﺎﻯ ﺗﻠﻔﻦ ﻫﻤﺮﺍﻩ
ﻧﺸﺎﻥ
ﻧﺎﻡ ﻛﺎﻻ
ﻧﻮﻉ ﺻﻔﺤﻪ ﻧﻤﺎﻳﺶ
ﺍﻧﺪﺍﺯﻩ ﺻﻔﺤﻪ ﻧﻤﺎﻳﺶ
ﺳﻴﺴﺘﻢ ﻋﺎﻣﻞ
ﻛﻤﺘﺮﻳﻦ ﻗﻴﻤﺖ )ﺭﻳﺎﻝ(
ﺳﺎﻣﺴﻮﻧﮓ
ﮔﻮﺷﻰ ﻣﻮﺑﺎﻳﻞ ﺳﺎﻣﺴﻮﻧﮓ ﮔﻠﻜﺴﻰ 32GB Dual SIM Edge S7
Super AMOLED capacitive touchscreen
5/5ﺍﻳﻨﭻ
Android
20850000
ﻣﺎﻳﻜﺮﻭﺳﺎﻓﺖ
ﮔﻮﺷﻰ ﻣﻮﺑﺎﻳﻞ ﻣﺎﻳﻜﺮﻭﺳﺎﻓﺖ 32GB Dual SIM XL 950 Lumia
AMOLED capacitive touchscreen
5/7ﺍﻳﻨﭻ
10 Microsoft Windows
16400000
ﺳﻮﻧﻰ
ﮔﻮﺷﻰ ﻣﻮﺑﺎﻳﻞ ﺳﻮﻧﻰ ﺍﻛﺴﭙﺮﻳﺎ Premium 32GB Z5
IPS LCD capacitive touchscreen
5/5ﺍﻳﻨﭻ
Android
16300000
ﻫﻮﺁﻭﻯ
ﮔﻮﺷﻰ ﻣﻮﺑﺎﻳﻞ ﻫﻮﺁﻭﻯ 4G Dual SIM 64GB 8 Mate
IPS-NEO LCD capacitive touchscreen
6ﺍﻳﻨﭻ
Android
15530000
ﺍﻝ ﺟﻰ
ﮔﻮﺷﻰ ﻣﻮﺑﺎﻳﻞ ﺍﻝ ﺟﻰ 4G Dual SIM 32GB G5
IPS LCD capacitive touchscreen
5/3ﺍﻳﻨﭻ
Android
14800000
ﻫﻮﺁﻭﻯ
ﮔﻮﺷﻰ ﻣﻮﺑﺎﻳﻞ ﻫﻮﺁﻭﻯ 4G Dual SIM 32GB P9
IPS IPS-NEO LCD capacitive touchscreen
5/2ﺍﻳﻨﭻ
Android
14050000
ﻣﺎﻳﻜﺮﻭﺳﺎﻓﺖ
ﮔﻮﺷﻰ ﻣﻮﺑﺎﻳﻞ ﻣﺎﻳﻜﺮﻭﺳﺎﻓﺖ 32GB 950 Lumia
AMO LED capacitive touchscreen
5/2ﺍﻳﻨﭻ
10 Microsoft Windows
12900000
ﺍﻝ ﺟﻰ
ﮔﻮﺷﻰ ﻣﻮﺑﺎﻳﻞ ﺍﻝ ﺟﻰ 4G Dual SIM 32GB G4
True HD -IPS LCD
5/5ﺍﻳﻨﭻ
Android
12850000
ﺳﺎﻣﺴﻮﻧﮓ
ﮔﻮﺷﻰ ﻣﻮﺑﺎﻳﻞ ﺳﺎﻣﺴﻮﻧﮓ ﮔﻠﻜﺴﻰ 4G Dual SIM 32GB C7
Super AMOLED capacitive touchscreen
5/7ﺍﻳﻨﭻ
Android
12390000
ﺷﻴﺎﺋﻮﻣﻰ
ﮔﻮﺷﻰ ﻣﻮﺑﺎﻳﻞ ﺷﻴﺎﺋﻮﻣﻰ 64GB Dual SIM 5S Mi
IPS LCD capacitive touchscreen
5/15ﺍﻳﻨﭻ
Android
12290000
ﻣﺎﻳﻜﺮﻭﺳﺎﻓﺖ
ﮔﻮﺷﻰ ﻣﻮﺑﺎﻳﻞ ﻣﺎﻳﻜﺮﻭﺳﺎﻓﺖ 32GB Dual SIM 950 Lumia
AMOLED capacitive touchscreen
5/2ﺍﻳﻨﭻ
10 Microsoft Windows
12100000
ﺷﻴﺎﺋﻮﻣﻰ
ﮔﻮﺷﻰ ﻣﻮﺑﺎﻳﻞ ﺷﻴﺎﺋﻮﻣﻰ 32GB Dual SIM 5 Mi
IPS LCD capacitive touchscreen
5/15ﺍﻳﻨﭻ
Android
12000000
ﺍﻝ ﺟﻰ
ﮔﻮﺷﻰ ﻣﻮﺑﺎﻳﻞ ﺍﻝ ﺟﻰ 4G Dual SIM Hammered 32GB G4
True HD -IPS LCD
5/5ﺍﻳﻨﭻ
Android
10890000
ﺳﺎﻣﺴﻮﻧﮓ
ﮔﻮﺷﻰ ﻣﻮﺑﺎﻳﻞ ﺳﺎﻣﺴﻮﻧﮓ ﮔﻠﻜﺴﻰ 16GB Dual SIM S5
Super AMOLED capacitive touchscreen
5/1ﺍﻳﻨﭻ
Android
10650000
ﭼﻬﺎﺭﺷﻨﺒﻪ
ﭘﺪﻳﺪﻩ ﺍﺳـﻜﺎﻥ ﮔﺮﺩﺷـﮕﺮﺍﻥ ﺩﺭ ﻣﺪﺍﺭﺱ ﭼﻨﺪ ﺳـﺎﻟﻰ ﺍﺳـﺖ ﺩﺭ ﺳﺮﺍﺳـﺮ ﻛﺸﻮﺭ ﺍﺟﺮﺍ
ﻣﻰﺷـﻮﺩ .ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳـﺪ ﺍﻛﻨﻮﻥ ﻣﺪﻳﺮﺍﻥ ﻫﺘـﻞﺩﺍﺭﻯ ﻣـﺪﺍﺭﺱ ﺭﺍ ﺭﻗﻴﺐ ﺟﺪﻯ ﺧﻮﺩ
ﻣﻰﺩﺍﻧﻨﺪ .ﺍﻟﺒﺘﻪ ﺍﻓﺮﺍﺩﻯ ﻛﻪ ﺍﺯ ﻣﺪﺍﺭﺱ ﺑﻪ ﻋﻨﻮﺍﻥ ﺳـﺮﭘﻨﺎﻫﻰ ﻣﻮﻗﺖ ﺩﺭ ﺳـﻔﺮﻫﺎﻯ ﺧﻮﺩ
ﺍﺳـﺘﻔﺎﺩﻩ ﻛﺮﺩﻩﺍﻧـﺪ ﻧﻴـﺰ ﺍﺯ ﺁﻥ ﺭﺍﺿﻰ ﻧﻴﺴـﺘﻨﺪ ﻭ ﻛﻴﻔﻴﺖ ﺧﺪﻣﺎﺕﺭﺳـﺎﻧﻰ ﺭﺍ ﻣﻄﻠﻮﺏ
ﺻﺒﺎ ﺭﺿﺎﻳﻰ
expo@tejaratdaily.comﻧﻤﻰﺩﺍﻧﻨﺪ .ﺑﻪ ﻫﺮ ﺣﺎﻝ ﺯﻣﺎﻧﻰ ﻛﻪ ﻇﺮﻓﻴﺖ ﺗﻤﺎﻡ ﻫﺘﻞﻫﺎ ﺩﺭ ﺷﻬﺮﻫﺎﻯ ﮔﺮﺩﺷﮕﺮﻯ ﺍﺷﻐﺎﻝ
ﺷﺪﻩ ،ﺩﻭﻟﺖ ﺑﺮﺍﻯ ﺍﺳﻜﺎﻥ ﻣﺴﺎﻓﺮﺍﻥ ﺑﺎﻳﺪ ﺭﺍﻫﻰ ﭘﻴﺪﺍ ﻣﻰﻛﺮﺩ.ﺑﺮﺧﻰ ﺍﺯ ﻛﺎﺭﻣﻨﺪﺍﻥ ﻭﺯﺍﺭﺕ
ﺁﻣـﻮﺯﺵ ﻭ ﭘـﺮﻭﺭﺵ ﻧﻴﺰ ﻧﺴـﺒﺖ ﺑﻪ ﺍﺳـﻜﺎﻥ ﺩﺭ ﻣـﺪﺍﺭﺱ ﻧﺎﺭﺍﺿﻰ ﻫﺴـﺘﻨﺪ ﻭ ﺷـﻴﻮﻩ
ﺧﺪﻣﺖﺭﺳـﺎﻧﻰ ﻭﺯﺍﺭﺕ ﺁﻣـﻮﺯﺵ ﻭ ﭘـﺮﻭﺭﺵ ﺭﺍ ﺑـﺎ ﺩﻳﮕﺮ ﻭﺯﺍﺭﺗﺨﺎﻧﻪﻫﺎ ﻣﻘﺎﻳﺴـﻪ ﻣﻰﻛﻨﻨﺪ .ﺍﺯ ﺳـﻮﻯ ﺩﻳﮕﺮ
ﻣﻬﻢﺗﺮﻳﻦ ﻣﻌﺘﺮﺿﺎﻥ ﺍﻳﻦ ﻃﺮﺡ ﺍﻋﻀﺎﻯ ﺟﺎﻣﻌﻪ ﻫﺘﻞﺩﺍﺭﺍﻥ ﻭ ﻓﻌﺎﻻﻥ ﻫﺘﻞﺩﺍﺭﻯ ﺧﺎﻧﻪ ﻣﺴـﺎﻓﺮﻫﺎ ﻫﺴﺘﻨﺪ ﻛﻪ
ﻣﻌﺘﻘﺪﻧﺪ ﺍﻳﻦ ﻃﺮﺡ ﺭﻗﻴﺐ ﺟﺪﻯ ﻫﺘﻞﻫﺎ ﺑﻪ ﺷﻤﺎﺭ ﻣﻰﺭﻭﺩ .ﻣﺪﻳﺮﺍﻥ ﻫﺘﻞﺩﺍﺭﻯ ﻣﺪﻋﻰ ﻫﺴﺘﻨﺪ ﺧﺎﻧﻪ ﻣﺴﺎﻓﺮﻫﺎ
ﻫﻢ ﺑﺪﻭﻥ ﻫﻴﭻ ﻧﻈﺎﺭﺗﻰ ﻓﻌﺎﻟﻴﺖ ﻣﻰﻛﻨﻨﺪ ﻭ ﺑﻪ ﻫﻤﻴﻦ ﺩﻟﻴﻞ ﻃﺮﻓﺪﺍﺭﺍﻥ ﺑﺴﻴﺎﺭﻯ ﺩﺍﺭﻧﺪ ﻭ ﻫﺘﻞﺩﺍﺭﺍﻥ ﺍﺯ ﺍﻗﺎﻣﺖ
ﻣﺴـﺎﻓﺮﻫﺎ ﺩﺭ ﺍﻳﻦ ﻣﺮﺍﻛﺰ ﻧﺎﺭﺍﺿﻰ ﻫﺴﺘﻨﺪ .ﺑﻪ ﮔﻔﺘﻪ ﺟﻤﺸـﻴﺪ ﺣﻤﺰﻩﺯﺍﺩﻩ ،ﺭﻳﻴﺲ ﺟﺎﻣﻌﻪ ﻫﺘﻞﺩﺍﺭﺍﻥ ﻛﺸﻮﺭ
ﺍﻗﺎﻣﺖ ﻣﺴـﺎﻓﺮﺍﻥ ﺩﺭ ﻫﺘﻞﻫﺎ ﻓﻘﻂ 10ﺩﺭﺻﺪ ﻛﻤﺘﺮ ﺍﺯ ﺁﻣﺎﺭ ﻣﻨﺘﺸـﺮ ﺷﺪﻩ ﺩﺭﺑﺎﺭﻩ ﻣﺴﺎﻓﺮﺍﻥ ﻧﻮﺭﻭﺯﻯ ﺍﺳﺖ ،ﺍﻣﺎ
ﺭﻳﻴﺴﺎﻥ ﺟﺎﻣﻌﻪ ﻫﺘﻞﺩﺍﺭﺍﻥ ﺩﺭ ﺑﺮﺧﻰ ﺍﺳﺘﺎﻥﻫﺎ ﻣﻌﺘﻘﺪﻧﺪ ﻓﻘﻂ 20ﺩﺭﺻﺪ ﻇﺮﻓﻴﺖ ﻫﺘﻞﻫﺎﻯ ﺍﺳﺘﺎﻥﻫﺎ ﺍﺷﻐﺎﻝ
ﺷﺪﻩ ﻭ ﻣﺴﺎﻓﺮﺍﻥ ﺩﺭ ﻣﺪﺍﺭﺱ ،ﺧﺎﻧﻪ ﻣﺴﺎﻓﺮﻫﺎ ،ﻭﻳﻼﻫﺎ ﻭ ﻣﻜﺎﻥﻫﺎﻯ ﺧﺼﻮﺻﻰ ﺍﻗﺎﻣﺖ ﻛﺮﺩﻩﺍﻧﺪ.
5
ﮔﺮﺩﺷﮕﺮﻯ ﺍﺯ ﺗﻔﺮﻳﺢ
ﺗﺎ ﺩﺭﺁﻣﺪﺯﺍﻳﻰ
ﻭﻗﺘﻰ ﻛﻼﺱ ﺩﺭﺱ »ﻫﺘﻞ« ﻣﻰﺷﻮﺩ
ﺑﺴﻴﺞ ﻣﺪﺍﺭﺱ ﻋﻠﻴﻪ ﻫﺘﻞﻫﺎ
ﺑﻪ ﮔﻔﺘﻪ ﺭﻳﻴﺲ ﺟﺎﻣﻌﻪ ﻫﺘــﻞﺩﺍﺭﺍﻥ ﺍﻳﺮﺍﻥ ،ﻫﺘﻞﺩﺍﺭﺍﻥ
ﺩﺭ ﻧﺸﺴــﺘﻰ ﺑﺮ ﺍﻓﺰﺍﻳﺶ ﻧﺪﺍﺩﻥ ﺍﻳﻦ ﻧﺮﺥﻫﺎ ﺩﺭ ﻧﻮﺭﻭﺯ 96
ﺗﻮﺍﻓﻖ ﻛﺮﺩﻧﺪ ﻭ ﺑﺮ ﺍﻳﻦ ﻋﻘﻴﺪﻩ ﻫﺴﺘﻨﺪ ﻛﻪ ﺧﺎﻧﻪ ﻣﺴﺎﻓﺮﻫﺎ
ﺑﺎﻳﺪ ﻓﻘﻂ ﺩﺭ 7ﺍﺳﺘﺎﻥ ﮔﺮﺩﺷﮕﺮﭘﺬﻳﺮ ﻓﻌﺎﻟﻴﺖ ﻛﻨﻨﺪ.
ﺟﻤﺸﻴﺪ ﺣﻤﺰﻩﺯﺍﺩﻩ ﮔﻔﺖ :ﻫﺘﻞﺩﺍﺭﺍﻥ ﻣﻌﺘﻘﺪﻧﺪ ﻭﺯﺍﺭﺕ
ﺁﻣــﻮﺯﺵ ﻭ ﭘﺮﻭﺭﺵ ﺑﻪ ﺟــﺎﻯ ﺍﻳﻨﻜﻪ ﺑــﻪ ﻓﺮﻫﻨﮕﻴﺎﻥ ﺩﺭ
ﻣﺪﺍﺭﺱ ﺧﺪﻣﺎﺕ ﺍﺭﺍﺋﻪ ﺑﺪﻫﺪ ﻛﻼﺱﻫﺎﻯ ﺩﺭﺱ ﺭﺍ ﺗﺠﻬﻴﺰ
ﻛﺮﺩﻩ ﻭ ﺑﻪ ﻣﺮﺩﻡ ﻋﺎﺩﻯ ﻧﻴﺰ ﻛﻼﺳﻰ ﺑﻪ ﻋﻨﻮﺍﻥ ﺍﺗﺎﻕ ﺑﺮﺍﻯ
ﺍﻗﺎﻣــﺖ ﻣﻰﺩﻫﺪ ﻭ ﺩﺭ ﺣﻘﻴﻘﺖ ﺑﻪ ﺣﻮﺯﻩ ﻫﺘﻞﺩﺍﺭﻯ ﻭﺭﻭﺩ
ﻛﺮﺩﻩ؛ ﺑﻨﺎﺑﺮﺍﻳﻦ ﺍﻳﻦ ﻛﺎﺭ ﺧﻼﻑ ﻣﻘﺮﺭﺍﺕ ﺟﺎﺭﻯ ﻛﺸــﻮﺭ ﻭ
ﺩﺧﺎﻟﺖ ﺩﺭ ﺍﻣﻮﺭ ﺳﺎﺯﻣﺎﻥ ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕﻰ ،ﺻﻨﺎﻳﻊﺩﺳﺘﻰ
ﻭ ﮔﺮﺩﺷــﮕﺮﻯ ﺍﺳــﺖ .ﺳــﺎﺯﻣﺎﻥ ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕــﻰ،
ﺻﻨﺎﻳﻊﺩﺳــﺘﻰ ﻭ ﮔﺮﺩﺷــﮕﺮﻯ ﻧﻴﺰ ﻣﺘﺎﺳﻔﺎﻧﻪ ﺩﺭ ﺍﻳﻦ ﺑﺎﺭﻩ
ﺳــﻜﻮﺕ ﺍﺧﺘﻴﺎﺭ ﻛﺮﺩﻩ ﻭ ﺑﻪ ﺟﺎﻯ ﺍﻳﻨﻜــﻪ ﺑﻪ ﺩﺍﺩ ﻫﺘﻞﻫﺎ
ﺑﺮﺳﺪ ،ﺭﻭ ﺑﻪ ﺭﻭﻯ ﺁﻧﻬﺎ ﺍﻳﺴﺘﺎﺩﻩ ﺍﺳﺖ.
ﺣﻤــﺰﻩﺯﺍﺩﻩ ﺍﻇﻬﺎﺭ ﻛــﺮﺩ :ﺑﺮﺍﺳــﺎﺱ ﻣﺎﻣﻮﺭﻳﺘﻰ ﻛﻪ ﺑﻪ
ﻭﺯﺍﺭﺗﺨﺎﻧﻪﻫﺎ ﻭ ﺳﺎﺯﻣﺎﻥﻫﺎ ﺩﺍﺩﻩ ﺷﺪﻩ ﻫﺮ ﺳﺎﺯﻣﺎﻧﻰ ﻭﻇﻴﻔﻪ
ﺧــﻮﺩ ﺭﺍ ﺩﺍﺭﺩ ﻭ ﺑﺎﻳﺪ ﺑﺮﺍﺳــﺎﺱ ﻣﺎﻣﻮﺭﻳﺖﻫﺎﻯ ﻭﻳﮋﻩ ﺧﻮﺩ
ﺁﻧﻬــﺎ ﺭﺍ ﺍﻧﺠﺎﻡ ﺩﻫﺪ ،ﺍﻣــﺎ ﻭﺯﺍﺭﺕ ﺁﻣﻮﺯﺵ ﻭ ﭘﺮﻭﺭﺵ ﺗﻤﺎﻡ
ﻣﺪﺍﺭﺱ ﺭﺍ ﺑﺎ ﺍﻣﻜﺎﻧﺎﺕ ﻣﺤﺪﻭﺩ ﺗﺠﻬﻴﺰ ﻛﺮﺩﻩ ﻭ ﺩﺭ ﺍﺧﺘﻴﺎﺭ
ﻣﺴﺎﻓﺮﺍﻥ ﻗﺮﺍﺭ ﻣﻰﺩﻫﺪ.ﺍﻳﻦ ﺩﺭ ﺣﺎﻟﻰ ﺍﺳﺖ ﻛﻪ ﻭﺭﻭﺩ ﺍﻳﻦ
ﻭﺯﺍﺭﺗﺨﺎﻧﻪ ﺑﻪ ﺣﻮﺯﻩ ﮔﺮﺩﺷﮕﺮﻯ ﺧﻼﻑ ﻣﻘﺮﺭﺍﺕ ﺍﺳﺖ.
ﺭﻳﻴــﺲ ﺟﺎﻣﻌﻪ ﻫﺘﻞﺩﺍﺭﺍﻥ ﻛﺸــﻮﺭ ﺑﻴــﺎﻥ ﻛﺮﺩ :ﺑﺤﺚ
ﺑﻌﺪﻯ ﻛﻪ ﺑﻴﻦ ﻫﺘﻞﺩﺍﺭﺍﻥ ﺑﻪﻭﺟﻮﺩ ﺁﻣﺪ ﺩﺭﺑﺎﺭﻩ ﺧﺎﻧﻪﻫﺎﻯ
ﺍﺳﺘﻴﺠﺎﺭﻯ ﺑﻮﺩ.
ﺁﺧﺮﻳــﻦ ﻧﻈﺮ ﺟﺎﻣﻌﻪ ﻫﺘــﻞﺩﺍﺭﺍﻥ ﺍﻳــﺮﺍﻥ ﺍﻳﻦ ﺑﻮﺩ ﻛﻪ
ﺧﺎﻧﻪﻣﺴــﺎﻓﺮﻫﺎ ﻓﻘــﻂ ﺩﺭ 7ﺍﺳــﺘﺎﻥ ﺑﺎﺷــﺪ ﺁﻥ ﻫﻢ ﺩﺭ
ﺍﻳﺎﻡ ﭘﻴﻚ ﺳــﻔﺮ ﻭ ﺑﻪ ﻋﻨﻮﺍﻥ ﻣﻘﺼﺪ ﮔﺮﺩﺷــﮕﺮﻯ؛ ﻣﺎﻧﻨﺪ
ﻣﺎﺯﻧﺪﺭﺍﻥ ،ﮔﻠﺴﺘﺎﻥ ،ﺍﺻﻔﻬﺎﻥ ،ﺧﺮﺍﺳﺎﻥ ﺭﺿﻮﻯ ،ﺍﺭﺩﺑﻴﻞ،
ﻳــﺰﺩ ﻭ ﮔﻴﻼﻥ .ﺑﻪ ﺍﻳﻦ ﻣﻌﻨﺎ ﻛﻪ ﺧﺎﻧﻪ ﻣﺴــﺎﻓﺮﻫﺎ ﻓﻘﻂ ﺩﺭ
ﺍﻳــﻦ ﺍﺳــﺘﺎﻥﻫﺎ ﺁﻥ ﻫﻢ ﺩﺭ ﺍﻳﺎﻡ ﻧﻮﺭﻭﺯ ﻭ ﭘﺲ ﺍﺯ ﺳــﺮﺭﻳﺰ
ﻫﺘﻞﻫﺎ ﻣﺴﺎﻓﺮ ﺑﭙﺬﻳﺮﻧﺪ .ﺩﺭ ﻏﻴﺮﺍﻳﻦ ﺻﻮﺭﺕ ﺑﺮﺍﻯ ﺑﺮﭼﻴﺪﻩ
ﺷــﺪﻥ ﺧﺎﻧﻪﻣﺴــﺎﻓﺮﻫﺎ ﺗﻼﺵ ﻣﻰﻛﻨﻴﻢ؛ ﭼــﻮﻥ ﺍﻛﻨﻮﻥ
ﺑﺴﻴﺎﺭﻯ ﺍﺯ ﻫﺘﻞﻫﺎ ﺩﺭ ﺍﻳﻦ ﺷﻬﺮﻫﺎ ﺧﺎﻟﻰ ﻫﺴﺘﻨﺪ ﻛﻪ ﺁﻥ
ﻫﻢ ﺑﻪ ﺩﻟﻴﻞ ﻓﻌﺎﻟﻴﺖ ﻫﻤﻴﻦ ﺧﺎﻧﻪ ﻣﺴﺎﻓﺮﻫﺎﺳﺖ.
ﻭﺯﺍﺭﺕ ﺁﻣﻮﺯﺵ ﻭ ﭘﺮﻭﺭﺵ ﻣﺪﺍﺭﺱ ﺭﺍ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﻣﺴﺎﻓﺮﺍﻥ ﻗﺮﺍﺭ ﻣﻰﺩﻫﺪ
ﺍﻣﺎ ﻭﺭﻭﺩ ﺍﻳﻦ ﻭﺯﺍﺭﺗﺨﺎﻧﻪ ﺑﻪ ﺣﻮﺯﻩ ﮔﺮﺩﺷﮕﺮﻯ ﺧﻼﻑ ﻣﻘﺮﺭﺍﺕ ﺍﺳﺖ
ﻣﺪﺍﺭﺱ ﻭ ﺧﺎﻧﻪ ﻣﺴﺎﻓﺮ ﻫﺎ ﺭﻗﻴﺒﺎﻥ ﻫﺘﻞﻫﺎﻳﻰ ﺷﺪﻩﺍﻧﺪ ﻛﻪ ﻛﺴﺐ ﻭ
ﻛﺎﺭﺷﺎﻥ ﺗﻨﻬﺎ ﺍﺯ ﻃﺮﻳﻖ ﺍﻗﺎﻣﺖ ﻣﺴﺎﻓﺮﺍﻥ ﻣﻰﭼﺮﺧﺪ
ﺭﻗﻴﺒﺎﻥ ﺗﺎﺯﻩ ﻫﺘﻞﻫﺎ
ﺑــﻪ ﮔﻔﺘﻪ ﺭﻳﻴﺲ ﺟﺎﻣﻌﻪ ﻫﺘﻞﺩﺍﺭﺍﻥ ﺍﺳــﺘﺎﻥ ﻣﺎﺯﻧﺪﺭﺍﻥ
ﺁﻣﺎﺭﻫﺎﻳﻰ ﻛﻪ ﺳﺎﺯﻣﺎﻥ ﻣﻴﺮﺍﺙ ﻓﺮﻫﻨﮕﻰ ،ﺻﻨﺎﻳﻊ ﺩﺳﺘﻰ ﻭ
ﮔﺮﺩﺷﮕﺮﻯ ﺩﺭﺑﺎﺭﻩ ﺳﻔﺮ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺩﺭ ﻧﻮﺭﻭﺯ 96ﻣﻨﺘﺸﺮ
ﻛﺮﺩﻩ ﻓﻘﻂ ﺍﺯ ﻃﺮﻳﻖ ﺍﻗﺎﻣﺖ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺩﺭ ﻫﺘﻞ ﺑﻪﺩﺳﺖ
ﻧﻴﺎﻣﺪﻩ ﻭ ﺗﻌﺪﺍﺩ ﺍﻓﺮﺍﺩﻯ ﻛﻪ ﺩﺭ ﻣﺪﺍﺭﺱ ،ﺧﺎﻧﻪﻫﺎﻯ ﻣﻌﻠﻢ
ﻭ ﺧﺎﻧﻪﻫﺎﻯ ﻣﺴﺎﻓﺮ ﺍﻗﺎﻣﺖ ﻛﺮﺩﻩ ﺑﻮﺩﻧﺪ ﻧﻴﺰ ﺩﺭ ﺁﻣﺎﺭﮔﻴﺮﻯ
ﻧﻮﺭﻭﺯﻯ ﺳﺎﻝ ﺟﺎﺭﻯ ﻣﺤﺎﺳﺒﻪ ﺷﺪﻩﺍﻧﺪ.
ﺟﻤﺸﻴﺪ ﺳﻠﻄﺎﻥﻣﺮﺍﺩﻯ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﻣﺪﺍﺭﺱ ﺭﻗﻴﺒﺎﻥ
ﺗﺎﺯﻩ ﻫﺘﻞﻫﺎ ﻫﺴــﺘﻨﺪ ﺑﻪ »ﮔﺴــﺘﺮﺵ ﺗﺠــﺎﺭﺕ« ﮔﻔﺖ:
ﻣﺪﺍﺭﺱ ﻭ ﺷﺮﻛﺖﻫﺎﻯ ﺍﻗﻤﺎﺭﻯ ﻛﻪ ﺑﺎ ﻋﻨﻮﺍﻥ ﺧﺎﻧﻪ ﻣﺴﺎﻓﺮ
ﻓﻌﺎﻟﻴﺖ ﻣﻰﻛﻨﻨﺪ ﺭﻗﻴﺒﺎﻥ ﻫﺘﻞﻫﺎﻳﻰ ﺷﺪﻩﺍﻧﺪ ﻛﻪ ﻛﺴﺐ
ﻭ ﻛﺎﺭﺷﺎﻥ ﺗﻨﻬﺎ ﺍﺯ ﻃﺮﻳﻖ ﺍﻗﺎﻣﺖ ﻣﺴﺎﻓﺮﺍﻥ ﻣﻰﭼﺮﺧﺪ.
ﺍﻭ ﺍﻓــﺰﻭﺩ :ﻭﻳﻼﻫــﺎ ﻧﻴــﺰ ﺩﺭﺻﺪ ﺍﺷــﻐﺎﻝ ﺑﻴﺸــﺘﺮﻯ ﺍﺯ
ﻣﺴﺎﻓﺮﺍﻥ ﺭﺍ ﻧﺴﺒﺖ ﺑﻪ ﻫﺘﻞﻫﺎ ﺑﻪ ﺧﻮﺩ ﺍﺧﺘﺼﺎﺹ ﺩﺍﺩﻩﺍﻧﺪ
ﻭ ﻣﻬﻢﺗﺮﻳﻦ ﺩﻟﻴﻞ ﺍﻳﻦ ﺍﻣﺮ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ ﺩﻭﻟﺖ ﺭﻭﻯ ﺍﻳﻦ
ﻭﻳﻼﻫﺎ ﻧﻈﺎﺭﺗﻰ ﻧﺪﺍﺭﺩ.
ﺳــﻠﻄﺎﻥﻣﺮﺍﺩﻯ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﺍﻳﻨﻜﻪ ﻧﺮﺥ ﻫﺘﻞﻫﺎ ﺑﺴﻴﺎﺭ
ﻛﻤﺘــﺮ ﺍﺯ ﺍﻗﺎﻣــﺖ ﺩﺭ ﻭﻳﻼﻫﺎ ﻭ ﻣﺮﺍﻛــﺰ ﺍﻗﺎﻣﺘﻰ ﻏﻴﺮﻣﺠﺎﺯ
ﺍﺳــﺖ ،ﺑﻴﺎﻥ ﻛﺮﺩ :ﺿﺮﻳﺐ ﺍﺷــﻐﺎﻝ ﻫﺘﻞﻫــﺎ ﭘﺎﻳﻴﻦﺗﺮ ﺍﺯ
ﻣﺪﺍﺭﺱ ،ﺧﺎﻧﻪﻣﺴــﺎﻓﺮﻫﺎ ،ﻭﻳﻼﻫﺎ ﻭ ﺩﻳﮕــﺮ ﻣﺮﺍﻛﺰ ﺍﻗﺎﻣﺘﻰ
ﻏﻴﺮﻣﺠﺎﺯ ﺍﺳــﺖ .ﺩﺭ ﻧﻴﻤﻪ ﺩﻭﻡ ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ ،ﺿﺮﻳﺐ
ﺍﺷــﻐﺎﻝ ﻫﺘﻞﻫﺎﻯ ﻣﺎﺯﻧﺪﺭﺍﻥ ﻛﻤﺘــﺮ ﺍﺯ 20ﺩﺭﺻﺪ ﺑﻮﺩﻩ
ﺍﺳﺖ.
ﺍﻭ ﺩﺭ ﺍﺩﺍﻣــﻪ ﮔﻔﺖ :ﺍﺯ ﺍﺳــﺘﺎﻧﺪﺍﺭ ﻣﺎﺯﻧــﺪﺭﺍﻥ ﻛﻪ ﮔﻔﺘﻪ
3/5ﻣﻴﻠﻴــﻮﻥ ﺷــﺐ ﺧــﻮﺍﺏ ﺩﺭ ﻣﺎﺯﻧﺪﺭﺍﻥ ﺩﺍﺷــﺘﻪﺍﻳﻢ،
ﺑﭙﺮﺳــﻴﺪ ﺍﻳﻦ ﺗﻌﺪﺍﺩ ﻣﺴــﺎﻓﺮ ﺩﺭ ﻛﺠﺎ ﺍﻗﺎﻣﺖ ﺩﺍﺷﺘﻪﺍﻧﺪ؛
ﺍﻗﺎﻣــﺖ ﺁﻧﻬﺎ ﺩﺭ ﭼﺎﺩﺭﻫﺎ ،ﻣﺮﺍﻛﺰ ﻏﻴﺮﻣﺠﺎﺯ ،ﺧﺎﻧﻪ ﻣﺴــﺎﻓﺮ
ﻭ ﻣﺪﺍﺭﺱ ﺑﻮﺩﻩ ﺍﺳﺖ.
ﺭﻳﻴﺲ ﺟﺎﻣﻌﻪ ﻫﺘﻞﺩﺍﺭﺍﻥ ﺍﺳــﺘﺎﻥ ﻣﺎﺯﻧــﺪﺭﺍﻥ ﺑﺎ ﺑﻴﺎﻥ
ﺍﻳﻨﻜﻪ ﺧﺎﻧﻪﻣﺴــﺎﻓﺮﻫﺎ ﻣﺎﻧﻨﺪ ﺍﺧﺘﺎﭘــﻮﺱ ﺭﻭﻯ ﻫﺘﻞﻫﺎﻯ
ﺍﺳــﺘﺎﻥﻫﺎﻯ ﻣﺨﺘﻠﻒ ﻛﺸــﻮﺭ ﭼﻨﮓ ﺍﻧﺪﺍﺧﺘﻪﺍﻧﺪ ،ﺍﻇﻬﺎﺭ
ﻛﺮﺩ :ﻣﺘﺎﺳــﻔﺎﻧﻪ ﻫﺘﻞﻫﺎ ﺑﺎ ﻭﺟﻮﺩ ﻣﺎﻟﻴﺎﺕ ﺳــﻨﮕﻴﻨﻰ ﻛﻪ
ﺑﺎﻳــﺪ ﭘﺮﺩﺍﺧﺖ ﻛﻨﻨﺪ ،ﺭﻗﻴﺒﺎﻧــﻰ ﻳﺎﻓﺘﻪﺍﻧﺪ ﻛﻪ ﻧﻪ ﻣﺎﻟﻴﺎﺗﻰ
ﭘﺮﺩﺍﺧــﺖ ﻣﻰﻛﻨﻨــﺪ ﻭ ﻧــﻪ ﻫﺰﻳﻨﻪﻫﺎﻯ ﺟــﺎﺭﻯ ﺭﺍ ﺧﻮﺩ
ﭘﺮﺩﺍﺧــﺖ ﻣﻰﻛﻨﻨــﺪ .ﻣﺪﺍﺭﺱ ﺍﺯ ﺳــﻮﻯ ﺩﻭﻟــﺖ ﺍﺩﺍﺭﻩ
ﻣﻰﺷــﻮﻧﺪ ﻭ ﻫﺰﻳﻨﻪﻫﺎﻯ ﺁﻧﻬﺎ ﺑﺮ ﻋﻬﺪﻩ ﺩﻭﻟﺖ ﺍﺳــﺖ ﺍﻣﺎ
ﭘﺎ ﺩﺭ ﻛﻔﺶ ﻫﺘﻞﺩﺍﺭﻯ ﻛﺮﺩﻩﺍﻧﺪ ﻭ ﺩﺭ ﻣﻘﺎﻳﺴﻪ ﺑﺎ ﻫﺘﻞﻫﺎ
ﺍﺳﻜﺎﻥ ﻣﺴﺎﻓﺮﺍﻥ ﺑﻴﺸﺘﺮﻯ ﺩﺍﺷﺘﻪﺍﻧﺪ.
ﺍﻭ ﺩﺭﺑﺎﺭﻩ ﺁﻣﺎﺭ ﺍﻗﺎﻣﺖ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﭘﺲ ﺍﺯ ﻧﻮﺭﻭﺯ ﺑﻴﺎﻥ
ﻛﺮﺩ :ﺍﻛﻨﻮﻥ ﻫﺘﻞﻫﺎ ﺣﺘــﻰ 5ﺩﺭﺻﺪ ﺍﻗﺎﻣﺖ ﻧﻴﺰ ﻧﺪﺍﺭﻧﺪ.
ﺑﻪ ﻃﻮﺭ ﻛﻠﻰ ﭘﺲ ﺍﺯ ﻇﻬﻮﺭ ﺭﻗﻴﺒﺎﻧﻰ ﻣﺎﻧﻨﺪ ﺧﺎﻧﻪ ﻣﺴﺎﻓﺮ ﻭ
ﻣﺪﺍﺭﺱ ﻛﺴﺐ ﻭ ﻛﺎﺭ ﻫﺘﻞﻫﺎ ﻛﺴﺎﺩ ﺷﺪ.
ﻣﻌﺎﻓﻴﺖ ﻣﺎﻟﻴﺎﺗﻰ ﺑﻪ ﺭﻗﻴﺒﺎﻥ ﭘﻴﺸﺮﻭ
ﺳــﻠﻄﺎﻥﻣﺮﺍﺩﻯ ﺑﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ 9ﺩﺭﺻﺪ ﺍﺭﺯﺵﺍﻓﺰﻭﺩﻩ ﻭ
ﺑﻴﺶ ﺍﺯ 50ﺩﺭﺻﺪ ﻣﺎﻟﻴﺎﺕ ﺍﺯ ﻫﺘﻞﻫﺎ ﺩﺭﻳﺎﻓﺖ ﻣﻰﺷــﻮﺩ،
ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﺍﻟﺒﺘﻪ ﻣﺎﻟﻴﺎﺕ ﺑﻪ ﮔﻮﻧﻪﺍﻯ ﻣﺤﺎﺳــﺒﻪ ﻣﻰﺷﻮﺩ
ﻛﻪ ﺑﻪ ﺑﻴﺶ ﺍﺯ 60ﺩﺭﺻﺪ ﻣﻰﺭﺳﺪ .ﻣﺎﻟﻴﺎﺕ ﺍﺭﺯﺵﺍﻓﺰﻭﺩﻩ
ﻗﺎﺑﻞ ﺩﺭﻳﺎﻓﺖ ﺍﺯ ﻣﺴــﺎﻓﺮ ﻧﻴﺴــﺖ ﻭ ﺑﻪ ﻃﻮﺭ ﻛﻠﻰ ﻣﺎﻟﻴﺎﺕ
ﻭ ﺍﺭﺯﺵﺍﻓﺰﻭﺩﻩ ﻣﻨﺼﻔﺎﻧﻪ ﺑﺮﺍﻯ ﻫﺘﻞﺩﺍﺭﺍﻥ ﺩﺭ ﻧﻈﺮ ﮔﺮﻓﺘﻪ
ﻧﺸــﺪﻩ ﺍﺳــﺖ .ﻣﺎ ﺩﺭ ﺣﺎﻝ ﻧﮕﺎﺭﺵ ﻧﺎﻣﻪﺍﻯ ﺑﻪ ﻭﺯﻳﺮ ﺍﻣﻮﺭ
ﺍﻗﺘﺼﺎﺩﻯ ﻭ ﺩﺍﺭﺍﻳﻰ ﻫﺴــﺘﻴﻢ ﭼﺮﺍﻛــﻪ ﻫﺘﻞﻫﺎ ﻣﺎﻟﻴﺎﺕ ﻭ
ﺍﺭﺯﺵﺍﻓــﺰﻭﺩﻩ ﭘﺮﺩﺍﺧــﺖ ﻣﻰﻛﻨﻨــﺪ ﺍﻣﺎ ﺧﺎﻧﻪﻣﺴــﺎﻓﺮ ﻭ
ﻣﺪﺍﺭﺱ ﻛﻪ ﺩﺭ ﻓﺼﻞﻫﺎﻯ ﭘﺮﺳﻔﺮ ﭼﻨﺪﻳﺪﻥ ﺑﺮﺍﺑﺮ ﻫﺘﻞﻫﺎ
ﺩﺭﺁﻣﺪ ﺩﺍﺭﻧﺪ ،ﻣﻌﺎﻑ ﺍﺯ ﻣﺎﻟﻴﺎﺕ ﺷﺪﻩﺍﻧﺪ.
ﺍﻭ ﺑــﺎ ﺗﺎﻛﻴﺪ ﺑﺮ ﺍﻳﻦ ﺍﻣﺮ ﻛﻪ ﺑﺮ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﺍﻗﺎﻣﺘﮕﺎﻩﻫﺎ
ﻣﺎﻧﻨــﺪ ﻭﻳﻼ ﻭ ﺧﺎﻧﻪ ﻣﺴــﺎﻓﺮﻫﺎ ﻧﻈﺎﺭﺗﻰ ﻧﻤﻰﺷــﻮﺩ ،ﺑﻴﺎﻥ
ﻛــﺮﺩ :ﻫﻤﻴﻦ ﺍﻣﺮ ﻣﻮﺟﺐ ﺭﻭﻧﻖ ﻓﻌﺎﻟﻴﺖﻫﺎﻯ ﺁﻧﻬﺎ ﺷــﺪﻩ
ﻭ ﻣﺮﺩﻡ ﻣﺎ ﺑﻪ ﺩﻧﺒﺎﻝ ﺍﻗﺎﻣﺘﮕﺎﻩﻫﺎﻳﻰ ﻫﺴــﺘﻨﺪ ﻛﻪ ﻧﻈﺎﺭﺗﻰ
ﻧﺪﺍﺭﺩ.
ﺍﻳﻦ ﺩﺭ ﺣﺎﻟﻰ ﺍﺳــﺖ ﻛﻪ ﻫﺘﻞ ﺷﺒﻰ 220ﻫﺰﺍﺭ ﺗﻮﻣﺎﻥ
ﻫﺰﻳﻨﻪ ﺩﺍﺷــﺘﻪ ﻭ ﻭﻳﻼﻫﺎﻯ ﻓﻮﻕ ﻟﻮﻛﺲ ﺑﺎ ﺍﻣﻜﺎﻧﺎﺕ ﻭﻳﮋﻩ
ﻫﺮ ﺷﺐ ﺗﺎ 5ﻣﻴﻠﻴﻮﻥ ﺗﻮﻣﺎﻥ ﻫﻢ ﻗﻴﻤﺖﮔﺬﺍﺭﻯ ﻣﻰﺷﻮﻧﺪ.
ﺳــﻠﻄﺎﻥﻣﺮﺍﺩﻯ ﺩﺭﺑﺎﺭﻩ ﻣﻨﺎﺳﺐ ﻧﺒﻮﺩﻥ ﺧﺪﻣﺎﺕﺭﺳﺎﻧﻰ
ﻫﺘﻞﻫﺎ ﺑﻪ ﻧﺴﺒﺖ ﻫﺰﻳﻨﻪﺍﻯ ﻛﻪ ﺩﺭﻳﺎﻓﺖ ﻣﻰﻛﻨﻨﺪ ،ﺍﻇﻬﺎﺭ
ﻛﺮﺩ :ﻫﺘﻞﻫﺎ ﺧﺪﻣﺎﺕﺩﻫﻰ ﻣﻨﺎﺳﺒﻰ ﺩﺍﺭﻧﺪ ﻭ ﺑﻬﺪﺍﺷﺖ ﻭ
ﻧﻈﺎﺭﺕ ﺭﺍ ﺑﻪ ﺧﻮﺑﻰ ﺭﻋﺎﻳﺖ ﻣﻰﻛﻨﻨﺪ ﺍﻣﺎ ﺩﺭ ﻭﻳﻼ ﺍﻳﻨﮕﻮﻧﻪ
ﻧﻴﺴــﺖ ﺑــﺎ ﺍﻳﻨﻜﻪ ﻫﺰﻳﻨــﻪ ﻭﻳﻼﻫﺎ ﺑﺴــﻴﺎﺭ ﻫﺰﻳﻨﻪ ﺑﺎﻻﻳﻰ
ﻣﻰﮔﻴﺮﻧﺪ.
ﻭﻯ ﺩﺭﺑﺎﺭﻩ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﺳــﺎﺯﻯ ﻧﺸﺪﻥ ﻫﺘﻞﻫﺎﻯ ﻛﺸﻮﺭ
ﮔﻔﺖ :ﺍﻳﻦ ﻭﺍژﻩﺍﻯ ﺍﺳــﺖ ﻛﻪ ﺳﺎﺯﻣﺎﻥ ﻣﻴﺮﺍﺙ ﻓﺮﻫﻨﮕﻰ،
ﺻﻨﺎﻳﻊﺩﺳــﺘﻰ ﻭ ﮔﺮﺩﺷــﮕﺮﻯ ﺁﻥ ﺭﺍ ﺷﺮﻭﻉ ﻛﺮﺩﻩ ،ﺍﻣﺎ ﻣﺎ
ﺍﻳﻦ ﺍﻣﺮ ﺭﺍ ﻗﺒــﻮﻝ ﻧﺪﺍﺭﻳﻢ 23 .ﻫﺰﺍﺭ ﻧﻔﺮ ﻧﻴﺮﻭﻯﺍﻧﺴــﺎﻧﻰ
ﺑﺮﺍﻯ ﻣﻬﻨﺪﺳــﻰ ﻫﺘﻞﻫﺎ ﺍﺯ ﺩﻭﻟﺖ ﺣﻘــﻮﻕ ﻣﻰﮔﻴﺮﻧﺪ ﻭ
ﺯﻣﺎﻥ ﺍﺣﺪﺍﺙ ﻫﺮ ﻫﺘﻞ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺍﺳــﺘﺎﻧﺪﺍﺭﺩﻫﺎ ﺭﺍ ﻟﺤﺎﻅ
ﻛﻨﻨﺪ؛ ﺍﻛﻨﻮﻥ ﺷــﺮﻛﺘﻰ ﺭﺍ ﺗﺎﺳــﻴﺲ ﻛﺮﺩﻩﺍﻧﺪ ﻭ ﺷﺮﻛﺖ
ﺑﺎ ﺣﻤﺎﻳﺖ ﺳــﺎﺯﻣﺎﻥ ﻣﻴﺮﺍﺙ ﻓﺮﻫﻨﮕﻰ ،ﺻﻨﺎﻳﻊﺩﺳــﺘﻰ ﻭ
ﮔﺮﺩﺷﮕﺮﻯ ﻭ ﺑﺮﺍﻯ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﺳﺎﺯﻯ ﻫﺮ ﻫﺘﻞ ﺍﺯ ﻣﺎ ﭘﻮﻟﻰ
ﺩﺭﻳﺎﻓــﺖ ﻣﻰﻛﻨــﺪ ﺩﺭ ﺣﺎﻟﻴﻜﻪ
ﻫﺘﻞﻫﺎ ﺷــﺮﺍﻳﻂ ﻣﺎﻟﻰ ﻣﻨﺎﺳﺒﻰ
ﻧﺪﺍﺭﻧﺪ .ﺑﻪ ﻃﻮﺭ ﻛﻠﻰ ﺳــﺎﺯﻣﺎﻥ
ﻣﻴــﺮﺍﺙ ﻓﺮﻫﻨﮕــﻰ ،ﺻﻨﺎﻳــﻊ
ﺩﺳﺘﻰ ﻭ ﮔﺮﺩﺷﮕﺮﻯ ﺑﺎ ﺣﻤﺎﻳﺖ
ﺍﺯ ﺧﺎﻧﻪﻣﺴــﺎﻓﺮﻫﺎ ﻭ ﺷــﺮﻛﺖ
ﺍﺳﺘﺎﻧﺪﺍﺭﺩﺳﺎﺯﻯ ﻫﺘﻞﻫﺎ ﺩﺭ ﺣﻖ
ﺟﻤﺸﻴﺪ ﺳﻠﻄﺎﻥﻣﺮﺍﺩﻯ
ﺟﺎﻣﻌﻪ ﻫﺘﻞﺩﺍﺭﺍﻥ ﺟﻔﺎ ﻣﻰﻛﻨﺪ.
ﻫﺰﻳﻨﻪ ﺑﺎﻻﻯ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﺳﺎﺯﻯ
ﺳــﻠﻄﺎﻧﻰﻣﺮﺍﺩﻯ ﺩﺭﺑﺎﺭﻩ ﺍﺳﺘﺎﻧﺪﺍﺭﺳــﺎﺯﻯﻫﺎﻯ ﺟﻬﺎﻧﻰ
ﺑــﺮﺍﻯ ﻫﺘﻞﻫــﺎﻯ ﺩﻧﻴﺎ ﻛﻪ ﻫﺮﭼﻨﺪﺳــﺎﻝ ﻳﻜﺒــﺎﺭ ﺍﻧﺠﺎﻡ
ﻣﻰﺷــﻮﺩ ،ﺑﻴﺎﻥ ﻛﺮﺩ :ﺗﻤﺎﻡ ﻫﺘﻞﻫﺎﻯ ﺩﻧﻴﺎ ﻫﺮﭼﻨﺪﺳــﺎﻝ
ﻳﻜﺒﺎﺭ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﺳــﺎﺯﻯ ﻣﻰﺷــﻮﻧﺪ ،ﺍﻣﺎ ﺩﻭﻟﺖ ﻭ ﺳﺎﺯﻣﺎﻥ
ﻣﺘﻮﻟﻰ ﻫﺘﻞﻫــﺎ ﻫﺰﻳﻨﻪﻫﺎ ﺭﺍ ﭘﺮﺩﺍﺧﺖ ﻣﻰﻛﻨﺪ .ﺑﻪ ﻋﻨﻮﺍﻥ
ﻧﻤﻮﻧﻪ ﺩﺭ ﺗﺮﻛﻴﻪ ﺗﻤﺎﻡ ﺍﻗﺪﺍﻣﺎﺕ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﺳــﺎﺯﻯ ﻫﺘﻞﻫﺎ
ﺑﺪﻭﻥ ﺩﺭﻳﺎﻓﺖ ﻫﻴﭻ ﻫﺰﻳﻨﻪﺍﻯ ﺍﺯ ﻫﺘﻞﻫﺎ ﺍﺯﺳــﻮﻯ ﺩﻭﻟﺖ
ﺍﻧﺠﺎﻡ ﻭ ﻣﻌﺎﻓﻴﺖﻫﺎﻯ ﻣﺎﻟﻴﺎﺗﻰ ﻭ ﺗﺴــﻬﻴﻼﺕ ﻭﻳﮋﻩ ﻧﻴﺰ ﺑﻪ
ﺁﻧﻬﺎ ﺍﺭﺍﺋﻪ ﻣﻰﺷﻮﺩ .ﺷــﺮﻛﺖ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﺳﺎﺯﻯ ﻣﻮﺍﺭﺩﻯ ﺭﺍ
ﺍﺯ ﻓﺮﺍﻧﺴﻪ ﻛﭙﻰ ﻛﺮﺩﻩ ﻭ ﺍﻃﻼﻋﺎﺕ ﻛﺎﻓﻰ ﺩﺭﺑﺎﺭﻩ ﻫﺘﻞﻫﺎﻯ
ﻛﺸﻮﺭ ﻧﺪﺍﺭﺩ.
ﺍﻭ ﺍﻓﺰﻭﺩ :ﺷﺮﻛﺖ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﺳﺎﺯﻯ ﺍﺯ ﻳﻜﻰ ﺍﺯ ﻫﺘﻞﻫﺎﻯ
ﻣﺎﺯﻧــﺪﺭﺍﻥ 20ﻣﻴﻠﻴــﻮﻥ ﺗﻮﻣﺎﻥ ﺑﺮﺍﻯ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﺳــﺎﺯﻯ
ﺩﺭﻳﺎﻓﺖ ﻛﺮﺩﻩ ،ﺍﻣﺎ ﻫﻨﻮﺯ ﺳــﻨﺪ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﺳﺎﺯﻯ ﺭﺍ ﺍﺭﺍﺋﻪ
ﻧﺪﺍﺩﻩ ﺍﺳﺖ.
ﺭﻳﻴــﺲ ﺟﺎﻣﻌﻪ ﻫﺘﻞﺩﺍﺭﺍﻥ ﺍﺳــﺘﺎﻥ ﻣﺎﺯﻧــﺪﺭﺍﻥ ﺩﺭﺑﺎﺭﻩ
ﺍﻗﺎﻣﺘﮕﺎﻩﻫــﺎﻯ ﺑﻮﻣﮕــﺮﺩﻯ ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﺍﻳــﻦ ﺍﻗﺎﻣﺘﮕﺎﻩﻫﺎ
ﻓﻌﺎﻟﻴﺖ ﺑﺴﻴﺎﺭ ﺧﻮﺑﻰ ﺩﺍﺭﻧﺪ ﻭ ﻫﺮﮔﺰ ﻣﺰﺍﺣﻢ ﻣﺎ ﻧﺒﻮﺩﻩﺍﻧﺪ.
ﺑﺴﻴﺎﺭﻯ ﺍﺯ ﮔﺮﺩﺷﮕﺮﺍﻥ ﻋﻼﻗﻪﻣﻨﺪ ﺑﻪ ﺍﻗﺎﻣﺖ ﺩﺭ ﺭﻭﺳﺘﺎﻫﺎ
ﻭ ﻃﺒﻴﻌــﺖ ﻫﺴــﺘﻨﺪ ﻭ ﺍﻳﻦ ﺍﻗﺎﻣﺘﮕﺎﻩﻫــﺎ ﻣﻰﺗﻮﺍﻧﺪ ﻣﻜﺎﻥ
ﻣﻨﺎﺳﺒﻰ ﺑﺮﺍﻯ ﺍﺳﻜﺎﻥ ﺁﻧﻬﺎ ﺑﺎﺷﺪ.
ﺳﺨﻦ ﭘﺎﻳﺎﻧﻰ
ﺑﺎ ﺷﺮﺍﻳﻄﻰ ﻛﻪ ﭘﻴﺶ ﺁﻣﺪﻩ ﻭ ﺭﻗﻴﺒﺎﻧﻰ ﻛﻪ ﻫﺮﺭﻭﺯﻩ
ﺑﺎ ﺣﻤﺎﻳــﺖ ﻧﻬﺎﺩﻫﺎﻯ ﻛﺸــﻮﺭ ﺩﺭ ﻣﻘﺎﺑــﻞ ﻫﺘﻞﻫﺎ
ﻗﺪ ﻋﻠــﻢ ﻣﻰﻛﻨﻨﺪ ،ﺻﻨﻌﺖ ﻫﺘﻞﺩﺍﺭﻯ ﻛﺸــﻮﺭ ﺩﺭ
ﺧﻄﺮ ﺍﺳــﺖ .ﺩﺭ ﺣﺎﻟﻰ ﻛﻪ ﮔﺮﺩﺷــﮕﺮﻯ ﻭﺍﺑﺴــﺘﻪ
ﺑﻪ ﻫﺘﻞﺩﺍﺭﻯ ﺍﺳــﺖ ﻭ ﻧﻴﺮﻭﻯ ﺍﻧﺴــﺎﻧﻰ ﺑﺴــﻴﺎﺭﻯ
ﺭﺍ ﺑﻪ ﺧــﻮﺩ ﺍﺧﺘﺼﺎﺹ ﺩﺍﺩﻩ ،ﺻﻨﻌﺖ ﮔﺮﺩﺷــﮕﺮﻯ
ﻗﺮﺍﺭ ﺍﺳــﺖ ﺍﺷــﺘﻐﺎﻟﺰﺍﻳﻰ ﻛﻨﺪ ،ﻧﻪ ﺍﻳﻨﻜﻪ ﮔﺮﻭﻫﻰ ﺭﺍ
ﻭﺭﺷﻜﺴﺘﻪ ﻭ ﻋﺪﻩﺍﻯ ﺭﺍ ﺑﻴﻜﺎﺭ ﻛﻨﺪ .ﻫﺘﻞﻫﺎﻯ ﻛﺸﻮﺭ
ﻫﻢ ﻣﺎﻟﻴﺎﺕ ﻣﻰﭘﺮﺩﺍﺯﻧﺪ ﻭ ﻫﻢ ﺑﺴﻴﺎﺭﻯ ﺍﺯ ﻓﺼﻞﻫﺎﻯ
ﺳــﺎﻝ ﺧﺎﻟﻰ ﺍﺯ ﮔﺮﺩﺷﮕﺮ ﻫﺴﺘﻨﺪ .ﺩﺭ ﻓﺼﻞ ﭘﺮ ﺳﻔﺮ
ﺑﺎ ﺍﺳﻜﺎﻥ ﻣﺴﺎﻓﺮﺍﻥ ﺩﺭ ﻣﺪﺍﺭﺳﻰ ﻛﻪ ﻫﻴﭻ ﻣﺴﺎﻓﺮﻯ
ﺍﺯ ﺧﺪﻣﺎﺕ ﺁﻥ ﺭﺍﺿﻰ ﻧﻴﺴــﺖ ،ﭼــﻮﺏ ﻻﻯ ﭼﺮﺥ
ﻫﺘﻞﻫﺎ ﻧﮕﺬﺍﺭﻳﻢ.
ﭘﺬﻳﺮﺵ ﮔﺮﺩﺷﮕﺮ ﺭﻭﺳﻰ ﺑﺪﻭﻥ ﮔﺬﺭﻧﺎﻣﻪ ﺩﺭ ﺗﺮﻛﻴﻪ
ﺗﺮﻛﻴــﻪ ﺍﻋﻼﻡ ﻛــﺮﺩ ﮔﺮﺩﺷــﮕﺮﻫﺎﻯ ﺭﻭﺱ ﺭﺍ ﺑﺪﻭﻥ ﮔﺬﺭﻧﺎﻣــﻪ ﺧﺎﺭﺟﻰ ﻧﻴﺰ
ﻣﻰﭘﺬﻳﺮﺩ ﻭ ﺍﻣﻴﺪﻭﺍﺭ ﺍﺳــﺖ ﺑﺘﻮﺍﻧﺪ ﭘﺬﻳﺮﺍﻯ 5ﻣﻴﻠﻴﻮﻥ ﮔﺮﺩﺷﮕﺮ ﺭﻭﺳﻰ ﺩﺭ ﺳﺎﻝ
ﺟﺎﺭﻯ ﻣﻴﻼﺩﻯ ﺑﺎﺷﺪ.
ﺑــﻪ ﮔــﺰﺍﺭﺵ ﻣﻬﺮ ﺑﻪ ﻧﻘــﻞ ﺍﺯ ﺭﻳﺎﻧﻮﺳــﺘﻰ» ،ﻣﻮﻟﻮﺕ ﭼــﺎﻭﻭﺵ ﺍﻏﻠﻮ« ﻭﺯﻳﺮ
ﺧﺎﺭﺟﻪ ﺗﺮﻛﻴــﻪ ﺑﻪ ﺗﺎﺯﮔﻰ ﺍﻋﻼﻡ ﻛﺮﺩﻩ ﺗﺮﻛﻴﻪ ﺗﻤﻬﻴــﺪﺍﺕ ﻻﺯﻡ ﺑﺮﺍﻯ ﭘﺬﻳﺮﺵ
ﮔﺮﺩﺷﮕﺮﻫﺎﻯ ﺭﻭﺱ ﺑﺪﻭﻥ ﺩﺍﺷﺘﻦ ﮔﺬﺭﻧﺎﻣﻪ ﺧﺎﺭﺟﻰ ﺭﺍ ﺩﺭ ﻓﺮﻭﺩﮔﺎﻩﻫﺎﻯ ﻛﺸﻮﺭ
ﺗﺪﺍﺭﻙ ﺩﻳﺪﻩ ﺍﺳــﺖ ﻭ ﺍﺯ ﺍﻳﻦ ﭘﺲ ﺳــﻔﺮ ﺑﻪ ﺗﺮﻛﻴﻪ ﻭ ﮔﺮﺩﺵ ﺩﺭ ﺗﻤﺎﻡ ﻣﻨﺎﻃﻖ
ﺩﻳﺪﻧﻰ ﺍﻳﻦ ﻛﺸﻮﺭ ﺑﺮﺍﻯ ﺭﻭﺱﻫﺎ ﺑﺎ ﮔﺬﺭﻧﺎﻣﻪ ﺩﺍﺧﻠﻰ ﻛﺸﻮﺭ ﺭﻭﺳﻴﻪ ﺍﻣﻜﺎﻥﭘﺬﻳﺮ
ﺍﺳﺖ ﻭ ﺗﺮﻛﻴﻪ ﺍﻣﻴﺪﻭﺍﺭ ﺍﺳﺖ ﺩﺭ ﺳﺎﻝ ﺟﺎﺭﻯ ﻣﻴﻼﺩﻯ ﺑﺘﻮﺍﻧﺪ ﭘﺬﻳﺮﺍﻯ 5ﻣﻴﻠﻴﻮﻥ
ﮔﺮﺩﺷﮕﺮ ﺭﻭﺳﻰ ﺑﺎﺷﺪ.
ﺑﻨﺎ ﺑﺮ ﺳــﺨﻨﺎﻥ ﻭﺯﻳﺮ ﺍﻣﻮﺭ ﺧﺎﺭﺟــﻪ ﺗﺮﻛﻴﻪ ﻣﺬﺍﻛﺮﺍﺕ ﻣﺮﺑﻮﻁ ﺑﻪ ﺍﻳﻦ ﻃﺮﺡ ﺍﺯ
ﺩﻭ ﺳﺎﻝ ﻗﺒﻞ ﺟﺮﻳﺎﻥ ﺩﺍﺷﺘﻪ ﻭ ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ ﻣﺮﺍﺣﻞ ﺍﺟﺮﺍﻳﻰ ﻭ ﻋﻤﻠﻴﺎﺗﻰ ﺁﻥ
ﺩﺭ ﺣﺎﻝ ﺍﻧﺠﺎﻡ ﺍﺳــﺖ .ﺍﻟﺒﺘﻪ ﺑﻪ ﺩﻧﺒﺎﻝ ﻣﺎﺟﺮﺍﻯ ﺳــﻘﻮﻁ ﻫﻮﺍﭘﻴﻤﺎﻯ ﺭﻭﺳﻴﻪ ﺩﺭ
ﺗﺮﻛﻴﻪ ،ﺭﻭﺍﺑﻂ ﺑﻴﻦ ﺩﻭ ﻛﺸــﻮﺭ ﺑﻪ ﺷﺪﺕ ﻛﻤﺮﻧﮓ ﺷــﺪ ﻭ ﺍﻣﻮﺭ ﻣﺮﺑﻮﻁ ﺑﻪ ﺍﻳﻦ
ﻃﺮﺡ ﻧﻴﺰ ﺑﻪ ﺗﻌﻮﻳﻖ ﺍﻓﺘﺎﺩ؛ ﺩﺭ ﻧﺘﻴﺠﻪ ﺗﺮﻛﻴﻪ ﺩﺭ ﺳــﺎﻝ ﮔﺬﺷﺘﻪ ﻣﻴﻼﺩﻯ ﺑﻪﻃﻮﺭ
ﺗﻘﺮﻳﺒﻰ ﺗﺎﺑﺴــﺘﺎﻧﻰ ﺑﺪﻭﻥ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺭﻭﺱ ﺭﺍ ﺗﺠﺮﺑﻪ ﻛﺮﺩ .ﻳﺎﺩﺁﻭﺭﻯ ﻣﻰﺷﻮﺩ،
ﺣﻤــﻼﺕ ﺗﺮﻭﺭﻳﺴــﺘﻰ ﻭ ﻧﺎﺍﻣﻨﻰ ﺩﺭ ﺑﺨﺶ ﺟﻨﻮﺏ ﺷــﺮﻗﻰ ﺗﺮﻛﻴﻪ ،ﺗﻨﻬﺎ ﺑﺎﻋﺚ
6ﺍﺭﺩﻳﺒﻬﺸﺖ 1396
28ﺭﺟﺐ1438
26ﺁﻭﺭﻳﻞ2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /145ﭘﻴﺎﭘﻰ294
ﺗﻴﺘﺮ ﺭﻭﺯ
ﻳﺎﺩﺩﺍﺷﺖ
»ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ« ﺍﺯ ﺭﻗﺎﺑﺖ ﺳﺨﺖ ﺻﻨﻌﺖ ﻫﺘﻞﺩﺍﺭﻯ ﺑﺎ ﻣﺪﺍﺭﺱ ﻭ ﺧﺎﻧﻪﻣﺴﺎﻓﺮﻫﺎ ﮔﺰﺍﺭﺵ ﻣﻰﺩﻫﺪ
ﻣﺪﻳﺮﺍﻥ ﺻﻨﻌﺖ ﻫﺘﻞﺩﺍﺭﻯ ﺍﺯ
ﺍﻗﺪﺍﻣﺎﺕ ﺷﺮﻛﺖ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﺳﺎﺯﻯ
ﻛــﻪ ﺑــﺎ ﺣﻤﺎﻳــﺖ ﺳــﺎﺯﻣﺎﻥ
ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕﻰ ،ﺻﻨﺎﻳﻊﺩﺳﺘﻰ ﻭ
ﮔﺮﺩﺷﮕﺮﻯ ﻓﻌﺎﻟﻴﺖ ﻣﻰﻛﻨﺪ ﻧﻴﺰ
ﻧﺎﺭﺍﺿﻰ ﺑــﻮﺩﻩ ﻭ ﻣﻌﺘﻘﺪﻧﺪ ﻧﺒﺎﻳﺪ
ﻫﺰﻳﻨﻪﺍﻯ ﺑﺮﺍﻯ ﺍﺳﺘﺎﻧﺪﺍﺭﺩﺳﺎﺯﻯ
ﺟﻤﺸﻴﺪ ﺣﻤﺰﻩﺯﺍﺩﻩ
ﻫﺘﻞﻫــﺎﻯ ﺧﻮﺩ ﭘﺮﺩﺍﺧﺖ ﻛﻨﻨﺪ.
ﺍﻛﻨــﻮﻥ ﺑﻪ ﮔﻔﺘــﻪ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﻫﺘﻞﺩﺍﺭﻯ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ
ﻫﺘﻞﻫﺎﻯ ﻛﺸﻮﺭ 5ﺩﺭﺻﺪ ﺍﺷﻐﺎﻝ ﺷﺪﻩﺍﻧﺪ ﻭ 95ﺩﺭﺻﺪ ﺍﺯ
ﻓﻀﺎﻯ ﺁﻧﻬﺎ ﻫﻤﭽﻨﺎﻥ ﺧﺎﻟﻰ ﺍﺯ ﻣﺴﺎﻓﺮ ﺍﺳﺖ.
ﮔﺮﺩﺷﮕﺮﻯ
ﻧﮕﺮﺍﻧﻰ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﺭﻭﺱ ﻧﺸﺪﻩ ،ﺑﻠﻜﻪ ﺍﻳﻦ ﻭﺍﻫﻤﻪ ﺑﻪ ﻣﺮﺯﻫﺎﻯ ﺩﻳﮕﺮ ﻛﺸﻮﺭﻫﺎ
ﻧﻴﺰ ﻧﻔﻮﺫ ﻛﺮﺩﻩ ﺍﺳﺖ.
ﺑﺮﺍﺳــﺎﺱ ﮔﺰﺍﺭﺵ ﺑﺎﻧــﻚ ﺍﻃﻼﻋﺎﺕ ﮔﺮﺩﺷــﮕﺮﻯ ،ﻣﻴﺰﺍﻥ ﻣﺴــﺎﻓﺮﺕﻫﺎﻯ
ﮔﺮﺩﺷــﮕﺮﻯ ﺍﺯ ﻛﺸــﻮﺭﻫﺎﻳﻰ ﻫﻤﭽﻮﻥ ﺁﻟﻤﺎﻥ ،ﺑﻠﻐﺎﺭﺳﺘﺎﻥ ،ﺍﻧﮕﻠﻴﺲ ﻭ ﻫﻠﻨﺪ ﺑﻪ
ﺗﺮﻛﻴﻪ ﻧﻴﺰ ﺑﻪﻃﻮﺭ ﭼﺸﻤﮕﻴﺮﻯ ﻛﺎﻫﺶ ﻳﺎﻓﺘﻪ ﺍﺳﺖ.
ﻭﺯﺍﺭﺕ ﮔﺮﺩﺷــﮕﺮﻯ ﺗﺮﻛﻴﻪ ﺍﻋﻼﻡ ﻛﺮﺩ ﻛﻪ ﺩﺭ ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﻣﻴﻼﺩﻯ ﺗﻌﺪﺍﺩ
ﮔﺮﺩﺷــﮕﺮﺍﻥ ﺧﺎﺭﺟﻰ ﺑﻪ ﻣﻘﺼﺪ ﺗﺮﻛﻴﻪ ﺍﺯ ﻣﺮﺯ 10ﻣﻴﻠﻴﻮﻥ ﻧﻔﺮ ﺑﻴﺸــﺘﺮ ﻧﺸﺪ ﻭ
ﺑﺎ ﻛﺎﻫﺶ ﺩﺭﺁﻣﺪ 16ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭﻯ ﺩﺭ ﺣﻮﺯﻩ ﮔﺮﺩﺷــﮕﺮﻯ ﺭﻭﻳﺎﺭﻭ ﺷﺪﻩ ﺍﺳﺖ،
ﺑﻪ ﻃــﻮﺭﻯ ﻛﻪ ﻛﺎﻫﺶ ﻣﻴﺰﺍﻥ ﺗﺒﺎﺩﻻﺕ ﻭ ﺧﺮﻳﺪ ﺑﺎﺯﺍﺭ ﮔﺮﺩﺷــﮕﺮﻯ ﺩﺭ ﺳــﺎﻝ
2016ﻣﻴﻼﺩﻯ ﺩﺭ 30ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﺑﻰﺳﺎﺑﻘﻪ ﺍﻋﻼﻡ ﺷﺪ.
ﺑﺮﺍﺳــﺎﺱ ﺁﻣﺎﺭ »ﻣﺮﻛﺰ ﻟــﻮﺍﺩ« 72ﺩﺭﺻﺪ ﻣﺮﺩﻡ ﺭﻭﺳــﻴﻪ ﮔﺬﺭﻧﺎﻣﻪ ﺧﺎﺭﺟﻰ
ﻧﺪﺍﺭﻧﺪ59 .ﺩﺭﺻﺪ ﻧﻴﺰ ﺗﺎﻛﻨﻮﻥ ﺑﻪ ﻛﺸــﻮﺭﻫﺎﻯ ﻏﻴﺮﺍﺯ ﻣﺤﺪﻭﺩﻩ ﺷــﻮﺭﻭﻯ ﺳﺎﺑﻖ
ﺳﻔﺮ ﻧﻜﺮﺩﻩﺍﻧﺪ.
ﺷــﺮﻛﺖ TezTourﻣﻌﺘﻘﺪ ﺍﺳــﺖ ﻃﺮﺡ ﻭﺭﻭﺩ ﺑــﺪﻭﻥ ﮔﺬﺭﻧﺎﻣﻪ ﺧﺎﺭﺟﻰ
ﻣﻰﺗﻮﺍﻧﺪ ﺑﻪ ﺟﺬﺏ ﺩﻭ ﺑﺮﺍﺑﺮﻯ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺭﻭﺳﻰ ﺑﻴﻨﺠﺎﻣﺪ ﻭ ﺩﺭ ﺻﻮﺭﺕ ﺛﺒﺎﺕ
ﺭﻭﺑﻞ ﺩﺭ ﺑﺮﺍﺑﺮ ﺩﻻﺭ ﻭ ﺷــﺮﺍﻳﻂ ﺍﻗﺘﺼﺎﺩﻯ ﻣﻄﻠﻮﺏ ،ﺍﻣﻜﺎﻥ ﺍﻓﺰﺍﻳﺶ ﺑﻴﺶ ﺍﺯ ﺍﻳﻦ
ﻫﻢ ﺩﻭﺭ ﺍﺯ ﺍﻧﺘﻈﺎﺭ ﻧﻴﺴﺖ.
ﺗﺮﻛﻴﻪ ﺑﺮ ﺍﻳﻦ ﺑﺎﻭﺭ ﺍﺳــﺖ ﻣﻰﺗﻮﺍﻧﺪ ﻛﺎﻫﺶ ﻭ ﺍﻓﺖ ﺳــﻨﮕﻴﻦ ﻣﺮﺑﻮﻁ ﺑﻪ ﺑﺎﺯﺍﺭ
ﺭﻭﺳﻴﻪ ﻭ ﺍﺭﻭﭘﺎ ﺭﺍ ﺟﺒﺮﺍﻥ ﻛﻨﺪ.
ﺑﻪ ﻋﺒﺎﺭﺕ ﺩﻳﮕﺮ ﺍﻳﻦ ﻛﺸــﻮﺭ ﺗﻤﺎﻡ ﺗﻮﺍﻥ ﺧــﻮﺩ ﺭﺍ ﺩﺭ ﺯﻣﻴﻨﻪﻫﺎﻯ ﻣﺨﺘﻠﻒ ﺑﻪ
ﻣﻨﻈﻮﺭ ﺟﺬﺏ ﮔﺮﺩﺷــﮕﺮﻯﻫﺎﻯ ﺭﻭﺳﻰ ،ﺑﻪ ﻛﺎﺭ ﮔﺮﻓﺘﻪ ﺍﺳﺖ؛ ﺷﺮﺍﻳﻂ ﺗﻮﺭﻫﺎﻯ
ﮔﺮﺩﺷــﮕﺮﻯ ﺭﺍ ﻣﻄﻠﻮﺏﺗﺮ ﻛﺮﺩﻩ ﻭ ﻗﻴﻤﺖ ﻫﺘﻞﻫﺎ ﻭ ﺗﻮﺭﻫﺎ ﺭﺍ ﻧﻴﺰ ﻛﺎﻫﺶ ﺩﺍﺩﻩ
ﺍﺳﺖ.
ﺑــﻪ ﻋﻨﻮﺍﻥ ﻣﺜــﺎﻝ ﻣﻰﺗﻮﺍﻥ ﻧﺨﺴــﺖ 10ﺩﺭﺻﺪ ﻣﺒﻠﻎ ﻣﻮﺭﺩ ﻧﻴــﺎﺯ ﺑﺮﺍﻯ ﺗﻮﺭ
ﮔﺮﺩﺷﮕﺮﻯ ﭘﺮﺩﺍﺧﺖ ﻭ ﺳﭙﺲ ﺑﻪ ﻣﺮﻭﺭ ﻣﻘﺪﺍﺭ ﺑﺎﻗﻴﻤﺎﻧﺪﻩ ﺭﺍ ﺗﺴﻮﻳﻪ ﻛﺮﺩ.
ﻫﺘــﻞﺩﺍﺭﺍﻥ ﺗﺮﻛﻴﻪ ﻋﺰﻡ ﺧــﻮﺩ ﺭﺍ ﺟﺰﻡ ﻛﺮﺩﻩﺍﻧﺪ ﺗﺎ ﺍﻳﻨﻜــﻪ ﺧﺪﻣﺎﺕ ﺑﻬﺘﺮﻯ
ﺩﺭ ﺭﺍﺳــﺘﺎﻯ ﺭﺿﺎﻳﺖ ﻭ ﺟﺬﺏ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﺍﺭﺍﺋﻪ ﻭ ﻗﻴﻤــﺖ ﻫﺘﻞﻫﺎ ﺭﺍ 25ﺗﺎ
50ﺩﺭﺻﺪ ﻛﺎﻫﺶ ﺩﻫﻨﺪ.
ﺩﺭ ﻫﻤﻴــﻦ ﺣﺎﻝ ،ﻟﻴﻮﺑــﻮﻑ ﮔﻠﻮﺑﻮﻭﺍ ،ﻣﺪﻳــﺮ ﺁژﺍﻧﺲ ﺑﻴﻦﺍﻟﻤﻠﻠــﻰ ﻫﻤﻜﺎﺭﻯ
ﺷــﻬﺮﻭﻧﺪﺍﻥ ﻣﻘﻴﻢ ﺧﺎﺭﺝ ﺍﺯ ﻛﺸﻮﺭ ﺭﻭﺳــﻴﻪ ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﺩﺭ ﻧﻈﺮ ﺩﺍﺭﻳﻢ ﺗﺎ ﺳﺎﻝ
ﻓﺮﻫﻨﮓ ﻭ ﮔﺮﺩﺷﮕﺮﻯ ﺭﻭﺳﻴﻪ -ﺗﺮﻛﻴﻪ ﺭﺍ ﺗﺎ 2ﺳﺎﻝ ﺩﻳﮕﺮ ﺑﺮﮔﺰﺍﺭ ﻛﻨﻴﻢ.
ﻭﻯ ﺩﺭ ﺳــﺨﻨﺎﻧﻰ ﺩﺭ ﻫﻤﺎﻳــﺶ ﺍﺟﺘﻤﺎﻋــﻰ ﺗﺮﻛﻴﻪ-ﺭﻭﺳــﻴﻪ ﺗﺎﻛﻴــﺪ ﻛﺮﺩ:
ﻓﻌﺎﻟﻴﺖﻫﺎ ﺩﺭ ﺭﺍﺳــﺘﺎﻯ ﺳــﺎﻝ ﻓﺮﻫﻨﮓ ﻭ ﮔﺮﺩﺷــﮕﺮﻯ ﻣﺘﻘﺎﺑﻞ ﺑﻴﻦ ﺩﻭ ﻛﺸﻮﺭ
ﺳﺒﺐ ﺗﻨﻮﻉ ﺩﺭ ﻫﻤﻜﺎﺭﻯﻫﺎﻯ ﻣﻮﺟﻮﺩ ﺧﻮﺍﻫﺪ ﺷﺪ.
ﺻﻨﻌﺖ ﮔﺮﺩﺷــﮕﺮﻯ ﻣﻨﺎﻓﻊ
ﺍﻗﺘﺼــﺎﺩﻯ ﻭ ﺩﺭﺁﻣﺪ ﺑﺴــﻴﺎﺭﻯ
ﺭﺍ ﺑﺮﺍﻯ ﻛﺸــﻮﺭ ﺑﻪ ﻫﻤﺮﺍﻩ ﺩﺍﺭﺩ،
ﺍﻣﺎ ﺍﻳﻦ ﺻﻨﻌــﺖ ﺩﺍﺭﺍﻯ ﻭﻳﮋﮔﻰ
ﺑﺴــﻴﺎﺭ ﻣﻬﻢ ﺩﻳﮕﺮﻯ ﺍﺳﺖ ﻛﻪ
ﻣﻰﺗﻮﺍﻧــﺪ ﺑﻪ ﻣﺎ ﻛﻤــﻚ ﻛﻨﺪ.
ﺣﺠﺖﺍﻻﺳﻼﻡ ﻣﺤﻤﺪﻋﻠﻰ ﺯﻡ
ﮔﺮﺩﺷﮕﺮﻯ ﻣﻰﺗﻮﺍﻧﺪ ﺩﺭ ﺣﻔﻆ ﻣﻌﺎﻭﻥ ﻓﺮﻫﻨﮕﻰ ،ﺍﺟﺘﻤﺎﻋﻰ
ﺍﺭﺯﺵﻫﺎﻯ ﺍﺧﻼﻗﻰ ،ﻣﺤﺎﻓﻈﺖ
ﻭ ﮔﺮﺩﺷﮕﺮﻯ ﺩﺑﻴﺮﺧﺎﻧﻪ
ﺍﺯ ﻓﺮﻫﻨﮓﻫــﺎﻯ ﺑﻮﻣﻰ ﻭ ﻋﺮﻑ ﺷﻮﺭﺍﻯﻋﺎﻟﻰ ﻣﻨﺎﻃﻖ ﺁﺯﺍﺩ ﻭ
ﻭﻳﮋﻩ ﺍﻗﺘﺼﺎﺩﻯ
ﺟﺎﻣﻌــﻪ ﻧﻴﺰ ﻣﻮﺛﺮ ﻭﺍﻗﻊ ﺷــﻮﺩ.
ﻃﺒﻴﻌــﻰ ﺍﺳــﺖ ﻣــﺮﺩﻡ ﺍﻳﺮﺍﻥ
ﻧﻴﺰ ﻣﺎﻧﻨﺪ ﻫﺮ ﻛﺸــﻮﺭ ﺩﻳﮕﺮﻯ ﻧﻴﺎﺯ ﺑــﻪ ﺗﻔﺮﻳﺢ ﻭ ﮔﺮﺩﺵ ﺩﺍﺭﻧﺪ
ﻭ ﺑــﺎ ﺗﻮﺟﻪ ﺑﻪ ﺷــﺮﻳﻌﺖ ﻭ ﻓﺮﻫﻨﮓ ﺍﻳﺮﺍﻥ ﺍﻳــﻦ ﺗﻔﺮﻳﺤﺎﺕ ﺑﺎﻳﺪ
ﺑﺮﺍﺳــﺎﺱ ﻣﻮﺍﺯﻳﻦ ﺍﺳــﻼﻣﻰ ﻭ ﻓﺮﻫﻨﮕﻰ ﻛﺸﻮﺭ ﺗﻌﺮﻳﻒ ﺷﺪﻩ ﻭ
ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﻣﺮﺩﻡ ﻭ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﺩﺍﺧﻠﻰ ﻗﺮﺍﺭ ﮔﻴﺮﺩ ﺩﺭ ﻏﻴﺮﺍﻳﻦ
ﺻﻮﺭﺕ ﺍﻳﺮﺍﻧﻰﻫﺎ ﺗﻔﺮﻳﺤﺎﺕ ﺭﺍ ﺩﺭ ﺩﻳﮕﺮ ﻛﺸــﻮﺭﻫﺎ ﺟﺴﺖﻭﺟﻮ
ﻣﻰﻛﻨﻨﺪ .ﺗﻔﺮﻳﺤﺎﺕ ﺩﺭ ﻫﺮ ﻛﺸﻮﺭ ﺑﺮﺍﺳﺎﺱ ﻓﺮﻫﻨﮓ ﻭ ﻣﺬﻫﺐ
ﺁﻥ ﻛﺸــﻮﺭ ﺗﻌﺮﻳﻒ ﺷــﺪﻩ ﻭ ﻧﻴﺎﺯ ﻣﺮﺩﻡ ﻣﺎ ﺭﺍ ﺗﺎﻣﻴﻦ ﻧﻤﻰﻛﻨﺪ.
ﻫﺮﺳﺎﻝ 5ﻣﻴﻠﻴﻮﻥ ﻧﻔﺮ ﺍﻳﺮﺍﻧﻰ ﺑﻪ ﺩﻳﮕﺮ ﻛﺸﻮﺭﻫﺎ ﺳﻔﺮ ﻣﻰﻛﻨﻨﺪ
ﻭ ﺑﻴﺸــﺘﺮ ﺁﻧﻬﺎ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﺗﻔﺮﻳﺤﻰ ﻫﺴــﺘﻨﺪ ﻛﻪ ﺩﺭ ﺍﻳﺮﺍﻥ
ﺍﺟﺎﺯﻩ ﺗﻔﺮﻳﺤﺎﺕ ﺳــﺎﻟﻢ ﺭﺍ ﻧﺪﺍﺭﻧﺪ .ﺑﻪﻋﻨﻮﺍﻥ ﻧﻤﻮﻧﻪ ﺑﺴــﻴﺎﺭﻯ
ﺍﺯ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﺑﺮﺍﻯ ﻛﻨﺴﺮﺕ ﺑﻪ ﻛﺸــﻮﺭﻫﺎﻯ ﻫﻤﺴﺎﻳﻪ ﺳﻔﺮ
ﻣﻰﻛﻨﻨﺪ ﻭ ﺳــﭙﺲ ﺑﺎ ﻣﺮﺍﻛﺰ ﺗﻔﺮﻳﺤﻰ ﺩﻳﮕﺮﻯ ﺁﺷﻨﺎ ﻣﻰﺷﻮﻧﺪ.
ﺩﺭ ﺍﻳﺮﺍﻥ ﻛﻨﺴــﺮﺕﻫﺎﻯ ﺑﺴﻴﺎﺭ ﺧﻮﺑﻰ ﺑﺎ ﺍﺷــﻌﺎﺭﻯ ﺍﺯ ﺣﺎﻓﻆ،
ﻣﻮﻟــﻮﻯ ﻭ ﺳــﻌﺪﻯ ﺑﺮﮔــﺰﺍﺭ ﻣﻰﺷــﻮﺩ ﻭ ﻧﺒﺎﻳﺪ ﺟﻠــﻮﻯ ﺍﻳﻦ
ﻛﻨﺴــﺮﺕﻫﺎ ﮔﺮﻓﺘﻪ ﺷــﻮﺩ .ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﺍﻳﺮﺍﻧﻰﻫــﺎ ﺑﻪﺩﻟﻴﻞ
ﻣﺤﺪﻭﺩﻳﺖﻫﺎ ﻭ ﻣﺤﺮﻭﻣﻴﺖﻫﺎﻳﻰ ﻛــﻪ ﺩﺭ ﺍﻳﺮﺍﻥ ﺑﺮﺍﻯ ﺗﻔﺮﻳﺢ
ﻭ ﺷــﺎﺩﻯ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﺑﻪ ﻛﺸــﻮﺭﻫﺎﻯ ﺩﻳﮕﺮ ﺳــﻔﺮ ﻣﻰﻛﻨﻨﺪ ﻭ
ﺍﻟﺒﺘﻪ ﺑﺮﺍﺳــﺎﺱ ﻓﺮﻫﻨﮓ ﺁﻧﻬﺎ ﺑﻪ ﺗﻔﺮﻳﺢ ﻣﻰﭘﺮﺩﺍﺯﻧﺪ .ﺩﺭ ﺍﻳﺮﺍﻥ
ﻧﻴﺰ ﺍﻣﻜﺎﻥ ﻓﺮﺍﻫﻢ ﻛﺮﺩﻥ ﺗﻔﺮﻳﺤﺎﺕ ﺧﺎﺭﺝ ﺍﺯ ﻛﺸــﻮﺭ ﺷــﺪﻧﻰ
ﺍﺳــﺖ .ﺍﮔﺮ ﺍﺯ ﺟﻨﺒﻪ ﻣﺎﻟﻰ ﺑﻪ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺑﻨﮕﺮﻳﻢ ﻧﻴﺰ ﻫﺮﺳﺎﻝ
ﺍﺭﺯ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﻛﺸﻮﺭ ﺧﺎﺭﺝ ﻣﻰﺷﻮﺩ ﺗﺎ ﻣﺮﺩﻡ ﺗﻔﺮﻳﺢ ﻛﻨﻨﺪ .ﺍﺯ
ﻣﻨﻈﺮ ﻓﺮﻫﻨﮕﻰ ﮔﺮﺩﺷــﮕﺮﻯ ﺑﺎﻳﺪ ﺑﻪ ﻳﻚ ﮔﻔﺘﻤﺎﻥ ﺑﻴﻦ ﺍﻫﺎﻟﻰ
ﺩﻳﻦ ﻭ ﻣﺬﻫﺐ ﺗﺒﺪﻳﻞ ﺷــﻮﺩ ﻭ ﺁﻧﻬــﺎ ﺑﺎﻳﺪ ﺑﺪﺍﻧﻨﺪ ﺍﮔﺮ ﺍﻳﻦ ﺍﻣﺮ ﺭﺍ
ﻧﭙﺬﻳﺮﻧﺪ ،ﺍﻳﺮﺍﻥ ﺍﺯ ﻣﻨﻈﺮ ﻓﺮﻫﻨﮕﻰ ﻧﺎﻫﻨﺠﺎﺭﻯﻫﺎﻯ ﺑﺴﻴﺎﺭﻯ ﺩﺭ
ﺣﻮﺯﻩ ﻓﺮﻫﻨﮕﻰ ﻭ ﻣﻌﻨﻮﻯ ﻣﺘﺤﻤﻞ ﻣﻰﺷﻮﺩ.
ﺭﻭﻯﺭﻭﺯ
ﺗﻴﺘﺮ
ﺧﻂ ﺧﺒﺮ
ﺍﺭﺯﻳﺎﺑﻰ ﻇﺮﻓﻴﺖ ﺗﻮﻟﻴﺪ
ﻭ ﺍﺷﺘﻐﺎﻝ ﺩﺭ 73ﺭﻭﺳﺘﺎ
ﻃﺮﺡ ﺍﺭﺯﻳﺎﺑــﻰ ﻇﺮﻓﻴﺖ ﺗﻮﻟﻴﺪ
ﻭ ﺍﺷــﺘﻐﺎﻝ ﺩﺭ 73ﺭﻭﺳﺘﺎ ﺑﺎ ﺗﻮﺟﻪ
ﺑﻪ ﺯﻳﺮﺳــﺎﺧﺖﻫﺎﻯ ﮔﺮﺩﺷﮕﺮﻯ،
ﻣﻴــﺮﺍﺙ ﻓﺮﻫﻨﮕــﻰ ﻭ ﺗﺎﺭﻳﺨــﻰ ﻭ
ﻇﺮﻓﻴﺖﻫــﺎﻯ ﺻﻨﺎﻳﻊﺩﺳــﺘﻰ
ﻫــﺮ ﺭﻭﺳــﺘﺎ ﺑﻪﻫﻤﺖ ﺳــﺎﺯﻣﺎﻥ
ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕﻰ ،ﺻﻨﺎﻳﻊﺩﺳﺘﻰ ﻭ ﮔﺮﺩﺷﮕﺮﻯ ﺁﻏﺎﺯ ﺷﺪ.
ﺑﻪ ﮔــﺰﺍﺭﺵ ﺍﻳﺮﻧــﺎ ،ﺩﺭ ﺍﻳــﻦ ﻃــﺮﺡ ﻛــﻪ ﺍﺯ 23ﻓﺮﻭﺭﺩﻳﻦ
ﺑﻪﺻــﻮﺭﺕ ﺭﺳــﻤﻰ ﺁﻏﺎﺯ ﺷــﺪ ،ﺍﺯ ﻫــﺮ ﻛــﺪﺍﻡ ﺍﺯ 3ﻣﻌﺎﻭﻧﺖ
ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕﻰ ،ﺻﻨﺎﻳﻊﺩﺳﺘﻰ ﻭ ﮔﺮﺩﺷﮕﺮﻯ 13ﻛﺎﺭﺷﻨﺎﺱ
) 39ﻛﺎﺭﺷــﻨﺎﺱ( ﺑﺎ ﺣﻀﻮﺭ ﻳﻚﻫﻔﺘﻪﺍﻯ ﺧﻮﺩ ﺩﺭ ﺭﻭﺳﺘﺎﻫﺎﻯ
ﻫــﺪﻑ ﺩﺭ ﺍﺳــﺘﺎﻥﻫﺎﻳﻰ ﻛﻪ ﺑﻪﺗﻔﻜﻴﻚ ﺑﺮﺍﻯ ﻫﺮ ﻛﺎﺭﺷــﻨﺎﺱ
ﻣﺸﺨﺺ ﺷﺪﻩ ،ﺑﻪ ﺑﺮﺭﺳــﻰ ﻇﺮﻓﻴﺖﻫﺎ ﻭ ﭘﺎﻳﺶ ﺍﻳﻦ ﺭﻭﺳﺘﺎﻫﺎ
ﺩﺭ ﺣــﻮﺯﻩ ﺍﺷــﺘﻐﺎﻝ ﻭ ﺯﻳﺮﺳــﺎﺧﺖﻫﺎﻯ ﻣﺮﺗﺒــﻂ ﺑــﺎ ﺣﻮﺯﻩ
ﻣﺎﻣﻮﺭﻳﺖﻫﺎﻯ ﺳــﻪﮔﺎﻧﻪ ﺳــﺎﺯﻣﺎﻥ ﺩﺭ ﺍﻳﻦ ﺭﻭﺳﺘﺎﻫﺎ ﺧﻮﺍﻫﻨﺪ
ﭘﺮﺩﺍﺧــﺖ .ﻣﺤﻤﺪﻋﻠــﻰ ﻓﻴﺎﺿﻰ ،ﻣﺪﻳــﺮﻛﻞ ﺩﻓﺘﺮ ﻫﻤﻜﺎﺭﻯ
ﻭ ﺗﻮﺍﻓﻖﻫﺎﻯ ﻣﻠﻰ ﮔﺮﺩﺷــﮕﺮﻯ ﮔﻔﺖ :ﻳﻜــﻰ ﺍﺯ ﻭﻳﮋﮔﻰﻫﺎﻯ
ﺍﻳﻦ ﻃﺮﺡ ﺍﻳﻦ ﺍﺳــﺖ ﻛﻪ ﻫــﺮ 3ﻣﻌﺎﻭﻧﺖ ﺍﺻﻠﻰ ﺳــﺎﺯﻣﺎﻥ ﺩﺭ
ﺍﺟــﺮﺍﻯ ﺁﻥ ﺣﻀﻮﺭ ﻭ ﻣﺸــﺎﺭﻛﺖ ﺩﺍﺭﻧﺪ ﻭ ﻛﺎﺭﺷﻨﺎﺳــﺎﻧﻰ ﺍﺯ ﻫﺮ
3ﻣﻌﺎﻭﻧــﺖ ﺩﺭ ﺭﻭﺳــﺘﺎﻫﺎﻯ ﻫــﺪﻑ ﺣﻀــﻮﺭ ﺧﻮﺍﻫﻨﺪ ﻳﺎﻓﺖ.
ﻭﻯ ﺩﺭﺑﺎﺭﻩ ﺍﻳﻦ ﺭﻭﺳــﺘﺎﻫﺎ ﮔﻔﺖ :ﺳــﺎﻝﻫﺎﻯ ﮔﺬﺷﺘﻪ1100 ،
ﺭﻭﺳــﺘﺎﻯ ﻫﺪﻑﮔﺮﺩﺷﮕﺮﻯ ﺷﻨﺎﺳﺎﻳﻰ ﻭ ﺗﻌﻴﻴﻦ ﺷﺪ ﻛﻪ ﺑﺮﺍﻯ
ﺍﺟــﺮﺍﻯ ﺍﻳﻦ ﻃﺮﺡ ،ﺩﺭﻧﻬﺎﻳﺖ 500 ،ﺭﻭﺳــﺘﺎ ﺍﻧﺘﺨﺎﺏ ﺷــﺪ ﻭ
ﻣﻮﺭﺩﺍﻗﺒــﺎﻝ ﻫﺮ 3ﺣﻮﺯﻩ ﺩﺭ ﺳــﺎﺯﻣﺎﻥ ﻗــﺮﺍﺭ ﮔﺮﻓﺖ .ﻣﺪﻳﺮﻛﻞ
ﺩﻓﺘﺮ ﻫﻤــﻜﺎﺭﻯ ﻭ ﺗﻮﺍﻓﻖﻫــﺎﻯ ﻣﻠﻰ ﮔﺮﺩﺷــﮕﺮﻯ ﺍﻓﺰﻭﺩ :ﺩﺭ
ﮔﺎﻡ ﺑﻌﺪﻯ 73ﺭﻭﺳــﺘﺎ ﻛﻪ ﺩﺍﺭﺍﻯ ﻇﺮﻓﻴﺖﻫﺎﻯ ﻣﻨﺎﺳــﺐ ﺩﺭ
ﺣــﻮﺯﻩ ﻣﺎﻣﻮﺭﻳﺖﻫﺎﻯ ﺳــﻪﮔﺎﻧﻪ ﺳــﺎﺯﻣﺎﻥ ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕﻰ،
ﺻﻨﺎﻳﻊﺩﺳﺘﻰ ﻭ ﮔﺮﺩﺷﮕﺮﻯ ﻫﺴﺘﻨﺪ ﺷﻨﺎﺳﺎﻳﻰ ﻭ ﺑﺮﺍﻯ ﺍﺟﺮﺍﻯ
ﺍﻳــﻦ ﻃﺮﺡ ﺍﻧﺘﺨﺎﺏ ﺷــﺪ .ﻓﻴﺎﺿﻰ ﺍﻓﺰﻭﺩ :ﺍﻳﻦ ﺩﺭ ﺣﺎﻟﻰ ﺍﺳــﺖ
ﻛﻪ ﻭﺯﺍﺭﺕ ﻛﺸــﻮﺭ ﻧﻴﺰ ﺑﺮﺍﻯ ﺍﺟﺮﺍﻯ ﻃﺮﺡﻫﺎﻯ ﺧﻮﺩ ﺑﻪﻣﻨﻈﻮﺭ
ﺍﻳﺠﺎﺩ ﺍﺷــﺘﻐﺎﻝ ﺩﺭ ﺭﻭﺳﺘﺎﻫﺎﻯ ﻣﺨﺘﻠﻒ ﻛﺸﻮﺭ 100 ،ﺭﻭﺳﺘﺎ ﺭﺍ
ﺷﻨﺎﺳــﺎﻳﻰ ﻭ ﺗﻌﻴﻴﻦ ﻛﺮﺩﻩ ﻭ ﺍﻋﺘﺒﺎﺭﻯ ﻫــﻢ ﺑﻪ ﺁﻧﻬﺎ ﺍﺧﺘﺼﺎﺹ
ﺩﺍﺩﻩ ﺍﺳــﺖ 73 .ﺭﻭﺳﺘﺎ ﺍﺯ ﺍﻳﻦ 100ﺭﻭﺳﺘﺎﻯ ﻣﻨﺘﺨﺐ ﻭﺯﺍﺭﺕ
ﻛﺸــﻮﺭ ﺟﺰﻭ 500ﺭﻭﺳــﺘﺎﻯ ﻣﻮﺭﺩ ﻫﺪﻑ ﻭ ﻣﻄﺎﻟﻌﻪ ﻣﺎ ﺍﺳﺖ.
ﻣﺪﻳﺮﻛﻞ ﺩﻓﺘﺮ ﻫﻤﻜﺎﺭﻯ ﻭ ﺗﻮﺍﻓﻖﻫﺎﻯ ﻣﻠﻰ ﮔﺮﺩﺷــﮕﺮﻯ ﺑﻴﺎﻥ
ﻛﺮﺩ :ﻛﺎﺭﺷﻨﺎﺳﺎﻥ ﺳﺎﺯﻣﺎﻥ ﻣﻴﺮﺍﺙﻓﺮﻫﻨﮕﻰ ،ﺻﻨﺎﻳﻊﺩﺳﺘﻰ ﻭ
ﮔﺮﺩﺷــﮕﺮﻯ ﺍﺯ 26ﻓﺮﻭﺭﺩﻳﻦ ﺑﻪ ﺍﻳﻦ ﺭﻭﺳﺘﺎﻫﺎ ﺍﻋﺰﺍﻡ ﺧﻮﺍﻫﻨﺪ
ﺷــﺪ ﻭ ﺩﺭ ﻣﺪﺕ ﻳــﻚ ﻫﻔﺘﻪ ﺑــﻪ ﺑﺮﺭﺳــﻰ ﻇﺮﻓﻴﺖﻫﺎﻯ ﺍﻳﻦ
ﺭﻭﺳﺘﺎﻫﺎ ﺑﺎ ﻫﺪﻑ ﺍﻳﺠﺎﺩ ﺍﺷﺘﻐﺎﻝ ﻭ ﺗﻮﻟﻴﺪ ﺧﻮﺍﻫﻨﺪ ﭘﺮﺩﺍﺧﺖ.
ﺑﻴﻦﺍﻟﻤﻠﻞ
ﭼﻬﺎﺭﺷﻨﺒﻪ
6ﺍﺭﺩﻳﺒﻬﺸﺖ 1396
28ﺭﺟﺐ1438
26ﺁﻭﺭﻳﻞ2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /145ﭘﻴﺎﭘﻰ294
6
ﺭﻭﻯ ﺧﻂ ﺑﻴﻦﺍﻟﻤﻠﻞ
ﺍﺳﺘﺎﺭﺕﺁپ 3/4ﻣﻴﻠﻴﺎﺭﺩ
ﺩﻻﺭﻯ ﺑﺮﺍﻯ ﺗﺤﻮﻳﻞ ﻣﻮﺍﺩﻏﺬﺍﻳﻰ
ﺍﻳﻨﺴــﺘﺎﻛﺎﺭﺕ ﻛﻪ ﺩﺭ ﺳﺎﻥﻓﺮﺍﻧﺴﻴﺴــﻜﻮ ﭘﺎﻳﻪﮔﺬﺍﺭﻯ
ﺷــﺪﻩ ،ﻳــﻚ ﺳــﺮﻭﻳﺲ ﺑﺮﺍﺳــﺎﺱ ﺗﻘﺎﺿــﺎ ﺍﺳــﺖ .ﺍﻳﻦ
ﺍﺳــﺘﺎﺭﺕﺁپ ﻛﺎﺭﮔﺮﺍﻧــﻰ ﺑــﺮﺍﻯ ﺧﺮﻳــﺪ ﻣﻮﺍﺩﻏﺬﺍﻳــﻰ
ﻣﺸــﺘﺮﻳﺎﻧﺶ ﺩﺍﺭﺩ ﻛــﻪ ﺍﻳﻦ ﻛﺎﻻﻫــﺎ ﺭﺍ ﺑﻪ ﺁﻧﻬــﺎ ﺗﺤﻮﻳﻞ
ﻣﻰﺩﻫﻨﺪ .ﺍﻳﻨﺴــﺘﺎﻛﺎﺭﺕ ) (Instacartﺩﺭﺣﺎﻝﺣﺎﺿﺮ
ﺍﺳــﺘﺎﺭﺕﺁپ ﺧﻮﺍﺭﺑﺎﺭﻓﺮﻭﺷــﻰ ﺑــﻪ ﺍﺭﺯﺷــﻰ ﻣﻌــﺎﺩﻝ
3/4ﻣﻴﻠﻴــﺎﺭﺩ ﺩﻻﺭ ﺍﺳــﺖ .ﺍﺳــﺘﺎﺭﺕﺁپ ﺗﺤﻮﻳــﻞ
ﻣﻮﺍﺩﻏﺬﺍﻳﻰ ﺍﻳﻨﺴــﺘﺎﻛﺎﺭﺕ ﺑﻪﺗﺎﺯﮔــﻰ 400ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ
ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺟﺪﻳﺪ ﻛﺴﺐ ﻛﺮﺩﻩ ﺍﺳﺖ .ﺍﻳﻨﺴﺘﺎﻛﺎﺭﺕ
ﻛﻪ ﺩﺭ ﺳﺎﻥﻓﺮﺍﻧﺴﻴﺴﻜﻮ ﭘﺎﻳﻪﮔﺬﺍﺭﻯ ﺷﺪﻩ ،ﻳﻚ ﺳﺮﻭﻳﺲ
ﺑﺮﺍﺳﺎﺱ ﺗﻘﺎﺿﺎ ﺍﺳﺖ .ﺍﻳﻦ ﺍﺳــﺘﺎﺭﺕﺁپ ﻛﺎﺭﮔﺮﺍﻧﻰ ﺑﺮﺍﻯ
ﺧﺮﻳﺪ ﻣﻮﺍﺩﻏﺬﺍﻳﻰ ﻣﺸــﺘﺮﻳﺎﻧﺶ ﺩﺍﺭﺩ ﻛﻪ ﺍﻳﻦ ﻛﺎﻻﻫﺎ ﺭﺍ ﺑﻪ
ﺁﻧﻬﺎ ﺗﺤﻮﻳﻞ ﻣﻰﺩﻫﻨﺪ .ﺣﺎﻻ ﺑﺎ ﺩﻭﺭ ﺟﺪﻳﺪﻯ ﺍﺯ ﺗﺎﻣﻴﻦ ﻣﺎﻟﻰ
ﺍﺯ ﺳــﻮﻯ ﺷﺮﻛﺖ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺳــﻜﻮﻳﺎ )Sequoia
،(Capitalﺍﺭﺯﺵ ﺍﻳﻨﺴــﺘﺎﻛﺎﺭﺕ ﺑــﻪ 3/4ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ
ﺭﺳﻴﺪﻩ ﺍﺳــﺖ .ﺍﻳﻦ ﺷــﺮﻛﺖ ﺩﺭﺣﺎﻝﺣﺎﺿﺮ ﺩﺭ 35ﺑﺎﺯﺍﺭ
ﻓﻌﺎﻟﻴﺖ ﻣﻰﻛﻨﺪ ﻭ ﺍﻧﺘﻈﺎﺭ ﺩﺍﺭﺩ ﺍﻳﻦ ﻣﻴﺰﺍﻥ ﺩﺭ ﺳﺎﻝﺟﺎﺭﻯ
ﺩﻭﺑﺮﺍﺑﺮ ﺷــﻮﺩ .ﺍﻳﻨﺴــﺘﺎﻛﺎﺭﺕ ﺑﺎ 135ﺧﺮﺩﻩﻓﺮﻭﺵ ﻣﻮﺍﺩ
ﻏﺬﺍﻳﻰ ﺩﺭ ﺳﺮﺍﺳــﺮ ﺍﻣﺮﻳﻜﺎ ﻫﻤــﻜﺎﺭﻯ ﻣﻰﻛﻨﺪ؛ ﺍﺯﺟﻤﻠﻪ
ﺷــﺮﻛﺖﻫﺎﻳﻰ ﻣﺎﻧﻨــﺪ Whole Foods (WFM)،
.(Supervalu
Costco(COSTﻭ)(SVU
ﺩﺭﺁﻣــﺪ ﺍﻳﻦ ﺷــﺮﻛﺖ ﻳﻚ ﺳــﻬﻢ ﺍﺯ ﺩﺭﺁﻣــﺪ ﺣﺎﺻﻞ ﺍﺯ
ﺧﺮﺩﻩﻓﺮﻭﺷﻰ ﺑﺮﺍﺳﺎﺱ ﺍﻧﺪﺍﺯﻩ ﻫﺮﻳﻚ ﺍﺯ ﺳﺒﺪﻫﺎﻯ ﺧﺮﻳﺪ
ﺍﺳﺖ .ﺍﻟﺒﺘﻪ ﺷﺎﺭژ ﻫﺰﻳﻨﻪ ﺗﺤﻮﻳﻞ ﺳﺒﺪ ﺧﺮﻳﺪ ﺑﻪ ﻣﺸﺘﺮﻳﺎﻥ
ﺭﺍ ﻫﻢ ﺑﺎﻳﺪ ﺩﺭ ﻧﻈﺮ ﮔﺮﻓﺖ.
ﺍﮔﺮ ﻳﻚ ﻣﺸــﺘﺮﻯ ﺑﻪ ﺩﻧﺒﺎﻝ ﻧﺸــﺎﻥ ﻳــﺎ ﻛﺎﻻﻳﻰ ﺧﺎﺹ
ﺑﺎﺷــﺪ ﺍﻳﻨﺴــﺘﺎﻛﺎﺭﺕ ﻣﻰﺗﻮﺍﻧﺪ ﺗﺒﻠﻴﻐﺎﺕ ﺁﻥ ﺷــﺮﻛﺖ ﺭﺍ
ﻫﻢ ﺍﻧﺠﺎﻡ ﺩﻫﺪ .ﻣﺪﻝ ﻛﺴــﺐﻭﻛﺎﺭ ﺑﺮﺍﺳــﺎﺱ ﺗﻘﺎﺿﺎ ﻳﻜﻰ
ﺍﺯ ﺩﺷــﻮﺍﺭﻯﻫﺎﻯ ﺍﻳﺠﺎﺩ ﺍﻳﻦ ﻛﺎﺭ ﺍﺳــﺖ .ﺷــﺮﻛﺖﻫﺎﻳﻰ
ﻣﺎﻧﻨــﺪ Homejoyﻭ WunWunﺗﻌﺪﺍﺩ ﻣﻌﺪﻭﺩﻯ
ﺍﺯ ﺍﻳﻦ ﺷــﺮﻛﺖﻫﺎ ﺑﻮﺩﻧﺪ ﻛﻪ ﺑﻪﺩﻟﻴﻞ ﻣﺸــﻜﻼﺕ ﻳﺎﺩﺷﺪﻩ
ﺗﻌﻄﻴﻞ ﺷــﺪﻩﺍﻧﺪ .ﺩﺭ ﺣﺎﻟﻰ ﻛﻪ ﺗﺤﻮﻳــﻞ ﻣﻮﺍﺩﻏﺬﺍﻳﻰ ﺩﺭ
ﺧﺎﻧــﻪ ﻓﺮﻳﺒﻨﺪﻩ ﻭ ﻟﺬﺕﺑﺨﺶ ﺍﺳــﺖ ،ﺍﻳــﻦ ﻋﻤﻞ ،ﻋﻤﻠﻰ
ﻟﻮﻛﺲ ﻭ ﭘﺮﻫﺰﻳﻨﻪ ﺑﻪ ﺷــﻤﺎﺭ ﻣﻰﺁﻳــﺪ .ﺍﻛﺜﺮ ﺍﻣﺮﻳﻜﺎﻳﻰﻫﺎ
ﻫﻨﻮﺯ ﻫﻢ ﺩﺭ ﻓﺮﻭﺷــﮕﺎﻩﻫﺎ ﻗﺪﻡ ﻣﻰﺯﻧﻨﺪ ﻭ ﻓﻬﺮﺳﺖ ﺧﺮﻳﺪ
ﺧﻮﺩ ﺭﺍ ﭼــﻚ ﻣﻰﻛﻨﻨﺪ .ﺍﻳﻦ ﺍﺳــﺘﺎﺭﺕﺁپ ﺑﺎ ﻫﺪﻑ ﻗﺮﺍﺭ
ﺩﺍﺩﻥ ﺍﻳﻦ ﮔﺮﻭﻩ ﺭﺍﻩﺍﻧﺪﺍﺯﻯ ﺷــﺪﻩ ﺍﺳــﺖ .ﺍﻳﻦ ﺷﺮﻛﺖ ﺩﺭ
ﺑﺮﺟﺴﺘﻪﺳﺎﺯﻯ ﻭ ﺷﻔﺎﻑﺳﺎﺯﻯ ﻧﺮﺥ ﻣﺤﺼﻮﻻﺕ ﻭ ﻛﺸﻒ
ﺑﻬﺘﺮﻳﻦ ﻧﺮﺥ ﺩﺭ ﻓﺮﻭﺷــﮕﺎﻩﻫﺎﻯ ﻣﺤﻠــﻰ ﺑﻪ ﻛﻤﻚ ﻣﺮﺩﻡ
ﻣﻰﺁﻳــﺪ .ﺍﻳــﻦ ﺍﻣﺮ ﺍﺯ ﻃﺮﻳــﻖ ﺍﻋﻤﺎﻝ ﻧﻔــﻮﺫ ﺩﺭ ﺟﻤﻌﻴﺖ
ﺑﻪﺩﺳﺖ ﻣﻰﺁﻳﺪ .ﻫﻤﭽﻨﻴﻦ ﻧﺮﻡﺍﻓﺰﺍﺭ ﺑﺴﻜﺖ )(Basket
ﻳﻚ ﭘﺎﻳﮕﺎﻩ ﺩﺍﺩﻩ ﺍﺯ ﺍﻗﻼﻡ ﻓﺮﻭﺷﮕﺎﻩﻫﺎﻯ ﻣﻮﺍﺩﻏﺬﺍﻳﻰ ﻭ ﻧﺮﺥ
ﺁﻧﻬﺎ ﺑﺮﺍﻯ ﻣﺸﺘﺮﻳﺎﻥ ﺍﺳــﺖ .ﺍﻳﻦ ﻧﺮﻡﺍﻓﺰﺍﺭ ﻣﺎﻧﻨﺪ ﻧﺮﻡﺍﻓﺰﺍﺭ
ﻣﺴــﻴﺮﻳﺎﺑﻰ ﻭﻳﺰ ) (Wazeﻋﻤﻞ ﻣﻰﻛﻨﺪ ،ﺑﺎ ﺍﻳﻦ ﺗﻔﺎﻭﺕ
ﻛــﻪ ﻭﻳﺰ ﺑــﺎ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺩﺍﺩﻩﻫﺎﻯ ﺗﺮﺍﻓﻴــﻚ ﺟﻤﻌﻴﺖ،
ﺑﻬﺘﺮﻳــﻦ ﻭ ﻛﻢﺗﺮﺍﻓﻴﻚﺗﺮﻳﻦ ﻣﺴــﻴﺮ ﺭﺍ ﺑــﺮﺍﻯ ﺭﺍﻧﻨﺪﮔﺎﻥ
ﭘﻴﺸــﻨﻬﺎﺩ ﻣﻰﺩﻫﺪ ،ﺍﻣﺎ ﺑﺴــﻜﺖ ﺍﻳﻦ ﭘﻴﺸﻨﻬﺎﺩﻫﺎ ﺭﺍ ﺑﺮﺍﻯ
ﺧﺮﻳﺪ ﻣﻮﺍﺩﻏﺬﺍﻳﻰ ﺍﺭﺍﺋﻪ ﻣﻰﻛﻨﺪ) .ﻧﺮﻡﺍﻓﺰﺍﺭ ﻭﻳﺰ ﺩﺭ ﺳــﺎﻝ
2013ﻣﻴﻼﺩﻯ ﺍﺯ ﺳﻮﻯ ﮔﻮﮔﻞ ﺑﻪ ﻧﺮﺥ ﻳﻚ ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ
ﺧﺮﻳﺪﺍﺭﻯ ﺷﺪ(.
ﺻﺎﺩﺭﺍﺕ ﺍﻳﺮﺍﻥ ﺑﻪ ﺍﻣﺮﻳﻜﺎ
ﺍﺯ ﻭﺍﺭﺩﺍﺕ ﭘﻴﺸﻰ ﮔﺮﻓﺖ
ﺑﺎ ﺍﻓﺖ ﺷــﺪﻳﺪ ﺻﺎﺩﺭﺍﺕ ﺍﻣﺮﻳﻜﺎ ﺑﻪ ﺍﻳــﺮﺍﻥ ﺩﺭ ﻣﺎﻩﻫﺎﻯ
ژﺍﻧﻮﻳﻪ ﻭ ﻓﻮﺭﻳﻪ ﺳﺎﻝﺟﺎﺭﻯ ﺗﺮﺍﺯ ﺗﺠﺎﺭﻯ ﺍﻳﺮﺍﻥ ﺑﺎ ﺍﻳﻦ ﻛﺸﻮﺭ
ﻣﺜﺒﺖ ﺷــﺪ .ﺑﻪ ﮔﺰﺍﺭﺵ ﺗﺴﻨﻴﻢ ،ﺟﺪﻳﺪﺗﺮﻳﻦ ﺁﻣﺎﺭ ﻣﻨﺘﺸﺮ
ﺷــﺪﻩ ﺍﺯ ﺳﻮﻯ ﺍﺩﺍﺭﻩ ﺁﻣﺎﺭ ﺍﻣﺮﻳﻜﺎ ﻧﺸﺎﻥ ﻣﻰﺩﻫﺪ ﻣﺒﺎﺩﻻﺕ
ﺗﺠﺎﺭﻯ ﺍﻳﻦ ﻛﺸﻮﺭ ﺑﺎ ﺍﻳﺮﺍﻥ ﺩﺭ ﺩﻭ ﻣﺎﻩ ﻧﺨﺴﺖ ﺳﺎﻝﺟﺎﺭﻯ
ﻣﻴﻼﺩﻯ ﺍﻓﺖ 44ﺩﺭﺻﺪﻯ ﺩﺍﺷﺘﻪ ﺍﺳﺖ .ﻣﻴﺰﺍﻥ ﻣﺒﺎﺩﻻﺕ
ﺗﺠــﺎﺭﻯ ﺩﻭ ﻛﺸــﻮﺭ ﺩﺭ ﻣﺎﻩﻫــﺎﻯ ژﺍﻧﻮﻳﻪ ﻭ ﻓﻮﺭﻳﻪ ﺳــﺎﻝ
ﻣﻴﻼﺩﻯ ﮔﺬﺷــﺘﻪ ﺍﻓﺰﻭﻥﺑﺮ 46/2ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ﺑﻮﺩﻩ ﻛﻪ
ﺍﻳﻦ ﺭﻗﻢ ﺩﺭ ﻣﺪﺕ ﻣﺸــﺎﺑﻪ ﺳــﺎﻝﺟﺎﺭﻯ ﺑﻪ 25/7ﻣﻴﻠﻴﻮﻥ
ﺩﻻﺭ ﻛﺎﻫﺶ ﻳﺎﻓﺘﻪ ﺍﺳﺖ .ﺑﺮﺍﺳﺎﺱ ﺍﻳﻦ ﮔﺰﺍﺭﺵ ﺻﺎﺩﺭﺍﺕ
ﺍﻣﺮﻳــﻜﺎ ﺑﻪ ﺍﻳﺮﺍﻥ ﺩﺭ ﻣﺎﻩﻫﺎﻯ ژﺍﻧﻮﻳﻪ ﻭ ﻓﻮﺭﻳﻪ ﺳــﺎﻝﺟﺎﺭﻯ
ﺑﻪ ﺣﺪﻭﺩ ﻳﻚﭼﻬﺎﺭﻡ ﺻــﺎﺩﺭﺍﺕ ﺍﻣﺮﻳﻜﺎ ﺑﻪ ﺍﻳﺮﺍﻥ ﺩﺭ ﻣﺪﺕ
ﻣﺸــﺎﺑﻪ ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﺭﺳﻴﺪﻩ ﺍﺳــﺖ .ﺍﻣﺮﻳﻜﺎ ﺩﺭ ﻣﺎﻩﻫﺎﻯ
ژﺍﻧﻮﻳﻪ ﻭ ﻓﻮﺭﻳﻪ ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ 44/1ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ﻛﺎﻻ
ﺑــﻪ ﺍﻳﺮﺍﻥ ﺻــﺎﺩﺭ ﻛﺮﺩﻩ ﺑــﻮﺩ .ﺍﻳﻦ ﺭﻗﻢ ﺩﺭ ﻣﺪﺕ ﻣﺸــﺎﺑﻪ
ﺳﺎﻝﺟﺎﺭﻯ ﺑﻪ 12/2ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ ﺭﺳﻴﺪﻩ ﺍﺳﺖ .ﺑﺎ ﻭﺟﻮﺩ
ﺍﻓﺖ ﺷــﺪﻳﺪ ﺻﺎﺩﺭﺍﺕ ﺍﻣﺮﻳﻜﺎ ﺑﻪ ﺍﻳﺮﺍﻥ ﻭﺍﺭﺩﺍﺕ ﺍﻳﻦ ﻛﺸﻮﺭ
ﺍﺯ ﻛﺸﻮﺭﻣﺎﻥ ﺩﺭ ﻣﺎﻩﻫﺎﻯ ژﺍﻧﻮﻳﻪ ﻭ ﻓﻮﺭﻳﻪ ﺳﺎﻝﺟﺎﺭﻯ ﺭﺷﺪ
6/5ﺑﺮﺍﺑﺮﻯ ﻧﺴــﺒﺖ ﺑﻪ ﻣﺪﺕ ﻣﺸﺎﺑﻪ ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﺩﺍﺷﺘﻪ
ﻭ ﺑﻪ 13/5ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ﺭﺳــﻴﺪﻩ ﺍﺳــﺖ .ﻣﻴﺰﺍﻥ ﻭﺍﺭﺩﺍﺕ
ﺍﻣﺮﻳﻜﺎ ﺍﺯ ﺍﻳﺮﺍﻥ ﺩﺭ ﺩﻭ ﻣﺎﻩ ﻧﺨﺴــﺖ ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ 2/1
ﻣﻴﻠﻴﻮﻥ ﺩﻻﺭ ﺍﻋﻼﻡ ﺷﺪﻩ ﺑﻮﺩ.
ﺩﻭﻟﺖ ﺍﻣﺮﻳﻜﺎ ﺑﺮﺍﺳــﺎﺱ ﺑﺮﻧﺎﻣﻪ ﺟﺎﻣﻊ ﺍﻗﺪﺍﻡ ﻣﺸــﺘﺮﻙ
ﻛﻪ ﺍﺯ ﻧﻴﻤﻪ ژﺍﻧﻮﻳﻪ 2016ﺑﻪ ﺍﺟﺮﺍ ﮔﺬﺍﺷــﺘﻪ ﺷﺪﻩ ﻭﺍﺭﺩﺍﺕ
ﺑﺮﺧﻰ ﻛﺎﻻﻫﺎ ﺍﺯﺟﻤﻠﻪ ﻓﺮﺵ ،ﺯﻋﻔﺮﺍﻥ ،ﭘﺴــﺘﻪ ﻭ ﺧﺎﻭﻳﺎﺭ ﺍﺯ
ﺍﻳﺮﺍﻥ ﺭﺍ ﺁﺯﺍﺩ ﻛﺮﺩﻩ ﺍﺳﺖ .ﺩﺭ ﺳﺎﻝﻫﺎﻯ ﮔﺬﺷﺘﻪ ﻭ ﺑﻪ ﺩﻧﺒﺎﻝ
ﺗﺤﺮﻳﻢﻫﺎﻯ ﺍﻳﻦ ﻛﺸــﻮﺭ ﺻﺎﺩﺭﺍﺕ ﺍﻳﺮﺍﻥ ﺑﻪ ﺍﻣﺮﻳﻜﺎ ﺑﻪ ﻣﺮﺯ
ﺻﻔﺮ ﺭﺳﻴﺪﻩ ﺑﻮﺩ.
ﺗﺪﻭﻳﻦ ﻭ ﺗﺮﺟﻤﻪ ﺭﻭﺵﻫـﺎﻯ ﺩﺍﺩﻭﺳـﺘﺪ ﻛﺎﻻﻫـﺎ ﻭ ﺧﺪﻣﺎﺕ ﺗﺠـﺎﺭﻯ ﺩﺭ ﺍﺑﻌـﺎﺩ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺁﻥ،
ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ ﺗﺤﺖﺗﺎﺛﻴﺮ ﺩﻭ ﻋﺎﻣﻞ ﺍﺻﻠﻰ ﻭ ﻣﻬﻢ ﺷـﺎﻣﻞ ﺟﻬﺎﻧﻰﺳﺎﺯﻯ ﻭ ﺩﻳﺠﻴﺘﺎﻟﻴﺰﻩ ﺷﺪﻥ
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ﺯﻧﺠﻴﺮﻩﻫﺎﻯ ﻋﺮﺿﻪ ﻭ ﺗﻮﺯﻳﻊ ،ﺩﺭﺣﺎﻝ ﺩﮔﺮﮔﻮﻥ ﺷـﺪﻥ ﺍﺳـﺖ ،ﺍﻣﺎ ﺩﺭ ﻓﺮﺁﻳﻨﺪ
ﺍﻳﻦ ﺩﮔﺮﺩﻳﺴـﻰ ﻋﻮﺍﻣﻠﻰ ﺗﺎﺛﻴﺮﮔﺬﺍﺭ ﺩﺭﻭﻥ ﻭ ﺑﻴـﺮﻭﻥ ﺣﻮﺯﻩ ﺗﺠﺎﺭﺕ ﻭ ﺍﻗﺘﺼﺎﺩ
ﺟﻬﺎﻧﻰ ﻭﺟﻮﺩ ﺩﺍﺭﻧﺪ ﻛﻪ ﺑﻴﺸﺘﺮ ﺩﺍﺭﺍﻯ ﺍﺛﺮﺍﺕ ﻛﺎﻫﻨﺪﻩ ﻭ ﻣﻨﻔﻰ ﻫﺴﺘﻨﺪ ﺗﺎ ﻧﺘﺎﻳﺞ ﻣﺜﺒﺖ.
ﺗﻐﻴﻴﺮ ﭼﻬﺮﻩ ﺗﺠﺎﺭﺕ ﺩﺭ ﺩﻧﻴﺎﻯ ﺩﻳﺠﻴﺘﺎﻝ
ﺗﻮﺍﻓﻘﻨﺎﻣﻪﻫــﺎ ﻭ ﻗﺮﺍﺭﺩﺍﺩﻫﺎﻯ ﺗﺠــﺎﺭﻯ ﺩﻭ ﻳﺎ ﭼﻨﺪﺟﺎﻧﺒﻪ
ﻧﮕﺮﺍﻧــﻰ ﺩﺭﺑﺎﺭﻩ ﺗﺤﻮﻻﺗﻰ ﺍﺯﺍﻳﻦﺩﺳــﺖ ،ﺩﺭﻧﻬﺎﻳﺖ ﺑﺎﻋﺚ
ﻣﻨﻄﻘﻪﺍﻯ ﻭ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ،ﻧﻤﻮﻧــﻪﺍﻯ ﺍﺯ ﻋﻮﺍﻣﻞ ﻣﻮﺛﺮ ﺩﺍﺧﻞ
ﺷــﺪ ﺗﻤﺎﻡ ﻧﮕﺎﻩﻫﺎ ﻭ ﺗﻤﺮﻛﺰ ﺍﺻﻠﻰ ﺩﺭ ﻧﺸﺴﺖ ﺍﺧﻴﺮ ﻣﺠﻤﻊ
ﺣﻴﻄﻪ ﺗﺠــﺎﺭﺕ ﻭ ﺍﻗﺪﺍﻣﺎﺕ ﻭ ﻋﻤﻠﻜﺮﺩﻫﺎﻳــﻰ ﻣﺎﻧﻨﺪ ﺁﻧﭽﻪ
ﺟﻬﺎﻧﻰ ﺍﻗﺘﺼــﺎﺩ ) (WEFﻛﻪ ﺩﺭ ژﺍﻧﻮﻳــﻪ 2017ﺑﺮﮔﺰﺍﺭ
ﺩﺭ ﻣﺎﻩﻫﺎﻯ ﺍﺧﻴﺮ ﺍﺯ ﺳــﻮﻯ ﺗﺮﺍﻣﭗ ﺭﻳﻴﺲﺟﻤﻬﻮﺭﻯ ﺟﺪﻳﺪ
ﺷــﺪ ﺑﻪ ﺷــﻜﻠﻰ ﺑﻰﺳــﺎﺑﻘﻪ ﺑﻪ ﻣﻮﺿﻮﻉ ﺗﺠﺎﺭﺕ ﺁﺯﺍﺩ ﺑﺎﺷﺪ
ﺍﻣﺮﻳﻜﺎ ﻣﺸــﺎﻫﺪﻩ ﻛﺮﺩﻩﺍﻳﻢ ﻣﺜﺎﻟﻰ ﺍﺯ ﻋﻮﺍﻣﻞ ﻭ ﺭﻭﻳﺪﺍﺩﻫﺎﻯ
ﻭ ﻫﻤﺎﻥﮔﻮﻧــﻪ ﻛﻪ ﻧﺎﺗﺎﻟــﻰ ﺑﻠﻴﺚ ،ﺭﻳﻴــﺲ ﺟﻬﺎﻧﻰ ﺑﺨﺶ
ﺗﺠــﺎﺭﺕ ﻭ ﻣﻄﺎﻟﺒﺎﺕ ﻣﺎﻟﻰ ﺑﺎﻧــﻚ HSBCﻣﻰﮔﻮﻳﺪ ،ﺩﺭ
ﻏﻴﺮﺗﺠﺎﺭﻯ )ﺳﻴﺎﺳﻰ( ﺍﺳﺖ.
ﻧﮕﺎﻩ ﺭﻫﺒﺮﺍﻥ ﺳﻴﺎﺳــﻰ ﻭ ﺗﺠﺎﺭﻯ ﺩﺭ ﺩﺍﻭﻭﺱ ﻧﻮﻋﻰ ﺍﺟﻤﺎﻉ
ﺑﺎ ﺍﻳﻦ ﺗﻮﺻﻴــﻒ ،ﺁﻳﺎ ﻗﺮﺍﺭﺩﺍﺩﻫﺎﻯ ﺗﺠــﺎﺭﺕ ﺁﺯﺍﺩ ﻛﻨﻮﻧﻰ
ﺑﺮﺍﻯ ﺍﻫﺪﺍﻑ ﻣﺎ ﺩﺭ ﺩﻧﻴﺎﻯ ﻓﺮﺍﻣﺘﺼﻞ ﻭ ﻓﻮﻕ
ﺟﻬﺎﻧﻰ ﺷﻜﻞ ﺑﮕﻴﺮﺩ.
ﻣﺮﺗﺒﻂ ﺁﻳﻨﺪﻩ ﻣﻨﺎﺳﺐ ﻭ ﻛﺎﻓﻰ ﺧﻮﺍﻫﺪ ﺑﻮﺩ؟
ﻭﻯ ﺍﻇﻬــﺎﺭ ﻣﻰﻛﻨﺪ» :ﻣﺎ ﻣﺘﻮﺟﻪ ﺷــﺪﻳﻢ
ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﺗﺤﻠﻴﻠﮕﺮ ﻧﺸــﺮﻳﻪ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ
ﺑﻪﻋﻨــﻮﺍﻥ ﻳــﻚ ﭘﻴﻜــﺮﻩ ﻭﺍﺣﺪ ﻫﻴــﭻ ﻧﻮﻉ
ﺑﻨﻜﺮ ﺍﻳﻦ ﻣــﻮﺍﺭﺩ ﺭﺍ ﻣﻮﺿﻮﻉ ﭘﮋﻭﻫﺶ ﺧﻮﺩ
ﺍﺳــﺘﺪﻻﻝ ﻗﺎﺑﻞﻗﺒﻮﻟﻰ ﺑﺮﺍﻯ ﺩﻓﺎﻉ ﺍﺯ ﺗﺠﺎﺭﺕ
ﺩﺭﺣﺎﻝﺣﺎﺿﺮ
ﻗﺮﺍﺭ ﺩﺍﺩﻩﺍﻧــﺪ ﻛﻪ ﭼﻜﻴﺪﻩﺍﻯ ﺍﺯ ﻧﺘﺎﻳﺞ ﺁﻥ ﺭﺍ
ﺁﺯﺍﺩ ﺩﺭ ﺍﺧﺘﻴــﺎﺭ ﻧﺪﺍﺭﻳــﻢ .ﻣﺎ ﺍﺟــﺎﺯﻩ ﺩﺍﺩﻳﻢ
ﺩﻭﺳﻮﻡ
ﻣﻰﺧﻮﺍﻧﻴﺪ:
ﺗﻮﻫﻢ ﺷــﺒﺢﮔﻮﻧﻪ ﺩﺭ ﻭﺍﻗﻌﻴــﺖ ﻧﻘﺶﺁﻓﺮﻳﻦ
ﺷﻮﺩ«.
ﺁﺯﺍﺩ
ﺗﺠــﺎﺭﺕ
ﻫــﺎﻯ
ﺗﻮﺍﻓﻘﻨﺎﻣﻪ
ﺁﻳﻨــﺪﻩ
ﻛﻞ ﺣﺠﻢ
ﺭﺷﺪ ﻭ ﺗﻘﻮﻳﺖ ﺗﺠﺎﺭﺕ
) (FTAsﺑﻪ ﺩﻧﺒﺎﻝ ﻭﻗﻮﻉ ﺗﺤﻮﻻﺕ ﺳﻴﺎﺳﻰ
ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ
ﺧﺎﻧﻢ ﺑﻠﻴﺚ ﻛﻪ ﺩﺭ ﻳﻚ ﺳﻤﻴﻨﺎﺭ ﺍﻳﻨﺘﺮﻧﺘﻰ
ﺍﺧﻴﺮ ﺑﻪ ﺷﻜﻞ ﺟﺪﻳﺪ ﺯﻳﺮﺳﻮﺍﻝ ﺭﻓﺘﻪ ﺍﺳﺖ.
ﻣﺴﺘﻘﻴﻢ
ﺑﺎ ﻋﻨﻮﺍﻥ »ﺗﺠــﺎﺭﺕ ﺩﺭ ﻳﻚ ﺩﻭﺭﺍﻥ ﺟﺪﻳﺪ«
ﺗﺎﻣﻞﺑﺮﺍﻧﮕﻴﺰﺗﺮﻳــﻦ ﻣــﻮﺭﺩ ﺍﺯ ﺍﻳﻦ ﺗﺤﻮﻻﺕ،
ﺧﺎﺭﺟﻰ ﺟﻬﺎﻥ
ﺳــﺨﻦ ﻣﻰﮔﻔــﺖ ،ﺑــﺎ ﺑﺮﺟﺴــﺘﻪ ﻛــﺮﺩﻥ
ﺭﺃﻯ ﻣﺜﺒــﺖ ﻣﺮﺩﻡ ﺑﺮﻳﺘﺎﻧﻴﺎ ﺑــﻪ ﺧﺮﻭﺝ ﺍﻳﻦ
ﺑﺮﺁﻭﺭﺩﻫﺎﻯ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﻣﺒﻨﻰ ﺑﺮﺍﻓﺰﺍﻳﺶ
ﺳــﺮﺯﻣﻴﻦ ﺍﺯ ﺍﺗﺤﺎﺩﻳــﻪ ﺍﺭﻭﭘــﺎ ﻣﻮﺳــﻮﻡ ﺑﻪ
ﺩﺭ ﺑﺨﺶ
ﻫﺰﺍﺭ ﻣﻴﻠﻴــﺎﺭﺩ ﺩﻻﺭﻯ ﺗﺠــﺎﺭﺕ ﺟﻬﺎﻧﻰ ﺩﺭ
ﺑﺮﻛﺴﻴﺖ ﺑﻮﺩ.
ﺧﺪﻣﺎﺕ
ﺻــﻮﺭﺕ ﺍﺟﺮﺍﻳﻰ ﺷــﺪﻥ ﻛﺎﻣــﻞ ﺗﻮﺍﻓﻘﻨﺎﻣﻪ
ﺑﻪﻋﻼﻭﻩ ،ﻓﺮﻣﺎﻥ ﺍﺟﺮﺍﻳﻰ ﺭﻳﻴﺲﺟﻤﻬﻮﺭﻯ
ﺍﻧﺠﺎﻡ
ﺗﺴــﻬﻴﻞ ﺗﺠﺎﺭﺕ ﭼﻨﺪﺟﺎﻧﺒﻪ ﻛــﻪ ﺑﻪ ﺗﺎﻳﻴﺪ
ﺟﺪﻳﺪ ﺍﻳﺎﻻﺕﻣﺘﺤــﺪﻩ ،ﺩﻭﻧﺎﻟﺪﺗﺮﺍﻣﭗ ﻣﺒﻨﻰ
ﻣﻰﺷﻮﺩ
108ﻛﺸــﻮﺭ ﻋﻀﻮ ﺳﺎﺯﻣﺎﻥ ﺗﺠﺎﺭﺕ ﺟﻬﺎﻧﻰ
ﺑﺮ ﺍﻧﺼﺮﺍﻑ ﻛﺸــﻮﺭﺵ ﺍﺯ ﺣﻀــﻮﺭ ﺩﺭ ﺟﻤﻊ
) (WTOﺩﺭ ﺳــﺎﻝ 2013ﻣﻴــﻼﺩﻯ
ﻛﺸــﻮﺭﻫﺎﻯ ﻋﻀــﻮ ﭘﻴﻤــﺎﻥ ﺗﺠــﺎﺭﺕ ﺁﺯﺍﺩ
) 1392ﺧﻮﺭﺷــﻴﺪﻯ( ﺭﺳــﻴﺪﻩ ،ﺗﺼﺮﻳــﺢ
ﺗﺮﻧﺲﭘﺎﺳــﻔﻴﻚ ) (TPPﻛــﻪ ﭘــﺲ ﺍﺯ
ﻛــﺮﺩ» :ﺩﺭﺣﺎﻝﺣﺎﺿﺮ ﭘﻴﺶﺑﻴﻨﻰ ﻣﻰﺷــﻮﺩ
ﺳــﺎﻝﻫﺎ ﺑﺤﺚ ﻭ ﻣﺬﺍﻛــﺮﻩ ،ﺑﻪﺗﺎﺯﮔﻰ ﻧﻬﺎﻳﻰ
ﺗﻌﺪﺍﺩ ﻣﻌــﺪﻭﺩﻯ ﺍﺯ ﺍﻋﻀــﺎﻯ ﻧﻬﺎﻳﻰ ﺣﺎﺿﺮ
ﻭ ﺗﺼﻮﻳﺐﺷــﺪﻩ ﺑﻮﺩ ،ﺩﻳــﺪﮔﺎﻩ ﺗﺤﻘﻴﺮﺁﻣﻴﺰ
ﺩﺭ ﺗﻮﺍﻓﻘﻨﺎﻣــﻪ ﻳﺎﺩﺷــﺪﻩ ،ﺍﻳﻦ ﻗﺮﺍﺭﺩﺍﺩ ﺭﺍ ﺑﻪ ﺷــﻜﻞ ﻛﺎﻣﻞ
ﺍﻭ ﺩﺭﺑــﺎﺭﻩ ﭘﻴﻤﺎﻥ ﺗﺠﺎﺭﺕ ﺁﺯﺍﺩ ﺍﻣﺮﻳﻜﺎﻯ ﺷــﻤﺎﻟﻰ )ﻧﻔﺘﺎ( ﻭ
ﺗﺼﻮﻳﺐ ﻛﻨﻨﺪ ،ﺍﻳﻦ ﺩﺭﺣﺎﻟﻰ ﺍﺳــﺖ ﻛﻪ ﺑﺮﺍﺳــﺎﺱ ﺑﺮﺁﻭﺭﺩ
ﻫﻤﭽﻨﻴﻦ ﻟﻔﺎﻇﻰﻫــﺎﻯ ﺍﻭ ﻣﺒﻨﻰ ﺑﺮ »ﺍﻣﺮﻳــﻜﺎ ،ﺩﺭ ﺭﺃﺱ«
ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﺍﻧﺘﻈﺎﺭ ﻣﻰﺭﻭﺩ ﺗﻮﺍﻓﻘﻨﺎﻣﻪ ﺗﺴــﻬﻴﻞ ﺗﺠﺎﺭﺕ
ﺑﻪﻭﺿــﻮﺡ ﺗﺼﻮﺭ ﺣﻤﺎﻳــﺖ ﺍﺯ ﺧﻮﺩﻯﻫــﺎ ﻭ ﺍﺣﺘﻤﺎﻝ ﻭﻗﻮﻉ
ﭼﻨﺪﺟﺎﻧﺒــﻪ ﻣﻮﺟــﺐ ﻛﺎﻫــﺶ 14ﺩﺭﺻــﺪﻯ ﻫﺰﻳﻨﻪﻫﺎﻯ
ﻳــﻚ ﺟﻨﮓ ﺗﺠﺎﺭﻯ ﺗﻤﺎﻡﻋﻴﺎﺭ ﺩﺭ ﺁﻳﻨﺪﻩ ﭘﻴﺶﺭﻭ ﺭﺍ ﺗﻘﻮﻳﺖ
ﻣﻰﻛﻨﺪ.
ﺗﺠﺎﺭﺕ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺷﻮﺩ«.
ﺍﻣﺎ ﺭﻭﻳﺪﺍﺩﻫﺎﻯ ﻣﻬﻢ ﺳﻴﺎﺳــﻰ ﻛــﻪ ﺩﺭ ﺭﺃﺱ ﺗﻴﺘﺮﻫﺎﻯ
ﺧﺒﺮﻯ ﺭﺳﺎﻧﻪﻫﺎ ﻗﺮﺍﺭ ﺩﺍﺷﺘﻪ ﻭ ﺩﺍﺭﻧﺪ ،ﺗﻨﻬﺎ ﻋﻮﺍﻣﻠﻰ ﻧﻴﺴﺘﻨﺪ
ﻛﻪ ﻓﺸﺎﺭﻫﺎﻯ ﻧﺰﻭﻟﻰ ﺑﺮ ﺗﺠﺎﺭﺕ ﺟﻬﺎﻧﻰ ﻭﺍﺭﺩ ﻣﻰﻛﻨﻨﺪ.
ﺻﻨﺪﻭﻕ ﺑﻴﻦﺍﻟﻤﻠﻠــﻰ ﭘﻮﻝ ) (IMFﺩﺭ ﮔــﺰﺍﺭﺵ ﺍﺧﻴﺮ
ﺧــﻮﺩ ﺍﻋﻼﻡ ﻛــﺮﺩﻩ ﺭﻭﻧﺪ ﺣﺮﻛﺘﻰ ﺗﺠــﺎﺭﺕ ﺟﻬﺎﻧﻰ ﻛﺎﻻ ﻭ
ﺧﺪﻣﺎﺕ ﺍﺯ ﺳــﺎﻝ 2012ﻣﻴﻼﺩﻯ ﺑﻪ ﺍﻳﻦ ﺳﻮ ﺩﭼﺎﺭ ﻛﺎﻫﺶ
ﺳﺮﻋﺖ ﺷــﺪﻩ ﻭ ﺭﺷﺪ ﺳﺎﻻﻧﻪ ﺁﻧﻬﺎ ﻓﻘﻂ ﺑﻪ ﺍﻧﺪﻛﻰ ﺑﻴﺶ ﺍﺯ
3ﺩﺭﺻﺪ ﺭﺳﻴﺪﻩ ﺍﺳﺖ .ﺍﻳﻦ ﻧﻬﺎﺩ ﺩﺭ ﮔﺰﺍﺭﺵ ﺍﻛﺘﺒﺮ 2016
ﺧﻮﺩ ﺑﺎ ﻋﻨﻮﺍﻥ »ﭼﺸﻢﺍﻧﺪﺍﺯ ﺍﻗﺘﺼﺎﺩ ﺟﻬﺎﻥ« ﭼﻨﻴﻦ ﻧﻮﺷﺖ:
ﺩﺭ ﻓﺎﺻﻠﻪ ﺳــﺎﻝﻫﺎﻯ 1985ﺗﺎ 2007ﻣﻴﻼﺩﻯ ﻧﺮﺥ ﺭﺷﺪ
ﻭﺍﻗﻌﻰ ﺗﺠﺎﺭﺕ ﺟﻬﺎﻧﻰ ﺑﻪﻃﻮﺭ ﻣﺘﻮﺳــﻂ ﺳﺮﻋﺘﻰ ﺩﻭ ﺑﺮﺍﺑﺮ
ﻧﺮﺥ ﺭﺷــﺪ ﻧﺎﺧﺎﻟﺺ ﺩﺍﺧﻠﻰ ﺟﻬﺎﻧﻰ ﺩﺍﺷــﺖ ،ﺩﺭﺣﺎﻟﻰ ﻛﻪ
ﺩﺭ 4ﺳﺎﻝ ﮔﺬﺷــﺘﻪ ﺑﻪﻧﺪﺭﺕ ﭼﻨﻴﻦ ﺗﻨﺎﺳﺐ ﻭ ﻫﻤﺎﻫﻨﮕﻰ
ﺭﺥﺩﺍﺩﻩ ﺍﺳﺖ.
ﺍﻳــﻦ ﮔــﺰﺍﺭﺵ 3ﻋﺎﻣﻞ ﺭﺍ ﺑﻪﻋﻨــﻮﺍﻥ ﻋﻮﺍﻣــﻞ ﻣﻮﺛﺮ ﺩﺭ
ﺷﻜﻞﮔﻴﺮﻯ ﺭﻭﻧﺪ ﺗﻐﻴﻴﺮﺍﺕ 4ﺳﺎﻝ ﺍﺧﻴﺮ ﺗﺠﺎﺭﺕ ﻭ ﺍﻗﺘﺼﺎﺩ
ﺟﻬﺎﻧﻰ ﻣﻌﺮﻓﻰ ﻛﺮﺩ ﻛﻪ ﺷﺎﻣﻞ ﺗﻀﻌﻴﻒ ﻛﻠﻰ ﻓﻌﺎﻟﻴﺖﻫﺎﻯ
ﺍﻗﺘﺼﺎﺩﻯ ،ﺍﻓﺖ ﻧﺮﺥ ﺭﺷــﺪ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻭ
ﻛﺎﻫﺶ ﺭﺷﺪ ﺯﻧﺠﻴﺮﻩﻫﺎﻯ ﺍﺭﺯﺵ ﻛﺎﻻ ﺑﻮﺩﻩ ﺍﺳﺖ.
ﻣﺮﺣﻠﻪ ﺑﻌﺪﻯ ﺟﻬﺎﻧﻰﺳﺎﺯﻯ
ﺩﺭ ﺷــﺮﺍﻳﻄﻰ ﻛﻪ ﺗﻨﺰﻝ ﺭﻭﻧﺪ ﺣﺮﻛﺘــﻰ ﺗﺠﺎﺭﺕ ﺟﻬﺎﻧﻰ
ﺗﻮﺟﻪ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﻧﺎﻇﺮﺍﻥ ﺭﺍ ﺑﻪﺳﻮﻯ ﻓﺮﺿﻴﻪ ﭘﺎﻳﺎﻥ ﺣﻴﺎﺕ
ﺟﻬﺎﻧﻰﺳﺎﺯﻯ ﺟﻠﺐ ﻛﺮﺩﻩ ،ﻣﻮﺳﺴــﻪ ﺟﻬﺎﻧﻰ ﻣﻚﻛﻨﻴﺰﻯ
) (MGIﭼﻨﻴﻦ ﺍﺳﺘﺪﻻﻝ ﻣﻰﻛﻨﺪ ﻛﻪ ﺑﻪ ﺟﺎﻯ ﺭﺳﻴﺪﻥ ﺑﻪ
ﺧــﻂ ﭘﺎﻳﺎﻥ ﺧﻮﺩ ،ﻛﻞ ﻋﺮﺻﻪ ﺗﺠﺎﺭﺕ ﺟﻬﺎﻧﻰ ﻭﺍﺭﺩ ﺩﻭﺭﺍﻧﻰ
ﺟﺪﻳﺪ ﻣﻰﺷــﻮﺩ ﻛﻪ ﻭﻳﮋﮔﻰ ﺍﺻﻠﻰ ﺁﻥ ،ﻭﺟﻮﺩ ﺟﺮﻳﺎﻥﻫﺎﻯ
ﺩﺍﺩﻩ ﻭ ﺁﻣﺎﺭ ﻭ ﺍﻧﺘﻘﺎﻝ ﻭ ﺟﺎﺑﻪﺟﺎ ﺷــﺪﻥ ﮔﺴﺘﺮﺩﻩ ﺍﻃﻼﻋﺎﺕ،
ﺍﻳﺪﻩﻫﺎ ﻭ ﻧﻮﺁﻭﺭﻯﻫﺎ ﺍﺳﺖ.
ﻣﻚﻛﻨﻴــﺰﻯ ﺑــﺮﺁﻭﺭﺩ ﻛﺮﺩﻩ ﻛــﻪ ﺟﺮﻳﺎﻥ ﭘﻴــﺪﺍ ﻛﺮﺩﻥ
ﺩﺍﺩﻩﻫﺎ ﻭ ﺍﻃﻼﻋﺎﺕ ﺩﺭ ﻣﺮﺯﻫﺎﻯ ﻣﻴﺎﻥ ﻛﺸــﻮﺭﻫﺎ ﺍﺯ ﺳــﺎﻝ
2005ﺗﺎ ﺍﻣﺮﻭﺯ 45ﺑﺮﺍﺑﺮ ﺷــﺪﻩ ﻭ ﺍﻧﺘﻈﺎﺭ ﻣﻰﺭﻭﺩ ﺗﺎ ﺳــﺎﻝ
2020ﻣﻴﻼﺩﻯ ﺣﺪﻭﺩ 9ﺑﺮﺍﺑﺮ ﺩﻳﮕﺮ ﺭﺷﺪ ﻛﻨﺪ.
ﮔﺰﺍﺭﺵ ﺍﻳﻦ ﻣﻮﺳﺴــﻪ ﻛﻪ ﺩﺭ ﻣﺎﺭﺱ ﮔﺬﺷــﺘﻪ ﺑﺎ ﻋﻨﻮﺍﻥ
»ﺟﻬﺎﻧﻰﺳــﺎﺯﻯ ﺩﻳﺠﻴﺘــﺎﻝ؛ ﻋﺼــﺮ ﺟﺪﻳــﺪ ﺟﺮﻳﺎﻥﻫﺎﻯ
ﺟﻬﺎﻧﻰ« ﻣﻨﺘﺸﺮ ﺷﺪ 3 ،ﭘﺪﻳﺪﻩ ﺟﺪﻳﺪ ﺭﺍ ﺑﻪﻋﻨﻮﺍﻥ ﻋﻮﺍﻣﻠﻰ
ﻛــﻪ ﺩﺭﺣﺎﻝ ﺗﻐﻴﻴﺮ ﺩﺍﺩﻥ ﭼﻬﺮﻩ ﺟﻬﺎﻧﻰﺳــﺎﺯﻯ ﻫﺴــﺘﻨﺪ،
ﻣﻌﺮﻓﻰ ﻛﺮﺩ .ﻧﺨﺴــﺘﻴﻦ ﭘﺪﻳﺪﻩ ،ﭘﻠﺘﻔﺮﻡﻫﺎﻯ ﺍﻳﻨﺘﺮﻧﺘﻰ ﺩﺭ
ﺍﺑﻌﺎﺩ ﺑﺰﺭگ ﻣﻌﺮﻓﻰﺷﺪﻩ ﻛﻪ ﺑﺎﻋﺚ ﻛﺎﻫﺶ ﻫﺰﻳﻨﻪ ﻣﺒﺎﺩﻻﺕ
ﻣﺎﻟﻰ ﻓﺮﺍﻣﺮﺯﻯ ﻣﻰﺷــﻮﻧﺪ .ﻛﺎﻻﻫﺎ ﻭ ﺧﺪﻣــﺎﺕ ﺩﻳﺠﻴﺘﺎﻟﻰ
ﻣﺤﺾ ﻛﻪ ﺍﻛﻨﻮﻥ ﺑﻪ ﺷﻜﻞ ﻣﺠﺎﺯﻯ ﻭ ﺑﻪﺳﺮﻋﺖ ﺩﺍﺩﻭﺳﺘﺪ
ﻣﻰﺷــﻮﻧﺪ ﺩﻭﻣﻴﻦ ﭘﺪﻳﺪﻩ ﺑﻮﺩﻩ ﻭ ﻣﻮﺭﺩ ﺳــﻮﻡ ﻧﻴﺰ ﺍﻓﺰﻭﺩﻩ
ﺷﺪﻥ »ﻟﻔﺎﻓﻪ ﺩﻳﺠﻴﺘﺎﻟﻰ« )ﺭﻭﻛﺶ ﺑﺴﺘﻪﺑﻨﺪﻯ ﺩﻳﺠﻴﺘﺎﻟﻰ(
ﻣﻌﺮﻓﻰﺷﺪﻩ ﻛﻪ ﻣﻮﺟﺐ ﺍﻓﺰﺍﻳﺶ ﺍﺭﺯﺵ ﻣﺤﺼﻮﻻﺕ ﺗﺠﺎﺭﻯ
ﻣﻰﺷﻮﺩ.
ﺗﺎﺛﻴﺮﺍﺕ ﺩﻳﺠﻴﺘﺎﻟﻰ ﺑﺮ ﺧﺪﻣﺎﺕ
ﺗﺠــﺎﺭﺕ ﺧﺪﻣــﺎﺕ )ﻳــﺎ ﺧﺪﻣــﺎﺕ ﺗﺠــﺎﺭﻯ( ﺑــﻪ ﻃﺮﺯ
ﭼﺸﻤﮕﻴﺮﻯ ﺍﺯ ﺟﻬﺎﻧﻰﺳﺎﺯﻯ ﺩﻳﺠﻴﺘﺎﻟﻰ ﺑﻬﺮﻩﻣﻨﺪ ﺷﺪﻩﺍﻧﺪ،
ﺑﻪﮔﻮﻧﻪﺍﻯ ﻛﻪ ﻣﻄﺎﺑﻖ ﺑﺮﺁﻭﺭﺩ ﻣﻮﺳﺴﻪ ﺟﻬﺎﻧﻰ ﻣﻚﻛﻨﻴﺰﻯ
ﺧﺪﻣﺎﺕ ﻗﺎﺑﻞﺍﺭﺍﺋﻪ ﺩﻳﺠﻴﺘﺎﻟﻰ ﺩﺭ ﻳﻚ ﺩﻫﻪ ﺍﺧﻴﺮ ﺑﻴﺸــﺘﺮ ﺍﺯ
ﺩﻭ ﺑﺮﺍﺑﺮ ﺭﺷــﺪ ﻛﺮﺩﻩ ﻭ ﺩﺭ ﺳﺎﻝ 2014ﻣﻴﻼﺩﻯ ﺑﻪ ﺭﻗﻤﻰ
ﻣﻌﺎﺩﻝ 2400ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ ﺭﺳﻴﺪﻩ ﺍﺳﺖ.
ﺍﻗﺘﺼﺎﺩﻫﺎﻯ ﭘﻴﺸﺮﻓﺘﻪ ﺣﺠﻤﻰ ﻣﻌﺎﺩﻝ 81ﺩﺭﺻﺪ ﺻﺎﺩﺭﺍﺕ
ﺧﺪﻣﺎﺕ ﻗﺎﺑﻞﺍﺭﺍﺋﻪ ﺩﻳﺠﻴﺘﺎﻟﻰ ﺩﺭ ﺳــﺎﻝ 2014ﻣﻴﻼﺩﻯ ﺭﺍ
ﺍﻟﺒﺘﻪ ﻫﻤﺮﺍﻩ ﺑﺎ ﻫﻨﺪ ﻭ ﻓﻴﻠﻴﭙﻴﻦ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﺩﺍﺷﺘﻪﺍﻧﺪ ﻭ ﺍﻳﻦ
ﺩﻭ ﻛﺸــﻮﺭ ﺗﻨﻬﺎ ﺍﻗﺘﺼﺎﺩﻫﺎﻯ ﺩﺭﺣﺎﻝ ﻇﻬﻮﺭ ﻫﺴﺘﻨﺪ ﻛﻪ ﺩﺭ
ﻣﻴﺎﻥ 10ﻛﺸــﻮﺭ ﺑﺮﺗﺮ ﺟﻬﺎﻥ ﺩﺭ ﺯﻣﻴﻨﻪ ﺻﺎﺩﺭﺍﺕ ﺍﻳﻦ ﻧﻮﻉ
ﺧﺪﻣﺎﺕ ﻗﺮﺍﺭﮔﺮﻓﺘﻪﺍﻧﺪ.
ﺑﻪ ﮔﻔﺘﻪ ﺭﻳﻴﺲ ﺳﺎﺯﻣﺎﻥ ﺗﺠﺎﺭﺕ ﺟﻬﺎﻧﻰ ،ﺭﻭﺑﺮﺗﻮ ﺁﺯﻭﻳﺪﻭ
ﺩﺭﺣﺎﻝﺣﺎﺿﺮ ﺩﻭﺳﻮﻡ ﻛﻞ ﺣﺠﻢ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﻣﺴﺘﻘﻴﻢ
ﺧﺎﺭﺟــﻰ ﺟﻬــﺎﻥ ﺩﺭ ﺑﺨــﺶ ﺧﺪﻣــﺎﺕ ﺍﻧﺠﺎﻡ ﻣﻰﺷــﻮﺩ،
ﺑﺎﺍﻳﻦﻭﺟــﻮﺩ ﺗﺠــﺎﺭﺕ ﺧﺪﻣــﺎﺕ ﮔﺎﻫﻰ ﺍﻭﻗــﺎﺕ ﺑﻪﻋﻨﻮﺍﻥ
ﻣﻮﺿﻮﻋﻰ ﻧﻮﻇﻬﻮﺭ ﻳﺎ ﻣﻮﺿﻮﻋﻰ ﻛﻪ ﻓﻘﻂ ﻣﻮﺭﺩﻋﻼﻗﻪ ﺑﺮﺧﻰ
ﻛﺸﻮﺭﻫﺎﺳﺖ ﺩﺭ ﻧﻈﺮ ﮔﺮﻓﺘﻪ ﻣﻰﺷﻮﺩ.
ﻣﻨﺒﻊ :ﺑﻨﻜﺮ
ﺁﻳﻨﺪﻩ ﺍﺳﻨﭗﭼﺖ
ﻛﺴﺐﻭﻛﺎﺭ ﺑﺎ ﺷﻜﻠﻚﻫﺎﻯ ﺍﺣﻤﻘﺎﻧﻪ
ﺍﻳــﻦ ﺭﻭﺯﻫــﺎ ﺑﺮﻧﺎﻣﻪﻫــﺎﻯ ﻣﺨﺘﻠﻒ ﭼﺖ ﻭ ﺷــﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ ﺳــﺮ ﻫﻤﻪ ﺭﺍ
ﮔﺮﻡ ﻛﺮﺩﻩﺍﻧﺪ ﻭ ﺑﻪ ﻛﺴــﺐﻭﻛﺎﺭﻯ ﭘﺮﺳــﻮﺩ ﺗﺒﺪﻳﻞ ﺷــﺪﻩﺍﻧﺪ .ﻳﻜﻰ ﺍﺯ ﺍﻳﻦ ﺑﺮﻧﺎﻣﻪﻫﺎ
ﺍﺳﻨﭗﭼﺖ ﺍﺳﺖ .ﺩﺭ ﺍﻳﻦ ﮔﺰﺍﺭﺵ ﺑﺎ ﺍﺳﻨﭗﭼﺖ ﻭ ﺳﻮﺩ ﺁﻥ ﺑﻴﺸﺘﺮ ﺁﺷﻨﺎ ﻣﻰﺷﻮﻳﺪ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﺳــﺎﻳﺖ ﺧﺒﺮﻯ ﺍﺗﺎﻕ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺗﻬﺮﺍﻥ ،ﻭﻗﺘﻰ ﺩﺭ ﺳﺎﻝ 2013ﻣﻴﻼﺩﻯ
ﺍﺳــﻨﭗﭼﺖ ﺑﺮﺍﻯ ﻧﺨﺴــﺘﻴﻦ ﺑﺎﺭ ﺑــﻪ ﻣﺤﺒﻮﺑﻴﺖ ﺩﺭ ﻣﻴﺎﻥ ﻛﺎﺭﺑﺮﺍﻥ ﺩﺳــﺖ ﻳﺎﻓﺖ،
ﺑﺴــﻴﺎﺭﻯ ﺗﺼﻮﺭ ﻣﻰﻛﺮﺩﻧﺪ ﺍﻳﻦ ﺑﺮﻧﺎﻣﻪ ﺧﻴﻠﻰ ﺯﻭﺩ ﻣﺤﻮ ﺧﻮﺍﻫﺪ ﺷﺪ ،ﻫﻤﺎﻥﻃﻮﺭ ﻛﻪ
ﭘﻴﺎﻡﻫﺎﻳﺶ ﺧﻴﻠﻰ ﺯﻭﺩ ﻣﺤﻮ ﻣﻰﺷــﻮﻧﺪ ،ﺍﻣﺎ ﺍﻳﻦ ﺷــﺮﻛﺖ ﺑﻪ ﻳﻜﻰ ﺍﺯ ﺟﻨﺠﺎﻟﻰﺗﺮﻳﻦ
ﻭ ﺑﺤﺚﺑﺮﺍﻧﮕﻴﺰﺗﺮﻳﻦ ﺷــﺮﻛﺖﻫﺎﻯ ﺍﻣﺮﻳﻜﺎﻳﻰ ﺗﺒﺪﻳﻞ ﺷﺪ ﻛﻪ ﺩﺭ ﺳﺎﻝﻫﺎﻯ ﮔﺬﺷﺘﻪ
ﻇﻬﻮﺭ ﻛﺮﺩﻩﺍﺳــﺖ .ﻭﻗﺘﻰ ﺍﺳﻨﭗ ﺑﻪﻋﻨﻮﺍﻥ ﺷﺮﻛﺖ ﻣﺎﺩﺭ ﺍﺳﻨﭗﭼﺖ ﺑﺎ ﺍﺭﺯﺵ 20ﺗﺎ
25ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ ﺩﺭ ﻣﺎﻩ ﻣﺎﺭﺱ ﺳﻬﺎﻡ ﺧﻮﺩ ﺭﺍ ﺑﻪ ﺻﻮﺭﺕ ﻋﻤﻮﻣﻰ ﻋﺮﺿﻪ ﻛﺮﺩ ،ﺁﻏﺎﺯ
ﺑﻪ ﻛﺎﺭ ﺑﺎﺯﺍﺭ ﺁﻥ ﺍﺯ ﺑﺮﺧﻰ ﺷــﺮﻛﺖﻫﺎ ﻣﺎﻧﻨﺪ ﻋﻠﻰﺑﺎﺑﺎ ،ﻫﻢ ﺑﻴﺸــﺘﺮ ﺑﻮﺩ .ﻣﺤﺘﻮﺍﻳﻰ ﻛﻪ
ﺯﻭﺩ ﻣﺤﻮ ﻣﻰﺷﻮﺩ ﻭ ﻭﻳﮋﮔﻰﻫﺎﻯ ﺑﺎﺯﻯﮔﻮﻧﻪ ﺍﺳﻨﭗﭼﺖ ﺑﺎﻋﺚ ﺷﺪﻩ ﺑﻴﺸﺘﺮ ﺟﻮﺍﻧﺎﻥ
ﻏﺮﺑﻰ ﺷــﻴﻔﺘﻪ ﺁﻥ ﺷــﻮﻧﺪ .ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳﺪ ﺍﻳﻦ ﺑﺮﻧﺎﻣﻪ ﺑﻴﺶ ﺍﺯ ﺭﻗﻴﺒﺎﻥ ﺧﻮﺩ ﻣﺎﻧﻨﺪ
ﻓﻴﺲﺑﻮﻙ ﻳﺎ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﭼﺖ ﻣﺎﻧﻨﺪ ﻭﺍﺗﺲﺁپ ﻣﺸﺘﺮﻯ ﺟﻠﺐ ﻛﺮﺩﻩ ﻭ ﺑﻪ ﻣﻮﻓﻘﻴﺖ
ﺑﻴﺸﺘﺮﻯ ﻧﺴﺒﺖ ﺑﻪ ﺁﻧﻬﺎ ﺩﺳﺖ ﻳﺎﻓﺘﻪﺍﺳﺖ .ﻛﺎﺭﺑﺮﺍﻥ ﻋﻜﺲﻫﺎ ﻭ ﻭﻳﺪﺋﻮﻫﺎﻯ ﺧﻮﺩ ﺭﺍ ﺑﻪ
ﺻﻮﺭﺕ ﺩﻳﺠﻴﺘﺎﻟﻰ ﺑﺎ ﺩﻳﮕﺮﺍﻥ ﺷﺮﻳﻚ ﻣﻰﺷﻮﻧﺪ ﻭ ﺩﺭ ﺁﻥ ﺭﻧﮕﻴﻦﻛﻤﺎﻥ ﺑﺎﻻ ﻣﻰﺁﻭﺭﻧﺪ،
ﮔﺎﻫــﻰ ﻫــﻢ ﺻﻮﺭﺕ ﺧﻮﺩ ﺭﺍ ﺑﺎ ﻣﺎﺳــﻚ ﺣﻴﻮﺍﻧﺎﺕ ﻣﻰﭘﻮﺷــﺎﻧﻨﺪ .ﺣﺪﻭﺩ 41ﺩﺭﺻﺪ
ﺍﻣﺮﻳﻜﺎﻳﻰﻫــﺎﻯ ﺑﻴــﻦ 18ﺗﺎ 34ﺳــﺎﻟﻪ ﺍﺯ ﭘﻴﺎﻡﻫــﺎﻯ ﺯﻭﺩﮔﺬﺭ ﺍﻳﻦ ﺑﺮﻧﺎﻣﻪ ﻭ ﺳــﺎﻳﺮ
ﺧﺪﻣﺎﺕ ﺁﻥ ﺑﻪ ﺻﻮﺭﺕ ﻣﺎﻫﺎﻧﻪ ﺍﺳﺘﻔﺎﺩﻩ ﻣﻰﻛﻨﻨﺪ .ﺑﺮﺭﺳﻰﻫﺎ ﻧﺸﺎﻥ ﻣﻰﺩﻫﺪ ﺭﻭﺯﺍﻧﻪ
150ﻣﻴﻠﻴﻮﻥ ﻧﻔﺮ ﻭﻗﺖ ﺧﻮﺩ ﺭﺍ ﭘﺎﻯ ﺍﻳﻦ ﺑﺮﻧﺎﻣﻪ ﻣﻰﮔﺬﺭﺍﻧﻨﺪ .ﺍﻣﺎ ﺑﺰﺭﮔﺴﺎﻻﻥ ﻧﻴﺰ ﺩﺭ
ﻛﺎﻧﻮﻥ ﺗﻮﺟﻪ ﻗﺮﺍﺭ ﺩﺍﺭﻧﺪ .ﺍﺳــﻨﭗﭼﺖ ﻓﻨﺎﻭﺭﻯﻫﺎﻯ ﺟﺪﻳﺪ ﺭﺍ ﺁﺯﻣﺎﻳﺶ ﻣﻰﻛﻨﺪ ﻭ ﺍﺯ
ﺍﺑﺰﺍﺭ ﭘﻮﺷــﻴﺪﻧﻰ ﺑﺮﺍﻯ ﺟﺬﺏ ﻛﺎﺭﺑﺮ ﺑﻬﺮﻩ ﻣﻰﮔﻴﺮﺩ .ﺍﻓﺮﺍﺩ ﺑﺴﻴﺎﺭﻯ ﺑﺎ ﻫﻤﻴﻦ ﺗﺮﻓﻨﺪ،
ﺍﺯ ﺍﺳــﻨﭗﭼﺖ ﺍﺳﺘﻔﺎﺩﻩ ﻛﺮﺩﻩﺍﻧﺪ .ﻛﺎﺭﺑﺮﺍﻥ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺗﺼﺎﻭﻳﺮ ﺭﺍﻳﺎﻧﻪﺍﻯ ﺭﺍ ﺑﺎ ﺗﺼﺎﻭﻳﺮ
ﺣﻘﻴﻘﻰ ﺗﺮﻛﻴﺐ ﻛﻨﻨﺪ ﻭ ﺍﻳﻦ ﺑﺎﻋﺚ ﺳــﺮﮔﺮﻣﻰ ﺁﻧﻬﺎ ﺷﺪﻩﺍﺳــﺖ .ﺍﻳﻦ ﺷــﺮﻛﺖ ﺧﻮﺩ
ﺭﺍ ﺑﻪﻋﻨﻮﺍﻥ ﻳﻚ ﺷــﺮﻛﺖ ﺩﻭﺭﺑﻴﻦﺑﻪﺩﺳــﺖ ﻣﻌﺮﻓﻰ ﻛﺮﺩﻩ ﺍﺳﺖ؛ ﻳﻌﻨﻰ ﺧﻮﺩ ﺭﺍ ﻳﻚ
ﺷــﺮﻛﺖ ﺍﺭﺗﺒﺎﻃﻰ ﻳﺎ ﺍﻳﻨﺘﺮﻧﺘﻰ ﻧﻤﻰﺩﺍﻧﺪ .ﺍﻳﻦ ﺑﺮﻧﺎﻣﻪ ﺑﻪ ﺩﻭﺭﺑﻴﻦ ﻫﻤﻪ ﮔﻮﺷــﻰﻫﺎﻯ
ﻫﻤﺮﺍ ِﻩ ﻫﻮﺷــﻤﻨﺪ ﺩﺳﺘﺮﺳﻰ ﺩﺍﺷــﺘﻪ ﻭ ﺍﻛﻨﻮﻥ ﻗﺼﺪ ﺩﺍﺭﺩ ﺷﻜﻞ ﺳﺨﺖﺍﻓﺰﺍﺭﻯ ﻧﻴﺰ
ﺑﺮﺍﻯ ﺁﻥ ﺗﻬﻴﻪ ﻛﻨﺪ .ﺍﻳﻦ ﺷــﺮﻛﺖ ﻋﻴﻨﻚﻫﺎﻯ ﺁﻓﺘﺎﺑﻰ ﺟﺪﻳﺪﻯ ﺭﺍ ﺭﻭﺍﻧﻪ ﺑﺎﺯﺍﺭ ﻛﺮﺩ
ﻛﻪ ﺑﺎ ﻧﺮﺥ 130ﺩﻻﺭ ﺑﻪ ﻓﺮﻭﺵ ﻣﻰﺭﺳﺪ ﻭ ﺑﻪ ﻛﺎﺭﺑﺮﺍﻥ ﺍﺟﺎﺯﻩ ﻣﻰﺩﻫﺪ ﺩﻗﻴﻘﺎ ﺍﺯ ﻫﻤﺎﻥ
ﺯﺍﻭﻳﻪﺍﻯ ﻛﻪ ﻣﻰﺑﻴﻨﻨﺪ ﻭ ﻣﻰﺧﻮﺍﻫﻨﺪ ﻓﻴﻠﻤﺒﺮﺩﺍﺭﻯ ﻛﻨﻨﺪ .ﺍﻳﻦ ﻣﺴــﺌﻠﻪ ﻣﻮﺭﺩ ﺗﻮﺟﻪ
ﺗﺤﻠﻴﻠﮕﺮﺍﻥ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻪﺍﺳﺖ .ﺁﻧﻬﺎ ﺑﻠﻨﺪﭘﺮﻭﺍﺯﻯ ﺩﺭﺑﺎﺭﻩ ﺍﻳﻦ ﻋﻴﻨﻚ ﻭ ﻃﺮﺍﺣﻰ ﺁﻥ ﺭﺍ
ﻣﻮﺭﺩ ﺑﺮﺭﺳﻰ ﻗﺮﺍﺭ ﺩﺍﺩﻩﺍﻧﺪ.
ﺭﻧﮕﻴﻦﻛﻤﺎﻥ ﺗﻨﻮﻉ
ﺍﻳﻦ ﺷﺮﻛﺖ ﺳﻨﮓ ﻣﺤﻜﻰ ﺍﺳﺖ ﻛﻪ ﻧﺸﺎﻥ ﻣﻰﺩﻫﺪ ﺁﻳﺎ ﻣﻰﺗﻮﺍﻥ ﻣﻘﺎﺑﻞ ﻏﻮﻝﻫﺎﻳﻰ
ﻣﺎﻧﻨﺪ ﻓﻴﺲﺑﻮﻙ ﻭ ﮔﻮﮔﻞ ﺍﻳﺴــﺘﺎﺩ .ﻧﮕﺎﻩ ﺍﺳــﻨﭗﭼﺖ ﺑﻪ ﻃﻮﺭ ﻛﺎﻣﻞ ﻣﺘﻔﺎﻭﺕ ﺍﺳﺖ.
ﺍﻳــﻦ ﺑﺮﻧﺎﻣــﻪ ﻧﻮﻋﻰ ﺁﺯﺍﺩﻯ ﻋﻤﻞ ﺑــﻪ ﻛﺎﺭﺑﺮﺍﻥ ﺧﻮﺩ ﻣﻰﺩﻫﺪ؛ ﭼﻴــﺰﻯ ﻛﻪ ﺑﻪ ﻃﻮﺭ
ﻣﻌﻤــﻮﻝ ﺩﺭ ﺑﺮﻧﺎﻣــﻪﺍﻯ ﻣﺎﻧﻨﺪ ﻓﻴﺲﺑﻮﻙ ﺩﻳﺪﻩ ﻧﻤﻰﺷــﻮﺩ .ﺩﺭ ﺣﺎﻟﻰﻛﻪ ﺭﺳــﺎﻟﺖ
ﺷــﺒﻜﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ ﭼﻴﺰ ﺩﻳﮕﺮﻯ ﺍﺳــﺖ ،ﺍﺳــﻨﭗﭼﺖ ﺗﻨﻬﺎ ﺑﻪ ﻛﺎﺭﺑﺮﺍﻥ ﺍﺟﺎﺯﻩ
ﻣﻰﺩﻫﺪ ﺷﻜﻠﻚﻫﺎﻯ ﺍﺣﻤﻘﺎﻧﻪﺍﻯ ﺍﺯ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﮔﺮﻭﻩ ﺩﻭﺳﺘﺎﻥﺷﺎﻥ ﻗﺮﺍﺭ ﺑﺪﻫﻨﺪ.
ﺍﺳﻨﭗﭼﺖ ﺩﺭ ﺣﻘﻴﻘﺖ ﺑﺎ ﻋﻨﻮﺍﻥ Picabooﺩﺭ ﺳﺎﻝ 2011ﻣﻴﻼﺩﻯ ﻛﺎﺭ ﺧﻮﺩ
ﺭﺍ ﺁﻏﺎﺯ ﻛﺮﺩ 3 .ﻧﻔﺮ ﺍﺯ ﺩﺍﻧﺸــﮕﺎﻩ ﺍﺳــﺘﻨﻔﻮﺭﺩ ﺍﻳﻦ ﺑﺮﻧﺎﻣﻪ ﺭﺍ ﺍﺑﺪﺍﻉ ﻛﺮﺩﻧﺪ؛ ﺍﻣﺎ ﺑﻌﺪﻫﺎ
ﻧﺎﻡ ﺍﻳﻦ ﺑﺮﻧﺎﻣﻪ ﺗﻐﻴﻴﺮ ﻛﺮﺩ .ﺑﻪ ﺗﺪﺭﻳﺞ ﺑﭽﻪﻫﺎ ﺩﺭ ﻣﺪﺭﺳــﻪ ﺍﻳﻦ ﺑﺮﻧﺎﻣﻪ ﺭﺍ ﻛﺸــﻒ ﻭ
ﺍﺯ ﺁﻥ ﺍﺳــﺘﻔﺎﺩﻩ ﻛﺮﺩﻧﺪ ﺗﺎ ﻫﻤﻪﮔﻴﺮ ﺷــﺪ .ﺩﺭ ﺍﺑﺘﺪﺍ ﻗﺮﺍﺭ ﺑﻮﺩ ﺍﻳﻦ ﺑﺮﻧﺎﻣﻪ ﺑﺮﺍﻯ ﭼﺖ
ﺩﻭﻧﻔﺮﻩﺍﻯ ﺑﺎﺷﺪ ﻛﻪ ﺯﻭﺩ ﻫﻢ ﻣﺤﻮ ﻣﻰﺷﻮﺩ ﺍﻣﺎ ﺑﻪ ﻣﺮﻭﺭ ﺷﻜﻞ ﺁﻥ ﺗﻐﻴﻴﺮ ﻛﺮﺩ .ﺑﻌﺪﻫﺎ
ﺍﻓﺮﺍﺩ ﺍﺳﺘﻔﺎﺩﻩﻫﺎﻯ ﺧﻼﻗﺎﻧﻪﺍﻯ ﻧﻴﺰ ﺍﺯ ﺁﻥ ﻛﺮﺩﻧﺪ؛ ﺑﻪ ﻃﻮﺭ ﻣﺜﺎﻝ ﺳﺎﻳﺖﻫﺎﻯ ﺧﺒﺮﻯ
ﻳﺎ ﻣﺠﻠﻪﻫﺎ ﻧﻴﺰ ﻭﺍﺭﺩ ﺑﺎﺯﻯ ﺷــﺪﻧﺪ ﻭ ﺍﻃﻼﻋﺎﺗﻰ ﺭﺍ ﺩﺭ ﺁﻥ ﺑﻪ ﺍﺷــﺘﺮﺍﻙ ﮔﺬﺍﺷــﺘﻨﺪ ﻛﻪ
ﺧﻴﻠﻰ ﺯﻭﺩ ﻣﺤﻮ ﻣﻰﺷﺪ ﻭ ﺍﮔﺮ ﻛﺴﻰ ﺑﻪ ﺁﻥ ﺍﻃﻼﻋﺎﺕ ﺍﺣﺘﻴﺎﺝ ﺩﺍﺷﺖ ﺑﺎﻳﺪ ﺩﺭ ﻟﺤﻈﻪ
ﺍﺯ ﺁﻥ ﺍﺳﺘﻔﺎﺩﻩ ﻣﻰﻛﺮﺩ.
ﺍﺳــﻨﭗﭼﺖ ﻫﻤﭽﻨﺎﻥ ﺗﻼﺵ ﻣﻰﻛﻨﺪ ﻛﺎﺭﻫــﺎﻯ ﺟﺪﻳﺪﻯ ﺍﻧﺠﺎﻡ ﺩﻫﺪ ﺗﺎ ﻛﺎﺭﺑﺮﺍﻥ
ﺑﻴﺸــﺘﺮﻯ ﺩﺍﺷﺘﻪﺑﺎﺷــﺪ؛ ﺑﺮﺍﻯ ﻣﺜﺎﻝ ﺑﻪ ﺁﻧﻬﺎ ﻧﺸﺎﻥ ﻣﻰﺩﻫﺪ ﺍﺯ ﺍﺑﺘﺪﺍﻯ ﻭﺭﻭﺩ ﺑﻪ ﺍﻳﻦ
ﺑﺮﻧﺎﻣﻪ ﺗﺎﻛﻨﻮﻥ ،ﭼﻨﺪ ﺍﺳــﻨﭗ ﺩﺍﺷــﺘﻪﺍﻧﺪ ﻭ ﺁﻥ ﺭﺍ ﺑﻪ ﺻﻮﺭﺕ ﺍﻣﺘﻴﺎﺯ ﻧﺸﺎﻥ ﻣﻰﺩﻫﺪ،
ﺑﻪ ﺍﻳﻦ ﺗﺮﺗﻴﺐ ﺁﻧﻬﺎ ﺗﻼﺵ ﻣﻰﻛﻨﻨﺪ ﺍﻣﺘﻴﺎﺯ ﺑﻴﺸــﺘﺮﻯ ﺑﻪﺩﺳــﺖ ﺑﻴﺎﻭﺭﻧﺪ .ﻳﻜﻰ ﺩﻳﮕﺮ
ﺍﺯ ﺍﻣﻜﺎﻧﺎﺕ ﺍﻳﻦ ﺍﺳــﺖ ﻛﻪ ﻫﺮ ﻛﺴــﻰ ﻣﻰﺗﻮﺍﻧﺪ ﺑﺒﻴﻨﺪ ﭼﻪ ﻛﺴﻰ ﺑﻪ ﺍﻭ ﭘﺎﺳﺦ ﺩﺍﺩﻩ ﻭ
ﭼﻨﺪ ﺑﺎﺭ ﭘﺎﺳﺦ ﺩﺍﺩﻩﺍﺳﺖ.
ﺑﻪﺍﻳﻦﺗﺮﺗﻴــﺐ ﺩﻭﺳــﺘﺎﻥ ﺍﺳــﻨﭗﭼﺘﻰ ﺭﺍ ﺑــﻪ ﺭﺍﺣﺘــﻰ ﭘﻴﺪﺍ ﻣﻰﻛﻨــﺪ .ﻫﺮﭼﻨﺪ
ﺍﺳــﻨﭗﭼﺖ ﻛﺎﺭﺑﺮﺍﻧﺶ ﺭﺍ ﺑﻪ ﻛﺎﺭﻫﺎﻯ ﺍﺣﻤﻘﺎﻧﻪﺍﻯ ﻭﺍﺩﺍﺭ ﻣﻰﻛﻨﺪ ﺍﻣﺎ ﺍﻣﻴﺪﻭﺍﺭ ﺍﺳــﺖ
ﻛﺎﺭﺑﺮﺍﻥ ،ﻛﺴــﺐﻭﻛﺎﺭﺵ ﺭﺍ ﺟﺪﻯ ﺑﮕﻴﺮﻧﺪ .ﺍﻳﻦ ﺷــﺮﻛﺖ ﻫﻨﻮﺯ ﺑﺎﻳﺪ ﺗﺤﻮﻻﺗﻰ ﺭﺍ ﺩﺭ
ﺑﺮﻧﺎﻣﻪ ﺧﻮﺩ ﺍﻳﺠﺎﺩ ﻛﻨﺪ ﻭ ﺍﻣﻜﺎﻧﺎﺕ ﺟﺪﻳﺪﻯ ﺭﺍ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﻛﺎﺭﺑﺮﺍﻧﺶ ﺑﮕﺬﺍﺭﺩ ﺗﺎ ﺁﻧﻬﺎ
ﻫﻢ ﻛﺴﺐﻭﻛﺎﺭ ﺍﻳﻦ ﺷﺮﻛﺖ ﺭﺍ ﺟﺪﻯ ﺑﮕﻴﺮﻧﺪ .ﺍﻳﻦ ﺷﺮﻛﺖ ﺗﺎ ﺩﺭﺁﻣﺪﻫﺎﻯ ﻣﻴﻠﻴﺎﺭﺩﻯ
ﺷﺮﻛﺖﻫﺎﻳﻰ ﻣﺎﻧﻨﺪ ﻓﻴﺲﺑﻮﻙ ﻭ ﮔﻮﮔﻞ ﻓﺎﺻﻠﻪ ﺑﺴﻴﺎﺭﻯ ﺩﺍﺭﺩ ﺍﻣﺎ ﻣﻰﺗﻮﺍﻧﺪ ﺑﻪ ﺁﻳﻨﺪﻩ
ﺍﻣﻴﺪﻭﺍﺭ ﺑﺎﺷﺪ.
ﻭﻋﺪﻩﻫﺎﻯ ﺷﻐﻠﻰ ﺗﺮﺍﻣﭗ ﻳﺦ ﺯﺩ
ﺑﻴﺸﺘﺮﻳﻦ ﺷﻐﻞ ﺍﻳﺠﺎﺩ ﺷﺪﻩ ﺩﺭ ﺍﻣﺮﻳﻜﺎ ﺑﻪ ﻛﺴﺐﻭﻛﺎﺭﻫﺎﻯ
ﻛﻮﭼﻚ ﺑﺎ 118ﻫﺰﺍﺭ ﺷــﻐﻞ ﺗﻌﻠــﻖ ﮔﺮﻓﺖ ﻭ ﺑﻌﺪ ﺍﺯ ﺁﻥ ﻫﻢ
ﻣﺤﺼﻮﻻﺕ ﺗﻮﻟﻴﺪﻯ ﺑﺨﺶ ﺳﺎﺧﺖﻭﺳــﺎﺯ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻨﺪ ﻛﻪ
82ﻫﺰﺍﺭ ﺷﻐﻞ ﺑﻪ ﺷﻐﻞﻫﺎﻯ ﺍﻣﺮﻳﻜﺎ ﺍﺿﺎﻓﻪ ﻛﺮﺩﻧﺪ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﺳﺎﻳﺖ ﺧﺒﺮﻯ ﺍﺗﺎﻕ ﺑﺎﺯﺭﮔﺎﻧﻰ ﺗﻬﺮﺍﻥ ،ﺍﻣﺮﻳﻜﺎ ﺩﺭ
ﻣﺎﻩ ﻣﺎﺭﺱ ﺗﻨﻬﺎ 98ﻫﺰﺍﺭ ﺷــﻐﻞ ﺍﻳﺠﺎﺩ ﻛﺮﺩ ،ﮔﻮﻳﺎ ﻭﻋﺪﻩﻫﺎﻯ
ﺗﺮﺍﻣﭗ ﺩﻳﮕﺮ ﻳﺦ ﺯﺩﻩ ﺍﺳــﺖ .ﺍﻳﻦ ﺩﺭ ﺣﺎﻟﻰ ﺍﺳــﺖ ﻛﻪ ﺑﺎﺯﺍﺭ
ﻛﺎﺭ ﺑﺎ ﺍﺿﺎﻓﻪ ﻛﺮﺩﻥ 236ﻫﺰﺍﺭ ﺷﻐﻞ ﺩﺭ ﻣﺎﻩ ﺑﻪﻃﻮﺭ ﻣﻴﺎﻧﮕﻴﻦ
ﭘــﺮﻭﺍﺯ ﺧﻮﺑﻰ ﺭﺍ ﺩﺭ ﺳــﺎﻝ 2017ﻣﻴﻼﺩﻯ ﺁﻏــﺎﺯ ﻛﺮﺩﻩ ﺑﻮﺩ.
ﺑﻪ ﺗﺎﺯﮔﻰ ﺗﺮﺍﻣــﭗ ،ﺭﻳﻴﺲﺟﻤﻬﻮﺭﻯ ﺍﻣﺮﻳﻜﺎ ﺩﺭ ﺗﻮﺋﻴﺘﺮ ﺧﻮﺩ
ﻧﻮﺷــﺖ» :ﺷﻐﻞ ،ﺷﻐﻞ ﻭ ﺷــﻐﻞ« ﺑﻪ ﻫﺮﺣﺎﻝ ﺍﻗﺘﺼﺎﺩﺩﺍﻧﺎﻥ
ﺍﻧﺘﻈــﺎﺭ ﺍﺿﺎﻓﻪ ﺷــﺪﻥ 180ﻫﺰﺍﺭ ﺷــﻐﻞ ﺩﺭ ﻣــﺎﻩ ﻣﺎﺭﺱ ﺭﺍ
ﺩﺍﺷــﺘﻨﺪ ،ﺍﻣﺎ ﮔﻮﻳــﺎ ﺗﺮﻛﻴﺒﻰ ﺍﺯ ﻋﻮﺍﻣﻞ ﺭﺷــﺪ ﺩﺭ ﺑﺎﺯﺍﺭ ﻛﺎﺭ
ﺭﺍ ﻣﺘﻮﻗــﻒ ﻛــﺮﺩ .ﺑﺮﻑ ﻭ ﺑــﻮﺭﺍﻥ ﺩﺭ ﻣﺎﻩ ﻣﺎﺭﺱ ﻣﺸــﺎﻏﻞ
ﺳﻮﺍﺣﻞ ﺷﺮﻗﻰ ﺭﺍ ﺩﭼﺎﺭ ﻛﻨﺪﻯ ﻛﺮﺩ .ﻫﻤﭽﻨﻴﻦ ﺩﺭ ﺍﻳﻦ ﻣﺎﻩ
ﺧﺮﺩﻩﻓﺮﻭﺷﺎﻥ 30ﻫﺰﺍﺭ ﺷﻐﻞ ﺭﺍ ﺍﺯ ﺩﺳﺖ ﺩﺍﺩﻧﺪ ،ﺍﻳﻦ ﻣﺴﺌﻠﻪ
ﺩﺭ ﻣﻮﺍﺟﻬــﻪ ﺑﺎ ﺭﻗﺎﺑﺖﻫــﺎﻯ ﺁﻧﻼﻳــﻦ ﺭﺥ ﺩﺍﺩ .ﺩﺭ ﭼﻨﺪﻣﺎﻩ
ﮔﺬﺷــﺘﻪ ﻣﺴــﻰ ) (Macyﺍﻋﻼﻡ ﻛﺮﺩ 63ﻓﺮﻭﺷﮕﺎﻩ ﺑﺴﺘﻪ
ﺷﺪﻩ ﺍﺳــﺖ .ﺍﻟﺒﺘﻪ ﺑﺮﺍﻯ ﻣﺸــﺎﻏﻞ ﺍﻣﺮﻳﻜﺎ ﺍﺧﺒﺎﺭ ﺧﻮﺏ ﻫﻢ
ﻭﺟﻮﺩ ﺩﺍﺭﺩ .ﺑﻪ ﻃﻮﺭ ﻣﺜﺎﻝ ﺍﻳﻨﻜﻪ ﻧﺮﺥ ﺑﻴﻜﺎﺭﻯ ﺑﻪ 4/5ﺩﺭﺻﺪ
ﻛﺎﻫﺶ ﭘﻴﺪﺍ ﻛﺮﺩﻩ ﺍﺳــﺖ؛ ﭼﻴﺰﻯ ﻛﻤﺘــﺮ ﺍﺯ ﻣﻴﺎﻧﮕﻴﻦ ﻧﺮﺥ
ﻳﻚ ﺩﻫﻪ ﮔﺬﺷــﺘﻪ .ﻫﻤﭽﻨﻴﻦ ﻣﻴﺎﻧﮕﻴﻦ ﺩﺳــﺘﻤﺰﺩ ﺳﺎﻋﺘﻰ
2/7ﺩﺭﺻﺪ ﻳﺎ 68ﺳــﻨﺖ ﻧﺴﺒﺖ ﺑﻪ ﺳــﺎﻝ ﮔﺬﺷﺘﻪ ﺍﻓﺰﺍﻳﺶ
ﺩﺍﺷﺘﻪ ﺍﺳﺖ.
ﭼﻬﺎﺭﺷﻨﺒﻪ
7
ﺍﻳﺮﺍﻥ ﺑﺰﺭﮔﺘﺮﻳﻦ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ﺯﻋﻔﺮﺍﻥ ﺑﻪ ﺷﻤﺎﺭ ﻣﻰﺭﻭﺩ ،ﺑﻪ ﻃﻮﺭﻯ ﻛﻪ ﺑﻴﺶ ﺍﺯ 96
ﺩﺭﺻـﺪ ﺯﻋﻔﺮﺍﻥ ﺟﻬـﺎﻥ ﺭﺍ ﺗﻮﻟﻴﺪ ﻣﻰﻛﻨـﺪ ﻛﻪ ﺑﺨﺶ ﻋﻤـﺪﻩﺍﻯ ﺍﺯ ﺁﻥ ﻣﺘﻌﻠﻖ ﺑﻪ
ﺧﺮﺍﺳـﺎﻥ ﺭﺿﻮﻯ ﻭ ﺧﺮﺍﺳـﺎﻥ ﺟﻨﻮﺑﻰ ﺍﺳـﺖ .ﺩﺭ ﺍﻳﻦ ﺑﻴﻦ ﺑﻴﺸـﺘﺮﻳﻦ ﻣﺸﺘﺮﻳﺎﻥ
ﻓﻬﻴﻤﻪ ﻣﻠﻚﻣﺤﻤﺪﻯ ﺯﻋﻔﺮﺍﻥ ﺍﻳﺮﺍﻥ ﻧﻴﺰ ﻛﺸـﻮﺭﻫﺎﻯ ﺍﺭﻭﭘﺎﻳﻰ ،ﻛﺸـﻮﺭﻫﺎﻯ ﻋﺮﺑﻰ ﺣﻮﺯﻩ ﺧﻠﻴﺞﻓﺎﺭﺱ ﻭ
bazzar@tejaratdaily.comﺑﺎﺯﺍﺭﻫﺎﻯ ﺷﺮﻕ ﺁﺳﻴﺎ ﺍﺯﺟﻤﻠﻪ ژﺍﭘﻦ ﻭ ﻫﻨﮓﻛﻨﮓ ﻫﺴﺘﻨﺪ ،ﺿﻤﻦ ﺍﻳﻨﻜﻪ ﺍﺯ ﮔﺬﺷﺘﻪ
ﺑﺮﺧﻰ ﺍﺯ ﻛﺸـﻮﺭﻫﺎﻯ ﺍﻓﺮﻳﻘﺎﻳﻰ ﻭ ﺍﺳﺘﺮﺍﻟﻴﺎﻳﻰ ﻧﻴﺰ ﺍﺯ ﻣﺸﺘﺮﻳﺎﻥ ﺍﻳﻦ ﻛﺎﻻﻯ ﺍﻳﺮﺍﻧﻰ
ﺑﻮﺩﻩﺍﻧـﺪ .ﺑﺮﺍﻯ ﺯﻋﻔﺮﺍﻥ ﺍﻳﺮﺍﻧـﻰ ﺩﺭ ﺣﺎﻟﻰ ﻫﻤﭽﻨﺎﻥ ﺗﻘﺎﺿـﺎ ﺩﺭ ﺑﺎﺯﺍﺭﻫﺎﻯ ﺟﻬﺎﻧﻰ
ﻭﺟـﻮﺩ ﺩﺍﺭﺩ ﻛﻪ ﺑﺮﺧـﻰ ﺍﺯ ﻣﺸـﻜﻼﺕ ﺩﺭ ﺍﻳﻦ ﺑﺨﺶ ،ﺑﺎﻋﺚ ﺑﺮﺧـﻰ ﻣﺤﺪﻭﺩﻳﺖﻫـﺎ ﻭ ﭼﺎﻟﺶﻫﺎ ﺑﺮﺍﻯ
ﺯﻋﻔﺮﺍﻥﻛﺎﺭﺍﻥ ﻭ ﺑﺎﺯﺭﮔﺎﻧﺎﻥ ﺷـﺪﻩ ﺍﺳﺖ .ﻧﻮﺳﺎﻧﺎﺕ ﻗﻴﻤﺘﻰ ﺩﺭ ﺑﺎﺯﺍﺭ ﺯﻋﻔﺮﺍﻥ ﺍﺯﺟﻤﻠﻪ ﭼﺎﻟﺶﻫﺎﻳﻰ ﺍﺳﺖ
ﻛـﻪ ﺻﺎﺩﺭﺍﺕ ﻭ ﺗﺠﺎﺭﺕ ﺍﻳﻦ ﻛﺎﻻ ﺭﺍ ﺗﺤﺖﺷـﻌﺎﻉ ﻗﺮﺍﺭ ﺩﺍﺩﻩ ﺍﺳـﺖ ،ﺿﻤﻦ ﺍﻳﻨﻜﻪ ﺩﺭﺍﻳـﻦ ﺑﻴﻦ ﻧﺒﺎﻳﺪ ﺍﺯ
ﻣﻮﺿـﻮﻉ ﺑﺮﻧﺪﺳـﺎﺯﻯ ﻭ ﺑﺎﺯﺍﺭﻳﺎﺑﻰ ﺩﺭ ﺣﻮﺯﻩ ﺗﺠـﺎﺭﺕ ﺯﻋﻔﺮﺍﻥ ﺑﻪ ﻋﻨﻮﺍﻥ ﻳﻚ ﻓﺎﻛﺘـﻮﺭ ﻣﻬﻢ ﺑﻪ ﺭﺍﺣﺘﻰ
ﮔﺬﺷﺖ .ﺁﻧﻄﻮﺭ ﻛﻪ ﻣﺴﺌﻮﻻﻥ ﺍﺳﺘﺎﻧﻰ ﻣﻰﮔﻮﻳﻨﺪ ،ﺍﻳﻦ ﻣﻮﺿﻮﻋﺎﺕ ﺍﺯ ﺑﺮﻧﺎﻣﻪﻫﺎ ﻭ ﺍﻭﻟﻮﻳﺖﻫﺎﻳﻰ ﺍﺳﺖ ﻛﻪ
ﺩﺭ ﺩﺳﺘﻮﺭ ﻛﺎﺭ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻪ ﺗﺎ ﺍﻳﻦ ﻣﺤﺼﻮﻝ ﺍﺳﺘﺮﺍﺗﮋﻳﻚ ﺑﺘﻮﺍﻧﺪ ﺑﻪ ﺟﺎﻳﮕﺎﻩ ﺍﺻﻠﻰ ﺧﻮﺩ ﺑﺎﺯﮔﺮﺩﺩ.
ﺯﺭﺷﻚ ﺧﺮﺍﺳﺎﻥ ﺟﻨﻮﺑﻰ
ﺑﻪ ﺍﺭﻭﭘﺎ ﻣﻰﺭﻭﺩ
ﻋﻜﺲ:ﺍﻳﺮﻧﺎ
ﺟﺎﻯ ﭘﺎﻯ ﺯﻋﻔﺮﺍﻥ ﺍﻳﺮﺍﻥ ﺩﺭ ﺟﻬﺎﻥ ﻣﺤﻜﻢ ﻣﻰﺷﻮﺩ
ﺯﻋﻔﺮﺍﻥ ﺍﻳﺮﺍﻥ ﻣﺸﻜﻞﺳﺎﺯ ﻧﻴﺴﺖ
ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳﻪ ﺻﺎﺩﺭﻛﻨﻨﺪﮔﺎﻥ ﺍﺳــﺘﺎﻥ ﺧﺮﺍﺳﺎﻥ ﺭﺿﻮﻯ ﺩﺭ
ﺍﻳﻦﺑﺎﺭﻩ ﻣﻰﮔﻮﻳﺪ :ﺩﺭﺣﺎﻝﺣﺎﺿﺮ ﺯﻋﻔﺮﺍﻥ ﺍﻳﺮﺍﻥ ﺍﺯﻟﺤﺎﻅ ﻗﻴﻤﺘﻰ
ﻭ ﺑــﺎﺯﺍﺭ ﻣﺼﺮﻑ ﺩﺭ ﺩﻧﻴﺎ ﺑﻪﮔﻮﻧﻪﺍﻯ ﻧﻴﺴــﺖ ﻛﻪ ﺭﻗﺒﺎ ﻣﺸــﻜﻞ
ﺍﺳﺎﺳــﻰ ﺑﻪ ﻭﺟﻮﺩ ﺁﻭﺭﻧﺪ ﺍﻣــﺎ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﺧﻄﺮ ﺟﺪﻯ ﺑﺮﺍﻯ
ﺁﻳﻨﺪﻩ ﺍﺣﺴﺎﺱ ﻣﻰﺷﻮﺩ ،ﺑﻪ ﻫﻤﻴﻦ ﻣﻨﻈﻮﺭ ﺑﺮﺍﻯ ﺟﻠﻮﮔﻴﺮﻯ ﺍﺯ
ﺍﻳﻦ ﺧﻄﺮ ﺩﺭﺣﺎﻝﺣﺎﺿﺮ ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯ ﺍﺳﺎﺳﻰ ﻧﻴﺎﺯ ﺍﺳﺖ.
ﻣﺤﻤﺪﺣﺴﻴﻦ ﺭﻭﺷﻨﻚ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ »ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ«
ﻣﻰﺍﻓﺰﺍﻳﺪ :ﺑﺎﻳﺪ ﺑﺮﻧﺎﻣﻪﺍﻯ ﺩﺭ ﺣﺪ ﻭﺳﻴﻊ ﺑﺮﺍﻯ ﺑﺮﻧﺪﺳﺎﺯﻯ ﺯﻋﻔﺮﺍﻥ
ﺩﺭ ﺍﻳﺮﺍﻥ ﺩﺍﺷــﺘﻪ ﺑﺎﺷــﻴﻢ ﺑﻪﻃﻮﺭﻯﻛﻪ ﺯﻋﻔﺮﺍﻥ ﺭﺍ ﺑﺎ ﺑﺮﻧﺪﻫﺎﻯ
ﻣﻌــﺮﻭﻑ ﺩﺭ ﺑﺎﺯﺍﺭﻫﺎﻯ ﻫﺪﻑ ﺑﻪ ﻓﺮﻭﺵ ﺑﺮﺳــﺎﻧﻴﻢ .ﺑﺎﻳﺪ ﺗﻼﺵ
ﻛﻨﻴــﻢ ﺍﻳﺮﺍﻧﻰ ﺑﻮﺩﻥ ﻣﺤﺼﻮﻻﺕ ﻛﻪ ﺟــﺰء ﻣﺰﻳﺖ ﻭ ﻛﻴﻔﻴﺖ ﺑﻪ
ﺷﻤﺎﺭ ﻣﻰﺭﻭﻧﺪ ﺭﺍ ﺑﺮﺟﺴﺘﻪ ﻛﻨﻴﻢ ،ﻭﮔﺮﻧﻪ ﺩﺭﻫﺮﺻﻮﺭﺕ ﺯﻋﻔﺮﺍﻥ
ﺩﺭ ﺍﻓﻐﺎﻧﺴﺘﺎﻥ ،ﭘﺎﻛﺴﺘﺎﻥ ،ﭼﻴﻦ ﻭ ...ﺗﻮﻟﻴﺪ ﻣﻰﺷﻮﺩ .ﻭﻯ ﺑﺎ ﺍﺷﺎﺭﻩ
ﺑﻪ ﺍﻳﻨﻜﻪ ﺑﺎﻳﺪ ﻣﺤﺼﻮﻻﺕ ﺍﻳﺮﺍﻥ ﺭﺍ ﺑﺎ ﺑﺮﻧﺪ ﺍﻳﺮﺍﻧﻰ ﺩﺭ ﺳﺮﺍﺳﺮ ﺩﻧﻴﺎ
ﻣﻌﺮﻓﻰ ﻛﻨﻴﻢ ،ﺍﺩﺍﻣﻪ ﻣﻰﺩﻫﺪ :ﺯﻋﻔﺮﺍﻥ ﻫﻴﭻﺟﺎﻯ ﺩﻧﻴﺎ ﻛﻴﻔﻴﺖ
ﺯﻋﻔﺮﺍﻥ ﺧﺮﺍﺳﺎﻥ ﺭﺿﻮﻯ ﺭﺍ ﻧﺪﺍﺭﺩ ﭼﻮﻥ ﻳﻚ ﻛﻴﻔﻴﺖ ﺍﺳﺘﺜﻨﺎﻳﻰ
ﺍﺳﺖ .ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳﻪ ﺻﺎﺩﺭﻛﻨﻨﺪﮔﺎﻥ ﺍﺳﺘﺎﻥ ﺧﺮﺍﺳﺎﻥ ﺭﺿﻮﻯ
ﺗﺼﺮﻳﺢ ﻣﻰﻛﻨﺪ :ﻣﺸــﻜﻼﺗﻰ ﻛﻪ ﺩﺭﺣﺎﻝﺣﺎﺿﺮ ﺯﻋﻔﺮﺍﻥﻛﺎﺭﺍﻥ ﻭ
ﺑﺎﺯﺭﮔﺎﻧﺎﻥ ﺯﻋﻔﺮﺍﻥ ﺩﺍﺭﻧﺪ ﻧﻮﺳﺎﻧﺎﺕ ﻗﻴﻤﺘﻰ ﺍﺳﺖ ،ﻧﻮﺳﺎﻧﺎﺗﻰ ﻛﻪ
ﺩﺭ ﺷــﺮﻭﻉ ﺑﺮﺩﺍﺷــﺖ ﺑﻪ ﺩﻟﻴﻞ ﻛﻢﺑﻮﺩﺟﻪ ﺑﻮﺩﻥ ﻛﺸﺎﻭﺭﺯ ﺍﻓﺖ
ﻣﻰﻛﻨــﺪ ﻭ ﺑﻌﺪ ﺩﻭﺑﺎﺭﻩ ﻗﻴﻤﺖﻫﺎ ﺩﺭ ﺑﻌﻀﻰ ﺍﺯ ﻣﻮﺍﺭﺩ ﺑﻪﺷــﺪﺕ
ﺍﻓﺰﺍﻳﺶ ﭘﻴﺪﺍ ﻣﻰﻛﻨﺪ ،ﺑﻨﺎﺑﺮﺍﻳﻦ ﻧﻮﺳﺎﻧﺎﺕ ﻗﻴﻤﺘﻰ ﺣﻮﺯﻩ ﺗﺠﺎﺭﺕ
ﻭ ﺻﺎﺩﺭﺍﺕ ﺭﺍ ﺑﺎ ﻣﺸــﻜﻞ ﻣﻮﺍﺟﻪ ﻣﻰﻛﻨــﺪ ﻭﮔﺮﻧﻪ ﺩﺭ ﺗﺠﺎﺭﺕ ﻭ
ﺻﺎﺩﺭﺍﺕ ﺯﻋﻔﺮﺍﻥ ﻣﺸﻜﻞ ﺧﺎﺻﻰ ﻭﺟﻮﺩ ﻧﺪﺍﺭﺩ.
ﺑﺎﻳﺪ ﺗﻼﺵ ﻛﻨﻴﻢ ﺍﻳﺮﺍﻧﻰ ﺑﻮﺩﻥ ﻣﺤﺼﻮﻻﺕ ﻛﻪ ﺟﺰء ﻣﺰﻳﺖ ﻭ ﻛﻴﻔﻴﺖ ﺑﻪ
ﺷﻤﺎﺭ ﻣﻰﺭﻭﻧﺪ ﺭﺍ ﺑﺮﺟﺴﺘﻪ ﻛﻨﻴﻢ
ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ ﺍﻳﺮﺍﻥ ﺑﺰﺭﮔﺘﺮﻳﻦ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ﺯﻋﻔﺮﺍﻥ ﺩﺭ ﺟﻬﺎﻥ
ﺑﻪ ﺷﻤﺎﺭ ﻣﻰﺭﻭﺩ
ﭘﻴﺸﻨﻬﺎﺩ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺑﻪ ﺻﻨﺪﻭﻕ
ﺗﻮﻟﻴﺪ ﺯﻋﻔﺮﺍﻥ ﺑﻪ ﺑﻴﺶ ﺍﺯ 400ﺗﻦ ﻣﻰﺭﺳﺪ
ﺭﻭﺷﻨﻚ ﺍﻇﻬﺎﺭ ﻣﻰﻛﻨﺪ :ﺍﻟﺒﺘﻪ ﻳﻚ ﭘﻴﺸﻨﻬﺎﺩ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ
ﺑﻪ ﺍﺗﺤﺎﺩﻳﻪ ﺻﺎﺩﺭﻛﻨﻨﺪﮔﺎﻥ ﺯﻋﻔﺮﺍﻥ ﺧﺮﺍﺳــﺎﻥ ﺭﺿﻮﻯ ﺍﺭﺍﺋﻪ
ﺷﺪ ﺗﺎ ﺩﺭﺍﻳﻦ ﺭﺍﺳﺘﺎ ﺻﻨﺪﻭﻗﻰ ﺑﺮﺍﻯ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺩﺭ ﺣﻮﺯﻩ
ﺯﻋﻔﺮﺍﻥ ﺑﺎ ﺣﻤﺎﻳﺖ ﺑﺎﻧﻚ ﺗﻮﺳﻌﻪ ﺻﺎﺩﺭﺍﺕ ﺗﺸﻜﻴﻞ ﺷﻮﺩ .ﺍﮔﺮ
ﺍﻳﻦ ﺑﺮﻧﺎﻣﻪ ﺍﺟﺮﺍ ﺷﻮﺩ ﻭ ﺩﺭ ﻛﻨﺎﺭ ﺁﻥ ﺑﺘﻮﺍﻧﻴﻢ ﻗﻴﻤﺖ ﺗﻤﺎﻡﺷﺪﻩ
ﺗﻮﻟﻴﺪ ﺭﺍ ﺩﺭ ﺩﺍﺧﻞ ﻛﺸﻮﺭ ﻛﺎﻫﺶ ﺩﻫﻴﻢ ،ﺭﻗﺒﺎﻳﻰ ﻣﺎﻧﻨﺪ ﭼﻴﻦ
ﻧﻤﻰﺗﻮﺍﻧﻨﺪ ﺟﺎﻯ ﻣﺎ ﺭﺍ ﺑﮕﻴﺮﻧﺪ.
ﻭﻯ ﺗﺎﻛﻴــﺪ ﻣﻰﻛﻨــﺪ :ﺧﻮﺷــﺒﺨﺘﺎﻧﻪ ﺗﻮﻟﻴــﺪ ﺯﻋﻔﺮﺍﻥ ﺩﺭ
ﺧﺮﺍﺳــﺎﻥ ﺭﺿﻮﻯ ﺑﻪﺧﻮﺑﻰ ﺗﻮﺳــﻌﻪ ﭘﻴﺪﺍﻛﺮﺩﻩ ﻭ ﭘﻴﺶﺑﻴﻨﻰ
ﻣﻰﺷــﻮﺩ ﺍﮔﺮ ﺑﺎﻍﻫﺎﻯ ﺍﺳــﺘﺎﻥ ﺩﭼﺎﺭ ﺳــﺮﻣﺎﺯﺩﮔﻰ ﻧﺸــﻮﺩ
ﺳﺎﻝﺟﺎﺭﻯ 30ﺩﺭﺻﺪ ﻧﺴﺒﺖ ﺑﻪ ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﺍﻓﺰﺍﻳﺶ ﺗﻮﻟﻴﺪ
ﺩﺍﺷــﺘﻪ ﺑﺎﺷــﻴﻢ .ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳﻪ ﺻﺎﺩﺭﻛﻨﻨﺪﮔﺎﻥ ﺧﺮﺍﺳﺎﻥ
ﺭﺿــﻮﻯ ﺑﻴﺎﻥ ﻣﻰﻛﻨﺪ :ﺑﺎﻳﺪ ﺗﻼﺵ ﻛﻨﻴﻢ ﻗﻴﻤﺖ ﺗﻤﺎﻡﺷــﺪﻩ
ﺯﻋﻔــﺮﺍﻥ ﺍﻳﺮﺍﻧــﻰ ﺭﺍ ﺩﺭ ﺑﺎﺯﺍﺭﻫﺎﻯ ﻫﺪﻑ ﺑــﺎ ﺗﻮﺟﻪ ﺑﻪ ﻋﻮﺍﻣﻞ
ﻛﻴﻔﻴــﺖ ،ﺑﺴــﺘﻪﺑﻨﺪﻯ ﻭ ﺗﺒﻠﻴﻐﺎﺕ ﻣﻄﻠﻮﺏ ﺩﺭﺣﺪ ﻭﺳــﻴﻊ
ﻛﺎﻫــﺶ ﺩﻫﻴﻢ .ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺭﻗﺒﺎﻯ ﻣــﺎ ﺭﺍ ﺍﺯ ﺭﻗﺎﺑﺖ ﻛﺮﺩﻥ
ﺑﺮﺣــﺬﺭ ﻣﻰﺩﺍﺭﺩ ﭼﻮﻥ ﻧﻤﻰﺗﻮﺍﻧﻨﺪ ﺭﻗﺎﺑﺖ ﻛﻨﻨﺪ ،ﺍﻣﺎ ﺍﮔﺮ ﺍﻳﻦ
ﺑﺮﻧﺎﻣﻪ ﺭﺍ ﺍﺟﺮﺍ ﻧﻜﻨﻴﻢ ،ﻣﻤﻜﻦ ﺍﺳﺖ ﺭﻗﺎﺑﺖ ﻫﻢ ﺍﻧﺠﺎﻡ ﺷﻮﺩ.
ﺭﻭﺷﻨﻚ ﺑﺎ ﺍﺷﺎﺭﻩ ﺑﻪ ﺍﻳﻨﻜﻪ ﺑﺎﻻ ﺭﻓﺘﻦ ﻗﻴﻤﺖ ﺗﻤﺎﻡﺷﺪﻩ ﻛﺎﻻ
ﺭﺍ ﻣﺎﻧﻌﻰ ﺑﺮﺍﻯ ﺻﺎﺩﺭﺍﺕ ﺍﺳــﺖ ،ﺗﺼﺮﻳﺢ ﻣﻰﻛﻨﺪ :ﺑﺎﻻ ﺑﻮﺩﻥ
ﻗﻴﻤﺖ ﺗﻤﺎﻡﺷــﺪﻩ ﺗﻮﺍﻥ ﺭﻗﺎﺑــﺖ ﺭﺍ ﺩﺭ ﺑﺎﺯﺍﺭﻫﺎﻯ ﺧﺎﺭﺟﻰ ﺍﺯ
ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﻣﺎ ﻣﻰﮔﻴﺮﺩ .ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳﻪ ﺻﺎﺩﺭﻛﻨﻨﺪﮔﺎﻥ
ﺧﺮﺍﺳــﺎﻥ ﺭﺿﻮﻯ ﺍﺿﺎﻓﻪ ﻣﻰﻛﻨﺪ :ﺗﻮﻟﻴﺪ ﻣﻮﻓﻖ ﻭ ﺑﺎﻛﻴﻔﻴﺖ ﻭ
ﻗﻴﻤﺖ ﺗﻤﺎﻡﺷﺪﻩ ﻣﻨﺎﺳــﺐ ﻻﺯﻣﻪ ﺻﺎﺩﺭﺍﺕ ﺍﺳﺖ ﻭ ﺻﺎﺩﺭﺍﺕ
ﺑﺎﻳﺪ ﺍﺯ ﻣﻨﻈﺮ ﺗﻮﻟﻴﺪ ﻣﻮﻓﻖ ﺑﺎﺷﺪ.
ﺯﻋﻔﺮﺍﻥ ﺩﺭ ﻣﻨﺎﻃﻘﻰ ﺗﻮﻟﻴﺪ ﻣﻰﺷــﻮﺩ ﻛﻪ ﻣﻨﺎﻃﻖ ﻣﺤﺮﻭﻡ
ﻫﺴــﺘﻨﺪ .ﺩﻭﻟﺖ ﺍﮔــﺮ ﺍﺯ ﻃﺮﻳﻖ ﺣﻤﺎﻳﺖ ﺻــﺎﺩﺭﺍﺕ ﺯﻋﻔﺮﺍﻥ
ﻛﻪ ﻛﺎﻻﻯ ﺍﺭﺯﺁﻭﺭﻯ ﺍﺳــﺖ ﺑﻪ ﺻﻨﻌﺖ ﺗﻮﻟﻴﺪ ﻭ ﺑﺴــﺘﻪﺑﻨﺪﻯ
ﻛﻤــﻚ ﻛﻨﺪ ﻧﺘﻴﺠﻪ ﺩﺭﺍﺯﻣﺪﺕ ﺑﺴــﻴﺎﺭ ﺧــﻮﺏ ﻭ ﻣﻄﻠﻮﺑﻰ ﺭﺍ
ﺑﻪ ﺑﺎﺭ ﻣﻰﺁﻭﺭﺩ ﻛﻪ ﻧﺨﺴــﺘﻴﻦ ﻣﺰﻳﺖ ﺁﻥ ﺭﻭﻧﻖ ﺗﻮﻟﻴﺪ ﺍﺳﺖ،
ﻫﻤﭽﻨﻴﻦ ﻣﻰﺗﻮﺍﻧﺪ ﺍﺯ ﻣﻬﺎﺟﺮﺕ ﺑﻪ ﺷﻬﺮﻫﺎ ﻭ ﺣﺎﺷﻴﻪﻧﺸﻴﻨﻰ
ﺟﻠﻮﮔﻴﺮﻯ ﻛﻨﺪ.
ﻫﻤﭽﻨﻴﻦ ﺭﻳﻴﺲ ﺷــﻮﺭﺍﻯ ﻣﻠﻰ ﺯﻋﻔﺮﺍﻥ ﺍﻳﺮﺍﻥ ﻣﻰﮔﻮﻳﺪ:
ﺑﺨﺸﻰ ﺍﺯ ﻣﺰﺍﺭﻉ ﺍﺳﺘﺎﻥ ﺧﺮﺍﺳﺎﻥ ﺭﺿﻮﻯ ﻭ ﺧﺮﺍﺳﺎﻥ ﺟﻨﻮﺑﻰ،
ﺍﺻﻔﻬﺎﻥ ،ﻧﻄﻨﺰ ،ﺍﺭﺩﺑﻴﻞ ،ﻛﺮﻣﺎﻧﺸﺎﻩ ،ﮔﻠﺴﺘﺎﻥ ،ﺍﻃﺮﺍﻑ ﺗﻬﺮﺍﻥ،
ﻓﺎﺭﺱ ﻭ ﺁﺫﺭﺑﺎﻳﺠﺎﻥﺷــﺮﻗﻰ ﺑﻪ ﺯﻳﺮ ﻛﺸﺖ ﺯﻋﻔﺮﺍﻥ ﺭﻓﺘﻪ ﻛﻪ
ﺩﺭﻣﺠﻤﻮﻉ ﺳــﻄﺢ ﺯﻳﺮ ﻛﺸــﺖ ﺍﻳﻦ ﻣﺤﺼﻮﻝ ﺑﻪ 100ﻫﺰﺍﺭ
ﻫﻜﺘﺎﺭ ﺩﺭ ﺳﺎﻝﺟﺎﺭﻯ ﺧﻮﺍﻫﺪ ﺭﺳﻴﺪ.
ﻣﺤﺴﻦ ﺍﺣﺘﺸــﺎﻡ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ »ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ«
ﺑﺎﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﻣﻴﺰﺍﻥ ﺑﺮﺩﺍﺷــﺖ ﺯﻋﻔﺮﺍﻥ ﺩﺭ ﺳــﺎﻝ ﮔﺬﺷﺘﻪ ﺑﻪ
ﺑﻴﺶ ﺍﺯ 300ﺗﻦ ﺭﺳــﻴﺪ ،ﻣﻰﺍﻓﺰﺍﻳﺪ :ﭘﻴﺶﺑﻴﻨﻰ ﻣﻰﺷــﻮﺩ
ﺑﺎ ﺍﻳﻦ ﺍﻓﺰﺍﻳﺶ ﺳــﻄﺢ ﺯﻳﺮ ﻛﺸــﺖ ﻣﻴﺰﺍﻥ ﺗﻮﻟﻴﺪ ﻭ ﺑﺮﺩﺍﺷﺖ
ﺯﻋﻔــﺮﺍﻥ ﺩﺭ ﺳــﺎﻝﺟﺎﺭﻯ ﺑــﻪ ﺑﻴــﺶ ﺍﺯ 400ﺗﻦ ﺑﺮﺳــﺪ.
ﺍﻣﻴﺪﻭﺍﺭﻳﻢ ﺑــﺎ ﺍﺭﺍﺋﻪ ﺁﻣﻮﺯﺵﻫــﺎﻯ ﻻﺯﻡ ﻭ ﻛﺎﺭ ﻋﻠﻤﻰ ﻣﻴﺰﺍﻥ
ﺑﺮﺩﺍﺷﺖ ﺩﺭ ﻭﺍﺣﺪ ﺳــﻄﺢ ﺍﻳﻦ ﻣﺤﺼﻮﻝ ﺍﻓﺰﺍﻳﺶ ﭘﻴﺪﺍ ﻛﻨﺪ.
ﺭﻳﻴﺲ ﺷﻮﺭﺍﻯ ﻣﻠﻰ ﺯﻋﻔﺮﺍﻥ ﺍﻳﺮﺍﻥ ﺑﺎ ﺍﺷﺎﺭﻩ ﺑﻪ ﺍﻳﻨﻜﻪ ﺩﺭ ﺍﻳﻦ
ﺷــﻮﺭﺍ ﺑﺎ ﺟﺪﻳﺖ ﭘﻴﮕﻴﺮ ﺍﻳﻦ ﻫﺴﺘﻴﻢ ﺗﺎ ﻃﺮﺡ ﺟﺎﻣﻊ ﺯﻋﻔﺮﺍﻥ
ﺍﻳــﺮﺍﻥ ﻋﻤﻠﻴﺎﺗﻰ ﺷــﻮﺩ ﺍﺩﺍﻣﻪ ﻣﻰﺩﻫــﺪ :ﺩﺭ ﺍﻳﻦ ﻃﺮﺡ ﻛﻪ ﺍﺯ
ﺯﻧﺠﻴﺮﻩ ﺗﻮﻟﻴﺪ ﺗﺎ ﻣﺼﺮﻑ ﻫﻤﮕﻰ ﺩﻳﺪﻩﺷــﺪﻩ ،ﻗﺮﺍﺭ ﺍﺳﺖ ﻧﺎﻡ
ﻭ ﻧﺸــﺎﻥ ﺯﻋﻔﺮﺍﻥ ﺍﻳﺮﺍﻥ ﺑﻪﻃﻮﺭ ﮔﺴﺘﺮﺩﻩ ﺟﻬﺎﻧﻰ ﺷﻮﺩ .ﻭﻯ
ﺍﺿﺎﻓﻪ ﻣﻰﻛﻨﺪ :ﻫﺪﻑ ﺍﺯ ﺑﺴﺘﻪﺑﻨﺪﻯ ﺑﺎﻳﺪ ﺟﺎﻳﮕﺎﻩﻳﺎﺑﻰ ﺑﺎﺷﺪ
ﻭ ﻫﺪﻑ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ ﺯﻋﻔﺮﺍﻥ ﺍﻳﺮﺍﻧﻰ ﺑﺎ ﻧﺎﻡ ﻭ ﻧﺸﺎﻥ ﺯﻋﻔﺮﺍﻥ
ﺍﻳﺮﺍﻥ ﺩﺭ ﺳﻄﺢ ﺑﺎﺯﺍﺭﻫﺎﻯ ﺟﻬﺎﻥ ﺑﻪ ﻓﺮﻭﺵ ﺑﺮﺳﺪ .ﺍﻳﻦ ﻫﺪﻑ
ﻣﺸــﺨﺼﻰ ﺍﺳــﺖ ﻛﻪ ﻫﻤﻪ ﺑﺎﻳﺪ ﺗﻼﺵ ﻛﻨﻴﻢ ﺗﺎ ﺗﺤﻘﻖ ﭘﻴﺪﺍ
ﻛﻨﺪ ﻭ ﺩﺭ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯﻫﺎﻯ ﻣﺸــﺘﺮﻙ ﻫﻢ ﻧﺎﻡ ﺍﻳﺮﺍﻥ ﺭﺍ
ﺑﻪﻋﻨﻮﺍﻥ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ﺍﺻﻠــﻰ ﻭ ﻣﺒﺪﺍ ﺗﻮﻟﻴﺪ ﺯﻋﻔﺮﺍﻥ ﺑﻪ ﺩﻧﻴﺎ
ﻣﻌﺮﻓﻰ ﻛﻨﻴﻢ.
ﺗﺪﻭﻳﻦ ﻧﻘﺸﻪ ﺭﺍﻩ ﺯﻋﻔﺮﺍﻥ
ﺭﻳﻴﺲ ﺷــﻮﺭﺍﻯ ﻣﻠﻰ ﺯﻋﻔﺮﺍﻥ ﺍﻳﺮﺍﻥ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﺗﺪﻭﻳﻦ
ﻧﻘﺸــﻪ ﺭﺍﻩ ﺯﻋﻔﺮﺍﻥ ﺍﻳﺮﺍﻥ ﺗﺎﻛﻴﺪ ﻣﻰﻛﻨﺪ :ﺩﺭ ﺗﻼﺵ ﻫﺴﺘﻴﻢ
ﺗﺎ ﻣﺪﺍﻓﻊ ﺑﺮﺣﻘﻰ ﺑﺮﺍﻯ ﺍﻳﻦ ﻣﺤﺼﻮﻝ ﺍﺳــﺘﺮﺍﺗﮋﻳﻚ ﻛﺸــﻮﺭ
ﺑﺎﺷــﻴﻢ ﭼﺮﺍﻛــﻪ ﺩﺭ ﺑﺤــﺚ ﺑﺮﻧﺪﺳــﺎﺯﻯ ﻭ ﺑﺎﺯﺍﺭﻳﺎﺑــﻰ ﺩﺭ
ﻧﻈﺮ ﺩﺍﺭﻳﻢ ﺳــﺎﻝﺟﺎﺭﻯ ﮔﺎﻡﻫﺎﻯ ﻣﺜﺒﺘﻰ ﺑﺮﺩﺍﺷــﺘﻪ ﺷــﻮﺩ.
ﺍﺣﺘﺸــﺎﻡ ﺗﺎﻛﻴﺪ ﻣﻰﻛﻨﺪ :ﺩﺭ ﺣــﺎﻝ ﺣﺎﺿﺮ ﺍﻳﺮﺍﻥ ﺑﺰﺭﮔﺘﺮﻳﻦ
ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ﺯﻋﻔﺮﺍﻥ ﺩﺭ ﺟﻬﺎﻥ ﺑﻪ
ﺷﻤﺎﺭ ﻣﻰﺭﻭﺩ ،ﺑﻪﻃﻮﺭﻯﻛﻪ ﺑﻴﺶ
ﺍﺯ 96ﺩﺭﺻﺪ ﺯﻋﻔــﺮﺍﻥ ﺟﻬﺎﻥ ﺭﺍ
ﺗﻮﻟﻴﺪ ﻣﻰﻛﻨــﺪ ﻛﻪ ﺑﺨﺶ ﻋﻤﺪﻩ
ﺍﻳــﻦ ﺗﻮﻟﻴﺪ ﻣﺘﻌﻠﻖ ﺑﻪ ﺧﺮﺍﺳــﺎﻥ
ﺭﺿﻮﻯ ﻭ ﺧﺮﺍﺳﺎﻥ ﺟﻨﻮﺑﻰ ﺍﺳﺖ.
ﻫﻤﺎﻥﻃــﻮﺭ ﻛﻪ ﻣﻰﺩﺍﻧﻴﺪ ﺯﻋﻔﺮﺍﻥ
ﻣﺤﺴﻦ ﺍﺣﺘﺸﺎﻡ
ﻗﺎﺋﻨــﺎﺕ ﺩﺭ ﺧﺮﺍﺳــﺎﻥ ﺟﻨﻮﺑﻰ ﺍﺯ
ﮔﺬﺷــﺘﻪ ﺍﺯ ﺷﻬﺮﺕ ﺧﺎﺻﻰ ﺩﺭ ﺩﺍﺧﻞ ﻭ ﻫﻤﭽﻨﻴﻦ ﺩﺭ ﺳﻄﺢ
ﺑﺎﺯﺍﺭﻫﺎﻯ ﺟﻬﺎﻧﻰ ﺑﺮﺧﻮﺭﺩﺍﺭ ﺑﻮﺩﻩ ﻭ ﺍﺳﺖ .ﺑﻴﺸﺘﺮ ﻛﺸﻮﺭﻫﺎﻯ
ﺍﺭﻭﭘﺎﻳﻰ ،ﻛﺸــﻮﺭﻫﺎﻯ ﻋﺮﺑﻰ ﺣﻮﺯﻩ ﺧﻠﻴﺞﻓﺎﺭﺱ ﻭ ﺑﺎﺯﺍﺭﻫﺎﻯ
ﺷــﺮﻕ ﺁﺳــﻴﺎ ﺍﺯﺟﻤﻠﻪ ژﺍﭘﻦ ﻭ ﻫﻨﮓﻛﻨﮓ ﻣﺸﺘﺮﻯ ﺯﻋﻔﺮﺍﻥ
ﺍﻳﺮﺍﻥ ﻫﺴﺘﻨﺪ .ﻭﻯ ﺧﺎﻃﺮﻧﺸﺎﻥ ﻣﻰﻛﻨﺪ :ﺍﻟﺒﺘﻪ ﺑﺎﺯﺍﺭﻫﺎﻳﻰ ﻫﻢ
ﻫﺴﺘﻨﺪ ﻛﻪ ﺍﺯ ﻗﺒﻞ ﺻﺎﺩﺭﺍﺕ ﺧﻮﺑﻰ ﺑﻪ ﺁﻧﻬﺎ ﺩﺍﺷﺘﻪﺍﻳﻢ ﻣﺎﻧﻨﺪ
ﺍﻣﺮﻳﻜﺎ ﻭ ﻫﻤﻴﻦﻃﻮﺭ ﺑﺎﺯﺍﺭﻫﺎﻳﻰ ﺩﺭ ﻗﺎﺭﻩ ﺍﻓﺮﻳﻘﺎ ﻭ ﺍﺳﺘﺮﺍﻟﻴﺎ ﻛﻪ
ﻫﻤﭽﻨﺎﻥ ﻣﺸــﺘﺮﻯ ﺍﻳﻦ ﻣﺤﺼﻮﻝ ﻫﺴﺘﻨﺪ .ﺩﺭ ﺣﻘﻴﻘﺖ ﻫﺮ
ﺟﺎ ﻛﻪ ﻓﺮﻫﻨﮓ ﻣﺼﺮﻑ ﺯﻋﻔﺮﺍﻥ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ،ﺯﻋﻔﺮﺍﻥ ﺍﻳﺮﺍﻥ
ﻧﻴﺰ ﺩﺭ ﺁﻥ ﺑﺎﺯﺍﺭ ﻋﺮﺿﻪ ﻣﻰﺷــﻮﺩ .ﺍﻣﺎ ﺑﺨﺶ ﺍﻋﻈﻢ ﺻﺎﺩﺭﺍﺕ
ﺍﻳــﺮﺍﻥ ﺑﻪ ﺍﻣــﺎﺭﺍﺕ ﻭ ﻫﻨﮓﻛﻨﮓ ﻭ ﺩﺭ ﻗﺎﺭﻩ ﺍﺭﻭﭘﺎ ﺑﻪ ﻛﺸــﻮﺭ
ﺍﺳــﭙﺎﻧﻴﺎ ﻣﻰﺭﻭﺩ .ﺍﺣﺘﺸــﺎﻡ ﺗﺼﺮﻳﺢ ﻣﻰﻛﻨﺪ :ﺳﺎﻝ ﮔﺬﺷﺘﻪ
ﺣﺪﻭﺩ 20ﺩﺭﺻﺪ ﺍﻓﺰﺍﻳﺶ ﺻﺎﺩﺭﺍﺕ ﺯﻋﻔﺮﺍﻥ ﺩﺍﺷﺘﻪﺍﻳﻢ ،ﺍﻳﻦ
ﺍﻓﺰﺍﻳﺶ ﺻﺎﺩﺭﺍﺕ ﺑﻪ ﺍﻳﻦ ﺩﻟﻴﻞ ﺑﻮﺩ ﻛﻪ ﺑﺎﺯﺍﺭ ﺯﻋﻔﺮﺍﻥ ﻭ ﺍﺭﺯ ﻭ
ﻫﻤﭽﻨﻴﻦ ﻗﻴﻤﺖ ﺯﻋﻔــﺮﺍﻥ ﺛﺒﺎﺕ ﭘﻴﺪﺍﻛﺮﺩﻩ ﺑﻮﺩ .ﭘﻴﺶﺑﻴﻨﻰ
ﻣﻰﺷﻮﺩ ﺳــﺎﻝﺟﺎﺭﻯ ﺑﻴﺶ ﺍﺯ 30ﺩﺭﺻﺪ ﺍﻓﺰﺍﻳﺶ ﺻﺎﺩﺭﺍﺕ
ﺯﻋﻔﺮﺍﻥ ﺩﺍﺷﺘﻪ ﺑﺎﺷــﻴﻢ .ﺭﻳﻴﺲ ﺷﻮﺭﺍﻯ ﻣﻠﻰ ﺯﻋﻔﺮﺍﻥ ﺍﻳﺮﺍﻥ
ﺍﺩﺍﻣﻪ ﻣﻰﺩﻫﺪ :ﻣﺎ ﺑﺎﻳﺪ ﺍﺯ ﺭﻭﺵﻫﺎﻯ ﺳــﻨﺘﻰ ﺑﻪ ﺭﻭﺵﻫﺎﻯ
ﻋﻠﻤــﻰ ﺣﺮﻛﺖ ﻛﻨﻴﻢ ﻭ ﺗﻜﻴﻪﻣﺎﻥ ﺑﺮ ﺩﺍﻧﺶ ﻣﺪﻳﺮﻳﺖ ﺑﺎﺯﺍﺭ ﻭ
ﺑﺎﺯﺍﺭﻳﺎﺑﻰ ﺑﺎﺷﺪ ،ﺑﻪﻧﺤﻮﻯﻛﻪ ﺑﺘﻮﺍﻧﻴﻢ ﻣﺘﻐﻴﺮﻫﺎﻯ ﺍﺛﺮﮔﺬﺍﺭﻯ ﺭﺍ
ﻛــﻪ ﺗﻘﺎﺿﺎﻯ ﺑﺎﺯﺍﺭﻫﺎﻯ ﺟﻬﺎﻧﻰ ﺑﺮﺍﻯ ﺯﻋﻔﺮﺍﻥ ﺭﺍ ﺗﺤﺖ ﺗﺎﺛﻴﺮ
ﻗﺮﺍﺭ ﻣﻰﺩﻫﻨﺪ ،ﺑﻪﺩﺭﺳﺘﻰ ﻣﺪﻳﺮﻳﺖ ﻛﻨﻴﻢ.
ﻧﻜﺘﻪ ﭘﺎﻳﺎﻧﻰ
ﺁﻥﻃــﻮﺭ ﻛﻪ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﻣﻰﮔﻮﻳﻨــﺪ ،ﺑﺎﻭﺟﻮﺩ
ﺑﺮﻧﺎﻣﻪﻫــﺎﻯ ﻣﺪﻧﻈﺮ ﺍﺯ ﺳــﻮﻯ ﻣﺴــﺌﻮﻻﻥ ،ﺩﻭﻟﺖ
ﺑﺎﻳــﺪ ﺣﻤﺎﻳﺖﻫــﺎﻯ ﺧــﻮﺩ ﺭﺍ ﺍﺯ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﻭ
ﺻﺎﺩﺭﻛﻨﻨــﺪﮔﺎﻥ ﺯﻋﻔﺮﺍﻥ ﺍﻓﺰﺍﻳــﺶ ﺩﻫﺪ ﺗﺎ ﺍﻳﻦ ﺍﻣﺮ
ﺑﺎﻋﺚ ﺛﺒﺎﺕ ﻗﻴﻤﺘﻰ ﺩﺭ ﺑﺎﺯﺍﺭ ﻭ ﺗﻮﻟﻴﺪ ﺑﺎﻛﻴﻔﻴﺖ ﺷﻮﺩ
ﺗﺎ ﺩﺭ ﻧﻬﺎﻳﺖ ﺍﻳﻦ ﺍﻣﺮ ﺑﻪ ﺗﻮﺳﻌﻪ ﺻﺎﺩﺭﺍﺕ ﺑﻴﺸﺘﺮ ﺍﻳﻦ
ﻣﺤﺼﻮﻝ ﺑﻴﻨﺠﺎﻣﺪ.
ﻧﻘﺶ ﻣﺠﺘﻤﻊﻫﺎﻯ ﺑﻴﻦ ﺭﺍﻫﻰ ﺩﺭ ﻧﻈﻢ ﺗﺮﺍﻓﻴﻜﻰ
ﺟﻠﺴــﻪ ﭘﻴﮕﻴﺮﻯ ﺍﺣــﺪﺍﺙ ﻭ ﺍﺭﺗﻘﺎﻯ ﺧﺪﻣﺎﺕ ﻣﻄﻠــﻮﺏ ﻣﺠﺘﻤﻊﻫﺎﻯ ﺭﻓﺎﻫﻰ
ﺧﺪﻣﺎﺗﻰ ﺑﻴﻦ ﺭﺍﻫﻰ ﺩﺭ ﻣﺤﻮﺭ ﺳﻤﻨﺎﻥ-ﺁﻫﻮﺍﻥ ﺑﻪ ﻣﺴﺎﻓﺮﺍﻥ ﻭ ﺯﺍﺋﺮﺍﻥ ﺛﺎﻣﻦﺍﻟﺤﺠﺞ
ﻋﻠﻰﺍﺑﻦ ﻣﻮﺳﻰﺍﻟﺮﺿﺎ)ﻉ( ﺑﺎ ﺣﻀﻮﺭ ﺳــﻴﺪﻋﺒﺎﺱ ﺩﺍﻧﺎﻳﻰ ﻓﺮﻣﺎﻧﺪﺍﺭ ﻭ ﺩﻛﺘﺮﻫﻤﺘﻰ
ﻧﻤﺎﻳﻨﺪﻩ ﻣﺤﺘﺮﻡ ﻣﺮﺩﻡ ﺷــﺮﻳﻒ ﺳﻤﻨﺎﻥ ،ﻣﻬﺪﻳﺸﻬﺮ ،ﺳﺮﺧﻪ ﺩﺭ ﻣﺠﻠﺲ ﺷﻮﺭﺍﻯ
ﺍﺳــﻼﻣﻰ ﺑﻪ ﻫﻤﺮﺍﻩ ﺑﺮﺧﻰ ﺍﺯ ﻣﺪﻳﺮﺍﻥ ﻛﻞ ﺍﺩﺍﺭﺍﺕ ﺍﺳﺘﺎﻥ ﻭ ﺷﻬﺮﺳﺘﺎﻥ ﺩﺭ ﻣﺤﻞ
ﻓﺮﻣﺎﻧﺪﺍﺭﻯ ﺑﺮﮔﺰﺍﺭ ﺷﺪ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﺧﺒﺮﻧﮕﺎﺭ »ﮔﺴــﺘﺮﺵ ﺗﺠﺎﺭﺕ« ﺍﺯ ﺳــﻤﻨﺎﻥ ﺩﺭ ﺍﻳﻦ ﺟﻠﺴــﻪ ﺳﻴﺪ
ﻋﺒﺎﺱ ﺩﺍﻧﺎﻳﻰ ،ﻓﺮﻣﺎﻧﺪﺍﺭ ﺳــﻤﻨﺎﻥ ﺑﺎ ﺍﺷﺎﺭﻩ ﺑﻪ ﺍﻳﻨﻜﻪ ﺷﻬﺮﺳﺘﺎﻥ ﺳﻤﻨﺎﻥ ﺑﻪ ﻋﻠﺖ
ﻗﺮﺍﺭ ﮔﺮﻓﺘﻦ ﺩﺭ ﻣﺴــﻴﺮ ﺗﺮﺍﻧﺰﻳﺘﻰ ﺷــﺮﻕ ﺑﻪ ﻏﺮﺏ ﻛﺸﻮﺭ ﻫﺮ ﺳﺎﻝ ﻣﻴﺰﺑﺎﻥ ﺗﺮﺩﺩ
ﺑﻴــﺶ ﺍﺯ 20ﻣﻴﻠﻴﻮﻥ ﻣﺴــﺎﻓﺮ ﻭ ﺯﺍﺋﺮ ﺩﺭ ﺟﺎﺩﻩ ﺷﻬﺮﺳــﺘﺎﻥ ﺍﺳــﺖ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ
ﻛﻮﻳــﺮﻯ ﻭ ﻃﻮﻻﻧﻰ ﻭ ﻳﻜﻨﻮﺍﺧﺖ ﺑﻮﺩﻥ ﺟﺎﺩﻩﻫﺎﻯ ﺍﺳــﺘﺎﻥ ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﻓﻌﺎﻟﻴﺖ
ﻣﺠﺘﻤﻊﻫــﺎﻯ ﺑﻴﻦ ﺭﺍﻫﻰ ﺩﺭ ﻧﻈــﻢ ﺗﺮﺍﻓﻴﻜﻰ ﻭ ﻛﺎﻫﺶ ﺗﻠﻔﺎﺕ ﺟﺎﻧﻰ ﻧﺎﺷــﻰ ﺍﺯ
ﺗﺼﺎﺩﻓﺎﺕ ﻭ ﻓﺮﺍﻫﻢ ﻛﺮﺩﻥ ﻣﺤﻴﻄﻰ ﺁﺭﺍﻡ ﻭ ﻣﻄﻤﺌﻦ ﺑﺮﺍﻯ ﺍﺳــﺘﺮﺍﺣﺖ ﺭﺍﻧﻨﺪﮔﺎﻥ
ﻭﺳــﺎﻳﻂ ﻧﻘﻠﻴﻪ ﻧﻘﺶ ﺑﺴــﺰﺍﻳﻰ ﺧﻮﺍﻫﺪ ﺩﺍﺷــﺖ .ﻭﻯ ﺗﺼﺮﻳﺢ ﻛﺮﺩ ﺍﺳﺘﻘﺮﺍﺭ ﺍﻳﻦ
ﻣﺮﺍﻛﺰ ﺿﻤﻦ ﻓﺮﺍﻫﻢ ﻛﺮﺩﻥ ﺯﻣﻴﻨﻪ ﺍﺷــﺘﻐﺎﻝ ﺩﺭ ﺟﺬﺏ ﺑﻬﻴﻨﻪ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭ ﻣﻮﺛﺮ
ﺧﻮﺍﻫﺪ ﺑﻮﺩ.
ﺩﺍﻧﺎﻳﻰ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﻓﻌﺎﻟﻴﺖ ﻣﺠﺘﻤﻊ ﺧﺪﻣﺎﺗﻰ ﺭﻓﺎﻫﻰ ﻧﻮﻳﺪ ﺩﺭ ﮔﺮﺩﻧﻪ ﺁﻫﻮﺍﻥ
ﺳــﻤﻨﺎﻥ ﮔﻔﺖ ﺑــﺎ ﺗﻘﻮﻳﺖ ﻭ ﺍﺭﺗﻘــﺎﻯ ﺍﻳﻦ ﻣﺮﺍﻛﺰ ﺷــﺎﻫﺪ ﺗﻘﻮﻳــﺖ ﺟﺎﺫﺑﻪﻫﺎﻯ
ﮔﺮﺩﺷﮕﺮﻯ ﻭ ﻓﺮﻫﻨﮕﻰ ﺍﺳﺘﺎﻥ ،ﺟﻠﻮﮔﻴﺮﻯ ﺍﺯ ﺍﺗﻼﻑ ﻭﻗﺖ ﺭﺍﻧﻨﺪﮔﺎﻥ ﻭ ﻣﺴﺎﻓﺮﺍﻥ
ﻭ ﺍﻓﺰﺍﻳﺶ ﻛﺎﺭﺁﻳﻰ ﺷﺒﻜﻪ ﺣﻤﻞﻭﻧﻘﻞ ﺟﺎﺩﻩﺍﻯ ﺧﻮﺍﻫﻴﻢ ﺑﻮﺩ.
ﺩﻛﺘﺮ ﻫﻤﺘﻰ ﻧﻤﺎﻳﻨﺪﻩ ﻣﺮﺩﻡ ﺷــﺮﻳﻒ ﺷﻬﺮﺳﺘﺎﻥﻫﺎﻯ ﺳــﻤﻨﺎﻥ ،ﻣﻬﺪﻳﺸﻬﺮ ﻭ
ﺳﺮﺧﻪ ﺩﺭ ﻣﺠﻠﺲ ﺷﻮﺭﺍﻯ ﺍﺳﻼﻣﻰ ﻧﻴﺰ ﺩﺭ ﺍﺩﺍﻣﻪ ﺑﺎ ﺍﺷﺎﺭﻩ ﺑﻪ ﺍﻫﻤﻴﺖ ﭼﻨﺪﻭﺟﻬﻰ
ﻣﺠﺘﻤﻊﻫــﺎ ﮔﻔــﺖ :ﻣﺠﺘﻤﻊﻫﺎﻯ ﺧﺪﻣﺎﺕ ﺭﻓﺎﻫﻰ ﺑﻴﻦ ﺭﺍﻫــﻰ ﻛﻪ ﺑﺎ ﻫﺪﻑ ﺭﻓﺎﻩ
ﺣﺎﻝ ﻣﺮﺩﻡ ﻭ ﺧﺪﻣﺎﺕﺭﺳــﺎﻧﻰ ﺑﻪ ﻣﺴﺎﻓﺮﺍﻥ ﺍﺣﺪﺍﺙ ﺷﺪﻩ ﺩﺭ ﻧﻮﺭﻭﺯ ﺍﻣﺴﺎﻝ ﻣﻮﺭﺩ
ﮔﻴﻼﻥ ﺑﺮ ﺳﻜﻮﻯ ﺳﻮﻡ ﺗﻮﻟﻴﺪ ﻣﺮﻍ ﻛﺸﻮﺭ
ﺑﻴﺶ ﺍﺯ 30ﺩﺭﺻﺪ ﺗﻮﻟﻴﺪ ﻣﺎﺯﺍﺩ ﻣﺮﻍ ﮔﻴﻼﻥ
ﺑﻪ ﺧﺎﺭﺝ ﺍﺳﺘﺎﻥ ﺍﺭﺳﺎﻝ ﻣﻰﺷﻮﺩ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﺍﻳﺴــﻨﺎ ،ﺩﻛﺘﺮ ﺳــﻬﺮﺍﺏ ﻋﺎﻗﺒﺘﻰ
ﺍﺯ ﺍﺳــﺘﺤﺼﺎﻝ ﺑﻴــﺶ ﺍﺯ 101ﻫــﺰﺍﺭ ﻭ 181
ﺗﻦ ﮔﻮﺷــﺖ ﻣــﺮﻍ ﺩﺭ ﻛﺸــﺘﺎﺭﮔﺎﻩﻫﺎﻯ ﻃﻴﻮﺭ
ﺍﺳــﺘﺎﻥ ﺩﺭ ﺳــﺎﻝ 95ﺧﺒــﺮ ﺩﺍﺩ .ﻭﻯ ﺍﻓﺰﻭﺩ:
ﺩﺭ ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ ﺑﻴــﺶ ﺍﺯ 61ﻣﻴﻠﻴــﻮﻥ ﻭ
522ﻫــﺰﺍﺭ ﻗﻄﻌﻪ ﻃﻴﻮﺭ ﺩﺭ ﻛﺸــﺘﺎﺭﮔﺎﻩﻫﺎﻯ
ﺻﻨﻌﺘﻰ ﻃﻴﻮﺭ ﺍﺳــﺘﺎﻥ ﺯﻳﺮﻧﻈﺎﺭﺕ ﺩﺍﻣﭙﺰﺷﻜﻰ
ﺑﺎﺯﺭﺳﻰ ﻭ ﻛﺸﺘﺎﺭ ﺷــﺪ .ﻣﺪﻳﺮﻛﻞ ﺩﺍﻣﭙﺰﺷﻜﻰ
ﮔﻴﻼﻥ ﺍﺩﺍﻣﻪ ﺩﺍﺩ :ﺩﺭ ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﺑﻴﺶ ﺍﺯ 3
ﻣﻴﻠﻴﻮﻥ ﻭ 237ﻫﺰﺍﺭ ﻗﻄﻌﻪ ﻣﺮﻍ ﺑﺪﻭﻥ ﻣﺼﺮﻑ
ﺁﻧﺘﻰ ﺑﻴﻮﺗﻴﻚ ﻛﺸــﺘﺎﺭ ﺷــﺪ ﻛﻪ 5ﻫﺰﺍﺭ ﻭ 45
ﺗﻦ ﮔﻮﺷــﺖ ﻣﺮﻍ ﺍﺯ ﺁﻥ ﺍﺳــﺘﺤﺼﺎﻝ ﺷﺪ .ﻭﻯ
ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﮔﻴﻼﻥ ﺑﺎ 170ﻫﺰﺍﺭ ﺗﻦ ﻣﺮﻍ ﺩﺭ
ﺳﺎﻝ ،ﺭﺗﺒﻪ ﺳﻮﻡ ﺗﻮﻟﻴﺪ ﻃﻴﻮﺭ ﺭﺍ ﺩﺭ ﻛﺸﻮﺭ ﺩﺍﺭﺩ
ﻛﻪ ﺑﻴﺶ ﺍﺯ 30ﺩﺭﺻﺪ ﺗﻮﻟﻴﺪ ﻣﺎﺯﺍﺩ ﺧﻮﺩ ﺭﺍ ﺑﻪ
ﺧﺎﺭﺝ ﺍﺯ ﺍﺳﺘﺎﻥ ﺍﺭﺳﺎﻝ ﻣﻰﻛﻨﺪ.
6ﺍﺭﺩﻳﺒﻬﺸﺖ 1396
28ﺭﺟﺐ1438
26ﺁﻭﺭﻳﻞ2017
ﺳﺎﻝ ﺩﻭﻡ /ﺷﻤﺎﺭﻩ /145ﭘﻴﺎﭘﻰ294
ﺗﻴﺘﺮ ﺭﻭﺯ
ﻳﺎﺩﺩﺍﺷﺖ
ﺑﺎ ﺗﺪﻭﻳﻦ ﻭ ﺍﺟﺮﺍﻯ ﻧﻘﺸﻪ ﺭﺍﻩ ﻃﻼﻯ ﺳﺮﺥ
ﺑﻰﺗﺮﺩﻳــﺪ ،ﺗﻮﻟﻴــﺪ ﻣﻮﻓــﻖ ﻭ
ﺑﺎﻛﻴﻔﻴــﺖ ﻭ ﻗﻴﻤــﺖ ﺗﻤﺎﻡﺷــﺪﻩ
ﻣﻨﺎﺳﺐ ﭘﻴﺶﻧﻴﺎﺯ ﺗﻮﺳﻌﻪ ﺻﺎﺩﺭﺍﺕ
ﺍﺳﺖ ﻭ ﺩﺭ ﺍﻳﻦ ﭼﺮﺧﻪ ﺍﮔﺮ ﺻﺎﺩﺭﺍﺕ
ﻣﻨﺎﺳــﺐ ﺍﻧﺠﺎﻡ ﺷــﻮﺩ ،ﺗﻮﻟﻴﺪ ﻧﻴﺰ
ﺭﻭﻧــﻖ ﺧﻮﺍﻫــﺪ ﮔﺮﻓﺖ .ﺑﺮﺍﺳــﺎﺱ
ﻫﻤﻴــﻦ ﺭﻭﻳﻜﺮﺩ ﻫﻢ ﺑﺮﺍﻯ ﺍﻳﻨﻜﻪ ﻣﺎ
ﺑﺘﻮﺍﻧﻴﻢ ﺩﺭ ﺻﺎﺩﺭﺍﺕ ﺯﻋﻔﺮﺍﻥ ﺳﻬﻢ ﻣﺤﻤﺪﺣﺴﻴﻦ ﺭﻭﺷﻨﻚ
ﺑﻴﺸــﺘﺮﻯ ﺍﺯ ﺑﺎﺯﺍﺭﻫﺎﻯ ﺟﻬﺎﻧﻰ ﺭﺍ ﺑﻪ ﺩﺳﺖ ﺁﻭﺭﻳﻢ ﺑﺎﻳﺪ ﺗﻮﻟﻴﺪﻯ
ﻣﻨﺎﺳــﺐ ﻭ ﺑﺎﻛﻴﻔﻴﺖﺗﺮ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻴﻢ .ﺍﻳﻦ ﺷــﺮﺍﻳﻂ ﺩﺭﺣﺎﻟﻰ
ﺍﺳــﺖ ﻛﻪ ﻛﺸﺖ ﺯﻋﻔﺮﺍﻥ ﺩﺭ ﻣﻨﺎﻃﻘﻰ ﺍﺯ ﻛﺸﻮﺭ ﺍﻧﺠﺎﻡ ﻣﻰﺷﻮﺩ
ﻛــﻪ ﺍﺯ ﻟﺤﺎﻅ ﻣﺎﻟــﻰ ﻛﻢﺑﺮﺧﻮﺭﺩﺍﺭ ﻫﺴــﺘﻨﺪ ﻭ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ
ﺑﺮﺍﻯ ﺗﻮﻟﻴﺪ ﻣﻄﻠﻮﺏ ﻭ ﺑﻴﺸﺘﺮ ﻧﻴﺎﺯ ﺑﻪ ﺣﻤﺎﻳﺖ ﺩﺍﺭﻧﺪ .ﻣﺴﺌﻮﻻﻥ
ﺍﺳﺘﺎﻧﻰ ﺑﺮ ﺍﻳﻦ ﺑﺎﻭﺭﻧﺪ ﻛﻪ ﺍﮔﺮ ﺩﻭﻟﺖ ﺣﻤﺎﻳﺖ ﺑﻴﺸﺘﺮﻯ ﺍﺯ ﺗﻮﻟﻴﺪ
ﻭ ﺻﺎﺩﺭﺍﺕ ﺯﻋﻔﺮﺍﻥ ﻛﻪ ﻛﺎﻻﻯ ﺍﺭﺯﺁﻭﺭﻯ ﺍﺳــﺖ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ ﺩﺭ
ﺑﻠﻨﺪﻣﺪﺕ ﻣﻰﺗﻮﺍﻥ ﺁﺛﺎﺭ ﻣﺜﺒﺖ ﺁﻥ ﺭﺍ ﻣﺸﺎﻫﺪﻩ ﻛﺮﺩ.
ﺍﺳﺘﺎﻥ
ﺍﺳــﻘﺒﺎﻝ ﻭ ﺭﺿﺎﻳﺖ ﻣﺴــﺎﻓﺮﺍﻥ ﻭ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻪ ﻛﻪ ﺑﺎﻳﺪ ﻧﺴــﺒﺖ ﺑﻪ
ﺍﺭﺍﺋﻪ ﺧﺪﻣﺎﺕ ﻣﻄﻠﻮﺏﺗﺮ ﺍﻗﺪﺍﻡ ﺷﻮﺩ .ﻭﻯ ﺗﻮﺳﻌﻪ ﻭﺍﺣﺪﻫﺎﻯ ﺧﺪﻣﺎﺕﺭﻓﺎﻫﻰ ﺑﻴﻦ
ﺭﺍﻫﻰ ﺭﺍ ﻋﺎﻣﻠﻰ ﻣﻬﻢ ﺩﺭ ﺍﻳﺠﺎﺩ ﺁﺳﺎﻳﺶ ﻭ ﺭﻓﺎﻩ ﺑﻴﺸﺘﺮ ﺑﺮﺍﻯ ﻣﺴﺎﻓﺮﺍﻥ ﻭ ﺭﺍﻧﻨﺪﮔﺎﻥ
ﺩﺭ ﻃﻮﻝ ﺳــﻔﺮ ﻋﻨﻮﺍﻥ ﻛﺮﺩ ﻭ ﺍﻓﺰﻭﺩ :ﺑﺎ ﺗﺤﻘﻖ ﺍﻳﻦ ﺍﻣﺮ ﺷــﺎﻫﺪ ﻛﺎﻫﺶ ﺣﻮﺍﺩﺙ
ﺟﺎﺩﻩﺍﻯ ﻭ ﺑﺎﻻﺑﺮﺩﻥ ﺿﺮﻳﺐ ﺍﻳﻤﻨﻰ ﺟﺎﺩﻩﻫﺎ ﺧﻮﺍﻫﻴﻢ ﺑﻮﺩ.
ﺩﺭ ﺍﻳﻦ ﺟﻠﺴــﻪ ﺩﺭﺑﺎﺭﻩ ﭘﻴﮕﻴﺮﻯ ﺳــﺎﺧﺖ ﻣﺠﺘﻤﻊ ﺧﺪﻣﺎﺕ ﺭﻓﺎﻫﻰ ﺩﺭ ﻣﺤﻮﺭ
ﺳــﻤﻨﺎﻥ-ﺩﺍﻣﻐﺎﻥ ،ﭘﻴﮕﻴﺮﻯ ﺭﺍﻩﻫﺎﻯ ﺩﺳﺘﺮﺳﻰ ﺑﻪ ﻣﺠﺘﻤﻊ ﺧﺪﻣﺎﺗﻰ ﺑﻴﻦ ﺭﺍﻫﻰ
ﻧﻮﻳــﺪ ﺁﻫﻮﺍﻥ ،ﺗﺎﻣﻴﻦ ﺯﻳﺮﺳــﺎﺧﺖﻫﺎﻯ ﻣﻮﺭﺩﻧﻴﺎﺯ ﺍﺯ ﺳــﻮﻯ ﻣﺪﻳــﺮﺍﻥ ﻣﺘﻮﻟﻰ ﺑﺎ
ﻫﻤﻜﺎﺭﻯ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﺍﻥ ﺍﻳﻦ ﺑﺨﺶ ،ﺗﻬﻴﻪ ﻭ ﺳﺎﺧﺖ ﻭ ﻧﺼﺐ ﺗﺎﺑﻠﻮﻯ ﺭﺍﻫﻨﻤﺎﻯ
ﻣﺠﺘﻤــﻊ ﺧﺪﻣﺎﺗﻰ ﺭﻓﺎﻫﻰ،ﺍﺣﺪﺍﺙ ﻧﻤﺎﺯﺧﺎﻧﻪ ﺩﺭ ﻣﻨﻄﻘﻪ ﺳﻨﮕﻼﺧﺴــﺮ ﺁﻫﻮﺍﻥ ﻭ
ﺍﺭﺗﻘــﺎﻯ ﺧﺪﻣﺎﺕ ﻣﻄﻠﻮﺏ ﺩﺭ ﻣﺠﺘﻤﻊ ﻧﻮﻳﺪ ﺁﻫــﻮﺍﻥ ﺍﺯ ﺟﻤﻠﻪ ﻣﻮﺍﺭﺩ ﻗﺎﺑﻞ ﺑﺤﺚ
ﺩﺭ ﺍﻳﻦ ﺟﻠﺴﻪ ﺑﻮﺩ.
ﺍﻓﺰﺍﻳﺶ 80ﺳﺎﻧﺘﻰﻣﺘﺮﻯ ﺍﺭﺗﻔﺎﻉ ﺁﺏ ﺩﺭﻳﺎﭼﻪ ﺍﺭﻭﻣﻴﻪ
ﻣﺪﻳــﺮﻛﻞ ﺣﻔﺎﻇــﺖ ﻣﺤﻴﻂﺯﻳﺴــﺖ
ﺁﺫﺭﺑﺎﻳﺠﺎﻥﻏﺮﺑﻰ ﺍﺯ ﺍﻓﺰﺍﻳﺶ 80ﺳﺎﻧﺘﻰﻣﺘﺮﻯ
ﺍﺭﺗﻔﺎﻉ ﺁﺏ ﺩﺭﻳﺎﭼﻪ ﺍﺭﻭﻣﻴﻪ ﺩﺭ ﻃﻮﻝ 3ﺳــﺎﻝ
ﺍﺧﻴﺮ ﺧﺒﺮ ﺩﺍﺩ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﻣﻬﺮ ،ﭘﺮﻭﻳﺰ ﺁﺭﺍﺳﺘﻪ ﺩﺭ ﮔﻔﺖﻭﮔﻮ
ﺑــﺎ ﺧﺒﺮﻧﮕﺎﺭﺍﻥ ﺑﻪ ﻣﻨﺎﺳــﺐ ﺭﻭﺯ ﺯﻣﻴﻦ ﭘﺎﻙ
ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﻋﻮﺍﻣﻞ ﺍﻧﺴﺎﻧﻰ ﻳﻜﻰ ﺍﺯ ﻣﻬﻢﺗﺮﻳﻦ
ﻋﻮﺍﻣﻞ ﺧﺸــﻚ ﺷــﺪﻥ ﺩﺭﻳﺎﭼﻪ ﺍﺭﻭﻣﻴﻪ ﺑﻮﺩ
ﺍﻣﺎ ﺩﺭ 3ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ ﺑﺎ ﻣﺸﺎﺭﻛﺖ ﻣﺮﺩﻡ
ﻭ ﻓﻌﺎﻟﻴﺖ ﺩﺳــﺘﮕﺎﻩﻫﺎﻯ ﺍﺟﺮﺍﻳــﻰ ﺫﻯﺭﺑﻂ
80ﺳﺎﻧﺘﻰﻣﺘﺮ ﺍﺭﺗﻔﺎﻉ ﺩﺭﻳﺎﭼﻪ ﺍﺭﻭﻣﻴﻪ ﺍﻓﺰﺍﻳﺶ
ﻳﺎﻓﺘﻪ ﺍﺳﺖ.
ﻭﻯ ﺑــﺎ ﺑﻴﺎﻥ ﺍﻳﻨﻜــﻪ ﻫﻢﺍﻛﻨــﻮﻥ ﺩﺭﻳﺎﭼﻪ
ﺍﺭﻭﻣﻴــﻪ 2/4ﻣﻴﻠﻴﺎﺭﺩ ﻣﺘﺮﻣﻜﻌــﺐ ﺁﺏ ﺩﺍﺭﺩ
ﻋﻨﻮﺍﻥ ﻛﺮﺩ :ﺳــﺎﻝ 92ﺣﺪﻭﺩ 500ﻣﻴﻠﻴﻮﻥ
ﻣﺘــﺮ ﻣﻜﻌــﺐ ﺁﺏ ﺩﺭ ﺩﺭﻳﺎﭼﻪ ﺩﺍﺷــﺘﻴﻢ ﻛﻪ
ﺍﻣﺴــﺎﻝ ﺍﻳــﻦ ﻣﻘﺪﺍﺭ ﺑﻪ ﺑﻴــﺶ ﺍﺯ 2ﻣﻴﻠﻴﺎﺭﺩ
ﻣﺘﺮﻣﻜﻌﺐ ﺭﺳﻴﺪﻩ ﺍﺳﺖ.
ﻭﻯ ﺧﺎﻃﺮﻧﺸــﺎﻥ ﻛﺮﺩ :ﺍﺯ ﺳــﺎﻝ 92ﺑﺮﺍﻯ
ﺍﺣﻴــﺎﻯ ﺩﺭﻳﺎﭼﻪ ﺍﺭﻭﻣﻴﻪ ﺗــﻼﺵ ﻣﻰﻛﻨﻴﻢ ﺗﺎ
ﺁﺏ ﺩﺭﻳﺎﭼﻪ ﺭﺍ ﺗﺜﺒﻴﺖ ﻛﻨﻴﻢ ﻭ ﺩﺭ ﺍﻳﻦ ﺭﺍﺳﺘﺎ
ﺍﺯ ﻛﺎﻫﺶ 34ﺳــﺎﻧﺘﻰﻣﺘﺮﻯ ﺩﺭﻳﺎﭼﻪ ﺩﺭ ﻫﺮ
ﺳــﺎﻝ ﺟﻠﻮﮔﻴﺮﻯ ﻛﺮﺩﻩﺍﻳﻢ ﻛﻪ ﺩﺭ ﻧﻮﻉ ﺧﻮﺩ
ﺑﺴــﻴﺎﺭ ﺧﻮﺏ ﺍﺳــﺖ ﻭ ﺩﺭ ﺍﻳﻦ ﻣﻴــﺎﻥ ﻧﺒﺎﻳﺪ
ﺍﺯ ﺍﻓﺰﺍﻳﺶ ﺑﺎﺭﻧﺪﮔﻰﻫﺎﻯ ﺍﺧﻴﺮ ﭼﺸﻢﭘﻮﺷــﻰ
ﻛﺮﺩ ﻭ ﻣﻰﺗﻮﺍﻥ ﮔﻔﺖ ﺍﻗﺪﺍﻣﺎﺕ ﺳﺘﺎﺩ ﺍﺣﻴﺎﻯ
ﺩﺭﻳﺎﭼﻪ ﻣﻨﺎﺳﺐ ﺑﻮﺩﻩ ﺍﺳﺖ.
ﺯﺭﺷﻚ ﺑﻪﻋﻨﻮﺍﻥ ﻳﻚ ﻣﺤﺼﻮﻝ
ﺍﻗﺘﺼﺎﺩﻯ ﺟﺎﻳﮕﺎﻩ ﻭﻳﮋﻩﺍﻯ ﺩﺭ ﻣﻴﺎﻥ
ﻣﺤﺼــﻮﻻﺕ ﻛﺸــﺎﻭﺭﺯﻯ ﺑﻪ ﺧﻮﺩ
ﺍﺧﺘﺼﺎﺹ ﺩﺍﺩﻩ ﻭ ﺳــﻬﻢ ﺑﺰﺭﮔﻰ ﺭﺍ
ﺩﺭ ﺍﻗﺘﺼﺎﺩ ﻛﺸﺎﻭﺭﺯﻯ ﺍﻳﻦ ﻣﻨﺎﻃﻖ
ﺩﺍﺭﺍﺳــﺖ ﺑﻪﻃﻮﺭﻯﻛــﻪ ﺩﺭﺁﻣــﺪ
ﻫــﺰﺍﺭﺍﻥ ﺧﺎﻧــﻮﺍﺩﻩ ﺩﺭ ﺧﺮﺍﺳــﺎﻥ ﻫﺎﺷﻢ ﻭﻟﻰﭘﻮﺭﻣﻄﻠﻖ
ﺭﻳﻴﺲ ﺳﺎﺯﻣﺎﻥ
ﺟﻨﻮﺑﻰ ﺑﻪ ﺗﻮﻟﻴﺪ ﺯﺭﺷــﻚ ﻭﺍﺑﺴﺘﻪ
ﺟﻬﺎﺩ ﻛﺸﺎﻭﺭﺯﻯ
ﮔﺬﺷﺘﻪ
ﺍﺳﺖ .ﺩﺭ ﻃﻮﻝ ﺳﺎﻝﻫﺎﻯ
ﺧﺮﺍﺳﺎﻥ ﺟﻨﻮﺑﻰ
ﺳﺎﻛﻨﺎﻥ ﻣﻨﺎﻃﻖ ﺧﺮﺍﺳﺎﻥ ﺟﻨﻮﺑﻰ
ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺷــﺮﺍﻳﻂ ﺍﻗﻠﻴﻤﻰ ﺣﺎﻛﻢ
ﺑﺮ ﻣﻨﻄﻘﻪ ﮔﻴﺎﻫﺎﻧﻰ ﻣﺎﻧﻨﺪ ﺯﻋﻔﺮﺍﻥ ،ﺯﻳﺮﻩ ﺳــﺒﺰ ﻭ ﺯﺭﺷــﻚ
ﺭﺍ ﺩﺭ ﺍﻟﮕﻮﻯ ﻛﺸــﺖ ﻗﺮﺍﺭ ﺩﺍﺩﻩﺍﻧﺪ .ﺯﺭﺷــﻚ ﻣﻰﺗﻮﺍﻧﺪ ﻧﻘﺶ
ﮔﺴﺘﺮﺩﻩﺍﻯ ﺩﺭ ﺗﻮﺳــﻌﻪ ﺍﻗﺘﺼﺎﺩﻯ ﺍﻳﻦ ﺍﺳﺘﺎﻥ ﺍﻳﻔﺎ ﻛﻨﺪ ﻛﻪ
ﺑــﺮﺍﻯ ﺗﺤﻘﻖ ﺍﻳﻦ ﺍﻣﺮ ﺑﺎﻳﺪ ﺑــﻪ ﺻﻨﺎﻳﻊ ﻓﺮﺁﻭﺭﻯ ﻭ ﺣﻤﺎﻳﺖ ﺍﺯ
ﺻﺎﺩﺭﻛﻨﻨﺪﮔﺎﻥ ﻭ ﻛﺸــﺎﻭﺭﺯﺍﻥ ﺍﻳﻦ ﻣﺤﺼﻮﻝ ﺗﻮﺟﻪ ﻭﻳﮋﻩﺍﻯ
ﺷــﻮﺩ .ﻫﻢﺍﻛﻨﻮﻥ ﺑﻴﺶ ﺍﺯ 98ﺩﺭﺻﺪ ﺯﺭﺷــﻚ ﻛﺸــﻮﺭ ﺩﺭ
ﺍﺳﺘﺎﻥ ﺧﺮﺍﺳــﺎﻥ ﺟﻨﻮﺑﻰ ﺗﻮﻟﻴﺪ ﻣﻰﺷﻮﺩ ﻛﻪ ﺩﺭ ﺍﻳﻦ ﺭﺍﺳﺘﺎ
ﻛﺸــﺎﻭﺭﺯﺍﻥ ﺯﻳﺎﺩﻯ ﭼﺸــﻢﺍﻧﺘﻈﺎﺭ ﻛﻤﻚﻫﺎﻯ ﻣﺴﺌﻮﻻﻥ
ﺩﺭ ﺑﺮﻧﺎﻣﻪﺭﻳــﺰﻯ ﻭ ﻛﻤﻚﻫﺎﻯ ﺗﺴــﻬﻴﻼﺗﻰ ﺑــﺮﺍﻯ ﺍﻳﺠﺎﺩ
ﺻﻨﺎﻳــﻊ ﺗﺒﺪﻳﻠﻰ ﻛﻮﭼﻚ ﻫﺴــﺘﻨﺪ ﺗﺎ ﺑﺮ ﺍﺳــﺎﺱ ﻧﻴﺎﺯﻫﺎﻯ
ﺭﻭﺯ ﺭﻭﻧﻖ ﺑﻴﺸــﺘﺮﻯ ﺑﻪ ﻛﺴﺐﻭﻛﺎﺭﺷــﺎﻥ ﺑــﻪ ﻭﺟﻮﺩ ﺁﻳﺪ.
ﻛﺸﺎﻭﺭﺯﺍﻥ ﺧﺮﺍﺳﺎﻥ ﺟﻨﻮﺑﻰ ﺩﺭ ﻗﻄﺐ ﺗﻮﻟﻴﺪ ﺯﺭﺷﻚ ﺍﻳﺮﺍﻥ
ﻭ ﺟﻬﺎﻥ ﺑﺎ ﻣﺸــﻜﻼﺗﻰ ﺩﺳــﺖﻭﭘﻨﺠﻪ ﻧﺮﻡ ﻣﻰﻛﻨﻨﺪ ﻛﻪ ﺩﺭ
ﺍﻳﻦ ﺯﻣﻴﻨــﻪ ﺗﺪﺑﻴﺮ ،ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯ ﻭ ﻛﻤﻚﻫﺎﻯ ﻣﺴــﺌﻮﻻﻥ
ﺑﺴــﻴﺎﺭ ﻻﺯﻡ ﺍﺳــﺖ .ﺑﻪ ﺩﻟﻴﻞ ﺷــﺮﺍﻳﻂ ﺧﺎﺹ ﺁﺏﻭﻫﻮﺍﻳﻰ،
ﻣﺤﺼﻮﻝ ﺯﺭﺷــﻚ ﺷﻬﺮﺳــﺘﺎﻥ ﻗﺎﺋﻨﺎﺕ ﺍﺯ ﻛﻴﻔﻴﺖ ﻭ ﺭﻧﮓ
ﻭ ﺑﻮﻯ ﺧﻮﺑﻰ ﺑﺮﺧﻮﺭﺩﺍﺭ ﺍﺳــﺖ .ﻣﺤﺼﻮﻝ ﺯﺭﺷــﻚ ﻗﺎﺋﻨﺎﺕ
ﺩﺭ ﺳــﺎﻝﻫﺎﻯ ﮔﺬﺷﺘﻪ ﺑﻪﺻﻮﺭﺕ ﺗﺎﺯﻩﺧﻮﺭﻯ ﺑﻪ ﺑﺎﺯﺍﺭ ﻋﺮﺿﻪ
ﻣﻰﺷــﻮﺩ ﻭ ﺍﺯ ﺁﻥ ﺑﺮﺍﻯ ﺗﻬﻴﻪ ﺷــﺮﺑﺖ ،ﻣﺮﺑﺎ ﻭ ﭼﺎﺷﻨﻰ ﺍﻧﻮﺍﻉ
ﻏﺬﺍﻫﺎ ﺍﺳــﺘﻔﺎﺩﻩ ﻣﻰﺷــﻮﺩ .ﻫﻤﭽﻨﻴﻦ 30ﺩﺭﺻﺪ ﺯﺭﺷﻚ
ﺑﻪﺻــﻮﺭﺕ ﺗﺎﺯﻩﺧﻮﺭﻯ ﻭ ﺍﺳــﺘﻔﺎﺩﻩ ﺩﺭ ﺻﻨﺎﻳﻊ ﻭ 70ﺩﺭﺻﺪ
ﻣﺎﺑﻘﻰ ﺧﺸﻚﺷــﺪﻩ ﻭ ﺑﻪﺻﻮﺭﺕ ﺧﺸﻜﺒﺎﺭ ﻋﺮﺿﻪ ﻣﻰﺷﻮﺩ.
ﺑﺎ ﺗﻤﺎﻡ ﺍﻳﻦ ﻭﻳﮋﮔﻰﻫﺎ ﺍﻣﺎ ﻣﻌﺮﻓﻰ ﻣﺤﺼﻮﻝ ﺯﺭﺷﻚ ﺩﺭ ﺑﺎﺯﺍﺭ
ﺟﻬﺎﻧﻰ ﺍﻗﺪﺍﻡ ﺑﺴﻴﺎﺭ ﺩﺷﻮﺍﺭﻯ ﺍﺳﺖ ﻛﻪ ﺩﺭ ﻓﺮﻫﻨﮓ ﻓﺮﻧﮕﻰ
ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﺍﻳﻦ ﻣﺤﺼﻮﻝ ﺭﺍﻳﺞ ﻧﻴﺴــﺖ ،ﺑﻨﺎﺑﺮﺍﻳﻦ ﺭﺳﻴﺪﻥ
ﺯﺭﺷــﻚ ﺑﻪ ﺟﺎﻳﮕﺎﻩ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﻧﻴﺎﺯﻣﻨﺪ ﺗﻮﺯﻳﻊ ﮔﺴﺘﺮﺩﻩ ﻭ
ﺳﻴﺴــﺘﻢ ﻗﻮﻯ ﺑﺎﺯﺍﺭﻳﺎﺑﻰ ﺑﻪﻣﻨﻈﻮﺭ ﺗﺮﻏﻴﺐ ﻣﺼﺮﻑﻛﻨﻨﺪﻩ
ﺍﺳــﺖ .ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻣﺸــﻜﻼﺗﻰ ﻛﻪ ﺩﺭﺯﻣﻴﻨﻪ ﺗﻮﻟﻴﺪ ﺯﺭﺷﻚ
ﻭﺟــﻮﺩ ﺩﺍﺭﺩ ،ﺍﺳــﺘﺎﻥ ﺧﺮﺍﺳــﺎﻥ ﺟﻨﻮﺑﻰ ﺩﺭ ﺍﻳﻦ ﺳــﺎﻝﻫﺎ
ﺗﻮﺍﻧﺴﺘﻪ ﺍﻳﻦ ﻣﺤﺼﻮﻝ ﺭﺍ ﺑﻪ ﻛﺸﻮﺭﻫﺎﻯ ﺍﺭﻭﭘﺎﻳﻰ ﺻﺎﺩﺭ ﻛﻨﺪ
ﻛﻪ ﺧﻮﺷــﺒﺨﺘﺎﻧﻪ ﺑﺎ ﺑﺮﻧﺎﻣﻪﻫﺎﻳﻰ ﻛﻪ ﺩﺭ ﺭﺍﺳــﺘﺎﻯ ﺻﺎﺩﺭﺍﺕ
ﺍﻧﺠﺎﻡﺷــﺪﻩ ﺍﻳﻦ ﻣﺤﺼﻮﻝ ﺑﻪ ﻛﺸــﻮﺭﻫﺎﻳﻰ ﻛﻪ ﺍﻳﺮﺍﻧﻰﻫﺎﻯ
ﺑﻴﺸــﺘﺮﻯ ﺳــﺎﻛﻦ ﻫﺴــﺘﻨﺪ ﺻﺎﺩﺭﺷﺪﻩ ﺍﺳــﺖ .ﺯﺭﺷﻚ
ﺧﺮﺍﺳــﺎﻥ ﺟﻨﻮﺑﻰ ﻋﻼﻭﻩ ﺑﺮ ﺑﺎﺯﺍﺭ ﺧﺎﺭﺟﻰ ﺑﻪ ﺍﺳــﺘﺎﻥﻫﺎﻯ
ﺧﺮﺍﺳﺎﻥ ﺭﺿﻮﻯ ،ﺳﻴﺴﺘﺎﻥ ﻭ ﺑﻠﻮﭼﺴﺘﺎﻥ ،ﺍﺻﻔﻬﺎﻥ ،ﺷﻴﺮﺍﺯ،
ﺗﻬﺮﺍﻥ ﻭ ...ﻫﻢ ﺻﺎﺩﺭ ﻣﻰﺷﻮﺩ.
ﺧﺒﺮ
ﻣﺎﺯﻧﺪﺭﺍﻥ ﺗﺎﻣﻴﻦﻛﻨﻨﺪﻩ ﻧﻴﺎﺯ
ﻭﺍﺭﺩﺍﺗﻰ ﺑﺮﻧﺞ
ﺍﺳــﺘﺎﻧﺪﺍﺭ ﻣﺎﺯﻧﺪﺭﺍﻥ ﺑﺎ ﺗﺎﻛﻴﺪ
ﺑــﺮ ﺣﻤﺎﻳــﺖ ﺑﻴﺸــﺘﺮ ﺩﻭﻟــﺖ
ﺍﺯ ﺗﻮﻟﻴــﺪﺍﺕ ﺩﺍﺧﻠــﻰ ،ﮔﻔــﺖ:
ﻣﺎﺯﻧﺪﺭﺍﻥ ﻗــﺎﺩﺭ ﺑﻪ ﺗﺎﻣﻴﻦ ﻧﻴﻤﻰ
ﺍﺯ ﻧﻴــﺎﺯ ﻭﺍﺭﺩﺍﺗــﻰ ﺑﺮﻧﺞ ﻛﺸــﻮﺭ
ﺍﺳــﺖ .ﺑﻪ ﮔﺰﺍﺭﺵ ﺗﺴﻨﻴﻢ ،ﺭﺑﻴﻊ
ﻓﻼﺡ ﺟﻠﻮﺩﺍﺭ ،ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﺍﻳﻨﻜﻪ ﻫﻤﻪ ﺳﻼﻳﻖ ﺳﻴﺎﺳﻰ
ﺩﺭ ﻣﺪﻳﺮﻳﺖ ﺍﺳــﺘﺎﻥ ﺣﻀﻮﺭ ﺩﺍﺭﻧﺪ ﺍﻇﻬﺎﺭ ﻛﺮﺩ :ﺗﻌﺎﻣﻞ ﻭ
ﻫﻤﻜﺎﺭﻯ ﺩﺭ ﺍﺳــﺘﺎﻥ ﺑﺮﺍﻯ ﺭﻓﻊ ﻣﺸﻜﻼﺕ ﻭ ﺣﺮﻛﺖ ﺩﺭ
ﻣﺴــﻴﺮ ﺗﻮﺳﻌﻪ ﺑﻰﻧﻈﻴﺮ ﺍﺳــﺖ .ﻭﻯ ﺍﻓﺰﻭﺩ :ﺩﺭ ﺍﺳﺘﺎﻥ ﺑﺎ
ﻣﺴــﺎﺋﻞ ﻣﺨﺘﻠﻒ ﺍﻗﺘﺼﺎﺩﻯ ﺍﺟﺘﻤﺎﻋﻰ ﺑﺎ ﻧﮕﺎﻩ ﺳﻴﺎﺳﻰ ﻭ
ﺟﻨﺎﺣﻰ ﺑﺮﺧﻮﺭﺩ ﻧﻤﻰﺷﻮﺩ .ﺍﺳﺘﺎﻧﺪﺍﺭ ﻣﺎﺯﻧﺪﺭﺍﻥ ﺑﺎ ﺍﺷﺎﺭﻩ
ﺑﻪ ﺍﻳﻨﻜﻪ ﻣﺎﺯﻧﺪﺭﺍﻥ ﺑﺎ ﺷﺮﺍﻳﻂ ﻓﻌﻠﻰ ﻣﻰﺗﻮﺍﻧﺪ 50ﺩﺭﺻﺪ
ﻭﺍﺭﺩﺍﺕ ﺑﺮﻧــﺞ ﺭﺍ ﺗﺎﻣﻴﻦ ﻛﻨﺪ ،ﺗﺼﺮﻳﺢ ﻛﺮﺩ :ﺑﺎ ﺟﻠﻮﮔﻴﺮﻯ
ﺍﺯ ﻭﺍﺭﺩﺍﺕ ﺑﺮﻧــﺞ ﻭ ﻛﻨﺘﺮﻝ ﺑﺎﺯﺍﺭ ،ﺑﺮﻧــﺞﻛﺎﺭﺍﻥ ﻣﺎﺯﻧﺪﺭﺍﻥ
ﺭﺿﺎﻳﺖ ﺧﻮﺑﻰ ﺍﺯ ﺍﻗﺪﺍﻣﺎﺕ ﺩﻭﻟﺖ ﺩﺍﺭﻧﺪ.
ﻓﻼﺡ ﺑــﻪ ﺣﻀﻮﺭ 12ﻣﻴﻠﻴﻮﻥ ﻭ 200ﻫﺰﺍﺭ ﻧﻔﺮ ﺷــﺐ
ﺍﻗﺎﻣــﺖ ﻭ ﺑﻴﺶ ﺍﺯ 35ﻣﻴﻠﻴﻮﻥ ﺗﺮﺩﺩ ﺩﺭ ﺗﻌﻄﻴﻼﺕ ﻧﻮﺭﻭﺯ
96ﺍﺷﺎﺭﻩ ﻛﺮﺩ ﻭ ﺍﻓﺰﻭﺩ :ﺍﻳﻦ ﺣﻀﻮﺭ ﺑﻴﺎﻧﮕﺮ ﺟﺎﻳﮕﺎﻩ ﻣﻠﻰ ﻭ
ﺍﺛﺮﺑﺨﺶ ﺍﺳﺘﺎﻥ ﻣﺎﺯﻧﺪﺭﺍﻥ ﺍﺳﺖ.
ﺍﺳــﺘﺎﻧﺪﺍﺭ ﻣﺎﺯﻧﺪﺭﺍﻥ ﻳﺎﺩﺁﻭﺭ ﺷــﺪ :ﺗﺎ ﭘﺎﻳﺎﻥ ﺳﺎﻝ 97
ﺗﻤﺎﻣﻰ ﺭﻭﺳــﺘﺎﻫﺎﻯ ﻣﺎﺯﻧﺪﺭﺍﻥ ﺍﺯ ﻧﻌﻤﺖ ﮔﺎﺯ ﺑﺮﺧﻮﺭﺩﺍﺭ
ﻣﻰﺷــﻮﻧﺪ .ﻓﻼﺡ ﺑﺎﺑﻴﺎﻥ ﺍﻳﻨﻜﻪ ﺍﺷــﺘﻐﺎﻝ ﻭ ﺗﻮﻟﻴﺪ ﻣﺤﻮﺭ
ﺍﺻﻠﻰ ﻓﻌﺎﻟﻴﺖﻫﺎ ﺩﺭ ﺍﺳــﺘﺎﻥ ﺍﺳﺖ ،ﺗﺎﻛﻴﺪ ﻛﺮﺩ :ﺑﺎﻳﺪ ﺑﻪ
ﺭﻭﺳــﺘﺎﻫﺎ ﺑﻪﻋﻨﻮﺍﻥ ﻛﺎﻧﻮﻥ ﺍﺻﻠﻰ ﺗﻮﻟﻴﺪ ﻭ ﻛﺴــﺐﻭﻛﺎﺭ
ﺗﻮﺟﻪ ﺟﺪﻯ ﺷﻮﺩ.
ﻣﻨﺸﻮﺭ ﺍﺧﻼﻕ ﺣﺮﻓﻪﺍﻯ ﺭﻭﺯﻧﺎﻣﻪﻧﮕﺎﺭﻯ ﺩﺭ ﺭﻭﺯﻧﺎﻣﻪ ﮔﺴﺘﺮﺵﺗﺠﺎﺭﺕ:
ﺭﻭﺯﻧﺎﻣﻪ ﺗﺨﺼﺼﻰ ﺻﺒﺢ ﺍﻳﺮﺍﻥ
ﺻﺎﺣﺐ ﺍﻣﺘﻴﺎﺯ:
ﻣﻮﺳﺴﻪ ﻏﻴﺮ ﺗﺠﺎﺭﻯ ﻓﺮﻫﻨﮕﻰ ﻣﻄﺒﻮﻋﺎﺗﻰ )ﺻﻤﺖ(
ﭼﻬﺎﺭﺷﻨﺒﻪ
ﻣﺪﻳﺮﻣﺴﺌﻮﻝ :ﻧﺎﺻﺮ ﺑﺰﺭﮔﻤﻬﺮ
6ﺍﺭﺩﻳﺒﻬﺸﺖ 1396
ﻗﺎﺋﻢ ﻣﻘﺎﻡ ﻣﺪﻳﺮﻣﺴﺌﻮﻝ :ﺧﻠﻴﻞ ﻣﺤﻤﻮﺩﻯ
28ﺭﺟﺐ1438
ﺳﺮﺩﺑﻴﺮﻛﻞ :ﻣﺴﻌﻮﺩ ﺩﻫﺸﻮﺭ
26ﺁﻭﺭﻳﻞ2017
ﺳﺎﻝ ﺩﻭﻡ ﺷﻤﺎﺭﻩ 145ﭘﻴﺎﭘﻰ294
ﺳﺮﺩﺑﻴﺮ :ﻋﺎﻃﻔﻪ ﺧﺴﺮﻭﻯ
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ﻓﻨﻰ ﻭ ﻫﻨﺮﻯ :ﻣﻬﺪﻯ ﻧﺠﻔﻰ
ﺭﻭﺍﺑﻂ ﻋﻤﻮﻣﻰ :ﻓﺎﻃﻤﻪ ﭘﻴﺮﺍﻧﻰ
ﺳﺎﺯﻣﺎﻥ ﺍﺳﺘﺎﻥﻫﺎ :ﻣﻬﺮﺩﺍﺩ ﺑﻴﺎﺕ
ﺳﺎﺯﻣﺎﻥ ﺁﮔﻬﻰﻫﺎ :ﻣﺤﻤﺪﺭﺿﺎ ﺍﺑﺮﺍﻫﻴﻤﻰ
ﻓﻨﺎﻭﺭﻯ :ﻓﺮﻫﺎﺩ ﺻﺪﻳﻘﻰ ﺗﻮﺍﻧﺎ
ﭼﺎپ :ﺑﻴﮋﻥ ﺑﻬﺎﺩﺭﻯ
ﺗﻮﺯﻳﻊ :ﺣﻤﻴﺪ ﺭﺟﺒﻰ
ﻣﺪﻳﺮ ﺗﺤﺮﻳﺮﻳﻪ :ﻣﻬﺪﻯ ﺍﺳﺤﺎﻗﻴﺎﻥ
ﺗﺠﺎﺭﺕ ﻛﻼﻥ :ﺯﻫﺮﺍ ﻃﻬﺮﺍﻧﻰ
ﺑﺎﺯﺍﺭ ﻭ ﺍﺻﻨﺎﻑ :ﺯﻫﺮﻩ ﻣﺤﺴﻨﻰﺷﺎﺩ
ﻧﻤﺎﻳﺸﮕﺎﻩ :ﻣﻴﻼﺩ ﻣﺤﻤﺪﻯ
ﺻﻔﺤﻪﺁﺧﺮ :ﺍﻛﺮﻡ ﺍﻣﻴﻨﻰ
ﻋﻜﺲ :ﻣﻬﺪﻯ ﻛﺎﻭﻩﺍﻯ
ﻭﻳﺮﺍﻳﺶ :ﺣﺴﻴﻦ ﺷﻴﺮﺍﺯﻯ
ﺗﻠﻔﻦ - 82190 :ﻓﻜﺲ88713730 :
ﭘﻴﺎﻣﻚ -300082190 :ﭘﻴﺎﻣﮕﻴﺮ ﺻﻮﺗﻰ88105304 :
ﺗﻠﻔﻦ ﺳﺎﺯﻣﺎﻥ ﺁﮔﻬﻰﻫﺎ88722732-3 :
ﻓﻜﺲ ﺳﺎﺯﻣﺎﻥ ﺁﮔﻬﻰ ﻫﺎ88109733 :
ﺍﻣﻮﺭ ﻣﺸﺘﺮﻛﻴﻦ88722735 :
ﺭﻭﺍﺑﻂ ﻋﻤﻮﻣﻰ88105309 :
ﺗﻮﺯﻳﻊ ﻭ ﺳﺎﺯﻣﺎﻥ ﺷﻬﺮﺳﺘﺎﻥﻫﺎ88724211 :
ﻧﺸـﺎﻧﻰ :ﺗﻬـﺮﺍﻥ ،ﺧﻴﺎﺑـﺎﻥ ﻗﺎﺋـﻢ ﻣﻘـﺎﻡ ﻓﺮﺍﻫﺎﻧـﻰ
ﻛﻮﭼﻪ ﺁﺯﺍﺩﮔﺎﻥ ﺷﻤﺎﺭﻩ - 26ﻛﺪ ﭘﺴﺘﻰ 1586733811
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ﭼﺎﭘﺨﺎﻧﻪ :ﺷﺮﻛﺖ ﭼﺎپ ﺭﻭﺍﻕ ﺭﻭﺷﻦﻣﻬﺮ 64097
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ﺑﺎ 53ﺍﻣﺘﻴﺎﺯ
ﺭﻭﺯﻧﺎﻣﻪ
ﺩﺭ ﻣﻴﺎﻥ ﺭﻭﺯﻧﺎﻣﻪ ﻫﺎﻯ ﺗﺨﺼﺼﻰ ﺭﺗﺒﻪ 1
ﺩﺭ ﻣﻴﺎﻥ ﺭﻭﺯﻧﺎﻣﻪ ﻫﺎﻯ ﺍﻗﺘﺼﺎﺩﻯ ﺭﺗﺒﻪ 8
ﺩﺭ ﻣﻴﺎﻥ 227ﺭﻭﺯﻧـﺎﻣـﻪ ﻛﺸﻮﺭ ﺭﺗﺒﻪ 39
ﻳﺎﺩﺩﺍﺷﺖ
ﺑﺮﻧﺪﻛﺎﻭﻯ/ﻗﺴﻤﺖ 16
ﻣﺸﺘﺮﻳﺎﻥ ﻳﺎ ﺫﻯﻧﻔﻌﺎﻥ ﺑﺮﻧﺪ؟
ﺧﺒﺮ
ﺗﺪﻭﻳﻦ ﺳﻨﺪ ﺗﻮﺳﻌﻪ
ﺭﻭﺳﺘﺎﻳﻰ ﻛﺸﻮﺭ
ﻣﻌــﺎﻭﻥ ﺍﻣﻮﺭ ﺩﻫﻴﺎﺭﻯﻫﺎﻯ ﺳــﺎﺯﻣﺎﻥ ﺷــﻬﺮﺩﺍﺭﻯﻫﺎ ﻭ
ﺩﻫﻴﺎﺭﻯﻫﺎﻯ ﻭﺯﺍﺭﺕ ﻛﺸﻮﺭ ﮔﻔﺖ :ﺳﻨﺪ ﺗﻮﺳﻌﻪ ﺭﻭﺳﺘﺎﻳﻰ
ﻛﺸــﻮﺭ ﺑﺎ ﻫﻤﻜﺎﺭﻯ ﻣﺮﻛﺰ ﭘﮋﻭﻫﺶﻫﺎﻯ ﻣﺠﻠﺲ ﺷﻮﺭﺍﻯ
ﺍﺳــﻼﻣﻰ ﻭ ﺑﺎ ﻛﻤــﻚ ﺩﺍﻧﺸــﮕﺎﻫﻴﺎﻥ ﺗﺪﻭﻳﻦ ﻣﻰﺷــﻮﺩ.
ﺑﻪ ﮔﺰﺍﺭﺵ ﺍﻳﺴــﻨﺎ ،ﺳــﻌﻴﺪﺭﺿﺎ ﺟﻨﺪﻗﻴــﺎﻥ ﺍﻇﻬﺎﺭ ﻛﺮﺩ:
ﺍﺳــﺘﻌﺪﺍﺩﻫﺎﻯ ﻣﻮﺟﻮﺩ ﺩﺭ ﺭﻭﺳــﺘﺎﻫﺎ ﻇﺮﻓﻴــﺖ ﺛﺮﻭﺗﻤﻨﺪ
ﻛﺮﺩﻥ ﻳﻚ ﺍﺳــﺘﺎﻥ ﻭ ﻣﻨﻄﻘﻪ ﺭﺍ ﺩﺍﺭﻧﺪ ﻛﻪ ﺑﺎ ﻧﻬﺎﺩﺳــﺎﺯﻯ
ﺩﻫﻴﺎﺭﻯﻫﺎ ﻭ ﺗﻐﻴﻴﺮ ﺭﻭﻳﻜﺮﺩ ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻧﮕﺎﻩ ﺩﺍﻧﺸﮕﺎﻫﻰ
ﺯﻣﻴﻨﻪ ﺑﺮﺍﻯ ﺗﻮﺳﻌﻪ ﺭﻭﺳﺘﺎﻳﻰ ﻓﺮﺍﻫﻢ ﻣﻰﺷﻮﺩ.
ﻣﺤﻤﺪﻋﻠﻰ ﻋﺮﻓﻰﻧﮋﺍﺩ
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ﺑـﺮﺍﻯ ﺭﻫﺎﻳﻰ ﺍﺯ ﺁﻧﭽـﻪ ﺁﺭﺍﻡﺁﺭﺍﻡ ﺩﺭ ﻣﻐﺰﻣﺎﻥ ﺟﺎ ﺧﻮﺵ ﻛﺮﺩﻩ ﻭ ﺑﻪ ﻣﺎ ﻗﺒﻮﻻﻧﺪﻩ
ﺷـﺪﻩ ﺍﻭﺿـﺎﻉ ﺍﺟﺘﻤﺎﻋﻰ ﻭ ﻓﺮﺩﻯ ﺩﺭ ﺟﻮﺍﻣﻊ ﻣﺨﺘﻠﻒ ﭼﻨـﺪﺍﻥ ﺑﺮ ﻭﻓﻖ ﻣﺮﺍﺩ ﻭ
ﺩﻟﺨﻮﺍﺳـﺘﻪﻫﺎ ﻧﻴﺴـﺖ ،ﺗﻨﻬﺎ ﻳـﻚ ﺭﺍﻩ ﺑﺎﻗﻰ ﻣﺎﻧـﺪﻩ ﻭ ﺁﻥﻫﻢ ﻓـﺮﺍﺭ ﺍﺯ ﻣﻬﻠﻜﻪ
ﺑﻴـﻜﺎﺭﻯ ﻭ ﺗﻨﻬﺎﻳـﻰ ﺍﺳـﺖ .ﺩﺭ ﺍﻳـﻦ ﻣﻴﺎﻥ ﺑﺰﺭﮔﺘﺮﻳـﻦ ﻋﺎﻣﻠﻰ ﻛـﻪ ﺩﺭﺯﻣﻴﻨﻪ
ﻣﺸﻜﻞﻫﺎﻯ ﻓﺮﺍ ﺁﻣﺪﻩ ﺍﺯ ﺭﻭﺯﮔﺎﺭ ﺩﻳﺮﻭﺯ ﻭ ﺍﻣﺮﻭﺯ ﺷﻨﺎﺧﺘﻪ ﺷﺪﻩ ،ﻣﻬﺎﺟﺮﺕ ﺍﺳﺖ
ﻭ ﺑﻪ ﻧﺎﭼﺎﺭ ﺣﺎﺷﻴﻪﻧﺸﻴﻨﻰﻫﺎﻯ ﻣﻌﻤﻮﻝ.
ﻋﻜﺲ:ﮔﺴﺘﺮﺵ ﺗﺠﺎﺭﺕ
ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﺑﻨﮕﺎﻩﻫــﺎ ﻫﻨــﮕﺎﻡ
ﺗﻌﺮﻳــﻒ ﻣﺨﺎﻃﺒﺎﻥ ﺧــﻮﺩ ،ﺩﭼﺎﺭ
ﺧﻄﺎﻳﻰ ﺭﺍﻫﺒﺮﺩﻯ ﻣﻰﺷــﻮﻧﺪ .ﺁﻧﻬﺎ
ﺩﺭ ﻫﻨﮕﺎﻡ ﺗﺪﻭﻳﻦ ﺑﺮﻧﺎﻣﻪ ﺍﺭﺗﺒﺎﻃﺎﺕ
ﺗﺠــﺎﺭﻯ ﺑﻪ ﺟــﺎﻯ ﺁﻧﻜــﻪ ﺗﻤﺎﻣﻰ
ﺫﻯﻧﻔﻌﺎﻥ ﺷــﺮﻛﺖ ﺭﺍ ﺑــﻪ ﻋﻨﻮﺍﻥ
ﻣﺤﺴﻦ ﺍﻳﻠﭽﻰ
ﻣﺨﺎﻃﺐ ﻭ ﺧﺮﻳــﺪﺍﺭ ﺑﺮﻧﺪ ﻣﺪﻧﻈﺮ
ﻛﺎﺭﺷﻨﺎﺱ ﺍﺭﺗﺒﺎﻃﺎﺕ
ﺭﺍ
ﻗﺮﺍﺭ ﺩﻫﻨــﺪ ،ﻓﻘﻂ ﺧﺮﻳــﺪﺍﺭﺍﻥ
ﻣﺠﺎﺯﻯ
ﻣﺨﺎﻃﺐ ﺑﺮﻧﺪ ﺷــﺮﻛﺖ ﻣﻰﺩﺍﻧﻨﺪ.
ﺩﺭ ﺣﺎﻟــﻰ ﻛﻪ ﺭﺍﺑﻄﻪ ﻭ ﻣﺒﺎﺩﻟﻪ ﻳﻚ
ﺑﺮﻧﺪ ﺑﺎ ﻣﺤﻴﻂ ﻛﺴﺐ ﻭ ﻛﺎﺭ ،ﻓﺮﺍﺗﺮ ﺍﺯ ﻣﺸﺘﺮﻳﺎﻧﻰ ﺍﺳﺖ ﻛﻪ ﺍﺯ
ﻣﺤﺼﻮﻝ ﻭ ﺧﺪﻣﺖ ﺷﺮﻛﺖﻫﺎ ﺩﺭ ﺑﺎﺯﺍﺭ ﺍﺳﺘﻔﺎﺩﻩ ﻣﻰﻛﻨﻨﺪ.
ﺩﺭ ﺑﻴﺸﺘﺮ ﻣﻮﺍﻗﻊ ﻣﺸــﺎﻫﺪﻩ ﻣﻰﺷﻮﺩ ﺩﺭ ﺷﺮﻛﺖﻫﺎﻳﻰ ﻛﻪ
ﺳﻴﺎﺳﺖﻫﺎﻯ ﺑﺮﻧﺪﮔﺬﺍﺭﻯ ،ﺩﺭ ﺳﻴﻄﺮﻩ ﻭﺍﺣﺪ ﻓﺮﻭﺵ ﺍﺳﺖ،
ﭼﻨﻴﻦ ﻣﺴــﺌﻠﻪﺍﻯ ﺭﺥ ﻣﻰﺩﻫﺪ ﻳــﺎ ﺍﻳﻨﻜﻪ ﻭﺍﺣﺪ ﻓﺮﻭﺵ ﻭ
ﺑﺎﺯﺍﺭﻳﺎﺑــﻰ ﺑﻪ ﻧﻔﻊ ﻭﺍﺣﺪ ﻓﺮﻭﺵ ﺑﺎ ﻫﻢ ﺍﺩﻏﺎﻡ ﺷــﺪﻩﺍﻧﺪ ﻳﺎ
ﺍﻳﻨﻜﻪ ﻣﺪﻳﺮﻳﺖ ﻣﺎﻟﻰ ﻭ ﺍﺩﺍﺭﻯ ﻳﺎ ﻣﻌﺎﻭﻧﺖ ﻣﻨﺎﺑﻊ ﺍﻧﺴﺎﻧﻰ ﺩﺭ
ﺣﺎﻝ ﺗﺼﻤﻴﻢﮔﻴﺮﻯ ﺩﺭ ﺯﻣﻴﻨﻪ ﺑﺮﻧﺪ ﺷﺮﻛﺖ ﺍﺳﺖ .ﻭﺍﻗﻌﻴﺖ
ﺍﻣﺮ ﺍﻳﻦ ﺍﺳــﺖ ﻛﻪ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ﺑﺮﻧﺪ ﻳﻚ ﺷــﺮﻛﺖ،
ﻓﺮﺍﺗﺮ ﺍﺯ ﻣﺸــﺘﺮﻳﺎﻥ ﻫﺴــﺘﻨﺪ ،ﻫﻤﺎﻥﻃــﻮﺭﻯ ﻛﻪ ﭘﻴﺶﺗﺮ
ﻫﻢ ﺩﺭ ﻳﺎﺩﺩﺍﺷــﺖﻫﺎﻯ ﻣﻨﺘﺸﺮﺷــﺪﻩ ﺩﺭ ﺍﻳﻦ ﺳﺘﻮﻥ ﺑﻴﺎﻥ
ﺷﺪ ،ﻛﺎﺭﺑﺴﺖ ﺑﺮﻧﺪﺳﺎﺯﻯ ﻓﻘﻂ ﻓﺮﻭﺵ ﻧﻴﺴﺖ ﺑﻠﻜﻪ ﺑﺮﻧﺪ،
ﻭﺍﺳــﻄﻪ ﺍﺭﺗﺒﺎﻃﺎﺕ ﺍﺭﺯﺵﻫﺎﻯ ﻳﻚ ﺷﺮﻛﺖ ﺑﺎ ﻣﺨﺎﻃﺒﺎﻥ
ﺑﻴﺮﻭﻧﻰ ﺍﺳــﺖ ﻛﻪ ﺍﺳﺘﺮﺍﺗﮋﻳﺴﺖﻫﺎﻯ ﺑﺮﻧﺪﺳﺎﺯﻯ ﺍﺯ ﺁﻥ ﺑﻪ
ﻋﻨﻮﺍﻥ ﺫﻯﻧﻔﻌﺎﻥ ﻭ ﺫﻯﻣﺪﺧﻼﻥ ﺷــﺮﻛﺖ ﻳﺎﺩ ﻣﻰﻛﻨﻨﺪ.
ﻓﺮﺍﺗﺮ ﺍﺯ ﺍﺭﺗﺒﺎﻁ ﺑﺎ ﻣﺸﺘﺮﻳﺎﻥ ،ﺑﺮﻧﺪ ﺑﺎ ﮔﺮﻭﻩﻫﺎﻳﻰ ﺍﺯ ﺟﺎﻣﻌﻪ
ﺍﺭﺗﺒــﺎﻁ ﺑﺮﻗــﺮﺍﺭ ﻣﻰﻛﻨﺪ ﻛﻪ ﺑــﻪ ﺁﻧﻬﺎ »ﻏﻴﺮﻣﺸــﺘﺮﻳﺎﻥ«
ﻣﻰﮔﻮﻳﻨــﺪ .ﻏﻴﺮﻣﺸــﺘﺮﻳﺎﻥ ،ﺗﻤﺎﻣﻰ ﺫﻯﻧﻔﻌــﺎﻥ ﺍﻭﻟﻴﻪ ﻭ
ﺛﺎﻧﻮﻳــﻪ ﻭ ﻫﻤﭽﻨﻴــﻦ ﺫﻯﻧﻔﻌﺎﻥ ﺩﺭﻭﻥ ﻭ ﺑﺮﻭﻥ ﺳــﺎﺯﻣﺎﻥ
ﻫﺴﺘﻨﺪ ﻛﻪ ﻫﻤﻮﺍﺭﻩ ﻭ ﻫﻤﻴﺸــﻪ ﺩﺭﺑﺎﺭﻩ ﺑﺮﻧﺪ ﺍﺭﺯﺷﮕﺬﺍﺭﻯ
ﻣﻰﻛﻨﻨﺪ ﻭ ﺩﺭ ﺍﺭﺯﺷــﮕﺬﺍﺭﻯ ﺑﺮﻧﺪﻫﺎ ﻣﺸﺎﺭﻛﺖ ﺩﺍﺭﻧﺪ .ﺩﺭ
ﺗﻌﺮﻳﻒ ﺭﺍﻫﺒﺮﺩﻫﺎﻯ ﺑﺮﻧﺪ ﺑﺎﻳﺪ ﺑﻪ ﺍﻳﻦ ﻣﺴﺌﻠﻪ ﺗﻮﺟﻪ ﺩﺍﺷﺘﻪ
ﺑﺎﺷﻴﻢ ﻛﻪ ﻓﻘﻂ ﺭﻭﻳﻜﺮﺩ ﺣﺴــﺎﺑﺪﺍﺭﻯ )ﻫﺰﻳﻨﻪ-ﺩﺭﺁﻣﺪ( ﻭ
ﻛﺴــﺐ ﺑﺎﺯﺩﻩ ﺁﻧﻰ ﻭ ﻓﻮﺭﻯ ﻧﺴﺒﺖ ﺑﻪ ﺑﺮﻧﺪ ﻧﺪﺍﺷﺘﻪ ﺑﺎﺷﻴﻢ
ﻭ ﺑــﺎ ﺭﻭﻳﻜﺮﺩ ﻫﺰﻳﻨﻪ-ﻓﺮﺻﺖ ،ﺑﻪ ﻣﻨﺎﻓــﻊ ﺁﺗﻰ ﻛﻪ ﺑﺮﻧﺪ ﺍﺯ
ﻗﺒــﺎﻝ ﺗﻌﺎﻣﻞ ﺑﺎ ﺫﻯﻧﻔﻌﺎﻥ ﻭ ﺫﻯﺣﻘﺎﻥ ﻣﻰﺳــﺎﺯﺩ ،ﺗﻮﺟﻪ
ﻛﻨﻴــﻢ .ﺑﻪ ﻫﻤﻴﻦ ﺩﻟﻴﻞ ،ﻃﺮﺍﺣــﻰ ﻫﺮﻡ ﺫﻯﻧﻔﻌﺎﻥ ﻭﺍﻗﻌﻰ
ﺷﺮﻛﺖ ،ﺗﻜﻨﻴﻜﻰ ﺍﺳﺖ ﻛﻪ ﺑﺎﻳﺪ ﺩﺭ ﻫﻨﮕﺎﻡ ﻃﺮﺍﺣﻰ ﺑﺮﻧﺎﻣﻪ
ﺭﺍﻫﺒﺮﺩﻯ ﺑﺮﻧﺪ ﻣﺪﻧﻈﺮ ﻗﺮﺍﺭ ﺩﻫﻴﻢ.
ﺛﺮﻭﺕﺳﺎﺯﻯ ﺩﺭ ﺍﻗﺘﺼﺎﺩ ﺧﺼﻮﺻﻰ ﻭ ﭼﺸﻢﺍﻧﺪﺍﺯ ﺍﺷﺘﻐﺎﻝ ﻓﺮﺩﺍ
ﺑﺮﺍﺳــﺎﺱ ﺁﻣﺎﺭﻫــﺎﻯ ﺟﺪﻳﺪ ﺣﺪﺍﻗﻞ 11ﻣﻴﻠﻴــﻮﻥ ﻧﻔﺮ ﺍﺯ
ﺟﻤﻌﻴﺖﻫﺎﻯ ﺷﻬﺮ ﻭ ﺭﻭﺳــﺘﺎﻫﺎﻯ ﻣﺨﺘﻠﻒ ﺍﻳﺮﺍﻥ ﺑﻪ ﻧﺎﭼﺎﺭ
ﺩﺭ ﺣﺎﺷــﻴﻪﻫﺎﻯ ﺷــﻬﺮﻯ ﺯﻧﺪﮔﻰ ﻣﻰﻛﻨﻨﺪ ،ﭘﻨﺎﻩ ﺑﺮﺩﻩ ﺑﻪ
ﺑﻴﻘﻮﻟﻪﻫﺎﻯ ﻓﺮﺍﻫﻢ ﺷــﺪﻩ ﺍﺯ ﭘﻴﺖ ﺑﻨﺰﻳﻨﻰ ﻭ ﺧﺎﻙ ﻭ ﺧﺸﺖ
ﻭ ﺁﺟﺮ ﻭ ﺗﺨﺘﻪ ﭘﺎﺭﻩﻫﺎﻯ ﺩﻭﺭ ﺭﻳﺨﺘﻨﻰ.
ﺁﻧﻬﺎ ﻛﻪ ﺍﺯ ﺭﻭﺳــﺘﺎﻫﺎ ﻭ ﺷﻬﺮﻫﺎﻯ ﻛﻮﭼﻚ ﻭ ﺣﺘﻰ ﺑﺰﺭگ
ﺑﺮﺍﻯ ﺩﺳــﺘﻴﺎﺑﻰ ﺑﻪ ﺁﻧﭽﻪ ﺍﻣﻴﺪﻭﺍﺭﻯ ﺭﺍ ﭘﺪﻳﺪ ﻣﻰﺁﻭﺭﺩ ﺭﺍﻫﻰ
ﺷــﻬﺮﻫﺎﻯ ﻣﻬﻢﺗﺮ ﺍﺯ ﻧﻈﺮ ﺧﻮﺩﺷﺎﻥ ﻣﺜﻞ ﺗﻬﺮﺍﻥ ﻭ ﺍﺻﻔﻬﺎﻥ
ﻭ ﺷــﻴﺮﺍﺯ ﻭ ...ﻣﻰﺷــﻮﻧﺪ ،ﺑﻰﻫﻴﭻ ﺑﺮﻧﺎﻣﻪﺍﻯ ﻭ ﻫﻴﭻ ﺁﻳﻨﺪﻩ
ﻣﺸــﺨﺼﻰ ﻫﻤﺮﺍﻩ ﺯﻥ ﻭ ﺑﭽﻪﻫﺎ ﻭ ﺣﺘﻰ ﺍﻓﺮﺍﺩ ﺳﺎﻟﻤﻨﺪ ﻣﺜﻞ
ﭘﺪﺭﺑﺰﺭگﻫــﺎ ﻭ ﻣﺎﺩﺭﺑﺰﺭگﻫــﺎ ،ﻓﻘﻂ ﻣﻰﺁﻳﻨــﺪ ﻛﻪ ﺑﻪ ﺁﺏ
ﻭ ﺑﺮﻕ ﻭ ﺟﺎﻳﻰ ﺑﺮﺍﻯ ﺯﻳﺴــﺘﻦ ﺩﺳــﺖ ﻳﺎﺑﻨﺪ ﻭ ﺍﻳﻦ ﺑﺴــﻴﺎﺭ
ﺁﺯﺍﺭﺩﻫﻨﺪﻩ ﺍﺳــﺖ ﻛﻪ ﺩﺭ ﺟﺎﻳﻰ ﺑﺎﺷــﻰ ﻛــﻪ ﺑﻪ ﺁﻧﺠﺎ ﺗﻌﻠﻖ
ﻧﺪﺍﺷﺘﻪ ﺑﺎﺷﻰ.
ﻣﻬﺎﺟﺮﺕ ﺍﺯ ﺭﻭﺳــﺘﺎﻫﺎﻯ ﻛﻮﭼﻚ ﻭ ﺑﺰﺭگ ﺑﻪ ﺷــﻬﺮﻫﺎﻯ
ﻣﺨﺘﻠﻒ ،ﻧﺸﺎﻥ ﺧﻮﺑﻰ ﻧﻴﺴﺖ .ﻫﻤﻪ ﺍﻳﻦ ﻣﻬﺎﺟﺮﺍﻥ ﺑﻪ ﻧﺎﭼﺎﺭ
ﺑــﺮﺍﻯ ﺍﺩﺍﻣﻪ ﺯﻧﺪﮔﻰ ﺑﻪ ﺁﺏ ﻭ ﻧﺎﻥ ﻭ ﺑﻬﺪﺍﺷــﺖ ﻭ ﺩﺭﻣﺎﻥ ﻭ
ﻋﺎﺩﺍﺕ ﺷﻬﺮﻧﺸــﻴﻨﻰ ﻭﺍﺑﺴﺘﻪ ﻣﻰﺷــﻮﻧﺪ ﻭ ﻫﻤﻴﻦ ﺍﺳﺖ ﻛﻪ
ﺍﻣﺮﻭﺯﻩ ﺩﺭ ﺣﺎﺷﻴﻪ ﺷﻬﺮﻫﺎﻯ ﺑﺰﺭگ ﺑﺎ ﺍﻓﺮﺍﺩ ﻭ ﺧﺎﻧﻮﺍﺩﻩﻫﺎﻳﻰ
ﺩﺭ ﺗﻤــﺎﺱ ﻗﺮﺍﺭ ﻣﻰﮔﻴــﺮﻯ ﻛﻪ ﻗﺎﻧﻮﻥ ﺷــﻬﺮﻯ ﻭ ﺯﻧﺪﮔﻰ
ﻋﺎﺩﻯ ﺭﺍ ﺩﺭ ﺧﻄﺮ ﻣﻰﺍﻧﺪﺍﺯﻧﺪ.
ﺑــﻪ ﺩﻟﻴﻞ ﻣﺤﺘﺎﺝ ﺑﻮﺩﻥ ﺑﻪ ﻛﺎﺭ ﻛﻪ ﻗﺒﻞ ﺍﺯ ﺁﻧﻬﺎ ﺗﻮﺳــﻂ
ﺩﻳﮕﺮﺍﻥ ﻣﺼﺎﺩﺭﻩ ﺷــﺪﻩ ﺩﭼﺎﺭ ﺳــﺮﺧﻮﺭﺩﮔﻰ ﻣﻰﺷــﻮﻧﺪ ﻭ
ﺑﺮ ﻫﻤﻴﻦ ﺍﺳــﺎﺱ ﻫﻢ ﺩﺭ ﺍﻳﻦ ﮔﺮﻓﺘــﺎﺭ ﻣﺎﻧﺪﻥ ﺩﺭ ﻋﻮﺍﺭﺽ
ﺷﻬﺮﻧﺸــﻴﻨﻰ ﻣﺸــﻜﻼﺕ ﻓﺮﺍﻭﺍﻧﻰ ﻫﻢ ﺑﺮﺍﻯ ﺍﺯ ﻗﺒﻞ ﺁﻣﺪﻩﻫﺎ
ﻓﺮﺍﻫﻢ ﻣﻰﻛﻨﻨﺪ.
ﺑﺮﺭﺳــﻰ ﺭﻭﻳﺪﺍﺩﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ ﺍﺯ ﻫﺮ ﺳــﻮ ﻛﻪ ﺑﺮﻭﻯ ﺑﻪ
ﺍﻗﺘﺼﺎﺩ ﻣﻰﺭﺳــﺪ؛ ﺍﻗﺘﺼﺎﺩﻯ ﻛﻪ ﺑﺎﻳﺪ ﺁﻳﻨﺪﻩ ﺍﻓﺮﺍﺩ ﺭﺍ ﺩﺭ ﻛﻞ
ﺯﻧﺪﮔﻰ ﺑﺴﺎﺯﺩ ﻭ ﻧﮕﺬﺍﺭﺩ ﺩﭼﺎﺭ ﻭﻫﻢ ﻭ ﺁﺷﻮﺏ ﺷﻮﻧﺪ.
ﺑﺮﺍﻯ ﺑﻬﺘﺮ ﺭﺳــﻴﺪﻥ ﺑﻪ ﻭﺍﻗﻌﻴﺖﻫــﺎﻯ ﺯﻧﺪﮔﻰ ﺍﻣﺮﻭﺯ ﻧﺰﺩ
ﻫﻤﻪ ﻗﺸﺮﻫﺎﻯ ﮔﻮﻧﺎﮔﻮﻥ ﺗﺎ ﺑﻪ ﻣﻴﺎﻥﺷﺎﻥ ﻧﺮﻭﻳﻢ ﻭ ﺗﺎ ﺑﺮﺭﺳﻰ
ﻫﻤﻪﺟﺎﻧﺒﻪ ﺍﻧﺠﺎﻡ ﻧﺸﻮﺩ ،ﻣﻮﻓﻘﻴﺖ ﺭﺍ ﻧﻤﻰﺗﻮﺍﻥ ﻟﻤﺲ ﻛﺮﺩ.
ﺍﻣﺎ ﺁﻧﻬﺎ ﻛﻪ ﺩﻭﺍﻥ ﺩﻭﺍﻥ ﺁﻣﺪﻩﺍﻧﺪ ﺩﻧﺒﺎﻝ ﭼﻪ ﺑﻮﺩﻩﺍﻧﺪ؟ ﺁﻳﺎ ﺑﻪ
ﺧﻮﺍﺳﺘﻪﻫﺎﻯﺷﺎﻥ ﺭﺳﻴﺪﻩﺍﻧﺪ ﻭ ﺟﻮﺍﺏ ﻣﻨﺎﺳﺐ ﮔﺮﻓﺘﻪﺍﻧﺪ؟!
ﺩﺭ ﺻﺤﺒﺖ ﺑﺎ ﻳﻚ ﺍﻗﺘﺼﺎﺩﺩﺍﻥ ﺷــﻨﺎﺧﺘﻪ ﺷــﺪﻩ ﻛﻪ ﺧﻮﺩ
ﻗﻠــﻢ ﺑــﻪ ﺩﺳــﺖ ﺩﺍﺭﺩ ﻭ ﺩﺭ ﻫﻤﻪ ﺟﺎ ﻫﻢ ﺣﻀــﻮﺭ ﺩﺍﺭﺩ ﺑﻪ
ﺣﺮﻑﻫﺎﻯ ﺗﺎﺯﻩﺍﻯ ﻣﻰﺭﺳــﻴﻢ .ﺣﺎﺝ ﺳــﻌﻴﺪ ﺁﻗﺎﻯ ﻣﺸﻬﻮﺭ
ﺍﺯ ﻓﺮﺩﺍﻯ ﺁﻥ ﺭﻭﺯ ﺑﻪ ﻋﻨﻮﺍﻥ ﻓﺮﻭﺷــﻨﺪﻩ ﺍﻭﻝ ﺑﺎ ﻣﻬﺎﺭﺕﻫﺎﻳﻰ
ﻣﻄﺒﻮﻋﺎﺗﻰ ﻭ ﺍﻫﻞ ﺍﻗﺘﺼﺎﺩ ﻭ ﻣﺤﺎﺳﺒﻪ ﻣﻌﺘﻘﺪ ﺍﺳﺖ ﻭﻗﺘﻰ ﺑﺎ
ﻛﻪ ﻛﺴــﺐ ﻛﺮﺩﻩ ﭘﺸــﺖ ﻣﻴﺰ ﻣﺬﺍﻛﺮﻩ ﻭ ﺧﺮﻳــﺪ ﻭ ﻓﺮﻭﺵ
ﺍﻭ ﻣﺼﺎﺣﺒﻪ ﻣﻰﻛﻨﻨﺪ ﻣﺜﻞ ﻫﻤﻪ ﻛﺸﻮﺭﻫﺎﻯ ﺗﻮﺳﻌﻪ ﻳﺎﻓﺘﻪ ﻭ
ﺑﻨﺸﻴﻨﺪ.
ﭘﻴﺸﺮﻓﺘﻪ ﺑﺎﻳﺪ ﺣﻖ ﻣﺼﺎﺣﺒﻪ ﺑﺪﻫﻨﺪ.
ﺑــﺮﺍﻯ ﻧﻤﻮﻧﻪ ﻭﻗﺘﻰ ﺍﺯ ﺍﺳــﺘﺎﺩﺍﻥ ﺍﺩﺏ ﻭ ﻫﻨﺮ ﻭ ﺍﻧﺪﻳﺸــﻪ
ﺍﻳــﻦ ﻣﺎﺟــﺮﺍﻯ ﻭﺍﻗﻌــﻰ ﺣﻀــﻮﺭ ﺩﺭ ﺑــﺎﺯﺍﺭ ﺳــﺮﻣﺎﻳﻪ ﻭ
ﺩﺭ ﺟﻮﺍﻣﻊ ﻣﺨﺘﻠﻒ ﺩﻋــﻮﺕ ﻣﻰﻛﻨﻨﺪ ﺑﺮﺍﻯ
ﺩﺭﺁﻣﺪﺳــﺎﺯﻯ ﺍﺳــﺖ ﻛﻪ ﺑﻪ ﻣﺮﺍﺗﺐ ﺣﺴﺎﺏ
ﺳــﺨﻨﺮﺍﻧﻰ ﻭ ﮔﻔﺖﻭﮔﻮﻯ ﺟﻤﻌﻰ ،ﺣﺘﻤﺎ ﺩﺭ
ﺷــﺪﻩﺗﺮ ﻭ ﻣﻬﻢﺗﺮ ﺍﺯ ﺣﻀــﻮﺭ ﻭ ﺑﺎﻻ ﺭﻓﺘﻦ ﻭ
ﺍﻧــﺪﺍﺯﻩ ﻻﺯﻡ ﭘﺮﺩﺍﺧﺖﻫﺎﻯ ﺳــﺎﻋﺘﻰ ﺍﻧﺠﺎﻡ
ﺭﻳﺎﺳــﺖ ﺑﺨﺶﻫﺎﻯ ﺍﺩﺍﺭﻯ ﺍﺳﺖ ،ﭼﻮﻥ ﺩﺭ
ﺍﻳــﻦ ﺣﺠﺮﻩ ﻗﺪﻳﻤــﻰ ﺑﻪ ﻣﺮﺍﺗﺐ ﺑﻴﺸــﺘﺮ ﺍﺯ
ﻣﻰﺷــﻮﺩ ،ﻭﮔﺮﻧــﻪ ﭼﮕﻮﻧﻪ ﺧــﺮﺝ ﺯﻧﺪﮔﻰ ﻭ
ﺑﺎ ﻧﮕﺎﻫﻰ ﺑﻪ
ﻣﻮﺍﻗﻊ ﺩﺭﺁﻣﺪﺳــﺎﺯﻯ ﺍﺩﺍﺭﻯ ﭘﻮﻝ ﻭ ﺳﺮﻣﺎﻳﻪ
ﺩﻓﺘﺮ ﻭ ﻫﻤﻜﺎﺭﺍﻧﺶ ﺭﺍ ﻣﻰﺗﻮﺍﻧﺪ ﻓﺮﺍﻫﻢ ﻛﻨﺪ؟
ﺭﺩﻭﺑﺪﻝ ﻣﻰﺷﻮﺩ.
ﺍﻣــﺮﻭﺯﻩ ﺩﻳﮕــﺮ ﻫﻤــﻪ ﺗﻬﻴﻪﻛﻨﻨﺪﻩﻫــﺎﻯ
ﺑﺎﺯﺍﺭﻫﺎﻯ
ﺗﻠﻮﻳﺰﻳﻮﻧﻰ ﻭ ﺑﺮﻧﺎﻣﻪﺳــﺎﺯﻫﺎ ﭘﺬﻳﺮﻓﺘﻪﺍﻧﺪ ﺍﮔﺮ
ﺑﻪ ﮔﻔﺘﻪ ﺣﺎﺝ ﺁﻗﺎ ﺳــﻬﺮﺍﺑﻰ ﭼﻮﺏﻓﺮﻭﺵ
ﺧﺼﻮﺻﻰ ﺩﺭ
ﺣــﻖ ﮔﻔﺖﻭﮔﻮ ،ﻣﺼﺎﺣﺒــﻪ ﻭ ﺁﻣﺪ ﻭ ﺭﻓﺖ ﺭﺍ
ﻛﻪ ﻛﺎﺭﺵ ﺭﺍ ﺍﺯ ﻣﻴﺎﻥ ﺟﻨﮕﻞ ﺩﺭ ﺑﺨﺸــﻰ ﺍﺯ
ﻧﭙﺮﺩﺍﺯﻧﺪ ،ﺑﺮﻧﺎﻣﻪﺷــﺎﻥ ﺧﺎﻟــﻰ ﺍﺯ ﭼﻬﺮﻩﻫﺎﻯ ﺟﻮﺍﻣﻊﭘﻴﺸﺮﻓﺘﻪ
ﻣﺤﻤﻮﺩﺁﺑﺎﺩ ﺭﻭ ﺑﻪ ﻛﻮﻩ ﺷــﺮﻭﻉ ﻛﺮﺩﻩ ﻭ ﺣﺎﻻ
ﻫﻤﻪ ﭼﻮﺏﻫﺎﻯ ﺧﺸﻚ ﻭ ﺧﻴﺲ ﺁﻥ ﻣﻨﻄﻘﻪ
ﻣﻮﺭﺩ ﻋﻼﻗﻪ ﻣــﺮﺩﻡ ﻣﻰﻣﺎﻧﺪ ﻭ ﺧﻮﺩ ﺑﻪ ﺧﻮﺩ ﻣﻰﺑﻴﻨﻴﻢ ﺻﻒ
ﺍﻟﺒﺘﻪ ﺍﮔــﺮ ﭼﻴﺰﻯ ﻣﺎﻧﺪﻩ ﺑﺎﺷــﺪ ،ﻣﺘﻌﻠﻖ ﺑﻪ
ﻟﻐﻮ ﻣﻰﺷﻮﺩ ﺍﻣﺎ ﻭﻗﺘﻰ ﺩﻭ ﻳﺎ ﺳﻪ ﭼﻬﺮﻩ ﻣﻮﺭﺩ
ﭘﻮﻟﺪﺍﺭﻫﺎ
ﺍﻭﺳــﺖ ـ ﺁﻥﻫﻢ ﺑــﺎ ﻳﻚ ﻗﺮﺍﺭﺩﺍﺩ ﺷــﻔﺎﻫﻰ
ﻋﻼﻗــﻪ ﻣــﺮﺩﻡ ﺩﺭ ﺑﺮﻧﺎﻣﻪ ﺑﺎﺷــﺪ ،ﺁﻥ ﺑﺮﻧﺎﻣﻪ
ﻭ ﺳﺮﻣﺎﻳﻪ
ﺗﺎﺭﻳﺨﻰ ﻭ ﭘﺪﺭ ﺩﺭ ﭘﺪﺭ ﻭ ﺧﺎﻧﻮﺍﺩﻩ ﺑﻪ ﺧﺎﻧﻮﺍﺩﻩ
ﻣﻰﮔﻴﺮﺩ.
ﺍﻧﺪﻭﺧﺘﻪﻫﺎ
ـ ﺣﺴﺎﺏ ﻭ ﻛﺘﺎﺏ ﻛﺎﺭ ﻭ ﻓﻌﺎﻟﻴﺖ 16ﺳﺎﻋﺘﻪ
ﺑــﺮﺍﻯ ﻫﻤﻴــﻦ ﻫــﻢ ﻣﺪﻳــﺮﺍﻥ ﺗﻮﻟﻴــﺪ ﻭ
ﺩﻳﮕــﺮ ﺍﻓــﺮﺍﺩ ﻛــﻪ ﻛﺎﺭﺷــﺎﻥ ﺍﺭﺗﺒﺎﻁﮔﻴﺮﻯ
ﺩﺭ ﻳــﻚ ﻓﻀﺎﻯ ﺧﺼﻮﺻــﻰ ﺧﻴﻠﻰ ﻣﻬﻢﺗﺮ ﻭ
ﻭ ﺻﺎﺣﺒﺎﻥ
ﻫﻨﺮﻣﻨﺪﺍﻥ
ﺑــﺎ ﺍﻓــﺮﺍﺩ ﻭ ﺟﺎﻣﻌﻪﺷﻨﺎﺳــﺎﻥ ﻭ
ﺑﺎﺍﺭﺯﺵﺗﺮ ﺍﺯ ﻫﺰﺍﺭﺗﻮﻫﺎﻯ ﺍﺩﺍﺭﻯ ﺍﺳﺖ.
ﺷﺮﻛﺖﻫﺎﻯ
ﺍﺳــﺖ ،ﺑﻮﺩﺟﻪﺍﻯ ﻫــﻢ ﺑــﺮﺍﻯ ﭘﺮﺩﺍﺧﺖ ﺑﻪ
ﺩﺭﺁﻣﺪﻫــﺎﻯ ﻣﺮﺑﻮﻁ ﺑﻪ ﻛﺎﺭ ﺑﺎﺯﺍﺭ ﺑﺴــﻴﺎﺭ
ﺩﻋﻮﺕﺷﺪﮔﺎﻥ ﻣﻰﮔﺬﺍﺭﻧﺪ ،ﺩﺭ ﺣﺎﻟﻰ ﻛﻪ ﺩﺭ ﭼﻨﺪﻣﻨﻈﻮﺭﻩﺑﻠﻨﺪﺗﺮ
ﻣﻬﻢﺗﺮ ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳــﺪ ،ﺑــﺎﺯ ﻫﻢ ﮔﻔﺘﻪﺍﻧﺪ،
ﺑﺮﻧﺎﻣﻪﺍﻯ ﻣﻌﺮﻭﻑ ﺑﻪ »ﺝ« ﻛﻪ ﺩﺭ ﻭﻗﺖﻫﺎﻯ ﺍﺯ ﺻﻒ ﻛﺎﺭﻣﻨﺪﻫﺎ
ﺩﺭ ﻳــﻚ ﺣﺠﺮﻩ ﻭ ﺩﻛﺎﻥ ﺑــﺎﺯﺍﺭﻯ ﺩﺭ ﻫﻤﻴﻦ
ﺗﻬﺮﺍﻥ ،ﺍﻓﺮﺍﺩ ﭼﻮﻥ ﺑﺮﺍﻯ ﭘﻴﺸــﺮﻓﺖ ﻛﺎﺭﻯ ﻭ
ﻏﻴﺮ»ﭘﻴﻚ« ﻳﻌﻨﻰ »ﺷﻠﻮﻍ« ﺑﺮﻧﺎﻣﻪ ﺩﺍﺭﻧﺪ ،ﺍﺯ ﻭ ﺣﻘﻮﻕﺑﮕﻴﺮﻫﺎﻯ
ﺍﺳﺘﻘﻼﻝ ﺩﺭ ﭘﻮﻝﺳﺎﺯﻯ ﻭ ﺍﻗﺘﺼﺎﺩ ﻣﺮﺑﻮﻁ ﺑﻪ
ﺍﻓﺮﺍﺩﻯ ﺩﻋﻮﺕ ﻣﻰﻛﻨﻨﺪ ﻛﻪ ﺣﺘﻰ ﺣﺎﺿﺮﻧﺪ
ﺩﻭﻟﺘﻰ ﺑﻪ ﻧﻈﺮ
ﺧﻮﺩ ﻛﺎﺭ ﻣﻰﻛﻨﻨﺪ ،ﺑﻰﻫﻴﭻ ﻣﺸﻜﻞ ﻭ ﻛﻢ ﻭ
ﺑﺎﺑﺖ ﺣﻀﻮﺭﺷــﺎﻥ ﺩﺭ ﺑﺮﻧﺎﻣﻪ ﻣﺮﺑﻮﻁ ﭼﻴﺰﻯ
ﻣﻰﺁﻳﺪ
ﻫﻢ ﺑﭙﺮﺩﺍﺯﻧﺪ.
ﺯﻳﺎﺩﻯ ﺳــﺮ ﻫﺮ ﻣﺎﻩ ﺣﺴﺎﺏ ﺳﻮﺩ ﻭ ﺯﻳﺎﻥ ﺭﺍ
ﺍﻗﺘﺼﺎﺩ ﺟﺎﻣﻊ ﻭ ﺷــﻨﺎﺧﺘﻪ ﺷــﺪﻩ ﺍﻳﻨﻬﺎ ﺭﺍ
ﻣﻰﻛﻨﻨــﺪ ﻭ ﺩﺭ ﻳﻚ ﻭﺭﻗﻪ ﻛﺎﻏﺬ ﻣﺸــﻬﻮﺭ ﺑﻪ
ﺍﻣﺘﺤﺎﻧﻰ ،ﺧﺮﻳﺪ ﻭ ﻓﺮﻭﺵ ﻭ ﺳﻮﺩ ﻭ ﮔﺎﻩ ﺯﻳﺎﻥ
ﻣﻰﮔﻮﻳــﺪ ،ﺑﻨﺎﺑﺮﺍﻳﻦ ﻭﺭﻭﺩ ﺑﻪ ﻛﺎﺭﻫﺎﻯ ﻫﻨﺮﻯ
ﺭﺍ ﻧﻮﺷــﺘﻪ ﻭ ﺩﺭ ﺁﺧﺮ ﺁﻥ ﻭﺭﻗﻪ ﻛﺬﺍﻳﻰ ﺣﺘﻰ
ﻭ ﺍﺟﺘﻤﺎﻋــﻰ ﺭﺍﻩ ﻭ ﺭﻭﺵ ﺧــﻮﺩﺵ ﺭﺍ ﺩﺍﺭﺩ،
ﺻﻌﻮﺩ ﻭ ﺳــﻘﻮﻁ ﺩﺭﺁﻣــﺪ ﺭﺍ ﺩﺭ ﻣﺎﻩﻫﺎﻯ ﻣﺨﺘﻠﻒ ﻣﻰﺁﻭﺭﻧﺪ
ﻣﺜﻞ ﻫﻤﻴﻦ ﺑﺎﺯﺍﺭﻫﺎﻯ ﺷــﻬﺮﻯ ﻛﻪ ﺑﺴــﻴﺎﺭ ﻫﻢ ﺑﺪﻩﺑﺴﺘﺎﻥ
ﻭ ﺻﺎﺣــﺐ ﻛﺎﺭ ﺍﺻﻠــﻰ ﺩﺭ 5ﺩﻗﻴﻘــﻪ ﺣﺴــﺎﺏ ﻭ ﻛﺘﺎﺏ ﻭ
ﻣﻰﺷــﻮﺩ ،ﻳﻌﻨﻰ ﻓﺮﺩ ﺩﻋﻮﺕ ﺷﺪﻩ ﺑﻪ ﻛﺎﺭ ﻭ ﻛﺴﺐ ﺩﺭﺁﻣﺪ،
ﻏﻠﻂﮔﻴﺮﻯﻫﺎﻯ ﺍﺗﻔﺎﻗﻰ ﺩﺭﺁﻣﺪ ﻛﻠﻰ ﺭﺍ ﺑﻪ ﺩﺳﺖ ﻣﻰﺁﻭﺭﺩ ﺗﺎ
ﺍﻭﻝ ﺍﺯ ﭘﺎﺩﻭﻳﻰ ﻭ ﺷــﺎﮔﺮﺩﻯ ﻭ ﺣﺮﻑ ﺷﻨﻴﺪﻥ ﻭ ﺣﺘﻰ ﻃﻌﻨﻪ
ﺑﺮﺍﺳﺎﺱ ﻫﻤﻴﻦ ﻭﺭﻗﻪ ،ﻣﻘﺪﺍﺭ ﭘﺲﺍﻧﺪﺍﺯ ،ﻣﻘﺪﺍﺭ ﺳﻔﺎﺭﺵﻫﺎ ﻭ
ﺷﻨﻴﺪﻥ ﺁﻏﺎﺯ ﻣﻰﻛﻨﺪ ﺗﺎ ﭘﺲ ﺍﺯ ﻳﻚ ﺩﻭﺭﻩ ﭼﻨﺪ ﺳﺎﻟﻪ ﺑﺘﻮﺍﻧﺪ
ﺁﻳﻨﺪﻩﻧﮕﺮﻯﻫﺎ ﺭﺍ ﻣﺸــﺨﺺ ﻭ ﻣﻌﻴﻦ ﻛﻨﺪ ،ﻫﻤﺎﻥ ﻛﺎﺭﻯ ﻛﻪ
ﺷــﺎﮔﺮﺩ ﺩﻭﻡ ﺑﺸﻮﺩ .ﻭ ﺑﺎﻻﺧﺮﻩ ﺩﺭ ﻳﻚ ﺭﻭﺯ ﺷﺎﺩ ﻭ ﺳﺮﺣﺎﻝ،
ﺩﺭ ﺍﺩﺍﺭﺍﺕ ﺩﻭﻟﺘﻰ ﻭ ﺑﺎ ﻭﺟﻮﺩ ﺣﺴــﺎﺑﺪﺍﺭﻫﺎ ﻭ ﺣﺴﺎﺑﺮﺱﻫﺎﻯ
ﺻﺎﺣﺐ ﺩﻛﺎﻥ ﻳﺎ ﻫﻤﺎﻥ ﺣﺠﺮﻩ ﺑﺎﺯﺍﺭﻯ ﺑﻪ ﺍﻭ ﺍﻃﻼﻉ ﻣﻰﺩﻫﺪ
ﻣﺘﻌﺪﺩ ،ﻫﻔﺘﻪﻫﺎ ﻭﻗﺖ ﻣﻰﺑﺮﺩ ﺗﺎ ﺑﻪ ﺳﺮﺍﻧﺠﺎﻡ ﺑﺮﺳﺪ...
ﻛــﻪ ﺍﺯ ﻫﻤﻪ ﺧﻂﻫﺎﻯ ﺁﺯﻣﻮﻥ ﺧﻮﺏ ﻋﺒﻮﺭ ﻛﺮﺩﻩ ﻭ ﻣﻰﺗﻮﺍﻧﺪ
ﺍﻳﻨﻔﻮﮔﺮﺍﻓﻰ
ﺳﺮﻣﺎﻳﻪﻫﺎﻯ ﻛﻮﭼﻚ ﻭ ﺑﺰﺭگ
ﺑﺮﺍﺳــﺎﺱ ﮔﻔﺘﻪ ﻫﻤــﺎﻥ ﺩﻭﺳــﺖ ﺍﻗﺘﺼﺎﺩﺩﺍﻥ ﺷــﻨﺎﺧﺘﻪ
ﺷﺪﻩ ﻣﻮﻓﻘﻴﺖ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﻭ ﺳﺮﻣﺎﻳﻪﺍﻧﺪﻭﺯﻯ ﺩﺭ ﺑﺨﺶ
ﺧﺼﻮﺻﻰ ﺑﻴﺸــﺘﺮ ﺍﺯ ﺁﻧﭽﻪ ﺑﻪ ﺗﺼﻮﺭ ﺩﺭﺁﻳﺪ ،ﺟﻮﺍﺏ ﻣﻨﺎﺳﺐ
ﻣﻰﺩﻫﺪ ﺗﺎ ﺍﻳﻨﻜﻪ ﺑﺎ ﺳــﺮﻣﺎﻳﻪ ﺩﻳﮕﺮﻯ ﻳﺎ ﺩﻭﻟﺘﻰ ﻗﺮﺍﺭ ﺑﺎﺷــﺪ
ﻛﺎﺭ ﺑﻪ ﺍﻧﺠﺎﻡ ﺑﺮﺳــﺪ ،ﭼﻮﻥ ﺩﺭ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﻭ ﺩﺭ ﻫﻤﻴﻦ
ﺣﺠﺮﻩﻫــﺎ ﻭ ﻣﻐﺎﺯﻩﻫــﺎﻯ ﺑﺎﺯﺍﺭﭼﻪﺍﻯ ﻭ ﭘﺎﺳــﺎژﻯ ﻭ ﺑﺎﺯﺍﺭﻯ،
ﮔﺮﺩﺵ ﭘﻮﻝ ﺳﺮﻋﺘﻰ ﺑﻴﺸﺘﺮ ﻭ ﺑﺪﻩﺑﺴﺘﺎﻥﻫﺎ ﺣﺴﺎﺏ ﻭ ﻛﺘﺎﺏ
ﺩﺭﺳــﺘﻰ ﺩﺍﺭﺩ ،ﺑﻨﺎﺑﺮﺍﻳﻦ ﺑﺎ ﻧﮕﺎﻫﻰ ﺑــﻪ ﺑﺎﺯﺍﺭﻫﺎﻯ ﺧﺼﻮﺻﻰ
ﺩﺭ ﺟﻮﺍﻣﻊ ﭘﻴﺸــﺮﻓﺘﻪ ﻣﻰﺑﻴﻨﻴﻢ ﺻﻒ ﭘﻮﻟﺪﺍﺭﻫﺎ ﻭ ﺳــﺮﻣﺎﻳﻪ
ﺍﻧﺪﻭﺧﺘﻪﻫﺎ ﻭ ﺻﺎﺣﺒﺎﻥ ﺷــﺮﻛﺖﻫﺎﻯ ﭼﻨﺪﻣﻨﻈﻮﺭﻩ ﺑﻠﻨﺪﺗﺮ ﺍﺯ
ﺻﻒ ﻛﺎﺭﻣﻨﺪﻫﺎ ﻭ ﺣﻘﻮﻕﺑﮕﻴﺮﻫــﺎﻯ ﺩﻭﻟﺘﻰ ﺑﻪ ﻧﻈﺮ ﻣﻰﺁﻳﺪ،
ﭼﺮﺍﻛﻪ ﺩﺭ ﺑﺨﺶ ﺧﺼﻮﺻﻰ ﺩﺭ ﻫﺮ ﺯﻣﻴﻨﻪﺍﻯ ﻭ ﻫﺮ ﺳﺮﺯﻣﻴﻨﻰ
ﺍﻓﺮﺍﺩ ﺑﺮﺍﻯ ﺩﺳﺘﺮﺳﻰ ﺑﻪ ﺩﺭﺁﻣﺪ ﺑﻴﺸﺘﺮ ﻭ ﺍﺷﺘﻐﺎﻟﺰﺍﻳﻰ ﺑﺎﻻﺗﺮ،
ﺑﻪ ﻃﻮﺭ ﻣﺴــﺘﻤﺮ ﺩﺭ ﺣﺎﻝ ﺑﺮﻧﺎﻣﻪﺭﻳــﺰﻯ ﺍﻗﺘﺼﺎﺩﻯ ﻭ ﺟﺎﻣﻊ
ﻫﺴــﺘﻨﺪ ﺩﺭ ﺻﻮﺭﺗــﻰ ﻛﻪ ﺣﻘﻮﻕﺑﮕﻴــﺮﺍﻥ ﺩﻭﻟﺘﻰ ،ﮔﻮﺵ ﺑﻪ
ﻓﺮﻣﺎﻥ ﺑﺎﻻﺗﺮﻫﺎ ﻫﺴﺘﻨﺪ ﻭ ﺑﺪ ﻭ ﺧﻮﺏ ﺣﺮﻛﺖﻫﺎﻯ ﺩﺭﺁﻣﺪﺯﺍ ﻭ
ﻭﺍﺑﺴﺘﻪ ﺑﻪ ﺍﻗﺘﺼﺎﺩ ﺭﺍ ﺑﻪ ﺧﻮﺩﺷﺎﻥ ﻣﺮﺑﻮﻁ ﻧﻤﻰﺩﺍﻧﻨﺪ.
ﺑﻪ ﻫﺮ ﺣﺎﻝ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﭼﻪ ﺩﺭ ﺑﺨﺶ ﻋﺮﻳﺾ ﻭ ﻃﻮﻳﻞ
ﺩﻭﻟﺘــﻰ ﻭ ﭼــﻪ ﺩﺭ ﻭﺿﻌﻴﺖ ﺣﻔﻆ ﻓﺮﻭﺷــﮕﺎﻩﻫﺎﻯ ﺑﺰﺭگ ﻭ
ﻛﻮﭼﻚ ﺯﻧﺠﻴﺮﻩﺍﻯ ﺑﻪ ﻃﻮﺭ ﺩﺍﺋﻢ ﺩﺭ ﺣﺎﻝ ﭘﻴﺸــﺮﻓﺖ ﺍﺳــﺖ.
ﻧﮕﺎﻩ ﻛﻨﻴﻢ ﺑﻪ ﺷــﺮﻛﺖﻫﺎﻯ ﺑﺰﺭگ ﻛﻪ ﭘﺲ ﺍﺯ ﻣﻮﻓﻘﻴﺖﻫﺎﻯ
ﺩﺭﻭﻥﺳــﺮﺯﻣﻴﻨﻰ ﺗﻮﺍﻧﺴــﺘﻪﺍﻧﺪ ﺑــﻪ ﻋﻨــﻮﺍﻥ ﺑﺮﻧﺪﻫﺎﻯ ﻣﻬﻢ
ﻭ ﺳﺮﺷــﻨﺎﺱ ﺩﺭ ﭼﻬــﺎﺭ ﮔﻮﺷــﻪ ﺟﻬﺎﻥ ﺩﺳﺖﻫﺎﻯﺷــﺎﻥ
ﺭﺍ ﺩﺭﺍﺯ ﻛﻨﻨــﺪ ﻭ ﺑﺎ ﺍﺳــﺘﻔﺎﺩﻩ ﺍﺯ ﻣﻮﻓﻘﻴﺖﻫﺎﻳــﻰ ﻛﻪ ﻓﺮﺍﻫﻢ
ﻛﺮﺩﻩﺍﻧﺪ ،ﺑﻴﺸــﺘﺮﻳﻦ ﺩﺭﺁﻣﺪﻫﺎﻯ ﺑﺎﻻ ﻭ ﺑــﺰﺭگ ﺭﺍ ﺑﻪ ﻭﺟﻮﺩ
ﺁﻭﺭﺩﻩﺍﻧﺪ .ﻧﻤﻮﻧﻪﻫﺎ ﻛﻢ ﻧﻴﺴﺘﻨﺪ ،ﻣﺜﻞ »ﻛﻮﻛﺎﻛﻮﻻ« ﻭ ﭘﭙﺴﻰ
ﻭ ﺑﺮﻧﺪﻫﺎﻯ ﻣﺮﺑﻮﻁ ﺑﻪ ﻛﻔﺶ ﻭ ﻟﺒﺎﺱ ﻭ ﺍﻧﻮﺍﻉ ﺧﻮﺭﺍﻛﻰ ﻭ ﻋﻄﺮ
ﻭ ﺍﺩﻛﻠﻦ ،ﺷﺮﻛﺖﻫﺎﻯ ﻣﻴﻠﻴﺎﺭﺩﻯ ﻭ ﺑﺎ ﺍﺷﺘﻐﺎﻟﺰﺍﻳﻰ ﻣﻴﻠﻴﻮﻧﻰ ﻭ
ﺍﻟﺒﺘــﻪ ﭘﺮﺩﺍﺧﺖ ﻣﺎﻟﻴﺎﺕﻫﺎﻯ ﺑﺰﺭگ ﺑﺮﺍﻯ ﺭﻫﺎﻳﻰ ﺩﻭﻟﺘﻰﻫﺎ ﺍﺯ
ﻛﻤﺒﻮﺩ ﭘﻮﻝﻫﺎﻯ ﺍﺣﺘﻤﺎﻟﻰ ﻭ...
ﻭ ﺗــﺎ ﺯﻣﺎﻧــﻰ ﻛــﻪ ﺩﺭ ﺟﻮﺍﻣــﻊ ﻣﺨﺘﻠﻒ ،ﻣﻴــﺰﺍﻥ ﺣﻀﻮﺭ
ﺳــﺮﻣﺎﻳﻪﻫﺎﻯ ﻓﺮﺩﻯ ﻭ ﺷــﺮﺍﻛﺘﻰ ﻳﺎ ﺟﻤﻌﻰ ﺩﺭ ﺷــﻬﺮﻫﺎ ﻭ
ﺣﺘﻰ ﺭﻭﺳــﺘﺎﻫﺎ ﺑﻴﺸﺘﺮ ﻭ ﺑﻴﺸﺘﺮ ﻧﺸﻮﺩ ،ﺛﺮﻭﺕﻫﺎﻯ ﻣﻠﻰ ﻫﻢ
ﺍﻓﺰﺍﻳﺶ ﻧﻤﻰﻳﺎﺑﺪ ،ﺍﻟﺒﺘﻪ ﺑﮕﺬﺭﻳﻢ ﺍﺯ ﺛﺮﻭﺕﻫﺎﻯ ﺳــﺮﺯﻣﻴﻨﻰ ﻭ
ﺻــﺪ ﺍﻟﺒﺘﻪ ﺧﺪﺍﺩﺍﺩﻯ ﻣﺜﻞ ﻣﻌــﺎﺩﻥ ﻭ ﺣﺎﺻﻠﺨﻴﺰﻯ ﺧﺎﻙ ﻭ
ﮔﺮﺩﺷﮕﺮﭘﺬﻳﺮﻯ ﺑﺎﻻ ﻛﻪ ﻗﻀﻴﻪ ﺑﺎﻳﺪ ﻓﺮﻕ ﻛﻨﺪ!
ﻛﺎﺭﺗﻮﻥ
ﻣﻄﺒﻮﻋﺎﺕ :ﺍﻳﺮﺍﻥ ﺗﺎ 4ﺳﺎﻝ ﺁﻳﻨﺪﻩ ﺩﭼﺎﺭ ﺗﻨﺶ ﺁﺑﻰ ﻣﻰﺷﻮﺩ.
ﻃﺮﺡ :ﺣﺴﻴﻦ ﻋﻠﻴﺰﺍﺩﻩ ،ﺭﻭﺯﻧﺎﻣﻪ ﮔﺴﺘﺮﺵﺗﺠﺎﺭﺕ